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Netflix (NFLX) Competitors

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$74.14 +0.45 (+0.61%)
Closing price 08/7/2026 04:00 PM Eastern
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$74.17 +0.03 (+0.04%)
As of 08/7/2026 07:59 PM Eastern
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NFLX vs. AAPL, AMZN, CMCSA, GOOG, and GOOGL

Should you buy Netflix stock or one of its competitors? MarketBeat compares Netflix with other companies and stocks that may be similar based on industry, sector, market capitalization, business model, investor interest, or shared news coverage. Companies and stocks commonly compared with Netflix include Apple (AAPL), Amazon.com (AMZN), Comcast (CMCSA), Alphabet (GOOG), and Alphabet (GOOGL).

How does Netflix compare to Apple?

Netflix (NASDAQ:NFLX) and Apple (NASDAQ:AAPL) are related large-cap companies, but which is the better stock? We will contrast the two businesses based on the strength of their profitability, media sentiment, valuation, risk, dividends, analyst recommendations, institutional ownership and earnings.

Apple has higher revenue and earnings than Netflix. Netflix is trading at a lower price-to-earnings ratio than Apple, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Netflix$45.18B6.83$10.98B$3.1823.31
Apple$416.16B10.99$112.01B$8.7235.93

In the previous week, Apple had 254 more articles in the media than Netflix. MarketBeat recorded 317 mentions for Apple and 63 mentions for Netflix. Netflix's average media sentiment score of 0.73 beat Apple's score of 0.53 indicating that Netflix is being referred to more favorably in the media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Netflix
38 Very Positive mention(s)
7 Positive mention(s)
9 Neutral mention(s)
3 Negative mention(s)
1 Very Negative mention(s)
Positive
Apple
159 Very Positive mention(s)
46 Positive mention(s)
56 Neutral mention(s)
36 Negative mention(s)
16 Very Negative mention(s)
Positive

Netflix presently has a consensus target price of $103.48, suggesting a potential upside of 39.58%. Apple has a consensus target price of $330.44, suggesting a potential upside of 5.46%. Given Netflix's stronger consensus rating and higher probable upside, research analysts plainly believe Netflix is more favorable than Apple.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Netflix
1 Sell rating(s)
17 Hold rating(s)
33 Buy rating(s)
4 Strong Buy rating(s)
2.73
Apple
3 Sell rating(s)
11 Hold rating(s)
21 Buy rating(s)
1 Strong Buy rating(s)
2.56

Netflix has a net margin of 28.22% compared to Apple's net margin of 27.62%. Apple's return on equity of 135.46% beat Netflix's return on equity.

Company Net Margins Return on Equity Return on Assets
Netflix28.22% 40.02% 19.81%
Apple 27.62%135.46%34.11%

Netflix has a beta of 1.52, suggesting that its stock price is 52% more volatile than the broader market. Comparatively, Apple has a beta of 1.09, suggesting that its stock price is 9% more volatile than the broader market.

80.9% of Netflix shares are held by institutional investors. Comparatively, 67.7% of Apple shares are held by institutional investors. 1.2% of Netflix shares are held by company insiders. Comparatively, 0.1% of Apple shares are held by company insiders. Strong institutional ownership is an indication that hedge funds, endowments and large money managers believe a company is poised for long-term growth.

Summary

Netflix beats Apple on 9 of the 17 factors compared between the two stocks.

How does Netflix compare to Amazon.com?

Netflix (NASDAQ:NFLX) and Amazon.com (NASDAQ:AMZN) are related large-cap companies, but which is the superior business? We will compare the two companies based on the strength of their dividends, profitability, earnings, analyst recommendations, valuation, institutional ownership, media sentiment and risk.

80.9% of Netflix shares are owned by institutional investors. Comparatively, 72.2% of Amazon.com shares are owned by institutional investors. 1.2% of Netflix shares are owned by company insiders. Comparatively, 8.9% of Amazon.com shares are owned by company insiders. Strong institutional ownership is an indication that large money managers, endowments and hedge funds believe a company is poised for long-term growth.

In the previous week, Amazon.com had 372 more articles in the media than Netflix. MarketBeat recorded 435 mentions for Amazon.com and 63 mentions for Netflix. Amazon.com's average media sentiment score of 0.91 beat Netflix's score of 0.73 indicating that Amazon.com is being referred to more favorably in the news media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Netflix
38 Very Positive mention(s)
7 Positive mention(s)
9 Neutral mention(s)
3 Negative mention(s)
1 Very Negative mention(s)
Positive
Amazon.com
274 Very Positive mention(s)
68 Positive mention(s)
60 Neutral mention(s)
23 Negative mention(s)
7 Very Negative mention(s)
Positive

Netflix has a beta of 1.52, meaning that its share price is 52% more volatile than the broader market. Comparatively, Amazon.com has a beta of 1.45, meaning that its share price is 45% more volatile than the broader market.

Netflix has a net margin of 28.22% compared to Amazon.com's net margin of 17.44%. Netflix's return on equity of 40.02% beat Amazon.com's return on equity.

Company Net Margins Return on Equity Return on Assets
Netflix28.22% 40.02% 19.81%
Amazon.com 17.44%18.00%8.97%

Netflix currently has a consensus target price of $103.48, suggesting a potential upside of 39.58%. Amazon.com has a consensus target price of $322.56, suggesting a potential upside of 17.52%. Given Netflix's higher probable upside, analysts clearly believe Netflix is more favorable than Amazon.com.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Netflix
1 Sell rating(s)
17 Hold rating(s)
33 Buy rating(s)
4 Strong Buy rating(s)
2.73
Amazon.com
0 Sell rating(s)
2 Hold rating(s)
56 Buy rating(s)
1 Strong Buy rating(s)
2.98

Amazon.com has higher revenue and earnings than Netflix. Amazon.com is trading at a lower price-to-earnings ratio than Netflix, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Netflix$45.18B6.83$10.98B$3.1823.31
Amazon.com$716.92B4.13$77.67B$12.4322.08

Summary

Netflix beats Amazon.com on 9 of the 17 factors compared between the two stocks.

How does Netflix compare to Comcast?

Comcast (NASDAQ:CMCSA) and Netflix (NASDAQ:NFLX) are both large-cap communication services companies, but which is the better stock? We will compare the two companies based on the strength of their risk, profitability, earnings, institutional ownership, analyst recommendations, valuation, dividends and media sentiment.

In the previous week, Netflix had 48 more articles in the media than Comcast. MarketBeat recorded 63 mentions for Netflix and 15 mentions for Comcast. Comcast's average media sentiment score of 0.76 beat Netflix's score of 0.73 indicating that Comcast is being referred to more favorably in the media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Comcast
8 Very Positive mention(s)
0 Positive mention(s)
5 Neutral mention(s)
0 Negative mention(s)
1 Very Negative mention(s)
Positive
Netflix
38 Very Positive mention(s)
7 Positive mention(s)
9 Neutral mention(s)
3 Negative mention(s)
1 Very Negative mention(s)
Positive

84.3% of Comcast shares are owned by institutional investors. Comparatively, 80.9% of Netflix shares are owned by institutional investors. 1.4% of Comcast shares are owned by company insiders. Comparatively, 1.2% of Netflix shares are owned by company insiders. Strong institutional ownership is an indication that large money managers, hedge funds and endowments believe a stock will outperform the market over the long term.

Comcast presently has a consensus price target of $32.96, indicating a potential upside of 29.97%. Netflix has a consensus price target of $103.48, indicating a potential upside of 39.58%. Given Netflix's stronger consensus rating and higher probable upside, analysts plainly believe Netflix is more favorable than Comcast.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Comcast
4 Sell rating(s)
13 Hold rating(s)
11 Buy rating(s)
0 Strong Buy rating(s)
2.25
Netflix
1 Sell rating(s)
17 Hold rating(s)
33 Buy rating(s)
4 Strong Buy rating(s)
2.73

Netflix has a net margin of 28.22% compared to Comcast's net margin of 8.97%. Netflix's return on equity of 40.02% beat Comcast's return on equity.

Company Net Margins Return on Equity Return on Assets
Comcast8.97% 14.77% 5.18%
Netflix 28.22%40.02%19.81%

Comcast has higher revenue and earnings than Netflix. Comcast is trading at a lower price-to-earnings ratio than Netflix, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Comcast$124.90B0.72$20.00B$3.098.21
Netflix$45.18B6.83$10.98B$3.1823.31

Comcast has a beta of 0.67, suggesting that its stock price is 33% less volatile than the broader market. Comparatively, Netflix has a beta of 1.52, suggesting that its stock price is 52% more volatile than the broader market.

Summary

Netflix beats Comcast on 12 of the 17 factors compared between the two stocks.

How does Netflix compare to Alphabet?

Alphabet (NASDAQ:GOOG) and Netflix (NASDAQ:NFLX) are both large-cap communication services companies, but which is the superior stock? We will compare the two companies based on the strength of their earnings, media sentiment, profitability, analyst recommendations, valuation, risk, dividends and institutional ownership.

In the previous week, Alphabet had 130 more articles in the media than Netflix. MarketBeat recorded 193 mentions for Alphabet and 63 mentions for Netflix. Netflix's average media sentiment score of 0.73 beat Alphabet's score of 0.69 indicating that Netflix is being referred to more favorably in the news media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Alphabet
111 Very Positive mention(s)
16 Positive mention(s)
28 Neutral mention(s)
30 Negative mention(s)
6 Very Negative mention(s)
Positive
Netflix
38 Very Positive mention(s)
7 Positive mention(s)
9 Neutral mention(s)
3 Negative mention(s)
1 Very Negative mention(s)
Positive

27.3% of Alphabet shares are held by institutional investors. Comparatively, 80.9% of Netflix shares are held by institutional investors. 13.0% of Alphabet shares are held by company insiders. Comparatively, 1.2% of Netflix shares are held by company insiders. Strong institutional ownership is an indication that hedge funds, large money managers and endowments believe a company is poised for long-term growth.

Alphabet presently has a consensus target price of $410.09, suggesting a potential upside of 16.02%. Netflix has a consensus target price of $103.48, suggesting a potential upside of 39.58%. Given Netflix's higher possible upside, analysts clearly believe Netflix is more favorable than Alphabet.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Alphabet
0 Sell rating(s)
4 Hold rating(s)
29 Buy rating(s)
6 Strong Buy rating(s)
3.05
Netflix
1 Sell rating(s)
17 Hold rating(s)
33 Buy rating(s)
4 Strong Buy rating(s)
2.73

Alphabet has a net margin of 54.77% compared to Netflix's net margin of 28.22%. Alphabet's return on equity of 51.32% beat Netflix's return on equity.

Company Net Margins Return on Equity Return on Assets
Alphabet54.77% 51.32% 35.42%
Netflix 28.22%40.02%19.81%

Alphabet has a beta of 1.23, suggesting that its share price is 23% more volatile than the broader market. Comparatively, Netflix has a beta of 1.52, suggesting that its share price is 52% more volatile than the broader market.

Alphabet has higher revenue and earnings than Netflix. Alphabet is trading at a lower price-to-earnings ratio than Netflix, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Alphabet$402.84B10.73$132.17B$19.9117.75
Netflix$45.18B6.83$10.98B$3.1823.31

Summary

Alphabet beats Netflix on 11 of the 17 factors compared between the two stocks.

How does Netflix compare to Alphabet?

Alphabet (NASDAQ:GOOGL) and Netflix (NASDAQ:NFLX) are both large-cap communication services companies, but which is the superior stock? We will compare the two companies based on the strength of their dividends, risk, institutional ownership, media sentiment, earnings, analyst recommendations, valuation and profitability.

Alphabet has higher revenue and earnings than Netflix. Alphabet is trading at a lower price-to-earnings ratio than Netflix, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Alphabet$402.84B10.76$132.17B$19.9117.80
Netflix$45.18B6.83$10.98B$3.1823.31

40.0% of Alphabet shares are held by institutional investors. Comparatively, 80.9% of Netflix shares are held by institutional investors. 11.6% of Alphabet shares are held by insiders. Comparatively, 1.2% of Netflix shares are held by insiders. Strong institutional ownership is an indication that large money managers, endowments and hedge funds believe a company will outperform the market over the long term.

Alphabet has a beta of 1.24, meaning that its share price is 24% more volatile than the broader market. Comparatively, Netflix has a beta of 1.52, meaning that its share price is 52% more volatile than the broader market.

Alphabet currently has a consensus price target of $419.86, indicating a potential upside of 18.50%. Netflix has a consensus price target of $103.48, indicating a potential upside of 39.58%. Given Netflix's higher probable upside, analysts plainly believe Netflix is more favorable than Alphabet.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Alphabet
0 Sell rating(s)
4 Hold rating(s)
44 Buy rating(s)
6 Strong Buy rating(s)
3.04
Netflix
1 Sell rating(s)
17 Hold rating(s)
33 Buy rating(s)
4 Strong Buy rating(s)
2.73

Alphabet has a net margin of 54.77% compared to Netflix's net margin of 28.22%. Alphabet's return on equity of 51.32% beat Netflix's return on equity.

Company Net Margins Return on Equity Return on Assets
Alphabet54.77% 51.32% 35.42%
Netflix 28.22%40.02%19.81%

In the previous week, Alphabet had 187 more articles in the media than Netflix. MarketBeat recorded 250 mentions for Alphabet and 63 mentions for Netflix. Alphabet's average media sentiment score of 0.95 beat Netflix's score of 0.73 indicating that Alphabet is being referred to more favorably in the media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Alphabet
182 Very Positive mention(s)
9 Positive mention(s)
29 Neutral mention(s)
25 Negative mention(s)
4 Very Negative mention(s)
Positive
Netflix
38 Very Positive mention(s)
7 Positive mention(s)
9 Neutral mention(s)
3 Negative mention(s)
1 Very Negative mention(s)
Positive

Summary

Alphabet beats Netflix on 13 of the 17 factors compared between the two stocks.

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New MarketBeat Followers Over Time

This chart shows the number of new MarketBeat users adding NFLX and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period.
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Media Sentiment Over Time

This chart shows the average media sentiment of NASDAQ and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.
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NFLX vs. The Competition

MetricNetflixEntertainment IndustryCommunication Services SectorNASDAQ Exchange
Market Cap$306.84B$10.52B$32.96B$12.87B
Dividend YieldN/A3.93%5.32%9.91%
P/E Ratio23.3410.7620.3825.24
Price / Sales6.83107.3261.3898.58
Price / Cash11.2225.5319.8549.72
Price / Book10.247.3111.046.22
Net Income$10.98B$80.58M$1.10B$342.66M
7 Day Performance3.39%1.02%2.54%4.41%
1 Month Performance-1.92%0.68%0.70%-0.28%
1 Year Performance-38.81%-3.90%5.94%22.60%

Netflix Competitors List

CompanyMarketRankShare PriceAnalysts' Price Target1Y Price PerformanceMarket CapRevenueP/E RatioEmployee CountIndicator(s)
NFLX
Netflix
4.8035 of 5 stars
$74.14
+0.6%
$103.48
+39.6%
-37.2%$306.84B$45.18B23.3416,000
AAPL
Apple
4.2093 of 5 stars
$308.91
-7.4%
$331.60
+7.3%
+42.4%$4.54T$416.16B35.43166,000
AMZN
Amazon.com
4.8116 of 5 stars
$271.58
+15.3%
$322.12
+18.6%
+23.0%$2.92T$716.92B21.851,576,000
CMCSA
Comcast
4.9538 of 5 stars
$23.96
+1.2%
$32.96
+37.6%
-19.9%$85.03B$123.71B7.75179,000
GOOG
Alphabet
4.6642 of 5 stars
$356.65
+6.9%
$410.09
+15.0%
+79.2%$4.36T$402.84B17.91190,200

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This page (NASDAQ:NFLX) was last updated on 8/8/2026 by MarketBeat.com Staff.
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