Top MarketRank™ StocksTop MarketRank™NASDAQ:BKNG Booking (BKNG) Stock Price, News & Analysis $155.83 -5.27 (-3.27%) Closing price 10/23/2026 04:00 PM EasternExtended Trading$156.17 +0.34 (+0.22%) As of 10/23/2026 08:00 PM Eastern Extended trading is trading that happens on electronic markets outside of regular trading hours. This is a fair market value extended hours price provided by Massive. Learn more. Add Compare Share Share Stock Analysis Stock AnalysisAnalyst ForecastsChartCompetitorsDividendEarningsFinancialsInsider TradesNews and TrendsOptions ChainOwnershipSEC FilingsShort Interest About Booking Stock (NASDAQ:BKNG) View Price History Chart DataSkip Price History Chart 1 Day 5 Days 30 Days 90 Days 1 Year Advanced 1 Day 1 Day 5 Days 30 Days 90 Days 1 Year Advanced Show volume Show extended hours Get Booking alerts:Sign Up Key Stats Today's Range$155.58▼$159.8150-Day Range$155.83▼$213.7852-Week Range$150.14▼$220.81Volume5.93 million shsAverage Volume6.98 million shsMarket Capitalization$117.09 billionP/E Ratio17.25Dividend Yield1.08%Price Target$233.71Consensus RatingModerate Buy Company Overview Booking Holdings Inc. is a global online travel and restaurant-reservation company that connects consumers with travel providers through digital platforms and mobile applications. Its services include accommodations, flights, rental cars, cruises, vacation packages, restaurant reservations and other travel-related offerings. The company operates a portfolio of well-known brands, including Booking.com, Priceline, Agoda, KAYAK, OpenTable, Rentalcars.com and Kayak-associated travel services. These platforms serve travelers, restaurants, hotels, airlines, car-rental companies and other travel providers across North America, Europe, Asia-Pacific and other international markets. Booking Holdings was founded as Priceline.com in 1997 and later expanded through acquisitions and the development of additional travel brands. The company adopted the name Booking Holdings in 2018 to reflect its broader portfolio. Glenn Fogel has served as chief executive officer since 2016.AI Generated. May Contain Errors. Read More Booking Stock Analysis - MarketRank™See Top-Rated MarketRank™ Stocks99th Percentile Overall ScoreBKNG MarketRank™: 4.965986394555 of 5 starsBooking scored higher than 99% of companies evaluated by MarketBeat, and ranked 7th out of 480 stocks in the consumer discretionary sector. Scores are calculated by averaging available category scores, with extra weight given to analysis and valuation. Analyst's Opinion4.4 / 5Analyst RatingModerate Buy Consensus RatingBooking has received a consensus rating of Moderate Buy. The company's average rating score is 2.84, and is based on 3 strong buy ratings, 26 buy ratings, 7 hold ratings, and 1 sell rating.Upside PotentialBooking has a consensus price target of $233.71, representing about 50.0% upside from its current price of $155.83.Amount of Analyst CoverageBooking has been the subject of 22 research reports in the past 90 days, demonstrating strong analyst interest in this stock.Read more about Booking's stock forecast and price target. Earnings and Valuation3.8 / 5Proj. Earnings Growth17.94% Earnings GrowthEarnings for Booking are expected to grow by 17.94% in the coming year, from $10.48 to $12.36 per share.Price to Earnings Ratio vs. the MarketThe P/E ratio of Booking is 17.25, which means that it is trading at a less expensive P/E ratio than the market average P/E ratio of about 38.78.Price to Earnings Ratio vs. SectorThe P/E ratio of Booking is 17.25, which means that it is trading at a less expensive P/E ratio than the Consumer Discretionary sector average P/E ratio of about 45.40.Price to Earnings Growth RatioBooking has a PEG Ratio of 1.00. PEG Ratios around 1 indicate that a company is correctly valued.Read more about Booking's valuation and earnings. Short Interest3.0 / 5Short Interest LevelHealthy Percentage of Shares Shorted3.02% of the float of Booking has been sold short.Short Interest Ratio / Days to CoverBooking has a short interest ratio ("days to cover") of 2.33, which is generally considered an acceptable ratio of short interest to trading volume.Change versus previous monthShort interest in Booking has recently increased by 15.21%, indicating that investor sentiment is decreasing significantly. Dividend2.5 / 5Dividend StrengthModerate Dividend YieldBooking pays a meaningful dividend of 1.04%, higher than the bottom 25% of all stocks that pay dividends.Dividend GrowthBooking has only been increasing its dividend for 1 years.Dividend CoverageThe dividend payout ratio of Booking is 18.58%. This payout ratio is at a healthy, sustainable level, below 75%.Dividend SustainabilityBased on earnings estimates, Booking will have a dividend payout ratio of 13.59% next year. This indicates that Booking will be able to sustain or increase its dividend.Read more about Booking's dividend. News and Social Media3.6 / 5News Sentiment0.79 News SentimentBooking has a news sentiment score of 0.79. This score is calculated as an average of sentiment of articles about the company over the last seven days and ranges from 2 (good news) to -2 (bad news). This is a higher news sentiment than the 0.42 average news sentiment score of Consumer Discretionary companies.News Coverage This WeekMarketBeat has tracked 31 news articles for Booking this week, compared to 8 articles on an average week.Search InterestOnly 57 people have searched for BKNG on MarketBeat in the last 30 days. This is a decrease of -8% compared to the previous 30 days.MarketBeat Follows16 people have added Booking to their MarketBeat watchlist in the last 30 days. This is an increase of 220% compared to the previous 30 days. Company Ownership1.4 / 5Insider TradingSelling Shares Insider Buying vs. Insider SellingIn the past three months, Booking insiders have sold more of their company's stock than they have bought. Specifically, they have bought $0.00 in company stock and sold $17,426,864.00 in company stock.Percentage Held by Insiders0.17% of the stock of Booking is held by insiders.Percentage Held by Institutions92.42% of the stock of Booking is held by institutions. High institutional ownership can be a signal of strong market trust in this company.Read more about Booking's insider trading history. Receive BKNG Stock News and Ratings via Email Sign-up to receive the latest news and ratings for Booking and its competitors with MarketBeat's FREE daily newsletter. Submit View SMS TermsSMS is currently available in Australia, Belgium, Canada, France, Germany, Ireland, Italy, New Zealand, the Netherlands, Singapore, South Africa, Spain, Switzerland, the United Kingdom, and the United States. 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Weiss has publicly predicted six major American market crashes over his 55-year career, each warning issued before the crisis hit. Now the founder of Weiss Ratings, the only conflict-free rating agency in America, says he is watching a $3 trillion problem that could trigger a chain reaction across markets and banks.October 24 at 1:00 AM | Weiss Ratings (Ad)Booking (NASDAQ:BKNG) Stock Rating Reaffirmed as Buy by BTIG ResearchOctober 24 at 1:54 AM | americanbankingnews.comEU Investigates Booking.com Over Fake Listing, Phishing Scam RisksOctober 22 at 1:16 PM | msn.comUpdate: Booking Faces EU Investigation Over Fraud Risks, Ad TransparencyOctober 22 at 1:16 PM | finance.yahoo.comWhy Booking (BKNG) stock is down todayOctober 22 at 1:16 PM | msn.comBooking Holdings (BKNG) Stock Sinks As Market Gains: Here's WhyOctober 21 at 7:32 PM | finance.yahoo.comSee More Headlines BKNG Stock Analysis - Frequently Asked Questions How have BKNG shares performed this year? Booking's stock was trading at $214.2132 at the start of the year. Since then, BKNG stock has decreased by 27.3% and is now trading at $155.83. How were Booking's earnings last quarter? Booking Holdings Inc. (NASDAQ:BKNG) released its quarterly earnings results on Monday, August, 3rd. The business services provider reported $2.54 EPS for the quarter, topping analysts' consensus estimates of $2.43 by $0.11. The firm's revenue for the quarter was up 8.1% compared to the same quarter last year. Read the conference call transcript. When did Booking's stock split? Shares of Booking split before market open on Monday, April 6th 2026.The 25-1 split was announced on Wednesday, February 18th 2026. The newly created shares were distributed to shareholders after the market closes on Thursday, April 2nd 2026. An investor that had 100 shares of stock prior to the split would have 2,500 shares after the split. Does Booking have any subsidiaries? Booking subsidiaries include these companies: HotelsCombined, FareHarbor, momondo, AS Digital, PriceMatch, Rocketmiles, OpenTable, and more. Who are Booking's major shareholders? Booking's top institutional shareholders include Ninety One UK Ltd (0.86%), Metropolis Capital Ltd (0.30%), Robeco Institutional Asset Management B.V. (0.15%) and Assenagon Asset Management S.A. (0.13%). Insiders that own company stock include Peter J Millones, Glenn D Fogel, David I Goulden, Susana D'emic, Paulo Pisano, Vanessa Ames Wittman, Robert J Mylod Jr and Radakovich Lynn Vojvodich. View institutional ownership trends. How do I buy shares of Booking? Shares of BKNG stock can be purchased through any online brokerage account. Popular online brokerages with access to the U.S. stock market include Charles Schwab, E*TRADE, Fidelity, and Vanguard Brokerage Services. What other stocks do shareholders of Booking own? Based on aggregate information from My MarketBeat watchlists, some other companies that Booking investors own include Netflix (NFLX), NVIDIA (NVDA), Tesla (TSLA), Alphabet (GOOG), Alibaba Group (BABA), Visa (V) and Mastercard (MA). Company Calendar Last Earnings8/03/2026Record date for 9/30 Dividend9/11/2026Ex-Dividend for 9/30 Dividend9/11/2026Dividend Payable9/30/2026Today10/24/2026Next Earnings (Estimated)11/03/2026Fiscal Year End12/31/2026Get Stock Alerts Health Indicator TradeSmith's Health IndicatorA long-term volatility-based measure designed for securities held 12 months or longer.Green: Strong and healthy uptrend with normal pullbacks.Yellow: Significant pullback but still within expected volatility.Red: Dropped beyond expected volatility; considered unhealthy. Red Zone (1m+) 1-Year History Oct 25 Jan 26 Apr 26 Jul 26 Oct 26 BKNG's financial health is in the Red zone, according to TradeSmith. BKNG has been in this zone for over one month. Industry, Sector and Symbol Stock ExchangeNASDAQ SectorConsumer Discretionary Industry Hotels, Restaurants & Leisure Sub-IndustryHotels, Resorts & Cruise Lines Current SymbolNASDAQ:BKNG CIK1075531 Webwww.bookingholdings.com Phone203-299-8000Fax203-595-0160Employees24,300Year Founded1997Price Target and Rating Average Price Target for Booking$233.71 High Price Target$298.00 Low Price Target$170.00 Potential Upside/Downside+50.0%Consensus RatingModerate Buy Rating Score (0-4)2.84 Research Coverage37 Analysts Profitability EPS (Trailing Twelve Months)$9.04 Trailing P/E Ratio17.25 Forward P/E Ratio14.87 P/E Growth1Net Income$5.40 billion Net Margins25.53% Pretax Margin32.90% Return on Equity-102.96% Return on Assets26.60% Debt Debt-to-Equity RatioN/A Current Ratio1.09 Quick Ratio1.09 Sales & Book Value Annual Sales$26.92 billion Price / Sales4.35 Cash Flow$10.12 per share Price / Cash Flow15.40 Book Value($6.92) per share Price / Book-22.52Miscellaneous Outstanding Shares751,380,000Free Float750,103,000Market Cap$117.09 billion OptionableOptionable Beta1.13 Social Links 7 Energy Stocks to Buy and Hold ForeverWith the proliferation of data centers and electric vehicles, the electric grid will only get more strained. Download this report to learn how energy stocks can play a role in your portfolio as the global demand for energy continues to grow.Get This Free Report This page (NASDAQ:BKNG) was last updated on 10/23/2026 by MarketBeat.com Staff. From Our PartnersFinancial legend: “This is bad, really bad...”Dr. Martin D. 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