Choice Hotels International (CHH) Stock Price, News & Analysis

Company Overview

Choice Hotels International, Inc. is a hospitality franchisor specializing in the development and support of lodging brands across the economy, midscale and upscale segments. Through a network of franchisees, Choice Hotels supplies proprietary reservation and distribution systems, comprehensive marketing programs, and operational support services. The company’s core activities include brand management, franchise development, and technology-driven revenue optimization tools designed to enhance guest acquisition and retention for its partners.

Founded in 1939 as Quality Courts United, the company rebranded to Choice Hotels International in 1982 to reflect its expanding brand portfolio and global ambitions. Headquartered in Rockville, Maryland, Choice Hotels has steadily grown through organic development and strategic brand acquisitions. Under the leadership of President and Chief Executive Officer Patrick Pacious, the company has strengthened its digital platforms and loyalty program to better serve both franchisees and travelers.

Choice Hotels’ brand portfolio spans a diverse range of market segments, from economy offerings such as Econo Lodge and Rodeway Inn to midscale brands including Comfort Inn, Sleep Inn and Clarion. In addition, the company operates upscale and boutique collections such as Cambria Hotels & Suites and Ascend Hotel Collection, as well as extended-stay options under the WoodSpring Suites banner. Choice’s loyalty program, Choice Privileges, rewards frequent guests with points redeemable for free stays, gift cards and travel experiences.

With a presence in North America, the Caribbean, Latin America, Europe and the Asia Pacific region, Choice Hotels continues to leverage its global distribution system and digital marketing capabilities to drive growth for its franchisees. The company emphasizes ongoing training, sustainability initiatives and technology enhancements to maintain brand consistency and ensure a high level of guest satisfaction across its portfolio.

Key Stats

• Today's Range: $103.49 to $106.78
• 50-Day Range: $102.45 to $116.17
• 52-Week Range: $84.04 to $124.44
• Volume: 415,142 shs
• Average Volume: 585,743 shs
• Market Capitalization: $4.70 billion
• P/E Ratio: 14.74
• Dividend Yield: 1.10%
• Price Target: $112.33
• Consensus Rating: Reduce

Choice Hotels International Stock Analysis - MarketRank™

Choice Hotels International scored higher than 78% of companies evaluated by MarketBeat, and ranked 209th out of 488 stocks in the consumer discretionary sector. Scores are calculated by averaging available category scores, with extra weight given to analysis and valuation.

Analyst's Opinion

• Score: 2.5 / 5
• Analyst Rating: Reduce

Consensus Rating

Choice Hotels International has received a consensus rating of Reduce. The company's average rating score is 1.86, and is based on no strong buy ratings, 2 buy ratings, 8 hold ratings, and 4 sell ratings.

Upside/Downside

The consensus price target for Choice Hotels International is close to its current price, suggesting limited near-term upside or downside.

Amount of Analyst Coverage

Choice Hotels International has been the subject of 7 research reports in the past 90 days, demonstrating strong analyst interest in this stock.

Earnings and Valuation

• Score: 1.9 / 5
• Proj. Earnings Growth: 5.42%

Earnings Growth

Earnings for Choice Hotels International are expected to grow by 5.42% in the coming year, from $7.01 to $7.39 per share.

Price to Earnings Ratio vs. the Market

The P/E ratio of Choice Hotels International is 14.74, which means that it is trading at a less expensive P/E ratio than the market average P/E ratio of about 39.61.

Price to Earnings Ratio vs. Sector

The P/E ratio of Choice Hotels International is 14.74, which means that it is trading at a less expensive P/E ratio than the Consumer Discretionary sector average P/E ratio of about 46.69.

Price to Earnings Growth Ratio

Choice Hotels International has a PEG Ratio of 4.27. PEG Ratios above 1 indicate that a company could be overvalued.

Price to Book Value per Share Ratio

Choice Hotels International has a P/B Ratio of 33.02. P/B Ratios above 3 indicate that a company could be overvalued with respect to its assets and liabilities.

Short Interest

• Score: 2.0 / 5
• Short Interest Level: Bearish

Percentage of Shares Shorted

18.06% of the float of Choice Hotels International has been sold short.

Short Interest Ratio / Days to Cover

Choice Hotels International has a short interest ratio ("days to cover") of 11.02, which indicates bearish sentiment.

Change versus previous month

Short interest in Choice Hotels International has recently decreased by 5.99%, indicating that investor sentiment is improving significantly.

Dividend

• Score: 2.5 / 5
• Dividend Strength: Moderate

Dividend Yield

Choice Hotels International pays a meaningful dividend of 1.09%, higher than the bottom 25% of all stocks that pay dividends.

Dividend Growth

Choice Hotels International does not have a long track record of dividend growth.

Dividend Coverage

The dividend payout ratio of Choice Hotels International is 16.24%. This payout ratio is at a healthy, sustainable level, below 75%.

Dividend Sustainability

Based on earnings estimates, Choice Hotels International will have a dividend payout ratio of 15.56% next year. This indicates that Choice Hotels International will be able to sustain or increase its dividend.

News and Social Media

• Score: 4.5 / 5
• News Sentiment: 1.14

News Sentiment

Choice Hotels International has a news sentiment score of 1.14. This score is calculated as an average of sentiment of articles about the company over the last seven days and ranges from 2 (good news) to -2 (bad news). This is a higher news sentiment than the 0.66 average news sentiment score of Consumer Discretionary companies.

News Coverage This Week

MarketBeat has tracked 6 news articles for Choice Hotels International this week, compared to 4 articles on an average week.

Search Interest

13 people have searched for CHH on MarketBeat in the last 30 days. This is an increase of 550% compared to the previous 30 days.

MarketBeat Follows

1 people have added Choice Hotels International to their MarketBeat watchlist in the last 30 days.

Company Ownership

• Score: 2.1 / 5
• Insider Trading: Selling Shares

Insider Buying vs. Insider Selling

In the past three months, Choice Hotels International insiders have sold more of their company's stock than they have bought. Specifically, they have bought $0.00 in company stock and sold $220,000.00 in company stock.

Percentage Held by Insiders

23.87% of the stock of Choice Hotels International is held by insiders. A high percentage of insider ownership can be a sign of company health.

Percentage Held by Institutions

65.57% of the stock of Choice Hotels International is held by institutions. High institutional ownership can be a signal of strong market trust in this company.

Company Calendar

• Record date for 7/15 Dividend: 7/01/2026
• Ex-Dividend for 7/15 Dividend: 7/01/2026
• Dividend Payable: 7/15/2026
• Last Earnings: 8/05/2026
• Today: 8/13/2026
• Fiscal Year End: 12/31/2026

Industry, Sector and Symbol

• Stock Exchange: NYSE
• Sector: Consumer Discretionary
• Industry: Hotels, Restaurants & Leisure
• Sub-Industry: Hotels, Resorts & Cruise Lines
• Current Symbol: NYSE:CHH
• CIK: 1046311
• Web: www.choicehotels.com
• Phone: (301) 592-5000
• Fax: 301-592-6269
• Employees: 1,700
• Year Founded: 1939

Price Target and Rating

• Average Price Target for Choice Hotels International: $112.33
• High Price Target: $128.00
• Low Price Target: $86.00
• Potential Upside/Downside: +7.7%
• Consensus Rating: Reduce
• Rating Score (0-4): 1.86
• Research Coverage: 14 Analysts

Profitability

• EPS (Trailing Twelve Months): $7.08
• Trailing P/E Ratio: 14.74
• Forward P/E Ratio: 14.88
• P/E Growth: 4.27
• Net Income: $369.95 million
• Net Margins: 20.28%
• Pretax Margin: 25.00%
• Return on Equity: 205.69%
• Return on Assets: 10.68%

Debt

• Debt-to-Equity Ratio: 14.08
• Current Ratio: 0.93
• Quick Ratio: 0.93

Sales & Book Value

• Annual Sales: $1.60 billion
• Price / Sales: 2.94
• Cash Flow: $9.33 per share
• Price / Cash Flow: 11.18
• Book Value: $3.16 per share
• Price / Book: 33.02

Miscellaneous

• Outstanding Shares: 45,010,000
• Free Float: 34,265,000
• Market Cap: $4.70 billion
• Optionable: Optionable
• Beta: 0.67