Roku (ROKU) Competitors

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$138.07 0.00 (0.00%)
Closing price 06/18/2026 04:00 PM Eastern
Extended Trading
$138.02 -0.05 (-0.04%)
As of 07:35 AM Eastern
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ROKU vs. AAPL, AMZN, GOOG, GOOGL, and NFLX

Should you buy Roku stock or one of its competitors? MarketBeat compares Roku with other companies and stocks that may be similar based on industry, sector, market capitalization, business model, investor interest, or shared news coverage. Companies and stocks commonly compared with Roku include Apple (AAPL), Amazon.com (AMZN), Alphabet (GOOG), Alphabet (GOOGL), and Netflix (NFLX).

How does Roku compare to Apple?

Apple (NASDAQ:AAPL) and Roku (NASDAQ:ROKU) are related large-cap companies, but which is the better investment? We will compare the two companies based on the strength of their profitability, valuation, earnings, dividends, institutional ownership, risk, media sentiment and analyst recommendations.

Apple has a net margin of 27.15% compared to Roku's net margin of 4.06%. Apple's return on equity of 146.69% beat Roku's return on equity.

Company Net Margins Return on Equity Return on Assets
Apple27.15% 146.69% 34.02%
Roku 4.06%7.64%4.61%

67.7% of Apple shares are held by institutional investors. Comparatively, 86.3% of Roku shares are held by institutional investors. 0.1% of Apple shares are held by insiders. Comparatively, 13.5% of Roku shares are held by insiders. Strong institutional ownership is an indication that endowments, large money managers and hedge funds believe a stock will outperform the market over the long term.

Apple has a beta of 1.09, suggesting that its stock price is 9% more volatile than the broader market. Comparatively, Roku has a beta of 2.06, suggesting that its stock price is 106% more volatile than the broader market.

Apple presently has a consensus target price of $314.59, indicating a potential upside of 5.56%. Roku has a consensus target price of $153.71, indicating a potential upside of 11.33%. Given Roku's higher possible upside, analysts clearly believe Roku is more favorable than Apple.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Apple
1 Sell rating(s)
10 Hold rating(s)
23 Buy rating(s)
1 Strong Buy rating(s)
2.69
Roku
0 Sell rating(s)
16 Hold rating(s)
11 Buy rating(s)
0 Strong Buy rating(s)
2.41

Apple has higher revenue and earnings than Roku. Apple is trading at a lower price-to-earnings ratio than Roku, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Apple$416.16B10.52$112.01B$8.2736.04
Roku$4.74B4.30$88.36M$1.33103.81

In the previous week, Apple had 244 more articles in the media than Roku. MarketBeat recorded 352 mentions for Apple and 108 mentions for Roku. Apple's average media sentiment score of 0.90 beat Roku's score of 0.43 indicating that Apple is being referred to more favorably in the media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Apple
230 Very Positive mention(s)
32 Positive mention(s)
43 Neutral mention(s)
37 Negative mention(s)
8 Very Negative mention(s)
Positive
Roku
31 Very Positive mention(s)
17 Positive mention(s)
42 Neutral mention(s)
9 Negative mention(s)
1 Very Negative mention(s)
Neutral

Summary

Apple beats Roku on 12 of the 17 factors compared between the two stocks.

How does Roku compare to Amazon.com?

Amazon.com (NASDAQ:AMZN) and Roku (NASDAQ:ROKU) are related large-cap companies, but which is the superior investment? We will contrast the two businesses based on the strength of their earnings, risk, analyst recommendations, profitability, valuation, dividends, institutional ownership and media sentiment.

Amazon.com has higher revenue and earnings than Roku. Amazon.com is trading at a lower price-to-earnings ratio than Roku, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Amazon.com$716.92B3.67$77.67B$8.3629.23
Roku$4.74B4.30$88.36M$1.33103.81

In the previous week, Amazon.com had 222 more articles in the media than Roku. MarketBeat recorded 330 mentions for Amazon.com and 108 mentions for Roku. Amazon.com's average media sentiment score of 1.01 beat Roku's score of 0.43 indicating that Amazon.com is being referred to more favorably in the media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Amazon.com
226 Very Positive mention(s)
50 Positive mention(s)
28 Neutral mention(s)
20 Negative mention(s)
4 Very Negative mention(s)
Positive
Roku
31 Very Positive mention(s)
17 Positive mention(s)
42 Neutral mention(s)
9 Negative mention(s)
1 Very Negative mention(s)
Neutral

Amazon.com has a beta of 1.45, suggesting that its share price is 45% more volatile than the broader market. Comparatively, Roku has a beta of 2.06, suggesting that its share price is 106% more volatile than the broader market.

Amazon.com has a net margin of 12.22% compared to Roku's net margin of 4.06%. Amazon.com's return on equity of 19.92% beat Roku's return on equity.

Company Net Margins Return on Equity Return on Assets
Amazon.com12.22% 19.92% 9.86%
Roku 4.06%7.64%4.61%

72.2% of Amazon.com shares are owned by institutional investors. Comparatively, 86.3% of Roku shares are owned by institutional investors. 8.9% of Amazon.com shares are owned by insiders. Comparatively, 13.5% of Roku shares are owned by insiders. Strong institutional ownership is an indication that endowments, hedge funds and large money managers believe a company is poised for long-term growth.

Amazon.com currently has a consensus target price of $312.78, suggesting a potential upside of 27.98%. Roku has a consensus target price of $153.71, suggesting a potential upside of 11.33%. Given Amazon.com's stronger consensus rating and higher possible upside, equities analysts plainly believe Amazon.com is more favorable than Roku.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Amazon.com
0 Sell rating(s)
3 Hold rating(s)
57 Buy rating(s)
0 Strong Buy rating(s)
2.95
Roku
0 Sell rating(s)
16 Hold rating(s)
11 Buy rating(s)
0 Strong Buy rating(s)
2.41

Summary

Amazon.com beats Roku on 11 of the 16 factors compared between the two stocks.

How does Roku compare to Alphabet?

Roku (NASDAQ:ROKU) and Alphabet (NASDAQ:GOOG) are related large-cap companies, but which is the superior stock? We will compare the two businesses based on the strength of their analyst recommendations, institutional ownership, dividends, risk, valuation, profitability, earnings and media sentiment.

Roku currently has a consensus target price of $153.71, indicating a potential upside of 11.33%. Alphabet has a consensus target price of $376.78, indicating a potential upside of 2.54%. Given Roku's higher probable upside, research analysts clearly believe Roku is more favorable than Alphabet.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Roku
0 Sell rating(s)
16 Hold rating(s)
11 Buy rating(s)
0 Strong Buy rating(s)
2.41
Alphabet
0 Sell rating(s)
4 Hold rating(s)
29 Buy rating(s)
5 Strong Buy rating(s)
3.03

In the previous week, Alphabet had 101 more articles in the media than Roku. MarketBeat recorded 209 mentions for Alphabet and 108 mentions for Roku. Alphabet's average media sentiment score of 0.97 beat Roku's score of 0.43 indicating that Alphabet is being referred to more favorably in the news media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Roku
31 Very Positive mention(s)
17 Positive mention(s)
42 Neutral mention(s)
9 Negative mention(s)
1 Very Negative mention(s)
Neutral
Alphabet
149 Very Positive mention(s)
9 Positive mention(s)
29 Neutral mention(s)
19 Negative mention(s)
2 Very Negative mention(s)
Positive

Roku has a beta of 2.06, suggesting that its stock price is 106% more volatile than the broader market. Comparatively, Alphabet has a beta of 1.23, suggesting that its stock price is 23% more volatile than the broader market.

86.3% of Roku shares are owned by institutional investors. Comparatively, 27.3% of Alphabet shares are owned by institutional investors. 13.5% of Roku shares are owned by company insiders. Comparatively, 13.0% of Alphabet shares are owned by company insiders. Strong institutional ownership is an indication that hedge funds, large money managers and endowments believe a stock is poised for long-term growth.

Alphabet has a net margin of 37.92% compared to Roku's net margin of 4.06%. Alphabet's return on equity of 38.99% beat Roku's return on equity.

Company Net Margins Return on Equity Return on Assets
Roku4.06% 7.64% 4.61%
Alphabet 37.92%38.99%27.41%

Alphabet has higher revenue and earnings than Roku. Alphabet is trading at a lower price-to-earnings ratio than Roku, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Roku$4.74B4.30$88.36M$1.33103.81
Alphabet$402.84B11.05$132.17B$13.1128.03

Summary

Alphabet beats Roku on 12 of the 17 factors compared between the two stocks.

How does Roku compare to Alphabet?

Roku (NASDAQ:ROKU) and Alphabet (NASDAQ:GOOGL) are related large-cap companies, but which is the superior investment? We will compare the two companies based on the strength of their valuation, risk, dividends, analyst recommendations, institutional ownership, media sentiment, profitability and earnings.

Alphabet has higher revenue and earnings than Roku. Alphabet is trading at a lower price-to-earnings ratio than Roku, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Roku$4.74B4.30$88.36M$1.33103.81
Alphabet$402.84B11.08$132.17B$13.1128.11

Roku currently has a consensus price target of $153.71, indicating a potential upside of 11.33%. Alphabet has a consensus price target of $413.13, indicating a potential upside of 12.12%. Given Alphabet's stronger consensus rating and higher probable upside, analysts plainly believe Alphabet is more favorable than Roku.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Roku
0 Sell rating(s)
16 Hold rating(s)
11 Buy rating(s)
0 Strong Buy rating(s)
2.41
Alphabet
0 Sell rating(s)
5 Hold rating(s)
47 Buy rating(s)
2 Strong Buy rating(s)
2.94

In the previous week, Alphabet had 108 more articles in the media than Roku. MarketBeat recorded 216 mentions for Alphabet and 108 mentions for Roku. Alphabet's average media sentiment score of 1.11 beat Roku's score of 0.43 indicating that Alphabet is being referred to more favorably in the news media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Roku
31 Very Positive mention(s)
17 Positive mention(s)
42 Neutral mention(s)
9 Negative mention(s)
1 Very Negative mention(s)
Neutral
Alphabet
166 Very Positive mention(s)
3 Positive mention(s)
26 Neutral mention(s)
20 Negative mention(s)
0 Very Negative mention(s)
Positive

Alphabet has a net margin of 37.92% compared to Roku's net margin of 4.06%. Alphabet's return on equity of 38.99% beat Roku's return on equity.

Company Net Margins Return on Equity Return on Assets
Roku4.06% 7.64% 4.61%
Alphabet 37.92%38.99%27.41%

86.3% of Roku shares are held by institutional investors. Comparatively, 40.0% of Alphabet shares are held by institutional investors. 13.5% of Roku shares are held by insiders. Comparatively, 11.6% of Alphabet shares are held by insiders. Strong institutional ownership is an indication that large money managers, hedge funds and endowments believe a stock will outperform the market over the long term.

Roku has a beta of 2.06, suggesting that its share price is 106% more volatile than the broader market. Comparatively, Alphabet has a beta of 1.23, suggesting that its share price is 23% more volatile than the broader market.

Summary

Alphabet beats Roku on 13 of the 17 factors compared between the two stocks.

How does Roku compare to Netflix?

Netflix (NASDAQ:NFLX) and Roku (NASDAQ:ROKU) are both large-cap consumer discretionary companies, but which is the superior investment? We will compare the two companies based on the strength of their profitability, media sentiment, risk, analyst recommendations, earnings, institutional ownership, valuation and dividends.

80.9% of Netflix shares are held by institutional investors. Comparatively, 86.3% of Roku shares are held by institutional investors. 1.2% of Netflix shares are held by company insiders. Comparatively, 13.5% of Roku shares are held by company insiders. Strong institutional ownership is an indication that large money managers, hedge funds and endowments believe a company will outperform the market over the long term.

In the previous week, Netflix had 71 more articles in the media than Roku. MarketBeat recorded 179 mentions for Netflix and 108 mentions for Roku. Netflix's average media sentiment score of 1.13 beat Roku's score of 0.43 indicating that Netflix is being referred to more favorably in the media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Netflix
122 Very Positive mention(s)
19 Positive mention(s)
19 Neutral mention(s)
14 Negative mention(s)
3 Very Negative mention(s)
Positive
Roku
31 Very Positive mention(s)
17 Positive mention(s)
42 Neutral mention(s)
9 Negative mention(s)
1 Very Negative mention(s)
Neutral

Netflix currently has a consensus target price of $114.26, suggesting a potential upside of 47.67%. Roku has a consensus target price of $153.71, suggesting a potential upside of 11.33%. Given Netflix's stronger consensus rating and higher possible upside, analysts clearly believe Netflix is more favorable than Roku.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Netflix
1 Sell rating(s)
16 Hold rating(s)
33 Buy rating(s)
2 Strong Buy rating(s)
2.69
Roku
0 Sell rating(s)
16 Hold rating(s)
11 Buy rating(s)
0 Strong Buy rating(s)
2.41

Netflix has a beta of 1.5, indicating that its stock price is 50% more volatile than the broader market. Comparatively, Roku has a beta of 2.06, indicating that its stock price is 106% more volatile than the broader market.

Netflix has a net margin of 28.52% compared to Roku's net margin of 4.06%. Netflix's return on equity of 40.92% beat Roku's return on equity.

Company Net Margins Return on Equity Return on Assets
Netflix28.52% 40.92% 19.79%
Roku 4.06%7.64%4.61%

Netflix has higher revenue and earnings than Roku. Netflix is trading at a lower price-to-earnings ratio than Roku, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Netflix$45.18B7.21$10.98B$3.1024.96
Roku$4.74B4.30$88.36M$1.33103.81

Summary

Netflix beats Roku on 13 of the 17 factors compared between the two stocks.

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New MarketBeat Followers Over Time

This chart shows the number of new MarketBeat users adding ROKU and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period.
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Media Sentiment Over Time

This chart shows the average media sentiment of NASDAQ and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.
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ROKU vs. The Competition

MetricRokuBRDCST IndustryDiscretionary SectorNASDAQ Exchange
Market Cap$20.36B$16.09B$7.32B$12.59B
Dividend YieldN/A5.84%3.05%5.81%
P/E Ratio103.8119.8120.7024.44
Price / Sales4.301.114.07111.09
Price / Cash47.596.9013.4337.84
Price / Book7.682.683.766.60
Net Income$88.36M$292.32M$246.39M$337.10M
7 Day Performance-2.01%-1.50%-0.31%-0.20%
1 Month Performance9.97%0.00%1.34%1.68%
1 Year Performance70.48%27.43%5.67%36.09%

Roku Competitors List

CompanyMarketRankShare PriceAnalysts' Price Target1Y Price PerformanceMarket CapRevenueP/E RatioEmployee CountIndicator(s)
ROKU
Roku
3.5723 of 5 stars
$138.07
flat
$153.71
+11.3%
+70.5%$20.36B$4.74B103.813,600
AAPL
Apple
4.563 of 5 stars
$296.42
+1.8%
$314.59
+6.1%
+48.3%$4.35T$451.44B35.84166,000
AMZN
Amazon.com
4.9435 of 5 stars
$246.02
+3.1%
$312.78
+27.1%
+16.5%$2.65T$716.92B29.431,576,000
GOOG
Alphabet
3.8462 of 5 stars
$367.11
+2.5%
$376.78
+2.6%
+119.1%$4.45T$402.84B28.00190,200
GOOGL
Alphabet
4.3535 of 5 stars
$369.35
+2.7%
$413.13
+11.9%
+121.1%$4.48T$402.84B28.17190,820

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This page (NASDAQ:ROKU) was last updated on 6/22/2026 by MarketBeat.com Staff.
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