Go Pro

Roku (ROKU) Competitors

Roku logo
$151.51 +0.25 (+0.17%)
As of 09:48 AM Eastern
This is a fair market value price provided by Massive. Learn more.

ROKU vs. AAPL, AMZN, GOOG, GOOGL, and NFLX

Should you buy Roku stock or one of its competitors? Roku's main competitors and comparable companies include Apple (AAPL), Amazon.com (AMZN), Alphabet (GOOG), Alphabet (GOOGL), and Netflix (NFLX). Companies are selected based on similarities in market, industry, and size.

How does Roku compare to Apple?

Apple (NASDAQ:AAPL) and Roku (NASDAQ:ROKU) are related large-cap companies, but which is the better stock? We will compare the two companies based on the strength of their dividends, earnings, analyst recommendations, risk, media sentiment, profitability, valuation and institutional ownership.

67.7% of Apple shares are held by institutional investors. Comparatively, 86.3% of Roku shares are held by institutional investors. 0.1% of Apple shares are held by company insiders. Comparatively, 13.5% of Roku shares are held by company insiders. Strong institutional ownership is an indication that hedge funds, endowments and large money managers believe a stock is poised for long-term growth.

Apple presently has a consensus target price of $340.02, indicating a potential upside of 2.58%. Roku has a consensus target price of $156.17, indicating a potential upside of 3.07%. Given Roku's higher possible upside, analysts plainly believe Roku is more favorable than Apple.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Apple
2 Sell rating(s)
13 Hold rating(s)
26 Buy rating(s)
1 Strong Buy rating(s)
2.62
Roku
0 Sell rating(s)
19 Hold rating(s)
7 Buy rating(s)
1 Strong Buy rating(s)
2.33

Apple has a beta of 1.07, suggesting that its stock price is 7% more volatile than the broader market. Comparatively, Roku has a beta of 2.05, suggesting that its stock price is 105% more volatile than the broader market.

Apple has a net margin of 27.62% compared to Roku's net margin of 6.82%. Apple's return on equity of 135.46% beat Roku's return on equity.

Company Net Margins Return on Equity Return on Assets
Apple27.62% 135.46% 34.11%
Roku 6.82%13.73%8.34%

In the previous week, Apple had 346 more articles in the media than Roku. MarketBeat recorded 357 mentions for Apple and 11 mentions for Roku. Apple's average media sentiment score of 1.06 beat Roku's score of 0.37 indicating that Apple is being referred to more favorably in the media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Apple
247 Very Positive mention(s)
32 Positive mention(s)
44 Neutral mention(s)
23 Negative mention(s)
10 Very Negative mention(s)
Positive
Roku
3 Very Positive mention(s)
2 Positive mention(s)
4 Neutral mention(s)
2 Negative mention(s)
0 Very Negative mention(s)
Neutral

Apple has higher revenue and earnings than Roku. Apple is trading at a lower price-to-earnings ratio than Roku, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Apple$416.16B11.62$112.01B$8.7238.01
Roku$4.74B4.75$88.36M$2.3464.75

Summary

Apple beats Roku on 11 of the 16 factors compared between the two stocks.

How does Roku compare to Amazon.com?

Roku (NASDAQ:ROKU) and Amazon.com (NASDAQ:AMZN) are related large-cap companies, but which is the superior business? We will compare the two companies based on the strength of their media sentiment, analyst recommendations, profitability, risk, valuation, earnings, institutional ownership and dividends.

86.3% of Roku shares are owned by institutional investors. Comparatively, 72.2% of Amazon.com shares are owned by institutional investors. 13.5% of Roku shares are owned by company insiders. Comparatively, 8.9% of Amazon.com shares are owned by company insiders. Strong institutional ownership is an indication that large money managers, hedge funds and endowments believe a stock is poised for long-term growth.

Amazon.com has a net margin of 17.44% compared to Roku's net margin of 6.82%. Amazon.com's return on equity of 18.00% beat Roku's return on equity.

Company Net Margins Return on Equity Return on Assets
Roku6.82% 13.73% 8.34%
Amazon.com 17.44%18.00%8.97%

Roku presently has a consensus target price of $156.17, indicating a potential upside of 3.07%. Amazon.com has a consensus target price of $321.63, indicating a potential upside of 27.42%. Given Amazon.com's stronger consensus rating and higher possible upside, analysts plainly believe Amazon.com is more favorable than Roku.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Roku
0 Sell rating(s)
19 Hold rating(s)
7 Buy rating(s)
1 Strong Buy rating(s)
2.33
Amazon.com
0 Sell rating(s)
3 Hold rating(s)
56 Buy rating(s)
0 Strong Buy rating(s)
2.95

In the previous week, Amazon.com had 317 more articles in the media than Roku. MarketBeat recorded 328 mentions for Amazon.com and 11 mentions for Roku. Amazon.com's average media sentiment score of 0.92 beat Roku's score of 0.37 indicating that Amazon.com is being referred to more favorably in the news media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Roku
3 Very Positive mention(s)
2 Positive mention(s)
4 Neutral mention(s)
2 Negative mention(s)
0 Very Negative mention(s)
Neutral
Amazon.com
201 Very Positive mention(s)
41 Positive mention(s)
39 Neutral mention(s)
30 Negative mention(s)
16 Very Negative mention(s)
Positive

Roku has a beta of 2.05, indicating that its share price is 105% more volatile than the broader market. Comparatively, Amazon.com has a beta of 1.45, indicating that its share price is 45% more volatile than the broader market.

Amazon.com has higher revenue and earnings than Roku. Amazon.com is trading at a lower price-to-earnings ratio than Roku, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Roku$4.74B4.75$88.36M$2.3464.75
Amazon.com$716.92B3.80$77.67B$12.4320.31

Summary

Amazon.com beats Roku on 11 of the 17 factors compared between the two stocks.

How does Roku compare to Alphabet?

Roku (NASDAQ:ROKU) and Alphabet (NASDAQ:GOOG) are both large-cap communication services companies, but which is the better investment? We will compare the two companies based on the strength of their profitability, institutional ownership, analyst recommendations, dividends, risk, earnings, valuation and media sentiment.

86.3% of Roku shares are held by institutional investors. Comparatively, 27.3% of Alphabet shares are held by institutional investors. 13.5% of Roku shares are held by insiders. Comparatively, 13.0% of Alphabet shares are held by insiders. Strong institutional ownership is an indication that endowments, hedge funds and large money managers believe a company will outperform the market over the long term.

Alphabet has higher revenue and earnings than Roku. Alphabet is trading at a lower price-to-earnings ratio than Roku, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Roku$4.74B4.75$88.36M$2.3464.75
Alphabet$402.84B10.36$132.17B$19.9117.13

Roku has a beta of 2.05, meaning that its share price is 105% more volatile than the broader market. Comparatively, Alphabet has a beta of 1.19, meaning that its share price is 19% more volatile than the broader market.

Alphabet has a net margin of 54.77% compared to Roku's net margin of 6.82%. Alphabet's return on equity of 51.32% beat Roku's return on equity.

Company Net Margins Return on Equity Return on Assets
Roku6.82% 13.73% 8.34%
Alphabet 54.77%51.32%35.42%

In the previous week, Alphabet had 125 more articles in the media than Roku. MarketBeat recorded 136 mentions for Alphabet and 11 mentions for Roku. Alphabet's average media sentiment score of 0.44 beat Roku's score of 0.37 indicating that Alphabet is being referred to more favorably in the news media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Roku
3 Very Positive mention(s)
2 Positive mention(s)
4 Neutral mention(s)
2 Negative mention(s)
0 Very Negative mention(s)
Neutral
Alphabet
57 Very Positive mention(s)
13 Positive mention(s)
39 Neutral mention(s)
24 Negative mention(s)
2 Very Negative mention(s)
Neutral

Roku currently has a consensus target price of $156.17, indicating a potential upside of 3.07%. Alphabet has a consensus target price of $419.93, indicating a potential upside of 23.11%. Given Alphabet's stronger consensus rating and higher probable upside, analysts clearly believe Alphabet is more favorable than Roku.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Roku
0 Sell rating(s)
19 Hold rating(s)
7 Buy rating(s)
1 Strong Buy rating(s)
2.33
Alphabet
0 Sell rating(s)
4 Hold rating(s)
34 Buy rating(s)
6 Strong Buy rating(s)
3.05

Summary

Alphabet beats Roku on 13 of the 17 factors compared between the two stocks.

How does Roku compare to Alphabet?

Roku (NASDAQ:ROKU) and Alphabet (NASDAQ:GOOGL) are both large-cap communication services companies, but which is the superior business? We will contrast the two businesses based on the strength of their institutional ownership, media sentiment, earnings, risk, profitability, dividends, valuation and analyst recommendations.

86.3% of Roku shares are owned by institutional investors. Comparatively, 40.0% of Alphabet shares are owned by institutional investors. 13.5% of Roku shares are owned by company insiders. Comparatively, 11.6% of Alphabet shares are owned by company insiders. Strong institutional ownership is an indication that hedge funds, endowments and large money managers believe a company will outperform the market over the long term.

Roku has a beta of 2.05, indicating that its share price is 105% more volatile than the broader market. Comparatively, Alphabet has a beta of 1.21, indicating that its share price is 21% more volatile than the broader market.

Alphabet has a net margin of 54.77% compared to Roku's net margin of 6.82%. Alphabet's return on equity of 51.32% beat Roku's return on equity.

Company Net Margins Return on Equity Return on Assets
Roku6.82% 13.73% 8.34%
Alphabet 54.77%51.32%35.42%

Roku currently has a consensus price target of $156.17, indicating a potential upside of 3.07%. Alphabet has a consensus price target of $425.60, indicating a potential upside of 23.71%. Given Alphabet's stronger consensus rating and higher possible upside, analysts clearly believe Alphabet is more favorable than Roku.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Roku
0 Sell rating(s)
19 Hold rating(s)
7 Buy rating(s)
1 Strong Buy rating(s)
2.33
Alphabet
0 Sell rating(s)
4 Hold rating(s)
46 Buy rating(s)
5 Strong Buy rating(s)
3.02

In the previous week, Alphabet had 106 more articles in the media than Roku. MarketBeat recorded 117 mentions for Alphabet and 11 mentions for Roku. Roku's average media sentiment score of 0.37 beat Alphabet's score of 0.32 indicating that Roku is being referred to more favorably in the media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Roku
3 Very Positive mention(s)
2 Positive mention(s)
4 Neutral mention(s)
2 Negative mention(s)
0 Very Negative mention(s)
Neutral
Alphabet
41 Very Positive mention(s)
14 Positive mention(s)
36 Neutral mention(s)
23 Negative mention(s)
2 Very Negative mention(s)
Neutral

Alphabet has higher revenue and earnings than Roku. Alphabet is trading at a lower price-to-earnings ratio than Roku, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Roku$4.74B4.75$88.36M$2.3464.75
Alphabet$402.84B10.44$132.17B$19.9117.28

Summary

Alphabet beats Roku on 12 of the 17 factors compared between the two stocks.

How does Roku compare to Netflix?

Roku (NASDAQ:ROKU) and Netflix (NASDAQ:NFLX) are both large-cap communication services companies, but which is the superior business? We will compare the two businesses based on the strength of their risk, profitability, dividends, institutional ownership, valuation, analyst recommendations, earnings and media sentiment.

Roku presently has a consensus target price of $156.17, suggesting a potential upside of 3.07%. Netflix has a consensus target price of $95.27, suggesting a potential upside of 40.62%. Given Netflix's stronger consensus rating and higher possible upside, analysts plainly believe Netflix is more favorable than Roku.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Roku
0 Sell rating(s)
19 Hold rating(s)
7 Buy rating(s)
1 Strong Buy rating(s)
2.33
Netflix
2 Sell rating(s)
15 Hold rating(s)
34 Buy rating(s)
4 Strong Buy rating(s)
2.73

86.3% of Roku shares are owned by institutional investors. Comparatively, 80.9% of Netflix shares are owned by institutional investors. 13.5% of Roku shares are owned by company insiders. Comparatively, 1.2% of Netflix shares are owned by company insiders. Strong institutional ownership is an indication that large money managers, hedge funds and endowments believe a company will outperform the market over the long term.

Netflix has higher revenue and earnings than Roku. Netflix is trading at a lower price-to-earnings ratio than Roku, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Roku$4.74B4.75$88.36M$2.3464.75
Netflix$45.18B6.24$10.98B$3.1821.31

Netflix has a net margin of 28.22% compared to Roku's net margin of 6.82%. Netflix's return on equity of 40.02% beat Roku's return on equity.

Company Net Margins Return on Equity Return on Assets
Roku6.82% 13.73% 8.34%
Netflix 28.22%40.02%19.81%

In the previous week, Netflix had 98 more articles in the media than Roku. MarketBeat recorded 109 mentions for Netflix and 11 mentions for Roku. Roku's average media sentiment score of 0.37 beat Netflix's score of 0.21 indicating that Roku is being referred to more favorably in the media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Roku
3 Very Positive mention(s)
2 Positive mention(s)
4 Neutral mention(s)
2 Negative mention(s)
0 Very Negative mention(s)
Neutral
Netflix
20 Very Positive mention(s)
26 Positive mention(s)
25 Neutral mention(s)
23 Negative mention(s)
13 Very Negative mention(s)
Neutral

Roku has a beta of 2.05, indicating that its share price is 105% more volatile than the broader market. Comparatively, Netflix has a beta of 1.62, indicating that its share price is 62% more volatile than the broader market.

Summary

Netflix beats Roku on 12 of the 17 factors compared between the two stocks.

Get Roku News Delivered to You Automatically

Sign up to receive the latest news and ratings for ROKU and its competitors with MarketBeat's FREE daily newsletter.

Subscribe Now
SMS is currently available in Australia, Belgium, Canada, France, Germany, Ireland, Italy, New Zealand, the Netherlands, Singapore, South Africa, Spain, Switzerland, the United Kingdom, and the United States. By entering your phone number and clicking the sign-up button, you agree to receive periodic text messages from MarketBeat at the phone number you submitted, including texts that may be sent using an automatic telephone dialing system. Message and data rates may apply. Message frequency will vary. Messages will consist of stock alerts, news stories, and partner advertisements/offers. Consent is not a condition of the purchase of any goods or services. Text HELP for help/customer support. Unsubscribe at any time by replying "STOP" to any text message that you receive from MarketBeat or by visiting our mailing preferences page. Read our full terms of service and privacy policy.

New MarketBeat Followers Over Time

This chart shows the number of new MarketBeat users adding ROKU and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period.
Skip Chart

Media Sentiment Over Time

This chart shows the average media sentiment of NASDAQ and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.
Skip Chart

ROKU vs. The Competition

MetricRokuEntertainment IndustryCommunication Services SectorNASDAQ Exchange
Market Cap$22.49B$10.15B$33.83B$13.08B
Dividend YieldN/A3.84%5.53%15.88%
P/E Ratio64.7526.4822.5625.80
Price / Sales4.75113.4062.3990.99
Price / Cash52.4934.9420.2551.29
Price / Book8.436.5612.136.26
Net Income$88.36M$74.73M$1.12B$360.95M
7 Day Performance-0.77%-1.82%-1.47%-1.81%
1 Month Performance-3.93%-2.62%-3.62%-4.03%
1 Year Performance45.91%-13.89%-9.12%2.18%

Roku Competitors List

CompanyMarketRankShare PriceAnalysts' Price Target1Y Price PerformanceMarket CapRevenueP/E RatioEmployee CountIndicator(s)
ROKU
Roku
2.7935 of 5 stars
$151.51
+0.2%
$156.17
+3.1%
+46.0%$22.49B$4.74B64.753,600
AAPL
Apple
4.6153 of 5 stars
$338.40
-0.8%
$340.14
+0.5%
+29.3%$4.94T$416.16B38.81166,000
AMZN
Amazon.com
4.9811 of 5 stars
$246.15
-1.4%
$321.19
+30.5%
+12.5%$2.66T$716.92B19.801,576,000
GOOG
Alphabet
4.566 of 5 stars
$339.16
-0.6%
$419.93
+23.8%
+36.4%$4.15T$402.84B17.03198,933
GOOGL
Alphabet
4.6942 of 5 stars
$342.75
-0.3%
$425.60
+24.2%
+38.1%$4.19T$402.84B17.21198,933

Related Companies and Tools


This page (NASDAQ:ROKU) was last updated on 10/2/2026 by MarketBeat.com Staff.
From Our Partners