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Airbnb (ABNB) Competitors

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$135.35 -1.65 (-1.20%)
Closing price 07/11/2025 04:00 PM Eastern
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$135.22 -0.13 (-0.09%)
As of 07/11/2025 07:50 PM Eastern
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ABNB vs. AMZN, BKNG, EXPE, GOOG, GOOGL, MAR, META, HLT, KEYS, and UBER

Should you be buying Airbnb stock or one of its competitors? The main competitors of Airbnb include Amazon.com (AMZN), Booking (BKNG), Expedia Group (EXPE), Alphabet (GOOG), Alphabet (GOOGL), Marriott International (MAR), Meta Platforms (META), Hilton Worldwide (HLT), Keysight Technologies (KEYS), and Uber Technologies (UBER).

Airbnb vs. Its Competitors

Amazon.com (NASDAQ:AMZN) and Airbnb (NASDAQ:ABNB) are related large-cap companies, but which is the better stock? We will compare the two businesses based on the strength of their earnings, institutional ownership, dividends, valuation, analyst recommendations, profitability, media sentiment and risk.

Amazon.com presently has a consensus target price of $249.42, indicating a potential upside of 10.84%. Airbnb has a consensus target price of $141.47, indicating a potential upside of 4.52%. Given Amazon.com's stronger consensus rating and higher possible upside, equities research analysts clearly believe Amazon.com is more favorable than Airbnb.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Amazon.com
0 Sell rating(s)
2 Hold rating(s)
45 Buy rating(s)
2 Strong Buy rating(s)
3.00
Airbnb
5 Sell rating(s)
16 Hold rating(s)
13 Buy rating(s)
2 Strong Buy rating(s)
2.33

Amazon.com has higher revenue and earnings than Airbnb. Airbnb is trading at a lower price-to-earnings ratio than Amazon.com, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Amazon.com$637.96B3.74$59.25B$6.1436.65
Airbnb$11.10B7.64$2.65B$3.9634.18

In the previous week, Amazon.com had 288 more articles in the media than Airbnb. MarketBeat recorded 324 mentions for Amazon.com and 36 mentions for Airbnb. Airbnb's average media sentiment score of 1.00 beat Amazon.com's score of 0.85 indicating that Airbnb is being referred to more favorably in the news media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Amazon.com
165 Very Positive mention(s)
71 Positive mention(s)
50 Neutral mention(s)
20 Negative mention(s)
3 Very Negative mention(s)
Positive
Airbnb
22 Very Positive mention(s)
4 Positive mention(s)
2 Neutral mention(s)
2 Negative mention(s)
1 Very Negative mention(s)
Positive

72.2% of Amazon.com shares are held by institutional investors. Comparatively, 80.8% of Airbnb shares are held by institutional investors. 10.8% of Amazon.com shares are held by company insiders. Comparatively, 27.8% of Airbnb shares are held by company insiders. Strong institutional ownership is an indication that endowments, hedge funds and large money managers believe a company will outperform the market over the long term.

Amazon.com has a beta of 1.33, suggesting that its stock price is 33% more volatile than the S&P 500. Comparatively, Airbnb has a beta of 1.13, suggesting that its stock price is 13% more volatile than the S&P 500.

Airbnb has a net margin of 22.60% compared to Amazon.com's net margin of 10.14%. Airbnb's return on equity of 30.91% beat Amazon.com's return on equity.

Company Net Margins Return on Equity Return on Assets
Amazon.com10.14% 24.14% 10.90%
Airbnb 22.60%30.91%10.74%

Summary

Amazon.com beats Airbnb on 10 of the 16 factors compared between the two stocks.

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New MarketBeat Followers Over Time

This chart shows the number of new MarketBeat users adding ABNB and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period.
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Media Sentiment Over Time

This chart shows the average media sentiment of NASDAQ and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.
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ABNB vs. The Competition

MetricAirbnbLEISURE&REC SVS IndustryDiscretionary SectorNASDAQ Exchange
Market Cap$84.78B$8.90B$8.21B$9.08B
Dividend YieldN/A2.06%3.14%4.02%
P/E Ratio34.1848.1521.3320.26
Price / Sales7.642.073.98152.32
Price / Cash31.8314.1216.7457.67
Price / Book10.263.794.655.49
Net Income$2.65B$328.98M$214.95M$250.45M
7 Day Performance-0.84%2.35%36.31%4.79%
1 Month Performance-0.14%13.49%45.20%9.59%
1 Year Performance-7.79%1.25%16.07%16.41%

Airbnb Competitors List

CompanyMarketRankShare PriceAnalysts' Price Target1Y Price PerformanceMarket CapRevenueP/E RatioEmployee CountIndicator(s)
ABNB
Airbnb
3.2573 of 5 stars
$135.35
-1.2%
$141.47
+4.5%
-7.8%$84.78B$11.10B34.187,300Positive News
Insider Trade
AMZN
Amazon.com
4.6649 of 5 stars
$223.08
-0.1%
$245.60
+10.1%
+15.7%$2.37T$650.31B36.331,556,000Trending News
Analyst Forecast
Insider Trade
Analyst Revision
BKNG
Booking
4.4874 of 5 stars
$5,791.48
+1.3%
$5,415.00
-6.5%
+42.0%$188.45B$23.74B36.0324,300Positive News
EXPE
Expedia Group
4.7027 of 5 stars
$177.66
+0.7%
$187.19
+5.4%
+39.4%$22.58B$13.69B20.9516,500Positive News
Analyst Upgrade
GOOG
Alphabet
4.8859 of 5 stars
$177.25
-1.8%
$206.38
+16.4%
-2.9%$2.15T$350.02B19.76190,200Trending News
Analyst Forecast
Analyst Revision
GOOGL
Alphabet
4.1946 of 5 stars
$176.35
-1.8%
$199.95
+13.4%
-2.6%$2.14T$350.02B19.66183,323Trending News
Analyst Forecast
Analyst Revision
MAR
Marriott International
4.4428 of 5 stars
$277.00
-1.1%
$275.90
-0.4%
+16.0%$75.87B$25.39B31.55418,000Trending News
META
Meta Platforms
3.5604 of 5 stars
$719.00
0.0%
$719.29
+0.0%
+43.8%$1.81T$164.50B28.0474,067Trending News
Analyst Forecast
Insider Trade
Analyst Revision
HLT
Hilton Worldwide
4.0445 of 5 stars
$269.83
-1.3%
$249.06
-7.7%
+25.7%$64.14B$11.17B42.56181,000Positive News
KEYS
Keysight Technologies
4.0701 of 5 stars
$162.55
-2.7%
$183.00
+12.6%
+15.2%$27.98B$4.98B38.1615,500Positive News
UBER
Uber Technologies
4.4839 of 5 stars
$96.52
+3.1%
$95.44
-1.1%
+31.6%$201.84B$45.38B16.9031,100Trending News
Analyst Forecast
Insider Trade

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This page (NASDAQ:ABNB) was last updated on 7/13/2025 by MarketBeat.com Staff
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