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Netflix (NFLX) Competitors

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$76.54 -0.23 (-0.30%)
As of 09:51 AM Eastern
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NFLX vs. AAPL, AMZN, CMCSA, GOOG, and GOOGL

Should you buy Netflix stock or one of its competitors? Netflix's main competitors and comparable companies include Apple (AAPL), Amazon.com (AMZN), Comcast (CMCSA), Alphabet (GOOG), and Alphabet (GOOGL). Companies are selected based on similarities in market, industry, and size.

How does Netflix compare to Apple?

Netflix (NASDAQ:NFLX) and Apple (NASDAQ:AAPL) are related large-cap companies, but which is the superior business? We will contrast the two companies based on the strength of their analyst recommendations, profitability, media sentiment, dividends, risk, valuation, earnings and institutional ownership.

Netflix has a beta of 1.53, indicating that its stock price is 53% more volatile than the broader market. Comparatively, Apple has a beta of 1.08, indicating that its stock price is 8% more volatile than the broader market.

Netflix presently has a consensus target price of $96.65, suggesting a potential upside of 25.90%. Apple has a consensus target price of $331.53, suggesting a potential upside of 4.84%. Given Netflix's stronger consensus rating and higher possible upside, analysts plainly believe Netflix is more favorable than Apple.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Netflix
1 Sell rating(s)
16 Hold rating(s)
34 Buy rating(s)
4 Strong Buy rating(s)
2.75
Apple
4 Sell rating(s)
12 Hold rating(s)
22 Buy rating(s)
1 Strong Buy rating(s)
2.51

80.9% of Netflix shares are held by institutional investors. Comparatively, 67.7% of Apple shares are held by institutional investors. 1.2% of Netflix shares are held by insiders. Comparatively, 0.1% of Apple shares are held by insiders. Strong institutional ownership is an indication that hedge funds, endowments and large money managers believe a stock is poised for long-term growth.

Apple has higher revenue and earnings than Netflix. Netflix is trading at a lower price-to-earnings ratio than Apple, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Netflix$48.37B6.61$10.98B$3.1824.14
Apple$466.82B9.89$112.01B$8.7236.26

In the previous week, Apple had 221 more articles in the media than Netflix. MarketBeat recorded 295 mentions for Apple and 74 mentions for Netflix. Netflix's average media sentiment score of 0.75 beat Apple's score of 0.64 indicating that Netflix is being referred to more favorably in the media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Netflix
37 Very Positive mention(s)
11 Positive mention(s)
16 Neutral mention(s)
9 Negative mention(s)
1 Very Negative mention(s)
Positive
Apple
153 Very Positive mention(s)
38 Positive mention(s)
62 Neutral mention(s)
28 Negative mention(s)
11 Very Negative mention(s)
Positive

Netflix has a net margin of 28.22% compared to Apple's net margin of 27.62%. Apple's return on equity of 135.46% beat Netflix's return on equity.

Company Net Margins Return on Equity Return on Assets
Netflix28.22% 40.02% 19.81%
Apple 27.62%135.46%34.11%

Summary

Netflix beats Apple on 9 of the 17 factors compared between the two stocks.

How does Netflix compare to Amazon.com?

Amazon.com (NASDAQ:AMZN) and Netflix (NASDAQ:NFLX) are related large-cap companies, but which is the better business? We will contrast the two businesses based on the strength of their media sentiment, risk, valuation, earnings, dividends, institutional ownership, profitability and analyst recommendations.

In the previous week, Amazon.com had 200 more articles in the media than Netflix. MarketBeat recorded 274 mentions for Amazon.com and 74 mentions for Netflix. Netflix's average media sentiment score of 0.75 beat Amazon.com's score of 0.67 indicating that Netflix is being referred to more favorably in the news media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Amazon.com
163 Very Positive mention(s)
37 Positive mention(s)
36 Neutral mention(s)
25 Negative mention(s)
12 Very Negative mention(s)
Positive
Netflix
37 Very Positive mention(s)
11 Positive mention(s)
16 Neutral mention(s)
9 Negative mention(s)
1 Very Negative mention(s)
Positive

Amazon.com has a beta of 1.44, meaning that its stock price is 44% more volatile than the broader market. Comparatively, Netflix has a beta of 1.53, meaning that its stock price is 53% more volatile than the broader market.

Amazon.com currently has a consensus target price of $323.26, suggesting a potential upside of 25.80%. Netflix has a consensus target price of $96.65, suggesting a potential upside of 25.90%. Given Netflix's higher probable upside, analysts clearly believe Netflix is more favorable than Amazon.com.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Amazon.com
0 Sell rating(s)
2 Hold rating(s)
56 Buy rating(s)
1 Strong Buy rating(s)
2.98
Netflix
1 Sell rating(s)
16 Hold rating(s)
34 Buy rating(s)
4 Strong Buy rating(s)
2.75

Netflix has a net margin of 28.22% compared to Amazon.com's net margin of 17.44%. Netflix's return on equity of 40.02% beat Amazon.com's return on equity.

Company Net Margins Return on Equity Return on Assets
Amazon.com17.44% 18.00% 8.97%
Netflix 28.22%40.02%19.81%

Amazon.com has higher revenue and earnings than Netflix. Amazon.com is trading at a lower price-to-earnings ratio than Netflix, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Amazon.com$775.68B3.57$77.67B$12.4320.67
Netflix$48.37B6.61$10.98B$3.1824.14

72.2% of Amazon.com shares are owned by institutional investors. Comparatively, 80.9% of Netflix shares are owned by institutional investors. 8.9% of Amazon.com shares are owned by insiders. Comparatively, 1.2% of Netflix shares are owned by insiders. Strong institutional ownership is an indication that hedge funds, endowments and large money managers believe a stock will outperform the market over the long term.

Summary

Netflix beats Amazon.com on 10 of the 17 factors compared between the two stocks.

How does Netflix compare to Comcast?

Netflix (NASDAQ:NFLX) and Comcast (NASDAQ:CMCSA) are both large-cap communication services companies, but which is the better investment? We will compare the two businesses based on the strength of their media sentiment, profitability, risk, dividends, institutional ownership, earnings, valuation and analyst recommendations.

80.9% of Netflix shares are held by institutional investors. Comparatively, 84.3% of Comcast shares are held by institutional investors. 1.2% of Netflix shares are held by insiders. Comparatively, 1.4% of Comcast shares are held by insiders. Strong institutional ownership is an indication that large money managers, endowments and hedge funds believe a stock will outperform the market over the long term.

In the previous week, Netflix had 57 more articles in the media than Comcast. MarketBeat recorded 74 mentions for Netflix and 17 mentions for Comcast. Comcast's average media sentiment score of 1.14 beat Netflix's score of 0.75 indicating that Comcast is being referred to more favorably in the news media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Netflix
37 Very Positive mention(s)
11 Positive mention(s)
16 Neutral mention(s)
9 Negative mention(s)
1 Very Negative mention(s)
Positive
Comcast
14 Very Positive mention(s)
3 Positive mention(s)
0 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive

Comcast has higher revenue and earnings than Netflix. Comcast is trading at a lower price-to-earnings ratio than Netflix, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Netflix$48.37B6.61$10.98B$3.1824.14
Comcast$123.71B0.76$20.00B$3.098.52

Netflix has a net margin of 28.22% compared to Comcast's net margin of 8.97%. Netflix's return on equity of 40.02% beat Comcast's return on equity.

Company Net Margins Return on Equity Return on Assets
Netflix28.22% 40.02% 19.81%
Comcast 8.97%14.77%5.18%

Netflix presently has a consensus price target of $96.65, suggesting a potential upside of 25.90%. Comcast has a consensus price target of $32.96, suggesting a potential upside of 25.19%. Given Netflix's stronger consensus rating and higher probable upside, research analysts clearly believe Netflix is more favorable than Comcast.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Netflix
1 Sell rating(s)
16 Hold rating(s)
34 Buy rating(s)
4 Strong Buy rating(s)
2.75
Comcast
4 Sell rating(s)
13 Hold rating(s)
11 Buy rating(s)
0 Strong Buy rating(s)
2.25

Netflix has a beta of 1.53, suggesting that its share price is 53% more volatile than the broader market. Comparatively, Comcast has a beta of 0.68, suggesting that its share price is 32% less volatile than the broader market.

Summary

Netflix beats Comcast on 12 of the 17 factors compared between the two stocks.

How does Netflix compare to Alphabet?

Netflix (NASDAQ:NFLX) and Alphabet (NASDAQ:GOOG) are both large-cap communication services companies, but which is the better stock? We will contrast the two businesses based on the strength of their earnings, valuation, risk, dividends, institutional ownership, media sentiment, profitability and analyst recommendations.

Alphabet has higher revenue and earnings than Netflix. Alphabet is trading at a lower price-to-earnings ratio than Netflix, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Netflix$48.37B6.61$10.98B$3.1824.14
Alphabet$402.84B10.18$132.17B$19.9116.84

Netflix has a beta of 1.53, indicating that its stock price is 53% more volatile than the broader market. Comparatively, Alphabet has a beta of 1.21, indicating that its stock price is 21% more volatile than the broader market.

Netflix presently has a consensus target price of $96.65, suggesting a potential upside of 25.90%. Alphabet has a consensus target price of $415.55, suggesting a potential upside of 23.90%. Given Netflix's higher possible upside, equities research analysts clearly believe Netflix is more favorable than Alphabet.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Netflix
1 Sell rating(s)
16 Hold rating(s)
34 Buy rating(s)
4 Strong Buy rating(s)
2.75
Alphabet
0 Sell rating(s)
4 Hold rating(s)
30 Buy rating(s)
6 Strong Buy rating(s)
3.05

Alphabet has a net margin of 54.77% compared to Netflix's net margin of 28.22%. Alphabet's return on equity of 51.32% beat Netflix's return on equity.

Company Net Margins Return on Equity Return on Assets
Netflix28.22% 40.02% 19.81%
Alphabet 54.77%51.32%35.42%

In the previous week, Alphabet had 127 more articles in the media than Netflix. MarketBeat recorded 201 mentions for Alphabet and 74 mentions for Netflix. Alphabet's average media sentiment score of 0.87 beat Netflix's score of 0.75 indicating that Alphabet is being referred to more favorably in the news media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Netflix
37 Very Positive mention(s)
11 Positive mention(s)
16 Neutral mention(s)
9 Negative mention(s)
1 Very Negative mention(s)
Positive
Alphabet
122 Very Positive mention(s)
19 Positive mention(s)
32 Neutral mention(s)
21 Negative mention(s)
7 Very Negative mention(s)
Positive

80.9% of Netflix shares are held by institutional investors. Comparatively, 27.3% of Alphabet shares are held by institutional investors. 1.2% of Netflix shares are held by insiders. Comparatively, 13.0% of Alphabet shares are held by insiders. Strong institutional ownership is an indication that hedge funds, endowments and large money managers believe a stock is poised for long-term growth.

Summary

Alphabet beats Netflix on 12 of the 17 factors compared between the two stocks.

How does Netflix compare to Alphabet?

Alphabet (NASDAQ:GOOGL) and Netflix (NASDAQ:NFLX) are both large-cap communication services companies, but which is the better investment? We will compare the two companies based on the strength of their analyst recommendations, institutional ownership, earnings, dividends, media sentiment, profitability, risk and valuation.

40.0% of Alphabet shares are owned by institutional investors. Comparatively, 80.9% of Netflix shares are owned by institutional investors. 11.6% of Alphabet shares are owned by insiders. Comparatively, 1.2% of Netflix shares are owned by insiders. Strong institutional ownership is an indication that large money managers, endowments and hedge funds believe a stock is poised for long-term growth.

Alphabet has a beta of 1.22, indicating that its stock price is 22% more volatile than the broader market. Comparatively, Netflix has a beta of 1.53, indicating that its stock price is 53% more volatile than the broader market.

Alphabet currently has a consensus price target of $420.19, indicating a potential upside of 24.19%. Netflix has a consensus price target of $96.65, indicating a potential upside of 25.90%. Given Netflix's higher probable upside, analysts plainly believe Netflix is more favorable than Alphabet.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Alphabet
0 Sell rating(s)
4 Hold rating(s)
45 Buy rating(s)
5 Strong Buy rating(s)
3.02
Netflix
1 Sell rating(s)
16 Hold rating(s)
34 Buy rating(s)
4 Strong Buy rating(s)
2.75

Alphabet has a net margin of 54.77% compared to Netflix's net margin of 28.22%. Alphabet's return on equity of 51.32% beat Netflix's return on equity.

Company Net Margins Return on Equity Return on Assets
Alphabet54.77% 51.32% 35.42%
Netflix 28.22%40.02%19.81%

In the previous week, Alphabet had 115 more articles in the media than Netflix. MarketBeat recorded 189 mentions for Alphabet and 74 mentions for Netflix. Alphabet's average media sentiment score of 0.99 beat Netflix's score of 0.75 indicating that Alphabet is being referred to more favorably in the media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Alphabet
141 Very Positive mention(s)
4 Positive mention(s)
24 Neutral mention(s)
18 Negative mention(s)
1 Very Negative mention(s)
Positive
Netflix
37 Very Positive mention(s)
11 Positive mention(s)
16 Neutral mention(s)
9 Negative mention(s)
1 Very Negative mention(s)
Positive

Alphabet has higher revenue and earnings than Netflix. Alphabet is trading at a lower price-to-earnings ratio than Netflix, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Alphabet$402.84B10.27$132.17B$19.9116.99
Netflix$48.37B6.61$10.98B$3.1824.14

Summary

Alphabet beats Netflix on 13 of the 17 factors compared between the two stocks.

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New MarketBeat Followers Over Time

This chart shows the number of new MarketBeat users adding NFLX and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period.
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Media Sentiment Over Time

This chart shows the average media sentiment of NASDAQ and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.
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NFLX vs. The Competition

MetricNetflixEntertainment IndustryCommunication Services SectorNASDAQ Exchange
Market Cap$325.83B$11.03B$33.37B$12.91B
Dividend YieldN/A3.90%5.33%9.14%
P/E Ratio24.1625.9424.0125.40
Price / Sales6.61110.25130.52107.92
Price / Cash11.9136.3320.6652.39
Price / Book12.196.5911.416.40
Net Income$10.98B$84.02M$1.10B$358.18M
7 Day Performance-7.20%-0.14%-0.02%0.04%
1 Month Performance3.55%-1.35%-0.70%-0.80%
1 Year Performance-39.23%-9.45%-6.90%12.47%

Netflix Competitors List

CompanyMarketRankShare PriceAnalysts' Price Target1Y Price PerformanceMarket CapRevenueP/E RatioEmployee CountIndicator(s)
NFLX
Netflix
4.2593 of 5 stars
$76.54
-0.3%
$96.65
+26.3%
-38.3%$318.32B$48.37B24.0616,000
AAPL
Apple
4.3132 of 5 stars
$319.70
+1.6%
$330.53
+3.4%
+32.9%$4.67T$416.16B36.66166,000
AMZN
Amazon.com
4.9116 of 5 stars
$266.43
+4.0%
$323.09
+21.3%
+9.0%$2.87T$716.92B21.431,576,000
CMCSA
Comcast
4.9067 of 5 stars
$27.06
+2.5%
$32.96
+21.8%
-22.6%$96.03B$123.71B8.76179,000
GOOG
Alphabet
4.8471 of 5 stars
$342.88
+1.5%
$415.55
+21.2%
+43.2%$4.19T$402.84B17.22190,200

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This page (NASDAQ:NFLX) was last updated on 9/9/2026 by MarketBeat.com Staff.
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