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Hilton Worldwide (HLT) Competitors

Hilton Worldwide logo
$326.82 +3.53 (+1.09%)
Closing price 10/9/2026 03:59 PM Eastern
Extended Trading
$326.52 -0.30 (-0.09%)
As of 10/9/2026 08:00 PM Eastern
Extended trading is trading that happens on electronic markets outside of regular trading hours. This is a fair market value extended hours price provided by Massive. Learn more.

HLT vs. ABNB, HST, MAR, OSW, and DRH

Should you buy Hilton Worldwide stock or one of its competitors? Hilton Worldwide's main competitors and comparable companies include Airbnb (ABNB), Host Hotels & Resorts (HST), Marriott International (MAR), OneSpaWorld (OSW), and DiamondRock Hospitality (DRH). Companies are selected based on similarities in market, industry, and size.

How does Hilton Worldwide compare to Airbnb?

Hilton Worldwide (NYSE:HLT) and Airbnb (NASDAQ:ABNB) are both large-cap consumer discretionary companies, but which is the better stock? We will compare the two companies based on the strength of their media sentiment, valuation, earnings, analyst recommendations, institutional ownership, dividends, profitability and risk.

Airbnb has a net margin of 20.45% compared to Hilton Worldwide's net margin of 12.69%. Airbnb's return on equity of 33.38% beat Hilton Worldwide's return on equity.

Company Net Margins Return on Equity Return on Assets
Hilton Worldwide12.69% -35.24% 11.84%
Airbnb 20.45%33.38%10.67%

In the previous week, Airbnb had 33 more articles in the media than Hilton Worldwide. MarketBeat recorded 40 mentions for Airbnb and 7 mentions for Hilton Worldwide. Hilton Worldwide's average media sentiment score of 0.77 beat Airbnb's score of 0.57 indicating that Hilton Worldwide is being referred to more favorably in the media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Hilton Worldwide
3 Very Positive mention(s)
2 Positive mention(s)
2 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive
Airbnb
14 Very Positive mention(s)
3 Positive mention(s)
14 Neutral mention(s)
3 Negative mention(s)
0 Very Negative mention(s)
Positive

95.9% of Hilton Worldwide shares are owned by institutional investors. Comparatively, 80.8% of Airbnb shares are owned by institutional investors. 2.7% of Hilton Worldwide shares are owned by insiders. Comparatively, 27.2% of Airbnb shares are owned by insiders. Strong institutional ownership is an indication that hedge funds, endowments and large money managers believe a stock will outperform the market over the long term.

Airbnb has higher revenue and earnings than Hilton Worldwide. Airbnb is trading at a lower price-to-earnings ratio than Hilton Worldwide, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Hilton Worldwide$12.04B6.11$1.46B$6.8147.99
Airbnb$12.24B8.11$2.51B$4.4037.70

Hilton Worldwide presently has a consensus price target of $354.00, indicating a potential upside of 8.32%. Airbnb has a consensus price target of $181.93, indicating a potential upside of 9.68%. Given Airbnb's higher probable upside, analysts clearly believe Airbnb is more favorable than Hilton Worldwide.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Hilton Worldwide
0 Sell rating(s)
8 Hold rating(s)
15 Buy rating(s)
2 Strong Buy rating(s)
2.76
Airbnb
2 Sell rating(s)
13 Hold rating(s)
27 Buy rating(s)
2 Strong Buy rating(s)
2.66

Hilton Worldwide has a beta of 1.1, suggesting that its share price is 10% more volatile than the broader market. Comparatively, Airbnb has a beta of 1.24, suggesting that its share price is 24% more volatile than the broader market.

Summary

Airbnb beats Hilton Worldwide on 10 of the 16 factors compared between the two stocks.

How does Hilton Worldwide compare to Host Hotels & Resorts?

Host Hotels & Resorts (NASDAQ:HST) and Hilton Worldwide (NYSE:HLT) are related large-cap companies, but which is the superior stock? We will contrast the two businesses based on the strength of their valuation, media sentiment, earnings, institutional ownership, profitability, risk, dividends and analyst recommendations.

Hilton Worldwide has higher revenue and earnings than Host Hotels & Resorts. Host Hotels & Resorts is trading at a lower price-to-earnings ratio than Hilton Worldwide, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Host Hotels & Resorts$6.11B2.54$765M$1.5015.10
Hilton Worldwide$12.04B6.11$1.46B$6.8147.99

Host Hotels & Resorts has a beta of 1.09, suggesting that its stock price is 9% more volatile than the broader market. Comparatively, Hilton Worldwide has a beta of 1.1, suggesting that its stock price is 10% more volatile than the broader market.

Host Hotels & Resorts has a net margin of 16.51% compared to Hilton Worldwide's net margin of 12.69%. Host Hotels & Resorts' return on equity of 15.53% beat Hilton Worldwide's return on equity.

Company Net Margins Return on Equity Return on Assets
Host Hotels & Resorts16.51% 15.53% 7.83%
Hilton Worldwide 12.69%-35.24%11.84%

In the previous week, Hilton Worldwide had 3 more articles in the media than Host Hotels & Resorts. MarketBeat recorded 7 mentions for Hilton Worldwide and 4 mentions for Host Hotels & Resorts. Hilton Worldwide's average media sentiment score of 0.77 beat Host Hotels & Resorts' score of 0.25 indicating that Hilton Worldwide is being referred to more favorably in the news media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Host Hotels & Resorts
0 Very Positive mention(s)
0 Positive mention(s)
3 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Neutral
Hilton Worldwide
3 Very Positive mention(s)
2 Positive mention(s)
2 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive

Host Hotels & Resorts pays an annual dividend of $0.80 per share and has a dividend yield of 3.5%. Hilton Worldwide pays an annual dividend of $0.60 per share and has a dividend yield of 0.2%. Host Hotels & Resorts pays out 53.3% of its earnings in the form of a dividend. Hilton Worldwide pays out 8.8% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years. Host Hotels & Resorts has raised its dividend for 2 consecutive years. Host Hotels & Resorts is clearly the better dividend stock, given its higher yield and longer track record of dividend growth.

Host Hotels & Resorts presently has a consensus target price of $24.52, indicating a potential upside of 8.24%. Hilton Worldwide has a consensus target price of $354.00, indicating a potential upside of 8.32%. Given Hilton Worldwide's stronger consensus rating and higher possible upside, analysts clearly believe Hilton Worldwide is more favorable than Host Hotels & Resorts.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Host Hotels & Resorts
0 Sell rating(s)
6 Hold rating(s)
9 Buy rating(s)
1 Strong Buy rating(s)
2.69
Hilton Worldwide
0 Sell rating(s)
8 Hold rating(s)
15 Buy rating(s)
2 Strong Buy rating(s)
2.76

98.5% of Host Hotels & Resorts shares are owned by institutional investors. Comparatively, 95.9% of Hilton Worldwide shares are owned by institutional investors. 1.5% of Host Hotels & Resorts shares are owned by insiders. Comparatively, 2.7% of Hilton Worldwide shares are owned by insiders. Strong institutional ownership is an indication that hedge funds, endowments and large money managers believe a company will outperform the market over the long term.

Summary

Hilton Worldwide beats Host Hotels & Resorts on 15 of the 20 factors compared between the two stocks.

How does Hilton Worldwide compare to Marriott International?

Hilton Worldwide (NYSE:HLT) and Marriott International (NASDAQ:MAR) are both large-cap consumer discretionary companies, but which is the better stock? We will contrast the two businesses based on the strength of their media sentiment, analyst recommendations, earnings, dividends, profitability, institutional ownership, risk and valuation.

Hilton Worldwide pays an annual dividend of $0.60 per share and has a dividend yield of 0.2%. Marriott International pays an annual dividend of $2.92 per share and has a dividend yield of 0.8%. Hilton Worldwide pays out 8.8% of its earnings in the form of a dividend. Marriott International pays out 30.3% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years. Marriott International has raised its dividend for 3 consecutive years. Marriott International is clearly the better dividend stock, given its higher yield and longer track record of dividend growth.

Hilton Worldwide presently has a consensus price target of $354.00, indicating a potential upside of 8.32%. Marriott International has a consensus price target of $379.82, indicating a potential upside of 3.81%. Given Hilton Worldwide's stronger consensus rating and higher possible upside, analysts plainly believe Hilton Worldwide is more favorable than Marriott International.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Hilton Worldwide
0 Sell rating(s)
8 Hold rating(s)
15 Buy rating(s)
2 Strong Buy rating(s)
2.76
Marriott International
1 Sell rating(s)
11 Hold rating(s)
12 Buy rating(s)
2 Strong Buy rating(s)
2.58

Hilton Worldwide has a beta of 1.1, meaning that its stock price is 10% more volatile than the broader market. Comparatively, Marriott International has a beta of 1.17, meaning that its stock price is 17% more volatile than the broader market.

Hilton Worldwide has a net margin of 12.69% compared to Marriott International's net margin of 9.62%. Hilton Worldwide's return on equity of -35.24% beat Marriott International's return on equity.

Company Net Margins Return on Equity Return on Assets
Hilton Worldwide12.69% -35.24% 11.84%
Marriott International 9.62%-75.81%10.56%

In the previous week, Marriott International had 9 more articles in the media than Hilton Worldwide. MarketBeat recorded 16 mentions for Marriott International and 7 mentions for Hilton Worldwide. Hilton Worldwide's average media sentiment score of 0.77 beat Marriott International's score of 0.43 indicating that Hilton Worldwide is being referred to more favorably in the media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Hilton Worldwide
3 Very Positive mention(s)
2 Positive mention(s)
2 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive
Marriott International
4 Very Positive mention(s)
4 Positive mention(s)
7 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Neutral

Marriott International has higher revenue and earnings than Hilton Worldwide. Marriott International is trading at a lower price-to-earnings ratio than Hilton Worldwide, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Hilton Worldwide$12.04B6.11$1.46B$6.8147.99
Marriott International$26.19B3.64$2.60B$9.6537.92

95.9% of Hilton Worldwide shares are owned by institutional investors. Comparatively, 70.7% of Marriott International shares are owned by institutional investors. 2.7% of Hilton Worldwide shares are owned by company insiders. Comparatively, 11.4% of Marriott International shares are owned by company insiders. Strong institutional ownership is an indication that endowments, hedge funds and large money managers believe a stock will outperform the market over the long term.

Summary

Hilton Worldwide beats Marriott International on 11 of the 19 factors compared between the two stocks.

How does Hilton Worldwide compare to OneSpaWorld?

OneSpaWorld (NASDAQ:OSW) and Hilton Worldwide (NYSE:HLT) are both consumer discretionary companies, but which is the better investment? We will contrast the two companies based on the strength of their institutional ownership, dividends, earnings, risk, analyst recommendations, valuation, profitability and media sentiment.

In the previous week, Hilton Worldwide had 4 more articles in the media than OneSpaWorld. MarketBeat recorded 7 mentions for Hilton Worldwide and 3 mentions for OneSpaWorld. OneSpaWorld's average media sentiment score of 1.34 beat Hilton Worldwide's score of 0.77 indicating that OneSpaWorld is being referred to more favorably in the media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
OneSpaWorld
2 Very Positive mention(s)
0 Positive mention(s)
0 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive
Hilton Worldwide
3 Very Positive mention(s)
2 Positive mention(s)
2 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive

Hilton Worldwide has a net margin of 12.69% compared to OneSpaWorld's net margin of 8.02%. OneSpaWorld's return on equity of 18.36% beat Hilton Worldwide's return on equity.

Company Net Margins Return on Equity Return on Assets
OneSpaWorld8.02% 18.36% 14.28%
Hilton Worldwide 12.69%-35.24%11.84%

OneSpaWorld has a beta of 0.9, indicating that its stock price is 10% less volatile than the broader market. Comparatively, Hilton Worldwide has a beta of 1.1, indicating that its stock price is 10% more volatile than the broader market.

OneSpaWorld presently has a consensus target price of $31.25, suggesting a potential upside of 31.63%. Hilton Worldwide has a consensus target price of $354.00, suggesting a potential upside of 8.32%. Given OneSpaWorld's stronger consensus rating and higher possible upside, equities research analysts clearly believe OneSpaWorld is more favorable than Hilton Worldwide.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
OneSpaWorld
0 Sell rating(s)
1 Hold rating(s)
5 Buy rating(s)
0 Strong Buy rating(s)
2.83
Hilton Worldwide
0 Sell rating(s)
8 Hold rating(s)
15 Buy rating(s)
2 Strong Buy rating(s)
2.76

OneSpaWorld pays an annual dividend of $0.20 per share and has a dividend yield of 0.8%. Hilton Worldwide pays an annual dividend of $0.60 per share and has a dividend yield of 0.2%. OneSpaWorld pays out 25.3% of its earnings in the form of a dividend. Hilton Worldwide pays out 8.8% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years.

96.0% of OneSpaWorld shares are owned by institutional investors. Comparatively, 95.9% of Hilton Worldwide shares are owned by institutional investors. 3.6% of OneSpaWorld shares are owned by insiders. Comparatively, 2.7% of Hilton Worldwide shares are owned by insiders. Strong institutional ownership is an indication that large money managers, endowments and hedge funds believe a stock is poised for long-term growth.

Hilton Worldwide has higher revenue and earnings than OneSpaWorld. OneSpaWorld is trading at a lower price-to-earnings ratio than Hilton Worldwide, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
OneSpaWorld$961M2.51$71.62M$0.7930.05
Hilton Worldwide$12.04B6.11$1.46B$6.8147.99

Summary

Hilton Worldwide beats OneSpaWorld on 11 of the 19 factors compared between the two stocks.

How does Hilton Worldwide compare to DiamondRock Hospitality?

Hilton Worldwide (NYSE:HLT) and DiamondRock Hospitality (NYSE:DRH) are related companies, but which is the superior stock? We will contrast the two companies based on the strength of their earnings, analyst recommendations, institutional ownership, profitability, valuation, media sentiment, dividends and risk.

Hilton Worldwide presently has a consensus price target of $354.00, suggesting a potential upside of 8.32%. DiamondRock Hospitality has a consensus price target of $12.83, suggesting a potential upside of 1.62%. Given Hilton Worldwide's stronger consensus rating and higher probable upside, equities analysts plainly believe Hilton Worldwide is more favorable than DiamondRock Hospitality.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Hilton Worldwide
0 Sell rating(s)
8 Hold rating(s)
15 Buy rating(s)
2 Strong Buy rating(s)
2.76
DiamondRock Hospitality
0 Sell rating(s)
7 Hold rating(s)
4 Buy rating(s)
0 Strong Buy rating(s)
2.36

In the previous week, Hilton Worldwide and Hilton Worldwide both had 7 articles in the media. Hilton Worldwide's average media sentiment score of 0.77 beat DiamondRock Hospitality's score of 0.17 indicating that Hilton Worldwide is being referred to more favorably in the media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Hilton Worldwide
3 Very Positive mention(s)
2 Positive mention(s)
2 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive
DiamondRock Hospitality
1 Very Positive mention(s)
1 Positive mention(s)
5 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Neutral

Hilton Worldwide has a net margin of 12.69% compared to DiamondRock Hospitality's net margin of 5.69%. DiamondRock Hospitality's return on equity of 4.04% beat Hilton Worldwide's return on equity.

Company Net Margins Return on Equity Return on Assets
Hilton Worldwide12.69% -35.24% 11.84%
DiamondRock Hospitality 5.69%4.04%2.05%

Hilton Worldwide pays an annual dividend of $0.60 per share and has a dividend yield of 0.2%. DiamondRock Hospitality pays an annual dividend of $0.44 per share and has a dividend yield of 3.5%. Hilton Worldwide pays out 8.8% of its earnings in the form of a dividend. DiamondRock Hospitality pays out 60.3% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years. DiamondRock Hospitality has raised its dividend for 1 consecutive years. DiamondRock Hospitality is clearly the better dividend stock, given its higher yield and longer track record of dividend growth.

Hilton Worldwide has a beta of 1.1, suggesting that its share price is 10% more volatile than the broader market. Comparatively, DiamondRock Hospitality has a beta of 1.01, suggesting that its share price is 1% more volatile than the broader market.

95.9% of Hilton Worldwide shares are owned by institutional investors. 2.7% of Hilton Worldwide shares are owned by insiders. Comparatively, 0.9% of DiamondRock Hospitality shares are owned by insiders. Strong institutional ownership is an indication that hedge funds, endowments and large money managers believe a company is poised for long-term growth.

Hilton Worldwide has higher revenue and earnings than DiamondRock Hospitality. DiamondRock Hospitality is trading at a lower price-to-earnings ratio than Hilton Worldwide, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Hilton Worldwide$12.04B6.11$1.46B$6.8147.99
DiamondRock Hospitality$1.14B2.27$48.05M$0.7317.29

Summary

Hilton Worldwide beats DiamondRock Hospitality on 15 of the 19 factors compared between the two stocks.

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New MarketBeat Followers Over Time

This chart shows the number of new MarketBeat users adding HLT and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period.
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Media Sentiment Over Time

This chart shows the average media sentiment of NYSE and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.
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HLT vs. The Competition

MetricHilton WorldwideHotels, Restaurants & Leisure IndustryConsumer Discretionary SectorNYSE Exchange
Market Cap$72.76B$7.33B$12.37B$22.94B
Dividend Yield0.19%3.97%70.37%3.72%
P/E Ratio47.9920.9945.0728.60
Price / Sales6.11337.6287.7914.92
Price / Cash34.4220.5531.6337.72
Price / Book-14.174.343.984.72
Net Income$1.46B$261.14M$444.34M$1.07B
7 Day Performance2.27%-0.23%-0.03%0.35%
1 Month Performance6.78%-3.42%-2.33%-2.94%
1 Year Performance26.03%-6.40%-4.14%9.25%

Hilton Worldwide Competitors List

CompanyMarketRankShare PriceAnalysts' Price Target1Y Price PerformanceMarket CapRevenueP/E RatioEmployee CountIndicator(s)
HLT
Hilton Worldwide
3.6834 of 5 stars
$326.82
+1.1%
$354.00
+8.3%
+25.6%$72.76B$12.04B47.99182,000
ABNB
Airbnb
4.3479 of 5 stars
$164.07
+1.0%
$182.97
+11.5%
+38.1%$97.26B$12.24B37.298,200
HST
Host Hotels & Resorts
3.6021 of 5 stars
$22.44
-0.5%
$24.52
+9.2%
+39.9%$15.46B$6.11B14.96162
MAR
Marriott International
3.8785 of 5 stars
$355.89
-0.9%
$385.88
+8.4%
+37.5%$93.60B$26.19B36.88414,000
OSW
OneSpaWorld
4.6342 of 5 stars
$22.92
-3.0%
$30.60
+33.5%
+12.5%$2.40B$961M29.015,395

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This page (NYSE:HLT) was last updated on 10/10/2026 by MarketBeat.com Staff.
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