NYSE:NOW - ServiceNow Price Target & Analyst Ratings Sign in or create an account to add this stock to your watchlist. Get Started $171.09 -1.88 (-1.09 %) (As of 11/16/2018 04:00 PM ET)Previous Close$172.97Today's Range$169.2495 - $173.879952-Week Range$112.84 - $206.29Volume1.11 million shsAverage Volume1.95 million shsMarket Capitalization$30.24 billionP/E Ratio-162.94Dividend YieldN/ABeta1.25 ProfileDiscussionAnalyst RatingsChartEarningsFinancialsInsider TradesInstitutional OwnershipHeadlinesOptions ChainSEC FilingsSocial Media Share on FacebookShare on TwitterShare on LinkedInShare on RedditShare on StocktwitsPrint this articleShare by Email Analyst Ratings ServiceNow (NYSE:NOW) Price Target and Consensus Rating (How are Consensus Ratings Calculated?) MarketBeat calculates consensus analyst ratings for stocks using the most recent rating from each Wall Street analyst that has rated a stock within the last twelve months. Each analyst's rating is normalized to a standardized rating score of 1 (sell), 2 (hold), 3 (buy) or 4 (strong buy). Analyst consensus ratings scores are calculated using the mean average of the number of normalized sell, hold, buy and strong buy ratings from Wall Street analysts. Each stock's consensus analyst rating is derived from its calculated consensus ratings score (0-1.5 = Sell, 1.5-2.5 = Hold, 2.5-3.5 = Buy, >3.5 = Strong Buy). MarketBeat's consensus price targets are a mean average of the most recent available price targets set by each analyst that has set a price target for the stock in the last twelve months. MarketBeat's consensus ratings and consensus price targets may differ from those calculated by other firms due to differences in methodology and available data.29 Wall Street analysts have issued ratings and price targets for ServiceNow in the last 12 months. Their average twelve-month price target is $203.4444, suggesting that the stock has a possible upside of 18.91%. The high price target for NOW is $240.00 and the low price target for NOW is $160.00. There are currently 3 hold ratings, 25 buy ratings and 1 strong buy rating for the stock, resulting in a consensus rating of "Buy."Today30 Days Ago90 Days Ago180 Days AgoConsensus Rating: BuyBuyBuyBuyConsensus Rating Score: 2.932.932.932.94Ratings Breakdown: 0 Sell Rating(s)3 Hold Rating(s)25 Buy Rating(s)1 Strong Buy Rating(s)0 Sell Rating(s)3 Hold Rating(s)25 Buy Rating(s)1 Strong Buy Rating(s)0 Sell Rating(s)3 Hold Rating(s)26 Buy Rating(s)1 Strong Buy Rating(s)0 Sell Rating(s)4 Hold Rating(s)26 Buy Rating(s)2 Strong Buy Rating(s)Consensus Price Target: $203.4444$203.0385$196.1154$169.0741Price Target Upside: 18.91% upside10.08% upside6.30% upside3.95% downsideServiceNow (NYSE:NOW) Consensus Price Target History ServiceNow (NYSE:NOW) Analyst Ratings History Show: Only the Most Recent Rating From Each Brokerage All Ratings For This Stock DateBrokerageActionRatingPrice TargetImpact on Share PriceDetails10/23/2018Morgan StanleyLower Price TargetOverweight ➝ Overweight$198.00 ➝ $188.00High10/22/2018Needham & Company LLCInitiated CoverageBuy ➝ Buy$224.00Medium10/12/2018MacquarieSet Price TargetBuy$210.00Low10/1/2018Jefferies Financial GroupInitiated CoverageBuy$240.00Medium9/7/2018BarclaysBoost Price TargetOverweight ➝ Overweight$198.00 ➝ $235.00Medium8/15/2018ArgusBoost Price TargetBuy$215.00Low7/26/2018Northland SecuritiesReiterated RatingBuy$200.00High7/26/2018Royal Bank of CanadaReiterated RatingBuy$205.00Low7/26/2018JMP SecuritiesBoost Price TargetOutperform$220.00Low7/26/2018Credit Suisse GroupBoost Price TargetOutperform ➝ Outperform$180.00 ➝ $215.00Low7/26/2018JPMorgan Chase & Co.Boost Price TargetNeutral ➝ Neutral$163.00 ➝ $200.00Low7/26/2018KeyCorpBoost Price TargetOverweight ➝ Overweight$194.00 ➝ $210.00High7/26/2018Stifel NicolausBoost Price TargetHold ➝ Hold$165.00 ➝ $180.00High7/26/2018Canaccord GenuityBoost Price TargetBuy$190.00 ➝ $210.00High7/26/2018BMO Capital MarketsBoost Price TargetOutperform$177.00 ➝ $205.00High7/25/2018Bank of AmericaBoost Price TargetBuy ➝ Buy$203.00 ➝ $210.00High7/20/2018Piper Jaffray CompaniesReiterated RatingOverweight$210.00Low7/3/2018CitigroupBoost Price TargetBuy$200.00Low5/31/2018Deutsche BankBoost Price TargetBuy ➝ Buy$175.00 ➝ $200.00Low5/8/2018Raymond JamesBoost Price TargetStrong-Buy ➝ Strong-Buy$190.00 ➝ $202.00Medium5/8/2018UBS GroupSet Price TargetBuy$196.00High4/26/2018William BlairReiterated RatingOutperformLow4/20/2018MizuhoReiterated RatingBuy$190.00High3/16/2018Robert W. BairdReiterated RatingBuy$190.00Low2/2/2018Evercore ISIReiterated RatingBuy$170.00Medium2/1/2018OppenheimerReiterated RatingHoldHigh2/1/2018Sanford C. BernsteinReiterated RatingOutperform$158.00 ➝ $208.00Medium12/11/2017CowenReiterated RatingBuy$160.00Low10/18/2017OTR GlobalUpgradePositiveN/A9/18/2017Summit RedstoneReiterated RatingBuy$135.00Low9/6/2017Moffett NathansonInitiated CoverageBuy ➝ BuyLow7/27/2017GuggenheimReiterated RatingBuy$108.00 ➝ $120.00Low6/21/2017Seaport Global SecuritiesDowngradeBuy ➝ NeutralHigh5/25/2017StephensInitiated CoverageOverweight$120.00Low5/1/2017MKM PartnersReiterated RatingNeutral$95.00 ➝ $100.00Low4/28/2017FBN SecuritiesBoost Price TargetOutperform$110.00 ➝ $115.00Low4/27/2017DA DavidsonSet Price TargetBuy$118.00Low4/24/2017BTIG ResearchReiterated RatingBuyLow1/26/2017Goldman Sachs GroupBoost Price TargetNeutral$82.00 ➝ $86.00N/A1/26/2017WunderlichBoost Price TargetBuy$95.00 ➝ $107.00N/A1/11/2017Wells Fargo & CoInitiated CoverageMarket PerformN/A(Data available from 11/16/2016 forward) This page was last updated on 11/16/2018 by MarketBeat.com StaffFeatured Article: What is a stock split?