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Zillow Group (ZG) Competitors

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$33.95 0.00 (0.00%)
Closing price 08/7/2026 04:00 PM Eastern
Extended Trading
$34.12 +0.17 (+0.50%)
As of 08/7/2026 07:37 PM Eastern
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ZG vs. OPEN, Z, OPAD, RDDT, and PINS

Should you buy Zillow Group stock or one of its competitors? MarketBeat compares Zillow Group with other companies and stocks that may be similar based on industry, sector, market capitalization, business model, investor interest, or shared news coverage. Companies and stocks commonly compared with Zillow Group include Opendoor Technologies (OPEN), Zillow Group (Z), Offerpad Solutions (OPAD), Reddit (RDDT), and Pinterest (PINS).

How does Zillow Group compare to Opendoor Technologies?

Zillow Group (NASDAQ:ZG) and Opendoor Technologies (NASDAQ:OPEN) are related mid-cap companies, but which is the superior stock? We will contrast the two businesses based on the strength of their dividends, institutional ownership, earnings, valuation, media sentiment, profitability, analyst recommendations and risk.

Zillow Group has a net margin of 1.96% compared to Opendoor Technologies' net margin of -46.74%. Zillow Group's return on equity of 2.32% beat Opendoor Technologies' return on equity.

Company Net Margins Return on Equity Return on Assets
Zillow Group1.96% 2.32% 1.97%
Opendoor Technologies -46.74%-51.36%-18.16%

Zillow Group has a beta of 1.95, indicating that its stock price is 95% more volatile than the broader market. Comparatively, Opendoor Technologies has a beta of 3.6, indicating that its stock price is 260% more volatile than the broader market.

Zillow Group has higher earnings, but lower revenue than Opendoor Technologies. Opendoor Technologies is trading at a lower price-to-earnings ratio than Zillow Group, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Zillow Group$2.58B3.01$23M$0.22154.32
Opendoor Technologies$4.37B0.77-$1.30B-$1.73N/A

Zillow Group currently has a consensus target price of $53.86, indicating a potential upside of 58.64%. Opendoor Technologies has a consensus target price of $4.38, indicating a potential upside of 25.96%. Given Zillow Group's stronger consensus rating and higher possible upside, research analysts plainly believe Zillow Group is more favorable than Opendoor Technologies.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Zillow Group
1 Sell rating(s)
13 Hold rating(s)
11 Buy rating(s)
0 Strong Buy rating(s)
2.40
Opendoor Technologies
3 Sell rating(s)
3 Hold rating(s)
1 Buy rating(s)
0 Strong Buy rating(s)
1.71

In the previous week, Zillow Group had 36 more articles in the media than Opendoor Technologies. MarketBeat recorded 62 mentions for Zillow Group and 26 mentions for Opendoor Technologies. Zillow Group's average media sentiment score of -0.10 beat Opendoor Technologies' score of -0.18 indicating that Zillow Group is being referred to more favorably in the media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Zillow Group
5 Very Positive mention(s)
4 Positive mention(s)
22 Neutral mention(s)
18 Negative mention(s)
0 Very Negative mention(s)
Neutral
Opendoor Technologies
4 Very Positive mention(s)
1 Positive mention(s)
8 Neutral mention(s)
8 Negative mention(s)
3 Very Negative mention(s)
Neutral

20.3% of Zillow Group shares are held by institutional investors. Comparatively, 62.4% of Opendoor Technologies shares are held by institutional investors. 29.9% of Zillow Group shares are held by insiders. Comparatively, 0.9% of Opendoor Technologies shares are held by insiders. Strong institutional ownership is an indication that hedge funds, endowments and large money managers believe a company is poised for long-term growth.

Summary

Zillow Group beats Opendoor Technologies on 13 of the 16 factors compared between the two stocks.

How does Zillow Group compare to Zillow Group?

Zillow Group (NASDAQ:Z) and Zillow Group (NASDAQ:ZG) are both mid-cap communication services companies, but which is the better investment? We will compare the two businesses based on the strength of their risk, dividends, valuation, media sentiment, analyst recommendations, institutional ownership, profitability and earnings.

71.0% of Zillow Group shares are held by institutional investors. Comparatively, 20.3% of Zillow Group shares are held by institutional investors. 23.8% of Zillow Group shares are held by insiders. Comparatively, 29.9% of Zillow Group shares are held by insiders. Strong institutional ownership is an indication that large money managers, endowments and hedge funds believe a stock will outperform the market over the long term.

Zillow Group is trading at a lower price-to-earnings ratio than Zillow Group, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Zillow Group$2.58B2.98$23M$0.22152.77
Zillow Group$2.58B3.01$23M$0.22154.32

In the previous week, Zillow Group had 5 more articles in the media than Zillow Group. MarketBeat recorded 62 mentions for Zillow Group and 57 mentions for Zillow Group. Zillow Group's average media sentiment score of -0.02 beat Zillow Group's score of -0.10 indicating that Zillow Group is being referred to more favorably in the media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Zillow Group
6 Very Positive mention(s)
3 Positive mention(s)
29 Neutral mention(s)
12 Negative mention(s)
0 Very Negative mention(s)
Neutral
Zillow Group
5 Very Positive mention(s)
4 Positive mention(s)
22 Neutral mention(s)
18 Negative mention(s)
0 Very Negative mention(s)
Neutral

Company Net Margins Return on Equity Return on Assets
Zillow Group1.96% 2.32% 1.97%
Zillow Group 1.96%2.32%1.97%

Zillow Group presently has a consensus price target of $68.50, suggesting a potential upside of 103.81%. Zillow Group has a consensus price target of $53.86, suggesting a potential upside of 58.64%. Given Zillow Group's stronger consensus rating and higher probable upside, equities research analysts clearly believe Zillow Group is more favorable than Zillow Group.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Zillow Group
1 Sell rating(s)
8 Hold rating(s)
5 Buy rating(s)
2 Strong Buy rating(s)
2.50
Zillow Group
1 Sell rating(s)
13 Hold rating(s)
11 Buy rating(s)
0 Strong Buy rating(s)
2.40

Zillow Group has a beta of 1.98, meaning that its stock price is 98% more volatile than the broader market. Comparatively, Zillow Group has a beta of 1.95, meaning that its stock price is 95% more volatile than the broader market.

Summary

Zillow Group beats Zillow Group on 6 of the 11 factors compared between the two stocks.

How does Zillow Group compare to Offerpad Solutions?

Zillow Group (NASDAQ:ZG) and Offerpad Solutions (NYSE:OPAD) are related companies, but which is the better business? We will compare the two businesses based on the strength of their analyst recommendations, dividends, valuation, risk, profitability, media sentiment, institutional ownership and earnings.

Zillow Group has a net margin of 1.96% compared to Offerpad Solutions' net margin of -9.85%. Zillow Group's return on equity of 2.32% beat Offerpad Solutions' return on equity.

Company Net Margins Return on Equity Return on Assets
Zillow Group1.96% 2.32% 1.97%
Offerpad Solutions -9.85%-99.08%-23.21%

20.3% of Zillow Group shares are owned by institutional investors. Comparatively, 39.4% of Offerpad Solutions shares are owned by institutional investors. 29.9% of Zillow Group shares are owned by insiders. Comparatively, 16.7% of Offerpad Solutions shares are owned by insiders. Strong institutional ownership is an indication that hedge funds, endowments and large money managers believe a company will outperform the market over the long term.

Zillow Group has higher revenue and earnings than Offerpad Solutions. Offerpad Solutions is trading at a lower price-to-earnings ratio than Zillow Group, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Zillow Group$2.58B3.01$23M$0.22154.32
Offerpad Solutions$567.81M0.04-$46.38M-$10.24N/A

Zillow Group has a beta of 1.95, suggesting that its stock price is 95% more volatile than the broader market. Comparatively, Offerpad Solutions has a beta of 2.48, suggesting that its stock price is 148% more volatile than the broader market.

Zillow Group currently has a consensus target price of $53.86, indicating a potential upside of 58.64%. Offerpad Solutions has a consensus target price of $24.83, indicating a potential upside of 418.22%. Given Offerpad Solutions' higher possible upside, analysts clearly believe Offerpad Solutions is more favorable than Zillow Group.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Zillow Group
1 Sell rating(s)
13 Hold rating(s)
11 Buy rating(s)
0 Strong Buy rating(s)
2.40
Offerpad Solutions
1 Sell rating(s)
1 Hold rating(s)
1 Buy rating(s)
0 Strong Buy rating(s)
2.00

In the previous week, Zillow Group had 52 more articles in the media than Offerpad Solutions. MarketBeat recorded 62 mentions for Zillow Group and 10 mentions for Offerpad Solutions. Zillow Group's average media sentiment score of -0.10 beat Offerpad Solutions' score of -0.31 indicating that Zillow Group is being referred to more favorably in the media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Zillow Group
5 Very Positive mention(s)
4 Positive mention(s)
22 Neutral mention(s)
18 Negative mention(s)
0 Very Negative mention(s)
Neutral
Offerpad Solutions
1 Very Positive mention(s)
3 Positive mention(s)
1 Neutral mention(s)
2 Negative mention(s)
0 Very Negative mention(s)
Neutral

Summary

Zillow Group beats Offerpad Solutions on 13 of the 16 factors compared between the two stocks.

How does Zillow Group compare to Reddit?

Zillow Group (NASDAQ:ZG) and Reddit (NYSE:RDDT) are both communication services companies, but which is the better stock? We will compare the two companies based on the strength of their profitability, valuation, analyst recommendations, earnings, media sentiment, institutional ownership, risk and dividends.

Zillow Group currently has a consensus price target of $53.86, suggesting a potential upside of 58.64%. Reddit has a consensus price target of $220.90, suggesting a potential upside of 36.59%. Given Zillow Group's higher probable upside, equities research analysts clearly believe Zillow Group is more favorable than Reddit.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Zillow Group
1 Sell rating(s)
13 Hold rating(s)
11 Buy rating(s)
0 Strong Buy rating(s)
2.40
Reddit
0 Sell rating(s)
11 Hold rating(s)
19 Buy rating(s)
2 Strong Buy rating(s)
2.72

In the previous week, Zillow Group had 32 more articles in the media than Reddit. MarketBeat recorded 62 mentions for Zillow Group and 30 mentions for Reddit. Reddit's average media sentiment score of 0.51 beat Zillow Group's score of -0.10 indicating that Reddit is being referred to more favorably in the news media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Zillow Group
5 Very Positive mention(s)
4 Positive mention(s)
22 Neutral mention(s)
18 Negative mention(s)
0 Very Negative mention(s)
Neutral
Reddit
11 Very Positive mention(s)
1 Positive mention(s)
12 Neutral mention(s)
5 Negative mention(s)
0 Very Negative mention(s)
Positive

Reddit has a net margin of 31.35% compared to Zillow Group's net margin of 1.96%. Reddit's return on equity of 29.02% beat Zillow Group's return on equity.

Company Net Margins Return on Equity Return on Assets
Zillow Group1.96% 2.32% 1.97%
Reddit 31.35%29.02%26.32%

20.3% of Zillow Group shares are owned by institutional investors. 29.9% of Zillow Group shares are owned by company insiders. Comparatively, 28.5% of Reddit shares are owned by company insiders. Strong institutional ownership is an indication that endowments, large money managers and hedge funds believe a stock will outperform the market over the long term.

Reddit has lower revenue, but higher earnings than Zillow Group. Reddit is trading at a lower price-to-earnings ratio than Zillow Group, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Zillow Group$2.58B3.01$23M$0.22154.32
Reddit$2.20B14.13$529.72M$4.3037.61

Zillow Group has a beta of 1.95, meaning that its stock price is 95% more volatile than the broader market. Comparatively, Reddit has a beta of 2.04, meaning that its stock price is 104% more volatile than the broader market.

Summary

Reddit beats Zillow Group on 11 of the 17 factors compared between the two stocks.

How does Zillow Group compare to Pinterest?

Zillow Group (NASDAQ:ZG) and Pinterest (NYSE:PINS) are both communication services companies, but which is the superior business? We will compare the two companies based on the strength of their media sentiment, analyst recommendations, risk, profitability, dividends, valuation, institutional ownership and earnings.

In the previous week, Pinterest had 6 more articles in the media than Zillow Group. MarketBeat recorded 68 mentions for Pinterest and 62 mentions for Zillow Group. Pinterest's average media sentiment score of 0.71 beat Zillow Group's score of -0.10 indicating that Pinterest is being referred to more favorably in the news media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Zillow Group
5 Very Positive mention(s)
4 Positive mention(s)
22 Neutral mention(s)
18 Negative mention(s)
0 Very Negative mention(s)
Neutral
Pinterest
25 Very Positive mention(s)
12 Positive mention(s)
13 Neutral mention(s)
4 Negative mention(s)
1 Very Negative mention(s)
Positive

Zillow Group presently has a consensus target price of $53.86, suggesting a potential upside of 58.64%. Pinterest has a consensus target price of $27.90, suggesting a potential upside of 17.56%. Given Zillow Group's higher possible upside, equities research analysts plainly believe Zillow Group is more favorable than Pinterest.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Zillow Group
1 Sell rating(s)
13 Hold rating(s)
11 Buy rating(s)
0 Strong Buy rating(s)
2.40
Pinterest
0 Sell rating(s)
19 Hold rating(s)
17 Buy rating(s)
0 Strong Buy rating(s)
2.47

Pinterest has higher revenue and earnings than Zillow Group. Pinterest is trading at a lower price-to-earnings ratio than Zillow Group, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Zillow Group$2.58B3.01$23M$0.22154.32
Pinterest$4.22B3.15$416.86M$0.3469.80

20.3% of Zillow Group shares are owned by institutional investors. Comparatively, 88.8% of Pinterest shares are owned by institutional investors. 29.9% of Zillow Group shares are owned by insiders. Comparatively, 8.1% of Pinterest shares are owned by insiders. Strong institutional ownership is an indication that large money managers, endowments and hedge funds believe a company is poised for long-term growth.

Pinterest has a net margin of 5.46% compared to Zillow Group's net margin of 1.96%. Pinterest's return on equity of 7.49% beat Zillow Group's return on equity.

Company Net Margins Return on Equity Return on Assets
Zillow Group1.96% 2.32% 1.97%
Pinterest 5.46%7.49%5.62%

Zillow Group has a beta of 1.95, indicating that its stock price is 95% more volatile than the broader market. Comparatively, Pinterest has a beta of 0.9, indicating that its stock price is 10% less volatile than the broader market.

Summary

Pinterest beats Zillow Group on 12 of the 16 factors compared between the two stocks.

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New MarketBeat Followers Over Time

This chart shows the number of new MarketBeat users adding ZG and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period.
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Media Sentiment Over Time

This chart shows the average media sentiment of NASDAQ and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.
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ZG vs. The Competition

MetricZillow GroupInteractive Media & Services IndustryCommunication Services SectorNASDAQ Exchange
Market Cap$7.77B$98.10B$33.29B$12.99B
Dividend YieldN/A3.79%5.31%10.20%
P/E Ratio154.3331.5220.2125.05
Price / Sales3.01117.4661.2884.35
Price / Cash25.5118.2820.0437.44
Price / Book1.6727.1710.696.43
Net Income$23M$3.55B$1.09B$348.10M
7 Day Performance-5.17%0.38%1.65%2.68%
1 Month Performance6.09%0.89%0.35%-0.83%
1 Year Performance-56.20%-8.24%5.90%23.97%

Zillow Group Competitors List

CompanyMarketRankShare PriceAnalysts' Price Target1Y Price PerformanceMarket CapRevenueP/E RatioEmployee CountIndicator(s)
ZG
Zillow Group
4.2544 of 5 stars
$33.95
flat
$53.86
+58.6%
-56.2%$7.77B$2.58B154.337,068
OPEN
Opendoor Technologies
3.6334 of 5 stars
$3.55
+3.1%
$4.38
+23.6%
+78.5%$3.43B$4.37BN/A1,042
Z
Zillow Group
4.6473 of 5 stars
$33.21
-0.7%
$68.50
+106.3%
-58.5%$7.59B$2.58B150.885,720
OPAD
Offerpad Solutions
3.3949 of 5 stars
$4.92
+8.5%
$24.83
+405.3%
-58.9%$23.25M$567.81MN/A900
RDDT
Reddit
4.9341 of 5 stars
$159.20
+5.5%
$220.90
+38.8%
-25.0%$30.67B$2.20B37.052,555

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This page (NASDAQ:ZG) was last updated on 8/10/2026 by MarketBeat.com Staff.
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