Should I buy or sell Apple stock right now?

35 Wall Street equities research analysts have issued "buy," "hold," and "sell" ratings for Apple in the last twelve months. There are currently 9 hold ratings, 25 buy ratings and 1 strong buy rating for the stock. The consensus among Wall Street equities research analysts is that investors should "moderate buy" AAPL shares. View AAPL analyst ratings or view top-rated stocks .

What is Apple's stock price target for 2024?

35 brokers have issued 12-month price objectives for Apple's shares. Their AAPL share price targets range from $54.00 to $240.00. On average, they predict the company's stock price to reach $198.54 in the next twelve months. This suggests a possible upside of 1.4% from the stock's current price. View analysts price targets for AAPL or view top-rated stocks among Wall Street analysts .

How have AAPL shares performed in 2023?

Apple's stock was trading at $129.93 at the beginning of 2023. Since then, AAPL stock has increased by 50.6% and is now trading at $195.71. View the best growth stocks for 2023 here .

Are investors shorting Apple?

Apple saw a increase in short interest during the month of November. As of November 15th, there was short interest totaling 105,840,000 shares, an increase of 7.8% from the October 31st total of 98,190,000 shares. Based on an average daily volume of 57,920,000 shares, the short-interest ratio is currently 1.8 days. View Apple's Short Interest .

When is Apple's next earnings date?

The company is scheduled to release its next quarterly earnings announcement on Thursday, February 1st 2024. View our AAPL earnings forecast .

How were Apple's earnings last quarter?

Apple Inc. (NASDAQ:AAPL) issued its earnings results on Thursday, November, 2nd. The iPhone maker reported $1.46 earnings per share (EPS) for the quarter, topping analysts' consensus estimates of $1.39 by $0.07. The iPhone maker earned $89.50 billion during the quarter, compared to analyst estimates of $89.34 billion. Apple had a net margin of 25.31% and a trailing twelve-month return on equity of 160.78%. The business's revenue for the quarter was down .7% on a year-over-year basis. During the same period last year, the business posted $1.29 earnings per share. Read the conference call transcript .

How often does Apple pay dividends? What is the dividend yield for Apple?

Apple declared a quarterly dividend on Thursday, November 2nd. Shareholders of record on Monday, November 13th will be paid a dividend of $0.24 per share on Thursday, November 16th. This represents a $0.96 dividend on an annualized basis and a dividend yield of 0.49%. The ex-dividend date of this dividend is Friday, November 10th. Read our dividend analysis for AAPL .

Is Apple a good dividend stock?

Apple (NASDAQ:AAPL) pays an annual dividend of $0.96 per share and currently has a dividend yield of 0.49%. The company has been increasing its dividend for 12 consecutive years, indicating the company has a strong committment to maintain and grow its dividend. The dividend payout ratio is 15.69%. This payout ratio is at a healthy, sustainable level, below 75%. Based on earnings estimates, AAPL will have a dividend payout ratio of 13.52% next year. This indicates that the company will be able to sustain or increase its dividend. Read our dividend analysis for AAPL .

What ETFs hold Apple's stock?

ETFs with the largest weight of Apple (NASDAQ:AAPL) stock in their portfolio include Technology Select Sector SPDR Fund (XLK) , Vanguard Information Technology ETF (VGT) , Fidelity MSCI Information Technology Index ETF (FTEC) , iShares Global Tech ETF (IXN) , iShares U.S. Technology ETF (IYW) , Direxion Daily Technology Bull 3X Shares (TECL) , Vanguard Mega Cap Growth ETF (MGK) and Direxion AAPL Bull 1.5X Shares (AAPU) .

When did Apple's stock split?

Apple's stock split on Monday, August 31st 2020. The 4-1 split was announced on Thursday, July 30th 2020. The newly issued shares were payable to shareholders after the closing bell on Friday, August 28th 2020. An investor that had 100 shares of stock prior to the split would have 400 shares after the split.

How will Apple's stock buyback program work?

Apple announced that its board has authorized a share buyback plan on Thursday, May 4th 2023, which allows the company to buyback $90,000,000,000.00 in shares, according to EventVestor. This buyback authorization allows the company to repurchase up to 3.4% of its shares through open market purchases. Shares buyback plans are usually an indication that the company's leadership believes its shares are undervalued.

What is Tim Cook's approval rating as Apple's CEO?

11,001 employees have rated Apple Chief Executive Officer Tim Cook on Glassdoor.com . Tim Cook has an approval rating of 94% among the company's employees. This puts Tim Cook in the top 30% of approval ratings compared to other CEOs of publicly-traded companies.

What other stocks do shareholders of Apple own?

Based on aggregate information from My MarketBeat watchlists, some companies that other Apple investors own include NVIDIA (NVDA) , Alibaba Group (BABA) , Tesla (TSLA) , Micron Technology (MU) , Netflix (NFLX) , General Electric (GE) , Walt Disney (DIS) , Advanced Micro Devices (AMD) , AT&T (T) and Boeing (BA) .

Who are Apple's major shareholders?

Apple's stock is owned by a variety of institutional and retail investors. Top institutional shareholders include FMR LLC (1.92%), Morgan Stanley (1.33%), Northern Trust Corp (1.09%), Legal & General Group Plc (0.72%), Charles Schwab Investment Management Inc. (0.53%) and Wellington Management Group LLP (0.38%). Insiders that own company stock include Arthur D Levinson , Chris Kondo , Deirdre O'brien , Jeffrey E Williams, Jeffrey E Williams , Katherine L Adams , Katherine L Adams , Luca Maestri and Timothy D Cook . View institutional ownership trends .

How do I buy shares of Apple?

Shares of AAPL stock can be purchased through any online brokerage account. Popular online brokerages with access to the U.S. stock market include WeBull , Vanguard Brokerage Services, TD Ameritrade, E*TRADE, Robinhood, Fidelity, and Charles Schwab. Compare Top Brokerages Here .

Does Apple have any subsidiaries?

The following companies are subsidiares of Apple: AI Music, Acunu, Akonia Holographics, AlgoTrim, Anobit Technologies, Apple Asia LLC, Apple Asia Limited, Apple Canada Inc., Apple Computer Trading Shanghai Co. Ltd., Apple Distribution International Limited, Apple Insurance Company Inc., Apple Japan Inc., Apple Korea Limited, Apple Operations Europe Limited, Apple Operations International Limited, Apple Operations Limited, Apple Pty Limited, Apple Sales International Limited, Apple South Asia Thailand Limited, Asaii Inc, AuthenTec, Beats, Beddit, Blue Fish Labs, Blue Spruce Technologies, Booklamp, Braeburn Capital Inc., BroadMap, Buddybuild, Burstly, C3 Technologies, Camel Audio, Camerai, Catch.com, Chomp, Coherent Navigation, Color Labs, Concept.io, Coral Software, Credit Kudos, Cue, DataTiger, Dialog Semiconductor, Drive.ai, Dryft, Emagic, Embark1, Emotient, Fashwell, Fingerworks, Fleetsmith, Flyby Media, FoundationDB, Gliimpse, HopStop.com, IKinema LTD, InVisage Technologies, Inductiv, Intel's smartphone modem business, Intrinsity, Joby Aviation, Lala, Laserlike, Lattice, LearnSprout, LegbaCore, Limited Liability Company Apple Rus, Linx Imaging, Locationary, LuxVue Technology, MOG, Mapsense, Matcha, Mobeewave, Nashoba Systems, NeXT, NetSelector, Network Innovations, Next Issue Media, NextVR, Nothing Real, Novauris, Orion Network Systems, OttoCat, PA Semi, Particle, Passif Semiconductor, Paws Inc, Perceptio, Placebase, Platoon, Polar Rose, Poly9, Pop Up Archive, Power Computing, PowerSchool, PowerbyProxi, PrimeSense, Primephonic, Prismo Graphics, Privaris, Propel Software, Propel Software Corporation, Proximity, Prss, PullString, Quattro Wireless, RareLight, Raycer Graphics, RealFace, Redmatica, Regaind, SMI Holding, SchemaSoft, Scout FM, Semetric, Shazam, Silicon Color, Silk Labs, Siri, SnappyLabs, SourceDNA, Spaces, Spectral Edge, Spektral, Spotsetter, Stamplay, Styleware, Texture by Next Issue, The Dark Sky Company, Topsy Labs, Tueo Health, Turi, Union Bay Networks, Vilynx, VocalIQ, Voysis, Vrvana, WiFiSLAM, Workflow, Xnor.ai, Zayante, faceshift, iTunes K.K., imsense, indoor.io, metaio, and tuplejump. Read More

Followed 654 TimesTop Followed Searched 511 TimesTop Searched

Apple (AAPL) Stock Price, News & Analysis

$195.71

+1.44 (+0.74%)

(As of 12/8/2023 08:56 PM ET)

Compare

Today's Range: $193.67
▼
$195.99
50-Day Range: $166.89
▼
$195.71
52-Week Range: $124.17
▼
$198.23

Volume: 53.41 million shs
Average Volume: 59.50 million shs
Market Capitalization: $3.04 trillion

P/E Ratio: 31.98
Dividend Yield: 0.49%
Price Target: $198.54

Apple MarketRank™ Stock Analysis

Analyst Rating: Moderate Buy
2.77 Rating Score
Upside/Downside: 1.4% Upside
$198.54 Price Target
Short Interest: Healthy
0.68% of Shares Sold Short
Dividend Strength: Strong
Based on Four Factors
Sustainability: -1.97
Upright™ Environmental Score
News Sentiment: 0.51
Based on 102 Articles This Week
Insider Trading: Selling Shares
$101.73 M Sold Last Quarter
Proj. Earnings Growth: 8.23%
From $6.56 to $7.10 Per Share

Overall MarketRank^™

MarketRank is calculated as an average of available category scores, with extra weight given to analysis and valuation.

2.55 out of 5 stars

Computer And Technology Sector

98th out of 586 stocks

Electronic Computers Industry

3rd out of 6 stocks

2.4

Analyst's Opinion

Consensus Rating
Apple has received a consensus rating of Moderate Buy. The company's average rating score is 2.77, and is based on 25 buy ratings, 9 hold ratings, and no sell ratings.
Price Target Upside/Downside
According to analysts' consensus price target of $198.54, Apple has a forecasted upside of 1.4% from its current price of $195.71.
Amount of Analyst Coverage
Apple has been the subject of 16 research reports in the past 90 days, demonstrating strong analyst interest in this stock.

3.0

Short Interest

Percentage of Shares Shorted
0.68% of the outstanding shares of Apple have been sold short.
Short Interest Ratio / Days to Cover
Apple has a short interest ratio ("days to cover") of 1.8, which is generally considered an acceptable ratio of short interest to trading volume.
Change versus previous month
Short interest in Apple has recently increased by 7.79%, indicating that investor sentiment is decreasing significantly.

3.3

Dividend Strength

Dividend Yield
Apple has a dividend yield of 0.49%, which is in the bottom 25% of all stocks that pay dividends.
Dividend Growth
Apple has been increasing its dividend for 12 years.
Dividend Coverage
The dividend payout ratio of Apple is 15.69%. This payout ratio is at a healthy, sustainable level, below 75%.
Dividend Sustainability
Based on earnings estimates, Apple will have a dividend payout ratio of 13.52% next year. This indicates that Apple will be able to sustain or increase its dividend.

2.8

Sustainability and ESG

Overall ESG (Environmental, Social, and Governance) Score
Apple has received a 23.42% net impact score from Upright. Apple seems to create the most significant positive value in categories "Taxes", "Distributing knowledge", and "Knowledge infrastructure". The positive contribution in the "Distributing knowledge" impact category is mostly driven by its "Smartphones", "Tablet computers", and "Desktop computers" products. See details.
Environmental Sustainability
The Environmental Impact score for Apple is -1.97.

2.5

News and Social Media Coverage

News Sentiment
Apple has a news sentiment score of 0.51. This score is calculated as an average of sentiment of articles about the company over the last seven days and ranges from 2 (good news) to -2 (bad news). This news sentiment score is similar to the average news sentiment of Computer and Technology companies.
News Coverage This Week
MarketBeat has tracked 102 news articles for Apple this week, compared to 91 articles on an average week.
Search Interest
Only 500 people have searched for AAPL on MarketBeat in the last 30 days. This is a decrease of -19% compared to the previous 30 days.
MarketBeat Follows
639 people have added Apple to their MarketBeat watchlist in the last 30 days. This is an increase of 1% compared to the previous 30 days.

1.7

Company Ownership

Insider Buying vs. Insider Selling
In the past three months, Apple insiders have sold more of their company's stock than they have bought. Specifically, they have bought $0.00 in company stock and sold $101,734,290.00 in company stock.
Percentage Held by Insiders
Only 0.06% of the stock of Apple is held by insiders.
Percentage Held by Institutions
58.51% of the stock of Apple is held by institutions. High institutional ownership can be a signal of strong market trust in this company.

2.5

Earnings and Valuation

Earnings Growth
Earnings for Apple are expected to grow by 8.23% in the coming year, from $6.56 to $7.10 per share.
Price to Earnings Ratio vs. the Market
The P/E ratio of Apple is 31.98, which means that it is trading at a less expensive P/E ratio than the market average P/E ratio of about 114.74.
Price to Earnings Ratio vs. Sector
The P/E ratio of Apple is 31.98, which means that it is trading at a less expensive P/E ratio than the Computer and Technology sector average P/E ratio of about 227.10.
Price to Earnings Growth Ratio
Apple has a PEG Ratio of 2.68. PEG Ratios above 1 indicate that a company could be overvalued.
Price to Book Value per Share Ratio
Apple has a P/B Ratio of 48.93. P/B Ratios above 3 indicate that a company could be overvalued with respect to its assets and liabilities.

See Top Rated MarketRank™ Stocks Here

About Apple Stock (NASDAQ:AAPL)

Apple Inc. is among the world's most iconic brands. Founded on April 1, 1976, by Steve Jobs and Steve Wozniak, it is now the leading producer of consumer electronics and an economy all of its own. The was valued at over $2.6 trillion in 2022 and brought in $0.4 trillion in revenue making it equal in size to the economies of Thailand and Belgium which are ranked 24th and 23rd largest worldwide.

Founders Jobs and Wozniak, both college dropouts, founded the company with the idea of changing the way people looked at computers. Their vision coincided with a revolution within the PC industry and helped to create personal computing as we know it today. The company’s first product was a personal computer known as the Apple 1 but the product line has since evolved to include a wide range of desirable personal computing devices.

Tim Cook took over the role of CEO in 2011 shortly before the death of Steve Jobs. Cook joined the company in 1988 as Senior VP of Global Sales and went on to become Executive VP of Global Operations before taking on the chief executive role. In his tenure, Mr. Cook has more than doubled Apple’s revenue and earnings while growing the company’s value by more than 450%.

The company designs, manufactures, and markets smartphones, personal computers, tablets, wearables, and accessories worldwide. Apple also provides and sells related platforms and services to power them and is the host of a widely-used digital ecosystem. The digital ecosystem revolves around the Apple App Store which lists thousands of games and applications for iOS users. The App Store also features digital content like music, TV, and movies as well as books, podcasts, and other forms of digital content.

Apple is headquartered in Apple Park, an ultra-modern campus built in Cupertino, California. The campus features a massive circular building nicknamed The Spaceship and provides working space for over 12,000 employees. The circular shape houses a park and a pond and there are many amenities within the facility including cafes, a wellness center, care clinics, and terminals for the shuttle system.

The company’s core product line has shifted away from computers over the years and towards iPhones and devices but computing is still fundamental to the business. In regard to iPhones, Apple’s products are routinely ranked as the top-selling in all comparisons. Other product lines include Mac (a line of computers), iPad (a line of tablets), AirPods (wifi-enabled earbuds), wearables like the Watch, home accessories such as Apple TV, and smart-home devices like the HomePod.

Finally, Apple provides AppleCare support services, cloud store services, and a host of other service offerings intended to simplify life. Among them are Apple News (subscription news), Apple TV+ (subscription TV with original content), Apple Card (consumer credit card), and Apple Pay (mobile cashless pay feature).

Apple computers and wifi-enabled smart devices are in demand by consumers, small and mid-sized businesses, the education sector, enterprises, and governments worldwide because they are high-quality, long-lasting, powerful devices. The company sells its products through an omnichannel network of DTC, wholesales, and eCommerce channels including mobile carriers, retailers, and resellers.

AAPL Stock Price History

30 days | 90 days | 365 days | Advanced Chart

AAPL Stock News Headlines

December 8, 2023 | marketbeat.com

Taylor Swift's Eras Tour is the first tour to gross over $1 billion, Pollstar says

Taylor Swift's incomparable year has reached another milestone — the concert trade publication Pollstar says Swift’s Eras Tour has earned more than $1 billion

December 7, 2023 | marketbeat.com

Is Amazon a blue chip stock? (AAPL)

Is Amazon a blue chip stock or does it fit into a different category? Learn more about Amazon.com Inc. and how to categorize it with MarketBeat.

December 11, 2023 | Autonomix (Ad)

How to Invest Early In the Next Potential Breakthrough Nerve-Sensing Technology

Autonomix is preparing a public listing as they develop technology to potentially detect and treat a range of nervous system disorders with much greater visibility than available today. Now, their management team sees a potentially untapped $100B market opportunity.* *Disclosure: This is a paid advertisement for Autonomix’s Regulation A+ Offering. Please read the offering circular at invest.autonomix.com

December 7, 2023 | marketbeat.com

3 cheap 'stock'-ing stuffers Wall Street is bullish on (AAPL)

These three companies have Wall Street feeling bullish and are trading under $10, making them ideal ‘stock'-ing stuffers for hard to shop for traders.

December 6, 2023 | marketbeat.com

Apple co-founder Steve Wozniak to receive Serbian passport, president says

Serbia's president says Apple Inc. co-founder Steve Wozniak will be getting a Serbian passport

December 5, 2023 | marketbeat.com

Apple-App-Store-2023 Awards

December 5, 2023 | marketbeat.com

Apple App Store - Top Apps

Apple App Store - Top Apps Week ending 12/3/2023

December 5, 2023 | marketbeat.com

SoFi expands ETF business with options-driven income fund (AAPL)

With an expanding product lineup and consumer-friendly app, SoFi’s quest to foster financial independence is progressing — especially among younger generations.

December 11, 2023 | Wealthpress (Ad)

Trading Experts Call It “The Perfect Tesla Trade”

Thanks to a new discovery linked to shares of Tesla, regular folks can now target gains of 100% or more in six days or less. New research shows it’s happened 23 different times this year. The next trade is scheduled for this Thursday.

December 4, 2023 | marketbeat.com

Why do tech stocks go down when interest rates rise? (AAPL)

Why do tech stocks go down when interest rates rise? We’ll look at the relationship between both and what might happen during a recession.

December 4, 2023 | marketbeat.com

Doing Your Holiday Shopping? These Stocks Might Make Great Gifts (AAPL)

No matter which holiday you're planning gifts for, Christmas, Hanukkah, or some other occasion, there may be one great gift idea you haven't thought of yet.

November 30, 2023 | marketbeat.com

Are blue chip stocks a good investment? (AAPL)

Are blue chip stocks a good investment? Are there other investments you should consider in addition to or before blue chips? Learn more with MarketBeat.

December 11, 2023 | msn.com

Edward Snowden Slams Apple, Google Amid DOJ Data Sharing Accusations, Says Tech Giants Have 'Privacy-Hostile Design'

December 11, 2023 | appleinsider.com

Senator Warren cries antitrust in Beeper Mini affair

December 10, 2023 | appleinsider.com

Wedbush raises Apple price target again, to $250

December 10, 2023 | fortune.com

Apple says it shut down the Beeper Mini app—which enabled iMessage for Android—to 'protect our users'

December 10, 2023 | finance.yahoo.com

2024 Tech Revolution: 3 Undervalued Stocks Set For Magnificent Growth -- Uncover Hidden Tech Treasures For the New Year

December 9, 2023 | financialpost.com

Apple Shutters Third-Party Apps that Enabled iMessage on Android

December 9, 2023 | appleinsider.com

Beeper Mini fix 'coming soon,' trial periods extended

December 9, 2023 | msn.com

Apple's iPhone and watch design head to depart in February - Bloomberg News

December 9, 2023 | finance.yahoo.com

Would You Dare to Invest in Apple (AAPL)?

December 9, 2023 | americanbankingnews.com

Apple (NASDAQ:AAPL) Given New $220.00 Price Target at Morgan Stanley

December 9, 2023 | benzinga.com

Apple Pulls Plug On 'iMessage For Android' App Beeper Mini: It's Back To Green Bubbles Now For Android Users

December 8, 2023 | msn.com

Apple iPhone design chief stepping down: report

December 8, 2023 | msn.com

Apple (NASDAQ:AAPL) Moves to Expand Production in India and Vietnam

December 8, 2023 | seekingalpha.com

Apple: Brings Balance To A Dividend Focused Portfolio

December 8, 2023 | finance.yahoo.com

UPenn loses $100M gift over antisemitism; Biden forgives $5 billion in student loan; McDonald’s new spinoff

See More Headlines

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Company Calendar

Last Earnings: 11/02/2023
Ex-Dividend for 11/16 Dividend: 11/10/2023
Dividend Payable: 11/16/2023
Today: 12/10/2023
Next Earnings (Estimated): 2/01/2024
Fiscal Year End: 9/30/2024

Get Stock Alerts

Industry, Sector and Symbol

Stock Exchange: NASDAQ
Industry: Electronic computers
Sub-Industry: Computer Hardware
Sector: Computer and Technology
Current Symbol: NASDAQ:AAPL
CUSIP: 03783310
CIK: 320193
Web: www.apple.com
Phone: (408) 996-1010
Fax: 408-974-2483
Employees: 161,000
Year Founded: 1976

Price Target and Rating

Average Stock Price Target: $198.54
High Stock Price Target: $240.00
Low Stock Price Target: $54.00
Potential Upside/Downside: +1.4%
Consensus Rating: Moderate Buy
Rating Score (0-4): 2.77
Research Coverage: 35 Analysts

Profitability

EPS (Most Recent Fiscal Year): $6.12
Trailing P/E Ratio: 31.98
Forward P/E Ratio: 29.83
P/E Growth: 2.68
Net Income: $97.00 billion
Net Margins: 25.31%
Pretax Margin: 29.67%
Return on Equity: 160.78%
Return on Assets: 28.39%

Debt

Debt-to-Equity Ratio: 1.53
Current Ratio: 0.99
Quick Ratio: 0.94

Sales & Book Value

Annual Sales: $383.29 billion
Price / Sales: 7.94
Cash Flow: $7.03 per share
Price / Cash Flow: 27.84
Book Value: $4.00 per share
Price / Book: 48.93

Miscellaneous

Outstanding Shares: 15,552,750,000
Free Float: 15,543,420,000
Market Cap: $3.04 trillion
Optionable: Optionable
Beta: 1.31

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MarketBeat has just released its list of 20 stocks that Wall Street analysts hate. These companies may appear to have good fundamentals, but top analysts smell something seriously rotten. Are any of these companies lurking around your portfolio? Find out by clicking the link below.

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Key Executives

Mr. Timothy D. Cook (Age 62)
CEO & Director
Comp: $16.43M
Mr. Luca Maestri (Age 60)
CFO & Senior VP
Comp: $5.02M
Mr. Jeffrey E. Williams (Age 59)
Chief Operating Officer
Comp: $5.02M
Ms. Katherine L. Adams (Age 59)
Senior VP, General Counsel & Secretary
Comp: $5.02M
Ms. Deirdre O'Brien (Age 56)
Senior Vice President of Retail
Comp: $5.02M
Mr. Chris Kondo
Senior Director of Corporate Accounting
Mr. James Wilson
Chief Technology Officer
Ms. Mary Demby
Chief Information Officer
Suhasini Chandramouli
Director of Investor Relations
Mr. Greg Joswiak
Senior Vice President of Worldwide Marketing

Key Competitors

View All Competitors

Insiders & Institutions

View All Insider Transactions
View All Institutional Transactions

Should I Buy Apple Stock? AAPL Pros and Cons Explained

These insights were generated using artificial intelligence. They are based on proprietary MarketBeat data, news articles, and custom LLM A.I. algorithms. This analysis of Apple was last updated on Wednesday, November 29, 2023 at 8:47 AM.

Pros

Here are some ways that investors could benefit from investing in Apple:

Apple's latest product, the iPhone 15, has received positive reviews and is expected to drive sales and revenue growth.
Apple has a strong ecosystem of products and services, including the App Store, Apple Music, and iCloud, which can lead to increased customer loyalty and recurring revenue.
Apple has a history of innovation and has consistently released new and improved products, which can attract new customers and drive sales.
Apple's stock price has been performing well in recent periods, indicating potential for capital appreciation.
Apple has a strong balance sheet with significant cash reserves, which provides financial stability and flexibility for future investments and acquisitions.

Cons

Investors should be bearish about investing in Apple for these reasons:

Apple faces intense competition in the technology industry, which can impact market share and profitability.
Apple's reliance on iPhone sales for a significant portion of its revenue exposes the company to risks associated with changing consumer preferences and market saturation.
Apple's products are generally priced at a premium compared to competitors, which may limit market penetration in price-sensitive segments.
Apple's business operations are subject to regulatory and legal risks, including antitrust investigations and intellectual property disputes.
Apple's growth potential in emerging markets, such as China and India, may be hindered by economic and geopolitical factors.

AAPL Stock Analysis - Frequently Asked Questions

Should I buy or sell Apple stock right now?: 35 Wall Street equities research analysts have issued "buy," "hold," and "sell" ratings for Apple in the last twelve months. There are currently 9 hold ratings, 25 buy ratings and 1 strong buy rating for the stock. The consensus among Wall Street equities research analysts is that investors should "moderate buy" AAPL shares.
View AAPL analyst ratings or view top-rated stocks.
What is Apple's stock price target for 2024?: 35 brokers have issued 12-month price objectives for Apple's shares. Their AAPL share price targets range from $54.00 to $240.00. On average, they predict the company's stock price to reach $198.54 in the next twelve months. This suggests a possible upside of 1.4% from the stock's current price.
View analysts price targets for AAPL or view top-rated stocks among Wall Street analysts.
How have AAPL shares performed in 2023?: Apple's stock was trading at $129.93 at the beginning of 2023. Since then, AAPL stock has increased by 50.6% and is now trading at $195.71.
View the best growth stocks for 2023 here.
Are investors shorting Apple?: Apple saw a increase in short interest during the month of November. As of November 15th, there was short interest totaling 105,840,000 shares, an increase of 7.8% from the October 31st total of 98,190,000 shares. Based on an average daily volume of 57,920,000 shares, the short-interest ratio is currently 1.8 days.
View Apple's Short Interest.
When is Apple's next earnings date?: The company is scheduled to release its next quarterly earnings announcement on Thursday, February 1st 2024.
View our AAPL earnings forecast.
How were Apple's earnings last quarter?: Apple Inc. (NASDAQ:AAPL) issued its earnings results on Thursday, November, 2nd. The iPhone maker reported $1.46 earnings per share (EPS) for the quarter, topping analysts' consensus estimates of $1.39 by $0.07. The iPhone maker earned $89.50 billion during the quarter, compared to analyst estimates of $89.34 billion. Apple had a net margin of 25.31% and a trailing twelve-month return on equity of 160.78%. The business's revenue for the quarter was down .7% on a year-over-year basis. During the same period last year, the business posted $1.29 earnings per share.
Read the conference call transcript.
How often does Apple pay dividends? What is the dividend yield for Apple?: Apple declared a quarterly dividend on Thursday, November 2nd. Shareholders of record on Monday, November 13th will be paid a dividend of $0.24 per share on Thursday, November 16th. This represents a $0.96 dividend on an annualized basis and a dividend yield of 0.49%. The ex-dividend date of this dividend is Friday, November 10th.
Read our dividend analysis for AAPL.
Is Apple a good dividend stock?: Apple (NASDAQ:AAPL) pays an annual dividend of $0.96 per share and currently has a dividend yield of 0.49%. The company has been increasing its dividend for 12 consecutive years, indicating the company has a strong committment to maintain and grow its dividend. The dividend payout ratio is 15.69%. This payout ratio is at a healthy, sustainable level, below 75%. Based on earnings estimates, AAPL will have a dividend payout ratio of 13.52% next year. This indicates that the company will be able to sustain or increase its dividend.
Read our dividend analysis for AAPL.

What ETFs hold Apple's stock?: ETFs with the largest weight of Apple (NASDAQ:AAPL) stock in their portfolio include Technology Select Sector SPDR Fund (XLK), Vanguard Information Technology ETF (VGT), Fidelity MSCI Information Technology Index ETF (FTEC), iShares Global Tech ETF (IXN), iShares U.S. Technology ETF (IYW), Direxion Daily Technology Bull 3X Shares (TECL), Vanguard Mega Cap Growth ETF (MGK) and Direxion AAPL Bull 1.5X Shares (AAPU).
When did Apple's stock split?: Apple's stock split on Monday, August 31st 2020. The 4-1 split was announced on Thursday, July 30th 2020. The newly issued shares were payable to shareholders after the closing bell on Friday, August 28th 2020. An investor that had 100 shares of stock prior to the split would have 400 shares after the split.
How will Apple's stock buyback program work?: Apple announced that its board has authorized a share buyback plan on Thursday, May 4th 2023, which allows the company to buyback $90,000,000,000.00 in shares, according to EventVestor. This buyback authorization allows the company to repurchase up to 3.4% of its shares through open market purchases. Shares buyback plans are usually an indication that the company's leadership believes its shares are undervalued.
What is Tim Cook's approval rating as Apple's CEO?: 11,001 employees have rated Apple Chief Executive Officer Tim Cook on Glassdoor.com. Tim Cook has an approval rating of 94% among the company's employees. This puts Tim Cook in the top 30% of approval ratings compared to other CEOs of publicly-traded companies.
What other stocks do shareholders of Apple own?: Based on aggregate information from My MarketBeat watchlists, some companies that other Apple investors own include NVIDIA (NVDA), Alibaba Group (BABA), Tesla (TSLA), Micron Technology (MU), Netflix (NFLX), General Electric (GE), Walt Disney (DIS), Advanced Micro Devices (AMD), AT&T (T) and Boeing (BA).
Who are Apple's major shareholders?: Apple's stock is owned by a variety of institutional and retail investors. Top institutional shareholders include FMR LLC (1.92%), Morgan Stanley (1.33%), Northern Trust Corp (1.09%), Legal & General Group Plc (0.72%), Charles Schwab Investment Management Inc. (0.53%) and Wellington Management Group LLP (0.38%). Insiders that own company stock include Arthur D Levinson, Chris Kondo, Deirdre O'brien, Jeffrey E Williams, Jeffrey E Williams, Katherine L Adams, Katherine L Adams, Luca Maestri and Timothy D Cook.
View institutional ownership trends.
How do I buy shares of Apple?: Shares of AAPL stock can be purchased through any online brokerage account. Popular online brokerages with access to the U.S. stock market include WeBull, Vanguard Brokerage Services, TD Ameritrade, E*TRADE, Robinhood, Fidelity, and Charles Schwab.
Compare Top Brokerages Here.
Does Apple have any subsidiaries?: The following companies are subsidiares of Apple: AI Music, Acunu, Akonia Holographics, AlgoTrim, Anobit Technologies, Apple Asia LLC, Apple Asia Limited, Apple Canada Inc., Apple Computer Trading Shanghai Co. Ltd., Apple Distribution International Limited, Apple Insurance Company Inc., Apple Japan Inc., Apple Korea Limited, Apple Operations Europe Limited, Apple Operations International Limited, Apple Operations Limited, Apple Pty Limited, Apple Sales International Limited, Apple South Asia Thailand Limited, Asaii Inc, AuthenTec, Beats, Beddit, Blue Fish Labs, Blue Spruce Technologies, Booklamp, Braeburn Capital Inc., BroadMap, Buddybuild, Burstly, C3 Technologies, Camel Audio, Camerai, Catch.com, Chomp, Coherent Navigation, Color Labs, Concept.io, Coral Software, Credit Kudos, Cue, DataTiger, Dialog Semiconductor, Drive.ai, Dryft, Emagic, Embark1, Emotient, Fashwell, Fingerworks, Fleetsmith, Flyby Media, FoundationDB, Gliimpse, HopStop.com, IKinema LTD, InVisage Technologies, Inductiv, Intel's smartphone modem business, Intrinsity, Joby Aviation, Lala, Laserlike, Lattice, LearnSprout, LegbaCore, Limited Liability Company Apple Rus, Linx Imaging, Locationary, LuxVue Technology, MOG, Mapsense, Matcha, Mobeewave, Nashoba Systems, NeXT, NetSelector, Network Innovations, Next Issue Media, NextVR, Nothing Real, Novauris, Orion Network Systems, OttoCat, PA Semi, Particle, Passif Semiconductor, Paws Inc, Perceptio, Placebase, Platoon, Polar Rose, Poly9, Pop Up Archive, Power Computing, PowerSchool, PowerbyProxi, PrimeSense, Primephonic, Prismo Graphics, Privaris, Propel Software, Propel Software Corporation, Proximity, Prss, PullString, Quattro Wireless, RareLight, Raycer Graphics, RealFace, Redmatica, Regaind, SMI Holding, SchemaSoft, Scout FM, Semetric, Shazam, Silicon Color, Silk Labs, Siri, SnappyLabs, SourceDNA, Spaces, Spectral Edge, Spektral, Spotsetter, Stamplay, Styleware, Texture by Next Issue, The Dark Sky Company, Topsy Labs, Tueo Health, Turi, Union Bay Networks, Vilynx, VocalIQ, Voysis, Vrvana, WiFiSLAM, Workflow, Xnor.ai, Zayante, faceshift, iTunes K.K., imsense, indoor.io, metaio, and tuplejump.
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This page (NASDAQ:AAPL) was last updated on 12/11/2023 by MarketBeat.com Staff

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