Baidu, Inc. (NASDAQ: BIDU) is a leading Chinese technology company best known for operating one of the world’s largest internet search engines. Founded in 2000 by Robin Li and Eric Xu, the company has its headquarters in Beijing and primarily serves Mainland China, while extending its research and development efforts globally. Baidu’s core search platform offers web, image, video and news searches, bolstered by advanced algorithms and natural language processing technologies.
In recent years, Baidu has shifted its focus toward artificial intelligence and cloud computing, positioning itself as a key player in the AI revolution. The company’s AI Cloud business provides enterprise customers with infrastructure-as-a-service, platform-as-a-service and AI-driven solutions, covering industries such as finance, retail, healthcare and autonomous driving. Its AI tools include the Baidu Brain suite, which integrates deep learning frameworks, speech recognition, computer vision and large language models to help businesses automate processes and enhance customer experiences.
Baidu has also made significant strides in the intelligent driving space through its Apollo platform, an open-source autonomous driving framework designed to accelerate the development of self-driving vehicles. The Apollo initiative collaborates with automakers, parts suppliers and software developers to test and deploy autonomous driving technology in urban settings. In parallel, Baidu’s DuerOS voice assistant powers smart devices, in-car infotainment systems and home appliances, while its ERNIE Bot large language model competes in the generative AI market.
Under the leadership of founder and CEO Robin Li, Baidu has continued to expand its research capabilities, establishing global AI labs in Silicon Valley, Seattle and Singapore. The company maintains a robust patent portfolio and nurtures partnerships with academic institutions and technology firms worldwide. Through its diversified portfolio—ranging from search and cloud to autonomous vehicles and AI-driven services—Baidu aims to drive innovation across multiple sectors and maintain its status as one of China’s premier technology giants.
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