Roku (ROKU) Competitors $88.12 +1.72 (+2.00%) Closing price 07/3/2025 03:58 PM EasternExtended Trading$88.10 -0.02 (-0.03%) As of 07/3/2025 04:57 PM Eastern Extended trading is trading that happens on electronic markets outside of regular trading hours. This is a fair market value extended hours price provided by Polygon.io. Learn more. Add Compare Share Share Competitors Stock AnalysisAnalyst ForecastsChartCompetitorsEarningsFinancialsHeadlinesInsider TradesOptions ChainOwnershipSEC FilingsShort InterestTrendsBuy This Stock ROKU vs. AAPL, AMZN, GOOG, GOOGL, NFLX, TTD, ZM, DIS, SHOP, and WMTShould you be buying Roku stock or one of its competitors? The main competitors of Roku include Apple (AAPL), Amazon.com (AMZN), Alphabet (GOOG), Alphabet (GOOGL), Netflix (NFLX), Trade Desk (TTD), Zoom Communications (ZM), Walt Disney (DIS), Shopify (SHOP), and Walmart (WMT). Roku vs. Its Competitors Apple Amazon.com Alphabet Alphabet Netflix Trade Desk Zoom Communications Walt Disney Shopify Walmart Roku (NASDAQ:ROKU) and Apple (NASDAQ:AAPL) are related large-cap companies, but which is the better business? We will contrast the two businesses based on the strength of their risk, media sentiment, institutional ownership, valuation, dividends, analyst recommendations, earnings and profitability. Do institutionals & insiders believe in ROKU or AAPL? 86.3% of Roku shares are held by institutional investors. Comparatively, 67.7% of Apple shares are held by institutional investors. 14.0% of Roku shares are held by insiders. Comparatively, 0.1% of Apple shares are held by insiders. Strong institutional ownership is an indication that endowments, hedge funds and large money managers believe a stock will outperform the market over the long term. Which has stronger earnings and valuation, ROKU or AAPL? Apple has higher revenue and earnings than Roku. Roku is trading at a lower price-to-earnings ratio than Apple, indicating that it is currently the more affordable of the two stocks. CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings RatioRoku$4.11B3.13-$129.39M-$0.73-120.72Apple$391.04B8.15$93.74B$6.4233.23 Do analysts recommend ROKU or AAPL? Roku presently has a consensus price target of $90.37, indicating a potential upside of 2.55%. Apple has a consensus price target of $234.95, indicating a potential upside of 10.12%. Given Apple's higher possible upside, analysts clearly believe Apple is more favorable than Roku.Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score Roku 1 Sell rating(s) 7 Hold rating(s) 16 Buy rating(s) 2 Strong Buy rating(s) 2.73Apple 2 Sell rating(s) 12 Hold rating(s) 17 Buy rating(s) 2 Strong Buy rating(s) 2.58 Does the media prefer ROKU or AAPL? In the previous week, Apple had 244 more articles in the media than Roku. MarketBeat recorded 274 mentions for Apple and 30 mentions for Roku. Apple's average media sentiment score of 0.85 beat Roku's score of 0.77 indicating that Apple is being referred to more favorably in the news media. Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment Roku 14 Very Positive mention(s) 3 Positive mention(s) 10 Neutral mention(s) 2 Negative mention(s) 0 Very Negative mention(s) Positive Apple 149 Very Positive mention(s) 20 Positive mention(s) 69 Neutral mention(s) 21 Negative mention(s) 13 Very Negative mention(s) Positive Which has more volatility & risk, ROKU or AAPL? Roku has a beta of 2.12, indicating that its stock price is 112% more volatile than the S&P 500. Comparatively, Apple has a beta of 1.2, indicating that its stock price is 20% more volatile than the S&P 500. Is ROKU or AAPL more profitable? Apple has a net margin of 24.30% compared to Roku's net margin of -2.49%. Apple's return on equity of 167.24% beat Roku's return on equity.Company Net Margins Return on Equity Return on Assets Roku-2.49% -4.29% -2.51% Apple 24.30%167.24%31.35% SummaryApple beats Roku on 12 of the 16 factors compared between the two stocks. Get Roku News Delivered to You Automatically Sign up to receive the latest news and ratings for ROKU and its competitors with MarketBeat's FREE daily newsletter. Email Address New MarketBeat Followers Over TimeWhat are MarkeBeat Followers?This chart shows the number of new MarketBeat users adding ROKU and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period. Skip ChartMedia Sentiment Over TimeWhat is Media Sentiment?This chart shows the average media sentiment of NASDAQ and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.Skip Chart ROKU vs. The Competition Export to ExcelMetricRokuBRDCST IndustryDiscretionary SectorNASDAQ ExchangeMarket Cap$12.88B$21.78B$8.29B$9.04BDividend YieldN/A5.08%3.17%4.01%P/E Ratio-120.729.8521.2520.25Price / Sales3.131.513.34118.18Price / Cash61.3233.2717.5058.07Price / Book5.162.224.625.67Net Income-$129.39M-$19.04M$213.40M$249.21M7 Day Performance1.36%3.44%3.45%3.27%1 Month Performance18.13%11.92%11.00%5.55%1 Year Performance41.95%18.88%10.67%21.08% Roku Competitors List Export to ExcelCompanyMarketRankShare PriceAnalysts' Price Target1Y Price PerformanceMarket CapRevenueP/E RatioEmployee CountIndicator(s)ROKURoku3.0047 of 5 stars$88.12+2.0%$90.37+2.5%+41.5%$12.88B$4.11B-120.723,340Analyst ForecastAAPLApple4.8589 of 5 stars$207.02+3.0%$234.39+13.2%-3.7%$3.09T$391.04B32.25164,000Trending NewsAnalyst UpgradeOptions VolumeAMZNAmazon.com4.6177 of 5 stars$219.86-1.5%$245.81+11.8%+12.9%$2.33T$637.96B35.811,556,000Trending NewsAnalyst ForecastInsider TradeGOOGAlphabet4.8643 of 5 stars$177.32-0.5%$206.38+16.4%-3.8%$2.15T$359.71B19.77190,200Trending NewsInsider TradeGOOGLAlphabet4.2494 of 5 stars$176.45-1.2%$199.95+13.3%-3.6%$2.14T$359.71B19.67183,323Trending NewsAnalyst ForecastInsider TradeNFLXNetflix4.4331 of 5 stars$1,336.90+1.0%$1,172.73-12.3%+89.8%$568.94B$39.00B63.1814,000Trending NewsAnalyst ForecastInsider TradeTTDTrade Desk3.9821 of 5 stars$72.10+4.0%$97.03+34.6%-25.2%$35.43B$2.57B87.932,770Analyst ForecastGap UpZMZoom Communications4.6742 of 5 stars$77.91-0.6%$87.00+11.7%+33.2%$23.57B$4.67B23.408,480News CoveragePositive NewsAnalyst UpgradeDISWalt Disney4.5699 of 5 stars$123.89+1.3%$125.79+1.5%+25.7%$222.72B$91.36B25.34233,000Trending NewsSHOPShopify4.0211 of 5 stars$115.00+1.2%$115.66+0.6%+76.1%$149.20B$9.38B74.1911,600Positive NewsWMTWalmart4.7803 of 5 stars$97.66+0.4%$106.50+9.1%+44.0%$779.37B$680.99B41.742,100,000Trending NewsAnalyst ForecastInsider Trade Related Companies and Tools Related Companies AAPL Alternatives AMZN Alternatives GOOG Alternatives GOOGL Alternatives NFLX Alternatives TTD Alternatives ZM Alternatives DIS Alternatives SHOP Alternatives WMT Alternatives Top 10 Stock Comparisons Semiconductor Stocks Artificial Intelligence Stocks Growth Stocks Magnificent Seven Stocks Pharmaceutical Stocks Ecommerce Stocks Bitcoin Stocks Meme Stocks Cryptocurrency Stocks Cybersecurity Stocks This page (NASDAQ:ROKU) was last updated on 7/5/2025 by MarketBeat.com Staff From Our PartnersBanks aren’t ready for this altcoin—are you?Our expert analysts have identified a $100 billion gap in the crypto market. 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