Snap (SNAP) Stock Forecast & Price Target

Q: What analysts cover Snap?

Snap has been rated by research analysts at Barclays , Benchmark , BMO Capital Markets , Cantor Fitzgerald , Citigroup , Citizens Jmp , DA Davidson , Evercore , Freedom Capital , Guggenheim , Mizuho , Piper Sandler , Rosenblatt Securities , Royal Bank Of Canada , Sanford C. Bernstein , Stifel Nicolaus , Susquehanna , The Goldman Sachs Group , Truist Financial , UBS Group , Weiss Ratings , Wells Fargo & Company , and Zacks Research in the past 90 days.

$5.56 -0.09 (-1.50%)

As of 02:47 PM Eastern

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Snap - Analysts' Recommendations and Stock Price Forecast (2026)

Consensus Rating

Hold

Based on 36 Analyst Ratings

Sell
2

Hold
24

Buy
10

Based on 36 Wall Street analysts who have issued ratings for Snap in the last 12 months, the stock has a consensus rating of "Hold." Out of the 36 analysts, 2 have given a sell rating, 24 have given a hold rating, 8 have given a buy rating, and 2 have given a strong buy rating for SNAP.

Consensus Price Target

$7.65
37.44% Upside

According to the 36 analysts' twelve-month price targets for Snap, the average price target is $7.65. The highest price target for SNAP is $16.00, while the lowest price target for SNAP is $5.00. The average price target represents a forecasted upside of 37.44% from the current price of $5.57.

MarketBeat calculates consensus analyst ratings for stocks using the most recent rating from each Wall Street analyst that has rated a stock within the last twelve months. Each analyst's rating is normalized to a standardized rating score of 1 (sell), 2 (hold), 3 (buy) or 4 (strong buy). Analyst consensus ratings scores are calculated using the mean average of the number of normalized sell, hold, buy and strong buy ratings from Wall Street analysts. Each stock's consensus analyst rating is derived from its calculated consensus ratings score (0 to .5 = Strong Sell, .5 to 1 = Sell, 1 to 1.5 = Reduce, 1.5 to 2.5 = Hold, 2.5 to 3.0 = Moderate Buy, 3.0 to 3.5 = Buy, >3.5 = Strong Buy). MarketBeat's consensus price targets are a mean average of the most recent available price targets set by each analyst that has set a price target for the stock in the last twelve months. MarketBeat's consensus ratings and consensus price targets may differ from those calculated by other firms due to differences in methodology and available data.

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SNAP Analyst Ratings Over Time

Type	Current Forecast 9/18/25 to 9/18/26	1 Month Ago 8/19/25 to 8/19/26	3 Months Ago 6/20/25 to 6/20/26	1 Year Ago 9/18/24 to 9/18/25
Strong Buy	2 Strong Buy rating(s)	2 Strong Buy rating(s)	1 Strong Buy rating(s)	1 Strong Buy rating(s)
Buy	8 Buy rating(s)	8 Buy rating(s)	9 Buy rating(s)	5 Buy rating(s)
Hold	24 Hold rating(s)	23 Hold rating(s)	23 Hold rating(s)	21 Hold rating(s)
Sell	2 Sell rating(s)	3 Sell rating(s)	2 Sell rating(s)	2 Sell rating(s)
Consensus Price Target	$7.65	$7.65	$7.79	$34.16
Forecasted Upside	37.44% Upside	45.96% Upside	67.62% Upside	303.80% Upside
Consensus Rating	Hold	Hold	Hold	Hold

SNAP Analyst Recommendations By Month

The chart below shows how a company's ratings by analysts have changed over time. Each bar represents the previous year of ratings for that month. Within each bar, the sell ratings are shown in red, the hold ratings are shown in yellow, the buy ratings are shown in green, and the strong buy ratings are shown in dark green.

SNAP Price Targets by Month

The chart below shows how a company's share price and consensus price target have changed over time. The dark blue line represents the company's actual price. The lighter blue line represents the stock's consensus price target. The even lighter blue range in the background of the two lines represents the low price target and the high price target for each stock.

Snap Stock vs. The Competition

Type	Snap	Communication Services Companies	Broader Market
Consensus Rating Score	2.28	2.05	2.53
Consensus Rating	Hold	Hold	Moderate Buy
Predicted Upside	37.93% Upside	146.20% Upside	18.38% Upside
News Sentiment Rating	Neutral News See Recent SNAP News	Positive News	Positive News

Recent Analyst Forecasts and Stock Ratings

Rating

Upside/Downside

Action

Time Frame

Start Date

End Date

Show

Export

Date	Brokerage	Analyst	Action	Rating	Price Target	Report Date Upside/Downside
9/17/2026	Royal Bank Of Canada 3 of 5 stars	Brad Erickson 1 of 5 stars	Reiterated Rating	Sector Perform	$8.00	+34.95%
9/2/2026	Guggenheim 5 of 5 stars	Michael Morris 2 of 5 stars	Reiterated Rating	Neutral
9/1/2026	Zacks Research 5 of 5 stars		Upgrade	Strong Sell ➝ Hold
8/4/2026	Stifel Nicolaus Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Mark Kelley Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Set Target		$7.50	+30.21%
8/4/2026	Benchmark Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating		Reiterated Rating	Hold
8/4/2026	BMO Capital Markets Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Brian Pitz Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Reiterated Rating	Outperform
8/4/2026	Piper Sandler Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating		Reiterated Rating	Neutral
8/4/2026	Mizuho Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Lloyd Walmsley Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Boost Target	Neutral	$5.00 ➝ $6.00	+3.90%
8/4/2026	Evercore Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating		Set Target		$8.00	+38.53%
8/4/2026	UBS Group Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Stephen Ju Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Set Target		$6.00	+6.14%
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8/4/2026	Susquehanna Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating		Reiterated Rating	Neutral
8/4/2026	Barclays Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Ross Sandler Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Boost Target	Overweight	$15.00 ➝ $16.00	+216.83%
8/4/2026	The Goldman Sachs Group Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Eric Sheridan Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Reiterated Rating	Neutral	$6.50	+28.71%
8/4/2026	Freedom Capital Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating		Upgrade	Hold ➝ Strong-Buy
8/4/2026	Truist Financial Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Youssef Squali Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Lower Target	Hold	$8.00 ➝ $7.00	+21.42%
8/4/2026	Citigroup Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Ronald Josey Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Boost Target	Neutral	$6.50 ➝ $6.75	+17.70%
8/4/2026	DA Davidson Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Wyatt Swanson Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Boost Target	Neutral	$5.00 ➝ $5.25	-8.06%
8/4/2026	Wells Fargo & Company Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Alec Brondolo Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Boost Target	Equal Weight	$5.00 ➝ $6.00	+6.31%
8/4/2026	Citizens Jmp Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Andrew Boone Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Reiterated Rating	Market Perform
8/4/2026	Cantor Fitzgerald Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Deepak Mathivanan Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Boost Target	Neutral	$5.00 ➝ $6.00	+18.81%
8/4/2026	Rosenblatt Securities Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Barton Crockett Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Lower Target	Neutral	$6.40 ➝ $6.00	+18.81%
7/21/2026	Sanford C. Bernstein Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating		Reiterated Rating	Market Perform	$5.00	+9.53%
7/17/2026	Weiss Ratings Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating		Reiterated Rating	Sell (E+)
5/7/2026	JPMorgan Chase & Co. Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Doug Anmuth Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Lower Target	Underweight	$7.00 ➝ $6.00	+0.59%
4/27/2026	TD Cowen Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating		Initiated Coverage	Hold ➝ Buy
4/27/2026	BNP Paribas Exane Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating		Downgrade	Neutral
4/27/2026	Tigress Financial Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating		Initiated Coverage	Buy
4/27/2026	HSBC Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating		Downgrade	Hold
4/27/2026	KeyCorp Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating		Upgrade	Sector Weight ➝ Overweight
4/27/2026	Rothschild & Co Redburn Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating		Upgrade	Neutral ➝ Buy	$10.00	+77.15%
4/14/2026	Canaccord Genuity Group Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Maria Ripps Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Lower Target	Hold	$7.00 ➝ $6.00	+16.85%
2/23/2026	Loop Capital Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Saken Ismailov Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Set Target		$8.00	+61.78%
2/22/2026	Morgan Stanley Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Brian Nowak Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Lower Target	Equal Weight	$9.50 ➝ $6.50	+26.58%
2/10/2026	Arete Research Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating		Set Target	Neutral ➝ Buy	$7.30	+40.38%
2/5/2026	Roth Capital Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Rohit Kulkarni Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Set Target		$7.00	+32.20%
2/5/2026	B. Riley Financial Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Naved Khan Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Upgrade	Neutral ➝ Buy	$10.00	+68.92%
2/5/2026	Bank of America Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating		Upgrade	Neutral ➝ Buy	$10.00	+68.92%
10/28/2025	New Street Research Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating		Downgrade	Buy ➝ Neutral
12/5/2024	Needham & Company LLC Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating		Reiterated Rating	Buy	$640.00	+4,967.30%
9/18/2024	Deutsche Bank Aktiengesellschaft Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating		Reiterated Rating	Buy	$14.00 ➝ $14.00	+45.38%
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Analyst ratings data on MarketBeat is provided by Benzinga and other data providers. This page was last refreshed on Friday at 02:47 PM ET.

Should I Buy Snap Stock? SNAP Pros and Cons Explained

These pros and cons were generated based on recent news and financial data from MarketBeat in order to provide readers with the fastest and most accurate insights. They were last updated on Thursday, September 17, 2026. Please send any questions or comments about these Snap pros and cons to contact@marketbeat.com.

Snap
Bull Case

Here are some ways that investors could benefit from investing in Snap Inc.:

Snap Inc. is currently trading at $5.65, which is significantly below the average analyst price target of $7.65, suggesting potential upside of over 35% if the stock reaches consensus expectations.
The company recently introduced SPECS Intelligence, an anticipatory AI service that works across iPhone, Mac, and SPECS augmented reality glasses, positioning Snap to compete in the growing consumer AI assistant market.
Snap is expanding into the enterprise market by partnering with Nvidia, Amazon Web Services, and Salesforce to promote its $2,000 SPECS augmented reality glasses, diversifying its revenue streams beyond consumer advertising.
Investors showed strong bullish sentiment with 113,267 call options traded on Thursday, a 54% increase over the typical daily volume, indicating high confidence in future price appreciation.
The company reported revenue of $1.60 billion in the most recent quarter, beating analyst expectations of $1.54 billion and growing 18.9% year-over-year, demonstrating strong top-line growth momentum.

Snap
Bear Case

Investors should be bearish about investing in Snap Inc. for these reasons:

Snap Inc. is currently unprofitable, reporting a negative earnings per share of $0.10 in the most recent quarter and a negative net margin of 4.90%, which limits its ability to generate cash flow from operations.
Insiders have been consistently selling shares, with the Chief Accounting Officer selling 20,000 shares on September 9th and the CFO selling 131,884 shares in August, indicating potential lack of confidence from company leadership.
The company carries a high debt-to-equity ratio of 1.75, which increases financial risk and could limit flexibility for future investments or acquisitions in a high-interest-rate environment.
Short interest has increased to 104,063,717 shares as of August 31, 2026, representing a 6.83% month-over-month increase, suggesting that a significant portion of the market is betting against the stock's performance.
The stock has a negative P/E ratio of -31.41, reflecting its ongoing losses, and the consensus rating remains "Hold" with 24 analysts assigning a Hold rating compared to only 10 Buy or Strong Buy ratings, indicating limited institutional enthusiasm.

SNAP Forecast - Frequently Asked Questions

According to the research reports of 36 Wall Street equities research analysts, the average twelve-month stock price forecast for Snap is $7.65, with a high forecast of $16.00 and a low forecast of $5.00.

36 Wall Street research analysts have issued "buy," "hold," and "sell" ratings for Snap in the last year. There are currently 2 sell ratings, 24 hold ratings, 8 buy ratings and 2 strong buy ratings for the stock. The consensus among Wall Street research analysts is that investors should "hold" SNAP shares. A hold rating indicates that analysts believe investors should maintain any existing positions they have in SNAP, but not buy additional shares or sell existing shares.

According to analysts, Snap's stock has a predicted upside of 37.44% based on their 12-month stock forecasts.

Over the previous 90 days, Snap's stock had 2 upgrades and 1 downgrade by analysts.

Snap has been rated by research analysts at Barclays, Benchmark, BMO Capital Markets, Cantor Fitzgerald, Citigroup, Citizens Jmp, DA Davidson, Evercore, Freedom Capital, Guggenheim, Mizuho, Piper Sandler, Rosenblatt Securities, Royal Bank Of Canada, Sanford C. Bernstein, Stifel Nicolaus, Susquehanna, The Goldman Sachs Group, Truist Financial, UBS Group, Weiss Ratings, Wells Fargo & Company, and Zacks Research in the past 90 days.

Analysts like Snap more than other "communication services" companies. The consensus rating score for Snap is 2.28 while the average consensus rating score for "communication services" companies is 2.05. Learn more on how SNAP compares to other companies.

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MarketBeat monitors more than a dozen sources for Snap analyst ratings, with the most recent rating issued on 9/17/2026.

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Snap (SNAP) Stock Forecast & Price Target