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Apple (AAPL) Stock Price, News & Analysis

+0.13 (+0.06%)
(As of 07/19/2024 ET)
Today's Range
50-Day Range
52-Week Range
48.99 million shs
Average Volume
64.28 million shs
Market Capitalization
$3.44 trillion
P/E Ratio
Dividend Yield
Price Target

Apple MarketRank™ Stock Analysis

Analyst Rating
Moderate Buy
2.73 Rating Score
0.6% Upside
$225.69 Price Target
Short Interest
0.86% of Shares Sold Short
Dividend Strength
Based on Four Factors
Upright™ Environmental Score
News Sentiment
0.78mentions of Apple in the last 14 days
Based on 100 Articles This Week
Insider Trading
Selling Shares
$15.32 M Sold Last Quarter
Proj. Earnings Growth
From $6.59 to $7.39 Per Share

Overall MarketRank

New Rank-Based ScoringMarketRank is calculated by averaging available category scores (with extra weight given to analysis and valuation), then ranking the company's weighted average against that of other companies.

4.81 out of 5 stars

Computer And Technology Sector

32nd out of 577 stocks

Electronic Computers Industry

3rd out of 6 stocks

AAPL stock logo

About Apple Stock (NASDAQ:AAPL)

Apple Inc. is among the world's most iconic brands. Founded on April 1, 1976, by Steve Jobs and Steve Wozniak, it is now the leading producer of consumer electronics and an economy all of its own. The was valued at over $2.6 trillion in 2022 and brought in $0.4 trillion in revenue making it equal in size to the economies of Thailand and Belgium which are ranked 24th and 23rd largest worldwide.

Founders Jobs and Wozniak, both college dropouts, founded the company with the idea of changing the way people looked at computers. Their vision coincided with a revolution within the PC industry and helped to create personal computing as we know it today. The company’s first product was a personal computer known as the Apple 1 but the product line has since evolved to include a wide range of desirable personal computing devices.

Tim Cook took over the role of CEO in 2011 shortly before the death of Steve Jobs. Cook joined the company in 1988 as Senior VP of Global Sales and went on to become Executive VP of Global Operations before taking on the chief executive role. In his tenure, Mr. Cook has more than doubled Apple’s revenue and earnings while growing the company’s value by more than 450%.

The company designs, manufactures, and markets smartphones, personal computers, tablets, wearables, and accessories worldwide. Apple also provides and sells related platforms and services to power them and is the host of a widely-used digital ecosystem. The digital ecosystem revolves around the Apple App Store which lists thousands of games and applications for iOS users. The App Store also features digital content like music, TV, and movies as well as books, podcasts, and other forms of digital content.

Apple is headquartered in Apple Park, an ultra-modern campus built in Cupertino, California. The campus features a massive circular building nicknamed The Spaceship and provides working space for over 12,000 employees. The circular shape houses a park and a pond and there are many amenities within the facility including cafes, a wellness center, care clinics, and terminals for the shuttle system.

The company’s core product line has shifted away from computers over the years and towards iPhones and devices but computing is still fundamental to the business. In regard to iPhones, Apple’s products are routinely ranked as the top-selling in all comparisons. Other product lines include Mac (a line of computers), iPad (a line of tablets), AirPods (wifi-enabled earbuds), wearables like the Watch, home accessories such as Apple TV, and smart-home devices like the HomePod.

Finally, Apple provides AppleCare support services, cloud store services, and a host of other service offerings intended to simplify life. Among them are Apple News (subscription news), Apple TV+ (subscription TV with original content), Apple Card (consumer credit card), and Apple Pay (mobile cashless pay feature).

Apple computers and wifi-enabled smart devices are in demand by consumers, small and mid-sized businesses, the education sector, enterprises, and governments worldwide because they are high-quality, long-lasting, powerful devices. The company sells its products through an omnichannel network of DTC, wholesales, and eCommerce channels including mobile carriers, retailers, and resellers.

AAPL Stock Price History

AAPL Stock News Headlines

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Major Tech Stock's Remarkable Surge: Are You Missing Out?
Back in April, we flagged the massive entry opportunity in shares of Apple Inc. NASDAQ: AAPL. By then, the tech titan had failed to get off the line in 2024 while the main indexes were cruising through high after high.
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Major Tech Stock's Remarkable Surge: Are You Missing Out? (AAPL)
Since we flagged the entry opportunity in April, Apple has gained more than 40% and there's more to come. Investors should be getting excited.
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Apple Stock: Missed Opportunity or Just Getting Started?
With the rush to invest in AI stocks, Apple Inc. NASDAQ: AAPL remains a powerful contender with significant growth potential. Apple stock is Warren Buffett's largest holding, even after a 12.8% trim in the past quarter.
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Apple Stock: Missed Opportunity or Just Getting Started? (AAPL)
Apple stock has a new plan to become what one analysts hopes will be a $4 trillion company. Strong financials and global dominance will come to life soon
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What Makes These 7 Stocks Magnificent?
Coined by Bank of America's chief investment strategist Michael Hartnett, the Magnificent 7 is a group of seven technology companies known for their significant market capitalization and impact on global markets. The Magnificent 7 currently includes e-commerce giants and Alphabet, consumer tech providers Apple and Microsoft, EV leader Tesla, semiconductor manufacturer NVIDIA, and social media powerhouse Meta.
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See More Headlines
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Company Calendar

Last Earnings
Ex-Dividend for 5/16 Dividend
Dividend Payable
Next Earnings (Confirmed)
Fiscal Year End

Industry, Sector and Symbol

Electronic computers
Computer Hardware
Current Symbol
Year Founded

Price Target and Rating

Average Stock Price Target
High Stock Price Target
Low Stock Price Target
Potential Upside/Downside
Consensus Rating
Moderate Buy
Rating Score (0-4)
Research Coverage
37 Analysts


Net Income
$97.00 billion
Pretax Margin


Sales & Book Value

Annual Sales
$383.29 billion
Cash Flow
$6.84 per share
Book Value
$4.00 per share


Outstanding Shares
Free Float
Market Cap
$3.44 trillion

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Should I Buy Apple Stock? AAPL Pros and Cons Explained


Here are some ways that investors could benefit from investing in Apple:

  • Apple's strong financial performance with a return on equity of 148.33% and a net margin of 26.31% indicates efficient use of shareholder equity and high profitability.
  • Apple's revenue of $90.75 billion in the last quarter exceeded analysts' expectations, showcasing consistent growth and market demand for its products.
  • Initiation of a stock buyback program worth $110.00 billion suggests that the company believes its shares are undervalued, potentially leading to increased shareholder value.
  • Increased dividend payout to $1.00 per share annually with a dividend yield of 0.46% provides investors with a steady income stream and signals confidence in the company's financial stability.
  • Recent insider selling activities could be interpreted as profit-taking by company executives, but it also indicates their confidence in Apple's future performance and stock price.


Investors should be bearish about investing in Apple for these reasons:

  • Apple's revenue for the quarter was down 4.3% on a year-over-year basis, indicating a potential slowdown in growth and market saturation for its products.
  • Insider selling activities, such as SVP and COO selling significant amounts of shares, may raise concerns about the company's future performance or potential challenges ahead.
  • Apple's dividend payout ratio of 15.55% suggests that a significant portion of earnings is being distributed as dividends, potentially limiting funds available for reinvestment in growth opportunities.
  • Market volatility and competition in the tech industry could impact Apple's stock price and overall performance, leading to fluctuations in investor returns.
  • Uncertainty surrounding future product innovations and market reception, especially with the upcoming iPhone 15 release, may pose risks to Apple's long-term growth prospects.
These pros and cons were generated based on recent news and financial data from MarketBeat in order to provide readers with the fastest and most accurate insights. They were last updated on Sunday, July 7, 2024. Please send any questions or comments about these Apple pros and cons to

AAPL Stock Analysis - Frequently Asked Questions

How have AAPL shares performed this year?

Apple's stock was trading at $192.53 at the start of the year. Since then, AAPL shares have increased by 16.5% and is now trading at $224.31.
View the best growth stocks for 2024 here

How were Apple's earnings last quarter?

Apple Inc. (NASDAQ:AAPL) released its quarterly earnings results on Thursday, May, 2nd. The iPhone maker reported $1.53 earnings per share for the quarter, topping the consensus estimate of $1.51 by $0.02. The company's revenue was down 4.3% compared to the same quarter last year.
Read the conference call transcript

When did Apple's stock split?

Shares of Apple split before market open on Monday, August 31st 2020. The 4-1 split was announced on Thursday, July 30th 2020. The newly created shares were payable to shareholders after the closing bell on Friday, August 28th 2020. An investor that had 100 shares of stock prior to the split would have 400 shares after the split.

How will Apple's stock buyback program work?

Apple's Board of Directors initiated a stock repurchase plan on Thursday, May 2nd 2024, which authorizes the company to repurchase $110,000,000,000 in shares, according to EventVestor. This means that the company could purchase up to 3.9% of its stock through open market purchases. Stock buyback plans are usually a sign that the company's management believes its shares are undervalued.

What is Tim Cook's approval rating as Apple's CEO?

11,001 employees have rated Apple Chief Executive Officer Tim Cook on Tim Cook has an approval rating of 94% among the company's employees. This puts Tim Cook in the top 30% of approval ratings compared to other CEOs of publicly-traded companies.

Does Apple have any subsidiaries?

Apple subsidiaries include these companies: Joby Aviation, Credit Kudos, AI Music, Paws Inc, Primephonic, SourceDNA, Vilynx, and more.

Who are Apple's major shareholders?

Apple's top institutional shareholders include Austin Private Wealth LLC, Sumitomo Mitsui Trust Holdings Inc. (0.22%), Swedbank AB (0.13%) and IMC Chicago LLC. Insiders that own company stock include Arthur D Levinson, Timothy D Cook, Jeffrey E Williams, Katherine L Adams, Deirdre O'brien, Luca Maestri and Chris Kondo.
View institutional ownership trends

How do I buy shares of Apple?

Shares of AAPL stock can be purchased through any online brokerage account. Popular online brokerages with access to the U.S. stock market include Charles Schwab, E*TRADE, Fidelity, and Vanguard Brokerage Services.
Compare Top Brokerages Here.

What other stocks do shareholders of Apple own?

Based on aggregate information from My MarketBeat watchlists, some other companies that Apple investors own include NVIDIA (NVDA), Alibaba Group (BABA), Tesla (TSLA), Micron Technology (MU), Netflix (NFLX), General Electric (GE) and Walt Disney (DIS).

This page (NASDAQ:AAPL) was last updated on 7/20/2024 by Staff

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