Adobe (ADBE) News Today $416.59 -4.09 (-0.97%) As of 01:04 PM Eastern This is a fair market value price provided by Polygon.io. Learn more. Add Compare Share Share Headlines Stock AnalysisAnalyst ForecastsChartCompetitorsEarningsFinancialsHeadlinesInsider TradesOptions ChainOwnershipSEC FilingsShort InterestSustainabilityTrendsBuy This Stock Why is Adobe Down Today?Adobe Inc. (NASDAQ:ADBE) shares are trading higher today, underpinned by continued investor confidence in its growth prospects despite recent subscription price hikes. Creative Cloud Price Increases: Adobe is rolling out another round of subscription hikes—up to $10 more per month for many plans—as it shifts users toward pricier AI-enhanced offerings. Some “All App” subscribers can opt out of AI features to avoid the increase, but many are being auto-enrolled in higher-tier packages. Promotional Offset: Over Memorial Day, retailers like Adorama ran discounts on new Creative Cloud subscriptions, providing limited relief for cost-sensitive customers. Competitive Landscape: ReelTime Rentals’ new Reel Intelligence platform is being touted as outperforming Adobe Firefly in image generation, highlighting growing competition in AI-driven creative tools. Analyst and Market Views: Zacks notes that Adobe outpaced the broader market in its last session, and a recent comparison with Alphabet (GOOGL) underscores both companies’ aggressive AI integrations. Morningstar recently named ADBE among its top value picks for 2025, citing its strong cash flows and AI roadmap. Institutional Interest: Select Equity Group increased its stake by 177.8% in Q4, and Sender Co & Partners also added to its position, signaling sustained confidence from large investors. While rising subscription fees could pressure some users, Adobe’s deepening AI capabilities and ongoing institutional buying appear to be driving the stock higher today.Posted 2h agoAI generated ADBE Latest News All Sources Trusted Sources MarketBeat Benzinga Bloomberg GuruFocus MarketWatch Motley Fool NASDAQ PR Newswire Reuters Seeking Alpha TalkMarkets The Street TipRanks The Wall Street Journal Wall Street Zen Yahoo Finance Source Sentiment refers to the positivity or negativity of each headline according to our language processing algorithm. Sentiment All Sentiments Very Positive Positive Neutral Negative Very Negative Most Recent May 2025 April 2025 March 2025 February 2025 January 2025 December 2024 November 2024 October 2024 September 2024 August 2024 July 2024 June 2024 May 2024 April 2024 March 2024 February 2024 January 2024 December 2023 November 2023 October 2023 September 2023 August 2023 July 2023 June 2023 May 2023 April 2023 March 2023 February 2023 January 2023 December 2022 November 2022 October 2022 September 2022 August 2022 July 2022 June 2022 Time Period Adobe is switching some Creative Cloud users to a pricier AI planMay 20 at 10:21 AM | msn.comAdobe Creative Cloud Price Increase: Up $10 a Month, More AI Features IncludedMay 20 at 10:21 AM | msn.comTexas Bank & Trust Co Buys Shares of 2,334 Adobe Inc. (NASDAQ:ADBE)Texas Bank & Trust Co purchased a new position in shares of Adobe Inc. (NASDAQ:ADBE - Free Report) in the 4th quarter, according to the company in its most recent filing with the SEC. The institutional investor purchased 2,334 shares of the software company's stock, valued at approximately $1,038,May 20 at 7:42 AM | marketbeat.comState of Wyoming Increases Stock Holdings in Adobe Inc. (NASDAQ:ADBE)State of Wyoming raised its stake in Adobe Inc. (NASDAQ:ADBE - Free Report) by 292.3% during the 4th quarter, according to its most recent Form 13F filing with the Securities & Exchange Commission. The fund owned 3,174 shares of the software company's stock after purchasing an additional 2,365May 20 at 7:04 AM | marketbeat.comStrive Asset Management LLC Acquires Shares of 2,616 Adobe Inc. (NASDAQ:ADBE)Strive Asset Management LLC bought a new position in shares of Adobe Inc. (NASDAQ:ADBE - Free Report) in the fourth quarter, according to the company in its most recent Form 13F filing with the Securities and Exchange Commission (SEC). The fund bought 2,616 shares of the software company's stock, vMay 20 at 6:25 AM | marketbeat.comToronto Dominion Bank Has $71.48 Million Stock Holdings in Adobe Inc. (NASDAQ:ADBE)Toronto Dominion Bank trimmed its holdings in Adobe Inc. (NASDAQ:ADBE - Free Report) by 4.3% in the fourth quarter, according to its most recent disclosure with the Securities & Exchange Commission. The fund owned 160,742 shares of the software company's stock after selling 7,270 shares duringMay 20 at 6:07 AM | marketbeat.comAdobe’s Done It Again—Price Hikes and Unfortunate Creative Cloud Plan ChangesMay 20 at 5:19 AM | msn.comBest Value Stocks According to Morningstar in 2025 (ADBE)Morningstar has just released its value picks for the year 2025, bringing investors into a wave of new potential views to move forward this year.May 19 at 7:45 AM | marketbeat.comSelect Equity Group L.P. Raises Position in Adobe Inc. (NASDAQ:ADBE)Select Equity Group L.P. lifted its stake in shares of Adobe Inc. (NASDAQ:ADBE - Free Report) by 177.8% in the 4th quarter, according to the company in its most recent 13F filing with the Securities & Exchange Commission. The fund owned 235,068 shares of the software company's stock after purchMay 19 at 6:44 AM | marketbeat.com2,380 Shares in Adobe Inc. (NASDAQ:ADBE) Bought by Sender Co & Partners Inc.Sender Co & Partners Inc. purchased a new position in shares of Adobe Inc. (NASDAQ:ADBE - Free Report) in the fourth quarter, according to its most recent disclosure with the Securities and Exchange Commission. The institutional investor purchased 2,380 shares of the software company's stock, valuMay 19 at 6:44 AM | marketbeat.comSGL Investment Advisors Inc. Boosts Stock Holdings in Adobe Inc. (NASDAQ:ADBE)SGL Investment Advisors Inc. raised its stake in Adobe Inc. (NASDAQ:ADBE - Free Report) by 36.1% during the 4th quarter, according to its most recent disclosure with the Securities and Exchange Commission (SEC). The fund owned 10,498 shares of the software company's stock after purchasing an additiMay 18 at 7:48 AM | marketbeat.comShell Asset Management Co. Has $5.66 Million Stake in Adobe Inc. (NASDAQ:ADBE)Shell Asset Management Co. lowered its position in shares of Adobe Inc. (NASDAQ:ADBE - Free Report) by 10.5% in the fourth quarter, according to the company in its most recent disclosure with the SEC. The firm owned 12,732 shares of the software company's stock after selling 1,501 shares during theMay 18 at 7:47 AM | marketbeat.comAdobe Inc. (NASDAQ:ADBE) Shares Purchased by Sherbrooke Park Advisers LLCSherbrooke Park Advisers LLC raised its position in Adobe Inc. (NASDAQ:ADBE - Free Report) by 41.9% during the 4th quarter, according to its most recent filing with the Securities and Exchange Commission (SEC). The fund owned 2,920 shares of the software company's stock after purchasing an additionMay 18 at 7:45 AM | marketbeat.com24,047 Shares in Adobe Inc. (NASDAQ:ADBE) Acquired by Sora Investors LLCSora Investors LLC bought a new position in shares of Adobe Inc. (NASDAQ:ADBE - Free Report) during the 4th quarter, according to the company in its most recent 13F filing with the Securities & Exchange Commission. The institutional investor bought 24,047 shares of the software company's stockMay 18 at 7:16 AM | marketbeat.comBest Digital Media Stocks Worth Watching - May 16thMay 18 at 2:07 AM | americanbankingnews.comWhat are Adobe-style homes? Here's everything you need to know about this organic, natural design style and how to get the lookMay 17 at 4:01 PM | msn.comAdobe Acrobat’s subscription model just got roasted by this lifetime PDF editorMay 17 at 4:01 PM | msn.comPoint72 Europe London LLP Acquires New Stake in Adobe Inc. (NASDAQ:ADBE)Point72 Europe London LLP acquired a new position in shares of Adobe Inc. (NASDAQ:ADBE - Free Report) in the fourth quarter, according to the company in its most recent filing with the SEC. The firm acquired 10,732 shares of the software company's stock, valued at approximately $4,772,000. SeveralMay 17 at 7:38 AM | marketbeat.comPolar Asset Management Partners Inc. Makes New Investment in Adobe Inc. (NASDAQ:ADBE)Polar Asset Management Partners Inc. purchased a new stake in Adobe Inc. (NASDAQ:ADBE - Free Report) during the 4th quarter, according to its most recent filing with the Securities and Exchange Commission (SEC). The institutional investor purchased 80,000 shares of the software company's stock, vaMay 17 at 7:27 AM | marketbeat.comPrana Capital Management LP Trims Stock Holdings in Adobe Inc. (NASDAQ:ADBE)Prana Capital Management LP reduced its stake in Adobe Inc. (NASDAQ:ADBE - Free Report) by 37.2% during the 4th quarter, according to the company in its most recent filing with the Securities and Exchange Commission. The firm owned 20,323 shares of the software company's stock after selling 12,039May 17 at 7:12 AM | marketbeat.comProShare Advisors LLC Raises Stock Position in Adobe Inc. (NASDAQ:ADBE)ProShare Advisors LLC grew its holdings in Adobe Inc. (NASDAQ:ADBE - Free Report) by 18.8% during the 4th quarter, according to its most recent Form 13F filing with the Securities and Exchange Commission. The firm owned 591,711 shares of the software company's stock after acquiring an additional 93May 17 at 7:10 AM | marketbeat.comPathstone Holdings LLC Sells 5,266 Shares of Adobe Inc. (NASDAQ:ADBE)Pathstone Holdings LLC decreased its position in Adobe Inc. (NASDAQ:ADBE - Free Report) by 7.5% during the 4th quarter, according to the company in its most recent disclosure with the Securities & Exchange Commission. The fund owned 65,126 shares of the software company's stock after selling 5,May 17 at 6:40 AM | marketbeat.comBrokerages Set Adobe Inc. (NASDAQ:ADBE) Price Target at $502.88May 17 at 3:47 AM | americanbankingnews.comWas Jim Cramer Right About Adobe (ADBE) Stock?May 16, 2025 | insidermonkey.comAdobe Shares Climb As Short Interest Drops And Technicals Improve: What's Going On?May 16, 2025 | benzinga.comAdobe’s Strategic Pricing and Product Enhancements Drive Buy RatingMay 16, 2025 | tipranks.comAdobe (ADBE) Revamps Creative Cloud Plans in North America | ADBE Stock NewsMay 16, 2025 | gurufocus.comAdobe (ADBE) Boosts Creative Cloud Pricing, Enhancing Revenue Outlook | ADBE Stock NewsMay 16, 2025 | gurufocus.comQuantinno Capital Management LP Raises Holdings in Adobe Inc. (NASDAQ:ADBE)Quantinno Capital Management LP boosted its stake in Adobe Inc. (NASDAQ:ADBE - Free Report) by 12.7% during the fourth quarter, according to its most recent filing with the Securities and Exchange Commission (SEC). The firm owned 49,432 shares of the software company's stock after purchasing an addMay 16, 2025 | marketbeat.comParkwood LLC Boosts Position in Adobe Inc. (NASDAQ:ADBE)Parkwood LLC increased its position in shares of Adobe Inc. (NASDAQ:ADBE - Free Report) by 30.7% in the 4th quarter, according to the company in its most recent disclosure with the Securities and Exchange Commission. The fund owned 25,034 shares of the software company's stock after purchasing an aMay 16, 2025 | marketbeat.comMufg Securities Americas Inc. Invests $2.89 Million in Adobe Inc. (NASDAQ:ADBE)Mufg Securities Americas Inc. acquired a new stake in shares of Adobe Inc. (NASDAQ:ADBE - Free Report) in the 4th quarter, according to the company in its most recent filing with the SEC. The institutional investor acquired 6,499 shares of the software company's stock, valued at approximately $2,8May 16, 2025 | marketbeat.comNissay Asset Management Corp Japan ADV Acquires 4,884 Shares of Adobe Inc. (NASDAQ:ADBE)Nissay Asset Management Corp Japan ADV increased its holdings in Adobe Inc. (NASDAQ:ADBE - Free Report) by 4.9% in the 4th quarter, according to the company in its most recent filing with the Securities and Exchange Commission (SEC). The institutional investor owned 104,624 shares of the softwareMay 16, 2025 | marketbeat.comNan Shan Life Insurance Co. Ltd. Buys 1,426 Shares of Adobe Inc. (NASDAQ:ADBE)Nan Shan Life Insurance Co. Ltd. increased its stake in shares of Adobe Inc. (NASDAQ:ADBE - Free Report) by 1.7% during the 4th quarter, according to the company in its most recent filing with the SEC. The fund owned 85,770 shares of the software company's stock after purchasing an additional 1,426May 16, 2025 | marketbeat.comNWI Management LP Sells 25,000 Shares of Adobe Inc. (NASDAQ:ADBE)NWI Management LP decreased its holdings in shares of Adobe Inc. (NASDAQ:ADBE - Free Report) by 48.1% in the fourth quarter, according to its most recent 13F filing with the Securities and Exchange Commission (SEC). The fund owned 27,000 shares of the software company's stock after selling 25,000 sMay 16, 2025 | marketbeat.comAdobe Inc. (NASDAQ:ADBE) Shares Acquired by NorthRock Partners LLCNorthRock Partners LLC grew its stake in Adobe Inc. (NASDAQ:ADBE - Free Report) by 47.6% in the fourth quarter, according to the company in its most recent Form 13F filing with the Securities and Exchange Commission. The fund owned 6,866 shares of the software company's stock after buying an additiMay 16, 2025 | marketbeat.comNuveen Asset Management LLC Sells 52,648 Shares of Adobe Inc. (NASDAQ:ADBE)Nuveen Asset Management LLC cut its holdings in Adobe Inc. (NASDAQ:ADBE - Free Report) by 3.1% in the 4th quarter, according to the company in its most recent Form 13F filing with the Securities & Exchange Commission. The institutional investor owned 1,659,038 shares of the software company'sMay 16, 2025 | marketbeat.comNumerai GP LLC Buys New Holdings in Adobe Inc. (NASDAQ:ADBE)Numerai GP LLC purchased a new position in shares of Adobe Inc. (NASDAQ:ADBE - Free Report) during the 4th quarter, according to its most recent 13F filing with the SEC. The firm purchased 5,301 shares of the software company's stock, valued at approximately $2,357,000. Other large investors have aMay 16, 2025 | marketbeat.comAdobe Inc. (NASDAQ:ADBE) Shares Sold by Gotham Asset Management LLCGotham Asset Management LLC lowered its stake in Adobe Inc. (NASDAQ:ADBE - Free Report) by 27.8% in the 4th quarter, according to its most recent Form 13F filing with the Securities & Exchange Commission. The firm owned 15,187 shares of the software company's stock after selling 5,862 shares duMay 16, 2025 | marketbeat.comAdobe Inc. (NASDAQ:ADBE) Given Consensus Rating of "Moderate Buy" by BrokeragesAdobe Inc. (NASDAQ:ADBE - Get Free Report) has earned a consensus recommendation of "Moderate Buy" from the twenty-eight research firms that are currently covering the stock, Marketbeat reports. Eleven investment analysts have rated the stock with a hold rating, sixteen have issued a buy rating anMay 16, 2025 | marketbeat.comRep. Bruce Westerman Sells Off Shares of Adobe Inc. (NASDAQ:ADBE)Representative Bruce Westerman (R-Arkansas) recently sold shares of Adobe Inc. (NASDAQ:ADBE). In a filing disclosed on May 12th, the Representative disclosed that they had sold between $1,001 and $15,000 in Adobe stock on April 21st. The trade occurred in the Representative's "FISHER IRA" account.May 16, 2025 | marketbeat.comAdobe Stock Is a Buy. One Portfolio Manager Explains Why.May 16, 2025 | barrons.comIs Adobe Inc. (ADBE) the Tech Stock That Trump’s Fellow Republican Bought Amid Market Rout?May 16, 2025 | finance.yahoo.comAdobe Stock Is a Buy. One Portfolio Manager Explains Why.May 15, 2025 | msn.comAdobe Inc. (ADBE) Slips 10.45% Amid Doubts Over Firefly’s AI Monetization PotentialMay 15, 2025 | msn.comOMERS ADMINISTRATION Corp Has $152.23 Million Position in Adobe Inc. (NASDAQ:ADBE)OMERS ADMINISTRATION Corp raised its stake in Adobe Inc. (NASDAQ:ADBE - Free Report) by 0.4% during the fourth quarter, according to its most recent filing with the Securities and Exchange Commission. The fund owned 342,332 shares of the software company's stock after buying an additional 1,265 shaMay 15, 2025 | marketbeat.comAdobe Inc. (NASDAQ:ADBE) Shares Sold by Morse Asset Management IncMorse Asset Management Inc lessened its stake in shares of Adobe Inc. (NASDAQ:ADBE - Free Report) by 20.4% during the fourth quarter, according to the company in its most recent disclosure with the Securities and Exchange Commission (SEC). The institutional investor owned 6,761 shares of the softwMay 15, 2025 | marketbeat.comSen. Markwayne Mullin Sells Off Shares of Adobe Inc. (NASDAQ:ADBE)Senator Markwayne Mullin (R-Oklahoma) recently sold shares of Adobe Inc. (NASDAQ:ADBE). In a filing disclosed on May 12th, the Senator disclosed that they had sold between $15,001 and $50,000 in Adobe stock on April 8th. Senator Markwayne Mullin also recently made the following trade(s): Sold $15,0May 15, 2025 | marketbeat.comAdobe (ADBE) Appoints Louise Pentland as Chief Legal Officer | ADBE Stock NewsMay 14, 2025 | gurufocus.comAdobe (ADBE) Names Louise Pentland as Chief Legal OfficerMay 14, 2025 | gurufocus.comAdobe (NASDAQ:ADBE) Shares Up 2.7% - Here's What HappenedAdobe (NASDAQ:ADBE) Trading Up 2.7% - Time to Buy?May 14, 2025 | marketbeat.com Get Adobe News Delivered to You Automatically Sign up to receive the latest news and ratings for ADBE and its competitors with MarketBeat's FREE daily newsletter. Email Address ADBE Media Mentions By Week ADBE Media Sentiment Learn about the media sentiment score. Each headline receives a score ranging from 2 (good news) to -2 (bad news). Our company news sentiment scores track the average news sentiment of articles about each company over the most recent 7 days in order to identify companies that are receiving positive press. ADBE News Sentiment▼1.170.76▲Average Computer and Technology News Sentiment ADBE News Coverage Learn about the media coverage comparison. We track news headlines from hundreds of news outlets and tag them by company. This chart compares the number of articles about this company in the last seven days compared with the average number of articles about this company on a typical week. ADBE Articles This Week▼5953▲ADBE Articles Average Week Get Adobe News Delivered to You Automatically Sign up to receive the latest news and ratings for ADBE and its competitors with MarketBeat's FREE daily newsletter. 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