Choice Hotels International (CHH) Stock Price, News & Analysis

Company Overview

Choice Hotels International, Inc. is a hospitality company that franchises and manages a portfolio of hotels and lodging properties. Its brands serve a range of market segments, including economy, midscale, upscale and extended-stay accommodations. The company’s portfolio includes Comfort, Quality Inn, Sleep Inn, Clarion, Econo Lodge, Rodeway Inn, Cambria Hotels, Ascend Hotel Collection, Everhome Suites and WoodSpring Suites.

Choice Hotels primarily operates through a franchise model, providing hotel owners with brand licensing, reservation services, marketing, technology, loyalty-program support and other operational resources. Its properties accommodate business and leisure travelers, while its extended-stay brands focus on guests seeking longer-term lodging.

Founded in 1939, Choice Hotels has expanded from its U.S. roots to serve customers and franchisees in the United States and internationally. The company also broadened its portfolio through the acquisition of the franchise business, operations and intellectual property associated with Radisson Hotels in the Americas in 2022. Patrick Pacious serves as Choice Hotels’ president and chief executive officer.

Key Stats

• Today's Range: $96.73 to $100.23
• 50-Day Range: $97.07 to $115.69
• 52-Week Range: $84.04 to $123.82
• Volume: 456,827 shs
• Average Volume: 452,655 shs
• Market Capitalization: $4.37 billion
• P/E Ratio: 13.71
• Dividend Yield: 1.18%
• Price Target: $112.46
• Consensus Rating: Reduce

Choice Hotels International Stock Analysis - MarketRank™

Choice Hotels International scored higher than 67% of companies evaluated by MarketBeat, and ranked 257th out of 486 stocks in the consumer discretionary sector. Scores are calculated by averaging available category scores, with extra weight given to analysis and valuation.

Analyst's Opinion

• Score: 3.2 / 5
• Analyst Rating: Reduce

Consensus Rating

Choice Hotels International has received a consensus rating of Reduce. The company's average rating score is 1.87, and is based on no strong buy ratings, 2 buy ratings, 9 hold ratings, and 4 sell ratings.

Upside Potential

Choice Hotels International has a consensus price target of $112.46, representing about 15.9% upside from its current price of $97.07.

Amount of Analyst Coverage

Choice Hotels International has been the subject of 10 research reports in the past 90 days, demonstrating strong analyst interest in this stock.

Earnings and Valuation

• Score: 1.9 / 5
• Proj. Earnings Growth: 5.31%

Earnings Growth

Earnings for Choice Hotels International are expected to grow by 5.31% in the coming year, from $6.97 to $7.34 per share.

Price to Earnings Ratio vs. the Market

The P/E ratio of Choice Hotels International is 13.71, which means that it is trading at a less expensive P/E ratio than the market average P/E ratio of about 39.17.

Price to Earnings Ratio vs. Sector

The P/E ratio of Choice Hotels International is 13.71, which means that it is trading at a less expensive P/E ratio than the Consumer Discretionary sector average P/E ratio of about 45.81.

Price to Earnings Growth Ratio

Choice Hotels International has a PEG Ratio of 2.48. PEG Ratios above 1 indicate that a company could be overvalued.

Price to Book Value per Share Ratio

Choice Hotels International has a P/B Ratio of 24.76. P/B Ratios above 3 indicate that a company could be overvalued with respect to its assets and liabilities.

Short Interest

• Score: 0.0 / 5
• Short Interest Level: Bearish

Percentage of Shares Shorted

18.04% of the float of Choice Hotels International has been sold short.

Short Interest Ratio / Days to Cover

Choice Hotels International has a short interest ratio ("days to cover") of 14.02, which indicates bearish sentiment.

Change versus previous month

Short interest in Choice Hotels International has recently increased by 1.55%, indicating that investor sentiment is decreasing.

Dividend

• Score: 2.5 / 5
• Dividend Strength: Moderate

Dividend Yield

Choice Hotels International pays a meaningful dividend of 1.15%, higher than the bottom 25% of all stocks that pay dividends.

Dividend Growth

Choice Hotels International does not have a long track record of dividend growth.

Dividend Coverage

The dividend payout ratio of Choice Hotels International is 16.24%. This payout ratio is at a healthy, sustainable level, below 75%.

Dividend Sustainability

Based on earnings estimates, Choice Hotels International will have a dividend payout ratio of 15.67% next year. This indicates that Choice Hotels International will be able to sustain or increase its dividend.

News and Social Media

• Score: 2.8 / 5
• News Sentiment: 0.55

News Sentiment

Choice Hotels International has a news sentiment score of 0.55. This score is calculated as an average of sentiment of articles about the company over the last seven days and ranges from 2 (good news) to -2 (bad news). This is a lower news sentiment than the 0.69 average news sentiment score of Consumer Discretionary companies.

News Coverage This Week

MarketBeat has tracked 5 news articles for Choice Hotels International this week, compared to 4 articles on an average week.

Search Interest

24 people have searched for CHH on MarketBeat in the last 30 days. This is an increase of 100% compared to the previous 30 days.

Company Ownership

• Score: 2.1 / 5
• Insider Trading: Selling Shares

Insider Buying vs. Insider Selling

In the past three months, Choice Hotels International insiders have sold more of their company's stock than they have bought. Specifically, they have bought $0.00 in company stock and sold $760,998.00 in company stock.

Percentage Held by Insiders

23.87% of the stock of Choice Hotels International is held by insiders. A high percentage of insider ownership can be a sign of company health.

Percentage Held by Institutions

65.57% of the stock of Choice Hotels International is held by institutions. High institutional ownership can be a signal of strong market trust in this company.

Company Calendar

• Record date for 7/15 Dividend: 7/01/2026
• Ex-Dividend for 7/15 Dividend: 7/01/2026
• Dividend Payable: 7/15/2026
• Last Earnings: 8/05/2026
• Today: 9/12/2026
• Next Earnings (Estimated): 11/04/2026
• Fiscal Year End: 12/31/2026

Industry, Sector and Symbol

• Stock Exchange: NYSE
• Sector: Consumer Discretionary
• Industry: Hotels, Restaurants & Leisure
• Sub-Industry: Hotels, Resorts & Cruise Lines
• Current Symbol: NYSE:CHH
• CIK: 1046311
• Web: www.choicehotels.com
• Phone: (301) 592-5000
• Fax: 301-592-6269
• Employees: 1,700
• Year Founded: 1939

Price Target and Rating

• Average Price Target for Choice Hotels International: $112.46
• High Price Target: $129.00
• Low Price Target: $91.00
• Potential Upside/Downside: +15.9%
• Consensus Rating: Reduce
• Rating Score (0-4): 1.87
• Research Coverage: 15 Analysts

Profitability

• EPS (Trailing Twelve Months): $7.08
• Trailing P/E Ratio: 13.71
• Forward P/E Ratio: 13.93
• P/E Growth: 2.48
• Net Income: $369.95 million
• Net Margins: 20.28%
• Pretax Margin: 25.00%
• Return on Equity: 205.69%
• Return on Assets: 10.68%

Debt

• Debt-to-Equity Ratio: 14.08
• Current Ratio: 0.93
• Quick Ratio: 0.93

Sales & Book Value

• Annual Sales: $1.62 billion
• Price / Sales: 2.70
• Cash Flow: $9.33 per share
• Price / Cash Flow: 10.40
• Book Value: $3.92 per share
• Price / Book: 24.76

Miscellaneous

• Outstanding Shares: 45,009,000
• Free Float: 34,265,000
• Market Cap: $4.37 billion
• Optionable: Optionable
• Beta: 0.66