Netflix (NFLX) Competitors $960.29 +9.45 (+0.99%) Closing price 04:00 PM EasternExtended Trading$959.20 -1.09 (-0.11%) As of 07:59 PM Eastern Extended trading is trading that happens on electronic markets outside of regular trading hours. This is a fair market value extended hours price provided by Polygon.io. Learn more. Add Compare Share Share Competitors Stock AnalysisAnalyst ForecastsChartCompetitorsEarningsFinancialsHeadlinesInsider TradesOptions ChainOwnershipSEC FilingsShort InterestSustainabilityTrends NFLX vs. BKNG, EXPE, TRIP, GRPN, FLWS, PETS, PRTS, AMZN, IQ, and CNVSShould you be buying Netflix stock or one of its competitors? The main competitors of Netflix include Booking (BKNG), Expedia Group (EXPE), Tripadvisor (TRIP), Groupon (GRPN), 1-800-FLOWERS.COM (FLWS), PetMed Express (PETS), CarParts.com (PRTS), Amazon.com (AMZN), iQIYI (IQ), and Cineverse (CNVS). Netflix vs. Booking Expedia Group Tripadvisor Groupon 1-800-FLOWERS.COM PetMed Express CarParts.com Amazon.com iQIYI Cineverse Netflix (NASDAQ:NFLX) and Booking (NASDAQ:BKNG) are both large-cap consumer discretionary companies, but which is the better investment? We will contrast the two businesses based on the strength of their valuation, profitability, risk, analyst recommendations, media sentiment, institutional ownership, community ranking, dividends and earnings. Do insiders and institutionals hold more shares of NFLX or BKNG? 80.9% of Netflix shares are owned by institutional investors. Comparatively, 92.4% of Booking shares are owned by institutional investors. 1.8% of Netflix shares are owned by insiders. Comparatively, 0.1% of Booking shares are owned by insiders. Strong institutional ownership is an indication that endowments, large money managers and hedge funds believe a stock will outperform the market over the long term. Which has higher valuation and earnings, NFLX or BKNG? Netflix has higher revenue and earnings than Booking. Booking is trading at a lower price-to-earnings ratio than Netflix, indicating that it is currently the more affordable of the two stocks. CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings RatioNetflix$39.00B10.53$8.71B$19.8348.43Booking$23.74B6.38$5.88B$173.0426.68 Do analysts rate NFLX or BKNG? Netflix currently has a consensus target price of $1,016.78, suggesting a potential upside of 5.88%. Booking has a consensus target price of $5,370.43, suggesting a potential upside of 16.31%. Given Booking's higher possible upside, analysts plainly believe Booking is more favorable than Netflix.Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score Netflix 0 Sell rating(s) 9 Hold rating(s) 26 Buy rating(s) 1 Strong Buy rating(s) 2.78Booking 0 Sell rating(s) 10 Hold rating(s) 19 Buy rating(s) 2 Strong Buy rating(s) 2.74 Does the media refer more to NFLX or BKNG? In the previous week, Netflix had 65 more articles in the media than Booking. MarketBeat recorded 122 mentions for Netflix and 57 mentions for Booking. Booking's average media sentiment score of 1.22 beat Netflix's score of 0.63 indicating that Booking is being referred to more favorably in the news media. Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment Netflix 67 Very Positive mention(s) 17 Positive mention(s) 23 Neutral mention(s) 7 Negative mention(s) 7 Very Negative mention(s) Positive Booking 41 Very Positive mention(s) 8 Positive mention(s) 6 Neutral mention(s) 1 Negative mention(s) 0 Very Negative mention(s) Positive Which has more volatility & risk, NFLX or BKNG? Netflix has a beta of 1.38, indicating that its share price is 38% more volatile than the S&P 500. Comparatively, Booking has a beta of 1.4, indicating that its share price is 40% more volatile than the S&P 500. Is NFLX or BKNG more profitable? Booking has a net margin of 24.78% compared to Netflix's net margin of 22.34%. Netflix's return on equity of 38.32% beat Booking's return on equity.Company Net Margins Return on Equity Return on Assets Netflix22.34% 38.32% 17.09% Booking 24.78%-159.34%22.77% Does the MarketBeat Community prefer NFLX or BKNG? Netflix received 1089 more outperform votes than Booking when rated by MarketBeat users. However, 71.74% of users gave Booking an outperform vote while only 64.93% of users gave Netflix an outperform vote. CompanyUnderperformOutperformNetflixOutperform Votes294564.93% Underperform Votes159135.07% BookingOutperform Votes185671.74% Underperform Votes73128.26% SummaryNetflix beats Booking on 10 of the 19 factors compared between the two stocks. Remove Ads Get Netflix News Delivered to You Automatically Sign up to receive the latest news and ratings for NFLX and its competitors with MarketBeat's FREE daily newsletter. Email Address New MarketBeat Followers Over TimeWhat are MarkeBeat Followers?This chart shows the number of new MarketBeat users adding {thisCompany.Symbol} and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period. Skip ChartMedia Sentiment Over TimeWhat is Media Sentiment?This chart shows the average media sentiment of NASDAQ and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.Skip Chart NFLX vs. The Competition Export to ExcelMetricNetflixVideo tape rental IndustryDiscretionary SectorNASDAQ ExchangeMarket Cap$410.77B$137.67B$7.71B$8.12BDividend YieldN/AN/A3.03%4.09%P/E Ratio48.4323.7416.8218.93Price / Sales10.533.809.7090.39Price / Cash18.0012.5716.4234.64Price / Book16.606.504.374.43Net Income$8.71B$2.99B$260.44M$247.05M7 Day Performance4.61%-0.55%1.69%1.48%1 Month Performance-4.27%-6.95%-6.32%-6.41%1 Year Performance54.21%53.18%-3.32%3.33% Netflix Competitors List Export to ExcelCompanyMarketRankShare PriceAnalysts' Price Target1Y Price PerformanceMarket CapRevenueP/E RatioEmployee CountIndicator(s)NFLXNetflix3.815 of 5 stars$960.29+1.0%$1,016.78+5.9%+51.5%$410.77B$39.00B48.4314,000BKNGBooking4.656 of 5 stars$4,524.68+1.3%$5,370.43+18.7%+28.2%$148.87B$23.74B26.2224,300Analyst DowngradePositive NewsEXPEExpedia Group4.9707 of 5 stars$165.82+2.3%$193.61+16.8%+25.3%$21.36B$13.69B18.3216,500Options VolumeTRIPTripadvisor3.8756 of 5 stars$14.35+3.7%$17.57+22.4%-46.6%$2.02B$1.84B720.162,845GRPNGroupon3.2872 of 5 stars$15.10+1.7%$17.75+17.6%+10.7%$599.51M$492.56M29.533,680Positive NewsFLWS1-800-FLOWERS.COM2.3005 of 5 stars$5.69-2.7%$7.50+31.9%-47.5%$361.57M$1.76B-51.684,700Insider TradeNews CoveragePositive NewsPETSPetMed Express0.147 of 5 stars$4.02flat$3.50-12.9%-16.4%$83.35M$247.01M403.90210PRTSCarParts.com2.8149 of 5 stars$1.01-2.4%$1.93+92.4%-41.4%$57.69M$611.71M-1.861,530Upcoming EarningsGap DownAMZNAmazon.com4.9202 of 5 stars$194.69-1.6%$260.65+33.9%+9.4%$2.06T$637.96B35.231,556,000Positive NewsIQiQIYI3.9038 of 5 stars$2.51+6.6%$2.91+16.2%-43.0%$2.40B$29.23B25.055,860Short Interest ↑Gap DownCNVSCineverse2.7265 of 5 stars$3.75+2.5%$7.25+93.3%+163.8%$60.09M$72.47M-3.58134Short Interest ↓ Remove Ads Related Companies and Tools Related Companies Booking Competitors Expedia Group Competitors Tripadvisor Competitors Groupon Competitors 1-800-FLOWERS.COM Competitors PetMed Express Competitors CarParts.com Competitors Amazon.com Competitors iQIYI Competitors Cineverse Competitors Top 10 Stock Comparisons Semiconductor Stocks Artificial Intelligence Stocks Growth Stocks Magnificent Seven Stocks Pharmaceutical Stocks Ecommerce Stocks Bitcoin Stocks Meme Stocks Cryptocurrency Stocks Cybersecurity Stocks This page (NASDAQ:NFLX) was last updated on 3/21/2025 by MarketBeat.com Staff From Our PartnersA brutally honest economic warning for 2025 (see proof)New York Times best-selling financial author and world-renowned economist Addison Wiggin (a man who’s worked s...Banyan Hill Publishing | Sponsored$2 Trillion Disappears Because of Fed's Secretive New Move$2 trillion has disappeared from the US government's books. 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