Strategy (MSTR) Stock Forecast & Price Target

$152.68 -1.66 (-1.08%)

Closing price 10/12/2026 04:00 PM Eastern

Extended Trading

$154.63 +1.95 (+1.28%)

As of 05:20 AM Eastern

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Strategy - Analysts' Recommendations and Stock Price Forecast (2026)

Consensus Rating

Moderate Buy

Based on 18 Analyst Ratings

Sell
1

Hold
2

Buy
15

Based on 18 Wall Street analysts who have issued ratings for Strategy in the last 12 months, the stock has a consensus rating of "Moderate Buy." Out of the 18 analysts, 1 has given a sell rating, 2 have given a hold rating, 13 have given a buy rating, and 2 have given a strong buy rating for MSTR.

Consensus Price Target

$258.94
69.59% Upside

According to the 18 analysts' twelve-month price targets for Strategy, the average price target is $258.94. The highest price target for MSTR is $473.00, while the lowest price target for MSTR is $165.00. The average price target represents a forecasted upside of 69.59% from the current price of $152.68.

MarketBeat calculates consensus analyst ratings for stocks using the most recent rating from each Wall Street analyst that has rated a stock within the last twelve months. Each analyst's rating is normalized to a standardized rating score of 1 (sell), 2 (hold), 3 (buy) or 4 (strong buy). Analyst consensus ratings scores are calculated using the mean average of the number of normalized sell, hold, buy and strong buy ratings from Wall Street analysts. Each stock's consensus analyst rating is derived from its calculated consensus ratings score (0 to .5 = Strong Sell, .5 to 1 = Sell, 1 to 1.5 = Reduce, 1.5 to 2.5 = Hold, 2.5 to 3.0 = Moderate Buy, 3.0 to 3.5 = Buy, >3.5 = Strong Buy). MarketBeat's consensus price targets are a mean average of the most recent available price targets set by each analyst that has set a price target for the stock in the last twelve months. MarketBeat's consensus ratings and consensus price targets may differ from those calculated by other firms due to differences in methodology and available data.

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MSTR Analyst Ratings Over Time

Type	Current Forecast 10/13/25 to 10/13/26	1 Month Ago 9/13/25 to 9/13/26	3 Months Ago 7/15/25 to 7/15/26	1 Year Ago 10/13/24 to 10/13/25
Strong Buy	2 Strong Buy rating(s)	2 Strong Buy rating(s)	2 Strong Buy rating(s)	1 Strong Buy rating(s)
Buy	13 Buy rating(s)	13 Buy rating(s)	11 Buy rating(s)	10 Buy rating(s)
Hold	2 Hold rating(s)	2 Hold rating(s)	4 Hold rating(s)	3 Hold rating(s)
Sell	1 Sell rating(s)	2 Sell rating(s)	0 Sell rating(s)	1 Sell rating(s)
Consensus Price Target	$258.94	$236.65	$266.31	$509.54
Forecasted Upside	69.59% Upside	80.69% Upside	173.23% Upside	61.52% Upside
Consensus Rating	Moderate Buy	Moderate Buy	Moderate Buy	Moderate Buy

MSTR Analyst Recommendations By Month

The chart below shows how a company's ratings by analysts have changed over time. Each bar represents the previous year of ratings for that month. Within each bar, the sell ratings are shown in red, the hold ratings are shown in yellow, the buy ratings are shown in green, and the strong buy ratings are shown in dark green.

MSTR Price Targets by Month

The chart below shows how a company's share price and consensus price target have changed over time. The dark blue line represents the company's actual price. The lighter blue line represents the stock's consensus price target. The even lighter blue range in the background of the two lines represents the low price target and the high price target for each stock.

Strategy Stock vs. The Competition

Type	Strategy	Technology Companies	Broader Market
Consensus Rating Score	2.89	2.23	2.53
Consensus Rating	Moderate Buy	Hold	Moderate Buy
Predicted Upside	69.59% Upside	646.14% Upside	19.27% Upside
News Sentiment Rating	Positive News See Recent MSTR News	Positive News	Positive News

Recent Analyst Forecasts and Stock Ratings

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Date	Brokerage	Analyst	Action	Rating	Price Target	Report Date Upside/Downside
10/9/2026	Barclays 3 of 5 stars	Nik Cremo Not Rated	Reiterated Rating	Overweight	$160.00 ➝ $175.00	+15.53%
10/2/2026	Citigroup 4 of 5 stars	Peter Christiansen 1 of 5 stars	Reiterated Rating	Buy	$136.00 ➝ $240.00	+49.53%
9/22/2026	B. Riley Financial 4 of 5 stars	Fedor Shabalin Not Rated	Boost Target	Buy	$175.00 ➝ $195.00	+15.91%
9/21/2026	Zacks Research Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating		Upgrade	Strong Sell ➝ Hold
9/8/2026	Canaccord Genuity Group Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Joseph Vafi Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Boost Target	Buy	$175.00 ➝ $179.00	+25.35%
9/1/2026	Alliance Global Partners Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Brian Kinstlinger Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Initiated Coverage	Buy	$217.00	+73.77%
8/26/2026	Sanford C. Bernstein Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Gautam Chhugani Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Reiterated Rating	Outperform	$450.00 ➝ $350.00	+175.96%
8/10/2026	Mizuho Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Dan Dolev Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Set Target		$165.00	+69.68%
8/4/2026	Weiss Ratings Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating		Downgrade	Hold (C) ➝ Sell (D)
8/3/2026	HC Wainwright Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Mike Colonnese Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Set Target		$325.00	+241.56%
Get the Latest News and Ratings for MSTR and Related Stocks Enter your email address below to receive the latest news and analysts' ratings for Strategy and its competitors with MarketBeat's FREE daily newsletter.
8/3/2026	Cantor Fitzgerald Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Ramsey El-Assal Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Lower Target	Overweight	$212.00 ➝ $186.00	+99.40%
7/31/2026	UBS Group Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating		Reiterated Rating	Buy
7/31/2026	BTIG Research Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Andrew Harte Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Reiterated Rating	Buy	$250.00	+155.78%
7/27/2026	Benchmark Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Mark Palmer Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Reiterated Rating	Buy	$570.00 ➝ $435.00	+350.80%
6/30/2026	Credit Suisse Group Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating		Set Target		$250.00	+187.59%
6/30/2026	TD Cowen Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Lance Vitanza Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Lower Target	Buy	$400.00 ➝ $260.00	+200.31%
6/2/2026	Monness Crespi & Hardt Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating		Reiterated Rating	Neutral
3/19/2026	Texas Capital Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating		Upgrade	Strong-Buy
1/9/2026	Truist Financial Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating		Set Target		$268.00	+66.84%
10/15/2025	China Renaissance Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Yiwen Zhang Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Initiated Coverage	Buy	$473.00	+57.32%
9/30/2025	Wells Fargo & Company Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Cerena Chen Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Reiterated Rating	Overweight ➝ Equal Weight	$65.00 ➝ $54.00	-83.46%
2/7/2025	Keefe, Bruyette & Woods Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Bill Papanastasiou Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Initiated Coverage	Outperform	$560.00	+72.06%
2/6/2025	Maxim Group Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Matthew Galinko Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Boost Target	Buy	$480.00 ➝ $500.00	+53.63%
1/29/2025	Compass Point Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Ed Engel Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Upgrade	Strong-Buy

Analyst ratings data on MarketBeat is provided by Benzinga and other data providers. This page was last refreshed on Tuesday at 05:13 AM ET.

Should I Buy Strategy Stock? MSTR Pros and Cons Explained

These pros and cons were generated based on recent news and financial data from MarketBeat in order to provide readers with the fastest and most accurate insights. They were last updated on Friday, October 2, 2026. Please send any questions or comments about these Strategy pros and cons to contact@marketbeat.com.

Strategy
Bull Case

Here are some ways that investors could benefit from investing in Strategy Inc:

Strategy Inc recently purchased 1,665 Bitcoin for approximately $142.7 million, bringing its total holdings to 847,666 BTC, which reinforces its position as a major corporate holder of the asset and provides a tangible asset base that supports the company's valuation.
The stock is currently trading at $160.50, which is significantly below the consensus price target of $238.70, suggesting that analysts believe the current market price undervalues the company's potential given its Bitcoin treasury and software business.
Bitcoin has recovered more than 41% from its July low, and because Strategy Inc operates as a leveraged proxy for Bitcoin, this rebound has directly lifted the stock price, offering investors amplified exposure to the cryptocurrency's recovery.
The company repurchased approximately $151.7 million of its STRC preferred shares, a move that signals management's confidence in its capital allocation strategy and its ability to manage shareholder financing while continuing to accumulate Bitcoin.
Strategy Inc is considering daily dividend accrual for its preferred securities, including STRC, STRD, STRF, and STRK, which could make these instruments more attractive to income-focused investors and broaden the company's funding base.

Strategy
Bear Case

Investors should be bearish about investing in Strategy Inc for these reasons:

The company reported a loss of $24.45 per share for the most recent quarter, significantly missing the consensus estimate of a loss of $2.19, indicating that the company is currently operating at a substantial net loss with a negative net margin of 6,102.95%.
Strategy Inc has a beta of 3.56, which is extremely high compared to the broader market, meaning the stock is highly volatile and vulnerable to sharp declines if Bitcoin prices drop or if there is general market instability.
Insider selling has been significant, with Director Jarrod Patten selling 475 shares at $171.00 and 1,425 shares at $167.33 in September 2026, and CEO Phong Le selling 93,738 shares at $118.73 in June 2026, which may signal a lack of confidence from those closest to the company.
Analysts and investors are questioning whether the market value is sufficiently supported by the company's Bitcoin holdings and book value, with concerns about financing pressure and the potential for widening discounts to asset value if the crypto market weakens.
The company's negative return on equity of 74.18% and negative P/E ratio of -1.65 indicate that it is not currently generating positive earnings relative to its equity or market price, which is a risk for investors seeking traditional profitability metrics.

MSTR Forecast - Frequently Asked Questions

According to the research reports of 18 Wall Street equities research analysts, the average twelve-month stock price forecast for Strategy is $258.94, with a high forecast of $473.00 and a low forecast of $165.00.

18 Wall Street research analysts have issued "buy," "hold," and "sell" ratings for Strategy in the last year. There is currently 1 sell rating, 2 hold ratings, 13 buy ratings and 2 strong buy ratings for the stock. The consensus among Wall Street research analysts is that investors should "moderate buy" MSTR shares.

According to analysts, Strategy's stock has a predicted upside of 69.59% based on their 12-month stock forecasts.

Over the previous 90 days, Strategy's stock had 2 upgrades and 2 downgrades by analysts.

Strategy has been rated by research analysts at Alliance Global Partners, B. Riley Financial, Barclays, Benchmark, BTIG Research, Canaccord Genuity Group, Cantor Fitzgerald, Citigroup, HC Wainwright, Mizuho, Sanford C. Bernstein, UBS Group, Weiss Ratings, and Zacks Research in the past 90 days.

Analysts like Strategy more than other "technology" companies. The consensus rating for Strategy is Moderate Buy while the average consensus rating for "technology" companies is Hold. Learn more on how MSTR compares to other companies.

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Strategy (MSTR) Stock Forecast & Price Target

Strategy - Analysts' Recommendations and Stock Price Forecast (2026)

Consensus Rating

Consensus Price Target

MSTR Analyst Ratings Over Time

MSTR Analyst Recommendations By Month

MSTR Price Targets by Month

Strategy Stock vs. The Competition

Recent Analyst Forecasts and Stock Ratings

Should I Buy Strategy Stock? MSTR Pros and Cons Explained

Strategy
Bull Case

Strategy
Bear Case

MSTR Forecast - Frequently Asked Questions

Stock Forecasts and Research Tools

Today's Analyst Ratings

Top-Rated Stocks

More Ratings Tools

Brokerages With Strategy Recommendations

Best-in-Class Portfolio Monitoring

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Strategy (MSTR) Stock Forecast & Price Target

Strategy - Analysts' Recommendations and Stock Price Forecast (2026)

Consensus Rating

Consensus Price Target

MSTR Analyst Ratings Over Time

MSTR Analyst Recommendations By Month

MSTR Price Targets by Month

Strategy Stock vs. The Competition

Recent Analyst Forecasts and Stock Ratings

Should I Buy Strategy Stock? MSTR Pros and Cons Explained

Strategy Bull Case

Strategy Bear Case

MSTR Forecast - Frequently Asked Questions

What is Strategy's forecast for 2026?

Should I buy or sell Strategy stock right now?

Does Strategy's stock price have much upside?

Has Strategy been upgraded or downgraded by Wall Street analysts recently?

What analysts cover Strategy?

Do Wall Street analysts like Strategy more than its competitors?

Stock Forecasts and Research Tools

Today's Analyst Ratings

Top-Rated Stocks

More Ratings Tools

Brokerages With Strategy Recommendations

MarketBeat All Access Features

Best-in-Class Portfolio Monitoring

Stock Ideas and Recommendations

Advanced Stock Screeners and Research Tools

Strategy
Bull Case

Strategy
Bear Case