Zillow Group (ZG) Competitors

$36.92 +0.50 (+1.37%)

Closing price 04:00 PM Eastern

Extended Trading

$36.92 0.00 (0.00%)

As of 07:47 PM Eastern

ZG vs. OPEN, Z, OPAD, TCOM, and SUNB

Should you buy Zillow Group stock or one of its competitors? MarketBeat compares Zillow Group with other companies and stocks that may be similar based on industry, sector, market capitalization, business model, investor interest, or shared news coverage. Companies and stocks commonly compared with Zillow Group include Opendoor Technologies (OPEN), Zillow Group (Z), Offerpad Solutions (OPAD), Trip.com Group (TCOM), and Sunbelt Rentals Holdings, Inc. Common Stock (SUNB).

How does Zillow Group compare to Opendoor Technologies?

Opendoor Technologies (NASDAQ:OPEN) and Zillow Group (NASDAQ:ZG) are related mid-cap companies, but which is the better business? We will compare the two companies based on the strength of their profitability, institutional ownership, valuation, risk, analyst recommendations, media sentiment, earnings and dividends.

Zillow Group has a net margin of 2.27% compared to Opendoor Technologies' net margin of -35.25%. Zillow Group's return on equity of 1.41% beat Opendoor Technologies' return on equity.

Company	Net Margins	Return on Equity	Return on Assets
Opendoor Technologies	-35.25%	-52.46%	-17.22%
Zillow Group	2.27%	1.41%	1.22%

62.4% of Opendoor Technologies shares are held by institutional investors. Comparatively, 20.3% of Zillow Group shares are held by institutional investors. 0.9% of Opendoor Technologies shares are held by company insiders. Comparatively, 29.9% of Zillow Group shares are held by company insiders. Strong institutional ownership is an indication that large money managers, endowments and hedge funds believe a stock will outperform the market over the long term.

Zillow Group has lower revenue, but higher earnings than Opendoor Technologies. Opendoor Technologies is trading at a lower price-to-earnings ratio than Zillow Group, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Opendoor Technologies	$4.37B	0.97	-$1.30B	-$1.60	N/A
Zillow Group	$2.58B	3.27	$23M	$0.25	147.68

Opendoor Technologies has a beta of 3.65, indicating that its stock price is 265% more volatile than the broader market. Comparatively, Zillow Group has a beta of 2.04, indicating that its stock price is 104% more volatile than the broader market.

Opendoor Technologies presently has a consensus target price of $4.38, indicating a potential downside of 0.45%. Zillow Group has a consensus target price of $71.24, indicating a potential upside of 92.95%. Given Zillow Group's stronger consensus rating and higher probable upside, analysts plainly believe Zillow Group is more favorable than Opendoor Technologies.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Opendoor Technologies	4 Sell rating(s)	3 Hold rating(s)	1 Buy rating(s)	0 Strong Buy rating(s)	1.63
Zillow Group	1 Sell rating(s)	11 Hold rating(s)	13 Buy rating(s)	0 Strong Buy rating(s)	2.48

In the previous week, Zillow Group had 23 more articles in the media than Opendoor Technologies. MarketBeat recorded 34 mentions for Zillow Group and 11 mentions for Opendoor Technologies. Opendoor Technologies' average media sentiment score of 0.75 beat Zillow Group's score of -0.25 indicating that Opendoor Technologies is being referred to more favorably in the media.

Company	Very Positive	Positive	Neutral	Negative	Very Negative	Overall Sentiment
Opendoor Technologies	5 Very Positive mention(s)	3 Positive mention(s)	3 Neutral mention(s)	0 Negative mention(s)	0 Very Negative mention(s)	Positive
Zillow Group	10 Very Positive mention(s)	0 Positive mention(s)	8 Neutral mention(s)	3 Negative mention(s)	2 Very Negative mention(s)	Neutral

Summary

Zillow Group beats Opendoor Technologies on 11 of the 15 factors compared between the two stocks.

How does Zillow Group compare to Zillow Group?

Zillow Group (NASDAQ:Z) and Zillow Group (NASDAQ:ZG) are both mid-cap business services companies, but which is the superior business? We will contrast the two businesses based on the strength of their dividends, media sentiment, institutional ownership, risk, earnings, profitability, analyst recommendations and valuation.

Zillow Group presently has a consensus price target of $77.00, indicating a potential upside of 111.13%. Zillow Group has a consensus price target of $71.24, indicating a potential upside of 92.95%. Given Zillow Group's stronger consensus rating and higher possible upside, research analysts plainly believe Zillow Group is more favorable than Zillow Group.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Zillow Group	1 Sell rating(s)	6 Hold rating(s)	4 Buy rating(s)	3 Strong Buy rating(s)	2.64
Zillow Group	1 Sell rating(s)	11 Hold rating(s)	13 Buy rating(s)	0 Strong Buy rating(s)	2.48

In the previous week, Zillow Group had 6 more articles in the media than Zillow Group. MarketBeat recorded 40 mentions for Zillow Group and 34 mentions for Zillow Group. Zillow Group's average media sentiment score of 0.09 beat Zillow Group's score of -0.25 indicating that Zillow Group is being referred to more favorably in the media.

Company	Very Positive	Positive	Neutral	Negative	Very Negative	Overall Sentiment
Zillow Group	14 Very Positive mention(s)	1 Positive mention(s)	12 Neutral mention(s)	2 Negative mention(s)	0 Very Negative mention(s)	Neutral
Zillow Group	10 Very Positive mention(s)	0 Positive mention(s)	8 Neutral mention(s)	3 Negative mention(s)	2 Very Negative mention(s)	Neutral

71.0% of Zillow Group shares are owned by institutional investors. Comparatively, 20.3% of Zillow Group shares are owned by institutional investors. 25.0% of Zillow Group shares are owned by insiders. Comparatively, 29.9% of Zillow Group shares are owned by insiders. Strong institutional ownership is an indication that large money managers, endowments and hedge funds believe a company will outperform the market over the long term.

Zillow Group is trading at a lower price-to-earnings ratio than Zillow Group, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Zillow Group	$2.58B	3.23	$23M	$0.25	145.88
Zillow Group	$2.58B	3.27	$23M	$0.25	147.68

Company	Net Margins	Return on Equity	Return on Assets
Zillow Group	2.27%	1.41%	1.22%
Zillow Group	2.27%	1.41%	1.22%

Zillow Group has a beta of 2.07, suggesting that its share price is 107% more volatile than the broader market. Comparatively, Zillow Group has a beta of 2.04, suggesting that its share price is 104% more volatile than the broader market.

Summary

Zillow Group beats Zillow Group on 7 of the 11 factors compared between the two stocks.

How does Zillow Group compare to Offerpad Solutions?

Offerpad Solutions (NYSE:OPAD) and Zillow Group (NASDAQ:ZG) are both finance companies, but which is the superior business? We will compare the two companies based on the strength of their valuation, analyst recommendations, risk, media sentiment, dividends, earnings, institutional ownership and profitability.

Zillow Group has a net margin of 2.27% compared to Offerpad Solutions' net margin of -8.51%. Zillow Group's return on equity of 1.41% beat Offerpad Solutions' return on equity.

Company	Net Margins	Return on Equity	Return on Assets
Offerpad Solutions	-8.51%	-112.51%	-20.98%
Zillow Group	2.27%	1.41%	1.22%

Offerpad Solutions currently has a consensus price target of $2.62, suggesting a potential upside of 306.31%. Zillow Group has a consensus price target of $71.24, suggesting a potential upside of 92.95%. Given Offerpad Solutions' higher possible upside, equities analysts plainly believe Offerpad Solutions is more favorable than Zillow Group.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Offerpad Solutions	1 Sell rating(s)	1 Hold rating(s)	1 Buy rating(s)	0 Strong Buy rating(s)	2.00
Zillow Group	1 Sell rating(s)	11 Hold rating(s)	13 Buy rating(s)	0 Strong Buy rating(s)	2.48

Offerpad Solutions has a beta of 2.45, suggesting that its stock price is 145% more volatile than the broader market. Comparatively, Zillow Group has a beta of 2.04, suggesting that its stock price is 104% more volatile than the broader market.

In the previous week, Zillow Group had 32 more articles in the media than Offerpad Solutions. MarketBeat recorded 34 mentions for Zillow Group and 2 mentions for Offerpad Solutions. Offerpad Solutions' average media sentiment score of 0.36 beat Zillow Group's score of -0.25 indicating that Offerpad Solutions is being referred to more favorably in the media.

Company	Very Positive	Positive	Neutral	Negative	Very Negative	Overall Sentiment
Offerpad Solutions	0 Very Positive mention(s)	2 Positive mention(s)	0 Neutral mention(s)	0 Negative mention(s)	0 Very Negative mention(s)	Neutral
Zillow Group	10 Very Positive mention(s)	0 Positive mention(s)	8 Neutral mention(s)	3 Negative mention(s)	2 Very Negative mention(s)	Neutral

Zillow Group has higher revenue and earnings than Offerpad Solutions. Offerpad Solutions is trading at a lower price-to-earnings ratio than Zillow Group, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Offerpad Solutions	$567.81M	0.05	-$46.38M	-$1.22	N/A
Zillow Group	$2.58B	3.27	$23M	$0.25	147.68

39.4% of Offerpad Solutions shares are held by institutional investors. Comparatively, 20.3% of Zillow Group shares are held by institutional investors. 40.6% of Offerpad Solutions shares are held by insiders. Comparatively, 29.9% of Zillow Group shares are held by insiders. Strong institutional ownership is an indication that hedge funds, large money managers and endowments believe a stock is poised for long-term growth.

Summary

Zillow Group beats Offerpad Solutions on 10 of the 15 factors compared between the two stocks.

How does Zillow Group compare to Trip.com Group?

Trip.com Group (NASDAQ:TCOM) and Zillow Group (NASDAQ:ZG) are both business services companies, but which is the superior business? We will contrast the two businesses based on the strength of their institutional ownership, analyst recommendations, valuation, profitability, risk, media sentiment, dividends and earnings.

35.4% of Trip.com Group shares are owned by institutional investors. Comparatively, 20.3% of Zillow Group shares are owned by institutional investors. 23.0% of Trip.com Group shares are owned by company insiders. Comparatively, 29.9% of Zillow Group shares are owned by company insiders. Strong institutional ownership is an indication that hedge funds, large money managers and endowments believe a stock is poised for long-term growth.

Trip.com Group has a net margin of 53.28% compared to Zillow Group's net margin of 2.27%. Trip.com Group's return on equity of 18.56% beat Zillow Group's return on equity.

Company	Net Margins	Return on Equity	Return on Assets
Trip.com Group	53.28%	18.56%	11.40%
Zillow Group	2.27%	1.41%	1.22%

Trip.com Group presently has a consensus target price of $77.50, indicating a potential upside of 59.60%. Zillow Group has a consensus target price of $71.24, indicating a potential upside of 92.95%. Given Zillow Group's higher possible upside, analysts clearly believe Zillow Group is more favorable than Trip.com Group.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Trip.com Group	0 Sell rating(s)	2 Hold rating(s)	8 Buy rating(s)	0 Strong Buy rating(s)	2.80
Zillow Group	1 Sell rating(s)	11 Hold rating(s)	13 Buy rating(s)	0 Strong Buy rating(s)	2.48

Trip.com Group has higher revenue and earnings than Zillow Group. Trip.com Group is trading at a lower price-to-earnings ratio than Zillow Group, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Trip.com Group	$8.94B	3.53	$4.77B	$6.70	7.25
Zillow Group	$2.58B	3.27	$23M	$0.25	147.68

Trip.com Group has a beta of -0.03, meaning that its share price is 103% less volatile than the broader market. Comparatively, Zillow Group has a beta of 2.04, meaning that its share price is 104% more volatile than the broader market.

In the previous week, Zillow Group had 32 more articles in the media than Trip.com Group. MarketBeat recorded 34 mentions for Zillow Group and 2 mentions for Trip.com Group. Trip.com Group's average media sentiment score of 0.00 beat Zillow Group's score of -0.25 indicating that Trip.com Group is being referred to more favorably in the media.

Company	Very Positive	Positive	Neutral	Negative	Very Negative	Overall Sentiment
Trip.com Group	0 Very Positive mention(s)	0 Positive mention(s)	2 Neutral mention(s)	0 Negative mention(s)	0 Very Negative mention(s)	Neutral
Zillow Group	10 Very Positive mention(s)	0 Positive mention(s)	8 Neutral mention(s)	3 Negative mention(s)	2 Very Negative mention(s)	Neutral

Summary

Trip.com Group beats Zillow Group on 10 of the 16 factors compared between the two stocks.

How does Zillow Group compare to Sunbelt Rentals Holdings, Inc. Common Stock?

Sunbelt Rentals Holdings, Inc. Common Stock (NYSE:SUNB) and Zillow Group (NASDAQ:ZG) are both business services companies, but which is the better business? We will compare the two companies based on the strength of their risk, analyst recommendations, institutional ownership, earnings, valuation, dividends, profitability and media sentiment.

In the previous week, Zillow Group had 32 more articles in the media than Sunbelt Rentals Holdings, Inc. Common Stock. MarketBeat recorded 34 mentions for Zillow Group and 2 mentions for Sunbelt Rentals Holdings, Inc. Common Stock. Sunbelt Rentals Holdings, Inc. Common Stock's average media sentiment score of 0.33 beat Zillow Group's score of -0.25 indicating that Sunbelt Rentals Holdings, Inc. Common Stock is being referred to more favorably in the media.

Company	Very Positive	Positive	Neutral	Negative	Very Negative	Overall Sentiment
Sunbelt Rentals Holdings, Inc. Common Stock	0 Very Positive mention(s)	0 Positive mention(s)	2 Neutral mention(s)	0 Negative mention(s)	0 Very Negative mention(s)	Neutral
Zillow Group	10 Very Positive mention(s)	0 Positive mention(s)	8 Neutral mention(s)	3 Negative mention(s)	2 Very Negative mention(s)	Neutral

Zillow Group has lower revenue, but higher earnings than Sunbelt Rentals Holdings, Inc. Common Stock.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Sunbelt Rentals Holdings, Inc. Common Stock	$10.93B	2.82	N/A	N/A	N/A
Zillow Group	$2.58B	3.27	$23M	$0.25	147.68

Zillow Group has a net margin of 2.27% compared to Sunbelt Rentals Holdings, Inc. Common Stock's net margin of 0.00%. Zillow Group's return on equity of 1.41% beat Sunbelt Rentals Holdings, Inc. Common Stock's return on equity.

Company	Net Margins	Return on Equity	Return on Assets
Sunbelt Rentals Holdings, Inc. Common Stock	N/A	N/A	N/A
Zillow Group	2.27%	1.41%	1.22%

20.3% of Zillow Group shares are held by institutional investors. 29.9% of Zillow Group shares are held by company insiders. Strong institutional ownership is an indication that endowments, hedge funds and large money managers believe a stock is poised for long-term growth.

Sunbelt Rentals Holdings, Inc. Common Stock presently has a consensus price target of $75.50, suggesting a potential upside of 1.38%. Zillow Group has a consensus price target of $71.24, suggesting a potential upside of 92.95%. Given Zillow Group's stronger consensus rating and higher probable upside, analysts clearly believe Zillow Group is more favorable than Sunbelt Rentals Holdings, Inc. Common Stock.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Sunbelt Rentals Holdings, Inc. Common Stock	3 Sell rating(s)	3 Hold rating(s)	5 Buy rating(s)	1 Strong Buy rating(s)	2.33
Zillow Group	1 Sell rating(s)	11 Hold rating(s)	13 Buy rating(s)	0 Strong Buy rating(s)	2.48

Summary

Zillow Group beats Sunbelt Rentals Holdings, Inc. Common Stock on 10 of the 13 factors compared between the two stocks.

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New MarketBeat Followers Over Time

This chart shows the number of new MarketBeat users adding ZG and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period.

Media Sentiment Over Time

This chart shows the average media sentiment of NASDAQ and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.

ZG vs. The Competition

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Metric	Zillow Group	FIN Industry	Finance Sector	NASDAQ Exchange
Market Cap	$8.33B	$4.67B	$13.53B	$12.27B
Dividend Yield	N/A	6.05%	5.86%	5.32%
P/E Ratio	147.68	89.93	23.95	25.19
Price / Sales	3.27	1.64	156.60	61.11
Price / Cash	27.37	12.18	19.95	54.25
Price / Book	1.92	4.75	2.15	6.95
Net Income	$23M	$1.63B	$1.13B	$335.25M
7 Day Performance	-5.04%	-3.58%	0.21%	-0.70%
1 Month Performance	-22.18%	-17.66%	-1.12%	-0.90%
1 Year Performance	-44.34%	-8.03%	10.01%	29.67%

Zillow Group Competitors List

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Company	MarketRank	Share Price	Analysts' Price Target	1Y Price Performance	Market Cap	Revenue	P/E Ratio	Employee Count	Indicator(s)
ZG Zillow Group	3.9458 of 5 stars	$36.92 +1.4%	$71.24 +93.0%	-45.5%	$8.33B	$2.58B	147.68	7,068	Trending News Insider Trade
OPEN Opendoor Technologies	1.8642 of 5 stars	$4.28 -2.3%	$4.38 +2.3%	+442.4%	$4.23B	$4.37B	N/A	1,042
Z Zillow Group	4.4392 of 5 stars	$37.17 -1.3%	$79.75 +114.6%	-46.9%	$8.62B	$2.58B	148.68	5,720	Insider Trade
OPAD Offerpad Solutions	2.291 of 5 stars	$0.60 -4.4%	$2.62 +334.7%	-46.6%	$29.81M	$567.81M	N/A	900
TCOM Trip.com Group	4.3751 of 5 stars	$49.32 -0.6%	$77.00 +56.1%	-27.0%	$32.23B	$8.94B	7.36	43,574

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This page (NASDAQ:ZG) was last updated on 5/20/2026 by MarketBeat.com Staff.

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Zillow Group (ZG) Competitors

ZG vs. OPEN, Z, OPAD, TCOM, and SUNB

How does Zillow Group compare to Opendoor Technologies?

Summary

How does Zillow Group compare to Zillow Group?

Summary

How does Zillow Group compare to Offerpad Solutions?

Summary

How does Zillow Group compare to Trip.com Group?

Summary

How does Zillow Group compare to Sunbelt Rentals Holdings, Inc. Common Stock?

Summary

New MarketBeat Followers Over Time

Media Sentiment Over Time

ZG vs. The Competition

Zillow Group Competitors List

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Zillow Group (ZG) Competitors

ZG vs. OPEN, Z, OPAD, TCOM, and SUNB

How does Zillow Group compare to Opendoor Technologies?

Is OPEN or ZG more profitable?

Do insiders & institutionals believe in OPEN or ZG?

Which has preferable earnings & valuation, OPEN or ZG?

Which has more risk & volatility, OPEN or ZG?

Do analysts prefer OPEN or ZG?

Does the media favor OPEN or ZG?

Summary

How does Zillow Group compare to Zillow Group?

Do analysts recommend Z or ZG?

Does the media prefer Z or ZG?

Do institutionals and insiders believe in Z or ZG?

Which has preferable valuation and earnings, Z or ZG?

Is Z or ZG more profitable?

Which has more volatility and risk, Z or ZG?

Summary

How does Zillow Group compare to Offerpad Solutions?

Is OPAD or ZG more profitable?

Do analysts recommend OPAD or ZG?

Which has more volatility & risk, OPAD or ZG?

Does the media favor OPAD or ZG?

Which has better valuation and earnings, OPAD or ZG?

Do insiders & institutionals hold more shares of OPAD or ZG?

Summary

How does Zillow Group compare to Trip.com Group?

Do insiders & institutionals believe in TCOM or ZG?

Is TCOM or ZG more profitable?

Do analysts rate TCOM or ZG?

Which has preferable valuation & earnings, TCOM or ZG?

Which has more volatility and risk, TCOM or ZG?

Does the media prefer TCOM or ZG?

Summary

How does Zillow Group compare to Sunbelt Rentals Holdings, Inc. Common Stock?

Does the media refer more to SUNB or ZG?

Which has preferable earnings & valuation, SUNB or ZG?

Is SUNB or ZG more profitable?

Do insiders and institutionals believe in SUNB or ZG?

Do analysts prefer SUNB or ZG?

Summary

New MarketBeat Followers Over Time

Media Sentiment Over Time

ZG vs. The Competition

Zillow Group Competitors List

Related Companies and Tools

MarketBeat All Access Features

Best-in-Class Portfolio Monitoring

Stock Ideas and Recommendations

Advanced Stock Screeners and Research Tools