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WillScot (WSC) Competitors

WillScot logo
$28.88 -0.02 (-0.08%)
Closing price 07/3/2025 03:48 PM Eastern
Extended Trading
$28.88 0.00 (0.00%)
As of 07/3/2025 04:08 PM Eastern
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WSC vs. URI, RBA, GFL, TRU, KSPI, Z, ZG, ULS, QXO, and STN

Should you be buying WillScot stock or one of its competitors? The main competitors of WillScot include United Rentals (URI), RB Global (RBA), GFL Environmental (GFL), TransUnion (TRU), Joint Stock Company Kaspi.kz (KSPI), Zillow Group (Z), Zillow Group (ZG), UL Solutions (ULS), QXO (QXO), and Stantec (STN).

WillScot vs. Its Competitors

WillScot (NASDAQ:WSC) and United Rentals (NYSE:URI) are related companies, but which is the superior stock? We will compare the two companies based on the strength of their profitability, media sentiment, risk, valuation, dividends, analyst recommendations, earnings and institutional ownership.

United Rentals has higher revenue and earnings than WillScot. United Rentals is trading at a lower price-to-earnings ratio than WillScot, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
WillScot$2.40B2.20$28.13M$0.09320.84
United Rentals$15.35B3.32$2.58B$38.6220.31

95.8% of WillScot shares are held by institutional investors. Comparatively, 96.3% of United Rentals shares are held by institutional investors. 3.1% of WillScot shares are held by insiders. Comparatively, 0.5% of United Rentals shares are held by insiders. Strong institutional ownership is an indication that large money managers, endowments and hedge funds believe a stock is poised for long-term growth.

In the previous week, United Rentals had 29 more articles in the media than WillScot. MarketBeat recorded 32 mentions for United Rentals and 3 mentions for WillScot. United Rentals' average media sentiment score of 1.63 beat WillScot's score of 0.64 indicating that United Rentals is being referred to more favorably in the news media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
WillScot
2 Very Positive mention(s)
0 Positive mention(s)
1 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive
United Rentals
24 Very Positive mention(s)
5 Positive mention(s)
3 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Very Positive

WillScot has a beta of 1.24, meaning that its share price is 24% more volatile than the S&P 500. Comparatively, United Rentals has a beta of 1.69, meaning that its share price is 69% more volatile than the S&P 500.

United Rentals has a net margin of 16.38% compared to WillScot's net margin of 0.63%. United Rentals' return on equity of 33.11% beat WillScot's return on equity.

Company Net Margins Return on Equity Return on Assets
WillScot0.63% 26.28% 4.68%
United Rentals 16.38%33.11%10.11%

WillScot currently has a consensus target price of $40.63, indicating a potential upside of 40.69%. United Rentals has a consensus target price of $766.23, indicating a potential downside of 2.33%. Given WillScot's higher probable upside, analysts plainly believe WillScot is more favorable than United Rentals.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
WillScot
0 Sell rating(s)
5 Hold rating(s)
5 Buy rating(s)
0 Strong Buy rating(s)
2.50
United Rentals
1 Sell rating(s)
5 Hold rating(s)
8 Buy rating(s)
1 Strong Buy rating(s)
2.60

WillScot pays an annual dividend of $0.28 per share and has a dividend yield of 1.0%. United Rentals pays an annual dividend of $7.16 per share and has a dividend yield of 0.9%. WillScot pays out 311.1% of its earnings in the form of a dividend, suggesting it may not have sufficient earnings to cover its dividend payment in the future. United Rentals pays out 18.5% of its earnings in the form of a dividend. United Rentals has raised its dividend for 3 consecutive years.

Summary

United Rentals beats WillScot on 16 of the 20 factors compared between the two stocks.

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New MarketBeat Followers Over Time

This chart shows the number of new MarketBeat users adding WSC and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period.
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Media Sentiment Over Time

This chart shows the average media sentiment of NASDAQ and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.
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WSC vs. The Competition

MetricWillScotREAL ESTATE OPS IndustryFinance SectorNASDAQ Exchange
Market Cap$5.27B$6.34B$12.09B$9.04B
Dividend Yield0.97%4.50%5.53%4.02%
P/E Ratio320.8829.9920.0320.25
Price / Sales2.206.7725.69118.60
Price / Cash7.5021.8821.6858.07
Price / Book5.201.902.285.67
Net Income$28.13M$112.75M$1.00B$249.21M
7 Day Performance1.75%2.96%2.22%3.28%
1 Month Performance5.16%4.95%4.60%5.56%
1 Year Performance-19.43%26.44%538.59%21.13%

WillScot Competitors List

CompanyMarketRankShare PriceAnalysts' Price Target1Y Price PerformanceMarket CapRevenueP/E RatioEmployee CountIndicator(s)
WSC
WillScot
4.2639 of 5 stars
$28.88
-0.1%
$40.63
+40.7%
-23.0%$5.27B$2.40B320.884,500
URI
United Rentals
4.4259 of 5 stars
$754.56
+0.3%
$766.23
+1.5%
+20.0%$49.05B$15.35B19.5424,600Positive News
RBA
RB Global
4.3101 of 5 stars
$106.24
+0.6%
$114.50
+7.8%
+36.8%$19.67B$4.28B52.347,800Positive News
Analyst Forecast
GFL
GFL Environmental
4.5525 of 5 stars
$50.53
+1.6%
$54.50
+7.9%
+23.2%$18.53B$5.62B10.3520,000News Coverage
Positive News
Dividend Announcement
Analyst Revision
TRU
TransUnion
4.6098 of 5 stars
$88.05
+0.9%
$109.69
+24.6%
+21.2%$17.18B$4.18B46.8413,400Positive News
Analyst Upgrade
KSPI
Joint Stock Company Kaspi.kz
4.2957 of 5 stars
$84.89
-1.5%
$135.67
+59.8%
-36.8%$16.94B$4.82B8.159,637News Coverage
Positive News
Z
Zillow Group
3.6317 of 5 stars
$70.10
+0.5%
$83.71
+19.4%
+58.2%$16.93B$2.31B-206.185,720
ZG
Zillow Group
4.3804 of 5 stars
$68.49
+0.4%
$81.80
+19.4%
+58.7%$16.54B$2.24B-201.446,856Positive News
ULS
UL Solutions
2.5856 of 5 stars
$72.77
+0.8%
$69.43
-4.6%
+64.4%$14.59B$2.87B43.5715,094
QXO
QXO
3.6821 of 5 stars
$21.54
+3.9%
$34.33
+59.4%
N/A$12.46B$55.95M-2.36195Analyst Forecast
High Trading Volume
STN
Stantec
2.6304 of 5 stars
$108.85
-0.5%
N/A+28.9%$12.42B$5.47B44.9832,000

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This page (NASDAQ:WSC) was last updated on 7/5/2025 by MarketBeat.com Staff
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