Adobe (ADBE) Stock Forecast & Price Target

Q: What analysts cover Adobe?

Adobe has been rated by research analysts at Barclays , BMO Capital Markets , BTIG Research , Citigroup , Citizens Jmp , DA Davidson , Dbs Bank , Evercore , Jefferies Financial Group , JPMorgan Chase & Co. , KeyCorp , Mizuho , Oppenheimer , Piper Sandler , Robert W. Baird , Royal Bank Of Canada , Sanford C. Bernstein , Stifel Nicolaus , Summit Redstone , TD Cowen , The Goldman Sachs Group , UBS Group , Weiss Ratings , Wells Fargo & Company , William Blair , and Wolfe Research in the past 90 days.

$209.99 +5.97 (+2.93%)

As of 12:31 PM Eastern

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Adobe - Analysts' Recommendations and Stock Price Forecast (2026)

Consensus Rating

Hold

Based on 31 Analyst Ratings

Sell
5

Hold
20

Buy
6

Based on 31 Wall Street analysts who have issued ratings for Adobe in the last 12 months, the stock has a consensus rating of "Hold." Out of the 31 analysts, 5 have given a sell rating, 20 have given a hold rating, 5 have given a buy rating, and 1 has given a strong buy rating for ADBE.

Consensus Price Target

$278.16
32.46% Upside

According to the 31 analysts' twelve-month price targets for Adobe, the average price target is $278.16. The highest price target for ADBE is $440.00, while the lowest price target for ADBE is $190.00. The average price target represents a forecasted upside of 32.46% from the current price of $209.99.

MarketBeat calculates consensus analyst ratings for stocks using the most recent rating from each Wall Street analyst that has rated a stock within the last twelve months. Each analyst's rating is normalized to a standardized rating score of 1 (sell), 2 (hold), 3 (buy) or 4 (strong buy). Analyst consensus ratings scores are calculated using the mean average of the number of normalized sell, hold, buy and strong buy ratings from Wall Street analysts. Each stock's consensus analyst rating is derived from its calculated consensus ratings score (0 to .5 = Strong Sell, .5 to 1 = Sell, 1 to 1.5 = Reduce, 1.5 to 2.5 = Hold, 2.5 to 3.0 = Moderate Buy, 3.0 to 3.5 = Buy, >3.5 = Strong Buy). MarketBeat's consensus price targets are a mean average of the most recent available price targets set by each analyst that has set a price target for the stock in the last twelve months. MarketBeat's consensus ratings and consensus price targets may differ from those calculated by other firms due to differences in methodology and available data.

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ADBE Analyst Ratings Over Time

Type	Current Forecast 6/15/25 to 6/15/26	1 Month Ago 5/16/25 to 5/16/26	3 Months Ago 3/17/25 to 3/17/26	1 Year Ago 6/15/24 to 6/15/25
Strong Buy	1 Strong Buy rating(s)	1 Strong Buy rating(s)	1 Strong Buy rating(s)	1 Strong Buy rating(s)
Buy	5 Buy rating(s)	9 Buy rating(s)	10 Buy rating(s)	15 Buy rating(s)
Hold	20 Hold rating(s)	16 Hold rating(s)	13 Hold rating(s)	9 Hold rating(s)
Sell	5 Sell rating(s)	5 Sell rating(s)	5 Sell rating(s)	0 Sell rating(s)
Consensus Price Target	$278.16	$338.15	$346.42	$488.57
Forecasted Upside	32.46% Upside	36.57% Upside	36.28% Upside	24.74% Upside
Consensus Rating	Hold	Hold	Hold	Moderate Buy

ADBE Analyst Recommendations By Month

The chart below shows how a company's ratings by analysts have changed over time. Each bar represents the previous year of ratings for that month. Within each bar, the sell ratings are shown in red, the hold ratings are shown in yellow, the buy ratings are shown in green, and the strong buy ratings are shown in dark green.

ADBE Price Targets by Month

The chart below shows how a company's share price and consensus price target have changed over time. The dark blue line represents the company's actual price. The lighter blue line represents the stock's consensus price target. The even lighter blue range in the background of the two lines represents the low price target and the high price target for each stock.

Adobe Stock vs. The Competition

Type	Adobe	Computer and Technology Companies	Broader Market
Consensus Rating Score	2.06	2.29	2.52
Consensus Rating	Hold	Hold	Moderate Buy
Predicted Upside	36.34% Upside	122.35% Upside	13.95% Upside
News Sentiment Rating	Neutral News See Recent ADBE News	Positive News	Positive News

Recent Analyst Forecasts and Stock Ratings

Rating

Upside/Downside

Action

Time Frame

Start Date

End Date

Show

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Date	Brokerage	Analyst	Action	Rating	Price Target	Report Date Upside/Downside
6/12/2026	The Goldman Sachs Group 3 of 5 stars	Gabriela Borges 3 of 5 stars	Lower Target	Sell	$220.00 ➝ $190.00	-12.94%
6/12/2026	Sanford C. Bernstein 4 of 5 stars	Mark Moerdler Not Rated	Lower Target	Outperform	$447.00 ➝ $379.00	+73.67%
6/12/2026	UBS Group 4 of 5 stars	Keith Weiss Not Rated	Set Target		$365.00	+67.25%
6/12/2026	Wolfe Research Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Alex Zukin Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Downgrade	Outperform ➝ Peer Perform
6/12/2026	Oppenheimer Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating		Reiterated Rating	Market Perform
6/12/2026	KeyCorp Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Jackson Ader Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Lower Target	Underweight	$235.00 ➝ $195.00	-10.65%
6/12/2026	Wells Fargo & Company Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Michael Turrin Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Lower Target	Overweight	$330.00 ➝ $250.00	+14.55%
6/12/2026	Barclays Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Saket Kalia Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Lower Target	Equal Weight	$275.00 ➝ $250.00	+14.55%
6/12/2026	Evercore Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating		Set Target	Outperform ➝ In-Line	$225.00	+3.10%
6/12/2026	Jefferies Financial Group Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Brent Thill Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Lower Target	Hold	$290.00 ➝ $230.00	+5.39%
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6/12/2026	Citigroup Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Tyler Radke Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Reiterated Rating	Market Perform
6/12/2026	Stifel Nicolaus Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Parker Lane Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Reiterated Rating	Buy ➝ Hold	$350.00 ➝ $200.00	-8.36%
6/12/2026	JPMorgan Chase & Co. Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Arti Vula Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Lower Target	Overweight	$420.00 ➝ $340.00	+66.77%
6/12/2026	BMO Capital Markets Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Keith Bachman Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Lower Target	Market Perform	$285.00 ➝ $230.00	+14.43%
6/12/2026	DA Davidson Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Gil Luria Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Lower Target	Buy	$300.00 ➝ $250.00	+14.55%
6/12/2026	Citizens Jmp Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Patrick Walravens Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Reiterated Rating	Market Perform
6/12/2026	Piper Sandler Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Billy Fitzsimmons Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Lower Target	Neutral	$280.00 ➝ $240.00	+9.97%
6/12/2026	Robert W. Baird Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Rob Oliver Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Lower Target	Neutral	$270.00 ➝ $230.00	+5.39%
6/12/2026	Mizuho Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Gregg Moskowitz Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Lower Target	Neutral	$270.00 ➝ $245.00	+12.26%
6/8/2026	Royal Bank Of Canada Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Matthew Swanson Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Lower Target	Outperform	$350.00 ➝ $285.00	+15.89%
6/8/2026	TD Cowen Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Derrick Wood Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Lower Target	Hold	$310.00 ➝ $285.00	+15.04%
6/3/2026	Weiss Ratings Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating		Reiterated Rating	Sell (D+)
5/19/2026	Dbs Bank Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating		Downgrade	Moderate Buy ➝ Hold
4/17/2026	Summit Redstone Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating		Set Target		$350.00	+39.27%
4/13/2026	BTIG Research Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Nick Altmann Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Initiated Coverage	Neutral
3/26/2026	William Blair Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Arjun Bhatia Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Downgrade	Outperform ➝ Market Perform
3/16/2026	Argus Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Joseph Bonner Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Reiterated Rating	Buy ➝ Hold
3/13/2026	Deutsche Bank Aktiengesellschaft Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating		Reiterated Rating	Hold
3/13/2026	Morgan Stanley Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Keith Weiss Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Lower Target	Equal Weight	$425.00 ➝ $365.00	+44.06%
2/13/2026	HSBC Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating		Set Target		$302.00	+15.05%
9/1/2025	Rothschild & Co Redburn Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Omar Sheikh Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Set Target		$280.00	-21.50%
8/11/2025	Melius Research Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating		Downgrade	Hold ➝ Sell	$310.00	-7.45%
6/16/2025	Phillip Securities Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Paul Chew Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Upgrade	Moderate Sell ➝ Strong-Buy
6/13/2025	Bank of America Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Brad Sills Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Boost Target	Buy	$424.00 ➝ $475.00	+21.06%
1/15/2025	BNP Paribas Exane Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Stefan Slowinski Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Upgrade	Underperform ➝ Neutral	$425.00	+2.98%

Analyst ratings data on MarketBeat is provided by Benzinga and other data providers. This page was last refreshed on Monday at 12:31 PM ET.

Should I Buy Adobe Stock? ADBE Pros and Cons Explained

These pros and cons were generated based on recent news and financial data from MarketBeat in order to provide readers with the fastest and most accurate insights. They were last updated on Thursday, June 11, 2026. Please send any questions or comments about these Adobe pros and cons to contact@marketbeat.com.

Adobe
Bull Case

Here are some ways that investors could benefit from investing in Adobe:

Adobe's total annual recurring revenue (ARR) has shown significant growth, reaching $27.1 billion, which is up 12.5% year over year, indicating strong demand for its products.
The current stock price is around $245, which may present a buying opportunity for investors looking for value in a leading software company.
Adobe's focus on AI-driven products, such as Firefly, has led to a substantial increase in monthly active users, showcasing its potential to capture a larger market share in the creative sector.
Recent acquisitions, including Semrush, are expected to enhance Adobe's offerings and expand its market reach, particularly in marketing solutions.
The company has raised its revenue guidance for fiscal 2026, reflecting confidence in its growth trajectory and ability to adapt to market conditions.

Adobe
Bear Case

Investors should be bearish about investing in Adobe for these reasons:

Recent downgrades from analysts, including a reduction in price targets, suggest that some market experts are cautious about Adobe's near-term performance.
Insider selling activity has been noted, with key executives reducing their holdings, which may raise concerns about their confidence in the company's future prospects.
The shift towards freemium experiences could impact short-term revenue from traditional subscription models, as the company defers some optimizations in its Creative Cloud offerings.
Adobe's stock has experienced volatility, with a significant drop from its 1-year high of around $420, which may deter risk-averse investors.
The competitive landscape in the software industry is intensifying, with new entrants and existing players innovating rapidly, which could pressure Adobe's market position.

ADBE Forecast - Frequently Asked Questions

According to the research reports of 31 Wall Street equities research analysts, the average twelve-month stock price forecast for Adobe is $278.16, with a high forecast of $440.00 and a low forecast of $190.00.

31 Wall Street equities research analysts have issued "buy," "hold," and "sell" ratings for Adobe in the last year. There are currently 5 sell ratings, 20 hold ratings, 5 buy ratings and 1 strong buy rating for the stock. The consensus among Wall Street equities research analysts is that investors should "hold" ADBE shares. A hold rating indicates that analysts believe investors should maintain any existing positions they have in ADBE, but not buy additional shares or sell existing shares.

According to analysts, Adobe's stock has a predicted upside of 32.46% based on their 12-month stock forecasts.

Over the previous 90 days, Adobe's stock had 4 downgrades and 1 upgrade by analysts.

Adobe has been rated by research analysts at Barclays, BMO Capital Markets, BTIG Research, Citigroup, Citizens Jmp, DA Davidson, Dbs Bank, Evercore, Jefferies Financial Group, JPMorgan Chase & Co., KeyCorp, Mizuho, Oppenheimer, Piper Sandler, Robert W. Baird, Royal Bank Of Canada, Sanford C. Bernstein, Stifel Nicolaus, Summit Redstone, TD Cowen, The Goldman Sachs Group, UBS Group, Weiss Ratings, Wells Fargo & Company, William Blair, and Wolfe Research in the past 90 days.

Analysts like Adobe less than other "computer and technology" companies. The consensus rating score for Adobe is 2.06 while the average consensus rating score for "computer and technology" companies is 2.29. Learn more on how ADBE compares to other companies.

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This page (NASDAQ:ADBE) was last updated on 6/15/2026 by MarketBeat.com Staff.

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Adobe (ADBE) Stock Forecast & Price Target