Choice Hotels International (CHH) Competitors

Choice Hotels International logo
$115.10 +0.10 (+0.09%)
Closing price 06/18/2026 03:59 PM Eastern
Extended Trading
$115.04 -0.06 (-0.05%)
As of 06/18/2026 04:38 PM Eastern
Extended trading is trading that happens on electronic markets outside of regular trading hours. This is a fair market value extended hours price provided by Massive. Learn more.

CHH vs. MAR, DRH, H, HLT, and VAC

Should you buy Choice Hotels International stock or one of its competitors? MarketBeat compares Choice Hotels International with other companies and stocks that may be similar based on industry, sector, market capitalization, business model, investor interest, or shared news coverage. Companies and stocks commonly compared with Choice Hotels International include Marriott International (MAR), DiamondRock Hospitality (DRH), Hyatt Hotels (H), Hilton Worldwide (HLT), and Marriott Vacations Worldwide (VAC).

How does Choice Hotels International compare to Marriott International?

Choice Hotels International (NYSE:CHH) and Marriott International (NASDAQ:MAR) are both consumer discretionary companies, but which is the superior business? We will contrast the two companies based on the strength of their valuation, analyst recommendations, risk, media sentiment, profitability, earnings, institutional ownership and dividends.

Marriott International has higher revenue and earnings than Choice Hotels International. Choice Hotels International is trading at a lower price-to-earnings ratio than Marriott International, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Choice Hotels International$1.60B3.28$369.95M$7.4215.51
Marriott International$26.19B3.99$2.60B$9.5341.57

Choice Hotels International has a net margin of 21.55% compared to Marriott International's net margin of 9.72%. Choice Hotels International's return on equity of 281.98% beat Marriott International's return on equity.

Company Net Margins Return on Equity Return on Assets
Choice Hotels International21.55% 281.98% 10.90%
Marriott International 9.72%-80.97%10.21%

Choice Hotels International pays an annual dividend of $1.15 per share and has a dividend yield of 1.0%. Marriott International pays an annual dividend of $2.92 per share and has a dividend yield of 0.7%. Choice Hotels International pays out 15.5% of its earnings in the form of a dividend. Marriott International pays out 30.6% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years. Marriott International has increased its dividend for 3 consecutive years. Choice Hotels International is clearly the better dividend stock, given its higher yield and lower payout ratio.

In the previous week, Marriott International had 30 more articles in the media than Choice Hotels International. MarketBeat recorded 35 mentions for Marriott International and 5 mentions for Choice Hotels International. Marriott International's average media sentiment score of 0.78 beat Choice Hotels International's score of 0.63 indicating that Marriott International is being referred to more favorably in the news media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Choice Hotels International
3 Very Positive mention(s)
0 Positive mention(s)
1 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive
Marriott International
16 Very Positive mention(s)
4 Positive mention(s)
13 Neutral mention(s)
1 Negative mention(s)
0 Very Negative mention(s)
Positive

65.6% of Choice Hotels International shares are held by institutional investors. Comparatively, 70.7% of Marriott International shares are held by institutional investors. 23.8% of Choice Hotels International shares are held by company insiders. Comparatively, 11.4% of Marriott International shares are held by company insiders. Strong institutional ownership is an indication that endowments, large money managers and hedge funds believe a company will outperform the market over the long term.

Choice Hotels International has a beta of 0.67, indicating that its share price is 33% less volatile than the broader market. Comparatively, Marriott International has a beta of 1.1, indicating that its share price is 10% more volatile than the broader market.

Choice Hotels International presently has a consensus target price of $111.67, indicating a potential downside of 2.99%. Marriott International has a consensus target price of $384.73, indicating a potential downside of 2.89%. Given Marriott International's stronger consensus rating and higher possible upside, analysts clearly believe Marriott International is more favorable than Choice Hotels International.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Choice Hotels International
4 Sell rating(s)
8 Hold rating(s)
2 Buy rating(s)
0 Strong Buy rating(s)
1.86
Marriott International
0 Sell rating(s)
8 Hold rating(s)
8 Buy rating(s)
0 Strong Buy rating(s)
2.50

Summary

Marriott International beats Choice Hotels International on 13 of the 19 factors compared between the two stocks.

How does Choice Hotels International compare to DiamondRock Hospitality?

DiamondRock Hospitality (NYSE:DRH) and Choice Hotels International (NYSE:CHH) are related mid-cap companies, but which is the better investment? We will contrast the two companies based on the strength of their risk, analyst recommendations, dividends, valuation, profitability, earnings, institutional ownership and media sentiment.

Choice Hotels International has higher revenue and earnings than DiamondRock Hospitality. Choice Hotels International is trading at a lower price-to-earnings ratio than DiamondRock Hospitality, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
DiamondRock Hospitality$1.12B2.24$48.05M$0.4726.19
Choice Hotels International$1.60B3.28$369.95M$7.4215.51

DiamondRock Hospitality has a beta of 1, indicating that its share price has a similar volatility profile to the broader market.Comparatively, Choice Hotels International has a beta of 0.67, indicating that its share price is 33% less volatile than the broader market.

DiamondRock Hospitality currently has a consensus price target of $11.65, indicating a potential downside of 5.36%. Choice Hotels International has a consensus price target of $111.67, indicating a potential downside of 2.99%. Given Choice Hotels International's higher probable upside, analysts clearly believe Choice Hotels International is more favorable than DiamondRock Hospitality.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
DiamondRock Hospitality
0 Sell rating(s)
7 Hold rating(s)
3 Buy rating(s)
0 Strong Buy rating(s)
2.30
Choice Hotels International
4 Sell rating(s)
8 Hold rating(s)
2 Buy rating(s)
0 Strong Buy rating(s)
1.86

Choice Hotels International has a net margin of 21.55% compared to DiamondRock Hospitality's net margin of 5.69%. Choice Hotels International's return on equity of 281.98% beat DiamondRock Hospitality's return on equity.

Company Net Margins Return on Equity Return on Assets
DiamondRock Hospitality5.69% 4.04% 2.05%
Choice Hotels International 21.55%281.98%10.90%

In the previous week, DiamondRock Hospitality and DiamondRock Hospitality both had 5 articles in the media. Choice Hotels International's average media sentiment score of 0.63 beat DiamondRock Hospitality's score of 0.16 indicating that Choice Hotels International is being referred to more favorably in the news media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
DiamondRock Hospitality
1 Very Positive mention(s)
0 Positive mention(s)
2 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Neutral
Choice Hotels International
3 Very Positive mention(s)
0 Positive mention(s)
1 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive

65.6% of Choice Hotels International shares are owned by institutional investors. 0.9% of DiamondRock Hospitality shares are owned by company insiders. Comparatively, 23.8% of Choice Hotels International shares are owned by company insiders. Strong institutional ownership is an indication that large money managers, endowments and hedge funds believe a stock is poised for long-term growth.

DiamondRock Hospitality pays an annual dividend of $0.36 per share and has a dividend yield of 2.9%. Choice Hotels International pays an annual dividend of $1.15 per share and has a dividend yield of 1.0%. DiamondRock Hospitality pays out 76.6% of its earnings in the form of a dividend, suggesting it may not have sufficient earnings to cover its dividend payment in the future. Choice Hotels International pays out 15.5% of its earnings in the form of a dividend. DiamondRock Hospitality has raised its dividend for 1 consecutive years. DiamondRock Hospitality is clearly the better dividend stock, given its higher yield and longer track record of dividend growth.

Summary

Choice Hotels International beats DiamondRock Hospitality on 12 of the 18 factors compared between the two stocks.

How does Choice Hotels International compare to Hyatt Hotels?

Choice Hotels International (NYSE:CHH) and Hyatt Hotels (NYSE:H) are both consumer discretionary companies, but which is the superior business? We will contrast the two companies based on the strength of their valuation, earnings, profitability, media sentiment, dividends, analyst recommendations, risk and institutional ownership.

65.6% of Choice Hotels International shares are held by institutional investors. Comparatively, 73.5% of Hyatt Hotels shares are held by institutional investors. 23.8% of Choice Hotels International shares are held by company insiders. Comparatively, 23.6% of Hyatt Hotels shares are held by company insiders. Strong institutional ownership is an indication that hedge funds, endowments and large money managers believe a company will outperform the market over the long term.

Choice Hotels International has a beta of 0.67, meaning that its share price is 33% less volatile than the broader market. Comparatively, Hyatt Hotels has a beta of 1.33, meaning that its share price is 33% more volatile than the broader market.

Choice Hotels International has higher earnings, but lower revenue than Hyatt Hotels. Hyatt Hotels is trading at a lower price-to-earnings ratio than Choice Hotels International, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Choice Hotels International$1.60B3.28$369.95M$7.4215.51
Hyatt Hotels$7.10B2.68-$52M-$0.35N/A

Choice Hotels International has a net margin of 21.55% compared to Hyatt Hotels' net margin of -0.48%. Choice Hotels International's return on equity of 281.98% beat Hyatt Hotels' return on equity.

Company Net Margins Return on Equity Return on Assets
Choice Hotels International21.55% 281.98% 10.90%
Hyatt Hotels -0.48%6.01%1.50%

In the previous week, Hyatt Hotels had 4 more articles in the media than Choice Hotels International. MarketBeat recorded 9 mentions for Hyatt Hotels and 5 mentions for Choice Hotels International. Hyatt Hotels' average media sentiment score of 0.83 beat Choice Hotels International's score of 0.63 indicating that Hyatt Hotels is being referred to more favorably in the news media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Choice Hotels International
3 Very Positive mention(s)
0 Positive mention(s)
1 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive
Hyatt Hotels
6 Very Positive mention(s)
0 Positive mention(s)
3 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive

Choice Hotels International presently has a consensus price target of $111.67, suggesting a potential downside of 2.99%. Hyatt Hotels has a consensus price target of $192.40, suggesting a potential downside of 4.64%. Given Choice Hotels International's higher possible upside, equities analysts plainly believe Choice Hotels International is more favorable than Hyatt Hotels.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Choice Hotels International
4 Sell rating(s)
8 Hold rating(s)
2 Buy rating(s)
0 Strong Buy rating(s)
1.86
Hyatt Hotels
0 Sell rating(s)
6 Hold rating(s)
10 Buy rating(s)
1 Strong Buy rating(s)
2.71

Choice Hotels International pays an annual dividend of $1.15 per share and has a dividend yield of 1.0%. Hyatt Hotels pays an annual dividend of $0.60 per share and has a dividend yield of 0.3%. Choice Hotels International pays out 15.5% of its earnings in the form of a dividend. Hyatt Hotels pays out -171.4% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years. Hyatt Hotels has increased its dividend for 1 consecutive years.

Summary

Choice Hotels International and Hyatt Hotels tied by winning 10 of the 20 factors compared between the two stocks.

How does Choice Hotels International compare to Hilton Worldwide?

Hilton Worldwide (NYSE:HLT) and Choice Hotels International (NYSE:CHH) are both consumer discretionary companies, but which is the better stock? We will contrast the two companies based on the strength of their institutional ownership, profitability, analyst recommendations, dividends, valuation, earnings, media sentiment and risk.

Choice Hotels International has a net margin of 21.55% compared to Hilton Worldwide's net margin of 12.56%. Choice Hotels International's return on equity of 281.98% beat Hilton Worldwide's return on equity.

Company Net Margins Return on Equity Return on Assets
Hilton Worldwide12.56% -38.21% 12.04%
Choice Hotels International 21.55%281.98%10.90%

In the previous week, Hilton Worldwide had 3 more articles in the media than Choice Hotels International. MarketBeat recorded 8 mentions for Hilton Worldwide and 5 mentions for Choice Hotels International. Hilton Worldwide's average media sentiment score of 1.03 beat Choice Hotels International's score of 0.63 indicating that Hilton Worldwide is being referred to more favorably in the media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Hilton Worldwide
4 Very Positive mention(s)
1 Positive mention(s)
2 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive
Choice Hotels International
3 Very Positive mention(s)
0 Positive mention(s)
1 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive

Hilton Worldwide presently has a consensus target price of $349.45, suggesting a potential upside of 0.10%. Choice Hotels International has a consensus target price of $111.67, suggesting a potential downside of 2.99%. Given Hilton Worldwide's stronger consensus rating and higher possible upside, analysts plainly believe Hilton Worldwide is more favorable than Choice Hotels International.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Hilton Worldwide
0 Sell rating(s)
9 Hold rating(s)
14 Buy rating(s)
0 Strong Buy rating(s)
2.61
Choice Hotels International
4 Sell rating(s)
8 Hold rating(s)
2 Buy rating(s)
0 Strong Buy rating(s)
1.86

Hilton Worldwide has higher revenue and earnings than Choice Hotels International. Choice Hotels International is trading at a lower price-to-earnings ratio than Hilton Worldwide, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Hilton Worldwide$12.04B6.60$1.46B$6.5553.30
Choice Hotels International$1.60B3.28$369.95M$7.4215.51

Hilton Worldwide pays an annual dividend of $0.60 per share and has a dividend yield of 0.2%. Choice Hotels International pays an annual dividend of $1.15 per share and has a dividend yield of 1.0%. Hilton Worldwide pays out 9.2% of its earnings in the form of a dividend. Choice Hotels International pays out 15.5% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years.

95.9% of Hilton Worldwide shares are owned by institutional investors. Comparatively, 65.6% of Choice Hotels International shares are owned by institutional investors. 2.7% of Hilton Worldwide shares are owned by company insiders. Comparatively, 23.8% of Choice Hotels International shares are owned by company insiders. Strong institutional ownership is an indication that endowments, hedge funds and large money managers believe a company will outperform the market over the long term.

Hilton Worldwide has a beta of 1.04, indicating that its share price is 4% more volatile than the broader market. Comparatively, Choice Hotels International has a beta of 0.67, indicating that its share price is 33% less volatile than the broader market.

Summary

Hilton Worldwide beats Choice Hotels International on 13 of the 18 factors compared between the two stocks.

How does Choice Hotels International compare to Marriott Vacations Worldwide?

Choice Hotels International (NYSE:CHH) and Marriott Vacations Worldwide (NYSE:VAC) are both mid-cap consumer discretionary companies, but which is the superior stock? We will compare the two businesses based on the strength of their media sentiment, earnings, analyst recommendations, institutional ownership, dividends, risk, valuation and profitability.

Choice Hotels International presently has a consensus target price of $111.67, indicating a potential downside of 2.99%. Marriott Vacations Worldwide has a consensus target price of $83.70, indicating a potential downside of 14.78%. Given Choice Hotels International's higher possible upside, research analysts plainly believe Choice Hotels International is more favorable than Marriott Vacations Worldwide.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Choice Hotels International
4 Sell rating(s)
8 Hold rating(s)
2 Buy rating(s)
0 Strong Buy rating(s)
1.86
Marriott Vacations Worldwide
3 Sell rating(s)
2 Hold rating(s)
7 Buy rating(s)
0 Strong Buy rating(s)
2.33

Choice Hotels International pays an annual dividend of $1.15 per share and has a dividend yield of 1.0%. Marriott Vacations Worldwide pays an annual dividend of $3.20 per share and has a dividend yield of 3.3%. Choice Hotels International pays out 15.5% of its earnings in the form of a dividend. Marriott Vacations Worldwide pays out -31.7% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years. Marriott Vacations Worldwide has increased its dividend for 1 consecutive years. Marriott Vacations Worldwide is clearly the better dividend stock, given its higher yield and longer track record of dividend growth.

Choice Hotels International has a net margin of 21.55% compared to Marriott Vacations Worldwide's net margin of -6.72%. Choice Hotels International's return on equity of 281.98% beat Marriott Vacations Worldwide's return on equity.

Company Net Margins Return on Equity Return on Assets
Choice Hotels International21.55% 281.98% 10.90%
Marriott Vacations Worldwide -6.72%11.37%2.58%

In the previous week, Choice Hotels International had 4 more articles in the media than Marriott Vacations Worldwide. MarketBeat recorded 5 mentions for Choice Hotels International and 1 mentions for Marriott Vacations Worldwide. Choice Hotels International's average media sentiment score of 0.63 beat Marriott Vacations Worldwide's score of 0.00 indicating that Choice Hotels International is being referred to more favorably in the media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Choice Hotels International
3 Very Positive mention(s)
0 Positive mention(s)
1 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive
Marriott Vacations Worldwide
0 Very Positive mention(s)
0 Positive mention(s)
1 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Neutral

Choice Hotels International has higher earnings, but lower revenue than Marriott Vacations Worldwide. Marriott Vacations Worldwide is trading at a lower price-to-earnings ratio than Choice Hotels International, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Choice Hotels International$1.60B3.28$369.95M$7.4215.51
Marriott Vacations Worldwide$5.03B0.67-$308M-$10.09N/A

65.6% of Choice Hotels International shares are held by institutional investors. Comparatively, 89.5% of Marriott Vacations Worldwide shares are held by institutional investors. 23.8% of Choice Hotels International shares are held by insiders. Comparatively, 13.3% of Marriott Vacations Worldwide shares are held by insiders. Strong institutional ownership is an indication that large money managers, endowments and hedge funds believe a company is poised for long-term growth.

Choice Hotels International has a beta of 0.67, indicating that its stock price is 33% less volatile than the broader market. Comparatively, Marriott Vacations Worldwide has a beta of 1.25, indicating that its stock price is 25% more volatile than the broader market.

Summary

Choice Hotels International beats Marriott Vacations Worldwide on 11 of the 19 factors compared between the two stocks.

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New MarketBeat Followers Over Time

This chart shows the number of new MarketBeat users adding CHH and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period.
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Media Sentiment Over Time

This chart shows the average media sentiment of NYSE and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.
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CHH vs. The Competition

MetricChoice Hotels InternationalHOTELS & MOTELS IndustryDiscretionary SectorNYSE Exchange
Market Cap$5.23B$17.94B$7.32B$23.21B
Dividend Yield1.00%2.81%3.05%4.06%
P/E Ratio15.5116.9220.7031.61
Price / Sales3.283.004.07112.15
Price / Cash12.1815.5015.3824.44
Price / Book29.367.283.754.68
Net Income$369.95M$513.09M$246.38M$1.08B
7 Day Performance5.06%-0.63%-0.84%-0.82%
1 Month Performance3.19%0.24%2.35%1.07%
1 Year Performance-6.24%19.41%5.71%25.02%

Choice Hotels International Competitors List

CompanyMarketRankShare PriceAnalysts' Price Target1Y Price PerformanceMarket CapRevenueP/E RatioEmployee CountIndicator(s)
CHH
Choice Hotels International
2.3664 of 5 stars
$115.10
+0.1%
$111.67
-3.0%
-6.2%$5.23B$1.60B15.511,700
MAR
Marriott International
3.0123 of 5 stars
$400.63
-0.5%
$384.73
-4.0%
+52.3%$106.15B$26.19B42.04414,000
DRH
DiamondRock Hospitality
1.6336 of 5 stars
$11.94
+0.2%
$11.43
-4.3%
+61.4%$2.44B$1.12B47.7630
H
Hyatt Hotels
2.6666 of 5 stars
$198.86
-0.2%
$192.40
-3.3%
+53.1%$18.77B$7.10BN/A242,000
HLT
Hilton Worldwide
3.2563 of 5 stars
$346.96
+0.3%
$349.45
+0.7%
+40.5%$78.75B$12.04B52.97182,000

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This page (NYSE:CHH) was last updated on 6/21/2026 by MarketBeat.com Staff.
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