ROKU vs. LBRDK, LBRDA, LBTYK, LBTYA, CABO, LILA, ATUS, WBD, RCI, and SKX
Should you be buying Roku stock or one of its competitors? The main competitors of Roku include Liberty Broadband (LBRDK), Liberty Broadband (LBRDA), Liberty Global (LBTYK), Liberty Global (LBTYA), Cable One (CABO), Liberty Latin America (LILA), Altice USA (ATUS), Warner Bros. Discovery (WBD), Rogers Communications (RCI), and Skechers U.S.A. (SKX).
Roku (NASDAQ:ROKU) and Liberty Broadband (NASDAQ:LBRDK) are both mid-cap consumer discretionary companies, but which is the superior business? We will compare the two companies based on the strength of their dividends, analyst recommendations, institutional ownership, risk, media sentiment, profitability, earnings, valuation and community ranking.
Roku received 406 more outperform votes than Liberty Broadband when rated by MarketBeat users. Likewise, 57.73% of users gave Roku an outperform vote while only 56.54% of users gave Liberty Broadband an outperform vote.
69.2% of Roku shares are owned by institutional investors. Comparatively, 77.3% of Liberty Broadband shares are owned by institutional investors. 13.6% of Roku shares are owned by insiders. Comparatively, 10.8% of Liberty Broadband shares are owned by insiders. Strong institutional ownership is an indication that large money managers, endowments and hedge funds believe a stock is poised for long-term growth.
Roku presently has a consensus price target of $86.00, indicating a potential upside of 34.84%. Liberty Broadband has a consensus price target of $116.50, indicating a potential upside of 99.38%. Given Liberty Broadband's stronger consensus rating and higher probable upside, analysts clearly believe Liberty Broadband is more favorable than Roku.
Liberty Broadband has lower revenue, but higher earnings than Roku. Roku is trading at a lower price-to-earnings ratio than Liberty Broadband, indicating that it is currently the more affordable of the two stocks.
Roku has a beta of 1.66, meaning that its share price is 66% more volatile than the S&P 500. Comparatively, Liberty Broadband has a beta of 0.96, meaning that its share price is 4% less volatile than the S&P 500.
Liberty Broadband has a net margin of 70.13% compared to Roku's net margin of -20.36%. Liberty Broadband's return on equity of 7.76% beat Roku's return on equity.
In the previous week, Roku had 21 more articles in the media than Liberty Broadband. MarketBeat recorded 36 mentions for Roku and 15 mentions for Liberty Broadband. Liberty Broadband's average media sentiment score of 0.91 beat Roku's score of 0.32 indicating that Liberty Broadband is being referred to more favorably in the news media.
Summary
Liberty Broadband beats Roku on 11 of the 18 factors compared between the two stocks.
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This chart shows the number of new MarketBeat users adding ROKU and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period.
Skip ChartThis chart shows the average media sentiment of NASDAQ and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.
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