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Roku (ROKU) Competitors

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$145.01 -0.08 (-0.06%)
Closing price 07/31/2026 04:00 PM Eastern
Extended Trading
$144.61 -0.40 (-0.27%)
As of 07/31/2026 07:46 PM Eastern
Extended trading is trading that happens on electronic markets outside of regular trading hours. This is a fair market value extended hours price provided by Massive. Learn more.

ROKU vs. AAPL, AMZN, GOOG, GOOGL, and NFLX

Should you buy Roku stock or one of its competitors? MarketBeat compares Roku with other companies and stocks that may be similar based on industry, sector, market capitalization, business model, investor interest, or shared news coverage. Companies and stocks commonly compared with Roku include Apple (AAPL), Amazon.com (AMZN), Alphabet (GOOG), Alphabet (GOOGL), and Netflix (NFLX).

How does Roku compare to Apple?

Roku (NASDAQ:ROKU) and Apple (NASDAQ:AAPL) are related large-cap companies, but which is the superior business? We will compare the two companies based on the strength of their dividends, analyst recommendations, earnings, risk, profitability, media sentiment, valuation and institutional ownership.

86.3% of Roku shares are owned by institutional investors. Comparatively, 67.7% of Apple shares are owned by institutional investors. 13.5% of Roku shares are owned by insiders. Comparatively, 0.1% of Apple shares are owned by insiders. Strong institutional ownership is an indication that hedge funds, endowments and large money managers believe a company is poised for long-term growth.

In the previous week, Apple had 422 more articles in the media than Roku. MarketBeat recorded 450 mentions for Apple and 28 mentions for Roku. Roku's average media sentiment score of 0.80 beat Apple's score of 0.57 indicating that Roku is being referred to more favorably in the media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Roku
15 Very Positive mention(s)
3 Positive mention(s)
6 Neutral mention(s)
4 Negative mention(s)
0 Very Negative mention(s)
Positive
Apple
210 Very Positive mention(s)
80 Positive mention(s)
71 Neutral mention(s)
55 Negative mention(s)
24 Very Negative mention(s)
Positive

Roku presently has a consensus target price of $155.13, suggesting a potential upside of 6.98%. Apple has a consensus target price of $331.60, suggesting a potential upside of 7.35%. Given Apple's stronger consensus rating and higher probable upside, analysts clearly believe Apple is more favorable than Roku.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Roku
0 Sell rating(s)
17 Hold rating(s)
10 Buy rating(s)
0 Strong Buy rating(s)
2.37
Apple
2 Sell rating(s)
10 Hold rating(s)
22 Buy rating(s)
1 Strong Buy rating(s)
2.63

Roku has a beta of 2.01, suggesting that its stock price is 101% more volatile than the broader market. Comparatively, Apple has a beta of 1.09, suggesting that its stock price is 9% more volatile than the broader market.

Apple has a net margin of 27.62% compared to Roku's net margin of 4.06%. Apple's return on equity of 135.46% beat Roku's return on equity.

Company Net Margins Return on Equity Return on Assets
Roku4.06% 7.64% 4.61%
Apple 27.62%135.46%34.11%

Apple has higher revenue and earnings than Roku. Apple is trading at a lower price-to-earnings ratio than Roku, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Roku$4.74B4.51$88.36M$1.33109.03
Apple$416.16B10.90$112.01B$8.7235.43

Summary

Apple beats Roku on 12 of the 17 factors compared between the two stocks.

How does Roku compare to Amazon.com?

Roku (NASDAQ:ROKU) and Amazon.com (NASDAQ:AMZN) are related large-cap companies, but which is the better investment? We will contrast the two businesses based on the strength of their earnings, institutional ownership, valuation, risk, media sentiment, dividends, profitability and analyst recommendations.

86.3% of Roku shares are held by institutional investors. Comparatively, 72.2% of Amazon.com shares are held by institutional investors. 13.5% of Roku shares are held by company insiders. Comparatively, 8.9% of Amazon.com shares are held by company insiders. Strong institutional ownership is an indication that hedge funds, large money managers and endowments believe a stock is poised for long-term growth.

Amazon.com has higher revenue and earnings than Roku. Amazon.com is trading at a lower price-to-earnings ratio than Roku, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Roku$4.74B4.51$88.36M$1.33109.03
Amazon.com$716.92B4.07$77.67B$8.3632.49

Amazon.com has a net margin of 17.44% compared to Roku's net margin of 4.06%. Amazon.com's return on equity of 18.00% beat Roku's return on equity.

Company Net Margins Return on Equity Return on Assets
Roku4.06% 7.64% 4.61%
Amazon.com 17.44%18.00%8.97%

Roku has a beta of 2.01, meaning that its stock price is 101% more volatile than the broader market. Comparatively, Amazon.com has a beta of 1.45, meaning that its stock price is 45% more volatile than the broader market.

In the previous week, Amazon.com had 426 more articles in the media than Roku. MarketBeat recorded 454 mentions for Amazon.com and 28 mentions for Roku. Roku's average media sentiment score of 0.80 beat Amazon.com's score of 0.79 indicating that Roku is being referred to more favorably in the media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Roku
15 Very Positive mention(s)
3 Positive mention(s)
6 Neutral mention(s)
4 Negative mention(s)
0 Very Negative mention(s)
Positive
Amazon.com
233 Very Positive mention(s)
96 Positive mention(s)
66 Neutral mention(s)
35 Negative mention(s)
7 Very Negative mention(s)
Positive

Roku currently has a consensus target price of $155.13, suggesting a potential upside of 6.98%. Amazon.com has a consensus target price of $322.12, suggesting a potential upside of 18.61%. Given Amazon.com's stronger consensus rating and higher possible upside, analysts plainly believe Amazon.com is more favorable than Roku.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Roku
0 Sell rating(s)
17 Hold rating(s)
10 Buy rating(s)
0 Strong Buy rating(s)
2.37
Amazon.com
0 Sell rating(s)
3 Hold rating(s)
56 Buy rating(s)
0 Strong Buy rating(s)
2.95

Summary

Amazon.com beats Roku on 10 of the 16 factors compared between the two stocks.

How does Roku compare to Alphabet?

Alphabet (NASDAQ:GOOG) and Roku (NASDAQ:ROKU) are both large-cap communication services companies, but which is the superior investment? We will compare the two businesses based on the strength of their profitability, risk, institutional ownership, earnings, dividends, analyst recommendations, valuation and media sentiment.

In the previous week, Alphabet had 248 more articles in the media than Roku. MarketBeat recorded 276 mentions for Alphabet and 28 mentions for Roku. Alphabet's average media sentiment score of 0.88 beat Roku's score of 0.80 indicating that Alphabet is being referred to more favorably in the media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Alphabet
177 Very Positive mention(s)
20 Positive mention(s)
34 Neutral mention(s)
24 Negative mention(s)
4 Very Negative mention(s)
Positive
Roku
15 Very Positive mention(s)
3 Positive mention(s)
6 Neutral mention(s)
4 Negative mention(s)
0 Very Negative mention(s)
Positive

Alphabet presently has a consensus target price of $410.09, indicating a potential upside of 14.98%. Roku has a consensus target price of $155.13, indicating a potential upside of 6.98%. Given Alphabet's stronger consensus rating and higher possible upside, equities research analysts clearly believe Alphabet is more favorable than Roku.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Alphabet
0 Sell rating(s)
3 Hold rating(s)
29 Buy rating(s)
7 Strong Buy rating(s)
3.10
Roku
0 Sell rating(s)
17 Hold rating(s)
10 Buy rating(s)
0 Strong Buy rating(s)
2.37

Alphabet has higher revenue and earnings than Roku. Alphabet is trading at a lower price-to-earnings ratio than Roku, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Alphabet$402.84B10.83$132.17B$19.9117.91
Roku$4.74B4.51$88.36M$1.33109.03

Alphabet has a net margin of 54.77% compared to Roku's net margin of 4.06%. Alphabet's return on equity of 51.32% beat Roku's return on equity.

Company Net Margins Return on Equity Return on Assets
Alphabet54.77% 51.32% 35.42%
Roku 4.06%7.64%4.61%

Alphabet has a beta of 1.23, meaning that its stock price is 23% more volatile than the broader market. Comparatively, Roku has a beta of 2.01, meaning that its stock price is 101% more volatile than the broader market.

27.3% of Alphabet shares are held by institutional investors. Comparatively, 86.3% of Roku shares are held by institutional investors. 13.0% of Alphabet shares are held by company insiders. Comparatively, 13.5% of Roku shares are held by company insiders. Strong institutional ownership is an indication that hedge funds, endowments and large money managers believe a stock will outperform the market over the long term.

Summary

Alphabet beats Roku on 13 of the 17 factors compared between the two stocks.

How does Roku compare to Alphabet?

Alphabet (NASDAQ:GOOGL) and Roku (NASDAQ:ROKU) are both large-cap communication services companies, but which is the better stock? We will contrast the two businesses based on the strength of their earnings, dividends, profitability, analyst recommendations, institutional ownership, media sentiment, risk and valuation.

Alphabet presently has a consensus target price of $419.86, indicating a potential upside of 17.90%. Roku has a consensus target price of $155.13, indicating a potential upside of 6.98%. Given Alphabet's stronger consensus rating and higher probable upside, research analysts plainly believe Alphabet is more favorable than Roku.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Alphabet
0 Sell rating(s)
4 Hold rating(s)
44 Buy rating(s)
6 Strong Buy rating(s)
3.04
Roku
0 Sell rating(s)
17 Hold rating(s)
10 Buy rating(s)
0 Strong Buy rating(s)
2.37

Alphabet has a net margin of 54.77% compared to Roku's net margin of 4.06%. Alphabet's return on equity of 51.32% beat Roku's return on equity.

Company Net Margins Return on Equity Return on Assets
Alphabet54.77% 51.32% 35.42%
Roku 4.06%7.64%4.61%

Alphabet has a beta of 1.24, indicating that its stock price is 24% more volatile than the broader market. Comparatively, Roku has a beta of 2.01, indicating that its stock price is 101% more volatile than the broader market.

In the previous week, Alphabet had 211 more articles in the media than Roku. MarketBeat recorded 239 mentions for Alphabet and 28 mentions for Roku. Alphabet's average media sentiment score of 0.84 beat Roku's score of 0.80 indicating that Alphabet is being referred to more favorably in the media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Alphabet
155 Very Positive mention(s)
9 Positive mention(s)
30 Neutral mention(s)
28 Negative mention(s)
1 Very Negative mention(s)
Positive
Roku
15 Very Positive mention(s)
3 Positive mention(s)
6 Neutral mention(s)
4 Negative mention(s)
0 Very Negative mention(s)
Positive

40.0% of Alphabet shares are held by institutional investors. Comparatively, 86.3% of Roku shares are held by institutional investors. 11.6% of Alphabet shares are held by company insiders. Comparatively, 13.5% of Roku shares are held by company insiders. Strong institutional ownership is an indication that hedge funds, large money managers and endowments believe a company will outperform the market over the long term.

Alphabet has higher revenue and earnings than Roku. Alphabet is trading at a lower price-to-earnings ratio than Roku, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Alphabet$402.84B10.81$132.17B$19.9117.89
Roku$4.74B4.51$88.36M$1.33109.03

Summary

Alphabet beats Roku on 13 of the 17 factors compared between the two stocks.

How does Roku compare to Netflix?

Roku (NASDAQ:ROKU) and Netflix (NASDAQ:NFLX) are both large-cap communication services companies, but which is the better investment? We will contrast the two businesses based on the strength of their valuation, media sentiment, risk, earnings, analyst recommendations, dividends, institutional ownership and profitability.

Netflix has a net margin of 28.22% compared to Roku's net margin of 4.06%. Netflix's return on equity of 40.02% beat Roku's return on equity.

Company Net Margins Return on Equity Return on Assets
Roku4.06% 7.64% 4.61%
Netflix 28.22%40.02%19.81%

Roku currently has a consensus target price of $155.13, indicating a potential upside of 6.98%. Netflix has a consensus target price of $103.48, indicating a potential upside of 44.31%. Given Netflix's stronger consensus rating and higher possible upside, analysts plainly believe Netflix is more favorable than Roku.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Roku
0 Sell rating(s)
17 Hold rating(s)
10 Buy rating(s)
0 Strong Buy rating(s)
2.37
Netflix
1 Sell rating(s)
17 Hold rating(s)
33 Buy rating(s)
4 Strong Buy rating(s)
2.73

Roku has a beta of 2.01, meaning that its stock price is 101% more volatile than the broader market. Comparatively, Netflix has a beta of 1.52, meaning that its stock price is 52% more volatile than the broader market.

In the previous week, Netflix had 76 more articles in the media than Roku. MarketBeat recorded 104 mentions for Netflix and 28 mentions for Roku. Roku's average media sentiment score of 0.80 beat Netflix's score of 0.72 indicating that Roku is being referred to more favorably in the media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Roku
15 Very Positive mention(s)
3 Positive mention(s)
6 Neutral mention(s)
4 Negative mention(s)
0 Very Negative mention(s)
Positive
Netflix
58 Very Positive mention(s)
12 Positive mention(s)
17 Neutral mention(s)
10 Negative mention(s)
6 Very Negative mention(s)
Positive

86.3% of Roku shares are held by institutional investors. Comparatively, 80.9% of Netflix shares are held by institutional investors. 13.5% of Roku shares are held by insiders. Comparatively, 1.2% of Netflix shares are held by insiders. Strong institutional ownership is an indication that hedge funds, large money managers and endowments believe a stock will outperform the market over the long term.

Netflix has higher revenue and earnings than Roku. Netflix is trading at a lower price-to-earnings ratio than Roku, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Roku$4.74B4.51$88.36M$1.33109.03
Netflix$45.18B6.61$10.98B$3.1822.55

Summary

Netflix beats Roku on 12 of the 17 factors compared between the two stocks.

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New MarketBeat Followers Over Time

This chart shows the number of new MarketBeat users adding ROKU and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period.
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Media Sentiment Over Time

This chart shows the average media sentiment of NASDAQ and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.
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ROKU vs. The Competition

MetricRokuEntertainment IndustryCommunication Services SectorNASDAQ Exchange
Market Cap$21.38B$10.34B$32.40B$12.47B
Dividend YieldN/A3.88%5.35%10.03%
P/E Ratio109.039.03207.1722.11
Price / Sales4.51110.3361.0990.03
Price / Cash49.9825.4519.5846.71
Price / Book8.075.5010.536.07
Net Income$88.36M$74.62M$1.11B$348.34M
7 Day Performance2.14%1.04%1.21%0.09%
1 Month Performance1.81%-1.23%-2.15%-5.17%
1 Year Performance81.31%-3.97%4.71%18.61%

Roku Competitors List

CompanyMarketRankShare PriceAnalysts' Price Target1Y Price PerformanceMarket CapRevenueP/E RatioEmployee CountIndicator(s)
ROKU
Roku
3.3713 of 5 stars
$145.01
-0.1%
$155.13
+7.0%
+81.3%$21.38B$4.74B109.033,600
AAPL
Apple
4.2669 of 5 stars
$336.91
+1.2%
$327.40
-2.8%
+52.6%$4.95T$416.16B40.74166,000
AMZN
Amazon.com
4.7747 of 5 stars
$231.39
-0.3%
$312.91
+35.2%
+26.5%$2.49T$716.92B27.681,576,000
GOOG
Alphabet
4.6423 of 5 stars
$326.57
+2.3%
$410.09
+25.6%
+87.8%$3.96T$445.87B16.40190,200
GOOGL
Alphabet
4.7933 of 5 stars
$326.56
+2.1%
$419.86
+28.6%
+88.3%$3.96T$445.87B16.40190,820

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This page (NASDAQ:ROKU) was last updated on 8/2/2026 by MarketBeat.com Staff.
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