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Microsoft (MSFT) Competitors

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$393.35 +4.25 (+1.09%)
Closing price 07/28/2026 04:00 PM Eastern
Extended Trading
$393.85 +0.50 (+0.13%)
As of 07/28/2026 05:05 PM Eastern
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MSFT vs. AAPL, AMD, AMZN, GOOG, and GOOGL

Should you buy Microsoft stock or one of its competitors? MarketBeat compares Microsoft with other companies and stocks that may be similar based on industry, sector, market capitalization, business model, investor interest, or shared news coverage. Companies and stocks commonly compared with Microsoft include Apple (AAPL), Advanced Micro Devices (AMD), Amazon.com (AMZN), Alphabet (GOOG), and Alphabet (GOOGL).

How does Microsoft compare to Apple?

Apple (NASDAQ:AAPL) and Microsoft (NASDAQ:MSFT) are both large-cap computer and technology companies, but which is the better stock? We will contrast the two companies based on the strength of their dividends, institutional ownership, valuation, analyst recommendations, media sentiment, risk, earnings and profitability.

67.7% of Apple shares are held by institutional investors. Comparatively, 71.1% of Microsoft shares are held by institutional investors. 0.1% of Apple shares are held by company insiders. Comparatively, 0.0% of Microsoft shares are held by company insiders. Strong institutional ownership is an indication that hedge funds, endowments and large money managers believe a company is poised for long-term growth.

Apple has higher revenue and earnings than Microsoft. Microsoft is trading at a lower price-to-earnings ratio than Apple, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Apple$416.16B12.00$112.01B$8.2741.12
Microsoft$281.72B10.37$101.83B$16.8023.41

Apple presently has a consensus target price of $327.40, suggesting a potential downside of 3.73%. Microsoft has a consensus target price of $554.73, suggesting a potential upside of 41.03%. Given Microsoft's stronger consensus rating and higher probable upside, analysts clearly believe Microsoft is more favorable than Apple.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Apple
2 Sell rating(s)
9 Hold rating(s)
23 Buy rating(s)
1 Strong Buy rating(s)
2.66
Microsoft
0 Sell rating(s)
6 Hold rating(s)
42 Buy rating(s)
0 Strong Buy rating(s)
2.88

Apple has a beta of 1.1, indicating that its stock price is 10% more volatile than the broader market. Comparatively, Microsoft has a beta of 1.13, indicating that its stock price is 13% more volatile than the broader market.

In the previous week, Apple had 13 more articles in the media than Microsoft. MarketBeat recorded 345 mentions for Apple and 332 mentions for Microsoft. Apple's average media sentiment score of 0.85 beat Microsoft's score of 0.67 indicating that Apple is being referred to more favorably in the media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Apple
206 Very Positive mention(s)
46 Positive mention(s)
58 Neutral mention(s)
18 Negative mention(s)
15 Very Negative mention(s)
Positive
Microsoft
166 Very Positive mention(s)
38 Positive mention(s)
70 Neutral mention(s)
42 Negative mention(s)
12 Very Negative mention(s)
Positive

Microsoft has a net margin of 39.34% compared to Apple's net margin of 27.15%. Apple's return on equity of 146.69% beat Microsoft's return on equity.

Company Net Margins Return on Equity Return on Assets
Apple27.15% 146.69% 34.02%
Microsoft 39.34%31.94%18.47%

Apple pays an annual dividend of $1.08 per share and has a dividend yield of 0.3%. Microsoft pays an annual dividend of $3.64 per share and has a dividend yield of 0.9%. Apple pays out 13.1% of its earnings in the form of a dividend. Microsoft pays out 21.7% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years. Apple has increased its dividend for 14 consecutive years and Microsoft has increased its dividend for 23 consecutive years. Microsoft is clearly the better dividend stock, given its higher yield and longer track record of dividend growth.

Summary

Apple beats Microsoft on 11 of the 20 factors compared between the two stocks.

How does Microsoft compare to Advanced Micro Devices?

Advanced Micro Devices (NASDAQ:AMD) and Microsoft (NASDAQ:MSFT) are both large-cap computer and technology companies, but which is the better investment? We will compare the two businesses based on the strength of their media sentiment, profitability, risk, institutional ownership, earnings, analyst recommendations, valuation and dividends.

71.3% of Advanced Micro Devices shares are held by institutional investors. Comparatively, 71.1% of Microsoft shares are held by institutional investors. 0.5% of Advanced Micro Devices shares are held by company insiders. Comparatively, 0.0% of Microsoft shares are held by company insiders. Strong institutional ownership is an indication that hedge funds, endowments and large money managers believe a stock is poised for long-term growth.

In the previous week, Microsoft had 60 more articles in the media than Advanced Micro Devices. MarketBeat recorded 332 mentions for Microsoft and 272 mentions for Advanced Micro Devices. Advanced Micro Devices' average media sentiment score of 0.81 beat Microsoft's score of 0.67 indicating that Advanced Micro Devices is being referred to more favorably in the media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Advanced Micro Devices
146 Very Positive mention(s)
49 Positive mention(s)
51 Neutral mention(s)
15 Negative mention(s)
7 Very Negative mention(s)
Positive
Microsoft
166 Very Positive mention(s)
38 Positive mention(s)
70 Neutral mention(s)
42 Negative mention(s)
12 Very Negative mention(s)
Positive

Advanced Micro Devices has a beta of 2.47, meaning that its stock price is 147% more volatile than the broader market. Comparatively, Microsoft has a beta of 1.13, meaning that its stock price is 13% more volatile than the broader market.

Advanced Micro Devices currently has a consensus price target of $528.11, indicating a potential upside of 16.16%. Microsoft has a consensus price target of $554.73, indicating a potential upside of 41.03%. Given Microsoft's stronger consensus rating and higher possible upside, analysts plainly believe Microsoft is more favorable than Advanced Micro Devices.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Advanced Micro Devices
1 Sell rating(s)
11 Hold rating(s)
30 Buy rating(s)
2 Strong Buy rating(s)
2.75
Microsoft
0 Sell rating(s)
6 Hold rating(s)
42 Buy rating(s)
0 Strong Buy rating(s)
2.88

Microsoft has a net margin of 39.34% compared to Advanced Micro Devices' net margin of 13.37%. Microsoft's return on equity of 31.94% beat Advanced Micro Devices' return on equity.

Company Net Margins Return on Equity Return on Assets
Advanced Micro Devices13.37% 9.55% 7.68%
Microsoft 39.34%31.94%18.47%

Microsoft has higher revenue and earnings than Advanced Micro Devices. Microsoft is trading at a lower price-to-earnings ratio than Advanced Micro Devices, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Advanced Micro Devices$34.64B21.40$4.34B$3.05149.06
Microsoft$281.72B10.37$101.83B$16.8023.41

Summary

Microsoft beats Advanced Micro Devices on 10 of the 17 factors compared between the two stocks.

How does Microsoft compare to Amazon.com?

Amazon.com (NASDAQ:AMZN) and Microsoft (NASDAQ:MSFT) are related large-cap companies, but which is the superior business? We will contrast the two companies based on the strength of their risk, earnings, media sentiment, profitability, analyst recommendations, institutional ownership, valuation and dividends.

Amazon.com presently has a consensus target price of $313.43, indicating a potential upside of 35.77%. Microsoft has a consensus target price of $554.73, indicating a potential upside of 41.03%. Given Microsoft's higher possible upside, analysts plainly believe Microsoft is more favorable than Amazon.com.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Amazon.com
0 Sell rating(s)
3 Hold rating(s)
57 Buy rating(s)
0 Strong Buy rating(s)
2.95
Microsoft
0 Sell rating(s)
6 Hold rating(s)
42 Buy rating(s)
0 Strong Buy rating(s)
2.88

Amazon.com has a beta of 1.46, indicating that its share price is 46% more volatile than the broader market. Comparatively, Microsoft has a beta of 1.13, indicating that its share price is 13% more volatile than the broader market.

72.2% of Amazon.com shares are owned by institutional investors. Comparatively, 71.1% of Microsoft shares are owned by institutional investors. 8.9% of Amazon.com shares are owned by insiders. Comparatively, 0.0% of Microsoft shares are owned by insiders. Strong institutional ownership is an indication that large money managers, endowments and hedge funds believe a stock is poised for long-term growth.

In the previous week, Microsoft had 25 more articles in the media than Amazon.com. MarketBeat recorded 332 mentions for Microsoft and 307 mentions for Amazon.com. Amazon.com's average media sentiment score of 0.68 beat Microsoft's score of 0.67 indicating that Amazon.com is being referred to more favorably in the media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Amazon.com
155 Very Positive mention(s)
62 Positive mention(s)
44 Neutral mention(s)
35 Negative mention(s)
8 Very Negative mention(s)
Positive
Microsoft
166 Very Positive mention(s)
38 Positive mention(s)
70 Neutral mention(s)
42 Negative mention(s)
12 Very Negative mention(s)
Positive

Microsoft has a net margin of 39.34% compared to Amazon.com's net margin of 12.22%. Microsoft's return on equity of 31.94% beat Amazon.com's return on equity.

Company Net Margins Return on Equity Return on Assets
Amazon.com12.22% 19.92% 9.86%
Microsoft 39.34%31.94%18.47%

Microsoft has lower revenue, but higher earnings than Amazon.com. Microsoft is trading at a lower price-to-earnings ratio than Amazon.com, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Amazon.com$716.92B3.46$77.67B$8.3627.61
Microsoft$281.72B10.37$101.83B$16.8023.41

Summary

Amazon.com and Microsoft tied by winning 8 of the 16 factors compared between the two stocks.

How does Microsoft compare to Alphabet?

Microsoft (NASDAQ:MSFT) and Alphabet (NASDAQ:GOOG) are both large-cap computer and technology companies, but which is the better investment? We will contrast the two companies based on the strength of their profitability, media sentiment, earnings, dividends, analyst recommendations, risk, valuation and institutional ownership.

In the previous week, Alphabet had 57 more articles in the media than Microsoft. MarketBeat recorded 389 mentions for Alphabet and 332 mentions for Microsoft. Microsoft's average media sentiment score of 0.67 beat Alphabet's score of 0.60 indicating that Microsoft is being referred to more favorably in the media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Microsoft
166 Very Positive mention(s)
38 Positive mention(s)
70 Neutral mention(s)
42 Negative mention(s)
12 Very Negative mention(s)
Positive
Alphabet
200 Very Positive mention(s)
31 Positive mention(s)
62 Neutral mention(s)
62 Negative mention(s)
12 Very Negative mention(s)
Positive

Microsoft pays an annual dividend of $3.64 per share and has a dividend yield of 0.9%. Alphabet pays an annual dividend of $0.88 per share and has a dividend yield of 0.3%. Microsoft pays out 21.7% of its earnings in the form of a dividend. Alphabet pays out 4.4% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years. Microsoft has increased its dividend for 23 consecutive years and Alphabet has increased its dividend for 1 consecutive years. Microsoft is clearly the better dividend stock, given its higher yield and longer track record of dividend growth.

Alphabet has a net margin of 54.77% compared to Microsoft's net margin of 39.34%. Alphabet's return on equity of 51.32% beat Microsoft's return on equity.

Company Net Margins Return on Equity Return on Assets
Microsoft39.34% 31.94% 18.47%
Alphabet 54.77%51.32%35.42%

71.1% of Microsoft shares are held by institutional investors. Comparatively, 27.3% of Alphabet shares are held by institutional investors. 0.0% of Microsoft shares are held by company insiders. Comparatively, 13.0% of Alphabet shares are held by company insiders. Strong institutional ownership is an indication that large money managers, hedge funds and endowments believe a stock will outperform the market over the long term.

Alphabet has higher revenue and earnings than Microsoft. Alphabet is trading at a lower price-to-earnings ratio than Microsoft, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Microsoft$281.72B10.37$101.83B$16.8023.41
Alphabet$402.84B10.00$132.17B$19.9116.71

Microsoft has a beta of 1.13, meaning that its share price is 13% more volatile than the broader market. Comparatively, Alphabet has a beta of 1.23, meaning that its share price is 23% more volatile than the broader market.

Microsoft presently has a consensus price target of $554.73, suggesting a potential upside of 41.03%. Alphabet has a consensus price target of $410.09, suggesting a potential upside of 23.30%. Given Microsoft's higher possible upside, equities analysts plainly believe Microsoft is more favorable than Alphabet.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Microsoft
0 Sell rating(s)
6 Hold rating(s)
42 Buy rating(s)
0 Strong Buy rating(s)
2.88
Alphabet
0 Sell rating(s)
3 Hold rating(s)
29 Buy rating(s)
7 Strong Buy rating(s)
3.10

Summary

Alphabet beats Microsoft on 12 of the 20 factors compared between the two stocks.

How does Microsoft compare to Alphabet?

Microsoft (NASDAQ:MSFT) and Alphabet (NASDAQ:GOOGL) are both large-cap computer and technology companies, but which is the better stock? We will contrast the two companies based on the strength of their valuation, risk, earnings, institutional ownership, media sentiment, profitability, dividends and analyst recommendations.

Microsoft presently has a consensus price target of $554.73, indicating a potential upside of 41.03%. Alphabet has a consensus price target of $419.86, indicating a potential upside of 25.82%. Given Microsoft's higher possible upside, equities research analysts plainly believe Microsoft is more favorable than Alphabet.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Microsoft
0 Sell rating(s)
6 Hold rating(s)
42 Buy rating(s)
0 Strong Buy rating(s)
2.88
Alphabet
0 Sell rating(s)
4 Hold rating(s)
44 Buy rating(s)
6 Strong Buy rating(s)
3.04

71.1% of Microsoft shares are held by institutional investors. Comparatively, 40.0% of Alphabet shares are held by institutional investors. 0.0% of Microsoft shares are held by company insiders. Comparatively, 11.6% of Alphabet shares are held by company insiders. Strong institutional ownership is an indication that endowments, hedge funds and large money managers believe a stock will outperform the market over the long term.

Microsoft has a beta of 1.13, meaning that its stock price is 13% more volatile than the broader market. Comparatively, Alphabet has a beta of 1.24, meaning that its stock price is 24% more volatile than the broader market.

In the previous week, Microsoft had 29 more articles in the media than Alphabet. MarketBeat recorded 332 mentions for Microsoft and 303 mentions for Alphabet. Microsoft's average media sentiment score of 0.67 beat Alphabet's score of 0.55 indicating that Microsoft is being referred to more favorably in the media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Microsoft
166 Very Positive mention(s)
38 Positive mention(s)
70 Neutral mention(s)
42 Negative mention(s)
12 Very Negative mention(s)
Positive
Alphabet
155 Very Positive mention(s)
16 Positive mention(s)
58 Neutral mention(s)
53 Negative mention(s)
6 Very Negative mention(s)
Positive

Alphabet has a net margin of 54.77% compared to Microsoft's net margin of 39.34%. Alphabet's return on equity of 51.32% beat Microsoft's return on equity.

Company Net Margins Return on Equity Return on Assets
Microsoft39.34% 31.94% 18.47%
Alphabet 54.77%51.32%35.42%

Microsoft pays an annual dividend of $3.64 per share and has a dividend yield of 0.9%. Alphabet pays an annual dividend of $0.88 per share and has a dividend yield of 0.3%. Microsoft pays out 21.7% of its earnings in the form of a dividend. Alphabet pays out 4.4% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years. Microsoft has increased its dividend for 23 consecutive years and Alphabet has increased its dividend for 1 consecutive years. Microsoft is clearly the better dividend stock, given its higher yield and longer track record of dividend growth.

Alphabet has higher revenue and earnings than Microsoft. Alphabet is trading at a lower price-to-earnings ratio than Microsoft, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Microsoft$281.72B10.37$101.83B$16.8023.41
Alphabet$402.84B10.04$132.17B$19.9116.76

Summary

Alphabet beats Microsoft on 12 of the 20 factors compared between the two stocks.

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New MarketBeat Followers Over Time

This chart shows the number of new MarketBeat users adding MSFT and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period.
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Media Sentiment Over Time

This chart shows the average media sentiment of NASDAQ and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.
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MSFT vs. The Competition

MetricMicrosoftCOMP IndustryComputer SectorNASDAQ Exchange
Market Cap$2.89T$130.50B$37.14B$12.19B
Dividend Yield0.94%2.00%3.17%8.55%
P/E Ratio23.4121.5875.8023.75
Price / Sales10.374.44596.2187.89
Price / Cash21.2716.8843.6959.05
Price / Book8.5130.038.956.06
Net Income$101.83B$5.27B$1.08B$336.44M
7 Day Performance0.77%4.92%-1.01%-1.50%
1 Month Performance6.72%5.53%-3.92%-4.62%
1 Year Performance-23.26%-22.16%132.54%15.02%

Microsoft Competitors List

CompanyMarketRankShare PriceAnalysts' Price Target1Y Price PerformanceMarket CapRevenueP/E RatioEmployee CountIndicator(s)
MSFT
Microsoft
4.9451 of 5 stars
$393.35
+1.1%
$554.73
+41.0%
-23.2%$2.89T$281.72B23.41228,000
AAPL
Apple
4.013 of 5 stars
$328.19
+0.5%
$322.43
-1.8%
+58.9%$4.82T$416.16B39.69166,000
AMD
Advanced Micro Devices
4.3704 of 5 stars
$541.31
+7.5%
$468.65
-13.4%
+161.8%$882.66B$37.45B177.4831,000
AMZN
Amazon.com
4.7796 of 5 stars
$248.21
-0.7%
$312.91
+26.1%
-0.8%$2.67T$716.92B29.681,576,000
GOOG
Alphabet
4.7915 of 5 stars
$348.23
-0.9%
$383.44
+10.1%
+72.0%$4.22T$422.50B26.56190,200

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This page (NASDAQ:MSFT) was last updated on 7/29/2026 by MarketBeat.com Staff.
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