QQQ   354.84 (-0.02%)
AAPL   179.21 (-0.21%)
MSFT   333.68 (-0.67%)
META   271.12 (-0.10%)
GOOGL   127.31 (+1.03%)
AMZN   126.61 (+1.05%)
TSLA   221.31 (+1.70%)
NVDA   386.54 (-1.32%)
NIO   7.87 (+2.61%)
BABA   86.69 (+2.71%)
AMD   124.23 (+5.34%)
T   15.66 (+1.75%)
F   12.93 (+2.70%)
MU   67.54 (-0.34%)
CGC   0.74 (-5.13%)
GE   105.46 (+1.31%)
DIS   92.16 (+1.27%)
AMC   4.64 (+0.22%)
PFE   38.37 (-0.72%)
PYPL   65.02 (+0.79%)
NFLX   399.29 (-1.05%)
QQQ   354.84 (-0.02%)
AAPL   179.21 (-0.21%)
MSFT   333.68 (-0.67%)
META   271.12 (-0.10%)
GOOGL   127.31 (+1.03%)
AMZN   126.61 (+1.05%)
TSLA   221.31 (+1.70%)
NVDA   386.54 (-1.32%)
NIO   7.87 (+2.61%)
BABA   86.69 (+2.71%)
AMD   124.23 (+5.34%)
T   15.66 (+1.75%)
F   12.93 (+2.70%)
MU   67.54 (-0.34%)
CGC   0.74 (-5.13%)
GE   105.46 (+1.31%)
DIS   92.16 (+1.27%)
AMC   4.64 (+0.22%)
PFE   38.37 (-0.72%)
PYPL   65.02 (+0.79%)
NFLX   399.29 (-1.05%)
QQQ   354.84 (-0.02%)
AAPL   179.21 (-0.21%)
MSFT   333.68 (-0.67%)
META   271.12 (-0.10%)
GOOGL   127.31 (+1.03%)
AMZN   126.61 (+1.05%)
TSLA   221.31 (+1.70%)
NVDA   386.54 (-1.32%)
NIO   7.87 (+2.61%)
BABA   86.69 (+2.71%)
AMD   124.23 (+5.34%)
T   15.66 (+1.75%)
F   12.93 (+2.70%)
MU   67.54 (-0.34%)
CGC   0.74 (-5.13%)
GE   105.46 (+1.31%)
DIS   92.16 (+1.27%)
AMC   4.64 (+0.22%)
PFE   38.37 (-0.72%)
PYPL   65.02 (+0.79%)
NFLX   399.29 (-1.05%)
QQQ   354.84 (-0.02%)
AAPL   179.21 (-0.21%)
MSFT   333.68 (-0.67%)
META   271.12 (-0.10%)
GOOGL   127.31 (+1.03%)
AMZN   126.61 (+1.05%)
TSLA   221.31 (+1.70%)
NVDA   386.54 (-1.32%)
NIO   7.87 (+2.61%)
BABA   86.69 (+2.71%)
AMD   124.23 (+5.34%)
T   15.66 (+1.75%)
F   12.93 (+2.70%)
MU   67.54 (-0.34%)
CGC   0.74 (-5.13%)
GE   105.46 (+1.31%)
DIS   92.16 (+1.27%)
AMC   4.64 (+0.22%)
PFE   38.37 (-0.72%)
PYPL   65.02 (+0.79%)
NFLX   399.29 (-1.05%)

Apple (AAPL) Stock Forecast, Price & News

-0.37 (-0.21%)
(As of 06/6/2023 ET)
Today's Range
50-Day Range
52-Week Range
64.79 million shs
Average Volume
63.87 million shs
Market Capitalization
$2.82 trillion
P/E Ratio
Dividend Yield
Price Target

Apple MarketRank™ Forecast

Analyst Rating
Moderate Buy
2.73 Rating Score
1.1% Downside
$177.17 Price Target
Short Interest
0.70% of Shares Sold Short
Dividend Strength
Based on Four Factors
Upright™ Environmental Score
News Sentiment
0.38mentions of Apple in the last 14 days
Based on 155 Articles This Week
Insider Trading
Selling Shares
$71.70 M Sold Last Quarter
Proj. Earnings Growth
From $5.99 to $6.64 Per Share

Overall MarketRank

MarketRank is calculated as an average of available category scores, with extra weight given to analysis and valuation.

2.77 out of 5 stars

Computer And Technology Sector

51st out of 606 stocks

Electronic Computers Industry

2nd out of 5 stocks

AAPL stock logo

About Apple (NASDAQ:AAPL) Stock

Apple Inc. is among the world's most iconic brands. Founded on April 1, 1976, by Steve Jobs and Steve Wozniak, it is now the leading producer of consumer electronics and an economy all of its own. The was valued at over $2.6 trillion in 2022 and brought in $0.4 trillion in revenue making it equal in size to the economies of Thailand and Belgium which are ranked 24th and 23rd largest worldwide.

Founders Jobs and Wozniak, both college dropouts, founded the company with the idea of changing the way people looked at computers. Their vision coincided with a revolution within the PC industry and helped to create personal computing as we know it today. The company’s first product was a personal computer known as the Apple 1 but the product line has since evolved to include a wide range of desirable personal computing devices.

Tim Cook took over the role of CEO in 2011 shortly before the death of Steve Jobs. Cook joined the company in 1988 as Senior VP of Global Sales and went on to become Executive VP of Global Operations before taking on the chief executive role. In his tenure, Mr. Cook has more than doubled Apple’s revenue and earnings while growing the company’s value by more than 450%.

The company designs, manufactures, and markets smartphones, personal computers, tablets, wearables, and accessories worldwide. Apple also provides and sells related platforms and services to power them and is the host of a widely-used digital ecosystem. The digital ecosystem revolves around the Apple App Store which lists thousands of games and applications for iOS users. The App Store also features digital content like music, TV, and movies as well as books, podcasts, and other forms of digital content.

Apple is headquartered in Apple Park, an ultra-modern campus built in Cupertino, California. The campus features a massive circular building nicknamed The Spaceship and provides working space for over 12,000 employees. The circular shape houses a park and a pond and there are many amenities within the facility including cafes, a wellness center, care clinics, and terminals for the shuttle system.

The company’s core product line has shifted away from computers over the years and towards iPhones and devices but computing is still fundamental to the business. In regard to iPhones, Apple’s products are routinely ranked as the top-selling in all comparisons. Other product lines include Mac (a line of computers), iPad (a line of tablets), AirPods (wifi-enabled earbuds), wearables like the Watch, home accessories such as Apple TV, and smart-home devices like the HomePod.

Finally, Apple provides AppleCare support services, cloud store services, and a host of other service offerings intended to simplify life. Among them are Apple News (subscription news), Apple TV+ (subscription TV with original content), Apple Card (consumer credit card), and Apple Pay (mobile cashless pay feature).

Apple computers and wifi-enabled smart devices are in demand by consumers, small and mid-sized businesses, the education sector, enterprises, and governments worldwide because they are high-quality, long-lasting, powerful devices. The company sells its products through an omnichannel network of DTC, wholesales, and eCommerce channels including mobile carriers, retailers, and resellers.

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AAPL Stock News Headlines

Apple's Vision Pro goggles unleash a mixed reality that could lead to more innovation and isolation
Reporters are a skeptical bunch, so it was unusual to hear so many of them raving about their firsthand experience with Apple’s next Big Thing
Apple App Store - Top Apps
Apple App Store - Top Apps: Week ending June 4, 2023
The single greatest medical breakthrough of all time?
We are on the cusp of a medical breakthrough. And soon, this single breakthrough could lead to the cure of over 6,000 genetic diseases, including Alzheimer's, heart disease, and even cancer! This reminds me of Amgen, where early investors made as much as 46,751% when they released their revolutionary drug to the market.
See Apple's pivotal product announcements through history
Apple has a long history of designing products that aren’t the first to be introduced in a particular category but still redefine the market
Apple is expected to unveil sleek headset aimed at thrusting the masses into alternate realities
Apple appears poised to unveil a long-rumored headset that will place its users between the virtual and real world
Opera Stock: The Fast-Rising Star of AI-Driven Web Experiences (AAPL)
Opera's AI-powered browsers are popular in emerging markets, propelling the stock to meteoric heights in the AI boom. Analysts have a "buy" rating on the stock.
How to Invest in Specialty Retail Stores (AAPL)
A specialty retail store focuses on specific product categories instead of selling a large number of items. Learn more about specialty retail on MarketBeat.
Here’s Why Snap Stock Can Double in 2023 (AAPL)
Social media platform Snap Inc. (NYSE: SNAP) stock has fallen to pandemic lows as it collapsed (-77%) in 2022. The fallout from advertisers pulling
Here's something only a handful of people know
On December 22, 2022, AI discovered a new treatment for multiple myeloma... in just 4 months... On March 19, 2023, AI discovered a new drug for liver cancer... in only 30 days... There's one small-cap at the center of it all. Bill Gates owns 7 million shares... Billionaire hedge-fund manager Steve Cohen owns 1.4 million shares...
Can Earnings Narrow The Value Gap In Hewlett Packard? (AAPL)
Hewlett Packard shares are trading lower after the company announces its second-quarter earnings-. There seems to be a disconnect between results and valuations
Can the Dow's 2023 Runaway Winners Keep Running? (AAPL)
The Dow may continue to lean on its tech constituents for a respectable finish in 2023. Three stocks are running way ahead of the rest of the field.
The "How" and "Why" of Investing in 5G Stocks (AAPL)
Want to invest in 5G? You don't have to dig into just the top cellphone carriers. Learn how to invest in 5G stocks in a few different ways.
See More Headlines

AAPL Price History

AAPL Company Calendar

Last Earnings
Ex-Dividend for 5/18 Dividend
Dividend Payable
Next Earnings (Estimated)
Fiscal Year End

Industry, Sector and Symbol

Electronic computers
Computer Hardware
Current Symbol
Year Founded

Price Target and Rating

Average Stock Price Forecast
High Stock Price Forecast
Low Stock Price Forecast
Forecasted Upside/Downside
Consensus Rating
Moderate Buy
Rating Score (0-4)
Research Coverage
33 Analysts


Net Income
$99.80 billion
Pretax Margin


Sales & Book Value

Annual Sales
$385.10 billion
Cash Flow
$6.91 per share
Book Value
$3.19 per share


Outstanding Shares
Free Float
Market Cap
$2.82 trillion

Social Links

Key Executives

  • Tim Cook
    Chief Executive Officer & Director
  • Jeffrey E. WilliamsJeffrey E. Williams
    Chief Operating Officer
  • Luca MaestriLuca Maestri
    Chief Financial Officer & Senior Vice President
  • Kevin M. Lynch
    Vice President-Technology
  • Timothy Campos
    Chief Information Officer

AAPL Stock - Frequently Asked Questions

Should I buy or sell Apple stock right now?

33 Wall Street analysts have issued "buy," "hold," and "sell" ratings for Apple in the last year. There are currently 2 sell ratings, 6 hold ratings and 25 buy ratings for the stock. The consensus among Wall Street analysts is that investors should "buy" AAPL shares.
View AAPL analyst ratings
or view top-rated stocks.

What is Apple's stock price forecast for 2023?

33 equities research analysts have issued twelve-month price targets for Apple's stock. Their AAPL share price forecasts range from $54.00 to $210.00. On average, they predict the company's share price to reach $177.17 in the next twelve months. This suggests that the stock has a possible downside of 1.1%.
View analysts price targets for AAPL
or view top-rated stocks among Wall Street analysts.

How have AAPL shares performed in 2023?

Apple's stock was trading at $129.93 at the beginning of the year. Since then, AAPL stock has increased by 37.9% and is now trading at $179.21.
View the best growth stocks for 2023 here

Are investors shorting Apple?

Apple saw a drop in short interest in May. As of May 15th, there was short interest totaling 109,880,000 shares, a drop of 11.9% from the April 30th total of 124,660,000 shares. Based on an average daily trading volume, of 57,900,000 shares, the days-to-cover ratio is presently 1.9 days.
View Apple's Short Interest

When is Apple's next earnings date?

The company is scheduled to release its next quarterly earnings announcement on Thursday, July 27th 2023.
View our AAPL earnings forecast

How were Apple's earnings last quarter?

Apple Inc. (NASDAQ:AAPL) posted its earnings results on Thursday, May, 4th. The iPhone maker reported $1.52 earnings per share for the quarter, topping the consensus estimate of $1.44 by $0.08. The iPhone maker earned $94.84 billion during the quarter, compared to analysts' expectations of $92.84 billion. Apple had a trailing twelve-month return on equity of 165.72% and a net margin of 24.49%. The business's revenue was down 2.5% compared to the same quarter last year. During the same quarter in the prior year, the company posted $1.52 EPS.
Read the conference call transcript

How often does Apple pay dividends? What is the dividend yield for Apple?

Apple announced a quarterly dividend on Thursday, May 4th. Shareholders of record on Monday, May 15th will be given a dividend of $0.24 per share on Thursday, May 18th. This represents a $0.96 dividend on an annualized basis and a dividend yield of 0.54%. The ex-dividend date of this dividend is Friday, May 12th. This is a boost from the stock's previous quarterly dividend of $0.23.
Read our dividend analysis for AAPL

Is Apple a good dividend stock?

Apple (NASDAQ:AAPL) pays an annual dividend of $0.96 per share and currently has a dividend yield of 0.53%. The company has been increasing its dividend for 12 consecutive years, indicating the company has a strong committment to maintain and grow its dividend. The dividend payout ratio is 16.30%. This payout ratio is at a healthy, sustainable level, below 75%. Based on earnings estimates, AAPL will have a dividend payout ratio of 14.46% next year. This indicates that the company will be able to sustain or increase its dividend.
Read our dividend analysis for AAPL.

When did Apple's stock split?

Shares of Apple split on Monday, August 31st 2020. The 4-1 split was announced on Thursday, July 30th 2020. The newly minted shares were payable to shareholders after the market closes on Friday, August 28th 2020. An investor that had 100 shares of stock prior to the split would have 400 shares after the split.

How will Apple's stock buyback program work?

Apple declared that its Board of Directors has authorized a share repurchase program on Thursday, May 4th 2023, which permits the company to buyback $90,000,000,000.00 in outstanding shares, according to EventVestor. This buyback authorization permits the company to buy up to 3.4% of its shares through open market purchases. Shares buyback programs are often a sign that the company's management believes its shares are undervalued.

What is Tim Cook's approval rating as Apple's CEO?

11,001 employees have rated Apple Chief Executive Officer Tim Cook on Glassdoor.com. Tim Cook has an approval rating of 94% among the company's employees. This puts Tim Cook in the top 30% of approval ratings compared to other CEOs of publicly-traded companies.

What other stocks do shareholders of Apple own?

Based on aggregate information from My MarketBeat watchlists, some companies that other Apple investors own include NVIDIA (NVDA), Alibaba Group (BABA), Tesla (TSLA), Micron Technology (MU), Netflix (NFLX), General Electric (GE), Walt Disney (DIS), Advanced Micro Devices (AMD), AT&T (T) and Boeing (BA).

What is Apple's stock symbol?

Apple trades on the NASDAQ under the ticker symbol "AAPL."

Who are Apple's major shareholders?

Apple's stock is owned by many different retail and institutional investors. Top institutional shareholders include Berkshire Hathaway Inc (5.82%), State Street Corp (3.66%), FMR LLC (1.97%), Geode Capital Management LLC (1.81%), Price T Rowe Associates Inc. MD (1.49%) and Bank of New York Mellon Corp (0.82%). Insiders that own company stock include Arthur D Levinson, Chris Kondo, Deirdre O'brien, Jeffrey E Williams, Jeffrey E Williams, Katherine L Adams, Katherine L Adams, Luca Maestri and Timothy D Cook.
View institutional ownership trends

How do I buy shares of Apple?

Shares of AAPL stock can be purchased through any online brokerage account. Popular online brokerages with access to the U.S. stock market include WeBull, Vanguard Brokerage Services, TD Ameritrade, E*TRADE, Robinhood, Fidelity, and Charles Schwab.
Compare Top Brokerages Here.

What is Apple's stock price today?

One share of AAPL stock can currently be purchased for approximately $179.21.

How much money does Apple make?

Apple (NASDAQ:AAPL) has a market capitalization of $2.82 trillion and generates $385.10 billion in revenue each year. The iPhone maker earns $99.80 billion in net income (profit) each year or $5.89 on an earnings per share basis.

How many employees does Apple have?

The company employs 164,000 workers across the globe.

Does Apple have any subsidiaries?
The following companies are subsidiares of Apple: AI Music, Acunu, Akonia Holographics, AlgoTrim, Anobit Technologies, Apple Asia LLC, Apple Asia Limited, Apple Canada Inc., Apple Computer Trading Shanghai Co. Ltd., Apple Distribution International Limited, Apple Insurance Company Inc., Apple Japan Inc., Apple Korea Limited, Apple Operations Europe Limited, Apple Operations International Limited, Apple Operations Limited, Apple Pty Limited, Apple Sales International Limited, Apple South Asia Thailand Limited, Asaii Inc, AuthenTec, Beats, Beddit, Blue Fish Labs, Blue Spruce Technologies, Booklamp, Braeburn Capital Inc., BroadMap, Buddybuild, Burstly, C3 Technologies, Camel Audio, Camerai, Catch.com, Chomp, Coherent Navigation, Color Labs, Concept.io, Coral Software, Credit Kudos, Cue, DataTiger, Dialog Semiconductor, Drive.ai, Dryft, Emagic, Embark1, Emotient, Fashwell, Fingerworks, Fleetsmith, Flyby Media, FoundationDB, Gliimpse, HopStop.com, IKinema LTD, InVisage Technologies, Inductiv, Intel's smartphone modem business, Intrinsity, Joby Aviation, Lala, Laserlike, Lattice, LearnSprout, LegbaCore, Limited Liability Company Apple Rus, Linx Imaging, Locationary, LuxVue Technology, MOG, Mapsense, Matcha, Mobeewave, Nashoba Systems, NeXT, NetSelector, Network Innovations, Next Issue Media, NextVR, Nothing Real, Novauris, Orion Network Systems, OttoCat, PA Semi, Particle, Passif Semiconductor, Paws Inc, Perceptio, Placebase, Platoon, Polar Rose, Poly9, Pop Up Archive, Power Computing, PowerSchool, PowerbyProxi, PrimeSense, Primephonic, Prismo Graphics, Privaris, Propel Software, Propel Software Corporation, Proximity, Prss, PullString, Quattro Wireless, RareLight, Raycer Graphics, RealFace, Redmatica, Regaind, SMI Holding, SchemaSoft, Scout FM, Semetric, Shazam, Silicon Color, Silk Labs, Siri, SnappyLabs, SourceDNA, Spaces, Spectral Edge, Spektral, Spotsetter, Stamplay, Styleware, Texture by Next Issue, The Dark Sky Company, Topsy Labs, Tueo Health, Turi, Union Bay Networks, Vilynx, VocalIQ, Voysis, Vrvana, WiFiSLAM, Workflow, Xnor.ai, Zayante, faceshift, iTunes K.K., imsense, indoor.io, metaio, and tuplejump.
Read More
How can I contact Apple?

Apple's mailing address is ONE APPLE PARK WAY, CUPERTINO CA, 95014. The official website for the company is www.apple.com. The iPhone maker can be reached via phone at (408) 996-1010, via email at tgala@apple.com, or via fax at 408-974-2483.

This page (NASDAQ:AAPL) was last updated on 6/6/2023 by MarketBeat.com Staff

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