S&P 500   4,288.05
DOW   33,507.50
QQQ   358.27
Will the Energy Sector Continue to Outshine the Market?
Better Than Oil Stocks (Ad)
Borrowers are reassessing their budgets as student loan payments resume after pandemic pause
MarketBeat Week in Review – 9/25 - 9/29
Better Than Oil Stocks (Ad)
Powerball jackpot rises to $1.04 billion after another drawing without a big winner
Almost all of Nagorno-Karabakh's people have left, Armenia's government says
Better Than Oil Stocks (Ad)
Promoting tradition as well as beans, Ethiopian coffee shops find fans far from home
California Gov. Gavin Newsom rejects bill that would have given unemployment checks to some striking workers
S&P 500   4,288.05
DOW   33,507.50
QQQ   358.27
Will the Energy Sector Continue to Outshine the Market?
Better Than Oil Stocks (Ad)
Borrowers are reassessing their budgets as student loan payments resume after pandemic pause
MarketBeat Week in Review – 9/25 - 9/29
Better Than Oil Stocks (Ad)
Powerball jackpot rises to $1.04 billion after another drawing without a big winner
Almost all of Nagorno-Karabakh's people have left, Armenia's government says
Better Than Oil Stocks (Ad)
Promoting tradition as well as beans, Ethiopian coffee shops find fans far from home
California Gov. Gavin Newsom rejects bill that would have given unemployment checks to some striking workers
S&P 500   4,288.05
DOW   33,507.50
QQQ   358.27
Will the Energy Sector Continue to Outshine the Market?
Better Than Oil Stocks (Ad)
Borrowers are reassessing their budgets as student loan payments resume after pandemic pause
MarketBeat Week in Review – 9/25 - 9/29
Better Than Oil Stocks (Ad)
Powerball jackpot rises to $1.04 billion after another drawing without a big winner
Almost all of Nagorno-Karabakh's people have left, Armenia's government says
Better Than Oil Stocks (Ad)
Promoting tradition as well as beans, Ethiopian coffee shops find fans far from home
California Gov. Gavin Newsom rejects bill that would have given unemployment checks to some striking workers
S&P 500   4,288.05
DOW   33,507.50
QQQ   358.27
Will the Energy Sector Continue to Outshine the Market?
Better Than Oil Stocks (Ad)
Borrowers are reassessing their budgets as student loan payments resume after pandemic pause
MarketBeat Week in Review – 9/25 - 9/29
Better Than Oil Stocks (Ad)
Powerball jackpot rises to $1.04 billion after another drawing without a big winner
Almost all of Nagorno-Karabakh's people have left, Armenia's government says
Better Than Oil Stocks (Ad)
Promoting tradition as well as beans, Ethiopian coffee shops find fans far from home
California Gov. Gavin Newsom rejects bill that would have given unemployment checks to some striking workers
Followed 935 TimesTop FollowedMost-Upgraded StocksMost-UpgradedSearched 528 TimesTop Searched
NASDAQ:AAPL

Apple (AAPL) Stock Forecast, Price & News

$171.21
+0.52 (+0.30%)
(As of 09/29/2023 ET)
Compare
Today's Range
$170.34
▼
$173.07
50-Day Range
$170.43
▼
$196.45
52-Week Range
$124.17
▼
$198.23
Volume
51.86 million shs
Average Volume
64.30 million shs
Market Capitalization
$2.68 trillion
P/E Ratio
28.77
Dividend Yield
0.56%
Price Target
$200.54
ProfileAnalyst RatingsChartCompetitorsDividendEarningsFinancialsInsider TradesInstitutional OwnershipHeadlinesOptions ChainSEC FilingsShort InterestSocial MediaSustainability

Apple MarketRank™ Forecast

Analyst Rating
Moderate Buy
2.76 Rating Score
Upside/​Downside
17.1% Upside
$200.54 Price Target
Short Interest
Healthy
0.69% of Shares Sold Short
Dividend Strength
Strong
Based on Four Factors
Sustainability
-1.97
Upright™ Environmental Score
News Sentiment
0.35mentions of Apple in the last 14 days
Based on 113 Articles This Week
Insider Trading
Selling Shares
$2.75 M Sold Last Quarter
Proj. Earnings Growth
8.76%
From $6.05 to $6.58 Per Share

Overall MarketRank™

MarketRank is calculated as an average of available category scores, with extra weight given to analysis and valuation.

2.84 out of 5 stars

Computer And Technology Sector

64th out of 607 stocks

Electronic Computers Industry

1st out of 5 stocks

See Top Rated MarketRank™ Stocks Here

AAPL stock logo

About Apple (NASDAQ:AAPL) Stock

Apple Inc. is among the world's most iconic brands. Founded on April 1, 1976, by Steve Jobs and Steve Wozniak, it is now the leading producer of consumer electronics and an economy all of its own. The was valued at over $2.6 trillion in 2022 and brought in $0.4 trillion in revenue making it equal in size to the economies of Thailand and Belgium which are ranked 24th and 23rd largest worldwide.

Founders Jobs and Wozniak, both college dropouts, founded the company with the idea of changing the way people looked at computers. Their vision coincided with a revolution within the PC industry and helped to create personal computing as we know it today. The company’s first product was a personal computer known as the Apple 1 but the product line has since evolved to include a wide range of desirable personal computing devices.

Tim Cook took over the role of CEO in 2011 shortly before the death of Steve Jobs. Cook joined the company in 1988 as Senior VP of Global Sales and went on to become Executive VP of Global Operations before taking on the chief executive role. In his tenure, Mr. Cook has more than doubled Apple’s revenue and earnings while growing the company’s value by more than 450%.

The company designs, manufactures, and markets smartphones, personal computers, tablets, wearables, and accessories worldwide. Apple also provides and sells related platforms and services to power them and is the host of a widely-used digital ecosystem. The digital ecosystem revolves around the Apple App Store which lists thousands of games and applications for iOS users. The App Store also features digital content like music, TV, and movies as well as books, podcasts, and other forms of digital content.

Apple is headquartered in Apple Park, an ultra-modern campus built in Cupertino, California. The campus features a massive circular building nicknamed The Spaceship and provides working space for over 12,000 employees. The circular shape houses a park and a pond and there are many amenities within the facility including cafes, a wellness center, care clinics, and terminals for the shuttle system.

The company’s core product line has shifted away from computers over the years and towards iPhones and devices but computing is still fundamental to the business. In regard to iPhones, Apple’s products are routinely ranked as the top-selling in all comparisons. Other product lines include Mac (a line of computers), iPad (a line of tablets), AirPods (wifi-enabled earbuds), wearables like the Watch, home accessories such as Apple TV, and smart-home devices like the HomePod.

Finally, Apple provides AppleCare support services, cloud store services, and a host of other service offerings intended to simplify life. Among them are Apple News (subscription news), Apple TV+ (subscription TV with original content), Apple Card (consumer credit card), and Apple Pay (mobile cashless pay feature).

Apple computers and wifi-enabled smart devices are in demand by consumers, small and mid-sized businesses, the education sector, enterprises, and governments worldwide because they are high-quality, long-lasting, powerful devices. The company sells its products through an omnichannel network of DTC, wholesales, and eCommerce channels including mobile carriers, retailers, and resellers.

AAPL Price History

AAPL Stock News Headlines

September 29, 2023 | marketbeat.com
3 Top-Rated, Oversold Industry Giants (AAPL)
Three stocks, each hailing from diverse sectors, have recently traded into oversold territory and are either one of the most upgraded or top-rated stocks.
September 27, 2023 | marketbeat.com
Big Tech Titans Feel the Chill as AI Stocks Slide (AAPL)
Tech stocks, driven by AI enthusiasm, face a slump as investors demand AI-generated revenue, not just promises. Rising interest rates are adding to tech's woes.
October 1, 2023 | Chaikin Analytics (Ad)
This is the #1 Stock to Buy for the AI Tidal Wave
Marc Chaikin warned people about NVDA before its 2023 bull run - now he’s naming his next pick or the AI tidal wave. Learn more here.
September 26, 2023 | marketbeat.com
Apple App Store - Top Apps
Apple App Store - Top Apps Week ending 9/24/2023
September 21, 2023 | marketbeat.com
3 Reasons this Tech Giant is Going Back to Highs (AAPL)
Microsoft's 15% dip was just what the doctor ordered, and after putting in a definitive low during the final weeks of August, the stock is trending up again
September 20, 2023 | marketbeat.com
Woman rescued from outhouse toilet after climbing in to retrieve Apple Watch, Michigan police say
A woman was rescued Tuesday from an outhouse toilet in northern Michigan after she climbed in to retrieve her Apple Watch and became trapped
September 19, 2023 | marketbeat.com
Virtual Riches: 3 Stocks Leading the VR Revolution (AAPL)
Investors who are seeking exposure to the VR wave should examine three stocks that have established their unique foothold in the industry: META, U, and RBLX
September 18, 2023 | dividendstocks.com
Analyzing a Company's Financial Statements for Dividend Potential
October 1, 2023 | Chaikin Analytics (Ad)
This is the #1 Stock to Buy for the AI Tidal Wave
Marc Chaikin warned people about NVDA before its 2023 bull run - now he’s naming his next pick or the AI tidal wave. Learn more here.
September 18, 2023 | dividendstocks.com
Analyzing a Company's Financial Statements for Dividend Potential (AAPL)
September 18, 2023 | marketbeat.com
Qualcomm and Apple Forge Ahead with New Modem Partnership (AAPL)
Qualcomm secures its position in Apple's supply chain, for now, as the two tech giants ink a 5G modem partnership through 2026, with room to extend the deal.
September 18, 2023 | marketbeat.com
Arm's Blockbuster IPO: Big Names and High Expectations (AAPL)
Arm Holdings' $5 billion IPO marks the largest U.S. IPO of 2023, driven by strong investor interest. Major tech players are backing the chip designer's growth.
September 30, 2023 | thestreet.com
Why Apple (AAPL) Stock Is Up Today
September 30, 2023 | finance.yahoo.com
Apple identifies issues causing overheating in the iPhone 15
September 30, 2023 | msn.com
Keep eyes peeled for Apple, TLT inflection points, BTIG's Krinsky says
September 30, 2023 | msn.com
Apple US iPhone 15 Pro demand looking strong; China, Japan less so, Evercore says
September 30, 2023 | msn.com
Eric Trump Accuses Apple Of 'Shadow Banning' His Wife's New Song
September 30, 2023 | seekingalpha.com
Apple's Strategic Role Within The Dividend Income Accelerator Portfolio: A Risk/Reward Analysis
September 30, 2023 | in.investing.com
Apple's 3nm chip demand to drop in 2024: Report
September 30, 2023 | reuters.com
French authorities approve Apple's software update of its iphone 12
September 30, 2023 | finance.yahoo.com
Can AI Imitate the 50 Greatest Classical Music Composers of All Time?
September 30, 2023 | finance.yahoo.com
Apple Has an iPhone Problem
September 30, 2023 | finance.yahoo.com
Talking Digital Privacy With Cybersecurity Expert and Author Tom Kemp
September 30, 2023 | benzinga.com
Donald Trump's Son Eric Accuses Apple Of 'Shadow Banning' His Wife Lara's New Song: 'Hardly Viable'
September 30, 2023 | americanbankingnews.com
Apple (NASDAQ:AAPL) Stock Rating Reaffirmed by Evercore ISI
September 29, 2023 | thestreet.com
Buy Apple Parts Supplier Jabil Circuit
September 29, 2023 | msn.com
Apple (NASDAQ:AAPL) Plans Huge Ramp-Up in AI
See More Headlines
Receive AAPL Stock News and Ratings via Email

Sign-up to receive the latest news and ratings for Apple and its competitors with MarketBeat's FREE daily newsletter.

AAPL Company Calendar

Last Earnings
8/03/2023
Ex-Dividend for 8/17 Dividend
8/11/2023
Dividend Payable
8/17/2023
Today
9/30/2023
Fiscal Year End
9/30/2023
Next Earnings (Estimated)
10/26/2023
Get Stock Alerts

Industry, Sector and Symbol

Stock Exchange
NASDAQ
Industry
Electronic computers
Sub-Industry
Computer Hardware
Sector
Computer and Technology
Current Symbol
NASDAQ:AAPL
CUSIP
03783310
CIK
320193
Web
www.apple.com
Phone
(408) 996-1010
Fax
408-974-2483
Employees
164,000
Year Founded
1976

Price Target and Rating

Average Stock Price Forecast
$200.54
High Stock Price Forecast
$240.00
Low Stock Price Forecast
$54.00
Forecasted Upside/Downside
+17.1%
Consensus Rating
Moderate Buy
Rating Score (0-4)
2.76
Research Coverage
34 Analysts

Profitability

EPS (Most Recent Fiscal Year)
$5.95
Trailing P/E Ratio
28.77
Forward P/E Ratio
28.30
P/E Growth
2.49
Net Income
$99.80 billion
Net Margins
24.68%
Pretax Margin
29.01%
Return on Equity
164.92%
Return on Assets
27.73%

Debt

Debt-to-Equity Ratio
1.63
Current Ratio
0.98
Quick Ratio
0.92

Sales & Book Value

Annual Sales
$394.33 billion
Price / Sales
6.79
Cash Flow
$6.99 per share
Price / Cash Flow
24.48
Book Value
$3.19 per share
Price / Book
53.67

Miscellaneous

Outstanding Shares
15,634,230,000
Free Float
15,624,851,000
Market Cap
$2.68 trillion
Optionable
Optionable
Beta
1.27

Social Links

Investing Strategies To Help Grow Your Retirement Income Cover
Investing Strategies To Help Grow Your Retirement Income

Need to stretch out your 401K or Roth IRA plan? Use these time-tested investing strategies to grow the monthly retirement income that your stock portfolio generates.

Get This Free Report

Key Executives

  • Mr. Timothy D. CookMr. Timothy D. Cook (Age 62)
    CEO & Director
    Comp: $16.43M
  • Mr. Luca MaestriMr. Luca Maestri (Age 60)
    CFO & Sr. VP
    Comp: $5.02M
  • Mr. Jeffrey E. WilliamsMr. Jeffrey E. Williams (Age 59)
    Chief Operating Officer
    Comp: $5.02M
  • Ms. Katherine L. AdamsMs. Katherine L. Adams (Age 59)
    Sr. VP, Gen. Counsel & Sec.
    Comp: $5.02M
  • Ms. Deirdre O'Brien (Age 56)
    Sr. VP of Retail
    Comp: $5.02M
  • Mr. Chris KondoMr. Chris Kondo
    Sr. Director of Corp. Accounting
  • Mr. James Wilson
    Chief Technology Officer
  • Ms. Mary Demby
    Chief Information Officer
  • Ms. Nancy Paxton
    Sr. Director of Investor Relations & Treasury
  • Mr. Greg Joswiak
    Sr. VP of Worldwide Marketing

Key Competitors

View All Competitors

Insiders & Institutions

View All Insider Transactions
View All Institutional Transactions













AAPL Stock - Frequently Asked Questions

Should I buy or sell Apple stock right now?

34 Wall Street equities research analysts have issued "buy," "hold," and "sell" ratings for Apple in the last year. There are currently 8 hold ratings and 26 buy ratings for the stock. The consensus among Wall Street equities research analysts is that investors should "moderate buy" AAPL shares.
View AAPL analyst ratings or view top-rated stocks.

What is Apple's stock price forecast for 2023?

34 equities research analysts have issued 1-year price objectives for Apple's stock. Their AAPL share price forecasts range from $54.00 to $240.00. On average, they expect the company's stock price to reach $200.54 in the next year. This suggests a possible upside of 17.1% from the stock's current price.
View analysts price targets for AAPL or view top-rated stocks among Wall Street analysts.

How have AAPL shares performed in 2023?

Apple's stock was trading at $129.93 at the beginning of the year. Since then, AAPL shares have increased by 31.8% and is now trading at $171.21.
View the best growth stocks for 2023 here.

Are investors shorting Apple?

Apple saw a increase in short interest in September. As of September 15th, there was short interest totaling 107,330,000 shares, an increase of 5.1% from the August 31st total of 102,090,000 shares. Based on an average daily trading volume, of 57,740,000 shares, the days-to-cover ratio is presently 1.9 days.
View Apple's Short Interest.

When is Apple's next earnings date?

The company is scheduled to release its next quarterly earnings announcement on Thursday, October 26th 2023.
View our AAPL earnings forecast.

How were Apple's earnings last quarter?

Apple Inc. (NASDAQ:AAPL) posted its quarterly earnings results on Thursday, August, 3rd. The iPhone maker reported $1.26 EPS for the quarter, beating the consensus estimate of $1.19 by $0.07. The iPhone maker earned $81.80 billion during the quarter, compared to analysts' expectations of $81.79 billion. Apple had a net margin of 24.68% and a trailing twelve-month return on equity of 164.92%. The business's quarterly revenue was down 1.4% compared to the same quarter last year. During the same period in the prior year, the company earned $1.20 earnings per share.
Read the conference call transcript.

How often does Apple pay dividends? What is the dividend yield for Apple?

Apple declared a quarterly dividend on Thursday, August 3rd. Investors of record on Monday, August 14th will be given a dividend of $0.24 per share on Thursday, August 17th. This represents a $0.96 annualized dividend and a dividend yield of 0.56%. The ex-dividend date is Friday, August 11th.
Read our dividend analysis for AAPL.

What ETFs hold Apple's stock?

ETFs with the largest weight of Apple (NASDAQ:AAPL) stock in their portfolio include Technology Select Sector SPDR Fund (XLK), Vanguard Information Technology ETF (VGT), Fidelity MSCI Information Technology Index ETF (FTEC), iShares Global Tech ETF (IXN), iShares U.S. Technology ETF (IYW), Direxion Daily Technology Bull 3X Shares (TECL), Vanguard Mega Cap Growth ETF (MGK) and Direxion AAPL Bull 1.5X Shares (AAPU).

Is Apple a good dividend stock?

Apple (NASDAQ:AAPL) pays an annual dividend of $0.96 per share and currently has a dividend yield of 0.56%. The company has been increasing its dividend for 12 consecutive years, indicating the company has a strong committment to maintain and grow its dividend. The dividend payout ratio is 16.13%. This payout ratio is at a healthy, sustainable level, below 75%. Based on earnings estimates, AAPL will have a dividend payout ratio of 14.59% next year. This indicates that the company will be able to sustain or increase its dividend.
Read our dividend analysis for AAPL.

When did Apple's stock split?

Apple's stock split before market open on Monday, August 31st 2020. The 4-1 split was announced on Thursday, July 30th 2020. The newly minted shares were issued to shareholders after the closing bell on Friday, August 28th 2020. An investor that had 100 shares of stock prior to the split would have 400 shares after the split.

How will Apple's stock buyback program work?

Apple announced that its board has initiated a stock buyback plan on Thursday, May 4th 2023, which authorizes the company to buyback $90,000,000,000.00 in shares, according to EventVestor. This buyback authorization authorizes the company to repurchase up to 3.4% of its shares through open market purchases. Shares buyback plans are typically an indication that the company's management believes its stock is undervalued.

What is Tim Cook's approval rating as Apple's CEO?

11,001 employees have rated Apple Chief Executive Officer Tim Cook on Glassdoor.com. Tim Cook has an approval rating of 94% among the company's employees. This puts Tim Cook in the top 30% of approval ratings compared to other CEOs of publicly-traded companies.

What other stocks do shareholders of Apple own?

Based on aggregate information from My MarketBeat watchlists, some companies that other Apple investors own include NVIDIA (NVDA), Alibaba Group (BABA), Tesla (TSLA), Micron Technology (MU), Netflix (NFLX), General Electric (GE), Walt Disney (DIS), Advanced Micro Devices (AMD), AT&T (T) and Boeing (BA).

What is Apple's stock symbol?

Apple trades on the NASDAQ under the ticker symbol "AAPL."

How do I buy shares of Apple?

Shares of AAPL stock can be purchased through any online brokerage account. Popular online brokerages with access to the U.S. stock market include WeBull, Vanguard Brokerage Services, TD Ameritrade, E*TRADE, Robinhood, Fidelity, and Charles Schwab.
Compare Top Brokerages Here.

What is Apple's stock price today?

One share of AAPL stock can currently be purchased for approximately $171.21.

How much money does Apple make?

Apple (NASDAQ:AAPL) has a market capitalization of $2.68 trillion and generates $394.33 billion in revenue each year. The iPhone maker earns $99.80 billion in net income (profit) each year or $5.95 on an earnings per share basis.

How many employees does Apple have?

The company employs 164,000 workers across the globe.

Does Apple have any subsidiaries?
The following companies are subsidiares of Apple: AI Music, Acunu, Akonia Holographics, AlgoTrim, Anobit Technologies, Apple Asia LLC, Apple Asia Limited, Apple Canada Inc., Apple Computer Trading Shanghai Co. Ltd., Apple Distribution International Limited, Apple Insurance Company Inc., Apple Japan Inc., Apple Korea Limited, Apple Operations Europe Limited, Apple Operations International Limited, Apple Operations Limited, Apple Pty Limited, Apple Sales International Limited, Apple South Asia Thailand Limited, Asaii Inc, AuthenTec, Beats, Beddit, Blue Fish Labs, Blue Spruce Technologies, Booklamp, Braeburn Capital Inc., BroadMap, Buddybuild, Burstly, C3 Technologies, Camel Audio, Camerai, Catch.com, Chomp, Coherent Navigation, Color Labs, Concept.io, Coral Software, Credit Kudos, Cue, DataTiger, Dialog Semiconductor, Drive.ai, Dryft, Emagic, Embark1, Emotient, Fashwell, Fingerworks, Fleetsmith, Flyby Media, FoundationDB, Gliimpse, HopStop.com, IKinema LTD, InVisage Technologies, Inductiv, Intel's smartphone modem business, Intrinsity, Joby Aviation, Lala, Laserlike, Lattice, LearnSprout, LegbaCore, Limited Liability Company Apple Rus, Linx Imaging, Locationary, LuxVue Technology, MOG, Mapsense, Matcha, Mobeewave, Nashoba Systems, NeXT, NetSelector, Network Innovations, Next Issue Media, NextVR, Nothing Real, Novauris, Orion Network Systems, OttoCat, PA Semi, Particle, Passif Semiconductor, Paws Inc, Perceptio, Placebase, Platoon, Polar Rose, Poly9, Pop Up Archive, Power Computing, PowerSchool, PowerbyProxi, PrimeSense, Primephonic, Prismo Graphics, Privaris, Propel Software, Propel Software Corporation, Proximity, Prss, PullString, Quattro Wireless, RareLight, Raycer Graphics, RealFace, Redmatica, Regaind, SMI Holding, SchemaSoft, Scout FM, Semetric, Shazam, Silicon Color, Silk Labs, Siri, SnappyLabs, SourceDNA, Spaces, Spectral Edge, Spektral, Spotsetter, Stamplay, Styleware, Texture by Next Issue, The Dark Sky Company, Topsy Labs, Tueo Health, Turi, Union Bay Networks, Vilynx, VocalIQ, Voysis, Vrvana, WiFiSLAM, Workflow, Xnor.ai, Zayante, faceshift, iTunes K.K., imsense, indoor.io, metaio, and tuplejump.
Read More
How can I contact Apple?

Apple's mailing address is ONE APPLE PARK WAY, CUPERTINO CA, 95014. The official website for the company is www.apple.com. The iPhone maker can be reached via phone at (408) 996-1010, via email at tgala@apple.com, or via fax at 408-974-2483.

This page (NASDAQ:AAPL) was last updated on 10/1/2023 by MarketBeat.com Staff

My Account -