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Opendoor Technologies (OPEN) Competitors

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$2.37 -0.06 (-2.47%)
Closing price 09/29/2026 04:00 PM Eastern
Extended Trading
$2.38 +0.01 (+0.63%)
As of 07:02 AM Eastern
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OPEN vs. SOFI, Z, ZG, OPAD, and FSV

Should you buy Opendoor Technologies stock or one of its competitors? Opendoor Technologies's main competitors and comparable companies include SoFi Technologies (SOFI), Zillow Group (Z), Zillow Group (ZG), Offerpad Solutions (OPAD), and FirstService (FSV). Companies are selected based on similarities in market, industry, and size.

How does Opendoor Technologies compare to SoFi Technologies?

Opendoor Technologies (NASDAQ:OPEN) and SoFi Technologies (NASDAQ:SOFI) are related companies, but which is the superior investment? We will contrast the two companies based on the strength of their profitability, dividends, institutional ownership, earnings, analyst recommendations, risk, valuation and media sentiment.

In the previous week, SoFi Technologies had 28 more articles in the media than Opendoor Technologies. MarketBeat recorded 35 mentions for SoFi Technologies and 7 mentions for Opendoor Technologies. SoFi Technologies' average media sentiment score of 0.45 beat Opendoor Technologies' score of 0.16 indicating that SoFi Technologies is being referred to more favorably in the news media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Opendoor Technologies
1 Very Positive mention(s)
1 Positive mention(s)
1 Neutral mention(s)
1 Negative mention(s)
2 Very Negative mention(s)
Neutral
SoFi Technologies
9 Very Positive mention(s)
10 Positive mention(s)
9 Neutral mention(s)
4 Negative mention(s)
0 Very Negative mention(s)
Neutral

62.4% of Opendoor Technologies shares are held by institutional investors. Comparatively, 38.4% of SoFi Technologies shares are held by institutional investors. 0.9% of Opendoor Technologies shares are held by insiders. Comparatively, 2.5% of SoFi Technologies shares are held by insiders. Strong institutional ownership is an indication that large money managers, hedge funds and endowments believe a company is poised for long-term growth.

Opendoor Technologies has a beta of 3.55, suggesting that its stock price is 255% more volatile than the broader market. Comparatively, SoFi Technologies has a beta of 2.2, suggesting that its stock price is 120% more volatile than the broader market.

Opendoor Technologies presently has a consensus price target of $4.76, indicating a potential upside of 100.72%. SoFi Technologies has a consensus price target of $22.53, indicating a potential upside of 41.58%. Given Opendoor Technologies' higher probable upside, research analysts plainly believe Opendoor Technologies is more favorable than SoFi Technologies.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Opendoor Technologies
2 Sell rating(s)
5 Hold rating(s)
2 Buy rating(s)
0 Strong Buy rating(s)
2.00
SoFi Technologies
3 Sell rating(s)
11 Hold rating(s)
9 Buy rating(s)
0 Strong Buy rating(s)
2.26

SoFi Technologies has a net margin of 14.78% compared to Opendoor Technologies' net margin of -46.74%. SoFi Technologies' return on equity of 6.22% beat Opendoor Technologies' return on equity.

Company Net Margins Return on Equity Return on Assets
Opendoor Technologies-46.74% -51.36% -18.16%
SoFi Technologies 14.78%6.22%1.22%

SoFi Technologies has lower revenue, but higher earnings than Opendoor Technologies. Opendoor Technologies is trading at a lower price-to-earnings ratio than SoFi Technologies, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Opendoor Technologies$4.37B0.52-$1.30B-$1.73N/A
SoFi Technologies$3.61B5.69$481.32M$0.4833.15

Summary

SoFi Technologies beats Opendoor Technologies on 12 of the 16 factors compared between the two stocks.

How does Opendoor Technologies compare to Zillow Group?

Opendoor Technologies (NASDAQ:OPEN) and Zillow Group (NASDAQ:Z) are related mid-cap companies, but which is the better business? We will contrast the two companies based on the strength of their profitability, institutional ownership, media sentiment, earnings, risk, analyst recommendations, dividends and valuation.

In the previous week, Zillow Group had 3 more articles in the media than Opendoor Technologies. MarketBeat recorded 10 mentions for Zillow Group and 7 mentions for Opendoor Technologies. Opendoor Technologies' average media sentiment score of 0.16 beat Zillow Group's score of -0.24 indicating that Opendoor Technologies is being referred to more favorably in the media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Opendoor Technologies
1 Very Positive mention(s)
1 Positive mention(s)
1 Neutral mention(s)
1 Negative mention(s)
2 Very Negative mention(s)
Neutral
Zillow Group
0 Very Positive mention(s)
0 Positive mention(s)
6 Neutral mention(s)
2 Negative mention(s)
1 Very Negative mention(s)
Neutral

Opendoor Technologies currently has a consensus target price of $4.76, indicating a potential upside of 100.72%. Zillow Group has a consensus target price of $61.29, indicating a potential upside of 124.16%. Given Zillow Group's stronger consensus rating and higher possible upside, analysts plainly believe Zillow Group is more favorable than Opendoor Technologies.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Opendoor Technologies
2 Sell rating(s)
5 Hold rating(s)
2 Buy rating(s)
0 Strong Buy rating(s)
2.00
Zillow Group
1 Sell rating(s)
8 Hold rating(s)
5 Buy rating(s)
2 Strong Buy rating(s)
2.50

62.4% of Opendoor Technologies shares are held by institutional investors. Comparatively, 71.0% of Zillow Group shares are held by institutional investors. 0.9% of Opendoor Technologies shares are held by company insiders. Comparatively, 23.8% of Zillow Group shares are held by company insiders. Strong institutional ownership is an indication that hedge funds, large money managers and endowments believe a stock is poised for long-term growth.

Opendoor Technologies has a beta of 3.55, suggesting that its stock price is 255% more volatile than the broader market. Comparatively, Zillow Group has a beta of 2, suggesting that its stock price is 100% more volatile than the broader market.

Zillow Group has a net margin of 1.96% compared to Opendoor Technologies' net margin of -46.74%. Zillow Group's return on equity of 2.32% beat Opendoor Technologies' return on equity.

Company Net Margins Return on Equity Return on Assets
Opendoor Technologies-46.74% -51.36% -18.16%
Zillow Group 1.96%2.32%1.97%

Zillow Group has lower revenue, but higher earnings than Opendoor Technologies. Opendoor Technologies is trading at a lower price-to-earnings ratio than Zillow Group, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Opendoor Technologies$4.37B0.52-$1.30B-$1.73N/A
Zillow Group$2.81B2.19$23M$0.22124.27

Summary

Zillow Group beats Opendoor Technologies on 14 of the 17 factors compared between the two stocks.

How does Opendoor Technologies compare to Zillow Group?

Opendoor Technologies (NASDAQ:OPEN) and Zillow Group (NASDAQ:ZG) are related mid-cap companies, but which is the superior business? We will compare the two businesses based on the strength of their analyst recommendations, dividends, valuation, risk, earnings, profitability, media sentiment and institutional ownership.

In the previous week, Zillow Group had 2 more articles in the media than Opendoor Technologies. MarketBeat recorded 9 mentions for Zillow Group and 7 mentions for Opendoor Technologies. Opendoor Technologies' average media sentiment score of 0.16 beat Zillow Group's score of -0.18 indicating that Opendoor Technologies is being referred to more favorably in the media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Opendoor Technologies
1 Very Positive mention(s)
1 Positive mention(s)
1 Neutral mention(s)
1 Negative mention(s)
2 Very Negative mention(s)
Neutral
Zillow Group
0 Very Positive mention(s)
1 Positive mention(s)
3 Neutral mention(s)
2 Negative mention(s)
2 Very Negative mention(s)
Neutral

62.4% of Opendoor Technologies shares are owned by institutional investors. Comparatively, 20.3% of Zillow Group shares are owned by institutional investors. 0.9% of Opendoor Technologies shares are owned by company insiders. Comparatively, 29.9% of Zillow Group shares are owned by company insiders. Strong institutional ownership is an indication that hedge funds, large money managers and endowments believe a company is poised for long-term growth.

Zillow Group has lower revenue, but higher earnings than Opendoor Technologies. Opendoor Technologies is trading at a lower price-to-earnings ratio than Zillow Group, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Opendoor Technologies$4.37B0.52-$1.30B-$1.73N/A
Zillow Group$2.81B2.24$23M$0.22127.32

Zillow Group has a net margin of 1.96% compared to Opendoor Technologies' net margin of -46.74%. Zillow Group's return on equity of 2.32% beat Opendoor Technologies' return on equity.

Company Net Margins Return on Equity Return on Assets
Opendoor Technologies-46.74% -51.36% -18.16%
Zillow Group 1.96%2.32%1.97%

Opendoor Technologies has a beta of 3.55, meaning that its share price is 255% more volatile than the broader market. Comparatively, Zillow Group has a beta of 1.97, meaning that its share price is 97% more volatile than the broader market.

Opendoor Technologies presently has a consensus target price of $4.76, suggesting a potential upside of 100.72%. Zillow Group has a consensus target price of $53.14, suggesting a potential upside of 89.70%. Given Opendoor Technologies' higher possible upside, equities analysts clearly believe Opendoor Technologies is more favorable than Zillow Group.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Opendoor Technologies
2 Sell rating(s)
5 Hold rating(s)
2 Buy rating(s)
0 Strong Buy rating(s)
2.00
Zillow Group
1 Sell rating(s)
13 Hold rating(s)
11 Buy rating(s)
0 Strong Buy rating(s)
2.40

Summary

Zillow Group beats Opendoor Technologies on 11 of the 16 factors compared between the two stocks.

How does Opendoor Technologies compare to Offerpad Solutions?

Opendoor Technologies (NASDAQ:OPEN) and Offerpad Solutions (NYSE:OPAD) are both real estate companies, but which is the better investment? We will compare the two companies based on the strength of their valuation, institutional ownership, profitability, earnings, media sentiment, dividends, risk and analyst recommendations.

62.4% of Opendoor Technologies shares are held by institutional investors. Comparatively, 39.4% of Offerpad Solutions shares are held by institutional investors. 0.9% of Opendoor Technologies shares are held by company insiders. Comparatively, 16.7% of Offerpad Solutions shares are held by company insiders. Strong institutional ownership is an indication that endowments, hedge funds and large money managers believe a company will outperform the market over the long term.

Opendoor Technologies presently has a consensus price target of $4.76, suggesting a potential upside of 100.72%. Offerpad Solutions has a consensus price target of $24.83, suggesting a potential upside of 659.43%. Given Offerpad Solutions' higher possible upside, analysts plainly believe Offerpad Solutions is more favorable than Opendoor Technologies.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Opendoor Technologies
2 Sell rating(s)
5 Hold rating(s)
2 Buy rating(s)
0 Strong Buy rating(s)
2.00
Offerpad Solutions
1 Sell rating(s)
1 Hold rating(s)
1 Buy rating(s)
0 Strong Buy rating(s)
2.00

Opendoor Technologies has a beta of 3.55, indicating that its share price is 255% more volatile than the broader market. Comparatively, Offerpad Solutions has a beta of 2.52, indicating that its share price is 152% more volatile than the broader market.

In the previous week, Opendoor Technologies had 6 more articles in the media than Offerpad Solutions. MarketBeat recorded 7 mentions for Opendoor Technologies and 1 mentions for Offerpad Solutions. Opendoor Technologies' average media sentiment score of 0.16 beat Offerpad Solutions' score of -1.00 indicating that Opendoor Technologies is being referred to more favorably in the media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Opendoor Technologies
1 Very Positive mention(s)
1 Positive mention(s)
1 Neutral mention(s)
1 Negative mention(s)
2 Very Negative mention(s)
Neutral
Offerpad Solutions
0 Very Positive mention(s)
0 Positive mention(s)
0 Neutral mention(s)
1 Negative mention(s)
0 Very Negative mention(s)
Negative

Offerpad Solutions has lower revenue, but higher earnings than Opendoor Technologies. Opendoor Technologies is trading at a lower price-to-earnings ratio than Offerpad Solutions, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Opendoor Technologies$4.37B0.52-$1.30B-$1.73N/A
Offerpad Solutions$404.53M0.04-$46.38M-$10.24N/A

Offerpad Solutions has a net margin of -9.85% compared to Opendoor Technologies' net margin of -46.74%. Opendoor Technologies' return on equity of -51.36% beat Offerpad Solutions' return on equity.

Company Net Margins Return on Equity Return on Assets
Opendoor Technologies-46.74% -51.36% -18.16%
Offerpad Solutions -9.85%-99.08%-23.21%

Summary

Opendoor Technologies beats Offerpad Solutions on 10 of the 15 factors compared between the two stocks.

How does Opendoor Technologies compare to FirstService?

Opendoor Technologies (NASDAQ:OPEN) and FirstService (NASDAQ:FSV) are both mid-cap real estate companies, but which is the better business? We will contrast the two companies based on the strength of their earnings, media sentiment, profitability, analyst recommendations, institutional ownership, dividends, valuation and risk.

62.4% of Opendoor Technologies shares are owned by institutional investors. Comparatively, 69.3% of FirstService shares are owned by institutional investors. 0.9% of Opendoor Technologies shares are owned by insiders. Strong institutional ownership is an indication that large money managers, endowments and hedge funds believe a stock will outperform the market over the long term.

In the previous week, FirstService had 1 more articles in the media than Opendoor Technologies. MarketBeat recorded 8 mentions for FirstService and 7 mentions for Opendoor Technologies. FirstService's average media sentiment score of 0.59 beat Opendoor Technologies' score of 0.16 indicating that FirstService is being referred to more favorably in the news media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Opendoor Technologies
1 Very Positive mention(s)
1 Positive mention(s)
1 Neutral mention(s)
1 Negative mention(s)
2 Very Negative mention(s)
Neutral
FirstService
1 Very Positive mention(s)
0 Positive mention(s)
4 Neutral mention(s)
1 Negative mention(s)
0 Very Negative mention(s)
Positive

FirstService has higher revenue and earnings than Opendoor Technologies. Opendoor Technologies is trading at a lower price-to-earnings ratio than FirstService, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Opendoor Technologies$4.37B0.52-$1.30B-$1.73N/A
FirstService$5.60B1.01$145.05M$3.5336.60

Opendoor Technologies currently has a consensus price target of $4.76, indicating a potential upside of 100.72%. FirstService has a consensus price target of $184.20, indicating a potential upside of 42.57%. Given Opendoor Technologies' higher possible upside, equities research analysts clearly believe Opendoor Technologies is more favorable than FirstService.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Opendoor Technologies
2 Sell rating(s)
5 Hold rating(s)
2 Buy rating(s)
0 Strong Buy rating(s)
2.00
FirstService
0 Sell rating(s)
3 Hold rating(s)
8 Buy rating(s)
0 Strong Buy rating(s)
2.73

FirstService has a net margin of 2.88% compared to Opendoor Technologies' net margin of -46.74%. FirstService's return on equity of 18.07% beat Opendoor Technologies' return on equity.

Company Net Margins Return on Equity Return on Assets
Opendoor Technologies-46.74% -51.36% -18.16%
FirstService 2.88%18.07%5.59%

Opendoor Technologies has a beta of 3.55, indicating that its share price is 255% more volatile than the broader market. Comparatively, FirstService has a beta of 0.93, indicating that its share price is 7% less volatile than the broader market.

Summary

FirstService beats Opendoor Technologies on 13 of the 16 factors compared between the two stocks.

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New MarketBeat Followers Over Time

This chart shows the number of new MarketBeat users adding OPEN and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period.
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Media Sentiment Over Time

This chart shows the average media sentiment of NASDAQ and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.
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OPEN vs. The Competition

MetricOpendoor TechnologiesReal Estate Management & Development IndustryReal Estate SectorNASDAQ Exchange
Market Cap$2.34B$3.08B$5.21B$13.05B
Dividend YieldN/A4.52%6.58%14.18%
P/E Ratio-1.3714.2027.5325.68
Price / Sales0.5286.96126.2567.09
Price / CashN/A19.3334.1152.35
Price / Book2.261.961.766.34
Net Income-$1.30B-$433.47M-$69.46M$360.56M
7 Day Performance-8.14%-0.57%-0.84%-1.60%
1 Month Performance-27.96%-5.62%-5.06%-4.10%
1 Year Performance-70.26%-13.16%1.68%3.79%

Opendoor Technologies Competitors List

CompanyMarketRankShare PriceAnalysts' Price Target1Y Price PerformanceMarket CapRevenueP/E RatioEmployee CountIndicator(s)
OPEN
Opendoor Technologies
3.0904 of 5 stars
$2.37
-2.5%
$4.76
+100.7%
-71.1%$2.34B$4.37BN/A1,042
SOFI
SoFi Technologies
3.8466 of 5 stars
$16.58
flat
$22.53
+35.9%
-42.3%$21.41B$3.61B34.546,100
Z
Zillow Group
3.9717 of 5 stars
$28.43
flat
$61.29
+115.6%
-66.1%$6.39B$2.58B129.237,232
ZG
Zillow Group
3.5014 of 5 stars
$29.30
flat
$53.14
+81.4%
-64.1%$6.59B$2.58B133.197,068
OPAD
Offerpad Solutions
2.3389 of 5 stars
$3.36
flat
$24.83
+639.1%
-92.5%$16.24M$404.53MN/A900

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This page (NASDAQ:OPEN) was last updated on 9/30/2026 by MarketBeat.com Staff.
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