Microsoft (MSFT) Competitors

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$379.65 +0.74 (+0.20%)
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$380.17 +0.52 (+0.14%)
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MSFT vs. AAPL, AMD, AMZN, GOOG, and GOOGL

Should you buy Microsoft stock or one of its competitors? MarketBeat compares Microsoft with other companies and stocks that may be similar based on industry, sector, market capitalization, business model, investor interest, or shared news coverage. Companies and stocks commonly compared with Microsoft include Apple (AAPL), Advanced Micro Devices (AMD), Amazon.com (AMZN), Alphabet (GOOG), and Alphabet (GOOGL).

How does Microsoft compare to Apple?

Microsoft (NASDAQ:MSFT) and Apple (NASDAQ:AAPL) are both large-cap computer and technology companies, but which is the superior business? We will contrast the two businesses based on the strength of their profitability, analyst recommendations, institutional ownership, dividends, risk, earnings, media sentiment and valuation.

In the previous week, Microsoft had 1 more articles in the media than Apple. MarketBeat recorded 303 mentions for Microsoft and 302 mentions for Apple. Apple's average media sentiment score of 1.03 beat Microsoft's score of 0.77 indicating that Apple is being referred to more favorably in the news media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Microsoft
170 Very Positive mention(s)
36 Positive mention(s)
57 Neutral mention(s)
33 Negative mention(s)
6 Very Negative mention(s)
Positive
Apple
191 Very Positive mention(s)
33 Positive mention(s)
38 Neutral mention(s)
31 Negative mention(s)
7 Very Negative mention(s)
Positive

Microsoft has a beta of 1.11, suggesting that its stock price is 11% more volatile than the broader market. Comparatively, Apple has a beta of 1.09, suggesting that its stock price is 9% more volatile than the broader market.

Microsoft pays an annual dividend of $3.64 per share and has a dividend yield of 1.0%. Apple pays an annual dividend of $1.08 per share and has a dividend yield of 0.4%. Microsoft pays out 21.7% of its earnings in the form of a dividend. Apple pays out 13.1% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years. Microsoft has increased its dividend for 23 consecutive years and Apple has increased its dividend for 14 consecutive years. Microsoft is clearly the better dividend stock, given its higher yield and longer track record of dividend growth.

Apple has higher revenue and earnings than Microsoft. Microsoft is trading at a lower price-to-earnings ratio than Apple, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Microsoft$281.72B9.96$101.83B$16.8022.49
Apple$451.44B9.68$112.01B$8.2735.98

71.1% of Microsoft shares are held by institutional investors. Comparatively, 67.7% of Apple shares are held by institutional investors. 0.0% of Microsoft shares are held by company insiders. Comparatively, 0.1% of Apple shares are held by company insiders. Strong institutional ownership is an indication that hedge funds, large money managers and endowments believe a stock will outperform the market over the long term.

Microsoft presently has a consensus target price of $561.20, indicating a potential upside of 48.56%. Apple has a consensus target price of $314.59, indicating a potential upside of 5.74%. Given Microsoft's stronger consensus rating and higher possible upside, analysts clearly believe Microsoft is more favorable than Apple.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Microsoft
0 Sell rating(s)
6 Hold rating(s)
41 Buy rating(s)
0 Strong Buy rating(s)
2.87
Apple
1 Sell rating(s)
10 Hold rating(s)
23 Buy rating(s)
1 Strong Buy rating(s)
2.69

Microsoft has a net margin of 39.34% compared to Apple's net margin of 27.15%. Apple's return on equity of 146.69% beat Microsoft's return on equity.

Company Net Margins Return on Equity Return on Assets
Microsoft39.34% 31.94% 18.47%
Apple 27.15%146.69%34.02%

Summary

Microsoft beats Apple on 11 of the 20 factors compared between the two stocks.

How does Microsoft compare to Advanced Micro Devices?

Microsoft (NASDAQ:MSFT) and Advanced Micro Devices (NASDAQ:AMD) are both large-cap computer and technology companies, but which is the better investment? We will compare the two businesses based on the strength of their media sentiment, dividends, risk, analyst recommendations, profitability, institutional ownership, valuation and earnings.

In the previous week, Microsoft had 45 more articles in the media than Advanced Micro Devices. MarketBeat recorded 303 mentions for Microsoft and 258 mentions for Advanced Micro Devices. Advanced Micro Devices' average media sentiment score of 1.13 beat Microsoft's score of 0.77 indicating that Advanced Micro Devices is being referred to more favorably in the news media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Microsoft
170 Very Positive mention(s)
36 Positive mention(s)
57 Neutral mention(s)
33 Negative mention(s)
6 Very Negative mention(s)
Positive
Advanced Micro Devices
193 Very Positive mention(s)
27 Positive mention(s)
22 Neutral mention(s)
14 Negative mention(s)
0 Very Negative mention(s)
Positive

Microsoft presently has a consensus price target of $561.20, indicating a potential upside of 48.56%. Advanced Micro Devices has a consensus price target of $430.68, indicating a potential downside of 19.21%. Given Microsoft's stronger consensus rating and higher possible upside, research analysts plainly believe Microsoft is more favorable than Advanced Micro Devices.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Microsoft
0 Sell rating(s)
6 Hold rating(s)
41 Buy rating(s)
0 Strong Buy rating(s)
2.87
Advanced Micro Devices
1 Sell rating(s)
12 Hold rating(s)
30 Buy rating(s)
1 Strong Buy rating(s)
2.70

71.1% of Microsoft shares are owned by institutional investors. Comparatively, 71.3% of Advanced Micro Devices shares are owned by institutional investors. 0.0% of Microsoft shares are owned by company insiders. Comparatively, 0.5% of Advanced Micro Devices shares are owned by company insiders. Strong institutional ownership is an indication that large money managers, hedge funds and endowments believe a company is poised for long-term growth.

Microsoft has a beta of 1.11, meaning that its share price is 11% more volatile than the broader market. Comparatively, Advanced Micro Devices has a beta of 2.5, meaning that its share price is 150% more volatile than the broader market.

Microsoft has a net margin of 39.34% compared to Advanced Micro Devices' net margin of 13.37%. Microsoft's return on equity of 31.94% beat Advanced Micro Devices' return on equity.

Company Net Margins Return on Equity Return on Assets
Microsoft39.34% 31.94% 18.47%
Advanced Micro Devices 13.37%9.55%7.68%

Microsoft has higher revenue and earnings than Advanced Micro Devices. Microsoft is trading at a lower price-to-earnings ratio than Advanced Micro Devices, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Microsoft$281.72B9.96$101.83B$16.8022.49
Advanced Micro Devices$34.64B25.09$4.34B$3.05174.77

Summary

Microsoft beats Advanced Micro Devices on 10 of the 17 factors compared between the two stocks.

How does Microsoft compare to Amazon.com?

Amazon.com (NASDAQ:AMZN) and Microsoft (NASDAQ:MSFT) are related large-cap companies, but which is the superior stock? We will compare the two businesses based on the strength of their earnings, risk, valuation, profitability, dividends, analyst recommendations, media sentiment and institutional ownership.

Amazon.com currently has a consensus target price of $312.78, suggesting a potential upside of 28.59%. Microsoft has a consensus target price of $561.20, suggesting a potential upside of 48.56%. Given Microsoft's higher possible upside, analysts clearly believe Microsoft is more favorable than Amazon.com.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Amazon.com
0 Sell rating(s)
3 Hold rating(s)
57 Buy rating(s)
0 Strong Buy rating(s)
2.95
Microsoft
0 Sell rating(s)
6 Hold rating(s)
41 Buy rating(s)
0 Strong Buy rating(s)
2.87

Amazon.com has a beta of 1.44, suggesting that its share price is 44% more volatile than the broader market. Comparatively, Microsoft has a beta of 1.11, suggesting that its share price is 11% more volatile than the broader market.

Microsoft has a net margin of 39.34% compared to Amazon.com's net margin of 12.22%. Microsoft's return on equity of 31.94% beat Amazon.com's return on equity.

Company Net Margins Return on Equity Return on Assets
Amazon.com12.22% 19.92% 9.86%
Microsoft 39.34%31.94%18.47%

Microsoft has lower revenue, but higher earnings than Amazon.com. Microsoft is trading at a lower price-to-earnings ratio than Amazon.com, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Amazon.com$716.92B3.65$77.67B$8.3629.10
Microsoft$281.72B9.96$101.83B$16.8022.49

In the previous week, Amazon.com had 25 more articles in the media than Microsoft. MarketBeat recorded 328 mentions for Amazon.com and 303 mentions for Microsoft. Amazon.com's average media sentiment score of 0.97 beat Microsoft's score of 0.77 indicating that Amazon.com is being referred to more favorably in the media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Amazon.com
213 Very Positive mention(s)
55 Positive mention(s)
36 Neutral mention(s)
17 Negative mention(s)
5 Very Negative mention(s)
Positive
Microsoft
170 Very Positive mention(s)
36 Positive mention(s)
57 Neutral mention(s)
33 Negative mention(s)
6 Very Negative mention(s)
Positive

72.2% of Amazon.com shares are owned by institutional investors. Comparatively, 71.1% of Microsoft shares are owned by institutional investors. 8.9% of Amazon.com shares are owned by company insiders. Comparatively, 0.0% of Microsoft shares are owned by company insiders. Strong institutional ownership is an indication that hedge funds, endowments and large money managers believe a stock is poised for long-term growth.

Summary

Amazon.com beats Microsoft on 9 of the 16 factors compared between the two stocks.

How does Microsoft compare to Alphabet?

Microsoft (NASDAQ:MSFT) and Alphabet (NASDAQ:GOOG) are both large-cap computer and technology companies, but which is the better stock? We will contrast the two businesses based on the strength of their media sentiment, analyst recommendations, earnings, dividends, profitability, institutional ownership, risk and valuation.

Alphabet has higher revenue and earnings than Microsoft. Microsoft is trading at a lower price-to-earnings ratio than Alphabet, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Microsoft$281.72B9.96$101.83B$16.8022.49
Alphabet$402.84B11.04$132.17B$13.1127.99

Microsoft has a beta of 1.11, meaning that its stock price is 11% more volatile than the broader market. Comparatively, Alphabet has a beta of 1.22, meaning that its stock price is 22% more volatile than the broader market.

Microsoft pays an annual dividend of $3.64 per share and has a dividend yield of 1.0%. Alphabet pays an annual dividend of $0.88 per share and has a dividend yield of 0.2%. Microsoft pays out 21.7% of its earnings in the form of a dividend. Alphabet pays out 6.7% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years. Microsoft has raised its dividend for 23 consecutive years and Alphabet has raised its dividend for 1 consecutive years. Microsoft is clearly the better dividend stock, given its higher yield and longer track record of dividend growth.

Microsoft presently has a consensus price target of $561.20, indicating a potential upside of 48.56%. Alphabet has a consensus price target of $376.78, indicating a potential upside of 2.68%. Given Microsoft's higher possible upside, analysts plainly believe Microsoft is more favorable than Alphabet.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Microsoft
0 Sell rating(s)
6 Hold rating(s)
41 Buy rating(s)
0 Strong Buy rating(s)
2.87
Alphabet
0 Sell rating(s)
4 Hold rating(s)
29 Buy rating(s)
5 Strong Buy rating(s)
3.03

71.1% of Microsoft shares are owned by institutional investors. Comparatively, 27.3% of Alphabet shares are owned by institutional investors. 0.0% of Microsoft shares are owned by company insiders. Comparatively, 13.0% of Alphabet shares are owned by company insiders. Strong institutional ownership is an indication that endowments, hedge funds and large money managers believe a stock will outperform the market over the long term.

Microsoft has a net margin of 39.34% compared to Alphabet's net margin of 37.92%. Alphabet's return on equity of 38.99% beat Microsoft's return on equity.

Company Net Margins Return on Equity Return on Assets
Microsoft39.34% 31.94% 18.47%
Alphabet 37.92%38.99%27.41%

In the previous week, Microsoft had 118 more articles in the media than Alphabet. MarketBeat recorded 303 mentions for Microsoft and 185 mentions for Alphabet. Alphabet's average media sentiment score of 0.91 beat Microsoft's score of 0.77 indicating that Alphabet is being referred to more favorably in the news media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Microsoft
170 Very Positive mention(s)
36 Positive mention(s)
57 Neutral mention(s)
33 Negative mention(s)
6 Very Negative mention(s)
Positive
Alphabet
128 Very Positive mention(s)
11 Positive mention(s)
29 Neutral mention(s)
15 Negative mention(s)
2 Very Negative mention(s)
Positive

Summary

Alphabet beats Microsoft on 12 of the 20 factors compared between the two stocks.

How does Microsoft compare to Alphabet?

Alphabet (NASDAQ:GOOGL) and Microsoft (NASDAQ:MSFT) are both large-cap computer and technology companies, but which is the better investment? We will contrast the two businesses based on the strength of their earnings, profitability, dividends, risk, valuation, analyst recommendations, media sentiment and institutional ownership.

40.0% of Alphabet shares are held by institutional investors. Comparatively, 71.1% of Microsoft shares are held by institutional investors. 11.6% of Alphabet shares are held by insiders. Comparatively, 0.0% of Microsoft shares are held by insiders. Strong institutional ownership is an indication that large money managers, hedge funds and endowments believe a company is poised for long-term growth.

Alphabet has higher revenue and earnings than Microsoft. Microsoft is trading at a lower price-to-earnings ratio than Alphabet, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Alphabet$402.84B11.08$132.17B$13.1128.10
Microsoft$281.72B9.96$101.83B$16.8022.49

Microsoft has a net margin of 39.34% compared to Alphabet's net margin of 37.92%. Alphabet's return on equity of 38.99% beat Microsoft's return on equity.

Company Net Margins Return on Equity Return on Assets
Alphabet37.92% 38.99% 27.41%
Microsoft 39.34%31.94%18.47%

Alphabet has a beta of 1.23, meaning that its share price is 23% more volatile than the broader market. Comparatively, Microsoft has a beta of 1.11, meaning that its share price is 11% more volatile than the broader market.

Alphabet presently has a consensus target price of $413.13, indicating a potential upside of 12.13%. Microsoft has a consensus target price of $561.20, indicating a potential upside of 48.56%. Given Microsoft's higher possible upside, analysts clearly believe Microsoft is more favorable than Alphabet.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Alphabet
0 Sell rating(s)
5 Hold rating(s)
47 Buy rating(s)
2 Strong Buy rating(s)
2.94
Microsoft
0 Sell rating(s)
6 Hold rating(s)
41 Buy rating(s)
0 Strong Buy rating(s)
2.87

In the previous week, Microsoft had 105 more articles in the media than Alphabet. MarketBeat recorded 303 mentions for Microsoft and 198 mentions for Alphabet. Alphabet's average media sentiment score of 1.15 beat Microsoft's score of 0.77 indicating that Alphabet is being referred to more favorably in the media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Alphabet
153 Very Positive mention(s)
4 Positive mention(s)
26 Neutral mention(s)
13 Negative mention(s)
2 Very Negative mention(s)
Positive
Microsoft
170 Very Positive mention(s)
36 Positive mention(s)
57 Neutral mention(s)
33 Negative mention(s)
6 Very Negative mention(s)
Positive

Alphabet pays an annual dividend of $0.88 per share and has a dividend yield of 0.2%. Microsoft pays an annual dividend of $3.64 per share and has a dividend yield of 1.0%. Alphabet pays out 6.7% of its earnings in the form of a dividend. Microsoft pays out 21.7% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years. Alphabet has raised its dividend for 1 consecutive years and Microsoft has raised its dividend for 23 consecutive years. Microsoft is clearly the better dividend stock, given its higher yield and longer track record of dividend growth.

Summary

Alphabet beats Microsoft on 13 of the 20 factors compared between the two stocks.

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New MarketBeat Followers Over Time

This chart shows the number of new MarketBeat users adding MSFT and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period.
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Media Sentiment Over Time

This chart shows the average media sentiment of NASDAQ and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.
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MSFT vs. The Competition

MetricMicrosoftCOMP IndustryComputer SectorNASDAQ Exchange
Market Cap$2.81T$132.36B$39.68B$12.56B
Dividend Yield0.92%2.05%3.16%5.69%
P/E Ratio22.4819.7981.0124.39
Price / Sales9.96103.00629.15123.61
Price / Cash21.5316.6948.4855.48
Price / Book8.1731.589.726.58
Net Income$101.83B$5.27B$1.07B$337.29M
7 Day Performance-3.22%-4.31%0.38%0.44%
1 Month Performance-10.81%-5.39%6.25%4.31%
1 Year Performance-21.34%-21.45%161.91%30.81%

Microsoft Competitors List

CompanyMarketRankShare PriceAnalysts' Price Target1Y Price PerformanceMarket CapRevenueP/E RatioEmployee CountIndicator(s)
MSFT
Microsoft
4.9684 of 5 stars
$379.65
+0.2%
$561.20
+47.8%
-20.7%$2.82T$281.72B22.60228,000
AAPL
Apple
4.5598 of 5 stars
$299.60
+1.1%
$314.59
+5.0%
+51.3%$4.40T$416.16B36.21166,000
AMD
Advanced Micro Devices
3.5039 of 5 stars
$520.14
-5.0%
$428.65
-17.6%
+303.2%$848.79B$34.64B170.6731,000
AMZN
Amazon.com
4.9436 of 5 stars
$246.20
+0.1%
$312.78
+27.0%
+10.5%$2.65T$716.92B29.461,576,000
GOOG
Alphabet
3.8417 of 5 stars
$368.23
+0.3%
$376.78
+2.3%
+104.3%$4.46T$402.84B28.10190,200

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This page (NASDAQ:MSFT) was last updated on 6/18/2026 by MarketBeat.com Staff.
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