MAR vs. ABNB, RCL, CCL, H, CHH, VAC, MCS, HLT, IHG, and HTHT
Should you be buying Marriott International stock or one of its competitors? The main competitors of Marriott International include Airbnb (ABNB), Royal Caribbean Cruises (RCL), Carnival (CCL), Hyatt Hotels (H), Choice Hotels International (CHH), Marriott Vacations Worldwide (VAC), Marcus (MCS), Hilton Worldwide (HLT), Intercontinental Hotels Group (IHG), and H World Group (HTHT). These companies are all part of the "consumer discretionary" sector.
Marriott International vs. Its Competitors
Airbnb (NASDAQ:ABNB) and Marriott International (NASDAQ:MAR) are both large-cap consumer discretionary companies, but which is the superior investment? We will contrast the two businesses based on the strength of their institutional ownership, dividends, analyst recommendations, media sentiment, risk, profitability, valuation and earnings.
In the previous week, Airbnb had 4 more articles in the media than Marriott International. MarketBeat recorded 35 mentions for Airbnb and 31 mentions for Marriott International. Airbnb's average media sentiment score of 1.33 beat Marriott International's score of 1.10 indicating that Airbnb is being referred to more favorably in the media.
80.8% of Airbnb shares are owned by institutional investors. Comparatively, 70.7% of Marriott International shares are owned by institutional investors. 27.9% of Airbnb shares are owned by company insiders. Comparatively, 10.7% of Marriott International shares are owned by company insiders. Strong institutional ownership is an indication that large money managers, hedge funds and endowments believe a stock is poised for long-term growth.
Airbnb has higher earnings, but lower revenue than Marriott International. Marriott International is trading at a lower price-to-earnings ratio than Airbnb, indicating that it is currently the more affordable of the two stocks.
Airbnb has a net margin of 22.60% compared to Marriott International's net margin of 9.75%. Airbnb's return on equity of 30.91% beat Marriott International's return on equity.
Airbnb has a beta of 1.13, meaning that its stock price is 13% more volatile than the S&P 500. Comparatively, Marriott International has a beta of 1.41, meaning that its stock price is 41% more volatile than the S&P 500.
Airbnb presently has a consensus target price of $141.23, suggesting a potential upside of 4.32%. Marriott International has a consensus target price of $275.90, suggesting a potential downside of 0.58%. Given Airbnb's higher possible upside, equities research analysts clearly believe Airbnb is more favorable than Marriott International.
Summary
Airbnb beats Marriott International on 12 of the 16 factors compared between the two stocks.
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New MarketBeat Followers Over Time
This chart shows the number of new MarketBeat users adding MAR and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period.
Skip ChartMedia Sentiment Over Time
This chart shows the average media sentiment of NASDAQ and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.
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Marriott International Competitors List
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This page (NASDAQ:MAR) was last updated on 7/3/2025 by MarketBeat.com Staff