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Marriott International (MAR) Competitors

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$356.72 +4.19 (+1.19%)
Closing price 08/14/2026 04:00 PM Eastern
Extended Trading
$358.60 +1.88 (+0.53%)
As of 08/14/2026 07:52 PM Eastern
Extended trading is trading that happens on electronic markets outside of regular trading hours. This is a fair market value extended hours price provided by Massive. Learn more.

MAR vs. BKNG, CROX, CZR, BYD, and CHH

Should you buy Marriott International stock or one of its competitors? Marriott International's main competitors and comparable companies include Booking (BKNG), Crocs (CROX), Caesars Entertainment (CZR), Boyd Gaming (BYD), and Choice Hotels International (CHH). Companies are selected based on similarities in market, industry, and size. These companies are all part of the "consumer discretionary" sector.

How does Marriott International compare to Booking?

Marriott International (NASDAQ:MAR) and Booking (NASDAQ:BKNG) are both large-cap consumer discretionary companies, but which is the superior business? We will contrast the two businesses based on the strength of their profitability, dividends, institutional ownership, risk, valuation, media sentiment, earnings and analyst recommendations.

Booking has higher revenue and earnings than Marriott International. Booking is trading at a lower price-to-earnings ratio than Marriott International, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Marriott International$26.90B3.46$2.60B$9.6536.97
Booking$26.92B5.92$5.40B$9.0423.46

Marriott International presently has a consensus price target of $386.65, suggesting a potential upside of 8.39%. Booking has a consensus price target of $235.72, suggesting a potential upside of 11.16%. Given Booking's stronger consensus rating and higher probable upside, analysts clearly believe Booking is more favorable than Marriott International.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Marriott International
0 Sell rating(s)
9 Hold rating(s)
10 Buy rating(s)
1 Strong Buy rating(s)
2.60
Booking
0 Sell rating(s)
8 Hold rating(s)
27 Buy rating(s)
1 Strong Buy rating(s)
2.81

Booking has a net margin of 25.53% compared to Marriott International's net margin of 9.62%. Marriott International's return on equity of -75.81% beat Booking's return on equity.

Company Net Margins Return on Equity Return on Assets
Marriott International9.62% -75.81% 10.56%
Booking 25.53%-102.96%26.60%

70.7% of Marriott International shares are held by institutional investors. Comparatively, 92.4% of Booking shares are held by institutional investors. 11.4% of Marriott International shares are held by insiders. Comparatively, 0.2% of Booking shares are held by insiders. Strong institutional ownership is an indication that large money managers, hedge funds and endowments believe a stock will outperform the market over the long term.

Marriott International has a beta of 1.1, meaning that its share price is 10% more volatile than the broader market. Comparatively, Booking has a beta of 1.07, meaning that its share price is 7% more volatile than the broader market.

Marriott International pays an annual dividend of $2.92 per share and has a dividend yield of 0.8%. Booking pays an annual dividend of $1.68 per share and has a dividend yield of 0.8%. Marriott International pays out 30.3% of its earnings in the form of a dividend. Booking pays out 18.6% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years. Marriott International has raised its dividend for 3 consecutive years and Booking has raised its dividend for 1 consecutive years. Marriott International is clearly the better dividend stock, given its higher yield and longer track record of dividend growth.

In the previous week, Booking had 59 more articles in the media than Marriott International. MarketBeat recorded 73 mentions for Booking and 14 mentions for Marriott International. Booking's average media sentiment score of 1.46 beat Marriott International's score of 1.14 indicating that Booking is being referred to more favorably in the news media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Marriott International
6 Very Positive mention(s)
3 Positive mention(s)
2 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive
Booking
59 Very Positive mention(s)
6 Positive mention(s)
5 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive

Summary

Booking beats Marriott International on 12 of the 19 factors compared between the two stocks.

How does Marriott International compare to Crocs?

Marriott International (NASDAQ:MAR) and Crocs (NASDAQ:CROX) are both consumer discretionary companies, but which is the better investment? We will contrast the two businesses based on the strength of their earnings, institutional ownership, valuation, risk, media sentiment, dividends, profitability and analyst recommendations.

70.7% of Marriott International shares are held by institutional investors. Comparatively, 93.4% of Crocs shares are held by institutional investors. 11.4% of Marriott International shares are held by company insiders. Comparatively, 3.1% of Crocs shares are held by company insiders. Strong institutional ownership is an indication that hedge funds, large money managers and endowments believe a stock is poised for long-term growth.

In the previous week, Crocs had 4 more articles in the media than Marriott International. MarketBeat recorded 18 mentions for Crocs and 14 mentions for Marriott International. Marriott International's average media sentiment score of 1.14 beat Crocs' score of 0.73 indicating that Marriott International is being referred to more favorably in the media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Marriott International
6 Very Positive mention(s)
3 Positive mention(s)
2 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive
Crocs
8 Very Positive mention(s)
4 Positive mention(s)
3 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive

Marriott International currently has a consensus target price of $386.65, suggesting a potential upside of 8.39%. Crocs has a consensus target price of $139.10, suggesting a potential upside of 5.60%. Given Marriott International's stronger consensus rating and higher possible upside, analysts plainly believe Marriott International is more favorable than Crocs.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Marriott International
0 Sell rating(s)
9 Hold rating(s)
10 Buy rating(s)
1 Strong Buy rating(s)
2.60
Crocs
2 Sell rating(s)
7 Hold rating(s)
10 Buy rating(s)
1 Strong Buy rating(s)
2.50

Marriott International has a beta of 1.1, meaning that its stock price is 10% more volatile than the broader market. Comparatively, Crocs has a beta of 1.53, meaning that its stock price is 53% more volatile than the broader market.

Marriott International has higher revenue and earnings than Crocs. Crocs is trading at a lower price-to-earnings ratio than Marriott International, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Marriott International$26.90B3.46$2.60B$9.6536.97
Crocs$4.05B1.56-$81.20M$11.5711.38

Crocs has a net margin of 14.64% compared to Marriott International's net margin of 9.62%. Crocs' return on equity of 47.75% beat Marriott International's return on equity.

Company Net Margins Return on Equity Return on Assets
Marriott International9.62% -75.81% 10.56%
Crocs 14.64%47.75%15.20%

Summary

Marriott International beats Crocs on 8 of the 15 factors compared between the two stocks.

How does Marriott International compare to Caesars Entertainment?

Caesars Entertainment (NASDAQ:CZR) and Marriott International (NASDAQ:MAR) are both consumer discretionary companies, but which is the better stock? We will contrast the two businesses based on the strength of their analyst recommendations, media sentiment, risk, earnings, profitability, valuation, dividends and institutional ownership.

Marriott International has a net margin of 9.62% compared to Caesars Entertainment's net margin of -3.99%. Caesars Entertainment's return on equity of -7.64% beat Marriott International's return on equity.

Company Net Margins Return on Equity Return on Assets
Caesars Entertainment-3.99% -7.64% -0.89%
Marriott International 9.62%-75.81%10.56%

Caesars Entertainment currently has a consensus price target of $30.71, suggesting a potential upside of 3.24%. Marriott International has a consensus price target of $386.65, suggesting a potential upside of 8.39%. Given Marriott International's stronger consensus rating and higher probable upside, analysts clearly believe Marriott International is more favorable than Caesars Entertainment.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Caesars Entertainment
1 Sell rating(s)
16 Hold rating(s)
2 Buy rating(s)
0 Strong Buy rating(s)
2.05
Marriott International
0 Sell rating(s)
9 Hold rating(s)
10 Buy rating(s)
1 Strong Buy rating(s)
2.60

Marriott International has higher revenue and earnings than Caesars Entertainment. Caesars Entertainment is trading at a lower price-to-earnings ratio than Marriott International, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Caesars Entertainment$11.49B0.53-$502M-$2.28N/A
Marriott International$26.90B3.46$2.60B$9.6536.97

In the previous week, Marriott International had 8 more articles in the media than Caesars Entertainment. MarketBeat recorded 14 mentions for Marriott International and 6 mentions for Caesars Entertainment. Caesars Entertainment's average media sentiment score of 1.46 beat Marriott International's score of 1.14 indicating that Caesars Entertainment is being referred to more favorably in the media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Caesars Entertainment
3 Very Positive mention(s)
1 Positive mention(s)
0 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive
Marriott International
6 Very Positive mention(s)
3 Positive mention(s)
2 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive

91.8% of Caesars Entertainment shares are owned by institutional investors. Comparatively, 70.7% of Marriott International shares are owned by institutional investors. 1.2% of Caesars Entertainment shares are owned by insiders. Comparatively, 11.4% of Marriott International shares are owned by insiders. Strong institutional ownership is an indication that large money managers, hedge funds and endowments believe a stock is poised for long-term growth.

Caesars Entertainment has a beta of 1.77, meaning that its stock price is 77% more volatile than the broader market. Comparatively, Marriott International has a beta of 1.1, meaning that its stock price is 10% more volatile than the broader market.

Summary

Marriott International beats Caesars Entertainment on 13 of the 17 factors compared between the two stocks.

How does Marriott International compare to Boyd Gaming?

Boyd Gaming (NYSE:BYD) and Marriott International (NASDAQ:MAR) are both consumer discretionary companies, but which is the better business? We will contrast the two companies based on the strength of their analyst recommendations, risk, dividends, profitability, earnings, media sentiment, valuation and institutional ownership.

In the previous week, Marriott International had 8 more articles in the media than Boyd Gaming. MarketBeat recorded 14 mentions for Marriott International and 6 mentions for Boyd Gaming. Marriott International's average media sentiment score of 1.14 beat Boyd Gaming's score of 0.89 indicating that Marriott International is being referred to more favorably in the news media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Boyd Gaming
2 Very Positive mention(s)
1 Positive mention(s)
2 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive
Marriott International
6 Very Positive mention(s)
3 Positive mention(s)
2 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive

Boyd Gaming pays an annual dividend of $0.80 per share and has a dividend yield of 1.0%. Marriott International pays an annual dividend of $2.92 per share and has a dividend yield of 0.8%. Boyd Gaming pays out 3.5% of its earnings in the form of a dividend. Marriott International pays out 30.3% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years. Boyd Gaming has raised its dividend for 4 consecutive years and Marriott International has raised its dividend for 3 consecutive years. Boyd Gaming is clearly the better dividend stock, given its higher yield and longer track record of dividend growth.

Boyd Gaming has a beta of 1.08, suggesting that its stock price is 8% more volatile than the broader market. Comparatively, Marriott International has a beta of 1.1, suggesting that its stock price is 10% more volatile than the broader market.

Boyd Gaming presently has a consensus target price of $94.69, suggesting a potential upside of 12.61%. Marriott International has a consensus target price of $386.65, suggesting a potential upside of 8.39%. Given Boyd Gaming's higher probable upside, research analysts plainly believe Boyd Gaming is more favorable than Marriott International.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Boyd Gaming
0 Sell rating(s)
10 Hold rating(s)
5 Buy rating(s)
1 Strong Buy rating(s)
2.44
Marriott International
0 Sell rating(s)
9 Hold rating(s)
10 Buy rating(s)
1 Strong Buy rating(s)
2.60

Marriott International has higher revenue and earnings than Boyd Gaming. Boyd Gaming is trading at a lower price-to-earnings ratio than Marriott International, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Boyd Gaming$4.09B1.49$1.84B$22.723.70
Marriott International$26.90B3.46$2.60B$9.6536.97

Boyd Gaming has a net margin of 44.34% compared to Marriott International's net margin of 9.62%. Boyd Gaming's return on equity of 22.52% beat Marriott International's return on equity.

Company Net Margins Return on Equity Return on Assets
Boyd Gaming44.34% 22.52% 8.80%
Marriott International 9.62%-75.81%10.56%

76.8% of Boyd Gaming shares are held by institutional investors. Comparatively, 70.7% of Marriott International shares are held by institutional investors. 22.8% of Boyd Gaming shares are held by company insiders. Comparatively, 11.4% of Marriott International shares are held by company insiders. Strong institutional ownership is an indication that hedge funds, endowments and large money managers believe a company will outperform the market over the long term.

Summary

Marriott International beats Boyd Gaming on 10 of the 19 factors compared between the two stocks.

How does Marriott International compare to Choice Hotels International?

Marriott International (NASDAQ:MAR) and Choice Hotels International (NYSE:CHH) are both consumer discretionary companies, but which is the superior investment? We will contrast the two businesses based on the strength of their institutional ownership, profitability, earnings, risk, media sentiment, valuation, dividends and analyst recommendations.

Marriott International presently has a consensus price target of $386.65, suggesting a potential upside of 8.39%. Choice Hotels International has a consensus price target of $112.33, suggesting a potential upside of 7.71%. Given Marriott International's stronger consensus rating and higher possible upside, equities analysts plainly believe Marriott International is more favorable than Choice Hotels International.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Marriott International
0 Sell rating(s)
9 Hold rating(s)
10 Buy rating(s)
1 Strong Buy rating(s)
2.60
Choice Hotels International
4 Sell rating(s)
8 Hold rating(s)
2 Buy rating(s)
0 Strong Buy rating(s)
1.86

In the previous week, Marriott International had 9 more articles in the media than Choice Hotels International. MarketBeat recorded 14 mentions for Marriott International and 5 mentions for Choice Hotels International. Marriott International's average media sentiment score of 1.14 beat Choice Hotels International's score of 0.74 indicating that Marriott International is being referred to more favorably in the media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Marriott International
6 Very Positive mention(s)
3 Positive mention(s)
2 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive
Choice Hotels International
2 Very Positive mention(s)
0 Positive mention(s)
2 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive

Marriott International has a beta of 1.1, meaning that its stock price is 10% more volatile than the broader market. Comparatively, Choice Hotels International has a beta of 0.67, meaning that its stock price is 33% less volatile than the broader market.

Choice Hotels International has a net margin of 20.28% compared to Marriott International's net margin of 9.62%. Choice Hotels International's return on equity of 205.69% beat Marriott International's return on equity.

Company Net Margins Return on Equity Return on Assets
Marriott International9.62% -75.81% 10.56%
Choice Hotels International 20.28%205.69%10.68%

70.7% of Marriott International shares are held by institutional investors. Comparatively, 65.6% of Choice Hotels International shares are held by institutional investors. 11.4% of Marriott International shares are held by insiders. Comparatively, 23.9% of Choice Hotels International shares are held by insiders. Strong institutional ownership is an indication that hedge funds, endowments and large money managers believe a company is poised for long-term growth.

Marriott International pays an annual dividend of $2.92 per share and has a dividend yield of 0.8%. Choice Hotels International pays an annual dividend of $1.15 per share and has a dividend yield of 1.1%. Marriott International pays out 30.3% of its earnings in the form of a dividend. Choice Hotels International pays out 16.2% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years. Marriott International has raised its dividend for 3 consecutive years. Choice Hotels International is clearly the better dividend stock, given its higher yield and lower payout ratio.

Marriott International has higher revenue and earnings than Choice Hotels International. Choice Hotels International is trading at a lower price-to-earnings ratio than Marriott International, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Marriott International$26.90B3.46$2.60B$9.6536.97
Choice Hotels International$1.62B2.90$369.95M$7.0814.73

Summary

Marriott International beats Choice Hotels International on 14 of the 20 factors compared between the two stocks.

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New MarketBeat Followers Over Time

This chart shows the number of new MarketBeat users adding MAR and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period.
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Media Sentiment Over Time

This chart shows the average media sentiment of NASDAQ and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.
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MAR vs. The Competition

MetricMarriott InternationalHotels, Restaurants & Leisure IndustryConsumer Discretionary SectorNASDAQ Exchange
Market Cap$93.02B$8.31B$13.19B$13.07B
Dividend Yield0.82%3.75%54.81%10.45%
P/E Ratio36.9723.0546.9525.33
Price / Sales3.46338.7090.5776.83
Price / Cash28.3222.3426.4050.90
Price / Book-20.564.984.336.25
Net Income$2.60B$260.07M$444.06M$347.82M
7 Day Performance0.79%1.20%-0.42%1.08%
1 Month Performance-3.34%1.95%1.54%0.82%
1 Year Performance34.51%-1.47%0.71%20.99%

Marriott International Competitors List

CompanyMarketRankShare PriceAnalysts' Price Target1Y Price PerformanceMarket CapRevenueP/E RatioEmployee CountIndicator(s)
MAR
Marriott International
4.6972 of 5 stars
$356.72
+1.2%
$386.65
+8.4%
+33.8%$93.02B$26.90B36.97414,000
BKNG
Booking
4.5621 of 5 stars
$212.88
-0.7%
$235.72
+10.7%
-3.3%$159.95B$26.92B23.5624,300
CROX
Crocs
3.3636 of 5 stars
$138.19
+1.1%
$139.10
+0.7%
+56.8%$6.62B$4.04B11.948,010
CZR
Caesars Entertainment
1.8777 of 5 stars
$30.07
-0.3%
$30.71
+2.1%
+16.5%$6.13B$11.65BN/A21,000
BYD
Boyd Gaming
4.2436 of 5 stars
$81.43
-2.4%
$94.69
+16.3%
+0.2%$5.92B$4.10B3.5816,009

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This page (NASDAQ:MAR) was last updated on 8/15/2026 by MarketBeat.com Staff.
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