Roku (ROKU) Stock Price, News & Analysis

Company Overview

Roku, Inc. develops and operates a television streaming platform that connects consumers with digital entertainment. Its platform enables users to access streaming services, live television, movies, music and other content through Roku devices and Roku-powered televisions.

The company offers Roku streaming players, Roku-branded televisions and the Roku operating system, which it licenses to television manufacturers. Roku also operates The Roku Channel, an ad-supported streaming service offering movies, television programs, news, live channels and other content. Its advertising business allows marketers to reach streaming audiences through video advertising, sponsorships and other digital advertising formats.

Roku was founded in 2002 by Anthony Wood, who has served as the company's chief executive officer and remains its chairman. The company is headquartered in San Jose, California, and has expanded its platform beyond the United States into markets including Canada, Mexico and the United Kingdom. Roku became a publicly traded company in 2017.

Key Stats

• Today's Range: $153.89 to $156.49
• 50-Day Range: $150.91 to $159.76
• 52-Week Range: $78.53 to $159.89
• Volume: 1.69 million shs
• Average Volume: 1.50 million shs
• Market Capitalization: $22.94 billion
• P/E Ratio: 66.04
• Dividend Yield: N/A
• Price Target: $156.17
• Consensus Rating: Hold

Roku Stock Analysis - MarketRank™

Roku scored higher than 44% of companies evaluated by MarketBeat, and ranked 154th out of 239 stocks in the communication services sector. Scores are calculated by averaging available category scores, with extra weight given to analysis and valuation.

Analyst's Opinion

• Score: 2.3 / 5
• Analyst Rating: Hold

Consensus Rating

Roku has received a consensus rating of Hold. The company's average rating score is 2.33, and is based on 1 strong buy rating, 7 buy ratings, 19 hold ratings, and no sell ratings.

Upside/Downside

The consensus price target for Roku is close to its current price, suggesting limited near-term upside or downside.

Amount of Analyst Coverage

Roku has been the subject of 9 research reports in the past 90 days, demonstrating strong analyst interest in this stock.

Earnings and Valuation

• Score: 2.5 / 5
• Proj. Earnings Growth: 33.56%

Earnings Growth

Earnings for Roku are expected to grow by 33.56% in the coming year, from $2.92 to $3.90 per share.

Price to Earnings Ratio vs. the Market

The P/E ratio of Roku is 66.04, which means that it is trading at a more expensive P/E ratio than the market average P/E ratio of about 44.30.

Price to Earnings Ratio vs. Sector

The P/E ratio of Roku is 66.04, which means that it is trading at a less expensive P/E ratio than the Communication Services sector average P/E ratio of about 230.77.

Price to Book Value per Share Ratio

Roku has a P/B Ratio of 8.60. P/B Ratios above 3 indicate that a company could be overvalued with respect to its assets and liabilities.

Short Interest

• Score: 1.0 / 5
• Short Interest Level: Bearish

Percentage of Shares Shorted

7.53% of the float of Roku has been sold short.

Short Interest Ratio / Days to Cover

Roku has a short interest ratio ("days to cover") of 5.67.

Change versus previous month

Short interest in Roku has recently increased by 27.57%, indicating that investor sentiment is decreasing significantly.

Dividend

• Score: 0.0 / 5
• Dividend Strength: N/A

Dividend Yield

Roku does not currently pay a dividend.

Dividend Growth

Roku does not have a long track record of dividend growth.

News and Social Media

• Score: 2.2 / 5
• News Sentiment: 0.58

News Sentiment

Roku has a news sentiment score of 0.58. This score is calculated as an average of sentiment of articles about the company over the last seven days and ranges from 2 (good news) to -2 (bad news). This news sentiment score is similar to the average news sentiment of Communication Services companies.

News Coverage This Week

MarketBeat has tracked 12 news articles for Roku this week, compared to 8 articles on an average week.

Search Interest

Only 8 people have searched for ROKU on MarketBeat in the last 30 days. This is a decrease of -50% compared to the previous 30 days.

MarketBeat Follows

Only 4 people have added Roku to their MarketBeat watchlist in the last 30 days. This is a decrease of 0% compared to the previous 30 days.

Company Ownership

• Score: 1.9 / 5
• Insider Trading: Selling Shares

Insider Buying vs. Insider Selling

In the past three months, Roku insiders have sold more of their company's stock than they have bought. Specifically, they have bought $0.00 in company stock and sold $17,154,985.00 in company stock.

Percentage Held by Insiders

13.45% of the stock of Roku is held by insiders. A high percentage of insider ownership can be a sign of company health.

Percentage Held by Institutions

86.30% of the stock of Roku is held by institutions. High institutional ownership can be a signal of strong market trust in this company.

Company Calendar

• Last Earnings: 8/06/2026
• Today: 10/18/2026
• Next Earnings (Estimated): 11/05/2026
• Fiscal Year End: 12/31/2026

Industry, Sector and Symbol

• Stock Exchange: NASDAQ
• Sector: Communication Services
• Industry: Entertainment
• Sub-Industry: Movies & Entertainment
• Current Symbol: NASDAQ:ROKU
• CIK: 1428439
• Web: www.roku.com
• Phone: (408) 556-9040
• Fax: N/A
• Employees: 3,600
• Year Founded: 2002

Price Target and Rating

• Average Price Target for Roku: $156.17
• High Price Target: $185.00
• Low Price Target: $100.00
• Potential Upside/Downside: +1.1%
• Consensus Rating: Hold
• Rating Score (0-4): 2.33
• Research Coverage: 27 Analysts

Profitability

• EPS (Trailing Twelve Months): $2.34
• Trailing P/E Ratio: 66.04
• Forward P/E Ratio: 52.92
• P/E Growth: N/A
• Net Income: $88.36 million
• Net Margins: 6.82%
• Pretax Margin: 7.44%
• Return on Equity: 13.73%
• Return on Assets: 8.34%

Debt

• Debt-to-Equity Ratio: N/A
• Current Ratio: 2.87
• Quick Ratio: 2.77

Sales & Book Value

• Annual Sales: $5.21 billion
• Price / Sales: 4.40
• Cash Flow: $2.90 per share
• Price / Cash Flow: 53.27
• Book Value: $17.98 per share
• Price / Book: 8.60

Miscellaneous

• Outstanding Shares: 148,419,000
• Free Float: 128,457,000
• Market Cap: $22.94 billion
• Optionable: Optionable
• Beta: 2.05