Should I buy or sell Apple stock right now?

35 Wall Street equities research analysts have issued "buy," "hold," and "sell" ratings for Apple in the last twelve months. There are currently 9 hold ratings, 25 buy ratings and 1 strong buy rating for the stock. The consensus among Wall Street equities research analysts is that investors should "moderate buy" AAPL shares. View AAPL analyst ratings or view top-rated stocks .

What is Apple's stock price target for 2024?

35 Wall Street research analysts have issued twelve-month price targets for Apple's stock. Their AAPL share price targets range from $54.00 to $240.00. On average, they predict the company's share price to reach $198.25 in the next year. This suggests a possible upside of 4.5% from the stock's current price. View analysts price targets for AAPL or view top-rated stocks among Wall Street analysts .

How have AAPL shares performed in 2023?

Apple's stock was trading at $129.93 at the beginning of 2023. Since then, AAPL shares have increased by 46.1% and is now trading at $189.79. View the best growth stocks for 2023 here .

When is Apple's next earnings date?

The company is scheduled to release its next quarterly earnings announcement on Thursday, February 1st 2024. View our AAPL earnings forecast .

How were Apple's earnings last quarter?

Apple Inc. (NASDAQ:AAPL) released its quarterly earnings data on Thursday, November, 2nd. The iPhone maker reported $1.46 earnings per share (EPS) for the quarter, beating analysts' consensus estimates of $1.39 by $0.07. The iPhone maker earned $89.50 billion during the quarter, compared to analysts' expectations of $89.34 billion. Apple had a trailing twelve-month return on equity of 160.78% and a net margin of 25.31%. Apple's revenue for the quarter was down .7% compared to the same quarter last year. During the same period in the prior year, the firm posted $1.29 earnings per share. Read the conference call transcript .

How often does Apple pay dividends? What is the dividend yield for Apple?

Apple announced a quarterly dividend on Thursday, November 2nd. Investors of record on Monday, November 13th will be given a dividend of $0.24 per share on Thursday, November 16th. This represents a $0.96 annualized dividend and a dividend yield of 0.51%. The ex-dividend date is Friday, November 10th. Read our dividend analysis for AAPL .

Is Apple a good dividend stock?

Apple (NASDAQ:AAPL) pays an annual dividend of $0.96 per share and currently has a dividend yield of 0.51%. The company has been increasing its dividend for 12 consecutive years, indicating the company has a strong committment to maintain and grow its dividend. The dividend payout ratio is 15.69%. This payout ratio is at a healthy, sustainable level, below 75%. Based on earnings estimates, AAPL will have a dividend payout ratio of 13.52% next year. This indicates that the company will be able to sustain or increase its dividend. Read our dividend analysis for AAPL .

What ETFs hold Apple's stock?

ETFs with the largest weight of Apple (NASDAQ:AAPL) stock in their portfolio include Technology Select Sector SPDR Fund (XLK) , Vanguard Information Technology ETF (VGT) , Fidelity MSCI Information Technology Index ETF (FTEC) , iShares Global Tech ETF (IXN) , iShares U.S. Technology ETF (IYW) , Direxion Daily Technology Bull 3X Shares (TECL) , Vanguard Mega Cap Growth ETF (MGK) and Direxion AAPL Bull 1.5X Shares (AAPU) .

When did Apple's stock split?

Shares of Apple split on the morning of Monday, August 31st 2020. The 4-1 split was announced on Thursday, July 30th 2020. The newly created shares were distributed to shareholders after the market closes on Friday, August 28th 2020. An investor that had 100 shares of stock prior to the split would have 400 shares after the split.

How will Apple's stock buyback program work?

Apple declared that its board has initiated a share repurchase program on Thursday, May 4th 2023, which authorizes the company to repurchase $90,000,000,000.00 in outstanding shares, according to EventVestor. This repurchase authorization authorizes the company to buy up to 3.4% of its shares through open market purchases. Shares repurchase programs are often an indication that the company's board believes its stock is undervalued.

What is Tim Cook's approval rating as Apple's CEO?

11,001 employees have rated Apple Chief Executive Officer Tim Cook on Glassdoor.com . Tim Cook has an approval rating of 94% among the company's employees. This puts Tim Cook in the top 30% of approval ratings compared to other CEOs of publicly-traded companies.

What other stocks do shareholders of Apple own?

Based on aggregate information from My MarketBeat watchlists, some companies that other Apple investors own include NVIDIA (NVDA) , Alibaba Group (BABA) , Tesla (TSLA) , Micron Technology (MU) , Netflix (NFLX) , General Electric (GE) , Walt Disney (DIS) , Advanced Micro Devices (AMD) , AT&T (T) and Boeing (BA) .

Who are Apple's major shareholders?

Apple's stock is owned by a variety of retail and institutional investors. Top institutional shareholders include FMR LLC (1.92%), Morgan Stanley (1.33%), Northern Trust Corp (1.09%), Legal & General Group Plc (0.72%), Charles Schwab Investment Management Inc. (0.53%) and Swiss National Bank (0.33%). Insiders that own company stock include Arthur D Levinson , Chris Kondo , Deirdre O'brien , Jeffrey E Williams, Jeffrey E Williams , Katherine L Adams , Katherine L Adams , Luca Maestri and Timothy D Cook . View institutional ownership trends .

Does Apple have any subsidiaries?

The following companies are subsidiares of Apple: AI Music, Acunu, Akonia Holographics, AlgoTrim, Anobit Technologies, Apple Asia LLC, Apple Asia Limited, Apple Canada Inc., Apple Computer Trading Shanghai Co. Ltd., Apple Distribution International Limited, Apple Insurance Company Inc., Apple Japan Inc., Apple Korea Limited, Apple Operations Europe Limited, Apple Operations International Limited, Apple Operations Limited, Apple Pty Limited, Apple Sales International Limited, Apple South Asia Thailand Limited, Asaii Inc, AuthenTec, Beats, Beddit, Blue Fish Labs, Blue Spruce Technologies, Booklamp, Braeburn Capital Inc., BroadMap, Buddybuild, Burstly, C3 Technologies, Camel Audio, Camerai, Catch.com, Chomp, Coherent Navigation, Color Labs, Concept.io, Coral Software, Credit Kudos, Cue, DataTiger, Dialog Semiconductor, Drive.ai, Dryft, Emagic, Embark1, Emotient, Fashwell, Fingerworks, Fleetsmith, Flyby Media, FoundationDB, Gliimpse, HopStop.com, IKinema LTD, InVisage Technologies, Inductiv, Intel's smartphone modem business, Intrinsity, Joby Aviation, Lala, Laserlike, Lattice, LearnSprout, LegbaCore, Limited Liability Company Apple Rus, Linx Imaging, Locationary, LuxVue Technology, MOG, Mapsense, Matcha, Mobeewave, Nashoba Systems, NeXT, NetSelector, Network Innovations, Next Issue Media, NextVR, Nothing Real, Novauris, Orion Network Systems, OttoCat, PA Semi, Particle, Passif Semiconductor, Paws Inc, Perceptio, Placebase, Platoon, Polar Rose, Poly9, Pop Up Archive, Power Computing, PowerSchool, PowerbyProxi, PrimeSense, Primephonic, Prismo Graphics, Privaris, Propel Software, Propel Software Corporation, Proximity, Prss, PullString, Quattro Wireless, RareLight, Raycer Graphics, RealFace, Redmatica, Regaind, SMI Holding, SchemaSoft, Scout FM, Semetric, Shazam, Silicon Color, Silk Labs, Siri, SnappyLabs, SourceDNA, Spaces, Spectral Edge, Spektral, Spotsetter, Stamplay, Styleware, Texture by Next Issue, The Dark Sky Company, Topsy Labs, Tueo Health, Turi, Union Bay Networks, Vilynx, VocalIQ, Voysis, Vrvana, WiFiSLAM, Workflow, Xnor.ai, Zayante, faceshift, iTunes K.K., imsense, indoor.io, metaio, and tuplejump. Read More

Apple Stock Price, News & Analysis (NASDAQ:AAPL)

$190.06

+0.27 (+0.14%)

(As of 10:21 AM ET)

Compare

Today's Range: $189.40
▼
$190.27
50-Day Range: $166.89
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$191.45
52-Week Range: $124.17
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$198.23

Volume: 7.00 million shs
Average Volume: 59.74 million shs
Market Capitalization: $2.96 trillion

P/E Ratio: 31.06
Dividend Yield: 0.51%
Price Target: $198.25

Apple MarketRank™ Stock Analysis

Analyst Rating: Moderate Buy
2.77 Rating Score
Upside/Downside: 4.5% Upside
$198.25 Price Target
Short Interest: Healthy
0.63% of Shares Sold Short
Dividend Strength: Strong
Based on Four Factors
Sustainability: -1.97
Upright™ Environmental Score
News Sentiment: 0.74
Based on 73 Articles This Week
Insider Trading: Selling Shares
$100.68 M Sold Last Quarter
Proj. Earnings Growth: 8.23%
From $6.56 to $7.10 Per Share

Overall MarketRank^™

MarketRank is calculated as an average of available category scores, with extra weight given to analysis and valuation.

2.56 out of 5 stars

Computer And Technology Sector

102nd out of 586 stocks

Electronic Computers Industry

3rd out of 5 stocks

2.4

Analyst's Opinion

Consensus Rating
Apple has received a consensus rating of Moderate Buy. The company's average rating score is 2.77, and is based on 25 buy ratings, 9 hold ratings, and no sell ratings.
Price Target Upside/Downside
According to analysts' consensus price target of $198.25, Apple has a forecasted upside of 4.5% from its current price of $189.79.
Amount of Analyst Coverage
Apple has been the subject of 16 research reports in the past 90 days, demonstrating strong analyst interest in this stock.

3.0

Short Interest

Percentage of Shares Shorted
0.63% of the outstanding shares of Apple have been sold short.
Short Interest Ratio / Days to Cover
Apple has a short interest ratio ("days to cover") of 1.7, which is generally considered an acceptable ratio of short interest to trading volume.
Change versus previous month
Short interest in Apple has recently increased by 5.55%, indicating that investor sentiment is decreasing significantly.

3.3

Dividend Strength

Dividend Yield
Apple has a dividend yield of 0.51%, which is in the bottom 25% of all stocks that pay dividends.
Dividend Growth
Apple has been increasing its dividend for 12 years.
Dividend Coverage
The dividend payout ratio of Apple is 15.69%. This payout ratio is at a healthy, sustainable level, below 75%.
Dividend Sustainability
Based on earnings estimates, Apple will have a dividend payout ratio of 13.52% next year. This indicates that Apple will be able to sustain or increase its dividend.

2.8

Sustainability and ESG

Overall ESG (Environmental, Social, and Governance) Score
Apple has received a 23.42% net impact score from Upright. Apple seems to create the most significant positive value in categories "Taxes", "Distributing knowledge", and "Knowledge infrastructure". The positive contribution in the "Distributing knowledge" impact category is mostly driven by its "Smartphones", "Tablet computers", and "Desktop computers" products. See details.
Environmental Sustainability
The Environmental Impact score for Apple is -1.97.

2.6

News and Social Media Coverage

News Sentiment
Apple has a news sentiment score of 0.74. This score is calculated as an average of sentiment of articles about the company over the last seven days and ranges from 2 (good news) to -2 (bad news). This is a higher news sentiment than the 0.54 average news sentiment score of Computer and Technology companies.
News Coverage This Week
MarketBeat has tracked 73 news articles for Apple this week, compared to 93 articles on an average week.
Search Interest
573 people have searched for AAPL on MarketBeat in the last 30 days. This is an increase of 23% compared to the previous 30 days.
MarketBeat Follows
Only 662 people have added Apple to their MarketBeat watchlist in the last 30 days. This is a decrease of -8% compared to the previous 30 days.

1.7

Company Ownership

Insider Buying vs. Insider Selling
In the past three months, Apple insiders have sold more of their company's stock than they have bought. Specifically, they have bought $0.00 in company stock and sold $100,675,794.00 in company stock.
Percentage Held by Insiders
Only 0.06% of the stock of Apple is held by insiders.
Percentage Held by Institutions
58.51% of the stock of Apple is held by institutions. High institutional ownership can be a signal of strong market trust in this company.

2.5

Earnings and Valuation

Earnings Growth
Earnings for Apple are expected to grow by 8.23% in the coming year, from $6.56 to $7.10 per share.
Price to Earnings Ratio vs. the Market
The P/E ratio of Apple is 31.01, which means that it is trading at a less expensive P/E ratio than the market average P/E ratio of about 112.12.
Price to Earnings Ratio vs. Sector
The P/E ratio of Apple is 31.01, which means that it is trading at a less expensive P/E ratio than the Computer and Technology sector average P/E ratio of about 213.20.
Price to Earnings Growth Ratio
Apple has a PEG Ratio of 2.62. PEG Ratios above 1 indicate that a company could be overvalued.
Price to Book Value per Share Ratio
Apple has a P/B Ratio of 47.45. P/B Ratios above 3 indicate that a company could be overvalued with respect to its assets and liabilities.

See Top Rated MarketRank™ Stocks Here

About Apple Stock (NASDAQ:AAPL)

Apple Inc. is among the world's most iconic brands. Founded on April 1, 1976, by Steve Jobs and Steve Wozniak, it is now the leading producer of consumer electronics and an economy all of its own. The was valued at over $2.6 trillion in 2022 and brought in $0.4 trillion in revenue making it equal in size to the economies of Thailand and Belgium which are ranked 24th and 23rd largest worldwide.

Founders Jobs and Wozniak, both college dropouts, founded the company with the idea of changing the way people looked at computers. Their vision coincided with a revolution within the PC industry and helped to create personal computing as we know it today. The company’s first product was a personal computer known as the Apple 1 but the product line has since evolved to include a wide range of desirable personal computing devices.

Tim Cook took over the role of CEO in 2011 shortly before the death of Steve Jobs. Cook joined the company in 1988 as Senior VP of Global Sales and went on to become Executive VP of Global Operations before taking on the chief executive role. In his tenure, Mr. Cook has more than doubled Apple’s revenue and earnings while growing the company’s value by more than 450%.

The company designs, manufactures, and markets smartphones, personal computers, tablets, wearables, and accessories worldwide. Apple also provides and sells related platforms and services to power them and is the host of a widely-used digital ecosystem. The digital ecosystem revolves around the Apple App Store which lists thousands of games and applications for iOS users. The App Store also features digital content like music, TV, and movies as well as books, podcasts, and other forms of digital content.

Apple is headquartered in Apple Park, an ultra-modern campus built in Cupertino, California. The campus features a massive circular building nicknamed The Spaceship and provides working space for over 12,000 employees. The circular shape houses a park and a pond and there are many amenities within the facility including cafes, a wellness center, care clinics, and terminals for the shuttle system.

The company’s core product line has shifted away from computers over the years and towards iPhones and devices but computing is still fundamental to the business. In regard to iPhones, Apple’s products are routinely ranked as the top-selling in all comparisons. Other product lines include Mac (a line of computers), iPad (a line of tablets), AirPods (wifi-enabled earbuds), wearables like the Watch, home accessories such as Apple TV, and smart-home devices like the HomePod.

Finally, Apple provides AppleCare support services, cloud store services, and a host of other service offerings intended to simplify life. Among them are Apple News (subscription news), Apple TV+ (subscription TV with original content), Apple Card (consumer credit card), and Apple Pay (mobile cashless pay feature).

Apple computers and wifi-enabled smart devices are in demand by consumers, small and mid-sized businesses, the education sector, enterprises, and governments worldwide because they are high-quality, long-lasting, powerful devices. The company sells its products through an omnichannel network of DTC, wholesales, and eCommerce channels including mobile carriers, retailers, and resellers.

AAPL Stock Price History

30 days | 90 days | 365 days | Advanced Chart

AAPL Stock News Headlines

November 28, 2023 | marketbeat.com

Morgan Wallen tops Apple Music's 2023 song chart while Taylor Swift and SZA also top streaming lists

Country singer Morgan Wallen’s “Last Night” tops Apple Music’s global song chart in 2023

November 28, 2023 | marketbeat.com

Big investors weigh response to Musk social media controversies (AAPL)

Despite a robust 17% rise in Tesla's stock this month, shareholders are worried about the impact on Tesla's reputation from Elon Musk's contentious tweets

November 28, 2023 | Edge On The Street (Ad)

Americans Now Favor Gold Over Stocks as an Investment Vehicle

Americans now consider gold a better long-term investment than stocks for the first time since 2013. But physical gold requires storage and insurance, and gold mining stocks come with significant risks. Fortunately, investors have found a little-known way to benefit from gold that avoids many of these challenges.

November 26, 2023 | marketbeat.com

Why These 8%+ Yielding Funds Crush Low-Fee Index Funds (Every Time)

November 21, 2023 | marketbeat.com

Apple App Store - Top Apps

Apple App Store - Top Apps week ending 11/19/2023

November 18, 2023 | marketbeat.com

S&P 500's Whirlwind: Big gains, warning whispers & tactical moves (AAPL)

The S&P 500's bullish momentum fueled by techs faces headwinds with revenue setbacks, the EV market cooling, and cautionary signals for investors to monitor.

November 17, 2023 | marketbeat.com

3 large caps with red hot RSIs with upside (AAPL)

It's a great time to be a buyer. Here are three stocks that remain attractive even with red-hot RSI readings heading into the end of the year.

November 16, 2023 | marketbeat.com

Buffett's latest portfolio additions, trims and cuts in Q3 (AAPL)

Buffett's Berkshire latest Q3 moves: Acquires Sirius XM, Atlanta Braves; trims HP, Chevron, Amazon; holds onto Apple, Bank of America.

November 28, 2023 | Edge On The Street (Ad)

Americans Now Favor Gold Over Stocks as an Investment Vehicle

November 13, 2023 | marketbeat.com

Can new GPT store spur generative AI monetization? (AAPL)

OpenAI, partly owned by Microsoft, rolled out its GPT store for AI app creation with no coding skills. OpenAI said creators could earn money from their content.

November 13, 2023 | marketbeat.com

Arm Holdings fails to pump on earnings but still flexes its IP (AAPL)

British semiconductor company Arm Holdings plc released its first earnings since reentry into the public markets; here's why ARM stock may be a good buy

November 9, 2023 | marketbeat.com

Apple to pay $25 million to settle allegations of discriminatory hiring practices in 2018, 2019

Apple has agreed to pay $25 million to settle allegations that it engaged in a pattern of discriminatory hiring practices when filling some of its jobs during 2018 and 2019

November 28, 2023 | bizjournals.com

Apple CEO Tim Cook looks for this trait when hiring

November 28, 2023 | msn.com

Apple's NameDrop Feature Is The Latest Victim Of Misinformation: This Time, Police Departments Are The Source

November 28, 2023 | appleinsider.com

Apple's smart ring technology may not be limited to just fingers

November 28, 2023 | appleinsider.com

When and how to watch 'A Charlie Brown Christmas' for free

November 28, 2023 | appleinsider.com

Apple issues 2023 charts for Podcasts, Apple Books

November 27, 2023 | appleinsider.com

Apple Vision Pro rumored to hit 10 million shipped in three years

November 27, 2023 | bizjournals.com

Apple is spending millions on Durham office space, records show

November 27, 2023 | bizjournals.com

What Apple CEO Tim Cook says is a trait he looks for in job candidates

November 27, 2023 | msn.com

Apple ID Hack And Phone Number Change Leave Users Without iCloud, No Help From iPhone Maker