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Zillow Group (Z) Competitors

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$35.45 +0.66 (+1.90%)
Closing price 06/9/2026 04:00 PM Eastern
Extended Trading
$35.00 -0.45 (-1.27%)
As of 07:57 AM Eastern
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Z vs. OPEN, ZG, OPAD, TCOM, and IQV

Should you buy Zillow Group stock or one of its competitors? MarketBeat compares Zillow Group with other companies and stocks that may be similar based on industry, sector, market capitalization, business model, investor interest, or shared news coverage. Companies and stocks commonly compared with Zillow Group include Opendoor Technologies (OPEN), Zillow Group (ZG), Offerpad Solutions (OPAD), Trip.com Group (TCOM), and IQVIA (IQV).

How does Zillow Group compare to Opendoor Technologies?

Zillow Group (NASDAQ:Z) and Opendoor Technologies (NASDAQ:OPEN) are both mid-cap computer and technology companies, but which is the superior business? We will compare the two companies based on the strength of their dividends, valuation, institutional ownership, analyst recommendations, earnings, risk, profitability and media sentiment.

Zillow Group has a net margin of 2.27% compared to Opendoor Technologies' net margin of -35.25%. Zillow Group's return on equity of 1.41% beat Opendoor Technologies' return on equity.

Company Net Margins Return on Equity Return on Assets
Zillow Group2.27% 1.41% 1.22%
Opendoor Technologies -35.25%-52.46%-17.22%

Zillow Group currently has a consensus target price of $77.00, indicating a potential upside of 117.21%. Opendoor Technologies has a consensus target price of $4.38, indicating a potential upside of 0.92%. Given Zillow Group's stronger consensus rating and higher possible upside, research analysts plainly believe Zillow Group is more favorable than Opendoor Technologies.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Zillow Group
1 Sell rating(s)
7 Hold rating(s)
4 Buy rating(s)
2 Strong Buy rating(s)
2.50
Opendoor Technologies
4 Sell rating(s)
3 Hold rating(s)
1 Buy rating(s)
0 Strong Buy rating(s)
1.63

Zillow Group has a beta of 1.97, indicating that its share price is 97% more volatile than the broader market. Comparatively, Opendoor Technologies has a beta of 3.55, indicating that its share price is 255% more volatile than the broader market.

71.0% of Zillow Group shares are owned by institutional investors. Comparatively, 62.4% of Opendoor Technologies shares are owned by institutional investors. 23.8% of Zillow Group shares are owned by insiders. Comparatively, 0.9% of Opendoor Technologies shares are owned by insiders. Strong institutional ownership is an indication that endowments, large money managers and hedge funds believe a company is poised for long-term growth.

In the previous week, Zillow Group had 5 more articles in the media than Opendoor Technologies. MarketBeat recorded 16 mentions for Zillow Group and 11 mentions for Opendoor Technologies. Opendoor Technologies' average media sentiment score of 0.61 beat Zillow Group's score of 0.43 indicating that Opendoor Technologies is being referred to more favorably in the news media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Zillow Group
7 Very Positive mention(s)
0 Positive mention(s)
4 Neutral mention(s)
1 Negative mention(s)
1 Very Negative mention(s)
Neutral
Opendoor Technologies
2 Very Positive mention(s)
5 Positive mention(s)
1 Neutral mention(s)
2 Negative mention(s)
0 Very Negative mention(s)
Positive

Zillow Group has higher earnings, but lower revenue than Opendoor Technologies. Opendoor Technologies is trading at a lower price-to-earnings ratio than Zillow Group, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Zillow Group$2.58B3.14$23M$0.25141.80
Opendoor Technologies$4.37B0.96-$1.30B-$1.60N/A

Summary

Zillow Group beats Opendoor Technologies on 14 of the 17 factors compared between the two stocks.

How does Zillow Group compare to Zillow Group?

Zillow Group (NASDAQ:Z) and Zillow Group (NASDAQ:ZG) are both mid-cap business services companies, but which is the superior business? We will contrast the two companies based on the strength of their analyst recommendations, profitability, media sentiment, dividends, risk, valuation, earnings and institutional ownership.

In the previous week, Zillow Group had 4 more articles in the media than Zillow Group. MarketBeat recorded 16 mentions for Zillow Group and 12 mentions for Zillow Group. Zillow Group's average media sentiment score of 0.43 beat Zillow Group's score of 0.43 indicating that Zillow Group is being referred to more favorably in the news media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Zillow Group
7 Very Positive mention(s)
0 Positive mention(s)
4 Neutral mention(s)
1 Negative mention(s)
1 Very Negative mention(s)
Neutral
Zillow Group
6 Very Positive mention(s)
0 Positive mention(s)
2 Neutral mention(s)
1 Negative mention(s)
1 Very Negative mention(s)
Neutral

71.0% of Zillow Group shares are held by institutional investors. Comparatively, 20.3% of Zillow Group shares are held by institutional investors. 23.8% of Zillow Group shares are held by insiders. Comparatively, 29.9% of Zillow Group shares are held by insiders. Strong institutional ownership is an indication that hedge funds, endowments and large money managers believe a stock is poised for long-term growth.

Zillow Group is trading at a lower price-to-earnings ratio than Zillow Group, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Zillow Group$2.58B3.14$23M$0.25141.80
Zillow Group$2.58B3.17$23M$0.25143.32

Zillow Group has a beta of 1.97, indicating that its stock price is 97% more volatile than the broader market. Comparatively, Zillow Group has a beta of 1.94, indicating that its stock price is 94% more volatile than the broader market.

Zillow Group presently has a consensus target price of $77.00, suggesting a potential upside of 117.21%. Zillow Group has a consensus target price of $71.24, suggesting a potential upside of 98.82%. Given Zillow Group's stronger consensus rating and higher possible upside, analysts plainly believe Zillow Group is more favorable than Zillow Group.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Zillow Group
1 Sell rating(s)
7 Hold rating(s)
4 Buy rating(s)
2 Strong Buy rating(s)
2.50
Zillow Group
1 Sell rating(s)
12 Hold rating(s)
13 Buy rating(s)
0 Strong Buy rating(s)
2.46

Company Net Margins Return on Equity Return on Assets
Zillow Group2.27% 1.41% 1.22%
Zillow Group 2.27%1.41%1.22%

Summary

Zillow Group beats Zillow Group on 6 of the 11 factors compared between the two stocks.

How does Zillow Group compare to Offerpad Solutions?

Offerpad Solutions (NYSE:OPAD) and Zillow Group (NASDAQ:Z) are related companies, but which is the better investment? We will contrast the two companies based on the strength of their institutional ownership, media sentiment, valuation, earnings, analyst recommendations, profitability, risk and dividends.

Offerpad Solutions has a beta of 2.42, meaning that its stock price is 142% more volatile than the broader market. Comparatively, Zillow Group has a beta of 1.97, meaning that its stock price is 97% more volatile than the broader market.

Zillow Group has a net margin of 2.27% compared to Offerpad Solutions' net margin of -8.51%. Zillow Group's return on equity of 1.41% beat Offerpad Solutions' return on equity.

Company Net Margins Return on Equity Return on Assets
Offerpad Solutions-8.51% -112.51% -20.98%
Zillow Group 2.27%1.41%1.22%

In the previous week, Zillow Group had 6 more articles in the media than Offerpad Solutions. MarketBeat recorded 16 mentions for Zillow Group and 10 mentions for Offerpad Solutions. Offerpad Solutions' average media sentiment score of 0.66 beat Zillow Group's score of 0.43 indicating that Offerpad Solutions is being referred to more favorably in the media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Offerpad Solutions
3 Very Positive mention(s)
0 Positive mention(s)
3 Neutral mention(s)
1 Negative mention(s)
0 Very Negative mention(s)
Positive
Zillow Group
7 Very Positive mention(s)
0 Positive mention(s)
4 Neutral mention(s)
1 Negative mention(s)
1 Very Negative mention(s)
Neutral

Zillow Group has higher revenue and earnings than Offerpad Solutions. Offerpad Solutions is trading at a lower price-to-earnings ratio than Zillow Group, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Offerpad Solutions$567.81M0.42-$46.38M-$1.22N/A
Zillow Group$2.58B3.14$23M$0.25141.80

39.4% of Offerpad Solutions shares are held by institutional investors. Comparatively, 71.0% of Zillow Group shares are held by institutional investors. 40.6% of Offerpad Solutions shares are held by insiders. Comparatively, 23.8% of Zillow Group shares are held by insiders. Strong institutional ownership is an indication that large money managers, hedge funds and endowments believe a stock is poised for long-term growth.

Offerpad Solutions presently has a consensus price target of $26.17, suggesting a potential upside of 416.11%. Zillow Group has a consensus price target of $77.00, suggesting a potential upside of 117.21%. Given Offerpad Solutions' higher possible upside, research analysts clearly believe Offerpad Solutions is more favorable than Zillow Group.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Offerpad Solutions
1 Sell rating(s)
1 Hold rating(s)
1 Buy rating(s)
0 Strong Buy rating(s)
2.00
Zillow Group
1 Sell rating(s)
7 Hold rating(s)
4 Buy rating(s)
2 Strong Buy rating(s)
2.50

Summary

Zillow Group beats Offerpad Solutions on 13 of the 17 factors compared between the two stocks.

How does Zillow Group compare to Trip.com Group?

Trip.com Group (NASDAQ:TCOM) and Zillow Group (NASDAQ:Z) are both business services companies, but which is the better investment? We will compare the two companies based on the strength of their analyst recommendations, risk, dividends, valuation, earnings, media sentiment, institutional ownership and profitability.

Trip.com Group has higher revenue and earnings than Zillow Group. Trip.com Group is trading at a lower price-to-earnings ratio than Zillow Group, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Trip.com Group$8.94B3.42$4.77B$6.707.02
Zillow Group$2.58B3.14$23M$0.25141.80

35.4% of Trip.com Group shares are held by institutional investors. Comparatively, 71.0% of Zillow Group shares are held by institutional investors. 23.0% of Trip.com Group shares are held by company insiders. Comparatively, 23.8% of Zillow Group shares are held by company insiders. Strong institutional ownership is an indication that large money managers, hedge funds and endowments believe a stock will outperform the market over the long term.

Trip.com Group has a net margin of 53.28% compared to Zillow Group's net margin of 2.27%. Trip.com Group's return on equity of 18.56% beat Zillow Group's return on equity.

Company Net Margins Return on Equity Return on Assets
Trip.com Group53.28% 18.56% 11.40%
Zillow Group 2.27%1.41%1.22%

In the previous week, Zillow Group had 14 more articles in the media than Trip.com Group. MarketBeat recorded 16 mentions for Zillow Group and 2 mentions for Trip.com Group. Trip.com Group's average media sentiment score of 0.73 beat Zillow Group's score of 0.43 indicating that Trip.com Group is being referred to more favorably in the media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Trip.com Group
1 Very Positive mention(s)
0 Positive mention(s)
0 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive
Zillow Group
7 Very Positive mention(s)
0 Positive mention(s)
4 Neutral mention(s)
1 Negative mention(s)
1 Very Negative mention(s)
Neutral

Trip.com Group has a beta of -0.07, indicating that its stock price is 107% less volatile than the broader market. Comparatively, Zillow Group has a beta of 1.97, indicating that its stock price is 97% more volatile than the broader market.

Trip.com Group currently has a consensus price target of $77.50, indicating a potential upside of 64.75%. Zillow Group has a consensus price target of $77.00, indicating a potential upside of 117.21%. Given Zillow Group's higher possible upside, analysts plainly believe Zillow Group is more favorable than Trip.com Group.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Trip.com Group
0 Sell rating(s)
2 Hold rating(s)
8 Buy rating(s)
0 Strong Buy rating(s)
2.80
Zillow Group
1 Sell rating(s)
7 Hold rating(s)
4 Buy rating(s)
2 Strong Buy rating(s)
2.50

Summary

Trip.com Group beats Zillow Group on 10 of the 17 factors compared between the two stocks.

How does Zillow Group compare to IQVIA?

Zillow Group (NASDAQ:Z) and IQVIA (NYSE:IQV) are both business services companies, but which is the superior stock? We will compare the two businesses based on the strength of their media sentiment, earnings, analyst recommendations, institutional ownership, dividends, risk, valuation and profitability.

In the previous week, IQVIA had 1 more articles in the media than Zillow Group. MarketBeat recorded 17 mentions for IQVIA and 16 mentions for Zillow Group. IQVIA's average media sentiment score of 0.47 beat Zillow Group's score of 0.43 indicating that IQVIA is being referred to more favorably in the news media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Zillow Group
7 Very Positive mention(s)
0 Positive mention(s)
4 Neutral mention(s)
1 Negative mention(s)
1 Very Negative mention(s)
Neutral
IQVIA
5 Very Positive mention(s)
1 Positive mention(s)
10 Neutral mention(s)
0 Negative mention(s)
1 Very Negative mention(s)
Neutral

Zillow Group has a beta of 1.97, suggesting that its stock price is 97% more volatile than the broader market. Comparatively, IQVIA has a beta of 1.21, suggesting that its stock price is 21% more volatile than the broader market.

71.0% of Zillow Group shares are owned by institutional investors. Comparatively, 89.6% of IQVIA shares are owned by institutional investors. 23.8% of Zillow Group shares are owned by insiders. Comparatively, 1.7% of IQVIA shares are owned by insiders. Strong institutional ownership is an indication that hedge funds, large money managers and endowments believe a stock will outperform the market over the long term.

Zillow Group presently has a consensus target price of $77.00, indicating a potential upside of 117.21%. IQVIA has a consensus target price of $224.13, indicating a potential upside of 20.33%. Given Zillow Group's higher possible upside, research analysts plainly believe Zillow Group is more favorable than IQVIA.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Zillow Group
1 Sell rating(s)
7 Hold rating(s)
4 Buy rating(s)
2 Strong Buy rating(s)
2.50
IQVIA
0 Sell rating(s)
2 Hold rating(s)
13 Buy rating(s)
2 Strong Buy rating(s)
3.00

IQVIA has higher revenue and earnings than Zillow Group. IQVIA is trading at a lower price-to-earnings ratio than Zillow Group, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Zillow Group$2.58B3.14$23M$0.25141.80
IQVIA$16.31B1.91$1.36B$8.0723.08

IQVIA has a net margin of 8.33% compared to Zillow Group's net margin of 2.27%. IQVIA's return on equity of 30.50% beat Zillow Group's return on equity.

Company Net Margins Return on Equity Return on Assets
Zillow Group2.27% 1.41% 1.22%
IQVIA 8.33%30.50%6.53%

Summary

IQVIA beats Zillow Group on 11 of the 16 factors compared between the two stocks.

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New MarketBeat Followers Over Time

This chart shows the number of new MarketBeat users adding Z and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period.
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Media Sentiment Over Time

This chart shows the average media sentiment of NASDAQ and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.
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Z vs. The Competition

MetricZillow GroupINTERNET SERVICES IndustryComputer SectorNASDAQ Exchange
Market Cap$7.96B$166.69B$39.27B$12.06B
Dividend YieldN/A4.06%3.14%5.55%
P/E Ratio141.8019.7679.6823.76
Price / Sales3.1424.67625.64105.22
Price / Cash26.1424.0150.0056.09
Price / Book1.752.319.566.72
Net Income$23M$5.67B$1.07B$337.35M
7 Day Performance-0.17%-3.33%-2.85%-1.21%
1 Month Performance-14.43%-6.29%3.26%1.41%
1 Year Performance-50.43%-10.53%154.17%23.64%

Zillow Group Competitors List

CompanyMarketRankShare PriceAnalysts' Price Target1Y Price PerformanceMarket CapRevenueP/E RatioEmployee CountIndicator(s)
Z
Zillow Group
4.5003 of 5 stars
$35.45
+1.9%
$77.00
+117.2%
-49.6%$7.96B$2.58B141.805,720
OPEN
Opendoor Technologies
1.6837 of 5 stars
$5.31
+5.4%
$4.38
-17.5%
+666.4%$4.86B$4.37BN/A1,042
ZG
Zillow Group
4.2417 of 5 stars
$36.44
+3.1%
$71.24
+95.5%
-48.4%$8.09B$2.69B145.767,068
OPAD
Offerpad Solutions
3.3892 of 5 stars
$0.83
+7.8%
$2.62
+216.8%
-54.9%$36.24M$567.81MN/A900
TCOM
Trip.com Group
4.1237 of 5 stars
$48.29
+1.8%
$77.50
+60.5%
-24.6%$30.81B$8.94B7.2143,574

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This page (NASDAQ:Z) was last updated on 6/10/2026 by MarketBeat.com Staff.
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