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Netflix (NFLX) Competitors

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$70.54 +1.31 (+1.90%)
As of 01:11 PM Eastern
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NFLX vs. AAPL, AMZN, CMCSA, GOOG, and GOOGL

Should you buy Netflix stock or one of its competitors? Netflix's main competitors and comparable companies include Apple (AAPL), Amazon.com (AMZN), Comcast (CMCSA), Alphabet (GOOG), and Alphabet (GOOGL). Companies are selected based on similarities in market, industry, and size.

How does Netflix compare to Apple?

Apple (NASDAQ:AAPL) and Netflix (NASDAQ:NFLX) are related large-cap companies, but which is the better investment? We will contrast the two businesses based on the strength of their valuation, dividends, institutional ownership, risk, media sentiment, profitability, analyst recommendations and earnings.

Netflix has a net margin of 28.22% compared to Apple's net margin of 27.62%. Apple's return on equity of 135.46% beat Netflix's return on equity.

Company Net Margins Return on Equity Return on Assets
Apple27.62% 135.46% 34.11%
Netflix 28.22%40.02%19.81%

Apple currently has a consensus target price of $340.14, indicating a potential upside of 2.71%. Netflix has a consensus target price of $95.15, indicating a potential upside of 34.89%. Given Netflix's stronger consensus rating and higher probable upside, analysts clearly believe Netflix is more favorable than Apple.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Apple
2 Sell rating(s)
13 Hold rating(s)
26 Buy rating(s)
1 Strong Buy rating(s)
2.62
Netflix
2 Sell rating(s)
15 Hold rating(s)
34 Buy rating(s)
4 Strong Buy rating(s)
2.73

In the previous week, Apple had 265 more articles in the media than Netflix. MarketBeat recorded 352 mentions for Apple and 87 mentions for Netflix. Apple's average media sentiment score of 1.10 beat Netflix's score of 0.32 indicating that Apple is being referred to more favorably in the media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Apple
246 Very Positive mention(s)
40 Positive mention(s)
35 Neutral mention(s)
21 Negative mention(s)
6 Very Negative mention(s)
Positive
Netflix
17 Very Positive mention(s)
24 Positive mention(s)
21 Neutral mention(s)
14 Negative mention(s)
8 Very Negative mention(s)
Neutral

Apple has higher revenue and earnings than Netflix. Netflix is trading at a lower price-to-earnings ratio than Apple, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Apple$416.16B11.61$112.01B$8.7237.98
Netflix$45.18B6.50$10.98B$3.1822.18

67.7% of Apple shares are owned by institutional investors. Comparatively, 80.9% of Netflix shares are owned by institutional investors. 0.1% of Apple shares are owned by insiders. Comparatively, 1.2% of Netflix shares are owned by insiders. Strong institutional ownership is an indication that endowments, hedge funds and large money managers believe a company is poised for long-term growth.

Apple has a beta of 1.08, suggesting that its share price is 8% more volatile than the broader market. Comparatively, Netflix has a beta of 1.53, suggesting that its share price is 53% more volatile than the broader market.

Summary

Apple beats Netflix on 9 of the 17 factors compared between the two stocks.

How does Netflix compare to Amazon.com?

Netflix (NASDAQ:NFLX) and Amazon.com (NASDAQ:AMZN) are related large-cap companies, but which is the better investment? We will compare the two businesses based on the strength of their media sentiment, profitability, risk, dividends, institutional ownership, earnings, valuation and analyst recommendations.

Netflix has a net margin of 28.22% compared to Amazon.com's net margin of 17.44%. Netflix's return on equity of 40.02% beat Amazon.com's return on equity.

Company Net Margins Return on Equity Return on Assets
Netflix28.22% 40.02% 19.81%
Amazon.com 17.44%18.00%8.97%

Netflix has a beta of 1.53, suggesting that its share price is 53% more volatile than the broader market. Comparatively, Amazon.com has a beta of 1.44, suggesting that its share price is 44% more volatile than the broader market.

Netflix presently has a consensus price target of $95.15, suggesting a potential upside of 34.89%. Amazon.com has a consensus price target of $321.19, suggesting a potential upside of 30.23%. Given Netflix's higher probable upside, research analysts clearly believe Netflix is more favorable than Amazon.com.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Netflix
2 Sell rating(s)
15 Hold rating(s)
34 Buy rating(s)
4 Strong Buy rating(s)
2.73
Amazon.com
0 Sell rating(s)
3 Hold rating(s)
56 Buy rating(s)
0 Strong Buy rating(s)
2.95

In the previous week, Amazon.com had 271 more articles in the media than Netflix. MarketBeat recorded 358 mentions for Amazon.com and 87 mentions for Netflix. Amazon.com's average media sentiment score of 1.02 beat Netflix's score of 0.32 indicating that Amazon.com is being referred to more favorably in the news media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Netflix
17 Very Positive mention(s)
24 Positive mention(s)
21 Neutral mention(s)
14 Negative mention(s)
8 Very Negative mention(s)
Neutral
Amazon.com
243 Very Positive mention(s)
43 Positive mention(s)
33 Neutral mention(s)
27 Negative mention(s)
11 Very Negative mention(s)
Positive

80.9% of Netflix shares are held by institutional investors. Comparatively, 72.2% of Amazon.com shares are held by institutional investors. 1.2% of Netflix shares are held by insiders. Comparatively, 8.9% of Amazon.com shares are held by insiders. Strong institutional ownership is an indication that large money managers, endowments and hedge funds believe a stock will outperform the market over the long term.

Amazon.com has higher revenue and earnings than Netflix. Amazon.com is trading at a lower price-to-earnings ratio than Netflix, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Netflix$45.18B6.50$10.98B$3.1822.18
Amazon.com$716.92B3.71$77.67B$12.4319.84

Summary

Netflix beats Amazon.com on 9 of the 17 factors compared between the two stocks.

How does Netflix compare to Comcast?

Comcast (NASDAQ:CMCSA) and Netflix (NASDAQ:NFLX) are both large-cap communication services companies, but which is the superior stock? We will compare the two companies based on the strength of their analyst recommendations, risk, dividends, institutional ownership, earnings, profitability, valuation and media sentiment.

84.3% of Comcast shares are held by institutional investors. Comparatively, 80.9% of Netflix shares are held by institutional investors. 1.4% of Comcast shares are held by company insiders. Comparatively, 1.2% of Netflix shares are held by company insiders. Strong institutional ownership is an indication that hedge funds, large money managers and endowments believe a company will outperform the market over the long term.

Comcast has a beta of 0.68, suggesting that its stock price is 32% less volatile than the broader market. Comparatively, Netflix has a beta of 1.53, suggesting that its stock price is 53% more volatile than the broader market.

In the previous week, Netflix had 60 more articles in the media than Comcast. MarketBeat recorded 87 mentions for Netflix and 27 mentions for Comcast. Netflix's average media sentiment score of 0.32 beat Comcast's score of 0.04 indicating that Netflix is being referred to more favorably in the news media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Comcast
5 Very Positive mention(s)
2 Positive mention(s)
6 Neutral mention(s)
9 Negative mention(s)
1 Very Negative mention(s)
Neutral
Netflix
17 Very Positive mention(s)
24 Positive mention(s)
21 Neutral mention(s)
14 Negative mention(s)
8 Very Negative mention(s)
Neutral

Comcast presently has a consensus target price of $31.06, suggesting a potential upside of 44.22%. Netflix has a consensus target price of $95.15, suggesting a potential upside of 34.89%. Given Comcast's higher possible upside, equities research analysts clearly believe Comcast is more favorable than Netflix.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Comcast
5 Sell rating(s)
12 Hold rating(s)
11 Buy rating(s)
0 Strong Buy rating(s)
2.21
Netflix
2 Sell rating(s)
15 Hold rating(s)
34 Buy rating(s)
4 Strong Buy rating(s)
2.73

Comcast has higher revenue and earnings than Netflix. Comcast is trading at a lower price-to-earnings ratio than Netflix, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Comcast$123.71B0.62$20.00B$3.096.97
Netflix$45.18B6.50$10.98B$3.1822.18

Netflix has a net margin of 28.22% compared to Comcast's net margin of 8.97%. Netflix's return on equity of 40.02% beat Comcast's return on equity.

Company Net Margins Return on Equity Return on Assets
Comcast8.97% 14.77% 5.18%
Netflix 28.22%40.02%19.81%

Summary

Netflix beats Comcast on 12 of the 17 factors compared between the two stocks.

How does Netflix compare to Alphabet?

Alphabet (NASDAQ:GOOG) and Netflix (NASDAQ:NFLX) are both large-cap communication services companies, but which is the better stock? We will contrast the two businesses based on the strength of their institutional ownership, valuation, media sentiment, analyst recommendations, profitability, risk, dividends and earnings.

Alphabet has higher revenue and earnings than Netflix. Alphabet is trading at a lower price-to-earnings ratio than Netflix, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Alphabet$402.84B10.21$132.17B$19.9116.89
Netflix$45.18B6.50$10.98B$3.1822.18

Alphabet has a net margin of 54.77% compared to Netflix's net margin of 28.22%. Alphabet's return on equity of 51.32% beat Netflix's return on equity.

Company Net Margins Return on Equity Return on Assets
Alphabet54.77% 51.32% 35.42%
Netflix 28.22%40.02%19.81%

Alphabet presently has a consensus price target of $419.93, indicating a potential upside of 24.88%. Netflix has a consensus price target of $95.15, indicating a potential upside of 34.89%. Given Netflix's higher probable upside, analysts clearly believe Netflix is more favorable than Alphabet.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Alphabet
0 Sell rating(s)
4 Hold rating(s)
34 Buy rating(s)
6 Strong Buy rating(s)
3.05
Netflix
2 Sell rating(s)
15 Hold rating(s)
34 Buy rating(s)
4 Strong Buy rating(s)
2.73

27.3% of Alphabet shares are owned by institutional investors. Comparatively, 80.9% of Netflix shares are owned by institutional investors. 13.0% of Alphabet shares are owned by company insiders. Comparatively, 1.2% of Netflix shares are owned by company insiders. Strong institutional ownership is an indication that hedge funds, endowments and large money managers believe a company will outperform the market over the long term.

Alphabet has a beta of 1.21, meaning that its stock price is 21% more volatile than the broader market. Comparatively, Netflix has a beta of 1.53, meaning that its stock price is 53% more volatile than the broader market.

In the previous week, Alphabet had 32 more articles in the media than Netflix. MarketBeat recorded 119 mentions for Alphabet and 87 mentions for Netflix. Alphabet's average media sentiment score of 0.46 beat Netflix's score of 0.32 indicating that Alphabet is being referred to more favorably in the media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Alphabet
48 Very Positive mention(s)
13 Positive mention(s)
36 Neutral mention(s)
14 Negative mention(s)
6 Very Negative mention(s)
Neutral
Netflix
17 Very Positive mention(s)
24 Positive mention(s)
21 Neutral mention(s)
14 Negative mention(s)
8 Very Negative mention(s)
Neutral

Summary

Alphabet beats Netflix on 12 of the 16 factors compared between the two stocks.

How does Netflix compare to Alphabet?

Netflix (NASDAQ:NFLX) and Alphabet (NASDAQ:GOOGL) are both large-cap communication services companies, but which is the better business? We will contrast the two companies based on the strength of their dividends, analyst recommendations, earnings, media sentiment, risk, institutional ownership, valuation and profitability.

In the previous week, Alphabet had 42 more articles in the media than Netflix. MarketBeat recorded 129 mentions for Alphabet and 87 mentions for Netflix. Alphabet's average media sentiment score of 0.62 beat Netflix's score of 0.32 indicating that Alphabet is being referred to more favorably in the news media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Netflix
17 Very Positive mention(s)
24 Positive mention(s)
21 Neutral mention(s)
14 Negative mention(s)
8 Very Negative mention(s)
Neutral
Alphabet
53 Very Positive mention(s)
17 Positive mention(s)
41 Neutral mention(s)
14 Negative mention(s)
2 Very Negative mention(s)
Positive

Alphabet has higher revenue and earnings than Netflix. Alphabet is trading at a lower price-to-earnings ratio than Netflix, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Netflix$45.18B6.50$10.98B$3.1822.18
Alphabet$402.84B10.31$132.17B$19.9117.06

80.9% of Netflix shares are held by institutional investors. Comparatively, 40.0% of Alphabet shares are held by institutional investors. 1.2% of Netflix shares are held by insiders. Comparatively, 11.6% of Alphabet shares are held by insiders. Strong institutional ownership is an indication that large money managers, endowments and hedge funds believe a company is poised for long-term growth.

Alphabet has a net margin of 54.77% compared to Netflix's net margin of 28.22%. Alphabet's return on equity of 51.32% beat Netflix's return on equity.

Company Net Margins Return on Equity Return on Assets
Netflix28.22% 40.02% 19.81%
Alphabet 54.77%51.32%35.42%

Netflix has a beta of 1.53, meaning that its share price is 53% more volatile than the broader market. Comparatively, Alphabet has a beta of 1.22, meaning that its share price is 22% more volatile than the broader market.

Netflix presently has a consensus price target of $95.15, indicating a potential upside of 34.89%. Alphabet has a consensus price target of $425.60, indicating a potential upside of 25.32%. Given Netflix's higher possible upside, equities research analysts clearly believe Netflix is more favorable than Alphabet.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Netflix
2 Sell rating(s)
15 Hold rating(s)
34 Buy rating(s)
4 Strong Buy rating(s)
2.73
Alphabet
0 Sell rating(s)
4 Hold rating(s)
45 Buy rating(s)
5 Strong Buy rating(s)
3.02

Summary

Alphabet beats Netflix on 13 of the 17 factors compared between the two stocks.

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New MarketBeat Followers Over Time

This chart shows the number of new MarketBeat users adding NFLX and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period.
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Media Sentiment Over Time

This chart shows the average media sentiment of NASDAQ and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.
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NFLX vs. The Competition

MetricNetflixEntertainment IndustryCommunication Services SectorNASDAQ Exchange
Market Cap$293.64B$10.22B$33.49B$13.01B
Dividend YieldN/A3.79%5.46%14.03%
P/E Ratio22.2027.0322.7325.61
Price / Sales6.50113.8862.2882.68
Price / Cash10.8334.8720.6735.00
Price / Book11.206.5912.066.38
Net Income$10.98B$74.73M$1.12B$360.20M
7 Day Performance-2.24%-2.06%-2.22%-3.01%
1 Month Performance-13.68%-2.26%-3.66%-4.31%
1 Year Performance-41.53%-12.66%-9.08%3.49%

Netflix Competitors List

CompanyMarketRankShare PriceAnalysts' Price Target1Y Price PerformanceMarket CapRevenueP/E RatioEmployee CountIndicator(s)
NFLX
Netflix
4.4648 of 5 stars
$70.54
+1.9%
$95.15
+34.9%
-42.8%$293.64B$45.18B22.2016,000
AAPL
Apple
4.5897 of 5 stars
$336.13
-0.3%
$340.14
+1.2%
+32.5%$4.91T$416.16B38.55166,000
AMZN
Amazon.com
4.9856 of 5 stars
$253.71
+1.0%
$321.19
+26.6%
+12.0%$2.74T$716.92B20.411,576,000
CMCSA
Comcast
4.9477 of 5 stars
$22.74
-0.7%
$32.69
+43.8%
-31.3%$80.70B$123.71B7.36179,000
GOOG
Alphabet
4.6217 of 5 stars
$344.41
+0.2%
$415.55
+20.7%
+37.2%$4.21T$402.84B17.30198,933

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This page (NASDAQ:NFLX) was last updated on 9/29/2026 by MarketBeat.com Staff.
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