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Visa (V) Competitors

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$367.76 +2.64 (+0.72%)
As of 05/19/2025 03:59 PM Eastern

V vs. MA, ADP, FI, PAYX, FIS, BR, GPN, JKHY, G, and EXLS

Should you be buying Visa stock or one of its competitors? The main competitors of Visa include Mastercard (MA), Automatic Data Processing (ADP), Fiserv (FI), Paychex (PAYX), Fidelity National Information Services (FIS), Broadridge Financial Solutions (BR), Global Payments (GPN), Jack Henry & Associates (JKHY), Genpact (G), and ExlService (EXLS). These companies are all part of the "data processing & outsourced services" industry.

Visa vs.

Mastercard (NYSE:MA) and Visa (NYSE:V) are both large-cap business services companies, but which is the better business? We will compare the two companies based on the strength of their analyst recommendations, risk, community ranking, earnings, profitability, dividends, valuation, institutional ownership and media sentiment.

Visa has higher revenue and earnings than Mastercard. Visa is trading at a lower price-to-earnings ratio than Mastercard, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Mastercard$29.07B18.38$12.87B$14.2641.09
Visa$37.62B18.06$19.74B$9.9537.00

Mastercard has a beta of 1.06, suggesting that its stock price is 6% more volatile than the S&P 500. Comparatively, Visa has a beta of 0.96, suggesting that its stock price is 4% less volatile than the S&P 500.

Mastercard presently has a consensus price target of $606.25, indicating a potential upside of 3.47%. Visa has a consensus price target of $362.38, indicating a potential downside of 1.57%. Given Mastercard's stronger consensus rating and higher probable upside, equities research analysts plainly believe Mastercard is more favorable than Visa.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Mastercard
0 Sell rating(s)
6 Hold rating(s)
23 Buy rating(s)
2 Strong Buy rating(s)
2.87
Visa
0 Sell rating(s)
6 Hold rating(s)
20 Buy rating(s)
1 Strong Buy rating(s)
2.81

Visa received 838 more outperform votes than Mastercard when rated by MarketBeat users. Likewise, 80.36% of users gave Visa an outperform vote while only 73.12% of users gave Mastercard an outperform vote.

CompanyUnderperformOutperform
MastercardOutperform Votes
1559
73.12%
Underperform Votes
573
26.88%
VisaOutperform Votes
2397
80.36%
Underperform Votes
586
19.64%

97.3% of Mastercard shares are owned by institutional investors. Comparatively, 82.2% of Visa shares are owned by institutional investors. 0.1% of Mastercard shares are owned by company insiders. Comparatively, 0.1% of Visa shares are owned by company insiders. Strong institutional ownership is an indication that large money managers, endowments and hedge funds believe a company is poised for long-term growth.

In the previous week, Mastercard had 7 more articles in the media than Visa. MarketBeat recorded 64 mentions for Mastercard and 57 mentions for Visa. Visa's average media sentiment score of 1.43 beat Mastercard's score of 1.27 indicating that Visa is being referred to more favorably in the news media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Mastercard
49 Very Positive mention(s)
8 Positive mention(s)
3 Neutral mention(s)
1 Negative mention(s)
0 Very Negative mention(s)
Positive
Visa
48 Very Positive mention(s)
1 Positive mention(s)
6 Neutral mention(s)
1 Negative mention(s)
1 Very Negative mention(s)
Positive

Visa has a net margin of 54.27% compared to Mastercard's net margin of 45.71%. Mastercard's return on equity of 188.47% beat Visa's return on equity.

Company Net Margins Return on Equity Return on Assets
Mastercard45.71% 188.47% 30.05%
Visa 54.27%54.79%22.62%

Mastercard pays an annual dividend of $3.04 per share and has a dividend yield of 0.5%. Visa pays an annual dividend of $2.36 per share and has a dividend yield of 0.6%. Mastercard pays out 21.3% of its earnings in the form of a dividend. Visa pays out 23.7% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years. Mastercard has increased its dividend for 13 consecutive years and Visa has increased its dividend for 17 consecutive years. Visa is clearly the better dividend stock, given its higher yield and longer track record of dividend growth.

Summary

Mastercard beats Visa on 13 of the 22 factors compared between the two stocks.

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New MarketBeat Followers Over Time

This chart shows the number of new MarketBeat users adding {thisCompany.Symbol} and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period.
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Media Sentiment Over Time

This chart shows the average media sentiment of NYSE and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.
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V vs. The Competition

MetricVisaBusiness services IndustryBusiness SectorNYSE Exchange
Market Cap$679.30B$22.21B$16.58B$19.72B
Dividend Yield0.65%2.63%2.49%3.84%
P/E Ratio37.1139.0033.0435.27
Price / Sales18.068.19249.6434.16
Price / Cash30.4032.3031.5317.51
Price / Book18.295.995.404.77
Net Income$19.74B$692.23M$196.68M$1.02B
7 Day Performance3.45%1.31%1.05%0.77%
1 Month Performance11.81%30.46%19.82%10.35%
1 Year Performance31.44%38.14%16.15%5.21%

Visa Competitors List

CompanyMarketRankShare PriceAnalysts' Price Target1Y Price PerformanceMarket CapRevenueP/E RatioEmployee CountIndicator(s)
V
Visa
4.5701 of 5 stars
$367.76
+0.7%
$362.38
-1.5%
+31.3%$678.58B$37.62B37.0726,500Trending News
MA
Mastercard
4.5708 of 5 stars
$574.73
+1.1%
$606.25
+5.5%
+27.2%$523.89B$29.07B41.3729,900Trending News
Analyst Revision
ADP
Automatic Data Processing
4.3889 of 5 stars
$308.41
+0.2%
$303.55
-1.6%
+28.0%$125.25B$19.04B32.1760,000Positive News
FI
Fiserv
4.978 of 5 stars
$186.89
+1.5%
$230.00
+23.1%
+10.8%$103.60B$383.42M34.6741,000Trending News
Analyst Forecast
Options Volume
Analyst Revision
PAYX
Paychex
3.7754 of 5 stars
$151.88
+0.9%
$141.00
-7.2%
+25.9%$54.73B$5.44B31.9916,000Trending News
FIS
Fidelity National Information Services
4.8924 of 5 stars
$78.84
+0.6%
$91.11
+15.6%
+3.4%$41.46B$10.19B30.2169,000Trending News
BR
Broadridge Financial Solutions
4.3074 of 5 stars
$235.90
-0.5%
$250.83
+6.3%
+19.3%$27.71B$6.77B36.9214,300Positive News
Dividend Announcement
Analyst Forecast
GPN
Global Payments
4.9924 of 5 stars
$82.68
+2.7%
$112.09
+35.6%
-26.0%$20.31B$10.10B13.3625,000Trending News
JKHY
Jack Henry & Associates
3.8603 of 5 stars
$181.89
+0.5%
$184.10
+1.2%
+9.1%$13.26B$2.32B32.836,850Positive News
G
Genpact
4.0748 of 5 stars
$43.50
+2.4%
$50.71
+16.6%
+28.5%$7.64B$4.77B15.30109,600Positive News
EXLS
ExlService
3.9798 of 5 stars
$46.57
+2.3%
$52.33
+12.4%
+48.5%$7.58B$1.90B40.8545,400Positive News

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This page (NYSE:V) was last updated on 5/20/2025 by MarketBeat.com Staff
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