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Marriott International (MAR) Competitors

Marriott International logo
$353.93 +6.69 (+1.93%)
As of 12:58 PM Eastern
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MAR vs. BKNG, CROX, CZR, BYD, and CHH

Should you be buying Marriott International stock or one of its competitors? The main competitors of Marriott International include Booking (BKNG), Crocs (CROX), Caesars Entertainment (CZR), Boyd Gaming (BYD), and Choice Hotels International (CHH).

How does Marriott International compare to Booking?

Booking (NASDAQ:BKNG) and Marriott International (NASDAQ:MAR) are related large-cap companies, but which is the superior investment? We will compare the two businesses based on the strength of their profitability, institutional ownership, media sentiment, dividends, risk, analyst recommendations, earnings and valuation.

Booking has a net margin of 22.23% compared to Marriott International's net margin of 9.93%. Marriott International's return on equity of -84.23% beat Booking's return on equity.

Company Net Margins Return on Equity Return on Assets
Booking22.23% -117.14% 25.85%
Marriott International 9.93%-84.23%10.03%

Booking currently has a consensus price target of $227.14, indicating a potential upside of 35.40%. Marriott International has a consensus price target of $357.27, indicating a potential upside of 0.94%. Given Booking's stronger consensus rating and higher possible upside, analysts clearly believe Booking is more favorable than Marriott International.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Booking
0 Sell rating(s)
8 Hold rating(s)
28 Buy rating(s)
1 Strong Buy rating(s)
2.81
Marriott International
0 Sell rating(s)
8 Hold rating(s)
8 Buy rating(s)
1 Strong Buy rating(s)
2.59

Booking pays an annual dividend of $1.68 per share and has a dividend yield of 1.0%. Marriott International pays an annual dividend of $2.68 per share and has a dividend yield of 0.8%. Booking pays out 22.1% of its earnings in the form of a dividend. Marriott International pays out 28.2% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years. Booking has raised its dividend for 1 consecutive years and Marriott International has raised its dividend for 3 consecutive years. Booking is clearly the better dividend stock, given its higher yield and lower payout ratio.

Booking has a beta of 1.1, suggesting that its stock price is 10% more volatile than the S&P 500. Comparatively, Marriott International has a beta of 1.11, suggesting that its stock price is 11% more volatile than the S&P 500.

In the previous week, Booking had 60 more articles in the media than Marriott International. MarketBeat recorded 84 mentions for Booking and 24 mentions for Marriott International. Marriott International's average media sentiment score of 0.88 beat Booking's score of 0.18 indicating that Marriott International is being referred to more favorably in the news media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Booking
13 Very Positive mention(s)
18 Positive mention(s)
13 Neutral mention(s)
18 Negative mention(s)
3 Very Negative mention(s)
Neutral
Marriott International
14 Very Positive mention(s)
2 Positive mention(s)
6 Neutral mention(s)
1 Negative mention(s)
0 Very Negative mention(s)
Positive

Booking has higher revenue and earnings than Marriott International. Booking is trading at a lower price-to-earnings ratio than Marriott International, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Booking$26.92B4.83$5.40B$7.6022.07
Marriott International$26.19B3.58$2.60B$9.4937.29

92.4% of Booking shares are owned by institutional investors. Comparatively, 70.7% of Marriott International shares are owned by institutional investors. 0.2% of Booking shares are owned by company insiders. Comparatively, 11.4% of Marriott International shares are owned by company insiders. Strong institutional ownership is an indication that endowments, large money managers and hedge funds believe a company is poised for long-term growth.

Summary

Booking beats Marriott International on 12 of the 19 factors compared between the two stocks.

How does Marriott International compare to Crocs?

Marriott International (NASDAQ:MAR) and Crocs (NASDAQ:CROX) are both consumer discretionary companies, but which is the better investment? We will contrast the two businesses based on the strength of their institutional ownership, media sentiment, risk, valuation, analyst recommendations, dividends, earnings and profitability.

Marriott International has a net margin of 9.93% compared to Crocs' net margin of -2.58%. Crocs' return on equity of 48.29% beat Marriott International's return on equity.

Company Net Margins Return on Equity Return on Assets
Marriott International9.93% -84.23% 10.03%
Crocs -2.58%48.29%15.40%

Marriott International currently has a consensus price target of $357.27, indicating a potential upside of 0.94%. Crocs has a consensus price target of $103.73, indicating a potential upside of 1.10%. Given Crocs' higher probable upside, analysts clearly believe Crocs is more favorable than Marriott International.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Marriott International
0 Sell rating(s)
8 Hold rating(s)
8 Buy rating(s)
1 Strong Buy rating(s)
2.59
Crocs
3 Sell rating(s)
8 Hold rating(s)
3 Buy rating(s)
1 Strong Buy rating(s)
2.13

Marriott International has a beta of 1.11, indicating that its share price is 11% more volatile than the S&P 500. Comparatively, Crocs has a beta of 1.54, indicating that its share price is 54% more volatile than the S&P 500.

In the previous week, Crocs had 2 more articles in the media than Marriott International. MarketBeat recorded 26 mentions for Crocs and 24 mentions for Marriott International. Marriott International's average media sentiment score of 0.88 beat Crocs' score of 0.63 indicating that Marriott International is being referred to more favorably in the media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Marriott International
14 Very Positive mention(s)
2 Positive mention(s)
6 Neutral mention(s)
1 Negative mention(s)
0 Very Negative mention(s)
Positive
Crocs
4 Very Positive mention(s)
5 Positive mention(s)
13 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive

Marriott International has higher revenue and earnings than Crocs. Crocs is trading at a lower price-to-earnings ratio than Marriott International, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Marriott International$26.19B3.58$2.60B$9.4937.29
Crocs$4.04B1.27-$81.20M-$1.38N/A

70.7% of Marriott International shares are held by institutional investors. Comparatively, 93.4% of Crocs shares are held by institutional investors. 11.4% of Marriott International shares are held by company insiders. Comparatively, 2.7% of Crocs shares are held by company insiders. Strong institutional ownership is an indication that large money managers, hedge funds and endowments believe a company is poised for long-term growth.

Summary

Marriott International beats Crocs on 10 of the 16 factors compared between the two stocks.

How does Marriott International compare to Caesars Entertainment?

Marriott International (NASDAQ:MAR) and Caesars Entertainment (NASDAQ:CZR) are both consumer discretionary companies, but which is the better investment? We will contrast the two businesses based on the strength of their institutional ownership, media sentiment, risk, valuation, analyst recommendations, dividends, earnings and profitability.

Marriott International has a net margin of 9.93% compared to Caesars Entertainment's net margin of -4.19%. Caesars Entertainment's return on equity of -7.88% beat Marriott International's return on equity.

Company Net Margins Return on Equity Return on Assets
Marriott International9.93% -84.23% 10.03%
Caesars Entertainment -4.19%-7.88%-0.95%

Marriott International currently has a consensus price target of $357.27, indicating a potential upside of 0.94%. Caesars Entertainment has a consensus price target of $33.27, indicating a potential upside of 19.62%. Given Caesars Entertainment's higher probable upside, analysts clearly believe Caesars Entertainment is more favorable than Marriott International.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Marriott International
0 Sell rating(s)
8 Hold rating(s)
8 Buy rating(s)
1 Strong Buy rating(s)
2.59
Caesars Entertainment
1 Sell rating(s)
7 Hold rating(s)
9 Buy rating(s)
0 Strong Buy rating(s)
2.47

70.7% of Marriott International shares are held by institutional investors. Comparatively, 91.8% of Caesars Entertainment shares are held by institutional investors. 11.4% of Marriott International shares are held by company insiders. Comparatively, 1.0% of Caesars Entertainment shares are held by company insiders. Strong institutional ownership is an indication that large money managers, hedge funds and endowments believe a company is poised for long-term growth.

Marriott International has higher revenue and earnings than Caesars Entertainment. Caesars Entertainment is trading at a lower price-to-earnings ratio than Marriott International, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Marriott International$26.19B3.58$2.60B$9.4937.29
Caesars Entertainment$11.49B0.49-$502M-$2.37N/A

In the previous week, Caesars Entertainment had 6 more articles in the media than Marriott International. MarketBeat recorded 30 mentions for Caesars Entertainment and 24 mentions for Marriott International. Caesars Entertainment's average media sentiment score of 0.89 beat Marriott International's score of 0.88 indicating that Caesars Entertainment is being referred to more favorably in the news media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Marriott International
14 Very Positive mention(s)
2 Positive mention(s)
6 Neutral mention(s)
1 Negative mention(s)
0 Very Negative mention(s)
Positive
Caesars Entertainment
13 Very Positive mention(s)
11 Positive mention(s)
1 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive

Marriott International has a beta of 1.11, indicating that its share price is 11% more volatile than the S&P 500. Comparatively, Caesars Entertainment has a beta of 1.77, indicating that its share price is 77% more volatile than the S&P 500.

Summary

Marriott International beats Caesars Entertainment on 10 of the 17 factors compared between the two stocks.

How does Marriott International compare to Boyd Gaming?

Boyd Gaming (NYSE:BYD) and Marriott International (NASDAQ:MAR) are both consumer discretionary companies, but which is the superior stock? We will contrast the two companies based on the strength of their risk, profitability, earnings, dividends, valuation, media sentiment, analyst recommendations and institutional ownership.

Boyd Gaming has a net margin of 44.84% compared to Marriott International's net margin of 9.93%. Boyd Gaming's return on equity of 25.63% beat Marriott International's return on equity.

Company Net Margins Return on Equity Return on Assets
Boyd Gaming44.84% 25.63% 8.99%
Marriott International 9.93%-84.23%10.03%

Boyd Gaming presently has a consensus price target of $92.08, indicating a potential upside of 9.46%. Marriott International has a consensus price target of $357.27, indicating a potential upside of 0.94%. Given Boyd Gaming's higher possible upside, equities research analysts plainly believe Boyd Gaming is more favorable than Marriott International.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Boyd Gaming
0 Sell rating(s)
9 Hold rating(s)
5 Buy rating(s)
0 Strong Buy rating(s)
2.36
Marriott International
0 Sell rating(s)
8 Hold rating(s)
8 Buy rating(s)
1 Strong Buy rating(s)
2.59

76.8% of Boyd Gaming shares are held by institutional investors. Comparatively, 70.7% of Marriott International shares are held by institutional investors. 22.8% of Boyd Gaming shares are held by company insiders. Comparatively, 11.4% of Marriott International shares are held by company insiders. Strong institutional ownership is an indication that endowments, hedge funds and large money managers believe a company is poised for long-term growth.

Marriott International has higher revenue and earnings than Boyd Gaming. Boyd Gaming is trading at a lower price-to-earnings ratio than Marriott International, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Boyd Gaming$4.09B1.55$1.84B$22.813.69
Marriott International$26.19B3.58$2.60B$9.4937.29

Boyd Gaming pays an annual dividend of $0.80 per share and has a dividend yield of 1.0%. Marriott International pays an annual dividend of $2.68 per share and has a dividend yield of 0.8%. Boyd Gaming pays out 3.5% of its earnings in the form of a dividend. Marriott International pays out 28.2% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years. Boyd Gaming has increased its dividend for 4 consecutive years and Marriott International has increased its dividend for 3 consecutive years. Boyd Gaming is clearly the better dividend stock, given its higher yield and longer track record of dividend growth.

In the previous week, Marriott International had 18 more articles in the media than Boyd Gaming. MarketBeat recorded 24 mentions for Marriott International and 6 mentions for Boyd Gaming. Marriott International's average media sentiment score of 0.88 beat Boyd Gaming's score of 0.74 indicating that Marriott International is being referred to more favorably in the news media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Boyd Gaming
3 Very Positive mention(s)
1 Positive mention(s)
2 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive
Marriott International
14 Very Positive mention(s)
2 Positive mention(s)
6 Neutral mention(s)
1 Negative mention(s)
0 Very Negative mention(s)
Positive

Boyd Gaming has a beta of 1.11, indicating that its share price is 11% more volatile than the S&P 500. Comparatively, Marriott International has a beta of 1.11, indicating that its share price is 11% more volatile than the S&P 500.

Summary

Marriott International beats Boyd Gaming on 10 of the 19 factors compared between the two stocks.

How does Marriott International compare to Choice Hotels International?

Choice Hotels International (NYSE:CHH) and Marriott International (NASDAQ:MAR) are both consumer discretionary companies, but which is the better stock? We will compare the two businesses based on the strength of their risk, valuation, profitability, earnings, media sentiment, dividends, analyst recommendations and institutional ownership.

Choice Hotels International has a net margin of 21.55% compared to Marriott International's net margin of 9.93%. Choice Hotels International's return on equity of 281.98% beat Marriott International's return on equity.

Company Net Margins Return on Equity Return on Assets
Choice Hotels International21.55% 281.98% 10.90%
Marriott International 9.93%-84.23%10.03%

Choice Hotels International pays an annual dividend of $1.15 per share and has a dividend yield of 1.1%. Marriott International pays an annual dividend of $2.68 per share and has a dividend yield of 0.8%. Choice Hotels International pays out 15.5% of its earnings in the form of a dividend. Marriott International pays out 28.2% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years. Marriott International has increased its dividend for 3 consecutive years. Choice Hotels International is clearly the better dividend stock, given its higher yield and lower payout ratio.

Marriott International has higher revenue and earnings than Choice Hotels International. Choice Hotels International is trading at a lower price-to-earnings ratio than Marriott International, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Choice Hotels International$1.60B2.93$369.95M$7.4213.76
Marriott International$26.19B3.58$2.60B$9.4937.29

In the previous week, Marriott International had 10 more articles in the media than Choice Hotels International. MarketBeat recorded 24 mentions for Marriott International and 14 mentions for Choice Hotels International. Marriott International's average media sentiment score of 0.88 beat Choice Hotels International's score of 0.15 indicating that Marriott International is being referred to more favorably in the news media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Choice Hotels International
4 Very Positive mention(s)
2 Positive mention(s)
3 Neutral mention(s)
3 Negative mention(s)
0 Very Negative mention(s)
Neutral
Marriott International
14 Very Positive mention(s)
2 Positive mention(s)
6 Neutral mention(s)
1 Negative mention(s)
0 Very Negative mention(s)
Positive

Choice Hotels International has a beta of 0.65, indicating that its share price is 35% less volatile than the S&P 500. Comparatively, Marriott International has a beta of 1.11, indicating that its share price is 11% more volatile than the S&P 500.

Choice Hotels International presently has a consensus price target of $110.42, indicating a potential upside of 8.14%. Marriott International has a consensus price target of $357.27, indicating a potential upside of 0.94%. Given Choice Hotels International's higher probable upside, research analysts plainly believe Choice Hotels International is more favorable than Marriott International.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Choice Hotels International
4 Sell rating(s)
8 Hold rating(s)
2 Buy rating(s)
0 Strong Buy rating(s)
1.86
Marriott International
0 Sell rating(s)
8 Hold rating(s)
8 Buy rating(s)
1 Strong Buy rating(s)
2.59

65.6% of Choice Hotels International shares are held by institutional investors. Comparatively, 70.7% of Marriott International shares are held by institutional investors. 24.0% of Choice Hotels International shares are held by insiders. Comparatively, 11.4% of Marriott International shares are held by insiders. Strong institutional ownership is an indication that large money managers, endowments and hedge funds believe a company is poised for long-term growth.

Summary

Marriott International beats Choice Hotels International on 13 of the 20 factors compared between the two stocks.

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New MarketBeat Followers Over Time

This chart shows the number of new MarketBeat users adding MAR and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period.
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Media Sentiment Over Time

This chart shows the average media sentiment of NASDAQ and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.
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MAR vs. The Competition

Export
MetricMarriott InternationalHOTELS & MOTELS IndustryDiscretionary SectorNASDAQ Exchange
Market Cap$93.85B$16.44B$7.11B$11.87B
Dividend Yield0.75%2.03%2.87%5.21%
P/E Ratio37.3315.7216.9128.41
Price / Sales3.582.603.7572.39
Price / Cash28.5114.5213.0036.52
Price / Book-25.197.063.566.66
Net Income$2.60B$513.09M$267.38M$332.53M
7 Day Performance-1.23%-2.30%-1.15%1.86%
1 Month Performance6.63%1.86%5.56%9.02%
1 Year Performance43.13%19.88%10.33%39.16%

Marriott International Competitors List

Export
CompanyMarketRankShare PriceAnalysts' Price Target1Y Price PerformanceMarket CapRevenueP/E RatioEmployee CountIndicator(s)
MAR
Marriott International
3.8676 of 5 stars		$353.93
+1.9%		$357.27
+0.9%		N/A$93.85B$26.19B37.33414,000
BKNG
Booking
4.8514 of 5 stars		$177.45
-1.6%		$232.45
+31.0%		N/A$140.51B$26.92B26.7024,300
CROX
Crocs
1.6141 of 5 stars		$103.39
+1.0%		$102.73
-0.6%		N/A$5.19B$4.04BN/A8,010
CZR
Caesars Entertainment
3.133 of 5 stars		$28.03
-0.3%		$32.93
+17.5%		N/A$5.71B$11.49BN/A21,000
BYD
Boyd Gaming
3.5712 of 5 stars		$87.70
+4.6%		$92.08
+5.0%		N/A$6.60B$4.09B3.8416,009

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This page (NASDAQ:MAR) was last updated on 5/5/2026 by MarketBeat.com Staff.
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