Trip.com Group (TCOM) Stock Forecast & Price Target

Trip.com Group
Bear Case

Investors should be bearish about investing in Trip.com Group Limited for these reasons:

• HSBC recently downgraded the stock from "buy" to "hold," a move that triggered a significant gap down in the share price, signaling that major institutional investors are becoming more cautious about the company's outlook.
• The stock has experienced a series of 52-week lows throughout 2026, including recent drops in June and July, indicating a persistent downward trend and lack of momentum in the share price.
• In its most recent earnings report, the company missed analyst expectations for earnings per share, reporting $0.83 against a consensus estimate of $0.85, which may raise concerns about the sustainability of its profit margins.
• The consensus price target has been revised downward over the past year, dropping from $81.25 in early 2026 to $62.45 currently, reflecting a growing skepticism among analysts regarding the company's future growth potential.
• Several institutional investors, including Greenwoods Asset Management Hong Kong Ltd., have significantly reduced their holdings in the second quarter, with one fund cutting its stake by 99.5%, suggesting a lack of confidence from large capital allocators.