Alphabet (GOOGL) News Today $185.06 +1.48 (+0.81%) Closing price 04:00 PM EasternExtended Trading$185.52 +0.46 (+0.25%) As of 07:59 PM Eastern Extended trading is trading that happens on electronic markets outside of regular trading hours. This is a fair market value extended hours price provided by Polygon.io. Learn more. Add Compare Share Share Headlines Stock AnalysisAnalyst ForecastsChartCompetitorsDividendEarningsFinancialsHeadlinesInsider TradesOptions ChainOwnershipSEC FilingsShort InterestTrendsBuy This Stock Why Is Alphabet Up Today?Toggle Visibility of Why Is Alphabet Up Today?Alphabet Inc. (NASDAQ: GOOGL) stock movements today are driven by a mix of bullish analyst actions ahead of Q2 earnings and some insider selling. Investors are digesting upgraded earnings forecasts and price targets, tempered by executive share sales and external critiques of Google’s ad model. Positive Sentiment: Wedbush raised its Q2 EPS forecast for GOOGL to $2.12 (from $2.05) and kept an “Outperform” rating with a $190 price target, underscoring stronger-than-expected profit prospects. Wedbush Issues Optimistic Outlook for Alphabet Earnings Positive Sentiment: Bank of America bumped its GOOGL price objective to $210 (from $200) and reiterated a “Buy” rating, implying double-digit upside. Bank of America Issues Positive Forecast for Alphabet Stock Price Positive Sentiment: KeyCorp raised its price target on GOOGL to $215 (from $195) and maintained an “Overweight” rating, reflecting strong earnings visibility. Alphabet Given New $215.00 Price Target at KeyCorp Positive Sentiment: Cantor Fitzgerald set a new $196 price target on GOOGL, joining the wave of pre-earnings upgrades. Alphabet Given New $196.00 Price Target at Cantor Fitzgerald Positive Sentiment: BMO Capital reiterated an “Outperform” rating on GOOGL and lifted its target to $208, adding to the bullish earnings narrative. BMO Capital Reiterates Outperform on Alphabet, Raises Price Target to $208 Neutral Sentiment: MarketBeat’s week in review noted record highs on the NASDAQ and S&P 500 and highlighted GOOGL as one of the first major tech names up to report Q2, contributing to broad market optimism. MarketBeat Week in Review – 07/14 - 07/18 Neutral Sentiment: A Seeking Alpha piece argued that an unspecified “threat” to Alphabet could paradoxically accelerate strategic initiatives, though concrete catalysts remain unclear. Alphabet: This ‘Threat’ Could Actually Be A Blessing Neutral Sentiment: Multiple MarketBeat screeners included GOOGL among top space, healthcare, and cybersecurity stocks to watch, reflecting its diversified exposure but not driving a direct price catalyst. Space Stocks To Follow Now – July 18th Neutral Sentiment: Zacks published previews and “Buy, Sell or Hold” guidance on GOOGL ahead of earnings, indicating mixed views on valuation and competition in AI and Cloud. Buy, Sell or Hold Alphabet Stock? Key Tips Ahead of Q2 Earnings Negative Sentiment: CEO Sundar Pichai sold 32,500 shares at an average of $184.38, reducing his holding by 1.27%, which can spook some investors. Alphabet CEO Sells $5,992,350.00 in Stock Negative Sentiment: Director John Hennessy offloaded 400 shares at $181.98, trimming his position by 6.24%, further adding to insider selling pressure. Alphabet Director Sells Shares Negative Sentiment: Perplexity AI’s CEO publicly criticized Google’s ad-based revenue model as misaligned with the future of AI agents, raising strategic doubts. Perplexity CEO Says Google’s Ad Model Is Incompatible With AI Agent Future Posted 5h agoAI Generated. May Contain Errors. GOOGL Latest News All Sources Trusted Sources MarketBeat Benzinga Bloomberg GlobeNewswire GuruFocus MarketWatch Motley Fool NASDAQ PR Newswire Reuters Seeking Alpha TalkMarkets The Street TipRanks The Wall Street Journal Wall Street Zen Yahoo Finance Source Sentiment refers to the positivity or negativity of each headline according to our language processing algorithm. Sentiment All Sentiments Very Positive Positive Neutral Negative Very Negative Most Recent July 2025 June 2025 May 2025 April 2025 March 2025 February 2025 January 2025 December 2024 November 2024 October 2024 September 2024 August 2024 July 2024 June 2024 May 2024 April 2024 March 2024 February 2024 January 2024 December 2023 November 2023 October 2023 September 2023 August 2023 July 2023 June 2023 May 2023 April 2023 March 2023 February 2023 January 2023 December 2022 November 2022 October 2022 September 2022 August 2022 Time Period Alphabet Inc. (GOOGL) Announces Preliminary Approval of Shareholder Derivative Action Settlement2 hours ago | gurufocus.comAlphabet: This 'Threat' Could Actually Be A BlessingJuly 18 at 3:01 PM | seekingalpha.comAnalysts revamp Alphabet stock price target before key earningsJuly 18 at 3:01 PM | msn.comWhat Analysts Think of Alphabet's Stock Ahead of EarningsJuly 18 at 3:01 PM | msn.comSpace Stocks To Follow Now - July 18thJuly 18 at 2:58 PM | marketbeat.comHealthcare Stocks To Watch Today - July 18thJuly 18 at 2:58 PM | marketbeat.comCybersecurity Stocks To Consider - July 18thJuly 18 at 12:53 PM | marketbeat.comDirexion's GOOGL-Focused Bull And Bear Funds Grab The Limelight Ahead Of Alphabet's EarningsJuly 18 at 12:32 PM | benzinga.comWedbush Issues Optimistic Outlook for Alphabet EarningsJuly 18 at 9:34 AM | marketbeat.comBank of America Issues Positive Forecast for Alphabet (NASDAQ:GOOGL) Stock PriceJuly 18 at 9:32 AM | marketbeat.comPrediction: Alphabet Stock Will Soar After July 23July 18 at 5:00 AM | fool.com5 Artificial Intelligence (AI) Stocks You Can Buy and Hold for the Next DecadeJuly 18 at 4:30 AM | fool.comGateway Wealth Partners LLC Purchases 1,377 Shares of Alphabet Inc. (NASDAQ:GOOGL)July 18 at 4:02 AM | marketbeat.comStegent Equity Advisors Inc. Purchases 1,842 Shares of Alphabet Inc. (NASDAQ:GOOGL)July 18 at 4:01 AM | marketbeat.comAlphabet Inc. (NASDAQ:GOOGL) is Fidelis Capital Partners LLC's 10th Largest PositionJuly 18 at 3:56 AM | marketbeat.comAlphabet Inc. (NASDAQ:GOOGL) is Xponance Inc.'s 6th Largest PositionJuly 18 at 3:56 AM | marketbeat.comRamsay Stattman Vela & Price Inc. Raises Holdings in Alphabet Inc. (NASDAQ:GOOGL)July 18 at 3:56 AM | marketbeat.comWeil Company Inc. Increases Position in Alphabet Inc. (NASDAQ:GOOGL)July 18 at 3:55 AM | marketbeat.comJoseph Group Capital Management Acquires 2,731 Shares of Alphabet Inc. (NASDAQ:GOOGL)July 18 at 3:55 AM | marketbeat.comAlphabet Inc. (NASDAQ:GOOGL) Stake Decreased by Bosman Wealth Management LLCJuly 18 at 3:55 AM | marketbeat.comState of Michigan Retirement System Reduces Position in Alphabet Inc. (NASDAQ:GOOGL)July 18 at 3:55 AM | marketbeat.comMJP Associates Inc. ADV Has $4.31 Million Stock Holdings in Alphabet Inc. (NASDAQ:GOOGL)July 18 at 3:55 AM | marketbeat.comCerity Partners LLC Boosts Stock Holdings in Alphabet Inc. (NASDAQ:GOOGL)July 18 at 3:50 AM | marketbeat.comCornerstone Investment Partners LLC Raises Holdings in Alphabet Inc. (NASDAQ:GOOGL)July 18 at 3:50 AM | marketbeat.com2 Artificial Intelligence (AI) Stocks to Buy Before They Surge to $3 Trillion, According to Select Wall Street AnalystsJuly 18 at 3:30 AM | fool.comAlphabet (NASDAQ:GOOGL) Given New $196.00 Price Target at Cantor FitzgeraldJuly 18 at 2:59 AM | americanbankingnews.comAlphabet (NASDAQ:GOOGL) Trading 1.1% Higher Following Analyst UpgradeJuly 18 at 2:21 AM | americanbankingnews.comBMO Capital Reiterates Outperform on Alphabet (GOOGL), Raises Price Target to $208July 17 at 12:48 AM | msn.comWaymo and Tesla are getting into a size contest. Temper your expectations with both companies — for now.July 17 at 9:22 PM | businessinsider.comAlphabet Inc. (NASDAQ:GOOGL) CEO Sells $5,992,350.00 in StockJuly 17 at 6:49 PM | marketbeat.comBest Space Stocks To Keep An Eye On - July 17thJuly 17 at 3:03 PM | marketbeat.comHealthcare Stocks Worth Watching - July 17thJuly 17 at 3:03 PM | marketbeat.comCybersecurity Stocks To Research - July 17thJuly 17 at 1:06 PM | marketbeat.comPerplexity CEO says Google's ad model is incompatible with AI agent futureJuly 17 at 11:09 AM | proactiveinvestors.comWaymo expands coverage in Austin, Texas, as robotaxi competition heats upJuly 17 at 11:07 AM | reuters.comAlphabet Inc. (GOOG) Offers Steep Cloud Discounts to U.S. Federal Agencies; 71% Business Apps Deal Could Save Government $2 BillionJuly 17 at 10:43 AM | insidermonkey.comAI Stocks Soar, but Are You Overlooking the Market's Hidden Gems?July 17 at 10:25 AM | 247wallst.comAlphabet (NASDAQ:GOOGL) Given New $215.00 Price Target at KeyCorpJuly 17 at 8:19 AM | marketbeat.comAlphabet Inc. (NASDAQ:GOOGL) Director Sells $72,792.00 in StockJuly 17 at 6:52 AM | insidertrades.comJim Cramer Thinks Alphabet Stock is Going “Up”July 17 at 5:37 AM | msn.comDoD Awards $800M in AI Contracts to OpenAI, Google, Anthropic, xAI for National SecurityJuly 17 at 5:37 AM | msn.comHow Apple's iOS 26 and Google's Android 16 Will Change Our PhonesJuly 17 at 5:03 AM | nytimes.comAlphabet Inc. (NASDAQ:GOOGL) Position Lessened by Hara Capital LLCJuly 17 at 3:54 AM | marketbeat.comVision Capital Management Inc. Has $20.02 Million Stock Holdings in Alphabet Inc. (NASDAQ:GOOGL)July 17 at 3:54 AM | marketbeat.comLattice Capital Management LLC Sells 10,000 Shares of Alphabet Inc. (NASDAQ:GOOGL)July 17 at 3:54 AM | marketbeat.comAlps Advisors Inc. Buys 5,794 Shares of Alphabet Inc. (NASDAQ:GOOGL)July 17 at 3:54 AM | marketbeat.comAllworth Financial LP Purchases 6,998 Shares of Alphabet Inc. (NASDAQ:GOOGL)July 17 at 3:53 AM | marketbeat.comSharpepoint LLC Sells 1,623 Shares of Alphabet Inc. (NASDAQ:GOOGL)July 17 at 3:45 AM | marketbeat.comMainStreet Investment Advisors LLC Sells 2,562 Shares of Alphabet Inc. (NASDAQ:GOOGL)July 17 at 3:45 AM | marketbeat.comRogco LP Lowers Position in Alphabet Inc. (NASDAQ:GOOGL)July 17 at 3:45 AM | marketbeat.com Get Alphabet News Delivered to You Automatically Sign up to receive the latest news and ratings for GOOGL and its competitors with MarketBeat's FREE daily newsletter. Email Address Related Videos GOOGL Media Mentions By Week GOOGL Media Sentiment Learn about the media sentiment score. Each headline receives a score ranging from 2 (good news) to -2 (bad news). Our company news sentiment scores track the average news sentiment of articles about each company over the most recent 7 days in order to identify companies that are receiving positive press. GOOGL News Sentiment▼1.090.83▲Average Computer and Technology News Sentiment GOOGL News Coverage Learn about the media coverage comparison. We track news headlines from hundreds of news outlets and tag them by company. This chart compares the number of articles about this company in the last seven days compared with the average number of articles about this company on a typical week. GOOGL Articles This Week▼211138▲GOOGL Articles Average Week Get Alphabet News Delivered to You Automatically Sign up to receive the latest news and ratings for GOOGL and its competitors with MarketBeat's FREE daily newsletter. 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