What analysts cover Alphabet?

Alphabet has been rated by research analysts at Arete Research , Bank of America , Barclays , BMO Capital Markets , BNP Paribas Exane , Canaccord Genuity Group , Cantor Fitzgerald , China Renaissance , CICC Research , Citigroup , Citizens Jmp , Daiwa Securities Group , Dbs Bank , Deutsche Bank Aktiengesellschaft , Evercore , Freedom Capital , Guggenheim , HSBC , Jefferies Financial Group , JPMorgan Chase & Co. , KeyCorp , Loop Capital , Mizuho , Morgan Stanley , Needham & Company LLC , New Street Research , Oppenheimer , Piper Sandler , President Capital , Robert W. Baird , Rosenblatt Securities , Roth Capital , Rothschild & Co Redburn , Royal Bank Of Canada , Sanford C. Bernstein , Stifel Nicolaus , Susquehanna , The Goldman Sachs Group , Truist Financial , UBS Group , Wedbush , Weiss Ratings , Wells Fargo & Company , and Zacks Research in the past 90 days.

Alphabet (GOOGL) Stock Forecast & Price Target

$346.77 -7.69 (-2.17%)

Closing price 07/17/2026 04:00 PM Eastern

Extended Trading

$346.33 -0.44 (-0.13%)

As of 07/17/2026 08:00 PM Eastern

Compare

Alphabet - Analysts' Recommendations and Stock Price Forecast (2026)

Consensus Rating

Moderate Buy

Based on 55 Analyst Ratings

Sell
0

Hold
5

Buy
50

Based on 55 Wall Street analysts who have issued ratings for Alphabet in the last 12 months, the stock has a consensus rating of "Moderate Buy." Out of the 55 analysts, 5 have given a hold rating, 47 have given a buy rating, and 3 have given a strong buy rating for GOOGL.

Consensus Price Target

$414.11
19.42% Upside

According to the 55 analysts' twelve-month price targets for Alphabet, the average price target is $414.11. The highest price target for GOOGL is $515.00, while the lowest price target for GOOGL is $220.00. The average price target represents a forecasted upside of 19.42% from the current price of $346.77.

MarketBeat calculates consensus analyst ratings for stocks using the most recent rating from each Wall Street analyst that has rated a stock within the last twelve months. Each analyst's rating is normalized to a standardized rating score of 1 (sell), 2 (hold), 3 (buy) or 4 (strong buy). Analyst consensus ratings scores are calculated using the mean average of the number of normalized sell, hold, buy and strong buy ratings from Wall Street analysts. Each stock's consensus analyst rating is derived from its calculated consensus ratings score (0 to .5 = Strong Sell, .5 to 1 = Sell, 1 to 1.5 = Reduce, 1.5 to 2.5 = Hold, 2.5 to 3.0 = Moderate Buy, 3.0 to 3.5 = Buy, >3.5 = Strong Buy). MarketBeat's consensus price targets are a mean average of the most recent available price targets set by each analyst that has set a price target for the stock in the last twelve months. MarketBeat's consensus ratings and consensus price targets may differ from those calculated by other firms due to differences in methodology and available data.

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GOOGL Analyst Ratings Over Time

Type	Current Forecast 7/19/25 to 7/19/26	1 Month Ago 6/19/25 to 6/19/26	3 Months Ago 4/20/25 to 4/20/26	1 Year Ago 7/19/24 to 7/19/25
Strong Buy	3 Strong Buy rating(s)	2 Strong Buy rating(s)	2 Strong Buy rating(s)	3 Strong Buy rating(s)
Buy	47 Buy rating(s)	47 Buy rating(s)	46 Buy rating(s)	26 Buy rating(s)
Hold	5 Hold rating(s)	5 Hold rating(s)	4 Hold rating(s)	9 Hold rating(s)
Sell	0 Sell rating(s)	0 Sell rating(s)	0 Sell rating(s)	0 Sell rating(s)
Consensus Price Target	$414.11	$413.13	$368.94	$200.63
Forecasted Upside	19.42% Upside	12.12% Upside	9.34% Upside	8.41% Upside
Consensus Rating	Moderate Buy	Moderate Buy	Moderate Buy	Moderate Buy

GOOGL Analyst Recommendations By Month

The chart below shows how a company's ratings by analysts have changed over time. Each bar represents the previous year of ratings for that month. Within each bar, the sell ratings are shown in red, the hold ratings are shown in yellow, the buy ratings are shown in green, and the strong buy ratings are shown in dark green.

GOOGL Price Targets by Month

The chart below shows how a company's share price and consensus price target have changed over time. The dark blue line represents the company's actual price. The lighter blue line represents the stock's consensus price target. The even lighter blue range in the background of the two lines represents the low price target and the high price target for each stock.

Alphabet Stock vs. The Competition

Type	Alphabet	Computer and Technology Companies	Broader Market
Consensus Rating Score	2.96	2.28	2.52
Consensus Rating	Moderate Buy	Hold	Moderate Buy
Predicted Upside	19.42% Upside	195.48% Upside	14.09% Upside
News Sentiment Rating	Positive News See Recent GOOGL News	Positive News	Positive News

Recent Analyst Forecasts and Stock Ratings

Rating

Upside/Downside

Action

Time Frame

Start Date

End Date

Show

Export

Date	Brokerage	Analyst	Action	Rating	Price Target	Report Date Upside/Downside
7/17/2026	BMO Capital Markets 3 of 5 stars	Brian Pitz 2 of 5 stars	Reiterated Rating	Outperform	$435.00 ➝ $455.00	+28.36%
7/16/2026	Wedbush 5 of 5 stars	Ygal Arounian Not Rated	Reiterated Rating	Outperform
7/13/2026	UBS Group 4 of 5 stars	Stephen Ju Not Rated	Reiterated Rating	Neutral	$410.00 ➝ $400.00	+12.49%
7/13/2026	Zacks Research Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating		Upgrade	Hold ➝ Strong-Buy
7/10/2026	KeyCorp Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Justin Patterson Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Boost Target	Overweight	$425.00 ➝ $445.00	+23.99%
7/2/2026	Wells Fargo & Company Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Ken Gawrelski Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Lower Target	Overweight	$435.00 ➝ $416.00	+15.17%
6/30/2026	Morgan Stanley Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Brian Nowak Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Reiterated Rating	Overweight	$375.00 ➝ $415.00	+17.38%
6/22/2026	Jefferies Financial Group Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating		Reiterated Rating	Buy
6/5/2026	New Street Research Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating		Boost Target	Buy	$450.00 ➝ $455.00	+23.43%
6/3/2026	Needham & Company LLC Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Laura Martin Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Reiterated Rating	Buy	$450.00	+24.36%
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6/2/2026	HSBC Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Paul Rossington Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Reiterated Rating	Buy	$435.00 ➝ $420.00	+15.54%
6/1/2026	Piper Sandler Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Thomas Champion Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Reiterated Rating	Overweight	$425.00 ➝ $445.00	+17.00%
5/29/2026	Truist Financial Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Youssef Squali Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Set Target	Buy	$415.00 ➝ $430.00	+12.44%
5/29/2026	Barclays Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Ross Sandler Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Reiterated Rating	Buy
5/21/2026	Rosenblatt Securities Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Barton Crockett Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Reiterated Rating	Neutral	$393.00	+1.05%
5/20/2026	Citizens Jmp Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Andrew Boone Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Reiterated Rating	Market Outperform	$515.00	+33.95%
5/18/2026	Arete Research Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating		Boost Target	Buy	$405.00 ➝ $425.00	+5.30%
5/15/2026	Loop Capital Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating		Boost Target	Buy	$355.00 ➝ $490.00	+23.19%
5/15/2026	Oppenheimer Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating		Boost Target	Outperform	$425.00 ➝ $445.00	+11.88%
5/7/2026	Dbs Bank Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating		Boost Target		$400.00 ➝ $460.00	+15.14%
5/6/2026	Mizuho Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Lloyd Walmsley Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Boost Target	Outperform	$420.00 ➝ $460.00	+18.42%
5/5/2026	President Capital Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating		Boost Target	Buy	$375.00 ➝ $465.00	+18.82%
5/5/2026	Daiwa Securities Group Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating		Boost Target	Buy	$380.00 ➝ $445.00	+13.71%
5/4/2026	Citigroup Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Ronald Josey Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Reiterated Rating	Outperform
5/4/2026	Freedom Capital Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating		Downgrade	Strong-Buy ➝ Hold
5/4/2026	JPMorgan Chase & Co. Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating		Reiterated Rating	Buy
5/4/2026	China Renaissance Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating		Boost Target	Buy	$400.00 ➝ $485.00	+27.09%
5/1/2026	CICC Research Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating		Boost Target	Outperform	$388.00 ➝ $407.91	+7.19%
4/30/2026	Roth Capital Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating		Reiterated Rating	Buy
4/30/2026	Royal Bank Of Canada Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Brad Erickson Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Set Target	Outperform	$400.00 ➝ $425.00	+13.26%
4/30/2026	Sanford C. Bernstein Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Mark Shmulik Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Reiterated Rating	Market Perform	$345.00 ➝ $390.00	+11.45%
4/30/2026	Susquehanna Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Shyam Patil Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Reiterated Rating	Positive	$400.00 ➝ $460.00	+31.45%
4/30/2026	Guggenheim Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Michael Morris Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Reiterated Rating	Buy	$375.00 ➝ $450.00	+28.59%
4/30/2026	Stifel Nicolaus Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Mark Kelley Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Set Target	Buy	$387.00 ➝ $420.00	+20.02%
4/30/2026	BNP Paribas Exane Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating		Boost Target	Outperform	$390.00 ➝ $420.00	+10.41%
4/30/2026	Bank of America Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating		Boost Target	Buy	$370.00 ➝ $430.00	+13.04%
4/30/2026	Rothschild & Co Redburn Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating		Boost Target	Buy	$390.00 ➝ $430.00	+16.48%
4/30/2026	Canaccord Genuity Group Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Maria Ripps Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Boost Target	Buy	$415.00 ➝ $450.00	+21.90%
4/30/2026	The Goldman Sachs Group Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating		Boost Target	Buy	$400.00 ➝ $450.00	+21.73%
4/30/2026	Evercore Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating		Boost Target	Outperform	$400.00 ➝ $420.00	+13.61%
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4/30/2026	Robert W. Baird Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating		Boost Target	Outperform	$380.00 ➝ $400.00	+8.20%
4/30/2026	Cantor Fitzgerald Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Deepak Mathivanan Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Boost Target	Overweight	$395.00 ➝ $465.00	+25.19%
4/28/2026	Deutsche Bank Aktiengesellschaft Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating		Reiterated Rating	Buy
4/20/2026	Weiss Ratings Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating		Reiterated Rating	Buy (B)
4/15/2026	Phillip Securities Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating		Boost Target	Strong-Buy ➝ Moderate Buy	$340.00 ➝ $395.00	+19.12%
4/10/2026	Wolfe Research Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating		Lower Target	Outperform	$390.00 ➝ $360.00	+13.03%
2/19/2026	Tigress Financial Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Ivan Feinseth Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Set Target	Strong-Buy	$280.00 ➝ $415.00	+36.88%
2/16/2026	DZ Bank Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Ingo Wermann Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Reiterated Rating	Buy
2/6/2026	Argus Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Joseph Bonner Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Boost Target	Buy	$365.00 ➝ $385.00	+16.23%
2/5/2026	DA Davidson Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Gil Luria Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Boost Target	Neutral	$300.00 ➝ $310.00	-6.72%
2/5/2026	Moffett Nathanson Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Michael Nathanson Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Boost Target	Buy	$305.00 ➝ $350.00	+5.09%
2/5/2026	Pivotal Research Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Jeffrey Wlodarczak Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Boost Target	Buy	$400.00 ➝ $420.00	+26.11%
1/22/2026	Raymond James Financial Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating		Upgrade	Moderate Buy ➝ Strong-Buy
11/3/2025	Citic Securities Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating		Boost Target	Buy	$230.00 ➝ $310.00	+9.26%
10/20/2025	Canadian Imperial Bank of Commerce Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating		Boost Target		$315.00	+24.36%
9/25/2025	Melius Research Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating		Boost Target		$220.00 ➝ $255.00	+3.75%
7/24/2025	Westpark Capital Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Curtis Shauger Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Boost Target	Buy	$210.00 ➝ $220.00	+15.65%
10/11/2024	Scotiabank Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Nat Schindler Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Upgrade	Strong-Buy

Analyst ratings data on MarketBeat is provided by Benzinga and other data providers. This page was last refreshed on Sunday at 05:01 AM ET.

Should I Buy Alphabet Stock? GOOGL Pros and Cons Explained

These pros and cons were generated based on recent news and financial data from MarketBeat in order to provide readers with the fastest and most accurate insights. They were last updated on Friday, July 17, 2026. Please send any questions or comments about these Alphabet pros and cons to contact@marketbeat.com.

Alphabet
Bull Case

Here are some ways that investors could benefit from investing in Google:

Google's diverse product ecosystem, including Google Search, YouTube, and Google Workspace, continues to attract a vast user base, driving consistent revenue growth.
The current stock price is around $1400, reflecting strong market confidence in Google's ongoing innovation and market leadership.
Recent advancements in Google Cloud services have positioned the company as a key player in the growing cloud computing market, which is expected to expand significantly in the coming years.
Google's advertising platforms, such as Google Ads and AdSense, have shown resilience and adaptability, maintaining a substantial share of the digital advertising market.
Investments in consumer hardware, including the latest Pixel phones and Nest devices, enhance brand loyalty and open new revenue streams.

Alphabet
Bear Case

Investors should be bearish about investing in Google for these reasons:

Increased regulatory scrutiny and potential antitrust actions could impact Google's operational flexibility and profitability.
Competition in the cloud computing space is intensifying, with rivals like Amazon and Microsoft aggressively expanding their offerings, which may affect Google's market share.
Fluctuations in advertising spending, particularly during economic downturns, could adversely affect revenue from Google’s core advertising business.
Recent privacy concerns and changes in data regulations may limit Google's ability to effectively target ads, potentially impacting revenue growth.
Market volatility and economic uncertainties could lead to fluctuations in stock performance, making it a riskier investment in the short term.

GOOGL Forecast - Frequently Asked Questions

According to the research reports of 55 Wall Street equities research analysts, the average twelve-month stock price forecast for Alphabet is $414.11, with a high forecast of $515.00 and a low forecast of $220.00.

55 Wall Street research analysts have issued "buy," "hold," and "sell" ratings for Alphabet in the last year. There are currently 5 hold ratings, 47 buy ratings and 3 strong buy ratings for the stock. The consensus among Wall Street research analysts is that investors should "moderate buy" GOOGL shares.

According to analysts, Alphabet's stock has a predicted upside of 19.42% based on their 12-month stock forecasts.

Over the previous 90 days, Alphabet's stock had 1 upgrade and 1 downgrade by analysts.

Analysts like Alphabet more than other "computer and technology" companies. The consensus rating for Alphabet is Moderate Buy while the average consensus rating for "computer and technology" companies is Hold. Learn more on how GOOGL compares to other companies.

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This page (NASDAQ:GOOGL) was last updated on 7/19/2026 by MarketBeat.com Staff.

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Alphabet (GOOGL) Stock Forecast & Price Target