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Marriott Vacations Worldwide (VAC) Competitors

Marriott Vacations Worldwide logo
$110.15 -1.29 (-1.16%)
As of 08/28/2026 03:58 PM Eastern

VAC vs. MAR, H, HGV, PRKS, and RLJ

Should you buy Marriott Vacations Worldwide stock or one of its competitors? Marriott Vacations Worldwide's main competitors and comparable companies include Marriott International (MAR), Hyatt Hotels (H), Hilton Grand Vacations (HGV), United Parks & Resorts (PRKS), and RLJ Lodging Trust (RLJ). Companies are selected based on similarities in market, industry, and size.

How does Marriott Vacations Worldwide compare to Marriott International?

Marriott International (NASDAQ:MAR) and Marriott Vacations Worldwide (NYSE:VAC) are both consumer discretionary companies, but which is the superior stock? We will contrast the two companies based on the strength of their media sentiment, institutional ownership, dividends, analyst recommendations, profitability, risk, valuation and earnings.

Marriott International pays an annual dividend of $2.92 per share and has a dividend yield of 0.8%. Marriott Vacations Worldwide pays an annual dividend of $3.20 per share and has a dividend yield of 2.9%. Marriott International pays out 30.3% of its earnings in the form of a dividend. Marriott Vacations Worldwide pays out -32.9% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years. Marriott International has increased its dividend for 3 consecutive years and Marriott Vacations Worldwide has increased its dividend for 1 consecutive years. Marriott Vacations Worldwide is clearly the better dividend stock, given its higher yield and lower payout ratio.

Marriott International currently has a consensus price target of $385.65, indicating a potential upside of 9.85%. Marriott Vacations Worldwide has a consensus price target of $101.45, indicating a potential downside of 7.89%. Given Marriott International's stronger consensus rating and higher probable upside, equities research analysts plainly believe Marriott International is more favorable than Marriott Vacations Worldwide.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Marriott International
0 Sell rating(s)
9 Hold rating(s)
11 Buy rating(s)
1 Strong Buy rating(s)
2.62
Marriott Vacations Worldwide
3 Sell rating(s)
2 Hold rating(s)
7 Buy rating(s)
1 Strong Buy rating(s)
2.46

In the previous week, Marriott International had 13 more articles in the media than Marriott Vacations Worldwide. MarketBeat recorded 36 mentions for Marriott International and 23 mentions for Marriott Vacations Worldwide. Marriott Vacations Worldwide's average media sentiment score of 1.17 beat Marriott International's score of 1.11 indicating that Marriott Vacations Worldwide is being referred to more favorably in the news media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Marriott International
26 Very Positive mention(s)
1 Positive mention(s)
7 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive
Marriott Vacations Worldwide
10 Very Positive mention(s)
0 Positive mention(s)
2 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive

Marriott International has a beta of 1.1, suggesting that its stock price is 10% more volatile than the broader market. Comparatively, Marriott Vacations Worldwide has a beta of 1.23, suggesting that its stock price is 23% more volatile than the broader market.

70.7% of Marriott International shares are held by institutional investors. Comparatively, 89.5% of Marriott Vacations Worldwide shares are held by institutional investors. 11.4% of Marriott International shares are held by company insiders. Comparatively, 13.3% of Marriott Vacations Worldwide shares are held by company insiders. Strong institutional ownership is an indication that endowments, hedge funds and large money managers believe a stock is poised for long-term growth.

Marriott International has a net margin of 9.62% compared to Marriott Vacations Worldwide's net margin of -6.47%. Marriott Vacations Worldwide's return on equity of 12.27% beat Marriott International's return on equity.

Company Net Margins Return on Equity Return on Assets
Marriott International9.62% -75.81% 10.56%
Marriott Vacations Worldwide -6.47%12.27%2.68%

Marriott International has higher revenue and earnings than Marriott Vacations Worldwide. Marriott Vacations Worldwide is trading at a lower price-to-earnings ratio than Marriott International, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Marriott International$26.90B3.40$2.60B$9.6536.38
Marriott Vacations Worldwide$5.03B0.75-$308M-$9.74N/A

Summary

Marriott International beats Marriott Vacations Worldwide on 12 of the 19 factors compared between the two stocks.

How does Marriott Vacations Worldwide compare to Hyatt Hotels?

Marriott Vacations Worldwide (NYSE:VAC) and Hyatt Hotels (NYSE:H) are both consumer discretionary companies, but which is the better business? We will contrast the two companies based on the strength of their profitability, dividends, institutional ownership, valuation, earnings, media sentiment, analyst recommendations and risk.

89.5% of Marriott Vacations Worldwide shares are held by institutional investors. Comparatively, 73.5% of Hyatt Hotels shares are held by institutional investors. 13.3% of Marriott Vacations Worldwide shares are held by insiders. Comparatively, 23.6% of Hyatt Hotels shares are held by insiders. Strong institutional ownership is an indication that endowments, large money managers and hedge funds believe a company will outperform the market over the long term.

In the previous week, Marriott Vacations Worldwide had 10 more articles in the media than Hyatt Hotels. MarketBeat recorded 23 mentions for Marriott Vacations Worldwide and 13 mentions for Hyatt Hotels. Marriott Vacations Worldwide's average media sentiment score of 1.17 beat Hyatt Hotels' score of 1.05 indicating that Marriott Vacations Worldwide is being referred to more favorably in the media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Marriott Vacations Worldwide
10 Very Positive mention(s)
0 Positive mention(s)
2 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive
Hyatt Hotels
9 Very Positive mention(s)
1 Positive mention(s)
3 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive

Marriott Vacations Worldwide presently has a consensus price target of $101.45, indicating a potential downside of 7.89%. Hyatt Hotels has a consensus price target of $196.64, indicating a potential upside of 14.25%. Given Hyatt Hotels' stronger consensus rating and higher possible upside, analysts plainly believe Hyatt Hotels is more favorable than Marriott Vacations Worldwide.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Marriott Vacations Worldwide
3 Sell rating(s)
2 Hold rating(s)
7 Buy rating(s)
1 Strong Buy rating(s)
2.46
Hyatt Hotels
0 Sell rating(s)
6 Hold rating(s)
9 Buy rating(s)
0 Strong Buy rating(s)
2.60

Hyatt Hotels has higher revenue and earnings than Marriott Vacations Worldwide. Marriott Vacations Worldwide is trading at a lower price-to-earnings ratio than Hyatt Hotels, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Marriott Vacations Worldwide$5.03B0.75-$308M-$9.74N/A
Hyatt Hotels$7.15B2.27-$52M$0.82209.89

Marriott Vacations Worldwide pays an annual dividend of $3.20 per share and has a dividend yield of 2.9%. Hyatt Hotels pays an annual dividend of $0.60 per share and has a dividend yield of 0.3%. Marriott Vacations Worldwide pays out -32.9% of its earnings in the form of a dividend. Hyatt Hotels pays out 73.2% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years. Marriott Vacations Worldwide has increased its dividend for 1 consecutive years and Hyatt Hotels has increased its dividend for 1 consecutive years. Marriott Vacations Worldwide is clearly the better dividend stock, given its higher yield and lower payout ratio.

Marriott Vacations Worldwide has a beta of 1.23, meaning that its share price is 23% more volatile than the broader market. Comparatively, Hyatt Hotels has a beta of 1.33, meaning that its share price is 33% more volatile than the broader market.

Hyatt Hotels has a net margin of 1.10% compared to Marriott Vacations Worldwide's net margin of -6.47%. Marriott Vacations Worldwide's return on equity of 12.27% beat Hyatt Hotels' return on equity.

Company Net Margins Return on Equity Return on Assets
Marriott Vacations Worldwide-6.47% 12.27% 2.68%
Hyatt Hotels 1.10%7.27%1.85%

Summary

Hyatt Hotels beats Marriott Vacations Worldwide on 11 of the 19 factors compared between the two stocks.

How does Marriott Vacations Worldwide compare to Hilton Grand Vacations?

Marriott Vacations Worldwide (NYSE:VAC) and Hilton Grand Vacations (NYSE:HGV) are both mid-cap consumer discretionary companies, but which is the superior stock? We will compare the two companies based on the strength of their earnings, valuation, dividends, media sentiment, profitability, institutional ownership, analyst recommendations and risk.

Marriott Vacations Worldwide presently has a consensus target price of $101.45, suggesting a potential downside of 7.89%. Hilton Grand Vacations has a consensus target price of $54.89, suggesting a potential upside of 25.29%. Given Hilton Grand Vacations' higher probable upside, analysts clearly believe Hilton Grand Vacations is more favorable than Marriott Vacations Worldwide.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Marriott Vacations Worldwide
3 Sell rating(s)
2 Hold rating(s)
7 Buy rating(s)
1 Strong Buy rating(s)
2.46
Hilton Grand Vacations
0 Sell rating(s)
8 Hold rating(s)
3 Buy rating(s)
0 Strong Buy rating(s)
2.27

In the previous week, Marriott Vacations Worldwide had 12 more articles in the media than Hilton Grand Vacations. MarketBeat recorded 23 mentions for Marriott Vacations Worldwide and 11 mentions for Hilton Grand Vacations. Hilton Grand Vacations' average media sentiment score of 1.69 beat Marriott Vacations Worldwide's score of 1.17 indicating that Hilton Grand Vacations is being referred to more favorably in the news media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Marriott Vacations Worldwide
10 Very Positive mention(s)
0 Positive mention(s)
2 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive
Hilton Grand Vacations
10 Very Positive mention(s)
1 Positive mention(s)
0 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Very Positive

89.5% of Marriott Vacations Worldwide shares are held by institutional investors. Comparatively, 97.2% of Hilton Grand Vacations shares are held by institutional investors. 13.3% of Marriott Vacations Worldwide shares are held by insiders. Comparatively, 3.1% of Hilton Grand Vacations shares are held by insiders. Strong institutional ownership is an indication that large money managers, hedge funds and endowments believe a company is poised for long-term growth.

Marriott Vacations Worldwide has a beta of 1.23, indicating that its share price is 23% more volatile than the broader market. Comparatively, Hilton Grand Vacations has a beta of 1.53, indicating that its share price is 53% more volatile than the broader market.

Hilton Grand Vacations has higher revenue and earnings than Marriott Vacations Worldwide. Marriott Vacations Worldwide is trading at a lower price-to-earnings ratio than Hilton Grand Vacations, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Marriott Vacations Worldwide$5.03B0.75-$308M-$9.74N/A
Hilton Grand Vacations$5.05B0.67$81M$1.7724.75

Hilton Grand Vacations has a net margin of 2.86% compared to Marriott Vacations Worldwide's net margin of -6.47%. Hilton Grand Vacations' return on equity of 20.40% beat Marriott Vacations Worldwide's return on equity.

Company Net Margins Return on Equity Return on Assets
Marriott Vacations Worldwide-6.47% 12.27% 2.68%
Hilton Grand Vacations 2.86%20.40%2.41%

Summary

Hilton Grand Vacations beats Marriott Vacations Worldwide on 10 of the 17 factors compared between the two stocks.

How does Marriott Vacations Worldwide compare to United Parks & Resorts?

United Parks & Resorts (NYSE:PRKS) and Marriott Vacations Worldwide (NYSE:VAC) are both consumer discretionary companies, but which is the better investment? We will compare the two companies based on the strength of their dividends, media sentiment, risk, institutional ownership, analyst recommendations, earnings, valuation and profitability.

United Parks & Resorts currently has a consensus target price of $47.30, indicating a potential upside of 11.37%. Marriott Vacations Worldwide has a consensus target price of $101.45, indicating a potential downside of 7.89%. Given United Parks & Resorts' higher probable upside, equities analysts plainly believe United Parks & Resorts is more favorable than Marriott Vacations Worldwide.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
United Parks & Resorts
1 Sell rating(s)
9 Hold rating(s)
4 Buy rating(s)
0 Strong Buy rating(s)
2.21
Marriott Vacations Worldwide
3 Sell rating(s)
2 Hold rating(s)
7 Buy rating(s)
1 Strong Buy rating(s)
2.46

89.5% of Marriott Vacations Worldwide shares are held by institutional investors. 1.7% of United Parks & Resorts shares are held by company insiders. Comparatively, 13.3% of Marriott Vacations Worldwide shares are held by company insiders. Strong institutional ownership is an indication that endowments, large money managers and hedge funds believe a stock is poised for long-term growth.

In the previous week, Marriott Vacations Worldwide had 19 more articles in the media than United Parks & Resorts. MarketBeat recorded 23 mentions for Marriott Vacations Worldwide and 4 mentions for United Parks & Resorts. United Parks & Resorts' average media sentiment score of 1.84 beat Marriott Vacations Worldwide's score of 1.17 indicating that United Parks & Resorts is being referred to more favorably in the media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
United Parks & Resorts
4 Very Positive mention(s)
0 Positive mention(s)
0 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Very Positive
Marriott Vacations Worldwide
10 Very Positive mention(s)
0 Positive mention(s)
2 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive

United Parks & Resorts has a net margin of 8.11% compared to Marriott Vacations Worldwide's net margin of -6.47%. Marriott Vacations Worldwide's return on equity of 12.27% beat United Parks & Resorts' return on equity.

Company Net Margins Return on Equity Return on Assets
United Parks & Resorts8.11% -27.85% 5.04%
Marriott Vacations Worldwide -6.47%12.27%2.68%

United Parks & Resorts has a beta of 1.16, meaning that its share price is 16% more volatile than the broader market. Comparatively, Marriott Vacations Worldwide has a beta of 1.23, meaning that its share price is 23% more volatile than the broader market.

United Parks & Resorts has higher earnings, but lower revenue than Marriott Vacations Worldwide. Marriott Vacations Worldwide is trading at a lower price-to-earnings ratio than United Parks & Resorts, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
United Parks & Resorts$1.66B1.16$168.35M$2.5416.72
Marriott Vacations Worldwide$5.03B0.75-$308M-$9.74N/A

Summary

Marriott Vacations Worldwide beats United Parks & Resorts on 9 of the 17 factors compared between the two stocks.

How does Marriott Vacations Worldwide compare to RLJ Lodging Trust?

RLJ Lodging Trust (NYSE:RLJ) and Marriott Vacations Worldwide (NYSE:VAC) are related companies, but which is the superior business? We will contrast the two businesses based on the strength of their dividends, earnings, profitability, institutional ownership, media sentiment, analyst recommendations, valuation and risk.

In the previous week, Marriott Vacations Worldwide had 17 more articles in the media than RLJ Lodging Trust. MarketBeat recorded 23 mentions for Marriott Vacations Worldwide and 6 mentions for RLJ Lodging Trust. RLJ Lodging Trust's average media sentiment score of 1.81 beat Marriott Vacations Worldwide's score of 1.17 indicating that RLJ Lodging Trust is being referred to more favorably in the media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
RLJ Lodging Trust
6 Very Positive mention(s)
0 Positive mention(s)
0 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Very Positive
Marriott Vacations Worldwide
10 Very Positive mention(s)
0 Positive mention(s)
2 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive

RLJ Lodging Trust has a beta of 1.09, meaning that its share price is 9% more volatile than the broader market. Comparatively, Marriott Vacations Worldwide has a beta of 1.23, meaning that its share price is 23% more volatile than the broader market.

92.4% of RLJ Lodging Trust shares are owned by institutional investors. Comparatively, 89.5% of Marriott Vacations Worldwide shares are owned by institutional investors. 3.7% of RLJ Lodging Trust shares are owned by insiders. Comparatively, 13.3% of Marriott Vacations Worldwide shares are owned by insiders. Strong institutional ownership is an indication that hedge funds, endowments and large money managers believe a stock will outperform the market over the long term.

RLJ Lodging Trust has higher earnings, but lower revenue than Marriott Vacations Worldwide.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
RLJ Lodging Trust$1.35B1.29$28.51MN/AN/A
Marriott Vacations Worldwide$5.03B0.75-$308M-$9.74N/A

RLJ Lodging Trust has a net margin of 2.00% compared to Marriott Vacations Worldwide's net margin of -6.47%. Marriott Vacations Worldwide's return on equity of 12.27% beat RLJ Lodging Trust's return on equity.

Company Net Margins Return on Equity Return on Assets
RLJ Lodging Trust2.00% 1.52% 0.57%
Marriott Vacations Worldwide -6.47%12.27%2.68%

RLJ Lodging Trust presently has a consensus price target of $11.11, indicating a potential downside of 3.04%. Marriott Vacations Worldwide has a consensus price target of $101.45, indicating a potential downside of 7.89%. Given RLJ Lodging Trust's higher possible upside, equities analysts plainly believe RLJ Lodging Trust is more favorable than Marriott Vacations Worldwide.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
RLJ Lodging Trust
3 Sell rating(s)
5 Hold rating(s)
2 Buy rating(s)
0 Strong Buy rating(s)
1.90
Marriott Vacations Worldwide
3 Sell rating(s)
2 Hold rating(s)
7 Buy rating(s)
1 Strong Buy rating(s)
2.46

RLJ Lodging Trust pays an annual dividend of $0.60 per share and has a dividend yield of 5.2%. Marriott Vacations Worldwide pays an annual dividend of $3.20 per share and has a dividend yield of 2.9%. Marriott Vacations Worldwide pays out -32.9% of its earnings in the form of a dividend. RLJ Lodging Trust has raised its dividend for 3 consecutive years and Marriott Vacations Worldwide has raised its dividend for 1 consecutive years. RLJ Lodging Trust is clearly the better dividend stock, given its higher yield and longer track record of dividend growth.

Summary

Marriott Vacations Worldwide beats RLJ Lodging Trust on 10 of the 19 factors compared between the two stocks.

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New MarketBeat Followers Over Time

This chart shows the number of new MarketBeat users adding VAC and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period.
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Media Sentiment Over Time

This chart shows the average media sentiment of NYSE and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.
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VAC vs. The Competition

MetricMarriott Vacations WorldwideHotels, Restaurants & Leisure IndustryConsumer Discretionary SectorNYSE Exchange
Market Cap$3.79B$8.19B$13.16B$24.17B
Dividend Yield2.91%3.75%57.00%3.71%
P/E Ratio-11.3123.0247.0129.99
Price / Sales0.75319.3987.8115.29
Price / Cash8.4922.1729.0132.24
Price / Book1.844.795.997.67
Net Income-$308M$260.60M$445.85M$1.07B
7 Day Performance-1.82%-1.47%-0.92%-0.32%
1 Month Performance12.57%0.59%-0.29%1.84%
1 Year Performance41.13%-4.31%-2.22%13.37%

Marriott Vacations Worldwide Competitors List

CompanyMarketRankShare PriceAnalysts' Price Target1Y Price PerformanceMarket CapRevenueP/E RatioEmployee CountIndicator(s)
VAC
Marriott Vacations Worldwide
2.4938 of 5 stars
$110.15
-1.2%
$101.45
-7.9%
+41.1%$3.79B$5.03BN/A21,100
MAR
Marriott International
4.2488 of 5 stars
$358.81
-0.4%
$385.65
+7.5%
+31.1%$93.72B$26.19B37.24414,000
H
Hyatt Hotels
3.9856 of 5 stars
$180.14
+0.0%
$196.64
+9.2%
+19.4%$16.99B$7.10B219.91242,000
HGV
Hilton Grand Vacations
4.739 of 5 stars
$44.67
-1.5%
$54.89
+22.9%
-7.8%$3.48B$5.05B25.2922,300
PRKS
United Parks & Resorts
3.2989 of 5 stars
$44.49
-0.6%
$47.30
+6.3%
-19.1%$2.02B$1.65B17.5516,200

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This page (NYSE:VAC) was last updated on 8/30/2026 by MarketBeat.com Staff.
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