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Roku (ROKU) Competitors

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$157.49 +0.37 (+0.24%)
As of 08/21/2026 04:00 PM Eastern

ROKU vs. AAPL, AMZN, GOOG, GOOGL, and NFLX

Should you buy Roku stock or one of its competitors? Roku's main competitors and comparable companies include Apple (AAPL), Amazon.com (AMZN), Alphabet (GOOG), Alphabet (GOOGL), and Netflix (NFLX). Companies are selected based on similarities in market, industry, and size.

How does Roku compare to Apple?

Roku (NASDAQ:ROKU) and Apple (NASDAQ:AAPL) are related large-cap companies, but which is the superior business? We will contrast the two companies based on the strength of their earnings, analyst recommendations, risk, valuation, institutional ownership, media sentiment, profitability and dividends.

In the previous week, Apple had 231 more articles in the media than Roku. MarketBeat recorded 252 mentions for Apple and 21 mentions for Roku. Apple's average media sentiment score of 0.85 beat Roku's score of 0.35 indicating that Apple is being referred to more favorably in the news media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Roku
6 Very Positive mention(s)
3 Positive mention(s)
7 Neutral mention(s)
3 Negative mention(s)
1 Very Negative mention(s)
Neutral
Apple
134 Very Positive mention(s)
43 Positive mention(s)
46 Neutral mention(s)
19 Negative mention(s)
8 Very Negative mention(s)
Positive

Roku has a beta of 2.01, meaning that its share price is 101% more volatile than the broader market. Comparatively, Apple has a beta of 1.09, meaning that its share price is 9% more volatile than the broader market.

86.3% of Roku shares are held by institutional investors. Comparatively, 67.7% of Apple shares are held by institutional investors. 13.5% of Roku shares are held by company insiders. Comparatively, 0.1% of Apple shares are held by company insiders. Strong institutional ownership is an indication that large money managers, endowments and hedge funds believe a stock is poised for long-term growth.

Apple has higher revenue and earnings than Roku. Apple is trading at a lower price-to-earnings ratio than Roku, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Roku$4.74B4.93$88.36M$2.3467.30
Apple$416.16B10.85$112.01B$8.7235.48

Apple has a net margin of 27.62% compared to Roku's net margin of 6.82%. Apple's return on equity of 135.46% beat Roku's return on equity.

Company Net Margins Return on Equity Return on Assets
Roku6.82% 13.73% 8.34%
Apple 27.62%135.46%34.11%

Roku currently has a consensus price target of $156.17, suggesting a potential downside of 0.84%. Apple has a consensus price target of $330.53, suggesting a potential upside of 6.85%. Given Apple's stronger consensus rating and higher possible upside, analysts clearly believe Apple is more favorable than Roku.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Roku
0 Sell rating(s)
19 Hold rating(s)
7 Buy rating(s)
1 Strong Buy rating(s)
2.33
Apple
4 Sell rating(s)
12 Hold rating(s)
22 Buy rating(s)
1 Strong Buy rating(s)
2.51

Summary

Apple beats Roku on 12 of the 16 factors compared between the two stocks.

How does Roku compare to Amazon.com?

Amazon.com (NASDAQ:AMZN) and Roku (NASDAQ:ROKU) are related large-cap companies, but which is the better investment? We will contrast the two businesses based on the strength of their valuation, earnings, dividends, media sentiment, profitability, risk, institutional ownership and analyst recommendations.

In the previous week, Amazon.com had 243 more articles in the media than Roku. MarketBeat recorded 264 mentions for Amazon.com and 21 mentions for Roku. Amazon.com's average media sentiment score of 0.85 beat Roku's score of 0.35 indicating that Amazon.com is being referred to more favorably in the media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Amazon.com
160 Very Positive mention(s)
37 Positive mention(s)
27 Neutral mention(s)
29 Negative mention(s)
8 Very Negative mention(s)
Positive
Roku
6 Very Positive mention(s)
3 Positive mention(s)
7 Neutral mention(s)
3 Negative mention(s)
1 Very Negative mention(s)
Neutral

Amazon.com has a beta of 1.45, indicating that its share price is 45% more volatile than the broader market. Comparatively, Roku has a beta of 2.01, indicating that its share price is 101% more volatile than the broader market.

72.2% of Amazon.com shares are owned by institutional investors. Comparatively, 86.3% of Roku shares are owned by institutional investors. 8.9% of Amazon.com shares are owned by company insiders. Comparatively, 13.5% of Roku shares are owned by company insiders. Strong institutional ownership is an indication that endowments, hedge funds and large money managers believe a stock is poised for long-term growth.

Amazon.com presently has a consensus price target of $322.39, suggesting a potential upside of 24.65%. Roku has a consensus price target of $156.17, suggesting a potential downside of 0.84%. Given Amazon.com's stronger consensus rating and higher possible upside, equities research analysts plainly believe Amazon.com is more favorable than Roku.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Amazon.com
0 Sell rating(s)
2 Hold rating(s)
56 Buy rating(s)
1 Strong Buy rating(s)
2.98
Roku
0 Sell rating(s)
19 Hold rating(s)
7 Buy rating(s)
1 Strong Buy rating(s)
2.33

Amazon.com has a net margin of 17.44% compared to Roku's net margin of 6.82%. Amazon.com's return on equity of 18.00% beat Roku's return on equity.

Company Net Margins Return on Equity Return on Assets
Amazon.com17.44% 18.00% 8.97%
Roku 6.82%13.73%8.34%

Amazon.com has higher revenue and earnings than Roku. Amazon.com is trading at a lower price-to-earnings ratio than Roku, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Amazon.com$716.92B3.89$77.67B$12.4320.81
Roku$4.74B4.93$88.36M$2.3467.30

Summary

Amazon.com beats Roku on 11 of the 16 factors compared between the two stocks.

How does Roku compare to Alphabet?

Alphabet (NASDAQ:GOOG) and Roku (NASDAQ:ROKU) are both large-cap communication services companies, but which is the superior investment? We will compare the two companies based on the strength of their valuation, risk, dividends, earnings, media sentiment, analyst recommendations, institutional ownership and profitability.

Alphabet has a beta of 1.23, suggesting that its stock price is 23% more volatile than the broader market. Comparatively, Roku has a beta of 2.01, suggesting that its stock price is 101% more volatile than the broader market.

Alphabet has higher revenue and earnings than Roku. Alphabet is trading at a lower price-to-earnings ratio than Roku, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Alphabet$402.84B10.38$132.17B$19.9117.16
Roku$4.74B4.93$88.36M$2.3467.30

In the previous week, Alphabet had 180 more articles in the media than Roku. MarketBeat recorded 201 mentions for Alphabet and 21 mentions for Roku. Alphabet's average media sentiment score of 0.77 beat Roku's score of 0.35 indicating that Alphabet is being referred to more favorably in the media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Alphabet
117 Very Positive mention(s)
17 Positive mention(s)
41 Neutral mention(s)
20 Negative mention(s)
5 Very Negative mention(s)
Positive
Roku
6 Very Positive mention(s)
3 Positive mention(s)
7 Neutral mention(s)
3 Negative mention(s)
1 Very Negative mention(s)
Neutral

Alphabet currently has a consensus target price of $415.55, suggesting a potential upside of 21.59%. Roku has a consensus target price of $156.17, suggesting a potential downside of 0.84%. Given Alphabet's stronger consensus rating and higher possible upside, equities research analysts plainly believe Alphabet is more favorable than Roku.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Alphabet
0 Sell rating(s)
4 Hold rating(s)
30 Buy rating(s)
6 Strong Buy rating(s)
3.05
Roku
0 Sell rating(s)
19 Hold rating(s)
7 Buy rating(s)
1 Strong Buy rating(s)
2.33

27.3% of Alphabet shares are held by institutional investors. Comparatively, 86.3% of Roku shares are held by institutional investors. 13.0% of Alphabet shares are held by insiders. Comparatively, 13.5% of Roku shares are held by insiders. Strong institutional ownership is an indication that large money managers, hedge funds and endowments believe a stock will outperform the market over the long term.

Alphabet has a net margin of 54.77% compared to Roku's net margin of 6.82%. Alphabet's return on equity of 51.32% beat Roku's return on equity.

Company Net Margins Return on Equity Return on Assets
Alphabet54.77% 51.32% 35.42%
Roku 6.82%13.73%8.34%

Summary

Alphabet beats Roku on 13 of the 17 factors compared between the two stocks.

How does Roku compare to Alphabet?

Roku (NASDAQ:ROKU) and Alphabet (NASDAQ:GOOGL) are both large-cap communication services companies, but which is the better business? We will contrast the two companies based on the strength of their earnings, institutional ownership, media sentiment, risk, analyst recommendations, dividends, valuation and profitability.

In the previous week, Alphabet had 144 more articles in the media than Roku. MarketBeat recorded 165 mentions for Alphabet and 21 mentions for Roku. Alphabet's average media sentiment score of 0.84 beat Roku's score of 0.35 indicating that Alphabet is being referred to more favorably in the news media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Roku
6 Very Positive mention(s)
3 Positive mention(s)
7 Neutral mention(s)
3 Negative mention(s)
1 Very Negative mention(s)
Neutral
Alphabet
108 Very Positive mention(s)
6 Positive mention(s)
35 Neutral mention(s)
13 Negative mention(s)
1 Very Negative mention(s)
Positive

Roku presently has a consensus price target of $156.17, indicating a potential downside of 0.84%. Alphabet has a consensus price target of $420.19, indicating a potential upside of 21.86%. Given Alphabet's stronger consensus rating and higher probable upside, analysts clearly believe Alphabet is more favorable than Roku.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Roku
0 Sell rating(s)
19 Hold rating(s)
7 Buy rating(s)
1 Strong Buy rating(s)
2.33
Alphabet
0 Sell rating(s)
4 Hold rating(s)
44 Buy rating(s)
6 Strong Buy rating(s)
3.04

86.3% of Roku shares are held by institutional investors. Comparatively, 40.0% of Alphabet shares are held by institutional investors. 13.5% of Roku shares are held by insiders. Comparatively, 11.6% of Alphabet shares are held by insiders. Strong institutional ownership is an indication that large money managers, hedge funds and endowments believe a stock will outperform the market over the long term.

Alphabet has higher revenue and earnings than Roku. Alphabet is trading at a lower price-to-earnings ratio than Roku, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Roku$4.74B4.93$88.36M$2.3467.30
Alphabet$402.84B10.47$132.17B$19.9117.32

Roku has a beta of 2.01, suggesting that its share price is 101% more volatile than the broader market. Comparatively, Alphabet has a beta of 1.24, suggesting that its share price is 24% more volatile than the broader market.

Alphabet has a net margin of 54.77% compared to Roku's net margin of 6.82%. Alphabet's return on equity of 51.32% beat Roku's return on equity.

Company Net Margins Return on Equity Return on Assets
Roku6.82% 13.73% 8.34%
Alphabet 54.77%51.32%35.42%

Summary

Alphabet beats Roku on 13 of the 17 factors compared between the two stocks.

How does Roku compare to Netflix?

Roku (NASDAQ:ROKU) and Netflix (NASDAQ:NFLX) are both large-cap communication services companies, but which is the better business? We will compare the two businesses based on the strength of their valuation, risk, earnings, profitability, media sentiment, institutional ownership, dividends and analyst recommendations.

Netflix has higher revenue and earnings than Roku. Netflix is trading at a lower price-to-earnings ratio than Roku, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Roku$4.74B4.93$88.36M$2.3467.30
Netflix$45.18B7.33$10.98B$3.1825.03

Roku has a beta of 2.01, suggesting that its share price is 101% more volatile than the broader market. Comparatively, Netflix has a beta of 1.52, suggesting that its share price is 52% more volatile than the broader market.

86.3% of Roku shares are owned by institutional investors. Comparatively, 80.9% of Netflix shares are owned by institutional investors. 13.5% of Roku shares are owned by insiders. Comparatively, 1.2% of Netflix shares are owned by insiders. Strong institutional ownership is an indication that hedge funds, large money managers and endowments believe a company will outperform the market over the long term.

Netflix has a net margin of 28.22% compared to Roku's net margin of 6.82%. Netflix's return on equity of 40.02% beat Roku's return on equity.

Company Net Margins Return on Equity Return on Assets
Roku6.82% 13.73% 8.34%
Netflix 28.22%40.02%19.81%

Roku currently has a consensus price target of $156.17, suggesting a potential downside of 0.84%. Netflix has a consensus price target of $103.48, suggesting a potential upside of 30.02%. Given Netflix's stronger consensus rating and higher probable upside, analysts clearly believe Netflix is more favorable than Roku.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Roku
0 Sell rating(s)
19 Hold rating(s)
7 Buy rating(s)
1 Strong Buy rating(s)
2.33
Netflix
1 Sell rating(s)
17 Hold rating(s)
33 Buy rating(s)
4 Strong Buy rating(s)
2.73

In the previous week, Netflix had 147 more articles in the media than Roku. MarketBeat recorded 168 mentions for Netflix and 21 mentions for Roku. Netflix's average media sentiment score of 1.08 beat Roku's score of 0.35 indicating that Netflix is being referred to more favorably in the news media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Roku
6 Very Positive mention(s)
3 Positive mention(s)
7 Neutral mention(s)
3 Negative mention(s)
1 Very Negative mention(s)
Neutral
Netflix
114 Very Positive mention(s)
16 Positive mention(s)
20 Neutral mention(s)
12 Negative mention(s)
6 Very Negative mention(s)
Positive

Summary

Netflix beats Roku on 13 of the 17 factors compared between the two stocks.

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New MarketBeat Followers Over Time

This chart shows the number of new MarketBeat users adding ROKU and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period.
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Media Sentiment Over Time

This chart shows the average media sentiment of NASDAQ and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.
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ROKU vs. The Competition

MetricRokuEntertainment IndustryCommunication Services SectorNASDAQ Exchange
Market Cap$23.37B$11.25B$33.00B$12.85B
Dividend YieldN/A3.92%5.35%10.78%
P/E Ratio67.3026.77232.3424.25
Price / Sales4.93110.3462.24100.89
Price / Cash54.2837.2120.7053.99
Price / Book8.288.3111.416.20
Net Income$88.36M$84.02M$1.10B$348.59M
7 Day Performance-0.12%-1.42%-1.15%0.08%
1 Month Performance11.17%1.10%2.43%3.88%
1 Year Performance67.15%-5.41%0.05%16.98%

Roku Competitors List

CompanyMarketRankShare PriceAnalysts' Price Target1Y Price PerformanceMarket CapRevenueP/E RatioEmployee CountIndicator(s)
ROKU
Roku
2.3053 of 5 stars
$157.49
+0.2%
$156.17
-0.8%
+67.2%$23.37B$4.74B67.303,600
AAPL
Apple
4.4863 of 5 stars
$305.59
-0.1%
$328.60
+7.5%
+35.8%$4.46T$416.16B35.04166,000
AMZN
Amazon.com
4.9546 of 5 stars
$261.31
-0.5%
$322.56
+23.4%
+13.0%$2.82T$716.92B21.021,576,000
GOOG
Alphabet
4.7855 of 5 stars
$341.45
-0.6%
$415.55
+21.7%
+65.3%$4.18T$445.87B17.15190,200
GOOGL
Alphabet
4.8017 of 5 stars
$344.00
-0.5%
$419.86
+22.1%
+67.3%$4.21T$445.87B17.28190,820

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This page (NASDAQ:ROKU) was last updated on 8/23/2026 by MarketBeat.com Staff.
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