Visa (V) Competitors $354.65 -1.99 (-0.56%) As of 02:19 PM Eastern Add Compare Share Share Competitors Stock AnalysisAnalyst ForecastsChartCompetitorsDividendEarningsFinancialsHeadlinesInsider TradesOptions ChainOwnershipSEC FilingsShort InterestSustainabilityTrendsBuy This Stock V vs. GOOGL, NVDA, PYPL, TSLA, AXP, BRK.A, BRK.B, GPN, MA, and ADPShould you be buying Visa stock or one of its competitors? The main competitors of Visa include Alphabet (GOOGL), NVIDIA (NVDA), PayPal (PYPL), Tesla (TSLA), American Express (AXP), Berkshire Hathaway (BRK.A), Berkshire Hathaway (BRK.B), Global Payments (GPN), Mastercard (MA), and Automatic Data Processing (ADP). Visa vs. Its Competitors Alphabet NVIDIA PayPal Tesla American Express Berkshire Hathaway Berkshire Hathaway Global Payments Mastercard Automatic Data Processing Alphabet (NASDAQ:GOOGL) and Visa (NYSE:V) are related large-cap companies, but which is the better business? We will compare the two businesses based on the strength of their profitability, valuation, institutional ownership, dividends, risk, media sentiment, analyst recommendations and earnings. Is GOOGL or V a better dividend stock? Alphabet pays an annual dividend of $0.84 per share and has a dividend yield of 0.5%. Visa pays an annual dividend of $2.36 per share and has a dividend yield of 0.7%. Alphabet pays out 9.4% of its earnings in the form of a dividend. Visa pays out 23.7% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years. Alphabet has increased its dividend for 1 consecutive years and Visa has increased its dividend for 17 consecutive years. Visa is clearly the better dividend stock, given its higher yield and longer track record of dividend growth. Which has higher earnings and valuation, GOOGL or V? Alphabet has higher revenue and earnings than Visa. Alphabet is trading at a lower price-to-earnings ratio than Visa, indicating that it is currently the more affordable of the two stocks. CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings RatioAlphabet$350.02B6.04$100.12B$8.9719.42Visa$35.93B18.23$19.74B$9.9535.67 Do insiders & institutionals have more ownership in GOOGL or V? 40.0% of Alphabet shares are held by institutional investors. Comparatively, 82.2% of Visa shares are held by institutional investors. 11.6% of Alphabet shares are held by company insiders. Comparatively, 0.1% of Visa shares are held by company insiders. Strong institutional ownership is an indication that large money managers, hedge funds and endowments believe a stock is poised for long-term growth. Do analysts recommend GOOGL or V? Alphabet currently has a consensus target price of $200.00, indicating a potential upside of 14.83%. Visa has a consensus target price of $372.84, indicating a potential upside of 5.04%. Given Alphabet's stronger consensus rating and higher probable upside, equities research analysts clearly believe Alphabet is more favorable than Visa.Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score Alphabet 0 Sell rating(s) 10 Hold rating(s) 29 Buy rating(s) 4 Strong Buy rating(s) 2.86Visa 0 Sell rating(s) 5 Hold rating(s) 22 Buy rating(s) 1 Strong Buy rating(s) 2.86 Does the media favor GOOGL or V? In the previous week, Alphabet had 56 more articles in the media than Visa. MarketBeat recorded 160 mentions for Alphabet and 104 mentions for Visa. Visa's average media sentiment score of 1.45 beat Alphabet's score of 1.17 indicating that Visa is being referred to more favorably in the news media. Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment Alphabet 116 Very Positive mention(s) 18 Positive mention(s) 14 Neutral mention(s) 9 Negative mention(s) 0 Very Negative mention(s) Positive Visa 92 Very Positive mention(s) 2 Positive mention(s) 6 Neutral mention(s) 1 Negative mention(s) 1 Very Negative mention(s) Positive Which has more volatility & risk, GOOGL or V? Alphabet has a beta of 1, meaning that its stock price has a similar volatility profile to the S&P 500.Comparatively, Visa has a beta of 0.92, meaning that its stock price is 8% less volatile than the S&P 500. Is GOOGL or V more profitable? Visa has a net margin of 52.86% compared to Alphabet's net margin of 30.86%. Visa's return on equity of 56.28% beat Alphabet's return on equity.Company Net Margins Return on Equity Return on Assets Alphabet30.86% 34.54% 25.07% Visa 52.86%56.28%22.94% SummaryAlphabet beats Visa on 11 of the 20 factors compared between the two stocks. Get Visa News Delivered to You Automatically Sign up to receive the latest news and ratings for V and its competitors with MarketBeat's FREE daily newsletter. Email Address New MarketBeat Followers Over TimeWhat are MarkeBeat Followers?This chart shows the number of new MarketBeat users adding V and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period. Skip ChartMedia Sentiment Over TimeWhat is Media Sentiment?This chart shows the average media sentiment of NYSE and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.Skip Chart V vs. The Competition Export to ExcelMetricVisaFinancial Transaction Services IndustryBusiness SectorNYSE ExchangeMarket Cap$654.96B$34.60B$12.96B$20.48BDividend Yield0.66%2.36%2.68%3.72%P/E Ratio35.6729.7328.7027.86Price / Sales18.2310.1639.8648.31Price / Cash31.1220.6126.0718.22Price / Book17.317.876.244.59Net Income$19.74B$1.11B$188.15M$982.91M7 Day Performance-0.13%-0.22%3.84%1.45%1 Month Performance-4.18%1.93%4.13%5.02%1 Year Performance33.34%49.17%37.48%14.25% Visa Competitors List Export to ExcelCompanyMarketRankShare PriceAnalysts' Price Target1Y Price PerformanceMarket CapRevenueP/E RatioEmployee CountIndicator(s)VVisa4.4669 of 5 stars$354.65-0.6%$372.84+5.1%+31.9%$654.39B$35.93B35.6431,600Positive NewsInsider TradeGOOGLAlphabet4.2358 of 5 stars$177.13-0.8%$199.95+12.9%-7.2%$2.15T$359.71B19.75183,323Trending NewsAnalyst ForecastNVDANVIDIA4.8887 of 5 stars$157.680.0%$175.78+11.5%+25.8%$3.85T$130.50B50.8636,000Trending NewsAnalyst ForecastInsider TradePYPLPayPal4.7513 of 5 stars$74.09+0.6%$83.42+12.6%+27.5%$72.05B$31.80B16.5729,900TSLATesla4.4832 of 5 stars$319.76-1.2%$298.37-6.7%+16.9%$1.03T$97.69B175.69125,665Trending NewsAnalyst DowngradeAnalyst RevisionAXPAmerican Express4.617 of 5 stars$318.14+0.3%$296.05-6.9%+37.0%$222.89B$65.95B22.2275,100Positive NewsBRK.ABerkshire Hathaway0.3838 of 5 stars$727,810.00-0.4%N/A+15.8%$1.05T$371.43B12.93372,000BRK.BBerkshire Hathaway0.5805 of 5 stars$484.57-0.2%$520.00+7.3%+16.2%$1.05T$371.43B12.91392,400GPNGlobal Payments4.9893 of 5 stars$79.50+1.0%$110.91+39.5%-16.8%$19.39B$10.11B12.8227,000Positive NewsMAMastercard4.8113 of 5 stars$559.72+1.7%$611.50+9.3%+25.8%$510.30B$28.17B39.2535,300Positive NewsADPAutomatic Data Processing4.8764 of 5 stars$305.82+0.8%$307.08+0.4%+30.9%$124.14B$19.04B31.3064,000Positive News Related Companies and Tools Related Companies GOOGL Competitors NVDA Competitors PYPL Competitors TSLA Competitors AXP Competitors BRK.A Competitors BRK.B Competitors GPN Competitors MA Competitors ADP Competitors Top 10 Stock Comparisons Semiconductor Stocks Artificial Intelligence Stocks Growth Stocks Magnificent Seven Stocks Pharmaceutical Stocks Ecommerce Stocks Bitcoin Stocks Meme Stocks Cryptocurrency Stocks Cybersecurity Stocks This page (NYSE:V) was last updated on 7/8/2025 by MarketBeat.com Staff From Our PartnersYour Bank Account Is No Longer SafeWhat If Washington Declared That: YOUR Money ISN'T Actually Yours? 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