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HubSpot (HUBS) Stock Forecast & Price Target

HubSpot logo
$220.78 -2.59 (-1.16%)
Closing price 03:59 PM Eastern
Extended Trading
$223.55 +2.78 (+1.26%)
As of 04:25 PM Eastern
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HubSpot - Analysts' Recommendations and Stock Price Forecast (2026)

Consensus Rating

Sell
3
Hold
19
Buy
12

Based on 34 Wall Street analysts who have issued ratings for HubSpot in the last 12 months, the stock has a consensus rating of "Hold." Out of the 34 analysts, 3 have given a sell rating, 19 have given a hold rating, and 12 have given a buy rating for HUBS.

Consensus Price Target

$264.97
20.02% Upside
According to the 34 analysts' twelve-month price targets for HubSpot, the average price target is $264.97. The highest price target for HUBS is $525.00, while the lowest price target for HUBS is $200.00. The average price target represents a forecasted upside of 20.02% from the current price of $220.78.
MarketBeat calculates consensus analyst ratings for stocks using the most recent rating from each Wall Street analyst that has rated a stock within the last twelve months. Each analyst's rating is normalized to a standardized rating score of 1 (sell), 2 (hold), 3 (buy) or 4 (strong buy). Analyst consensus ratings scores are calculated using the mean average of the number of normalized sell, hold, buy and strong buy ratings from Wall Street analysts. Each stock's consensus analyst rating is derived from its calculated consensus ratings score (0 to .5 = Strong Sell, .5 to 1 = Sell, 1 to 1.5 = Reduce, 1.5 to 2.5 = Hold, 2.5 to 3.0 = Moderate Buy, 3.0 to 3.5 = Buy, >3.5 = Strong Buy). MarketBeat's consensus price targets are a mean average of the most recent available price targets set by each analyst that has set a price target for the stock in the last twelve months. MarketBeat's consensus ratings and consensus price targets may differ from those calculated by other firms due to differences in methodology and available data.
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HUBS Analyst Ratings Over Time

TypeCurrent Forecast
10/13/25 to 10/13/26
1 Month Ago
9/13/25 to 9/13/26
3 Months Ago
7/15/25 to 7/15/26
1 Year Ago
10/13/24 to 10/13/25
Strong Buy
0 Strong Buy rating(s)
0 Strong Buy rating(s)
1 Strong Buy rating(s)
1 Strong Buy rating(s)
Buy
12 Buy rating(s)
15 Buy rating(s)
21 Buy rating(s)
27 Buy rating(s)
Hold
19 Hold rating(s)
16 Hold rating(s)
6 Hold rating(s)
2 Hold rating(s)
Sell
3 Sell rating(s)
2 Sell rating(s)
2 Sell rating(s)
1 Sell rating(s)
Consensus Price Target$264.97$271.90$311.00$723.11
Forecasted Upside20.02% Upside20.30% Upside44.49% Upside60.82% Upside
Consensus RatingHoldHoldModerate BuyModerate Buy

HUBS Analyst Recommendations By Month

The chart below shows how a company's ratings by analysts have changed over time. Each bar represents the previous year of ratings for that month. Within each bar, the sell ratings are shown in red, the hold ratings are shown in yellow, the buy ratings are shown in green, and the strong buy ratings are shown in dark green.
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HUBS Price Targets by Month

The chart below shows how a company's share price and consensus price target have changed over time. The dark blue line represents the company's actual price. The lighter blue line represents the stock's consensus price target. The even lighter blue range in the background of the two lines represents the low price target and the high price target for each stock.
Skip Chart and View Analyst Price Target HistorySkip Chart & View Price History Table

HubSpot Stock vs. The Competition

TypeHubSpotTechnology CompaniesBroader Market
Consensus Rating Score
2.26
2.23
2.53
Consensus RatingHoldHoldModerate Buy
Predicted Upside19.33% Upside702.96% Upside19.31% Upside
News Sentiment Rating
Neutral News

See Recent HUBS News
Positive News
Positive News
Report Date
0 Results
DateBrokerageAnalystActionRatingPrice TargetReport Date
Upside/Downside
Details
10/12/2026
Barclays PLC logo
Barclays
3 of 5 stars
Raimo Lenschow
Raimo Lenschow
3 of 5 stars
DowngradeOverweight ➝ Equal Weight$240.00+5.21%
10/12/2026
UBS Group AG logo
UBS Group
4 of 5 stars
DowngradePositive ➝ Cautious$240.00+5.21%
10/8/2026
Mark Murphy
2 of 5 stars
DowngradeOverweight ➝ Neutral$268.00 ➝ $240.00+8.86%
10/7/2026Reiterated RatingNeutral$200.00-7.78%
10/6/2026Reiterated RatingOutperform
10/6/2026Reiterated RatingMarket Perform
10/6/2026Reiterated RatingBuy$300.00+36.35%
10/5/2026DowngradeOutperform ➝ Market Perform
10/2/2026 UpgradeSell (D) ➝ Sell (D+)
9/23/2026 Initiated CoverageSector Perform$230.00+5.51%
9/21/2026Boost TargetMarket Perform$215.00 ➝ $250.00+15.61%
9/21/2026Boost TargetBuy$230.00 ➝ $275.00+27.17%
9/21/2026Boost TargetEqual Weight$251.00 ➝ $255.00+17.92%
9/18/2026Lower TargetHold$285.00 ➝ $260.00+17.89%
9/18/2026Reiterated RatingBuy$250.00+8.81%
9/11/2026Boost TargetHold$200.00 ➝ $225.00+0.69%
8/12/2026 DowngradeStrong-Buy ➝ Hold
8/7/2026Lower TargetBuy$217.00 ➝ $210.00+0.02%
8/6/2026Set Target$287.00+47.24%
8/6/2026DowngradeOutperform ➝ Peer Perform
8/6/2026Set Target$276.00+39.84%
8/6/2026Lower TargetBuy$335.00 ➝ $300.00+19.46%
8/6/2026DowngradeOutperform ➝ Market Perform$381.00 ➝ $220.00-12.40%
8/6/2026Reiterated RatingUnderperform$200.00-20.36%
8/6/2026Set TargetOverweight ➝ Equal Weight$206.00-17.97%
8/6/2026DowngradeOverweight ➝ Neutral$250.00 ➝ $220.00-12.40%
8/6/2026DowngradeOutperform ➝ Market Perform
8/6/2026DowngradeOverweight ➝ Neutral
8/6/2026Lower TargetOverweight$290.00 ➝ $285.00+42.74%
5/11/2026 DowngradeOutperform ➝ Neutral$210.00+6.67%
5/8/2026 Set Target$225.00+19.45%
5/8/2026 Reiterated RatingBuy$250.00+2.57%
5/8/2026Lower TargetOutperform$300.00 ➝ $260.00+6.67%
11/20/2025Lower TargetBuy$650.00 ➝ $525.00+45.60%
11/10/2025 DowngradeStrong-Buy ➝ Hold
8/7/2025Lower TargetOutperform$730.00 ➝ $660.00+44.16%
4/24/2025Lower TargetSector Outperform$900.00 ➝ $750.00+25.99%

Analyst ratings data on MarketBeat is provided by Benzinga and other data providers. This page was last refreshed on Tuesday at 04:20 PM ET.


Should I Buy HubSpot Stock? HUBS Pros and Cons Explained

These pros and cons were generated based on recent news and financial data from MarketBeat in order to provide readers with the fastest and most accurate insights. They were last updated on Monday, October 12, 2026. Please send any questions or comments about these HubSpot pros and cons to contact@marketbeat.com.

HubSpot
Bull Case

green Wall Street bull icon

Here are some ways that investors could benefit from investing in HubSpot, Inc.:

  • HubSpot, Inc. demonstrated strong fundamental performance in its most recent quarter, reporting earnings per share of $3.26, which significantly exceeded the consensus estimate of $3.02, while revenue of $911.74 million also beat expectations and grew 19.8% year-over-year, indicating robust demand for its cloud-based customer relationship management platform.
  • The company has provided aggressive full-year 2026 guidance, projecting earnings per share between $13.23 and $13.31, which is substantially higher than the consensus estimate of $11.37, suggesting management has high confidence in its ability to drive profitability and operational efficiency throughout the remainder of the fiscal year.
  • HubSpot, Inc. is currently trading at $222.73, which is well below its 52-week high of $497.96 and near its 52-week low of $169.63, potentially offering a valuation entry point for investors who believe the market has overreacted to recent negative news, especially given the company's continued revenue growth.
  • Management has reaffirmed its third-quarter and full-year 2026 outlook despite announcing a restructuring, with Q3 2026 EPS guidance of $3.25 to $3.27 remaining above the consensus estimate of $2.80, signaling that the company expects to maintain its growth trajectory even while undergoing organizational changes.
  • Short interest in HubSpot, Inc. has decreased significantly over the past several months, dropping from 6.3 million shares shorted in mid-June to 4.58 million shares as of late September, which may indicate that short sellers are losing conviction in their bearish thesis or covering their positions, potentially reducing downward pressure on the stock price.

HubSpot
Bear Case

red Wall Street bear icon

Investors should be bearish about investing in HubSpot, Inc. for these reasons:

  • HubSpot, Inc. announced it is eliminating approximately 660 positions, or 7% of its workforce, as part of a restructuring to streamline operations and support AI-focused offerings, which may create execution risks, employee retention issues, and transition challenges that could disrupt business operations in the near term.
  • The company expects to incur $65 million to $75 million in restructuring charges, primarily in the fourth quarter, which will weigh on near-term financial results and reduce profitability, even if these cuts are intended to support long-term margins.
  • Several major financial institutions have recently downgraded HubSpot, Inc., including JPMorgan Chase & Co. lowering its rating from "overweight" to "neutral" with a $240.00 price target, and Barclays downgrading the stock on AI concerns, reflecting growing institutional skepticism about the company's valuation and strategic direction.
  • Cantor Fitzgerald has maintained a "neutral" rating on HubSpot, Inc. with a price target of $200.00, which is below the current stock price of $222.73, indicating that some analysts believe the stock is overvalued relative to its peers and that the AI transition may not deliver the expected benefits.
  • Insider selling has been significant, with Director Brian Halligan selling 8,500 shares in multiple transactions throughout 2026, including a recent sale of 8,500 shares at an average price of $245.64, which may signal that company insiders are taking advantage of higher stock prices to reduce their exposure.

HUBS Forecast - Frequently Asked Questions

According to the research reports of 34 Wall Street equities research analysts, the average twelve-month stock price forecast for HubSpot is $264.97, with a high forecast of $525.00 and a low forecast of $200.00.

34 Wall Street equities research analysts have issued "buy," "hold," and "sell" ratings for HubSpot in the last year. There are currently 3 sell ratings, 19 hold ratings and 12 buy ratings for the stock. The consensus among Wall Street equities research analysts is that investors should "hold" HUBS shares. A hold rating indicates that analysts believe investors should maintain any existing positions they have in HUBS, but not buy additional shares or sell existing shares.

According to analysts, HubSpot's stock has a predicted upside of 20.02% based on their 12-month stock forecasts.

Over the previous 90 days, HubSpot's stock had 16 downgrades and 1 upgrade by analysts.

Analysts like HubSpot more than other "technology" companies. The consensus rating score for HubSpot is 2.26 while the average consensus rating score for "technology" companies is 2.23. Learn more on how HUBS compares to other companies.


MarketBeat monitors more than a dozen sources for HubSpot analyst ratings, with the most recent rating issued on 10/12/2026.
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