S&P 500   5,123.41
DOW   37,983.24
QQQ   438.27
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You Can Follow BlackRock’s Market View for Your Money
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JPMorgan Chase Falls 5% as Consumer Cracking Begins to Show
JPMorgan Chase, Advanced Micro Devices fall; Progressive, State Street rise, 4/12/2024
S&P 500   5,123.41
DOW   37,983.24
QQQ   438.27
5 Semiconductor Giants: Navigating the Recent Pullback
3 Key Stocks Helping to Drive the EV Race
Breakout Alert: Coinbase's Consolidation Is About To End
You Can Follow BlackRock’s Market View for Your Money
Closing prices for crude oil, gold and other commodities
JPMorgan Chase Falls 5% as Consumer Cracking Begins to Show
JPMorgan Chase, Advanced Micro Devices fall; Progressive, State Street rise, 4/12/2024
S&P 500   5,123.41
DOW   37,983.24
QQQ   438.27
5 Semiconductor Giants: Navigating the Recent Pullback
3 Key Stocks Helping to Drive the EV Race
Breakout Alert: Coinbase's Consolidation Is About To End
You Can Follow BlackRock’s Market View for Your Money
Closing prices for crude oil, gold and other commodities
JPMorgan Chase Falls 5% as Consumer Cracking Begins to Show
JPMorgan Chase, Advanced Micro Devices fall; Progressive, State Street rise, 4/12/2024
S&P 500   5,123.41
DOW   37,983.24
QQQ   438.27
5 Semiconductor Giants: Navigating the Recent Pullback
3 Key Stocks Helping to Drive the EV Race
Breakout Alert: Coinbase's Consolidation Is About To End
You Can Follow BlackRock’s Market View for Your Money
Closing prices for crude oil, gold and other commodities
JPMorgan Chase Falls 5% as Consumer Cracking Begins to Show
JPMorgan Chase, Advanced Micro Devices fall; Progressive, State Street rise, 4/12/2024

Apple (AAPL) Stock Price, News & Analysis

$176.55
+1.51 (+0.86%)
(As of 04/12/2024 ET)
Today's Range
$174.21
$178.36
50-Day Range
$167.78
$189.41
52-Week Range
$161.42
$199.62
Volume
101.60 million shs
Average Volume
59.03 million shs
Market Capitalization
$2.73 trillion
P/E Ratio
27.50
Dividend Yield
0.54%
Price Target
$204.08

Apple MarketRank™ Stock Analysis

Analyst Rating
Moderate Buy
2.65 Rating Score
Upside/​Downside
15.6% Upside
$204.08 Price Target
Short Interest
Healthy
0.70% of Shares Sold Short
Dividend Strength
Strong
Based on Four Factors
Sustainability
-1.97
Upright™ Environmental Score
News Sentiment
0.15mentions of Apple in the last 14 days
Based on 153 Articles This Week
Insider Trading
Selling Shares
$44.20 M Sold Last Quarter
Proj. Earnings Growth
8.55%
From $6.55 to $7.11 Per Share

Overall MarketRank

New Rank-Based ScoringMarketRank is calculated by averaging available category scores (with extra weight given to analysis and valuation), then ranking the company's weighted average against that of other companies.

4.87 out of 5 stars

Computer And Technology Sector

25th out of 600 stocks

Electronic Computers Industry

1st out of 6 stocks

AAPL stock logo

About Apple Stock (NASDAQ:AAPL)

Apple Inc. is among the world's most iconic brands. Founded on April 1, 1976, by Steve Jobs and Steve Wozniak, it is now the leading producer of consumer electronics and an economy all of its own. The was valued at over $2.6 trillion in 2022 and brought in $0.4 trillion in revenue making it equal in size to the economies of Thailand and Belgium which are ranked 24th and 23rd largest worldwide.

Founders Jobs and Wozniak, both college dropouts, founded the company with the idea of changing the way people looked at computers. Their vision coincided with a revolution within the PC industry and helped to create personal computing as we know it today. The company’s first product was a personal computer known as the Apple 1 but the product line has since evolved to include a wide range of desirable personal computing devices.

Tim Cook took over the role of CEO in 2011 shortly before the death of Steve Jobs. Cook joined the company in 1988 as Senior VP of Global Sales and went on to become Executive VP of Global Operations before taking on the chief executive role. In his tenure, Mr. Cook has more than doubled Apple’s revenue and earnings while growing the company’s value by more than 450%.

The company designs, manufactures, and markets smartphones, personal computers, tablets, wearables, and accessories worldwide. Apple also provides and sells related platforms and services to power them and is the host of a widely-used digital ecosystem. The digital ecosystem revolves around the Apple App Store which lists thousands of games and applications for iOS users. The App Store also features digital content like music, TV, and movies as well as books, podcasts, and other forms of digital content.

Apple is headquartered in Apple Park, an ultra-modern campus built in Cupertino, California. The campus features a massive circular building nicknamed The Spaceship and provides working space for over 12,000 employees. The circular shape houses a park and a pond and there are many amenities within the facility including cafes, a wellness center, care clinics, and terminals for the shuttle system.

The company’s core product line has shifted away from computers over the years and towards iPhones and devices but computing is still fundamental to the business. In regard to iPhones, Apple’s products are routinely ranked as the top-selling in all comparisons. Other product lines include Mac (a line of computers), iPad (a line of tablets), AirPods (wifi-enabled earbuds), wearables like the Watch, home accessories such as Apple TV, and smart-home devices like the HomePod.

Finally, Apple provides AppleCare support services, cloud store services, and a host of other service offerings intended to simplify life. Among them are Apple News (subscription news), Apple TV+ (subscription TV with original content), Apple Card (consumer credit card), and Apple Pay (mobile cashless pay feature).

Apple computers and wifi-enabled smart devices are in demand by consumers, small and mid-sized businesses, the education sector, enterprises, and governments worldwide because they are high-quality, long-lasting, powerful devices. The company sells its products through an omnichannel network of DTC, wholesales, and eCommerce channels including mobile carriers, retailers, and resellers.

AAPL Stock Price History

AAPL Stock News Headlines

MarketBeat Week in Review – 4/8 - 4/12 (AAPL)
The latest inflation readings moved stocks lower as investors reconsidered what higher-for-longer interest rates mean for corporate earnings and stock valuation
Here’s Your Seat at the AI Table, at Half the Price (AAPL)
Taiwan Semiconductor stock is set to break out in the next leg of the AI race, offering nearly twice the growth to NVIDIA at half the valuation.
Bitcoin Rockets To Record High But Buy THIS Instead
Recently, Bitcoin smashed through its previous record high to hit $72,720. It’s made many, many people very rich. But one cryptocurrency expert and investing millionaire is declaring…
BlackBerry Gains on IoT Growth, but Sours on Guidance Cut (AAPL)
BlackBerry continues to transition into a software company, but while the company is growing revenue in its IoT sector, weak guidance is a headwind
Bargain Alert: Apple Shares Are Starting To Look Undervalued
It's been a funny couple of months for shares of Apple Inc NASDAQ: AAPL. Traditionally, one of the market leaders who you could nearly bet would be moving in lock-step with the likes of Meta Platforms NASDAQ: META or Amazon.com Inc NASDAQ: AMZN, this year has seen the iPhone maker's fortunes diverge significantly from its peers.
Bargain Alert: Apple Shares Are Starting To Look Undervalued (AAPL)
With shares down 15% from their peak, while the S&P 500 powers on to fresh highs, at what point does this turn into an entry opportunity?
MarketBeat Week in Review – 3/25-3/29 (AAPL)
The bull market rolls on as investors continue to climb the wall of worry that will only get higher as a new quarter starts
Bitcoin Rockets To Record High But Buy THIS Instead
Recently, Bitcoin smashed through its previous record high to hit $72,720. It’s made many, many people very rich. But one cryptocurrency expert and investing millionaire is declaring…
Micron Technology Results Proves AI is Driving Storage Demand (AAPL)
Micron Technology Inc. (NASDAQ: MU) is synonymous with memory chips, just as Nvidia Co. (NASDAQ: NVDA) is synonymous with artificial intelligence (AI).
Apple Faces DOJ Scrutiny, but Not These 3 Under the Radar Names
The Department of Justice (DOJ) revealed yet another antitrust lawsuit against consumer and technology giant Apple Inc. NASDAQ: AAPL. This time, the accusation centers on the belief that Apple has cornered—or monopolized—the smartphone market, making other competing products worse by force.
Apple Faces DOJ Scrutiny, but Not These 3 Under the Radar Names (AAPL)
As the government focuses on big tech for its legal persecutions, three smaller names become potential buys to stay out of trouble, analysts love them today
Apple: How A DCF Analysis Supports The Bull Case
Trending tickers: BP, Gold, Samsung, Apple
See More Headlines
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Company Calendar

Last Earnings
2/01/2024
Ex-Dividend for 2/15 Dividend
2/09/2024
Dividend Payable
2/15/2024
Today
4/13/2024
Next Earnings (Confirmed)
5/02/2024
Fiscal Year End
9/30/2024

Industry, Sector and Symbol

Industry
Electronic computers
Sub-Industry
Computer Hardware
Current Symbol
NASDAQ:AAPL
CUSIP
03783310
Employees
161,000
Year Founded
1976

Price Target and Rating

Average Stock Price Target
$204.08
High Stock Price Target
$250.00
Low Stock Price Target
$158.00
Potential Upside/Downside
+15.6%
Consensus Rating
Moderate Buy
Rating Score (0-4)
2.65
Research Coverage
34 Analysts

Profitability

Net Income
$97.00 billion
Pretax Margin
30.71%

Debt

Sales & Book Value

Annual Sales
$383.29 billion
Cash Flow
$7.04 per share
Book Value
$4.00 per share

Miscellaneous

Outstanding Shares
15,441,880,000
Free Float
15,432,616,000
Market Cap
$2.73 trillion
Optionable
Optionable
Beta
1.27

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Should I Buy Apple Stock? AAPL Pros and Cons Explained

Pros

Here are some ways that investors could benefit from investing in Apple:

  • Apple's strong financial position with a market capitalization of over $2 trillion, indicating stability and growth potential.
  • Ongoing innovation and product diversification, such as the latest iPhone 15, keeping Apple competitive in the tech industry.
  • Consistent revenue growth driven by services like Apple Music, iCloud, and the App Store, reducing dependency on hardware sales.
  • Robust ecosystem integration across devices, enhancing customer loyalty and increasing cross-selling opportunities.
  • Positive market sentiment and analyst ratings, reflecting confidence in Apple's future performance.

Cons

Investors should be bearish about investing in Apple for these reasons:

  • Potential market saturation for flagship products like the iPhone 15, leading to slower growth in unit sales.
  • Regulatory challenges and antitrust scrutiny globally, posing risks to Apple's business operations and market dominance.
  • Dependency on China for manufacturing and a significant portion of revenue, exposing Apple to geopolitical tensions and supply chain disruptions.
  • Vulnerability to rapid technological advancements and shifting consumer preferences, requiring continuous innovation to stay ahead.
  • Fluctuations in macroeconomic conditions and currency exchange rates impacting Apple's international sales and profitability.
These pros and cons were generated based on recent news and financial data from MarketBeat in order to provide readers with the fastest and most accurate insights. They were last updated on Wednesday, April 10, 2024. Please send any questions or comments about these Apple pros and cons to contact@marketbeat.com.

AAPL Stock Analysis - Frequently Asked Questions

Should I buy or sell Apple stock right now?

34 Wall Street analysts have issued "buy," "hold," and "sell" ratings for Apple in the last twelve months. There are currently 1 sell rating, 11 hold ratings, 21 buy ratings and 1 strong buy rating for the stock. The consensus among Wall Street analysts is that investors should "moderate buy" AAPL shares.
View AAPL analyst ratings
or view top-rated stocks.

What is Apple's stock price target for 2024?

34 brokers have issued 1 year target prices for Apple's shares. Their AAPL share price targets range from $158.00 to $250.00. On average, they expect the company's share price to reach $204.08 in the next year. This suggests a possible upside of 15.6% from the stock's current price.
View analysts price targets for AAPL
or view top-rated stocks among Wall Street analysts.

How have AAPL shares performed in 2024?

Apple's stock was trading at $192.53 at the beginning of the year. Since then, AAPL stock has decreased by 8.3% and is now trading at $176.55.
View the best growth stocks for 2024 here
.

When is Apple's next earnings date?

The company is scheduled to release its next quarterly earnings announcement on Thursday, May 2nd 2024.
View our AAPL earnings forecast
.

How can I listen to Apple's earnings call?

Apple will be holding an earnings conference call on Thursday, May 2nd at 5:00 PM Eastern. Interested parties can register for or listen to the call using this link.

How were Apple's earnings last quarter?

Apple Inc. (NASDAQ:AAPL) posted its quarterly earnings data on Thursday, February, 1st. The iPhone maker reported $2.18 earnings per share (EPS) for the quarter, beating the consensus estimate of $2.09 by $0.09. The iPhone maker had revenue of $119.60 billion for the quarter, compared to the consensus estimate of $117.99 billion. Apple had a net margin of 26.16% and a trailing twelve-month return on equity of 156.04%. Apple's quarterly revenue was up 2.1% compared to the same quarter last year. During the same period in the previous year, the company earned $1.88 EPS.
Read the conference call transcript
.

How often does Apple pay dividends? What is the dividend yield for Apple?

Apple declared a quarterly dividend on Thursday, February 1st. Shareholders of record on Monday, February 12th will be paid a dividend of $0.24 per share on Thursday, February 15th. This represents a $0.96 dividend on an annualized basis and a dividend yield of 0.54%. The ex-dividend date of this dividend is Friday, February 9th.
Read our dividend analysis for AAPL
.

Is Apple a good dividend stock?

Apple (NASDAQ:AAPL) pays an annual dividend of $0.96 per share and currently has a dividend yield of 0.57%. The company has been increasing its dividend for 12 consecutive years, indicating the company has a strong committment to maintain and grow its dividend. The dividend payout ratio is 14.95%. This payout ratio is at a healthy, sustainable level, below 75%. Based on earnings estimates, AAPL will have a dividend payout ratio of 13.50% next year. This indicates that the company will be able to sustain or increase its dividend.
Read our dividend analysis for AAPL.

When did Apple's stock split?

Shares of Apple split before market open on Monday, August 31st 2020. The 4-1 split was announced on Thursday, July 30th 2020. The newly minted shares were payable to shareholders after the closing bell on Friday, August 28th 2020. An investor that had 100 shares of stock prior to the split would have 400 shares after the split.

How will Apple's stock buyback program work?

Apple announced that its Board of Directors has initiated a stock buyback program on Thursday, May 4th 2023, which permits the company to buyback $90,000,000,000.00 in shares, according to EventVestor. This buyback authorization permits the company to reacquire up to 3.4% of its shares through open market purchases. Shares buyback programs are often an indication that the company's board of directors believes its shares are undervalued.

What is Tim Cook's approval rating as Apple's CEO?

11,001 employees have rated Apple Chief Executive Officer Tim Cook on Glassdoor.com. Tim Cook has an approval rating of 94% among the company's employees. This puts Tim Cook in the top 30% of approval ratings compared to other CEOs of publicly-traded companies.

What other stocks do shareholders of Apple own?

Based on aggregate information from My MarketBeat watchlists, some companies that other Apple investors own include NVIDIA (NVDA), Alibaba Group (BABA), Tesla (TSLA), Micron Technology (MU), Netflix (NFLX), General Electric (GE), Walt Disney (DIS), Advanced Micro Devices (AMD), AT&T (T) and Boeing (BA).

Who are Apple's major shareholders?

Apple's stock is owned by a variety of retail and institutional investors. Top institutional shareholders include Los Angeles Capital Management LLC (0.06%), Global Assets Advisory LLC (0.06%), IMC Chicago LLC (0.00%), Gateway Investment Advisers LLC (0.02%), Cardano Risk Management B.V. (0.02%) and Czech National Bank (0.02%). Insiders that own company stock include Arthur D Levinson, Chris Kondo, Deirdre O'brien, Jeffrey E Williams, Jeffrey E Williams, Katherine L Adams, Katherine L Adams, Luca Maestri and Timothy D Cook.
View institutional ownership trends
.

How do I buy shares of Apple?

Shares of AAPL stock can be purchased through any online brokerage account. Popular online brokerages with access to the U.S. stock market include Charles Schwab, E*TRADE, Fidelity, and Vanguard Brokerage Services.
Compare Top Brokerages Here.

Does Apple have any subsidiaries?
The following companies are subsidiares of Apple: AI Music, Acunu, Akonia Holographics, AlgoTrim, Anobit Technologies, Apple Asia LLC, Apple Asia Limited, Apple Canada Inc., Apple Computer Trading Shanghai Co. Ltd., Apple Distribution International Limited, Apple Insurance Company Inc., Apple Japan Inc., Apple Korea Limited, Apple Operations Europe Limited, Apple Operations International Limited, Apple Operations Limited, Apple Pty Limited, Apple Sales International Limited, Apple South Asia Thailand Limited, Asaii Inc, AuthenTec, Beats, Beddit, Blue Fish Labs, Blue Spruce Technologies, Booklamp, Braeburn Capital Inc., BroadMap, Buddybuild, Burstly, C3 Technologies, Camel Audio, Camerai, Catch.com, Chomp, Coherent Navigation, Color Labs, Concept.io, Coral Software, Credit Kudos, Cue, DataTiger, Dialog Semiconductor, Drive.ai, Dryft, Emagic, Embark1, Emotient, Fashwell, Fingerworks, Fleetsmith, Flyby Media, FoundationDB, Gliimpse, HopStop.com, IKinema LTD, InVisage Technologies, Inductiv, Intel's smartphone modem business, Intrinsity, Joby Aviation, Lala, Laserlike, Lattice, LearnSprout, LegbaCore, Limited Liability Company Apple Rus, Linx Imaging, Locationary, LuxVue Technology, MOG, Mapsense, Matcha, Mobeewave, Nashoba Systems, NeXT, NetSelector, Network Innovations, Next Issue Media, NextVR, Nothing Real, Novauris, Orion Network Systems, OttoCat, PA Semi, Particle, Passif Semiconductor, Paws Inc, Perceptio, Placebase, Platoon, Polar Rose, Poly9, Pop Up Archive, Power Computing, PowerSchool, PowerbyProxi, PrimeSense, Primephonic, Prismo Graphics, Privaris, Propel Software, Propel Software Corporation, Proximity, Prss, PullString, Quattro Wireless, RareLight, Raycer Graphics, RealFace, Redmatica, Regaind, SMI Holding, SchemaSoft, Scout FM, Semetric, Shazam, Silicon Color, Silk Labs, Siri, SnappyLabs, SourceDNA, Spaces, Spectral Edge, Spektral, Spotsetter, Stamplay, Styleware, Texture by Next Issue, The Dark Sky Company, Topsy Labs, Tueo Health, Turi, Union Bay Networks, Vilynx, VocalIQ, Voysis, Vrvana, WiFiSLAM, Workflow, Xnor.ai, Zayante, faceshift, iTunes K.K., imsense, indoor.io, metaio, and tuplejump.
Read More
This page (NASDAQ:AAPL) was last updated on 4/13/2024 by MarketBeat.com Staff

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