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Microsoft (MSFT) Competitors

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$480.35 -15.05 (-3.04%)
As of 08/17/2026 04:00 PM Eastern

MSFT vs. AAPL, AMD, AMZN, GOOG, and GOOGL

Should you buy Microsoft stock or one of its competitors? Microsoft's main competitors and comparable companies include Apple (AAPL), Advanced Micro Devices (AMD), Amazon.com (AMZN), Alphabet (GOOG), and Alphabet (GOOGL). Companies are selected based on similarities in market, industry, and size.

How does Microsoft compare to Apple?

Microsoft (NASDAQ:MSFT) and Apple (NASDAQ:AAPL) are both large-cap technology companies, but which is the superior stock? We will compare the two businesses based on the strength of their analyst recommendations, institutional ownership, risk, valuation, profitability, dividends, earnings and media sentiment.

In the previous week, Microsoft had 45 more articles in the media than Apple. MarketBeat recorded 335 mentions for Microsoft and 290 mentions for Apple. Microsoft's average media sentiment score of 1.04 beat Apple's score of 0.86 indicating that Microsoft is being referred to more favorably in the media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Microsoft
221 Very Positive mention(s)
46 Positive mention(s)
39 Neutral mention(s)
21 Negative mention(s)
6 Very Negative mention(s)
Positive
Apple
184 Very Positive mention(s)
46 Positive mention(s)
27 Neutral mention(s)
25 Negative mention(s)
5 Very Negative mention(s)
Positive

Microsoft has a beta of 1.1, meaning that its share price is 10% more volatile than the broader market. Comparatively, Apple has a beta of 1.09, meaning that its share price is 9% more volatile than the broader market.

71.1% of Microsoft shares are held by institutional investors. Comparatively, 67.7% of Apple shares are held by institutional investors. 0.0% of Microsoft shares are held by insiders. Comparatively, 0.1% of Apple shares are held by insiders. Strong institutional ownership is an indication that hedge funds, endowments and large money managers believe a stock will outperform the market over the long term.

Microsoft has higher earnings, but lower revenue than Apple. Microsoft is trading at a lower price-to-earnings ratio than Apple, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Microsoft$331.84B10.75$133.75B$17.9626.75
Apple$416.16B10.72$112.01B$8.7235.04

Microsoft has a net margin of 40.31% compared to Apple's net margin of 27.62%. Apple's return on equity of 135.46% beat Microsoft's return on equity.

Company Net Margins Return on Equity Return on Assets
Microsoft40.31% 31.98% 18.70%
Apple 27.62%135.46%34.11%

Microsoft currently has a consensus price target of $560.27, indicating a potential upside of 16.64%. Apple has a consensus price target of $330.53, indicating a potential upside of 8.16%. Given Microsoft's stronger consensus rating and higher possible upside, analysts clearly believe Microsoft is more favorable than Apple.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Microsoft
0 Sell rating(s)
5 Hold rating(s)
42 Buy rating(s)
0 Strong Buy rating(s)
2.89
Apple
4 Sell rating(s)
12 Hold rating(s)
22 Buy rating(s)
1 Strong Buy rating(s)
2.51

Microsoft pays an annual dividend of $3.64 per share and has a dividend yield of 0.8%. Apple pays an annual dividend of $1.08 per share and has a dividend yield of 0.4%. Microsoft pays out 20.3% of its earnings in the form of a dividend. Apple pays out 12.4% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years. Microsoft has increased its dividend for 23 consecutive years and Apple has increased its dividend for 14 consecutive years. Microsoft is clearly the better dividend stock, given its higher yield and longer track record of dividend growth.

Summary

Microsoft beats Apple on 13 of the 20 factors compared between the two stocks.

How does Microsoft compare to Advanced Micro Devices?

Microsoft (NASDAQ:MSFT) and Advanced Micro Devices (NASDAQ:AMD) are both large-cap technology companies, but which is the better business? We will contrast the two businesses based on the strength of their valuation, earnings, profitability, dividends, analyst recommendations, risk, media sentiment and institutional ownership.

Microsoft has a net margin of 40.31% compared to Advanced Micro Devices' net margin of 15.58%. Microsoft's return on equity of 31.98% beat Advanced Micro Devices' return on equity.

Company Net Margins Return on Equity Return on Assets
Microsoft40.31% 31.98% 18.70%
Advanced Micro Devices 15.58%12.30%9.89%

Microsoft currently has a consensus price target of $560.27, suggesting a potential upside of 16.64%. Advanced Micro Devices has a consensus price target of $546.87, suggesting a potential upside of 8.08%. Given Microsoft's stronger consensus rating and higher probable upside, equities research analysts plainly believe Microsoft is more favorable than Advanced Micro Devices.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Microsoft
0 Sell rating(s)
5 Hold rating(s)
42 Buy rating(s)
0 Strong Buy rating(s)
2.89
Advanced Micro Devices
1 Sell rating(s)
10 Hold rating(s)
31 Buy rating(s)
3 Strong Buy rating(s)
2.80

Microsoft has a beta of 1.1, meaning that its share price is 10% more volatile than the broader market. Comparatively, Advanced Micro Devices has a beta of 2.48, meaning that its share price is 148% more volatile than the broader market.

In the previous week, Microsoft had 145 more articles in the media than Advanced Micro Devices. MarketBeat recorded 335 mentions for Microsoft and 190 mentions for Advanced Micro Devices. Microsoft's average media sentiment score of 1.04 beat Advanced Micro Devices' score of 0.94 indicating that Microsoft is being referred to more favorably in the media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Microsoft
221 Very Positive mention(s)
46 Positive mention(s)
39 Neutral mention(s)
21 Negative mention(s)
6 Very Negative mention(s)
Positive
Advanced Micro Devices
103 Very Positive mention(s)
30 Positive mention(s)
27 Neutral mention(s)
21 Negative mention(s)
2 Very Negative mention(s)
Positive

71.1% of Microsoft shares are owned by institutional investors. Comparatively, 71.3% of Advanced Micro Devices shares are owned by institutional investors. 0.0% of Microsoft shares are owned by company insiders. Comparatively, 0.5% of Advanced Micro Devices shares are owned by company insiders. Strong institutional ownership is an indication that large money managers, endowments and hedge funds believe a company will outperform the market over the long term.

Microsoft has higher revenue and earnings than Advanced Micro Devices. Microsoft is trading at a lower price-to-earnings ratio than Advanced Micro Devices, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Microsoft$331.84B10.75$133.75B$17.9626.75
Advanced Micro Devices$34.64B23.85$4.34B$3.89130.08

Summary

Microsoft beats Advanced Micro Devices on 11 of the 17 factors compared between the two stocks.

How does Microsoft compare to Amazon.com?

Amazon.com (NASDAQ:AMZN) and Microsoft (NASDAQ:MSFT) are related large-cap companies, but which is the superior business? We will compare the two companies based on the strength of their profitability, earnings, analyst recommendations, risk, valuation, dividends, media sentiment and institutional ownership.

Microsoft has lower revenue, but higher earnings than Amazon.com. Amazon.com is trading at a lower price-to-earnings ratio than Microsoft, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Amazon.com$716.92B3.93$77.67B$12.4321.02
Microsoft$331.84B10.75$133.75B$17.9626.75

Microsoft has a net margin of 40.31% compared to Amazon.com's net margin of 17.44%. Microsoft's return on equity of 31.98% beat Amazon.com's return on equity.

Company Net Margins Return on Equity Return on Assets
Amazon.com17.44% 18.00% 8.97%
Microsoft 40.31%31.98%18.70%

72.2% of Amazon.com shares are held by institutional investors. Comparatively, 71.1% of Microsoft shares are held by institutional investors. 8.9% of Amazon.com shares are held by company insiders. Comparatively, 0.0% of Microsoft shares are held by company insiders. Strong institutional ownership is an indication that large money managers, hedge funds and endowments believe a stock will outperform the market over the long term.

In the previous week, Microsoft had 48 more articles in the media than Amazon.com. MarketBeat recorded 335 mentions for Microsoft and 287 mentions for Amazon.com. Microsoft's average media sentiment score of 1.04 beat Amazon.com's score of 1.01 indicating that Microsoft is being referred to more favorably in the news media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Amazon.com
186 Very Positive mention(s)
48 Positive mention(s)
22 Neutral mention(s)
24 Negative mention(s)
5 Very Negative mention(s)
Positive
Microsoft
221 Very Positive mention(s)
46 Positive mention(s)
39 Neutral mention(s)
21 Negative mention(s)
6 Very Negative mention(s)
Positive

Amazon.com presently has a consensus price target of $322.56, suggesting a potential upside of 23.44%. Microsoft has a consensus price target of $560.27, suggesting a potential upside of 16.64%. Given Amazon.com's stronger consensus rating and higher possible upside, research analysts plainly believe Amazon.com is more favorable than Microsoft.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Amazon.com
0 Sell rating(s)
2 Hold rating(s)
56 Buy rating(s)
1 Strong Buy rating(s)
2.98
Microsoft
0 Sell rating(s)
5 Hold rating(s)
42 Buy rating(s)
0 Strong Buy rating(s)
2.89

Amazon.com has a beta of 1.45, indicating that its stock price is 45% more volatile than the broader market. Comparatively, Microsoft has a beta of 1.1, indicating that its stock price is 10% more volatile than the broader market.

Summary

Microsoft beats Amazon.com on 9 of the 17 factors compared between the two stocks.

How does Microsoft compare to Alphabet?

Microsoft (NASDAQ:MSFT) and Alphabet (NASDAQ:GOOG) are related large-cap companies, but which is the better stock? We will compare the two companies based on the strength of their institutional ownership, earnings, media sentiment, analyst recommendations, valuation, profitability, dividends and risk.

Microsoft has a beta of 1.1, suggesting that its stock price is 10% more volatile than the broader market. Comparatively, Alphabet has a beta of 1.23, suggesting that its stock price is 23% more volatile than the broader market.

Microsoft pays an annual dividend of $3.64 per share and has a dividend yield of 0.8%. Alphabet pays an annual dividend of $0.88 per share and has a dividend yield of 0.3%. Microsoft pays out 20.3% of its earnings in the form of a dividend. Alphabet pays out 4.4% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years. Microsoft has increased its dividend for 23 consecutive years and Alphabet has increased its dividend for 1 consecutive years. Microsoft is clearly the better dividend stock, given its higher yield and longer track record of dividend growth.

Microsoft currently has a consensus target price of $560.27, indicating a potential upside of 16.64%. Alphabet has a consensus target price of $415.55, indicating a potential upside of 21.70%. Given Alphabet's stronger consensus rating and higher probable upside, analysts plainly believe Alphabet is more favorable than Microsoft.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Microsoft
0 Sell rating(s)
5 Hold rating(s)
42 Buy rating(s)
0 Strong Buy rating(s)
2.89
Alphabet
0 Sell rating(s)
4 Hold rating(s)
29 Buy rating(s)
6 Strong Buy rating(s)
3.05

Alphabet has a net margin of 54.77% compared to Microsoft's net margin of 40.31%. Alphabet's return on equity of 51.32% beat Microsoft's return on equity.

Company Net Margins Return on Equity Return on Assets
Microsoft40.31% 31.98% 18.70%
Alphabet 54.77%51.32%35.42%

71.1% of Microsoft shares are owned by institutional investors. Comparatively, 27.3% of Alphabet shares are owned by institutional investors. 0.0% of Microsoft shares are owned by company insiders. Comparatively, 13.0% of Alphabet shares are owned by company insiders. Strong institutional ownership is an indication that endowments, hedge funds and large money managers believe a stock will outperform the market over the long term.

In the previous week, Microsoft had 124 more articles in the media than Alphabet. MarketBeat recorded 335 mentions for Microsoft and 211 mentions for Alphabet. Microsoft's average media sentiment score of 1.04 beat Alphabet's score of 0.82 indicating that Microsoft is being referred to more favorably in the media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Microsoft
221 Very Positive mention(s)
46 Positive mention(s)
39 Neutral mention(s)
21 Negative mention(s)
6 Very Negative mention(s)
Positive
Alphabet
112 Very Positive mention(s)
42 Positive mention(s)
38 Neutral mention(s)
14 Negative mention(s)
4 Very Negative mention(s)
Positive

Microsoft has higher earnings, but lower revenue than Alphabet. Alphabet is trading at a lower price-to-earnings ratio than Microsoft, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Microsoft$331.84B10.75$133.75B$17.9626.75
Alphabet$402.84B10.37$132.17B$19.9117.15

Summary

Alphabet beats Microsoft on 11 of the 20 factors compared between the two stocks.

How does Microsoft compare to Alphabet?

Alphabet (NASDAQ:GOOGL) and Microsoft (NASDAQ:MSFT) are related large-cap companies, but which is the superior stock? We will compare the two businesses based on the strength of their institutional ownership, valuation, earnings, media sentiment, analyst recommendations, profitability, risk and dividends.

Alphabet has a net margin of 54.77% compared to Microsoft's net margin of 40.31%. Alphabet's return on equity of 51.32% beat Microsoft's return on equity.

Company Net Margins Return on Equity Return on Assets
Alphabet54.77% 51.32% 35.42%
Microsoft 40.31%31.98%18.70%

Alphabet pays an annual dividend of $0.88 per share and has a dividend yield of 0.3%. Microsoft pays an annual dividend of $3.64 per share and has a dividend yield of 0.8%. Alphabet pays out 4.4% of its earnings in the form of a dividend. Microsoft pays out 20.3% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years. Alphabet has increased its dividend for 1 consecutive years and Microsoft has increased its dividend for 23 consecutive years. Microsoft is clearly the better dividend stock, given its higher yield and longer track record of dividend growth.

In the previous week, Microsoft had 176 more articles in the media than Alphabet. MarketBeat recorded 335 mentions for Microsoft and 159 mentions for Alphabet. Microsoft's average media sentiment score of 1.04 beat Alphabet's score of 0.86 indicating that Microsoft is being referred to more favorably in the news media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Alphabet
101 Very Positive mention(s)
5 Positive mention(s)
34 Neutral mention(s)
16 Negative mention(s)
1 Very Negative mention(s)
Positive
Microsoft
221 Very Positive mention(s)
46 Positive mention(s)
39 Neutral mention(s)
21 Negative mention(s)
6 Very Negative mention(s)
Positive

Alphabet has a beta of 1.24, meaning that its share price is 24% more volatile than the broader market. Comparatively, Microsoft has a beta of 1.1, meaning that its share price is 10% more volatile than the broader market.

Alphabet currently has a consensus target price of $419.86, indicating a potential upside of 22.05%. Microsoft has a consensus target price of $560.27, indicating a potential upside of 16.64%. Given Alphabet's stronger consensus rating and higher possible upside, analysts plainly believe Alphabet is more favorable than Microsoft.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Alphabet
0 Sell rating(s)
5 Hold rating(s)
44 Buy rating(s)
5 Strong Buy rating(s)
3.00
Microsoft
0 Sell rating(s)
5 Hold rating(s)
42 Buy rating(s)
0 Strong Buy rating(s)
2.89

40.0% of Alphabet shares are held by institutional investors. Comparatively, 71.1% of Microsoft shares are held by institutional investors. 11.6% of Alphabet shares are held by company insiders. Comparatively, 0.0% of Microsoft shares are held by company insiders. Strong institutional ownership is an indication that endowments, large money managers and hedge funds believe a stock is poised for long-term growth.

Microsoft has lower revenue, but higher earnings than Alphabet. Alphabet is trading at a lower price-to-earnings ratio than Microsoft, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Alphabet$402.84B10.44$132.17B$19.9117.28
Microsoft$331.84B10.75$133.75B$17.9626.75

Summary

Alphabet beats Microsoft on 12 of the 20 factors compared between the two stocks.

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New MarketBeat Followers Over Time

This chart shows the number of new MarketBeat users adding MSFT and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period.
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Media Sentiment Over Time

This chart shows the average media sentiment of NASDAQ and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.
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MSFT vs. The Competition

MetricMicrosoftSoftware IndustryTechnology SectorNASDAQ Exchange
Market Cap$3.68T$15.80B$30.55B$13.06B
Dividend Yield0.73%3.42%2.72%10.62%
P/E Ratio26.75126.8975.3125.39
Price / Sales10.751,301.78598.2392.34
Price / Cash21.9945.5353.3538.47
Price / Book8.068.628.356.51
Net Income$133.75B$435.62M$679.85M$347.22M
7 Day Performance-4.66%-0.61%0.88%1.27%
1 Month Performance21.97%2.79%4.57%2.72%
1 Year Performance-7.11%5.21%200.06%21.85%

Microsoft Competitors List

CompanyMarketRankShare PriceAnalysts' Price Target1Y Price PerformanceMarket CapRevenueP/E RatioEmployee CountIndicator(s)
MSFT
Microsoft
4.9707 of 5 stars
$480.35
-3.0%
$560.27
+16.6%
-7.7%$3.68T$331.84B26.75223,000
AAPL
Apple
4.4799 of 5 stars
$309.99
-0.3%
$330.44
+6.6%
+32.0%$4.52T$416.16B35.53166,000
AMD
Advanced Micro Devices
3.9999 of 5 stars
$488.84
+1.4%
$542.53
+11.0%
+185.1%$799.35B$34.64B126.0231,000
AMZN
Amazon.com
4.9577 of 5 stars
$273.32
+0.2%
$322.56
+18.0%
+13.1%$2.95T$775.68B21.971,576,000
GOOG
Alphabet
4.8723 of 5 stars
$358.23
-0.5%
$410.09
+14.5%
+66.6%$4.38T$402.84B17.97190,200

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This page (NASDAQ:MSFT) was last updated on 8/18/2026 by MarketBeat.com Staff.
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