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Amazon.com (AMZN) Stock Forecast & Price Target

Amazon.com logo
$245.96 -2.46 (-0.99%)
Closing price 09/16/2026 04:00 PM Eastern
Extended Trading
$249.30 +3.34 (+1.36%)
As of 05:16 AM Eastern
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Amazon.com - Analysts' Recommendations and Stock Price Forecast (2026)

Consensus Rating

Sell
0
Hold
3
Buy
56

Based on 59 Wall Street analysts who have issued ratings for Amazon.com in the last 12 months, the stock has a consensus rating of "Moderate Buy." Out of the 59 analysts, 3 have given a hold rating, and 56 have given a buy rating for AMZN.

Consensus Price Target

$323.26
31.43% Upside
According to the 59 analysts' twelve-month price targets for Amazon.com, the average price target is $323.26. The highest price target for AMZN is $400.00, while the lowest price target for AMZN is $218.00. The average price target represents a forecasted upside of 31.43% from the current price of $245.96.
MarketBeat calculates consensus analyst ratings for stocks using the most recent rating from each Wall Street analyst that has rated a stock within the last twelve months. Each analyst's rating is normalized to a standardized rating score of 1 (sell), 2 (hold), 3 (buy) or 4 (strong buy). Analyst consensus ratings scores are calculated using the mean average of the number of normalized sell, hold, buy and strong buy ratings from Wall Street analysts. Each stock's consensus analyst rating is derived from its calculated consensus ratings score (0 to .5 = Strong Sell, .5 to 1 = Sell, 1 to 1.5 = Reduce, 1.5 to 2.5 = Hold, 2.5 to 3.0 = Moderate Buy, 3.0 to 3.5 = Buy, >3.5 = Strong Buy). MarketBeat's consensus price targets are a mean average of the most recent available price targets set by each analyst that has set a price target for the stock in the last twelve months. MarketBeat's consensus ratings and consensus price targets may differ from those calculated by other firms due to differences in methodology and available data.
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AMZN Analyst Ratings Over Time

TypeCurrent Forecast
9/17/25 to 9/17/26
1 Month Ago
8/18/25 to 8/18/26
3 Months Ago
6/19/25 to 6/19/26
1 Year Ago
9/17/24 to 9/17/25
Strong Buy
0 Strong Buy rating(s)
1 Strong Buy rating(s)
0 Strong Buy rating(s)
0 Strong Buy rating(s)
Buy
56 Buy rating(s)
56 Buy rating(s)
57 Buy rating(s)
44 Buy rating(s)
Hold
3 Hold rating(s)
2 Hold rating(s)
3 Hold rating(s)
2 Hold rating(s)
Sell
0 Sell rating(s)
0 Sell rating(s)
0 Sell rating(s)
0 Sell rating(s)
Consensus Price Target$323.26$322.56$312.78$264.11
Forecasted Upside31.43% Upside24.33% Upside27.98% Upside14.03% Upside
Consensus RatingModerate BuyModerate BuyModerate BuyModerate Buy

AMZN Analyst Recommendations By Month

The chart below shows how a company's ratings by analysts have changed over time. Each bar represents the previous year of ratings for that month. Within each bar, the sell ratings are shown in red, the hold ratings are shown in yellow, the buy ratings are shown in green, and the strong buy ratings are shown in dark green.
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AMZN Price Targets by Month

The chart below shows how a company's share price and consensus price target have changed over time. The dark blue line represents the company's actual price. The lighter blue line represents the stock's consensus price target. The even lighter blue range in the background of the two lines represents the low price target and the high price target for each stock.
Skip Chart and View Analyst Price Target HistorySkip Chart & View Price History Table

Amazon.com Stock vs. The Competition

TypeAmazon.comConsumer Discretionary CompaniesBroader Market
Consensus Rating Score
2.95
2.19
2.53
Consensus RatingModerate BuyHoldModerate Buy
Predicted Upside31.43% Upside190.82% Upside18.16% Upside
News Sentiment Rating
Positive News

See Recent AMZN News
Positive News
Positive News
DateBrokerageAnalystActionRatingPrice TargetReport Date
Upside/Downside
Details
9/14/2026
Zacks Research logo
Zacks Research
5 of 5 stars
 DowngradeStrong-BuyHold
9/3/2026
Ken Gawrelski
Ken Gawrelski
1 of 5 stars
Reiterated RatingOverweight$328.00 ➝ $338.00+32.56%
8/28/2026
Evercore Inc logo
Evercore
3 of 5 stars
 Set TargetOutperform$315.00 ➝ $355.00+38.53%
8/20/2026Initiated CoverageBuy$335.00+26.02%
8/14/2026Reiterated RatingMarket Outperform
8/3/2026 Reiterated RatingBuy (B)
8/3/2026Reiterated RatingBuy$325.00+19.67%
8/3/2026 DowngradeStrong-BuyModerate Buy
7/31/2026 Reiterated RatingBuy$315.00 ➝ $325.00+20.69%
7/31/2026 Reiterated RatingOutperform$280.00 ➝ $390.00+44.82%
7/31/2026Reiterated RatingOutperform
7/31/2026Reiterated RatingOverweight$330.00 ➝ $320.00+35.88%
7/31/2026Set TargetOutperform$320.00 ➝ $330.00+40.13%
7/31/2026Set TargetBuy$305.00 ➝ $318.00+35.03%
7/31/2026Set TargetOutperform$300.00 ➝ $310.00+31.63%
7/31/2026Set TargetOutperform$315.00 ➝ $335.00+42.25%
7/31/2026Reiterated RatingOutperform$315.00 ➝ $320.00+35.88%
7/31/2026 Reiterated RatingBuy$320.00 ➝ $333.00+41.40%
7/31/2026Reiterated RatingOverweight$315.00 ➝ $320.00+35.88%
7/31/2026Reiterated RatingBuy$340.00 ➝ $350.00+48.62%
7/31/2026Reiterated RatingBuy$335.00 ➝ $375.00+59.24%
7/31/2026 Reiterated RatingBuy$310.00+31.63%
7/31/2026Reiterated RatingOverweight$330.00 ➝ $335.00+42.25%
7/31/2026 Reiterated RatingOutperform$315.00+33.76%
7/31/2026Reiterated RatingOverweight$330.00 ➝ $365.00+54.99%
7/31/2026Reiterated RatingNeutral$250.00-7.56%
7/31/2026Boost TargetBuy$310.00 ➝ $320.00+18.18%
7/31/2026Boost TargetOutperform$320.00 ➝ $330.00+21.87%
7/31/2026Boost TargetOutperform$293.00 ➝ $310.00+15.18%
7/31/2026Boost TargetBuy$370.00 ➝ $400.00+48.62%
7/31/2026 Boost TargetBuy$315.00 ➝ $330.00+40.13%
7/31/2026Reiterated RatingMarket Outperform$315.00+33.76%
7/31/2026Boost TargetBuy$320.00 ➝ $350.00+48.62%
7/31/2026Reiterated RatingBuy$300.00+27.39%
7/31/2026Boost TargetOverweight$330.00 ➝ $365.00+54.99%
7/31/2026Boost TargetOverweight$335.00 ➝ $350.00+48.62%
7/28/2026Reiterated RatingOutperform$355.00 ➝ $360.00+56.86%
6/18/2026 Reiterated RatingBuy
5/18/2026 Boost TargetBuy$301.00 ➝ $310.00+15.80%
5/5/2026 Boost TargetOutperform$320.00 ➝ $345.00+24.10%
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5/5/2026 Boost TargetBuy$300.00 ➝ $326.00+17.27%
5/4/2026Boost TargetBuy$295.00 ➝ $320.00+17.69%
5/4/2026 Boost TargetBuy$280.00 ➝ $350.00+28.91%
4/30/2026Reiterated RatingOutperform$275.00 ➝ $325.00+25.71%
4/30/2026Reiterated RatingPositive$300.00 ➝ $325.00+23.56%
4/30/2026Reiterated RatingBuy$300.00 ➝ $320.00+21.65%
4/30/2026Set TargetBuy$294.00 ➝ $319.00+21.27%
4/30/2026 Boost TargetBuy$290.00 ➝ $315.00+19.15%
4/30/2026Boost TargetBuy$300.00 ➝ $330.00+26.40%
4/13/2026 UpgradeBuy
4/9/2026 Reiterated RatingOutperform
4/7/2026 Boost TargetBuy$283.00 ➝ $288.00+36.53%
3/25/2026Boost TargetBuy$305.00 ➝ $315.00+48.78%
2/11/2026 Lower TargetBuy$300.00 ➝ $280.00+35.23%
2/10/2026 Lower TargetBuy$320.00 ➝ $296.00+41.82%
2/6/2026Reiterated RatingBuy$325.00+55.63%
1/21/2026 Set Target$230.00-0.64%
12/8/2025 Boost Target$218.00-3.92%
11/18/2025 Boost TargetBuy$300.00 ➝ $360.00+54.59%
11/5/2025 Boost TargetOutperform$240.00 ➝ $280.00+12.31%
10/20/2025 Boost Target$315.00+45.51%
8/1/2025Reiterated RatingBuy$280.00+19.60%

Analyst ratings data on MarketBeat is provided by Benzinga and other data providers. This page was last refreshed on Thursday at 05:16 AM ET.


Should I Buy Amazon.com Stock? AMZN Pros and Cons Explained

These pros and cons were generated based on recent news and financial data from MarketBeat in order to provide readers with the fastest and most accurate insights. They were last updated on Sunday, September 13, 2026. Please send any questions or comments about these Amazon.com pros and cons to contact@marketbeat.com.

Amazon.com
Bull Case

green Wall Street bull icon

Here are some ways that investors could benefit from investing in Amazon:

  • Amazon recently delivered a significant earnings beat in July 2026, reporting actual earnings per share of $5.75 against a consensus estimate of just $1.82, which demonstrates a substantial improvement in profitability and operational efficiency that is likely to drive investor confidence.
  • The company is currently trading at $256.78, which is well below the consensus price target of $323.08 set by analysts, suggesting there is considerable upside potential for shareholders as the market adjusts to the company's recent strong performance.
  • Amazon's revenue growth has accelerated to 19.6% year-over-year in the most recent quarter, indicating that the company is successfully expanding its top line through its retail, advertising, and cloud services segments despite a challenging economic environment.
  • Wall Street maintains a "Moderate Buy" consensus rating for the stock, with recent upgrades from firms like Morgan Stanley and KeyCorp raising their price targets to $335.00 and $350.00 respectively, reflecting strong institutional support for the company's long-term strategy.
  • Amazon is expanding its Zoox robotaxi service into San Francisco, a move that positions the company to compete directly with major players like Waymo and Tesla in the high-growth autonomous vehicle market, potentially opening a new revenue stream.

Amazon.com
Bear Case

red Wall Street bear icon

Investors should be bearish about investing in Amazon for these reasons:

  • There is significant insider selling activity, with CEO Andrew Jassy and other executives selling tens of thousands of shares in August 2026, which can signal a lack of confidence in the stock's near-term valuation or a desire to diversify personal wealth.
  • Amazon faces intense scrutiny over its massive AI infrastructure spending, with analysts questioning how quickly the company can convert its heavy capital expenditures into cash flow, a concern that is shared by other tech giants like Alibaba.
  • The stock has a high beta of 1.44, meaning it is significantly more volatile than the overall market, which can lead to sharper price declines during periods of market uncertainty or economic downturns.
  • Amazon does not pay a dividend, with a yield of 0.00%, which may be a drawback for income-focused investors who prefer regular cash distributions in addition to potential capital appreciation.
  • Short interest has remained relatively high, with over 92 million shares shorted as of August 2026, indicating that a notable portion of the market is betting against the stock's future performance.

AMZN Forecast - Frequently Asked Questions

According to the research reports of 59 Wall Street equities research analysts, the average twelve-month stock price forecast for Amazon.com is $323.26, with a high forecast of $400.00 and a low forecast of $218.00.

59 Wall Street research analysts have issued "buy," "hold," and "sell" ratings for Amazon.com in the last year. There are currently 3 hold ratings and 56 buy ratings for the stock. The consensus among Wall Street research analysts is that investors should "moderate buy" AMZN shares.

According to analysts, Amazon.com's stock has a predicted upside of 31.43% based on their 12-month stock forecasts.

Over the previous 90 days, Amazon.com's stock had 2 downgrades and 1 upgrade by analysts.

Analysts like Amazon.com more than other "consumer discretionary" companies. The consensus rating for Amazon.com is Moderate Buy while the average consensus rating for "consumer discretionary" companies is Hold. Learn more on how AMZN compares to other companies.


MarketBeat monitors more than a dozen sources for Amazon.com analyst ratings, with the most recent rating issued on 9/14/2026.
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