Trade Desk (TTD) Competitors

Trade Desk (NASDAQ:TTD) and Baidu (NASDAQ:BIDU) are both large-cap computer and technology companies, but which is the better stock? We will compare the two companies based on the strength of their institutional ownership, profitability, earnings, dividends, media sentiment, valuation, community ranking, risk and analyst recommendations.

Do analysts prefer TTD or BIDU?

Trade Desk presently has a consensus price target of $89.75, indicating a potential upside of 11.06%. Baidu has a consensus price target of $173.73, indicating a potential upside of 81.77%. Given Baidu's stronger consensus rating and higher probable upside, analysts clearly believe Baidu is more favorable than Trade Desk.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Trade Desk	2 Sell rating(s)	2 Hold rating(s)	22 Buy rating(s)	0 Strong Buy rating(s)	2.77
Baidu	0 Sell rating(s)	0 Hold rating(s)	15 Buy rating(s)	0 Strong Buy rating(s)	3.00

Does the MarketBeat Community believe in TTD or BIDU?

Baidu received 846 more outperform votes than Trade Desk when rated by MarketBeat users. Likewise, 75.99% of users gave Baidu an outperform vote while only 75.66% of users gave Trade Desk an outperform vote.

Company	Underperform	Outperform
Trade Desk	Outperform Votes 746 75.66%	Underperform Votes 240 24.34%
Baidu	Outperform Votes 1592 75.99%	Underperform Votes 503 24.01%

Do insiders and institutionals have more ownership in TTD or BIDU?

67.8% of Trade Desk shares are held by institutional investors. 10.8% of Trade Desk shares are held by insiders. Comparatively, 16.7% of Baidu shares are held by insiders. Strong institutional ownership is an indication that endowments, hedge funds and large money managers believe a company will outperform the market over the long term.

Which has more risk and volatility, TTD or BIDU?

Trade Desk has a beta of 1.5, meaning that its share price is 50% more volatile than the S&P 500. Comparatively, Baidu has a beta of 0.68, meaning that its share price is 32% less volatile than the S&P 500.

Does the media refer more to TTD or BIDU?

In the previous week, Baidu had 10 more articles in the media than Trade Desk. MarketBeat recorded 24 mentions for Baidu and 14 mentions for Trade Desk. Trade Desk's average media sentiment score of 0.73 beat Baidu's score of 0.66 indicating that Trade Desk is being referred to more favorably in the media.

Company	Very Positive	Positive	Neutral	Negative	Very Negative	Overall Sentiment
Trade Desk	8 Very Positive mention(s)	0 Positive mention(s)	4 Neutral mention(s)	1 Negative mention(s)	0 Very Negative mention(s)	Positive
Baidu	15 Very Positive mention(s)	1 Positive mention(s)	7 Neutral mention(s)	1 Negative mention(s)	0 Very Negative mention(s)	Positive

Is TTD or BIDU more profitable?

Baidu has a net margin of 15.09% compared to Trade Desk's net margin of 9.19%. Baidu's return on equity of 9.41% beat Trade Desk's return on equity.

Company	Net Margins	Return on Equity	Return on Assets
Trade Desk	9.19%	8.59%	4.03%
Baidu	15.09%	9.41%	5.72%

Which has higher earnings and valuation, TTD or BIDU?

Baidu has higher revenue and earnings than Trade Desk. Baidu is trading at a lower price-to-earnings ratio than Trade Desk, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Trade Desk	$1.95B	20.23	$178.94M	$0.36	223.73
Baidu	$18.96B	1.76	$2.86B	$7.72	12.32

Summary

Baidu beats Trade Desk on 12 of the 18 factors compared between the two stocks.