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Netflix (NFLX) Competitors

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$62.40 -0.29 (-0.45%)
As of 12:55 PM Eastern
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NFLX vs. AAPL, AMZN, CMCSA, GOOG, and GOOGL

Should you buy Netflix stock or one of its competitors? Netflix's main competitors and comparable companies include Apple (AAPL), Amazon.com (AMZN), Comcast (CMCSA), Alphabet (GOOG), and Alphabet (GOOGL). Companies are selected based on similarities in market, industry, and size.

How does Netflix compare to Apple?

Apple (NASDAQ:AAPL) and Netflix (NASDAQ:NFLX) are related large-cap companies, but which is the better stock? We will compare the two companies based on the strength of their institutional ownership, risk, valuation, dividends, analyst recommendations, media sentiment, earnings and profitability.

Netflix has a net margin of 29.69% compared to Apple's net margin of 27.60%. Apple's return on equity of 125.35% beat Netflix's return on equity.

Company Net Margins Return on Equity Return on Assets
Apple27.60% 125.35% 33.76%
Netflix 29.69%42.69%21.40%

Apple presently has a consensus price target of $347.11, indicating a potential downside of 2.19%. Netflix has a consensus price target of $89.14, indicating a potential upside of 42.20%. Given Netflix's stronger consensus rating and higher probable upside, analysts clearly believe Netflix is more favorable than Apple.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Apple
4 Sell rating(s)
12 Hold rating(s)
25 Buy rating(s)
2 Strong Buy rating(s)
2.58
Netflix
2 Sell rating(s)
17 Hold rating(s)
35 Buy rating(s)
2 Strong Buy rating(s)
2.66

Apple has higher revenue and earnings than Netflix. Netflix is trading at a lower price-to-earnings ratio than Apple, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Apple$478.83B10.77$132.18B$8.9739.56
Netflix$45.18B5.70$10.98B$3.4618.12

67.7% of Apple shares are held by institutional investors. Comparatively, 80.9% of Netflix shares are held by institutional investors. 0.1% of Apple shares are held by company insiders. Comparatively, 1.2% of Netflix shares are held by company insiders. Strong institutional ownership is an indication that large money managers, endowments and hedge funds believe a company is poised for long-term growth.

Apple has a beta of 1.07, meaning that its share price is 7% more volatile than the broader market. Comparatively, Netflix has a beta of 1.62, meaning that its share price is 62% more volatile than the broader market.

In the previous week, Apple had 205 more articles in the media than Netflix. MarketBeat recorded 261 mentions for Apple and 56 mentions for Netflix. Apple's average media sentiment score of 0.73 beat Netflix's score of 0.67 indicating that Apple is being referred to more favorably in the media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Apple
148 Very Positive mention(s)
33 Positive mention(s)
35 Neutral mention(s)
26 Negative mention(s)
9 Very Negative mention(s)
Positive
Netflix
25 Very Positive mention(s)
13 Positive mention(s)
9 Neutral mention(s)
4 Negative mention(s)
3 Very Negative mention(s)
Positive

Summary

Apple beats Netflix on 9 of the 16 factors compared between the two stocks.

How does Netflix compare to Amazon.com?

Netflix (NASDAQ:NFLX) and Amazon.com (NASDAQ:AMZN) are related large-cap companies, but which is the superior business? We will compare the two businesses based on the strength of their valuation, analyst recommendations, institutional ownership, media sentiment, profitability, risk, earnings and dividends.

Netflix has a beta of 1.62, suggesting that its stock price is 62% more volatile than the broader market. Comparatively, Amazon.com has a beta of 1.49, suggesting that its stock price is 49% more volatile than the broader market.

Netflix has a net margin of 29.69% compared to Amazon.com's net margin of 16.90%. Netflix's return on equity of 42.69% beat Amazon.com's return on equity.

Company Net Margins Return on Equity Return on Assets
Netflix29.69% 42.69% 21.40%
Amazon.com 16.90%15.72%7.79%

80.9% of Netflix shares are owned by institutional investors. Comparatively, 72.2% of Amazon.com shares are owned by institutional investors. 1.2% of Netflix shares are owned by insiders. Comparatively, 8.9% of Amazon.com shares are owned by insiders. Strong institutional ownership is an indication that hedge funds, endowments and large money managers believe a company is poised for long-term growth.

Netflix presently has a consensus target price of $89.14, indicating a potential upside of 42.20%. Amazon.com has a consensus target price of $321.74, indicating a potential upside of 20.30%. Given Netflix's higher probable upside, research analysts clearly believe Netflix is more favorable than Amazon.com.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Netflix
2 Sell rating(s)
17 Hold rating(s)
35 Buy rating(s)
2 Strong Buy rating(s)
2.66
Amazon.com
0 Sell rating(s)
3 Hold rating(s)
55 Buy rating(s)
2 Strong Buy rating(s)
2.98

Amazon.com has higher revenue and earnings than Netflix. Netflix is trading at a lower price-to-earnings ratio than Amazon.com, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Netflix$45.18B5.70$10.98B$3.4618.12
Amazon.com$716.92B4.03$77.67B$12.3721.62

In the previous week, Amazon.com had 219 more articles in the media than Netflix. MarketBeat recorded 275 mentions for Amazon.com and 56 mentions for Netflix. Amazon.com's average media sentiment score of 0.95 beat Netflix's score of 0.67 indicating that Amazon.com is being referred to more favorably in the news media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Netflix
25 Very Positive mention(s)
13 Positive mention(s)
9 Neutral mention(s)
4 Negative mention(s)
3 Very Negative mention(s)
Positive
Amazon.com
177 Very Positive mention(s)
56 Positive mention(s)
25 Neutral mention(s)
12 Negative mention(s)
4 Very Negative mention(s)
Positive

Summary

Amazon.com beats Netflix on 9 of the 16 factors compared between the two stocks.

How does Netflix compare to Comcast?

Netflix (NASDAQ:NFLX) and Comcast (NASDAQ:CMCSA) are both large-cap communication services companies, but which is the superior business? We will compare the two businesses based on the strength of their valuation, analyst recommendations, institutional ownership, media sentiment, profitability, risk, earnings and dividends.

Netflix has a beta of 1.62, suggesting that its stock price is 62% more volatile than the broader market. Comparatively, Comcast has a beta of 0.72, suggesting that its stock price is 28% less volatile than the broader market.

Netflix has a net margin of 29.69% compared to Comcast's net margin of 9.20%. Netflix's return on equity of 42.69% beat Comcast's return on equity.

Company Net Margins Return on Equity Return on Assets
Netflix29.69% 42.69% 21.40%
Comcast 9.20%14.64%5.14%

80.9% of Netflix shares are owned by institutional investors. Comparatively, 84.3% of Comcast shares are owned by institutional investors. 1.2% of Netflix shares are owned by insiders. Comparatively, 1.4% of Comcast shares are owned by insiders. Strong institutional ownership is an indication that hedge funds, endowments and large money managers believe a company is poised for long-term growth.

Netflix presently has a consensus target price of $89.14, indicating a potential upside of 42.20%. Comcast has a consensus target price of $28.77, indicating a potential upside of 16.02%. Given Netflix's stronger consensus rating and higher probable upside, research analysts clearly believe Netflix is more favorable than Comcast.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Netflix
2 Sell rating(s)
17 Hold rating(s)
35 Buy rating(s)
2 Strong Buy rating(s)
2.66
Comcast
6 Sell rating(s)
11 Hold rating(s)
10 Buy rating(s)
0 Strong Buy rating(s)
2.15

Comcast has higher revenue and earnings than Netflix. Comcast is trading at a lower price-to-earnings ratio than Netflix, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Netflix$45.18B5.70$10.98B$3.4618.12
Comcast$123.01B0.72$20.00B$3.167.85

In the previous week, Netflix had 35 more articles in the media than Comcast. MarketBeat recorded 56 mentions for Netflix and 21 mentions for Comcast. Comcast's average media sentiment score of 1.05 beat Netflix's score of 0.67 indicating that Comcast is being referred to more favorably in the news media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Netflix
25 Very Positive mention(s)
13 Positive mention(s)
9 Neutral mention(s)
4 Negative mention(s)
3 Very Negative mention(s)
Positive
Comcast
11 Very Positive mention(s)
3 Positive mention(s)
5 Neutral mention(s)
1 Negative mention(s)
0 Very Negative mention(s)
Positive

Summary

Netflix beats Comcast on 12 of the 17 factors compared between the two stocks.

How does Netflix compare to Alphabet?

Alphabet (NASDAQ:GOOG) and Netflix (NASDAQ:NFLX) are both large-cap communication services companies, but which is the superior stock? We will compare the two businesses based on the strength of their profitability, earnings, institutional ownership, analyst recommendations, risk, dividends, media sentiment and valuation.

Alphabet currently has a consensus target price of $413.38, indicating a potential upside of 39.96%. Netflix has a consensus target price of $89.14, indicating a potential upside of 42.20%. Given Netflix's higher probable upside, analysts clearly believe Netflix is more favorable than Alphabet.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Alphabet
1 Sell rating(s)
5 Hold rating(s)
35 Buy rating(s)
6 Strong Buy rating(s)
2.98
Netflix
2 Sell rating(s)
17 Hold rating(s)
35 Buy rating(s)
2 Strong Buy rating(s)
2.66

Alphabet has a net margin of 50.03% compared to Netflix's net margin of 29.69%. Alphabet's return on equity of 43.33% beat Netflix's return on equity.

Company Net Margins Return on Equity Return on Assets
Alphabet50.03% 43.33% 29.24%
Netflix 29.69%42.69%21.40%

Alphabet has a beta of 1.21, indicating that its share price is 21% more volatile than the broader market. Comparatively, Netflix has a beta of 1.62, indicating that its share price is 62% more volatile than the broader market.

27.3% of Alphabet shares are held by institutional investors. Comparatively, 80.9% of Netflix shares are held by institutional investors. 13.0% of Alphabet shares are held by company insiders. Comparatively, 1.2% of Netflix shares are held by company insiders. Strong institutional ownership is an indication that endowments, large money managers and hedge funds believe a company is poised for long-term growth.

Alphabet has higher revenue and earnings than Netflix. Alphabet is trading at a lower price-to-earnings ratio than Netflix, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Alphabet$402.84B9.01$132.17B$19.1615.41
Netflix$45.18B5.70$10.98B$3.4618.12

In the previous week, Alphabet had 110 more articles in the media than Netflix. MarketBeat recorded 166 mentions for Alphabet and 56 mentions for Netflix. Netflix's average media sentiment score of 0.67 beat Alphabet's score of 0.60 indicating that Netflix is being referred to more favorably in the news media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Alphabet
90 Very Positive mention(s)
9 Positive mention(s)
52 Neutral mention(s)
13 Negative mention(s)
1 Very Negative mention(s)
Positive
Netflix
25 Very Positive mention(s)
13 Positive mention(s)
9 Neutral mention(s)
4 Negative mention(s)
3 Very Negative mention(s)
Positive

Summary

Alphabet beats Netflix on 11 of the 16 factors compared between the two stocks.

How does Netflix compare to Alphabet?

Alphabet (NASDAQ:GOOGL) and Netflix (NASDAQ:NFLX) are both large-cap communication services companies, but which is the superior stock? We will compare the two companies based on the strength of their media sentiment, risk, earnings, analyst recommendations, institutional ownership, valuation, dividends and profitability.

Alphabet presently has a consensus price target of $412.51, suggesting a potential upside of 38.10%. Netflix has a consensus price target of $89.14, suggesting a potential upside of 42.20%. Given Netflix's higher possible upside, analysts plainly believe Netflix is more favorable than Alphabet.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Alphabet
0 Sell rating(s)
5 Hold rating(s)
45 Buy rating(s)
5 Strong Buy rating(s)
3.00
Netflix
2 Sell rating(s)
17 Hold rating(s)
35 Buy rating(s)
2 Strong Buy rating(s)
2.66

Alphabet has a net margin of 50.03% compared to Netflix's net margin of 29.69%. Alphabet's return on equity of 43.33% beat Netflix's return on equity.

Company Net Margins Return on Equity Return on Assets
Alphabet50.03% 43.33% 29.24%
Netflix 29.69%42.69%21.40%

Alphabet has a beta of 1.23, suggesting that its stock price is 23% more volatile than the broader market. Comparatively, Netflix has a beta of 1.62, suggesting that its stock price is 62% more volatile than the broader market.

40.0% of Alphabet shares are held by institutional investors. Comparatively, 80.9% of Netflix shares are held by institutional investors. 11.6% of Alphabet shares are held by company insiders. Comparatively, 1.2% of Netflix shares are held by company insiders. Strong institutional ownership is an indication that endowments, large money managers and hedge funds believe a company is poised for long-term growth.

Alphabet has higher revenue and earnings than Netflix. Alphabet is trading at a lower price-to-earnings ratio than Netflix, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Alphabet$402.84B9.12$132.17B$19.1615.59
Netflix$45.18B5.70$10.98B$3.4618.12

In the previous week, Alphabet had 151 more articles in the media than Netflix. MarketBeat recorded 207 mentions for Alphabet and 56 mentions for Netflix. Netflix's average media sentiment score of 0.67 beat Alphabet's score of 0.63 indicating that Netflix is being referred to more favorably in the news media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Alphabet
119 Very Positive mention(s)
12 Positive mention(s)
56 Neutral mention(s)
18 Negative mention(s)
1 Very Negative mention(s)
Positive
Netflix
25 Very Positive mention(s)
13 Positive mention(s)
9 Neutral mention(s)
4 Negative mention(s)
3 Very Negative mention(s)
Positive

Summary

Alphabet beats Netflix on 12 of the 17 factors compared between the two stocks.

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New MarketBeat Followers Over Time

This chart shows the number of new MarketBeat users adding NFLX and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period.
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Media Sentiment Over Time

This chart shows the average media sentiment of NASDAQ and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.
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NFLX vs. The Competition

MetricNetflixEntertainment IndustryCommunication Services SectorNASDAQ Exchange
Market Cap$256.30B$9.74B$30.46B$12.01B
Dividend YieldN/A3.88%4.54%4.50%
P/E Ratio18.0422.2525.2230.36
Price / Sales5.673.102.475.82
Price / Cash9.8217.9015.0822.80
Price / Book8.755.753.873.77
Net Income$10.98B$57.07M$1.11B$390.55M
7 Day Performance-1.58%0.26%0.23%-0.58%
1 Month Performance-11.43%-0.42%-1.50%-6.84%
1 Year Performance-45.93%-8.74%-4.94%-6.12%

Netflix Competitors List

CompanyMarketRankShare PriceAnalysts' Price Target1Y Price PerformanceMarket CapRevenueP/E RatioEmployee CountIndicator(s)
NFLX
Netflix
4.74 of 5 stars
$62.41
-0.5%
$89.14
+42.8%
-45.8%$256.30B$45.18B18.0416,000
AAPL
Apple
3.75 of 5 stars
$344.63
-1.2%
$340.49
-1.2%
+29.8%$5.03T$416.16B40.03166,000
AMZN
Amazon.com
4.8146 of 5 stars
$240.35
-1.4%
$320.86
+33.5%
+9.5%$2.59T$716.92B33.021,576,000
CMCSA
Comcast
4.5434 of 5 stars
$23.22
+4.3%
$29.17
+25.6%
-11.1%$82.45B$123.71B6.21179,000
GOOG
Alphabet
4.816 of 5 stars
$278.22
-1.5%
$413.54
+48.6%
+2.8%$3.40T$402.84B14.52198,933

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This page (NASDAQ:NFLX) was last updated on 11/13/2026 by MarketBeat.com Staff.
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