Adobe (ADBE) Competitors

Salesforce (NYSE:CRM) and Adobe (NASDAQ:ADBE) are both large-cap computer and technology companies, but which is the better business? We will compare the two businesses based on the strength of their dividends, media sentiment, earnings, profitability, valuation, community ranking, analyst recommendations, institutional ownership and risk.

Which has preferable valuation and earnings, CRM or ADBE?

Adobe has lower revenue, but higher earnings than Salesforce. Salesforce is trading at a lower price-to-earnings ratio than Adobe, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Salesforce	$36.47B	6.78	$4.14B	$5.56	45.92
Adobe	$20.95B	10.90	$5.43B	$11.13	46.27

Is CRM or ADBE more profitable?

Adobe has a net margin of 24.86% compared to Salesforce's net margin of 15.44%. Adobe's return on equity of 40.67% beat Salesforce's return on equity.

Company	Net Margins	Return on Equity	Return on Assets
Salesforce	15.44%	12.01%	7.45%
Adobe	24.86%	40.67%	21.64%

Do analysts rate CRM or ADBE?

Salesforce presently has a consensus price target of $305.55, suggesting a potential upside of 19.67%. Adobe has a consensus price target of $606.58, suggesting a potential upside of 17.78%. Given Salesforce's stronger consensus rating and higher probable upside, equities research analysts plainly believe Salesforce is more favorable than Adobe.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Salesforce	0 Sell rating(s)	9 Hold rating(s)	25 Buy rating(s)	3 Strong Buy rating(s)	2.84
Adobe	2 Sell rating(s)	7 Hold rating(s)	17 Buy rating(s)	0 Strong Buy rating(s)	2.58

Do institutionals and insiders hold more shares of CRM or ADBE?

80.4% of Salesforce shares are held by institutional investors. Comparatively, 81.8% of Adobe shares are held by institutional investors. 3.2% of Salesforce shares are held by company insiders. Comparatively, 0.2% of Adobe shares are held by company insiders. Strong institutional ownership is an indication that large money managers, hedge funds and endowments believe a stock will outperform the market over the long term.

Which has more risk and volatility, CRM or ADBE?

Salesforce has a beta of 1.29, indicating that its stock price is 29% more volatile than the S&P 500. Comparatively, Adobe has a beta of 1.29, indicating that its stock price is 29% more volatile than the S&P 500.

Does the media prefer CRM or ADBE?

In the previous week, Adobe had 73 more articles in the media than Salesforce. MarketBeat recorded 117 mentions for Adobe and 44 mentions for Salesforce. Salesforce's average media sentiment score of 0.43 beat Adobe's score of 0.28 indicating that Salesforce is being referred to more favorably in the media.

Company	Very Positive	Positive	Neutral	Negative	Very Negative	Overall Sentiment
Salesforce	14 Very Positive mention(s)	6 Positive mention(s)	19 Neutral mention(s)	1 Negative mention(s)	1 Very Negative mention(s)	Neutral
Adobe	25 Very Positive mention(s)	16 Positive mention(s)	42 Neutral mention(s)	16 Negative mention(s)	2 Very Negative mention(s)	Neutral

Does the MarketBeat Community favor CRM or ADBE?

Salesforce received 1540 more outperform votes than Adobe when rated by MarketBeat users. Likewise, 82.59% of users gave Salesforce an outperform vote while only 70.73% of users gave Adobe an outperform vote.

Company	Underperform	Outperform
Salesforce	Outperform Votes 3198 82.59%	Underperform Votes 674 17.41%
Adobe	Outperform Votes 1658 70.73%	Underperform Votes 686 29.27%

Summary

Salesforce and Adobe tied by winning 9 of the 18 factors compared between the two stocks.