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Zillow Group (ZG) Competitors

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$36.61 +0.26 (+0.72%)
As of 08/28/2026 04:00 PM Eastern

ZG vs. OPEN, Z, OPAD, RDDT, and PINS

Should you buy Zillow Group stock or one of its competitors? Zillow Group's main competitors and comparable companies include Opendoor Technologies (OPEN), Zillow Group (Z), Offerpad Solutions (OPAD), Reddit (RDDT), and Pinterest (PINS). Companies are selected based on similarities in market, industry, and size.

How does Zillow Group compare to Opendoor Technologies?

Opendoor Technologies (NASDAQ:OPEN) and Zillow Group (NASDAQ:ZG) are related mid-cap companies, but which is the superior business? We will compare the two companies based on the strength of their valuation, dividends, risk, media sentiment, institutional ownership, earnings, profitability and analyst recommendations.

Zillow Group has lower revenue, but higher earnings than Opendoor Technologies. Opendoor Technologies is trading at a lower price-to-earnings ratio than Zillow Group, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Opendoor Technologies$4.37B0.73-$1.30B-$1.73N/A
Zillow Group$2.81B2.93$23M$0.22166.41

Zillow Group has a net margin of 1.96% compared to Opendoor Technologies' net margin of -46.74%. Zillow Group's return on equity of 2.32% beat Opendoor Technologies' return on equity.

Company Net Margins Return on Equity Return on Assets
Opendoor Technologies-46.74% -51.36% -18.16%
Zillow Group 1.96%2.32%1.97%

Opendoor Technologies has a beta of 3.6, suggesting that its stock price is 260% more volatile than the broader market. Comparatively, Zillow Group has a beta of 1.95, suggesting that its stock price is 95% more volatile than the broader market.

In the previous week, Zillow Group had 4 more articles in the media than Opendoor Technologies. MarketBeat recorded 9 mentions for Zillow Group and 5 mentions for Opendoor Technologies. Zillow Group's average media sentiment score of 0.96 beat Opendoor Technologies' score of 0.89 indicating that Zillow Group is being referred to more favorably in the news media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Opendoor Technologies
3 Very Positive mention(s)
1 Positive mention(s)
0 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive
Zillow Group
5 Very Positive mention(s)
0 Positive mention(s)
3 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive

62.4% of Opendoor Technologies shares are held by institutional investors. Comparatively, 20.3% of Zillow Group shares are held by institutional investors. 0.9% of Opendoor Technologies shares are held by insiders. Comparatively, 29.9% of Zillow Group shares are held by insiders. Strong institutional ownership is an indication that hedge funds, large money managers and endowments believe a stock is poised for long-term growth.

Opendoor Technologies currently has a consensus target price of $4.38, suggesting a potential upside of 33.23%. Zillow Group has a consensus target price of $53.14, suggesting a potential upside of 45.14%. Given Zillow Group's stronger consensus rating and higher probable upside, analysts plainly believe Zillow Group is more favorable than Opendoor Technologies.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Opendoor Technologies
2 Sell rating(s)
4 Hold rating(s)
1 Buy rating(s)
0 Strong Buy rating(s)
1.86
Zillow Group
1 Sell rating(s)
13 Hold rating(s)
11 Buy rating(s)
0 Strong Buy rating(s)
2.40

Summary

Zillow Group beats Opendoor Technologies on 13 of the 16 factors compared between the two stocks.

How does Zillow Group compare to Zillow Group?

Zillow Group (NASDAQ:ZG) and Zillow Group (NASDAQ:Z) are both mid-cap communication services companies, but which is the better business? We will compare the two companies based on the strength of their risk, analyst recommendations, media sentiment, earnings, profitability, institutional ownership, dividends and valuation.

Company Net Margins Return on Equity Return on Assets
Zillow Group1.96% 2.32% 1.97%
Zillow Group 1.96%2.32%1.97%

In the previous week, Zillow Group had 2 more articles in the media than Zillow Group. MarketBeat recorded 9 mentions for Zillow Group and 7 mentions for Zillow Group. Zillow Group's average media sentiment score of 0.96 beat Zillow Group's score of 0.88 indicating that Zillow Group is being referred to more favorably in the media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Zillow Group
5 Very Positive mention(s)
0 Positive mention(s)
3 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive
Zillow Group
2 Very Positive mention(s)
2 Positive mention(s)
2 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive

Zillow Group has a beta of 1.95, indicating that its share price is 95% more volatile than the broader market. Comparatively, Zillow Group has a beta of 1.98, indicating that its share price is 98% more volatile than the broader market.

Zillow Group currently has a consensus price target of $53.14, indicating a potential upside of 45.14%. Zillow Group has a consensus price target of $66.75, indicating a potential upside of 87.18%. Given Zillow Group's stronger consensus rating and higher probable upside, analysts clearly believe Zillow Group is more favorable than Zillow Group.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Zillow Group
1 Sell rating(s)
13 Hold rating(s)
11 Buy rating(s)
0 Strong Buy rating(s)
2.40
Zillow Group
1 Sell rating(s)
8 Hold rating(s)
5 Buy rating(s)
2 Strong Buy rating(s)
2.50

20.3% of Zillow Group shares are owned by institutional investors. Comparatively, 71.0% of Zillow Group shares are owned by institutional investors. 29.9% of Zillow Group shares are owned by insiders. Comparatively, 25.0% of Zillow Group shares are owned by insiders. Strong institutional ownership is an indication that endowments, large money managers and hedge funds believe a stock is poised for long-term growth.

Zillow Group is trading at a lower price-to-earnings ratio than Zillow Group, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Zillow Group$2.81B2.93$23M$0.22166.41
Zillow Group$2.81B2.85$23M$0.22162.09

Summary

Zillow Group beats Zillow Group on 6 of the 11 factors compared between the two stocks.

How does Zillow Group compare to Offerpad Solutions?

Zillow Group (NASDAQ:ZG) and Offerpad Solutions (NYSE:OPAD) are related companies, but which is the superior stock? We will compare the two companies based on the strength of their media sentiment, risk, institutional ownership, valuation, profitability, dividends, earnings and analyst recommendations.

Zillow Group has a beta of 1.95, meaning that its stock price is 95% more volatile than the broader market. Comparatively, Offerpad Solutions has a beta of 2.48, meaning that its stock price is 148% more volatile than the broader market.

In the previous week, Zillow Group had 9 more articles in the media than Offerpad Solutions. MarketBeat recorded 9 mentions for Zillow Group and 0 mentions for Offerpad Solutions. Offerpad Solutions' average media sentiment score of 1.00 beat Zillow Group's score of 0.96 indicating that Offerpad Solutions is being referred to more favorably in the news media.

Company Overall Sentiment
Zillow Group Positive
Offerpad Solutions Positive

Zillow Group has a net margin of 1.96% compared to Offerpad Solutions' net margin of -9.85%. Zillow Group's return on equity of 2.32% beat Offerpad Solutions' return on equity.

Company Net Margins Return on Equity Return on Assets
Zillow Group1.96% 2.32% 1.97%
Offerpad Solutions -9.85%-99.08%-23.21%

Zillow Group currently has a consensus target price of $53.14, indicating a potential upside of 45.14%. Offerpad Solutions has a consensus target price of $24.83, indicating a potential upside of 463.11%. Given Offerpad Solutions' higher probable upside, analysts clearly believe Offerpad Solutions is more favorable than Zillow Group.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Zillow Group
1 Sell rating(s)
13 Hold rating(s)
11 Buy rating(s)
0 Strong Buy rating(s)
2.40
Offerpad Solutions
1 Sell rating(s)
1 Hold rating(s)
1 Buy rating(s)
0 Strong Buy rating(s)
2.00

20.3% of Zillow Group shares are owned by institutional investors. Comparatively, 39.4% of Offerpad Solutions shares are owned by institutional investors. 29.9% of Zillow Group shares are owned by company insiders. Comparatively, 16.7% of Offerpad Solutions shares are owned by company insiders. Strong institutional ownership is an indication that large money managers, hedge funds and endowments believe a stock will outperform the market over the long term.

Zillow Group has higher revenue and earnings than Offerpad Solutions. Offerpad Solutions is trading at a lower price-to-earnings ratio than Zillow Group, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Zillow Group$2.81B2.93$23M$0.22166.41
Offerpad Solutions$567.81M0.04-$46.38M-$10.24N/A

Summary

Zillow Group beats Offerpad Solutions on 12 of the 16 factors compared between the two stocks.

How does Zillow Group compare to Reddit?

Zillow Group (NASDAQ:ZG) and Reddit (NYSE:RDDT) are both communication services companies, but which is the better stock? We will contrast the two businesses based on the strength of their risk, earnings, media sentiment, valuation, institutional ownership, dividends, analyst recommendations and profitability.

Reddit has a net margin of 31.35% compared to Zillow Group's net margin of 1.96%. Reddit's return on equity of 29.02% beat Zillow Group's return on equity.

Company Net Margins Return on Equity Return on Assets
Zillow Group1.96% 2.32% 1.97%
Reddit 31.35%29.02%26.32%

20.3% of Zillow Group shares are held by institutional investors. 29.9% of Zillow Group shares are held by insiders. Comparatively, 28.5% of Reddit shares are held by insiders. Strong institutional ownership is an indication that endowments, large money managers and hedge funds believe a company will outperform the market over the long term.

Zillow Group has a beta of 1.95, meaning that its share price is 95% more volatile than the broader market. Comparatively, Reddit has a beta of 2.03, meaning that its share price is 103% more volatile than the broader market.

Reddit has lower revenue, but higher earnings than Zillow Group. Reddit is trading at a lower price-to-earnings ratio than Zillow Group, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Zillow Group$2.81B2.93$23M$0.22166.41
Reddit$2.20B13.33$529.72M$4.3035.50

Zillow Group presently has a consensus target price of $53.14, indicating a potential upside of 45.14%. Reddit has a consensus target price of $221.10, indicating a potential upside of 44.86%. Given Zillow Group's higher probable upside, equities analysts clearly believe Zillow Group is more favorable than Reddit.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Zillow Group
1 Sell rating(s)
13 Hold rating(s)
11 Buy rating(s)
0 Strong Buy rating(s)
2.40
Reddit
0 Sell rating(s)
11 Hold rating(s)
18 Buy rating(s)
2 Strong Buy rating(s)
2.71

In the previous week, Reddit had 8 more articles in the media than Zillow Group. MarketBeat recorded 17 mentions for Reddit and 9 mentions for Zillow Group. Zillow Group's average media sentiment score of 0.96 beat Reddit's score of 0.07 indicating that Zillow Group is being referred to more favorably in the media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Zillow Group
5 Very Positive mention(s)
0 Positive mention(s)
3 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive
Reddit
6 Very Positive mention(s)
1 Positive mention(s)
4 Neutral mention(s)
4 Negative mention(s)
0 Very Negative mention(s)
Neutral

Summary

Reddit beats Zillow Group on 11 of the 17 factors compared between the two stocks.

How does Zillow Group compare to Pinterest?

Zillow Group (NASDAQ:ZG) and Pinterest (NYSE:PINS) are both communication services companies, but which is the superior investment? We will compare the two businesses based on the strength of their media sentiment, valuation, risk, analyst recommendations, dividends, earnings, profitability and institutional ownership.

In the previous week, Pinterest had 18 more articles in the media than Zillow Group. MarketBeat recorded 27 mentions for Pinterest and 9 mentions for Zillow Group. Zillow Group's average media sentiment score of 0.96 beat Pinterest's score of 0.13 indicating that Zillow Group is being referred to more favorably in the media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Zillow Group
5 Very Positive mention(s)
0 Positive mention(s)
3 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive
Pinterest
9 Very Positive mention(s)
3 Positive mention(s)
0 Neutral mention(s)
3 Negative mention(s)
0 Very Negative mention(s)
Neutral

Pinterest has a net margin of 5.46% compared to Zillow Group's net margin of 1.96%. Pinterest's return on equity of 7.49% beat Zillow Group's return on equity.

Company Net Margins Return on Equity Return on Assets
Zillow Group1.96% 2.32% 1.97%
Pinterest 5.46%7.49%5.62%

20.3% of Zillow Group shares are held by institutional investors. Comparatively, 88.8% of Pinterest shares are held by institutional investors. 29.9% of Zillow Group shares are held by insiders. Comparatively, 8.1% of Pinterest shares are held by insiders. Strong institutional ownership is an indication that hedge funds, endowments and large money managers believe a stock will outperform the market over the long term.

Zillow Group has a beta of 1.95, meaning that its share price is 95% more volatile than the broader market. Comparatively, Pinterest has a beta of 0.9, meaning that its share price is 10% less volatile than the broader market.

Zillow Group currently has a consensus price target of $53.14, suggesting a potential upside of 45.14%. Pinterest has a consensus price target of $27.90, suggesting a potential upside of 20.26%. Given Zillow Group's higher probable upside, research analysts plainly believe Zillow Group is more favorable than Pinterest.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Zillow Group
1 Sell rating(s)
13 Hold rating(s)
11 Buy rating(s)
0 Strong Buy rating(s)
2.40
Pinterest
0 Sell rating(s)
19 Hold rating(s)
17 Buy rating(s)
0 Strong Buy rating(s)
2.47

Pinterest has higher revenue and earnings than Zillow Group. Pinterest is trading at a lower price-to-earnings ratio than Zillow Group, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Zillow Group$2.81B2.93$23M$0.22166.41
Pinterest$4.56B2.85$416.86M$0.3468.24

Summary

Pinterest beats Zillow Group on 10 of the 16 factors compared between the two stocks.

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New MarketBeat Followers Over Time

This chart shows the number of new MarketBeat users adding ZG and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period.
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Media Sentiment Over Time

This chart shows the average media sentiment of NASDAQ and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.
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ZG vs. The Competition

MetricZillow GroupInteractive Media & Services IndustryCommunication Services SectorNASDAQ Exchange
Market Cap$8.23B$94.58B$33.28B$12.90B
Dividend YieldN/A3.63%5.35%11.28%
P/E Ratio166.42996.85233.6325.45
Price / Sales2.93115.6164.0173.08
Price / Cash27.5118.1020.4753.00
Price / Book1.9127.0311.476.14
Net Income$23M$3.55B$1.10B$348.86M
7 Day Performance-0.46%0.55%0.38%-0.80%
1 Month Performance7.52%0.66%1.88%4.13%
1 Year Performance-55.07%-14.67%-2.78%15.17%

Zillow Group Competitors List

CompanyMarketRankShare PriceAnalysts' Price Target1Y Price PerformanceMarket CapRevenueP/E RatioEmployee CountIndicator(s)
ZG
Zillow Group
4.6853 of 5 stars
$36.61
+0.7%
$53.14
+45.1%
-55.1%$8.23B$2.81B166.427,068
OPEN
Opendoor Technologies
2.9754 of 5 stars
$3.33
-1.5%
$4.38
+31.6%
-26.1%$3.21B$3.25BN/A1,042
Z
Zillow Group
4.4216 of 5 stars
$35.53
+0.3%
$66.75
+87.9%
-57.7%$7.99B$2.58B161.515,720
OPAD
Offerpad Solutions
3.3021 of 5 stars
$4.35
-2.9%
$24.83
+470.9%
-91.4%$21.01M$567.81MN/A900
RDDT
Reddit
4.9261 of 5 stars
$154.57
+0.4%
$221.10
+43.0%
-32.2%$29.74B$2.20B35.952,555

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This page (NASDAQ:ZG) was last updated on 8/30/2026 by MarketBeat.com Staff.
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