Axon Enterprise (AXON) Competitors

Axon Enterprise (NASDAQ:AXON) and Fortinet (NASDAQ:FTNT) are both large-cap industrial products companies, but which is the superior stock? We will compare the two companies based on the strength of their earnings, risk, community ranking, profitability, media sentiment, valuation, analyst recommendations, dividends and institutional ownership.

Does the MarketBeat Community favor AXON or FTNT?

Fortinet received 840 more outperform votes than Axon Enterprise when rated by MarketBeat users. Likewise, 67.02% of users gave Fortinet an outperform vote while only 64.21% of users gave Axon Enterprise an outperform vote.

Company	Underperform	Outperform
Axon Enterprise	Outperform Votes 436 64.21%	Underperform Votes 243 35.79%
Fortinet	Outperform Votes 1276 67.02%	Underperform Votes 628 32.98%

Which has better earnings & valuation, AXON or FTNT?

Fortinet has higher revenue and earnings than Axon Enterprise. Fortinet is trading at a lower price-to-earnings ratio than Axon Enterprise, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Axon Enterprise	$1.56B	14.99	$174.23M	$3.42	90.82
Fortinet	$5.30B	8.21	$1.15B	$1.53	37.26

Is AXON or FTNT more profitable?

Fortinet has a net margin of 22.23% compared to Axon Enterprise's net margin of 15.60%. Axon Enterprise's return on equity of 11.71% beat Fortinet's return on equity.

Company	Net Margins	Return on Equity	Return on Assets
Axon Enterprise	15.60%	11.71%	5.60%
Fortinet	22.23%	-2,235.48%	15.38%

Which has more risk and volatility, AXON or FTNT?

Axon Enterprise has a beta of 0.95, suggesting that its stock price is 5% less volatile than the S&P 500. Comparatively, Fortinet has a beta of 0.98, suggesting that its stock price is 2% less volatile than the S&P 500.

Do analysts recommend AXON or FTNT?

Axon Enterprise presently has a consensus price target of $342.54, suggesting a potential upside of 10.29%. Fortinet has a consensus price target of $69.90, suggesting a potential upside of 22.63%. Given Fortinet's higher probable upside, analysts clearly believe Fortinet is more favorable than Axon Enterprise.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Axon Enterprise	0 Sell rating(s)	1 Hold rating(s)	13 Buy rating(s)	0 Strong Buy rating(s)	2.93
Fortinet	2 Sell rating(s)	19 Hold rating(s)	11 Buy rating(s)	0 Strong Buy rating(s)	2.28

Do insiders & institutionals believe in AXON or FTNT?

79.1% of Axon Enterprise shares are held by institutional investors. Comparatively, 83.7% of Fortinet shares are held by institutional investors. 6.1% of Axon Enterprise shares are held by insiders. Comparatively, 18.0% of Fortinet shares are held by insiders. Strong institutional ownership is an indication that hedge funds, large money managers and endowments believe a stock will outperform the market over the long term.

Does the media prefer AXON or FTNT?

In the previous week, Fortinet had 4 more articles in the media than Axon Enterprise. MarketBeat recorded 15 mentions for Fortinet and 11 mentions for Axon Enterprise. Fortinet's average media sentiment score of 0.74 beat Axon Enterprise's score of 0.70 indicating that Fortinet is being referred to more favorably in the news media.

Company	Very Positive	Positive	Neutral	Negative	Very Negative	Overall Sentiment
Axon Enterprise	6 Very Positive mention(s)	0 Positive mention(s)	2 Neutral mention(s)	1 Negative mention(s)	0 Very Negative mention(s)	Positive
Fortinet	8 Very Positive mention(s)	1 Positive mention(s)	5 Neutral mention(s)	0 Negative mention(s)	0 Very Negative mention(s)	Positive

Summary

Fortinet beats Axon Enterprise on 12 of the 18 factors compared between the two stocks.