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Airbnb (ABNB) Competitors

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$166.22 +0.29 (+0.17%)
Closing price 09/18/2026 04:00 PM Eastern
Extended Trading
$166.88 +0.66 (+0.40%)
As of 09/18/2026 08:00 PM Eastern
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ABNB vs. AMZN, BKNG, EXPE, GOOG, and GOOGL

Should you buy Airbnb stock or one of its competitors? Airbnb's main competitors and comparable companies include Amazon.com (AMZN), Booking (BKNG), Expedia Group (EXPE), Alphabet (GOOG), and Alphabet (GOOGL). Companies are selected based on similarities in market, industry, and size.

How does Airbnb compare to Amazon.com?

Airbnb (NASDAQ:ABNB) and Amazon.com (NASDAQ:AMZN) are both large-cap consumer discretionary companies, but which is the superior business? We will contrast the two companies based on the strength of their dividends, institutional ownership, valuation, profitability, analyst recommendations, earnings, media sentiment and risk.

Airbnb presently has a consensus target price of $181.74, suggesting a potential upside of 9.34%. Amazon.com has a consensus target price of $321.19, suggesting a potential upside of 26.60%. Given Amazon.com's stronger consensus rating and higher probable upside, analysts clearly believe Amazon.com is more favorable than Airbnb.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Airbnb
1 Sell rating(s)
12 Hold rating(s)
24 Buy rating(s)
3 Strong Buy rating(s)
2.73
Amazon.com
0 Sell rating(s)
3 Hold rating(s)
56 Buy rating(s)
0 Strong Buy rating(s)
2.95

Airbnb has a net margin of 20.45% compared to Amazon.com's net margin of 17.44%. Airbnb's return on equity of 33.38% beat Amazon.com's return on equity.

Company Net Margins Return on Equity Return on Assets
Airbnb20.45% 33.38% 10.67%
Amazon.com 17.44%18.00%8.97%

In the previous week, Amazon.com had 396 more articles in the media than Airbnb. MarketBeat recorded 423 mentions for Amazon.com and 27 mentions for Airbnb. Amazon.com's average media sentiment score of 1.00 beat Airbnb's score of 0.63 indicating that Amazon.com is being referred to more favorably in the news media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Airbnb
10 Very Positive mention(s)
6 Positive mention(s)
4 Neutral mention(s)
3 Negative mention(s)
0 Very Negative mention(s)
Positive
Amazon.com
277 Very Positive mention(s)
70 Positive mention(s)
38 Neutral mention(s)
27 Negative mention(s)
9 Very Negative mention(s)
Positive

Amazon.com has higher revenue and earnings than Airbnb. Amazon.com is trading at a lower price-to-earnings ratio than Airbnb, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Airbnb$12.24B8.13$2.51B$4.4037.78
Amazon.com$716.92B3.82$77.67B$12.4320.41

80.8% of Airbnb shares are held by institutional investors. Comparatively, 72.2% of Amazon.com shares are held by institutional investors. 27.2% of Airbnb shares are held by insiders. Comparatively, 8.9% of Amazon.com shares are held by insiders. Strong institutional ownership is an indication that hedge funds, endowments and large money managers believe a stock is poised for long-term growth.

Airbnb has a beta of 1.16, meaning that its share price is 16% more volatile than the broader market. Comparatively, Amazon.com has a beta of 1.44, meaning that its share price is 44% more volatile than the broader market.

Summary

Amazon.com beats Airbnb on 9 of the 17 factors compared between the two stocks.

How does Airbnb compare to Booking?

Airbnb (NASDAQ:ABNB) and Booking (NASDAQ:BKNG) are both large-cap consumer discretionary companies, but which is the better business? We will compare the two companies based on the strength of their dividends, valuation, earnings, analyst recommendations, media sentiment, profitability, institutional ownership and risk.

Booking has higher revenue and earnings than Airbnb. Booking is trading at a lower price-to-earnings ratio than Airbnb, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Airbnb$12.24B8.13$2.51B$4.4037.78
Booking$26.92B4.69$5.40B$9.0418.57

Booking has a net margin of 25.53% compared to Airbnb's net margin of 20.45%. Airbnb's return on equity of 33.38% beat Booking's return on equity.

Company Net Margins Return on Equity Return on Assets
Airbnb20.45% 33.38% 10.67%
Booking 25.53%-102.96%26.60%

Airbnb has a beta of 1.16, meaning that its share price is 16% more volatile than the broader market. Comparatively, Booking has a beta of 1.07, meaning that its share price is 7% more volatile than the broader market.

80.8% of Airbnb shares are held by institutional investors. Comparatively, 92.4% of Booking shares are held by institutional investors. 27.2% of Airbnb shares are held by company insiders. Comparatively, 0.2% of Booking shares are held by company insiders. Strong institutional ownership is an indication that large money managers, endowments and hedge funds believe a company will outperform the market over the long term.

In the previous week, Booking had 4 more articles in the media than Airbnb. MarketBeat recorded 31 mentions for Booking and 27 mentions for Airbnb. Booking's average media sentiment score of 0.90 beat Airbnb's score of 0.63 indicating that Booking is being referred to more favorably in the news media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Airbnb
10 Very Positive mention(s)
6 Positive mention(s)
4 Neutral mention(s)
3 Negative mention(s)
0 Very Negative mention(s)
Positive
Booking
10 Very Positive mention(s)
10 Positive mention(s)
7 Neutral mention(s)
1 Negative mention(s)
0 Very Negative mention(s)
Positive

Airbnb currently has a consensus target price of $181.74, indicating a potential upside of 9.34%. Booking has a consensus target price of $236.98, indicating a potential upside of 41.15%. Given Booking's stronger consensus rating and higher probable upside, analysts plainly believe Booking is more favorable than Airbnb.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Airbnb
1 Sell rating(s)
12 Hold rating(s)
24 Buy rating(s)
3 Strong Buy rating(s)
2.73
Booking
0 Sell rating(s)
8 Hold rating(s)
26 Buy rating(s)
3 Strong Buy rating(s)
2.86

Summary

Booking beats Airbnb on 11 of the 16 factors compared between the two stocks.

How does Airbnb compare to Expedia Group?

Expedia Group (NASDAQ:EXPE) and Airbnb (NASDAQ:ABNB) are both large-cap consumer discretionary companies, but which is the better business? We will contrast the two companies based on the strength of their institutional ownership, media sentiment, dividends, profitability, earnings, analyst recommendations, risk and valuation.

Airbnb has a net margin of 20.45% compared to Expedia Group's net margin of 12.97%. Expedia Group's return on equity of 87.32% beat Airbnb's return on equity.

Company Net Margins Return on Equity Return on Assets
Expedia Group12.97% 87.32% 7.85%
Airbnb 20.45%33.38%10.67%

In the previous week, Airbnb had 16 more articles in the media than Expedia Group. MarketBeat recorded 27 mentions for Airbnb and 11 mentions for Expedia Group. Expedia Group's average media sentiment score of 0.83 beat Airbnb's score of 0.63 indicating that Expedia Group is being referred to more favorably in the media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Expedia Group
6 Very Positive mention(s)
2 Positive mention(s)
2 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive
Airbnb
10 Very Positive mention(s)
6 Positive mention(s)
4 Neutral mention(s)
3 Negative mention(s)
0 Very Negative mention(s)
Positive

Expedia Group has a beta of 1.25, suggesting that its stock price is 25% more volatile than the broader market. Comparatively, Airbnb has a beta of 1.16, suggesting that its stock price is 16% more volatile than the broader market.

Airbnb has lower revenue, but higher earnings than Expedia Group. Expedia Group is trading at a lower price-to-earnings ratio than Airbnb, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Expedia Group$14.73B2.28$1.29B$16.0417.42
Airbnb$12.24B8.13$2.51B$4.4037.78

90.8% of Expedia Group shares are held by institutional investors. Comparatively, 80.8% of Airbnb shares are held by institutional investors. 5.2% of Expedia Group shares are held by insiders. Comparatively, 27.2% of Airbnb shares are held by insiders. Strong institutional ownership is an indication that large money managers, endowments and hedge funds believe a stock will outperform the market over the long term.

Expedia Group presently has a consensus target price of $316.79, suggesting a potential upside of 13.40%. Airbnb has a consensus target price of $181.74, suggesting a potential upside of 9.34%. Given Expedia Group's higher possible upside, research analysts clearly believe Expedia Group is more favorable than Airbnb.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Expedia Group
1 Sell rating(s)
21 Hold rating(s)
18 Buy rating(s)
0 Strong Buy rating(s)
2.43
Airbnb
1 Sell rating(s)
12 Hold rating(s)
24 Buy rating(s)
3 Strong Buy rating(s)
2.73

Summary

Airbnb beats Expedia Group on 10 of the 17 factors compared between the two stocks.

How does Airbnb compare to Alphabet?

Airbnb (NASDAQ:ABNB) and Alphabet (NASDAQ:GOOG) are related large-cap companies, but which is the superior stock? We will contrast the two companies based on the strength of their risk, earnings, analyst recommendations, dividends, valuation, institutional ownership, profitability and media sentiment.

Alphabet has a net margin of 54.77% compared to Airbnb's net margin of 20.45%. Alphabet's return on equity of 51.32% beat Airbnb's return on equity.

Company Net Margins Return on Equity Return on Assets
Airbnb20.45% 33.38% 10.67%
Alphabet 54.77%51.32%35.42%

In the previous week, Alphabet had 121 more articles in the media than Airbnb. MarketBeat recorded 148 mentions for Alphabet and 27 mentions for Airbnb. Alphabet's average media sentiment score of 0.65 beat Airbnb's score of 0.63 indicating that Alphabet is being referred to more favorably in the news media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Airbnb
10 Very Positive mention(s)
6 Positive mention(s)
4 Neutral mention(s)
3 Negative mention(s)
0 Very Negative mention(s)
Positive
Alphabet
76 Very Positive mention(s)
11 Positive mention(s)
36 Neutral mention(s)
18 Negative mention(s)
4 Very Negative mention(s)
Positive

Alphabet has higher revenue and earnings than Airbnb. Alphabet is trading at a lower price-to-earnings ratio than Airbnb, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Airbnb$12.24B8.13$2.51B$4.4037.78
Alphabet$402.84B10.46$132.17B$19.9117.30

80.8% of Airbnb shares are held by institutional investors. Comparatively, 27.3% of Alphabet shares are held by institutional investors. 27.2% of Airbnb shares are held by insiders. Comparatively, 13.0% of Alphabet shares are held by insiders. Strong institutional ownership is an indication that hedge funds, endowments and large money managers believe a company will outperform the market over the long term.

Airbnb currently has a consensus target price of $181.74, suggesting a potential upside of 9.34%. Alphabet has a consensus target price of $415.55, suggesting a potential upside of 20.65%. Given Alphabet's stronger consensus rating and higher possible upside, analysts plainly believe Alphabet is more favorable than Airbnb.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Airbnb
1 Sell rating(s)
12 Hold rating(s)
24 Buy rating(s)
3 Strong Buy rating(s)
2.73
Alphabet
0 Sell rating(s)
4 Hold rating(s)
30 Buy rating(s)
6 Strong Buy rating(s)
3.05

Airbnb has a beta of 1.16, suggesting that its stock price is 16% more volatile than the broader market. Comparatively, Alphabet has a beta of 1.21, suggesting that its stock price is 21% more volatile than the broader market.

Summary

Alphabet beats Airbnb on 14 of the 17 factors compared between the two stocks.

How does Airbnb compare to Alphabet?

Alphabet (NASDAQ:GOOGL) and Airbnb (NASDAQ:ABNB) are related large-cap companies, but which is the better business? We will contrast the two companies based on the strength of their analyst recommendations, earnings, risk, valuation, profitability, media sentiment, institutional ownership and dividends.

In the previous week, Alphabet had 160 more articles in the media than Airbnb. MarketBeat recorded 187 mentions for Alphabet and 27 mentions for Airbnb. Alphabet's average media sentiment score of 0.85 beat Airbnb's score of 0.63 indicating that Alphabet is being referred to more favorably in the media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Alphabet
125 Very Positive mention(s)
7 Positive mention(s)
33 Neutral mention(s)
17 Negative mention(s)
2 Very Negative mention(s)
Positive
Airbnb
10 Very Positive mention(s)
6 Positive mention(s)
4 Neutral mention(s)
3 Negative mention(s)
0 Very Negative mention(s)
Positive

Alphabet has a net margin of 54.77% compared to Airbnb's net margin of 20.45%. Alphabet's return on equity of 51.32% beat Airbnb's return on equity.

Company Net Margins Return on Equity Return on Assets
Alphabet54.77% 51.32% 35.42%
Airbnb 20.45%33.38%10.67%

Alphabet currently has a consensus price target of $422.16, indicating a potential upside of 20.77%. Airbnb has a consensus price target of $181.74, indicating a potential upside of 9.34%. Given Alphabet's stronger consensus rating and higher probable upside, analysts plainly believe Alphabet is more favorable than Airbnb.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Alphabet
0 Sell rating(s)
4 Hold rating(s)
45 Buy rating(s)
5 Strong Buy rating(s)
3.02
Airbnb
1 Sell rating(s)
12 Hold rating(s)
24 Buy rating(s)
3 Strong Buy rating(s)
2.73

40.0% of Alphabet shares are owned by institutional investors. Comparatively, 80.8% of Airbnb shares are owned by institutional investors. 11.6% of Alphabet shares are owned by company insiders. Comparatively, 27.2% of Airbnb shares are owned by company insiders. Strong institutional ownership is an indication that large money managers, hedge funds and endowments believe a company is poised for long-term growth.

Alphabet has a beta of 1.22, meaning that its stock price is 22% more volatile than the broader market. Comparatively, Airbnb has a beta of 1.16, meaning that its stock price is 16% more volatile than the broader market.

Alphabet has higher revenue and earnings than Airbnb. Alphabet is trading at a lower price-to-earnings ratio than Airbnb, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Alphabet$402.84B10.61$132.17B$19.9117.56
Airbnb$12.24B8.13$2.51B$4.4037.78

Summary

Alphabet beats Airbnb on 14 of the 17 factors compared between the two stocks.

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New MarketBeat Followers Over Time

This chart shows the number of new MarketBeat users adding ABNB and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period.
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Media Sentiment Over Time

This chart shows the average media sentiment of NASDAQ and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.
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ABNB vs. The Competition

MetricAirbnbHotels, Restaurants & Leisure IndustryConsumer Discretionary SectorNASDAQ Exchange
Market Cap$99.36B$7.38B$12.50B$13.13B
Dividend YieldN/A3.93%61.56%12.94%
P/E Ratio37.7820.7844.1125.39
Price / Sales8.13337.8193.59114.04
Price / Cash39.7821.3728.4451.66
Price / Book12.204.433.966.33
Net Income$2.51B$260.47M$445.18M$358.24M
7 Day Performance-2.33%-2.39%-1.64%1.17%
1 Month Performance-10.82%-6.69%-5.18%-2.59%
1 Year Performance30.84%-7.94%-7.84%5.97%

Airbnb Competitors List

CompanyMarketRankShare PriceAnalysts' Price Target1Y Price PerformanceMarket CapRevenueP/E RatioEmployee CountIndicator(s)
ABNB
Airbnb
3.985 of 5 stars
$166.22
+0.2%
$181.74
+9.3%
+32.5%$99.36B$12.24B37.788,200
AMZN
Amazon.com
4.9647 of 5 stars
$252.99
+0.7%
$321.19
+27.0%
+9.7%$2.73T$775.68B20.361,576,000
BKNG
Booking
4.9347 of 5 stars
$168.25
-1.3%
$236.98
+40.8%
-22.9%$126.59B$28.24B18.6524,300
EXPE
Expedia Group
4.9436 of 5 stars
$278.82
-2.0%
$316.79
+13.6%
+25.9%$33.43B$15.70B17.3616,000
GOOG
Alphabet
4.4773 of 5 stars
$345.61
+0.6%
$415.55
+20.2%
+36.5%$4.22T$402.84B17.35198,933

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This page (NASDAQ:ABNB) was last updated on 9/19/2026 by MarketBeat.com Staff.
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