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Roku (ROKU) Competitors

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$140.69 0.00 (0.00%)
Closing price 07/10/2026 04:00 PM Eastern
Extended Trading
$140.57 -0.12 (-0.09%)
As of 07/10/2026 07:58 PM Eastern
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ROKU vs. AAPL, AMZN, GOOG, GOOGL, and NFLX

Should you buy Roku stock or one of its competitors? MarketBeat compares Roku with other companies and stocks that may be similar based on industry, sector, market capitalization, business model, investor interest, or shared news coverage. Companies and stocks commonly compared with Roku include Apple (AAPL), Amazon.com (AMZN), Alphabet (GOOG), Alphabet (GOOGL), and Netflix (NFLX).

How does Roku compare to Apple?

Roku (NASDAQ:ROKU) and Apple (NASDAQ:AAPL) are related large-cap companies, but which is the superior investment? We will compare the two companies based on the strength of their analyst recommendations, risk, earnings, profitability, institutional ownership, media sentiment, valuation and dividends.

86.3% of Roku shares are owned by institutional investors. Comparatively, 67.7% of Apple shares are owned by institutional investors. 13.5% of Roku shares are owned by company insiders. Comparatively, 0.1% of Apple shares are owned by company insiders. Strong institutional ownership is an indication that endowments, large money managers and hedge funds believe a stock is poised for long-term growth.

Roku has a beta of 2.01, indicating that its share price is 101% more volatile than the broader market. Comparatively, Apple has a beta of 1.1, indicating that its share price is 10% more volatile than the broader market.

Apple has higher revenue and earnings than Roku. Apple is trading at a lower price-to-earnings ratio than Roku, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Roku$4.74B4.38$88.36M$1.33105.78
Apple$416.16B11.13$112.01B$8.2738.13

Roku currently has a consensus target price of $153.71, indicating a potential upside of 9.25%. Apple has a consensus target price of $314.85, indicating a potential downside of 0.15%. Given Roku's higher possible upside, research analysts clearly believe Roku is more favorable than Apple.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Roku
0 Sell rating(s)
16 Hold rating(s)
11 Buy rating(s)
0 Strong Buy rating(s)
2.41
Apple
1 Sell rating(s)
11 Hold rating(s)
22 Buy rating(s)
1 Strong Buy rating(s)
2.66

Apple has a net margin of 27.15% compared to Roku's net margin of 4.06%. Apple's return on equity of 146.69% beat Roku's return on equity.

Company Net Margins Return on Equity Return on Assets
Roku4.06% 7.64% 4.61%
Apple 27.15%146.69%34.02%

In the previous week, Apple had 318 more articles in the media than Roku. MarketBeat recorded 339 mentions for Apple and 21 mentions for Roku. Apple's average media sentiment score of 0.71 beat Roku's score of 0.67 indicating that Apple is being referred to more favorably in the news media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Roku
10 Very Positive mention(s)
4 Positive mention(s)
3 Neutral mention(s)
0 Negative mention(s)
1 Very Negative mention(s)
Positive
Apple
186 Very Positive mention(s)
42 Positive mention(s)
52 Neutral mention(s)
46 Negative mention(s)
12 Very Negative mention(s)
Positive

Summary

Apple beats Roku on 12 of the 17 factors compared between the two stocks.

How does Roku compare to Amazon.com?

Amazon.com (NASDAQ:AMZN) and Roku (NASDAQ:ROKU) are related large-cap companies, but which is the better investment? We will compare the two companies based on the strength of their risk, dividends, analyst recommendations, institutional ownership, media sentiment, valuation, earnings and profitability.

Amazon.com has a beta of 1.46, indicating that its stock price is 46% more volatile than the broader market. Comparatively, Roku has a beta of 2.01, indicating that its stock price is 101% more volatile than the broader market.

Amazon.com has higher revenue and earnings than Roku. Amazon.com is trading at a lower price-to-earnings ratio than Roku, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Amazon.com$742.78B3.55$77.67B$8.3629.35
Roku$4.74B4.38$88.36M$1.33105.78

72.2% of Amazon.com shares are held by institutional investors. Comparatively, 86.3% of Roku shares are held by institutional investors. 8.9% of Amazon.com shares are held by company insiders. Comparatively, 13.5% of Roku shares are held by company insiders. Strong institutional ownership is an indication that large money managers, endowments and hedge funds believe a stock will outperform the market over the long term.

In the previous week, Amazon.com had 221 more articles in the media than Roku. MarketBeat recorded 242 mentions for Amazon.com and 21 mentions for Roku. Amazon.com's average media sentiment score of 0.83 beat Roku's score of 0.67 indicating that Amazon.com is being referred to more favorably in the media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Amazon.com
142 Very Positive mention(s)
35 Positive mention(s)
32 Neutral mention(s)
20 Negative mention(s)
12 Very Negative mention(s)
Positive
Roku
10 Very Positive mention(s)
4 Positive mention(s)
3 Neutral mention(s)
0 Negative mention(s)
1 Very Negative mention(s)
Positive

Amazon.com has a net margin of 12.22% compared to Roku's net margin of 4.06%. Amazon.com's return on equity of 19.92% beat Roku's return on equity.

Company Net Margins Return on Equity Return on Assets
Amazon.com12.22% 19.92% 9.86%
Roku 4.06%7.64%4.61%

Amazon.com currently has a consensus price target of $312.79, indicating a potential upside of 27.49%. Roku has a consensus price target of $153.71, indicating a potential upside of 9.25%. Given Amazon.com's stronger consensus rating and higher possible upside, equities research analysts plainly believe Amazon.com is more favorable than Roku.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Amazon.com
0 Sell rating(s)
3 Hold rating(s)
57 Buy rating(s)
0 Strong Buy rating(s)
2.95
Roku
0 Sell rating(s)
16 Hold rating(s)
11 Buy rating(s)
0 Strong Buy rating(s)
2.41

Summary

Amazon.com beats Roku on 11 of the 16 factors compared between the two stocks.

How does Roku compare to Alphabet?

Alphabet (NASDAQ:GOOG) and Roku (NASDAQ:ROKU) are related large-cap companies, but which is the superior business? We will compare the two businesses based on the strength of their risk, institutional ownership, earnings, dividends, media sentiment, valuation, profitability and analyst recommendations.

Alphabet has a beta of 1.23, suggesting that its share price is 23% more volatile than the broader market. Comparatively, Roku has a beta of 2.01, suggesting that its share price is 101% more volatile than the broader market.

In the previous week, Alphabet had 120 more articles in the media than Roku. MarketBeat recorded 141 mentions for Alphabet and 21 mentions for Roku. Alphabet's average media sentiment score of 0.98 beat Roku's score of 0.67 indicating that Alphabet is being referred to more favorably in the media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Alphabet
95 Very Positive mention(s)
7 Positive mention(s)
26 Neutral mention(s)
9 Negative mention(s)
2 Very Negative mention(s)
Positive
Roku
10 Very Positive mention(s)
4 Positive mention(s)
3 Neutral mention(s)
0 Negative mention(s)
1 Very Negative mention(s)
Positive

Alphabet has higher revenue and earnings than Roku. Alphabet is trading at a lower price-to-earnings ratio than Roku, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Alphabet$402.84B10.68$132.17B$13.1127.08
Roku$4.74B4.38$88.36M$1.33105.78

Alphabet has a net margin of 37.92% compared to Roku's net margin of 4.06%. Alphabet's return on equity of 38.99% beat Roku's return on equity.

Company Net Margins Return on Equity Return on Assets
Alphabet37.92% 38.99% 27.41%
Roku 4.06%7.64%4.61%

Alphabet presently has a consensus target price of $378.53, indicating a potential upside of 6.62%. Roku has a consensus target price of $153.71, indicating a potential upside of 9.25%. Given Roku's higher probable upside, analysts clearly believe Roku is more favorable than Alphabet.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Alphabet
0 Sell rating(s)
4 Hold rating(s)
27 Buy rating(s)
5 Strong Buy rating(s)
3.03
Roku
0 Sell rating(s)
16 Hold rating(s)
11 Buy rating(s)
0 Strong Buy rating(s)
2.41

27.3% of Alphabet shares are held by institutional investors. Comparatively, 86.3% of Roku shares are held by institutional investors. 13.0% of Alphabet shares are held by insiders. Comparatively, 13.5% of Roku shares are held by insiders. Strong institutional ownership is an indication that large money managers, endowments and hedge funds believe a stock is poised for long-term growth.

Summary

Alphabet beats Roku on 12 of the 17 factors compared between the two stocks.

How does Roku compare to Alphabet?

Roku (NASDAQ:ROKU) and Alphabet (NASDAQ:GOOGL) are related large-cap companies, but which is the better business? We will contrast the two companies based on the strength of their risk, analyst recommendations, institutional ownership, valuation, profitability, media sentiment, earnings and dividends.

In the previous week, Alphabet had 116 more articles in the media than Roku. MarketBeat recorded 137 mentions for Alphabet and 21 mentions for Roku. Alphabet's average media sentiment score of 1.09 beat Roku's score of 0.67 indicating that Alphabet is being referred to more favorably in the news media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Roku
10 Very Positive mention(s)
4 Positive mention(s)
3 Neutral mention(s)
0 Negative mention(s)
1 Very Negative mention(s)
Positive
Alphabet
101 Very Positive mention(s)
4 Positive mention(s)
21 Neutral mention(s)
8 Negative mention(s)
1 Very Negative mention(s)
Positive

Alphabet has a net margin of 37.92% compared to Roku's net margin of 4.06%. Alphabet's return on equity of 38.99% beat Roku's return on equity.

Company Net Margins Return on Equity Return on Assets
Roku4.06% 7.64% 4.61%
Alphabet 37.92%38.99%27.41%

Roku presently has a consensus target price of $153.71, suggesting a potential upside of 9.25%. Alphabet has a consensus target price of $413.92, suggesting a potential upside of 15.89%. Given Alphabet's stronger consensus rating and higher probable upside, analysts plainly believe Alphabet is more favorable than Roku.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Roku
0 Sell rating(s)
16 Hold rating(s)
11 Buy rating(s)
0 Strong Buy rating(s)
2.41
Alphabet
0 Sell rating(s)
5 Hold rating(s)
47 Buy rating(s)
2 Strong Buy rating(s)
2.94

86.3% of Roku shares are owned by institutional investors. Comparatively, 40.0% of Alphabet shares are owned by institutional investors. 13.5% of Roku shares are owned by company insiders. Comparatively, 11.6% of Alphabet shares are owned by company insiders. Strong institutional ownership is an indication that hedge funds, endowments and large money managers believe a stock will outperform the market over the long term.

Alphabet has higher revenue and earnings than Roku. Alphabet is trading at a lower price-to-earnings ratio than Roku, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Roku$4.74B4.38$88.36M$1.33105.78
Alphabet$402.84B10.74$132.17B$13.1127.24

Roku has a beta of 2.01, suggesting that its share price is 101% more volatile than the broader market. Comparatively, Alphabet has a beta of 1.24, suggesting that its share price is 24% more volatile than the broader market.

Summary

Alphabet beats Roku on 13 of the 17 factors compared between the two stocks.

How does Roku compare to Netflix?

Netflix (NASDAQ:NFLX) and Roku (NASDAQ:ROKU) are both large-cap consumer discretionary companies, but which is the superior stock? We will contrast the two businesses based on the strength of their valuation, analyst recommendations, media sentiment, dividends, earnings, profitability, risk and institutional ownership.

Netflix presently has a consensus price target of $113.65, suggesting a potential upside of 54.90%. Roku has a consensus price target of $153.71, suggesting a potential upside of 9.25%. Given Netflix's stronger consensus rating and higher probable upside, equities analysts clearly believe Netflix is more favorable than Roku.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Netflix
1 Sell rating(s)
15 Hold rating(s)
34 Buy rating(s)
2 Strong Buy rating(s)
2.71
Roku
0 Sell rating(s)
16 Hold rating(s)
11 Buy rating(s)
0 Strong Buy rating(s)
2.41

Netflix has a net margin of 28.52% compared to Roku's net margin of 4.06%. Netflix's return on equity of 40.92% beat Roku's return on equity.

Company Net Margins Return on Equity Return on Assets
Netflix28.52% 40.92% 19.79%
Roku 4.06%7.64%4.61%

Netflix has higher revenue and earnings than Roku. Netflix is trading at a lower price-to-earnings ratio than Roku, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Netflix$45.18B6.84$10.98B$3.1023.67
Roku$4.74B4.38$88.36M$1.33105.78

Netflix has a beta of 1.52, suggesting that its stock price is 52% more volatile than the broader market. Comparatively, Roku has a beta of 2.01, suggesting that its stock price is 101% more volatile than the broader market.

80.9% of Netflix shares are held by institutional investors. Comparatively, 86.3% of Roku shares are held by institutional investors. 1.2% of Netflix shares are held by company insiders. Comparatively, 13.5% of Roku shares are held by company insiders. Strong institutional ownership is an indication that hedge funds, large money managers and endowments believe a company will outperform the market over the long term.

In the previous week, Netflix had 130 more articles in the media than Roku. MarketBeat recorded 151 mentions for Netflix and 21 mentions for Roku. Roku's average media sentiment score of 0.67 beat Netflix's score of 0.66 indicating that Roku is being referred to more favorably in the news media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Netflix
73 Very Positive mention(s)
18 Positive mention(s)
37 Neutral mention(s)
15 Negative mention(s)
7 Very Negative mention(s)
Positive
Roku
10 Very Positive mention(s)
4 Positive mention(s)
3 Neutral mention(s)
0 Negative mention(s)
1 Very Negative mention(s)
Positive

Summary

Netflix beats Roku on 12 of the 17 factors compared between the two stocks.

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New MarketBeat Followers Over Time

This chart shows the number of new MarketBeat users adding ROKU and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period.
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Media Sentiment Over Time

This chart shows the average media sentiment of NASDAQ and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.
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ROKU vs. The Competition

MetricRokuBRDCST IndustryDiscretionary SectorNASDAQ Exchange
Market Cap$20.74B$16.20B$7.24B$12.65B
Dividend YieldN/A5.62%3.02%8.01%
P/E Ratio105.7820.1320.3024.51
Price / Sales4.381.144.0485.11
Price / Cash48.497.2213.4349.38
Price / Book7.822.793.796.43
Net Income$88.36M$302.34M$246.03M$331.16M
7 Day Performance-1.10%-3.44%-0.94%-1.34%
1 Month Performance-2.07%-4.67%-1.64%0.52%
1 Year Performance58.10%24.19%-1.36%22.23%

Roku Competitors List

CompanyMarketRankShare PriceAnalysts' Price Target1Y Price PerformanceMarket CapRevenueP/E RatioEmployee CountIndicator(s)
ROKU
Roku
3.924 of 5 stars
$140.69
flat
$153.71
+9.3%
+58.1%$20.74B$4.74B105.783,600
AAPL
Apple
4.2253 of 5 stars
$312.66
+1.3%
$314.85
+0.7%
+49.3%$4.59T$416.16B37.81166,000
AMZN
Amazon.com
4.789 of 5 stars
$244.16
+0.6%
$312.79
+28.1%
+9.0%$2.63T$742.78B29.211,576,000
GOOG
Alphabet
4.0153 of 5 stars
$364.90
+2.4%
$376.19
+3.1%
+95.8%$4.42T$402.84B27.83190,200
GOOGL
Alphabet
4.6371 of 5 stars
$366.46
+1.8%
$413.54
+12.8%
+98.2%$4.44T$402.84B27.95190,820

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This page (NASDAQ:ROKU) was last updated on 7/13/2026 by MarketBeat.com Staff.
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