Go Pro

Netflix (NFLX) Competitors

Netflix logo
$80.22 +2.45 (+3.15%)
Closing price 08/19/2026 04:00 PM Eastern
Extended Trading
$80.37 +0.15 (+0.18%)
As of 08/19/2026 08:00 PM Eastern
Extended trading is trading that happens on electronic markets outside of regular trading hours. This is a fair market value extended hours price provided by Massive. Learn more.

NFLX vs. AAPL, AMZN, CMCSA, GOOG, and GOOGL

Should you buy Netflix stock or one of its competitors? Netflix's main competitors and comparable companies include Apple (AAPL), Amazon.com (AMZN), Comcast (CMCSA), Alphabet (GOOG), and Alphabet (GOOGL). Companies are selected based on similarities in market, industry, and size.

How does Netflix compare to Apple?

Netflix (NASDAQ:NFLX) and Apple (NASDAQ:AAPL) are related large-cap companies, but which is the superior business? We will compare the two businesses based on the strength of their analyst recommendations, dividends, valuation, risk, earnings, profitability, media sentiment and institutional ownership.

80.9% of Netflix shares are owned by institutional investors. Comparatively, 67.7% of Apple shares are owned by institutional investors. 1.2% of Netflix shares are owned by company insiders. Comparatively, 0.1% of Apple shares are owned by company insiders. Strong institutional ownership is an indication that hedge funds, large money managers and endowments believe a company is poised for long-term growth.

In the previous week, Apple had 112 more articles in the media than Netflix. MarketBeat recorded 277 mentions for Apple and 165 mentions for Netflix. Apple's average media sentiment score of 0.90 beat Netflix's score of 0.76 indicating that Apple is being referred to more favorably in the news media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Netflix
89 Very Positive mention(s)
21 Positive mention(s)
32 Neutral mention(s)
14 Negative mention(s)
9 Very Negative mention(s)
Positive
Apple
162 Very Positive mention(s)
47 Positive mention(s)
40 Neutral mention(s)
21 Negative mention(s)
5 Very Negative mention(s)
Positive

Netflix presently has a consensus target price of $103.48, suggesting a potential upside of 29.00%. Apple has a consensus target price of $330.53, suggesting a potential upside of 4.32%. Given Netflix's stronger consensus rating and higher possible upside, equities analysts clearly believe Netflix is more favorable than Apple.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Netflix
1 Sell rating(s)
17 Hold rating(s)
33 Buy rating(s)
4 Strong Buy rating(s)
2.73
Apple
4 Sell rating(s)
12 Hold rating(s)
22 Buy rating(s)
1 Strong Buy rating(s)
2.51

Netflix has a beta of 1.52, meaning that its share price is 52% more volatile than the broader market. Comparatively, Apple has a beta of 1.09, meaning that its share price is 9% more volatile than the broader market.

Apple has higher revenue and earnings than Netflix. Netflix is trading at a lower price-to-earnings ratio than Apple, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Netflix$45.18B7.39$10.98B$3.1825.23
Apple$416.16B11.11$112.01B$8.7236.33

Netflix has a net margin of 28.22% compared to Apple's net margin of 27.62%. Apple's return on equity of 135.46% beat Netflix's return on equity.

Company Net Margins Return on Equity Return on Assets
Netflix28.22% 40.02% 19.81%
Apple 27.62%135.46%34.11%

Summary

Apple beats Netflix on 9 of the 17 factors compared between the two stocks.

How does Netflix compare to Amazon.com?

Amazon.com (NASDAQ:AMZN) and Netflix (NASDAQ:NFLX) are related large-cap companies, but which is the better stock? We will contrast the two businesses based on the strength of their earnings, dividends, profitability, analyst recommendations, institutional ownership, media sentiment, risk and valuation.

Amazon.com presently has a consensus target price of $322.56, indicating a potential upside of 21.34%. Netflix has a consensus target price of $103.48, indicating a potential upside of 29.00%. Given Netflix's higher probable upside, analysts plainly believe Netflix is more favorable than Amazon.com.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Amazon.com
0 Sell rating(s)
2 Hold rating(s)
56 Buy rating(s)
1 Strong Buy rating(s)
2.98
Netflix
1 Sell rating(s)
17 Hold rating(s)
33 Buy rating(s)
4 Strong Buy rating(s)
2.73

Netflix has a net margin of 28.22% compared to Amazon.com's net margin of 17.44%. Netflix's return on equity of 40.02% beat Amazon.com's return on equity.

Company Net Margins Return on Equity Return on Assets
Amazon.com17.44% 18.00% 8.97%
Netflix 28.22%40.02%19.81%

Amazon.com has a beta of 1.45, indicating that its stock price is 45% more volatile than the broader market. Comparatively, Netflix has a beta of 1.52, indicating that its stock price is 52% more volatile than the broader market.

In the previous week, Amazon.com had 126 more articles in the media than Netflix. MarketBeat recorded 291 mentions for Amazon.com and 165 mentions for Netflix. Amazon.com's average media sentiment score of 0.94 beat Netflix's score of 0.76 indicating that Amazon.com is being referred to more favorably in the media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Amazon.com
190 Very Positive mention(s)
45 Positive mention(s)
28 Neutral mention(s)
22 Negative mention(s)
5 Very Negative mention(s)
Positive
Netflix
89 Very Positive mention(s)
21 Positive mention(s)
32 Neutral mention(s)
14 Negative mention(s)
9 Very Negative mention(s)
Positive

72.2% of Amazon.com shares are held by institutional investors. Comparatively, 80.9% of Netflix shares are held by institutional investors. 8.9% of Amazon.com shares are held by company insiders. Comparatively, 1.2% of Netflix shares are held by company insiders. Strong institutional ownership is an indication that hedge funds, large money managers and endowments believe a company will outperform the market over the long term.

Amazon.com has higher revenue and earnings than Netflix. Amazon.com is trading at a lower price-to-earnings ratio than Netflix, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Amazon.com$716.92B4.00$77.67B$12.4321.39
Netflix$45.18B7.39$10.98B$3.1825.23

Summary

Netflix beats Amazon.com on 9 of the 17 factors compared between the two stocks.

How does Netflix compare to Comcast?

Comcast (NASDAQ:CMCSA) and Netflix (NASDAQ:NFLX) are both large-cap communication services companies, but which is the superior stock? We will contrast the two companies based on the strength of their earnings, risk, profitability, dividends, valuation, media sentiment, analyst recommendations and institutional ownership.

Comcast currently has a consensus target price of $32.96, suggesting a potential upside of 23.96%. Netflix has a consensus target price of $103.48, suggesting a potential upside of 29.00%. Given Netflix's stronger consensus rating and higher possible upside, analysts plainly believe Netflix is more favorable than Comcast.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Comcast
4 Sell rating(s)
13 Hold rating(s)
11 Buy rating(s)
0 Strong Buy rating(s)
2.25
Netflix
1 Sell rating(s)
17 Hold rating(s)
33 Buy rating(s)
4 Strong Buy rating(s)
2.73

84.3% of Comcast shares are owned by institutional investors. Comparatively, 80.9% of Netflix shares are owned by institutional investors. 1.4% of Comcast shares are owned by company insiders. Comparatively, 1.2% of Netflix shares are owned by company insiders. Strong institutional ownership is an indication that endowments, hedge funds and large money managers believe a stock is poised for long-term growth.

Comcast has a beta of 0.67, indicating that its stock price is 33% less volatile than the broader market. Comparatively, Netflix has a beta of 1.52, indicating that its stock price is 52% more volatile than the broader market.

Comcast has higher revenue and earnings than Netflix. Comcast is trading at a lower price-to-earnings ratio than Netflix, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Comcast$124.90B0.76$20.00B$3.098.61
Netflix$45.18B7.39$10.98B$3.1825.23

Netflix has a net margin of 28.22% compared to Comcast's net margin of 8.97%. Netflix's return on equity of 40.02% beat Comcast's return on equity.

Company Net Margins Return on Equity Return on Assets
Comcast8.97% 14.77% 5.18%
Netflix 28.22%40.02%19.81%

In the previous week, Netflix had 143 more articles in the media than Comcast. MarketBeat recorded 165 mentions for Netflix and 22 mentions for Comcast. Comcast's average media sentiment score of 1.12 beat Netflix's score of 0.76 indicating that Comcast is being referred to more favorably in the media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Comcast
16 Very Positive mention(s)
2 Positive mention(s)
4 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive
Netflix
89 Very Positive mention(s)
21 Positive mention(s)
32 Neutral mention(s)
14 Negative mention(s)
9 Very Negative mention(s)
Positive

Summary

Netflix beats Comcast on 12 of the 17 factors compared between the two stocks.

How does Netflix compare to Alphabet?

Alphabet (NASDAQ:GOOG) and Netflix (NASDAQ:NFLX) are both large-cap communication services companies, but which is the superior stock? We will compare the two businesses based on the strength of their risk, institutional ownership, media sentiment, earnings, dividends, analyst recommendations, valuation and profitability.

Alphabet has higher revenue and earnings than Netflix. Alphabet is trading at a lower price-to-earnings ratio than Netflix, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Alphabet$402.84B10.37$132.17B$19.9117.16
Netflix$45.18B7.39$10.98B$3.1825.23

Alphabet has a net margin of 54.77% compared to Netflix's net margin of 28.22%. Alphabet's return on equity of 51.32% beat Netflix's return on equity.

Company Net Margins Return on Equity Return on Assets
Alphabet54.77% 51.32% 35.42%
Netflix 28.22%40.02%19.81%

Alphabet has a beta of 1.23, suggesting that its share price is 23% more volatile than the broader market. Comparatively, Netflix has a beta of 1.52, suggesting that its share price is 52% more volatile than the broader market.

Alphabet currently has a consensus price target of $415.55, suggesting a potential upside of 21.61%. Netflix has a consensus price target of $103.48, suggesting a potential upside of 29.00%. Given Netflix's higher probable upside, analysts plainly believe Netflix is more favorable than Alphabet.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Alphabet
0 Sell rating(s)
4 Hold rating(s)
29 Buy rating(s)
6 Strong Buy rating(s)
3.05
Netflix
1 Sell rating(s)
17 Hold rating(s)
33 Buy rating(s)
4 Strong Buy rating(s)
2.73

In the previous week, Alphabet had 37 more articles in the media than Netflix. MarketBeat recorded 202 mentions for Alphabet and 165 mentions for Netflix. Alphabet's average media sentiment score of 0.79 beat Netflix's score of 0.76 indicating that Alphabet is being referred to more favorably in the media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Alphabet
106 Very Positive mention(s)
36 Positive mention(s)
40 Neutral mention(s)
17 Negative mention(s)
3 Very Negative mention(s)
Positive
Netflix
89 Very Positive mention(s)
21 Positive mention(s)
32 Neutral mention(s)
14 Negative mention(s)
9 Very Negative mention(s)
Positive

27.3% of Alphabet shares are held by institutional investors. Comparatively, 80.9% of Netflix shares are held by institutional investors. 13.0% of Alphabet shares are held by insiders. Comparatively, 1.2% of Netflix shares are held by insiders. Strong institutional ownership is an indication that endowments, large money managers and hedge funds believe a stock is poised for long-term growth.

Summary

Alphabet beats Netflix on 12 of the 17 factors compared between the two stocks.

How does Netflix compare to Alphabet?

Alphabet (NASDAQ:GOOGL) and Netflix (NASDAQ:NFLX) are both large-cap communication services companies, but which is the better business? We will contrast the two businesses based on the strength of their institutional ownership, valuation, dividends, media sentiment, earnings, analyst recommendations, profitability and risk.

In the previous week, Netflix had 14 more articles in the media than Alphabet. MarketBeat recorded 165 mentions for Netflix and 151 mentions for Alphabet. Alphabet's average media sentiment score of 0.81 beat Netflix's score of 0.76 indicating that Alphabet is being referred to more favorably in the media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Alphabet
98 Very Positive mention(s)
3 Positive mention(s)
37 Neutral mention(s)
12 Negative mention(s)
0 Very Negative mention(s)
Positive
Netflix
89 Very Positive mention(s)
21 Positive mention(s)
32 Neutral mention(s)
14 Negative mention(s)
9 Very Negative mention(s)
Positive

Alphabet has a beta of 1.24, suggesting that its share price is 24% more volatile than the broader market. Comparatively, Netflix has a beta of 1.52, suggesting that its share price is 52% more volatile than the broader market.

Alphabet presently has a consensus target price of $419.86, suggesting a potential upside of 21.80%. Netflix has a consensus target price of $103.48, suggesting a potential upside of 29.00%. Given Netflix's higher possible upside, analysts plainly believe Netflix is more favorable than Alphabet.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Alphabet
0 Sell rating(s)
5 Hold rating(s)
44 Buy rating(s)
5 Strong Buy rating(s)
3.00
Netflix
1 Sell rating(s)
17 Hold rating(s)
33 Buy rating(s)
4 Strong Buy rating(s)
2.73

Alphabet has higher revenue and earnings than Netflix. Alphabet is trading at a lower price-to-earnings ratio than Netflix, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Alphabet$402.84B10.47$132.17B$19.9117.31
Netflix$45.18B7.39$10.98B$3.1825.23

40.0% of Alphabet shares are held by institutional investors. Comparatively, 80.9% of Netflix shares are held by institutional investors. 11.6% of Alphabet shares are held by company insiders. Comparatively, 1.2% of Netflix shares are held by company insiders. Strong institutional ownership is an indication that large money managers, endowments and hedge funds believe a company is poised for long-term growth.

Alphabet has a net margin of 54.77% compared to Netflix's net margin of 28.22%. Alphabet's return on equity of 51.32% beat Netflix's return on equity.

Company Net Margins Return on Equity Return on Assets
Alphabet54.77% 51.32% 35.42%
Netflix 28.22%40.02%19.81%

Summary

Alphabet beats Netflix on 12 of the 17 factors compared between the two stocks.

Get Netflix News Delivered to You Automatically

Sign up to receive the latest news and ratings for NFLX and its competitors with MarketBeat's FREE daily newsletter.

Subscribe Now
SMS is currently available in Australia, Belgium, Canada, France, Germany, Ireland, Italy, New Zealand, the Netherlands, Singapore, South Africa, Spain, Switzerland, the United Kingdom, and the United States. By entering your phone number and clicking the sign-up button, you agree to receive periodic text messages from MarketBeat at the phone number you submitted, including texts that may be sent using an automatic telephone dialing system. Message and data rates may apply. Message frequency will vary. Messages will consist of stock alerts, news stories, and partner advertisements/offers. Consent is not a condition of the purchase of any goods or services. Text HELP for help/customer support. Unsubscribe at any time by replying "STOP" to any text message that you receive from MarketBeat or by visiting our mailing preferences page. Read our full terms of service and privacy policy.

New MarketBeat Followers Over Time

This chart shows the number of new MarketBeat users adding NFLX and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period.
Skip Chart

Media Sentiment Over Time

This chart shows the average media sentiment of NASDAQ and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.
Skip Chart

NFLX vs. The Competition

MetricNetflixEntertainment IndustryCommunication Services SectorNASDAQ Exchange
Market Cap$323.83B$11.04B$32.93B$12.86B
Dividend YieldN/A3.91%5.36%10.54%
P/E Ratio25.2526.73231.8024.23
Price / Sales7.39110.5061.78101.15
Price / Cash11.8436.5020.4452.73
Price / Book11.088.3411.256.25
Net Income$10.98B$84.02M$1.10B$348.04M
7 Day Performance2.53%0.42%0.09%-0.15%
1 Month Performance18.67%2.34%1.70%2.68%
1 Year Performance-33.91%-3.84%1.75%21.01%

Netflix Competitors List

CompanyMarketRankShare PriceAnalysts' Price Target1Y Price PerformanceMarket CapRevenueP/E RatioEmployee CountIndicator(s)
NFLX
Netflix
4.7934 of 5 stars
$80.22
+3.2%
$103.48
+29.0%
-33.9%$323.83B$45.18B25.2516,000
AAPL
Apple
4.4045 of 5 stars
$313.33
+0.3%
$330.44
+5.5%
+37.4%$4.57T$416.16B35.93166,000
AMZN
Amazon.com
4.9302 of 5 stars
$274.48
+0.8%
$322.56
+17.5%
+16.6%$2.96T$716.92B22.081,576,000
CMCSA
Comcast
4.9648 of 5 stars
$25.36
+0.8%
$32.96
+30.0%
-21.5%$89.99B$123.71B8.21179,000
GOOG
Alphabet
4.8598 of 5 stars
$353.47
-0.9%
$410.09
+16.0%
+68.7%$4.32T$402.84B17.75190,200

Related Companies and Tools


This page (NASDAQ:NFLX) was last updated on 8/20/2026 by MarketBeat.com Staff.
From Our Partners