Spotify Technology (SPOT) Stock Forecast & Price Target

$528.22 +15.30 (+2.98%)

Closing price 10/8/2026 03:59 PM Eastern

Extended Trading

$523.15 -5.07 (-0.96%)

As of 10/8/2026 07:58 PM Eastern

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Spotify Technology - Analysts' Recommendations and Stock Price Forecast (2026)

Consensus Rating

Moderate Buy

Based on 25 Analyst Ratings

Sell
0

Hold
7

Buy
18

Based on 25 Wall Street analysts who have issued ratings for Spotify Technology in the last 12 months, the stock has a consensus rating of "Moderate Buy." Out of the 25 analysts, 7 have given a hold rating, 17 have given a buy rating, and 1 has given a strong buy rating for SPOT.

Consensus Price Target

$590.24
11.74% Upside

According to the 25 analysts' twelve-month price targets for Spotify Technology, the average price target is $590.24. The highest price target for SPOT is $720.00, while the lowest price target for SPOT is $400.00. The average price target represents a forecasted upside of 11.74% from the current price of $528.22.

MarketBeat calculates consensus analyst ratings for stocks using the most recent rating from each Wall Street analyst that has rated a stock within the last twelve months. Each analyst's rating is normalized to a standardized rating score of 1 (sell), 2 (hold), 3 (buy) or 4 (strong buy). Analyst consensus ratings scores are calculated using the mean average of the number of normalized sell, hold, buy and strong buy ratings from Wall Street analysts. Each stock's consensus analyst rating is derived from its calculated consensus ratings score (0 to .5 = Strong Sell, .5 to 1 = Sell, 1 to 1.5 = Reduce, 1.5 to 2.5 = Hold, 2.5 to 3.0 = Moderate Buy, 3.0 to 3.5 = Buy, >3.5 = Strong Buy). MarketBeat's consensus price targets are a mean average of the most recent available price targets set by each analyst that has set a price target for the stock in the last twelve months. MarketBeat's consensus ratings and consensus price targets may differ from those calculated by other firms due to differences in methodology and available data.

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SPOT Analyst Ratings Over Time

Type	Current Forecast 10/9/25 to 10/9/26	1 Month Ago 9/9/25 to 9/9/26	3 Months Ago 7/11/25 to 7/11/26	1 Year Ago 10/9/24 to 10/9/25
Strong Buy	1 Strong Buy rating(s)	2 Strong Buy rating(s)	2 Strong Buy rating(s)	1 Strong Buy rating(s)
Buy	17 Buy rating(s)	17 Buy rating(s)	19 Buy rating(s)	20 Buy rating(s)
Hold	7 Hold rating(s)	6 Hold rating(s)	6 Hold rating(s)	12 Hold rating(s)
Sell	0 Sell rating(s)	0 Sell rating(s)	0 Sell rating(s)	0 Sell rating(s)
Consensus Price Target	$590.24	$609.05	$638.58	$731.16
Forecasted Upside	11.74% Upside	16.23% Upside	32.91% Upside	8.81% Upside
Consensus Rating	Moderate Buy	Moderate Buy	Moderate Buy	Moderate Buy

SPOT Analyst Recommendations By Month

The chart below shows how a company's ratings by analysts have changed over time. Each bar represents the previous year of ratings for that month. Within each bar, the sell ratings are shown in red, the hold ratings are shown in yellow, the buy ratings are shown in green, and the strong buy ratings are shown in dark green.

SPOT Price Targets by Month

The chart below shows how a company's share price and consensus price target have changed over time. The dark blue line represents the company's actual price. The lighter blue line represents the stock's consensus price target. The even lighter blue range in the background of the two lines represents the low price target and the high price target for each stock.

Spotify Technology Stock vs. The Competition

Type	Spotify Technology	Communication Services Companies	Broader Market
Consensus Rating Score	2.76	2.07	2.52
Consensus Rating	Moderate Buy	Hold	Moderate Buy
Predicted Upside	11.74% Upside	170.39% Upside	19.63% Upside
News Sentiment Rating	Positive News See Recent SPOT News	Neutral News	Neutral News

Recent Analyst Forecasts and Stock Ratings

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Rating

Upside/Downside

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Date	Brokerage	Analyst	Action	Rating	Price Target	Report Date Upside/Downside
10/8/2026	Piper Sandler 2 of 5 stars	James Callahan Not Rated	Initiated Coverage	Neutral	$540.00	+5.17%
10/5/2026	UBS Group 4 of 5 stars	Batya Levi 1 of 5 stars	Lower Target	Buy	$690.00 ➝ $675.00	+40.40%
10/1/2026	KeyCorp 2 of 5 stars	Justin Patterson 3 of 5 stars	Lower Target	Overweight	$680.00 ➝ $660.00	+35.28%
8/26/2026	Weiss Ratings Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating		Upgrade	Hold (C) ➝ Hold (C+)
8/13/2026	Argus Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Joseph Bonner Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Reiterated Rating	Buy	$600.00	+23.03%
8/5/2026	Cantor Fitzgerald Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Deepak Mathivanan Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Boost Target	Neutral	$510.00 ➝ $530.00	+9.73%
8/5/2026	Guggenheim Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Michael Morris Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Reiterated Rating	Buy	$565.00	+16.98%
8/5/2026	Rosenblatt Securities Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Barton Crockett Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Lower Target	Neutral	$531.00 ➝ $527.00	+9.11%
7/22/2026	Benchmark Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Mark Zgutowicz Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Lower Target	Buy	$695.00 ➝ $650.00	+35.92%
7/9/2026	Wells Fargo & Company Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Steven Cahall Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Lower Target	Overweight	$600.00 ➝ $570.00	+17.34%
Get the Latest News and Ratings for SPOT and Related Stocks Enter your email address below to receive the latest news and analysts' ratings for Spotify Technology and its competitors with MarketBeat's FREE daily newsletter.
5/22/2026	JPMorgan Chase & Co. Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Doug Anmuth Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Boost Target	Overweight	$600.00 ➝ $650.00	+25.22%
5/22/2026	Citizens Jmp Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Matthew Condon Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Boost Target	Market Outperform	$600.00 ➝ $625.00	+18.27%
5/22/2026	Barclays Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Kannan Venkateshwar Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Boost Target	Overweight	$500.00 ➝ $565.00	+6.60%
5/22/2026	Morgan Stanley Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Manan Gosalia Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Boost Target	Overweight	$590.00 ➝ $610.00	+17.23%
4/29/2026	Canaccord Genuity Group Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Maria Ripps Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Lower Target	Buy	$750.00 ➝ $720.00	+61.38%
4/29/2026	The Goldman Sachs Group Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Eric Sheridan Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Lower Target	Buy	$670.00 ➝ $600.00	+35.79%
4/29/2026	Pivotal Research Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating		Lower Target	Hold	$420.00 ➝ $400.00	-8.09%
3/26/2026	Daiwa Securities Group Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating		Initiated Coverage	Outperform	$535.00	+13.07%
2/26/2026	Arete Research Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating		Upgrade	Neutral ➝ Buy	$586.00	+26.45%
1/30/2026	Citigroup Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Jason Bazinet Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Upgrade	Neutral ➝ Buy	$650.00	+29.19%
1/27/2026	Moffett Nathanson Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating		Initiated Coverage	Neutral	$487.00	-4.88%
1/14/2026	Sanford C. Bernstein Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Ian Moore Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Lower Target	Outperform	$830.00 ➝ $650.00	+23.79%
12/5/2025	Erste Group Bank Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating		Downgrade	Buy ➝ Hold
11/10/2025	Phillip Securities Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating		Upgrade	Hold ➝ Moderate Buy
11/4/2025	DZ Bank Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating		Upgrade	Hold ➝ Strong-Buy
9/16/2025	BNP Paribas Exane Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating		Upgrade	Strong-Buy
8/18/2025	Oppenheimer Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Jason Helfstein Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Boost Target	Outperform	$750.00 ➝ $825.00	+13.21%
7/23/2025	Deutsche Bank Aktiengesellschaft Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Benjamin Black Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Boost Target	Buy	$700.00 ➝ $775.00	+15.78%
6/26/2025	Bank of America Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Jessica Reif Ehrlich Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Boost Target	Buy	$700.00 ➝ $900.00	+17.01%
6/16/2025	Evercore Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Mark Mahaney Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Boost Target	Outperform	$650.00 ➝ $750.00	+4.05%
5/2/2025	Loop Capital Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Alan Gould Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Boost Target	Hold	$435.00 ➝ $550.00	-14.43%
5/1/2025	Robert W. Baird Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Vikram Kesavabhotla Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Boost Target	Outperform	$700.00 ➝ $730.00	+18.74%
4/25/2025	Macquarie Infrastructure Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Tim Nollen Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Boost Target	Outperform	$600.00 ➝ $665.00	+9.87%
4/21/2025	Wolfe Research Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	D. Brisco Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Upgrade	Peer Perform ➝ Outperform	$660.00	+14.81%
3/28/2025	FBN Securities Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	M. Thornton Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Initiated Coverage	Sector Perform	$645.00	+11.16%
3/26/2025	China Renaissance Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Yiwen Zhang Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Initiated Coverage	Buy	$740.00	+20.16%
3/11/2025	Rothschild & Co Redburn Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Hamilton Faber Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Initiated Coverage	Strong Sell ➝ Neutral	$230.00 ➝ $545.00	+8.04%
11/13/2024	TD Cowen Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating		Boost Target	Hold	$356.00 ➝ $416.00	-10.70%

Analyst ratings data on MarketBeat is provided by Benzinga and other data providers. This page was last refreshed on Friday at 03:33 AM ET.

Should I Buy Spotify Technology Stock? SPOT Pros and Cons Explained

These pros and cons were generated based on recent news and financial data from MarketBeat in order to provide readers with the fastest and most accurate insights. They were last updated on Monday, October 5, 2026. Please send any questions or comments about these Spotify Technology pros and cons to contact@marketbeat.com.

Spotify Technology
Bull Case

Here are some ways that investors could benefit from investing in Spotify Technology S.A.:

UBS Group recently lowered its price target to $675.00 while maintaining a buy rating, suggesting significant upside potential from the current stock price of $482.92, which indicates analysts believe the market is undervaluing the company's future growth trajectory.
The company demonstrated strong financial performance in its most recent quarterly report, achieving revenue of $5.45 billion and an EPS of $3.03, which reflects robust subscriber growth and effective monetization strategies in its Premium and Ad-Supported segments.
Spotify Technology S.A. is expected to make progress towards its financial targets despite higher costs, as new products and features are anticipated to create additional monetization opportunities and improve operating leverage, with the AI Remix tool potentially launching by the end of 2026 or early 2027.
The stock has a consensus rating of Moderate Buy with a consensus target price of $592.75, indicating broad analyst confidence in the company's ability to sustain growth and profitability in the competitive streaming market.
Spotify Technology S.A. continues to launch differentiated products and features that support additional monetization opportunities, helping to maintain its competitive edge and attract new subscribers in the audio streaming space.

Spotify Technology
Bear Case

Investors should be bearish about investing in Spotify Technology S.A. for these reasons:

Recent insider trading activity shows significant selling by executives, including CEO Gustav Soderstrom and Alex Norstrom, who sold thousands of shares in recent months, which may signal a lack of confidence in the stock's near-term performance.
Consumer demand trends indicate pressure on Spotify Technology S.A. as some users are tuning out in favor of competitors like Apple Music, suggesting potential challenges in retaining subscribers and maintaining market share.
The company's stock has experienced volatility, with a 52-week low of $405.00 and a recent decline of 3.77% to $472.89, reflecting market uncertainty and potential overvaluation concerns among investors.
Spotify Technology S.A. faces higher costs from investments in its platform, which could impact profitability and limit the company's ability to invest in new features and content, potentially slowing growth in the long term.
Analysts have noted that while Spotify Technology S.A. has strong Q2 results, the shares may look overvalued, suggesting that the current stock price may not fully reflect the company's risk profile and competitive pressures.

SPOT Forecast - Frequently Asked Questions

According to the research reports of 25 Wall Street equities research analysts, the average twelve-month stock price forecast for Spotify Technology is $590.24, with a high forecast of $720.00 and a low forecast of $400.00.

25 Wall Street research analysts have issued "buy," "hold," and "sell" ratings for Spotify Technology in the last twelve months. There are currently 7 hold ratings, 17 buy ratings and 1 strong buy rating for the stock. The consensus among Wall Street research analysts is that investors should "moderate buy" SPOT shares.

According to analysts, Spotify Technology's stock has a predicted upside of 11.74% based on their 12-month stock forecasts.

Over the previous 90 days, Spotify Technology's stock had 1 upgrade by analysts.

Spotify Technology has been rated by research analysts at Argus, Benchmark, Cantor Fitzgerald, Guggenheim, KeyCorp, Piper Sandler, Rosenblatt Securities, UBS Group, and Weiss Ratings in the past 90 days.

Analysts like Spotify Technology more than other "communication services" companies. The consensus rating for Spotify Technology is Moderate Buy while the average consensus rating for "communication services" companies is Hold. Learn more on how SPOT compares to other companies.

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MarketBeat monitors more than a dozen sources for Spotify Technology analyst ratings, with the most recent rating issued on 10/8/2026.

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Spotify Technology (SPOT) Stock Forecast & Price Target

Spotify Technology - Analysts' Recommendations and Stock Price Forecast (2026)

Consensus Rating

Consensus Price Target

SPOT Analyst Ratings Over Time

SPOT Analyst Recommendations By Month

SPOT Price Targets by Month

Spotify Technology Stock vs. The Competition

Recent Analyst Forecasts and Stock Ratings

Should I Buy Spotify Technology Stock? SPOT Pros and Cons Explained

Spotify Technology
Bull Case

Spotify Technology
Bear Case

SPOT Forecast - Frequently Asked Questions

Stock Forecasts and Research Tools

Today's Analyst Ratings

Top-Rated Stocks

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Brokerages With Spotify Technology Recommendations

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Spotify Technology (SPOT) Stock Forecast & Price Target

Spotify Technology - Analysts' Recommendations and Stock Price Forecast (2026)

Consensus Rating

Consensus Price Target

SPOT Analyst Ratings Over Time

SPOT Analyst Recommendations By Month

SPOT Price Targets by Month

Spotify Technology Stock vs. The Competition

Recent Analyst Forecasts and Stock Ratings

Should I Buy Spotify Technology Stock? SPOT Pros and Cons Explained

Spotify Technology Bull Case

Spotify Technology Bear Case

SPOT Forecast - Frequently Asked Questions

What is Spotify Technology's forecast for 2026?

Should I buy or sell Spotify Technology stock right now?

Does Spotify Technology's stock price have much upside?

Has Spotify Technology been upgraded by Wall Street analysts recently?

What analysts cover Spotify Technology?

Do Wall Street analysts like Spotify Technology more than its competitors?

Stock Forecasts and Research Tools

Today's Analyst Ratings

Top-Rated Stocks

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Brokerages With Spotify Technology Recommendations

MarketBeat All Access Features

Best-in-Class Portfolio Monitoring

Stock Ideas and Recommendations

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Spotify Technology
Bull Case

Spotify Technology
Bear Case