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Marriott Vacations Worldwide (VAC) Competitors

Marriott Vacations Worldwide logo
$105.18 +0.97 (+0.93%)
Closing price 10/9/2026 03:59 PM Eastern
Extended Trading
$105.28 +0.10 (+0.10%)
As of 10/9/2026 07:30 PM Eastern
Extended trading is trading that happens on electronic markets outside of regular trading hours. This is a fair market value extended hours price provided by Massive. Learn more.

VAC vs. MAR, H, HGV, TNL, and HTHT

Should you buy Marriott Vacations Worldwide stock or one of its competitors? Marriott Vacations Worldwide's main competitors and comparable companies include Marriott International (MAR), Hyatt Hotels (H), Hilton Grand Vacations (HGV), Travel + Leisure (TNL), and H World Group (HTHT). Companies are selected based on similarities in market, industry, and size. These companies are all part of the "hotels, resorts & cruise lines" industry.

How does Marriott Vacations Worldwide compare to Marriott International?

Marriott Vacations Worldwide (NYSE:VAC) and Marriott International (NASDAQ:MAR) are both consumer discretionary companies, but which is the superior investment? We will compare the two companies based on the strength of their risk, analyst recommendations, earnings, valuation, profitability, dividends, media sentiment and institutional ownership.

Marriott International has higher revenue and earnings than Marriott Vacations Worldwide. Marriott Vacations Worldwide is trading at a lower price-to-earnings ratio than Marriott International, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Marriott Vacations Worldwide$5.16B0.70-$308M-$9.74N/A
Marriott International$26.19B3.64$2.60B$9.6537.92

Marriott Vacations Worldwide currently has a consensus target price of $107.83, indicating a potential upside of 2.52%. Marriott International has a consensus target price of $379.82, indicating a potential upside of 3.81%. Given Marriott International's stronger consensus rating and higher possible upside, analysts clearly believe Marriott International is more favorable than Marriott Vacations Worldwide.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Marriott Vacations Worldwide
2 Sell rating(s)
3 Hold rating(s)
8 Buy rating(s)
1 Strong Buy rating(s)
2.57
Marriott International
1 Sell rating(s)
11 Hold rating(s)
12 Buy rating(s)
2 Strong Buy rating(s)
2.58

Marriott International has a net margin of 9.62% compared to Marriott Vacations Worldwide's net margin of -6.47%. Marriott Vacations Worldwide's return on equity of 12.27% beat Marriott International's return on equity.

Company Net Margins Return on Equity Return on Assets
Marriott Vacations Worldwide-6.47% 12.27% 2.68%
Marriott International 9.62%-75.81%10.56%

89.5% of Marriott Vacations Worldwide shares are owned by institutional investors. Comparatively, 70.7% of Marriott International shares are owned by institutional investors. 13.3% of Marriott Vacations Worldwide shares are owned by insiders. Comparatively, 11.4% of Marriott International shares are owned by insiders. Strong institutional ownership is an indication that hedge funds, large money managers and endowments believe a company will outperform the market over the long term.

In the previous week, Marriott International had 10 more articles in the media than Marriott Vacations Worldwide. MarketBeat recorded 16 mentions for Marriott International and 6 mentions for Marriott Vacations Worldwide. Marriott Vacations Worldwide's average media sentiment score of 0.53 beat Marriott International's score of 0.43 indicating that Marriott Vacations Worldwide is being referred to more favorably in the media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Marriott Vacations Worldwide
1 Very Positive mention(s)
2 Positive mention(s)
2 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive
Marriott International
4 Very Positive mention(s)
4 Positive mention(s)
7 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Neutral

Marriott Vacations Worldwide has a beta of 1.3, suggesting that its stock price is 30% more volatile than the broader market. Comparatively, Marriott International has a beta of 1.17, suggesting that its stock price is 17% more volatile than the broader market.

Marriott Vacations Worldwide pays an annual dividend of $3.20 per share and has a dividend yield of 3.0%. Marriott International pays an annual dividend of $2.92 per share and has a dividend yield of 0.8%. Marriott Vacations Worldwide pays out -32.9% of its earnings in the form of a dividend. Marriott International pays out 30.3% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years. Marriott Vacations Worldwide has increased its dividend for 1 consecutive years and Marriott International has increased its dividend for 3 consecutive years. Marriott Vacations Worldwide is clearly the better dividend stock, given its higher yield and lower payout ratio.

Summary

Marriott International beats Marriott Vacations Worldwide on 13 of the 20 factors compared between the two stocks.

How does Marriott Vacations Worldwide compare to Hyatt Hotels?

Hyatt Hotels (NYSE:H) and Marriott Vacations Worldwide (NYSE:VAC) are both consumer discretionary companies, but which is the superior investment? We will contrast the two companies based on the strength of their valuation, media sentiment, earnings, analyst recommendations, institutional ownership, risk, profitability and dividends.

73.5% of Hyatt Hotels shares are owned by institutional investors. Comparatively, 89.5% of Marriott Vacations Worldwide shares are owned by institutional investors. 23.6% of Hyatt Hotels shares are owned by insiders. Comparatively, 13.3% of Marriott Vacations Worldwide shares are owned by insiders. Strong institutional ownership is an indication that large money managers, hedge funds and endowments believe a stock is poised for long-term growth.

Hyatt Hotels presently has a consensus target price of $197.87, indicating a potential upside of 22.23%. Marriott Vacations Worldwide has a consensus target price of $107.83, indicating a potential upside of 2.52%. Given Hyatt Hotels' stronger consensus rating and higher possible upside, equities analysts plainly believe Hyatt Hotels is more favorable than Marriott Vacations Worldwide.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Hyatt Hotels
0 Sell rating(s)
6 Hold rating(s)
10 Buy rating(s)
0 Strong Buy rating(s)
2.63
Marriott Vacations Worldwide
2 Sell rating(s)
3 Hold rating(s)
8 Buy rating(s)
1 Strong Buy rating(s)
2.57

Hyatt Hotels has a net margin of 1.10% compared to Marriott Vacations Worldwide's net margin of -6.47%. Marriott Vacations Worldwide's return on equity of 12.27% beat Hyatt Hotels' return on equity.

Company Net Margins Return on Equity Return on Assets
Hyatt Hotels1.10% 7.27% 1.85%
Marriott Vacations Worldwide -6.47%12.27%2.68%

In the previous week, Hyatt Hotels and Hyatt Hotels both had 6 articles in the media. Marriott Vacations Worldwide's average media sentiment score of 0.53 beat Hyatt Hotels' score of 0.40 indicating that Marriott Vacations Worldwide is being referred to more favorably in the news media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Hyatt Hotels
0 Very Positive mention(s)
1 Positive mention(s)
5 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Neutral
Marriott Vacations Worldwide
1 Very Positive mention(s)
2 Positive mention(s)
2 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive

Hyatt Hotels has a beta of 1.4, indicating that its share price is 40% more volatile than the broader market. Comparatively, Marriott Vacations Worldwide has a beta of 1.3, indicating that its share price is 30% more volatile than the broader market.

Hyatt Hotels pays an annual dividend of $0.60 per share and has a dividend yield of 0.4%. Marriott Vacations Worldwide pays an annual dividend of $3.20 per share and has a dividend yield of 3.0%. Hyatt Hotels pays out 73.2% of its earnings in the form of a dividend. Marriott Vacations Worldwide pays out -32.9% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years. Hyatt Hotels has raised its dividend for 1 consecutive years and Marriott Vacations Worldwide has raised its dividend for 1 consecutive years. Marriott Vacations Worldwide is clearly the better dividend stock, given its higher yield and lower payout ratio.

Hyatt Hotels has higher revenue and earnings than Marriott Vacations Worldwide. Marriott Vacations Worldwide is trading at a lower price-to-earnings ratio than Hyatt Hotels, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Hyatt Hotels$7.10B2.15-$52M$0.82197.41
Marriott Vacations Worldwide$5.16B0.70-$308M-$9.74N/A

Summary

Hyatt Hotels beats Marriott Vacations Worldwide on 11 of the 18 factors compared between the two stocks.

How does Marriott Vacations Worldwide compare to Hilton Grand Vacations?

Marriott Vacations Worldwide (NYSE:VAC) and Hilton Grand Vacations (NYSE:HGV) are both mid-cap consumer discretionary companies, but which is the better investment? We will compare the two businesses based on the strength of their dividends, valuation, institutional ownership, earnings, analyst recommendations, risk, media sentiment and profitability.

Marriott Vacations Worldwide has a beta of 1.3, suggesting that its share price is 30% more volatile than the broader market. Comparatively, Hilton Grand Vacations has a beta of 1.61, suggesting that its share price is 61% more volatile than the broader market.

89.5% of Marriott Vacations Worldwide shares are owned by institutional investors. Comparatively, 97.2% of Hilton Grand Vacations shares are owned by institutional investors. 13.3% of Marriott Vacations Worldwide shares are owned by insiders. Comparatively, 3.1% of Hilton Grand Vacations shares are owned by insiders. Strong institutional ownership is an indication that hedge funds, endowments and large money managers believe a stock is poised for long-term growth.

Hilton Grand Vacations has lower revenue, but higher earnings than Marriott Vacations Worldwide. Marriott Vacations Worldwide is trading at a lower price-to-earnings ratio than Hilton Grand Vacations, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Marriott Vacations Worldwide$5.16B0.70-$308M-$9.74N/A
Hilton Grand Vacations$5.05B0.53$81M$1.7719.51

Marriott Vacations Worldwide presently has a consensus target price of $107.83, suggesting a potential upside of 2.52%. Hilton Grand Vacations has a consensus target price of $53.10, suggesting a potential upside of 53.74%. Given Hilton Grand Vacations' higher probable upside, analysts clearly believe Hilton Grand Vacations is more favorable than Marriott Vacations Worldwide.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Marriott Vacations Worldwide
2 Sell rating(s)
3 Hold rating(s)
8 Buy rating(s)
1 Strong Buy rating(s)
2.57
Hilton Grand Vacations
1 Sell rating(s)
8 Hold rating(s)
4 Buy rating(s)
0 Strong Buy rating(s)
2.23

Hilton Grand Vacations has a net margin of 2.86% compared to Marriott Vacations Worldwide's net margin of -6.47%. Hilton Grand Vacations' return on equity of 20.40% beat Marriott Vacations Worldwide's return on equity.

Company Net Margins Return on Equity Return on Assets
Marriott Vacations Worldwide-6.47% 12.27% 2.68%
Hilton Grand Vacations 2.86%20.40%2.41%

In the previous week, Hilton Grand Vacations had 5 more articles in the media than Marriott Vacations Worldwide. MarketBeat recorded 11 mentions for Hilton Grand Vacations and 6 mentions for Marriott Vacations Worldwide. Hilton Grand Vacations' average media sentiment score of 0.66 beat Marriott Vacations Worldwide's score of 0.53 indicating that Hilton Grand Vacations is being referred to more favorably in the news media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Marriott Vacations Worldwide
1 Very Positive mention(s)
2 Positive mention(s)
2 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive
Hilton Grand Vacations
4 Very Positive mention(s)
3 Positive mention(s)
2 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive

Summary

Hilton Grand Vacations beats Marriott Vacations Worldwide on 10 of the 17 factors compared between the two stocks.

How does Marriott Vacations Worldwide compare to Travel + Leisure?

Travel + Leisure (NYSE:TNL) and Marriott Vacations Worldwide (NYSE:VAC) are both mid-cap consumer discretionary companies, but which is the superior stock? We will compare the two businesses based on the strength of their risk, earnings, analyst recommendations, institutional ownership, profitability, dividends, media sentiment and valuation.

Travel + Leisure presently has a consensus price target of $87.58, suggesting a potential upside of 39.84%. Marriott Vacations Worldwide has a consensus price target of $107.83, suggesting a potential upside of 2.52%. Given Travel + Leisure's stronger consensus rating and higher possible upside, research analysts plainly believe Travel + Leisure is more favorable than Marriott Vacations Worldwide.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Travel + Leisure
0 Sell rating(s)
3 Hold rating(s)
11 Buy rating(s)
0 Strong Buy rating(s)
2.79
Marriott Vacations Worldwide
2 Sell rating(s)
3 Hold rating(s)
8 Buy rating(s)
1 Strong Buy rating(s)
2.57

Travel + Leisure has higher earnings, but lower revenue than Marriott Vacations Worldwide. Marriott Vacations Worldwide is trading at a lower price-to-earnings ratio than Travel + Leisure, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Travel + Leisure$4.02B0.95$230M$3.6617.11
Marriott Vacations Worldwide$5.16B0.70-$308M-$9.74N/A

In the previous week, Travel + Leisure had 1 more articles in the media than Marriott Vacations Worldwide. MarketBeat recorded 7 mentions for Travel + Leisure and 6 mentions for Marriott Vacations Worldwide. Travel + Leisure's average media sentiment score of 0.58 beat Marriott Vacations Worldwide's score of 0.53 indicating that Travel + Leisure is being referred to more favorably in the media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Travel + Leisure
0 Very Positive mention(s)
5 Positive mention(s)
1 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive
Marriott Vacations Worldwide
1 Very Positive mention(s)
2 Positive mention(s)
2 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive

Travel + Leisure has a net margin of 5.81% compared to Marriott Vacations Worldwide's net margin of -6.47%. Marriott Vacations Worldwide's return on equity of 12.27% beat Travel + Leisure's return on equity.

Company Net Margins Return on Equity Return on Assets
Travel + Leisure5.81% -46.91% 6.59%
Marriott Vacations Worldwide -6.47%12.27%2.68%

Travel + Leisure pays an annual dividend of $2.40 per share and has a dividend yield of 3.8%. Marriott Vacations Worldwide pays an annual dividend of $3.20 per share and has a dividend yield of 3.0%. Travel + Leisure pays out 65.6% of its earnings in the form of a dividend. Marriott Vacations Worldwide pays out -32.9% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years. Travel + Leisure has increased its dividend for 5 consecutive years and Marriott Vacations Worldwide has increased its dividend for 1 consecutive years. Travel + Leisure is clearly the better dividend stock, given its higher yield and longer track record of dividend growth.

Travel + Leisure has a beta of 1.19, suggesting that its share price is 19% more volatile than the broader market. Comparatively, Marriott Vacations Worldwide has a beta of 1.3, suggesting that its share price is 30% more volatile than the broader market.

87.5% of Travel + Leisure shares are held by institutional investors. Comparatively, 89.5% of Marriott Vacations Worldwide shares are held by institutional investors. 4.0% of Travel + Leisure shares are held by company insiders. Comparatively, 13.3% of Marriott Vacations Worldwide shares are held by company insiders. Strong institutional ownership is an indication that large money managers, endowments and hedge funds believe a stock is poised for long-term growth.

Summary

Travel + Leisure beats Marriott Vacations Worldwide on 13 of the 20 factors compared between the two stocks.

How does Marriott Vacations Worldwide compare to H World Group?

Marriott Vacations Worldwide (NYSE:VAC) and H World Group (NASDAQ:HTHT) are both consumer discretionary companies, but which is the better investment? We will contrast the two businesses based on the strength of their risk, media sentiment, dividends, valuation, profitability, institutional ownership, earnings and analyst recommendations.

Marriott Vacations Worldwide pays an annual dividend of $3.20 per share and has a dividend yield of 3.0%. H World Group pays an annual dividend of $1.70 per share and has a dividend yield of 3.8%. Marriott Vacations Worldwide pays out -32.9% of its earnings in the form of a dividend. H World Group pays out 74.9% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years. Marriott Vacations Worldwide has increased its dividend for 1 consecutive years.

Marriott Vacations Worldwide has a beta of 1.3, meaning that its share price is 30% more volatile than the broader market. Comparatively, H World Group has a beta of 0.14, meaning that its share price is 86% less volatile than the broader market.

H World Group has lower revenue, but higher earnings than Marriott Vacations Worldwide. Marriott Vacations Worldwide is trading at a lower price-to-earnings ratio than H World Group, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Marriott Vacations Worldwide$5.16B0.70-$308M-$9.74N/A
H World Group$3.62B3.75$726M$2.2719.45

In the previous week, Marriott Vacations Worldwide had 3 more articles in the media than H World Group. MarketBeat recorded 6 mentions for Marriott Vacations Worldwide and 3 mentions for H World Group. Marriott Vacations Worldwide's average media sentiment score of 0.53 beat H World Group's score of 0.08 indicating that Marriott Vacations Worldwide is being referred to more favorably in the media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Marriott Vacations Worldwide
1 Very Positive mention(s)
2 Positive mention(s)
2 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive
H World Group
0 Very Positive mention(s)
1 Positive mention(s)
0 Neutral mention(s)
1 Negative mention(s)
0 Very Negative mention(s)
Neutral

H World Group has a net margin of 18.90% compared to Marriott Vacations Worldwide's net margin of -6.47%. H World Group's return on equity of 41.05% beat Marriott Vacations Worldwide's return on equity.

Company Net Margins Return on Equity Return on Assets
Marriott Vacations Worldwide-6.47% 12.27% 2.68%
H World Group 18.90%41.05%8.07%

89.5% of Marriott Vacations Worldwide shares are owned by institutional investors. Comparatively, 46.4% of H World Group shares are owned by institutional investors. 13.3% of Marriott Vacations Worldwide shares are owned by insiders. Comparatively, 49.4% of H World Group shares are owned by insiders. Strong institutional ownership is an indication that large money managers, hedge funds and endowments believe a stock is poised for long-term growth.

Marriott Vacations Worldwide currently has a consensus target price of $107.83, indicating a potential upside of 2.52%. H World Group has a consensus target price of $61.20, indicating a potential upside of 38.59%. Given H World Group's stronger consensus rating and higher possible upside, analysts clearly believe H World Group is more favorable than Marriott Vacations Worldwide.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Marriott Vacations Worldwide
2 Sell rating(s)
3 Hold rating(s)
8 Buy rating(s)
1 Strong Buy rating(s)
2.57
H World Group
0 Sell rating(s)
2 Hold rating(s)
3 Buy rating(s)
0 Strong Buy rating(s)
2.60

Summary

H World Group beats Marriott Vacations Worldwide on 11 of the 20 factors compared between the two stocks.

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New MarketBeat Followers Over Time

This chart shows the number of new MarketBeat users adding VAC and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period.
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Media Sentiment Over Time

This chart shows the average media sentiment of NYSE and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.
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VAC vs. The Competition

MetricMarriott Vacations WorldwideHotels, Restaurants & Leisure IndustryConsumer Discretionary SectorNYSE Exchange
Market Cap$3.58B$7.33B$12.37B$22.94B
Dividend Yield3.10%3.97%70.37%3.72%
P/E Ratio-10.8020.9945.0728.60
Price / Sales0.70337.6287.7914.92
Price / Cash8.0320.5531.6337.72
Price / Book1.834.343.984.72
Net Income-$308M$261.14M$444.34M$1.07B
7 Day Performance0.85%-0.23%-0.03%0.35%
1 Month Performance4.40%-3.42%-2.33%-2.94%
1 Year Performance68.56%-6.40%-4.14%9.25%

Marriott Vacations Worldwide Competitors List

CompanyMarketRankShare PriceAnalysts' Price Target1Y Price PerformanceMarket CapRevenueP/E RatioEmployee CountIndicator(s)
VAC
Marriott Vacations Worldwide
2.2576 of 5 stars
$105.18
+0.9%
$107.83
+2.5%
+62.1%$3.58B$5.16BN/A21,100
MAR
Marriott International
3.8785 of 5 stars
$359.96
+1.1%
$385.88
+7.2%
+37.5%$93.97B$26.90B37.34414,000
H
Hyatt Hotels
3.9281 of 5 stars
$158.44
+1.1%
$197.80
+24.8%
+11.0%$14.96B$7.15B193.63242,000
HGV
Hilton Grand Vacations
4.4424 of 5 stars
$34.75
+2.0%
$54.67
+57.3%
-17.4%$2.71B$5.28B19.6822,300
TNL
Travel + Leisure
4.9816 of 5 stars
$62.54
+1.3%
$89.18
+42.6%
+5.3%$3.83B$4.09B17.1019,300

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This page (NYSE:VAC) was last updated on 10/10/2026 by MarketBeat.com Staff.
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