S&P 500   4,241.05 (+0.27%)
DOW   32,988.73 (-0.04%)
QQQ   357.78 (+0.81%)
AAPL   172.64 (+0.14%)
MSFT   317.22 (+1.22%)
META   304.27 (+1.11%)
GOOGL   134.74 (+1.74%)
AMZN   126.53 (+1.45%)
TSLA   257.39 (+4.41%)
NVDA   436.76 (+0.37%)
NIO   8.73 (+1.39%)
BABA   83.95 (-0.70%)
AMD   102.11 (+2.03%)
T   14.54 (-1.62%)
F   11.92 (-1.24%)
MU   67.68 (-0.22%)
CGC   0.74 (+8.28%)
GE   108.39 (+0.58%)
DIS   79.16 (-0.48%)
AMC   7.97 (+1.53%)
PFE   33.17 (-2.15%)
PYPL   57.88 (+1.01%)
NFLX   375.02 (-0.46%)
S&P 500   4,241.05 (+0.27%)
DOW   32,988.73 (-0.04%)
QQQ   357.78 (+0.81%)
AAPL   172.64 (+0.14%)
MSFT   317.22 (+1.22%)
META   304.27 (+1.11%)
GOOGL   134.74 (+1.74%)
AMZN   126.53 (+1.45%)
TSLA   257.39 (+4.41%)
NVDA   436.76 (+0.37%)
NIO   8.73 (+1.39%)
BABA   83.95 (-0.70%)
AMD   102.11 (+2.03%)
T   14.54 (-1.62%)
F   11.92 (-1.24%)
MU   67.68 (-0.22%)
CGC   0.74 (+8.28%)
GE   108.39 (+0.58%)
DIS   79.16 (-0.48%)
AMC   7.97 (+1.53%)
PFE   33.17 (-2.15%)
PYPL   57.88 (+1.01%)
NFLX   375.02 (-0.46%)
S&P 500   4,241.05 (+0.27%)
DOW   32,988.73 (-0.04%)
QQQ   357.78 (+0.81%)
AAPL   172.64 (+0.14%)
MSFT   317.22 (+1.22%)
META   304.27 (+1.11%)
GOOGL   134.74 (+1.74%)
AMZN   126.53 (+1.45%)
TSLA   257.39 (+4.41%)
NVDA   436.76 (+0.37%)
NIO   8.73 (+1.39%)
BABA   83.95 (-0.70%)
AMD   102.11 (+2.03%)
T   14.54 (-1.62%)
F   11.92 (-1.24%)
MU   67.68 (-0.22%)
CGC   0.74 (+8.28%)
GE   108.39 (+0.58%)
DIS   79.16 (-0.48%)
AMC   7.97 (+1.53%)
PFE   33.17 (-2.15%)
PYPL   57.88 (+1.01%)
NFLX   375.02 (-0.46%)
S&P 500   4,241.05 (+0.27%)
DOW   32,988.73 (-0.04%)
QQQ   357.78 (+0.81%)
AAPL   172.64 (+0.14%)
MSFT   317.22 (+1.22%)
META   304.27 (+1.11%)
GOOGL   134.74 (+1.74%)
AMZN   126.53 (+1.45%)
TSLA   257.39 (+4.41%)
NVDA   436.76 (+0.37%)
NIO   8.73 (+1.39%)
BABA   83.95 (-0.70%)
AMD   102.11 (+2.03%)
T   14.54 (-1.62%)
F   11.92 (-1.24%)
MU   67.68 (-0.22%)
CGC   0.74 (+8.28%)
GE   108.39 (+0.58%)
DIS   79.16 (-0.48%)
AMC   7.97 (+1.53%)
PFE   33.17 (-2.15%)
PYPL   57.88 (+1.01%)
NFLX   375.02 (-0.46%)

Apple (AAPL) Stock Forecast, Price & News

$172.64
+0.24 (+0.14%)
(As of 01:33 PM ET)
Compare
Today's Range
$170.97
$173.49
50-Day Range
$170.43
$196.45
52-Week Range
$124.17
$198.23
Volume
29.35 million shs
Average Volume
61.06 million shs
Market Capitalization
$2.70 trillion
P/E Ratio
29.02
Dividend Yield
0.56%
Price Target
$200.54

Apple MarketRank™ Forecast

Analyst Rating
Moderate Buy
2.76 Rating Score
Upside/​Downside
15.9% Upside
$200.54 Price Target
Short Interest
Healthy
0.69% of Shares Sold Short
Dividend Strength
Strong
Based on Four Factors
Sustainability
-1.97
Upright™ Environmental Score
News Sentiment
0.35mentions of Apple in the last 14 days
Based on 111 Articles This Week
Insider Trading
Selling Shares
$55.53 M Sold Last Quarter
Proj. Earnings Growth
8.76%
From $6.05 to $6.58 Per Share

Overall MarketRank

MarketRank is calculated as an average of available category scores, with extra weight given to analysis and valuation.

2.84 out of 5 stars

Computer And Technology Sector

85th out of 595 stocks

Electronic Computers Industry

1st out of 5 stocks


AAPL stock logo

About Apple (NASDAQ:AAPL) Stock

Apple Inc. is among the world's most iconic brands. Founded on April 1, 1976, by Steve Jobs and Steve Wozniak, it is now the leading producer of consumer electronics and an economy all of its own. The was valued at over $2.6 trillion in 2022 and brought in $0.4 trillion in revenue making it equal in size to the economies of Thailand and Belgium which are ranked 24th and 23rd largest worldwide.

Founders Jobs and Wozniak, both college dropouts, founded the company with the idea of changing the way people looked at computers. Their vision coincided with a revolution within the PC industry and helped to create personal computing as we know it today. The company’s first product was a personal computer known as the Apple 1 but the product line has since evolved to include a wide range of desirable personal computing devices.

Tim Cook took over the role of CEO in 2011 shortly before the death of Steve Jobs. Cook joined the company in 1988 as Senior VP of Global Sales and went on to become Executive VP of Global Operations before taking on the chief executive role. In his tenure, Mr. Cook has more than doubled Apple’s revenue and earnings while growing the company’s value by more than 450%.

The company designs, manufactures, and markets smartphones, personal computers, tablets, wearables, and accessories worldwide. Apple also provides and sells related platforms and services to power them and is the host of a widely-used digital ecosystem. The digital ecosystem revolves around the Apple App Store which lists thousands of games and applications for iOS users. The App Store also features digital content like music, TV, and movies as well as books, podcasts, and other forms of digital content.

Apple is headquartered in Apple Park, an ultra-modern campus built in Cupertino, California. The campus features a massive circular building nicknamed The Spaceship and provides working space for over 12,000 employees. The circular shape houses a park and a pond and there are many amenities within the facility including cafes, a wellness center, care clinics, and terminals for the shuttle system.

The company’s core product line has shifted away from computers over the years and towards iPhones and devices but computing is still fundamental to the business. In regard to iPhones, Apple’s products are routinely ranked as the top-selling in all comparisons. Other product lines include Mac (a line of computers), iPad (a line of tablets), AirPods (wifi-enabled earbuds), wearables like the Watch, home accessories such as Apple TV, and smart-home devices like the HomePod.

Finally, Apple provides AppleCare support services, cloud store services, and a host of other service offerings intended to simplify life. Among them are Apple News (subscription news), Apple TV+ (subscription TV with original content), Apple Card (consumer credit card), and Apple Pay (mobile cashless pay feature).

Apple computers and wifi-enabled smart devices are in demand by consumers, small and mid-sized businesses, the education sector, enterprises, and governments worldwide because they are high-quality, long-lasting, powerful devices. The company sells its products through an omnichannel network of DTC, wholesales, and eCommerce channels including mobile carriers, retailers, and resellers.

AAPL Price History

AAPL Stock News Headlines

Apple App Store - Top Apps
Apple App Store - Top Apps Week ending 10/1/2023
Here’s Why Cloudflare may be the Ultimate Cloud Stock to Own (AAPL)
Cloudflare Inc. (NYSE: NET) is the world's most connected cloud network, offering a serverless cloud architecture, security and artificial intelligence (AI)
Elon Did It Again: This Could be Bigger than Tesla
Love him or hate him, it’s hard to deny Elon Musk is a genius. After revolutionizing online payment processing (PayPal), space exploration (SpaceX), and the auto industry (Tesla)... He’s getting ready to do it again with his new AI venture.
New iPhones Hot In A Bad Way, But Apple Stock Chart is Bullish
Despite a 31.92% YTD gain, Apple declined nearly 9% in September, its largest monthly decline this year, driven by overheating complaints about the iPhone 15.
3 Top-Rated, Oversold Industry Giants (AAPL)
Three stocks, each hailing from diverse sectors, have recently traded into oversold territory and are either one of the most upgraded or top-rated stocks.
Big Tech Titans Feel the Chill as AI Stocks Slide (AAPL)
Tech stocks, driven by AI enthusiasm, face a slump as investors demand AI-generated revenue, not just promises. Rising interest rates are adding to tech's woes.
3 Reasons this Tech Giant is Going Back to Highs (AAPL)
Microsoft's 15% dip was just what the doctor ordered, and after putting in a definitive low during the final weeks of August, the stock is trending up again
Woman rescued from outhouse toilet after climbing in to retrieve Apple Watch, Michigan police say
A woman was rescued Tuesday from an outhouse toilet in northern Michigan after she climbed in to retrieve her Apple Watch and became trapped
Top Analyst Exposes Imminent Crisis Hurtling Towards America
The man who warned of the dot-com blow up, the 2008 housing collapse, and the loss of America’s AAA rating makes a shocking prediction…
Virtual Riches: 3 Stocks Leading the VR Revolution (AAPL)
Investors who are seeking exposure to the VR wave should examine three stocks that have established their unique foothold in the industry: META, U, and RBLX
Own Apple, Don't Trade It? I Find That Reasoning Flawed
Apple shares lower on CEO stock sale; analyst downgrade
Will These 3 Tech Stocks Be Wins in October?
Short Interest in Apple Inc. (NASDAQ:AAPL) Increases By 5.1%
Apple (AAPL) Stock Moves -0.78%: What You Should Know
See More Headlines
Receive AAPL Stock News and Ratings via Email

Sign-up to receive the latest news and ratings for Apple and its competitors with MarketBeat's FREE daily newsletter.

AAPL Company Calendar

Last Earnings
8/03/2023
Ex-Dividend for 8/17 Dividend
8/11/2023
Dividend Payable
8/17/2023
Today
10/04/2023
Next Earnings (Estimated)
10/26/2023
Fiscal Year End
9/30/2024

Industry, Sector and Symbol

Industry
Electronic computers
Sub-Industry
Computer Hardware
Current Symbol
NASDAQ:AAPL
CUSIP
03783310
Employees
164,000
Year Founded
1976

Price Target and Rating

Average Stock Price Forecast
$200.54
High Stock Price Forecast
$240.00
Low Stock Price Forecast
$54.00
Forecasted Upside/Downside
+15.8%
Consensus Rating
Moderate Buy
Rating Score (0-4)
2.76
Research Coverage
34 Analysts

Profitability

Net Income
$99.80 billion
Pretax Margin
29.01%

Debt

Sales & Book Value

Annual Sales
$394.33 billion
Cash Flow
$6.95 per share
Book Value
$3.19 per share

Miscellaneous

Outstanding Shares
15,634,230,000
Free Float
15,624,851,000
Market Cap
$2.71 trillion
Optionable
Optionable
Beta
1.28

Social Links

Beginners Guide To Retirement Stocks Cover

Click the link below and we'll send you MarketBeat's list of seven best retirement stocks and why they should be in your portfolio.

Get This Free Report

Key Executives

  • Mr. Timothy D. CookMr. Timothy D. Cook (Age 62)
    CEO & Director
    Comp: $16.43M
  • Mr. Luca  MaestriMr. Luca Maestri (Age 60)
    CFO & Sr. VP
    Comp: $5.02M
  • Mr. Jeffrey E. WilliamsMr. Jeffrey E. Williams (Age 59)
    Chief Operating Officer
    Comp: $5.02M
  • Ms. Katherine L. AdamsMs. Katherine L. Adams (Age 59)
    Sr. VP, Gen. Counsel & Sec.
    Comp: $5.02M
  • Ms. Deirdre O'Brien (Age 56)
    Sr. VP of Retail
    Comp: $5.02M
  • Mr. Chris  KondoMr. Chris Kondo
    Sr. Director of Corp. Accounting
  • Mr. James Wilson
    Chief Technology Officer
  • Ms. Mary Demby
    Chief Information Officer
  • Ms. Nancy Paxton
    Sr. Director of Investor Relations & Treasury
  • Mr. Greg Joswiak
    Sr. VP of Worldwide Marketing













AAPL Stock - Frequently Asked Questions

Should I buy or sell Apple stock right now?

34 Wall Street analysts have issued "buy," "hold," and "sell" ratings for Apple in the last year. There are currently 8 hold ratings and 26 buy ratings for the stock. The consensus among Wall Street analysts is that investors should "moderate buy" AAPL shares.
View AAPL analyst ratings
or view top-rated stocks.

What is Apple's stock price forecast for 2023?

34 equities research analysts have issued twelve-month target prices for Apple's shares. Their AAPL share price forecasts range from $54.00 to $240.00. On average, they predict the company's stock price to reach $200.54 in the next twelve months. This suggests a possible upside of 15.8% from the stock's current price.
View analysts price targets for AAPL
or view top-rated stocks among Wall Street analysts.

How have AAPL shares performed in 2023?

Apple's stock was trading at $129.93 on January 1st, 2023. Since then, AAPL shares have increased by 33.2% and is now trading at $173.11.
View the best growth stocks for 2023 here
.

Are investors shorting Apple?

Apple saw a increase in short interest in the month of September. As of September 15th, there was short interest totaling 107,330,000 shares, an increase of 5.1% from the August 31st total of 102,090,000 shares. Based on an average trading volume of 57,740,000 shares, the short-interest ratio is presently 1.9 days.
View Apple's Short Interest
.

When is Apple's next earnings date?

The company is scheduled to release its next quarterly earnings announcement on Thursday, October 26th 2023.
View our AAPL earnings forecast
.

How were Apple's earnings last quarter?

Apple Inc. (NASDAQ:AAPL) released its quarterly earnings results on Thursday, August, 3rd. The iPhone maker reported $1.26 earnings per share for the quarter, beating the consensus estimate of $1.19 by $0.07. The iPhone maker earned $81.80 billion during the quarter, compared to the consensus estimate of $81.79 billion. Apple had a trailing twelve-month return on equity of 164.92% and a net margin of 24.68%. The firm's revenue for the quarter was down 1.4% on a year-over-year basis. During the same quarter in the previous year, the business posted $1.20 EPS.
Read the conference call transcript
.

How often does Apple pay dividends? What is the dividend yield for Apple?

Apple announced a quarterly dividend on Thursday, August 3rd. Shareholders of record on Monday, August 14th will be paid a dividend of $0.24 per share on Thursday, August 17th. This represents a $0.96 annualized dividend and a dividend yield of 0.55%. The ex-dividend date is Friday, August 11th.
Read our dividend analysis for AAPL
.

Is Apple a good dividend stock?

Apple (NASDAQ:AAPL) pays an annual dividend of $0.96 per share and currently has a dividend yield of 0.55%. The company has been increasing its dividend for 12 consecutive years, indicating the company has a strong committment to maintain and grow its dividend. The dividend payout ratio is 16.13%. This payout ratio is at a healthy, sustainable level, below 75%. Based on earnings estimates, AAPL will have a dividend payout ratio of 14.59% next year. This indicates that the company will be able to sustain or increase its dividend.
Read our dividend analysis for AAPL.

When did Apple's stock split?

Apple's stock split before market open on Monday, August 31st 2020. The 4-1 split was announced on Thursday, July 30th 2020. The newly issued shares were distributed to shareholders after the market closes on Friday, August 28th 2020. An investor that had 100 shares of stock prior to the split would have 400 shares after the split.

How will Apple's stock buyback program work?

Apple announced that its Board of Directors has authorized a share repurchase plan on Thursday, May 4th 2023, which permits the company to repurchase $90,000,000,000.00 in shares, according to EventVestor. This repurchase authorization permits the company to reacquire up to 3.4% of its shares through open market purchases. Shares repurchase plans are often an indication that the company's board of directors believes its shares are undervalued.

What is Tim Cook's approval rating as Apple's CEO?

11,001 employees have rated Apple Chief Executive Officer Tim Cook on Glassdoor.com. Tim Cook has an approval rating of 94% among the company's employees. This puts Tim Cook in the top 30% of approval ratings compared to other CEOs of publicly-traded companies.

What other stocks do shareholders of Apple own?

Based on aggregate information from My MarketBeat watchlists, some companies that other Apple investors own include NVIDIA (NVDA), Alibaba Group (BABA), Tesla (TSLA), Micron Technology (MU), Netflix (NFLX), General Electric (GE), Walt Disney (DIS), Advanced Micro Devices (AMD), AT&T (T) and Boeing (BA).

What is Apple's stock symbol?

Apple trades on the NASDAQ under the ticker symbol "AAPL."

Who are Apple's major shareholders?

Apple's stock is owned by a variety of retail and institutional investors. Top institutional shareholders include Massmutual Trust Co. FSB ADV (0.00%), Park National Corp OH (0.00%), International Assets Investment Management LLC (0.00%), Appleton Partners Inc. MA (0.00%), Global Assets Advisory LLC (0.00%) and McAlister Sweet & Associates Inc. (0.00%). Insiders that own company stock include Arthur D Levinson, Chris Kondo, Deirdre O'brien, Jeffrey E Williams, Jeffrey E Williams, Katherine L Adams, Katherine L Adams, Luca Maestri and Timothy D Cook.
View institutional ownership trends
.

How do I buy shares of Apple?

Shares of AAPL stock can be purchased through any online brokerage account. Popular online brokerages with access to the U.S. stock market include WeBull, Vanguard Brokerage Services, TD Ameritrade, E*TRADE, Robinhood, Fidelity, and Charles Schwab.
Compare Top Brokerages Here.

What is Apple's stock price today?

One share of AAPL stock can currently be purchased for approximately $173.11.

How much money does Apple make?

Apple (NASDAQ:AAPL) has a market capitalization of $2.71 trillion and generates $394.33 billion in revenue each year. The iPhone maker earns $99.80 billion in net income (profit) each year or $5.95 on an earnings per share basis.

How many employees does Apple have?

The company employs 164,000 workers across the globe.

Does Apple have any subsidiaries?
The following companies are subsidiares of Apple: AI Music, Acunu, Akonia Holographics, AlgoTrim, Anobit Technologies, Apple Asia LLC, Apple Asia Limited, Apple Canada Inc., Apple Computer Trading Shanghai Co. Ltd., Apple Distribution International Limited, Apple Insurance Company Inc., Apple Japan Inc., Apple Korea Limited, Apple Operations Europe Limited, Apple Operations International Limited, Apple Operations Limited, Apple Pty Limited, Apple Sales International Limited, Apple South Asia Thailand Limited, Asaii Inc, AuthenTec, Beats, Beddit, Blue Fish Labs, Blue Spruce Technologies, Booklamp, Braeburn Capital Inc., BroadMap, Buddybuild, Burstly, C3 Technologies, Camel Audio, Camerai, Catch.com, Chomp, Coherent Navigation, Color Labs, Concept.io, Coral Software, Credit Kudos, Cue, DataTiger, Dialog Semiconductor, Drive.ai, Dryft, Emagic, Embark1, Emotient, Fashwell, Fingerworks, Fleetsmith, Flyby Media, FoundationDB, Gliimpse, HopStop.com, IKinema LTD, InVisage Technologies, Inductiv, Intel's smartphone modem business, Intrinsity, Joby Aviation, Lala, Laserlike, Lattice, LearnSprout, LegbaCore, Limited Liability Company Apple Rus, Linx Imaging, Locationary, LuxVue Technology, MOG, Mapsense, Matcha, Mobeewave, Nashoba Systems, NeXT, NetSelector, Network Innovations, Next Issue Media, NextVR, Nothing Real, Novauris, Orion Network Systems, OttoCat, PA Semi, Particle, Passif Semiconductor, Paws Inc, Perceptio, Placebase, Platoon, Polar Rose, Poly9, Pop Up Archive, Power Computing, PowerSchool, PowerbyProxi, PrimeSense, Primephonic, Prismo Graphics, Privaris, Propel Software, Propel Software Corporation, Proximity, Prss, PullString, Quattro Wireless, RareLight, Raycer Graphics, RealFace, Redmatica, Regaind, SMI Holding, SchemaSoft, Scout FM, Semetric, Shazam, Silicon Color, Silk Labs, Siri, SnappyLabs, SourceDNA, Spaces, Spectral Edge, Spektral, Spotsetter, Stamplay, Styleware, Texture by Next Issue, The Dark Sky Company, Topsy Labs, Tueo Health, Turi, Union Bay Networks, Vilynx, VocalIQ, Voysis, Vrvana, WiFiSLAM, Workflow, Xnor.ai, Zayante, faceshift, iTunes K.K., imsense, indoor.io, metaio, and tuplejump.
Read More
How can I contact Apple?

Apple's mailing address is ONE APPLE PARK WAY, CUPERTINO CA, 95014. The official website for the company is www.apple.com. The iPhone maker can be reached via phone at (408) 996-1010, via email at tgala@apple.com, or via fax at 408-974-2483.

This page (NASDAQ:AAPL) was last updated on 10/4/2023 by MarketBeat.com Staff

My Account -