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Fortinet (FTNT) Competitors

Fortinet logo
$153.51 +2.72 (+1.80%)
As of 08/21/2026 04:00 PM Eastern

FTNT vs. ABNB, CHKP, CRWD, PANW, and TTD

Should you buy Fortinet stock or one of its competitors? Fortinet's main competitors and comparable companies include Airbnb (ABNB), Check Point Software Technologies (CHKP), CrowdStrike (CRWD), Palo Alto Networks (PANW), and Trade Desk (TTD). Companies are selected based on similarities in market, industry, and size.

How does Fortinet compare to Airbnb?

Fortinet (NASDAQ:FTNT) and Airbnb (NASDAQ:ABNB) are related large-cap companies, but which is the better stock? We will compare the two companies based on the strength of their risk, institutional ownership, analyst recommendations, media sentiment, earnings, dividends, valuation and profitability.

Fortinet has a beta of 1.07, meaning that its share price is 7% more volatile than the broader market. Comparatively, Airbnb has a beta of 1.14, meaning that its share price is 14% more volatile than the broader market.

Airbnb has higher revenue and earnings than Fortinet. Airbnb is trading at a lower price-to-earnings ratio than Fortinet, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Fortinet$6.80B16.56$1.85B$2.8454.05
Airbnb$12.24B9.16$2.51B$4.4042.57

83.7% of Fortinet shares are held by institutional investors. Comparatively, 80.8% of Airbnb shares are held by institutional investors. 17.6% of Fortinet shares are held by insiders. Comparatively, 27.2% of Airbnb shares are held by insiders. Strong institutional ownership is an indication that large money managers, hedge funds and endowments believe a stock will outperform the market over the long term.

In the previous week, Fortinet had 32 more articles in the media than Airbnb. MarketBeat recorded 58 mentions for Fortinet and 26 mentions for Airbnb. Fortinet's average media sentiment score of 1.50 beat Airbnb's score of 0.88 indicating that Fortinet is being referred to more favorably in the media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Fortinet
51 Very Positive mention(s)
1 Positive mention(s)
5 Neutral mention(s)
0 Negative mention(s)
1 Very Negative mention(s)
Very Positive
Airbnb
16 Very Positive mention(s)
4 Positive mention(s)
2 Neutral mention(s)
2 Negative mention(s)
0 Very Negative mention(s)
Positive

Fortinet has a net margin of 28.17% compared to Airbnb's net margin of 20.45%. Fortinet's return on equity of 191.54% beat Airbnb's return on equity.

Company Net Margins Return on Equity Return on Assets
Fortinet28.17% 191.54% 21.35%
Airbnb 20.45%33.38%10.67%

Fortinet currently has a consensus target price of $150.91, suggesting a potential downside of 1.69%. Airbnb has a consensus target price of $172.00, suggesting a potential downside of 8.17%. Given Fortinet's higher possible upside, research analysts plainly believe Fortinet is more favorable than Airbnb.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Fortinet
5 Sell rating(s)
19 Hold rating(s)
10 Buy rating(s)
2 Strong Buy rating(s)
2.25
Airbnb
2 Sell rating(s)
12 Hold rating(s)
23 Buy rating(s)
2 Strong Buy rating(s)
2.64

Summary

Fortinet beats Airbnb on 9 of the 16 factors compared between the two stocks.

How does Fortinet compare to Check Point Software Technologies?

Fortinet (NASDAQ:FTNT) and Check Point Software Technologies (NASDAQ:CHKP) are both large-cap technology companies, but which is the superior business? We will contrast the two companies based on the strength of their dividends, profitability, media sentiment, risk, valuation, institutional ownership, analyst recommendations and earnings.

In the previous week, Fortinet had 56 more articles in the media than Check Point Software Technologies. MarketBeat recorded 58 mentions for Fortinet and 2 mentions for Check Point Software Technologies. Check Point Software Technologies' average media sentiment score of 1.64 beat Fortinet's score of 1.50 indicating that Check Point Software Technologies is being referred to more favorably in the news media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Fortinet
51 Very Positive mention(s)
1 Positive mention(s)
5 Neutral mention(s)
0 Negative mention(s)
1 Very Negative mention(s)
Very Positive
Check Point Software Technologies
2 Very Positive mention(s)
0 Positive mention(s)
0 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Very Positive

Check Point Software Technologies has a net margin of 37.93% compared to Fortinet's net margin of 28.17%. Fortinet's return on equity of 191.54% beat Check Point Software Technologies' return on equity.

Company Net Margins Return on Equity Return on Assets
Fortinet28.17% 191.54% 21.35%
Check Point Software Technologies 37.93%38.80%15.60%

Fortinet has a beta of 1.07, indicating that its share price is 7% more volatile than the broader market. Comparatively, Check Point Software Technologies has a beta of 0.49, indicating that its share price is 51% less volatile than the broader market.

Fortinet presently has a consensus price target of $150.91, indicating a potential downside of 1.69%. Check Point Software Technologies has a consensus price target of $149.67, indicating a potential upside of 14.64%. Given Check Point Software Technologies' stronger consensus rating and higher probable upside, analysts plainly believe Check Point Software Technologies is more favorable than Fortinet.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Fortinet
5 Sell rating(s)
19 Hold rating(s)
10 Buy rating(s)
2 Strong Buy rating(s)
2.25
Check Point Software Technologies
0 Sell rating(s)
19 Hold rating(s)
9 Buy rating(s)
0 Strong Buy rating(s)
2.32

83.7% of Fortinet shares are held by institutional investors. Comparatively, 98.5% of Check Point Software Technologies shares are held by institutional investors. 17.6% of Fortinet shares are held by insiders. Comparatively, 29.0% of Check Point Software Technologies shares are held by insiders. Strong institutional ownership is an indication that endowments, hedge funds and large money managers believe a stock is poised for long-term growth.

Fortinet has higher revenue and earnings than Check Point Software Technologies. Check Point Software Technologies is trading at a lower price-to-earnings ratio than Fortinet, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Fortinet$6.80B16.56$1.85B$2.8454.05
Check Point Software Technologies$2.73B4.89$1.06B$9.7713.36

Summary

Fortinet beats Check Point Software Technologies on 10 of the 17 factors compared between the two stocks.

How does Fortinet compare to CrowdStrike?

Fortinet (NASDAQ:FTNT) and CrowdStrike (NASDAQ:CRWD) are both large-cap technology companies, but which is the better stock? We will compare the two businesses based on the strength of their profitability, risk, media sentiment, earnings, dividends, analyst recommendations, institutional ownership and valuation.

Fortinet has a beta of 1.07, meaning that its share price is 7% more volatile than the broader market. Comparatively, CrowdStrike has a beta of 1.24, meaning that its share price is 24% more volatile than the broader market.

In the previous week, Fortinet had 22 more articles in the media than CrowdStrike. MarketBeat recorded 58 mentions for Fortinet and 36 mentions for CrowdStrike. Fortinet's average media sentiment score of 1.50 beat CrowdStrike's score of 0.32 indicating that Fortinet is being referred to more favorably in the media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Fortinet
51 Very Positive mention(s)
1 Positive mention(s)
5 Neutral mention(s)
0 Negative mention(s)
1 Very Negative mention(s)
Very Positive
CrowdStrike
8 Very Positive mention(s)
6 Positive mention(s)
10 Neutral mention(s)
7 Negative mention(s)
2 Very Negative mention(s)
Neutral

83.7% of Fortinet shares are held by institutional investors. Comparatively, 71.2% of CrowdStrike shares are held by institutional investors. 17.6% of Fortinet shares are held by insiders. Comparatively, 1.7% of CrowdStrike shares are held by insiders. Strong institutional ownership is an indication that endowments, hedge funds and large money managers believe a company is poised for long-term growth.

Fortinet currently has a consensus target price of $150.91, indicating a potential downside of 1.69%. CrowdStrike has a consensus target price of $198.91, indicating a potential upside of 3.62%. Given CrowdStrike's stronger consensus rating and higher probable upside, analysts clearly believe CrowdStrike is more favorable than Fortinet.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Fortinet
5 Sell rating(s)
19 Hold rating(s)
10 Buy rating(s)
2 Strong Buy rating(s)
2.25
CrowdStrike
2 Sell rating(s)
12 Hold rating(s)
36 Buy rating(s)
0 Strong Buy rating(s)
2.68

Fortinet has a net margin of 28.17% compared to CrowdStrike's net margin of -0.89%. Fortinet's return on equity of 191.54% beat CrowdStrike's return on equity.

Company Net Margins Return on Equity Return on Assets
Fortinet28.17% 191.54% 21.35%
CrowdStrike -0.89%2.29%0.94%

Fortinet has higher revenue and earnings than CrowdStrike. CrowdStrike is trading at a lower price-to-earnings ratio than Fortinet, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Fortinet$6.80B16.56$1.85B$2.8454.05
CrowdStrike$4.81B40.62-$162.50M-$0.05N/A

Summary

Fortinet beats CrowdStrike on 12 of the 17 factors compared between the two stocks.

How does Fortinet compare to Palo Alto Networks?

Fortinet (NASDAQ:FTNT) and Palo Alto Networks (NASDAQ:PANW) are both large-cap technology companies, but which is the superior business? We will compare the two businesses based on the strength of their dividends, media sentiment, analyst recommendations, earnings, risk, valuation, profitability and institutional ownership.

Fortinet currently has a consensus target price of $150.91, indicating a potential downside of 1.69%. Palo Alto Networks has a consensus target price of $362.67, indicating a potential upside of 1.29%. Given Palo Alto Networks' stronger consensus rating and higher possible upside, analysts plainly believe Palo Alto Networks is more favorable than Fortinet.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Fortinet
5 Sell rating(s)
19 Hold rating(s)
10 Buy rating(s)
2 Strong Buy rating(s)
2.25
Palo Alto Networks
1 Sell rating(s)
6 Hold rating(s)
40 Buy rating(s)
1 Strong Buy rating(s)
2.85

Fortinet has a net margin of 28.17% compared to Palo Alto Networks' net margin of 7.95%. Fortinet's return on equity of 191.54% beat Palo Alto Networks' return on equity.

Company Net Margins Return on Equity Return on Assets
Fortinet28.17% 191.54% 21.35%
Palo Alto Networks 7.95%10.53%4.76%

83.7% of Fortinet shares are owned by institutional investors. Comparatively, 79.8% of Palo Alto Networks shares are owned by institutional investors. 17.6% of Fortinet shares are owned by insiders. Comparatively, 1.4% of Palo Alto Networks shares are owned by insiders. Strong institutional ownership is an indication that hedge funds, large money managers and endowments believe a company is poised for long-term growth.

Fortinet has a beta of 1.07, indicating that its share price is 7% more volatile than the broader market. Comparatively, Palo Alto Networks has a beta of 0.91, indicating that its share price is 9% less volatile than the broader market.

Fortinet has higher earnings, but lower revenue than Palo Alto Networks. Fortinet is trading at a lower price-to-earnings ratio than Palo Alto Networks, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Fortinet$6.80B16.56$1.85B$2.8454.05
Palo Alto Networks$9.22B31.64$1.13B$1.22293.48

In the previous week, Palo Alto Networks had 56 more articles in the media than Fortinet. MarketBeat recorded 114 mentions for Palo Alto Networks and 58 mentions for Fortinet. Palo Alto Networks' average media sentiment score of 1.53 beat Fortinet's score of 1.50 indicating that Palo Alto Networks is being referred to more favorably in the news media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Fortinet
51 Very Positive mention(s)
1 Positive mention(s)
5 Neutral mention(s)
0 Negative mention(s)
1 Very Negative mention(s)
Very Positive
Palo Alto Networks
103 Very Positive mention(s)
3 Positive mention(s)
6 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Very Positive

Summary

Fortinet beats Palo Alto Networks on 9 of the 17 factors compared between the two stocks.

How does Fortinet compare to Trade Desk?

Trade Desk (NASDAQ:TTD) and Fortinet (NASDAQ:FTNT) are related companies, but which is the better business? We will contrast the two companies based on the strength of their earnings, institutional ownership, profitability, dividends, analyst recommendations, risk, media sentiment and valuation.

Fortinet has a net margin of 28.17% compared to Trade Desk's net margin of 13.61%. Fortinet's return on equity of 191.54% beat Trade Desk's return on equity.

Company Net Margins Return on Equity Return on Assets
Trade Desk13.61% 16.09% 6.90%
Fortinet 28.17%191.54%21.35%

Trade Desk currently has a consensus price target of $19.33, indicating a potential upside of 46.67%. Fortinet has a consensus price target of $150.91, indicating a potential downside of 1.69%. Given Trade Desk's higher possible upside, research analysts plainly believe Trade Desk is more favorable than Fortinet.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Trade Desk
10 Sell rating(s)
25 Hold rating(s)
4 Buy rating(s)
0 Strong Buy rating(s)
1.85
Fortinet
5 Sell rating(s)
19 Hold rating(s)
10 Buy rating(s)
2 Strong Buy rating(s)
2.25

67.8% of Trade Desk shares are held by institutional investors. Comparatively, 83.7% of Fortinet shares are held by institutional investors. 11.4% of Trade Desk shares are held by company insiders. Comparatively, 17.6% of Fortinet shares are held by company insiders. Strong institutional ownership is an indication that endowments, hedge funds and large money managers believe a company is poised for long-term growth.

Fortinet has higher revenue and earnings than Trade Desk. Trade Desk is trading at a lower price-to-earnings ratio than Fortinet, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Trade Desk$2.90B2.14$443.30M$0.8415.69
Fortinet$6.80B16.56$1.85B$2.8454.05

In the previous week, Fortinet had 43 more articles in the media than Trade Desk. MarketBeat recorded 58 mentions for Fortinet and 15 mentions for Trade Desk. Fortinet's average media sentiment score of 1.50 beat Trade Desk's score of 0.03 indicating that Fortinet is being referred to more favorably in the news media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Trade Desk
4 Very Positive mention(s)
0 Positive mention(s)
3 Neutral mention(s)
5 Negative mention(s)
3 Very Negative mention(s)
Neutral
Fortinet
51 Very Positive mention(s)
1 Positive mention(s)
5 Neutral mention(s)
0 Negative mention(s)
1 Very Negative mention(s)
Very Positive

Trade Desk has a beta of 1.04, suggesting that its stock price is 4% more volatile than the broader market. Comparatively, Fortinet has a beta of 1.07, suggesting that its stock price is 7% more volatile than the broader market.

Summary

Fortinet beats Trade Desk on 16 of the 17 factors compared between the two stocks.

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New MarketBeat Followers Over Time

This chart shows the number of new MarketBeat users adding FTNT and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period.
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Media Sentiment Over Time

This chart shows the average media sentiment of NASDAQ and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.
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FTNT vs. The Competition

MetricFortinetSoftware IndustryTechnology SectorNASDAQ Exchange
Market Cap$112.63B$15.67B$29.55B$12.85B
Dividend YieldN/A3.42%2.75%10.78%
P/E Ratio54.05122.0469.0420.91
Price / Sales16.561,298.14597.3795.85
Price / Cash49.5648.1350.3553.99
Price / Book72.757.509.446.20
Net Income$1.85B$434.60M$679.74M$348.59M
7 Day Performance-4.06%1.62%-1.29%0.08%
1 Month Performance-0.99%6.29%3.09%2.91%
1 Year Performance91.84%5.05%189.84%17.19%

Fortinet Competitors List

CompanyMarketRankShare PriceAnalysts' Price Target1Y Price PerformanceMarket CapRevenueP/E RatioEmployee CountIndicator(s)
FTNT
Fortinet
3.4318 of 5 stars
$153.51
+1.8%
$150.91
-1.7%
+97.4%$112.63B$6.80B54.0515,109
ABNB
Airbnb
4.0652 of 5 stars
$179.29
-2.6%
$172.00
-4.1%
+48.1%$107.36B$12.24B40.758,200
CHKP
Check Point Software Technologies
4.2965 of 5 stars
$127.01
-3.6%
$149.67
+17.8%
-30.7%$12.97B$2.73B13.006,825
CRWD
CrowdStrike
3.5949 of 5 stars
$213.90
-1.4%
$190.17
-11.1%
+85.4%$217.81B$4.81BN/A10,698
PANW
Palo Alto Networks
2.9752 of 5 stars
$375.76
-2.2%
$342.61
-8.8%
+95.3%$306.24B$9.22B308.0016,068

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This page (NASDAQ:FTNT) was last updated on 8/22/2026 by MarketBeat.com Staff.
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