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Marriott Vacations Worldwide (VAC) Competitors

Marriott Vacations Worldwide logo
$97.98 -2.00 (-2.00%)
Closing price 07/20/2026 03:59 PM Eastern
Extended Trading
$97.58 -0.40 (-0.41%)
As of 05:34 AM Eastern
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VAC vs. MAR, DRH, H, HGV, and HLT

Should you buy Marriott Vacations Worldwide stock or one of its competitors? MarketBeat compares Marriott Vacations Worldwide with other companies and stocks that may be similar based on industry, sector, market capitalization, business model, investor interest, or shared news coverage. Companies and stocks commonly compared with Marriott Vacations Worldwide include Marriott International (MAR), DiamondRock Hospitality (DRH), Hyatt Hotels (H), Hilton Grand Vacations (HGV), and Hilton Worldwide (HLT).

How does Marriott Vacations Worldwide compare to Marriott International?

Marriott Vacations Worldwide (NYSE:VAC) and Marriott International (NASDAQ:MAR) are both consumer discretionary companies, but which is the better investment? We will compare the two companies based on the strength of their earnings, valuation, dividends, risk, profitability, analyst recommendations, media sentiment and institutional ownership.

Marriott Vacations Worldwide pays an annual dividend of $3.20 per share and has a dividend yield of 3.3%. Marriott International pays an annual dividend of $2.92 per share and has a dividend yield of 0.8%. Marriott Vacations Worldwide pays out -31.7% of its earnings in the form of a dividend. Marriott International pays out 30.6% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years. Marriott Vacations Worldwide has raised its dividend for 1 consecutive years and Marriott International has raised its dividend for 3 consecutive years. Marriott Vacations Worldwide is clearly the better dividend stock, given its higher yield and lower payout ratio.

Marriott Vacations Worldwide currently has a consensus price target of $86.70, indicating a potential downside of 11.51%. Marriott International has a consensus price target of $385.38, indicating a potential upside of 5.03%. Given Marriott International's stronger consensus rating and higher possible upside, analysts clearly believe Marriott International is more favorable than Marriott Vacations Worldwide.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Marriott Vacations Worldwide
3 Sell rating(s)
2 Hold rating(s)
7 Buy rating(s)
0 Strong Buy rating(s)
2.33
Marriott International
0 Sell rating(s)
9 Hold rating(s)
8 Buy rating(s)
0 Strong Buy rating(s)
2.47

Marriott International has a net margin of 9.72% compared to Marriott Vacations Worldwide's net margin of -6.72%. Marriott Vacations Worldwide's return on equity of 11.37% beat Marriott International's return on equity.

Company Net Margins Return on Equity Return on Assets
Marriott Vacations Worldwide-6.72% 11.37% 2.58%
Marriott International 9.72%-80.97%10.21%

Marriott International has higher revenue and earnings than Marriott Vacations Worldwide. Marriott Vacations Worldwide is trading at a lower price-to-earnings ratio than Marriott International, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Marriott Vacations Worldwide$5.03B0.67-$308M-$10.09N/A
Marriott International$26.19B3.69$2.60B$9.5338.50

In the previous week, Marriott International had 31 more articles in the media than Marriott Vacations Worldwide. MarketBeat recorded 35 mentions for Marriott International and 4 mentions for Marriott Vacations Worldwide. Marriott International's average media sentiment score of 1.07 beat Marriott Vacations Worldwide's score of 0.72 indicating that Marriott International is being referred to more favorably in the news media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Marriott Vacations Worldwide
2 Very Positive mention(s)
0 Positive mention(s)
1 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive
Marriott International
22 Very Positive mention(s)
7 Positive mention(s)
3 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive

Marriott Vacations Worldwide has a beta of 1.22, suggesting that its stock price is 22% more volatile than the broader market. Comparatively, Marriott International has a beta of 1.11, suggesting that its stock price is 11% more volatile than the broader market.

89.5% of Marriott Vacations Worldwide shares are owned by institutional investors. Comparatively, 70.7% of Marriott International shares are owned by institutional investors. 13.3% of Marriott Vacations Worldwide shares are owned by insiders. Comparatively, 11.4% of Marriott International shares are owned by insiders. Strong institutional ownership is an indication that endowments, large money managers and hedge funds believe a stock is poised for long-term growth.

Summary

Marriott International beats Marriott Vacations Worldwide on 13 of the 19 factors compared between the two stocks.

How does Marriott Vacations Worldwide compare to DiamondRock Hospitality?

Marriott Vacations Worldwide (NYSE:VAC) and DiamondRock Hospitality (NYSE:DRH) are related mid-cap companies, but which is the better investment? We will contrast the two companies based on the strength of their risk, earnings, media sentiment, analyst recommendations, institutional ownership, valuation, dividends and profitability.

Marriott Vacations Worldwide pays an annual dividend of $3.20 per share and has a dividend yield of 3.3%. DiamondRock Hospitality pays an annual dividend of $0.36 per share and has a dividend yield of 2.8%. Marriott Vacations Worldwide pays out -31.7% of its earnings in the form of a dividend. DiamondRock Hospitality pays out 76.6% of its earnings in the form of a dividend, suggesting it may not have sufficient earnings to cover its dividend payment in the future. Marriott Vacations Worldwide has raised its dividend for 1 consecutive years and DiamondRock Hospitality has raised its dividend for 1 consecutive years. Marriott Vacations Worldwide is clearly the better dividend stock, given its higher yield and lower payout ratio.

DiamondRock Hospitality has lower revenue, but higher earnings than Marriott Vacations Worldwide. Marriott Vacations Worldwide is trading at a lower price-to-earnings ratio than DiamondRock Hospitality, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Marriott Vacations Worldwide$5.03B0.67-$308M-$10.09N/A
DiamondRock Hospitality$1.12B2.32$48.05M$0.4727.13

DiamondRock Hospitality has a net margin of 5.69% compared to Marriott Vacations Worldwide's net margin of -6.72%. Marriott Vacations Worldwide's return on equity of 11.37% beat DiamondRock Hospitality's return on equity.

Company Net Margins Return on Equity Return on Assets
Marriott Vacations Worldwide-6.72% 11.37% 2.58%
DiamondRock Hospitality 5.69%4.04%2.05%

89.5% of Marriott Vacations Worldwide shares are owned by institutional investors. 13.3% of Marriott Vacations Worldwide shares are owned by insiders. Comparatively, 0.9% of DiamondRock Hospitality shares are owned by insiders. Strong institutional ownership is an indication that large money managers, endowments and hedge funds believe a stock is poised for long-term growth.

Marriott Vacations Worldwide presently has a consensus target price of $86.70, suggesting a potential downside of 11.51%. DiamondRock Hospitality has a consensus target price of $11.83, suggesting a potential downside of 7.25%. Given DiamondRock Hospitality's stronger consensus rating and higher possible upside, analysts clearly believe DiamondRock Hospitality is more favorable than Marriott Vacations Worldwide.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Marriott Vacations Worldwide
3 Sell rating(s)
2 Hold rating(s)
7 Buy rating(s)
0 Strong Buy rating(s)
2.33
DiamondRock Hospitality
0 Sell rating(s)
7 Hold rating(s)
4 Buy rating(s)
0 Strong Buy rating(s)
2.36

In the previous week, DiamondRock Hospitality had 5 more articles in the media than Marriott Vacations Worldwide. MarketBeat recorded 9 mentions for DiamondRock Hospitality and 4 mentions for Marriott Vacations Worldwide. Marriott Vacations Worldwide's average media sentiment score of 0.72 beat DiamondRock Hospitality's score of 0.56 indicating that Marriott Vacations Worldwide is being referred to more favorably in the media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Marriott Vacations Worldwide
2 Very Positive mention(s)
0 Positive mention(s)
1 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive
DiamondRock Hospitality
1 Very Positive mention(s)
1 Positive mention(s)
5 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive

Marriott Vacations Worldwide has a beta of 1.22, suggesting that its share price is 22% more volatile than the broader market. Comparatively, DiamondRock Hospitality has a beta of 0.98, suggesting that its share price is 2% less volatile than the broader market.

Summary

Marriott Vacations Worldwide beats DiamondRock Hospitality on 10 of the 18 factors compared between the two stocks.

How does Marriott Vacations Worldwide compare to Hyatt Hotels?

Hyatt Hotels (NYSE:H) and Marriott Vacations Worldwide (NYSE:VAC) are both consumer discretionary companies, but which is the superior business? We will compare the two companies based on the strength of their profitability, earnings, analyst recommendations, risk, valuation, dividends, media sentiment and institutional ownership.

Hyatt Hotels has a beta of 1.32, meaning that its share price is 32% more volatile than the broader market. Comparatively, Marriott Vacations Worldwide has a beta of 1.22, meaning that its share price is 22% more volatile than the broader market.

Hyatt Hotels has a net margin of -0.48% compared to Marriott Vacations Worldwide's net margin of -6.72%. Marriott Vacations Worldwide's return on equity of 11.37% beat Hyatt Hotels' return on equity.

Company Net Margins Return on Equity Return on Assets
Hyatt Hotels-0.48% 6.01% 1.50%
Marriott Vacations Worldwide -6.72%11.37%2.58%

Hyatt Hotels presently has a consensus price target of $196.14, suggesting a potential upside of 3.47%. Marriott Vacations Worldwide has a consensus price target of $86.70, suggesting a potential downside of 11.51%. Given Hyatt Hotels' stronger consensus rating and higher possible upside, research analysts plainly believe Hyatt Hotels is more favorable than Marriott Vacations Worldwide.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Hyatt Hotels
0 Sell rating(s)
6 Hold rating(s)
9 Buy rating(s)
0 Strong Buy rating(s)
2.60
Marriott Vacations Worldwide
3 Sell rating(s)
2 Hold rating(s)
7 Buy rating(s)
0 Strong Buy rating(s)
2.33

In the previous week, Hyatt Hotels had 7 more articles in the media than Marriott Vacations Worldwide. MarketBeat recorded 11 mentions for Hyatt Hotels and 4 mentions for Marriott Vacations Worldwide. Hyatt Hotels' average media sentiment score of 0.86 beat Marriott Vacations Worldwide's score of 0.72 indicating that Hyatt Hotels is being referred to more favorably in the media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Hyatt Hotels
6 Very Positive mention(s)
1 Positive mention(s)
2 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive
Marriott Vacations Worldwide
2 Very Positive mention(s)
0 Positive mention(s)
1 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive

Hyatt Hotels pays an annual dividend of $0.60 per share and has a dividend yield of 0.3%. Marriott Vacations Worldwide pays an annual dividend of $3.20 per share and has a dividend yield of 3.3%. Hyatt Hotels pays out -171.4% of its earnings in the form of a dividend. Marriott Vacations Worldwide pays out -31.7% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years. Hyatt Hotels has increased its dividend for 1 consecutive years and Marriott Vacations Worldwide has increased its dividend for 1 consecutive years.

Hyatt Hotels has higher revenue and earnings than Marriott Vacations Worldwide. Hyatt Hotels is trading at a lower price-to-earnings ratio than Marriott Vacations Worldwide, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Hyatt Hotels$7.10B2.51-$52M-$0.35N/A
Marriott Vacations Worldwide$5.03B0.67-$308M-$10.09N/A

73.5% of Hyatt Hotels shares are held by institutional investors. Comparatively, 89.5% of Marriott Vacations Worldwide shares are held by institutional investors. 23.6% of Hyatt Hotels shares are held by insiders. Comparatively, 13.3% of Marriott Vacations Worldwide shares are held by insiders. Strong institutional ownership is an indication that endowments, hedge funds and large money managers believe a company will outperform the market over the long term.

Summary

Hyatt Hotels beats Marriott Vacations Worldwide on 13 of the 18 factors compared between the two stocks.

How does Marriott Vacations Worldwide compare to Hilton Grand Vacations?

Marriott Vacations Worldwide (NYSE:VAC) and Hilton Grand Vacations (NYSE:HGV) are both mid-cap consumer discretionary companies, but which is the better investment? We will contrast the two companies based on the strength of their dividends, institutional ownership, earnings, analyst recommendations, valuation, media sentiment, profitability and risk.

Hilton Grand Vacations has higher revenue and earnings than Marriott Vacations Worldwide. Marriott Vacations Worldwide is trading at a lower price-to-earnings ratio than Hilton Grand Vacations, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Marriott Vacations Worldwide$5.03B0.67-$308M-$10.09N/A
Hilton Grand Vacations$5.18B0.74$81M$1.8725.91

Marriott Vacations Worldwide currently has a consensus price target of $86.70, indicating a potential downside of 11.51%. Hilton Grand Vacations has a consensus price target of $57.22, indicating a potential upside of 18.09%. Given Hilton Grand Vacations' stronger consensus rating and higher possible upside, analysts plainly believe Hilton Grand Vacations is more favorable than Marriott Vacations Worldwide.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Marriott Vacations Worldwide
3 Sell rating(s)
2 Hold rating(s)
7 Buy rating(s)
0 Strong Buy rating(s)
2.33
Hilton Grand Vacations
0 Sell rating(s)
7 Hold rating(s)
4 Buy rating(s)
0 Strong Buy rating(s)
2.36

Hilton Grand Vacations has a net margin of 3.16% compared to Marriott Vacations Worldwide's net margin of -6.72%. Hilton Grand Vacations' return on equity of 17.62% beat Marriott Vacations Worldwide's return on equity.

Company Net Margins Return on Equity Return on Assets
Marriott Vacations Worldwide-6.72% 11.37% 2.58%
Hilton Grand Vacations 3.16%17.62%2.24%

In the previous week, Hilton Grand Vacations had 6 more articles in the media than Marriott Vacations Worldwide. MarketBeat recorded 10 mentions for Hilton Grand Vacations and 4 mentions for Marriott Vacations Worldwide. Hilton Grand Vacations' average media sentiment score of 0.79 beat Marriott Vacations Worldwide's score of 0.72 indicating that Hilton Grand Vacations is being referred to more favorably in the news media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Marriott Vacations Worldwide
2 Very Positive mention(s)
0 Positive mention(s)
1 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive
Hilton Grand Vacations
4 Very Positive mention(s)
2 Positive mention(s)
1 Neutral mention(s)
1 Negative mention(s)
1 Very Negative mention(s)
Positive

89.5% of Marriott Vacations Worldwide shares are held by institutional investors. Comparatively, 97.2% of Hilton Grand Vacations shares are held by institutional investors. 13.3% of Marriott Vacations Worldwide shares are held by insiders. Comparatively, 3.1% of Hilton Grand Vacations shares are held by insiders. Strong institutional ownership is an indication that hedge funds, endowments and large money managers believe a stock will outperform the market over the long term.

Marriott Vacations Worldwide has a beta of 1.22, suggesting that its stock price is 22% more volatile than the broader market. Comparatively, Hilton Grand Vacations has a beta of 1.51, suggesting that its stock price is 51% more volatile than the broader market.

Summary

Hilton Grand Vacations beats Marriott Vacations Worldwide on 13 of the 16 factors compared between the two stocks.

How does Marriott Vacations Worldwide compare to Hilton Worldwide?

Marriott Vacations Worldwide (NYSE:VAC) and Hilton Worldwide (NYSE:HLT) are both consumer discretionary companies, but which is the better business? We will contrast the two companies based on the strength of their profitability, dividends, analyst recommendations, institutional ownership, valuation, risk, earnings and media sentiment.

89.5% of Marriott Vacations Worldwide shares are held by institutional investors. Comparatively, 95.9% of Hilton Worldwide shares are held by institutional investors. 13.3% of Marriott Vacations Worldwide shares are held by company insiders. Comparatively, 2.7% of Hilton Worldwide shares are held by company insiders. Strong institutional ownership is an indication that endowments, hedge funds and large money managers believe a stock will outperform the market over the long term.

Hilton Worldwide has a net margin of 12.56% compared to Marriott Vacations Worldwide's net margin of -6.72%. Marriott Vacations Worldwide's return on equity of 11.37% beat Hilton Worldwide's return on equity.

Company Net Margins Return on Equity Return on Assets
Marriott Vacations Worldwide-6.72% 11.37% 2.58%
Hilton Worldwide 12.56%-38.21%12.04%

In the previous week, Hilton Worldwide had 21 more articles in the media than Marriott Vacations Worldwide. MarketBeat recorded 25 mentions for Hilton Worldwide and 4 mentions for Marriott Vacations Worldwide. Hilton Worldwide's average media sentiment score of 1.13 beat Marriott Vacations Worldwide's score of 0.72 indicating that Hilton Worldwide is being referred to more favorably in the news media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Marriott Vacations Worldwide
2 Very Positive mention(s)
0 Positive mention(s)
1 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive
Hilton Worldwide
15 Very Positive mention(s)
3 Positive mention(s)
5 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive

Marriott Vacations Worldwide pays an annual dividend of $3.20 per share and has a dividend yield of 3.3%. Hilton Worldwide pays an annual dividend of $0.60 per share and has a dividend yield of 0.2%. Marriott Vacations Worldwide pays out -31.7% of its earnings in the form of a dividend. Hilton Worldwide pays out 9.2% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years. Marriott Vacations Worldwide has increased its dividend for 1 consecutive years. Marriott Vacations Worldwide is clearly the better dividend stock, given its higher yield and longer track record of dividend growth.

Marriott Vacations Worldwide has a beta of 1.22, indicating that its stock price is 22% more volatile than the broader market. Comparatively, Hilton Worldwide has a beta of 1.05, indicating that its stock price is 5% more volatile than the broader market.

Hilton Worldwide has higher revenue and earnings than Marriott Vacations Worldwide. Marriott Vacations Worldwide is trading at a lower price-to-earnings ratio than Hilton Worldwide, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Marriott Vacations Worldwide$5.03B0.67-$308M-$10.09N/A
Hilton Worldwide$12.04B6.12$1.46B$6.5549.40

Marriott Vacations Worldwide presently has a consensus target price of $86.70, indicating a potential downside of 11.51%. Hilton Worldwide has a consensus target price of $350.18, indicating a potential upside of 8.23%. Given Hilton Worldwide's stronger consensus rating and higher probable upside, analysts plainly believe Hilton Worldwide is more favorable than Marriott Vacations Worldwide.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Marriott Vacations Worldwide
3 Sell rating(s)
2 Hold rating(s)
7 Buy rating(s)
0 Strong Buy rating(s)
2.33
Hilton Worldwide
0 Sell rating(s)
9 Hold rating(s)
13 Buy rating(s)
0 Strong Buy rating(s)
2.59

Summary

Hilton Worldwide beats Marriott Vacations Worldwide on 13 of the 19 factors compared between the two stocks.

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New MarketBeat Followers Over Time

This chart shows the number of new MarketBeat users adding VAC and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period.
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Media Sentiment Over Time

This chart shows the average media sentiment of NYSE and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.
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VAC vs. The Competition

MetricMarriott Vacations WorldwideLEISURE&REC SVS IndustryDiscretionary SectorNYSE Exchange
Market Cap$3.43B$8.76B$7.22B$23.42B
Dividend Yield3.20%2.50%2.95%4.15%
P/E Ratio-9.7118.2520.0530.65
Price / Sales0.6711.214.0220.32
Price / Cash7.7111.3815.3518.81
Price / Book1.704.673.734.74
Net Income-$308M$353.22M$247.04M$1.07B
7 Day Performance0.85%1.47%0.09%-0.46%
1 Month Performance-0.24%-3.49%-0.18%0.67%
1 Year Performance23.06%28.68%-0.28%16.45%

Marriott Vacations Worldwide Competitors List

CompanyMarketRankShare PriceAnalysts' Price Target1Y Price PerformanceMarket CapRevenueP/E RatioEmployee CountIndicator(s)
VAC
Marriott Vacations Worldwide
1.6238 of 5 stars
$97.98
-2.0%
$86.70
-11.5%
+22.5%$3.43B$5.03BN/A21,100
MAR
Marriott International
4.2462 of 5 stars
$362.35
-0.1%
$384.73
+6.2%
+34.6%$95.70B$26.19B38.08414,000
DRH
DiamondRock Hospitality
1.6154 of 5 stars
$12.06
+1.5%
$11.65
-3.4%
+60.6%$2.46B$1.12B48.1530
H
Hyatt Hotels
3.5453 of 5 stars
$185.57
+0.5%
$194.36
+4.7%
+28.2%$17.59B$7.10BN/A242,000
HGV
Hilton Grand Vacations
4.6474 of 5 stars
$49.14
-1.1%
$56.89
+15.8%
+3.7%$3.92B$5.05B26.4622,300

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This page (NYSE:VAC) was last updated on 7/21/2026 by MarketBeat.com Staff.
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