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Microsoft (MSFT) Competitors

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$516.17 +18.24 (+3.66%)
Closing price 09/25/2026 04:00 PM Eastern
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$517.85 +1.68 (+0.33%)
As of 09/25/2026 08:00 PM Eastern
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MSFT vs. AAPL, AMD, AMZN, GOOG, and GOOGL

Should you buy Microsoft stock or one of its competitors? Microsoft's main competitors and comparable companies include Apple (AAPL), Advanced Micro Devices (AMD), Amazon.com (AMZN), Alphabet (GOOG), and Alphabet (GOOGL). Companies are selected based on similarities in market, industry, and size.

How does Microsoft compare to Apple?

Microsoft (NASDAQ:MSFT) and Apple (NASDAQ:AAPL) are both large-cap technology companies, but which is the better business? We will compare the two businesses based on the strength of their valuation, risk, profitability, institutional ownership, media sentiment, earnings, dividends and analyst recommendations.

In the previous week, Apple had 88 more articles in the media than Microsoft. MarketBeat recorded 374 mentions for Apple and 286 mentions for Microsoft. Apple's average media sentiment score of 1.13 beat Microsoft's score of 0.76 indicating that Apple is being referred to more favorably in the news media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Microsoft
152 Very Positive mention(s)
47 Positive mention(s)
47 Neutral mention(s)
26 Negative mention(s)
10 Very Negative mention(s)
Positive
Apple
258 Very Positive mention(s)
43 Positive mention(s)
41 Neutral mention(s)
23 Negative mention(s)
5 Very Negative mention(s)
Positive

Microsoft has a net margin of 40.31% compared to Apple's net margin of 27.62%. Apple's return on equity of 135.46% beat Microsoft's return on equity.

Company Net Margins Return on Equity Return on Assets
Microsoft40.31% 31.98% 18.70%
Apple 27.62%135.46%34.11%

Microsoft has a beta of 1.11, meaning that its stock price is 11% more volatile than the broader market. Comparatively, Apple has a beta of 1.08, meaning that its stock price is 8% more volatile than the broader market.

Microsoft presently has a consensus price target of $569.29, indicating a potential upside of 10.29%. Apple has a consensus price target of $340.14, indicating a potential downside of 0.27%. Given Microsoft's stronger consensus rating and higher probable upside, equities analysts clearly believe Microsoft is more favorable than Apple.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Microsoft
1 Sell rating(s)
4 Hold rating(s)
43 Buy rating(s)
0 Strong Buy rating(s)
2.88
Apple
2 Sell rating(s)
13 Hold rating(s)
26 Buy rating(s)
1 Strong Buy rating(s)
2.62

Microsoft pays an annual dividend of $3.92 per share and has a dividend yield of 0.8%. Apple pays an annual dividend of $1.08 per share and has a dividend yield of 0.3%. Microsoft pays out 21.8% of its earnings in the form of a dividend. Apple pays out 12.4% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years. Microsoft has raised its dividend for 23 consecutive years and Apple has raised its dividend for 14 consecutive years. Microsoft is clearly the better dividend stock, given its higher yield and longer track record of dividend growth.

71.1% of Microsoft shares are owned by institutional investors. Comparatively, 67.7% of Apple shares are owned by institutional investors. 0.0% of Microsoft shares are owned by company insiders. Comparatively, 0.1% of Apple shares are owned by company insiders. Strong institutional ownership is an indication that hedge funds, large money managers and endowments believe a stock will outperform the market over the long term.

Microsoft has higher earnings, but lower revenue than Apple. Microsoft is trading at a lower price-to-earnings ratio than Apple, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Microsoft$331.84B11.55$133.75B$17.9628.74
Apple$466.82B10.66$112.01B$8.7239.11

Summary

Microsoft beats Apple on 11 of the 20 factors compared between the two stocks.

How does Microsoft compare to Advanced Micro Devices?

Microsoft (NASDAQ:MSFT) and Advanced Micro Devices (NASDAQ:AMD) are both large-cap technology companies, but which is the superior investment? We will compare the two businesses based on the strength of their profitability, risk, institutional ownership, dividends, analyst recommendations, valuation, earnings and media sentiment.

71.1% of Microsoft shares are held by institutional investors. Comparatively, 71.3% of Advanced Micro Devices shares are held by institutional investors. 0.0% of Microsoft shares are held by company insiders. Comparatively, 0.5% of Advanced Micro Devices shares are held by company insiders. Strong institutional ownership is an indication that endowments, hedge funds and large money managers believe a stock will outperform the market over the long term.

Microsoft has higher revenue and earnings than Advanced Micro Devices. Microsoft is trading at a lower price-to-earnings ratio than Advanced Micro Devices, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Microsoft$331.84B11.55$133.75B$17.9628.74
Advanced Micro Devices$34.64B29.72$4.34B$3.89162.11

Microsoft presently has a consensus price target of $569.29, suggesting a potential upside of 10.29%. Advanced Micro Devices has a consensus price target of $567.63, suggesting a potential downside of 9.99%. Given Microsoft's stronger consensus rating and higher probable upside, equities research analysts clearly believe Microsoft is more favorable than Advanced Micro Devices.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Microsoft
1 Sell rating(s)
4 Hold rating(s)
43 Buy rating(s)
0 Strong Buy rating(s)
2.88
Advanced Micro Devices
1 Sell rating(s)
10 Hold rating(s)
33 Buy rating(s)
3 Strong Buy rating(s)
2.81

In the previous week, Microsoft had 100 more articles in the media than Advanced Micro Devices. MarketBeat recorded 286 mentions for Microsoft and 186 mentions for Advanced Micro Devices. Microsoft's average media sentiment score of 0.76 beat Advanced Micro Devices' score of 0.65 indicating that Microsoft is being referred to more favorably in the media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Microsoft
152 Very Positive mention(s)
47 Positive mention(s)
47 Neutral mention(s)
26 Negative mention(s)
10 Very Negative mention(s)
Positive
Advanced Micro Devices
76 Very Positive mention(s)
51 Positive mention(s)
37 Neutral mention(s)
19 Negative mention(s)
1 Very Negative mention(s)
Positive

Microsoft has a net margin of 40.31% compared to Advanced Micro Devices' net margin of 15.58%. Microsoft's return on equity of 31.98% beat Advanced Micro Devices' return on equity.

Company Net Margins Return on Equity Return on Assets
Microsoft40.31% 31.98% 18.70%
Advanced Micro Devices 15.58%12.30%9.89%

Microsoft has a beta of 1.11, meaning that its share price is 11% more volatile than the broader market. Comparatively, Advanced Micro Devices has a beta of 2.48, meaning that its share price is 148% more volatile than the broader market.

Summary

Microsoft beats Advanced Micro Devices on 11 of the 17 factors compared between the two stocks.

How does Microsoft compare to Amazon.com?

Amazon.com (NASDAQ:AMZN) and Microsoft (NASDAQ:MSFT) are related large-cap companies, but which is the better business? We will compare the two businesses based on the strength of their analyst recommendations, profitability, dividends, valuation, risk, earnings, media sentiment and institutional ownership.

Amazon.com has a beta of 1.44, indicating that its share price is 44% more volatile than the broader market. Comparatively, Microsoft has a beta of 1.11, indicating that its share price is 11% more volatile than the broader market.

Amazon.com pays an annual dividend of $0.20 per share and has a dividend yield of 0.1%. Microsoft pays an annual dividend of $3.92 per share and has a dividend yield of 0.8%. Amazon.com pays out 1.6% of its earnings in the form of a dividend. Microsoft pays out 21.8% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years. Microsoft has raised its dividend for 23 consecutive years. Microsoft is clearly the better dividend stock, given its higher yield and longer track record of dividend growth.

Microsoft has lower revenue, but higher earnings than Amazon.com. Amazon.com is trading at a lower price-to-earnings ratio than Microsoft, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Amazon.com$775.68B3.47$77.67B$12.4320.09
Microsoft$331.84B11.55$133.75B$17.9628.74

In the previous week, Amazon.com had 114 more articles in the media than Microsoft. MarketBeat recorded 400 mentions for Amazon.com and 286 mentions for Microsoft. Amazon.com's average media sentiment score of 1.03 beat Microsoft's score of 0.76 indicating that Amazon.com is being referred to more favorably in the media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Amazon.com
273 Very Positive mention(s)
54 Positive mention(s)
30 Neutral mention(s)
28 Negative mention(s)
14 Very Negative mention(s)
Positive
Microsoft
152 Very Positive mention(s)
47 Positive mention(s)
47 Neutral mention(s)
26 Negative mention(s)
10 Very Negative mention(s)
Positive

Microsoft has a net margin of 40.31% compared to Amazon.com's net margin of 17.44%. Microsoft's return on equity of 31.98% beat Amazon.com's return on equity.

Company Net Margins Return on Equity Return on Assets
Amazon.com17.44% 18.00% 8.97%
Microsoft 40.31%31.98%18.70%

72.2% of Amazon.com shares are owned by institutional investors. Comparatively, 71.1% of Microsoft shares are owned by institutional investors. 8.9% of Amazon.com shares are owned by insiders. Comparatively, 0.0% of Microsoft shares are owned by insiders. Strong institutional ownership is an indication that endowments, hedge funds and large money managers believe a company will outperform the market over the long term.

Amazon.com presently has a consensus target price of $321.19, indicating a potential upside of 28.65%. Microsoft has a consensus target price of $569.29, indicating a potential upside of 10.29%. Given Amazon.com's stronger consensus rating and higher probable upside, analysts plainly believe Amazon.com is more favorable than Microsoft.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Amazon.com
0 Sell rating(s)
3 Hold rating(s)
56 Buy rating(s)
0 Strong Buy rating(s)
2.95
Microsoft
1 Sell rating(s)
4 Hold rating(s)
43 Buy rating(s)
0 Strong Buy rating(s)
2.88

Summary

Amazon.com beats Microsoft on 10 of the 19 factors compared between the two stocks.

How does Microsoft compare to Alphabet?

Alphabet (NASDAQ:GOOG) and Microsoft (NASDAQ:MSFT) are related large-cap companies, but which is the better business? We will compare the two companies based on the strength of their valuation, institutional ownership, analyst recommendations, risk, profitability, dividends, earnings and media sentiment.

Alphabet has a beta of 1.21, indicating that its share price is 21% more volatile than the broader market. Comparatively, Microsoft has a beta of 1.11, indicating that its share price is 11% more volatile than the broader market.

Alphabet has a net margin of 54.77% compared to Microsoft's net margin of 40.31%. Alphabet's return on equity of 51.32% beat Microsoft's return on equity.

Company Net Margins Return on Equity Return on Assets
Alphabet54.77% 51.32% 35.42%
Microsoft 40.31%31.98%18.70%

27.3% of Alphabet shares are held by institutional investors. Comparatively, 71.1% of Microsoft shares are held by institutional investors. 13.0% of Alphabet shares are held by insiders. Comparatively, 0.0% of Microsoft shares are held by insiders. Strong institutional ownership is an indication that hedge funds, endowments and large money managers believe a stock is poised for long-term growth.

Microsoft has lower revenue, but higher earnings than Alphabet. Alphabet is trading at a lower price-to-earnings ratio than Microsoft, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Alphabet$402.84B10.36$132.17B$19.9117.13
Microsoft$331.84B11.55$133.75B$17.9628.74

Alphabet pays an annual dividend of $0.88 per share and has a dividend yield of 0.3%. Microsoft pays an annual dividend of $3.92 per share and has a dividend yield of 0.8%. Alphabet pays out 4.4% of its earnings in the form of a dividend. Microsoft pays out 21.8% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years. Alphabet has increased its dividend for 1 consecutive years and Microsoft has increased its dividend for 23 consecutive years. Microsoft is clearly the better dividend stock, given its higher yield and longer track record of dividend growth.

Alphabet currently has a consensus price target of $420.55, suggesting a potential upside of 23.30%. Microsoft has a consensus price target of $569.29, suggesting a potential upside of 10.29%. Given Alphabet's stronger consensus rating and higher probable upside, research analysts clearly believe Alphabet is more favorable than Microsoft.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Alphabet
0 Sell rating(s)
4 Hold rating(s)
34 Buy rating(s)
7 Strong Buy rating(s)
3.07
Microsoft
1 Sell rating(s)
4 Hold rating(s)
43 Buy rating(s)
0 Strong Buy rating(s)
2.88

In the previous week, Microsoft had 165 more articles in the media than Alphabet. MarketBeat recorded 286 mentions for Microsoft and 121 mentions for Alphabet. Microsoft's average media sentiment score of 0.76 beat Alphabet's score of 0.39 indicating that Microsoft is being referred to more favorably in the news media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Alphabet
50 Very Positive mention(s)
19 Positive mention(s)
30 Neutral mention(s)
15 Negative mention(s)
6 Very Negative mention(s)
Neutral
Microsoft
152 Very Positive mention(s)
47 Positive mention(s)
47 Neutral mention(s)
26 Negative mention(s)
10 Very Negative mention(s)
Positive

Summary

Alphabet beats Microsoft on 11 of the 20 factors compared between the two stocks.

How does Microsoft compare to Alphabet?

Microsoft (NASDAQ:MSFT) and Alphabet (NASDAQ:GOOGL) are related large-cap companies, but which is the better business? We will compare the two businesses based on the strength of their profitability, risk, media sentiment, dividends, institutional ownership, analyst recommendations, earnings and valuation.

Microsoft presently has a consensus price target of $569.29, indicating a potential upside of 10.29%. Alphabet has a consensus price target of $425.50, indicating a potential upside of 23.72%. Given Alphabet's stronger consensus rating and higher possible upside, analysts clearly believe Alphabet is more favorable than Microsoft.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Microsoft
1 Sell rating(s)
4 Hold rating(s)
43 Buy rating(s)
0 Strong Buy rating(s)
2.88
Alphabet
0 Sell rating(s)
4 Hold rating(s)
45 Buy rating(s)
5 Strong Buy rating(s)
3.02

Microsoft has higher earnings, but lower revenue than Alphabet. Alphabet is trading at a lower price-to-earnings ratio than Microsoft, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Microsoft$331.84B11.55$133.75B$17.9628.74
Alphabet$402.84B10.44$132.17B$19.9117.27

In the previous week, Microsoft had 132 more articles in the media than Alphabet. MarketBeat recorded 286 mentions for Microsoft and 154 mentions for Alphabet. Alphabet's average media sentiment score of 0.76 beat Microsoft's score of 0.76 indicating that Alphabet is being referred to more favorably in the news media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Microsoft
152 Very Positive mention(s)
47 Positive mention(s)
47 Neutral mention(s)
26 Negative mention(s)
10 Very Negative mention(s)
Positive
Alphabet
85 Very Positive mention(s)
14 Positive mention(s)
38 Neutral mention(s)
15 Negative mention(s)
1 Very Negative mention(s)
Positive

71.1% of Microsoft shares are owned by institutional investors. Comparatively, 40.0% of Alphabet shares are owned by institutional investors. 0.0% of Microsoft shares are owned by company insiders. Comparatively, 11.6% of Alphabet shares are owned by company insiders. Strong institutional ownership is an indication that hedge funds, large money managers and endowments believe a company is poised for long-term growth.

Microsoft pays an annual dividend of $3.92 per share and has a dividend yield of 0.8%. Alphabet pays an annual dividend of $0.88 per share and has a dividend yield of 0.3%. Microsoft pays out 21.8% of its earnings in the form of a dividend. Alphabet pays out 4.4% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years. Microsoft has increased its dividend for 23 consecutive years and Alphabet has increased its dividend for 1 consecutive years. Microsoft is clearly the better dividend stock, given its higher yield and longer track record of dividend growth.

Alphabet has a net margin of 54.77% compared to Microsoft's net margin of 40.31%. Alphabet's return on equity of 51.32% beat Microsoft's return on equity.

Company Net Margins Return on Equity Return on Assets
Microsoft40.31% 31.98% 18.70%
Alphabet 54.77%51.32%35.42%

Microsoft has a beta of 1.11, suggesting that its stock price is 11% more volatile than the broader market. Comparatively, Alphabet has a beta of 1.22, suggesting that its stock price is 22% more volatile than the broader market.

Summary

Alphabet beats Microsoft on 13 of the 20 factors compared between the two stocks.

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New MarketBeat Followers Over Time

This chart shows the number of new MarketBeat users adding MSFT and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period.
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Media Sentiment Over Time

This chart shows the average media sentiment of NASDAQ and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.
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MSFT vs. The Competition

MetricMicrosoftSoftware IndustryTechnology SectorNASDAQ Exchange
Market Cap$3.83T$16.06B$31.27B$13.17B
Dividend Yield0.73%3.43%2.76%14.03%
P/E Ratio28.74141.9479.3125.78
Price / Sales11.551,285.25588.7193.33
Price / Cash22.9146.7848.9152.89
Price / Book8.668.717.936.30
Net Income$133.75B$433.51M$704.26M$360.35M
7 Day Performance4.53%0.36%1.10%-0.23%
1 Month Performance2.20%-4.38%-2.96%-4.16%
1 Year Performance0.92%-0.21%180.11%4.58%

Microsoft Competitors List

CompanyMarketRankShare PriceAnalysts' Price Target1Y Price PerformanceMarket CapRevenueP/E RatioEmployee CountIndicator(s)
MSFT
Microsoft
4.8748 of 5 stars
$516.17
+3.7%
$569.29
+10.3%
+0.9%$3.83T$331.84B28.74223,000
AAPL
Apple
4.5147 of 5 stars
$335.76
+1.0%
$338.80
+0.9%
+33.5%$4.90T$416.16B38.48166,000
AMD
Advanced Micro Devices
2.993 of 5 stars
$550.10
+7.3%
$565.13
+2.7%
+295.5%$896.13B$34.64B141.1231,000
AMZN
Amazon.com
4.9909 of 5 stars
$251.50
+2.3%
$323.26
+28.5%
+13.6%$2.71T$716.92B20.241,576,000
GOOG
Alphabet
4.5633 of 5 stars
$341.71
+0.7%
$415.55
+21.6%
+38.0%$4.18T$402.84B17.16198,933

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This page (NASDAQ:MSFT) was last updated on 9/27/2026 by MarketBeat.com Staff.
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