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Fortinet (FTNT) Competitors

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$156.07 -2.78 (-1.75%)
Closing price 09/11/2026 04:00 PM Eastern
Extended Trading
$156.00 -0.07 (-0.04%)
As of 09/11/2026 07:59 PM Eastern
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FTNT vs. ABNB, CHKP, CRWD, PANW, and TTD

Should you buy Fortinet stock or one of its competitors? Fortinet's main competitors and comparable companies include Airbnb (ABNB), Check Point Software Technologies (CHKP), CrowdStrike (CRWD), Palo Alto Networks (PANW), and Trade Desk (TTD). Companies are selected based on similarities in market, industry, and size.

How does Fortinet compare to Airbnb?

Airbnb (NASDAQ:ABNB) and Fortinet (NASDAQ:FTNT) are related large-cap companies, but which is the better stock? We will contrast the two companies based on the strength of their media sentiment, institutional ownership, analyst recommendations, risk, profitability, valuation, earnings and dividends.

In the previous week, Airbnb had 1 more articles in the media than Fortinet. MarketBeat recorded 29 mentions for Airbnb and 28 mentions for Fortinet. Airbnb's average media sentiment score of 0.96 beat Fortinet's score of 0.92 indicating that Airbnb is being referred to more favorably in the media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Airbnb
15 Very Positive mention(s)
4 Positive mention(s)
7 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive
Fortinet
16 Very Positive mention(s)
3 Positive mention(s)
6 Neutral mention(s)
2 Negative mention(s)
0 Very Negative mention(s)
Positive

Airbnb has a beta of 1.16, meaning that its stock price is 16% more volatile than the broader market. Comparatively, Fortinet has a beta of 1.06, meaning that its stock price is 6% more volatile than the broader market.

Airbnb presently has a consensus price target of $179.97, indicating a potential upside of 5.75%. Fortinet has a consensus price target of $150.91, indicating a potential downside of 3.31%. Given Airbnb's stronger consensus rating and higher probable upside, equities research analysts plainly believe Airbnb is more favorable than Fortinet.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Airbnb
2 Sell rating(s)
11 Hold rating(s)
25 Buy rating(s)
2 Strong Buy rating(s)
2.68
Fortinet
5 Sell rating(s)
19 Hold rating(s)
10 Buy rating(s)
2 Strong Buy rating(s)
2.25

Fortinet has a net margin of 28.17% compared to Airbnb's net margin of 20.45%. Fortinet's return on equity of 191.54% beat Airbnb's return on equity.

Company Net Margins Return on Equity Return on Assets
Airbnb20.45% 33.38% 10.67%
Fortinet 28.17%191.54%21.35%

Airbnb has higher revenue and earnings than Fortinet. Airbnb is trading at a lower price-to-earnings ratio than Fortinet, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Airbnb$13.16B7.74$2.51B$4.4038.68
Fortinet$7.53B15.21$1.85B$2.8454.95

80.8% of Airbnb shares are owned by institutional investors. Comparatively, 83.7% of Fortinet shares are owned by institutional investors. 27.2% of Airbnb shares are owned by company insiders. Comparatively, 17.6% of Fortinet shares are owned by company insiders. Strong institutional ownership is an indication that large money managers, endowments and hedge funds believe a stock will outperform the market over the long term.

Summary

Airbnb beats Fortinet on 10 of the 16 factors compared between the two stocks.

How does Fortinet compare to Check Point Software Technologies?

Fortinet (NASDAQ:FTNT) and Check Point Software Technologies (NASDAQ:CHKP) are both large-cap technology companies, but which is the superior business? We will compare the two businesses based on the strength of their valuation, institutional ownership, dividends, risk, earnings, media sentiment, analyst recommendations and profitability.

83.7% of Fortinet shares are held by institutional investors. Comparatively, 98.5% of Check Point Software Technologies shares are held by institutional investors. 17.6% of Fortinet shares are held by insiders. Comparatively, 29.0% of Check Point Software Technologies shares are held by insiders. Strong institutional ownership is an indication that hedge funds, endowments and large money managers believe a stock is poised for long-term growth.

Fortinet presently has a consensus price target of $150.91, suggesting a potential downside of 3.31%. Check Point Software Technologies has a consensus price target of $148.74, suggesting a potential upside of 12.99%. Given Check Point Software Technologies' stronger consensus rating and higher possible upside, analysts plainly believe Check Point Software Technologies is more favorable than Fortinet.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Fortinet
5 Sell rating(s)
19 Hold rating(s)
10 Buy rating(s)
2 Strong Buy rating(s)
2.25
Check Point Software Technologies
0 Sell rating(s)
19 Hold rating(s)
8 Buy rating(s)
0 Strong Buy rating(s)
2.30

Fortinet has a beta of 1.06, indicating that its stock price is 6% more volatile than the broader market. Comparatively, Check Point Software Technologies has a beta of 0.5, indicating that its stock price is 50% less volatile than the broader market.

Check Point Software Technologies has a net margin of 37.93% compared to Fortinet's net margin of 28.17%. Fortinet's return on equity of 191.54% beat Check Point Software Technologies' return on equity.

Company Net Margins Return on Equity Return on Assets
Fortinet28.17% 191.54% 21.35%
Check Point Software Technologies 37.93%38.80%15.60%

In the previous week, Fortinet had 20 more articles in the media than Check Point Software Technologies. MarketBeat recorded 28 mentions for Fortinet and 8 mentions for Check Point Software Technologies. Check Point Software Technologies' average media sentiment score of 1.24 beat Fortinet's score of 0.92 indicating that Check Point Software Technologies is being referred to more favorably in the news media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Fortinet
16 Very Positive mention(s)
3 Positive mention(s)
6 Neutral mention(s)
2 Negative mention(s)
0 Very Negative mention(s)
Positive
Check Point Software Technologies
5 Very Positive mention(s)
0 Positive mention(s)
2 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive

Fortinet has higher revenue and earnings than Check Point Software Technologies. Check Point Software Technologies is trading at a lower price-to-earnings ratio than Fortinet, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Fortinet$7.53B15.21$1.85B$2.8454.95
Check Point Software Technologies$2.76B4.86$1.06B$9.7713.47

Summary

Fortinet beats Check Point Software Technologies on 10 of the 17 factors compared between the two stocks.

How does Fortinet compare to CrowdStrike?

Fortinet (NASDAQ:FTNT) and CrowdStrike (NASDAQ:CRWD) are both large-cap technology companies, but which is the better stock? We will contrast the two companies based on the strength of their institutional ownership, risk, dividends, earnings, valuation, media sentiment, profitability and analyst recommendations.

Fortinet has a net margin of 28.17% compared to CrowdStrike's net margin of 0.70%. Fortinet's return on equity of 191.54% beat CrowdStrike's return on equity.

Company Net Margins Return on Equity Return on Assets
Fortinet28.17% 191.54% 21.35%
CrowdStrike 0.70%2.42%1.00%

83.7% of Fortinet shares are held by institutional investors. Comparatively, 71.2% of CrowdStrike shares are held by institutional investors. 17.6% of Fortinet shares are held by insiders. Comparatively, 1.7% of CrowdStrike shares are held by insiders. Strong institutional ownership is an indication that large money managers, hedge funds and endowments believe a stock is poised for long-term growth.

Fortinet has a beta of 1.06, indicating that its share price is 6% more volatile than the broader market. Comparatively, CrowdStrike has a beta of 1.26, indicating that its share price is 26% more volatile than the broader market.

Fortinet has higher revenue and earnings than CrowdStrike. Fortinet is trading at a lower price-to-earnings ratio than CrowdStrike, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Fortinet$7.53B15.21$1.85B$2.8454.95
CrowdStrike$5.40B39.23-$162.50M$0.045,168.50

In the previous week, Fortinet had 5 more articles in the media than CrowdStrike. MarketBeat recorded 28 mentions for Fortinet and 23 mentions for CrowdStrike. Fortinet's average media sentiment score of 0.92 beat CrowdStrike's score of 0.56 indicating that Fortinet is being referred to more favorably in the media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Fortinet
16 Very Positive mention(s)
3 Positive mention(s)
6 Neutral mention(s)
2 Negative mention(s)
0 Very Negative mention(s)
Positive
CrowdStrike
10 Very Positive mention(s)
1 Positive mention(s)
6 Neutral mention(s)
2 Negative mention(s)
0 Very Negative mention(s)
Positive

Fortinet presently has a consensus price target of $150.91, suggesting a potential downside of 3.31%. CrowdStrike has a consensus price target of $222.62, suggesting a potential upside of 7.68%. Given CrowdStrike's stronger consensus rating and higher probable upside, analysts clearly believe CrowdStrike is more favorable than Fortinet.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Fortinet
5 Sell rating(s)
19 Hold rating(s)
10 Buy rating(s)
2 Strong Buy rating(s)
2.25
CrowdStrike
1 Sell rating(s)
13 Hold rating(s)
37 Buy rating(s)
0 Strong Buy rating(s)
2.71

Summary

Fortinet beats CrowdStrike on 11 of the 17 factors compared between the two stocks.

How does Fortinet compare to Palo Alto Networks?

Fortinet (NASDAQ:FTNT) and Palo Alto Networks (NASDAQ:PANW) are both large-cap technology companies, but which is the superior stock? We will compare the two businesses based on the strength of their media sentiment, risk, earnings, profitability, institutional ownership, dividends, analyst recommendations and valuation.

Fortinet has higher earnings, but lower revenue than Palo Alto Networks. Fortinet is trading at a lower price-to-earnings ratio than Palo Alto Networks, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Fortinet$7.53B15.21$1.85B$2.8454.95
Palo Alto Networks$11.48B23.47$307M$0.51648.33

Fortinet currently has a consensus target price of $150.91, suggesting a potential downside of 3.31%. Palo Alto Networks has a consensus target price of $387.60, suggesting a potential upside of 17.22%. Given Palo Alto Networks' stronger consensus rating and higher probable upside, analysts plainly believe Palo Alto Networks is more favorable than Fortinet.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Fortinet
5 Sell rating(s)
19 Hold rating(s)
10 Buy rating(s)
2 Strong Buy rating(s)
2.25
Palo Alto Networks
0 Sell rating(s)
11 Hold rating(s)
39 Buy rating(s)
0 Strong Buy rating(s)
2.78

Fortinet has a net margin of 28.17% compared to Palo Alto Networks' net margin of 2.67%. Fortinet's return on equity of 191.54% beat Palo Alto Networks' return on equity.

Company Net Margins Return on Equity Return on Assets
Fortinet28.17% 191.54% 21.35%
Palo Alto Networks 2.67%8.50%4.35%

In the previous week, Palo Alto Networks had 26 more articles in the media than Fortinet. MarketBeat recorded 54 mentions for Palo Alto Networks and 28 mentions for Fortinet. Palo Alto Networks' average media sentiment score of 1.15 beat Fortinet's score of 0.92 indicating that Palo Alto Networks is being referred to more favorably in the news media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Fortinet
16 Very Positive mention(s)
3 Positive mention(s)
6 Neutral mention(s)
2 Negative mention(s)
0 Very Negative mention(s)
Positive
Palo Alto Networks
41 Very Positive mention(s)
2 Positive mention(s)
7 Neutral mention(s)
1 Negative mention(s)
0 Very Negative mention(s)
Positive

Fortinet has a beta of 1.06, suggesting that its stock price is 6% more volatile than the broader market. Comparatively, Palo Alto Networks has a beta of 0.91, suggesting that its stock price is 9% less volatile than the broader market.

83.7% of Fortinet shares are owned by institutional investors. Comparatively, 79.8% of Palo Alto Networks shares are owned by institutional investors. 17.6% of Fortinet shares are owned by company insiders. Comparatively, 1.4% of Palo Alto Networks shares are owned by company insiders. Strong institutional ownership is an indication that hedge funds, endowments and large money managers believe a stock is poised for long-term growth.

Summary

Fortinet beats Palo Alto Networks on 9 of the 17 factors compared between the two stocks.

How does Fortinet compare to Trade Desk?

Trade Desk (NASDAQ:TTD) and Fortinet (NASDAQ:FTNT) are related companies, but which is the superior stock? We will contrast the two companies based on the strength of their valuation, risk, profitability, institutional ownership, analyst recommendations, dividends, media sentiment and earnings.

Trade Desk has a beta of 1.01, indicating that its stock price is 1% more volatile than the broader market. Comparatively, Fortinet has a beta of 1.06, indicating that its stock price is 6% more volatile than the broader market.

Fortinet has higher revenue and earnings than Trade Desk. Trade Desk is trading at a lower price-to-earnings ratio than Fortinet, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Trade Desk$2.90B2.33$443.30M$0.8417.07
Fortinet$7.53B15.21$1.85B$2.8454.95

67.8% of Trade Desk shares are owned by institutional investors. Comparatively, 83.7% of Fortinet shares are owned by institutional investors. 11.4% of Trade Desk shares are owned by insiders. Comparatively, 17.6% of Fortinet shares are owned by insiders. Strong institutional ownership is an indication that endowments, large money managers and hedge funds believe a company will outperform the market over the long term.

In the previous week, Fortinet had 4 more articles in the media than Trade Desk. MarketBeat recorded 28 mentions for Fortinet and 24 mentions for Trade Desk. Fortinet's average media sentiment score of 0.92 beat Trade Desk's score of 0.15 indicating that Fortinet is being referred to more favorably in the news media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Trade Desk
8 Very Positive mention(s)
5 Positive mention(s)
4 Neutral mention(s)
3 Negative mention(s)
2 Very Negative mention(s)
Neutral
Fortinet
16 Very Positive mention(s)
3 Positive mention(s)
6 Neutral mention(s)
2 Negative mention(s)
0 Very Negative mention(s)
Positive

Fortinet has a net margin of 28.17% compared to Trade Desk's net margin of 13.61%. Fortinet's return on equity of 191.54% beat Trade Desk's return on equity.

Company Net Margins Return on Equity Return on Assets
Trade Desk13.61% 16.09% 6.90%
Fortinet 28.17%191.54%21.35%

Trade Desk presently has a consensus price target of $19.36, suggesting a potential upside of 35.01%. Fortinet has a consensus price target of $150.91, suggesting a potential downside of 3.31%. Given Trade Desk's higher probable upside, research analysts plainly believe Trade Desk is more favorable than Fortinet.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Trade Desk
10 Sell rating(s)
25 Hold rating(s)
4 Buy rating(s)
0 Strong Buy rating(s)
1.85
Fortinet
5 Sell rating(s)
19 Hold rating(s)
10 Buy rating(s)
2 Strong Buy rating(s)
2.25

Summary

Fortinet beats Trade Desk on 16 of the 17 factors compared between the two stocks.

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New MarketBeat Followers Over Time

This chart shows the number of new MarketBeat users adding FTNT and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period.
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Media Sentiment Over Time

This chart shows the average media sentiment of NASDAQ and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.
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FTNT vs. The Competition

MetricFortinetSoftware IndustryTechnology SectorNASDAQ Exchange
Market Cap$116.55B$15.45B$29.67B$12.72B
Dividend YieldN/A3.43%2.74%11.15%
P/E Ratio54.95138.4176.6225.29
Price / Sales15.211,289.23589.1098.94
Price / Cash51.2845.1247.5051.44
Price / Book94.028.347.706.20
Net Income$1.85B$434.47M$704.99M$358.50M
7 Day Performance-0.14%-2.04%-1.08%-2.35%
1 Month Performance-2.97%-1.09%-3.65%-2.77%
1 Year Performance95.87%-0.19%180.35%7.63%

Fortinet Competitors List

CompanyMarketRankShare PriceAnalysts' Price Target1Y Price PerformanceMarket CapRevenueP/E RatioEmployee CountIndicator(s)
FTNT
Fortinet
2.8892 of 5 stars
$156.07
-1.8%
$150.91
-3.3%
+92.9%$116.55B$7.53B54.9515,109
ABNB
Airbnb
4.2335 of 5 stars
$181.94
flat
$177.07
-2.7%
+38.3%$108.94B$12.24B41.358,200
CHKP
Check Point Software Technologies
3.6006 of 5 stars
$137.05
flat
$149.67
+9.2%
-33.0%$13.99B$2.73B14.036,825
CRWD
CrowdStrike
3.3062 of 5 stars
$213.10
flat
$221.13
+3.8%
+90.8%$218.20B$4.81B5,327.5010,698
PANW
Palo Alto Networks
4.407 of 5 stars
$333.26
flat
$385.67
+15.7%
+66.7%$271.61B$11.48B653.4616,068

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This page (NASDAQ:FTNT) was last updated on 9/12/2026 by MarketBeat.com Staff.
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