S&P 500   5,088.80
DOW   39,131.53
QQQ   436.78
Warren Buffett uses his annual letter to warn about Wall Street and recount Berkshire's successes
AI Stock Caught Trading Under Secret Name (Ad)
MarketBeat Week in Review – 2/19 - 2/23
Taiwan giant chipmaker TSMC opens first plant in Japan as part of key global expansion
This is the #1 Stock to Buy for the AI Tidal Wave (Ad)
A collection of the insights Warren Buffett offered in his annual letter Saturday
West Africa bloc lifts coup sanctions on Niger in a new push for dialogue to resolve tensions
This is the #1 Stock to Buy for the AI Tidal Wave (Ad)
West Africa's ECOWAS bloc says it's lifting sanctions imposed on Niger over last year’s coup in a new push for dialogue
Macron booed by French farmers who blame him for not doing enough to support agriculture
S&P 500   5,088.80
DOW   39,131.53
QQQ   436.78
Warren Buffett uses his annual letter to warn about Wall Street and recount Berkshire's successes
AI Stock Caught Trading Under Secret Name (Ad)
MarketBeat Week in Review – 2/19 - 2/23
Taiwan giant chipmaker TSMC opens first plant in Japan as part of key global expansion
This is the #1 Stock to Buy for the AI Tidal Wave (Ad)
A collection of the insights Warren Buffett offered in his annual letter Saturday
West Africa bloc lifts coup sanctions on Niger in a new push for dialogue to resolve tensions
This is the #1 Stock to Buy for the AI Tidal Wave (Ad)
West Africa's ECOWAS bloc says it's lifting sanctions imposed on Niger over last year’s coup in a new push for dialogue
Macron booed by French farmers who blame him for not doing enough to support agriculture
S&P 500   5,088.80
DOW   39,131.53
QQQ   436.78
Warren Buffett uses his annual letter to warn about Wall Street and recount Berkshire's successes
AI Stock Caught Trading Under Secret Name (Ad)
MarketBeat Week in Review – 2/19 - 2/23
Taiwan giant chipmaker TSMC opens first plant in Japan as part of key global expansion
This is the #1 Stock to Buy for the AI Tidal Wave (Ad)
A collection of the insights Warren Buffett offered in his annual letter Saturday
West Africa bloc lifts coup sanctions on Niger in a new push for dialogue to resolve tensions
This is the #1 Stock to Buy for the AI Tidal Wave (Ad)
West Africa's ECOWAS bloc says it's lifting sanctions imposed on Niger over last year’s coup in a new push for dialogue
Macron booed by French farmers who blame him for not doing enough to support agriculture
S&P 500   5,088.80
DOW   39,131.53
QQQ   436.78
Warren Buffett uses his annual letter to warn about Wall Street and recount Berkshire's successes
AI Stock Caught Trading Under Secret Name (Ad)
MarketBeat Week in Review – 2/19 - 2/23
Taiwan giant chipmaker TSMC opens first plant in Japan as part of key global expansion
This is the #1 Stock to Buy for the AI Tidal Wave (Ad)
A collection of the insights Warren Buffett offered in his annual letter Saturday
West Africa bloc lifts coup sanctions on Niger in a new push for dialogue to resolve tensions
This is the #1 Stock to Buy for the AI Tidal Wave (Ad)
West Africa's ECOWAS bloc says it's lifting sanctions imposed on Niger over last year’s coup in a new push for dialogue
Macron booed by French farmers who blame him for not doing enough to support agriculture

Apple (AAPL) Stock Price, News & Analysis

$182.52
-1.85 (-1.00%)
(As of 02/23/2024 ET)
Today's Range
$182.23
$185.04
50-Day Range
$181.18
$196.94
52-Week Range
$143.90
$199.62
Volume
45.12 million shs
Average Volume
51.94 million shs
Market Capitalization
$2.82 trillion
P/E Ratio
28.43
Dividend Yield
0.53%
Price Target
$205.27

Apple MarketRank™ Stock Analysis

Analyst Rating
Moderate Buy
2.67 Rating Score
Upside/​Downside
12.5% Upside
$205.27 Price Target
Short Interest
Healthy
0.64% of Shares Sold Short
Dividend Strength
Strong
Based on Four Factors
Sustainability
-1.97
Upright™ Environmental Score
News Sentiment
0.29mentions of Apple in the last 14 days
Based on 131 Articles This Week
Insider Trading
Selling Shares
$1.06 M Sold Last Quarter
Proj. Earnings Growth
8.38%
From $6.56 to $7.11 Per Share

Overall MarketRank

New Rank-Based ScoringMarketRank is calculated by averaging available category scores (with extra weight given to analysis and valuation), then ranking the company's weighted average against that of other companies.

4.91 out of 5 stars

Computer And Technology Sector

15th out of 586 stocks

Electronic Computers Industry

1st out of 6 stocks


AAPL stock logo

About Apple Stock (NASDAQ:AAPL)

Apple Inc. is among the world's most iconic brands. Founded on April 1, 1976, by Steve Jobs and Steve Wozniak, it is now the leading producer of consumer electronics and an economy all of its own. The was valued at over $2.6 trillion in 2022 and brought in $0.4 trillion in revenue making it equal in size to the economies of Thailand and Belgium which are ranked 24th and 23rd largest worldwide.

Founders Jobs and Wozniak, both college dropouts, founded the company with the idea of changing the way people looked at computers. Their vision coincided with a revolution within the PC industry and helped to create personal computing as we know it today. The company’s first product was a personal computer known as the Apple 1 but the product line has since evolved to include a wide range of desirable personal computing devices.

Tim Cook took over the role of CEO in 2011 shortly before the death of Steve Jobs. Cook joined the company in 1988 as Senior VP of Global Sales and went on to become Executive VP of Global Operations before taking on the chief executive role. In his tenure, Mr. Cook has more than doubled Apple’s revenue and earnings while growing the company’s value by more than 450%.

The company designs, manufactures, and markets smartphones, personal computers, tablets, wearables, and accessories worldwide. Apple also provides and sells related platforms and services to power them and is the host of a widely-used digital ecosystem. The digital ecosystem revolves around the Apple App Store which lists thousands of games and applications for iOS users. The App Store also features digital content like music, TV, and movies as well as books, podcasts, and other forms of digital content.

Apple is headquartered in Apple Park, an ultra-modern campus built in Cupertino, California. The campus features a massive circular building nicknamed The Spaceship and provides working space for over 12,000 employees. The circular shape houses a park and a pond and there are many amenities within the facility including cafes, a wellness center, care clinics, and terminals for the shuttle system.

The company’s core product line has shifted away from computers over the years and towards iPhones and devices but computing is still fundamental to the business. In regard to iPhones, Apple’s products are routinely ranked as the top-selling in all comparisons. Other product lines include Mac (a line of computers), iPad (a line of tablets), AirPods (wifi-enabled earbuds), wearables like the Watch, home accessories such as Apple TV, and smart-home devices like the HomePod.

Finally, Apple provides AppleCare support services, cloud store services, and a host of other service offerings intended to simplify life. Among them are Apple News (subscription news), Apple TV+ (subscription TV with original content), Apple Card (consumer credit card), and Apple Pay (mobile cashless pay feature).

Apple computers and wifi-enabled smart devices are in demand by consumers, small and mid-sized businesses, the education sector, enterprises, and governments worldwide because they are high-quality, long-lasting, powerful devices. The company sells its products through an omnichannel network of DTC, wholesales, and eCommerce channels including mobile carriers, retailers, and resellers.

AAPL Stock Price History

AAPL Stock News Headlines

MarketBeat Week in Review – 2/19 - 2/23 (AAPL)
As the week ends, the only question being asked is how long can the Nvidia rally last; the tech giant's earnings took the focus off of sour FOMC minutes
Warren Buffett Stocks: What’s in Warren Buffett’s Portfolio?
What are Warren Buffett stocks? The billionaire Warren Buffett buys and holds stocks long-term. Learn the securities that form the backbone of his portfolio.
The AI Singularity Clock Is Ticking
The dot-com crash… the housing bubble… the COVID crash… but we’ve still never seen anything like what’s coming for artificial intelligence in as little as three months. It’s called the Singularity – and it refers to the exact millisecond when AI breaks free from its shackles to grow BILLIONS of times more powerful than humans.
Spotify sounding better to analysts as company tunes into profits (AAPL)
Spotify's stock is at its best levels since late 2021 due to strong revenue growth and the prospect of profitability. Analysts are boosting their price targets.
Apple App Store - Top Apps
App Store / Apple TV apps charts for week ending 2/18/24:
Warren Buffett goes ex-tech and pro-oil, sell Apple buy Chevron?
Every market brings you a cycle to take advantage of, that is for sure, and there will always be cycles to come. Warren Buffett has been quoted saying that timing the market can turn out to be a futile attempt for the average investor; of course, he wasn't talking about himself now that he has been caught red-handed timing the cycle that is starting soon.
Warren Buffett goes ex-tech and pro-oil, sell Apple buy Chevron? (AAPL)
Warren Buffett saw the writing on the wall for the coming money shift out of tech and into energy, Chevron quickly becomes the best growth story there
S&P 500's surge to new highs: Bull trap hiding in plain sight? (AAPL)
Nvidia and Meta lead the S&P 500 rally, but there's cause for concern about a potential bull trap amid market volatility and a pivot to stable dividend payers.
Investing Wizard Who Turned $37K Into $2.7M in Just 4 Years Makes His Next Big Move
He started from nothing and became a multimillionaire...He's now one of the most sought-after trading experts...Yet he operates 858 miles from Wall Street.And now, he's revealing his #1 favorite strategy that targets MASSIVE weekly profits with just one stock ticker.
Lowe's levels up: A blueprint for tomorrow's home improvement (AAPL)
Lowe's blends innovation with community focus, driving growth amid market challenges.
GM's Cruise robotaxi unit hires veteran Ford and Apple official to be its safety chief after crash
Cruise, the troubled General Motors autonomous vehicle unit, has hired a veteran automotive and technology company safety official for the critical position of chief safety officer
Will the dominance of the Magnificent 7 persist in 2024?
Since the beginning of last year, several companies have shone as beacons of innovation and growth. These giants, now well-known as the "Magnificent Seven," have captivated investors with their impressive track records, unbelievable stock performance, and visionary strategies.
Apple Provides Guidelines To Dry Out Wet IPhones
How To Buy Apple Stock (AAPL)
3 Growth Stocks to Buy and Hold to Build Future Fortune
See More Headlines
Receive AAPL Stock News and Ratings via Email

Sign-up to receive the latest news and ratings for Apple and its competitors with MarketBeat's FREE daily newsletter.

Company Calendar

Last Earnings
2/01/2024
Ex-Dividend for 2/15 Dividend
2/09/2024
Dividend Payable
2/15/2024
Today
2/24/2024
Next Earnings (Estimated)
5/02/2024
Fiscal Year End
9/30/2024

Industry, Sector and Symbol

Industry
Electronic computers
Sub-Industry
Computer Hardware
Current Symbol
NASDAQ:AAPL
CUSIP
03783310
Employees
161,000
Year Founded
1976

Price Target and Rating

Average Stock Price Target
$205.27
High Stock Price Target
$250.00
Low Stock Price Target
$158.00
Potential Upside/Downside
+12.5%
Consensus Rating
Moderate Buy
Rating Score (0-4)
2.67
Research Coverage
33 Analysts

Profitability

Net Income
$97.00 billion
Pretax Margin
30.71%

Debt

Sales & Book Value

Annual Sales
$383.29 billion
Cash Flow
$6.91 per share
Book Value
$4.80 per share

Miscellaneous

Outstanding Shares
15,441,880,000
Free Float
15,432,616,000
Market Cap
$2.82 trillion
Optionable
Optionable
Beta
1.31

Social Links

7 Stocks to Buy And Hold Forever Cover

Click the link below and we'll send you MarketBeat's list of seven stocks and why their long-term outlooks are very promising.

Get This Free Report

Should I Buy Apple Stock? AAPL Pros and Cons Explained

These insights were generated using artificial intelligence. They are based on proprietary MarketBeat data, news articles, and custom LLM A.I. algorithms. This analysis of Apple was last updated on Tuesday, February 20, 2024 at 11:25 PM.

Pros

Here are some ways that investors could benefit from investing in Apple:

  • Apple Inc. designs, manufactures, and markets smartphones, personal computers, tablets, wearables, and accessories worldwide. The company offers the latest iPhone, iPad, Mac, Apple Watch, and AirPods, which are highly popular among consumers.

Cons

Investors should be bearish about investing in Apple for these reasons:

  • One reason should include the current stock price, which is subject to market fluctuations and may not always reflect the true value of the company.














AAPL Stock Analysis - Frequently Asked Questions

Should I buy or sell Apple stock right now?

33 Wall Street equities research analysts have issued "buy," "hold," and "sell" ratings for Apple in the last year. There are currently 1 sell rating, 10 hold ratings, 21 buy ratings and 1 strong buy rating for the stock. The consensus among Wall Street equities research analysts is that investors should "moderate buy" AAPL shares.
View AAPL analyst ratings
or view top-rated stocks.

What is Apple's stock price target for 2024?

33 equities research analysts have issued 1-year target prices for Apple's shares. Their AAPL share price targets range from $158.00 to $250.00. On average, they predict the company's share price to reach $205.27 in the next twelve months. This suggests a possible upside of 12.5% from the stock's current price.
View analysts price targets for AAPL
or view top-rated stocks among Wall Street analysts.

How have AAPL shares performed in 2024?

Apple's stock was trading at $192.53 at the beginning of the year. Since then, AAPL shares have decreased by 5.2% and is now trading at $182.52.
View the best growth stocks for 2024 here
.

When is Apple's next earnings date?

The company is scheduled to release its next quarterly earnings announcement on Thursday, May 2nd 2024.
View our AAPL earnings forecast
.

How were Apple's earnings last quarter?

Apple Inc. (NASDAQ:AAPL) released its quarterly earnings data on Thursday, February, 1st. The iPhone maker reported $2.18 earnings per share for the quarter, topping the consensus estimate of $2.09 by $0.09. The iPhone maker had revenue of $119.60 billion for the quarter, compared to analysts' expectations of $117.99 billion. Apple had a net margin of 26.16% and a trailing twelve-month return on equity of 156.04%. The company's revenue for the quarter was up 2.1% on a year-over-year basis. During the same period in the prior year, the company posted $1.88 EPS.
Read the conference call transcript
.

How often does Apple pay dividends? What is the dividend yield for Apple?

Apple declared a quarterly dividend on Thursday, February 1st. Investors of record on Monday, February 12th will be paid a dividend of $0.24 per share on Thursday, February 15th. This represents a $0.96 dividend on an annualized basis and a yield of 0.53%. The ex-dividend date is Friday, February 9th.
Read our dividend analysis for AAPL
.

Is Apple a good dividend stock?

Apple (NASDAQ:AAPL) pays an annual dividend of $0.96 per share and currently has a dividend yield of 0.52%. The company has been increasing its dividend for 12 consecutive years, indicating the company has a strong committment to maintain and grow its dividend. The dividend payout ratio is 14.95%. This payout ratio is at a healthy, sustainable level, below 75%. Based on earnings estimates, AAPL will have a dividend payout ratio of 13.50% next year. This indicates that the company will be able to sustain or increase its dividend.
Read our dividend analysis for AAPL.

When did Apple's stock split?

Apple's stock split before market open on Monday, August 31st 2020. The 4-1 split was announced on Thursday, July 30th 2020. The newly minted shares were issued to shareholders after the closing bell on Friday, August 28th 2020. An investor that had 100 shares of stock prior to the split would have 400 shares after the split.

How will Apple's stock buyback program work?

Apple announced that its board has initiated a share repurchase program on Thursday, May 4th 2023, which authorizes the company to buyback $90,000,000,000.00 in shares, according to EventVestor. This buyback authorization authorizes the company to reacquire up to 3.4% of its shares through open market purchases. Shares buyback programs are typically an indication that the company's leadership believes its shares are undervalued.

What is Tim Cook's approval rating as Apple's CEO?

11,001 employees have rated Apple Chief Executive Officer Tim Cook on Glassdoor.com. Tim Cook has an approval rating of 94% among the company's employees. This puts Tim Cook in the top 30% of approval ratings compared to other CEOs of publicly-traded companies.

What other stocks do shareholders of Apple own?

Based on aggregate information from My MarketBeat watchlists, some companies that other Apple investors own include NVIDIA (NVDA), Alibaba Group (BABA), Tesla (TSLA), Micron Technology (MU), Netflix (NFLX), General Electric (GE), Walt Disney (DIS), Advanced Micro Devices (AMD), AT&T (T) and Boeing (BA).

Who are Apple's major shareholders?

Apple's stock is owned by a number of institutional and retail investors. Top institutional shareholders include Vanguard Group Inc. (8.54%), Berkshire Hathaway Inc (5.86%), Price T Rowe Associates Inc. MD (1.37%), Norges Bank (1.14%), Northern Trust Corp (1.05%) and Legal & General Group Plc (0.90%). Insiders that own company stock include Arthur D Levinson, Chris Kondo, Deirdre O'brien, Jeffrey E Williams, Jeffrey E Williams, Katherine L Adams, Katherine L Adams, Luca Maestri and Timothy D Cook.
View institutional ownership trends
.

How do I buy shares of Apple?

Shares of AAPL stock can be purchased through any online brokerage account. Popular online brokerages with access to the U.S. stock market include Charles Schwab, E*TRADE, Fidelity, and Vanguard Brokerage Services.
Compare Top Brokerages Here.

Does Apple have any subsidiaries?
The following companies are subsidiares of Apple: AI Music, Acunu, Akonia Holographics, AlgoTrim, Anobit Technologies, Apple Asia LLC, Apple Asia Limited, Apple Canada Inc., Apple Computer Trading Shanghai Co. Ltd., Apple Distribution International Limited, Apple Insurance Company Inc., Apple Japan Inc., Apple Korea Limited, Apple Operations Europe Limited, Apple Operations International Limited, Apple Operations Limited, Apple Pty Limited, Apple Sales International Limited, Apple South Asia Thailand Limited, Asaii Inc, AuthenTec, Beats, Beddit, Blue Fish Labs, Blue Spruce Technologies, Booklamp, Braeburn Capital Inc., BroadMap, Buddybuild, Burstly, C3 Technologies, Camel Audio, Camerai, Catch.com, Chomp, Coherent Navigation, Color Labs, Concept.io, Coral Software, Credit Kudos, Cue, DataTiger, Dialog Semiconductor, Drive.ai, Dryft, Emagic, Embark1, Emotient, Fashwell, Fingerworks, Fleetsmith, Flyby Media, FoundationDB, Gliimpse, HopStop.com, IKinema LTD, InVisage Technologies, Inductiv, Intel's smartphone modem business, Intrinsity, Joby Aviation, Lala, Laserlike, Lattice, LearnSprout, LegbaCore, Limited Liability Company Apple Rus, Linx Imaging, Locationary, LuxVue Technology, MOG, Mapsense, Matcha, Mobeewave, Nashoba Systems, NeXT, NetSelector, Network Innovations, Next Issue Media, NextVR, Nothing Real, Novauris, Orion Network Systems, OttoCat, PA Semi, Particle, Passif Semiconductor, Paws Inc, Perceptio, Placebase, Platoon, Polar Rose, Poly9, Pop Up Archive, Power Computing, PowerSchool, PowerbyProxi, PrimeSense, Primephonic, Prismo Graphics, Privaris, Propel Software, Propel Software Corporation, Proximity, Prss, PullString, Quattro Wireless, RareLight, Raycer Graphics, RealFace, Redmatica, Regaind, SMI Holding, SchemaSoft, Scout FM, Semetric, Shazam, Silicon Color, Silk Labs, Siri, SnappyLabs, SourceDNA, Spaces, Spectral Edge, Spektral, Spotsetter, Stamplay, Styleware, Texture by Next Issue, The Dark Sky Company, Topsy Labs, Tueo Health, Turi, Union Bay Networks, Vilynx, VocalIQ, Voysis, Vrvana, WiFiSLAM, Workflow, Xnor.ai, Zayante, faceshift, iTunes K.K., imsense, indoor.io, metaio, and tuplejump.
Read More
This page (NASDAQ:AAPL) was last updated on 2/25/2024 by MarketBeat.com Staff