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Choice Hotels International (CHH) Competitors

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$109.22 +2.04 (+1.90%)
Closing price 08/19/2026 03:59 PM Eastern
Extended Trading
$109.45 +0.23 (+0.22%)
As of 07:10 AM Eastern
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CHH vs. MAR, H, HLT, VAC, and WH

Should you buy Choice Hotels International stock or one of its competitors? Choice Hotels International's main competitors and comparable companies include Marriott International (MAR), Hyatt Hotels (H), Hilton Worldwide (HLT), Marriott Vacations Worldwide (VAC), and Wyndham Hotels & Resorts (WH). Companies are selected based on similarities in market, industry, and size. These companies are all part of the "hotels, resorts & cruise lines" industry.

How does Choice Hotels International compare to Marriott International?

Choice Hotels International (NYSE:CHH) and Marriott International (NASDAQ:MAR) are both consumer discretionary companies, but which is the better investment? We will compare the two businesses based on the strength of their dividends, media sentiment, risk, analyst recommendations, institutional ownership, profitability, valuation and earnings.

65.6% of Choice Hotels International shares are owned by institutional investors. Comparatively, 70.7% of Marriott International shares are owned by institutional investors. 23.9% of Choice Hotels International shares are owned by insiders. Comparatively, 11.4% of Marriott International shares are owned by insiders. Strong institutional ownership is an indication that endowments, large money managers and hedge funds believe a company is poised for long-term growth.

Choice Hotels International has a net margin of 20.28% compared to Marriott International's net margin of 9.62%. Choice Hotels International's return on equity of 205.69% beat Marriott International's return on equity.

Company Net Margins Return on Equity Return on Assets
Choice Hotels International20.28% 205.69% 10.68%
Marriott International 9.62%-75.81%10.56%

Marriott International has higher revenue and earnings than Choice Hotels International. Choice Hotels International is trading at a lower price-to-earnings ratio than Marriott International, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Choice Hotels International$1.60B3.08$369.95M$7.0815.43
Marriott International$26.19B3.58$2.60B$9.6537.30

Choice Hotels International has a beta of 0.67, indicating that its stock price is 33% less volatile than the broader market. Comparatively, Marriott International has a beta of 1.1, indicating that its stock price is 10% more volatile than the broader market.

In the previous week, Marriott International had 20 more articles in the media than Choice Hotels International. MarketBeat recorded 26 mentions for Marriott International and 6 mentions for Choice Hotels International. Choice Hotels International's average media sentiment score of 1.19 beat Marriott International's score of 0.53 indicating that Choice Hotels International is being referred to more favorably in the media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Choice Hotels International
2 Very Positive mention(s)
1 Positive mention(s)
1 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive
Marriott International
7 Very Positive mention(s)
2 Positive mention(s)
5 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive

Choice Hotels International pays an annual dividend of $1.15 per share and has a dividend yield of 1.1%. Marriott International pays an annual dividend of $2.92 per share and has a dividend yield of 0.8%. Choice Hotels International pays out 16.2% of its earnings in the form of a dividend. Marriott International pays out 30.3% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years. Marriott International has raised its dividend for 3 consecutive years. Choice Hotels International is clearly the better dividend stock, given its higher yield and lower payout ratio.

Choice Hotels International presently has a consensus price target of $112.75, indicating a potential upside of 3.24%. Marriott International has a consensus price target of $386.65, indicating a potential upside of 7.42%. Given Marriott International's stronger consensus rating and higher probable upside, analysts plainly believe Marriott International is more favorable than Choice Hotels International.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Choice Hotels International
4 Sell rating(s)
8 Hold rating(s)
2 Buy rating(s)
0 Strong Buy rating(s)
1.86
Marriott International
0 Sell rating(s)
9 Hold rating(s)
10 Buy rating(s)
1 Strong Buy rating(s)
2.60

Summary

Marriott International beats Choice Hotels International on 13 of the 20 factors compared between the two stocks.

How does Choice Hotels International compare to Hyatt Hotels?

Choice Hotels International (NYSE:CHH) and Hyatt Hotels (NYSE:H) are both consumer discretionary companies, but which is the better business? We will contrast the two businesses based on the strength of their dividends, media sentiment, risk, earnings, institutional ownership, analyst recommendations, valuation and profitability.

Choice Hotels International pays an annual dividend of $1.15 per share and has a dividend yield of 1.1%. Hyatt Hotels pays an annual dividend of $0.60 per share and has a dividend yield of 0.3%. Choice Hotels International pays out 16.2% of its earnings in the form of a dividend. Hyatt Hotels pays out 73.2% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years. Hyatt Hotels has raised its dividend for 1 consecutive years. Choice Hotels International is clearly the better dividend stock, given its higher yield and lower payout ratio.

Choice Hotels International has a net margin of 20.28% compared to Hyatt Hotels' net margin of 1.10%. Choice Hotels International's return on equity of 205.69% beat Hyatt Hotels' return on equity.

Company Net Margins Return on Equity Return on Assets
Choice Hotels International20.28% 205.69% 10.68%
Hyatt Hotels 1.10%7.27%1.85%

Choice Hotels International has higher earnings, but lower revenue than Hyatt Hotels. Choice Hotels International is trading at a lower price-to-earnings ratio than Hyatt Hotels, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Choice Hotels International$1.60B3.08$369.95M$7.0815.43
Hyatt Hotels$7.10B2.43-$52M$0.82223.46

In the previous week, Hyatt Hotels had 8 more articles in the media than Choice Hotels International. MarketBeat recorded 14 mentions for Hyatt Hotels and 6 mentions for Choice Hotels International. Choice Hotels International's average media sentiment score of 1.19 beat Hyatt Hotels' score of 0.44 indicating that Choice Hotels International is being referred to more favorably in the media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Choice Hotels International
2 Very Positive mention(s)
1 Positive mention(s)
1 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive
Hyatt Hotels
3 Very Positive mention(s)
2 Positive mention(s)
5 Neutral mention(s)
2 Negative mention(s)
0 Very Negative mention(s)
Neutral

65.6% of Choice Hotels International shares are held by institutional investors. Comparatively, 73.5% of Hyatt Hotels shares are held by institutional investors. 23.9% of Choice Hotels International shares are held by company insiders. Comparatively, 23.6% of Hyatt Hotels shares are held by company insiders. Strong institutional ownership is an indication that large money managers, endowments and hedge funds believe a company is poised for long-term growth.

Choice Hotels International has a beta of 0.67, indicating that its stock price is 33% less volatile than the broader market. Comparatively, Hyatt Hotels has a beta of 1.33, indicating that its stock price is 33% more volatile than the broader market.

Choice Hotels International presently has a consensus price target of $112.75, suggesting a potential upside of 3.24%. Hyatt Hotels has a consensus price target of $196.64, suggesting a potential upside of 7.31%. Given Hyatt Hotels' stronger consensus rating and higher probable upside, analysts clearly believe Hyatt Hotels is more favorable than Choice Hotels International.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Choice Hotels International
4 Sell rating(s)
8 Hold rating(s)
2 Buy rating(s)
0 Strong Buy rating(s)
1.86
Hyatt Hotels
0 Sell rating(s)
6 Hold rating(s)
9 Buy rating(s)
0 Strong Buy rating(s)
2.60

Summary

Choice Hotels International beats Hyatt Hotels on 10 of the 19 factors compared between the two stocks.

How does Choice Hotels International compare to Hilton Worldwide?

Hilton Worldwide (NYSE:HLT) and Choice Hotels International (NYSE:CHH) are both consumer discretionary companies, but which is the better business? We will compare the two businesses based on the strength of their institutional ownership, analyst recommendations, valuation, profitability, risk, dividends, media sentiment and earnings.

Hilton Worldwide has higher revenue and earnings than Choice Hotels International. Choice Hotels International is trading at a lower price-to-earnings ratio than Hilton Worldwide, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Hilton Worldwide$12.04B6.26$1.46B$6.8149.15
Choice Hotels International$1.60B3.08$369.95M$7.0815.43

In the previous week, Hilton Worldwide had 18 more articles in the media than Choice Hotels International. MarketBeat recorded 24 mentions for Hilton Worldwide and 6 mentions for Choice Hotels International. Choice Hotels International's average media sentiment score of 1.19 beat Hilton Worldwide's score of 0.70 indicating that Choice Hotels International is being referred to more favorably in the news media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Hilton Worldwide
19 Very Positive mention(s)
0 Positive mention(s)
4 Neutral mention(s)
1 Negative mention(s)
0 Very Negative mention(s)
Positive
Choice Hotels International
2 Very Positive mention(s)
1 Positive mention(s)
1 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive

Hilton Worldwide pays an annual dividend of $0.60 per share and has a dividend yield of 0.2%. Choice Hotels International pays an annual dividend of $1.15 per share and has a dividend yield of 1.1%. Hilton Worldwide pays out 8.8% of its earnings in the form of a dividend. Choice Hotels International pays out 16.2% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years.

Hilton Worldwide has a beta of 1.05, suggesting that its share price is 5% more volatile than the broader market. Comparatively, Choice Hotels International has a beta of 0.67, suggesting that its share price is 33% less volatile than the broader market.

Hilton Worldwide currently has a consensus target price of $353.82, indicating a potential upside of 5.70%. Choice Hotels International has a consensus target price of $112.75, indicating a potential upside of 3.24%. Given Hilton Worldwide's stronger consensus rating and higher probable upside, equities research analysts plainly believe Hilton Worldwide is more favorable than Choice Hotels International.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Hilton Worldwide
0 Sell rating(s)
7 Hold rating(s)
16 Buy rating(s)
1 Strong Buy rating(s)
2.75
Choice Hotels International
4 Sell rating(s)
8 Hold rating(s)
2 Buy rating(s)
0 Strong Buy rating(s)
1.86

95.9% of Hilton Worldwide shares are held by institutional investors. Comparatively, 65.6% of Choice Hotels International shares are held by institutional investors. 2.7% of Hilton Worldwide shares are held by insiders. Comparatively, 23.9% of Choice Hotels International shares are held by insiders. Strong institutional ownership is an indication that large money managers, endowments and hedge funds believe a company is poised for long-term growth.

Choice Hotels International has a net margin of 20.28% compared to Hilton Worldwide's net margin of 12.69%. Choice Hotels International's return on equity of 205.69% beat Hilton Worldwide's return on equity.

Company Net Margins Return on Equity Return on Assets
Hilton Worldwide12.69% -35.24% 11.84%
Choice Hotels International 20.28%205.69%10.68%

Summary

Hilton Worldwide beats Choice Hotels International on 13 of the 19 factors compared between the two stocks.

How does Choice Hotels International compare to Marriott Vacations Worldwide?

Marriott Vacations Worldwide (NYSE:VAC) and Choice Hotels International (NYSE:CHH) are both mid-cap consumer discretionary companies, but which is the better investment? We will compare the two businesses based on the strength of their risk, valuation, institutional ownership, analyst recommendations, earnings, profitability, media sentiment and dividends.

Marriott Vacations Worldwide pays an annual dividend of $3.20 per share and has a dividend yield of 2.8%. Choice Hotels International pays an annual dividend of $1.15 per share and has a dividend yield of 1.1%. Marriott Vacations Worldwide pays out -32.9% of its earnings in the form of a dividend. Choice Hotels International pays out 16.2% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years. Marriott Vacations Worldwide has raised its dividend for 1 consecutive years. Marriott Vacations Worldwide is clearly the better dividend stock, given its higher yield and longer track record of dividend growth.

Choice Hotels International has lower revenue, but higher earnings than Marriott Vacations Worldwide. Marriott Vacations Worldwide is trading at a lower price-to-earnings ratio than Choice Hotels International, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Marriott Vacations Worldwide$5.03B0.79-$308M-$9.74N/A
Choice Hotels International$1.60B3.08$369.95M$7.0815.43

Choice Hotels International has a net margin of 20.28% compared to Marriott Vacations Worldwide's net margin of -6.47%. Choice Hotels International's return on equity of 205.69% beat Marriott Vacations Worldwide's return on equity.

Company Net Margins Return on Equity Return on Assets
Marriott Vacations Worldwide-6.47% 12.27% 2.68%
Choice Hotels International 20.28%205.69%10.68%

Marriott Vacations Worldwide has a beta of 1.23, suggesting that its share price is 23% more volatile than the broader market. Comparatively, Choice Hotels International has a beta of 0.67, suggesting that its share price is 33% less volatile than the broader market.

In the previous week, Marriott Vacations Worldwide had 6 more articles in the media than Choice Hotels International. MarketBeat recorded 12 mentions for Marriott Vacations Worldwide and 6 mentions for Choice Hotels International. Choice Hotels International's average media sentiment score of 1.19 beat Marriott Vacations Worldwide's score of 0.87 indicating that Choice Hotels International is being referred to more favorably in the news media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Marriott Vacations Worldwide
5 Very Positive mention(s)
1 Positive mention(s)
4 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive
Choice Hotels International
2 Very Positive mention(s)
1 Positive mention(s)
1 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive

Marriott Vacations Worldwide presently has a consensus target price of $101.45, suggesting a potential downside of 12.32%. Choice Hotels International has a consensus target price of $112.75, suggesting a potential upside of 3.24%. Given Choice Hotels International's higher possible upside, analysts clearly believe Choice Hotels International is more favorable than Marriott Vacations Worldwide.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Marriott Vacations Worldwide
3 Sell rating(s)
2 Hold rating(s)
7 Buy rating(s)
1 Strong Buy rating(s)
2.46
Choice Hotels International
4 Sell rating(s)
8 Hold rating(s)
2 Buy rating(s)
0 Strong Buy rating(s)
1.86

89.5% of Marriott Vacations Worldwide shares are held by institutional investors. Comparatively, 65.6% of Choice Hotels International shares are held by institutional investors. 13.3% of Marriott Vacations Worldwide shares are held by company insiders. Comparatively, 23.9% of Choice Hotels International shares are held by company insiders. Strong institutional ownership is an indication that hedge funds, large money managers and endowments believe a stock is poised for long-term growth.

Summary

Marriott Vacations Worldwide and Choice Hotels International tied by winning 10 of the 20 factors compared between the two stocks.

How does Choice Hotels International compare to Wyndham Hotels & Resorts?

Wyndham Hotels & Resorts (NYSE:WH) and Choice Hotels International (NYSE:CHH) are both mid-cap consumer discretionary companies, but which is the better investment? We will contrast the two businesses based on the strength of their risk, profitability, valuation, analyst recommendations, dividends, media sentiment, earnings and institutional ownership.

Choice Hotels International has higher revenue and earnings than Wyndham Hotels & Resorts. Choice Hotels International is trading at a lower price-to-earnings ratio than Wyndham Hotels & Resorts, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Wyndham Hotels & Resorts$1.43B3.94$193M$2.7227.88
Choice Hotels International$1.60B3.08$369.95M$7.0815.43

Wyndham Hotels & Resorts pays an annual dividend of $1.72 per share and has a dividend yield of 2.3%. Choice Hotels International pays an annual dividend of $1.15 per share and has a dividend yield of 1.1%. Wyndham Hotels & Resorts pays out 63.2% of its earnings in the form of a dividend. Choice Hotels International pays out 16.2% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years. Wyndham Hotels & Resorts has increased its dividend for 5 consecutive years. Wyndham Hotels & Resorts is clearly the better dividend stock, given its higher yield and longer track record of dividend growth.

Choice Hotels International has a net margin of 20.28% compared to Wyndham Hotels & Resorts' net margin of 14.67%. Choice Hotels International's return on equity of 205.69% beat Wyndham Hotels & Resorts' return on equity.

Company Net Margins Return on Equity Return on Assets
Wyndham Hotels & Resorts14.67% 74.22% 8.58%
Choice Hotels International 20.28%205.69%10.68%

Wyndham Hotels & Resorts has a beta of 0.63, suggesting that its share price is 37% less volatile than the broader market. Comparatively, Choice Hotels International has a beta of 0.67, suggesting that its share price is 33% less volatile than the broader market.

93.5% of Wyndham Hotels & Resorts shares are held by institutional investors. Comparatively, 65.6% of Choice Hotels International shares are held by institutional investors. 2.3% of Wyndham Hotels & Resorts shares are held by insiders. Comparatively, 23.9% of Choice Hotels International shares are held by insiders. Strong institutional ownership is an indication that endowments, hedge funds and large money managers believe a stock will outperform the market over the long term.

In the previous week, Wyndham Hotels & Resorts had 10 more articles in the media than Choice Hotels International. MarketBeat recorded 16 mentions for Wyndham Hotels & Resorts and 6 mentions for Choice Hotels International. Choice Hotels International's average media sentiment score of 1.19 beat Wyndham Hotels & Resorts' score of 0.64 indicating that Choice Hotels International is being referred to more favorably in the news media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Wyndham Hotels & Resorts
7 Very Positive mention(s)
1 Positive mention(s)
3 Neutral mention(s)
2 Negative mention(s)
0 Very Negative mention(s)
Positive
Choice Hotels International
2 Very Positive mention(s)
1 Positive mention(s)
1 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive

Wyndham Hotels & Resorts presently has a consensus target price of $95.91, indicating a potential upside of 26.46%. Choice Hotels International has a consensus target price of $112.75, indicating a potential upside of 3.24%. Given Wyndham Hotels & Resorts' stronger consensus rating and higher probable upside, equities analysts plainly believe Wyndham Hotels & Resorts is more favorable than Choice Hotels International.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Wyndham Hotels & Resorts
0 Sell rating(s)
5 Hold rating(s)
8 Buy rating(s)
0 Strong Buy rating(s)
2.62
Choice Hotels International
4 Sell rating(s)
8 Hold rating(s)
2 Buy rating(s)
0 Strong Buy rating(s)
1.86

Summary

Choice Hotels International beats Wyndham Hotels & Resorts on 10 of the 19 factors compared between the two stocks.

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New MarketBeat Followers Over Time

This chart shows the number of new MarketBeat users adding CHH and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period.
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Media Sentiment Over Time

This chart shows the average media sentiment of NYSE and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.
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CHH vs. The Competition

MetricChoice Hotels InternationalHotels, Restaurants & Leisure IndustryConsumer Discretionary SectorNYSE Exchange
Market Cap$4.82B$8.17B$13.01B$24.18B
Dividend Yield1.07%3.74%54.44%3.73%
P/E Ratio15.4322.9946.9430.14
Price / Sales3.08321.2389.0319.97
Price / Cash11.3522.1526.1831.97
Price / Book34.564.934.016.84
Net Income$369.95M$260.60M$446.21M$1.07B
7 Day Performance4.67%1.02%-0.25%-0.57%
1 Month Performance-0.94%1.30%1.29%2.97%
1 Year Performance-8.32%-2.70%0.16%18.26%

Choice Hotels International Competitors List

CompanyMarketRankShare PriceAnalysts' Price Target1Y Price PerformanceMarket CapRevenueP/E RatioEmployee CountIndicator(s)
CHH
Choice Hotels International
3.5918 of 5 stars
$109.22
+1.9%
$112.75
+3.2%
-10.2%$4.82B$1.60B15.431,700
MAR
Marriott International
4.4969 of 5 stars
$348.44
-1.5%
$386.65
+11.0%
+34.9%$92.29B$26.19B36.11414,000
H
Hyatt Hotels
3.3664 of 5 stars
$169.97
-4.4%
$196.93
+15.9%
+31.0%$16.75B$7.10B207.28242,000
HLT
Hilton Worldwide
4.0508 of 5 stars
$311.04
-2.1%
$353.05
+13.5%
+23.3%$71.48B$12.04B45.67182,000
VAC
Marriott Vacations Worldwide
2.2525 of 5 stars
$113.32
-8.2%
$97.80
-13.7%
+53.7%$4.25B$5.03BN/A21,100

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This page (NYSE:CHH) was last updated on 8/20/2026 by MarketBeat.com Staff.
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