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Hilton Worldwide (HLT) Competitors

Hilton Worldwide logo
$322.20 -3.48 (-1.07%)
As of 08/28/2026 03:58 PM Eastern

HLT vs. ABNB, HST, MAR, OSW, and DRH

Should you buy Hilton Worldwide stock or one of its competitors? Hilton Worldwide's main competitors and comparable companies include Airbnb (ABNB), Host Hotels & Resorts (HST), Marriott International (MAR), OneSpaWorld (OSW), and DiamondRock Hospitality (DRH). Companies are selected based on similarities in market, industry, and size.

How does Hilton Worldwide compare to Airbnb?

Hilton Worldwide (NYSE:HLT) and Airbnb (NASDAQ:ABNB) are both large-cap consumer discretionary companies, but which is the superior investment? We will contrast the two companies based on the strength of their dividends, risk, valuation, media sentiment, analyst recommendations, profitability, institutional ownership and earnings.

Hilton Worldwide has a beta of 1.05, suggesting that its share price is 5% more volatile than the broader market. Comparatively, Airbnb has a beta of 1.14, suggesting that its share price is 14% more volatile than the broader market.

Airbnb has higher revenue and earnings than Hilton Worldwide. Airbnb is trading at a lower price-to-earnings ratio than Hilton Worldwide, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Hilton Worldwide$12.49B5.81$1.46B$6.8147.31
Airbnb$13.16B8.62$2.51B$4.4043.05

Hilton Worldwide presently has a consensus price target of $353.82, indicating a potential upside of 9.81%. Airbnb has a consensus price target of $174.03, indicating a potential downside of 8.13%. Given Hilton Worldwide's stronger consensus rating and higher probable upside, analysts plainly believe Hilton Worldwide is more favorable than Airbnb.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Hilton Worldwide
0 Sell rating(s)
7 Hold rating(s)
16 Buy rating(s)
1 Strong Buy rating(s)
2.75
Airbnb
2 Sell rating(s)
11 Hold rating(s)
24 Buy rating(s)
2 Strong Buy rating(s)
2.67

In the previous week, Hilton Worldwide had 6 more articles in the media than Airbnb. MarketBeat recorded 36 mentions for Hilton Worldwide and 30 mentions for Airbnb. Hilton Worldwide's average media sentiment score of 1.67 beat Airbnb's score of 0.63 indicating that Hilton Worldwide is being referred to more favorably in the media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Hilton Worldwide
35 Very Positive mention(s)
0 Positive mention(s)
1 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Very Positive
Airbnb
12 Very Positive mention(s)
7 Positive mention(s)
5 Neutral mention(s)
0 Negative mention(s)
2 Very Negative mention(s)
Positive

95.9% of Hilton Worldwide shares are held by institutional investors. Comparatively, 80.8% of Airbnb shares are held by institutional investors. 2.7% of Hilton Worldwide shares are held by company insiders. Comparatively, 27.2% of Airbnb shares are held by company insiders. Strong institutional ownership is an indication that large money managers, endowments and hedge funds believe a company will outperform the market over the long term.

Airbnb has a net margin of 20.45% compared to Hilton Worldwide's net margin of 12.69%. Airbnb's return on equity of 33.38% beat Hilton Worldwide's return on equity.

Company Net Margins Return on Equity Return on Assets
Hilton Worldwide12.69% -35.24% 11.84%
Airbnb 20.45%33.38%10.67%

Summary

Airbnb beats Hilton Worldwide on 9 of the 17 factors compared between the two stocks.

How does Hilton Worldwide compare to Host Hotels & Resorts?

Hilton Worldwide (NYSE:HLT) and Host Hotels & Resorts (NASDAQ:HST) are related large-cap companies, but which is the superior investment? We will compare the two businesses based on the strength of their profitability, dividends, valuation, earnings, analyst recommendations, media sentiment, risk and institutional ownership.

Hilton Worldwide presently has a consensus price target of $353.82, indicating a potential upside of 9.81%. Host Hotels & Resorts has a consensus price target of $24.33, indicating a potential upside of 9.19%. Given Hilton Worldwide's stronger consensus rating and higher probable upside, analysts plainly believe Hilton Worldwide is more favorable than Host Hotels & Resorts.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Hilton Worldwide
0 Sell rating(s)
7 Hold rating(s)
16 Buy rating(s)
1 Strong Buy rating(s)
2.75
Host Hotels & Resorts
0 Sell rating(s)
6 Hold rating(s)
9 Buy rating(s)
1 Strong Buy rating(s)
2.69

95.9% of Hilton Worldwide shares are owned by institutional investors. Comparatively, 98.5% of Host Hotels & Resorts shares are owned by institutional investors. 2.7% of Hilton Worldwide shares are owned by company insiders. Comparatively, 1.5% of Host Hotels & Resorts shares are owned by company insiders. Strong institutional ownership is an indication that endowments, hedge funds and large money managers believe a company is poised for long-term growth.

In the previous week, Hilton Worldwide had 3 more articles in the media than Host Hotels & Resorts. MarketBeat recorded 36 mentions for Hilton Worldwide and 33 mentions for Host Hotels & Resorts. Hilton Worldwide's average media sentiment score of 1.67 beat Host Hotels & Resorts' score of 1.20 indicating that Hilton Worldwide is being referred to more favorably in the media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Hilton Worldwide
35 Very Positive mention(s)
0 Positive mention(s)
1 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Very Positive
Host Hotels & Resorts
21 Very Positive mention(s)
0 Positive mention(s)
2 Neutral mention(s)
1 Negative mention(s)
0 Very Negative mention(s)
Positive

Hilton Worldwide has higher revenue and earnings than Host Hotels & Resorts. Host Hotels & Resorts is trading at a lower price-to-earnings ratio than Hilton Worldwide, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Hilton Worldwide$12.49B5.81$1.46B$6.8147.31
Host Hotels & Resorts$6.22B2.45$765M$1.5014.85

Hilton Worldwide pays an annual dividend of $0.60 per share and has a dividend yield of 0.2%. Host Hotels & Resorts pays an annual dividend of $0.80 per share and has a dividend yield of 3.6%. Hilton Worldwide pays out 8.8% of its earnings in the form of a dividend. Host Hotels & Resorts pays out 53.3% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years. Host Hotels & Resorts has increased its dividend for 2 consecutive years. Host Hotels & Resorts is clearly the better dividend stock, given its higher yield and longer track record of dividend growth.

Hilton Worldwide has a beta of 1.05, indicating that its share price is 5% more volatile than the broader market. Comparatively, Host Hotels & Resorts has a beta of 1.1, indicating that its share price is 10% more volatile than the broader market.

Host Hotels & Resorts has a net margin of 16.51% compared to Hilton Worldwide's net margin of 12.69%. Host Hotels & Resorts' return on equity of 15.53% beat Hilton Worldwide's return on equity.

Company Net Margins Return on Equity Return on Assets
Hilton Worldwide12.69% -35.24% 11.84%
Host Hotels & Resorts 16.51%15.53%7.83%

Summary

Hilton Worldwide beats Host Hotels & Resorts on 13 of the 19 factors compared between the two stocks.

How does Hilton Worldwide compare to Marriott International?

Marriott International (NASDAQ:MAR) and Hilton Worldwide (NYSE:HLT) are both large-cap consumer discretionary companies, but which is the better stock? We will contrast the two businesses based on the strength of their risk, dividends, profitability, earnings, valuation, institutional ownership, analyst recommendations and media sentiment.

Marriott International currently has a consensus price target of $385.65, indicating a potential upside of 9.85%. Hilton Worldwide has a consensus price target of $353.82, indicating a potential upside of 9.81%. Given Marriott International's higher probable upside, analysts clearly believe Marriott International is more favorable than Hilton Worldwide.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Marriott International
0 Sell rating(s)
9 Hold rating(s)
11 Buy rating(s)
1 Strong Buy rating(s)
2.62
Hilton Worldwide
0 Sell rating(s)
7 Hold rating(s)
16 Buy rating(s)
1 Strong Buy rating(s)
2.75

Marriott International has higher revenue and earnings than Hilton Worldwide. Marriott International is trading at a lower price-to-earnings ratio than Hilton Worldwide, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Marriott International$26.90B3.40$2.60B$9.6536.38
Hilton Worldwide$12.49B5.81$1.46B$6.8147.31

Hilton Worldwide has a net margin of 12.69% compared to Marriott International's net margin of 9.62%. Hilton Worldwide's return on equity of -35.24% beat Marriott International's return on equity.

Company Net Margins Return on Equity Return on Assets
Marriott International9.62% -75.81% 10.56%
Hilton Worldwide 12.69%-35.24%11.84%

70.7% of Marriott International shares are held by institutional investors. Comparatively, 95.9% of Hilton Worldwide shares are held by institutional investors. 11.4% of Marriott International shares are held by insiders. Comparatively, 2.7% of Hilton Worldwide shares are held by insiders. Strong institutional ownership is an indication that endowments, large money managers and hedge funds believe a stock is poised for long-term growth.

Marriott International pays an annual dividend of $2.92 per share and has a dividend yield of 0.8%. Hilton Worldwide pays an annual dividend of $0.60 per share and has a dividend yield of 0.2%. Marriott International pays out 30.3% of its earnings in the form of a dividend. Hilton Worldwide pays out 8.8% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years. Marriott International has increased its dividend for 3 consecutive years. Marriott International is clearly the better dividend stock, given its higher yield and longer track record of dividend growth.

Marriott International has a beta of 1.1, meaning that its share price is 10% more volatile than the broader market. Comparatively, Hilton Worldwide has a beta of 1.05, meaning that its share price is 5% more volatile than the broader market.

In the previous week, Marriott International and Marriott International both had 36 articles in the media. Hilton Worldwide's average media sentiment score of 1.67 beat Marriott International's score of 1.11 indicating that Hilton Worldwide is being referred to more favorably in the news media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Marriott International
26 Very Positive mention(s)
1 Positive mention(s)
7 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive
Hilton Worldwide
35 Very Positive mention(s)
0 Positive mention(s)
1 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Very Positive

Summary

Hilton Worldwide beats Marriott International on 10 of the 18 factors compared between the two stocks.

How does Hilton Worldwide compare to OneSpaWorld?

Hilton Worldwide (NYSE:HLT) and OneSpaWorld (NASDAQ:OSW) are both consumer discretionary companies, but which is the better business? We will contrast the two companies based on the strength of their analyst recommendations, earnings, institutional ownership, risk, dividends, media sentiment, valuation and profitability.

Hilton Worldwide has higher revenue and earnings than OneSpaWorld. OneSpaWorld is trading at a lower price-to-earnings ratio than Hilton Worldwide, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Hilton Worldwide$12.49B5.81$1.46B$6.8147.31
OneSpaWorld$1.01B2.54$71.62M$0.7931.97

In the previous week, Hilton Worldwide had 28 more articles in the media than OneSpaWorld. MarketBeat recorded 36 mentions for Hilton Worldwide and 8 mentions for OneSpaWorld. Hilton Worldwide's average media sentiment score of 1.67 beat OneSpaWorld's score of 1.01 indicating that Hilton Worldwide is being referred to more favorably in the media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Hilton Worldwide
35 Very Positive mention(s)
0 Positive mention(s)
1 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Very Positive
OneSpaWorld
4 Very Positive mention(s)
1 Positive mention(s)
1 Neutral mention(s)
1 Negative mention(s)
0 Very Negative mention(s)
Positive

Hilton Worldwide currently has a consensus price target of $353.82, suggesting a potential upside of 9.81%. OneSpaWorld has a consensus price target of $30.60, suggesting a potential upside of 21.14%. Given OneSpaWorld's stronger consensus rating and higher possible upside, analysts plainly believe OneSpaWorld is more favorable than Hilton Worldwide.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Hilton Worldwide
0 Sell rating(s)
7 Hold rating(s)
16 Buy rating(s)
1 Strong Buy rating(s)
2.75
OneSpaWorld
0 Sell rating(s)
1 Hold rating(s)
5 Buy rating(s)
1 Strong Buy rating(s)
3.00

Hilton Worldwide has a beta of 1.05, indicating that its share price is 5% more volatile than the broader market. Comparatively, OneSpaWorld has a beta of 0.91, indicating that its share price is 9% less volatile than the broader market.

95.9% of Hilton Worldwide shares are held by institutional investors. Comparatively, 96.0% of OneSpaWorld shares are held by institutional investors. 2.7% of Hilton Worldwide shares are held by insiders. Comparatively, 3.6% of OneSpaWorld shares are held by insiders. Strong institutional ownership is an indication that hedge funds, large money managers and endowments believe a company is poised for long-term growth.

Hilton Worldwide pays an annual dividend of $0.60 per share and has a dividend yield of 0.2%. OneSpaWorld pays an annual dividend of $0.20 per share and has a dividend yield of 0.8%. Hilton Worldwide pays out 8.8% of its earnings in the form of a dividend. OneSpaWorld pays out 25.3% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years.

Hilton Worldwide has a net margin of 12.69% compared to OneSpaWorld's net margin of 8.02%. OneSpaWorld's return on equity of 18.36% beat Hilton Worldwide's return on equity.

Company Net Margins Return on Equity Return on Assets
Hilton Worldwide12.69% -35.24% 11.84%
OneSpaWorld 8.02%18.36%14.28%

Summary

Hilton Worldwide beats OneSpaWorld on 11 of the 18 factors compared between the two stocks.

How does Hilton Worldwide compare to DiamondRock Hospitality?

DiamondRock Hospitality (NYSE:DRH) and Hilton Worldwide (NYSE:HLT) are related companies, but which is the better stock? We will contrast the two companies based on the strength of their media sentiment, institutional ownership, analyst recommendations, risk, profitability, valuation, earnings and dividends.

Hilton Worldwide has a net margin of 12.69% compared to DiamondRock Hospitality's net margin of 5.69%. DiamondRock Hospitality's return on equity of 4.04% beat Hilton Worldwide's return on equity.

Company Net Margins Return on Equity Return on Assets
DiamondRock Hospitality5.69% 4.04% 2.05%
Hilton Worldwide 12.69%-35.24%11.84%

In the previous week, Hilton Worldwide had 26 more articles in the media than DiamondRock Hospitality. MarketBeat recorded 36 mentions for Hilton Worldwide and 10 mentions for DiamondRock Hospitality. Hilton Worldwide's average media sentiment score of 1.67 beat DiamondRock Hospitality's score of 1.46 indicating that Hilton Worldwide is being referred to more favorably in the news media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
DiamondRock Hospitality
8 Very Positive mention(s)
0 Positive mention(s)
1 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive
Hilton Worldwide
35 Very Positive mention(s)
0 Positive mention(s)
1 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Very Positive

95.9% of Hilton Worldwide shares are held by institutional investors. 0.9% of DiamondRock Hospitality shares are held by insiders. Comparatively, 2.7% of Hilton Worldwide shares are held by insiders. Strong institutional ownership is an indication that endowments, hedge funds and large money managers believe a company will outperform the market over the long term.

DiamondRock Hospitality presently has a consensus price target of $12.53, indicating a potential downside of 1.38%. Hilton Worldwide has a consensus price target of $353.82, indicating a potential upside of 9.81%. Given Hilton Worldwide's stronger consensus rating and higher probable upside, analysts plainly believe Hilton Worldwide is more favorable than DiamondRock Hospitality.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
DiamondRock Hospitality
0 Sell rating(s)
7 Hold rating(s)
4 Buy rating(s)
1 Strong Buy rating(s)
2.50
Hilton Worldwide
0 Sell rating(s)
7 Hold rating(s)
16 Buy rating(s)
1 Strong Buy rating(s)
2.75

DiamondRock Hospitality has a beta of 0.98, suggesting that its stock price is 2% less volatile than the broader market. Comparatively, Hilton Worldwide has a beta of 1.05, suggesting that its stock price is 5% more volatile than the broader market.

DiamondRock Hospitality pays an annual dividend of $0.44 per share and has a dividend yield of 3.5%. Hilton Worldwide pays an annual dividend of $0.60 per share and has a dividend yield of 0.2%. DiamondRock Hospitality pays out 60.3% of its earnings in the form of a dividend. Hilton Worldwide pays out 8.8% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years. DiamondRock Hospitality has increased its dividend for 1 consecutive years. DiamondRock Hospitality is clearly the better dividend stock, given its higher yield and longer track record of dividend growth.

Hilton Worldwide has higher revenue and earnings than DiamondRock Hospitality. DiamondRock Hospitality is trading at a lower price-to-earnings ratio than Hilton Worldwide, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
DiamondRock Hospitality$1.14B2.29$48.05M$0.7317.40
Hilton Worldwide$12.49B5.81$1.46B$6.8147.31

Summary

Hilton Worldwide beats DiamondRock Hospitality on 15 of the 19 factors compared between the two stocks.

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New MarketBeat Followers Over Time

This chart shows the number of new MarketBeat users adding HLT and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period.
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Media Sentiment Over Time

This chart shows the average media sentiment of NYSE and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.
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HLT vs. The Competition

MetricHilton WorldwideHotels, Restaurants & Leisure IndustryConsumer Discretionary SectorNYSE Exchange
Market Cap$72.44B$8.19B$13.18B$24.18B
Dividend Yield0.18%3.75%57.00%3.71%
P/E Ratio47.3123.0247.0129.99
Price / Sales5.81319.4187.8222.59
Price / Cash34.2722.1729.0132.24
Price / Book-11.564.795.997.67
Net Income$1.46B$260.60M$445.85M$1.07B
7 Day Performance-1.40%-1.47%-0.92%-0.32%
1 Month Performance0.10%0.59%-0.29%1.84%
1 Year Performance16.79%-4.31%-2.22%13.37%

Hilton Worldwide Competitors List

CompanyMarketRankShare PriceAnalysts' Price Target1Y Price PerformanceMarket CapRevenueP/E RatioEmployee CountIndicator(s)
HLT
Hilton Worldwide
4.0258 of 5 stars
$322.20
-1.1%
$353.82
+9.8%
+16.8%$72.44B$12.49B47.31182,000
ABNB
Airbnb
3.8947 of 5 stars
$190.21
+1.6%
$174.03
-8.5%
+45.1%$112.15B$12.24B43.238,200
HST
Host Hotels & Resorts
4.2115 of 5 stars
$23.19
-0.1%
$24.33
+4.9%
+29.5%$15.90B$6.11B15.46160
MAR
Marriott International
4.2494 of 5 stars
$360.20
+1.1%
$385.65
+7.1%
+31.1%$92.93B$26.19B37.33414,000
OSW
OneSpaWorld
4.322 of 5 stars
$26.51
-0.6%
$30.60
+15.4%
+11.9%$2.71B$961M33.565,395

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This page (NYSE:HLT) was last updated on 8/30/2026 by MarketBeat.com Staff.
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