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Marriott International (MAR) Competitors

Marriott International logo
$336.51 +0.44 (+0.13%)
As of 04:00 PM Eastern

MAR vs. BKNG, CROX, CZR, BYD, and CHH

Should you buy Marriott International stock or one of its competitors? Marriott International's main competitors and comparable companies include Booking (BKNG), Crocs (CROX), Caesars Entertainment (CZR), Boyd Gaming (BYD), and Choice Hotels International (CHH). Companies are selected based on similarities in market, industry, and size. These companies are all part of the "consumer discretionary" sector.

How does Marriott International compare to Booking?

Marriott International (NASDAQ:MAR) and Booking (NASDAQ:BKNG) are both large-cap consumer discretionary companies, but which is the superior business? We will compare the two companies based on the strength of their dividends, analyst recommendations, earnings, risk, profitability, media sentiment, valuation and institutional ownership.

70.7% of Marriott International shares are owned by institutional investors. Comparatively, 92.4% of Booking shares are owned by institutional investors. 11.4% of Marriott International shares are owned by insiders. Comparatively, 0.2% of Booking shares are owned by insiders. Strong institutional ownership is an indication that large money managers, hedge funds and endowments believe a stock is poised for long-term growth.

Marriott International has a beta of 1.11, indicating that its share price is 11% more volatile than the broader market. Comparatively, Booking has a beta of 1.07, indicating that its share price is 7% more volatile than the broader market.

In the previous week, Booking had 38 more articles in the media than Marriott International. MarketBeat recorded 67 mentions for Booking and 29 mentions for Marriott International. Booking's average media sentiment score of 1.22 beat Marriott International's score of 0.90 indicating that Booking is being referred to more favorably in the news media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Marriott International
16 Very Positive mention(s)
3 Positive mention(s)
7 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive
Booking
49 Very Positive mention(s)
4 Positive mention(s)
8 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive

Marriott International presently has a consensus target price of $385.65, suggesting a potential upside of 14.60%. Booking has a consensus target price of $236.70, suggesting a potential upside of 22.46%. Given Booking's stronger consensus rating and higher probable upside, analysts clearly believe Booking is more favorable than Marriott International.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Marriott International
0 Sell rating(s)
10 Hold rating(s)
11 Buy rating(s)
1 Strong Buy rating(s)
2.59
Booking
0 Sell rating(s)
8 Hold rating(s)
27 Buy rating(s)
2 Strong Buy rating(s)
2.84

Marriott International pays an annual dividend of $2.92 per share and has a dividend yield of 0.9%. Booking pays an annual dividend of $1.68 per share and has a dividend yield of 0.9%. Marriott International pays out 30.3% of its earnings in the form of a dividend. Booking pays out 18.6% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years. Marriott International has increased its dividend for 3 consecutive years and Booking has increased its dividend for 1 consecutive years. Booking is clearly the better dividend stock, given its higher yield and lower payout ratio.

Booking has a net margin of 25.53% compared to Marriott International's net margin of 9.62%. Marriott International's return on equity of -75.81% beat Booking's return on equity.

Company Net Margins Return on Equity Return on Assets
Marriott International9.62% -75.81% 10.56%
Booking 25.53%-102.96%26.60%

Booking has higher revenue and earnings than Marriott International. Booking is trading at a lower price-to-earnings ratio than Marriott International, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Marriott International$26.19B3.35$2.60B$9.6534.87
Booking$26.92B5.40$5.40B$9.0421.38

Summary

Booking beats Marriott International on 14 of the 20 factors compared between the two stocks.

How does Marriott International compare to Crocs?

Crocs (NASDAQ:CROX) and Marriott International (NASDAQ:MAR) are both consumer discretionary companies, but which is the better business? We will contrast the two businesses based on the strength of their institutional ownership, valuation, dividends, media sentiment, earnings, analyst recommendations, profitability and risk.

Crocs has a net margin of 14.64% compared to Marriott International's net margin of 9.62%. Crocs' return on equity of 47.75% beat Marriott International's return on equity.

Company Net Margins Return on Equity Return on Assets
Crocs14.64% 47.75% 15.20%
Marriott International 9.62%-75.81%10.56%

Crocs has a beta of 1.52, suggesting that its share price is 52% more volatile than the broader market. Comparatively, Marriott International has a beta of 1.11, suggesting that its share price is 11% more volatile than the broader market.

In the previous week, Marriott International had 15 more articles in the media than Crocs. MarketBeat recorded 29 mentions for Marriott International and 14 mentions for Crocs. Crocs' average media sentiment score of 1.30 beat Marriott International's score of 0.90 indicating that Crocs is being referred to more favorably in the media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Crocs
12 Very Positive mention(s)
0 Positive mention(s)
2 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive
Marriott International
16 Very Positive mention(s)
3 Positive mention(s)
7 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive

93.4% of Crocs shares are held by institutional investors. Comparatively, 70.7% of Marriott International shares are held by institutional investors. 3.1% of Crocs shares are held by company insiders. Comparatively, 11.4% of Marriott International shares are held by company insiders. Strong institutional ownership is an indication that large money managers, endowments and hedge funds believe a company is poised for long-term growth.

Crocs presently has a consensus target price of $139.10, suggesting a potential upside of 18.35%. Marriott International has a consensus target price of $385.65, suggesting a potential upside of 14.60%. Given Crocs' higher possible upside, equities research analysts plainly believe Crocs is more favorable than Marriott International.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Crocs
2 Sell rating(s)
7 Hold rating(s)
10 Buy rating(s)
1 Strong Buy rating(s)
2.50
Marriott International
0 Sell rating(s)
10 Hold rating(s)
11 Buy rating(s)
1 Strong Buy rating(s)
2.59

Marriott International has higher revenue and earnings than Crocs. Crocs is trading at a lower price-to-earnings ratio than Marriott International, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Crocs$4.04B1.39-$81.20M$11.5710.16
Marriott International$26.19B3.35$2.60B$9.6534.87

Summary

Crocs and Marriott International tied by winning 8 of the 16 factors compared between the two stocks.

How does Marriott International compare to Caesars Entertainment?

Marriott International (NASDAQ:MAR) and Caesars Entertainment (NASDAQ:CZR) are both consumer discretionary companies, but which is the better stock? We will compare the two businesses based on the strength of their media sentiment, dividends, analyst recommendations, earnings, profitability, valuation, institutional ownership and risk.

70.7% of Marriott International shares are owned by institutional investors. Comparatively, 91.8% of Caesars Entertainment shares are owned by institutional investors. 11.4% of Marriott International shares are owned by company insiders. Comparatively, 1.2% of Caesars Entertainment shares are owned by company insiders. Strong institutional ownership is an indication that endowments, large money managers and hedge funds believe a stock will outperform the market over the long term.

Marriott International presently has a consensus price target of $385.65, indicating a potential upside of 14.60%. Caesars Entertainment has a consensus price target of $30.71, indicating a potential upside of 3.48%. Given Marriott International's stronger consensus rating and higher probable upside, equities research analysts plainly believe Marriott International is more favorable than Caesars Entertainment.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Marriott International
0 Sell rating(s)
10 Hold rating(s)
11 Buy rating(s)
1 Strong Buy rating(s)
2.59
Caesars Entertainment
2 Sell rating(s)
15 Hold rating(s)
2 Buy rating(s)
0 Strong Buy rating(s)
2.00

Marriott International has a net margin of 9.62% compared to Caesars Entertainment's net margin of -3.99%. Caesars Entertainment's return on equity of -7.64% beat Marriott International's return on equity.

Company Net Margins Return on Equity Return on Assets
Marriott International9.62% -75.81% 10.56%
Caesars Entertainment -3.99%-7.64%-0.89%

In the previous week, Marriott International had 17 more articles in the media than Caesars Entertainment. MarketBeat recorded 29 mentions for Marriott International and 12 mentions for Caesars Entertainment. Caesars Entertainment's average media sentiment score of 1.12 beat Marriott International's score of 0.90 indicating that Caesars Entertainment is being referred to more favorably in the news media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Marriott International
16 Very Positive mention(s)
3 Positive mention(s)
7 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive
Caesars Entertainment
10 Very Positive mention(s)
0 Positive mention(s)
2 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive

Marriott International has a beta of 1.11, indicating that its share price is 11% more volatile than the broader market. Comparatively, Caesars Entertainment has a beta of 1.75, indicating that its share price is 75% more volatile than the broader market.

Marriott International has higher revenue and earnings than Caesars Entertainment. Caesars Entertainment is trading at a lower price-to-earnings ratio than Marriott International, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Marriott International$26.19B3.35$2.60B$9.6534.87
Caesars Entertainment$11.49B0.53-$502M-$2.28N/A

Summary

Marriott International beats Caesars Entertainment on 13 of the 17 factors compared between the two stocks.

How does Marriott International compare to Boyd Gaming?

Marriott International (NASDAQ:MAR) and Boyd Gaming (NYSE:BYD) are both consumer discretionary companies, but which is the better stock? We will contrast the two businesses based on the strength of their media sentiment, analyst recommendations, earnings, dividends, profitability, institutional ownership, risk and valuation.

70.7% of Marriott International shares are owned by institutional investors. Comparatively, 76.8% of Boyd Gaming shares are owned by institutional investors. 11.4% of Marriott International shares are owned by company insiders. Comparatively, 22.8% of Boyd Gaming shares are owned by company insiders. Strong institutional ownership is an indication that endowments, hedge funds and large money managers believe a stock will outperform the market over the long term.

Marriott International pays an annual dividend of $2.92 per share and has a dividend yield of 0.9%. Boyd Gaming pays an annual dividend of $0.80 per share and has a dividend yield of 1.0%. Marriott International pays out 30.3% of its earnings in the form of a dividend. Boyd Gaming pays out 3.5% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years. Marriott International has raised its dividend for 3 consecutive years and Boyd Gaming has raised its dividend for 4 consecutive years. Boyd Gaming is clearly the better dividend stock, given its higher yield and longer track record of dividend growth.

Marriott International has higher revenue and earnings than Boyd Gaming. Boyd Gaming is trading at a lower price-to-earnings ratio than Marriott International, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Marriott International$26.19B3.35$2.60B$9.6534.87
Boyd Gaming$4.09B1.39$1.84B$22.723.43

Marriott International has a beta of 1.11, meaning that its stock price is 11% more volatile than the broader market. Comparatively, Boyd Gaming has a beta of 1.06, meaning that its stock price is 6% more volatile than the broader market.

Boyd Gaming has a net margin of 44.34% compared to Marriott International's net margin of 9.62%. Boyd Gaming's return on equity of 22.52% beat Marriott International's return on equity.

Company Net Margins Return on Equity Return on Assets
Marriott International9.62% -75.81% 10.56%
Boyd Gaming 44.34%22.52%8.80%

In the previous week, Marriott International had 19 more articles in the media than Boyd Gaming. MarketBeat recorded 29 mentions for Marriott International and 10 mentions for Boyd Gaming. Boyd Gaming's average media sentiment score of 1.51 beat Marriott International's score of 0.90 indicating that Boyd Gaming is being referred to more favorably in the news media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Marriott International
16 Very Positive mention(s)
3 Positive mention(s)
7 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive
Boyd Gaming
8 Very Positive mention(s)
1 Positive mention(s)
1 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Very Positive

Marriott International presently has a consensus price target of $385.65, indicating a potential upside of 14.60%. Boyd Gaming has a consensus price target of $94.69, indicating a potential upside of 21.35%. Given Boyd Gaming's higher possible upside, analysts plainly believe Boyd Gaming is more favorable than Marriott International.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Marriott International
0 Sell rating(s)
10 Hold rating(s)
11 Buy rating(s)
1 Strong Buy rating(s)
2.59
Boyd Gaming
0 Sell rating(s)
11 Hold rating(s)
5 Buy rating(s)
1 Strong Buy rating(s)
2.41

Summary

Boyd Gaming beats Marriott International on 10 of the 19 factors compared between the two stocks.

How does Marriott International compare to Choice Hotels International?

Choice Hotels International (NYSE:CHH) and Marriott International (NASDAQ:MAR) are both consumer discretionary companies, but which is the better investment? We will contrast the two businesses based on the strength of their valuation, risk, earnings, dividends, media sentiment, analyst recommendations, institutional ownership and profitability.

In the previous week, Marriott International had 21 more articles in the media than Choice Hotels International. MarketBeat recorded 29 mentions for Marriott International and 8 mentions for Choice Hotels International. Marriott International's average media sentiment score of 0.90 beat Choice Hotels International's score of 0.25 indicating that Marriott International is being referred to more favorably in the news media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Choice Hotels International
2 Very Positive mention(s)
0 Positive mention(s)
5 Neutral mention(s)
1 Negative mention(s)
0 Very Negative mention(s)
Neutral
Marriott International
16 Very Positive mention(s)
3 Positive mention(s)
7 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive

Choice Hotels International has a net margin of 20.28% compared to Marriott International's net margin of 9.62%. Choice Hotels International's return on equity of 205.69% beat Marriott International's return on equity.

Company Net Margins Return on Equity Return on Assets
Choice Hotels International20.28% 205.69% 10.68%
Marriott International 9.62%-75.81%10.56%

Choice Hotels International has a beta of 0.66, suggesting that its stock price is 34% less volatile than the broader market. Comparatively, Marriott International has a beta of 1.11, suggesting that its stock price is 11% more volatile than the broader market.

Choice Hotels International currently has a consensus price target of $112.38, indicating a potential upside of 11.85%. Marriott International has a consensus price target of $385.65, indicating a potential upside of 14.60%. Given Marriott International's stronger consensus rating and higher probable upside, analysts plainly believe Marriott International is more favorable than Choice Hotels International.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Choice Hotels International
4 Sell rating(s)
9 Hold rating(s)
2 Buy rating(s)
0 Strong Buy rating(s)
1.87
Marriott International
0 Sell rating(s)
10 Hold rating(s)
11 Buy rating(s)
1 Strong Buy rating(s)
2.59

Choice Hotels International pays an annual dividend of $1.15 per share and has a dividend yield of 1.1%. Marriott International pays an annual dividend of $2.92 per share and has a dividend yield of 0.9%. Choice Hotels International pays out 16.2% of its earnings in the form of a dividend. Marriott International pays out 30.3% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years. Marriott International has raised its dividend for 3 consecutive years. Choice Hotels International is clearly the better dividend stock, given its higher yield and lower payout ratio.

65.6% of Choice Hotels International shares are held by institutional investors. Comparatively, 70.7% of Marriott International shares are held by institutional investors. 23.9% of Choice Hotels International shares are held by insiders. Comparatively, 11.4% of Marriott International shares are held by insiders. Strong institutional ownership is an indication that hedge funds, endowments and large money managers believe a stock will outperform the market over the long term.

Marriott International has higher revenue and earnings than Choice Hotels International. Choice Hotels International is trading at a lower price-to-earnings ratio than Marriott International, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Choice Hotels International$1.60B2.83$369.95M$7.0814.19
Marriott International$26.19B3.35$2.60B$9.6534.87

Summary

Marriott International beats Choice Hotels International on 14 of the 20 factors compared between the two stocks.

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New MarketBeat Followers Over Time

This chart shows the number of new MarketBeat users adding MAR and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period.
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Media Sentiment Over Time

This chart shows the average media sentiment of NASDAQ and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.
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MAR vs. The Competition

MetricMarriott InternationalHotels, Restaurants & Leisure IndustryConsumer Discretionary SectorNASDAQ Exchange
Market Cap$87.75B$7.87B$12.85B$12.88B
Dividend Yield0.88%3.74%50.04%8.57%
P/E Ratio34.8722.5846.2825.40
Price / Sales3.35319.3588.6298.88
Price / Cash26.7621.8628.7852.27
Price / Book-19.404.675.816.17
Net Income$2.60B$260.47M$445.07M$349.50M
7 Day Performance-4.15%-1.81%-0.59%0.06%
1 Month Performance-2.52%-1.87%-1.91%0.81%
1 Year Performance25.17%-6.64%-3.38%15.61%

Marriott International Competitors List

CompanyMarketRankShare PriceAnalysts' Price Target1Y Price PerformanceMarket CapRevenueP/E RatioEmployee CountIndicator(s)
MAR
Marriott International
4.4041 of 5 stars
$336.51
+0.1%
$385.65
+14.6%
+26.8%$87.75B$26.19B34.87414,000
BKNG
Booking
4.9622 of 5 stars
$213.78
+0.2%
$236.45
+10.6%
-12.6%$160.31B$26.92B23.6624,300
CROX
Crocs
4.4186 of 5 stars
$122.89
-2.3%
$139.10
+13.2%
+33.7%$6.03B$4.04B10.628,010
CZR
Caesars Entertainment
1.9418 of 5 stars
$29.66
flat
$30.71
+3.6%
+19.2%$6.04B$11.49BN/A21,000
BYD
Boyd Gaming
4.6177 of 5 stars
$81.13
+0.2%
$94.69
+16.7%
-8.8%$5.89B$4.09B3.5716,009

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This page (NASDAQ:MAR) was last updated on 9/4/2026 by MarketBeat.com Staff.
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