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Roku (ROKU) Stock Price, News & Analysis

-2.32 (-3.96%)
(As of 05/23/2024 ET)
Today's Range
50-Day Range
52-Week Range
3.58 million shs
Average Volume
4.83 million shs
Market Capitalization
$8.10 billion
P/E Ratio
Dividend Yield
Price Target

Roku MarketRank™ Stock Analysis

Analyst Rating
2.23 Rating Score
46.8% Upside
$82.50 Price Target
Short Interest
9.36% of Shares Sold Short
Dividend Strength
News Sentiment
0.52mentions of Roku in the last 14 days
Based on 32 Articles This Week
Insider Trading
Selling Shares
$1.11 M Sold Last Quarter
Proj. Earnings Growth
From ($1.94) to ($1.48) Per Share

Overall MarketRank

New Rank-Based ScoringMarketRank is calculated by averaging available category scores (with extra weight given to analysis and valuation), then ranking the company's weighted average against that of other companies.

3.19 out of 5 stars

Consumer Discretionary Sector

124th out of 265 stocks

Cable & Other Pay Television Services Industry

9th out of 17 stocks

ROKU stock logo

About Roku Stock (NASDAQ:ROKU)

Roku Inc. is an American technology company specializing in designing and manufacturing digital media players and licensing its proprietary operating system for use in smart TVs. The company was founded in 2002 and is headquartered in San Jose, California. Roku's products offer access to streaming services such as Netflix, Hulu, and Amazon Prime Video. In addition to its hardware products, Roku generates revenue from advertising and content distribution.

Roku's leadership team is headed by CEO Anthony Wood, the company's founder. Wood has over 25 years of experience in the technology industry and has been recognized for his contributions to the field. Other key management team members include CFO Steve Louden and President of Media Charlie Collier. 

Roku's revenue has been climbing yearly, with net income bouncing between small yearly gains and losses. Roku's gross profit margin has remained at approximately 30%, and the company has an aversion to long-term debt. Roku's price-to-earnings and price-to-book ratios are significantly higher than industry averages, and their metrics are high compared to industry peers. This could reflect the market's expectation of future growth for Roku.  Roku's stock price has struggled recently, with a 5-year average annual return of 18%. The stock has experienced significant volatility, with sharp price swings in response to news and market trends. 

The streaming media industry has grown rapidly in recent years, with increasing consumer trends of cutting the cord on traditional cable and satellite TV services. The number of U.S. households subscribing to a streaming TV service is expected to reach 107.5 million by the end of 2023, up from 82.7 million in 2020. The streaming market is highly competitive, with companies like Netflix, Amazon, and Disney all vying for viewership. With competitors including Apple, Amazon, and Google, Roku competes in the market's hardware and software segments. The industry is also subject to regulatory and political pressures, with ongoing debates over net neutrality and content moderation.

Roku's growth prospects are tied to the broader streaming media market, which should continue expanding in the coming years. The company has several potential growth opportunities, including expanding its international presence, launching new hardware products, and expanding advertising offerings. Roku has invested in original content, which could differentiate it from competitors. The company has also partnered with TV manufacturers to integrate its software into more devices.

Roku faces several risks and challenges, including increasing competition in the streaming media market, changes in consumer preferences, and regulatory pressures. The company's success is heavily dependent on the popularity of its platform, and the content available on it, which shifts in consumer behavior or changes in the industry could impact.

In addition, the company's advertising business is subject to regulatory scrutiny, particularly around privacy concerns and data collection. Roku has also faced pressure from content providers, who have sought to negotiate higher fees for access to their content. Any disruption in the availability of popular content on the platform could impact Roku's user engagement and revenue.

In addition, Roku faces risks related to its hardware business, which is subject to competition from more prominent and established players such as Apple and Amazon. The company's success in this segment is tied to its ability to offer innovative and competitive products at a reasonable price point. Failure to do so could result in declining sales and profitability.

Roku is also subject to macroeconomic risks, such as changes in interest rates or credit availability. The company's growth prospects could be impacted by a downturn in the economy, leading to lower advertising spending and consumer demand for its products.

ROKU Stock Price History

ROKU Stock News Headlines

The Trade Desk Raised Forecasts Means Ad Spending is Back, Maybe (ROKU)
The Trade Desk Inc. (NASDAQ: TTD) is one of the largest artificial intelligence (AI) powered demand-side programmatic advertising platform providers
Roku Trims Losses and Raises Guidance, But Market Isn't Convinced
Streaming TV platform operator Roku Inc. NASDAQ: ROKU can't catch a break with the markets. Despite a solid Q1 2024 earnings report that saw thinning losses and 19% YoY revenue acceleration topped by raised guidance, the market turned an initial price gap into a 10% loss the following day.
Roku Trims Losses and Raises Guidance, But Market Isn’t Convinced
Despite a solid Q1 2024 earnings report that saw thinning losses, ROKU stock can't seem to catch as investors bid the stock higher before a sharp selloff
Deal Alert: Roku Express 4K+ Under $30
Don't Wait: Roku Express Now Under $20
Snag a Roku Express for Under $20
Hurry: Roku Express 4K+ Now Under $30
How to Clear the Cache on a Roku
Get a Roku Express for Under $20
Roku Keeps Restarting (Explained)
Roku (NASDAQ:ROKU) Trading Up 0.2%
See More Headlines
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Company Calendar

Last Earnings
Next Earnings (Estimated)
Fiscal Year End

Industry, Sector and Symbol

Cable & other pay television services
Current Symbol
Year Founded

Price Target and Rating

Average Stock Price Target
High Stock Price Target
Low Stock Price Target
Potential Upside/Downside
Consensus Rating
Rating Score (0-4)
Research Coverage
22 Analysts


Net Income
Pretax Margin


Sales & Book Value

Annual Sales
$3.48 billion
Book Value
$16.34 per share


Free Float
Market Cap
$8.10 billion

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ROKU Stock Analysis - Frequently Asked Questions

Should I buy or sell Roku stock right now?

22 Wall Street equities research analysts have issued "buy," "hold," and "sell" ratings for Roku in the last twelve months. There are currently 4 sell ratings, 9 hold ratings and 9 buy ratings for the stock. The consensus among Wall Street equities research analysts is that investors should "hold" ROKU shares. A hold rating indicates that analysts believe investors should maintain any existing positions they have in ROKU, but not buy additional shares or sell existing shares.
View ROKU analyst ratings
or view top-rated stocks.

What is Roku's stock price target for 2024?

22 equities research analysts have issued 1 year price objectives for Roku's shares. Their ROKU share price targets range from $50.00 to $116.00. On average, they expect the company's share price to reach $82.50 in the next twelve months. This suggests a possible upside of 46.8% from the stock's current price.
View analysts price targets for ROKU
or view top-rated stocks among Wall Street analysts.

How have ROKU shares performed in 2024?

Roku's stock was trading at $91.66 at the beginning of 2024. Since then, ROKU shares have decreased by 38.7% and is now trading at $56.20.
View the best growth stocks for 2024 here

When is Roku's next earnings date?

The company is scheduled to release its next quarterly earnings announcement on Thursday, July 25th 2024.
View our ROKU earnings forecast

How were Roku's earnings last quarter?

Roku, Inc. (NASDAQ:ROKU) issued its quarterly earnings data on Thursday, April, 25th. The company reported ($0.35) earnings per share for the quarter, topping the consensus estimate of ($0.64) by $0.29. The company had revenue of $881.50 million for the quarter, compared to analyst estimates of $843.54 million. Roku had a negative net margin of 15.64% and a negative trailing twelve-month return on equity of 23.81%. The business's revenue was up 19.0% compared to the same quarter last year. During the same quarter in the prior year, the firm posted ($1.38) earnings per share.

What guidance has Roku issued on next quarter's earnings?

Roku issued an update on its second quarter 2024 earnings guidance on Thursday, April, 25th. The company provided earnings per share guidance of for the period. The company issued revenue guidance of $935.0 million-$935.0 million, compared to the consensus revenue estimate of $931.4 million.

What is Anthony Wood's approval rating as Roku's CEO?

179 employees have rated Roku Chief Executive Officer Anthony Wood on Anthony Wood has an approval rating of 84% among the company's employees.

What other stocks do shareholders of Roku own?

Based on aggregate information from My MarketBeat watchlists, some companies that other Roku investors own include NVIDIA (NVDA), Netflix (NFLX), Block (SQ), Alibaba Group (BABA), Advanced Micro Devices (AMD), Tesla (TSLA), Micron Technology (MU), Walt Disney (DIS), Shopify (SHOP) and PayPal (PYPL).

When did Roku IPO?

Roku (ROKU) raised $204 million in an initial public offering (IPO) on Thursday, September 28th 2017. The company issued 15,700,000 shares at a price of $12.00-$14.00 per share. Morgan Stanley and Citigroup acted as the underwriters for the IPO and Allen & Company, RBC Capital Markets, Needham & Company, Oppenheimer and William Blair were co-managers.

Who are Roku's major shareholders?

Roku's stock is owned by many different institutional and retail investors. Top institutional shareholders include Vanguard Group Inc. (8.29%), Sumitomo Mitsui Trust Holdings Inc. (5.12%), Nikko Asset Management Americas Inc. (4.94%), Baillie Gifford & Co. (2.14%), IMC Chicago LLC (0.00%) and Twin Tree Management LP (0.00%). Insiders that own company stock include Alan S Henricks, Anthony J Wood, Charles Collier, Dan Jedda, Gidon Katz, Gilbert Fuchsberg, Jeffrey M Blackburn, Mai Fyfield, Matthew C Banks, Matthew Zinn, Mustafa Ozgen, Scott A Rosenberg and Stephen H Kay.
View institutional ownership trends

How do I buy shares of Roku?

Shares of ROKU stock can be purchased through any online brokerage account. Popular online brokerages with access to the U.S. stock market include Charles Schwab, E*TRADE, Fidelity, and Vanguard Brokerage Services.
Compare Top Brokerages Here.

This page (NASDAQ:ROKU) was last updated on 5/24/2024 by Staff

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