Most-Downgraded StocksMost-DowngradedNASDAQ:BKNG Booking (BKNG) Stock Price, News & Analysis $161.06 +1.38 (+0.86%) Closing price 05/22/2026 04:00 PM EasternExtended Trading$160.55 -0.51 (-0.32%) As of 05/22/2026 07:49 PM Eastern Extended trading is trading that happens on electronic markets outside of regular trading hours. This is a fair market value extended hours price provided by Massive. Learn more. Add Compare Share Share Stock Analysis Stock AnalysisAnalyst ForecastsChartCompetitorsDividendEarningsFinancialsHeadlinesInsider TradesOptions ChainOwnershipSEC FilingsShort InterestTrendsBuy This Stock About Booking Stock (NASDAQ:BKNG) View Price History Chart DataSkip Price History Chart 1 Day 5 Days 30 Days 90 Days 1 Year Advanced 1 Day 1 Day 5 Days 30 Days 90 Days 1 Year Advanced Show volume Show extended hours Get Booking alerts:Sign Up Key Stats Today's Range$159.00▼$162.8050-Day Range$154.13▼$192.0352-Week Range$150.14▼$233.58Volume7.38 million shsAverage Volume7.83 million shsMarket Capitalization$124.80 billionP/E Ratio21.19Dividend Yield1.04%Price Target$227.14Consensus RatingModerate Buy Company Overview Booking Holdings Inc. is a global online travel company that operates a portfolio of consumer brands and technology platforms that facilitate the search for and booking of travel services. The company’s businesses focus on accommodations, transportation and related travel services through consumer-facing websites and apps as well as partner distribution channels. Booking Holdings was originally founded as Priceline in the late 1990s and adopted the Booking Holdings name in 2018; it is headquartered in Norwalk, Connecticut. Its core offerings include online reservations for hotels, vacation rentals and other lodging; flight and car rental search and booking; and ancillary services that support travel planning and on-property experiences. The company’s technology connects travelers with travel suppliers and earns revenue primarily through commissions and fees from bookings as well as advertising and metasearch arrangements. Key consumer-facing brands in its portfolio include Booking.com, Agoda, Kayak and Rentalcars.com, among others. Booking Holdings operates on a global scale, serving consumers and travel suppliers across Europe, the Americas, Asia-Pacific and other regions through localized sites and mobile apps. The company places emphasis on product and data-driven personalization, mobile booking capability and partnerships with hotels, property managers and transportation providers to expand choice and distribution for travelers worldwide. Leadership has focused on sustaining growth by investing in technology, expanding inventory of lodging and transport options, and enhancing the end-to-end booking experience. Glenn Fogel serves as president and chief executive officer and has overseen the company’s strategic direction since assuming the role in 2017. Booking Holdings continues to evolve its platforms to address changing traveler preferences and distribution dynamics in the global travel market.AI Generated. May Contain Errors. Read More Booking Stock Analysis - MarketRank™See Top-Rated MarketRank™ Stocks98th Percentile Overall ScoreBKNG MarketRank™: Booking scored higher than 98% of companies evaluated by MarketBeat, and ranked 9th out of 199 stocks in the retail/wholesale sector. Scores are calculated by averaging available category scores, with extra weight given to analysis and valuation. Analyst's Opinion4.4 / 5Analyst RatingModerate Buy Consensus RatingBooking has received a consensus rating of Moderate Buy. The company's average rating score is 2.81, and is based on 1 strong buy rating, 28 buy ratings, 8 hold ratings, and no sell ratings.Upside PotentialBooking has a consensus price target of $227.14, representing about 41.0% upside from its current price of $161.06.Amount of Analyst CoverageBooking has been the subject of 26 research reports in the past 90 days, demonstrating strong analyst interest in this stock.Read more about Booking's stock forecast and price target. Earnings and Valuation3.1 / 5Proj. Earnings Growth18.30% Earnings GrowthEarnings for Booking are expected to grow by 18.30% in the coming year, from $10.44 to $12.35 per share.Price to Earnings Ratio vs. the MarketThe P/E ratio of Booking is 21.19, which means that it is trading at a less expensive P/E ratio than the market average P/E ratio of about 39.02.Price to Earnings Ratio vs. SectorThe P/E ratio of Booking is 21.19, which means that it is trading at a more expensive P/E ratio than the Retail/Wholesale sector average P/E ratio of about 19.81.Price to Earnings Growth RatioBooking has a PEG Ratio of 0.96. PEG Ratios around 1 indicate that a company is correctly valued.Read more about Booking's valuation and earnings. Short Interest4.0 / 5Short Interest LevelHealthy Percentage of Shares Shorted3.46% of the float of Booking has been sold short.Short Interest Ratio / Days to CoverBooking has a short interest ratio ("days to cover") of 3.62, which is generally considered an acceptable ratio of short interest to trading volume.Change versus previous monthShort interest in Booking has recently decreased by 0.55%, indicating that investor sentiment is improving. Dividend2.5 / 5Dividend StrengthModerate Dividend YieldBooking pays a meaningful dividend of 1.04%, higher than the bottom 25% of all stocks that pay dividends.Dividend GrowthBooking has only been increasing its dividend for 1 years.Dividend CoverageThe dividend payout ratio of Booking is 22.11%. This payout ratio is at a healthy, sustainable level, below 75%.Dividend SustainabilityBased on earnings estimates, Booking will have a dividend payout ratio of 13.60% next year. This indicates that Booking will be able to sustain or increase its dividend.Read more about Booking's dividend. News and Social Media2.2 / 5News Sentiment0.59 News SentimentBooking has a news sentiment score of 0.59. This score is calculated as an average of sentiment of articles about the company over the last seven days and ranges from 2 (good news) to -2 (bad news). This news sentiment score is similar to the average news sentiment of Retail/Wholesale companies.News Coverage This WeekMarketBeat has tracked 22 news articles for Booking this week, compared to 12 articles on an average week.Search InterestOnly 31 people have searched for BKNG on MarketBeat in the last 30 days. This is a decrease of -30% compared to the previous 30 days.MarketBeat FollowsOnly 17 people have added Booking to their MarketBeat watchlist in the last 30 days. This is a decrease of 0% compared to the previous 30 days. Company Ownership1.4 / 5Insider TradingSelling Shares Insider Buying vs. Insider SellingIn the past three months, Booking insiders have sold more of their company's stock than they have bought. Specifically, they have bought $0.00 in company stock and sold $6,187,746.00 in company stock.Percentage Held by Insiders0.16% of the stock of Booking is held by insiders.Percentage Held by Institutions92.42% of the stock of Booking is held by institutions. High institutional ownership can be a signal of strong market trust in this company.Read more about Booking's insider trading history. Receive BKNG Stock News and Ratings via Email Sign-up to receive the latest news and ratings for Booking and its competitors with MarketBeat's FREE daily newsletter. Submit View SMS TermsSMS is currently available in Australia, Belgium, Canada, France, Germany, Ireland, Italy, New Zealand, the Netherlands, Singapore, South Africa, Spain, Switzerland, the United Kingdom, and the United States. 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You won't be one of them.By the time a company goes public, 95% of profits have already been made. Insiders bought SpaceX at $20 billion - you'd be buying at $1.75 trillion. But one small, publicly traded company sits directly in SpaceX's path, still priced like Wall Street hasn't noticed. It powers the infrastructure Musk's operation can't run without. Dylan Jovine is naming the ticker free - before the June S-1 closes the window.May 24 at 1:00 AM | Behind the Markets (Ad)Is It Time To Reassess Booking Holdings (BKNG) After This Year’s Share Price Slump?May 22 at 7:41 PM | finance.yahoo.comBooking Holdings to Sell Ads Across All Three OTA Brands for the First Time: ExclusiveMay 21 at 1:59 PM | skift.comOpenTable Announces Canadian Expansion with New Toronto Office LeaseMay 21 at 11:05 AM | globenewswire.comTop Travel Stocks To Watch Now - May 19thMay 21 at 4:07 AM | americanbankingnews.comUber's Annual Product Showcase Reveals It Is Coming for Airbnb and Booking (BKNG)Uber is evolving into a travel concierge, integrating hotel bookings, Vrbo rentals, and air taxis while adding AI features to capture the $1.1 trillion online travel booking market.May 7, 2026 | marketbeat.comSee More Headlines BKNG Stock Analysis - Frequently Asked Questions How have BKNG shares performed this year? Booking's stock was trading at $214.2132 at the start of the year. Since then, BKNG shares have decreased by 24.8% and is now trading at $161.06. How were Booking's earnings last quarter? Booking Holdings Inc. (NASDAQ:BKNG) issued its quarterly earnings data on Tuesday, April, 28th. The business services provider reported $1.14 earnings per share (EPS) for the quarter, topping analysts' consensus estimates of $1.08 by $0.06. The business's revenue for the quarter was up 16.2% compared to the same quarter last year. Read the conference call transcript. When did Booking's stock split? Booking shares split on the morning of Monday, April 6th 2026.The 25-1 split was announced on Wednesday, February 18th 2026. The newly issued shares were issued to shareholders after the market closes on Thursday, April 2nd 2026. An investor that had 100 shares of stock prior to the split would have 2,500 shares after the split. Does Booking have any subsidiaries? Booking subsidiaries include these companies: HotelsCombined, FareHarbor, momondo, AS Digital, PriceMatch, Rocketmiles, OpenTable, and more. Who are Booking's major shareholders? Booking's top institutional investors include Bank of Nova Scotia (0.11%), Bank of New York Mellon Corp (0.04%), Janus Henderson Group PLC (0.03%) and Arrowstreet Capital Limited Partnership (0.03%). Insiders that own company stock include Glenn D Fogel, David I Goulden, Susana D'emic, Paulo Pisano, Robert J Mylod Jr, Vanessa Ames Wittman and Radakovich Lynn Vojvodich. View institutional ownership trends. How do I buy shares of Booking? Shares of BKNG stock can be purchased through any online brokerage account. Popular online brokerages with access to the U.S. stock market include Charles Schwab, E*TRADE, Fidelity, and Vanguard Brokerage Services. What other stocks do shareholders of Booking own? Based on aggregate information from My MarketBeat watchlists, some other companies that Booking investors own include Meta Platforms (META), NVIDIA (NVDA), Broadcom (AVGO), ServiceNow (NOW), Netflix (NFLX), UnitedHealth Group (UNH) and Advanced Micro Devices (AMD). Company Calendar Record date for 3/31 Dividend3/06/2026Ex-Dividend for 3/31 Dividend3/06/2026Dividend Payable3/31/2026Last Earnings4/28/2026Today5/24/2026AGM 20266/02/2026Record date for 6/30 Dividend6/05/2026Ex-Dividend for 6/30 Dividend6/05/2026Dividend Payable6/30/2026Next Earnings (Estimated)8/04/2026Fiscal Year End12/31/2026Get Stock Alerts Health Indicator TradeSmith's Health IndicatorA long-term volatility-based measure designed for securities held 12 months or longer.Green: Strong and healthy uptrend with normal pullbacks.Yellow: Significant pullback but still within expected volatility.Red: Dropped beyond expected volatility; considered unhealthy. Yellow Zone (2w+) 1-Year History May 25 Aug 25 Nov 25 Feb 26 May 26 For the last 2 weeks, BKNG's financial health has been in the Yellow zone, according to TradeSmith. Industry, Sector and Symbol Stock ExchangeNASDAQ SectorRetail/Wholesale Industry INTERNET COMMERCE Sub-IndustryInternet Retail Current SymbolNASDAQ:BKNG CIK1075531 Webwww.bookingholdings.com Phone203-299-8000Fax203-595-0160Employees24,300Year Founded1997Price Target and Rating Average Price Target for Booking$227.14 High Price Target$298.00 Low Price Target$175.00 Potential Upside/Downside+41.0%Consensus RatingModerate Buy Rating Score (0-4)2.81 Research Coverage37 Analysts Profitability EPS (Trailing Twelve Months)$7.60 Trailing P/E Ratio21.19 Forward P/E Ratio15.43 P/E Growth0.96Net Income$5.40 billion Net Margins22.23% Pretax Margin28.30% Return on Equity-117.14% Return on Assets25.85% Debt Debt-to-Equity RatioN/A Current Ratio1.06 Quick Ratio1.06 Sales & Book Value Annual Sales$26.92 billion Price / Sales4.64 Cash Flow$10.46 per share Price / Cash Flow15.40 Book Value($11.26) per share Price / Book-14.30Miscellaneous Outstanding Shares774,880,000Free Float773,638,000Market Cap$124.80 billion OptionableOptionable Beta1.10 Social Links Analysts Agree—These Gold Picks Outshine the RestUnlock the timeless value of gold with our exclusive 2026 Gold Forecasting Report. 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