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Brian Nowak

Brian Nowak Analyst Performance

Managing Director at Morgan Stanley

Brian Nowak is a stock analyst at Morgan Stanley across a range of sectors, covering 27 publicly traded companies. Over the past year, Brian Nowak has issued 60 stock ratings, including buy, hold, and sell recommendations. While full access to Brian Nowak's proprietary MarketBeat Analyst Ranking is reserved for MarketBeat All Access subscribers, the rating is updated daily to reflect the most recent analyst activity. This profile highlights Brian Nowak's coverage history, rating activity, and performance tendencies — helping individual investors make more informed trading decisions.

Analyst Rankings, Coverage, and Performance Statistics

Analyst Ranking
Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating MarketBeat
Average Return
00.00% 12-Month ROI
Success Rate
00.00% Profitable Ratings
Total Ratings
227 Last 11 Years
Buy Recommendations
58.37% 129 Buy Ratings
Companies Covered
27 Unique Companies

Ratings Distribution

RatingPercentageCount
Strong Buy0.0%0 ratings
Buy58.4%129 ratings
Hold32.1%71 ratings
Sell9.5%21 ratings

Out of 221 total stock ratings issued by Brian Nowak at Morgan Stanley, the majority (58.4%) have been Buy recommendations, followed by 32.1% Hold and 9.5% Sell.

Best & Worst Calls

Exchange Coverage

ExchangePercentageCount
NASDAQ
66.7% of companies on NASDAQ
18 companies
NYSE
33.3% of companies on NYSE
9 companies

Brian Nowak, an analyst at Morgan Stanley, currently covers 27 companies listed on NASDAQ and NYSE, with the majority traded on NASDAQ.

Coverage Focus

Sector IconSectorPercentage
Computer and Technology
13 companies		48.1%
Retail/Wholesale
6 companies		22.2%
Consumer Discretionary
4 companies		14.8%
Business Services
2 companies		7.4%
Finance
1 company		3.7%
Services
1 company		3.7%

Brian Nowak of Morgan Stanley specializes in stock coverage within the Computer and Technology sector, with additional focus on Retail/Wholesale and Consumer Discretionary companies.

Coverage Industries

IndustryPercentage
INTERNET SOFTWARE
6 companies		22.2%
INTERNET COMMERCE
6 companies		22.2%
INTERNET SERVICES
5 companies		18.5%
GAMING
2 companies		7.4%
INTERNET CONTENT
1 company		3.7%
INTERNET SOFTWARE/SERVICES
1 company		3.7%
LEISURE&REC SVS
1 company		3.7%
ADVERTISING/MKTG SVCS
1 company		3.7%
TECHNOLOGY SERVICES
1 company		3.7%
INS - MULTI LINE
1 company		3.7%
SERVICES – MISC. BUSINESS SERVICES
1 company		3.7%
PERSONAL SERVICES
1 company		3.7%

About Brian Nowak

By bringing together strategic insights on how consumer Internet companies and leading platforms are changing and monetizing consumer behavior, and incorporating big picture themes into detailed models Brian leads the Morgan Stanley Internet research team in crafting actionable insights for clients. With over 15 years of experience in sell-side equity research, Brian brings a differentiated view across online advertising, e-commerce, video games, online travel, the shared economy and more.
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Brian Nowak's Ratings History at Morgan Stanley

Recommendation ROI is the percentage between the price on the Report Date to the price 12 months after the report date.
Available with a MarketBeat All Access Subscription
12-Month ROIUpgrade to All Access to use the All ROI Filter
Export
CompanyReport DateActionReport Date Price12-Month
Price Target		Rating12-Month
Price & ROI		Details
Yelp Inc. stock logo
YELP
Yelp
5/15/2026Lower Price Target$21.09$24.00Underweight
Criteo S.A. stock logo
CRTO
Criteo
5/13/2026Lower Price Target$16.11$29.00Equal Weight
Pinterest, Inc. stock logo
PINS
Pinterest
5/5/2026Boost Price Target$22.78$30.00Overweight
Amazon.com, Inc. stock logo
AMZN
Amazon.com
4/30/2026Boost Price Target$260.15$330.00Overweight
Alphabet Inc. stock logo
GOOGL
Alphabet
4/30/2026Boost Price Target$383.10$375.00Overweight
Expedia Group, Inc. stock logo
EXPE
Expedia Group
4/28/2026Boost Price Target$241.27$290.00Equal Weight
Meta Platforms, Inc. stock logo
META
Meta Platforms
3/30/2026Lower Price Target$531.62$775.00Overweight
Expedia Group, Inc. stock logo
EXPE
Expedia Group
3/27/2026Boost Price Target$232.84$290.00Equal Weight
Pinterest, Inc. stock logo
PINS
Pinterest
3/25/2026Lower Price Target$18.78$27.00Overweight
Booking Holdings Inc. stock logo
BKNG
Booking
2/23/2026Upgrade$154.83$220.00Overweight
Snap Inc. stock logo
SNAP
Snap
2/22/2026Lower Price Target$5.14$6.50Equal Weight
DoorDash, Inc. stock logo
DASH
DoorDash
2/19/2026Reiterated Rating$173.38$275.00Overweight
Airbnb, Inc. stock logo
ABNB
Airbnb
2/13/2026Set Price Target$121.37$120.00
Criteo S.A. stock logo
CRTO
Criteo
2/12/2026Set Price Target$19.12$33.00
Lyft, Inc. stock logo
LYFT
Lyft
2/11/2026Set Price Target$16.85$17.00
Reddit Inc. stock logo
RDDT
Reddit
2/6/2026Set Price Target$152.99$240.00
Amazon.com, Inc. stock logo
AMZN
Amazon.com
2/6/2026Reiterated Rating$222.69$300.00Overweight
Uber Technologies, Inc. stock logo
UBER
Uber Technologies
2/5/2026Lower Price Target$73.67$100.00Overweight
Meta Platforms, Inc. stock logo
META
Meta Platforms
1/29/2026Boost Price Target$668.73$825.00Overweight
Pinterest, Inc. stock logo
PINS
Pinterest
1/13/2026Boost Price Target$27.54$35.00Overweight
Snap Inc. stock logo
SNAP
Snap
1/13/2026Boost Price Target$8.22$9.50Equal Weight
Reddit Inc. stock logo
RDDT
Reddit
1/13/2026Boost Price Target$255.19$265.00Overweight
Criteo S.A. stock logo
CRTO
Criteo
1/13/2026Lower Price Target$20.72$34.00Equal Weight
Airbnb, Inc. stock logo
ABNB
Airbnb
1/13/2026Boost Price Target$138.51$130.00Underweight
Expedia Group, Inc. stock logo
EXPE
Expedia Group
1/13/2026Boost Price Target$295.97$270.00Equal Weight
Yelp Inc. stock logo
YELP
Yelp
1/13/2026Lower Price Target$29.79$28.00Underweight
Take-Two Interactive Software, Inc. stock logo
TTWO
Take-Two Interactive Software
1/13/2026Boost Price Target$246.74$280.00Overweight
Meta Platforms, Inc. stock logo
META
Meta Platforms
12/11/2025Lower Price Target$652.11$750.00Overweight
Uber Technologies, Inc. stock logo
UBER
Uber Technologies
12/8/2025Lower Price Target$92.20$110.00Overweight
Lyft, Inc. stock logo
LYFT
Lyft
12/8/2025Boost Price Target$22.71$22.50Equal Weight
Pinterest, Inc. stock logo
PINS
Pinterest
11/26/2025Lower Price Target$25.51$32.00Overweight
Reddit Inc. stock logo
RDDT
Reddit
10/31/2025Reiterated Rating$195.27$250.00Overweight
Amazon.com, Inc. stock logo
AMZN
Amazon.com
10/31/2025Reiterated Rating$222.86$315.00Overweight
Alphabet Inc. stock logo
GOOGL
Alphabet
10/30/2025Boost Price Target$274.57$330.00Overweight
Booking Holdings Inc. stock logo
BKNG
Booking
10/29/2025Set Price Target$204.82$246.00
Electronic Arts Inc. stock logo
EA
Electronic Arts
10/20/2025Boost Price Target$200.51$210.00Equal Weight
DoorDash, Inc. stock logo
DASH
DoorDash
10/20/2025Boost Price Target$263.06$330.00Overweight
Snap Inc. stock logo
SNAP
Snap
10/20/2025Lower Price Target$7.76$8.00Equal Weight
Alphabet Inc. stock logo
GOOGL
Alphabet
10/2/2025Set Price Target$244.90$270.00Overweight
Lyft, Inc. stock logo
LYFT
Lyft
9/11/2025Boost Price Target$18.96$20.50Equal Weight
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Amazon.com, Inc. stock logo
AMZN
Amazon.com
9/10/2025Reiterated Rating$230.33Overweight
Maplebear Inc. stock logo
CART
Maplebear
8/15/2025Boost Price Target$43.88$48.00Equal Weight
Amazon.com, Inc. stock logo
AMZN
Amazon.com
8/14/2025Reiterated Rating$224.66$300.00Overweight
DoorDash, Inc. stock logo
DASH
DoorDash
8/7/2025Boost Price Target$268.13$300.00Overweight
Airbnb, Inc. stock logo
ABNB
Airbnb
8/7/2025Lower Price Target$119.42$120.00Underweight
Reddit Inc. stock logo
RDDT
Reddit
8/1/2025Boost Price Target$161.13$230.00Overweight
Meta Platforms, Inc. stock logo
META
Meta Platforms
7/31/2025Boost Price Target$695.21$850.00Overweight
Booking Holdings Inc. stock logo
BKNG
Booking
7/30/2025Set Price Target$225.34$226.00Equal Weight
Amazon.com, Inc. stock logo
AMZN
Amazon.com
7/28/2025Reiterated Rating$231.44Overweight
Reddit Inc. stock logo
RDDT
Reddit
7/21/2025Boost Price Target$148.29$170.00Overweight
DoorDash, Inc. stock logo
DASH
DoorDash
7/21/2025Reiterated Rating$239.17$275.00Overweight
Uber Technologies, Inc. stock logo
UBER
Uber Technologies
7/21/2025Reiterated Rating$90.57$115.00Overweight
Pinterest, Inc. stock logo
PINS
Pinterest
7/21/2025Upgrade$37.24$45.00Overweight
Meta Platforms, Inc. stock logo
META
Meta Platforms
7/21/2025Boost Price Target$714.08$750.00Overweight
Alphabet Inc. stock logo
GOOGL
Alphabet
7/21/2025Boost Price Target$189.11$205.00Overweight
Airbnb, Inc. stock logo
ABNB
Airbnb
7/21/2025Boost Price Target$138.66$130.00Underweight
Expedia Group, Inc. stock logo
EXPE
Expedia Group
7/21/2025Boost Price Target$184.68$165.00Equal Weight
Snap Inc. stock logo
SNAP
Snap
7/21/2025Boost Price Target$9.92$8.50Equal Weight
Amazon.com, Inc. stock logo
AMZN
Amazon.com
7/10/2025Boost Price Target$222.26$300.00Overweight
Take-Two Interactive Software, Inc. stock logo
TTWO
Take-Two Interactive Software
5/19/2025Boost Price Target$234.88$265.00Overweight
Pinterest, Inc. stock logo
PINS
Pinterest
5/9/2025Boost Price Target$30.04$37.00Equal Weight
Compass, Inc. stock logo
COMP
Compass
5/9/2025Lower Price Target$6.42$8.00Equal Weight
Electronic Arts Inc. stock logo
EA
Electronic Arts
5/7/2025Boost Price Target$154.70$148.00Equal Weight
Criteo S.A. stock logo
CRTO
Criteo
5/5/2025Lower Price Target$29.07$36.00Equal Weight
Meta Platforms, Inc. stock logo
META
Meta Platforms
5/1/2025Boost Price Target$549.00$650.00Overweight
Snap Inc. stock logo
SNAP
Snap
5/1/2025Lower Price Target$7.83$6.50Equal Weight
Expedia Group, Inc. stock logo
EXPE
Expedia Group
4/17/2025Lower Price Target$151.13$150.00Equal Weight
Electronic Arts Inc. stock logo
EA
Electronic Arts
4/17/2025Lower Price Target$145.18$135.00Equal Weight
DoorDash, Inc. stock logo
DASH
DoorDash
4/17/2025Lower Price Target$180.51$210.00Overweight
Criteo S.A. stock logo
CRTO
Criteo
4/17/2025Lower Price Target$30.03$40.00Equal Weight
Booking Holdings Inc. stock logo
BKNG
Booking
4/17/2025Lower Price Target$182.99$192.00Equal Weight
Alphabet Inc. stock logo
GOOGL
Alphabet
4/17/2025Lower Price Target$151.00$185.00Overweight
Airbnb, Inc. stock logo
ABNB
Airbnb
4/17/2025Boost Price Target$113.08$130.00Underweight
Yelp Inc. stock logo
YELP
Yelp
4/17/2025Lower Price Target$33.17$30.00Underweight
Take-Two Interactive Software, Inc. stock logo
TTWO
Take-Two Interactive Software
4/17/2025Lower Price Target$214.15$210.00Overweight
Snap Inc. stock logo
SNAP
Snap
4/17/2025Lower Price Target$7.92$8.00Equal Weight
Reddit Inc. stock logo
RDDT
Reddit
4/17/2025Lower Price Target$95.42$140.00Overweight
Pinterest, Inc. stock logo
PINS
Pinterest
4/17/2025Lower Price Target$25.45$28.00Equal Weight
Meta Platforms, Inc. stock logo
META
Meta Platforms
4/17/2025Lower Price Target$504.21$615.00Overweight
Lyft, Inc. stock logo
LYFT
Lyft
4/17/2025Lower Price Target$11.08$15.00Equal Weight
Amazon.com, Inc. stock logo
AMZN
Amazon.com
4/14/2025Lower Price Target$184.87$245.00Overweight
Maplebear Inc. stock logo
CART
Maplebear
2/26/2025Boost Price Target$44.00$45.00Equal Weight
Compass, Inc. stock logo
COMP
Compass
2/19/2025Boost Price Target$9.90$8.50Equal Weight
Reddit Inc. stock logo
RDDT
Reddit
2/13/2025Boost Price Target$216.96$210.00Overweight
Criteo S.A. stock logo
CRTO
Criteo
2/6/2025Boost Price Target$45.17$44.00Equal Weight
Alphabet Inc. stock logo
GOOGL
Alphabet
2/5/2025Lower Price Target$206.38$210.00Overweight
Expedia Group, Inc. stock logo
EXPE
Expedia Group
1/13/2025Boost Price Target$179.49$185.00Equal Weight
DoorDash, Inc. stock logo
DASH
DoorDash
1/13/2025Boost Price Target$167.74$200.00Overweight
Booking Holdings Inc. stock logo
BKNG
Booking
1/13/2025Boost Price Target$189.24$200.00Equal Weight
Amazon.com, Inc. stock logo
AMZN
Amazon.com
1/13/2025Boost Price Target$217.10$280.00Overweight
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Alphabet Inc. stock logo
GOOGL
Alphabet
1/13/2025Boost Price Target$189.27$215.00Overweight
Airbnb, Inc. stock logo
ABNB
Airbnb
1/13/2025Boost Price Target$128.44$125.00Underweight
Maplebear Inc. stock logo
CART
Maplebear
1/13/2025Boost Price Target$44.08$44.00Equal Weight
Zillow Group, Inc. stock logo
Z
Zillow Group
1/13/2025Boost Price Target$70.15$75.00Equal Weight
Yelp Inc. stock logo
YELP
Yelp
1/13/2025Boost Price Target$38.60$35.00Underweight
Pinterest, Inc. stock logo
PINS
Pinterest
1/13/2025Boost Price Target$29.73$36.00Equal Weight
Meta Platforms, Inc. stock logo
META
Meta Platforms
1/13/2025Boost Price Target$605.75$660.00Overweight

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