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Zillow Group (Z) Competitors

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$33.75 +0.14 (+0.42%)
Closing price 08/10/2026 04:00 PM Eastern
Extended Trading
$33.62 -0.13 (-0.37%)
As of 08:24 AM Eastern
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Z vs. OPEN, ZG, OPAD, RDDT, and PINS

Should you buy Zillow Group stock or one of its competitors? Zillow Group's main competitors and comparable companies include Opendoor Technologies (OPEN), Zillow Group (ZG), Offerpad Solutions (OPAD), Reddit (RDDT), and Pinterest (PINS). Companies are selected based on similarities in market, industry, and size.

How does Zillow Group compare to Opendoor Technologies?

Opendoor Technologies (NASDAQ:OPEN) and Zillow Group (NASDAQ:Z) are related mid-cap companies, but which is the better stock? We will compare the two companies based on the strength of their valuation, earnings, analyst recommendations, media sentiment, institutional ownership, dividends, risk and profitability.

Zillow Group has a net margin of 1.96% compared to Opendoor Technologies' net margin of -46.74%. Zillow Group's return on equity of 2.32% beat Opendoor Technologies' return on equity.

Company Net Margins Return on Equity Return on Assets
Opendoor Technologies-46.74% -51.36% -18.16%
Zillow Group 1.96%2.32%1.97%

62.4% of Opendoor Technologies shares are held by institutional investors. Comparatively, 71.0% of Zillow Group shares are held by institutional investors. 0.9% of Opendoor Technologies shares are held by company insiders. Comparatively, 23.8% of Zillow Group shares are held by company insiders. Strong institutional ownership is an indication that hedge funds, endowments and large money managers believe a stock is poised for long-term growth.

Opendoor Technologies has a beta of 3.6, meaning that its stock price is 260% more volatile than the broader market. Comparatively, Zillow Group has a beta of 1.98, meaning that its stock price is 98% more volatile than the broader market.

In the previous week, Zillow Group had 30 more articles in the media than Opendoor Technologies. MarketBeat recorded 55 mentions for Zillow Group and 25 mentions for Opendoor Technologies. Zillow Group's average media sentiment score of -0.06 beat Opendoor Technologies' score of -0.22 indicating that Zillow Group is being referred to more favorably in the news media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Opendoor Technologies
4 Very Positive mention(s)
1 Positive mention(s)
7 Neutral mention(s)
8 Negative mention(s)
3 Very Negative mention(s)
Neutral
Zillow Group
6 Very Positive mention(s)
3 Positive mention(s)
26 Neutral mention(s)
13 Negative mention(s)
0 Very Negative mention(s)
Neutral

Opendoor Technologies presently has a consensus target price of $4.38, suggesting a potential upside of 25.96%. Zillow Group has a consensus target price of $68.50, suggesting a potential upside of 102.96%. Given Zillow Group's stronger consensus rating and higher possible upside, analysts plainly believe Zillow Group is more favorable than Opendoor Technologies.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Opendoor Technologies
3 Sell rating(s)
3 Hold rating(s)
1 Buy rating(s)
0 Strong Buy rating(s)
1.71
Zillow Group
1 Sell rating(s)
8 Hold rating(s)
5 Buy rating(s)
2 Strong Buy rating(s)
2.50

Zillow Group has lower revenue, but higher earnings than Opendoor Technologies. Opendoor Technologies is trading at a lower price-to-earnings ratio than Zillow Group, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Opendoor Technologies$4.37B0.77-$1.30B-$1.73N/A
Zillow Group$2.58B2.99$23M$0.22153.41

Summary

Zillow Group beats Opendoor Technologies on 15 of the 17 factors compared between the two stocks.

How does Zillow Group compare to Zillow Group?

Zillow Group (NASDAQ:ZG) and Zillow Group (NASDAQ:Z) are both mid-cap communication services companies, but which is the better business? We will compare the two businesses based on the strength of their institutional ownership, analyst recommendations, valuation, profitability, risk, dividends, media sentiment and earnings.

20.3% of Zillow Group shares are owned by institutional investors. Comparatively, 71.0% of Zillow Group shares are owned by institutional investors. 29.9% of Zillow Group shares are owned by insiders. Comparatively, 23.8% of Zillow Group shares are owned by insiders. Strong institutional ownership is an indication that hedge funds, large money managers and endowments believe a stock will outperform the market over the long term.

In the previous week, Zillow Group had 8 more articles in the media than Zillow Group. MarketBeat recorded 63 mentions for Zillow Group and 55 mentions for Zillow Group. Zillow Group's average media sentiment score of -0.06 beat Zillow Group's score of -0.12 indicating that Zillow Group is being referred to more favorably in the news media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Zillow Group
6 Very Positive mention(s)
3 Positive mention(s)
21 Neutral mention(s)
21 Negative mention(s)
0 Very Negative mention(s)
Neutral
Zillow Group
6 Very Positive mention(s)
3 Positive mention(s)
26 Neutral mention(s)
13 Negative mention(s)
0 Very Negative mention(s)
Neutral

Zillow Group currently has a consensus target price of $53.86, indicating a potential upside of 58.08%. Zillow Group has a consensus target price of $68.50, indicating a potential upside of 102.96%. Given Zillow Group's stronger consensus rating and higher probable upside, analysts plainly believe Zillow Group is more favorable than Zillow Group.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Zillow Group
1 Sell rating(s)
13 Hold rating(s)
11 Buy rating(s)
0 Strong Buy rating(s)
2.40
Zillow Group
1 Sell rating(s)
8 Hold rating(s)
5 Buy rating(s)
2 Strong Buy rating(s)
2.50

Zillow Group is trading at a lower price-to-earnings ratio than Zillow Group, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Zillow Group$2.58B3.02$23M$0.22154.86
Zillow Group$2.58B2.99$23M$0.22153.41

Zillow Group has a beta of 1.95, suggesting that its stock price is 95% more volatile than the broader market. Comparatively, Zillow Group has a beta of 1.98, suggesting that its stock price is 98% more volatile than the broader market.

Company Net Margins Return on Equity Return on Assets
Zillow Group1.96% 2.32% 1.97%
Zillow Group 1.96%2.32%1.97%

Summary

Zillow Group beats Zillow Group on 6 of the 11 factors compared between the two stocks.

How does Zillow Group compare to Offerpad Solutions?

Zillow Group (NASDAQ:Z) and Offerpad Solutions (NYSE:OPAD) are related companies, but which is the superior investment? We will compare the two businesses based on the strength of their valuation, profitability, institutional ownership, media sentiment, earnings, risk, dividends and analyst recommendations.

71.0% of Zillow Group shares are held by institutional investors. Comparatively, 39.4% of Offerpad Solutions shares are held by institutional investors. 23.8% of Zillow Group shares are held by insiders. Comparatively, 16.7% of Offerpad Solutions shares are held by insiders. Strong institutional ownership is an indication that endowments, large money managers and hedge funds believe a stock will outperform the market over the long term.

Zillow Group currently has a consensus target price of $68.50, suggesting a potential upside of 102.96%. Offerpad Solutions has a consensus target price of $24.83, suggesting a potential upside of 423.91%. Given Offerpad Solutions' higher probable upside, analysts clearly believe Offerpad Solutions is more favorable than Zillow Group.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Zillow Group
1 Sell rating(s)
8 Hold rating(s)
5 Buy rating(s)
2 Strong Buy rating(s)
2.50
Offerpad Solutions
1 Sell rating(s)
1 Hold rating(s)
1 Buy rating(s)
0 Strong Buy rating(s)
2.00

Zillow Group has a net margin of 1.96% compared to Offerpad Solutions' net margin of -9.85%. Zillow Group's return on equity of 2.32% beat Offerpad Solutions' return on equity.

Company Net Margins Return on Equity Return on Assets
Zillow Group1.96% 2.32% 1.97%
Offerpad Solutions -9.85%-99.08%-23.21%

Zillow Group has higher revenue and earnings than Offerpad Solutions. Offerpad Solutions is trading at a lower price-to-earnings ratio than Zillow Group, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Zillow Group$2.58B2.99$23M$0.22153.41
Offerpad Solutions$567.81M0.04-$46.38M-$10.24N/A

In the previous week, Zillow Group had 50 more articles in the media than Offerpad Solutions. MarketBeat recorded 55 mentions for Zillow Group and 5 mentions for Offerpad Solutions. Offerpad Solutions' average media sentiment score of 0.04 beat Zillow Group's score of -0.06 indicating that Offerpad Solutions is being referred to more favorably in the news media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Zillow Group
6 Very Positive mention(s)
3 Positive mention(s)
26 Neutral mention(s)
13 Negative mention(s)
0 Very Negative mention(s)
Neutral
Offerpad Solutions
1 Very Positive mention(s)
2 Positive mention(s)
0 Neutral mention(s)
1 Negative mention(s)
0 Very Negative mention(s)
Neutral

Zillow Group has a beta of 1.98, indicating that its share price is 98% more volatile than the broader market. Comparatively, Offerpad Solutions has a beta of 2.48, indicating that its share price is 148% more volatile than the broader market.

Summary

Zillow Group beats Offerpad Solutions on 14 of the 17 factors compared between the two stocks.

How does Zillow Group compare to Reddit?

Reddit (NYSE:RDDT) and Zillow Group (NASDAQ:Z) are both communication services companies, but which is the better investment? We will contrast the two businesses based on the strength of their profitability, earnings, analyst recommendations, valuation, institutional ownership, dividends, risk and media sentiment.

Reddit has higher revenue and earnings than Zillow Group. Reddit is trading at a lower price-to-earnings ratio than Zillow Group, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Reddit$2.78B10.99$529.72M$4.3036.90
Zillow Group$2.58B2.99$23M$0.22153.41

In the previous week, Zillow Group had 30 more articles in the media than Reddit. MarketBeat recorded 55 mentions for Zillow Group and 25 mentions for Reddit. Reddit's average media sentiment score of 0.64 beat Zillow Group's score of -0.06 indicating that Reddit is being referred to more favorably in the media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Reddit
10 Very Positive mention(s)
1 Positive mention(s)
10 Neutral mention(s)
3 Negative mention(s)
0 Very Negative mention(s)
Positive
Zillow Group
6 Very Positive mention(s)
3 Positive mention(s)
26 Neutral mention(s)
13 Negative mention(s)
0 Very Negative mention(s)
Neutral

Reddit presently has a consensus price target of $220.90, indicating a potential upside of 39.23%. Zillow Group has a consensus price target of $68.50, indicating a potential upside of 102.96%. Given Zillow Group's higher probable upside, analysts plainly believe Zillow Group is more favorable than Reddit.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Reddit
0 Sell rating(s)
11 Hold rating(s)
19 Buy rating(s)
2 Strong Buy rating(s)
2.72
Zillow Group
1 Sell rating(s)
8 Hold rating(s)
5 Buy rating(s)
2 Strong Buy rating(s)
2.50

71.0% of Zillow Group shares are owned by institutional investors. 28.5% of Reddit shares are owned by company insiders. Comparatively, 23.8% of Zillow Group shares are owned by company insiders. Strong institutional ownership is an indication that endowments, hedge funds and large money managers believe a company is poised for long-term growth.

Reddit has a net margin of 31.35% compared to Zillow Group's net margin of 1.96%. Reddit's return on equity of 29.02% beat Zillow Group's return on equity.

Company Net Margins Return on Equity Return on Assets
Reddit31.35% 29.02% 26.32%
Zillow Group 1.96%2.32%1.97%

Reddit has a beta of 2.03, indicating that its stock price is 103% more volatile than the broader market. Comparatively, Zillow Group has a beta of 1.98, indicating that its stock price is 98% more volatile than the broader market.

Summary

Reddit beats Zillow Group on 12 of the 16 factors compared between the two stocks.

How does Zillow Group compare to Pinterest?

Pinterest (NYSE:PINS) and Zillow Group (NASDAQ:Z) are both communication services companies, but which is the superior business? We will compare the two businesses based on the strength of their dividends, media sentiment, valuation, risk, profitability, analyst recommendations, earnings and institutional ownership.

In the previous week, Pinterest had 13 more articles in the media than Zillow Group. MarketBeat recorded 68 mentions for Pinterest and 55 mentions for Zillow Group. Pinterest's average media sentiment score of 0.70 beat Zillow Group's score of -0.06 indicating that Pinterest is being referred to more favorably in the media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Pinterest
25 Very Positive mention(s)
13 Positive mention(s)
12 Neutral mention(s)
4 Negative mention(s)
1 Very Negative mention(s)
Positive
Zillow Group
6 Very Positive mention(s)
3 Positive mention(s)
26 Neutral mention(s)
13 Negative mention(s)
0 Very Negative mention(s)
Neutral

88.8% of Pinterest shares are owned by institutional investors. Comparatively, 71.0% of Zillow Group shares are owned by institutional investors. 8.1% of Pinterest shares are owned by insiders. Comparatively, 23.8% of Zillow Group shares are owned by insiders. Strong institutional ownership is an indication that hedge funds, endowments and large money managers believe a company is poised for long-term growth.

Pinterest has a beta of 0.9, suggesting that its stock price is 10% less volatile than the broader market. Comparatively, Zillow Group has a beta of 1.98, suggesting that its stock price is 98% more volatile than the broader market.

Pinterest currently has a consensus price target of $27.90, indicating a potential upside of 14.91%. Zillow Group has a consensus price target of $68.50, indicating a potential upside of 102.96%. Given Zillow Group's stronger consensus rating and higher probable upside, analysts plainly believe Zillow Group is more favorable than Pinterest.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Pinterest
0 Sell rating(s)
19 Hold rating(s)
17 Buy rating(s)
0 Strong Buy rating(s)
2.47
Zillow Group
1 Sell rating(s)
8 Hold rating(s)
5 Buy rating(s)
2 Strong Buy rating(s)
2.50

Pinterest has higher revenue and earnings than Zillow Group. Pinterest is trading at a lower price-to-earnings ratio than Zillow Group, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Pinterest$4.22B3.22$416.86M$0.3471.41
Zillow Group$2.58B2.99$23M$0.22153.41

Pinterest has a net margin of 5.46% compared to Zillow Group's net margin of 1.96%. Pinterest's return on equity of 7.49% beat Zillow Group's return on equity.

Company Net Margins Return on Equity Return on Assets
Pinterest5.46% 7.49% 5.62%
Zillow Group 1.96%2.32%1.97%

Summary

Pinterest beats Zillow Group on 11 of the 17 factors compared between the two stocks.

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New MarketBeat Followers Over Time

This chart shows the number of new MarketBeat users adding Z and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period.
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Media Sentiment Over Time

This chart shows the average media sentiment of NASDAQ and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.
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Z vs. The Competition

MetricZillow GroupInteractive Media & Services IndustryCommunication Services SectorNASDAQ Exchange
Market Cap$7.69B$97.97B$33.32B$12.98B
Dividend YieldN/A3.79%5.31%10.06%
P/E Ratio153.4231.4620.1024.72
Price / Sales2.99115.6060.8495.49
Price / Cash25.2518.2820.0437.42
Price / Book1.6627.1710.746.42
Net Income$23M$3.55B$1.09B$347.03M
7 Day Performance-6.97%-1.00%0.45%0.71%
1 Month Performance4.85%0.44%0.10%-0.87%
1 Year Performance-57.49%-10.68%5.35%21.94%

Zillow Group Competitors List

CompanyMarketRankShare PriceAnalysts' Price Target1Y Price PerformanceMarket CapRevenueP/E RatioEmployee CountIndicator(s)
Z
Zillow Group
4.4451 of 5 stars
$33.75
+0.4%
$68.50
+103.0%
-58.3%$7.69B$2.58B153.425,720
OPEN
Opendoor Technologies
3.6433 of 5 stars
$3.94
+4.5%
$4.51
+14.5%
+78.5%$3.64B$4.37BN/A1,042
ZG
Zillow Group
3.9898 of 5 stars
$35.80
+3.2%
$67.90
+89.7%
-56.0%$7.94B$2.58B143.207,068
OPAD
Offerpad Solutions
3.6486 of 5 stars
$3.74
-3.4%
$26.17
+600.0%
-59.3%$18.31M$567.81MN/A900
RDDT
Reddit
4.8657 of 5 stars
$155.31
+10.4%
$220.90
+42.2%
-26.4%$27.08B$2.20B36.122,555

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This page (NASDAQ:Z) was last updated on 8/11/2026 by MarketBeat.com Staff.
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