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Opendoor Technologies (OPEN) Competitors

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$1.19 -0.05 (-3.64%)
Closing price 11/13/2026 04:00 PM Eastern
Extended Trading
$1.18 -0.01 (-1.26%)
As of 11/13/2026 07:59 PM Eastern
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OPEN vs. SHOP, SOFI, Z, ZG, and OPAD

Should you buy Opendoor Technologies stock or one of its competitors? Opendoor Technologies's main competitors and comparable companies include Shopify (SHOP), SoFi Technologies (SOFI), Zillow Group (Z), Zillow Group (ZG), and Offerpad Solutions (OPAD). Companies are selected based on similarities in market, industry, and size.

How does Opendoor Technologies compare to Shopify?

Shopify (NASDAQ:SHOP) and Opendoor Technologies (NASDAQ:OPEN) are related companies, but which is the better investment? We will contrast the two companies based on the strength of their earnings, institutional ownership, profitability, media sentiment, analyst recommendations, risk, dividends and valuation.

Shopify has higher revenue and earnings than Opendoor Technologies. Opendoor Technologies is trading at a lower price-to-earnings ratio than Shopify, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Shopify$11.56B16.38$1.23B$1.6489.69
Opendoor Technologies$4.37B0.25-$1.30B-$1.84N/A

69.3% of Shopify shares are held by institutional investors. Comparatively, 62.4% of Opendoor Technologies shares are held by institutional investors. 0.9% of Opendoor Technologies shares are held by company insiders. Strong institutional ownership is an indication that endowments, hedge funds and large money managers believe a company is poised for long-term growth.

Shopify has a net margin of 15.01% compared to Opendoor Technologies' net margin of -49.06%. Shopify's return on equity of 14.03% beat Opendoor Technologies' return on equity.

Company Net Margins Return on Equity Return on Assets
Shopify15.01% 14.03% 12.34%
Opendoor Technologies -49.06%-64.53%-19.52%

Shopify presently has a consensus target price of $178.82, suggesting a potential upside of 21.57%. Opendoor Technologies has a consensus target price of $4.34, suggesting a potential upside of 264.95%. Given Opendoor Technologies' higher probable upside, analysts plainly believe Opendoor Technologies is more favorable than Shopify.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Shopify
0 Sell rating(s)
10 Hold rating(s)
38 Buy rating(s)
1 Strong Buy rating(s)
2.82
Opendoor Technologies
3 Sell rating(s)
5 Hold rating(s)
2 Buy rating(s)
0 Strong Buy rating(s)
1.90

Shopify has a beta of 2.65, meaning that its stock price is 165% more volatile than the broader market. Comparatively, Opendoor Technologies has a beta of 3.82, meaning that its stock price is 282% more volatile than the broader market.

In the previous week, Shopify had 12 more articles in the media than Opendoor Technologies. MarketBeat recorded 20 mentions for Shopify and 8 mentions for Opendoor Technologies. Shopify's average media sentiment score of 0.89 beat Opendoor Technologies' score of -0.20 indicating that Shopify is being referred to more favorably in the media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Shopify
15 Very Positive mention(s)
2 Positive mention(s)
1 Neutral mention(s)
1 Negative mention(s)
0 Very Negative mention(s)
Positive
Opendoor Technologies
1 Very Positive mention(s)
0 Positive mention(s)
3 Neutral mention(s)
2 Negative mention(s)
1 Very Negative mention(s)
Neutral

Summary

Shopify beats Opendoor Technologies on 14 of the 17 factors compared between the two stocks.

How does Opendoor Technologies compare to SoFi Technologies?

Opendoor Technologies (NASDAQ:OPEN) and SoFi Technologies (NASDAQ:SOFI) are related companies, but which is the superior stock? We will contrast the two businesses based on the strength of their risk, earnings, media sentiment, dividends, analyst recommendations, institutional ownership, valuation and profitability.

SoFi Technologies has a net margin of 15.60% compared to Opendoor Technologies' net margin of -49.06%. SoFi Technologies' return on equity of 6.81% beat Opendoor Technologies' return on equity.

Company Net Margins Return on Equity Return on Assets
Opendoor Technologies-49.06% -64.53% -19.52%
SoFi Technologies 15.60%6.81%1.28%

62.4% of Opendoor Technologies shares are held by institutional investors. Comparatively, 38.4% of SoFi Technologies shares are held by institutional investors. 0.9% of Opendoor Technologies shares are held by company insiders. Comparatively, 2.5% of SoFi Technologies shares are held by company insiders. Strong institutional ownership is an indication that endowments, large money managers and hedge funds believe a company is poised for long-term growth.

Opendoor Technologies presently has a consensus price target of $4.34, indicating a potential upside of 264.95%. SoFi Technologies has a consensus price target of $21.28, indicating a potential upside of 37.97%. Given Opendoor Technologies' higher possible upside, analysts clearly believe Opendoor Technologies is more favorable than SoFi Technologies.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Opendoor Technologies
3 Sell rating(s)
5 Hold rating(s)
2 Buy rating(s)
0 Strong Buy rating(s)
1.90
SoFi Technologies
3 Sell rating(s)
10 Hold rating(s)
10 Buy rating(s)
1 Strong Buy rating(s)
2.38

In the previous week, SoFi Technologies had 27 more articles in the media than Opendoor Technologies. MarketBeat recorded 35 mentions for SoFi Technologies and 8 mentions for Opendoor Technologies. SoFi Technologies' average media sentiment score of 0.71 beat Opendoor Technologies' score of -0.20 indicating that SoFi Technologies is being referred to more favorably in the news media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Opendoor Technologies
1 Very Positive mention(s)
0 Positive mention(s)
3 Neutral mention(s)
2 Negative mention(s)
1 Very Negative mention(s)
Neutral
SoFi Technologies
19 Very Positive mention(s)
3 Positive mention(s)
9 Neutral mention(s)
2 Negative mention(s)
1 Very Negative mention(s)
Positive

Opendoor Technologies has a beta of 3.82, suggesting that its share price is 282% more volatile than the broader market. Comparatively, SoFi Technologies has a beta of 2.25, suggesting that its share price is 125% more volatile than the broader market.

SoFi Technologies has lower revenue, but higher earnings than Opendoor Technologies. Opendoor Technologies is trading at a lower price-to-earnings ratio than SoFi Technologies, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Opendoor Technologies$4.37B0.25-$1.30B-$1.84N/A
SoFi Technologies$3.61B5.51$481.32M$0.5528.04

Summary

SoFi Technologies beats Opendoor Technologies on 13 of the 17 factors compared between the two stocks.

How does Opendoor Technologies compare to Zillow Group?

Opendoor Technologies (NASDAQ:OPEN) and Zillow Group (NASDAQ:Z) are related companies, but which is the superior stock? We will contrast the two businesses based on the strength of their risk, earnings, media sentiment, dividends, analyst recommendations, institutional ownership, valuation and profitability.

Zillow Group has a net margin of -3.95% compared to Opendoor Technologies' net margin of -49.06%. Zillow Group's return on equity of 3.23% beat Opendoor Technologies' return on equity.

Company Net Margins Return on Equity Return on Assets
Opendoor Technologies-49.06% -64.53% -19.52%
Zillow Group -3.95%3.23%2.67%

Opendoor Technologies presently has a consensus price target of $4.34, indicating a potential upside of 264.95%. Zillow Group has a consensus price target of $57.71, indicating a potential upside of 93.67%. Given Opendoor Technologies' higher possible upside, analysts clearly believe Opendoor Technologies is more favorable than Zillow Group.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Opendoor Technologies
3 Sell rating(s)
5 Hold rating(s)
2 Buy rating(s)
0 Strong Buy rating(s)
1.90
Zillow Group
1 Sell rating(s)
9 Hold rating(s)
5 Buy rating(s)
1 Strong Buy rating(s)
2.38

In the previous week, Zillow Group had 5 more articles in the media than Opendoor Technologies. MarketBeat recorded 13 mentions for Zillow Group and 8 mentions for Opendoor Technologies. Zillow Group's average media sentiment score of 0.28 beat Opendoor Technologies' score of -0.20 indicating that Zillow Group is being referred to more favorably in the news media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Opendoor Technologies
1 Very Positive mention(s)
0 Positive mention(s)
3 Neutral mention(s)
2 Negative mention(s)
1 Very Negative mention(s)
Neutral
Zillow Group
2 Very Positive mention(s)
0 Positive mention(s)
8 Neutral mention(s)
1 Negative mention(s)
0 Very Negative mention(s)
Neutral

62.4% of Opendoor Technologies shares are held by institutional investors. Comparatively, 71.0% of Zillow Group shares are held by institutional investors. 0.9% of Opendoor Technologies shares are held by company insiders. Comparatively, 25.0% of Zillow Group shares are held by company insiders. Strong institutional ownership is an indication that endowments, large money managers and hedge funds believe a company is poised for long-term growth.

Opendoor Technologies has a beta of 3.82, suggesting that its share price is 282% more volatile than the broader market. Comparatively, Zillow Group has a beta of 1.98, suggesting that its share price is 98% more volatile than the broader market.

Zillow Group has lower revenue, but higher earnings than Opendoor Technologies. Zillow Group is trading at a lower price-to-earnings ratio than Opendoor Technologies, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Opendoor Technologies$4.37B0.25-$1.30B-$1.84N/A
Zillow Group$2.58B2.59$23M-$0.52N/A

Summary

Zillow Group beats Opendoor Technologies on 13 of the 17 factors compared between the two stocks.

How does Opendoor Technologies compare to Zillow Group?

Opendoor Technologies (NASDAQ:OPEN) and Zillow Group (NASDAQ:ZG) are related companies, but which is the better stock? We will compare the two companies based on the strength of their media sentiment, valuation, earnings, analyst recommendations, institutional ownership, dividends, profitability and risk.

Zillow Group has a net margin of -3.95% compared to Opendoor Technologies' net margin of -49.06%. Zillow Group's return on equity of 3.23% beat Opendoor Technologies' return on equity.

Company Net Margins Return on Equity Return on Assets
Opendoor Technologies-49.06% -64.53% -19.52%
Zillow Group -3.95%3.23%2.67%

Opendoor Technologies has a beta of 3.82, suggesting that its share price is 282% more volatile than the broader market. Comparatively, Zillow Group has a beta of 1.95, suggesting that its share price is 95% more volatile than the broader market.

In the previous week, Zillow Group had 9 more articles in the media than Opendoor Technologies. MarketBeat recorded 17 mentions for Zillow Group and 8 mentions for Opendoor Technologies. Zillow Group's average media sentiment score of -0.17 beat Opendoor Technologies' score of -0.20 indicating that Zillow Group is being referred to more favorably in the news media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Opendoor Technologies
1 Very Positive mention(s)
0 Positive mention(s)
3 Neutral mention(s)
2 Negative mention(s)
1 Very Negative mention(s)
Neutral
Zillow Group
2 Very Positive mention(s)
2 Positive mention(s)
10 Neutral mention(s)
1 Negative mention(s)
0 Very Negative mention(s)
Neutral

62.4% of Opendoor Technologies shares are owned by institutional investors. Comparatively, 20.3% of Zillow Group shares are owned by institutional investors. 0.9% of Opendoor Technologies shares are owned by insiders. Comparatively, 29.9% of Zillow Group shares are owned by insiders. Strong institutional ownership is an indication that hedge funds, endowments and large money managers believe a stock will outperform the market over the long term.

Opendoor Technologies presently has a consensus price target of $4.34, indicating a potential upside of 264.95%. Zillow Group has a consensus price target of $47.67, indicating a potential upside of 58.31%. Given Opendoor Technologies' higher probable upside, equities research analysts clearly believe Opendoor Technologies is more favorable than Zillow Group.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Opendoor Technologies
3 Sell rating(s)
5 Hold rating(s)
2 Buy rating(s)
0 Strong Buy rating(s)
1.90
Zillow Group
2 Sell rating(s)
12 Hold rating(s)
9 Buy rating(s)
0 Strong Buy rating(s)
2.30

Zillow Group has lower revenue, but higher earnings than Opendoor Technologies. Zillow Group is trading at a lower price-to-earnings ratio than Opendoor Technologies, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Opendoor Technologies$4.37B0.25-$1.30B-$1.84N/A
Zillow Group$2.58B2.62$23M-$0.52N/A

Summary

Zillow Group beats Opendoor Technologies on 11 of the 16 factors compared between the two stocks.

How does Opendoor Technologies compare to Offerpad Solutions?

Offerpad Solutions (NYSE:OPAD) and Opendoor Technologies (NASDAQ:OPEN) are both small-cap real estate companies, but which is the better business? We will compare the two companies based on the strength of their dividends, institutional ownership, profitability, media sentiment, analyst recommendations, earnings, valuation and risk.

Offerpad Solutions has a net margin of -9.85% compared to Opendoor Technologies' net margin of -49.06%. Opendoor Technologies' return on equity of -64.53% beat Offerpad Solutions' return on equity.

Company Net Margins Return on Equity Return on Assets
Offerpad Solutions-9.85% -99.08% -23.21%
Opendoor Technologies -49.06%-64.53%-19.52%

In the previous week, Opendoor Technologies had 8 more articles in the media than Offerpad Solutions. MarketBeat recorded 8 mentions for Opendoor Technologies and 0 mentions for Offerpad Solutions. Offerpad Solutions' average media sentiment score of 0.00 beat Opendoor Technologies' score of -0.20 indicating that Offerpad Solutions is being referred to more favorably in the media.

Company Overall Sentiment
Offerpad Solutions Neutral
Opendoor Technologies Neutral

Offerpad Solutions has higher earnings, but lower revenue than Opendoor Technologies. Opendoor Technologies is trading at a lower price-to-earnings ratio than Offerpad Solutions, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Offerpad Solutions$349.92M0.03-$46.38M-$8.84N/A
Opendoor Technologies$4.37B0.25-$1.30B-$1.84N/A

Offerpad Solutions currently has a consensus price target of $24.83, suggesting a potential upside of 1,295.13%. Opendoor Technologies has a consensus price target of $4.34, suggesting a potential upside of 264.95%. Given Offerpad Solutions' stronger consensus rating and higher possible upside, analysts clearly believe Offerpad Solutions is more favorable than Opendoor Technologies.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Offerpad Solutions
1 Sell rating(s)
1 Hold rating(s)
1 Buy rating(s)
0 Strong Buy rating(s)
2.00
Opendoor Technologies
3 Sell rating(s)
5 Hold rating(s)
2 Buy rating(s)
0 Strong Buy rating(s)
1.90

Offerpad Solutions has a beta of 2.77, suggesting that its share price is 177% more volatile than the broader market. Comparatively, Opendoor Technologies has a beta of 3.82, suggesting that its share price is 282% more volatile than the broader market.

39.4% of Offerpad Solutions shares are owned by institutional investors. Comparatively, 62.4% of Opendoor Technologies shares are owned by institutional investors. 16.7% of Offerpad Solutions shares are owned by insiders. Comparatively, 0.9% of Opendoor Technologies shares are owned by insiders. Strong institutional ownership is an indication that hedge funds, large money managers and endowments believe a stock will outperform the market over the long term.

Summary

Opendoor Technologies beats Offerpad Solutions on 9 of the 16 factors compared between the two stocks.

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New MarketBeat Followers Over Time

This chart shows the number of new MarketBeat users adding OPEN and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period.
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Media Sentiment Over Time

This chart shows the average media sentiment of NASDAQ and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.
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OPEN vs. The Competition

MetricOpendoor TechnologiesReal Estate Management & Development IndustryReal Estate SectorNASDAQ Exchange
Market Cap$1.15B$3.18B$5.49B$12.19B
Dividend YieldN/A4.93%6.02%4.53%
P/E Ratio-0.6519.5424.2328.44
Price / Sales0.253.634.965.84
Price / CashN/A20.3725.8922.49
Price / Book1.861.941.763.76
Net Income-$1.30B-$437.49M-$72.98M$390.55M
7 Day Performance-15.00%-0.87%-0.04%-0.33%
1 Month Performance-40.20%0.38%1.18%-4.82%
1 Year Performance-85.34%-12.83%-4.46%-5.83%

Opendoor Technologies Competitors List

CompanyMarketRankShare PriceAnalysts' Price Target1Y Price PerformanceMarket CapRevenueP/E RatioEmployee CountIndicator(s)
OPEN
Opendoor Technologies
2.7772 of 5 stars
$1.19
-3.6%
$4.34
+264.9%
-86.1%$1.15B$4.37BN/A1,042
SHOP
Shopify
4.5245 of 5 stars
$148.91
flat
$178.82
+20.1%
+0.5%$191.59B$11.56B90.807,600
SOFI
SoFi Technologies
4.2863 of 5 stars
$16.21
flat
$21.28
+31.2%
-45.7%$20.94B$4.73B29.476,100
Z
Zillow Group
4.3118 of 5 stars
$29.55
flat
$57.71
+95.3%
-57.7%$6.65B$2.58BN/A6,871
ZG
Zillow Group
4.3153 of 5 stars
$30.36
flat
$48.14
+58.6%
-56.2%$6.83B$2.58BN/A7,068

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This page (NASDAQ:OPEN) was last updated on 11/14/2026 by MarketBeat.com Staff.
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