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Choice Hotels International (CHH) Competitors

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$109.84 +0.23 (+0.21%)
Closing price 07/10/2026 03:59 PM Eastern
Extended Trading
$109.74 -0.10 (-0.09%)
As of 07/10/2026 05:41 PM Eastern
Extended trading is trading that happens on electronic markets outside of regular trading hours. This is a fair market value extended hours price provided by Massive. Learn more.

CHH vs. MAR, H, HLT, VAC, and WH

Should you buy Choice Hotels International stock or one of its competitors? MarketBeat compares Choice Hotels International with other companies and stocks that may be similar based on industry, sector, market capitalization, business model, investor interest, or shared news coverage. Companies and stocks commonly compared with Choice Hotels International include Marriott International (MAR), Hyatt Hotels (H), Hilton Worldwide (HLT), Marriott Vacations Worldwide (VAC), and Wyndham Hotels & Resorts (WH). These companies are all part of the "consumer discretionary" sector.

How does Choice Hotels International compare to Marriott International?

Marriott International (NASDAQ:MAR) and Choice Hotels International (NYSE:CHH) are both consumer discretionary companies, but which is the superior investment? We will compare the two companies based on the strength of their profitability, dividends, risk, institutional ownership, valuation, analyst recommendations, earnings and media sentiment.

Marriott International has higher revenue and earnings than Choice Hotels International. Choice Hotels International is trading at a lower price-to-earnings ratio than Marriott International, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Marriott International$26.19B3.79$2.60B$9.5339.47
Choice Hotels International$1.60B3.13$369.95M$7.4214.80

Marriott International pays an annual dividend of $2.92 per share and has a dividend yield of 0.8%. Choice Hotels International pays an annual dividend of $1.15 per share and has a dividend yield of 1.0%. Marriott International pays out 30.6% of its earnings in the form of a dividend. Choice Hotels International pays out 15.5% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years. Marriott International has increased its dividend for 3 consecutive years. Choice Hotels International is clearly the better dividend stock, given its higher yield and lower payout ratio.

Marriott International presently has a consensus price target of $384.73, suggesting a potential upside of 2.29%. Choice Hotels International has a consensus price target of $111.67, suggesting a potential upside of 1.66%. Given Marriott International's stronger consensus rating and higher possible upside, research analysts clearly believe Marriott International is more favorable than Choice Hotels International.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Marriott International
0 Sell rating(s)
8 Hold rating(s)
8 Buy rating(s)
0 Strong Buy rating(s)
2.50
Choice Hotels International
4 Sell rating(s)
8 Hold rating(s)
2 Buy rating(s)
0 Strong Buy rating(s)
1.86

Marriott International has a beta of 1.11, suggesting that its share price is 11% more volatile than the broader market. Comparatively, Choice Hotels International has a beta of 0.67, suggesting that its share price is 33% less volatile than the broader market.

Choice Hotels International has a net margin of 21.55% compared to Marriott International's net margin of 9.72%. Choice Hotels International's return on equity of 281.98% beat Marriott International's return on equity.

Company Net Margins Return on Equity Return on Assets
Marriott International9.72% -80.97% 10.21%
Choice Hotels International 21.55%281.98%10.90%

70.7% of Marriott International shares are owned by institutional investors. Comparatively, 65.6% of Choice Hotels International shares are owned by institutional investors. 11.4% of Marriott International shares are owned by company insiders. Comparatively, 23.8% of Choice Hotels International shares are owned by company insiders. Strong institutional ownership is an indication that large money managers, hedge funds and endowments believe a company is poised for long-term growth.

In the previous week, Marriott International had 19 more articles in the media than Choice Hotels International. MarketBeat recorded 21 mentions for Marriott International and 2 mentions for Choice Hotels International. Choice Hotels International's average media sentiment score of 1.06 beat Marriott International's score of 0.56 indicating that Choice Hotels International is being referred to more favorably in the news media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Marriott International
7 Very Positive mention(s)
4 Positive mention(s)
9 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive
Choice Hotels International
1 Very Positive mention(s)
0 Positive mention(s)
1 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive

Summary

Marriott International beats Choice Hotels International on 12 of the 19 factors compared between the two stocks.

How does Choice Hotels International compare to Hyatt Hotels?

Choice Hotels International (NYSE:CHH) and Hyatt Hotels (NYSE:H) are both consumer discretionary companies, but which is the better investment? We will compare the two companies based on the strength of their earnings, valuation, media sentiment, institutional ownership, risk, profitability, analyst recommendations and dividends.

Choice Hotels International has higher earnings, but lower revenue than Hyatt Hotels. Hyatt Hotels is trading at a lower price-to-earnings ratio than Choice Hotels International, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Choice Hotels International$1.60B3.13$369.95M$7.4214.80
Hyatt Hotels$7.10B2.54-$52M-$0.35N/A

Choice Hotels International currently has a consensus price target of $111.67, indicating a potential upside of 1.66%. Hyatt Hotels has a consensus price target of $194.36, indicating a potential upside of 1.55%. Given Choice Hotels International's higher possible upside, analysts clearly believe Choice Hotels International is more favorable than Hyatt Hotels.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Choice Hotels International
4 Sell rating(s)
8 Hold rating(s)
2 Buy rating(s)
0 Strong Buy rating(s)
1.86
Hyatt Hotels
0 Sell rating(s)
6 Hold rating(s)
10 Buy rating(s)
0 Strong Buy rating(s)
2.63

In the previous week, Hyatt Hotels had 7 more articles in the media than Choice Hotels International. MarketBeat recorded 9 mentions for Hyatt Hotels and 2 mentions for Choice Hotels International. Choice Hotels International's average media sentiment score of 1.06 beat Hyatt Hotels' score of 0.76 indicating that Choice Hotels International is being referred to more favorably in the media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Choice Hotels International
1 Very Positive mention(s)
0 Positive mention(s)
1 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive
Hyatt Hotels
4 Very Positive mention(s)
2 Positive mention(s)
3 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive

65.6% of Choice Hotels International shares are held by institutional investors. Comparatively, 73.5% of Hyatt Hotels shares are held by institutional investors. 23.8% of Choice Hotels International shares are held by insiders. Comparatively, 23.6% of Hyatt Hotels shares are held by insiders. Strong institutional ownership is an indication that endowments, large money managers and hedge funds believe a company is poised for long-term growth.

Choice Hotels International has a net margin of 21.55% compared to Hyatt Hotels' net margin of -0.48%. Choice Hotels International's return on equity of 281.98% beat Hyatt Hotels' return on equity.

Company Net Margins Return on Equity Return on Assets
Choice Hotels International21.55% 281.98% 10.90%
Hyatt Hotels -0.48%6.01%1.50%

Choice Hotels International has a beta of 0.67, suggesting that its stock price is 33% less volatile than the broader market. Comparatively, Hyatt Hotels has a beta of 1.32, suggesting that its stock price is 32% more volatile than the broader market.

Choice Hotels International pays an annual dividend of $1.15 per share and has a dividend yield of 1.0%. Hyatt Hotels pays an annual dividend of $0.60 per share and has a dividend yield of 0.3%. Choice Hotels International pays out 15.5% of its earnings in the form of a dividend. Hyatt Hotels pays out -171.4% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years. Hyatt Hotels has increased its dividend for 1 consecutive years.

Summary

Choice Hotels International beats Hyatt Hotels on 11 of the 19 factors compared between the two stocks.

How does Choice Hotels International compare to Hilton Worldwide?

Hilton Worldwide (NYSE:HLT) and Choice Hotels International (NYSE:CHH) are both consumer discretionary companies, but which is the better investment? We will contrast the two companies based on the strength of their earnings, institutional ownership, valuation, profitability, risk, analyst recommendations, dividends and media sentiment.

Hilton Worldwide pays an annual dividend of $0.60 per share and has a dividend yield of 0.2%. Choice Hotels International pays an annual dividend of $1.15 per share and has a dividend yield of 1.0%. Hilton Worldwide pays out 9.2% of its earnings in the form of a dividend. Choice Hotels International pays out 15.5% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years.

Choice Hotels International has a net margin of 21.55% compared to Hilton Worldwide's net margin of 12.56%. Choice Hotels International's return on equity of 281.98% beat Hilton Worldwide's return on equity.

Company Net Margins Return on Equity Return on Assets
Hilton Worldwide12.56% -38.21% 12.04%
Choice Hotels International 21.55%281.98%10.90%

Hilton Worldwide has a beta of 1.05, indicating that its share price is 5% more volatile than the broader market. Comparatively, Choice Hotels International has a beta of 0.67, indicating that its share price is 33% less volatile than the broader market.

Hilton Worldwide currently has a consensus price target of $349.45, indicating a potential upside of 4.14%. Choice Hotels International has a consensus price target of $111.67, indicating a potential upside of 1.66%. Given Hilton Worldwide's stronger consensus rating and higher possible upside, research analysts plainly believe Hilton Worldwide is more favorable than Choice Hotels International.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Hilton Worldwide
0 Sell rating(s)
9 Hold rating(s)
14 Buy rating(s)
0 Strong Buy rating(s)
2.61
Choice Hotels International
4 Sell rating(s)
8 Hold rating(s)
2 Buy rating(s)
0 Strong Buy rating(s)
1.86

In the previous week, Hilton Worldwide had 10 more articles in the media than Choice Hotels International. MarketBeat recorded 12 mentions for Hilton Worldwide and 2 mentions for Choice Hotels International. Choice Hotels International's average media sentiment score of 1.06 beat Hilton Worldwide's score of 0.74 indicating that Choice Hotels International is being referred to more favorably in the news media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Hilton Worldwide
5 Very Positive mention(s)
0 Positive mention(s)
7 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive
Choice Hotels International
1 Very Positive mention(s)
0 Positive mention(s)
1 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive

95.9% of Hilton Worldwide shares are held by institutional investors. Comparatively, 65.6% of Choice Hotels International shares are held by institutional investors. 2.7% of Hilton Worldwide shares are held by insiders. Comparatively, 23.8% of Choice Hotels International shares are held by insiders. Strong institutional ownership is an indication that hedge funds, endowments and large money managers believe a company will outperform the market over the long term.

Hilton Worldwide has higher revenue and earnings than Choice Hotels International. Choice Hotels International is trading at a lower price-to-earnings ratio than Hilton Worldwide, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Hilton Worldwide$12.04B6.35$1.46B$6.5551.23
Choice Hotels International$1.60B3.13$369.95M$7.4214.80

Summary

Hilton Worldwide beats Choice Hotels International on 12 of the 18 factors compared between the two stocks.

How does Choice Hotels International compare to Marriott Vacations Worldwide?

Choice Hotels International (NYSE:CHH) and Marriott Vacations Worldwide (NYSE:VAC) are both mid-cap consumer discretionary companies, but which is the better investment? We will contrast the two companies based on the strength of their analyst recommendations, institutional ownership, media sentiment, earnings, profitability, valuation, dividends and risk.

65.6% of Choice Hotels International shares are held by institutional investors. Comparatively, 89.5% of Marriott Vacations Worldwide shares are held by institutional investors. 23.8% of Choice Hotels International shares are held by company insiders. Comparatively, 13.3% of Marriott Vacations Worldwide shares are held by company insiders. Strong institutional ownership is an indication that endowments, hedge funds and large money managers believe a company is poised for long-term growth.

Choice Hotels International has a net margin of 21.55% compared to Marriott Vacations Worldwide's net margin of -6.72%. Choice Hotels International's return on equity of 281.98% beat Marriott Vacations Worldwide's return on equity.

Company Net Margins Return on Equity Return on Assets
Choice Hotels International21.55% 281.98% 10.90%
Marriott Vacations Worldwide -6.72%11.37%2.58%

Choice Hotels International pays an annual dividend of $1.15 per share and has a dividend yield of 1.0%. Marriott Vacations Worldwide pays an annual dividend of $3.20 per share and has a dividend yield of 3.3%. Choice Hotels International pays out 15.5% of its earnings in the form of a dividend. Marriott Vacations Worldwide pays out -31.7% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years. Marriott Vacations Worldwide has raised its dividend for 1 consecutive years. Marriott Vacations Worldwide is clearly the better dividend stock, given its higher yield and longer track record of dividend growth.

Choice Hotels International presently has a consensus target price of $111.67, indicating a potential upside of 1.66%. Marriott Vacations Worldwide has a consensus target price of $86.40, indicating a potential downside of 12.11%. Given Choice Hotels International's higher possible upside, equities analysts clearly believe Choice Hotels International is more favorable than Marriott Vacations Worldwide.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Choice Hotels International
4 Sell rating(s)
8 Hold rating(s)
2 Buy rating(s)
0 Strong Buy rating(s)
1.86
Marriott Vacations Worldwide
3 Sell rating(s)
2 Hold rating(s)
7 Buy rating(s)
0 Strong Buy rating(s)
2.33

Choice Hotels International has higher earnings, but lower revenue than Marriott Vacations Worldwide. Marriott Vacations Worldwide is trading at a lower price-to-earnings ratio than Choice Hotels International, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Choice Hotels International$1.60B3.13$369.95M$7.4214.80
Marriott Vacations Worldwide$5.03B0.67-$308M-$10.09N/A

In the previous week, Choice Hotels International had 2 more articles in the media than Marriott Vacations Worldwide. MarketBeat recorded 2 mentions for Choice Hotels International and 0 mentions for Marriott Vacations Worldwide. Choice Hotels International's average media sentiment score of 1.06 beat Marriott Vacations Worldwide's score of 0.00 indicating that Choice Hotels International is being referred to more favorably in the media.

Company Overall Sentiment
Choice Hotels International Positive
Marriott Vacations Worldwide Neutral

Choice Hotels International has a beta of 0.67, suggesting that its share price is 33% less volatile than the broader market. Comparatively, Marriott Vacations Worldwide has a beta of 1.22, suggesting that its share price is 22% more volatile than the broader market.

Summary

Choice Hotels International beats Marriott Vacations Worldwide on 11 of the 19 factors compared between the two stocks.

How does Choice Hotels International compare to Wyndham Hotels & Resorts?

Wyndham Hotels & Resorts (NYSE:WH) and Choice Hotels International (NYSE:CHH) are both mid-cap consumer discretionary companies, but which is the superior stock? We will contrast the two companies based on the strength of their analyst recommendations, risk, dividends, media sentiment, profitability, valuation, earnings and institutional ownership.

Wyndham Hotels & Resorts presently has a consensus price target of $96.27, suggesting a potential upside of 22.69%. Choice Hotels International has a consensus price target of $111.67, suggesting a potential upside of 1.66%. Given Wyndham Hotels & Resorts' stronger consensus rating and higher possible upside, analysts plainly believe Wyndham Hotels & Resorts is more favorable than Choice Hotels International.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Wyndham Hotels & Resorts
0 Sell rating(s)
5 Hold rating(s)
8 Buy rating(s)
0 Strong Buy rating(s)
2.62
Choice Hotels International
4 Sell rating(s)
8 Hold rating(s)
2 Buy rating(s)
0 Strong Buy rating(s)
1.86

Choice Hotels International has a net margin of 21.55% compared to Wyndham Hotels & Resorts' net margin of 13.40%. Choice Hotels International's return on equity of 281.98% beat Wyndham Hotels & Resorts' return on equity.

Company Net Margins Return on Equity Return on Assets
Wyndham Hotels & Resorts13.40% 69.44% 8.41%
Choice Hotels International 21.55%281.98%10.90%

In the previous week, Choice Hotels International had 2 more articles in the media than Wyndham Hotels & Resorts. MarketBeat recorded 2 mentions for Choice Hotels International and 0 mentions for Wyndham Hotels & Resorts. Wyndham Hotels & Resorts' average media sentiment score of 1.76 beat Choice Hotels International's score of 1.06 indicating that Wyndham Hotels & Resorts is being referred to more favorably in the media.

Company Overall Sentiment
Wyndham Hotels & Resorts Very Positive
Choice Hotels International Positive

Wyndham Hotels & Resorts has a beta of 0.62, indicating that its stock price is 38% less volatile than the broader market. Comparatively, Choice Hotels International has a beta of 0.67, indicating that its stock price is 33% less volatile than the broader market.

Choice Hotels International has higher revenue and earnings than Wyndham Hotels & Resorts. Choice Hotels International is trading at a lower price-to-earnings ratio than Wyndham Hotels & Resorts, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Wyndham Hotels & Resorts$1.43B4.11$193M$2.4931.51
Choice Hotels International$1.60B3.13$369.95M$7.4214.80

93.5% of Wyndham Hotels & Resorts shares are held by institutional investors. Comparatively, 65.6% of Choice Hotels International shares are held by institutional investors. 2.3% of Wyndham Hotels & Resorts shares are held by company insiders. Comparatively, 23.8% of Choice Hotels International shares are held by company insiders. Strong institutional ownership is an indication that large money managers, hedge funds and endowments believe a stock is poised for long-term growth.

Wyndham Hotels & Resorts pays an annual dividend of $1.72 per share and has a dividend yield of 2.2%. Choice Hotels International pays an annual dividend of $1.15 per share and has a dividend yield of 1.0%. Wyndham Hotels & Resorts pays out 69.1% of its earnings in the form of a dividend. Choice Hotels International pays out 15.5% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years. Wyndham Hotels & Resorts has raised its dividend for 5 consecutive years. Wyndham Hotels & Resorts is clearly the better dividend stock, given its higher yield and longer track record of dividend growth.

Summary

Choice Hotels International beats Wyndham Hotels & Resorts on 10 of the 19 factors compared between the two stocks.

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New MarketBeat Followers Over Time

This chart shows the number of new MarketBeat users adding CHH and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period.
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Media Sentiment Over Time

This chart shows the average media sentiment of NYSE and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.
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CHH vs. The Competition

MetricChoice Hotels InternationalHOTELS & MOTELS IndustryDiscretionary SectorNYSE Exchange
Market Cap$4.99B$17.26B$7.26B$23.43B
Dividend Yield1.05%2.98%3.04%4.04%
P/E Ratio14.8016.5120.1931.27
Price / Sales3.132.904.0220.39
Price / Cash11.6115.0615.3725.05
Price / Book28.027.003.794.77
Net Income$369.95M$513.09M$246.30M$1.07B
7 Day Performance-2.69%0.43%0.53%-0.50%
1 Month Performance2.10%-2.26%-0.64%2.09%
1 Year Performance-18.16%5.22%-2.14%16.03%

Choice Hotels International Competitors List

CompanyMarketRankShare PriceAnalysts' Price Target1Y Price PerformanceMarket CapRevenueP/E RatioEmployee CountIndicator(s)
CHH
Choice Hotels International
3.0676 of 5 stars
$109.84
+0.2%
$111.67
+1.7%
-18.4%$4.99B$1.60B14.801,700
MAR
Marriott International
4.0078 of 5 stars
$379.75
+1.8%
$384.73
+1.3%
+33.2%$98.34B$26.19B39.85414,000
H
Hyatt Hotels
3.1963 of 5 stars
$193.39
+1.1%
$194.36
+0.5%
+25.7%$18.01B$7.10BN/A242,000
HLT
Hilton Worldwide
4.2034 of 5 stars
$339.33
+0.4%
$349.45
+3.0%
+20.8%$76.97B$12.04B51.81182,000
VAC
Marriott Vacations Worldwide
1.4777 of 5 stars
$97.85
-2.4%
$86.40
-11.7%
+17.9%$3.44B$5.03BN/A21,100

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This page (NYSE:CHH) was last updated on 7/11/2026 by MarketBeat.com Staff.
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