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Microsoft (MSFT) Competitors

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$393.82 -7.28 (-1.82%)
Closing price 07/17/2026 04:00 PM Eastern
Extended Trading
$393.65 -0.17 (-0.04%)
As of 07/17/2026 07:59 PM Eastern
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MSFT vs. AAPL, AMD, AMZN, GOOG, and GOOGL

Should you buy Microsoft stock or one of its competitors? MarketBeat compares Microsoft with other companies and stocks that may be similar based on industry, sector, market capitalization, business model, investor interest, or shared news coverage. Companies and stocks commonly compared with Microsoft include Apple (AAPL), Advanced Micro Devices (AMD), Amazon.com (AMZN), Alphabet (GOOG), and Alphabet (GOOGL).

How does Microsoft compare to Apple?

Apple (NASDAQ:AAPL) and Microsoft (NASDAQ:MSFT) are both large-cap computer and technology companies, but which is the superior investment? We will compare the two businesses based on the strength of their institutional ownership, earnings, valuation, media sentiment, risk, profitability, analyst recommendations and dividends.

Microsoft has a net margin of 39.34% compared to Apple's net margin of 27.15%. Apple's return on equity of 146.69% beat Microsoft's return on equity.

Company Net Margins Return on Equity Return on Assets
Apple27.15% 146.69% 34.02%
Microsoft 39.34%31.94%18.47%

Apple has higher revenue and earnings than Microsoft. Microsoft is trading at a lower price-to-earnings ratio than Apple, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Apple$416.16B11.78$112.01B$8.2740.36
Microsoft$281.72B10.38$101.83B$16.8023.44

In the previous week, Apple had 89 more articles in the media than Microsoft. MarketBeat recorded 392 mentions for Apple and 303 mentions for Microsoft. Microsoft's average media sentiment score of 0.65 beat Apple's score of 0.59 indicating that Microsoft is being referred to more favorably in the news media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Apple
204 Very Positive mention(s)
43 Positive mention(s)
58 Neutral mention(s)
49 Negative mention(s)
28 Very Negative mention(s)
Positive
Microsoft
139 Very Positive mention(s)
41 Positive mention(s)
80 Neutral mention(s)
30 Negative mention(s)
10 Very Negative mention(s)
Positive

67.7% of Apple shares are held by institutional investors. Comparatively, 71.1% of Microsoft shares are held by institutional investors. 0.1% of Apple shares are held by insiders. Comparatively, 0.0% of Microsoft shares are held by insiders. Strong institutional ownership is an indication that endowments, hedge funds and large money managers believe a company will outperform the market over the long term.

Apple has a beta of 1.1, indicating that its stock price is 10% more volatile than the broader market. Comparatively, Microsoft has a beta of 1.13, indicating that its stock price is 13% more volatile than the broader market.

Apple presently has a consensus target price of $318.43, suggesting a potential downside of 4.59%. Microsoft has a consensus target price of $557.96, suggesting a potential upside of 41.68%. Given Microsoft's stronger consensus rating and higher possible upside, analysts clearly believe Microsoft is more favorable than Apple.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Apple
2 Sell rating(s)
9 Hold rating(s)
23 Buy rating(s)
1 Strong Buy rating(s)
2.66
Microsoft
0 Sell rating(s)
7 Hold rating(s)
41 Buy rating(s)
0 Strong Buy rating(s)
2.85

Apple pays an annual dividend of $1.08 per share and has a dividend yield of 0.3%. Microsoft pays an annual dividend of $3.64 per share and has a dividend yield of 0.9%. Apple pays out 13.1% of its earnings in the form of a dividend. Microsoft pays out 21.7% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years. Apple has increased its dividend for 14 consecutive years and Microsoft has increased its dividend for 23 consecutive years. Microsoft is clearly the better dividend stock, given its higher yield and longer track record of dividend growth.

Summary

Apple and Microsoft tied by winning 10 of the 20 factors compared between the two stocks.

How does Microsoft compare to Advanced Micro Devices?

Advanced Micro Devices (NASDAQ:AMD) and Microsoft (NASDAQ:MSFT) are both large-cap computer and technology companies, but which is the better investment? We will contrast the two companies based on the strength of their earnings, institutional ownership, profitability, media sentiment, analyst recommendations, risk, dividends and valuation.

Microsoft has a net margin of 39.34% compared to Advanced Micro Devices' net margin of 13.37%. Microsoft's return on equity of 31.94% beat Advanced Micro Devices' return on equity.

Company Net Margins Return on Equity Return on Assets
Advanced Micro Devices13.37% 9.55% 7.68%
Microsoft 39.34%31.94%18.47%

Advanced Micro Devices presently has a consensus target price of $468.65, suggesting a potential downside of 5.47%. Microsoft has a consensus target price of $557.96, suggesting a potential upside of 41.68%. Given Microsoft's stronger consensus rating and higher probable upside, analysts plainly believe Microsoft is more favorable than Advanced Micro Devices.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Advanced Micro Devices
1 Sell rating(s)
13 Hold rating(s)
28 Buy rating(s)
2 Strong Buy rating(s)
2.70
Microsoft
0 Sell rating(s)
7 Hold rating(s)
41 Buy rating(s)
0 Strong Buy rating(s)
2.85

In the previous week, Microsoft had 90 more articles in the media than Advanced Micro Devices. MarketBeat recorded 303 mentions for Microsoft and 213 mentions for Advanced Micro Devices. Advanced Micro Devices' average media sentiment score of 0.82 beat Microsoft's score of 0.65 indicating that Advanced Micro Devices is being referred to more favorably in the media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Advanced Micro Devices
116 Very Positive mention(s)
29 Positive mention(s)
30 Neutral mention(s)
19 Negative mention(s)
7 Very Negative mention(s)
Positive
Microsoft
139 Very Positive mention(s)
41 Positive mention(s)
80 Neutral mention(s)
30 Negative mention(s)
10 Very Negative mention(s)
Positive

71.3% of Advanced Micro Devices shares are held by institutional investors. Comparatively, 71.1% of Microsoft shares are held by institutional investors. 0.5% of Advanced Micro Devices shares are held by company insiders. Comparatively, 0.0% of Microsoft shares are held by company insiders. Strong institutional ownership is an indication that endowments, hedge funds and large money managers believe a company is poised for long-term growth.

Advanced Micro Devices has a beta of 2.47, meaning that its stock price is 147% more volatile than the broader market. Comparatively, Microsoft has a beta of 1.13, meaning that its stock price is 13% more volatile than the broader market.

Microsoft has higher revenue and earnings than Advanced Micro Devices. Microsoft is trading at a lower price-to-earnings ratio than Advanced Micro Devices, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Advanced Micro Devices$37.45B21.58$4.34B$3.05162.54
Microsoft$281.72B10.38$101.83B$16.8023.44

Summary

Microsoft beats Advanced Micro Devices on 10 of the 17 factors compared between the two stocks.

How does Microsoft compare to Amazon.com?

Microsoft (NASDAQ:MSFT) and Amazon.com (NASDAQ:AMZN) are related large-cap companies, but which is the better investment? We will contrast the two companies based on the strength of their dividends, valuation, profitability, institutional ownership, risk, analyst recommendations, earnings and media sentiment.

Microsoft has higher earnings, but lower revenue than Amazon.com. Microsoft is trading at a lower price-to-earnings ratio than Amazon.com, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Microsoft$281.72B10.38$101.83B$16.8023.44
Amazon.com$716.92B3.71$77.67B$8.3629.58

Microsoft has a beta of 1.13, suggesting that its stock price is 13% more volatile than the broader market. Comparatively, Amazon.com has a beta of 1.46, suggesting that its stock price is 46% more volatile than the broader market.

Microsoft presently has a consensus price target of $557.96, suggesting a potential upside of 41.68%. Amazon.com has a consensus price target of $312.76, suggesting a potential upside of 26.48%. Given Microsoft's higher possible upside, analysts clearly believe Microsoft is more favorable than Amazon.com.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Microsoft
0 Sell rating(s)
7 Hold rating(s)
41 Buy rating(s)
0 Strong Buy rating(s)
2.85
Amazon.com
0 Sell rating(s)
3 Hold rating(s)
57 Buy rating(s)
0 Strong Buy rating(s)
2.95

In the previous week, Microsoft had 55 more articles in the media than Amazon.com. MarketBeat recorded 303 mentions for Microsoft and 248 mentions for Amazon.com. Amazon.com's average media sentiment score of 0.77 beat Microsoft's score of 0.65 indicating that Amazon.com is being referred to more favorably in the news media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Microsoft
139 Very Positive mention(s)
41 Positive mention(s)
80 Neutral mention(s)
30 Negative mention(s)
10 Very Negative mention(s)
Positive
Amazon.com
134 Very Positive mention(s)
43 Positive mention(s)
35 Neutral mention(s)
29 Negative mention(s)
4 Very Negative mention(s)
Positive

Microsoft has a net margin of 39.34% compared to Amazon.com's net margin of 12.22%. Microsoft's return on equity of 31.94% beat Amazon.com's return on equity.

Company Net Margins Return on Equity Return on Assets
Microsoft39.34% 31.94% 18.47%
Amazon.com 12.22%19.92%9.86%

71.1% of Microsoft shares are held by institutional investors. Comparatively, 72.2% of Amazon.com shares are held by institutional investors. 0.0% of Microsoft shares are held by insiders. Comparatively, 8.9% of Amazon.com shares are held by insiders. Strong institutional ownership is an indication that large money managers, endowments and hedge funds believe a stock is poised for long-term growth.

Summary

Microsoft and Amazon.com tied by winning 8 of the 16 factors compared between the two stocks.

How does Microsoft compare to Alphabet?

Alphabet (NASDAQ:GOOG) and Microsoft (NASDAQ:MSFT) are both large-cap computer and technology companies, but which is the better investment? We will compare the two companies based on the strength of their institutional ownership, valuation, dividends, analyst recommendations, risk, media sentiment, profitability and earnings.

Alphabet pays an annual dividend of $0.88 per share and has a dividend yield of 0.3%. Microsoft pays an annual dividend of $3.64 per share and has a dividend yield of 0.9%. Alphabet pays out 6.7% of its earnings in the form of a dividend. Microsoft pays out 21.7% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years. Alphabet has raised its dividend for 1 consecutive years and Microsoft has raised its dividend for 23 consecutive years. Microsoft is clearly the better dividend stock, given its higher yield and longer track record of dividend growth.

Alphabet has a beta of 1.23, suggesting that its share price is 23% more volatile than the broader market. Comparatively, Microsoft has a beta of 1.13, suggesting that its share price is 13% more volatile than the broader market.

Alphabet has higher revenue and earnings than Microsoft. Microsoft is trading at a lower price-to-earnings ratio than Alphabet, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Alphabet$422.50B9.93$132.17B$13.1126.40
Microsoft$281.72B10.38$101.83B$16.8023.44

27.3% of Alphabet shares are owned by institutional investors. Comparatively, 71.1% of Microsoft shares are owned by institutional investors. 13.0% of Alphabet shares are owned by insiders. Comparatively, 0.0% of Microsoft shares are owned by insiders. Strong institutional ownership is an indication that endowments, large money managers and hedge funds believe a stock will outperform the market over the long term.

In the previous week, Microsoft had 98 more articles in the media than Alphabet. MarketBeat recorded 303 mentions for Microsoft and 205 mentions for Alphabet. Alphabet's average media sentiment score of 0.76 beat Microsoft's score of 0.65 indicating that Alphabet is being referred to more favorably in the media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Alphabet
115 Very Positive mention(s)
18 Positive mention(s)
44 Neutral mention(s)
26 Negative mention(s)
1 Very Negative mention(s)
Positive
Microsoft
139 Very Positive mention(s)
41 Positive mention(s)
80 Neutral mention(s)
30 Negative mention(s)
10 Very Negative mention(s)
Positive

Microsoft has a net margin of 39.34% compared to Alphabet's net margin of 37.92%. Alphabet's return on equity of 38.99% beat Microsoft's return on equity.

Company Net Margins Return on Equity Return on Assets
Alphabet37.92% 38.99% 27.41%
Microsoft 39.34%31.94%18.47%

Alphabet presently has a consensus target price of $383.44, suggesting a potential upside of 10.78%. Microsoft has a consensus target price of $557.96, suggesting a potential upside of 41.68%. Given Microsoft's higher possible upside, analysts plainly believe Microsoft is more favorable than Alphabet.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Alphabet
0 Sell rating(s)
4 Hold rating(s)
27 Buy rating(s)
5 Strong Buy rating(s)
3.03
Microsoft
0 Sell rating(s)
7 Hold rating(s)
41 Buy rating(s)
0 Strong Buy rating(s)
2.85

Summary

Alphabet beats Microsoft on 11 of the 20 factors compared between the two stocks.

How does Microsoft compare to Alphabet?

Alphabet (NASDAQ:GOOGL) and Microsoft (NASDAQ:MSFT) are both large-cap computer and technology companies, but which is the superior business? We will compare the two businesses based on the strength of their dividends, institutional ownership, profitability, valuation, analyst recommendations, media sentiment, risk and earnings.

40.0% of Alphabet shares are owned by institutional investors. Comparatively, 71.1% of Microsoft shares are owned by institutional investors. 11.6% of Alphabet shares are owned by company insiders. Comparatively, 0.0% of Microsoft shares are owned by company insiders. Strong institutional ownership is an indication that large money managers, endowments and hedge funds believe a stock will outperform the market over the long term.

Microsoft has a net margin of 39.34% compared to Alphabet's net margin of 37.92%. Alphabet's return on equity of 38.99% beat Microsoft's return on equity.

Company Net Margins Return on Equity Return on Assets
Alphabet37.92% 38.99% 27.41%
Microsoft 39.34%31.94%18.47%

Alphabet has a beta of 1.24, meaning that its stock price is 24% more volatile than the broader market. Comparatively, Microsoft has a beta of 1.13, meaning that its stock price is 13% more volatile than the broader market.

Alphabet has higher revenue and earnings than Microsoft. Microsoft is trading at a lower price-to-earnings ratio than Alphabet, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Alphabet$422.50B9.94$132.17B$13.1126.45
Microsoft$281.72B10.38$101.83B$16.8023.44

Alphabet pays an annual dividend of $0.88 per share and has a dividend yield of 0.3%. Microsoft pays an annual dividend of $3.64 per share and has a dividend yield of 0.9%. Alphabet pays out 6.7% of its earnings in the form of a dividend. Microsoft pays out 21.7% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years. Alphabet has increased its dividend for 1 consecutive years and Microsoft has increased its dividend for 23 consecutive years. Microsoft is clearly the better dividend stock, given its higher yield and longer track record of dividend growth.

In the previous week, Microsoft had 99 more articles in the media than Alphabet. MarketBeat recorded 303 mentions for Microsoft and 204 mentions for Alphabet. Alphabet's average media sentiment score of 0.89 beat Microsoft's score of 0.65 indicating that Alphabet is being referred to more favorably in the media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Alphabet
127 Very Positive mention(s)
14 Positive mention(s)
37 Neutral mention(s)
23 Negative mention(s)
1 Very Negative mention(s)
Positive
Microsoft
139 Very Positive mention(s)
41 Positive mention(s)
80 Neutral mention(s)
30 Negative mention(s)
10 Very Negative mention(s)
Positive

Alphabet currently has a consensus price target of $414.11, suggesting a potential upside of 19.42%. Microsoft has a consensus price target of $557.96, suggesting a potential upside of 41.68%. Given Microsoft's higher probable upside, analysts clearly believe Microsoft is more favorable than Alphabet.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Alphabet
0 Sell rating(s)
5 Hold rating(s)
47 Buy rating(s)
3 Strong Buy rating(s)
2.96
Microsoft
0 Sell rating(s)
7 Hold rating(s)
41 Buy rating(s)
0 Strong Buy rating(s)
2.85

Summary

Alphabet beats Microsoft on 12 of the 20 factors compared between the two stocks.

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New MarketBeat Followers Over Time

This chart shows the number of new MarketBeat users adding MSFT and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period.
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Media Sentiment Over Time

This chart shows the average media sentiment of NASDAQ and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.
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MSFT vs. The Competition

MetricMicrosoftCOMP IndustryComputer SectorNASDAQ Exchange
Market Cap$2.98T$138.05B$37.96B$12.40B
Dividend Yield0.91%2.02%3.14%8.85%
P/E Ratio23.4422.1077.5823.92
Price / Sales10.384.52595.3591.80
Price / Cash21.9217.2644.7960.07
Price / Book8.5235.439.286.18
Net Income$101.83B$5.27B$1.07B$332.29M
7 Day Performance2.26%0.59%-2.08%-2.05%
1 Month Performance3.80%6.72%-2.70%-2.15%
1 Year Performance-22.79%-22.00%135.31%17.26%

Microsoft Competitors List

CompanyMarketRankShare PriceAnalysts' Price Target1Y Price PerformanceMarket CapRevenueP/E RatioEmployee CountIndicator(s)
MSFT
Microsoft
4.9954 of 5 stars
$393.82
-1.8%
$557.96
+41.7%
-23.0%$2.98T$281.72B23.44228,000
AAPL
Apple
4.0758 of 5 stars
$314.75
-0.8%
$313.11
-0.5%
+58.9%$4.62T$416.16B38.05166,000
AMD
Advanced Micro Devices
3.5066 of 5 stars
$555.73
+4.0%
$467.84
-15.8%
+209.1%$905.77B$34.64B182.1331,000
AMZN
Amazon.com
4.7769 of 5 stars
$246.10
-0.5%
$312.79
+27.1%
+10.4%$2.65T$716.92B29.441,576,000
GOOG
Alphabet
4.0794 of 5 stars
$354.54
+1.1%
$378.53
+6.8%
+87.4%$4.29T$402.84B27.04190,200

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This page (NASDAQ:MSFT) was last updated on 7/18/2026 by MarketBeat.com Staff.
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