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Fortinet (FTNT) Competitors

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$161.95 +7.70 (+4.99%)
Closing price 07/31/2026 04:00 PM Eastern
Extended Trading
$161.30 -0.65 (-0.40%)
As of 07/31/2026 07:59 PM Eastern
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FTNT vs. ABNB, CHKP, CRWD, PANW, and TTD

Should you buy Fortinet stock or one of its competitors? MarketBeat compares Fortinet with other companies and stocks that may be similar based on industry, sector, market capitalization, business model, investor interest, or shared news coverage. Companies and stocks commonly compared with Fortinet include Airbnb (ABNB), Check Point Software Technologies (CHKP), CrowdStrike (CRWD), Palo Alto Networks (PANW), and Trade Desk (TTD).

How does Fortinet compare to Airbnb?

Fortinet (NASDAQ:FTNT) and Airbnb (NASDAQ:ABNB) are related large-cap companies, but which is the superior investment? We will compare the two businesses based on the strength of their valuation, profitability, institutional ownership, media sentiment, earnings, risk, dividends and analyst recommendations.

In the previous week, Fortinet had 24 more articles in the media than Airbnb. MarketBeat recorded 68 mentions for Fortinet and 44 mentions for Airbnb. Airbnb's average media sentiment score of 1.03 beat Fortinet's score of 0.89 indicating that Airbnb is being referred to more favorably in the news media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Fortinet
35 Very Positive mention(s)
6 Positive mention(s)
15 Neutral mention(s)
3 Negative mention(s)
0 Very Negative mention(s)
Positive
Airbnb
28 Very Positive mention(s)
4 Positive mention(s)
6 Neutral mention(s)
2 Negative mention(s)
0 Very Negative mention(s)
Positive

Fortinet has a beta of 1.09, indicating that its share price is 9% more volatile than the broader market. Comparatively, Airbnb has a beta of 1.14, indicating that its share price is 14% more volatile than the broader market.

Airbnb has higher revenue and earnings than Fortinet. Airbnb is trading at a lower price-to-earnings ratio than Fortinet, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Fortinet$6.80B17.45$1.85B$2.8457.02
Airbnb$12.24B7.46$2.51B$4.0637.32

83.7% of Fortinet shares are held by institutional investors. Comparatively, 80.8% of Airbnb shares are held by institutional investors. 17.6% of Fortinet shares are held by insiders. Comparatively, 27.2% of Airbnb shares are held by insiders. Strong institutional ownership is an indication that endowments, large money managers and hedge funds believe a stock will outperform the market over the long term.

Fortinet has a net margin of 28.17% compared to Airbnb's net margin of 19.90%. Fortinet's return on equity of 191.54% beat Airbnb's return on equity.

Company Net Margins Return on Equity Return on Assets
Fortinet28.17% 191.54% 21.35%
Airbnb 19.90%31.24%10.16%

Fortinet currently has a consensus target price of $150.91, suggesting a potential downside of 6.82%. Airbnb has a consensus target price of $160.65, suggesting a potential upside of 6.03%. Given Airbnb's stronger consensus rating and higher probable upside, analysts clearly believe Airbnb is more favorable than Fortinet.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Fortinet
5 Sell rating(s)
21 Hold rating(s)
11 Buy rating(s)
2 Strong Buy rating(s)
2.26
Airbnb
1 Sell rating(s)
13 Hold rating(s)
23 Buy rating(s)
2 Strong Buy rating(s)
2.67

Summary

Airbnb beats Fortinet on 9 of the 16 factors compared between the two stocks.

How does Fortinet compare to Check Point Software Technologies?

Check Point Software Technologies (NASDAQ:CHKP) and Fortinet (NASDAQ:FTNT) are both large-cap technology companies, but which is the superior investment? We will contrast the two businesses based on the strength of their media sentiment, institutional ownership, risk, dividends, analyst recommendations, profitability, earnings and valuation.

In the previous week, Fortinet had 38 more articles in the media than Check Point Software Technologies. MarketBeat recorded 68 mentions for Fortinet and 30 mentions for Check Point Software Technologies. Fortinet's average media sentiment score of 0.89 beat Check Point Software Technologies' score of 0.58 indicating that Fortinet is being referred to more favorably in the news media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Check Point Software Technologies
10 Very Positive mention(s)
4 Positive mention(s)
8 Neutral mention(s)
2 Negative mention(s)
0 Very Negative mention(s)
Positive
Fortinet
35 Very Positive mention(s)
6 Positive mention(s)
15 Neutral mention(s)
3 Negative mention(s)
0 Very Negative mention(s)
Positive

Check Point Software Technologies has a beta of 0.49, meaning that its share price is 51% less volatile than the broader market. Comparatively, Fortinet has a beta of 1.09, meaning that its share price is 9% more volatile than the broader market.

98.5% of Check Point Software Technologies shares are owned by institutional investors. Comparatively, 83.7% of Fortinet shares are owned by institutional investors. 29.0% of Check Point Software Technologies shares are owned by company insiders. Comparatively, 17.6% of Fortinet shares are owned by company insiders. Strong institutional ownership is an indication that hedge funds, endowments and large money managers believe a stock is poised for long-term growth.

Fortinet has higher revenue and earnings than Check Point Software Technologies. Check Point Software Technologies is trading at a lower price-to-earnings ratio than Fortinet, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Check Point Software Technologies$2.73B4.76$1.06B$9.7413.05
Fortinet$6.80B17.45$1.85B$2.8457.02

Check Point Software Technologies presently has a consensus target price of $149.48, indicating a potential upside of 17.58%. Fortinet has a consensus target price of $150.91, indicating a potential downside of 6.82%. Given Check Point Software Technologies' stronger consensus rating and higher probable upside, analysts plainly believe Check Point Software Technologies is more favorable than Fortinet.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Check Point Software Technologies
1 Sell rating(s)
18 Hold rating(s)
9 Buy rating(s)
0 Strong Buy rating(s)
2.29
Fortinet
5 Sell rating(s)
21 Hold rating(s)
11 Buy rating(s)
2 Strong Buy rating(s)
2.26

Check Point Software Technologies has a net margin of 37.93% compared to Fortinet's net margin of 28.17%. Fortinet's return on equity of 191.54% beat Check Point Software Technologies' return on equity.

Company Net Margins Return on Equity Return on Assets
Check Point Software Technologies37.93% 38.17% 15.86%
Fortinet 28.17%191.54%21.35%

Summary

Fortinet beats Check Point Software Technologies on 11 of the 17 factors compared between the two stocks.

How does Fortinet compare to CrowdStrike?

CrowdStrike (NASDAQ:CRWD) and Fortinet (NASDAQ:FTNT) are both large-cap technology companies, but which is the superior business? We will contrast the two businesses based on the strength of their institutional ownership, analyst recommendations, profitability, valuation, media sentiment, earnings, dividends and risk.

Fortinet has a net margin of 28.17% compared to CrowdStrike's net margin of -0.89%. Fortinet's return on equity of 191.54% beat CrowdStrike's return on equity.

Company Net Margins Return on Equity Return on Assets
CrowdStrike-0.89% 2.29% 0.94%
Fortinet 28.17%191.54%21.35%

71.2% of CrowdStrike shares are owned by institutional investors. Comparatively, 83.7% of Fortinet shares are owned by institutional investors. 1.7% of CrowdStrike shares are owned by company insiders. Comparatively, 17.6% of Fortinet shares are owned by company insiders. Strong institutional ownership is an indication that endowments, large money managers and hedge funds believe a company is poised for long-term growth.

Fortinet has higher revenue and earnings than CrowdStrike. CrowdStrike is trading at a lower price-to-earnings ratio than Fortinet, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
CrowdStrike$4.81B40.39-$162.50M-$0.05N/A
Fortinet$6.80B17.45$1.85B$2.8457.02

In the previous week, Fortinet had 43 more articles in the media than CrowdStrike. MarketBeat recorded 68 mentions for Fortinet and 25 mentions for CrowdStrike. Fortinet's average media sentiment score of 0.89 beat CrowdStrike's score of 0.07 indicating that Fortinet is being referred to more favorably in the news media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
CrowdStrike
10 Very Positive mention(s)
1 Positive mention(s)
5 Neutral mention(s)
1 Negative mention(s)
2 Very Negative mention(s)
Neutral
Fortinet
35 Very Positive mention(s)
6 Positive mention(s)
15 Neutral mention(s)
3 Negative mention(s)
0 Very Negative mention(s)
Positive

CrowdStrike currently has a consensus price target of $185.78, indicating a potential downside of 2.66%. Fortinet has a consensus price target of $150.91, indicating a potential downside of 6.82%. Given CrowdStrike's stronger consensus rating and higher probable upside, equities analysts clearly believe CrowdStrike is more favorable than Fortinet.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
CrowdStrike
2 Sell rating(s)
13 Hold rating(s)
36 Buy rating(s)
0 Strong Buy rating(s)
2.67
Fortinet
5 Sell rating(s)
21 Hold rating(s)
11 Buy rating(s)
2 Strong Buy rating(s)
2.26

CrowdStrike has a beta of 1.24, meaning that its stock price is 24% more volatile than the broader market. Comparatively, Fortinet has a beta of 1.09, meaning that its stock price is 9% more volatile than the broader market.

Summary

Fortinet beats CrowdStrike on 12 of the 17 factors compared between the two stocks.

How does Fortinet compare to Palo Alto Networks?

Fortinet (NASDAQ:FTNT) and Palo Alto Networks (NASDAQ:PANW) are both large-cap technology companies, but which is the better investment? We will compare the two businesses based on the strength of their media sentiment, institutional ownership, profitability, analyst recommendations, dividends, valuation, earnings and risk.

83.7% of Fortinet shares are owned by institutional investors. Comparatively, 79.8% of Palo Alto Networks shares are owned by institutional investors. 17.6% of Fortinet shares are owned by insiders. Comparatively, 1.4% of Palo Alto Networks shares are owned by insiders. Strong institutional ownership is an indication that hedge funds, large money managers and endowments believe a company is poised for long-term growth.

Fortinet has a beta of 1.09, meaning that its stock price is 9% more volatile than the broader market. Comparatively, Palo Alto Networks has a beta of 0.91, meaning that its stock price is 9% less volatile than the broader market.

Fortinet has a net margin of 28.17% compared to Palo Alto Networks' net margin of 7.95%. Fortinet's return on equity of 191.54% beat Palo Alto Networks' return on equity.

Company Net Margins Return on Equity Return on Assets
Fortinet28.17% 191.54% 21.35%
Palo Alto Networks 7.95%10.53%4.76%

In the previous week, Fortinet had 24 more articles in the media than Palo Alto Networks. MarketBeat recorded 68 mentions for Fortinet and 44 mentions for Palo Alto Networks. Palo Alto Networks' average media sentiment score of 1.46 beat Fortinet's score of 0.89 indicating that Palo Alto Networks is being referred to more favorably in the news media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Fortinet
35 Very Positive mention(s)
6 Positive mention(s)
15 Neutral mention(s)
3 Negative mention(s)
0 Very Negative mention(s)
Positive
Palo Alto Networks
39 Very Positive mention(s)
2 Positive mention(s)
2 Neutral mention(s)
1 Negative mention(s)
0 Very Negative mention(s)
Positive

Fortinet presently has a consensus target price of $150.91, indicating a potential downside of 6.82%. Palo Alto Networks has a consensus target price of $331.48, indicating a potential downside of 0.11%. Given Palo Alto Networks' stronger consensus rating and higher possible upside, analysts plainly believe Palo Alto Networks is more favorable than Fortinet.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Fortinet
5 Sell rating(s)
21 Hold rating(s)
11 Buy rating(s)
2 Strong Buy rating(s)
2.26
Palo Alto Networks
1 Sell rating(s)
6 Hold rating(s)
40 Buy rating(s)
1 Strong Buy rating(s)
2.85

Fortinet has higher earnings, but lower revenue than Palo Alto Networks. Fortinet is trading at a lower price-to-earnings ratio than Palo Alto Networks, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Fortinet$6.80B17.45$1.85B$2.8457.02
Palo Alto Networks$9.22B29.33$1.13B$1.22271.99

Summary

Fortinet beats Palo Alto Networks on 10 of the 17 factors compared between the two stocks.

How does Fortinet compare to Trade Desk?

Trade Desk (NASDAQ:TTD) and Fortinet (NASDAQ:FTNT) are related companies, but which is the better business? We will contrast the two companies based on the strength of their profitability, earnings, institutional ownership, dividends, valuation, media sentiment, analyst recommendations and risk.

67.8% of Trade Desk shares are held by institutional investors. Comparatively, 83.7% of Fortinet shares are held by institutional investors. 11.4% of Trade Desk shares are held by insiders. Comparatively, 17.6% of Fortinet shares are held by insiders. Strong institutional ownership is an indication that hedge funds, large money managers and endowments believe a company will outperform the market over the long term.

Fortinet has higher revenue and earnings than Trade Desk. Trade Desk is trading at a lower price-to-earnings ratio than Fortinet, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Trade Desk$2.97B2.86$443.30M$0.8820.50
Fortinet$6.80B17.45$1.85B$2.8457.02

Trade Desk has a beta of 1.04, meaning that its stock price is 4% more volatile than the broader market. Comparatively, Fortinet has a beta of 1.09, meaning that its stock price is 9% more volatile than the broader market.

Trade Desk presently has a consensus price target of $33.43, suggesting a potential upside of 85.31%. Fortinet has a consensus price target of $150.91, suggesting a potential downside of 6.82%. Given Trade Desk's higher probable upside, equities analysts plainly believe Trade Desk is more favorable than Fortinet.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Trade Desk
5 Sell rating(s)
21 Hold rating(s)
11 Buy rating(s)
1 Strong Buy rating(s)
2.21
Fortinet
5 Sell rating(s)
21 Hold rating(s)
11 Buy rating(s)
2 Strong Buy rating(s)
2.26

Fortinet has a net margin of 28.17% compared to Trade Desk's net margin of 14.57%. Fortinet's return on equity of 191.54% beat Trade Desk's return on equity.

Company Net Margins Return on Equity Return on Assets
Trade Desk14.57% 16.91% 7.28%
Fortinet 28.17%191.54%21.35%

In the previous week, Fortinet had 55 more articles in the media than Trade Desk. MarketBeat recorded 68 mentions for Fortinet and 13 mentions for Trade Desk. Fortinet's average media sentiment score of 0.89 beat Trade Desk's score of 0.77 indicating that Fortinet is being referred to more favorably in the news media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Trade Desk
7 Very Positive mention(s)
2 Positive mention(s)
4 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive
Fortinet
35 Very Positive mention(s)
6 Positive mention(s)
15 Neutral mention(s)
3 Negative mention(s)
0 Very Negative mention(s)
Positive

Summary

Fortinet beats Trade Desk on 15 of the 16 factors compared between the two stocks.

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New MarketBeat Followers Over Time

This chart shows the number of new MarketBeat users adding FTNT and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period.
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Media Sentiment Over Time

This chart shows the average media sentiment of NASDAQ and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.
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FTNT vs. The Competition

MetricFortinetSoftware IndustryTechnology SectorNASDAQ Exchange
Market Cap$118.65B$14.56B$28.18B$12.47B
Dividend YieldN/A3.44%2.77%9.45%
P/E Ratio57.02130.8779.7824.66
Price / Sales17.451,294.36595.1289.75
Price / Cash52.2843.2846.1659.99
Price / Book76.396.426.955.90
Net Income$1.85B$365.95M$628.91M$336.31M
7 Day Performance6.29%1.88%0.79%0.09%
1 Month Performance3.65%-2.32%-4.58%-5.17%
1 Year Performance66.34%6.92%148.05%18.61%

Fortinet Competitors List

CompanyMarketRankShare PriceAnalysts' Price Target1Y Price PerformanceMarket CapRevenueP/E RatioEmployee CountIndicator(s)
FTNT
Fortinet
3.2994 of 5 stars
$161.95
+5.0%
$150.91
-6.8%
+66.3%$118.65B$6.80B57.0215,109
ABNB
Airbnb
4.3116 of 5 stars
$146.86
+4.1%
$159.65
+8.7%
+18.4%$88.51B$12.24B36.178,200
CHKP
Check Point Software Technologies
3.6258 of 5 stars
$132.75
+1.7%
$151.81
+14.4%
-32.6%$13.55B$2.73B13.636,825
CRWD
CrowdStrike
2.4454 of 5 stars
$180.11
-1.7%
$183.85
+2.1%
+70.9%$183.40B$4.81BN/A10,698
PANW
Palo Alto Networks
3.2424 of 5 stars
$317.32
-2.0%
$331.48
+4.5%
+91.9%$258.62B$9.22B260.1016,068

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This page (NASDAQ:FTNT) was last updated on 8/2/2026 by MarketBeat.com Staff.
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