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Hilton Worldwide (HLT) Competitors

Hilton Worldwide logo
$338.28 -4.29 (-1.25%)
Closing price 03:59 PM Eastern
Extended Trading
$336.74 -1.53 (-0.45%)
As of 06:57 PM Eastern
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HLT vs. ABNB, MAR, OSW, DRH, and H

Should you buy Hilton Worldwide stock or one of its competitors? MarketBeat compares Hilton Worldwide with other companies and stocks that may be similar based on industry, sector, market capitalization, business model, investor interest, or shared news coverage. Companies and stocks commonly compared with Hilton Worldwide include Airbnb (ABNB), Marriott International (MAR), OneSpaWorld (OSW), DiamondRock Hospitality (DRH), and Hyatt Hotels (H).

How does Hilton Worldwide compare to Airbnb?

Airbnb (NASDAQ:ABNB) and Hilton Worldwide (NYSE:HLT) are both large-cap consumer discretionary companies, but which is the better business? We will contrast the two companies based on the strength of their institutional ownership, profitability, valuation, analyst recommendations, dividends, earnings, media sentiment and risk.

Airbnb has higher revenue and earnings than Hilton Worldwide. Airbnb is trading at a lower price-to-earnings ratio than Hilton Worldwide, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Airbnb$12.24B6.36$2.51B$4.0631.80
Hilton Worldwide$12.04B6.40$1.46B$6.5551.65

Airbnb currently has a consensus target price of $157.76, indicating a potential upside of 22.20%. Hilton Worldwide has a consensus target price of $348.55, indicating a potential upside of 3.03%. Given Airbnb's stronger consensus rating and higher possible upside, equities research analysts clearly believe Airbnb is more favorable than Hilton Worldwide.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Airbnb
1 Sell rating(s)
13 Hold rating(s)
22 Buy rating(s)
2 Strong Buy rating(s)
2.66
Hilton Worldwide
0 Sell rating(s)
9 Hold rating(s)
14 Buy rating(s)
0 Strong Buy rating(s)
2.61

Airbnb has a beta of 1.16, meaning that its share price is 16% more volatile than the broader market. Comparatively, Hilton Worldwide has a beta of 1.04, meaning that its share price is 4% more volatile than the broader market.

In the previous week, Airbnb had 42 more articles in the media than Hilton Worldwide. MarketBeat recorded 54 mentions for Airbnb and 12 mentions for Hilton Worldwide. Airbnb's average media sentiment score of 0.93 beat Hilton Worldwide's score of 0.64 indicating that Airbnb is being referred to more favorably in the media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Airbnb
37 Very Positive mention(s)
5 Positive mention(s)
2 Neutral mention(s)
3 Negative mention(s)
0 Very Negative mention(s)
Positive
Hilton Worldwide
6 Very Positive mention(s)
0 Positive mention(s)
5 Neutral mention(s)
0 Negative mention(s)
1 Very Negative mention(s)
Positive

80.8% of Airbnb shares are owned by institutional investors. Comparatively, 95.9% of Hilton Worldwide shares are owned by institutional investors. 27.2% of Airbnb shares are owned by company insiders. Comparatively, 2.7% of Hilton Worldwide shares are owned by company insiders. Strong institutional ownership is an indication that large money managers, hedge funds and endowments believe a company will outperform the market over the long term.

Airbnb has a net margin of 19.90% compared to Hilton Worldwide's net margin of 12.56%. Airbnb's return on equity of 31.24% beat Hilton Worldwide's return on equity.

Company Net Margins Return on Equity Return on Assets
Airbnb19.90% 31.24% 10.16%
Hilton Worldwide 12.56%-38.21%12.04%

Summary

Airbnb beats Hilton Worldwide on 12 of the 17 factors compared between the two stocks.

How does Hilton Worldwide compare to Marriott International?

Hilton Worldwide (NYSE:HLT) and Marriott International (NASDAQ:MAR) are both large-cap consumer discretionary companies, but which is the better stock? We will contrast the two companies based on the strength of their institutional ownership, media sentiment, earnings, dividends, profitability, analyst recommendations, valuation and risk.

In the previous week, Marriott International had 17 more articles in the media than Hilton Worldwide. MarketBeat recorded 29 mentions for Marriott International and 12 mentions for Hilton Worldwide. Marriott International's average media sentiment score of 0.98 beat Hilton Worldwide's score of 0.64 indicating that Marriott International is being referred to more favorably in the news media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Hilton Worldwide
6 Very Positive mention(s)
0 Positive mention(s)
5 Neutral mention(s)
0 Negative mention(s)
1 Very Negative mention(s)
Positive
Marriott International
16 Very Positive mention(s)
1 Positive mention(s)
11 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive

Hilton Worldwide has a beta of 1.04, suggesting that its stock price is 4% more volatile than the broader market. Comparatively, Marriott International has a beta of 1.1, suggesting that its stock price is 10% more volatile than the broader market.

Hilton Worldwide pays an annual dividend of $0.60 per share and has a dividend yield of 0.2%. Marriott International pays an annual dividend of $2.92 per share and has a dividend yield of 0.8%. Hilton Worldwide pays out 9.2% of its earnings in the form of a dividend. Marriott International pays out 30.6% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years. Marriott International has increased its dividend for 3 consecutive years. Marriott International is clearly the better dividend stock, given its higher yield and longer track record of dividend growth.

Hilton Worldwide has a net margin of 12.56% compared to Marriott International's net margin of 9.72%. Hilton Worldwide's return on equity of -38.21% beat Marriott International's return on equity.

Company Net Margins Return on Equity Return on Assets
Hilton Worldwide12.56% -38.21% 12.04%
Marriott International 9.72%-80.97%10.21%

95.9% of Hilton Worldwide shares are owned by institutional investors. Comparatively, 70.7% of Marriott International shares are owned by institutional investors. 2.7% of Hilton Worldwide shares are owned by company insiders. Comparatively, 11.4% of Marriott International shares are owned by company insiders. Strong institutional ownership is an indication that large money managers, hedge funds and endowments believe a company is poised for long-term growth.

Hilton Worldwide presently has a consensus target price of $348.55, indicating a potential upside of 3.03%. Marriott International has a consensus target price of $382.07, indicating a potential downside of 1.08%. Given Hilton Worldwide's stronger consensus rating and higher probable upside, analysts clearly believe Hilton Worldwide is more favorable than Marriott International.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Hilton Worldwide
0 Sell rating(s)
9 Hold rating(s)
14 Buy rating(s)
0 Strong Buy rating(s)
2.61
Marriott International
0 Sell rating(s)
7 Hold rating(s)
8 Buy rating(s)
0 Strong Buy rating(s)
2.53

Marriott International has higher revenue and earnings than Hilton Worldwide. Marriott International is trading at a lower price-to-earnings ratio than Hilton Worldwide, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Hilton Worldwide$12.04B6.40$1.46B$6.5551.65
Marriott International$26.19B3.89$2.60B$9.5340.53

Summary

Hilton Worldwide beats Marriott International on 10 of the 19 factors compared between the two stocks.

How does Hilton Worldwide compare to OneSpaWorld?

OneSpaWorld (NASDAQ:OSW) and Hilton Worldwide (NYSE:HLT) are both consumer discretionary companies, but which is the superior investment? We will contrast the two companies based on the strength of their risk, analyst recommendations, valuation, earnings, institutional ownership, profitability, media sentiment and dividends.

Hilton Worldwide has higher revenue and earnings than OneSpaWorld. OneSpaWorld is trading at a lower price-to-earnings ratio than Hilton Worldwide, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
OneSpaWorld$961M2.51$71.62M$0.7531.75
Hilton Worldwide$12.04B6.40$1.46B$6.5551.65

OneSpaWorld pays an annual dividend of $0.20 per share and has a dividend yield of 0.8%. Hilton Worldwide pays an annual dividend of $0.60 per share and has a dividend yield of 0.2%. OneSpaWorld pays out 26.7% of its earnings in the form of a dividend. Hilton Worldwide pays out 9.2% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years.

In the previous week, Hilton Worldwide had 9 more articles in the media than OneSpaWorld. MarketBeat recorded 12 mentions for Hilton Worldwide and 3 mentions for OneSpaWorld. OneSpaWorld's average media sentiment score of 1.04 beat Hilton Worldwide's score of 0.64 indicating that OneSpaWorld is being referred to more favorably in the media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
OneSpaWorld
1 Very Positive mention(s)
0 Positive mention(s)
0 Neutral mention(s)
1 Negative mention(s)
0 Very Negative mention(s)
Positive
Hilton Worldwide
6 Very Positive mention(s)
0 Positive mention(s)
5 Neutral mention(s)
0 Negative mention(s)
1 Very Negative mention(s)
Positive

96.0% of OneSpaWorld shares are owned by institutional investors. Comparatively, 95.9% of Hilton Worldwide shares are owned by institutional investors. 3.6% of OneSpaWorld shares are owned by insiders. Comparatively, 2.7% of Hilton Worldwide shares are owned by insiders. Strong institutional ownership is an indication that hedge funds, large money managers and endowments believe a stock will outperform the market over the long term.

OneSpaWorld has a beta of 0.92, suggesting that its share price is 8% less volatile than the broader market. Comparatively, Hilton Worldwide has a beta of 1.04, suggesting that its share price is 4% more volatile than the broader market.

Hilton Worldwide has a net margin of 12.56% compared to OneSpaWorld's net margin of 7.85%. OneSpaWorld's return on equity of 18.00% beat Hilton Worldwide's return on equity.

Company Net Margins Return on Equity Return on Assets
OneSpaWorld7.85% 18.00% 13.77%
Hilton Worldwide 12.56%-38.21%12.04%

OneSpaWorld presently has a consensus target price of $28.20, suggesting a potential upside of 18.44%. Hilton Worldwide has a consensus target price of $348.55, suggesting a potential upside of 3.03%. Given OneSpaWorld's stronger consensus rating and higher possible upside, equities analysts clearly believe OneSpaWorld is more favorable than Hilton Worldwide.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
OneSpaWorld
0 Sell rating(s)
1 Hold rating(s)
6 Buy rating(s)
1 Strong Buy rating(s)
3.00
Hilton Worldwide
0 Sell rating(s)
9 Hold rating(s)
14 Buy rating(s)
0 Strong Buy rating(s)
2.61

Summary

Hilton Worldwide beats OneSpaWorld on 10 of the 19 factors compared between the two stocks.

How does Hilton Worldwide compare to DiamondRock Hospitality?

Hilton Worldwide (NYSE:HLT) and DiamondRock Hospitality (NYSE:DRH) are related companies, but which is the better investment? We will compare the two companies based on the strength of their earnings, valuation, media sentiment, institutional ownership, risk, profitability, analyst recommendations and dividends.

Hilton Worldwide pays an annual dividend of $0.60 per share and has a dividend yield of 0.2%. DiamondRock Hospitality pays an annual dividend of $0.36 per share and has a dividend yield of 3.1%. Hilton Worldwide pays out 9.2% of its earnings in the form of a dividend. DiamondRock Hospitality pays out 76.6% of its earnings in the form of a dividend, suggesting it may not have sufficient earnings to cover its dividend payment in the future. DiamondRock Hospitality has increased its dividend for 1 consecutive years. DiamondRock Hospitality is clearly the better dividend stock, given its higher yield and longer track record of dividend growth.

Hilton Worldwide has a net margin of 12.56% compared to DiamondRock Hospitality's net margin of 5.69%. DiamondRock Hospitality's return on equity of 4.04% beat Hilton Worldwide's return on equity.

Company Net Margins Return on Equity Return on Assets
Hilton Worldwide12.56% -38.21% 12.04%
DiamondRock Hospitality 5.69%4.04%2.05%

Hilton Worldwide has a beta of 1.04, suggesting that its stock price is 4% more volatile than the broader market. Comparatively, DiamondRock Hospitality has a beta of 1, suggesting that its stock price has a similar volatility profile to the broader market.

Hilton Worldwide currently has a consensus price target of $348.55, indicating a potential upside of 3.03%. DiamondRock Hospitality has a consensus price target of $11.43, indicating a potential downside of 1.82%. Given Hilton Worldwide's stronger consensus rating and higher possible upside, analysts clearly believe Hilton Worldwide is more favorable than DiamondRock Hospitality.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Hilton Worldwide
0 Sell rating(s)
9 Hold rating(s)
14 Buy rating(s)
0 Strong Buy rating(s)
2.61
DiamondRock Hospitality
0 Sell rating(s)
7 Hold rating(s)
3 Buy rating(s)
0 Strong Buy rating(s)
2.30

In the previous week, Hilton Worldwide had 10 more articles in the media than DiamondRock Hospitality. MarketBeat recorded 12 mentions for Hilton Worldwide and 2 mentions for DiamondRock Hospitality. Hilton Worldwide's average media sentiment score of 0.64 beat DiamondRock Hospitality's score of 0.00 indicating that Hilton Worldwide is being referred to more favorably in the media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Hilton Worldwide
6 Very Positive mention(s)
0 Positive mention(s)
5 Neutral mention(s)
0 Negative mention(s)
1 Very Negative mention(s)
Positive
DiamondRock Hospitality
0 Very Positive mention(s)
0 Positive mention(s)
2 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Neutral

95.9% of Hilton Worldwide shares are held by institutional investors. 2.7% of Hilton Worldwide shares are held by insiders. Comparatively, 0.9% of DiamondRock Hospitality shares are held by insiders. Strong institutional ownership is an indication that endowments, large money managers and hedge funds believe a company is poised for long-term growth.

Hilton Worldwide has higher revenue and earnings than DiamondRock Hospitality. DiamondRock Hospitality is trading at a lower price-to-earnings ratio than Hilton Worldwide, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Hilton Worldwide$12.04B6.40$1.46B$6.5551.65
DiamondRock Hospitality$1.12B2.12$48.05M$0.4724.77

Summary

Hilton Worldwide beats DiamondRock Hospitality on 16 of the 19 factors compared between the two stocks.

How does Hilton Worldwide compare to Hyatt Hotels?

Hyatt Hotels (NYSE:H) and Hilton Worldwide (NYSE:HLT) are both large-cap consumer discretionary companies, but which is the better stock? We will compare the two businesses based on the strength of their profitability, earnings, media sentiment, analyst recommendations, dividends, risk, institutional ownership and valuation.

Hilton Worldwide has a net margin of 12.56% compared to Hyatt Hotels' net margin of -0.48%. Hyatt Hotels' return on equity of 6.01% beat Hilton Worldwide's return on equity.

Company Net Margins Return on Equity Return on Assets
Hyatt Hotels-0.48% 6.01% 1.50%
Hilton Worldwide 12.56%-38.21%12.04%

Hyatt Hotels currently has a consensus target price of $192.40, suggesting a potential upside of 0.52%. Hilton Worldwide has a consensus target price of $348.55, suggesting a potential upside of 3.03%. Given Hilton Worldwide's higher possible upside, analysts plainly believe Hilton Worldwide is more favorable than Hyatt Hotels.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Hyatt Hotels
0 Sell rating(s)
6 Hold rating(s)
10 Buy rating(s)
1 Strong Buy rating(s)
2.71
Hilton Worldwide
0 Sell rating(s)
9 Hold rating(s)
14 Buy rating(s)
0 Strong Buy rating(s)
2.61

Hilton Worldwide has higher revenue and earnings than Hyatt Hotels. Hyatt Hotels is trading at a lower price-to-earnings ratio than Hilton Worldwide, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Hyatt Hotels$7.10B2.54-$52M-$0.35N/A
Hilton Worldwide$12.04B6.40$1.46B$6.5551.65

73.5% of Hyatt Hotels shares are owned by institutional investors. Comparatively, 95.9% of Hilton Worldwide shares are owned by institutional investors. 23.6% of Hyatt Hotels shares are owned by company insiders. Comparatively, 2.7% of Hilton Worldwide shares are owned by company insiders. Strong institutional ownership is an indication that hedge funds, endowments and large money managers believe a stock will outperform the market over the long term.

Hyatt Hotels has a beta of 1.33, indicating that its stock price is 33% more volatile than the broader market. Comparatively, Hilton Worldwide has a beta of 1.04, indicating that its stock price is 4% more volatile than the broader market.

In the previous week, Hyatt Hotels had 4 more articles in the media than Hilton Worldwide. MarketBeat recorded 16 mentions for Hyatt Hotels and 12 mentions for Hilton Worldwide. Hyatt Hotels' average media sentiment score of 0.67 beat Hilton Worldwide's score of 0.64 indicating that Hyatt Hotels is being referred to more favorably in the media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Hyatt Hotels
6 Very Positive mention(s)
3 Positive mention(s)
6 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive
Hilton Worldwide
6 Very Positive mention(s)
0 Positive mention(s)
5 Neutral mention(s)
0 Negative mention(s)
1 Very Negative mention(s)
Positive

Hyatt Hotels pays an annual dividend of $0.60 per share and has a dividend yield of 0.3%. Hilton Worldwide pays an annual dividend of $0.60 per share and has a dividend yield of 0.2%. Hyatt Hotels pays out -171.4% of its earnings in the form of a dividend. Hilton Worldwide pays out 9.2% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years. Hyatt Hotels has raised its dividend for 1 consecutive years. Hyatt Hotels is clearly the better dividend stock, given its higher yield and longer track record of dividend growth.

Summary

Hyatt Hotels and Hilton Worldwide tied by winning 10 of the 20 factors compared between the two stocks.

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New MarketBeat Followers Over Time

This chart shows the number of new MarketBeat users adding HLT and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period.
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Media Sentiment Over Time

This chart shows the average media sentiment of NYSE and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.
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HLT vs. The Competition

MetricHilton WorldwideHOTELS & MOTELS IndustryDiscretionary SectorNYSE Exchange
Market Cap$77.01B$17.53B$7.23B$22.82B
Dividend Yield0.18%2.79%2.99%4.11%
P/E Ratio51.6516.3120.2930.13
Price / Sales6.402.834.3321.00
Price / Cash36.2715.1614.8923.85
Price / Book-14.677.013.694.59
Net Income$1.46B$513.09M$247.03M$1.07B
7 Day Performance1.83%-1.39%0.89%-0.60%
1 Month Performance6.87%0.18%0.62%-1.14%
1 Year Performance33.29%15.32%11.83%18.94%

Hilton Worldwide Competitors List

CompanyMarketRankShare PriceAnalysts' Price Target1Y Price PerformanceMarket CapRevenueP/E RatioEmployee CountIndicator(s)
HLT
Hilton Worldwide
3.1967 of 5 stars
$338.28
-1.3%
$348.55
+3.0%
+35.9%$77.01B$12.04B51.65182,000
ABNB
Airbnb
4.6198 of 5 stars
$137.87
+3.4%
$157.67
+14.4%
-5.5%$80.35B$12.24B33.968,200
MAR
Marriott International
2.8121 of 5 stars
$376.96
+0.4%
$382.07
+1.4%
+48.0%$99.04B$26.19B39.56414,000
OSW
OneSpaWorld
4.036 of 5 stars
$23.80
+0.2%
$28.20
+18.5%
+22.2%$2.41B$961M31.735,395
DRH
DiamondRock Hospitality
1.3271 of 5 stars
$10.99
flat
$11.32
+3.0%
+50.7%$2.25B$1.12B43.9630

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This page (NYSE:HLT) was last updated on 6/10/2026 by MarketBeat.com Staff.
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