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Netflix (NFLX) Competitors

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$86.02 -0.34 (-0.39%)
Closing price 05/29/2026 04:00 PM Eastern
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$86.00 -0.02 (-0.02%)
As of 05/29/2026 07:59 PM Eastern
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NFLX vs. AAPL, AMZN, CMCSA, GOOG, and GOOGL

Should you buy Netflix stock or one of its competitors? MarketBeat compares Netflix with other companies and stocks that may be similar based on industry, sector, market capitalization, business model, investor interest, or shared news coverage. Companies and stocks commonly compared with Netflix include Apple (AAPL), Amazon.com (AMZN), Comcast (CMCSA), Alphabet (GOOG), and Alphabet (GOOGL).

How does Netflix compare to Apple?

Apple (NASDAQ:AAPL) and Netflix (NASDAQ:NFLX) are related large-cap companies, but which is the superior business? We will contrast the two businesses based on the strength of their institutional ownership, earnings, media sentiment, valuation, dividends, profitability, risk and analyst recommendations.

Apple has a beta of 1.06, suggesting that its stock price is 6% more volatile than the broader market. Comparatively, Netflix has a beta of 1.55, suggesting that its stock price is 55% more volatile than the broader market.

In the previous week, Apple had 95 more articles in the media than Netflix. MarketBeat recorded 224 mentions for Apple and 129 mentions for Netflix. Netflix's average media sentiment score of 1.42 beat Apple's score of 1.15 indicating that Netflix is being referred to more favorably in the news media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Apple
164 Very Positive mention(s)
22 Positive mention(s)
26 Neutral mention(s)
9 Negative mention(s)
2 Very Negative mention(s)
Positive
Netflix
110 Very Positive mention(s)
7 Positive mention(s)
9 Neutral mention(s)
2 Negative mention(s)
0 Very Negative mention(s)
Positive

67.7% of Apple shares are owned by institutional investors. Comparatively, 80.9% of Netflix shares are owned by institutional investors. 0.1% of Apple shares are owned by company insiders. Comparatively, 1.2% of Netflix shares are owned by company insiders. Strong institutional ownership is an indication that hedge funds, endowments and large money managers believe a company will outperform the market over the long term.

Apple has higher revenue and earnings than Netflix. Netflix is trading at a lower price-to-earnings ratio than Apple, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Apple$451.44B10.15$112.01B$8.2737.73
Netflix$46.89B7.72$10.98B$3.1027.75

Netflix has a net margin of 28.52% compared to Apple's net margin of 27.15%. Apple's return on equity of 146.69% beat Netflix's return on equity.

Company Net Margins Return on Equity Return on Assets
Apple27.15% 146.69% 34.02%
Netflix 28.52%40.92%19.79%

Apple presently has a consensus target price of $310.31, indicating a potential downside of 0.56%. Netflix has a consensus target price of $114.82, indicating a potential upside of 33.49%. Given Netflix's stronger consensus rating and higher possible upside, analysts clearly believe Netflix is more favorable than Apple.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Apple
1 Sell rating(s)
11 Hold rating(s)
22 Buy rating(s)
1 Strong Buy rating(s)
2.66
Netflix
0 Sell rating(s)
16 Hold rating(s)
34 Buy rating(s)
2 Strong Buy rating(s)
2.73

Summary

Netflix beats Apple on 9 of the 17 factors compared between the two stocks.

How does Netflix compare to Amazon.com?

Netflix (NASDAQ:NFLX) and Amazon.com (NASDAQ:AMZN) are both large-cap internet retail companies, but which is the superior stock? We will contrast the two companies based on the strength of their valuation, earnings, media sentiment, analyst recommendations, risk, dividends, institutional ownership and profitability.

In the previous week, Amazon.com had 163 more articles in the media than Netflix. MarketBeat recorded 292 mentions for Amazon.com and 129 mentions for Netflix. Netflix's average media sentiment score of 1.42 beat Amazon.com's score of 0.89 indicating that Netflix is being referred to more favorably in the media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Netflix
110 Very Positive mention(s)
7 Positive mention(s)
9 Neutral mention(s)
2 Negative mention(s)
0 Very Negative mention(s)
Positive
Amazon.com
184 Very Positive mention(s)
36 Positive mention(s)
34 Neutral mention(s)
21 Negative mention(s)
9 Very Negative mention(s)
Positive

80.9% of Netflix shares are held by institutional investors. Comparatively, 72.2% of Amazon.com shares are held by institutional investors. 1.2% of Netflix shares are held by insiders. Comparatively, 8.9% of Amazon.com shares are held by insiders. Strong institutional ownership is an indication that hedge funds, endowments and large money managers believe a company is poised for long-term growth.

Netflix currently has a consensus target price of $114.82, suggesting a potential upside of 33.49%. Amazon.com has a consensus target price of $312.83, suggesting a potential upside of 15.59%. Given Netflix's higher probable upside, equities research analysts plainly believe Netflix is more favorable than Amazon.com.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Netflix
0 Sell rating(s)
16 Hold rating(s)
34 Buy rating(s)
2 Strong Buy rating(s)
2.73
Amazon.com
0 Sell rating(s)
3 Hold rating(s)
57 Buy rating(s)
0 Strong Buy rating(s)
2.95

Netflix has a beta of 1.55, meaning that its share price is 55% more volatile than the broader market. Comparatively, Amazon.com has a beta of 1.46, meaning that its share price is 46% more volatile than the broader market.

Netflix has a net margin of 28.52% compared to Amazon.com's net margin of 12.22%. Netflix's return on equity of 40.92% beat Amazon.com's return on equity.

Company Net Margins Return on Equity Return on Assets
Netflix28.52% 40.92% 19.79%
Amazon.com 12.22%19.92%9.86%

Amazon.com has higher revenue and earnings than Netflix. Netflix is trading at a lower price-to-earnings ratio than Amazon.com, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Netflix$46.89B7.72$10.98B$3.1027.75
Amazon.com$716.92B4.06$77.67B$8.3632.37

Summary

Netflix beats Amazon.com on 9 of the 17 factors compared between the two stocks.

How does Netflix compare to Comcast?

Netflix (NASDAQ:NFLX) and Comcast (NASDAQ:CMCSA) are both large-cap consumer discretionary companies, but which is the better business? We will compare the two businesses based on the strength of their risk, media sentiment, valuation, institutional ownership, earnings, dividends, profitability and analyst recommendations.

80.9% of Netflix shares are held by institutional investors. Comparatively, 84.3% of Comcast shares are held by institutional investors. 1.2% of Netflix shares are held by insiders. Comparatively, 1.4% of Comcast shares are held by insiders. Strong institutional ownership is an indication that large money managers, hedge funds and endowments believe a stock will outperform the market over the long term.

In the previous week, Netflix had 115 more articles in the media than Comcast. MarketBeat recorded 129 mentions for Netflix and 14 mentions for Comcast. Netflix's average media sentiment score of 1.42 beat Comcast's score of 1.04 indicating that Netflix is being referred to more favorably in the media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Netflix
110 Very Positive mention(s)
7 Positive mention(s)
9 Neutral mention(s)
2 Negative mention(s)
0 Very Negative mention(s)
Positive
Comcast
7 Very Positive mention(s)
1 Positive mention(s)
4 Neutral mention(s)
1 Negative mention(s)
0 Very Negative mention(s)
Positive

Netflix has a beta of 1.55, indicating that its share price is 55% more volatile than the broader market. Comparatively, Comcast has a beta of 0.71, indicating that its share price is 29% less volatile than the broader market.

Netflix presently has a consensus target price of $114.82, suggesting a potential upside of 33.49%. Comcast has a consensus target price of $34.79, suggesting a potential upside of 39.88%. Given Comcast's higher probable upside, analysts clearly believe Comcast is more favorable than Netflix.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Netflix
0 Sell rating(s)
16 Hold rating(s)
34 Buy rating(s)
2 Strong Buy rating(s)
2.73
Comcast
2 Sell rating(s)
15 Hold rating(s)
9 Buy rating(s)
0 Strong Buy rating(s)
2.27

Comcast has higher revenue and earnings than Netflix. Comcast is trading at a lower price-to-earnings ratio than Netflix, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Netflix$46.89B7.72$10.98B$3.1027.75
Comcast$123.71B0.72$20.00B$5.084.90

Netflix has a net margin of 28.52% compared to Comcast's net margin of 15.00%. Netflix's return on equity of 40.92% beat Comcast's return on equity.

Company Net Margins Return on Equity Return on Assets
Netflix28.52% 40.92% 19.79%
Comcast 15.00%15.47%5.45%

Summary

Netflix beats Comcast on 11 of the 17 factors compared between the two stocks.

How does Netflix compare to Alphabet?

Alphabet (NASDAQ:GOOG) and Netflix (NASDAQ:NFLX) are related large-cap companies, but which is the superior stock? We will contrast the two businesses based on the strength of their analyst recommendations, earnings, valuation, risk, institutional ownership, profitability, media sentiment and dividends.

27.3% of Alphabet shares are owned by institutional investors. Comparatively, 80.9% of Netflix shares are owned by institutional investors. 13.0% of Alphabet shares are owned by insiders. Comparatively, 1.2% of Netflix shares are owned by insiders. Strong institutional ownership is an indication that endowments, hedge funds and large money managers believe a stock is poised for long-term growth.

Alphabet has a net margin of 37.92% compared to Netflix's net margin of 28.52%. Netflix's return on equity of 40.92% beat Alphabet's return on equity.

Company Net Margins Return on Equity Return on Assets
Alphabet37.92% 38.99% 27.41%
Netflix 28.52%40.92%19.79%

In the previous week, Alphabet had 53 more articles in the media than Netflix. MarketBeat recorded 182 mentions for Alphabet and 129 mentions for Netflix. Netflix's average media sentiment score of 1.42 beat Alphabet's score of 0.81 indicating that Netflix is being referred to more favorably in the news media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Alphabet
111 Very Positive mention(s)
20 Positive mention(s)
21 Neutral mention(s)
25 Negative mention(s)
4 Very Negative mention(s)
Positive
Netflix
110 Very Positive mention(s)
7 Positive mention(s)
9 Neutral mention(s)
2 Negative mention(s)
0 Very Negative mention(s)
Positive

Alphabet has a beta of 1.25, indicating that its stock price is 25% more volatile than the broader market. Comparatively, Netflix has a beta of 1.55, indicating that its stock price is 55% more volatile than the broader market.

Alphabet has higher revenue and earnings than Netflix. Netflix is trading at a lower price-to-earnings ratio than Alphabet, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Alphabet$402.84B11.32$132.17B$13.1128.71
Netflix$46.89B7.72$10.98B$3.1027.75

Alphabet currently has a consensus target price of $372.65, indicating a potential downside of 1.01%. Netflix has a consensus target price of $114.82, indicating a potential upside of 33.49%. Given Netflix's higher probable upside, analysts clearly believe Netflix is more favorable than Alphabet.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Alphabet
0 Sell rating(s)
4 Hold rating(s)
28 Buy rating(s)
6 Strong Buy rating(s)
3.05
Netflix
0 Sell rating(s)
16 Hold rating(s)
34 Buy rating(s)
2 Strong Buy rating(s)
2.73

Summary

Alphabet beats Netflix on 11 of the 17 factors compared between the two stocks.

How does Netflix compare to Alphabet?

Netflix (NASDAQ:NFLX) and Alphabet (NASDAQ:GOOGL) are related large-cap companies, but which is the better stock? We will compare the two businesses based on the strength of their valuation, dividends, risk, profitability, analyst recommendations, media sentiment, earnings and institutional ownership.

Netflix has a beta of 1.55, indicating that its share price is 55% more volatile than the broader market. Comparatively, Alphabet has a beta of 1.26, indicating that its share price is 26% more volatile than the broader market.

80.9% of Netflix shares are owned by institutional investors. Comparatively, 40.0% of Alphabet shares are owned by institutional investors. 1.2% of Netflix shares are owned by insiders. Comparatively, 11.6% of Alphabet shares are owned by insiders. Strong institutional ownership is an indication that hedge funds, large money managers and endowments believe a stock is poised for long-term growth.

Alphabet has a net margin of 37.92% compared to Netflix's net margin of 28.52%. Netflix's return on equity of 40.92% beat Alphabet's return on equity.

Company Net Margins Return on Equity Return on Assets
Netflix28.52% 40.92% 19.79%
Alphabet 37.92%38.99%27.41%

Netflix presently has a consensus target price of $114.82, suggesting a potential upside of 33.49%. Alphabet has a consensus target price of $412.94, suggesting a potential upside of 8.57%. Given Netflix's higher possible upside, analysts clearly believe Netflix is more favorable than Alphabet.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Netflix
0 Sell rating(s)
16 Hold rating(s)
34 Buy rating(s)
2 Strong Buy rating(s)
2.73
Alphabet
0 Sell rating(s)
5 Hold rating(s)
47 Buy rating(s)
2 Strong Buy rating(s)
2.94

In the previous week, Alphabet had 68 more articles in the media than Netflix. MarketBeat recorded 197 mentions for Alphabet and 129 mentions for Netflix. Netflix's average media sentiment score of 1.42 beat Alphabet's score of 0.95 indicating that Netflix is being referred to more favorably in the media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Netflix
110 Very Positive mention(s)
7 Positive mention(s)
9 Neutral mention(s)
2 Negative mention(s)
0 Very Negative mention(s)
Positive
Alphabet
137 Very Positive mention(s)
8 Positive mention(s)
22 Neutral mention(s)
25 Negative mention(s)
3 Very Negative mention(s)
Positive

Alphabet has higher revenue and earnings than Netflix. Netflix is trading at a lower price-to-earnings ratio than Alphabet, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Netflix$46.89B7.72$10.98B$3.1027.75
Alphabet$402.84B11.44$132.17B$13.1129.01

Summary

Alphabet beats Netflix on 11 of the 16 factors compared between the two stocks.

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New MarketBeat Followers Over Time

This chart shows the number of new MarketBeat users adding NFLX and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period.
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Media Sentiment Over Time

This chart shows the average media sentiment of NASDAQ and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.
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NFLX vs. The Competition

MetricNetflixBRDCST IndustryDiscretionary SectorNASDAQ Exchange
Market Cap$362.21B$17.70B$7.31B$12.56B
Dividend YieldN/A5.49%2.85%5.31%
P/E Ratio27.7819.6021.7726.27
Price / Sales7.721.143.94128.86
Price / Cash13.097.2114.9656.84
Price / Book11.642.593.727.30
Net Income$10.98B$292.32M$247.58M$337.27M
7 Day Performance-2.91%1.40%1.88%3.58%
1 Month Performance-8.11%0.41%15.25%5.71%
1 Year Performance-28.44%31.61%18.26%39.70%

Netflix Competitors List

CompanyMarketRankShare PriceAnalysts' Price Target1Y Price PerformanceMarket CapRevenueP/E RatioEmployee CountIndicator(s)
NFLX
Netflix
4.2196 of 5 stars
$86.02
-0.4%
$114.82
+33.5%
-28.4%$362.21B$46.89B27.7816,000
AAPL
Apple
4.2572 of 5 stars
$308.82
+1.3%
$308.74
0.0%
+56.8%$4.54T$416.16B37.34166,000
AMZN
Amazon.com
4.5816 of 5 stars
$266.32
-0.8%
$312.66
+17.4%
+32.7%$2.86T$716.92B31.861,576,000
CMCSA
Comcast
4.9386 of 5 stars
$25.20
+0.5%
$34.79
+38.0%
-28.1%$90.04B$123.71B4.96179,000
GOOG
Alphabet
3.3485 of 5 stars
$379.38
-1.1%
$372.65
-1.8%
+120.3%$4.60T$402.84B28.94190,200

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This page (NASDAQ:NFLX) was last updated on 5/31/2026 by MarketBeat.com Staff.
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