Netflix (NFLX) Competitors

$85.43 -2.06 (-2.36%)

As of 01:44 PM Eastern

NFLX vs. AAPL, AMZN, CMCSA, GOOG, and GOOGL

Should you be buying Netflix stock or one of its competitors? The main competitors of Netflix include Apple (AAPL), Amazon.com (AMZN), Comcast (CMCSA), Alphabet (GOOG), and Alphabet (GOOGL).

How does Netflix compare to Apple?

Netflix (NASDAQ:NFLX) and Apple (NASDAQ:AAPL) are related large-cap companies, but which is the better investment? We will compare the two businesses based on the strength of their dividends, risk, earnings, profitability, institutional ownership, valuation, media sentiment and analyst recommendations.

In the previous week, Apple had 158 more articles in the media than Netflix. MarketBeat recorded 296 mentions for Apple and 138 mentions for Netflix. Netflix's average media sentiment score of 1.17 beat Apple's score of 0.83 indicating that Netflix is being referred to more favorably in the media.

Company	Very Positive	Positive	Neutral	Negative	Very Negative	Overall Sentiment
Netflix	103 Very Positive mention(s)	9 Positive mention(s)	12 Neutral mention(s)	7 Negative mention(s)	2 Very Negative mention(s)	Positive
Apple	167 Very Positive mention(s)	36 Positive mention(s)	64 Neutral mention(s)	21 Negative mention(s)	6 Very Negative mention(s)	Positive

Apple has higher revenue and earnings than Netflix. Netflix is trading at a lower price-to-earnings ratio than Apple, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Netflix	$45.18B	7.95	$10.98B	$3.10	27.53
Apple	$416.16B	10.28	$112.01B	$8.27	35.24

Netflix currently has a consensus price target of $114.82, suggesting a potential upside of 34.53%. Apple has a consensus price target of $305.74, suggesting a potential upside of 4.92%. Given Netflix's stronger consensus rating and higher probable upside, equities research analysts clearly believe Netflix is more favorable than Apple.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Netflix	0 Sell rating(s)	15 Hold rating(s)	34 Buy rating(s)	2 Strong Buy rating(s)	2.75
Apple	1 Sell rating(s)	11 Hold rating(s)	22 Buy rating(s)	1 Strong Buy rating(s)	2.66

80.9% of Netflix shares are owned by institutional investors. Comparatively, 67.7% of Apple shares are owned by institutional investors. 1.4% of Netflix shares are owned by insiders. Comparatively, 0.1% of Apple shares are owned by insiders. Strong institutional ownership is an indication that large money managers, endowments and hedge funds believe a stock is poised for long-term growth.

Netflix has a beta of 1.55, suggesting that its stock price is 55% more volatile than the S&P 500. Comparatively, Apple has a beta of 1.06, suggesting that its stock price is 6% more volatile than the S&P 500.

Netflix has a net margin of 28.52% compared to Apple's net margin of 27.15%. Apple's return on equity of 146.69% beat Netflix's return on equity.

Company	Net Margins	Return on Equity	Return on Assets
Netflix	28.52%	40.92%	19.79%
Apple	27.15%	146.69%	34.02%

Summary

Netflix beats Apple on 9 of the 17 factors compared between the two stocks.

How does Netflix compare to Amazon.com?

Netflix (NASDAQ:NFLX) and Amazon.com (NASDAQ:AMZN) are both large-cap internet retail companies, but which is the superior stock? We will contrast the two businesses based on the strength of their institutional ownership, dividends, analyst recommendations, valuation, media sentiment, risk, earnings and profitability.

In the previous week, Amazon.com had 201 more articles in the media than Netflix. MarketBeat recorded 339 mentions for Amazon.com and 138 mentions for Netflix. Netflix's average media sentiment score of 1.17 beat Amazon.com's score of 0.79 indicating that Netflix is being referred to more favorably in the media.

Company	Very Positive	Positive	Neutral	Negative	Very Negative	Overall Sentiment
Netflix	103 Very Positive mention(s)	9 Positive mention(s)	12 Neutral mention(s)	7 Negative mention(s)	2 Very Negative mention(s)	Positive
Amazon.com	182 Very Positive mention(s)	70 Positive mention(s)	38 Neutral mention(s)	29 Negative mention(s)	12 Very Negative mention(s)	Positive

Netflix has a beta of 1.55, indicating that its stock price is 55% more volatile than the S&P 500. Comparatively, Amazon.com has a beta of 1.46, indicating that its stock price is 46% more volatile than the S&P 500.

Netflix presently has a consensus price target of $114.82, indicating a potential upside of 34.53%. Amazon.com has a consensus price target of $313.09, indicating a potential upside of 15.35%. Given Netflix's higher possible upside, analysts plainly believe Netflix is more favorable than Amazon.com.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Netflix	0 Sell rating(s)	15 Hold rating(s)	34 Buy rating(s)	2 Strong Buy rating(s)	2.75
Amazon.com	0 Sell rating(s)	3 Hold rating(s)	56 Buy rating(s)	0 Strong Buy rating(s)	2.95

Amazon.com has higher revenue and earnings than Netflix. Netflix is trading at a lower price-to-earnings ratio than Amazon.com, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Netflix	$45.18B	7.95	$10.98B	$3.10	27.53
Amazon.com	$716.92B	4.07	$77.67B	$8.36	32.47

80.9% of Netflix shares are held by institutional investors. Comparatively, 72.2% of Amazon.com shares are held by institutional investors. 1.4% of Netflix shares are held by company insiders. Comparatively, 8.9% of Amazon.com shares are held by company insiders. Strong institutional ownership is an indication that hedge funds, large money managers and endowments believe a stock will outperform the market over the long term.

Netflix has a net margin of 28.52% compared to Amazon.com's net margin of 12.22%. Netflix's return on equity of 40.92% beat Amazon.com's return on equity.

Company	Net Margins	Return on Equity	Return on Assets
Netflix	28.52%	40.92%	19.79%
Amazon.com	12.22%	19.92%	9.86%

Summary

Netflix beats Amazon.com on 9 of the 17 factors compared between the two stocks.

How does Netflix compare to Comcast?

Netflix (NASDAQ:NFLX) and Comcast (NASDAQ:CMCSA) are both large-cap consumer discretionary companies, but which is the better stock? We will contrast the two businesses based on the strength of their analyst recommendations, dividends, risk, media sentiment, valuation, earnings, profitability and institutional ownership.

Netflix has a beta of 1.55, indicating that its share price is 55% more volatile than the S&P 500. Comparatively, Comcast has a beta of 0.71, indicating that its share price is 29% less volatile than the S&P 500.

Netflix has a net margin of 28.52% compared to Comcast's net margin of 15.00%. Netflix's return on equity of 40.92% beat Comcast's return on equity.

Company	Net Margins	Return on Equity	Return on Assets
Netflix	28.52%	40.92%	19.79%
Comcast	15.00%	15.47%	5.45%

In the previous week, Netflix had 115 more articles in the media than Comcast. MarketBeat recorded 138 mentions for Netflix and 23 mentions for Comcast. Netflix's average media sentiment score of 1.17 beat Comcast's score of 1.14 indicating that Netflix is being referred to more favorably in the media.

Company	Very Positive	Positive	Neutral	Negative	Very Negative	Overall Sentiment
Netflix	103 Very Positive mention(s)	9 Positive mention(s)	12 Neutral mention(s)	7 Negative mention(s)	2 Very Negative mention(s)	Positive
Comcast	15 Very Positive mention(s)	1 Positive mention(s)	3 Neutral mention(s)	4 Negative mention(s)	0 Very Negative mention(s)	Positive

80.9% of Netflix shares are held by institutional investors. Comparatively, 84.3% of Comcast shares are held by institutional investors. 1.4% of Netflix shares are held by insiders. Comparatively, 1.4% of Comcast shares are held by insiders. Strong institutional ownership is an indication that endowments, large money managers and hedge funds believe a company will outperform the market over the long term.

Comcast has higher revenue and earnings than Netflix. Comcast is trading at a lower price-to-earnings ratio than Netflix, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Netflix	$45.18B	7.95	$10.98B	$3.10	27.53
Comcast	$125.28B	0.71	$20.00B	$5.08	4.92

Netflix presently has a consensus price target of $114.82, indicating a potential upside of 34.53%. Comcast has a consensus price target of $34.94, indicating a potential upside of 39.90%. Given Comcast's higher probable upside, analysts plainly believe Comcast is more favorable than Netflix.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Netflix	0 Sell rating(s)	15 Hold rating(s)	34 Buy rating(s)	2 Strong Buy rating(s)	2.75
Comcast	2 Sell rating(s)	15 Hold rating(s)	8 Buy rating(s)	0 Strong Buy rating(s)	2.24

Summary

Netflix beats Comcast on 11 of the 17 factors compared between the two stocks.

How does Netflix compare to Alphabet?

Netflix (NASDAQ:NFLX) and Alphabet (NASDAQ:GOOG) are related large-cap companies, but which is the superior business? We will compare the two companies based on the strength of their dividends, risk, analyst recommendations, profitability, earnings, media sentiment, institutional ownership and valuation.

Netflix currently has a consensus price target of $114.82, indicating a potential upside of 34.53%. Alphabet has a consensus price target of $362.73, indicating a potential downside of 6.91%. Given Netflix's higher possible upside, equities analysts clearly believe Netflix is more favorable than Alphabet.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Netflix	0 Sell rating(s)	15 Hold rating(s)	34 Buy rating(s)	2 Strong Buy rating(s)	2.75
Alphabet	0 Sell rating(s)	4 Hold rating(s)	28 Buy rating(s)	6 Strong Buy rating(s)	3.05

In the previous week, Alphabet had 69 more articles in the media than Netflix. MarketBeat recorded 207 mentions for Alphabet and 138 mentions for Netflix. Netflix's average media sentiment score of 1.17 beat Alphabet's score of 0.97 indicating that Netflix is being referred to more favorably in the media.

Company	Very Positive	Positive	Neutral	Negative	Very Negative	Overall Sentiment
Netflix	103 Very Positive mention(s)	9 Positive mention(s)	12 Neutral mention(s)	7 Negative mention(s)	2 Very Negative mention(s)	Positive
Alphabet	141 Very Positive mention(s)	13 Positive mention(s)	32 Neutral mention(s)	13 Negative mention(s)	5 Very Negative mention(s)	Positive

Alphabet has a net margin of 37.92% compared to Netflix's net margin of 28.52%. Netflix's return on equity of 40.92% beat Alphabet's return on equity.

Company	Net Margins	Return on Equity	Return on Assets
Netflix	28.52%	40.92%	19.79%
Alphabet	37.92%	38.99%	27.41%

Netflix has a beta of 1.55, indicating that its share price is 55% more volatile than the S&P 500. Comparatively, Alphabet has a beta of 1.25, indicating that its share price is 25% more volatile than the S&P 500.

Alphabet has higher revenue and earnings than Netflix. Netflix is trading at a lower price-to-earnings ratio than Alphabet, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Netflix	$45.18B	7.95	$10.98B	$3.10	27.53
Alphabet	$422.50B	11.16	$132.17B	$13.11	29.72

80.9% of Netflix shares are owned by institutional investors. Comparatively, 27.3% of Alphabet shares are owned by institutional investors. 1.4% of Netflix shares are owned by company insiders. Comparatively, 13.0% of Alphabet shares are owned by company insiders. Strong institutional ownership is an indication that hedge funds, large money managers and endowments believe a company is poised for long-term growth.

Summary

Alphabet beats Netflix on 11 of the 17 factors compared between the two stocks.

How does Netflix compare to Alphabet?

Alphabet (NASDAQ:GOOGL) and Netflix (NASDAQ:NFLX) are related large-cap companies, but which is the better investment? We will compare the two businesses based on the strength of their risk, dividends, valuation, media sentiment, analyst recommendations, institutional ownership, profitability and earnings.

In the previous week, Alphabet had 47 more articles in the media than Netflix. MarketBeat recorded 185 mentions for Alphabet and 138 mentions for Netflix. Netflix's average media sentiment score of 1.17 beat Alphabet's score of 0.98 indicating that Netflix is being referred to more favorably in the news media.

Company	Very Positive	Positive	Neutral	Negative	Very Negative	Overall Sentiment
Alphabet	130 Very Positive mention(s)	7 Positive mention(s)	28 Neutral mention(s)	12 Negative mention(s)	1 Very Negative mention(s)	Positive
Netflix	103 Very Positive mention(s)	9 Positive mention(s)	12 Neutral mention(s)	7 Negative mention(s)	2 Very Negative mention(s)	Positive

Alphabet has higher revenue and earnings than Netflix. Netflix is trading at a lower price-to-earnings ratio than Alphabet, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Alphabet	$422.50B	11.25	$132.17B	$13.11	29.98
Netflix	$45.18B	7.95	$10.98B	$3.10	27.53

Alphabet has a net margin of 37.92% compared to Netflix's net margin of 28.52%. Netflix's return on equity of 40.92% beat Alphabet's return on equity.

Company	Net Margins	Return on Equity	Return on Assets
Alphabet	37.92%	38.99%	27.41%
Netflix	28.52%	40.92%	19.79%

Alphabet has a beta of 1.26, meaning that its stock price is 26% more volatile than the S&P 500. Comparatively, Netflix has a beta of 1.55, meaning that its stock price is 55% more volatile than the S&P 500.

Alphabet presently has a consensus price target of $407.86, suggesting a potential upside of 3.77%. Netflix has a consensus price target of $114.82, suggesting a potential upside of 34.53%. Given Netflix's higher probable upside, analysts clearly believe Netflix is more favorable than Alphabet.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Alphabet	0 Sell rating(s)	5 Hold rating(s)	47 Buy rating(s)	2 Strong Buy rating(s)	2.94
Netflix	0 Sell rating(s)	15 Hold rating(s)	34 Buy rating(s)	2 Strong Buy rating(s)	2.75

40.0% of Alphabet shares are held by institutional investors. Comparatively, 80.9% of Netflix shares are held by institutional investors. 11.6% of Alphabet shares are held by insiders. Comparatively, 1.4% of Netflix shares are held by insiders. Strong institutional ownership is an indication that large money managers, endowments and hedge funds believe a stock will outperform the market over the long term.

Summary

Alphabet beats Netflix on 11 of the 16 factors compared between the two stocks.

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New MarketBeat Followers Over Time

This chart shows the number of new MarketBeat users adding NFLX and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period.

Media Sentiment Over Time

This chart shows the average media sentiment of NASDAQ and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.

NFLX vs. The Competition

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Metric	Netflix	BRDCST Industry	Discretionary Sector	NASDAQ Exchange
Market Cap	$360.41B	$17.80B	$7.14B	$12.30B
Dividend Yield	N/A	5.18%	2.84%	5.22%
P/E Ratio	27.65	27.15	18.69	25.76
Price / Sales	7.95	1.07	3.68	78.11
Price / Cash	13.32	7.54	12.98	36.27
Price / Book	13.55	2.63	3.66	6.78
Net Income	$10.98B	$292.30M	$247.44M	$333.43M
7 Day Performance	N/A	N/A	N/A	0.49%
1 Month Performance	-17.15%	11.90%	11.29%	9.25%
1 Year Performance	-25.12%	46.69%	17.54%	43.00%

Netflix Competitors List

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Company	MarketRank	Share Price	Analysts' Price Target	1Y Price Performance	Market Cap	Revenue	P/E Ratio	Employee Count	Indicator(s)
NFLX Netflix	4.4602 of 5 stars	$85.43 -2.4%	$114.82 +34.4%	-23.3%	$359.37B	$45.18B	27.57	16,000	Positive News
AAPL Apple	4.3943 of 5 stars	$280.19 +3.3%	$304.31 +8.6%	+47.7%	$4.11T	$416.16B	33.88	166,000	Trending News Analyst Forecast Analyst Revision
AMZN Amazon.com	4.4917 of 5 stars	$268.38 +1.3%	$310.25 +15.6%	+41.2%	$2.88T	$716.92B	32.10	1,576,000	Trending News Analyst Revision
CMCSA Comcast	4.9626 of 5 stars	$27.17 +0.5%	$34.94 +28.6%	-25.9%	$97.13B	$123.71B	5.35	179,000	Positive News
GOOG Alphabet	4.1103 of 5 stars	$383.22 +0.3%	$362.73 -5.3%	+157.2%	$4.64T	$402.84B	29.23	190,200	Trending News Analyst Revision

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This page (NASDAQ:NFLX) was last updated on 5/11/2026 by MarketBeat.com Staff.

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Netflix (NFLX) Competitors