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Visa (V) Competitors

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$354.65 -1.99 (-0.56%)
As of 02:19 PM Eastern

V vs. GOOGL, NVDA, PYPL, TSLA, AXP, BRK.A, BRK.B, GPN, MA, and ADP

Should you be buying Visa stock or one of its competitors? The main competitors of Visa include Alphabet (GOOGL), NVIDIA (NVDA), PayPal (PYPL), Tesla (TSLA), American Express (AXP), Berkshire Hathaway (BRK.A), Berkshire Hathaway (BRK.B), Global Payments (GPN), Mastercard (MA), and Automatic Data Processing (ADP).

Visa vs. Its Competitors

Alphabet (NASDAQ:GOOGL) and Visa (NYSE:V) are related large-cap companies, but which is the better business? We will compare the two businesses based on the strength of their profitability, valuation, institutional ownership, dividends, risk, media sentiment, analyst recommendations and earnings.

Alphabet pays an annual dividend of $0.84 per share and has a dividend yield of 0.5%. Visa pays an annual dividend of $2.36 per share and has a dividend yield of 0.7%. Alphabet pays out 9.4% of its earnings in the form of a dividend. Visa pays out 23.7% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years. Alphabet has increased its dividend for 1 consecutive years and Visa has increased its dividend for 17 consecutive years. Visa is clearly the better dividend stock, given its higher yield and longer track record of dividend growth.

Alphabet has higher revenue and earnings than Visa. Alphabet is trading at a lower price-to-earnings ratio than Visa, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Alphabet$350.02B6.04$100.12B$8.9719.42
Visa$35.93B18.23$19.74B$9.9535.67

40.0% of Alphabet shares are held by institutional investors. Comparatively, 82.2% of Visa shares are held by institutional investors. 11.6% of Alphabet shares are held by company insiders. Comparatively, 0.1% of Visa shares are held by company insiders. Strong institutional ownership is an indication that large money managers, hedge funds and endowments believe a stock is poised for long-term growth.

Alphabet currently has a consensus target price of $200.00, indicating a potential upside of 14.83%. Visa has a consensus target price of $372.84, indicating a potential upside of 5.04%. Given Alphabet's stronger consensus rating and higher probable upside, equities research analysts clearly believe Alphabet is more favorable than Visa.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Alphabet
0 Sell rating(s)
10 Hold rating(s)
29 Buy rating(s)
4 Strong Buy rating(s)
2.86
Visa
0 Sell rating(s)
5 Hold rating(s)
22 Buy rating(s)
1 Strong Buy rating(s)
2.86

In the previous week, Alphabet had 56 more articles in the media than Visa. MarketBeat recorded 160 mentions for Alphabet and 104 mentions for Visa. Visa's average media sentiment score of 1.45 beat Alphabet's score of 1.17 indicating that Visa is being referred to more favorably in the news media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Alphabet
116 Very Positive mention(s)
18 Positive mention(s)
14 Neutral mention(s)
9 Negative mention(s)
0 Very Negative mention(s)
Positive
Visa
92 Very Positive mention(s)
2 Positive mention(s)
6 Neutral mention(s)
1 Negative mention(s)
1 Very Negative mention(s)
Positive

Alphabet has a beta of 1, meaning that its stock price has a similar volatility profile to the S&P 500.Comparatively, Visa has a beta of 0.92, meaning that its stock price is 8% less volatile than the S&P 500.

Visa has a net margin of 52.86% compared to Alphabet's net margin of 30.86%. Visa's return on equity of 56.28% beat Alphabet's return on equity.

Company Net Margins Return on Equity Return on Assets
Alphabet30.86% 34.54% 25.07%
Visa 52.86%56.28%22.94%

Summary

Alphabet beats Visa on 11 of the 20 factors compared between the two stocks.

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New MarketBeat Followers Over Time

This chart shows the number of new MarketBeat users adding V and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period.
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Media Sentiment Over Time

This chart shows the average media sentiment of NYSE and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.
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V vs. The Competition

MetricVisaFinancial Transaction Services IndustryBusiness SectorNYSE Exchange
Market Cap$654.96B$34.60B$12.96B$20.48B
Dividend Yield0.66%2.36%2.68%3.72%
P/E Ratio35.6729.7328.7027.86
Price / Sales18.2310.1639.8648.31
Price / Cash31.1220.6126.0718.22
Price / Book17.317.876.244.59
Net Income$19.74B$1.11B$188.15M$982.91M
7 Day Performance-0.13%-0.22%3.84%1.45%
1 Month Performance-4.18%1.93%4.13%5.02%
1 Year Performance33.34%49.17%37.48%14.25%

Visa Competitors List

CompanyMarketRankShare PriceAnalysts' Price Target1Y Price PerformanceMarket CapRevenueP/E RatioEmployee CountIndicator(s)
V
Visa
4.4669 of 5 stars
$354.65
-0.6%
$372.84
+5.1%
+31.9%$654.39B$35.93B35.6431,600Positive News
Insider Trade
GOOGL
Alphabet
4.2358 of 5 stars
$177.13
-0.8%
$199.95
+12.9%
-7.2%$2.15T$359.71B19.75183,323Trending News
Analyst Forecast
NVDA
NVIDIA
4.8887 of 5 stars
$157.68
0.0%
$175.78
+11.5%
+25.8%$3.85T$130.50B50.8636,000Trending News
Analyst Forecast
Insider Trade
PYPL
PayPal
4.7513 of 5 stars
$74.09
+0.6%
$83.42
+12.6%
+27.5%$72.05B$31.80B16.5729,900
TSLA
Tesla
4.4832 of 5 stars
$319.76
-1.2%
$298.37
-6.7%
+16.9%$1.03T$97.69B175.69125,665Trending News
Analyst Downgrade
Analyst Revision
AXP
American Express
4.617 of 5 stars
$318.14
+0.3%
$296.05
-6.9%
+37.0%$222.89B$65.95B22.2275,100Positive News
BRK.A
Berkshire Hathaway
0.3838 of 5 stars
$727,810.00
-0.4%
N/A+15.8%$1.05T$371.43B12.93372,000
BRK.B
Berkshire Hathaway
0.5805 of 5 stars
$484.57
-0.2%
$520.00
+7.3%
+16.2%$1.05T$371.43B12.91392,400
GPN
Global Payments
4.9893 of 5 stars
$79.50
+1.0%
$110.91
+39.5%
-16.8%$19.39B$10.11B12.8227,000Positive News
MA
Mastercard
4.8113 of 5 stars
$559.72
+1.7%
$611.50
+9.3%
+25.8%$510.30B$28.17B39.2535,300Positive News
ADP
Automatic Data Processing
4.8764 of 5 stars
$305.82
+0.8%
$307.08
+0.4%
+30.9%$124.14B$19.04B31.3064,000Positive News

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This page (NYSE:V) was last updated on 7/8/2025 by MarketBeat.com Staff
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