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Marriott International (MAR) Competitors

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$374.43 +9.96 (+2.73%)
Closing price 07/24/2026 04:00 PM Eastern
Extended Trading
$374.40 -0.03 (-0.01%)
As of 07/24/2026 07:34 PM Eastern
Extended trading is trading that happens on electronic markets outside of regular trading hours. This is a fair market value extended hours price provided by Massive. Learn more.

MAR vs. BKNG, CROX, CZR, BYD, and CHH

Should you buy Marriott International stock or one of its competitors? MarketBeat compares Marriott International with other companies and stocks that may be similar based on industry, sector, market capitalization, business model, investor interest, or shared news coverage. Companies and stocks commonly compared with Marriott International include Booking (BKNG), Crocs (CROX), Caesars Entertainment (CZR), Boyd Gaming (BYD), and Choice Hotels International (CHH).

How does Marriott International compare to Booking?

Marriott International (NASDAQ:MAR) and Booking (NASDAQ:BKNG) are related large-cap companies, but which is the superior stock? We will compare the two companies based on the strength of their media sentiment, risk, institutional ownership, valuation, profitability, dividends, earnings and analyst recommendations.

Marriott International currently has a consensus target price of $388.59, indicating a potential upside of 3.78%. Booking has a consensus target price of $227.05, indicating a potential upside of 27.94%. Given Booking's stronger consensus rating and higher probable upside, analysts clearly believe Booking is more favorable than Marriott International.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Marriott International
0 Sell rating(s)
9 Hold rating(s)
9 Buy rating(s)
0 Strong Buy rating(s)
2.50
Booking
0 Sell rating(s)
8 Hold rating(s)
28 Buy rating(s)
1 Strong Buy rating(s)
2.81

In the previous week, Marriott International had 20 more articles in the media than Booking. MarketBeat recorded 40 mentions for Marriott International and 20 mentions for Booking. Booking's average media sentiment score of 1.03 beat Marriott International's score of 0.93 indicating that Booking is being referred to more favorably in the news media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Marriott International
20 Very Positive mention(s)
6 Positive mention(s)
10 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive
Booking
12 Very Positive mention(s)
1 Positive mention(s)
4 Neutral mention(s)
2 Negative mention(s)
0 Very Negative mention(s)
Positive

70.7% of Marriott International shares are held by institutional investors. Comparatively, 92.4% of Booking shares are held by institutional investors. 11.4% of Marriott International shares are held by company insiders. Comparatively, 0.2% of Booking shares are held by company insiders. Strong institutional ownership is an indication that endowments, large money managers and hedge funds believe a company will outperform the market over the long term.

Booking has a net margin of 22.23% compared to Marriott International's net margin of 9.72%. Marriott International's return on equity of -80.97% beat Booking's return on equity.

Company Net Margins Return on Equity Return on Assets
Marriott International9.72% -80.97% 10.21%
Booking 22.23%-117.14%25.85%

Booking has higher revenue and earnings than Marriott International. Booking is trading at a lower price-to-earnings ratio than Marriott International, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Marriott International$26.19B3.77$2.60B$9.5339.29
Booking$26.92B5.11$5.40B$7.6023.35

Marriott International pays an annual dividend of $2.92 per share and has a dividend yield of 0.8%. Booking pays an annual dividend of $1.68 per share and has a dividend yield of 0.9%. Marriott International pays out 30.6% of its earnings in the form of a dividend. Booking pays out 22.1% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years. Marriott International has increased its dividend for 3 consecutive years and Booking has increased its dividend for 1 consecutive years. Booking is clearly the better dividend stock, given its higher yield and lower payout ratio.

Marriott International has a beta of 1.11, indicating that its share price is 11% more volatile than the broader market. Comparatively, Booking has a beta of 1.07, indicating that its share price is 7% more volatile than the broader market.

Summary

Booking beats Marriott International on 13 of the 20 factors compared between the two stocks.

How does Marriott International compare to Crocs?

Crocs (NASDAQ:CROX) and Marriott International (NASDAQ:MAR) are both consumer discretionary companies, but which is the superior investment? We will compare the two businesses based on the strength of their profitability, dividends, media sentiment, institutional ownership, valuation, risk, analyst recommendations and earnings.

Crocs has a beta of 1.55, indicating that its stock price is 55% more volatile than the broader market. Comparatively, Marriott International has a beta of 1.11, indicating that its stock price is 11% more volatile than the broader market.

Marriott International has higher revenue and earnings than Crocs. Crocs is trading at a lower price-to-earnings ratio than Marriott International, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Crocs$4.04B1.66-$81.20M-$1.38N/A
Marriott International$26.19B3.77$2.60B$9.5339.29

Marriott International has a net margin of 9.72% compared to Crocs' net margin of -2.58%. Crocs' return on equity of 48.29% beat Marriott International's return on equity.

Company Net Margins Return on Equity Return on Assets
Crocs-2.58% 48.29% 15.40%
Marriott International 9.72%-80.97%10.21%

93.4% of Crocs shares are held by institutional investors. Comparatively, 70.7% of Marriott International shares are held by institutional investors. 3.1% of Crocs shares are held by company insiders. Comparatively, 11.4% of Marriott International shares are held by company insiders. Strong institutional ownership is an indication that hedge funds, large money managers and endowments believe a company will outperform the market over the long term.

Crocs presently has a consensus price target of $128.00, indicating a potential downside of 4.99%. Marriott International has a consensus price target of $388.59, indicating a potential upside of 3.78%. Given Marriott International's higher possible upside, analysts plainly believe Marriott International is more favorable than Crocs.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Crocs
2 Sell rating(s)
6 Hold rating(s)
11 Buy rating(s)
1 Strong Buy rating(s)
2.55
Marriott International
0 Sell rating(s)
9 Hold rating(s)
9 Buy rating(s)
0 Strong Buy rating(s)
2.50

In the previous week, Marriott International had 21 more articles in the media than Crocs. MarketBeat recorded 40 mentions for Marriott International and 19 mentions for Crocs. Marriott International's average media sentiment score of 0.93 beat Crocs' score of 0.68 indicating that Marriott International is being referred to more favorably in the news media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Crocs
6 Very Positive mention(s)
5 Positive mention(s)
4 Neutral mention(s)
1 Negative mention(s)
0 Very Negative mention(s)
Positive
Marriott International
20 Very Positive mention(s)
6 Positive mention(s)
10 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive

Summary

Marriott International beats Crocs on 10 of the 17 factors compared between the two stocks.

How does Marriott International compare to Caesars Entertainment?

Marriott International (NASDAQ:MAR) and Caesars Entertainment (NASDAQ:CZR) are both consumer discretionary companies, but which is the better business? We will contrast the two businesses based on the strength of their valuation, dividends, profitability, earnings, analyst recommendations, risk, institutional ownership and media sentiment.

Marriott International has a net margin of 9.72% compared to Caesars Entertainment's net margin of -4.19%. Caesars Entertainment's return on equity of -7.88% beat Marriott International's return on equity.

Company Net Margins Return on Equity Return on Assets
Marriott International9.72% -80.97% 10.21%
Caesars Entertainment -4.19%-7.88%-0.95%

Marriott International has higher revenue and earnings than Caesars Entertainment. Caesars Entertainment is trading at a lower price-to-earnings ratio than Marriott International, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Marriott International$26.19B3.77$2.60B$9.5339.29
Caesars Entertainment$11.49B0.53-$502M-$2.37N/A

70.7% of Marriott International shares are held by institutional investors. Comparatively, 91.8% of Caesars Entertainment shares are held by institutional investors. 11.4% of Marriott International shares are held by company insiders. Comparatively, 1.2% of Caesars Entertainment shares are held by company insiders. Strong institutional ownership is an indication that large money managers, hedge funds and endowments believe a stock will outperform the market over the long term.

Marriott International currently has a consensus target price of $388.59, suggesting a potential upside of 3.78%. Caesars Entertainment has a consensus target price of $31.00, suggesting a potential upside of 3.54%. Given Marriott International's stronger consensus rating and higher possible upside, equities analysts plainly believe Marriott International is more favorable than Caesars Entertainment.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Marriott International
0 Sell rating(s)
9 Hold rating(s)
9 Buy rating(s)
0 Strong Buy rating(s)
2.50
Caesars Entertainment
1 Sell rating(s)
15 Hold rating(s)
3 Buy rating(s)
0 Strong Buy rating(s)
2.11

Marriott International has a beta of 1.11, meaning that its stock price is 11% more volatile than the broader market. Comparatively, Caesars Entertainment has a beta of 1.76, meaning that its stock price is 76% more volatile than the broader market.

In the previous week, Marriott International had 32 more articles in the media than Caesars Entertainment. MarketBeat recorded 40 mentions for Marriott International and 8 mentions for Caesars Entertainment. Caesars Entertainment's average media sentiment score of 1.27 beat Marriott International's score of 0.93 indicating that Caesars Entertainment is being referred to more favorably in the news media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Marriott International
20 Very Positive mention(s)
6 Positive mention(s)
10 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive
Caesars Entertainment
5 Very Positive mention(s)
1 Positive mention(s)
0 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive

Summary

Marriott International beats Caesars Entertainment on 12 of the 16 factors compared between the two stocks.

How does Marriott International compare to Boyd Gaming?

Marriott International (NASDAQ:MAR) and Boyd Gaming (NYSE:BYD) are both consumer discretionary companies, but which is the better investment? We will compare the two companies based on the strength of their media sentiment, institutional ownership, valuation, earnings, risk, dividends, profitability and analyst recommendations.

Marriott International presently has a consensus target price of $388.59, indicating a potential upside of 3.78%. Boyd Gaming has a consensus target price of $94.77, indicating a potential upside of 8.71%. Given Boyd Gaming's higher possible upside, analysts clearly believe Boyd Gaming is more favorable than Marriott International.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Marriott International
0 Sell rating(s)
9 Hold rating(s)
9 Buy rating(s)
0 Strong Buy rating(s)
2.50
Boyd Gaming
0 Sell rating(s)
10 Hold rating(s)
5 Buy rating(s)
1 Strong Buy rating(s)
2.44

In the previous week, Marriott International had 18 more articles in the media than Boyd Gaming. MarketBeat recorded 40 mentions for Marriott International and 22 mentions for Boyd Gaming. Marriott International's average media sentiment score of 0.93 beat Boyd Gaming's score of 0.76 indicating that Marriott International is being referred to more favorably in the media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Marriott International
20 Very Positive mention(s)
6 Positive mention(s)
10 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive
Boyd Gaming
6 Very Positive mention(s)
7 Positive mention(s)
7 Neutral mention(s)
1 Negative mention(s)
0 Very Negative mention(s)
Positive

Boyd Gaming has a net margin of 44.34% compared to Marriott International's net margin of 9.72%. Boyd Gaming's return on equity of 22.29% beat Marriott International's return on equity.

Company Net Margins Return on Equity Return on Assets
Marriott International9.72% -80.97% 10.21%
Boyd Gaming 44.34%22.29%8.84%

Marriott International pays an annual dividend of $2.92 per share and has a dividend yield of 0.8%. Boyd Gaming pays an annual dividend of $0.80 per share and has a dividend yield of 0.9%. Marriott International pays out 30.6% of its earnings in the form of a dividend. Boyd Gaming pays out 3.5% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years. Marriott International has raised its dividend for 3 consecutive years and Boyd Gaming has raised its dividend for 4 consecutive years. Boyd Gaming is clearly the better dividend stock, given its higher yield and longer track record of dividend growth.

Marriott International has higher revenue and earnings than Boyd Gaming. Boyd Gaming is trading at a lower price-to-earnings ratio than Marriott International, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Marriott International$26.19B3.77$2.60B$9.5339.29
Boyd Gaming$4.10B1.58$1.84B$22.723.84

Marriott International has a beta of 1.11, indicating that its stock price is 11% more volatile than the broader market. Comparatively, Boyd Gaming has a beta of 1.07, indicating that its stock price is 7% more volatile than the broader market.

70.7% of Marriott International shares are owned by institutional investors. Comparatively, 76.8% of Boyd Gaming shares are owned by institutional investors. 11.4% of Marriott International shares are owned by company insiders. Comparatively, 22.8% of Boyd Gaming shares are owned by company insiders. Strong institutional ownership is an indication that large money managers, endowments and hedge funds believe a company will outperform the market over the long term.

Summary

Marriott International and Boyd Gaming tied by winning 10 of the 20 factors compared between the two stocks.

How does Marriott International compare to Choice Hotels International?

Choice Hotels International (NYSE:CHH) and Marriott International (NASDAQ:MAR) are both consumer discretionary companies, but which is the superior investment? We will compare the two companies based on the strength of their profitability, media sentiment, risk, analyst recommendations, earnings, institutional ownership, valuation and dividends.

Choice Hotels International has a net margin of 21.55% compared to Marriott International's net margin of 9.72%. Choice Hotels International's return on equity of 281.98% beat Marriott International's return on equity.

Company Net Margins Return on Equity Return on Assets
Choice Hotels International21.55% 281.98% 10.90%
Marriott International 9.72%-80.97%10.21%

65.6% of Choice Hotels International shares are owned by institutional investors. Comparatively, 70.7% of Marriott International shares are owned by institutional investors. 23.9% of Choice Hotels International shares are owned by company insiders. Comparatively, 11.4% of Marriott International shares are owned by company insiders. Strong institutional ownership is an indication that large money managers, endowments and hedge funds believe a company will outperform the market over the long term.

Choice Hotels International currently has a consensus target price of $111.00, suggesting a potential upside of 0.41%. Marriott International has a consensus target price of $388.59, suggesting a potential upside of 3.78%. Given Marriott International's stronger consensus rating and higher possible upside, analysts clearly believe Marriott International is more favorable than Choice Hotels International.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Choice Hotels International
4 Sell rating(s)
8 Hold rating(s)
2 Buy rating(s)
0 Strong Buy rating(s)
1.86
Marriott International
0 Sell rating(s)
9 Hold rating(s)
9 Buy rating(s)
0 Strong Buy rating(s)
2.50

Choice Hotels International pays an annual dividend of $1.15 per share and has a dividend yield of 1.0%. Marriott International pays an annual dividend of $2.92 per share and has a dividend yield of 0.8%. Choice Hotels International pays out 15.5% of its earnings in the form of a dividend. Marriott International pays out 30.6% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years. Marriott International has increased its dividend for 3 consecutive years. Choice Hotels International is clearly the better dividend stock, given its higher yield and lower payout ratio.

Marriott International has higher revenue and earnings than Choice Hotels International. Choice Hotels International is trading at a lower price-to-earnings ratio than Marriott International, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Choice Hotels International$1.60B3.15$369.95M$7.4214.90
Marriott International$26.19B3.77$2.60B$9.5339.29

In the previous week, Marriott International had 35 more articles in the media than Choice Hotels International. MarketBeat recorded 40 mentions for Marriott International and 5 mentions for Choice Hotels International. Choice Hotels International's average media sentiment score of 1.22 beat Marriott International's score of 0.93 indicating that Choice Hotels International is being referred to more favorably in the media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Choice Hotels International
3 Very Positive mention(s)
1 Positive mention(s)
0 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive
Marriott International
20 Very Positive mention(s)
6 Positive mention(s)
10 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive

Choice Hotels International has a beta of 0.67, suggesting that its stock price is 33% less volatile than the broader market. Comparatively, Marriott International has a beta of 1.11, suggesting that its stock price is 11% more volatile than the broader market.

Summary

Marriott International beats Choice Hotels International on 12 of the 19 factors compared between the two stocks.

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New MarketBeat Followers Over Time

This chart shows the number of new MarketBeat users adding MAR and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period.
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Media Sentiment Over Time

This chart shows the average media sentiment of NASDAQ and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.
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MAR vs. The Competition

MetricMarriott InternationalHOTELS & MOTELS IndustryDiscretionary SectorNASDAQ Exchange
Market Cap$98.73B$17.18B$7.07B$12.20B
Dividend Yield0.78%2.93%3.02%9.41%
P/E Ratio39.2916.0519.7823.63
Price / Sales3.772.823.83111.98
Price / Cash30.0715.0015.0958.78
Price / Book-26.656.963.636.01
Net Income$2.60B$501.27M$247.04M$331.99M
7 Day Performance2.24%0.21%-1.64%-0.63%
1 Month Performance-0.76%-0.08%-2.09%-3.04%
1 Year Performance34.15%9.20%-4.07%13.30%

Marriott International Competitors List

CompanyMarketRankShare PriceAnalysts' Price Target1Y Price PerformanceMarket CapRevenueP/E RatioEmployee CountIndicator(s)
MAR
Marriott International
4.1884 of 5 stars
$374.43
+2.7%
$388.59
+3.8%
+34.2%$98.73B$26.19B39.29414,000
BKNG
Booking
4.9338 of 5 stars
$179.45
-1.2%
$227.05
+26.5%
-21.2%$139.05B$26.92B23.6024,300
CROX
Crocs
1.8285 of 5 stars
$135.39
-1.3%
$125.00
-7.7%
+26.2%$6.73B$4.04BN/A8,010
CZR
Caesars Entertainment
1.6595 of 5 stars
$29.80
-0.2%
$31.00
+4.0%
+1.3%$6.07B$11.49BN/A21,000
BYD
Boyd Gaming
3.076 of 5 stars
$88.21
+0.6%
$94.15
+6.7%
+1.5%$6.56B$4.10B3.8716,009

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This page (NASDAQ:MAR) was last updated on 7/26/2026 by MarketBeat.com Staff.
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