Adobe (ADBE) Stock Forecast & Price Target

$285.75 +5.96 (+2.13%)

As of 09/3/2026 04:00 PM Eastern

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Adobe - Analysts' Recommendations and Stock Price Forecast (2026)

Consensus Rating

Hold

Based on 33 Analyst Ratings

Sell
5

Hold
21

Buy
7

Based on 33 Wall Street analysts who have issued ratings for Adobe in the last 12 months, the stock has a consensus rating of "Hold." Out of the 33 analysts, 5 have given a sell rating, 21 have given a hold rating, and 7 have given a buy rating for ADBE.

Consensus Price Target

$278.72
-2.46% Downside

According to the 33 analysts' twelve-month price targets for Adobe, the average price target is $278.72. The highest price target for ADBE is $440.00, while the lowest price target for ADBE is $190.00. The average price target represents a forecasted downside of -2.46% from the current price of $285.75.

MarketBeat calculates consensus analyst ratings for stocks using the most recent rating from each Wall Street analyst that has rated a stock within the last twelve months. Each analyst's rating is normalized to a standardized rating score of 1 (sell), 2 (hold), 3 (buy) or 4 (strong buy). Analyst consensus ratings scores are calculated using the mean average of the number of normalized sell, hold, buy and strong buy ratings from Wall Street analysts. Each stock's consensus analyst rating is derived from its calculated consensus ratings score (0 to .5 = Strong Sell, .5 to 1 = Sell, 1 to 1.5 = Reduce, 1.5 to 2.5 = Hold, 2.5 to 3.0 = Moderate Buy, 3.0 to 3.5 = Buy, >3.5 = Strong Buy). MarketBeat's consensus price targets are a mean average of the most recent available price targets set by each analyst that has set a price target for the stock in the last twelve months. MarketBeat's consensus ratings and consensus price targets may differ from those calculated by other firms due to differences in methodology and available data.

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ADBE Analyst Ratings Over Time

Type	Current Forecast 9/4/25 to 9/4/26	1 Month Ago 8/5/25 to 8/5/26	3 Months Ago 6/6/25 to 6/6/26	1 Year Ago 9/4/24 to 9/4/25
Strong Buy	0 Strong Buy rating(s)	0 Strong Buy rating(s)	1 Strong Buy rating(s)	2 Strong Buy rating(s)
Buy	7 Buy rating(s)	7 Buy rating(s)	9 Buy rating(s)	15 Buy rating(s)
Hold	21 Hold rating(s)	21 Hold rating(s)	17 Hold rating(s)	8 Hold rating(s)
Sell	5 Sell rating(s)	6 Sell rating(s)	5 Sell rating(s)	2 Sell rating(s)
Consensus Price Target	$278.72	$271.30	$337.62	$473.88
Forecasted Upside	-2.46% Downside	4.62% Upside	34.27% Upside	37.63% Upside
Consensus Rating	Hold	Hold	Hold	Moderate Buy

ADBE Analyst Recommendations By Month

The chart below shows how a company's ratings by analysts have changed over time. Each bar represents the previous year of ratings for that month. Within each bar, the sell ratings are shown in red, the hold ratings are shown in yellow, the buy ratings are shown in green, and the strong buy ratings are shown in dark green.

ADBE Price Targets by Month

The chart below shows how a company's share price and consensus price target have changed over time. The dark blue line represents the company's actual price. The lighter blue line represents the stock's consensus price target. The even lighter blue range in the background of the two lines represents the low price target and the high price target for each stock.

Adobe Stock vs. The Competition

Type	Adobe	Technology Companies	Broader Market
Consensus Rating Score	2.06	2.23	2.53
Consensus Rating	Hold	Hold	Moderate Buy
Predicted Upside	-2.46% Downside	400.11% Upside	13.66% Upside
News Sentiment Rating	Positive News See Recent ADBE News	Positive News	Positive News

Recent Analyst Forecasts and Stock Ratings

Rating

Upside/Downside

Action

Time Frame

Start Date

End Date

Show

Export

Date	Brokerage	Analyst	Action	Rating	Price Target	Report Date Upside/Downside
9/3/2026	Barclays 3 of 5 stars	Saket Kalia 2 of 5 stars	Boost Target	Equal Weight	$250.00 ➝ $295.00	+5.44%
9/2/2026	Royal Bank Of Canada 3 of 5 stars	Matthew Swanson 1 of 5 stars	Boost Target	Outperform	$285.00 ➝ $315.00	+10.11%
9/1/2026	Weiss Ratings 5 of 5 stars		Upgrade	Sell (D) ➝ Sell (D+)
9/1/2026	Citigroup Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Tyler Radke Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Boost Target	Neutral	$228.00 ➝ $301.00	+2.80%
8/30/2026	Jefferies Financial Group Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Brent Thill Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Boost Target	Hold	$230.00 ➝ $285.00	-2.24%
8/19/2026	Bank of America Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Tal Liani Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Boost Target	Underperform	$190.00 ➝ $220.00	-19.16%
7/21/2026	UBS Group Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Karl Keirstead Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Downgrade	Buy ➝ Equal Weight
7/21/2026	Morgan Stanley Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Keith Weiss Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Downgrade	Equal Weight ➝ Underweight	$365.00 ➝ $240.00	+2.24%
7/20/2026	CLSA Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Bhavtosh Vajpayee Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Initiated Coverage	Outperform	$300.00	+26.45%
7/2/2026	HSBC Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Stephen Bersey Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Upgrade	Hold ➝ Buy	$282.00 ➝ $308.00	+45.99%
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6/29/2026	Phillip Securities Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating		Downgrade	Strong-Buy ➝ Hold
6/12/2026	The Goldman Sachs Group Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Gabriela Borges Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Lower Target	Sell	$220.00 ➝ $190.00	-12.94%
6/12/2026	Sanford C. Bernstein Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Mark Moerdler Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Lower Target	Outperform	$447.00 ➝ $379.00	+73.67%
6/12/2026	Wolfe Research Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Alex Zukin Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Downgrade	Outperform ➝ Peer Perform
6/12/2026	Oppenheimer Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating		Reiterated Rating	Market Perform
6/12/2026	KeyCorp Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Jackson Ader Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Lower Target	Underweight	$235.00 ➝ $195.00	-10.65%
6/12/2026	Wells Fargo & Company Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Michael Turrin Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Lower Target	Overweight	$330.00 ➝ $250.00	+14.55%
6/12/2026	Evercore Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating		Set Target	Outperform ➝ In-Line	$225.00	+3.10%
6/12/2026	Stifel Nicolaus Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Parker Lane Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Reiterated Rating	Buy ➝ Hold	$350.00 ➝ $200.00	-8.36%
6/12/2026	Freedom Capital Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating		Downgrade	Strong-Buy ➝ Hold
6/12/2026	JPMorgan Chase & Co. Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Arti Vula Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Lower Target	Overweight	$420.00 ➝ $340.00	+66.77%
6/12/2026	BMO Capital Markets Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Keith Bachman Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Lower Target	Market Perform	$285.00 ➝ $230.00	+14.43%
6/12/2026	DA Davidson Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Gil Luria Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Lower Target	Buy	$300.00 ➝ $250.00	+14.55%
6/12/2026	Citizens Jmp Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Patrick Walravens Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Reiterated Rating	Market Perform
6/12/2026	Piper Sandler Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Billy Fitzsimmons Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Lower Target	Neutral	$280.00 ➝ $240.00	+9.97%
6/12/2026	Robert W. Baird Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Rob Oliver Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Lower Target	Neutral	$270.00 ➝ $230.00	+5.39%
6/12/2026	Mizuho Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Gregg Moskowitz Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Lower Target	Neutral	$270.00 ➝ $245.00	+12.26%
6/8/2026	TD Cowen Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Derrick Wood Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Lower Target	Hold	$310.00 ➝ $285.00	+15.04%
5/19/2026	Dbs Bank Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating		Downgrade	Moderate Buy ➝ Hold
4/17/2026	Summit Redstone Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating		Set Target		$350.00	+39.27%
4/13/2026	BTIG Research Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Nick Altmann Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Initiated Coverage	Neutral
3/26/2026	William Blair Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Arjun Bhatia Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Downgrade	Outperform ➝ Market Perform
3/16/2026	Argus Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Joseph Bonner Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Reiterated Rating	Buy ➝ Hold
3/13/2026	Deutsche Bank Aktiengesellschaft Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating		Reiterated Rating	Hold
9/1/2025	Rothschild & Co Redburn Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Omar Sheikh Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Set Target		$280.00	-21.50%
8/11/2025	Melius Research Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating		Downgrade	Hold ➝ Sell	$310.00	-7.45%
1/15/2025	BNP Paribas Exane Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Stefan Slowinski Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Upgrade	Underperform ➝ Neutral	$425.00	+2.98%

Analyst ratings data on MarketBeat is provided by Benzinga and other data providers. This page was last refreshed on Friday at 02:53 AM ET.

Should I Buy Adobe Stock? ADBE Pros and Cons Explained

These pros and cons were generated based on recent news and financial data from MarketBeat in order to provide readers with the fastest and most accurate insights. They were last updated on Tuesday, September 1, 2026. Please send any questions or comments about these Adobe pros and cons to contact@marketbeat.com.

Adobe
Bull Case

Here are some ways that investors could benefit from investing in Adobe:

Adobe recently announced a $4 billion partnership with Saudi Arabia to provide free access to its AI tools for 27 million people, a significant strategic expansion that drives user adoption and positions the company as a leader in the Middle East market.
The stock is currently trading at $286.08, which represents a substantial discount to its 52-week high of $370.86, offering a potential entry point for investors who believe the recent sell-off has overcorrected the company's long-term value.
Adobe has consistently beaten earnings expectations, reporting $5.96 in earnings per share for the most recent quarter against a consensus estimate of $5.82, demonstrating strong operational execution and profitability even in a challenging software sector.
With a P/E ratio of 16.37, Adobe trades at a valuation that is significantly lower than many of its high-growth software peers, suggesting that the market may be undervaluing the company's stable revenue streams and dominant market position in digital media and experience.
Institutional interest is growing, as evidenced by Railway Pension Investments Ltd increasing its position by 146.3% in the second quarter, indicating that large-scale investors are accumulating shares and viewing the current price as an attractive opportunity.

Adobe
Bear Case

Investors should be bearish about investing in Adobe for these reasons:

Wall Street maintains a consensus rating of "Hold" with an average price target of $272.80, which is below the current stock price of $286.08, suggesting that analysts believe the stock is fairly valued or slightly overvalued relative to its near-term growth prospects.
Short interest has been rising, with shares shorted increasing to 17,970,237 in the most recent reporting period, indicating that a significant portion of the market is betting against the stock's future performance due to concerns about AI disruption or competitive pressure.
Adobe faces intensifying competition from AI-native platforms like Canva and Figma, which are eroding its traditional moat in creative software, forcing the company to invest heavily in AI features to retain its user base and justify its premium pricing.
Historical data suggests that Adobe stock has underperformed in September, having finished the month higher only twice in the last decade, which may signal seasonal weakness or broader market skepticism about the software sector during this period.
Recent analyst downgrades, including a cut from "moderate buy" to "hold" by DBS Bank and a price target reduction by Stifel Nicolaus, reflect growing concerns about the sustainability of Adobe's growth rates and the impact of macroeconomic headwinds on enterprise software spending.

ADBE Forecast - Frequently Asked Questions

According to the research reports of 33 Wall Street equities research analysts, the average twelve-month stock price forecast for Adobe is $278.72, with a high forecast of $440.00 and a low forecast of $190.00.

33 Wall Street research analysts have issued "buy," "hold," and "sell" ratings for Adobe in the last year. There are currently 5 sell ratings, 21 hold ratings and 7 buy ratings for the stock. The consensus among Wall Street research analysts is that investors should "hold" ADBE shares. A hold rating indicates that analysts believe investors should maintain any existing positions they have in ADBE, but not buy additional shares or sell existing shares.

According to analysts, Adobe's stock has a predicted downside of -2.46% based on their 12-month stock forecasts.

Over the previous 90 days, Adobe's stock had 6 downgrades and 4 upgrades by analysts.

Adobe has been rated by research analysts at Bank of America, Barclays, BMO Capital Markets, Citigroup, Citizens Jmp, CLSA, DA Davidson, Evercore, Freedom Capital, HSBC, Jefferies Financial Group, JPMorgan Chase & Co., KeyCorp, Mizuho, Morgan Stanley, Oppenheimer, Phillip Securities, Piper Sandler, Robert W. Baird, Royal Bank Of Canada, Sanford C. Bernstein, Stifel Nicolaus, TD Cowen, The Goldman Sachs Group, UBS Group, Weiss Ratings, Wells Fargo & Company, and Wolfe Research in the past 90 days.

Analysts like Adobe less than other "technology" companies. The consensus rating score for Adobe is 2.06 while the average consensus rating score for "technology" companies is 2.23. Learn more on how ADBE compares to other companies.

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MarketBeat monitors more than a dozen sources for Adobe analyst ratings, with the most recent rating issued on 9/3/2026.

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Adobe (ADBE) Stock Forecast & Price Target

Adobe - Analysts' Recommendations and Stock Price Forecast (2026)

Consensus Rating

Consensus Price Target

ADBE Analyst Ratings Over Time

ADBE Analyst Recommendations By Month

ADBE Price Targets by Month

Adobe Stock vs. The Competition

Recent Analyst Forecasts and Stock Ratings

Should I Buy Adobe Stock? ADBE Pros and Cons Explained

Adobe
Bull Case

Adobe
Bear Case

ADBE Forecast - Frequently Asked Questions

Stock Forecasts and Research Tools

Today's Analyst Ratings

Top-Rated Stocks

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Brokerages With Adobe Recommendations

Best-in-Class Portfolio Monitoring

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Adobe (ADBE) Stock Forecast & Price Target

Adobe - Analysts' Recommendations and Stock Price Forecast (2026)

Consensus Rating

Consensus Price Target

ADBE Analyst Ratings Over Time

ADBE Analyst Recommendations By Month

ADBE Price Targets by Month

Adobe Stock vs. The Competition

Recent Analyst Forecasts and Stock Ratings

Should I Buy Adobe Stock? ADBE Pros and Cons Explained

Adobe Bull Case

Adobe Bear Case

ADBE Forecast - Frequently Asked Questions

What is Adobe's forecast for 2026?

Should I buy or sell Adobe stock right now?

Does Adobe's stock price have much downside?

Has Adobe been upgraded or downgraded by Wall Street analysts recently?

What analysts cover Adobe?

Do Wall Street analysts like Adobe more than its competitors?

Stock Forecasts and Research Tools

Today's Analyst Ratings

Top-Rated Stocks

More Ratings Tools

Brokerages With Adobe Recommendations

MarketBeat All Access Features

Best-in-Class Portfolio Monitoring

Stock Ideas and Recommendations

Advanced Stock Screeners and Research Tools

Adobe
Bull Case

Adobe
Bear Case