Intuit (INTU) Stock Forecast & Price Target

$323.12 -6.15 (-1.87%)

As of 10:22 AM Eastern

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Intuit - Analysts' Recommendations and Stock Price Forecast (2026)

Consensus Rating

Hold

Based on 31 Analyst Ratings

Sell
3

Hold
11

Buy
17

Based on 31 Wall Street analysts who have issued ratings for Intuit in the last 12 months, the stock has a consensus rating of "Hold." Out of the 31 analysts, 3 have given a sell rating, 11 have given a hold rating, and 17 have given a buy rating for INTU.

Consensus Price Target

$430.97
33.38% Upside

According to the 31 analysts' twelve-month price targets for Intuit, the average price target is $430.97. The highest price target for INTU is $875.00, while the lowest price target for INTU is $290.00. The average price target represents a forecasted upside of 33.38% from the current price of $323.12.

MarketBeat calculates consensus analyst ratings for stocks using the most recent rating from each Wall Street analyst that has rated a stock within the last twelve months. Each analyst's rating is normalized to a standardized rating score of 1 (sell), 2 (hold), 3 (buy) or 4 (strong buy). Analyst consensus ratings scores are calculated using the mean average of the number of normalized sell, hold, buy and strong buy ratings from Wall Street analysts. Each stock's consensus analyst rating is derived from its calculated consensus ratings score (0 to .5 = Strong Sell, .5 to 1 = Sell, 1 to 1.5 = Reduce, 1.5 to 2.5 = Hold, 2.5 to 3.0 = Moderate Buy, 3.0 to 3.5 = Buy, >3.5 = Strong Buy). MarketBeat's consensus price targets are a mean average of the most recent available price targets set by each analyst that has set a price target for the stock in the last twelve months. MarketBeat's consensus ratings and consensus price targets may differ from those calculated by other firms due to differences in methodology and available data.

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INTU Analyst Ratings Over Time

Type	Current Forecast 9/16/25 to 9/16/26	1 Month Ago 8/17/25 to 8/17/26	3 Months Ago 6/18/25 to 6/18/26	1 Year Ago 9/16/24 to 9/16/25
Strong Buy	0 Strong Buy rating(s)	0 Strong Buy rating(s)	0 Strong Buy rating(s)	0 Strong Buy rating(s)
Buy	17 Buy rating(s)	19 Buy rating(s)	23 Buy rating(s)	20 Buy rating(s)
Hold	11 Hold rating(s)	10 Hold rating(s)	7 Hold rating(s)	3 Hold rating(s)
Sell	3 Sell rating(s)	3 Sell rating(s)	2 Sell rating(s)	1 Sell rating(s)
Consensus Price Target	$430.97	$454.65	$511.35	$797.62
Forecasted Upside	33.38% Upside	35.47% Upside	91.52% Upside	22.47% Upside
Consensus Rating	Hold	Moderate Buy	Moderate Buy	Moderate Buy

INTU Analyst Recommendations By Month

The chart below shows how a company's ratings by analysts have changed over time. Each bar represents the previous year of ratings for that month. Within each bar, the sell ratings are shown in red, the hold ratings are shown in yellow, the buy ratings are shown in green, and the strong buy ratings are shown in dark green.

INTU Price Targets by Month

The chart below shows how a company's share price and consensus price target have changed over time. The dark blue line represents the company's actual price. The lighter blue line represents the stock's consensus price target. The even lighter blue range in the background of the two lines represents the low price target and the high price target for each stock.

Intuit Stock vs. The Competition

Type	Intuit	Technology Companies	Broader Market
Consensus Rating Score	2.45	2.23	2.53
Consensus Rating	Hold	Hold	Moderate Buy
Predicted Upside	33.37% Upside	443.24% Upside	17.22% Upside
News Sentiment Rating	Positive News See Recent INTU News	Positive News	Positive News

Recent Analyst Forecasts and Stock Ratings

Rating

Upside/Downside

Action

Time Frame

Start Date

End Date

Show

Export

Date	Brokerage	Analyst	Action	Rating	Price Target	Report Date Upside/Downside
9/11/2026	Royal Bank Of Canada 3 of 5 stars	Rishi Jaluria 2 of 5 stars	Reiterated Rating	Outperform	$385.00	+21.33%
9/8/2026	Weiss Ratings 5 of 5 stars		Reiterated Rating	Sell (D+)
8/27/2026	UBS Group 4 of 5 stars	Taylor McGinnis 3 of 5 stars	Set Target		$370.00	+6.48%
8/26/2026	The Goldman Sachs Group Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Kash Rangan Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Boost Target	Sell	$276.00 ➝ $304.00	-12.11%
8/26/2026	KeyCorp Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Alex Markgraff Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Set Target		$400.00	+16.16%
8/26/2026	Susquehanna Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	James Friedman Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Lower Target	Positive	$427.00 ➝ $415.00	+20.23%
8/26/2026	Stifel Nicolaus Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Brad Reback Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Set Target		$300.00	-16.07%
8/26/2026	BMO Capital Markets Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Daniel Jester Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Reiterated Rating	Outperform
8/26/2026	Barclays Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Raimo Lenschow Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Lower Target	Overweight	$443.00 ➝ $408.00	+14.14%
8/26/2026	Wells Fargo & Company Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Michael Turrin Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Lower Target	Equal Weight	$360.00 ➝ $300.00	-16.07%
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8/26/2026	Morgan Stanley Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Adam Wood Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Lower Target	Equal Weight	$335.00 ➝ $315.00	-11.88%
8/26/2026	Wolfe Research Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Alex Zukin Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Downgrade	Outperform ➝ Peer Perform
8/26/2026	Truist Financial Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Arvind Ramnani Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Lower Target	Hold	$350.00 ➝ $300.00	-12.32%
8/26/2026	Bank of America Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating		Downgrade	Buy ➝ Neutral	$360.00	+0.71%
8/26/2026	JPMorgan Chase & Co. Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Mark Murphy Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Downgrade	Overweight ➝ Neutral	$605.00 ➝ $331.00	-7.40%
8/26/2026	Oppenheimer Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Scott Schneeberger Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Lower Target	Outperform	$406.00 ➝ $380.00	+6.31%
8/26/2026	Piper Sandler Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Billy Fitzsimmons Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Boost Target	Underweight	$250.00 ➝ $290.00	-18.87%
8/23/2026	Jefferies Financial Group Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Brent Thill Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Lower Target	Buy	$550.00 ➝ $500.00	+36.24%
8/19/2026	Deutsche Bank Aktiengesellschaft Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Brad Zelnick Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Lower Target	Buy	$530.00 ➝ $425.00	+16.49%
8/18/2026	Evercore Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Kirk Materne Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Reiterated Rating	Outperform
8/18/2026	TD Cowen Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Jared Levine Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Reiterated Rating	Buy
8/17/2026	Mizuho Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Siti Panigrahi Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Lower Target	Outperform	$500.00 ➝ $430.00	+24.40%
8/13/2026	Citigroup Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Steven Enders Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Lower Target	Buy	$591.00 ➝ $457.00	+36.54%
6/2/2026	Rothschild & Co Redburn Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating		Lower Target	Buy	$700.00 ➝ $600.00	+88.16%
5/27/2026	Daiwa Securities Group Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating		Lower Target	Buy	$640.00 ➝ $500.00	+60.39%
5/22/2026	HSBC Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating		Lower Target	Buy	$897.00 ➝ $707.00	+128.32%
5/22/2026	Argus Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating		Lower Target	Buy	$580.00 ➝ $480.00	+54.85%
5/21/2026	Freedom Capital Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating		Downgrade	Strong-Buy ➝ Hold
5/21/2026	Northcoast Research Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating		Lower Target	Buy	$575.00 ➝ $465.00	+50.48%
5/21/2026	BNP Paribas Exane Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating		Lower Target	Neutral	$463.00 ➝ $315.00	+1.90%
4/27/2026	Erste Group Bank Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating		Upgrade	Hold
3/16/2026	Guggenheim Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating		Set Target		$633.00	+39.62%
3/6/2026	Scotiabank Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating		Set Target		$575.00	+22.29%
11/18/2025	Independent Research Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating		Set Target		$875.00	+34.67%
8/21/2025	Zacks Research Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating		Downgrade	Strong-Buy ➝ Hold
6/26/2025	CLSA Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	N. Basile Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Initiated Coverage	Outperform	$900.00	+16.91%

Analyst ratings data on MarketBeat is provided by Benzinga and other data providers. This page was last refreshed on Wednesday at 10:22 AM ET.

Should I Buy Intuit Stock? INTU Pros and Cons Explained

These pros and cons were generated based on recent news and financial data from MarketBeat in order to provide readers with the fastest and most accurate insights. They were last updated on Sunday, September 13, 2026. Please send any questions or comments about these Intuit pros and cons to contact@marketbeat.com.

Intuit
Bull Case

Here are some ways that investors could benefit from investing in Intuit Inc.:

Intuit Inc. recently reported second-quarter earnings that significantly exceeded market expectations, delivering $4.03 in earnings per share compared to the consensus estimate of $3.58, while revenue of $4.35 billion also surpassed the projected $4.27 billion, demonstrating strong fundamental performance and operational efficiency.
The company is aggressively scaling its artificial intelligence strategy by integrating Intuit Intelligence into core customer workflows, such as automatically reconciling business books and generating documentation, which leverages its vast dataset of over 85,000 attributes per consumer to drive higher adoption rates and future monetization opportunities.
Intuit Inc. is expanding its addressable market by targeting new-to-the-franchise customers through entry-level products like QuickBooks Lite and QuickBooks Free, aiming to capture entrepreneurs earlier in their lifecycle and convert them into higher-tier users, a strategy that supports long-term durable double-digit revenue growth.
With the current stock price at $321.57, the valuation appears attractive relative to the company's growth trajectory, as the stock trades at a P/E ratio of 19.49, which is significantly lower than its historical averages and offers potential upside given the consensus price target of $434.67.
Management has outlined a clear path to monetize its consumer base beyond tax filing by combining TurboTax and Credit Karma capabilities, offering services such as faster refund access, personal loans, and insurance, which aims to increase customer lifetime value and create a year-round financial relationship.

Intuit
Bear Case

Investors should be bearish about investing in Intuit Inc. for these reasons:

Intuit Inc. has guided for a significant decline in first-quarter 2027 earnings per share, with a preannouncement range of $2.44 to $2.48, which is well below the consensus estimate of $3.70, indicating that near-term revenue per customer will be pressured by strategic investments in customer acquisition.
The company is adopting a "J curve" investment strategy that prioritizes long-term customer lifetime value over immediate financial results, meaning that near-term revenue growth may slow as Intuit Inc. invests heavily in acquiring new customers and improving its performance in this area, potentially disappointing investors seeking immediate earnings acceleration.
Intuit Inc. has lost market share in the price-sensitive consumer tax segment, specifically among customers with adjusted gross incomes of about $50,000, due to competitive pricing pressures, which may require the company to offer more transparent and competitive pricing to regain its position in this key demographic.
Despite strong long-term growth initiatives, the company's major strategic initiatives, including moving upmarket in QuickBooks and expanding fintech offerings, have grown more than 30% but now represent nearly 30% of company revenue, suggesting that the pace of growth from these new areas may need to accelerate to sustain overall company growth targets.
Intuit Inc. faces potential headwinds from AI-native tax competition, although management stated they did not see an impact during the latest tax season, the rapid evolution of AI tools in the tax preparation space could disrupt traditional business models and require continuous innovation to maintain a competitive edge.

INTU Forecast - Frequently Asked Questions

According to the research reports of 31 Wall Street equities research analysts, the average twelve-month stock price forecast for Intuit is $430.97, with a high forecast of $875.00 and a low forecast of $290.00.

31 Wall Street equities research analysts have issued "buy," "hold," and "sell" ratings for Intuit in the last year. There are currently 3 sell ratings, 11 hold ratings and 17 buy ratings for the stock. The consensus among Wall Street equities research analysts is that investors should "hold" INTU shares. A hold rating indicates that analysts believe investors should maintain any existing positions they have in INTU, but not buy additional shares or sell existing shares.

According to analysts, Intuit's stock has a predicted upside of 33.38% based on their 12-month stock forecasts.

Over the previous 90 days, Intuit's stock had 5 downgrades and 1 upgrade by analysts.

Intuit has been rated by research analysts at Bank of America, Barclays, BMO Capital Markets, Citigroup, Deutsche Bank Aktiengesellschaft, Evercore, Jefferies Financial Group, JPMorgan Chase & Co., KeyCorp, Mizuho, Morgan Stanley, Oppenheimer, Piper Sandler, Royal Bank Of Canada, Stifel Nicolaus, Susquehanna, TD Cowen, The Goldman Sachs Group, Truist Financial, UBS Group, Weiss Ratings, Wells Fargo & Company, and Wolfe Research in the past 90 days.

Analysts like Intuit more than other "technology" companies. The consensus rating score for Intuit is 2.45 while the average consensus rating score for "technology" companies is 2.23. Learn more on how INTU compares to other companies.

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MarketBeat monitors more than a dozen sources for Intuit analyst ratings, with the most recent rating issued on 9/11/2026.

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Intuit (INTU) Stock Forecast & Price Target

Intuit - Analysts' Recommendations and Stock Price Forecast (2026)

Consensus Rating

Consensus Price Target

INTU Analyst Ratings Over Time

INTU Analyst Recommendations By Month

INTU Price Targets by Month

Intuit Stock vs. The Competition

Recent Analyst Forecasts and Stock Ratings

Should I Buy Intuit Stock? INTU Pros and Cons Explained

Intuit
Bull Case

Intuit
Bear Case

INTU Forecast - Frequently Asked Questions

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Today's Analyst Ratings

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Intuit (INTU) Stock Forecast & Price Target

Intuit - Analysts' Recommendations and Stock Price Forecast (2026)

Consensus Rating

Consensus Price Target

INTU Analyst Ratings Over Time

INTU Analyst Recommendations By Month

INTU Price Targets by Month

Intuit Stock vs. The Competition

Recent Analyst Forecasts and Stock Ratings

Should I Buy Intuit Stock? INTU Pros and Cons Explained

Intuit Bull Case

Intuit Bear Case

INTU Forecast - Frequently Asked Questions

What is Intuit's forecast for 2026?

Should I buy or sell Intuit stock right now?

Does Intuit's stock price have much upside?

Has Intuit been upgraded or downgraded by Wall Street analysts recently?

What analysts cover Intuit?

Do Wall Street analysts like Intuit more than its competitors?

Stock Forecasts and Research Tools

Today's Analyst Ratings

Top-Rated Stocks

More Ratings Tools

Brokerages With Intuit Recommendations

MarketBeat All Access Features

Best-in-Class Portfolio Monitoring

Stock Ideas and Recommendations

Advanced Stock Screeners and Research Tools

Intuit
Bull Case

Intuit
Bear Case