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Microsoft (MSFT) Competitors

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$521.08 -12.08 (-2.27%)
As of 01:09 PM Eastern
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MSFT vs. AAPL, AMD, AMZN, GOOG, and GOOGL

Should you buy Microsoft stock or one of its competitors? Microsoft's main competitors and comparable companies include Apple (AAPL), Advanced Micro Devices (AMD), Amazon.com (AMZN), Alphabet (GOOG), and Alphabet (GOOGL). Companies are selected based on similarities in market, industry, and size.

How does Microsoft compare to Apple?

Microsoft (NASDAQ:MSFT) and Apple (NASDAQ:AAPL) are both large-cap technology companies, but which is the better stock? We will contrast the two businesses based on the strength of their risk, earnings, media sentiment, valuation, institutional ownership, dividends, analyst recommendations and profitability.

Microsoft pays an annual dividend of $3.64 per share and has a dividend yield of 0.7%. Apple pays an annual dividend of $1.08 per share and has a dividend yield of 0.3%. Microsoft pays out 19.0% of its earnings in the form of a dividend. Apple pays out 12.0% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years. Microsoft has increased its dividend for 23 consecutive years and Apple has increased its dividend for 14 consecutive years. Microsoft is clearly the better dividend stock, given its higher yield and longer track record of dividend growth.

Microsoft has a beta of 1.05, indicating that its stock price is 5% more volatile than the broader market. Comparatively, Apple has a beta of 1.07, indicating that its stock price is 7% more volatile than the broader market.

71.1% of Microsoft shares are owned by institutional investors. Comparatively, 67.7% of Apple shares are owned by institutional investors. 0.0% of Microsoft shares are owned by company insiders. Comparatively, 0.1% of Apple shares are owned by company insiders. Strong institutional ownership is an indication that hedge funds, endowments and large money managers believe a company is poised for long-term growth.

In the previous week, Apple had 4 more articles in the media than Microsoft. MarketBeat recorded 301 mentions for Apple and 297 mentions for Microsoft. Microsoft's average media sentiment score of 0.78 beat Apple's score of 0.48 indicating that Microsoft is being referred to more favorably in the media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Microsoft
161 Very Positive mention(s)
32 Positive mention(s)
43 Neutral mention(s)
38 Negative mention(s)
13 Very Negative mention(s)
Positive
Apple
139 Very Positive mention(s)
43 Positive mention(s)
54 Neutral mention(s)
41 Negative mention(s)
12 Very Negative mention(s)
Neutral

Microsoft has a net margin of 41.17% compared to Apple's net margin of 27.60%. Apple's return on equity of 125.35% beat Microsoft's return on equity.

Company Net Margins Return on Equity Return on Assets
Microsoft41.17% 31.28% 18.55%
Apple 27.60%125.35%33.76%

Microsoft has higher earnings, but lower revenue than Apple. Microsoft is trading at a lower price-to-earnings ratio than Apple, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Microsoft$331.84B11.93$133.75B$19.1627.83
Apple$478.83B10.58$132.18B$8.9738.86

Microsoft presently has a consensus target price of $609.54, indicating a potential upside of 14.33%. Apple has a consensus target price of $343.74, indicating a potential downside of 1.38%. Given Microsoft's stronger consensus rating and higher probable upside, equities analysts clearly believe Microsoft is more favorable than Apple.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Microsoft
0 Sell rating(s)
4 Hold rating(s)
46 Buy rating(s)
1 Strong Buy rating(s)
2.94
Apple
4 Sell rating(s)
13 Hold rating(s)
24 Buy rating(s)
2 Strong Buy rating(s)
2.56

Summary

Microsoft beats Apple on 11 of the 20 factors compared between the two stocks.

How does Microsoft compare to Advanced Micro Devices?

Microsoft (NASDAQ:MSFT) and Advanced Micro Devices (NASDAQ:AMD) are both large-cap technology companies, but which is the superior investment? We will compare the two companies based on the strength of their valuation, earnings, media sentiment, institutional ownership, analyst recommendations, profitability, dividends and risk.

In the previous week, Advanced Micro Devices had 14 more articles in the media than Microsoft. MarketBeat recorded 311 mentions for Advanced Micro Devices and 297 mentions for Microsoft. Microsoft's average media sentiment score of 0.78 beat Advanced Micro Devices' score of 0.61 indicating that Microsoft is being referred to more favorably in the media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Microsoft
161 Very Positive mention(s)
32 Positive mention(s)
43 Neutral mention(s)
38 Negative mention(s)
13 Very Negative mention(s)
Positive
Advanced Micro Devices
133 Very Positive mention(s)
53 Positive mention(s)
57 Neutral mention(s)
36 Negative mention(s)
18 Very Negative mention(s)
Positive

Microsoft has a net margin of 41.17% compared to Advanced Micro Devices' net margin of 16.77%. Microsoft's return on equity of 31.28% beat Advanced Micro Devices' return on equity.

Company Net Margins Return on Equity Return on Assets
Microsoft41.17% 31.28% 18.55%
Advanced Micro Devices 16.77%14.15%11.08%

Microsoft has a beta of 1.05, indicating that its stock price is 5% more volatile than the broader market. Comparatively, Advanced Micro Devices has a beta of 2.49, indicating that its stock price is 149% more volatile than the broader market.

71.1% of Microsoft shares are held by institutional investors. Comparatively, 71.3% of Advanced Micro Devices shares are held by institutional investors. 0.0% of Microsoft shares are held by company insiders. Comparatively, 0.5% of Advanced Micro Devices shares are held by company insiders. Strong institutional ownership is an indication that large money managers, hedge funds and endowments believe a stock is poised for long-term growth.

Microsoft has higher revenue and earnings than Advanced Micro Devices. Microsoft is trading at a lower price-to-earnings ratio than Advanced Micro Devices, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Microsoft$331.84B11.93$133.75B$19.1627.83
Advanced Micro Devices$34.64B24.39$4.34B$4.60112.00

Microsoft presently has a consensus target price of $609.54, indicating a potential upside of 14.33%. Advanced Micro Devices has a consensus target price of $642.47, indicating a potential upside of 24.70%. Given Advanced Micro Devices' higher possible upside, analysts clearly believe Advanced Micro Devices is more favorable than Microsoft.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Microsoft
0 Sell rating(s)
4 Hold rating(s)
46 Buy rating(s)
1 Strong Buy rating(s)
2.94
Advanced Micro Devices
1 Sell rating(s)
8 Hold rating(s)
31 Buy rating(s)
3 Strong Buy rating(s)
2.84

Summary

Microsoft beats Advanced Micro Devices on 9 of the 17 factors compared between the two stocks.

How does Microsoft compare to Amazon.com?

Amazon.com (NASDAQ:AMZN) and Microsoft (NASDAQ:MSFT) are related large-cap companies, but which is the superior stock? We will contrast the two businesses based on the strength of their risk, media sentiment, profitability, institutional ownership, valuation, earnings, analyst recommendations and dividends.

Amazon.com has a beta of 1.49, meaning that its stock price is 49% more volatile than the broader market. Comparatively, Microsoft has a beta of 1.05, meaning that its stock price is 5% more volatile than the broader market.

Amazon.com presently has a consensus price target of $321.74, indicating a potential upside of 18.78%. Microsoft has a consensus price target of $609.54, indicating a potential upside of 14.33%. Given Amazon.com's stronger consensus rating and higher probable upside, analysts plainly believe Amazon.com is more favorable than Microsoft.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Amazon.com
0 Sell rating(s)
3 Hold rating(s)
55 Buy rating(s)
2 Strong Buy rating(s)
2.98
Microsoft
0 Sell rating(s)
4 Hold rating(s)
46 Buy rating(s)
1 Strong Buy rating(s)
2.94

In the previous week, Amazon.com had 10 more articles in the media than Microsoft. MarketBeat recorded 307 mentions for Amazon.com and 297 mentions for Microsoft. Amazon.com's average media sentiment score of 0.89 beat Microsoft's score of 0.78 indicating that Amazon.com is being referred to more favorably in the media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Amazon.com
176 Very Positive mention(s)
64 Positive mention(s)
35 Neutral mention(s)
26 Negative mention(s)
4 Very Negative mention(s)
Positive
Microsoft
161 Very Positive mention(s)
32 Positive mention(s)
43 Neutral mention(s)
38 Negative mention(s)
13 Very Negative mention(s)
Positive

Microsoft has lower revenue, but higher earnings than Amazon.com. Amazon.com is trading at a lower price-to-earnings ratio than Microsoft, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Amazon.com$716.92B4.09$77.67B$12.3721.90
Microsoft$331.84B11.93$133.75B$19.1627.83

72.2% of Amazon.com shares are owned by institutional investors. Comparatively, 71.1% of Microsoft shares are owned by institutional investors. 8.9% of Amazon.com shares are owned by insiders. Comparatively, 0.0% of Microsoft shares are owned by insiders. Strong institutional ownership is an indication that endowments, hedge funds and large money managers believe a company is poised for long-term growth.

Microsoft has a net margin of 41.17% compared to Amazon.com's net margin of 16.90%. Microsoft's return on equity of 31.28% beat Amazon.com's return on equity.

Company Net Margins Return on Equity Return on Assets
Amazon.com16.90% 15.72% 7.79%
Microsoft 41.17%31.28%18.55%

Summary

Amazon.com beats Microsoft on 11 of the 17 factors compared between the two stocks.

How does Microsoft compare to Alphabet?

Microsoft (NASDAQ:MSFT) and Alphabet (NASDAQ:GOOG) are related large-cap companies, but which is the better investment? We will compare the two companies based on the strength of their earnings, media sentiment, valuation, institutional ownership, risk, profitability, analyst recommendations and dividends.

Alphabet has a net margin of 50.03% compared to Microsoft's net margin of 41.17%. Alphabet's return on equity of 43.33% beat Microsoft's return on equity.

Company Net Margins Return on Equity Return on Assets
Microsoft41.17% 31.28% 18.55%
Alphabet 50.03%43.33%29.24%

71.1% of Microsoft shares are held by institutional investors. Comparatively, 27.3% of Alphabet shares are held by institutional investors. 0.0% of Microsoft shares are held by company insiders. Comparatively, 13.0% of Alphabet shares are held by company insiders. Strong institutional ownership is an indication that endowments, large money managers and hedge funds believe a stock will outperform the market over the long term.

Microsoft pays an annual dividend of $3.64 per share and has a dividend yield of 0.7%. Alphabet pays an annual dividend of $0.88 per share and has a dividend yield of 0.3%. Microsoft pays out 19.0% of its earnings in the form of a dividend. Alphabet pays out 4.6% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years. Microsoft has raised its dividend for 23 consecutive years and Alphabet has raised its dividend for 1 consecutive years. Microsoft is clearly the better dividend stock, given its higher yield and longer track record of dividend growth.

Microsoft has a beta of 1.05, suggesting that its share price is 5% more volatile than the broader market. Comparatively, Alphabet has a beta of 1.21, suggesting that its share price is 21% more volatile than the broader market.

Microsoft presently has a consensus target price of $609.54, indicating a potential upside of 14.33%. Alphabet has a consensus target price of $413.38, indicating a potential upside of 45.09%. Given Alphabet's stronger consensus rating and higher possible upside, analysts plainly believe Alphabet is more favorable than Microsoft.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Microsoft
0 Sell rating(s)
4 Hold rating(s)
46 Buy rating(s)
1 Strong Buy rating(s)
2.94
Alphabet
1 Sell rating(s)
5 Hold rating(s)
35 Buy rating(s)
6 Strong Buy rating(s)
2.98

Microsoft has higher earnings, but lower revenue than Alphabet. Alphabet is trading at a lower price-to-earnings ratio than Microsoft, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Microsoft$331.84B11.93$133.75B$19.1627.83
Alphabet$402.84B8.70$132.17B$19.1614.87

In the previous week, Microsoft had 96 more articles in the media than Alphabet. MarketBeat recorded 297 mentions for Microsoft and 201 mentions for Alphabet. Microsoft's average media sentiment score of 0.78 beat Alphabet's score of 0.54 indicating that Microsoft is being referred to more favorably in the media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Microsoft
161 Very Positive mention(s)
32 Positive mention(s)
43 Neutral mention(s)
38 Negative mention(s)
13 Very Negative mention(s)
Positive
Alphabet
102 Very Positive mention(s)
9 Positive mention(s)
63 Neutral mention(s)
25 Negative mention(s)
1 Very Negative mention(s)
Positive

Summary

Alphabet beats Microsoft on 10 of the 19 factors compared between the two stocks.

How does Microsoft compare to Alphabet?

Microsoft (NASDAQ:MSFT) and Alphabet (NASDAQ:GOOGL) are related large-cap companies, but which is the better investment? We will contrast the two businesses based on the strength of their risk, valuation, analyst recommendations, institutional ownership, media sentiment, earnings, profitability and dividends.

Microsoft currently has a consensus price target of $609.54, suggesting a potential upside of 14.33%. Alphabet has a consensus price target of $412.51, suggesting a potential upside of 43.54%. Given Alphabet's stronger consensus rating and higher possible upside, analysts clearly believe Alphabet is more favorable than Microsoft.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Microsoft
0 Sell rating(s)
4 Hold rating(s)
46 Buy rating(s)
1 Strong Buy rating(s)
2.94
Alphabet
0 Sell rating(s)
5 Hold rating(s)
45 Buy rating(s)
5 Strong Buy rating(s)
3.00

Microsoft pays an annual dividend of $3.64 per share and has a dividend yield of 0.7%. Alphabet pays an annual dividend of $0.88 per share and has a dividend yield of 0.3%. Microsoft pays out 19.0% of its earnings in the form of a dividend. Alphabet pays out 4.6% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years. Microsoft has increased its dividend for 23 consecutive years and Alphabet has increased its dividend for 1 consecutive years. Microsoft is clearly the better dividend stock, given its higher yield and longer track record of dividend growth.

Microsoft has a beta of 1.05, indicating that its share price is 5% more volatile than the broader market. Comparatively, Alphabet has a beta of 1.23, indicating that its share price is 23% more volatile than the broader market.

Microsoft has higher earnings, but lower revenue than Alphabet. Alphabet is trading at a lower price-to-earnings ratio than Microsoft, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Microsoft$331.84B11.93$133.75B$19.1627.83
Alphabet$402.84B8.77$132.17B$19.1615.00

In the previous week, Microsoft had 84 more articles in the media than Alphabet. MarketBeat recorded 297 mentions for Microsoft and 213 mentions for Alphabet. Microsoft's average media sentiment score of 0.78 beat Alphabet's score of 0.54 indicating that Microsoft is being referred to more favorably in the media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Microsoft
161 Very Positive mention(s)
32 Positive mention(s)
43 Neutral mention(s)
38 Negative mention(s)
13 Very Negative mention(s)
Positive
Alphabet
113 Very Positive mention(s)
12 Positive mention(s)
60 Neutral mention(s)
27 Negative mention(s)
0 Very Negative mention(s)
Positive

Alphabet has a net margin of 50.03% compared to Microsoft's net margin of 41.17%. Alphabet's return on equity of 43.33% beat Microsoft's return on equity.

Company Net Margins Return on Equity Return on Assets
Microsoft41.17% 31.28% 18.55%
Alphabet 50.03%43.33%29.24%

71.1% of Microsoft shares are held by institutional investors. Comparatively, 40.0% of Alphabet shares are held by institutional investors. 0.0% of Microsoft shares are held by company insiders. Comparatively, 11.6% of Alphabet shares are held by company insiders. Strong institutional ownership is an indication that large money managers, hedge funds and endowments believe a stock is poised for long-term growth.

Summary

Alphabet beats Microsoft on 10 of the 19 factors compared between the two stocks.

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New MarketBeat Followers Over Time

This chart shows the number of new MarketBeat users adding MSFT and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period.
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Media Sentiment Over Time

This chart shows the average media sentiment of NASDAQ and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.
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MSFT vs. The Competition

MetricMicrosoftSoftware IndustryTechnology SectorNASDAQ Exchange
Market Cap$3.87T$15.91B$27.89B$12.26B
Dividend Yield0.67%3.39%2.91%4.43%
P/E Ratio27.2148.9644.9130.63
Price / Sales11.656.325.765.91
Price / Cash24.1927.7627.1522.66
Price / Book8.226.365.493.84
Net Income$133.75B$428.74M$790.32M$389.92M
7 Day Performance-6.32%0.02%0.79%-0.94%
1 Month Performance-2.69%-2.87%-6.88%-6.08%
1 Year Performance2.36%-11.12%2.99%-5.79%

Microsoft Competitors List

CompanyMarketRankShare PriceAnalysts' Price Target1Y Price PerformanceMarket CapRevenueP/E RatioEmployee CountIndicator(s)
MSFT
Microsoft
4.9364 of 5 stars
$520.67
-2.3%
$609.54
+17.1%
+5.4%$3.87T$331.84B27.21223,000
AAPL
Apple
3.6909 of 5 stars
$349.37
+1.6%
$340.59
-2.5%
+29.4%$5.09T$466.82B40.03166,000
AMD
Advanced Micro Devices
3.9024 of 5 stars
$569.79
-1.5%
$607.57
+6.6%
+111.2%$931.85B$34.64B146.7431,000
AMZN
Amazon.com
4.8464 of 5 stars
$246.07
-3.3%
$325.12
+32.1%
+9.0%$2.66T$775.68B19.821,576,000
GOOG
Alphabet
4.8162 of 5 stars
$283.26
-12.0%
$421.85
+48.9%
-2.0%$3.47T$402.84B14.26198,933

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This page (NASDAQ:MSFT) was last updated on 11/11/2026 by MarketBeat.com Staff.
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