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S&P 500   5,069.76
DOW   38,949.02
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FedEx ends naming rights agreement for the Washington Commanders stadium long known as FedEx Field
Shocking Bank Secret of the Ultra-Rich (Ad)
Are NFTs Back? Why NFTs Will Make a Comeback in 2024
Dubai's sky-high aspirations find a new outlet as it hosts a jet suit race for 'Iron Man' pilots
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Apple Cancels Its 10-Year Electric Car Project, Moves Some Employees to AI Division
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The Retirement of Your Dreams Awaits You… (Ad)
Wendy's says it has no plans to raise prices during the busiest times at its restaurants
Oil spill from capsized barge near Tobago has reached beaches hundreds of miles away, officials say
S&P 500   5,069.76
DOW   38,949.02
QQQ   435.27
FedEx ends naming rights agreement for the Washington Commanders stadium long known as FedEx Field
Shocking Bank Secret of the Ultra-Rich (Ad)
Are NFTs Back? Why NFTs Will Make a Comeback in 2024
Dubai's sky-high aspirations find a new outlet as it hosts a jet suit race for 'Iron Man' pilots
The #1 Energy Passive Income Investment for 2023 (Ad)
Apple Cancels Its 10-Year Electric Car Project, Moves Some Employees to AI Division
Leaders, Here Are 4 Ways You're Inadvertently Destroying Trust in the Workplace (and What to Do Instead)
The Retirement of Your Dreams Awaits You… (Ad)
Wendy's says it has no plans to raise prices during the busiest times at its restaurants
Oil spill from capsized barge near Tobago has reached beaches hundreds of miles away, officials say
S&P 500   5,069.76
DOW   38,949.02
QQQ   435.27
FedEx ends naming rights agreement for the Washington Commanders stadium long known as FedEx Field
Shocking Bank Secret of the Ultra-Rich (Ad)
Are NFTs Back? Why NFTs Will Make a Comeback in 2024
Dubai's sky-high aspirations find a new outlet as it hosts a jet suit race for 'Iron Man' pilots
The #1 Energy Passive Income Investment for 2023 (Ad)
Apple Cancels Its 10-Year Electric Car Project, Moves Some Employees to AI Division
Leaders, Here Are 4 Ways You're Inadvertently Destroying Trust in the Workplace (and What to Do Instead)
The Retirement of Your Dreams Awaits You… (Ad)
Wendy's says it has no plans to raise prices during the busiest times at its restaurants
Oil spill from capsized barge near Tobago has reached beaches hundreds of miles away, officials say

Roku (ROKU) Stock Price, News & Analysis

$64.74
+1.03 (+1.62%)
(As of 09:04 AM ET)
Today's Range
$64.74
$64.74
50-Day Range
$63.29
$98.57
52-Week Range
$51.62
$108.84
Volume
95,014 shs
Average Volume
7.04 million shs
Market Capitalization
$9.29 billion
P/E Ratio
N/A
Dividend Yield
N/A
Price Target
$86.00

Roku MarketRank™ Stock Analysis

Analyst Rating
Hold
2.16 Rating Score
Upside/​Downside
35.0% Upside
$86.00 Price Target
Short Interest
Healthy
6.57% of Shares Sold Short
Dividend Strength
N/A
Sustainability
N/A
News Sentiment
0.15mentions of Roku in the last 14 days
Based on 43 Articles This Week
Insider Trading
Selling Shares
$11.56 M Sold Last Quarter
Proj. Earnings Growth
Growing
From ($2.13) to ($1.62) Per Share

Overall MarketRank

New Rank-Based ScoringMarketRank is calculated by averaging available category scores (with extra weight given to analysis and valuation), then ranking the company's weighted average against that of other companies.

3.81 out of 5 stars

Consumer Discretionary Sector

97th out of 272 stocks

Cable & Other Pay Television Services Industry

8th out of 18 stocks


ROKU stock logo

About Roku Stock (NASDAQ:ROKU)

Roku Inc. is an American technology company specializing in designing and manufacturing digital media players and licensing its proprietary operating system for use in smart TVs. The company was founded in 2002 and is headquartered in San Jose, California. Roku's products offer access to streaming services such as Netflix, Hulu, and Amazon Prime Video. In addition to its hardware products, Roku generates revenue from advertising and content distribution.

Roku's leadership team is headed by CEO Anthony Wood, the company's founder. Wood has over 25 years of experience in the technology industry and has been recognized for his contributions to the field. Other key management team members include CFO Steve Louden and President of Media Charlie Collier. 

Roku's revenue has been climbing yearly, with net income bouncing between small yearly gains and losses. Roku's gross profit margin has remained at approximately 30%, and the company has an aversion to long-term debt. Roku's price-to-earnings and price-to-book ratios are significantly higher than industry averages, and their metrics are high compared to industry peers. This could reflect the market's expectation of future growth for Roku.  Roku's stock price has struggled recently, with a 5-year average annual return of 18%. The stock has experienced significant volatility, with sharp price swings in response to news and market trends. 

The streaming media industry has grown rapidly in recent years, with increasing consumer trends of cutting the cord on traditional cable and satellite TV services. The number of U.S. households subscribing to a streaming TV service is expected to reach 107.5 million by the end of 2023, up from 82.7 million in 2020. The streaming market is highly competitive, with companies like Netflix, Amazon, and Disney all vying for viewership. With competitors including Apple, Amazon, and Google, Roku competes in the market's hardware and software segments. The industry is also subject to regulatory and political pressures, with ongoing debates over net neutrality and content moderation.

Roku's growth prospects are tied to the broader streaming media market, which should continue expanding in the coming years. The company has several potential growth opportunities, including expanding its international presence, launching new hardware products, and expanding advertising offerings. Roku has invested in original content, which could differentiate it from competitors. The company has also partnered with TV manufacturers to integrate its software into more devices.

Roku faces several risks and challenges, including increasing competition in the streaming media market, changes in consumer preferences, and regulatory pressures. The company's success is heavily dependent on the popularity of its platform, and the content available on it, which shifts in consumer behavior or changes in the industry could impact.

In addition, the company's advertising business is subject to regulatory scrutiny, particularly around privacy concerns and data collection. Roku has also faced pressure from content providers, who have sought to negotiate higher fees for access to their content. Any disruption in the availability of popular content on the platform could impact Roku's user engagement and revenue.

In addition, Roku faces risks related to its hardware business, which is subject to competition from more prominent and established players such as Apple and Amazon. The company's success in this segment is tied to its ability to offer innovative and competitive products at a reasonable price point. Failure to do so could result in declining sales and profitability.

Roku is also subject to macroeconomic risks, such as changes in interest rates or credit availability. The company's growth prospects could be impacted by a downturn in the economy, leading to lower advertising spending and consumer demand for its products.

ROKU Stock Price History

ROKU Stock News Headlines

Is Roku worth a second look after the earnings panic selloff?
Streaming video hardware and software platform operator Roku Inc. NASDAQ: ROKU shares plummeted over 35% following its Q4 2023 earnings report. The company generates most revenues from its legacy hardware sales, Roku TV sales, licensing the Roku operating system to Smart TV manufacturers and operating its namesake ad-supported streaming channel, the Roku Channel.
MarketBeat Week in Review – 2/19 - 2/23 (ROKU)
As the week ends, the only question being asked is how long can the Nvidia rally last; the tech giant's earnings took the focus off of sour FOMC minutes
This is the #1 Stock to Buy for the AI Tidal Wave
Marc Chaikin warned people about NVDA before its 2023 bull run - now he’s naming his next pick or the AI tidal wave. Learn more here.
Roku stock and the mother of all entry opportunities
The 30% drop from their pre-earnings share price should tell you everything you need to know about Roku, Inc.'s NASDAQ: ROKU earnings report. The streaming giant reported their Q4 numbers last week, and while they managed to deliver a beat on revenue and shared decent forward guidance, investors didn't hesitate to run for the exit.
Roku stock and the mother of all entry opportunities (ROKU)
Is this just the latest move in what is still an emerging rally? Roku shares have been consistently setting higher highs and higher lows.
Is Roku Stock a Buy Now?
This is the #1 Stock to Buy for the AI Tidal Wave
Marc Chaikin warned people about NVDA before its 2023 bull run - now he’s naming his next pick or the AI tidal wave. Learn more here.
Roku (NASDAQ:ROKU) Shares Gap Down Following Insider Selling
1 Beaten-Down Growth Stock to Buy With $100
Roku, Inc. (NASDAQ:ROKU) Insider Sells $798,741.62 in Stock
Why does Netflix not work on my Roku TV?
Roku makes the best smart soundbar of 2024
See More Headlines
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Company Calendar

Last Earnings
2/15/2024
Today
2/29/2024
Next Earnings (Estimated)
4/24/2024
Fiscal Year End
12/31/2024

Industry, Sector and Symbol

Industry
Cable & other pay television services
Sub-Industry
N/A
Current Symbol
NASDAQ:ROKU
Fax
N/A
Employees
3,150
Year Founded
2002

Price Target and Rating

Average Stock Price Target
$86.00
High Stock Price Target
$120.00
Low Stock Price Target
$41.00
Potential Upside/Downside
+35.0%
Consensus Rating
Hold
Rating Score (0-4)
2.16
Research Coverage
25 Analysts

Profitability

Net Income
$-709,560,000.00
Pretax Margin
-20.07%

Debt

Sales & Book Value

Annual Sales
$3.48 billion
Book Value
$16.21 per share

Miscellaneous

Free Float
123,960,000
Market Cap
$9.14 billion
Optionable
Optionable
Beta
1.80

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ROKU Stock Analysis - Frequently Asked Questions

Should I buy or sell Roku stock right now?

25 Wall Street analysts have issued "buy," "hold," and "sell" ratings for Roku in the last twelve months. There are currently 5 sell ratings, 11 hold ratings and 9 buy ratings for the stock. The consensus among Wall Street analysts is that investors should "hold" ROKU shares. A hold rating indicates that analysts believe investors should maintain any existing positions they have in ROKU, but not buy additional shares or sell existing shares.
View ROKU analyst ratings
or view top-rated stocks.

What is Roku's stock price target for 2024?

25 Wall Street research analysts have issued 12 month target prices for Roku's stock. Their ROKU share price targets range from $41.00 to $120.00. On average, they predict the company's share price to reach $86.00 in the next year. This suggests a possible upside of 35.0% from the stock's current price.
View analysts price targets for ROKU
or view top-rated stocks among Wall Street analysts.

How have ROKU shares performed in 2024?

Roku's stock was trading at $91.66 at the beginning of 2024. Since then, ROKU shares have decreased by 30.5% and is now trading at $63.71.
View the best growth stocks for 2024 here
.

When is Roku's next earnings date?

The company is scheduled to release its next quarterly earnings announcement on Wednesday, April 24th 2024.
View our ROKU earnings forecast
.

How were Roku's earnings last quarter?

Roku, Inc. (NASDAQ:ROKU) posted its quarterly earnings data on Thursday, February, 15th. The company reported ($0.55) earnings per share (EPS) for the quarter, beating the consensus estimate of ($0.65) by $0.10. The company earned $984.40 million during the quarter, compared to analyst estimates of $967.72 million. Roku had a negative net margin of 20.36% and a negative trailing twelve-month return on equity of 29.21%. The firm's revenue for the quarter was up 13.5% on a year-over-year basis. During the same period last year, the firm posted ($1.70) earnings per share.

What guidance has Roku issued on next quarter's earnings?

Roku issued an update on its first quarter 2024 earnings guidance on Friday, February, 16th. The company provided earnings per share (EPS) guidance of for the period. The company issued revenue guidance of $850.0 million-$850.0 million, compared to the consensus revenue estimate of $833.6 million.

What is Anthony Wood's approval rating as Roku's CEO?

179 employees have rated Roku Chief Executive Officer Anthony Wood on Glassdoor.com. Anthony Wood has an approval rating of 84% among the company's employees.

What other stocks do shareholders of Roku own?

Based on aggregate information from My MarketBeat watchlists, some companies that other Roku investors own include NVIDIA (NVDA), Netflix (NFLX), Block (SQ), Alibaba Group (BABA), Advanced Micro Devices (AMD), Tesla (TSLA), Micron Technology (MU), Walt Disney (DIS), Shopify (SHOP) and PayPal (PYPL).

When did Roku IPO?

(ROKU) raised $204 million in an IPO on Thursday, September 28th 2017. The company issued 15,700,000 shares at a price of $12.00-$14.00 per share. Morgan Stanley and Citigroup served as the underwriters for the IPO and Allen & Company, RBC Capital Markets, Needham & Company, Oppenheimer and William Blair were co-managers.

Who are Roku's major shareholders?

Roku's stock is owned by a number of institutional and retail investors. Top institutional shareholders include Vanguard Group Inc. (8.32%), ARK Investment Management LLC (6.69%), Sumitomo Mitsui Trust Holdings Inc. (4.13%), Nikko Asset Management Americas Inc. (3.96%), Baillie Gifford & Co. (2.16%) and AGF Management Ltd. (1.35%). Insiders that own company stock include Alan S Henricks, Anthony J Wood, Anthony J Wood, Charles Collier, Dan Jedda, Gidon Katz, Gilbert Fuchsberg, Mai Fyfield, Matthew C Banks, Matthew Zinn, Mustafa Ozgen, Scott A Rosenberg and Stephen H Kay.
View institutional ownership trends
.

How do I buy shares of Roku?

Shares of ROKU stock can be purchased through any online brokerage account. Popular online brokerages with access to the U.S. stock market include Charles Schwab, E*TRADE, Fidelity, and Vanguard Brokerage Services.
Compare Top Brokerages Here.

This page (NASDAQ:ROKU) was last updated on 2/29/2024 by MarketBeat.com Staff