Adobe (ADBE) Competitors

Adobe (NASDAQ:ADBE) and Salesforce (NYSE:CRM) are both large-cap computer and technology companies, but which is the better business? We will contrast the two businesses based on the strength of their valuation, community ranking, dividends, profitability, earnings, analyst recommendations, risk, institutional ownership and media sentiment.

Do analysts rate ADBE or CRM?

Adobe presently has a consensus target price of $398.00, indicating a potential downside of 8.62%. Salesforce has a consensus target price of $220.97, indicating a potential upside of 4.80%. Given Salesforce's stronger consensus rating and higher probable upside, analysts clearly believe Salesforce is more favorable than Adobe.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Adobe	0 Sell rating(s)	16 Hold rating(s)	11 Buy rating(s)	0 Strong Buy rating(s)	2.41
Salesforce	1 Sell rating(s)	13 Hold rating(s)	24 Buy rating(s)	1 Strong Buy rating(s)	2.64

Does the media favor ADBE or CRM?

In the previous week, Salesforce had 91 more articles in the media than Adobe. MarketBeat recorded 113 mentions for Salesforce and 22 mentions for Adobe. Adobe's average media sentiment score of 0.67 beat Salesforce's score of 0.37 indicating that Adobe is being referred to more favorably in the media.

Company	Very Positive	Positive	Neutral	Negative	Very Negative	Overall Sentiment
Adobe	7 Very Positive mention(s)	4 Positive mention(s)	9 Neutral mention(s)	0 Negative mention(s)	0 Very Negative mention(s)	Positive
Salesforce	14 Very Positive mention(s)	18 Positive mention(s)	49 Neutral mention(s)	5 Negative mention(s)	0 Very Negative mention(s)	Neutral

Which has preferable earnings and valuation, ADBE or CRM?

Adobe has higher earnings, but lower revenue than Salesforce. Adobe is trading at a lower price-to-earnings ratio than Salesforce, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Adobe	$17.61 billion	11.33	$4.76 billion	$10.15	42.84
Salesforce	$31.35 billion	6.57	$208 million	$0.38	556.94

Which has more risk and volatility, ADBE or CRM?

Adobe has a beta of 1.3, indicating that its share price is 30% more volatile than the S&P 500. Comparatively, Salesforce has a beta of 1.24, indicating that its share price is 24% more volatile than the S&P 500.

Is ADBE or CRM more profitable?

Adobe has a net margin of 26.32% compared to Salesforce's net margin of 1.18%. Adobe's return on equity of 36.53% beat Salesforce's return on equity.

Company	Net Margins	Return on Equity	Return on Assets
Adobe	26.32%	36.53%	19.35%
Salesforce	1.18%	5.75%	3.57%

Do insiders & institutionals have more ownership in ADBE or CRM?

79.4% of Adobe shares are held by institutional investors. Comparatively, 75.8% of Salesforce shares are held by institutional investors. 0.2% of Adobe shares are held by insiders. Comparatively, 3.6% of Salesforce shares are held by insiders. Strong institutional ownership is an indication that endowments, large money managers and hedge funds believe a company will outperform the market over the long term.

Does the MarketBeat Community favor ADBE or CRM?

Salesforce received 1507 more outperform votes than Adobe when rated by MarketBeat users. Likewise, 83.35% of users gave Salesforce an outperform vote while only 71.93% of users gave Adobe an outperform vote.

Company	Underperform	Outperform
Adobe	Outperform Votes 1581 71.93%	Underperform Votes 617 28.07%
Salesforce	Outperform Votes 3088 83.35%	Underperform Votes 617 16.65%

Summary

Salesforce beats Adobe on 10 of the 19 factors compared between the two stocks.