Netflix (NFLX) Competitors

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$77.38 0.00 (0.00%)
Closing price 06/18/2026 04:00 PM Eastern
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$77.32 -0.06 (-0.08%)
As of 06/18/2026 07:59 PM Eastern
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NFLX vs. AAPL, AMZN, CMCSA, GOOG, and GOOGL

Should you buy Netflix stock or one of its competitors? MarketBeat compares Netflix with other companies and stocks that may be similar based on industry, sector, market capitalization, business model, investor interest, or shared news coverage. Companies and stocks commonly compared with Netflix include Apple (AAPL), Amazon.com (AMZN), Comcast (CMCSA), Alphabet (GOOG), and Alphabet (GOOGL).

How does Netflix compare to Apple?

Netflix (NASDAQ:NFLX) and Apple (NASDAQ:AAPL) are related large-cap companies, but which is the superior investment? We will compare the two businesses based on the strength of their institutional ownership, dividends, earnings, risk, valuation, profitability, media sentiment and analyst recommendations.

80.9% of Netflix shares are owned by institutional investors. Comparatively, 67.7% of Apple shares are owned by institutional investors. 1.2% of Netflix shares are owned by insiders. Comparatively, 0.1% of Apple shares are owned by insiders. Strong institutional ownership is an indication that hedge funds, large money managers and endowments believe a stock is poised for long-term growth.

Netflix has a net margin of 28.52% compared to Apple's net margin of 27.15%. Apple's return on equity of 146.69% beat Netflix's return on equity.

Company Net Margins Return on Equity Return on Assets
Netflix28.52% 40.92% 19.79%
Apple 27.15%146.69%34.02%

Netflix presently has a consensus price target of $114.26, indicating a potential upside of 47.67%. Apple has a consensus price target of $314.59, indicating a potential upside of 5.56%. Given Netflix's stronger consensus rating and higher possible upside, research analysts plainly believe Netflix is more favorable than Apple.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Netflix
1 Sell rating(s)
16 Hold rating(s)
33 Buy rating(s)
2 Strong Buy rating(s)
2.69
Apple
1 Sell rating(s)
10 Hold rating(s)
23 Buy rating(s)
1 Strong Buy rating(s)
2.69

In the previous week, Apple had 146 more articles in the media than Netflix. MarketBeat recorded 333 mentions for Apple and 187 mentions for Netflix. Netflix's average media sentiment score of 1.20 beat Apple's score of 0.90 indicating that Netflix is being referred to more favorably in the media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Netflix
138 Very Positive mention(s)
16 Positive mention(s)
17 Neutral mention(s)
11 Negative mention(s)
3 Very Negative mention(s)
Positive
Apple
211 Very Positive mention(s)
35 Positive mention(s)
43 Neutral mention(s)
35 Negative mention(s)
7 Very Negative mention(s)
Positive

Netflix has a beta of 1.5, indicating that its stock price is 50% more volatile than the broader market. Comparatively, Apple has a beta of 1.09, indicating that its stock price is 9% more volatile than the broader market.

Apple has higher revenue and earnings than Netflix. Netflix is trading at a lower price-to-earnings ratio than Apple, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Netflix$45.18B7.21$10.98B$3.1024.96
Apple$416.16B10.52$112.01B$8.2736.04

Summary

Netflix beats Apple on 9 of the 17 factors compared between the two stocks.

How does Netflix compare to Amazon.com?

Netflix (NASDAQ:NFLX) and Amazon.com (NASDAQ:AMZN) are both large-cap internet retail companies, but which is the superior stock? We will compare the two companies based on the strength of their profitability, valuation, dividends, earnings, institutional ownership, analyst recommendations, media sentiment and risk.

In the previous week, Amazon.com had 138 more articles in the media than Netflix. MarketBeat recorded 325 mentions for Amazon.com and 187 mentions for Netflix. Netflix's average media sentiment score of 1.20 beat Amazon.com's score of 0.98 indicating that Netflix is being referred to more favorably in the media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Netflix
138 Very Positive mention(s)
16 Positive mention(s)
17 Neutral mention(s)
11 Negative mention(s)
3 Very Negative mention(s)
Positive
Amazon.com
217 Very Positive mention(s)
50 Positive mention(s)
33 Neutral mention(s)
18 Negative mention(s)
5 Very Negative mention(s)
Positive

Netflix currently has a consensus target price of $114.26, indicating a potential upside of 47.67%. Amazon.com has a consensus target price of $312.78, indicating a potential upside of 27.98%. Given Netflix's higher probable upside, equities research analysts clearly believe Netflix is more favorable than Amazon.com.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Netflix
1 Sell rating(s)
16 Hold rating(s)
33 Buy rating(s)
2 Strong Buy rating(s)
2.69
Amazon.com
0 Sell rating(s)
3 Hold rating(s)
57 Buy rating(s)
0 Strong Buy rating(s)
2.95

80.9% of Netflix shares are owned by institutional investors. Comparatively, 72.2% of Amazon.com shares are owned by institutional investors. 1.2% of Netflix shares are owned by insiders. Comparatively, 8.9% of Amazon.com shares are owned by insiders. Strong institutional ownership is an indication that endowments, large money managers and hedge funds believe a stock is poised for long-term growth.

Amazon.com has higher revenue and earnings than Netflix. Netflix is trading at a lower price-to-earnings ratio than Amazon.com, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Netflix$45.18B7.21$10.98B$3.1024.96
Amazon.com$716.92B3.67$77.67B$8.3629.23

Netflix has a beta of 1.5, suggesting that its share price is 50% more volatile than the broader market. Comparatively, Amazon.com has a beta of 1.44, suggesting that its share price is 44% more volatile than the broader market.

Netflix has a net margin of 28.52% compared to Amazon.com's net margin of 12.22%. Netflix's return on equity of 40.92% beat Amazon.com's return on equity.

Company Net Margins Return on Equity Return on Assets
Netflix28.52% 40.92% 19.79%
Amazon.com 12.22%19.92%9.86%

Summary

Netflix beats Amazon.com on 9 of the 17 factors compared between the two stocks.

How does Netflix compare to Comcast?

Comcast (NASDAQ:CMCSA) and Netflix (NASDAQ:NFLX) are both large-cap consumer discretionary companies, but which is the superior business? We will compare the two companies based on the strength of their media sentiment, earnings, institutional ownership, profitability, valuation, analyst recommendations, risk and dividends.

Netflix has a net margin of 28.52% compared to Comcast's net margin of 15.00%. Netflix's return on equity of 40.92% beat Comcast's return on equity.

Company Net Margins Return on Equity Return on Assets
Comcast15.00% 15.47% 5.45%
Netflix 28.52%40.92%19.79%

In the previous week, Netflix had 153 more articles in the media than Comcast. MarketBeat recorded 187 mentions for Netflix and 34 mentions for Comcast. Netflix's average media sentiment score of 1.20 beat Comcast's score of 0.86 indicating that Netflix is being referred to more favorably in the news media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Comcast
24 Very Positive mention(s)
1 Positive mention(s)
4 Neutral mention(s)
3 Negative mention(s)
0 Very Negative mention(s)
Positive
Netflix
138 Very Positive mention(s)
16 Positive mention(s)
17 Neutral mention(s)
11 Negative mention(s)
3 Very Negative mention(s)
Positive

Comcast presently has a consensus target price of $34.50, suggesting a potential upside of 53.81%. Netflix has a consensus target price of $114.26, suggesting a potential upside of 47.67%. Given Comcast's higher possible upside, equities analysts clearly believe Comcast is more favorable than Netflix.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Comcast
2 Sell rating(s)
16 Hold rating(s)
9 Buy rating(s)
0 Strong Buy rating(s)
2.26
Netflix
1 Sell rating(s)
16 Hold rating(s)
33 Buy rating(s)
2 Strong Buy rating(s)
2.69

Comcast has a beta of 0.67, indicating that its stock price is 33% less volatile than the broader market. Comparatively, Netflix has a beta of 1.5, indicating that its stock price is 50% more volatile than the broader market.

Comcast has higher revenue and earnings than Netflix. Comcast is trading at a lower price-to-earnings ratio than Netflix, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Comcast$123.71B0.65$20.00B$5.084.42
Netflix$45.18B7.21$10.98B$3.1024.96

84.3% of Comcast shares are held by institutional investors. Comparatively, 80.9% of Netflix shares are held by institutional investors. 1.4% of Comcast shares are held by company insiders. Comparatively, 1.2% of Netflix shares are held by company insiders. Strong institutional ownership is an indication that large money managers, endowments and hedge funds believe a stock will outperform the market over the long term.

Summary

Netflix beats Comcast on 11 of the 17 factors compared between the two stocks.

How does Netflix compare to Alphabet?

Netflix (NASDAQ:NFLX) and Alphabet (NASDAQ:GOOG) are related large-cap companies, but which is the superior stock? We will contrast the two businesses based on the strength of their analyst recommendations, earnings, media sentiment, institutional ownership, risk, valuation, dividends and profitability.

Netflix has a beta of 1.5, meaning that its share price is 50% more volatile than the broader market. Comparatively, Alphabet has a beta of 1.22, meaning that its share price is 22% more volatile than the broader market.

In the previous week, Alphabet had 10 more articles in the media than Netflix. MarketBeat recorded 197 mentions for Alphabet and 187 mentions for Netflix. Netflix's average media sentiment score of 1.20 beat Alphabet's score of 0.91 indicating that Netflix is being referred to more favorably in the media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Netflix
138 Very Positive mention(s)
16 Positive mention(s)
17 Neutral mention(s)
11 Negative mention(s)
3 Very Negative mention(s)
Positive
Alphabet
135 Very Positive mention(s)
10 Positive mention(s)
30 Neutral mention(s)
19 Negative mention(s)
2 Very Negative mention(s)
Positive

Netflix presently has a consensus target price of $114.26, suggesting a potential upside of 47.67%. Alphabet has a consensus target price of $376.78, suggesting a potential upside of 2.54%. Given Netflix's higher probable upside, research analysts clearly believe Netflix is more favorable than Alphabet.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Netflix
1 Sell rating(s)
16 Hold rating(s)
33 Buy rating(s)
2 Strong Buy rating(s)
2.69
Alphabet
0 Sell rating(s)
4 Hold rating(s)
29 Buy rating(s)
5 Strong Buy rating(s)
3.03

80.9% of Netflix shares are held by institutional investors. Comparatively, 27.3% of Alphabet shares are held by institutional investors. 1.2% of Netflix shares are held by company insiders. Comparatively, 13.0% of Alphabet shares are held by company insiders. Strong institutional ownership is an indication that large money managers, endowments and hedge funds believe a stock will outperform the market over the long term.

Alphabet has a net margin of 37.92% compared to Netflix's net margin of 28.52%. Netflix's return on equity of 40.92% beat Alphabet's return on equity.

Company Net Margins Return on Equity Return on Assets
Netflix28.52% 40.92% 19.79%
Alphabet 37.92%38.99%27.41%

Alphabet has higher revenue and earnings than Netflix. Netflix is trading at a lower price-to-earnings ratio than Alphabet, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Netflix$45.18B7.21$10.98B$3.1024.96
Alphabet$422.50B10.54$132.17B$13.1128.03

Summary

Alphabet beats Netflix on 11 of the 17 factors compared between the two stocks.

How does Netflix compare to Alphabet?

Netflix (NASDAQ:NFLX) and Alphabet (NASDAQ:GOOGL) are related large-cap companies, but which is the superior business? We will compare the two companies based on the strength of their dividends, earnings, risk, profitability, media sentiment, analyst recommendations, institutional ownership and valuation.

Netflix currently has a consensus target price of $114.26, indicating a potential upside of 47.67%. Alphabet has a consensus target price of $413.13, indicating a potential upside of 12.12%. Given Netflix's higher probable upside, analysts plainly believe Netflix is more favorable than Alphabet.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Netflix
1 Sell rating(s)
16 Hold rating(s)
33 Buy rating(s)
2 Strong Buy rating(s)
2.69
Alphabet
0 Sell rating(s)
5 Hold rating(s)
47 Buy rating(s)
2 Strong Buy rating(s)
2.94

Alphabet has a net margin of 37.92% compared to Netflix's net margin of 28.52%. Netflix's return on equity of 40.92% beat Alphabet's return on equity.

Company Net Margins Return on Equity Return on Assets
Netflix28.52% 40.92% 19.79%
Alphabet 37.92%38.99%27.41%

Netflix has a beta of 1.5, meaning that its stock price is 50% more volatile than the broader market. Comparatively, Alphabet has a beta of 1.23, meaning that its stock price is 23% more volatile than the broader market.

Alphabet has higher revenue and earnings than Netflix. Netflix is trading at a lower price-to-earnings ratio than Alphabet, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Netflix$45.18B7.21$10.98B$3.1024.96
Alphabet$422.50B10.57$132.17B$13.1128.11

In the previous week, Alphabet had 21 more articles in the media than Netflix. MarketBeat recorded 208 mentions for Alphabet and 187 mentions for Netflix. Netflix's average media sentiment score of 1.20 beat Alphabet's score of 1.09 indicating that Netflix is being referred to more favorably in the media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Netflix
138 Very Positive mention(s)
16 Positive mention(s)
17 Neutral mention(s)
11 Negative mention(s)
3 Very Negative mention(s)
Positive
Alphabet
155 Very Positive mention(s)
5 Positive mention(s)
27 Neutral mention(s)
20 Negative mention(s)
0 Very Negative mention(s)
Positive

80.9% of Netflix shares are owned by institutional investors. Comparatively, 40.0% of Alphabet shares are owned by institutional investors. 1.2% of Netflix shares are owned by company insiders. Comparatively, 11.6% of Alphabet shares are owned by company insiders. Strong institutional ownership is an indication that hedge funds, endowments and large money managers believe a company will outperform the market over the long term.

Summary

Alphabet beats Netflix on 11 of the 16 factors compared between the two stocks.

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New MarketBeat Followers Over Time

This chart shows the number of new MarketBeat users adding NFLX and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period.
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Media Sentiment Over Time

This chart shows the average media sentiment of NASDAQ and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.
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NFLX vs. The Competition

MetricNetflixBRDCST IndustryDiscretionary SectorNASDAQ Exchange
Market Cap$325.83B$16.09B$7.34B$12.60B
Dividend YieldN/A5.82%3.06%5.74%
P/E Ratio24.9919.8120.7024.44
Price / Sales7.211.034.1091.64
Price / Cash11.786.9015.3855.09
Price / Book12.282.683.756.58
Net Income$10.98B$292.32M$246.38M$337.17M
7 Day Performance-3.68%-3.49%-0.84%0.83%
1 Month Performance-12.16%0.79%2.43%3.27%
1 Year Performance-37.17%27.43%5.07%36.05%

Netflix Competitors List

CompanyMarketRankShare PriceAnalysts' Price Target1Y Price PerformanceMarket CapRevenueP/E RatioEmployee CountIndicator(s)
NFLX
Netflix
4.5017 of 5 stars
$77.38
flat
$114.26
+47.7%
-36.7%$325.83B$45.18B24.9916,000
AAPL
Apple
4.5501 of 5 stars
$291.13
-1.5%
$314.59
+8.1%
+51.6%$4.28T$416.16B35.20166,000
AMZN
Amazon.com
4.9432 of 5 stars
$238.55
-1.2%
$312.78
+31.1%
+15.0%$2.57T$716.92B28.531,576,000
CMCSA
Comcast
4.9799 of 5 stars
$24.50
+2.2%
$34.56
+41.1%
-34.5%$87.52B$123.71B4.82179,000
GOOG
Alphabet
3.8096 of 5 stars
$358.16
+0.4%
$376.78
+5.2%
+111.2%$4.34T$402.84B27.32190,200

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This page (NASDAQ:NFLX) was last updated on 6/20/2026 by MarketBeat.com Staff.
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