(AMZN) Stock Price, News & Analysis

+2.60 (+1.49%)
(As of 04/22/2024 05:36 PM ET)
Today's Range
50-Day Range
52-Week Range
37.86 million shs
Average Volume
42.92 million shs
Market Capitalization
$1.84 trillion
P/E Ratio
Dividend Yield
Price Target
$202.80 MarketRank™ Stock Analysis

Analyst Rating
3.00 Rating Score
14.4% Upside
$202.80 Price Target
Short Interest
0.68% of Shares Sold Short
Dividend Strength
Upright™ Environmental Score
News Sentiment
0.62mentions of in the last 14 days
Based on 129 Articles This Week
Insider Trading
Selling Shares
$5.51 B Sold Last Quarter
Proj. Earnings Growth
From $4.10 to $5.34 Per Share

Overall MarketRank

New Rank-Based ScoringMarketRank is calculated by averaging available category scores (with extra weight given to analysis and valuation), then ranking the company's weighted average against that of other companies.

4.83 out of 5 stars

Retail/Wholesale Sector

14th out of 197 stocks

Catalog & Mail - Order Houses Industry

1st out of 27 stocks

AMZN stock logo

About Stock (NASDAQ:AMZN)

Amazon, or, is the world's largest and leading portal for eCommerce. It was founded by Jeff Bezos, incorporated in 1994, and later went public in 1997. The company is headquartered in Seattle, Washington, and is a member of the influential FAANG group of stocks. When it comes to stocks, Amazon is proof that small companies can do big things; the AMZN stock price was pennies when it was first listed and now it trades well over $100 (split adjusted) per share.

The company is not a true retailer nor a pure-play manufacturer but in the business of connecting consumers and merchants together. The website was first created as a means of selling books at a discount but it has since grown to include most verticals in the retail sector. A few of the products the company does manufacture are the Kindle and Fire Tablets, Fire TVs, and smart home devices like Echo. Echo is powered by an AI personality named Alexa which can take vocal commands from its users.

Today, Amazon operates in three segments including North America, International, and Amazon Web Services. The first two segments are the core retail business while Amazon Web Services includes a host of Internet-related services for consumers and businesses alike. A little-known fact is that Amazon Web Services is as important to the function of the Internet as Google because of the infrastructure it provides and it hosts so many business websites.

Services provided by Amazon for merchants include listing, fulfillment, and advertising as well as subscriptions. Services provided by Amazon Web Services include cloud computing, storage, database maintenance, analytics, machine learning, and even artificial intelligence. In regard to the company's operations, Amazon Web Services is the smaller of the three segments but is a fast-growing and well-established part of the business that has had a positive influence on the AMZN stock price.

Among the many ancillary services provided by Amazon is Kindle Direct Publishing. This is a cloud-based service that enables writers and publishers to publish their works directly in the Kindle Store. Kindle, if you are unaware, is an Internet-connected tablet designed for reading books but also streams other forms of entertainment. Amazon also develops and publishes its own media content that is available via Kindle or the Amazon App that can be found on most smart TVs.

Amazon is also a disruptor, moving into new digital markets whenever it thinks it can make a profit. The move into streaming is only one example, another is a push into healthcare. Amazon Prime is another disruptive move and is a subscription service that entitles members exclusive access to Amazon services.

Amazon's stock price can be affected by factors including the pace of revenue growth, profitability, growth in the AWS segment, and any stock splits that may occur. The Amazon share price was impacted by splits 4 times between the IPO in 1997 and June 2022 and additional splits should be anticipated. The forecast for Amazon stock, splits aside, is for steadily increasing price action punctuated by pullbacks, corrections, and consolidations. While there is competition for Amazon, this company is entrenched and will stand the test of time because eCommerce is the way businesses thrive in today's markets.

AMZN Stock Price History

AMZN Stock News Headlines

Amazon Stock Insights & Analysis for 2024 (AMZN)
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Alibaba Stock Analysis: Insights, Trends, and Future Predictions (AMZN)
Alibaba is still a key E-commerce player, and its financials remain strong in the face of Ray Dalio and Michael Burry, analysts see nearly 100% upside
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As the year's second quarter gets well underway, we're gearing up for earnings season, where significant players in the market will be unveiling their first-quarter results. This year presents a distinct shift from the previous one.
top AI stock (it’s not MSFT, GOOGL, AMZN or AAPL)
AI was by far the biggest tech investing trend right now. But Ross Givens says the #1 artificial intelligence stock[/lin] is NOT Microsoft, Google, Amazon or Apple. Nope — his research is pointing to a tiny, under-the-radar stock that’s trading for just a few dollars right now… And could soon shoot to the moon, handing early investors a windfall.
3 Magnificent Seven Stocks Outperforming the Rest (AMZN)
Ahead of upcoming earnings, three Magnificent Seven members have displayed relative strength and resilience amidst the market's selloff.
Amazon removed Just Walk Out from many of its own stores but wants to sell the system to others
Amazon wants other businesses to know it’s not giving up on its Just Walk Out technology
Costco vs. Walmart: Revenue Comparison of Two Retail Giants (AMZN)
Costco and Walmart are 2 of the world's biggest retailers, but which is the better investment? Read more about these companies in our detailed breakdown.
Amazon snaps six-day losing streak
Amazon ends California drone deliveries
Amazon to flex AWS and ad business in next update – broker
Where Will Amazon Stock Be in 2024?
See More Headlines
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Company Calendar

Last Earnings
Next Earnings (Confirmed)
Fiscal Year End

Industry, Sector and Symbol

Catalog & mail - order houses
Internet Retail
Current Symbol
Year Founded

Price Target and Rating

Average Stock Price Target
High Stock Price Target
Low Stock Price Target
Potential Upside/Downside
Consensus Rating
Rating Score (0-4)
Research Coverage
45 Analysts


Net Income
$30.43 billion
Pretax Margin


Sales & Book Value

Annual Sales
$574.79 billion
Cash Flow
$7.67 per share
Book Value
$19.43 per share


Outstanding Shares
Free Float
Market Cap
$1.84 trillion

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Should I Buy Stock? AMZN Pros and Cons Explained


Here are some ways that investors could benefit from investing in Amazon:

  • Amazon's continuous innovation and development of new products like the latest Echo devices and Ring security systems provide growth opportunities.
  • Strong financial performance with consistent revenue growth and profitability, making it a stable investment choice.
  • Amazon's dominant position in e-commerce and cloud services through Amazon Web Services (AWS) ensures long-term competitive advantage.
  • Positive analyst ratings and price targets indicate confidence in Amazon's future performance and stock price potential.
  • Amazon's stock price has shown resilience and growth even during market fluctuations, offering a potential hedge against volatility.


Investors should be bearish about investing in Amazon for these reasons:

  • Increased regulatory scrutiny and antitrust concerns may lead to potential legal challenges and restrictions on Amazon's business practices.
  • Competition in the e-commerce and cloud services sectors is intensifying, which could impact Amazon's market share and profitability.
  • Amazon's high valuation compared to earnings may pose a risk of a market correction affecting the stock price negatively.
  • Dependency on international markets exposes Amazon to currency exchange rate fluctuations and geopolitical risks.
  • Potential supply chain disruptions or operational challenges could impact Amazon's ability to meet customer demand and affect financial performance.
These pros and cons were generated based on recent news and financial data from MarketBeat in order to provide readers with the fastest and most accurate insights. They were last updated on Wednesday, April 10, 2024. Please send any questions or comments about these pros and cons to

AMZN Stock Analysis - Frequently Asked Questions

Should I buy or sell stock right now?

45 Wall Street research analysts have issued "buy," "hold," and "sell" ratings for in the last year. There are currently 1 hold rating, 43 buy ratings and 1 strong buy rating for the stock. The consensus among Wall Street research analysts is that investors should "buy" AMZN shares.
View AMZN analyst ratings
or view top-rated stocks.

What is's stock price target for 2024?

45 brokerages have issued 1 year price objectives for's stock. Their AMZN share price targets range from $140.00 to $235.00. On average, they expect the company's stock price to reach $202.80 in the next year. This suggests a possible upside of 14.4% from the stock's current price.
View analysts price targets for AMZN
or view top-rated stocks among Wall Street analysts.

How have AMZN shares performed in 2024?'s stock was trading at $151.94 on January 1st, 2024. Since then, AMZN stock has increased by 16.6% and is now trading at $177.23.
View the best growth stocks for 2024 here

When is's next earnings date?

The company is scheduled to release its next quarterly earnings announcement on Tuesday, April 30th 2024.
View our AMZN earnings forecast

How can I listen to's earnings call? will be holding an earnings conference call on Tuesday, April 30th at 5:30 PM Eastern. Interested parties can register for or listen to the call using this link.

How were's earnings last quarter?, Inc. (NASDAQ:AMZN) released its quarterly earnings results on Thursday, February, 1st. The e-commerce giant reported $1.00 EPS for the quarter, topping analysts' consensus estimates of $0.81 by $0.19. The e-commerce giant earned $169.96 billion during the quarter, compared to analysts' expectations of $165.96 billion. had a trailing twelve-month return on equity of 16.61% and a net margin of 5.29%. The company's revenue for the quarter was up 13.9% on a year-over-year basis. During the same period last year, the firm posted $0.21 earnings per share.
Read the conference call transcript

When did's stock split?'s stock split before market open on Monday, June 6th 2022. The 20-1 split was announced on Wednesday, March 9th 2022. The newly created shares were payable to shareholders after the closing bell on Friday, June 3rd 2022. An investor that had 100 shares of stock prior to the split would have 2,000 shares after the split.

What guidance has issued on next quarter's earnings? updated its first quarter 2024 earnings guidance on Thursday, February, 1st. The company provided earnings per share (EPS) guidance of for the period. The company issued revenue guidance of $138.0 billion-$143.5 billion, compared to the consensus revenue estimate of $142.1 billion.

What is Andrew Jassy's approval rating as's CEO?

18,663 employees have rated Chief Executive Officer Andrew Jassy on Andrew Jassy has an approval rating of 83% among the company's employees. 74.0% of employees surveyed would recommend working at to a friend.

What other stocks do shareholders of own?

Based on aggregate information from My MarketBeat watchlists, some companies that other investors own include NVIDIA (NVDA), Alibaba Group (BABA), Micron Technology (MU), Netflix (NFLX), Tesla (TSLA), General Electric (GE), Alphabet (GOOG), Walt Disney (DIS) and Salesforce (CRM).

Who are's major shareholders?'s stock is owned by a number of retail and institutional investors. Top institutional investors include Sumitomo Mitsui Trust Holdings Inc. (0.24%), Global Assets Advisory LLC (0.06%), Los Angeles Capital Management LLC (0.06%), Allspring Global Investments Holdings LLC (0.06%), Raymond James Financial Services Advisors Inc. (0.05%) and Sarasin & Partners LLP (0.04%). Insiders that own company stock include Adam Selipsky, Amazon Com Inc, Andrew R Jassy, Brian T Olsavsky, Daniel P Huttenlocher, David H Clark, David Zapolsky, Douglas J Herrington, Jeffrey P Bezos, Jeffrey P Bezos, John G Sznewajs, Jonathan Rubinstein and Shelley Reynolds.
View institutional ownership trends

How do I buy shares of

Shares of AMZN stock can be purchased through any online brokerage account. Popular online brokerages with access to the U.S. stock market include Charles Schwab, E*TRADE, Fidelity, and Vanguard Brokerage Services.
Compare Top Brokerages Here.

Does have any subsidiaries?
The following companies are subsidiares of 2lemetry, A100 ROW Inc., AbeBooks, Accept.Com, Aditya Birla Fashion and Retail, Alexa, Amazon Data Services Inc., Amazon Technologies Inc., Amazon US Services LLC, Amazon Web Services Inc., NV Investment Holdings LLC, Sales Inc., Services LLC, Amiato, Amie Street,, Annapurna Labs, Audible, Back To Basics Toys, Biba, Blink, Body Labs, BookSurge, Bookpages, Brilliance Audio, BuyVIP, CDNOW, Canvas Technology, Cloud9, Clusterk, Comixology, Convergence Corporation, CustomFlix, Dispatch, Double Helix Games, E8 Storage, EMVANTAGE Payments, Elemental Technologies, Evi, Exchange.Com,, GameSparks, GlowRoad, Goodreads, Graphiq, Health Navigator, IMDB, INLT, IVONA Text-To-Speech, Immedia,, Junglee, Kiva Systems, LOVEFiLM, Leep Technology, Lexcycle, Liquavista, LiveBid, MGM Studios,, Orbeus, OurHouse, Perpule, PillPack,, Prione, Pushbutton, Quidsi, Quorus, Reflexive Entertainment, Ring, Rooftop Media, Safaba Translation Solutions, Screentech, Selz, Shelfari, Shoefitr, Shopbop, SnapTell,, Stanza, Tapzo, TeachStreet, Telebook, TenMarks Education, TextPayMe, The Book Depository, Touchco, Twitch, Umbra3D, UpNext, Veeqo, Whole Foods Market, Without A Box, Woot, Yap, Zappos, Zoox, dpreview, and eero.
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This page (NASDAQ:AMZN) was last updated on 4/23/2024 by Staff

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