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Zillow Group (ZG) Competitors

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$29.87 -0.03 (-0.10%)
Closing price 10/9/2026 04:00 PM Eastern
Extended Trading
$29.70 -0.17 (-0.56%)
As of 10/9/2026 07:55 PM Eastern
Extended trading is trading that happens on electronic markets outside of regular trading hours. This is a fair market value extended hours price provided by Massive. Learn more.

ZG vs. OPEN, Z, OPAD, PINS, and SNAP

Should you buy Zillow Group stock or one of its competitors? Zillow Group's main competitors and comparable companies include Opendoor Technologies (OPEN), Zillow Group (Z), Offerpad Solutions (OPAD), Pinterest (PINS), and Snap (SNAP). Companies are selected based on similarities in market, industry, and size.

How does Zillow Group compare to Opendoor Technologies?

Opendoor Technologies (NASDAQ:OPEN) and Zillow Group (NASDAQ:ZG) are related mid-cap companies, but which is the better investment? We will contrast the two businesses based on the strength of their valuation, dividends, institutional ownership, risk, media sentiment, profitability, analyst recommendations and earnings.

In the previous week, Zillow Group had 2 more articles in the media than Opendoor Technologies. MarketBeat recorded 8 mentions for Zillow Group and 6 mentions for Opendoor Technologies. Zillow Group's average media sentiment score of 0.38 beat Opendoor Technologies' score of 0.00 indicating that Zillow Group is being referred to more favorably in the news media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Opendoor Technologies
1 Very Positive mention(s)
1 Positive mention(s)
1 Neutral mention(s)
2 Negative mention(s)
0 Very Negative mention(s)
Neutral
Zillow Group
2 Very Positive mention(s)
1 Positive mention(s)
3 Neutral mention(s)
1 Negative mention(s)
0 Very Negative mention(s)
Neutral

Opendoor Technologies currently has a consensus target price of $4.76, indicating a potential upside of 114.29%. Zillow Group has a consensus target price of $51.38, indicating a potential upside of 72.02%. Given Opendoor Technologies' higher probable upside, equities analysts clearly believe Opendoor Technologies is more favorable than Zillow Group.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Opendoor Technologies
2 Sell rating(s)
5 Hold rating(s)
2 Buy rating(s)
0 Strong Buy rating(s)
2.00
Zillow Group
1 Sell rating(s)
12 Hold rating(s)
10 Buy rating(s)
0 Strong Buy rating(s)
2.39

Zillow Group has lower revenue, but higher earnings than Opendoor Technologies. Opendoor Technologies is trading at a lower price-to-earnings ratio than Zillow Group, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Opendoor Technologies$3.25B0.66-$1.30B-$1.73N/A
Zillow Group$2.58B2.60$23M$0.22135.77

62.4% of Opendoor Technologies shares are owned by institutional investors. Comparatively, 20.3% of Zillow Group shares are owned by institutional investors. 0.9% of Opendoor Technologies shares are owned by insiders. Comparatively, 29.9% of Zillow Group shares are owned by insiders. Strong institutional ownership is an indication that endowments, hedge funds and large money managers believe a company is poised for long-term growth.

Zillow Group has a net margin of 1.96% compared to Opendoor Technologies' net margin of -46.74%. Zillow Group's return on equity of 2.32% beat Opendoor Technologies' return on equity.

Company Net Margins Return on Equity Return on Assets
Opendoor Technologies-46.74% -51.36% -18.16%
Zillow Group 1.96%2.32%1.97%

Opendoor Technologies has a beta of 3.74, suggesting that its share price is 274% more volatile than the broader market. Comparatively, Zillow Group has a beta of 2.02, suggesting that its share price is 102% more volatile than the broader market.

Summary

Zillow Group beats Opendoor Technologies on 12 of the 16 factors compared between the two stocks.

How does Zillow Group compare to Zillow Group?

Zillow Group (NASDAQ:Z) and Zillow Group (NASDAQ:ZG) are both mid-cap communication services companies, but which is the superior business? We will compare the two companies based on the strength of their profitability, valuation, risk, dividends, earnings, analyst recommendations, institutional ownership and media sentiment.

In the previous week, Zillow Group had 4 more articles in the media than Zillow Group. MarketBeat recorded 8 mentions for Zillow Group and 4 mentions for Zillow Group. Zillow Group's average media sentiment score of 0.38 beat Zillow Group's score of -0.31 indicating that Zillow Group is being referred to more favorably in the news media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Zillow Group
0 Very Positive mention(s)
0 Positive mention(s)
3 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Neutral
Zillow Group
2 Very Positive mention(s)
1 Positive mention(s)
3 Neutral mention(s)
1 Negative mention(s)
0 Very Negative mention(s)
Neutral

Zillow Group is trading at a lower price-to-earnings ratio than Zillow Group, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Zillow Group$2.58B2.53$23M$0.22131.86
Zillow Group$2.58B2.60$23M$0.22135.77

Zillow Group presently has a consensus price target of $61.29, indicating a potential upside of 111.26%. Zillow Group has a consensus price target of $51.38, indicating a potential upside of 72.02%. Given Zillow Group's stronger consensus rating and higher possible upside, equities analysts clearly believe Zillow Group is more favorable than Zillow Group.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Zillow Group
1 Sell rating(s)
7 Hold rating(s)
5 Buy rating(s)
1 Strong Buy rating(s)
2.43
Zillow Group
1 Sell rating(s)
12 Hold rating(s)
10 Buy rating(s)
0 Strong Buy rating(s)
2.39

Zillow Group has a beta of 2.04, meaning that its stock price is 104% more volatile than the broader market. Comparatively, Zillow Group has a beta of 2.02, meaning that its stock price is 102% more volatile than the broader market.

Company Net Margins Return on Equity Return on Assets
Zillow Group1.96% 2.32% 1.97%
Zillow Group 1.96%2.32%1.97%

71.0% of Zillow Group shares are held by institutional investors. Comparatively, 20.3% of Zillow Group shares are held by institutional investors. 25.0% of Zillow Group shares are held by company insiders. Comparatively, 29.9% of Zillow Group shares are held by company insiders. Strong institutional ownership is an indication that large money managers, endowments and hedge funds believe a company is poised for long-term growth.

Summary

Zillow Group beats Zillow Group on 6 of the 11 factors compared between the two stocks.

How does Zillow Group compare to Offerpad Solutions?

Zillow Group (NASDAQ:ZG) and Offerpad Solutions (NYSE:OPAD) are related companies, but which is the better investment? We will compare the two businesses based on the strength of their analyst recommendations, earnings, risk, dividends, media sentiment, profitability, institutional ownership and valuation.

Zillow Group presently has a consensus price target of $51.38, indicating a potential upside of 72.02%. Offerpad Solutions has a consensus price target of $24.83, indicating a potential upside of 816.36%. Given Offerpad Solutions' higher possible upside, analysts clearly believe Offerpad Solutions is more favorable than Zillow Group.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Zillow Group
1 Sell rating(s)
12 Hold rating(s)
10 Buy rating(s)
0 Strong Buy rating(s)
2.39
Offerpad Solutions
1 Sell rating(s)
1 Hold rating(s)
1 Buy rating(s)
0 Strong Buy rating(s)
2.00

In the previous week, Zillow Group had 5 more articles in the media than Offerpad Solutions. MarketBeat recorded 8 mentions for Zillow Group and 3 mentions for Offerpad Solutions. Offerpad Solutions' average media sentiment score of 0.46 beat Zillow Group's score of 0.38 indicating that Offerpad Solutions is being referred to more favorably in the news media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Zillow Group
2 Very Positive mention(s)
1 Positive mention(s)
3 Neutral mention(s)
1 Negative mention(s)
0 Very Negative mention(s)
Neutral
Offerpad Solutions
0 Very Positive mention(s)
2 Positive mention(s)
1 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Neutral

Zillow Group has a beta of 2.02, indicating that its share price is 102% more volatile than the broader market. Comparatively, Offerpad Solutions has a beta of 2.61, indicating that its share price is 161% more volatile than the broader market.

20.3% of Zillow Group shares are owned by institutional investors. Comparatively, 39.4% of Offerpad Solutions shares are owned by institutional investors. 29.9% of Zillow Group shares are owned by insiders. Comparatively, 16.7% of Offerpad Solutions shares are owned by insiders. Strong institutional ownership is an indication that endowments, hedge funds and large money managers believe a company is poised for long-term growth.

Zillow Group has higher revenue and earnings than Offerpad Solutions. Offerpad Solutions is trading at a lower price-to-earnings ratio than Zillow Group, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Zillow Group$2.58B2.60$23M$0.22135.77
Offerpad Solutions$404.53M0.03-$46.38M-$10.24N/A

Zillow Group has a net margin of 1.96% compared to Offerpad Solutions' net margin of -9.85%. Zillow Group's return on equity of 2.32% beat Offerpad Solutions' return on equity.

Company Net Margins Return on Equity Return on Assets
Zillow Group1.96% 2.32% 1.97%
Offerpad Solutions -9.85%-99.08%-23.21%

Summary

Zillow Group beats Offerpad Solutions on 12 of the 16 factors compared between the two stocks.

How does Zillow Group compare to Pinterest?

Zillow Group (NASDAQ:ZG) and Pinterest (NYSE:PINS) are both communication services companies, but which is the better business? We will compare the two companies based on the strength of their valuation, media sentiment, dividends, analyst recommendations, risk, earnings, profitability and institutional ownership.

Pinterest has higher revenue and earnings than Zillow Group. Pinterest is trading at a lower price-to-earnings ratio than Zillow Group, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Zillow Group$2.58B2.60$23M$0.22135.77
Pinterest$4.22B2.84$416.86M$0.3462.89

In the previous week, Pinterest had 19 more articles in the media than Zillow Group. MarketBeat recorded 27 mentions for Pinterest and 8 mentions for Zillow Group. Pinterest's average media sentiment score of 0.50 beat Zillow Group's score of 0.38 indicating that Pinterest is being referred to more favorably in the news media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Zillow Group
2 Very Positive mention(s)
1 Positive mention(s)
3 Neutral mention(s)
1 Negative mention(s)
0 Very Negative mention(s)
Neutral
Pinterest
11 Very Positive mention(s)
3 Positive mention(s)
8 Neutral mention(s)
1 Negative mention(s)
0 Very Negative mention(s)
Positive

20.3% of Zillow Group shares are owned by institutional investors. Comparatively, 88.8% of Pinterest shares are owned by institutional investors. 29.9% of Zillow Group shares are owned by company insiders. Comparatively, 8.1% of Pinterest shares are owned by company insiders. Strong institutional ownership is an indication that large money managers, hedge funds and endowments believe a stock is poised for long-term growth.

Zillow Group currently has a consensus target price of $51.38, indicating a potential upside of 72.02%. Pinterest has a consensus target price of $27.90, indicating a potential upside of 30.48%. Given Zillow Group's higher probable upside, equities analysts plainly believe Zillow Group is more favorable than Pinterest.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Zillow Group
1 Sell rating(s)
12 Hold rating(s)
10 Buy rating(s)
0 Strong Buy rating(s)
2.39
Pinterest
0 Sell rating(s)
19 Hold rating(s)
18 Buy rating(s)
0 Strong Buy rating(s)
2.49

Pinterest has a net margin of 5.46% compared to Zillow Group's net margin of 1.96%. Pinterest's return on equity of 7.49% beat Zillow Group's return on equity.

Company Net Margins Return on Equity Return on Assets
Zillow Group1.96% 2.32% 1.97%
Pinterest 5.46%7.49%5.62%

Zillow Group has a beta of 2.02, indicating that its stock price is 102% more volatile than the broader market. Comparatively, Pinterest has a beta of 0.9, indicating that its stock price is 10% less volatile than the broader market.

Summary

Pinterest beats Zillow Group on 12 of the 16 factors compared between the two stocks.

How does Zillow Group compare to Snap?

Zillow Group (NASDAQ:ZG) and Snap (NYSE:SNAP) are both mid-cap communication services companies, but which is the superior stock? We will contrast the two companies based on the strength of their media sentiment, dividends, profitability, valuation, institutional ownership, risk, earnings and analyst recommendations.

Zillow Group has higher earnings, but lower revenue than Snap. Snap is trading at a lower price-to-earnings ratio than Zillow Group, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Zillow Group$2.58B2.60$23M$0.22135.77
Snap$5.93B1.78-$460.49M-$0.18N/A

Zillow Group has a net margin of 1.96% compared to Snap's net margin of -4.90%. Zillow Group's return on equity of 2.32% beat Snap's return on equity.

Company Net Margins Return on Equity Return on Assets
Zillow Group1.96% 2.32% 1.97%
Snap -4.90%-14.61%-4.12%

20.3% of Zillow Group shares are held by institutional investors. Comparatively, 47.5% of Snap shares are held by institutional investors. 29.9% of Zillow Group shares are held by company insiders. Comparatively, 22.7% of Snap shares are held by company insiders. Strong institutional ownership is an indication that large money managers, endowments and hedge funds believe a company is poised for long-term growth.

In the previous week, Snap had 1 more articles in the media than Zillow Group. MarketBeat recorded 9 mentions for Snap and 8 mentions for Zillow Group. Snap's average media sentiment score of 0.56 beat Zillow Group's score of 0.38 indicating that Snap is being referred to more favorably in the news media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Zillow Group
2 Very Positive mention(s)
1 Positive mention(s)
3 Neutral mention(s)
1 Negative mention(s)
0 Very Negative mention(s)
Neutral
Snap
3 Very Positive mention(s)
1 Positive mention(s)
4 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive

Zillow Group has a beta of 2.02, suggesting that its stock price is 102% more volatile than the broader market. Comparatively, Snap has a beta of 1.07, suggesting that its stock price is 7% more volatile than the broader market.

Zillow Group presently has a consensus target price of $51.38, suggesting a potential upside of 72.02%. Snap has a consensus target price of $7.65, suggesting a potential upside of 22.65%. Given Zillow Group's stronger consensus rating and higher possible upside, equities analysts clearly believe Zillow Group is more favorable than Snap.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Zillow Group
1 Sell rating(s)
12 Hold rating(s)
10 Buy rating(s)
0 Strong Buy rating(s)
2.39
Snap
2 Sell rating(s)
24 Hold rating(s)
9 Buy rating(s)
1 Strong Buy rating(s)
2.25

Summary

Zillow Group beats Snap on 12 of the 17 factors compared between the two stocks.

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New MarketBeat Followers Over Time

This chart shows the number of new MarketBeat users adding ZG and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period.
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Media Sentiment Over Time

This chart shows the average media sentiment of NASDAQ and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.
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ZG vs. The Competition

MetricZillow GroupInteractive Media & Services IndustryCommunication Services SectorNASDAQ Exchange
Market Cap$6.72B$98.44B$34.32B$13.21B
Dividend YieldN/A4.08%5.51%16.37%
P/E Ratio135.7826.8620.6226.16
Price / Sales2.60315.46111.7894.50
Price / Cash22.4717.2520.4453.09
Price / Book1.4727.1512.416.34
Net Income$23M$3.55B$1.12B$381.90M
7 Day Performance6.34%2.07%-0.52%-1.41%
1 Month Performance-6.30%0.25%-3.50%-3.48%
1 Year Performance-55.36%-15.00%-7.41%1.16%

Zillow Group Competitors List

CompanyMarketRankShare PriceAnalysts' Price Target1Y Price PerformanceMarket CapRevenueP/E RatioEmployee CountIndicator(s)
ZG
Zillow Group
4.1954 of 5 stars
$29.87
-0.1%
$51.38
+72.0%
-56.2%$6.72B$2.58B135.787,068
OPEN
Opendoor Technologies
2.893 of 5 stars
$2.45
+1.9%
$4.76
+94.6%
-72.7%$2.35B$4.37BN/A1,042
Z
Zillow Group
3.9493 of 5 stars
$27.63
-0.4%
$61.29
+121.8%
-59.0%$6.21B$2.58B125.577,232
OPAD
Offerpad Solutions
2.9108 of 5 stars
$3.26
-1.6%
$24.83
+662.5%
-91.2%$15.85M$404.53MN/A900
PINS
Pinterest
4.3863 of 5 stars
$19.30
-0.8%
$27.90
+44.5%
-32.8%$10.79B$4.22B56.635,265

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This page (NASDAQ:ZG) was last updated on 10/10/2026 by MarketBeat.com Staff.
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