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DOW   36,124.56 (-0.22%)
QQQ   387.27 (+0.25%)
AAPL   193.42 (+2.11%)
MSFT   372.52 (+0.92%)
META   318.29 (-0.54%)
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AMC   7.02 (-6.28%)
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PYPL   57.92 (-3.22%)
XOM   100.44 (-1.94%)
S&P 500   4,567.18 (-0.06%)
DOW   36,124.56 (-0.22%)
QQQ   387.27 (+0.25%)
AAPL   193.42 (+2.11%)
MSFT   372.52 (+0.92%)
META   318.29 (-0.54%)
GOOGL   130.99 (+1.33%)
AMZN   146.88 (+1.41%)
TSLA   238.72 (+1.33%)
NVDA   465.66 (+2.32%)
NIO   7.43 (+1.50%)
BABA   72.38 (-0.89%)
AMD   118.38 (-0.16%)
T   17.22 (+3.36%)
F   10.60 (-0.93%)
MU   73.69 (-0.81%)
CGC   0.67 (-11.90%)
GE   120.23 (-1.07%)
DIS   90.79 (-1.33%)
AMC   7.02 (-6.28%)
PFE   29.09 (-0.65%)
PYPL   57.92 (-3.22%)
XOM   100.44 (-1.94%)
S&P 500   4,567.18 (-0.06%)
DOW   36,124.56 (-0.22%)
QQQ   387.27 (+0.25%)
AAPL   193.42 (+2.11%)
MSFT   372.52 (+0.92%)
META   318.29 (-0.54%)
GOOGL   130.99 (+1.33%)
AMZN   146.88 (+1.41%)
TSLA   238.72 (+1.33%)
NVDA   465.66 (+2.32%)
NIO   7.43 (+1.50%)
BABA   72.38 (-0.89%)
AMD   118.38 (-0.16%)
T   17.22 (+3.36%)
F   10.60 (-0.93%)
MU   73.69 (-0.81%)
CGC   0.67 (-11.90%)
GE   120.23 (-1.07%)
DIS   90.79 (-1.33%)
AMC   7.02 (-6.28%)
PFE   29.09 (-0.65%)
PYPL   57.92 (-3.22%)
XOM   100.44 (-1.94%)
S&P 500   4,567.18 (-0.06%)
DOW   36,124.56 (-0.22%)
QQQ   387.27 (+0.25%)
AAPL   193.42 (+2.11%)
MSFT   372.52 (+0.92%)
META   318.29 (-0.54%)
GOOGL   130.99 (+1.33%)
AMZN   146.88 (+1.41%)
TSLA   238.72 (+1.33%)
NVDA   465.66 (+2.32%)
NIO   7.43 (+1.50%)
BABA   72.38 (-0.89%)
AMD   118.38 (-0.16%)
T   17.22 (+3.36%)
F   10.60 (-0.93%)
MU   73.69 (-0.81%)
CGC   0.67 (-11.90%)
GE   120.23 (-1.07%)
DIS   90.79 (-1.33%)
AMC   7.02 (-6.28%)
PFE   29.09 (-0.65%)
PYPL   57.92 (-3.22%)
XOM   100.44 (-1.94%)
Followed 654 TimesTop FollowedSearched 531 TimesTop Searched

Apple Stock Price, News & Analysis (NASDAQ:AAPL)

$193.42
+3.99 (+2.11%)
(As of 04:00 PM ET)
Compare
Today's Range
$190.18
▼
$194.40
50-Day Range
$166.89
▼
$191.45
52-Week Range
$124.17
▼
$198.23
Volume
64.49 million shs
Average Volume
59.60 million shs
Market Capitalization
$3.01 trillion
P/E Ratio
31.60
Dividend Yield
0.50%
Price Target
$198.25
Stock AnalysisAnalyst ForecastsChartCompetitorsDividendEarningsFinancialsHeadlinesInsider TradesOptions ChainOwnershipSEC FilingsShort InterestSocial MediaSustainability

Apple MarketRank™ Stock Analysis

Analyst Rating
Moderate Buy
2.77 Rating Score
Upside/​Downside
2.7% Upside
$198.25 Price Target
Short Interest
Healthy
0.68% of Shares Sold Short
Dividend Strength
Strong
Based on Four Factors
Sustainability
-1.97
Upright™ Environmental Score
News Sentiment
0.53mentions of Apple in the last 14 days
Based on 122 Articles This Week
Insider Trading
Selling Shares
$101.73 M Sold Last Quarter
Proj. Earnings Growth
8.23%
From $6.56 to $7.10 Per Share

Overall MarketRank™

MarketRank is calculated as an average of available category scores, with extra weight given to analysis and valuation.

2.50 out of 5 stars

Computer And Technology Sector

124th out of 590 stocks

Electronic Computers Industry

3rd out of 6 stocks

See Top Rated MarketRank™ Stocks Here

AAPL stock logo

About Apple Stock (NASDAQ:AAPL)

Apple Inc. is among the world's most iconic brands. Founded on April 1, 1976, by Steve Jobs and Steve Wozniak, it is now the leading producer of consumer electronics and an economy all of its own. The was valued at over $2.6 trillion in 2022 and brought in $0.4 trillion in revenue making it equal in size to the economies of Thailand and Belgium which are ranked 24th and 23rd largest worldwide.

Founders Jobs and Wozniak, both college dropouts, founded the company with the idea of changing the way people looked at computers. Their vision coincided with a revolution within the PC industry and helped to create personal computing as we know it today. The company’s first product was a personal computer known as the Apple 1 but the product line has since evolved to include a wide range of desirable personal computing devices.

Tim Cook took over the role of CEO in 2011 shortly before the death of Steve Jobs. Cook joined the company in 1988 as Senior VP of Global Sales and went on to become Executive VP of Global Operations before taking on the chief executive role. In his tenure, Mr. Cook has more than doubled Apple’s revenue and earnings while growing the company’s value by more than 450%.

The company designs, manufactures, and markets smartphones, personal computers, tablets, wearables, and accessories worldwide. Apple also provides and sells related platforms and services to power them and is the host of a widely-used digital ecosystem. The digital ecosystem revolves around the Apple App Store which lists thousands of games and applications for iOS users. The App Store also features digital content like music, TV, and movies as well as books, podcasts, and other forms of digital content.

Apple is headquartered in Apple Park, an ultra-modern campus built in Cupertino, California. The campus features a massive circular building nicknamed The Spaceship and provides working space for over 12,000 employees. The circular shape houses a park and a pond and there are many amenities within the facility including cafes, a wellness center, care clinics, and terminals for the shuttle system.

The company’s core product line has shifted away from computers over the years and towards iPhones and devices but computing is still fundamental to the business. In regard to iPhones, Apple’s products are routinely ranked as the top-selling in all comparisons. Other product lines include Mac (a line of computers), iPad (a line of tablets), AirPods (wifi-enabled earbuds), wearables like the Watch, home accessories such as Apple TV, and smart-home devices like the HomePod.

Finally, Apple provides AppleCare support services, cloud store services, and a host of other service offerings intended to simplify life. Among them are Apple News (subscription news), Apple TV+ (subscription TV with original content), Apple Card (consumer credit card), and Apple Pay (mobile cashless pay feature).

Apple computers and wifi-enabled smart devices are in demand by consumers, small and mid-sized businesses, the education sector, enterprises, and governments worldwide because they are high-quality, long-lasting, powerful devices. The company sells its products through an omnichannel network of DTC, wholesales, and eCommerce channels including mobile carriers, retailers, and resellers.

AAPL Stock Price History

AAPL Stock News Headlines

December 5, 2023 | marketbeat.com
Apple-App-Store-2023 Awards
Apple-App-Store-2023 Awards
December 5, 2023 | marketbeat.com
Apple App Store - Top Apps
Apple App Store - Top Apps Week ending 12/3/2023
December 5, 2023 | DTI Trader (Ad)
New CBOE “special perk” helps traders target income every weekend
You might not immediately realize what you’re reading. Let me help you out a little… What you're looking at is a “special perk” set up by the Chicago Board of Options Exchange.
December 5, 2023 | marketbeat.com
SoFi expands ETF business with options-driven income fund (AAPL)
With an expanding product lineup and consumer-friendly app, SoFi’s quest to foster financial independence is progressing — especially among younger generations.
December 4, 2023 | marketbeat.com
Why do tech stocks go down when interest rates rise? (AAPL)
Why do tech stocks go down when interest rates rise? We’ll look at the relationship between both and what might happen during a recession.
December 4, 2023 | marketbeat.com
Doing Your Holiday Shopping? These Stocks Might Make Great Gifts (AAPL)
No matter which holiday you're planning gifts for, Christmas, Hanukkah, or some other occasion, there may be one great gift idea you haven't thought of yet.
November 30, 2023 | marketbeat.com
Are blue chip stocks a good investment? (AAPL)
Are blue chip stocks a good investment? Are there other investments you should consider in addition to or before blue chips? Learn more with MarketBeat.
November 29, 2023 | marketbeat.com
Indiana judge dismisses state's lawsuit against TikTok that alleged child safety, privacy concerns
An Indiana county judge has dismissed a state lawsuit filed against TikTok that had accused the app of deceiving its users about the level of inappropriate content for children on its platform and the security of consumers’ personal information
December 5, 2023 | DTI Trader (Ad)
New CBOE “special perk” helps traders target income every weekend
You might not immediately realize what you’re reading. Let me help you out a little… What you're looking at is a “special perk” set up by the Chicago Board of Options Exchange.
November 29, 2023 | marketbeat.com
These are the top sectors for blue chip growth in 2024 (AAPL)
The sector results will be mixed in 2024 but the Health Care, Communications and Technology sectors (and some of their stocks) will post robust gains.
November 28, 2023 | marketbeat.com
Morgan Wallen tops Apple Music's 2023 song chart while Taylor Swift and SZA also top streaming lists
Country singer Morgan Wallen’s “Last Night” tops Apple Music’s global song chart in 2023
November 28, 2023 | marketbeat.com
Big investors weigh response to Musk social media controversies (AAPL)
Despite a robust 17% rise in Tesla's stock this month, shareholders are worried about the impact on Tesla's reputation from Elon Musk's contentious tweets
December 5, 2023 | msn.com
Apple at 4-month high as iPhone assembler Foxconn boosts sales outlook
December 5, 2023 | appleinsider.com
Apple hands out release candidates of iOS 17.2 & iPadOS 17.2
December 5, 2023 | finance.yahoo.com
12 Most Promising Stocks to Buy According to Hedge Funds
December 5, 2023 | finance.yahoo.com
The Unsinkable Shopper
December 5, 2023 | stocknews.com
Top 3 Chip Stocks Diagnosing Weekly Potential for December Profits
December 5, 2023 | seekingalpha.com
Apple Stock: Overvalued And Not For A Value Investor
December 5, 2023 | msn.com
Exclusive: Apple warns India's EU-style charger rules will hit local production target
December 5, 2023 | msn.com
Apple said to ask India for universal charging port requirement exemption: report
December 5, 2023 | appleinsider.com
How to fix iOS 17 bug switching apps while users type
December 5, 2023 | benzinga.com
Steve Jobs' 1976 Check To Radio Shack Expected To Fetch Over $20K At Auction
December 5, 2023 | seekingalpha.com
Qualcomm: China's Chip Breakthrough And Apple Pose Huge Potential Risks
December 4, 2023 | msn.com
Apple Opens Doors To Secretive Chip-Testing Lab, Allowing Reporters Inside For The First Time — Take A Look
December 4, 2023 | appleinsider.com
How to use Safari tab groups in iPadOS 17
December 4, 2023 | bizjournals.com
Cary property near SAS, Apple offices eyed for development
December 4, 2023 | msn.com
Apple still a Top Pick at Wedbush
See More Headlines
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Company Calendar

Last Earnings
11/02/2023
Ex-Dividend for 11/16 Dividend
11/10/2023
Dividend Payable
11/16/2023
Today
12/05/2023
Next Earnings (Estimated)
2/01/2024
Fiscal Year End
9/30/2024
Get Stock Alerts

Industry, Sector and Symbol

Stock Exchange
NASDAQ
Industry
Electronic computers
Sub-Industry
Computer Hardware
Sector
Computer and Technology
Current Symbol
NASDAQ:AAPL
CUSIP
03783310
CIK
320193
Web
www.apple.com
Phone
(408) 996-1010
Fax
408-974-2483
Employees
161,000
Year Founded
1976

Price Target and Rating

Average Stock Price Target
$198.25
High Stock Price Target
$240.00
Low Stock Price Target
$54.00
Potential Upside/Downside
+4.7%
Consensus Rating
Moderate Buy
Rating Score (0-4)
2.77
Research Coverage
35 Analysts

Profitability

EPS (Most Recent Fiscal Year)
$6.12
Trailing P/E Ratio
30.95
Forward P/E Ratio
28.88
P/E Growth
2.64
Net Income
$97.00 billion
Net Margins
25.31%
Pretax Margin
29.67%
Return on Equity
160.78%
Return on Assets
28.39%

Debt

Debt-to-Equity Ratio
1.53
Current Ratio
0.99
Quick Ratio
0.94

Sales & Book Value

Annual Sales
$383.29 billion
Price / Sales
7.69
Cash Flow
$6.91 per share
Price / Cash Flow
27.41
Book Value
$4.00 per share
Price / Book
47.36

Miscellaneous

Outstanding Shares
15,552,750,000
Free Float
15,543,420,000
Market Cap
$2.95 trillion
Optionable
Optionable
Beta
1.31

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Should I Buy Apple Stock? AAPL Pros and Cons Explained

These insights were generated using artificial intelligence. They are based on proprietary MarketBeat data, news articles, and custom LLM A.I. algorithms. This analysis of Apple was last updated on Wednesday, November 29, 2023 at 8:47 AM.

Pros

Here are some ways that investors could benefit from investing in Apple:

  • Apple's latest product, the iPhone 15, has received positive reviews and is expected to drive sales and revenue growth.
  • Apple has a strong ecosystem of products and services, including the App Store, Apple Music, and iCloud, which can lead to increased customer loyalty and recurring revenue.
  • Apple has a history of innovation and has consistently released new and improved products, which can attract new customers and drive sales.
  • Apple's stock price has been performing well in recent periods, indicating potential for capital appreciation.
  • Apple has a strong balance sheet with significant cash reserves, which provides financial stability and flexibility for future investments and acquisitions.

Cons

Investors should be bearish about investing in Apple for these reasons:

  • Apple faces intense competition in the technology industry, which can impact market share and profitability.
  • Apple's reliance on iPhone sales for a significant portion of its revenue exposes the company to risks associated with changing consumer preferences and market saturation.
  • Apple's products are generally priced at a premium compared to competitors, which may limit market penetration in price-sensitive segments.
  • Apple's business operations are subject to regulatory and legal risks, including antitrust investigations and intellectual property disputes.
  • Apple's growth potential in emerging markets, such as China and India, may be hindered by economic and geopolitical factors.














AAPL Stock Analysis - Frequently Asked Questions

Should I buy or sell Apple stock right now?

35 Wall Street analysts have issued "buy," "hold," and "sell" ratings for Apple in the last twelve months. There are currently 9 hold ratings, 25 buy ratings and 1 strong buy rating for the stock. The consensus among Wall Street analysts is that investors should "moderate buy" AAPL shares.
View AAPL analyst ratings or view top-rated stocks.

What is Apple's stock price target for 2024?

35 Wall Street analysts have issued 12-month price targets for Apple's shares. Their AAPL share price targets range from $54.00 to $240.00. On average, they predict the company's stock price to reach $198.25 in the next twelve months. This suggests a possible upside of 2.7% from the stock's current price.
View analysts price targets for AAPL or view top-rated stocks among Wall Street analysts.

How have AAPL shares performed in 2023?

Apple's stock was trading at $129.93 at the beginning of 2023. Since then, AAPL stock has increased by 48.6% and is now trading at $193.05.
View the best growth stocks for 2023 here.

Are investors shorting Apple?

Apple saw a increase in short interest during the month of November. As of November 15th, there was short interest totaling 105,840,000 shares, an increase of 7.8% from the October 31st total of 98,190,000 shares. Based on an average daily volume of 57,920,000 shares, the days-to-cover ratio is currently 1.8 days.
View Apple's Short Interest.

When is Apple's next earnings date?

The company is scheduled to release its next quarterly earnings announcement on Thursday, February 1st 2024.
View our AAPL earnings forecast.

How were Apple's earnings last quarter?

Apple Inc. (NASDAQ:AAPL) announced its quarterly earnings results on Thursday, November, 2nd. The iPhone maker reported $1.46 earnings per share for the quarter, beating analysts' consensus estimates of $1.39 by $0.07. The iPhone maker earned $89.50 billion during the quarter, compared to analyst estimates of $89.34 billion. Apple had a net margin of 25.31% and a trailing twelve-month return on equity of 160.78%. The business's quarterly revenue was down .7% on a year-over-year basis. During the same quarter last year, the firm earned $1.29 earnings per share.
Read the conference call transcript.

How often does Apple pay dividends? What is the dividend yield for Apple?

Apple announced a quarterly dividend on Thursday, November 2nd. Stockholders of record on Monday, November 13th will be paid a dividend of $0.24 per share on Thursday, November 16th. This represents a $0.96 annualized dividend and a dividend yield of 0.50%. The ex-dividend date is Friday, November 10th.
Read our dividend analysis for AAPL.

Is Apple a good dividend stock?

Apple (NASDAQ:AAPL) pays an annual dividend of $0.96 per share and currently has a dividend yield of 0.50%. The company has been increasing its dividend for 12 consecutive years, indicating the company has a strong committment to maintain and grow its dividend. The dividend payout ratio is 15.69%. This payout ratio is at a healthy, sustainable level, below 75%. Based on earnings estimates, AAPL will have a dividend payout ratio of 13.52% next year. This indicates that the company will be able to sustain or increase its dividend.
Read our dividend analysis for AAPL.

What ETFs hold Apple's stock?

ETFs with the largest weight of Apple (NASDAQ:AAPL) stock in their portfolio include Technology Select Sector SPDR Fund (XLK), Vanguard Information Technology ETF (VGT), Fidelity MSCI Information Technology Index ETF (FTEC), iShares Global Tech ETF (IXN), iShares U.S. Technology ETF (IYW), Direxion Daily Technology Bull 3X Shares (TECL), Vanguard Mega Cap Growth ETF (MGK) and Direxion AAPL Bull 1.5X Shares (AAPU).

When did Apple's stock split?

Shares of Apple split on Monday, August 31st 2020. The 4-1 split was announced on Thursday, July 30th 2020. The newly minted shares were distributed to shareholders after the closing bell on Friday, August 28th 2020. An investor that had 100 shares of stock prior to the split would have 400 shares after the split.

How will Apple's stock buyback program work?

Apple announced that its Board of Directors has initiated a share repurchase plan on Thursday, May 4th 2023, which allows the company to repurchase $90,000,000,000.00 in shares, according to EventVestor. This repurchase authorization allows the company to repurchase up to 3.4% of its shares through open market purchases. Shares repurchase plans are generally an indication that the company's leadership believes its stock is undervalued.

What is Tim Cook's approval rating as Apple's CEO?

11,001 employees have rated Apple Chief Executive Officer Tim Cook on Glassdoor.com. Tim Cook has an approval rating of 94% among the company's employees. This puts Tim Cook in the top 30% of approval ratings compared to other CEOs of publicly-traded companies.

What other stocks do shareholders of Apple own?

Based on aggregate information from My MarketBeat watchlists, some companies that other Apple investors own include NVIDIA (NVDA), Alibaba Group (BABA), Tesla (TSLA), Micron Technology (MU), Netflix (NFLX), General Electric (GE), Walt Disney (DIS), Advanced Micro Devices (AMD), AT&T (T) and Boeing (BA).

Who are Apple's major shareholders?

Apple's stock is owned by a number of retail and institutional investors. Top institutional shareholders include FMR LLC (1.92%), Morgan Stanley (1.33%), Northern Trust Corp (1.09%), Legal & General Group Plc (0.72%), Charles Schwab Investment Management Inc. (0.53%) and Wellington Management Group LLP (0.38%). Insiders that own company stock include Arthur D Levinson, Chris Kondo, Deirdre O'brien, Jeffrey E Williams, Jeffrey E Williams, Katherine L Adams, Katherine L Adams, Luca Maestri and Timothy D Cook.
View institutional ownership trends.

How do I buy shares of Apple?

Shares of AAPL stock can be purchased through any online brokerage account. Popular online brokerages with access to the U.S. stock market include WeBull, Vanguard Brokerage Services, TD Ameritrade, E*TRADE, Robinhood, Fidelity, and Charles Schwab.
Compare Top Brokerages Here.

Does Apple have any subsidiaries?
The following companies are subsidiares of Apple: AI Music, Acunu, Akonia Holographics, AlgoTrim, Anobit Technologies, Apple Asia LLC, Apple Asia Limited, Apple Canada Inc., Apple Computer Trading Shanghai Co. Ltd., Apple Distribution International Limited, Apple Insurance Company Inc., Apple Japan Inc., Apple Korea Limited, Apple Operations Europe Limited, Apple Operations International Limited, Apple Operations Limited, Apple Pty Limited, Apple Sales International Limited, Apple South Asia Thailand Limited, Asaii Inc, AuthenTec, Beats, Beddit, Blue Fish Labs, Blue Spruce Technologies, Booklamp, Braeburn Capital Inc., BroadMap, Buddybuild, Burstly, C3 Technologies, Camel Audio, Camerai, Catch.com, Chomp, Coherent Navigation, Color Labs, Concept.io, Coral Software, Credit Kudos, Cue, DataTiger, Dialog Semiconductor, Drive.ai, Dryft, Emagic, Embark1, Emotient, Fashwell, Fingerworks, Fleetsmith, Flyby Media, FoundationDB, Gliimpse, HopStop.com, IKinema LTD, InVisage Technologies, Inductiv, Intel's smartphone modem business, Intrinsity, Joby Aviation, Lala, Laserlike, Lattice, LearnSprout, LegbaCore, Limited Liability Company Apple Rus, Linx Imaging, Locationary, LuxVue Technology, MOG, Mapsense, Matcha, Mobeewave, Nashoba Systems, NeXT, NetSelector, Network Innovations, Next Issue Media, NextVR, Nothing Real, Novauris, Orion Network Systems, OttoCat, PA Semi, Particle, Passif Semiconductor, Paws Inc, Perceptio, Placebase, Platoon, Polar Rose, Poly9, Pop Up Archive, Power Computing, PowerSchool, PowerbyProxi, PrimeSense, Primephonic, Prismo Graphics, Privaris, Propel Software, Propel Software Corporation, Proximity, Prss, PullString, Quattro Wireless, RareLight, Raycer Graphics, RealFace, Redmatica, Regaind, SMI Holding, SchemaSoft, Scout FM, Semetric, Shazam, Silicon Color, Silk Labs, Siri, SnappyLabs, SourceDNA, Spaces, Spectral Edge, Spektral, Spotsetter, Stamplay, Styleware, Texture by Next Issue, The Dark Sky Company, Topsy Labs, Tueo Health, Turi, Union Bay Networks, Vilynx, VocalIQ, Voysis, Vrvana, WiFiSLAM, Workflow, Xnor.ai, Zayante, faceshift, iTunes K.K., imsense, indoor.io, metaio, and tuplejump.
Read More
This page (NASDAQ:AAPL) was last updated on 12/5/2023 by MarketBeat.com Staff

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