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Netflix (NFLX) Competitors

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$73.37 -2.10 (-2.78%)
Closing price 04:00 PM Eastern
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$73.42 +0.05 (+0.06%)
As of 07:59 PM Eastern
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NFLX vs. AAPL, AMZN, CMCSA, GOOG, and GOOGL

Should you buy Netflix stock or one of its competitors? MarketBeat compares Netflix with other companies and stocks that may be similar based on industry, sector, market capitalization, business model, investor interest, or shared news coverage. Companies and stocks commonly compared with Netflix include Apple (AAPL), Amazon.com (AMZN), Comcast (CMCSA), Alphabet (GOOG), and Alphabet (GOOGL).

How does Netflix compare to Apple?

Netflix (NASDAQ:NFLX) and Apple (NASDAQ:AAPL) are related large-cap companies, but which is the better business? We will contrast the two businesses based on the strength of their risk, media sentiment, institutional ownership, valuation, dividends, analyst recommendations, earnings and profitability.

Netflix has a net margin of 28.52% compared to Apple's net margin of 27.15%. Apple's return on equity of 146.69% beat Netflix's return on equity.

Company Net Margins Return on Equity Return on Assets
Netflix28.52% 40.92% 19.79%
Apple 27.15%146.69%34.02%

Apple has higher revenue and earnings than Netflix. Netflix is trading at a lower price-to-earnings ratio than Apple, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Netflix$45.18B6.84$10.98B$3.1023.67
Apple$416.16B11.13$112.01B$8.2738.13

Netflix presently has a consensus price target of $113.65, indicating a potential upside of 54.90%. Apple has a consensus price target of $314.85, indicating a potential downside of 0.15%. Given Netflix's stronger consensus rating and higher possible upside, equities research analysts clearly believe Netflix is more favorable than Apple.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Netflix
1 Sell rating(s)
15 Hold rating(s)
34 Buy rating(s)
2 Strong Buy rating(s)
2.71
Apple
1 Sell rating(s)
11 Hold rating(s)
22 Buy rating(s)
1 Strong Buy rating(s)
2.66

80.9% of Netflix shares are held by institutional investors. Comparatively, 67.7% of Apple shares are held by institutional investors. 1.2% of Netflix shares are held by insiders. Comparatively, 0.1% of Apple shares are held by insiders. Strong institutional ownership is an indication that endowments, hedge funds and large money managers believe a stock will outperform the market over the long term.

In the previous week, Apple had 170 more articles in the media than Netflix. MarketBeat recorded 320 mentions for Apple and 150 mentions for Netflix. Apple's average media sentiment score of 0.89 beat Netflix's score of 0.73 indicating that Apple is being referred to more favorably in the news media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Netflix
74 Very Positive mention(s)
19 Positive mention(s)
35 Neutral mention(s)
14 Negative mention(s)
7 Very Negative mention(s)
Positive
Apple
181 Very Positive mention(s)
41 Positive mention(s)
50 Neutral mention(s)
40 Negative mention(s)
7 Very Negative mention(s)
Positive

Netflix has a beta of 1.52, indicating that its stock price is 52% more volatile than the broader market. Comparatively, Apple has a beta of 1.1, indicating that its stock price is 10% more volatile than the broader market.

Summary

Apple beats Netflix on 9 of the 17 factors compared between the two stocks.

How does Netflix compare to Amazon.com?

Netflix (NASDAQ:NFLX) and Amazon.com (NASDAQ:AMZN) are both large-cap internet retail companies, but which is the superior business? We will compare the two companies based on the strength of their dividends, analyst recommendations, earnings, risk, profitability, media sentiment, valuation and institutional ownership.

Netflix has a net margin of 28.52% compared to Amazon.com's net margin of 12.22%. Netflix's return on equity of 40.92% beat Amazon.com's return on equity.

Company Net Margins Return on Equity Return on Assets
Netflix28.52% 40.92% 19.79%
Amazon.com 12.22%19.92%9.86%

Netflix has a beta of 1.52, suggesting that its stock price is 52% more volatile than the broader market. Comparatively, Amazon.com has a beta of 1.46, suggesting that its stock price is 46% more volatile than the broader market.

80.9% of Netflix shares are owned by institutional investors. Comparatively, 72.2% of Amazon.com shares are owned by institutional investors. 1.2% of Netflix shares are owned by insiders. Comparatively, 8.9% of Amazon.com shares are owned by insiders. Strong institutional ownership is an indication that hedge funds, endowments and large money managers believe a company is poised for long-term growth.

Amazon.com has higher revenue and earnings than Netflix. Netflix is trading at a lower price-to-earnings ratio than Amazon.com, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Netflix$45.18B6.84$10.98B$3.1023.67
Amazon.com$716.92B3.68$77.67B$8.3629.35

In the previous week, Amazon.com had 100 more articles in the media than Netflix. MarketBeat recorded 250 mentions for Amazon.com and 150 mentions for Netflix. Amazon.com's average media sentiment score of 0.86 beat Netflix's score of 0.73 indicating that Amazon.com is being referred to more favorably in the news media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Netflix
74 Very Positive mention(s)
19 Positive mention(s)
35 Neutral mention(s)
14 Negative mention(s)
7 Very Negative mention(s)
Positive
Amazon.com
145 Very Positive mention(s)
34 Positive mention(s)
38 Neutral mention(s)
20 Negative mention(s)
12 Very Negative mention(s)
Positive

Netflix presently has a consensus target price of $113.65, suggesting a potential upside of 54.90%. Amazon.com has a consensus target price of $312.79, suggesting a potential upside of 27.49%. Given Netflix's higher probable upside, research analysts clearly believe Netflix is more favorable than Amazon.com.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Netflix
1 Sell rating(s)
15 Hold rating(s)
34 Buy rating(s)
2 Strong Buy rating(s)
2.71
Amazon.com
0 Sell rating(s)
3 Hold rating(s)
57 Buy rating(s)
0 Strong Buy rating(s)
2.95

Summary

Amazon.com beats Netflix on 9 of the 17 factors compared between the two stocks.

How does Netflix compare to Comcast?

Comcast (NASDAQ:CMCSA) and Netflix (NASDAQ:NFLX) are both large-cap consumer discretionary companies, but which is the superior stock? We will compare the two companies based on the strength of their earnings, media sentiment, profitability, analyst recommendations, valuation, risk, dividends and institutional ownership.

84.3% of Comcast shares are held by institutional investors. Comparatively, 80.9% of Netflix shares are held by institutional investors. 1.4% of Comcast shares are held by company insiders. Comparatively, 1.2% of Netflix shares are held by company insiders. Strong institutional ownership is an indication that hedge funds, large money managers and endowments believe a company is poised for long-term growth.

Comcast has higher revenue and earnings than Netflix. Comcast is trading at a lower price-to-earnings ratio than Netflix, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Comcast$123.71B0.68$20.00B$5.084.64
Netflix$45.18B6.84$10.98B$3.1023.67

Netflix has a net margin of 28.52% compared to Comcast's net margin of 15.00%. Netflix's return on equity of 40.92% beat Comcast's return on equity.

Company Net Margins Return on Equity Return on Assets
Comcast15.00% 15.47% 5.45%
Netflix 28.52%40.92%19.79%

Comcast has a beta of 0.67, suggesting that its share price is 33% less volatile than the broader market. Comparatively, Netflix has a beta of 1.52, suggesting that its share price is 52% more volatile than the broader market.

In the previous week, Netflix had 120 more articles in the media than Comcast. MarketBeat recorded 150 mentions for Netflix and 30 mentions for Comcast. Comcast's average media sentiment score of 0.86 beat Netflix's score of 0.73 indicating that Comcast is being referred to more favorably in the media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Comcast
19 Very Positive mention(s)
1 Positive mention(s)
4 Neutral mention(s)
3 Negative mention(s)
0 Very Negative mention(s)
Positive
Netflix
74 Very Positive mention(s)
19 Positive mention(s)
35 Neutral mention(s)
14 Negative mention(s)
7 Very Negative mention(s)
Positive

Comcast presently has a consensus target price of $34.04, suggesting a potential upside of 44.41%. Netflix has a consensus target price of $113.65, suggesting a potential upside of 54.90%. Given Netflix's stronger consensus rating and higher possible upside, analysts clearly believe Netflix is more favorable than Comcast.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Comcast
3 Sell rating(s)
14 Hold rating(s)
11 Buy rating(s)
0 Strong Buy rating(s)
2.29
Netflix
1 Sell rating(s)
15 Hold rating(s)
34 Buy rating(s)
2 Strong Buy rating(s)
2.71

Summary

Netflix beats Comcast on 11 of the 17 factors compared between the two stocks.

How does Netflix compare to Alphabet?

Alphabet (NASDAQ:GOOG) and Netflix (NASDAQ:NFLX) are related large-cap companies, but which is the superior investment? We will compare the two businesses based on the strength of their analyst recommendations, dividends, media sentiment, profitability, valuation, earnings, institutional ownership and risk.

Alphabet has higher revenue and earnings than Netflix. Netflix is trading at a lower price-to-earnings ratio than Alphabet, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Alphabet$402.84B10.68$132.17B$13.1127.08
Netflix$45.18B6.84$10.98B$3.1023.67

Alphabet has a beta of 1.23, meaning that its stock price is 23% more volatile than the broader market. Comparatively, Netflix has a beta of 1.52, meaning that its stock price is 52% more volatile than the broader market.

Alphabet has a net margin of 37.92% compared to Netflix's net margin of 28.52%. Netflix's return on equity of 40.92% beat Alphabet's return on equity.

Company Net Margins Return on Equity Return on Assets
Alphabet37.92% 38.99% 27.41%
Netflix 28.52%40.92%19.79%

In the previous week, Netflix had 18 more articles in the media than Alphabet. MarketBeat recorded 150 mentions for Netflix and 132 mentions for Alphabet. Alphabet's average media sentiment score of 0.94 beat Netflix's score of 0.73 indicating that Alphabet is being referred to more favorably in the media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Alphabet
86 Very Positive mention(s)
6 Positive mention(s)
27 Neutral mention(s)
8 Negative mention(s)
3 Very Negative mention(s)
Positive
Netflix
74 Very Positive mention(s)
19 Positive mention(s)
35 Neutral mention(s)
14 Negative mention(s)
7 Very Negative mention(s)
Positive

27.3% of Alphabet shares are owned by institutional investors. Comparatively, 80.9% of Netflix shares are owned by institutional investors. 13.0% of Alphabet shares are owned by company insiders. Comparatively, 1.2% of Netflix shares are owned by company insiders. Strong institutional ownership is an indication that endowments, hedge funds and large money managers believe a company will outperform the market over the long term.

Alphabet currently has a consensus price target of $378.53, suggesting a potential upside of 6.62%. Netflix has a consensus price target of $113.65, suggesting a potential upside of 54.90%. Given Netflix's higher probable upside, analysts clearly believe Netflix is more favorable than Alphabet.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Alphabet
0 Sell rating(s)
4 Hold rating(s)
27 Buy rating(s)
5 Strong Buy rating(s)
3.03
Netflix
1 Sell rating(s)
15 Hold rating(s)
34 Buy rating(s)
2 Strong Buy rating(s)
2.71

Summary

Alphabet beats Netflix on 11 of the 17 factors compared between the two stocks.

How does Netflix compare to Alphabet?

Netflix (NASDAQ:NFLX) and Alphabet (NASDAQ:GOOGL) are related large-cap companies, but which is the superior investment? We will contrast the two businesses based on the strength of their institutional ownership, media sentiment, dividends, analyst recommendations, earnings, risk, profitability and valuation.

Netflix presently has a consensus price target of $113.65, indicating a potential upside of 54.90%. Alphabet has a consensus price target of $413.92, indicating a potential upside of 15.89%. Given Netflix's higher probable upside, equities research analysts clearly believe Netflix is more favorable than Alphabet.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Netflix
1 Sell rating(s)
15 Hold rating(s)
34 Buy rating(s)
2 Strong Buy rating(s)
2.71
Alphabet
0 Sell rating(s)
5 Hold rating(s)
47 Buy rating(s)
2 Strong Buy rating(s)
2.94

Netflix has a beta of 1.52, indicating that its share price is 52% more volatile than the broader market. Comparatively, Alphabet has a beta of 1.24, indicating that its share price is 24% more volatile than the broader market.

In the previous week, Netflix had 16 more articles in the media than Alphabet. MarketBeat recorded 150 mentions for Netflix and 134 mentions for Alphabet. Alphabet's average media sentiment score of 1.07 beat Netflix's score of 0.73 indicating that Alphabet is being referred to more favorably in the news media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Netflix
74 Very Positive mention(s)
19 Positive mention(s)
35 Neutral mention(s)
14 Negative mention(s)
7 Very Negative mention(s)
Positive
Alphabet
99 Very Positive mention(s)
5 Positive mention(s)
20 Neutral mention(s)
7 Negative mention(s)
1 Very Negative mention(s)
Positive

Alphabet has higher revenue and earnings than Netflix. Netflix is trading at a lower price-to-earnings ratio than Alphabet, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Netflix$45.18B6.84$10.98B$3.1023.67
Alphabet$402.84B10.74$132.17B$13.1127.24

80.9% of Netflix shares are owned by institutional investors. Comparatively, 40.0% of Alphabet shares are owned by institutional investors. 1.2% of Netflix shares are owned by company insiders. Comparatively, 11.6% of Alphabet shares are owned by company insiders. Strong institutional ownership is an indication that large money managers, hedge funds and endowments believe a stock is poised for long-term growth.

Alphabet has a net margin of 37.92% compared to Netflix's net margin of 28.52%. Netflix's return on equity of 40.92% beat Alphabet's return on equity.

Company Net Margins Return on Equity Return on Assets
Netflix28.52% 40.92% 19.79%
Alphabet 37.92%38.99%27.41%

Summary

Alphabet beats Netflix on 11 of the 16 factors compared between the two stocks.

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New MarketBeat Followers Over Time

This chart shows the number of new MarketBeat users adding NFLX and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period.
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Media Sentiment Over Time

This chart shows the average media sentiment of NASDAQ and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.
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NFLX vs. The Competition

MetricNetflixBRDCST IndustryDiscretionary SectorNASDAQ Exchange
Market Cap$317.79B$16.51B$7.26B$12.61B
Dividend YieldN/A5.60%3.04%7.82%
P/E Ratio23.7015.0817.5322.12
Price / Sales6.841.164.0397.59
Price / Cash11.497.2815.3760.04
Price / Book11.652.793.796.39
Net Income$10.98B$302.34M$246.30M$331.44M
7 Day Performance-5.51%-4.06%0.53%0.37%
1 Month Performance-10.52%-4.56%-0.64%2.17%
1 Year Performance-41.33%21.94%-2.14%20.90%

Netflix Competitors List

CompanyMarketRankShare PriceAnalysts' Price Target1Y Price PerformanceMarket CapRevenueP/E RatioEmployee CountIndicator(s)
NFLX
Netflix
4.5865 of 5 stars
$73.37
-2.8%
$113.65
+54.9%
-41.4%$317.79B$45.18B23.7016,000
AAPL
Apple
4.4996 of 5 stars
$308.63
flat
$314.85
+2.0%
+49.7%$4.53T$416.16B37.32166,000
AMZN
Amazon.com
4.8566 of 5 stars
$242.67
flat
$312.79
+28.9%
+11.0%$2.61T$716.92B29.031,576,000
CMCSA
Comcast
4.9655 of 5 stars
$23.79
flat
$34.40
+44.6%
-34.5%$84.98B$123.71B4.68179,000
GOOG
Alphabet
4.0932 of 5 stars
$356.18
flat
$376.19
+5.6%
+100.5%$4.32T$402.84B27.17190,200

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This page (NASDAQ:NFLX) was last updated on 7/10/2026 by MarketBeat.com Staff.
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