S&P 500   4,546.12 (-0.09%)
DOW   35,358.58 (+0.07%)
QQQ   388.73 (-0.11%)
AAPL   190.06 (+0.14%)
MSFT   381.26 (+0.70%)
META   336.30 (+0.48%)
GOOGL   136.05 (-0.26%)
AMZN   146.60 (-0.76%)
TSLA   236.07 (+0.00%)
NVDA   477.07 (-1.11%)
NIO   7.07 (-1.67%)
BABA   75.71 (-2.35%)
AMD   121.06 (-1.30%)
T   16.13 (-0.49%)
F   10.30 (-0.39%)
MU   74.03 (-4.49%)
CGC   0.52 (-4.61%)
GE   119.55 (-0.35%)
DIS   94.17 (-1.05%)
AMC   6.60 (-2.94%)
PFE   29.87 (-0.90%)
PYPL   56.83 (+0.78%)
XOM   104.10 (+0.13%)
S&P 500   4,546.12 (-0.09%)
DOW   35,358.58 (+0.07%)
QQQ   388.73 (-0.11%)
AAPL   190.06 (+0.14%)
MSFT   381.26 (+0.70%)
META   336.30 (+0.48%)
GOOGL   136.05 (-0.26%)
AMZN   146.60 (-0.76%)
TSLA   236.07 (+0.00%)
NVDA   477.07 (-1.11%)
NIO   7.07 (-1.67%)
BABA   75.71 (-2.35%)
AMD   121.06 (-1.30%)
T   16.13 (-0.49%)
F   10.30 (-0.39%)
MU   74.03 (-4.49%)
CGC   0.52 (-4.61%)
GE   119.55 (-0.35%)
DIS   94.17 (-1.05%)
AMC   6.60 (-2.94%)
PFE   29.87 (-0.90%)
PYPL   56.83 (+0.78%)
XOM   104.10 (+0.13%)
S&P 500   4,546.12 (-0.09%)
DOW   35,358.58 (+0.07%)
QQQ   388.73 (-0.11%)
AAPL   190.06 (+0.14%)
MSFT   381.26 (+0.70%)
META   336.30 (+0.48%)
GOOGL   136.05 (-0.26%)
AMZN   146.60 (-0.76%)
TSLA   236.07 (+0.00%)
NVDA   477.07 (-1.11%)
NIO   7.07 (-1.67%)
BABA   75.71 (-2.35%)
AMD   121.06 (-1.30%)
T   16.13 (-0.49%)
F   10.30 (-0.39%)
MU   74.03 (-4.49%)
CGC   0.52 (-4.61%)
GE   119.55 (-0.35%)
DIS   94.17 (-1.05%)
AMC   6.60 (-2.94%)
PFE   29.87 (-0.90%)
PYPL   56.83 (+0.78%)
XOM   104.10 (+0.13%)
S&P 500   4,546.12 (-0.09%)
DOW   35,358.58 (+0.07%)
QQQ   388.73 (-0.11%)
AAPL   190.06 (+0.14%)
MSFT   381.26 (+0.70%)
META   336.30 (+0.48%)
GOOGL   136.05 (-0.26%)
AMZN   146.60 (-0.76%)
TSLA   236.07 (+0.00%)
NVDA   477.07 (-1.11%)
NIO   7.07 (-1.67%)
BABA   75.71 (-2.35%)
AMD   121.06 (-1.30%)
T   16.13 (-0.49%)
F   10.30 (-0.39%)
MU   74.03 (-4.49%)
CGC   0.52 (-4.61%)
GE   119.55 (-0.35%)
DIS   94.17 (-1.05%)
AMC   6.60 (-2.94%)
PFE   29.87 (-0.90%)
PYPL   56.83 (+0.78%)
XOM   104.10 (+0.13%)

Apple Stock Price, News & Analysis (NASDAQ:AAPL)

$190.06
+0.27 (+0.14%)
(As of 10:21 AM ET)
Compare
Today's Range
$189.40
$190.27
50-Day Range
$166.89
$191.45
52-Week Range
$124.17
$198.23
Volume
7.00 million shs
Average Volume
59.74 million shs
Market Capitalization
$2.96 trillion
P/E Ratio
31.06
Dividend Yield
0.51%
Price Target
$198.25

Apple MarketRank™ Stock Analysis

Analyst Rating
Moderate Buy
2.77 Rating Score
Upside/​Downside
4.5% Upside
$198.25 Price Target
Short Interest
Healthy
0.63% of Shares Sold Short
Dividend Strength
Strong
Based on Four Factors
Sustainability
-1.97
Upright™ Environmental Score
News Sentiment
0.74mentions of Apple in the last 14 days
Based on 73 Articles This Week
Insider Trading
Selling Shares
$100.68 M Sold Last Quarter
Proj. Earnings Growth
8.23%
From $6.56 to $7.10 Per Share

Overall MarketRank

MarketRank is calculated as an average of available category scores, with extra weight given to analysis and valuation.

2.56 out of 5 stars

Computer And Technology Sector

102nd out of 586 stocks

Electronic Computers Industry

3rd out of 5 stocks


AAPL stock logo

About Apple Stock (NASDAQ:AAPL)

Apple Inc. is among the world's most iconic brands. Founded on April 1, 1976, by Steve Jobs and Steve Wozniak, it is now the leading producer of consumer electronics and an economy all of its own. The was valued at over $2.6 trillion in 2022 and brought in $0.4 trillion in revenue making it equal in size to the economies of Thailand and Belgium which are ranked 24th and 23rd largest worldwide.

Founders Jobs and Wozniak, both college dropouts, founded the company with the idea of changing the way people looked at computers. Their vision coincided with a revolution within the PC industry and helped to create personal computing as we know it today. The company’s first product was a personal computer known as the Apple 1 but the product line has since evolved to include a wide range of desirable personal computing devices.

Tim Cook took over the role of CEO in 2011 shortly before the death of Steve Jobs. Cook joined the company in 1988 as Senior VP of Global Sales and went on to become Executive VP of Global Operations before taking on the chief executive role. In his tenure, Mr. Cook has more than doubled Apple’s revenue and earnings while growing the company’s value by more than 450%.

The company designs, manufactures, and markets smartphones, personal computers, tablets, wearables, and accessories worldwide. Apple also provides and sells related platforms and services to power them and is the host of a widely-used digital ecosystem. The digital ecosystem revolves around the Apple App Store which lists thousands of games and applications for iOS users. The App Store also features digital content like music, TV, and movies as well as books, podcasts, and other forms of digital content.

Apple is headquartered in Apple Park, an ultra-modern campus built in Cupertino, California. The campus features a massive circular building nicknamed The Spaceship and provides working space for over 12,000 employees. The circular shape houses a park and a pond and there are many amenities within the facility including cafes, a wellness center, care clinics, and terminals for the shuttle system.

The company’s core product line has shifted away from computers over the years and towards iPhones and devices but computing is still fundamental to the business. In regard to iPhones, Apple’s products are routinely ranked as the top-selling in all comparisons. Other product lines include Mac (a line of computers), iPad (a line of tablets), AirPods (wifi-enabled earbuds), wearables like the Watch, home accessories such as Apple TV, and smart-home devices like the HomePod.

Finally, Apple provides AppleCare support services, cloud store services, and a host of other service offerings intended to simplify life. Among them are Apple News (subscription news), Apple TV+ (subscription TV with original content), Apple Card (consumer credit card), and Apple Pay (mobile cashless pay feature).

Apple computers and wifi-enabled smart devices are in demand by consumers, small and mid-sized businesses, the education sector, enterprises, and governments worldwide because they are high-quality, long-lasting, powerful devices. The company sells its products through an omnichannel network of DTC, wholesales, and eCommerce channels including mobile carriers, retailers, and resellers.

AAPL Stock Price History

AAPL Stock News Headlines

Morgan Wallen tops Apple Music's 2023 song chart while Taylor Swift and SZA also top streaming lists
Country singer Morgan Wallen’s “Last Night” tops Apple Music’s global song chart in 2023
Big investors weigh response to Musk social media controversies (AAPL)
Despite a robust 17% rise in Tesla's stock this month, shareholders are worried about the impact on Tesla's reputation from Elon Musk's contentious tweets
Americans Now Favor Gold Over Stocks as an Investment Vehicle
Americans now consider gold a better long-term investment than stocks for the first time since 2013. But physical gold requires storage and insurance, and gold mining stocks come with significant risks. Fortunately, investors have found a little-known way to benefit from gold that avoids many of these challenges.
Apple App Store - Top Apps
Apple App Store - Top Apps week ending 11/19/2023
S&P 500's Whirlwind: Big gains, warning whispers & tactical moves (AAPL)
The S&P 500's bullish momentum fueled by techs faces headwinds with revenue setbacks, the EV market cooling, and cautionary signals for investors to monitor.
3 large caps with red hot RSIs with upside (AAPL)
It's a great time to be a buyer. Here are three stocks that remain attractive even with red-hot RSI readings heading into the end of the year.
Buffett's latest portfolio additions, trims and cuts in Q3 (AAPL)
Buffett's Berkshire latest Q3 moves: Acquires Sirius XM, Atlanta Braves; trims HP, Chevron, Amazon; holds onto Apple, Bank of America.
Americans Now Favor Gold Over Stocks as an Investment Vehicle
Americans now consider gold a better long-term investment than stocks for the first time since 2013. But physical gold requires storage and insurance, and gold mining stocks come with significant risks. Fortunately, investors have found a little-known way to benefit from gold that avoids many of these challenges.
Can new GPT store spur generative AI monetization? (AAPL)
OpenAI, partly owned by Microsoft, rolled out its GPT store for AI app creation with no coding skills. OpenAI said creators could earn money from their content.
Arm Holdings fails to pump on earnings but still flexes its IP (AAPL)
British semiconductor company Arm Holdings plc released its first earnings since reentry into the public markets; here's why ARM stock may be a good buy
Apple to pay $25 million to settle allegations of discriminatory hiring practices in 2018, 2019
Apple has agreed to pay $25 million to settle allegations that it engaged in a pattern of discriminatory hiring practices when filling some of its jobs during 2018 and 2019
Apple CEO Tim Cook looks for this trait when hiring
Apple issues 2023 charts for Podcasts, Apple Books
11 Best Stocks to Buy for Good Returns
2024 stock market forecasts are in. Bullish or bearish?
11 Best Infrastructure Stocks to Buy Now
See More Headlines
Receive AAPL Stock News and Ratings via Email

Sign-up to receive the latest news and ratings for Apple and its competitors with MarketBeat's FREE daily newsletter.

Company Calendar

Last Earnings
11/02/2023
Ex-Dividend for 11/16 Dividend
11/10/2023
Dividend Payable
11/16/2023
Today
11/27/2023
Next Earnings (Estimated)
2/01/2024
Fiscal Year End
9/30/2024

Industry, Sector and Symbol

Industry
Electronic computers
Sub-Industry
Computer Hardware
Current Symbol
NASDAQ:AAPL
CUSIP
03783310
Employees
161,000
Year Founded
1976

Price Target and Rating

Average Stock Price Target
$198.25
High Stock Price Target
$240.00
Low Stock Price Target
$54.00
Potential Upside/Downside
+4.5%
Consensus Rating
Moderate Buy
Rating Score (0-4)
2.77
Research Coverage
35 Analysts

Profitability

Net Income
$97.00 billion
Pretax Margin
29.67%

Debt

Sales & Book Value

Annual Sales
$383.29 billion
Cash Flow
$6.97 per share
Book Value
$4.00 per share

Miscellaneous

Outstanding Shares
15,552,750,000
Free Float
15,543,420,000
Market Cap
$2.95 trillion
Optionable
Optionable
Beta
1.30

Social Links

The Best High-Yield Dividend Stocks for 2023 Cover

Looking to generate income with your stock portfolio? Use these ten stocks to generate a safe and reliable source of investment income.

Get This Free Report

Should I Buy Apple Stock? AAPL Pros and Cons Explained

These insights were generated using artificial intelligence. They are based on proprietary MarketBeat data, news articles, and custom LLM A.I. algorithms. This analysis of Apple was last updated on Tuesday, November 14, 2023 at 3:48 PM.

Pros

Here are some ways that investors could benefit from investing in Apple:

  • Apple maintains an estimated 53% share of the domestic smartphone market, indicating a strong market presence and potential for continued growth.
  • Apple is well-known for its continuous product innovation, which keeps the company in favor of tech enthusiasts and those who prefer a more streamlined user experience.
  • Apple's iPhone 15, the latest product from the company, has generated significant revenue in the past and is expected to continue doing so, providing a reliable revenue stream for investors.
  • Apple's streaming services like Apple Music and Apple TV contribute to the company's overall revenue and diversify its business portfolio.
  • Apple's total market capitalization of more than 2.7 trillion makes it one of the most valuable companies in the world, indicating investor confidence and potential for long-term growth.

Cons

Investors should be bearish about investing in Apple for these reasons:

  • Global demand for smartphones has fallen, which may impact Apple's iPhone sales and revenue.
  • Consumers keeping their existing phones for longer reduces the frequency of iPhone upgrades, potentially affecting Apple's sales and revenue.
  • Inflation and other economic factors can impact consumer spending, which may affect Apple's sales and revenue.
  • Competition from other smartphone manufacturers, such as those using the Android operating system, poses a threat to Apple's market share and profitability.
  • Investors should closely monitor the stock price of Apple to make informed investment decisions, as stock prices can fluctuate based on market conditions and company performance.














AAPL Stock Analysis - Frequently Asked Questions

Should I buy or sell Apple stock right now?

35 Wall Street equities research analysts have issued "buy," "hold," and "sell" ratings for Apple in the last twelve months. There are currently 9 hold ratings, 25 buy ratings and 1 strong buy rating for the stock. The consensus among Wall Street equities research analysts is that investors should "moderate buy" AAPL shares.
View AAPL analyst ratings
or view top-rated stocks.

What is Apple's stock price target for 2024?

35 Wall Street research analysts have issued twelve-month price targets for Apple's stock. Their AAPL share price targets range from $54.00 to $240.00. On average, they predict the company's share price to reach $198.25 in the next year. This suggests a possible upside of 4.5% from the stock's current price.
View analysts price targets for AAPL
or view top-rated stocks among Wall Street analysts.

How have AAPL shares performed in 2023?

Apple's stock was trading at $129.93 at the beginning of 2023. Since then, AAPL shares have increased by 46.1% and is now trading at $189.79.
View the best growth stocks for 2023 here
.

When is Apple's next earnings date?

The company is scheduled to release its next quarterly earnings announcement on Thursday, February 1st 2024.
View our AAPL earnings forecast
.

How were Apple's earnings last quarter?

Apple Inc. (NASDAQ:AAPL) released its quarterly earnings data on Thursday, November, 2nd. The iPhone maker reported $1.46 earnings per share (EPS) for the quarter, beating analysts' consensus estimates of $1.39 by $0.07. The iPhone maker earned $89.50 billion during the quarter, compared to analysts' expectations of $89.34 billion. Apple had a trailing twelve-month return on equity of 160.78% and a net margin of 25.31%. Apple's revenue for the quarter was down .7% compared to the same quarter last year. During the same period in the prior year, the firm posted $1.29 earnings per share.
Read the conference call transcript
.

How often does Apple pay dividends? What is the dividend yield for Apple?

Apple announced a quarterly dividend on Thursday, November 2nd. Investors of record on Monday, November 13th will be given a dividend of $0.24 per share on Thursday, November 16th. This represents a $0.96 annualized dividend and a dividend yield of 0.51%. The ex-dividend date is Friday, November 10th.
Read our dividend analysis for AAPL
.

Is Apple a good dividend stock?

Apple (NASDAQ:AAPL) pays an annual dividend of $0.96 per share and currently has a dividend yield of 0.51%. The company has been increasing its dividend for 12 consecutive years, indicating the company has a strong committment to maintain and grow its dividend. The dividend payout ratio is 15.69%. This payout ratio is at a healthy, sustainable level, below 75%. Based on earnings estimates, AAPL will have a dividend payout ratio of 13.52% next year. This indicates that the company will be able to sustain or increase its dividend.
Read our dividend analysis for AAPL.

When did Apple's stock split?

Shares of Apple split on the morning of Monday, August 31st 2020. The 4-1 split was announced on Thursday, July 30th 2020. The newly created shares were distributed to shareholders after the market closes on Friday, August 28th 2020. An investor that had 100 shares of stock prior to the split would have 400 shares after the split.

How will Apple's stock buyback program work?

Apple declared that its board has initiated a share repurchase program on Thursday, May 4th 2023, which authorizes the company to repurchase $90,000,000,000.00 in outstanding shares, according to EventVestor. This repurchase authorization authorizes the company to buy up to 3.4% of its shares through open market purchases. Shares repurchase programs are often an indication that the company's board believes its stock is undervalued.

What is Tim Cook's approval rating as Apple's CEO?

11,001 employees have rated Apple Chief Executive Officer Tim Cook on Glassdoor.com. Tim Cook has an approval rating of 94% among the company's employees. This puts Tim Cook in the top 30% of approval ratings compared to other CEOs of publicly-traded companies.

What other stocks do shareholders of Apple own?

Based on aggregate information from My MarketBeat watchlists, some companies that other Apple investors own include NVIDIA (NVDA), Alibaba Group (BABA), Tesla (TSLA), Micron Technology (MU), Netflix (NFLX), General Electric (GE), Walt Disney (DIS), Advanced Micro Devices (AMD), AT&T (T) and Boeing (BA).

Who are Apple's major shareholders?

Apple's stock is owned by a variety of retail and institutional investors. Top institutional shareholders include FMR LLC (1.92%), Morgan Stanley (1.33%), Northern Trust Corp (1.09%), Legal & General Group Plc (0.72%), Charles Schwab Investment Management Inc. (0.53%) and Swiss National Bank (0.33%). Insiders that own company stock include Arthur D Levinson, Chris Kondo, Deirdre O'brien, Jeffrey E Williams, Jeffrey E Williams, Katherine L Adams, Katherine L Adams, Luca Maestri and Timothy D Cook.
View institutional ownership trends
.

How do I buy shares of Apple?

Shares of AAPL stock can be purchased through any online brokerage account. Popular online brokerages with access to the U.S. stock market include WeBull, Vanguard Brokerage Services, TD Ameritrade, E*TRADE, Robinhood, Fidelity, and Charles Schwab.
Compare Top Brokerages Here.

Does Apple have any subsidiaries?
The following companies are subsidiares of Apple: AI Music, Acunu, Akonia Holographics, AlgoTrim, Anobit Technologies, Apple Asia LLC, Apple Asia Limited, Apple Canada Inc., Apple Computer Trading Shanghai Co. Ltd., Apple Distribution International Limited, Apple Insurance Company Inc., Apple Japan Inc., Apple Korea Limited, Apple Operations Europe Limited, Apple Operations International Limited, Apple Operations Limited, Apple Pty Limited, Apple Sales International Limited, Apple South Asia Thailand Limited, Asaii Inc, AuthenTec, Beats, Beddit, Blue Fish Labs, Blue Spruce Technologies, Booklamp, Braeburn Capital Inc., BroadMap, Buddybuild, Burstly, C3 Technologies, Camel Audio, Camerai, Catch.com, Chomp, Coherent Navigation, Color Labs, Concept.io, Coral Software, Credit Kudos, Cue, DataTiger, Dialog Semiconductor, Drive.ai, Dryft, Emagic, Embark1, Emotient, Fashwell, Fingerworks, Fleetsmith, Flyby Media, FoundationDB, Gliimpse, HopStop.com, IKinema LTD, InVisage Technologies, Inductiv, Intel's smartphone modem business, Intrinsity, Joby Aviation, Lala, Laserlike, Lattice, LearnSprout, LegbaCore, Limited Liability Company Apple Rus, Linx Imaging, Locationary, LuxVue Technology, MOG, Mapsense, Matcha, Mobeewave, Nashoba Systems, NeXT, NetSelector, Network Innovations, Next Issue Media, NextVR, Nothing Real, Novauris, Orion Network Systems, OttoCat, PA Semi, Particle, Passif Semiconductor, Paws Inc, Perceptio, Placebase, Platoon, Polar Rose, Poly9, Pop Up Archive, Power Computing, PowerSchool, PowerbyProxi, PrimeSense, Primephonic, Prismo Graphics, Privaris, Propel Software, Propel Software Corporation, Proximity, Prss, PullString, Quattro Wireless, RareLight, Raycer Graphics, RealFace, Redmatica, Regaind, SMI Holding, SchemaSoft, Scout FM, Semetric, Shazam, Silicon Color, Silk Labs, Siri, SnappyLabs, SourceDNA, Spaces, Spectral Edge, Spektral, Spotsetter, Stamplay, Styleware, Texture by Next Issue, The Dark Sky Company, Topsy Labs, Tueo Health, Turi, Union Bay Networks, Vilynx, VocalIQ, Voysis, Vrvana, WiFiSLAM, Workflow, Xnor.ai, Zayante, faceshift, iTunes K.K., imsense, indoor.io, metaio, and tuplejump.
Read More
This page (NASDAQ:AAPL) was last updated on 11/28/2023 by MarketBeat.com Staff

My Account -