Marriott International (MAR) Competitors

$373.02 +3.87 (+1.05%)

As of 11:51 AM Eastern

MAR vs. BKNG, CROX, CZR, BYD, and CHH

Should you buy Marriott International stock or one of its competitors? MarketBeat compares Marriott International with other companies and stocks that may be similar based on industry, sector, market capitalization, business model, investor interest, or shared news coverage. Companies and stocks commonly compared with Marriott International include Booking (BKNG), Crocs (CROX), Caesars Entertainment (CZR), Boyd Gaming (BYD), and Choice Hotels International (CHH).

How does Marriott International compare to Booking?

Booking (NASDAQ:BKNG) and Marriott International (NASDAQ:MAR) are related large-cap companies, but which is the superior business? We will contrast the two businesses based on the strength of their media sentiment, risk, institutional ownership, valuation, profitability, earnings, analyst recommendations and dividends.

Booking has a net margin of 22.23% compared to Marriott International's net margin of 9.72%. Marriott International's return on equity of -80.97% beat Booking's return on equity.

Company	Net Margins	Return on Equity	Return on Assets
Booking	22.23%	-117.14%	25.85%
Marriott International	9.72%	-80.97%	10.21%

92.4% of Booking shares are held by institutional investors. Comparatively, 70.7% of Marriott International shares are held by institutional investors. 0.2% of Booking shares are held by insiders. Comparatively, 11.4% of Marriott International shares are held by insiders. Strong institutional ownership is an indication that endowments, hedge funds and large money managers believe a stock is poised for long-term growth.

Booking presently has a consensus target price of $227.14, suggesting a potential upside of 38.32%. Marriott International has a consensus target price of $381.64, suggesting a potential upside of 2.31%. Given Booking's stronger consensus rating and higher possible upside, equities research analysts plainly believe Booking is more favorable than Marriott International.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Booking	0 Sell rating(s)	8 Hold rating(s)	28 Buy rating(s)	1 Strong Buy rating(s)	2.81
Marriott International	0 Sell rating(s)	7 Hold rating(s)	8 Buy rating(s)	0 Strong Buy rating(s)	2.53

In the previous week, Marriott International had 11 more articles in the media than Booking. MarketBeat recorded 39 mentions for Marriott International and 28 mentions for Booking. Marriott International's average media sentiment score of 0.81 beat Booking's score of 0.63 indicating that Marriott International is being referred to more favorably in the news media.

Company	Very Positive	Positive	Neutral	Negative	Very Negative	Overall Sentiment
Booking	12 Very Positive mention(s)	2 Positive mention(s)	12 Neutral mention(s)	1 Negative mention(s)	1 Very Negative mention(s)	Positive
Marriott International	20 Very Positive mention(s)	2 Positive mention(s)	4 Neutral mention(s)	0 Negative mention(s)	1 Very Negative mention(s)	Positive

Booking has higher revenue and earnings than Marriott International. Booking is trading at a lower price-to-earnings ratio than Marriott International, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Booking	$26.92B	4.73	$5.40B	$7.60	21.61
Marriott International	$26.19B	3.76	$2.60B	$9.53	39.14

Booking pays an annual dividend of $1.68 per share and has a dividend yield of 1.0%. Marriott International pays an annual dividend of $2.68 per share and has a dividend yield of 0.7%. Booking pays out 22.1% of its earnings in the form of a dividend. Marriott International pays out 28.1% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years. Booking has raised its dividend for 1 consecutive years and Marriott International has raised its dividend for 3 consecutive years. Booking is clearly the better dividend stock, given its higher yield and lower payout ratio.

Booking has a beta of 1.1, suggesting that its share price is 10% more volatile than the broader market. Comparatively, Marriott International has a beta of 1.11, suggesting that its share price is 11% more volatile than the broader market.

Summary

Booking beats Marriott International on 12 of the 20 factors compared between the two stocks.

How does Marriott International compare to Crocs?

Marriott International (NASDAQ:MAR) and Crocs (NASDAQ:CROX) are both consumer discretionary companies, but which is the better investment? We will contrast the two businesses based on the strength of their earnings, institutional ownership, valuation, risk, media sentiment, dividends, profitability and analyst recommendations.

Marriott International has a net margin of 9.72% compared to Crocs' net margin of -2.58%. Crocs' return on equity of 48.29% beat Marriott International's return on equity.

Company	Net Margins	Return on Equity	Return on Assets
Marriott International	9.72%	-80.97%	10.21%
Crocs	-2.58%	48.29%	15.40%

Marriott International currently has a consensus target price of $381.64, suggesting a potential upside of 2.31%. Crocs has a consensus target price of $103.73, suggesting a potential downside of 10.11%. Given Marriott International's stronger consensus rating and higher possible upside, analysts plainly believe Marriott International is more favorable than Crocs.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Marriott International	0 Sell rating(s)	7 Hold rating(s)	8 Buy rating(s)	0 Strong Buy rating(s)	2.53
Crocs	3 Sell rating(s)	8 Hold rating(s)	3 Buy rating(s)	1 Strong Buy rating(s)	2.13

Marriott International has higher revenue and earnings than Crocs. Crocs is trading at a lower price-to-earnings ratio than Marriott International, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Marriott International	$26.19B	3.76	$2.60B	$9.53	39.14
Crocs	$4.04B	1.42	-$81.20M	-$1.38	N/A

In the previous week, Marriott International had 35 more articles in the media than Crocs. MarketBeat recorded 39 mentions for Marriott International and 4 mentions for Crocs. Marriott International's average media sentiment score of 0.81 beat Crocs' score of 0.40 indicating that Marriott International is being referred to more favorably in the media.

Company	Very Positive	Positive	Neutral	Negative	Very Negative	Overall Sentiment
Marriott International	20 Very Positive mention(s)	2 Positive mention(s)	4 Neutral mention(s)	0 Negative mention(s)	1 Very Negative mention(s)	Positive
Crocs	1 Very Positive mention(s)	0 Positive mention(s)	3 Neutral mention(s)	0 Negative mention(s)	0 Very Negative mention(s)	Neutral

70.7% of Marriott International shares are held by institutional investors. Comparatively, 93.4% of Crocs shares are held by institutional investors. 11.4% of Marriott International shares are held by company insiders. Comparatively, 3.0% of Crocs shares are held by company insiders. Strong institutional ownership is an indication that hedge funds, large money managers and endowments believe a stock is poised for long-term growth.

Marriott International has a beta of 1.11, meaning that its stock price is 11% more volatile than the broader market. Comparatively, Crocs has a beta of 1.54, meaning that its stock price is 54% more volatile than the broader market.

Summary

Marriott International beats Crocs on 12 of the 17 factors compared between the two stocks.

How does Marriott International compare to Caesars Entertainment?

Marriott International (NASDAQ:MAR) and Caesars Entertainment (NASDAQ:CZR) are both consumer discretionary companies, but which is the superior stock? We will contrast the two businesses based on the strength of their media sentiment, institutional ownership, profitability, dividends, valuation, earnings, risk and analyst recommendations.

Marriott International has a net margin of 9.72% compared to Caesars Entertainment's net margin of -4.19%. Caesars Entertainment's return on equity of -7.88% beat Marriott International's return on equity.

Company	Net Margins	Return on Equity	Return on Assets
Marriott International	9.72%	-80.97%	10.21%
Caesars Entertainment	-4.19%	-7.88%	-0.95%

Marriott International has a beta of 1.11, indicating that its share price is 11% more volatile than the broader market. Comparatively, Caesars Entertainment has a beta of 1.77, indicating that its share price is 77% more volatile than the broader market.

70.7% of Marriott International shares are held by institutional investors. Comparatively, 91.8% of Caesars Entertainment shares are held by institutional investors. 11.4% of Marriott International shares are held by company insiders. Comparatively, 1.0% of Caesars Entertainment shares are held by company insiders. Strong institutional ownership is an indication that endowments, hedge funds and large money managers believe a stock will outperform the market over the long term.

In the previous week, Marriott International had 39 more articles in the media than Caesars Entertainment. MarketBeat recorded 39 mentions for Marriott International and 0 mentions for Caesars Entertainment. Marriott International's average media sentiment score of 0.81 beat Caesars Entertainment's score of 0.00 indicating that Marriott International is being referred to more favorably in the media.

Company	Overall Sentiment
Marriott International	Positive
Caesars Entertainment	Neutral

Marriott International has higher revenue and earnings than Caesars Entertainment. Caesars Entertainment is trading at a lower price-to-earnings ratio than Marriott International, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Marriott International	$26.19B	3.76	$2.60B	$9.53	39.14
Caesars Entertainment	$11.49B	0.50	-$502M	-$2.37	N/A

Marriott International currently has a consensus target price of $381.64, suggesting a potential upside of 2.31%. Caesars Entertainment has a consensus target price of $33.27, suggesting a potential upside of 17.43%. Given Caesars Entertainment's higher probable upside, analysts clearly believe Caesars Entertainment is more favorable than Marriott International.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Marriott International	0 Sell rating(s)	7 Hold rating(s)	8 Buy rating(s)	0 Strong Buy rating(s)	2.53
Caesars Entertainment	1 Sell rating(s)	7 Hold rating(s)	9 Buy rating(s)	0 Strong Buy rating(s)	2.47

Summary

Marriott International beats Caesars Entertainment on 11 of the 16 factors compared between the two stocks.

How does Marriott International compare to Boyd Gaming?

Marriott International (NASDAQ:MAR) and Boyd Gaming (NYSE:BYD) are both consumer discretionary companies, but which is the superior business? We will compare the two businesses based on the strength of their institutional ownership, earnings, dividends, profitability, valuation, risk, media sentiment and analyst recommendations.

Marriott International has higher revenue and earnings than Boyd Gaming. Boyd Gaming is trading at a lower price-to-earnings ratio than Marriott International, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Marriott International	$26.19B	3.76	$2.60B	$9.53	39.14
Boyd Gaming	$4.09B	1.45	$1.84B	$22.81	3.51

In the previous week, Marriott International had 34 more articles in the media than Boyd Gaming. MarketBeat recorded 39 mentions for Marriott International and 5 mentions for Boyd Gaming. Boyd Gaming's average media sentiment score of 1.34 beat Marriott International's score of 0.81 indicating that Boyd Gaming is being referred to more favorably in the news media.

Company	Very Positive	Positive	Neutral	Negative	Very Negative	Overall Sentiment
Marriott International	20 Very Positive mention(s)	2 Positive mention(s)	4 Neutral mention(s)	0 Negative mention(s)	1 Very Negative mention(s)	Positive
Boyd Gaming	5 Very Positive mention(s)	0 Positive mention(s)	0 Neutral mention(s)	0 Negative mention(s)	0 Very Negative mention(s)	Positive

Marriott International pays an annual dividend of $2.68 per share and has a dividend yield of 0.7%. Boyd Gaming pays an annual dividend of $0.80 per share and has a dividend yield of 1.0%. Marriott International pays out 28.1% of its earnings in the form of a dividend. Boyd Gaming pays out 3.5% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years. Marriott International has raised its dividend for 3 consecutive years and Boyd Gaming has raised its dividend for 4 consecutive years. Boyd Gaming is clearly the better dividend stock, given its higher yield and longer track record of dividend growth.

Marriott International has a beta of 1.11, indicating that its stock price is 11% more volatile than the broader market. Comparatively, Boyd Gaming has a beta of 1.11, indicating that its stock price is 11% more volatile than the broader market.

70.7% of Marriott International shares are owned by institutional investors. Comparatively, 76.8% of Boyd Gaming shares are owned by institutional investors. 11.4% of Marriott International shares are owned by insiders. Comparatively, 22.8% of Boyd Gaming shares are owned by insiders. Strong institutional ownership is an indication that large money managers, hedge funds and endowments believe a company is poised for long-term growth.

Boyd Gaming has a net margin of 44.84% compared to Marriott International's net margin of 9.72%. Boyd Gaming's return on equity of 25.63% beat Marriott International's return on equity.

Company	Net Margins	Return on Equity	Return on Assets
Marriott International	9.72%	-80.97%	10.21%
Boyd Gaming	44.84%	25.63%	8.99%

Marriott International presently has a consensus price target of $381.64, suggesting a potential upside of 2.31%. Boyd Gaming has a consensus price target of $92.08, suggesting a potential upside of 15.10%. Given Boyd Gaming's higher possible upside, analysts plainly believe Boyd Gaming is more favorable than Marriott International.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Marriott International	0 Sell rating(s)	7 Hold rating(s)	8 Buy rating(s)	0 Strong Buy rating(s)	2.53
Boyd Gaming	0 Sell rating(s)	9 Hold rating(s)	5 Buy rating(s)	0 Strong Buy rating(s)	2.36

Summary

Boyd Gaming beats Marriott International on 10 of the 18 factors compared between the two stocks.

How does Marriott International compare to Choice Hotels International?

Marriott International (NASDAQ:MAR) and Choice Hotels International (NYSE:CHH) are both consumer discretionary companies, but which is the superior business? We will contrast the two companies based on the strength of their earnings, risk, analyst recommendations, media sentiment, dividends, institutional ownership, valuation and profitability.

Marriott International pays an annual dividend of $2.68 per share and has a dividend yield of 0.7%. Choice Hotels International pays an annual dividend of $1.15 per share and has a dividend yield of 1.0%. Marriott International pays out 28.1% of its earnings in the form of a dividend. Choice Hotels International pays out 15.5% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years. Marriott International has increased its dividend for 3 consecutive years. Choice Hotels International is clearly the better dividend stock, given its higher yield and lower payout ratio.

In the previous week, Marriott International had 23 more articles in the media than Choice Hotels International. MarketBeat recorded 39 mentions for Marriott International and 16 mentions for Choice Hotels International. Marriott International's average media sentiment score of 0.81 beat Choice Hotels International's score of 0.32 indicating that Marriott International is being referred to more favorably in the media.

Company	Very Positive	Positive	Neutral	Negative	Very Negative	Overall Sentiment
Marriott International	20 Very Positive mention(s)	2 Positive mention(s)	4 Neutral mention(s)	0 Negative mention(s)	1 Very Negative mention(s)	Positive
Choice Hotels International	3 Very Positive mention(s)	1 Positive mention(s)	5 Neutral mention(s)	0 Negative mention(s)	0 Very Negative mention(s)	Neutral

Marriott International has higher revenue and earnings than Choice Hotels International. Choice Hotels International is trading at a lower price-to-earnings ratio than Marriott International, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Marriott International	$26.19B	3.76	$2.60B	$9.53	39.14
Choice Hotels International	$1.60B	3.26	$369.95M	$7.42	15.44

Marriott International presently has a consensus price target of $381.64, indicating a potential upside of 2.31%. Choice Hotels International has a consensus price target of $111.75, indicating a potential downside of 2.43%. Given Marriott International's stronger consensus rating and higher probable upside, equities research analysts clearly believe Marriott International is more favorable than Choice Hotels International.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Marriott International	0 Sell rating(s)	7 Hold rating(s)	8 Buy rating(s)	0 Strong Buy rating(s)	2.53
Choice Hotels International	4 Sell rating(s)	8 Hold rating(s)	2 Buy rating(s)	0 Strong Buy rating(s)	1.86

70.7% of Marriott International shares are owned by institutional investors. Comparatively, 65.6% of Choice Hotels International shares are owned by institutional investors. 11.4% of Marriott International shares are owned by insiders. Comparatively, 23.8% of Choice Hotels International shares are owned by insiders. Strong institutional ownership is an indication that hedge funds, endowments and large money managers believe a company will outperform the market over the long term.

Choice Hotels International has a net margin of 21.55% compared to Marriott International's net margin of 9.72%. Choice Hotels International's return on equity of 281.98% beat Marriott International's return on equity.

Company	Net Margins	Return on Equity	Return on Assets
Marriott International	9.72%	-80.97%	10.21%
Choice Hotels International	21.55%	281.98%	10.90%

Marriott International has a beta of 1.11, meaning that its share price is 11% more volatile than the broader market. Comparatively, Choice Hotels International has a beta of 0.65, meaning that its share price is 35% less volatile than the broader market.

Summary

Marriott International beats Choice Hotels International on 13 of the 19 factors compared between the two stocks.

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New MarketBeat Followers Over Time

This chart shows the number of new MarketBeat users adding MAR and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period.

Media Sentiment Over Time

This chart shows the average media sentiment of NASDAQ and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.

MAR vs. The Competition

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Metric	Marriott International	HOTELS & MOTELS Industry	Discretionary Sector	NASDAQ Exchange
Market Cap	$98.36B	$16.89B	$7.24B	$12.43B
Dividend Yield	0.73%	2.52%	2.94%	5.28%
P/E Ratio	39.14	16.02	18.69	25.76
Price / Sales	3.76	2.67	3.41	87.54
Price / Cash	29.65	14.61	14.77	56.67
Price / Book	-24.03	8.17	3.71	7.17
Net Income	$2.60B	$513.09M	$238.79M	$335.56M
7 Day Performance	4.00%	1.73%	2.55%	4.27%
1 Month Performance	1.60%	-2.12%	14.80%	2.87%
1 Year Performance	44.75%	16.73%	19.25%	37.35%

Marriott International Competitors List

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Company	MarketRank	Share Price	Analysts' Price Target	1Y Price Performance	Market Cap	Revenue	P/E Ratio	Employee Count	Indicator(s)
MAR Marriott International	3.1622 of 5 stars	$373.02 +1.0%	$381.64 +2.3%	+43.2%	$98.36B	$26.19B	39.14	414,000	Analyst Revision
BKNG Booking	4.9336 of 5 stars	$155.07 +0.6%	$227.14 +46.5%	-24.5%	$120.16B	$26.92B	20.40	24,300
CROX Crocs	2.1842 of 5 stars	$97.00 +2.2%	$103.73 +6.9%	+2.0%	$4.82B	$4.04B	N/A	8,010
CZR Caesars Entertainment	2.3544 of 5 stars	$27.62 -0.6%	$33.27 +20.4%	+2.8%	$5.63B	$11.49B	N/A	21,000
BYD Boyd Gaming	4.2638 of 5 stars	$79.08 0.0%	$92.08 +16.4%	+8.6%	$5.88B	$4.09B	3.47	16,009	Positive News

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This page (NASDAQ:MAR) was last updated on 5/26/2026 by MarketBeat.com Staff.

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Marriott International (MAR) Competitors

MAR vs. BKNG, CROX, CZR, BYD, and CHH

How does Marriott International compare to Booking?

Summary

How does Marriott International compare to Crocs?

Summary

How does Marriott International compare to Caesars Entertainment?

Summary

How does Marriott International compare to Boyd Gaming?

Summary

How does Marriott International compare to Choice Hotels International?

Summary

New MarketBeat Followers Over Time

Media Sentiment Over Time

MAR vs. The Competition

Marriott International Competitors List

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Stock Ideas and Recommendations

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Marriott International (MAR) Competitors

MAR vs. BKNG, CROX, CZR, BYD, and CHH

How does Marriott International compare to Booking?

Is BKNG or MAR more profitable?

Do insiders & institutionals believe in BKNG or MAR?

Do analysts rate BKNG or MAR?

Does the media favor BKNG or MAR?

Which has stronger earnings & valuation, BKNG or MAR?

Is BKNG or MAR a better dividend stock?

Which has more volatility and risk, BKNG or MAR?

Summary

How does Marriott International compare to Crocs?

Is MAR or CROX more profitable?

Do analysts prefer MAR or CROX?

Which has preferable valuation & earnings, MAR or CROX?

Does the media prefer MAR or CROX?

Do insiders and institutionals have more ownership in MAR or CROX?

Which has more risk & volatility, MAR or CROX?

Summary

How does Marriott International compare to Caesars Entertainment?

Is MAR or CZR more profitable?

Which has more volatility & risk, MAR or CZR?

Do insiders and institutionals have more ownership in MAR or CZR?

Does the media refer more to MAR or CZR?

Which has stronger valuation & earnings, MAR or CZR?

Do analysts recommend MAR or CZR?

Summary

How does Marriott International compare to Boyd Gaming?

Which has better earnings and valuation, MAR or BYD?

Does the media refer more to MAR or BYD?

Is MAR or BYD a better dividend stock?

Which has more volatility and risk, MAR or BYD?

Do institutionals and insiders hold more shares of MAR or BYD?

Is MAR or BYD more profitable?

Do analysts rate MAR or BYD?

Summary

How does Marriott International compare to Choice Hotels International?

Is MAR or CHH a better dividend stock?

Does the media prefer MAR or CHH?

Which has higher earnings and valuation, MAR or CHH?

Do analysts rate MAR or CHH?

Do institutionals and insiders hold more shares of MAR or CHH?

Is MAR or CHH more profitable?

Which has more volatility and risk, MAR or CHH?

Summary

New MarketBeat Followers Over Time

Media Sentiment Over Time

MAR vs. The Competition

Marriott International Competitors List

Related Companies and Tools

MarketBeat All Access Features

Best-in-Class Portfolio Monitoring

Stock Ideas and Recommendations

Advanced Stock Screeners and Research Tools