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Microsoft (MSFT) Competitors

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$443.35 +16.36 (+3.83%)
As of 01:04 PM Eastern
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MSFT vs. AAPL, AMD, AMZN, GOOG, and GOOGL

Should you buy Microsoft stock or one of its competitors? MarketBeat compares Microsoft with other companies and stocks that may be similar based on industry, sector, market capitalization, business model, investor interest, or shared news coverage. Companies and stocks commonly compared with Microsoft include Apple (AAPL), Advanced Micro Devices (AMD), Amazon.com (AMZN), Alphabet (GOOG), and Alphabet (GOOGL).

How does Microsoft compare to Apple?

Microsoft (NASDAQ:MSFT) and Apple (NASDAQ:AAPL) are both large-cap computer and technology companies, but which is the better investment? We will contrast the two businesses based on the strength of their analyst recommendations, valuation, earnings, media sentiment, profitability, dividends, risk and institutional ownership.

Microsoft pays an annual dividend of $3.64 per share and has a dividend yield of 0.8%. Apple pays an annual dividend of $1.08 per share and has a dividend yield of 0.3%. Microsoft pays out 21.7% of its earnings in the form of a dividend. Apple pays out 13.1% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years. Microsoft has increased its dividend for 23 consecutive years and Apple has increased its dividend for 14 consecutive years. Microsoft is clearly the better dividend stock, given its higher yield and longer track record of dividend growth.

Microsoft currently has a consensus target price of $560.88, suggesting a potential upside of 26.71%. Apple has a consensus target price of $310.31, suggesting a potential downside of 0.26%. Given Microsoft's stronger consensus rating and higher probable upside, equities research analysts clearly believe Microsoft is more favorable than Apple.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Microsoft
0 Sell rating(s)
7 Hold rating(s)
39 Buy rating(s)
0 Strong Buy rating(s)
2.85
Apple
1 Sell rating(s)
11 Hold rating(s)
22 Buy rating(s)
1 Strong Buy rating(s)
2.66

Microsoft has a beta of 1.1, meaning that its share price is 10% more volatile than the broader market. Comparatively, Apple has a beta of 1.06, meaning that its share price is 6% more volatile than the broader market.

71.1% of Microsoft shares are held by institutional investors. Comparatively, 67.7% of Apple shares are held by institutional investors. 0.0% of Microsoft shares are held by company insiders. Comparatively, 0.1% of Apple shares are held by company insiders. Strong institutional ownership is an indication that hedge funds, large money managers and endowments believe a company is poised for long-term growth.

In the previous week, Microsoft had 28 more articles in the media than Apple. MarketBeat recorded 252 mentions for Microsoft and 224 mentions for Apple. Apple's average media sentiment score of 1.15 beat Microsoft's score of 0.98 indicating that Apple is being referred to more favorably in the news media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Microsoft
155 Very Positive mention(s)
39 Positive mention(s)
32 Neutral mention(s)
15 Negative mention(s)
10 Very Negative mention(s)
Positive
Apple
165 Very Positive mention(s)
23 Positive mention(s)
26 Neutral mention(s)
8 Negative mention(s)
1 Very Negative mention(s)
Positive

Microsoft has a net margin of 39.34% compared to Apple's net margin of 27.15%. Apple's return on equity of 146.69% beat Microsoft's return on equity.

Company Net Margins Return on Equity Return on Assets
Microsoft39.34% 31.94% 18.47%
Apple 27.15%146.69%34.02%

Apple has higher revenue and earnings than Microsoft. Microsoft is trading at a lower price-to-earnings ratio than Apple, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Microsoft$281.72B11.67$101.83B$16.8026.35
Apple$416.16B10.98$112.01B$8.2737.62

Summary

Microsoft beats Apple on 11 of the 20 factors compared between the two stocks.

How does Microsoft compare to Advanced Micro Devices?

Microsoft (NASDAQ:MSFT) and Advanced Micro Devices (NASDAQ:AMD) are both large-cap computer and technology companies, but which is the superior business? We will compare the two companies based on the strength of their dividends, analyst recommendations, earnings, risk, profitability, media sentiment, valuation and institutional ownership.

Microsoft has higher revenue and earnings than Advanced Micro Devices. Microsoft is trading at a lower price-to-earnings ratio than Advanced Micro Devices, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Microsoft$281.72B11.67$101.83B$16.8026.35
Advanced Micro Devices$34.64B24.13$4.34B$3.05168.07

Microsoft presently has a consensus target price of $560.88, suggesting a potential upside of 26.71%. Advanced Micro Devices has a consensus target price of $410.00, suggesting a potential downside of 20.02%. Given Microsoft's stronger consensus rating and higher probable upside, research analysts clearly believe Microsoft is more favorable than Advanced Micro Devices.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Microsoft
0 Sell rating(s)
7 Hold rating(s)
39 Buy rating(s)
0 Strong Buy rating(s)
2.85
Advanced Micro Devices
0 Sell rating(s)
12 Hold rating(s)
30 Buy rating(s)
2 Strong Buy rating(s)
2.77

Microsoft has a net margin of 39.34% compared to Advanced Micro Devices' net margin of 13.37%. Microsoft's return on equity of 31.94% beat Advanced Micro Devices' return on equity.

Company Net Margins Return on Equity Return on Assets
Microsoft39.34% 31.94% 18.47%
Advanced Micro Devices 13.37%9.55%7.68%

71.1% of Microsoft shares are owned by institutional investors. Comparatively, 71.3% of Advanced Micro Devices shares are owned by institutional investors. 0.0% of Microsoft shares are owned by insiders. Comparatively, 0.5% of Advanced Micro Devices shares are owned by insiders. Strong institutional ownership is an indication that hedge funds, endowments and large money managers believe a company is poised for long-term growth.

Microsoft has a beta of 1.1, suggesting that its stock price is 10% more volatile than the broader market. Comparatively, Advanced Micro Devices has a beta of 2.4, suggesting that its stock price is 140% more volatile than the broader market.

In the previous week, Microsoft had 89 more articles in the media than Advanced Micro Devices. MarketBeat recorded 252 mentions for Microsoft and 163 mentions for Advanced Micro Devices. Advanced Micro Devices' average media sentiment score of 1.05 beat Microsoft's score of 0.98 indicating that Advanced Micro Devices is being referred to more favorably in the news media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Microsoft
155 Very Positive mention(s)
39 Positive mention(s)
32 Neutral mention(s)
15 Negative mention(s)
10 Very Negative mention(s)
Positive
Advanced Micro Devices
111 Very Positive mention(s)
22 Positive mention(s)
18 Neutral mention(s)
8 Negative mention(s)
2 Very Negative mention(s)
Positive

Summary

Microsoft beats Advanced Micro Devices on 10 of the 17 factors compared between the two stocks.

How does Microsoft compare to Amazon.com?

Microsoft (NASDAQ:MSFT) and Amazon.com (NASDAQ:AMZN) are related large-cap companies, but which is the superior stock? We will compare the two businesses based on the strength of their profitability, risk, institutional ownership, valuation, media sentiment, earnings, analyst recommendations and dividends.

In the previous week, Amazon.com had 22 more articles in the media than Microsoft. MarketBeat recorded 274 mentions for Amazon.com and 252 mentions for Microsoft. Microsoft's average media sentiment score of 0.98 beat Amazon.com's score of 0.94 indicating that Microsoft is being referred to more favorably in the media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Microsoft
155 Very Positive mention(s)
39 Positive mention(s)
32 Neutral mention(s)
15 Negative mention(s)
10 Very Negative mention(s)
Positive
Amazon.com
178 Very Positive mention(s)
33 Positive mention(s)
30 Neutral mention(s)
18 Negative mention(s)
8 Very Negative mention(s)
Positive

Microsoft has higher earnings, but lower revenue than Amazon.com. Microsoft is trading at a lower price-to-earnings ratio than Amazon.com, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Microsoft$281.72B11.67$101.83B$16.8026.35
Amazon.com$716.92B4.09$77.67B$8.3632.62

Microsoft has a beta of 1.1, meaning that its share price is 10% more volatile than the broader market. Comparatively, Amazon.com has a beta of 1.46, meaning that its share price is 46% more volatile than the broader market.

Microsoft has a net margin of 39.34% compared to Amazon.com's net margin of 12.22%. Microsoft's return on equity of 31.94% beat Amazon.com's return on equity.

Company Net Margins Return on Equity Return on Assets
Microsoft39.34% 31.94% 18.47%
Amazon.com 12.22%19.92%9.86%

Microsoft currently has a consensus price target of $560.88, indicating a potential upside of 26.71%. Amazon.com has a consensus price target of $312.66, indicating a potential upside of 14.65%. Given Microsoft's higher probable upside, equities analysts plainly believe Microsoft is more favorable than Amazon.com.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Microsoft
0 Sell rating(s)
7 Hold rating(s)
39 Buy rating(s)
0 Strong Buy rating(s)
2.85
Amazon.com
0 Sell rating(s)
3 Hold rating(s)
57 Buy rating(s)
0 Strong Buy rating(s)
2.95

71.1% of Microsoft shares are held by institutional investors. Comparatively, 72.2% of Amazon.com shares are held by institutional investors. 0.0% of Microsoft shares are held by company insiders. Comparatively, 8.9% of Amazon.com shares are held by company insiders. Strong institutional ownership is an indication that endowments, hedge funds and large money managers believe a company is poised for long-term growth.

Summary

Microsoft and Amazon.com tied by winning 8 of the 16 factors compared between the two stocks.

How does Microsoft compare to Alphabet?

Alphabet (NASDAQ:GOOG) and Microsoft (NASDAQ:MSFT) are both large-cap computer and technology companies, but which is the superior stock? We will compare the two companies based on the strength of their dividends, risk, institutional ownership, media sentiment, earnings, analyst recommendations, valuation and profitability.

Alphabet currently has a consensus price target of $372.65, indicating a potential downside of 1.93%. Microsoft has a consensus price target of $560.88, indicating a potential upside of 26.71%. Given Microsoft's higher probable upside, analysts plainly believe Microsoft is more favorable than Alphabet.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Alphabet
0 Sell rating(s)
4 Hold rating(s)
28 Buy rating(s)
6 Strong Buy rating(s)
3.05
Microsoft
0 Sell rating(s)
7 Hold rating(s)
39 Buy rating(s)
0 Strong Buy rating(s)
2.85

In the previous week, Microsoft had 72 more articles in the media than Alphabet. MarketBeat recorded 252 mentions for Microsoft and 180 mentions for Alphabet. Microsoft's average media sentiment score of 0.98 beat Alphabet's score of 0.77 indicating that Microsoft is being referred to more favorably in the news media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Alphabet
108 Very Positive mention(s)
18 Positive mention(s)
23 Neutral mention(s)
25 Negative mention(s)
5 Very Negative mention(s)
Positive
Microsoft
155 Very Positive mention(s)
39 Positive mention(s)
32 Neutral mention(s)
15 Negative mention(s)
10 Very Negative mention(s)
Positive

Alphabet pays an annual dividend of $0.84 per share and has a dividend yield of 0.2%. Microsoft pays an annual dividend of $3.64 per share and has a dividend yield of 0.8%. Alphabet pays out 6.4% of its earnings in the form of a dividend. Microsoft pays out 21.7% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years. Alphabet has raised its dividend for 1 consecutive years and Microsoft has raised its dividend for 23 consecutive years. Microsoft is clearly the better dividend stock, given its higher yield and longer track record of dividend growth.

27.3% of Alphabet shares are owned by institutional investors. Comparatively, 71.1% of Microsoft shares are owned by institutional investors. 13.0% of Alphabet shares are owned by company insiders. Comparatively, 0.0% of Microsoft shares are owned by company insiders. Strong institutional ownership is an indication that endowments, hedge funds and large money managers believe a company is poised for long-term growth.

Alphabet has higher revenue and earnings than Microsoft. Microsoft is trading at a lower price-to-earnings ratio than Alphabet, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Alphabet$402.84B11.43$132.17B$13.1128.98
Microsoft$281.72B11.67$101.83B$16.8026.35

Alphabet has a beta of 1.25, suggesting that its share price is 25% more volatile than the broader market. Comparatively, Microsoft has a beta of 1.1, suggesting that its share price is 10% more volatile than the broader market.

Microsoft has a net margin of 39.34% compared to Alphabet's net margin of 37.92%. Alphabet's return on equity of 38.99% beat Microsoft's return on equity.

Company Net Margins Return on Equity Return on Assets
Alphabet37.92% 38.99% 27.41%
Microsoft 39.34%31.94%18.47%

Summary

Alphabet and Microsoft tied by winning 10 of the 20 factors compared between the two stocks.

How does Microsoft compare to Alphabet?

Microsoft (NASDAQ:MSFT) and Alphabet (NASDAQ:GOOGL) are both large-cap computer and technology companies, but which is the better stock? We will contrast the two companies based on the strength of their media sentiment, profitability, institutional ownership, dividends, risk, earnings, analyst recommendations and valuation.

Microsoft pays an annual dividend of $3.64 per share and has a dividend yield of 0.8%. Alphabet pays an annual dividend of $0.84 per share and has a dividend yield of 0.2%. Microsoft pays out 21.7% of its earnings in the form of a dividend. Alphabet pays out 6.4% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years. Microsoft has increased its dividend for 23 consecutive years and Alphabet has increased its dividend for 1 consecutive years. Microsoft is clearly the better dividend stock, given its higher yield and longer track record of dividend growth.

Alphabet has higher revenue and earnings than Microsoft. Microsoft is trading at a lower price-to-earnings ratio than Alphabet, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Microsoft$281.72B11.67$101.83B$16.8026.35
Alphabet$402.84B11.53$132.17B$13.1129.25

Microsoft has a net margin of 39.34% compared to Alphabet's net margin of 37.92%. Alphabet's return on equity of 38.99% beat Microsoft's return on equity.

Company Net Margins Return on Equity Return on Assets
Microsoft39.34% 31.94% 18.47%
Alphabet 37.92%38.99%27.41%

71.1% of Microsoft shares are owned by institutional investors. Comparatively, 40.0% of Alphabet shares are owned by institutional investors. 0.0% of Microsoft shares are owned by insiders. Comparatively, 11.6% of Alphabet shares are owned by insiders. Strong institutional ownership is an indication that hedge funds, large money managers and endowments believe a company will outperform the market over the long term.

In the previous week, Microsoft had 56 more articles in the media than Alphabet. MarketBeat recorded 252 mentions for Microsoft and 196 mentions for Alphabet. Alphabet's average media sentiment score of 1.03 beat Microsoft's score of 0.98 indicating that Alphabet is being referred to more favorably in the news media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Microsoft
155 Very Positive mention(s)
39 Positive mention(s)
32 Neutral mention(s)
15 Negative mention(s)
10 Very Negative mention(s)
Positive
Alphabet
140 Very Positive mention(s)
8 Positive mention(s)
21 Neutral mention(s)
23 Negative mention(s)
2 Very Negative mention(s)
Positive

Microsoft has a beta of 1.1, indicating that its stock price is 10% more volatile than the broader market. Comparatively, Alphabet has a beta of 1.26, indicating that its stock price is 26% more volatile than the broader market.

Microsoft currently has a consensus price target of $560.88, suggesting a potential upside of 26.71%. Alphabet has a consensus price target of $412.65, suggesting a potential upside of 7.62%. Given Microsoft's higher possible upside, equities research analysts plainly believe Microsoft is more favorable than Alphabet.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Microsoft
0 Sell rating(s)
7 Hold rating(s)
39 Buy rating(s)
0 Strong Buy rating(s)
2.85
Alphabet
0 Sell rating(s)
5 Hold rating(s)
47 Buy rating(s)
2 Strong Buy rating(s)
2.94

Summary

Alphabet beats Microsoft on 12 of the 20 factors compared between the two stocks.

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New MarketBeat Followers Over Time

This chart shows the number of new MarketBeat users adding MSFT and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period.
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Media Sentiment Over Time

This chart shows the average media sentiment of NASDAQ and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.
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MSFT vs. The Competition

MetricMicrosoftCOMP IndustryComputer SectorNASDAQ Exchange
Market Cap$3.29T$154.85B$40.24B$12.59B
Dividend Yield0.88%1.97%3.18%5.26%
P/E Ratio26.3821.0379.9126.29
Price / Sales11.675.20624.50114.37
Price / Cash22.5617.3948.6856.90
Price / Book7.9429.5410.697.32
Net Income$101.83B$5.11B$1.06B$337.06M
7 Day Performance5.75%2.08%3.63%3.67%
1 Month Performance4.28%4.54%12.54%7.41%
1 Year Performance-3.50%-13.63%169.79%37.85%

Microsoft Competitors List

CompanyMarketRankShare PriceAnalysts' Price Target1Y Price PerformanceMarket CapRevenueP/E RatioEmployee CountIndicator(s)
MSFT
Microsoft
4.9775 of 5 stars
$443.35
+3.8%
$560.88
+26.5%
-6.6%$3.29T$281.72B26.36228,000
AAPL
Apple
4.274 of 5 stars
$309.89
+0.3%
$310.31
+0.1%
+55.9%$4.55T$416.16B37.47166,000
AMD
Advanced Micro Devices
3.1566 of 5 stars
$494.11
+5.7%
$410.00
-17.0%
+359.1%$805.70B$34.64B162.0031,000
AMZN
Amazon.com
4.5574 of 5 stars
$263.50
-1.1%
$312.66
+18.7%
+33.8%$2.83T$716.92B31.521,576,000
GOOG
Alphabet
3.5435 of 5 stars
$382.36
+0.8%
$372.65
-2.5%
+122.7%$4.63T$402.84B29.17190,200

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This page (NASDAQ:MSFT) was last updated on 5/29/2026 by MarketBeat.com Staff.
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