Roku (ROKU) Competitors

$127.01 -1.06 (-0.83%)

As of 03:23 PM Eastern

ROKU vs. AAPL, AMZN, GOOG, GOOGL, and NFLX

Should you buy Roku stock or one of its competitors? MarketBeat compares Roku with other companies and stocks that may be similar based on industry, sector, market capitalization, business model, investor interest, or shared news coverage. Companies and stocks commonly compared with Roku include Apple (AAPL), Amazon.com (AMZN), Alphabet (GOOG), Alphabet (GOOGL), and Netflix (NFLX).

How does Roku compare to Apple?

Roku (NASDAQ:ROKU) and Apple (NASDAQ:AAPL) are related large-cap companies, but which is the better investment? We will compare the two companies based on the strength of their earnings, media sentiment, profitability, valuation, institutional ownership, dividends, risk and analyst recommendations.

In the previous week, Apple had 243 more articles in the media than Roku. MarketBeat recorded 291 mentions for Apple and 48 mentions for Roku. Apple's average media sentiment score of 0.86 beat Roku's score of 0.43 indicating that Apple is being referred to more favorably in the news media.

Company	Very Positive	Positive	Neutral	Negative	Very Negative	Overall Sentiment
Roku	17 Very Positive mention(s)	9 Positive mention(s)	11 Neutral mention(s)	3 Negative mention(s)	2 Very Negative mention(s)	Neutral
Apple	173 Very Positive mention(s)	38 Positive mention(s)	49 Neutral mention(s)	23 Negative mention(s)	5 Very Negative mention(s)	Positive

Apple has higher revenue and earnings than Roku. Apple is trading at a lower price-to-earnings ratio than Roku, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Roku	$4.74B	3.95	$88.36M	$1.33	95.49
Apple	$416.16B	10.39	$112.01B	$8.27	35.60

Roku currently has a consensus target price of $143.42, suggesting a potential upside of 12.92%. Apple has a consensus target price of $305.74, suggesting a potential upside of 3.85%. Given Roku's stronger consensus rating and higher probable upside, analysts plainly believe Roku is more favorable than Apple.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Roku	0 Sell rating(s)	5 Hold rating(s)	21 Buy rating(s)	0 Strong Buy rating(s)	2.81
Apple	1 Sell rating(s)	11 Hold rating(s)	22 Buy rating(s)	1 Strong Buy rating(s)	2.66

Apple has a net margin of 27.15% compared to Roku's net margin of 4.06%. Apple's return on equity of 146.69% beat Roku's return on equity.

Company	Net Margins	Return on Equity	Return on Assets
Roku	4.06%	7.64%	4.61%
Apple	27.15%	146.69%	34.02%

86.3% of Roku shares are held by institutional investors. Comparatively, 67.7% of Apple shares are held by institutional investors. 13.5% of Roku shares are held by company insiders. Comparatively, 0.1% of Apple shares are held by company insiders. Strong institutional ownership is an indication that large money managers, endowments and hedge funds believe a stock will outperform the market over the long term.

Roku has a beta of 2.04, meaning that its stock price is 104% more volatile than the broader market. Comparatively, Apple has a beta of 1.06, meaning that its stock price is 6% more volatile than the broader market.

Summary

Apple beats Roku on 11 of the 17 factors compared between the two stocks.

How does Roku compare to Amazon.com?

Amazon.com (NASDAQ:AMZN) and Roku (NASDAQ:ROKU) are related large-cap companies, but which is the superior stock? We will contrast the two companies based on the strength of their media sentiment, profitability, dividends, valuation, institutional ownership, analyst recommendations, earnings and risk.

In the previous week, Amazon.com had 243 more articles in the media than Roku. MarketBeat recorded 291 mentions for Amazon.com and 48 mentions for Roku. Amazon.com's average media sentiment score of 0.85 beat Roku's score of 0.43 indicating that Amazon.com is being referred to more favorably in the media.

Company	Very Positive	Positive	Neutral	Negative	Very Negative	Overall Sentiment
Amazon.com	176 Very Positive mention(s)	56 Positive mention(s)	22 Neutral mention(s)	24 Negative mention(s)	7 Very Negative mention(s)	Positive
Roku	17 Very Positive mention(s)	9 Positive mention(s)	11 Neutral mention(s)	3 Negative mention(s)	2 Very Negative mention(s)	Neutral

Amazon.com has higher revenue and earnings than Roku. Amazon.com is trading at a lower price-to-earnings ratio than Roku, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Amazon.com	$716.92B	3.98	$77.67B	$8.36	31.71
Roku	$4.74B	3.95	$88.36M	$1.33	95.49

Amazon.com currently has a consensus price target of $313.09, indicating a potential upside of 18.10%. Roku has a consensus price target of $143.42, indicating a potential upside of 12.92%. Given Amazon.com's stronger consensus rating and higher possible upside, equities analysts clearly believe Amazon.com is more favorable than Roku.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Amazon.com	0 Sell rating(s)	3 Hold rating(s)	56 Buy rating(s)	0 Strong Buy rating(s)	2.95
Roku	0 Sell rating(s)	5 Hold rating(s)	21 Buy rating(s)	0 Strong Buy rating(s)	2.81

Amazon.com has a net margin of 12.22% compared to Roku's net margin of 4.06%. Amazon.com's return on equity of 19.92% beat Roku's return on equity.

Company	Net Margins	Return on Equity	Return on Assets
Amazon.com	12.22%	19.92%	9.86%
Roku	4.06%	7.64%	4.61%

72.2% of Amazon.com shares are owned by institutional investors. Comparatively, 86.3% of Roku shares are owned by institutional investors. 8.9% of Amazon.com shares are owned by company insiders. Comparatively, 13.5% of Roku shares are owned by company insiders. Strong institutional ownership is an indication that endowments, large money managers and hedge funds believe a stock will outperform the market over the long term.

Amazon.com has a beta of 1.46, meaning that its stock price is 46% more volatile than the broader market. Comparatively, Roku has a beta of 2.04, meaning that its stock price is 104% more volatile than the broader market.

Summary

Amazon.com beats Roku on 12 of the 16 factors compared between the two stocks.

How does Roku compare to Alphabet?

Alphabet (NASDAQ:GOOG) and Roku (NASDAQ:ROKU) are related large-cap companies, but which is the better investment? We will contrast the two businesses based on the strength of their profitability, media sentiment, dividends, institutional ownership, risk, valuation, analyst recommendations and earnings.

27.3% of Alphabet shares are owned by institutional investors. Comparatively, 86.3% of Roku shares are owned by institutional investors. 13.0% of Alphabet shares are owned by insiders. Comparatively, 13.5% of Roku shares are owned by insiders. Strong institutional ownership is an indication that endowments, hedge funds and large money managers believe a stock will outperform the market over the long term.

In the previous week, Alphabet had 169 more articles in the media than Roku. MarketBeat recorded 217 mentions for Alphabet and 48 mentions for Roku. Alphabet's average media sentiment score of 0.95 beat Roku's score of 0.43 indicating that Alphabet is being referred to more favorably in the media.

Company	Very Positive	Positive	Neutral	Negative	Very Negative	Overall Sentiment
Alphabet	152 Very Positive mention(s)	11 Positive mention(s)	33 Neutral mention(s)	14 Negative mention(s)	4 Very Negative mention(s)	Positive
Roku	17 Very Positive mention(s)	9 Positive mention(s)	11 Neutral mention(s)	3 Negative mention(s)	2 Very Negative mention(s)	Neutral

Alphabet has higher revenue and earnings than Roku. Alphabet is trading at a lower price-to-earnings ratio than Roku, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Alphabet	$402.84B	11.51	$132.17B	$13.11	29.18
Roku	$4.74B	3.95	$88.36M	$1.33	95.49

Alphabet has a net margin of 37.92% compared to Roku's net margin of 4.06%. Alphabet's return on equity of 38.99% beat Roku's return on equity.

Company	Net Margins	Return on Equity	Return on Assets
Alphabet	37.92%	38.99%	27.41%
Roku	4.06%	7.64%	4.61%

Alphabet currently has a consensus price target of $362.73, indicating a potential downside of 5.19%. Roku has a consensus price target of $143.42, indicating a potential upside of 12.92%. Given Roku's higher probable upside, analysts clearly believe Roku is more favorable than Alphabet.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Alphabet	0 Sell rating(s)	4 Hold rating(s)	28 Buy rating(s)	6 Strong Buy rating(s)	3.05
Roku	0 Sell rating(s)	5 Hold rating(s)	21 Buy rating(s)	0 Strong Buy rating(s)	2.81

Alphabet has a beta of 1.25, meaning that its share price is 25% more volatile than the broader market. Comparatively, Roku has a beta of 2.04, meaning that its share price is 104% more volatile than the broader market.

Summary

Alphabet beats Roku on 12 of the 17 factors compared between the two stocks.

How does Roku compare to Alphabet?

Alphabet (NASDAQ:GOOGL) and Roku (NASDAQ:ROKU) are related large-cap companies, but which is the better investment? We will contrast the two businesses based on the strength of their profitability, media sentiment, dividends, institutional ownership, risk, valuation, analyst recommendations and earnings.

Alphabet has a beta of 1.26, meaning that its share price is 26% more volatile than the broader market. Comparatively, Roku has a beta of 2.04, meaning that its share price is 104% more volatile than the broader market.

In the previous week, Alphabet had 133 more articles in the media than Roku. MarketBeat recorded 181 mentions for Alphabet and 48 mentions for Roku. Alphabet's average media sentiment score of 0.99 beat Roku's score of 0.43 indicating that Alphabet is being referred to more favorably in the media.

Company	Very Positive	Positive	Neutral	Negative	Very Negative	Overall Sentiment
Alphabet	132 Very Positive mention(s)	4 Positive mention(s)	27 Neutral mention(s)	12 Negative mention(s)	1 Very Negative mention(s)	Positive
Roku	17 Very Positive mention(s)	9 Positive mention(s)	11 Neutral mention(s)	3 Negative mention(s)	2 Very Negative mention(s)	Neutral

40.0% of Alphabet shares are owned by institutional investors. Comparatively, 86.3% of Roku shares are owned by institutional investors. 11.6% of Alphabet shares are owned by insiders. Comparatively, 13.5% of Roku shares are owned by insiders. Strong institutional ownership is an indication that endowments, hedge funds and large money managers believe a stock will outperform the market over the long term.

Alphabet has a net margin of 37.92% compared to Roku's net margin of 4.06%. Alphabet's return on equity of 38.99% beat Roku's return on equity.

Company	Net Margins	Return on Equity	Return on Assets
Alphabet	37.92%	38.99%	27.41%
Roku	4.06%	7.64%	4.61%

Alphabet currently has a consensus price target of $407.86, indicating a potential upside of 5.66%. Roku has a consensus price target of $143.42, indicating a potential upside of 12.92%. Given Roku's higher probable upside, analysts clearly believe Roku is more favorable than Alphabet.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Alphabet	0 Sell rating(s)	5 Hold rating(s)	47 Buy rating(s)	2 Strong Buy rating(s)	2.94
Roku	0 Sell rating(s)	5 Hold rating(s)	21 Buy rating(s)	0 Strong Buy rating(s)	2.81

Alphabet has higher revenue and earnings than Roku. Alphabet is trading at a lower price-to-earnings ratio than Roku, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Alphabet	$402.84B	11.61	$132.17B	$13.11	29.44
Roku	$4.74B	3.95	$88.36M	$1.33	95.49

Summary

Alphabet beats Roku on 12 of the 17 factors compared between the two stocks.

How does Roku compare to Netflix?

Roku (NASDAQ:ROKU) and Netflix (NASDAQ:NFLX) are both large-cap consumer discretionary companies, but which is the superior business? We will contrast the two businesses based on the strength of their analyst recommendations, dividends, media sentiment, institutional ownership, earnings, profitability, valuation and risk.

Roku has a beta of 2.04, meaning that its stock price is 104% more volatile than the broader market. Comparatively, Netflix has a beta of 1.55, meaning that its stock price is 55% more volatile than the broader market.

In the previous week, Netflix had 96 more articles in the media than Roku. MarketBeat recorded 144 mentions for Netflix and 48 mentions for Roku. Netflix's average media sentiment score of 1.11 beat Roku's score of 0.43 indicating that Netflix is being referred to more favorably in the news media.

Company	Very Positive	Positive	Neutral	Negative	Very Negative	Overall Sentiment
Roku	17 Very Positive mention(s)	9 Positive mention(s)	11 Neutral mention(s)	3 Negative mention(s)	2 Very Negative mention(s)	Neutral
Netflix	103 Very Positive mention(s)	8 Positive mention(s)	13 Neutral mention(s)	11 Negative mention(s)	4 Very Negative mention(s)	Positive

86.3% of Roku shares are held by institutional investors. Comparatively, 80.9% of Netflix shares are held by institutional investors. 13.5% of Roku shares are held by insiders. Comparatively, 1.4% of Netflix shares are held by insiders. Strong institutional ownership is an indication that hedge funds, endowments and large money managers believe a stock will outperform the market over the long term.

Netflix has a net margin of 28.52% compared to Roku's net margin of 4.06%. Netflix's return on equity of 40.92% beat Roku's return on equity.

Company	Net Margins	Return on Equity	Return on Assets
Roku	4.06%	7.64%	4.61%
Netflix	28.52%	40.92%	19.79%

Roku presently has a consensus price target of $143.42, suggesting a potential upside of 12.92%. Netflix has a consensus price target of $114.82, suggesting a potential upside of 31.13%. Given Netflix's higher possible upside, analysts clearly believe Netflix is more favorable than Roku.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Roku	0 Sell rating(s)	5 Hold rating(s)	21 Buy rating(s)	0 Strong Buy rating(s)	2.81
Netflix	0 Sell rating(s)	15 Hold rating(s)	34 Buy rating(s)	2 Strong Buy rating(s)	2.75

Netflix has higher revenue and earnings than Roku. Netflix is trading at a lower price-to-earnings ratio than Roku, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Roku	$4.74B	3.95	$88.36M	$1.33	95.49
Netflix	$45.18B	8.16	$10.98B	$3.10	28.25

Summary

Netflix beats Roku on 12 of the 17 factors compared between the two stocks.

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New MarketBeat Followers Over Time

This chart shows the number of new MarketBeat users adding ROKU and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period.

Media Sentiment Over Time

This chart shows the average media sentiment of NASDAQ and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.

ROKU vs. The Competition

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Metric	Roku	BRDCST Industry	Discretionary Sector	NASDAQ Exchange
Market Cap	$18.73B	$18.02B	$7.15B	$12.13B
Dividend Yield	N/A	5.22%	2.84%	5.23%
P/E Ratio	95.53	26.74	18.54	25.45
Price / Sales	3.95	1.14	3.60	75.37
Price / Cash	44.65	7.54	12.98	36.29
Price / Book	7.06	2.63	3.64	6.64
Net Income	$88.36M	$292.30M	$247.44M	$333.40M
7 Day Performance	2.06%	-1.29%	28.80%	-0.45%
1 Month Performance	23.94%	9.52%	28.01%	7.83%
1 Year Performance	84.66%	36.59%	31.48%	35.63%

Roku Competitors List

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Company	MarketRank	Share Price	Analysts' Price Target	1Y Price Performance	Market Cap	Revenue	P/E Ratio	Employee Count	Indicator(s)
ROKU Roku	3.6021 of 5 stars	$127.01 -0.8%	$143.42 +12.9%	+110.2%	$18.73B	$4.74B	95.53	3,600	Trending News Analyst Forecast
AAPL Apple	4.3784 of 5 stars	$292.68 -0.2%	$305.74 +4.5%	+47.4%	$4.30T	$416.16B	35.39	166,000	Trending News Analyst Revision
AMZN Amazon.com	4.7709 of 5 stars	$268.99 -1.4%	$313.09 +16.4%	+39.3%	$2.89T	$716.92B	32.18	1,576,000	Trending News Analyst Forecast
GOOG Alphabet	4.1575 of 5 stars	$386.77 -2.6%	$362.73 -6.2%	+150.5%	$4.68T	$422.50B	29.50	190,200	Trending News Analyst Revision
GOOGL Alphabet	4.2238 of 5 stars	$388.64 -3.0%	$407.86 +4.9%	+154.4%	$4.70T	$422.50B	29.64	190,820	Trending News Analyst Revision

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This page (NASDAQ:ROKU) was last updated on 5/12/2026 by MarketBeat.com Staff.

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Roku (ROKU) Competitors