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Alphabet (GOOGL) Stock Forecast & Price Target

Alphabet logo
$340.59 -8.63 (-2.47%)
Closing price 10/16/2026 04:00 PM Eastern
Extended Trading
$339.43 -1.16 (-0.34%)
As of 10/16/2026 08:00 PM Eastern
Extended trading is trading that happens on electronic markets outside of regular trading hours. This is a fair market value extended hours price provided by Massive. Learn more.

Alphabet - Analysts' Recommendations and Stock Price Forecast (2026)

Consensus Rating

Sell
0
Hold
4
Buy
51

Based on 55 Wall Street analysts who have issued ratings for Alphabet in the last 12 months, the stock has a consensus rating of "Buy." Out of the 55 analysts, 4 have given a hold rating, 46 have given a buy rating, and 5 have given a strong buy rating for GOOGL.

Consensus Price Target

$425.04
24.79% Upside
According to the 55 analysts' twelve-month price targets for Alphabet, the average price target is $425.04. The highest price target for GOOGL is $515.00, while the lowest price target for GOOGL is $310.00. The average price target represents a forecasted upside of 24.79% from the current price of $340.59.
MarketBeat calculates consensus analyst ratings for stocks using the most recent rating from each Wall Street analyst that has rated a stock within the last twelve months. Each analyst's rating is normalized to a standardized rating score of 1 (sell), 2 (hold), 3 (buy) or 4 (strong buy). Analyst consensus ratings scores are calculated using the mean average of the number of normalized sell, hold, buy and strong buy ratings from Wall Street analysts. Each stock's consensus analyst rating is derived from its calculated consensus ratings score (0 to .5 = Strong Sell, .5 to 1 = Sell, 1 to 1.5 = Reduce, 1.5 to 2.5 = Hold, 2.5 to 3.0 = Moderate Buy, 3.0 to 3.5 = Buy, >3.5 = Strong Buy). MarketBeat's consensus price targets are a mean average of the most recent available price targets set by each analyst that has set a price target for the stock in the last twelve months. MarketBeat's consensus ratings and consensus price targets may differ from those calculated by other firms due to differences in methodology and available data.
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GOOGL Analyst Ratings Over Time

TypeCurrent Forecast
10/18/25 to 10/18/26
1 Month Ago
9/18/25 to 9/18/26
3 Months Ago
7/20/25 to 7/20/26
1 Year Ago
10/18/24 to 10/18/25
Strong Buy
5 Strong Buy rating(s)
5 Strong Buy rating(s)
3 Strong Buy rating(s)
3 Strong Buy rating(s)
Buy
46 Buy rating(s)
45 Buy rating(s)
47 Buy rating(s)
31 Buy rating(s)
Hold
4 Hold rating(s)
4 Hold rating(s)
5 Hold rating(s)
9 Hold rating(s)
Sell
0 Sell rating(s)
0 Sell rating(s)
0 Sell rating(s)
0 Sell rating(s)
Consensus Price Target$425.04$422.16$414.11$252.10
Forecasted Upside24.79% Upside20.77% Upside17.65% Upside-0.47% Downside
Consensus RatingBuyBuyModerate BuyModerate Buy

GOOGL Analyst Recommendations By Month

The chart below shows how a company's ratings by analysts have changed over time. Each bar represents the previous year of ratings for that month. Within each bar, the sell ratings are shown in red, the hold ratings are shown in yellow, the buy ratings are shown in green, and the strong buy ratings are shown in dark green.
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GOOGL Price Targets by Month

The chart below shows how a company's share price and consensus price target have changed over time. The dark blue line represents the company's actual price. The lighter blue line represents the stock's consensus price target. The even lighter blue range in the background of the two lines represents the low price target and the high price target for each stock.
Skip Chart and View Analyst Price Target HistorySkip Chart & View Price History Table

Alphabet Stock vs. The Competition

TypeAlphabetCommunication Services CompaniesBroader Market
Consensus Rating Score
3.02
2.08
2.53
Consensus RatingBuyHoldModerate Buy
Predicted Upside24.79% Upside223.60% Upside18.02% Upside
News Sentiment Rating
Positive News

See Recent GOOGL News
Neutral News
Positive News
Report Date
0 Results
DateBrokerageAnalystActionRatingPrice TargetReport Date
Upside/Downside
Details
10/15/2026
Weiss Ratings logo
Weiss Ratings
3 of 5 stars
 Reiterated RatingBuy (B)
10/15/2026
Doug Anmuth
Doug Anmuth
3 of 5 stars
Boost TargetOverweight$420.00 ➝ $425.00+21.33%
10/14/2026
UBS Group AG logo
UBS Group
4 of 5 stars
Stephen Ju
2 of 5 stars
Reiterated RatingNeutral$379.00 ➝ $380.00+7.41%
10/12/2026Reiterated RatingOverweight$420.00+19.43%
10/8/2026Reiterated RatingBuy$450.00+28.39%
10/6/2026Reiterated RatingOverweight$411.00 ➝ $417.00+20.36%
10/1/2026 Reiterated RatingBuy
9/28/2026Boost TargetOverweight$395.00 ➝ $400.00+16.31%
9/17/2026Reiterated RatingStrong-Buy$415.00 ➝ $485.00+39.64%
9/16/2026Reiterated RatingOutperform$450.00+31.25%
9/3/2026Reiterated RatingBuy$410.00+21.62%
8/11/2026 DowngradeStrong-Buy ➝ Hold
7/27/2026 UpgradeModerate Buy ➝ Strong-Buy
7/23/2026Set TargetNeutral$375.00 ➝ $350.00+9.40%
7/23/2026Set TargetOutperform$455.00 ➝ $465.00+46.54%
7/23/2026Reiterated RatingBuy$435.00 ➝ $440.00+28.62%
7/23/2026Set TargetBuy$430.00 ➝ $420.00+30.74%
7/23/2026Set TargetOverweight$415.00 ➝ $400.00+16.93%
7/23/2026Reiterated RatingOutperform$445.00+30.08%
7/23/2026Reiterated RatingOverweight$405.00 ➝ $425.00+24.24%
7/23/2026Reiterated RatingBuy$470.00 ➝ $475.00+38.85%
7/23/2026 UpgradeHold ➝ Strong-Buy
7/23/2026 UpgradeStrong-Buy
7/23/2026Reiterated RatingOutperform$425.00+33.40%
7/22/2026Reiterated RatingMarket Outperform$515.00+48.20%
7/10/2026Boost TargetOverweight$425.00 ➝ $445.00+23.99%
6/22/2026 Reiterated RatingBuy
6/5/2026 Boost TargetBuy$450.00 ➝ $455.00+23.43%
6/2/2026Reiterated RatingBuy$435.00 ➝ $420.00+15.54%
5/18/2026 Boost TargetBuy$405.00 ➝ $425.00+5.30%
5/15/2026 Boost TargetBuy$355.00 ➝ $490.00+23.19%
5/15/2026 Boost TargetOutperform$425.00 ➝ $445.00+11.88%
5/7/2026 Boost Target$400.00 ➝ $460.00+15.14%
5/6/2026Boost TargetOutperform$420.00 ➝ $460.00+18.42%
5/5/2026 Boost TargetBuy$375.00 ➝ $465.00+18.82%
5/5/2026 Boost TargetBuy$380.00 ➝ $445.00+13.71%
5/4/2026Reiterated RatingOutperform
5/4/2026 Boost TargetBuy$400.00 ➝ $485.00+27.09%
5/1/2026 Boost TargetOutperform$388.00 ➝ $407.91+7.19%
4/30/2026Reiterated RatingMarket Perform$345.00 ➝ $390.00+11.45%
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4/30/2026Reiterated RatingPositive$400.00 ➝ $460.00+31.45%
4/30/2026Reiterated RatingBuy$375.00 ➝ $450.00+28.59%
4/30/2026Set TargetBuy$387.00 ➝ $420.00+20.02%
4/30/2026 Boost TargetOutperform$390.00 ➝ $420.00+10.41%
4/30/2026 Boost TargetBuy$370.00 ➝ $430.00+13.04%
4/30/2026 Boost TargetBuy$390.00 ➝ $430.00+16.48%
4/30/2026Boost TargetBuy$415.00 ➝ $450.00+21.90%
4/30/2026 Boost TargetBuy$400.00 ➝ $450.00+21.73%
4/30/2026 Boost TargetOutperform$380.00 ➝ $400.00+8.20%
4/28/2026 Reiterated RatingBuy
4/10/2026 Lower TargetOutperform$390.00 ➝ $360.00+13.03%
2/6/2026Boost TargetBuy$365.00 ➝ $385.00+16.23%
2/5/2026Boost TargetBuy$305.00 ➝ $350.00+5.09%
1/22/2026 UpgradeModerate Buy ➝ Strong-Buy
11/3/2025 Boost TargetBuy$230.00 ➝ $310.00+9.26%
10/20/2025 Boost Target$315.00+24.36%
9/25/2025 Boost Target$220.00 ➝ $255.00+3.75%
7/24/2025Boost TargetBuy$210.00 ➝ $220.00+15.65%

Analyst ratings data on MarketBeat is provided by Benzinga and other data providers. This page was last refreshed on Sunday at 08:55 AM ET.


Should I Buy Alphabet Stock? GOOGL Pros and Cons Explained

These pros and cons were generated based on recent news and financial data from MarketBeat in order to provide readers with the fastest and most accurate insights. They were last updated on Friday, October 16, 2026. Please send any questions or comments about these Alphabet pros and cons to contact@marketbeat.com.

Alphabet
Bull Case

green Wall Street bull icon

Here are some ways that investors could benefit from investing in Google:

  • Google is trading at $340.59, which is significantly below the average analyst price target of $425.04, suggesting substantial upside potential as the stock currently trades at a P/E ratio of 17.11, a valuation that many analysts consider attractive given the company's growth trajectory.
  • The company demonstrated exceptional financial performance in its most recent quarter, reporting earnings per share of $9.11, which significantly beat the consensus estimate of $2.89, while revenue of $119.80 billion also exceeded expectations, highlighting strong operational execution and profitability with a net margin of 54.77%.
  • Google's cloud business is experiencing accelerated growth, with analysts citing strong demand for AI services and the ability to monetize Gemini and cloud infrastructure, which is helping to offset concerns about high capital expenditures and driving investor confidence in the long-term revenue potential of the Google Cloud segment.
  • Waymo, Google's autonomous driving unit, received approval to participate in Ontario's automated-vehicle pilot program and is targeting a robotaxi launch in Toronto in 2028, expanding the company's longer-term opportunities in the high-growth autonomous vehicle market and diversifying its revenue streams beyond traditional search and advertising.
  • Recent technological advancements, including a 40-fold reduction in quantum computing error rates and the launch of the Universal Cart shopping tool in the United States, position Google at the forefront of emerging technologies and e-commerce integration, potentially creating new monetization channels and strengthening its competitive moat in the digital services industry.

Alphabet
Bear Case

red Wall Street bear icon

Investors should be bearish about investing in Google for these reasons:

  • Multiple law firms are promoting a securities-fraud class action covering investors who purchased Google securities from May 19 through July 16, 2026, with lead-plaintiff deadlines in late November and December, which increases headline risk and potential liability for the company, although these actions do not establish wrongdoing.
  • Investors are questioning Google's massive AI infrastructure spending, including a reported long-term computing arrangement with SpaceX that costs approximately $920 million per month, which could pressure free cash flow and returns on investment if the monetization of AI services does not keep pace with these significant capital expenditures.
  • The stock has experienced recent volatility, trading down 2.5% to $340.59 on October 16, 2026, and is currently below its 50-day moving average of $344.54 and 200-day moving average of $351.40, indicating short-term bearish momentum and potential technical weakness that could deter risk-averse investors.
  • Insider selling activity has been notable, with insiders selling a total of 420,865 shares valued at approximately $8.29 million over the last quarter, including sales by CEO Sundar Pichai and Director Frances Arnold, which some investors may interpret as a lack of confidence in the stock's near-term performance or a signal to take profits.
  • Google faces intense competition in the AI sector, with rivals like Microsoft funding their AI buildouts from internal cash while Google is reportedly selling stock to keep pace with infrastructure costs, raising concerns about dilution and the sustainability of its aggressive investment strategy in a highly competitive landscape.

GOOGL Forecast - Frequently Asked Questions

According to the research reports of 55 Wall Street equities research analysts, the average twelve-month stock price forecast for Alphabet is $425.04, with a high forecast of $515.00 and a low forecast of $310.00.

55 Wall Street research analysts have issued "buy," "hold," and "sell" ratings for Alphabet in the last year. There are currently 4 hold ratings, 46 buy ratings and 5 strong buy ratings for the stock. The consensus among Wall Street research analysts is that investors should "buy" GOOGL shares.

According to analysts, Alphabet's stock has a predicted upside of 24.79% based on their 12-month stock forecasts.

Over the previous 90 days, Alphabet's stock had 4 upgrades and 1 downgrade by analysts.

Analysts like Alphabet more than other "communication services" companies. The consensus rating for Alphabet is Buy while the average consensus rating for "communication services" companies is Hold. Learn more on how GOOGL compares to other companies.


MarketBeat monitors more than a dozen sources for Alphabet analyst ratings, with the most recent rating issued on 10/15/2026.
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