Zillow Group (Z) Competitors

$36.47 +0.47 (+1.31%)

Closing price 05/20/2026 04:00 PM Eastern

Extended Trading

$36.35 -0.12 (-0.33%)

As of 05/20/2026 07:59 PM Eastern

Z vs. OPEN, ZG, OPAD, WCN, and TCOM

Should you buy Zillow Group stock or one of its competitors? MarketBeat compares Zillow Group with other companies and stocks that may be similar based on industry, sector, market capitalization, business model, investor interest, or shared news coverage. Companies and stocks commonly compared with Zillow Group include Opendoor Technologies (OPEN), Zillow Group (ZG), Offerpad Solutions (OPAD), Waste Connections (WCN), and Trip.com Group (TCOM).

How does Zillow Group compare to Opendoor Technologies?

Opendoor Technologies (NASDAQ:OPEN) and Zillow Group (NASDAQ:Z) are both mid-cap computer and technology companies, but which is the better investment? We will compare the two companies based on the strength of their valuation, profitability, institutional ownership, risk, earnings, dividends, media sentiment and analyst recommendations.

In the previous week, Zillow Group had 29 more articles in the media than Opendoor Technologies. MarketBeat recorded 41 mentions for Zillow Group and 12 mentions for Opendoor Technologies. Opendoor Technologies' average media sentiment score of 0.75 beat Zillow Group's score of 0.09 indicating that Opendoor Technologies is being referred to more favorably in the media.

Company	Very Positive	Positive	Neutral	Negative	Very Negative	Overall Sentiment
Opendoor Technologies	6 Very Positive mention(s)	3 Positive mention(s)	3 Neutral mention(s)	0 Negative mention(s)	0 Very Negative mention(s)	Positive
Zillow Group	14 Very Positive mention(s)	1 Positive mention(s)	12 Neutral mention(s)	3 Negative mention(s)	0 Very Negative mention(s)	Neutral

Opendoor Technologies has a beta of 3.65, meaning that its stock price is 265% more volatile than the broader market. Comparatively, Zillow Group has a beta of 2.07, meaning that its stock price is 107% more volatile than the broader market.

62.4% of Opendoor Technologies shares are owned by institutional investors. Comparatively, 71.0% of Zillow Group shares are owned by institutional investors. 0.9% of Opendoor Technologies shares are owned by insiders. Comparatively, 25.0% of Zillow Group shares are owned by insiders. Strong institutional ownership is an indication that large money managers, hedge funds and endowments believe a stock is poised for long-term growth.

Opendoor Technologies currently has a consensus target price of $4.38, suggesting a potential downside of 0.45%. Zillow Group has a consensus target price of $77.00, suggesting a potential upside of 111.13%. Given Zillow Group's stronger consensus rating and higher possible upside, analysts clearly believe Zillow Group is more favorable than Opendoor Technologies.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Opendoor Technologies	4 Sell rating(s)	3 Hold rating(s)	1 Buy rating(s)	0 Strong Buy rating(s)	1.63
Zillow Group	1 Sell rating(s)	6 Hold rating(s)	4 Buy rating(s)	3 Strong Buy rating(s)	2.64

Zillow Group has lower revenue, but higher earnings than Opendoor Technologies. Opendoor Technologies is trading at a lower price-to-earnings ratio than Zillow Group, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Opendoor Technologies	$4.37B	0.97	-$1.30B	-$1.60	N/A
Zillow Group	$2.58B	3.23	$23M	$0.25	145.88

Zillow Group has a net margin of 2.27% compared to Opendoor Technologies' net margin of -35.25%. Zillow Group's return on equity of 1.41% beat Opendoor Technologies' return on equity.

Company	Net Margins	Return on Equity	Return on Assets
Opendoor Technologies	-35.25%	-52.46%	-17.22%
Zillow Group	2.27%	1.41%	1.22%

Summary

Zillow Group beats Opendoor Technologies on 14 of the 17 factors compared between the two stocks.

How does Zillow Group compare to Zillow Group?

Zillow Group (NASDAQ:ZG) and Zillow Group (NASDAQ:Z) are both mid-cap business services companies, but which is the superior investment? We will contrast the two businesses based on the strength of their risk, profitability, institutional ownership, earnings, valuation, media sentiment, dividends and analyst recommendations.

Company	Net Margins	Return on Equity	Return on Assets
Zillow Group	2.27%	1.41%	1.22%
Zillow Group	2.27%	1.41%	1.22%

Zillow Group has a beta of 2.04, meaning that its share price is 104% more volatile than the broader market. Comparatively, Zillow Group has a beta of 2.07, meaning that its share price is 107% more volatile than the broader market.

Zillow Group currently has a consensus target price of $71.24, suggesting a potential upside of 92.95%. Zillow Group has a consensus target price of $77.00, suggesting a potential upside of 111.13%. Given Zillow Group's stronger consensus rating and higher possible upside, analysts clearly believe Zillow Group is more favorable than Zillow Group.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Zillow Group	1 Sell rating(s)	11 Hold rating(s)	13 Buy rating(s)	0 Strong Buy rating(s)	2.48
Zillow Group	1 Sell rating(s)	6 Hold rating(s)	4 Buy rating(s)	3 Strong Buy rating(s)	2.64

20.3% of Zillow Group shares are owned by institutional investors. Comparatively, 71.0% of Zillow Group shares are owned by institutional investors. 29.9% of Zillow Group shares are owned by insiders. Comparatively, 25.0% of Zillow Group shares are owned by insiders. Strong institutional ownership is an indication that hedge funds, large money managers and endowments believe a stock is poised for long-term growth.

Zillow Group is trading at a lower price-to-earnings ratio than Zillow Group, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Zillow Group	$2.58B	3.27	$23M	$0.25	147.68
Zillow Group	$2.58B	3.23	$23M	$0.25	145.88

In the previous week, Zillow Group had 7 more articles in the media than Zillow Group. MarketBeat recorded 41 mentions for Zillow Group and 34 mentions for Zillow Group. Zillow Group's average media sentiment score of 0.09 beat Zillow Group's score of -0.25 indicating that Zillow Group is being referred to more favorably in the news media.

Company	Very Positive	Positive	Neutral	Negative	Very Negative	Overall Sentiment
Zillow Group	10 Very Positive mention(s)	0 Positive mention(s)	8 Neutral mention(s)	3 Negative mention(s)	2 Very Negative mention(s)	Neutral
Zillow Group	14 Very Positive mention(s)	1 Positive mention(s)	12 Neutral mention(s)	3 Negative mention(s)	0 Very Negative mention(s)	Neutral

Summary

Zillow Group beats Zillow Group on 7 of the 11 factors compared between the two stocks.

How does Zillow Group compare to Offerpad Solutions?

Offerpad Solutions (NYSE:OPAD) and Zillow Group (NASDAQ:Z) are related companies, but which is the superior stock? We will compare the two companies based on the strength of their risk, valuation, analyst recommendations, earnings, media sentiment, profitability, institutional ownership and dividends.

Offerpad Solutions has a beta of 2.45, indicating that its stock price is 145% more volatile than the broader market. Comparatively, Zillow Group has a beta of 2.07, indicating that its stock price is 107% more volatile than the broader market.

In the previous week, Zillow Group had 39 more articles in the media than Offerpad Solutions. MarketBeat recorded 41 mentions for Zillow Group and 2 mentions for Offerpad Solutions. Offerpad Solutions' average media sentiment score of 0.36 beat Zillow Group's score of 0.09 indicating that Offerpad Solutions is being referred to more favorably in the media.

Company	Very Positive	Positive	Neutral	Negative	Very Negative	Overall Sentiment
Offerpad Solutions	0 Very Positive mention(s)	2 Positive mention(s)	0 Neutral mention(s)	0 Negative mention(s)	0 Very Negative mention(s)	Neutral
Zillow Group	14 Very Positive mention(s)	1 Positive mention(s)	12 Neutral mention(s)	3 Negative mention(s)	0 Very Negative mention(s)	Neutral

Offerpad Solutions currently has a consensus price target of $2.62, indicating a potential upside of 306.31%. Zillow Group has a consensus price target of $77.00, indicating a potential upside of 111.13%. Given Offerpad Solutions' higher possible upside, research analysts plainly believe Offerpad Solutions is more favorable than Zillow Group.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Offerpad Solutions	1 Sell rating(s)	1 Hold rating(s)	1 Buy rating(s)	0 Strong Buy rating(s)	2.00
Zillow Group	1 Sell rating(s)	6 Hold rating(s)	4 Buy rating(s)	3 Strong Buy rating(s)	2.64

39.4% of Offerpad Solutions shares are held by institutional investors. Comparatively, 71.0% of Zillow Group shares are held by institutional investors. 40.6% of Offerpad Solutions shares are held by company insiders. Comparatively, 25.0% of Zillow Group shares are held by company insiders. Strong institutional ownership is an indication that endowments, large money managers and hedge funds believe a stock will outperform the market over the long term.

Zillow Group has a net margin of 2.27% compared to Offerpad Solutions' net margin of -8.51%. Zillow Group's return on equity of 1.41% beat Offerpad Solutions' return on equity.

Company	Net Margins	Return on Equity	Return on Assets
Offerpad Solutions	-8.51%	-112.51%	-20.98%
Zillow Group	2.27%	1.41%	1.22%

Zillow Group has higher revenue and earnings than Offerpad Solutions. Offerpad Solutions is trading at a lower price-to-earnings ratio than Zillow Group, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Offerpad Solutions	$487.19M	0.06	-$46.38M	-$1.22	N/A
Zillow Group	$2.58B	3.23	$23M	$0.25	145.88

Summary

Zillow Group beats Offerpad Solutions on 13 of the 17 factors compared between the two stocks.

How does Zillow Group compare to Waste Connections?

Zillow Group (NASDAQ:Z) and Waste Connections (NYSE:WCN) are both business services companies, but which is the superior business? We will compare the two companies based on the strength of their dividends, earnings, risk, profitability, media sentiment, analyst recommendations, institutional ownership and valuation.

Zillow Group has a beta of 2.07, meaning that its stock price is 107% more volatile than the broader market. Comparatively, Waste Connections has a beta of 0.55, meaning that its stock price is 45% less volatile than the broader market.

71.0% of Zillow Group shares are owned by institutional investors. Comparatively, 86.1% of Waste Connections shares are owned by institutional investors. 25.0% of Zillow Group shares are owned by company insiders. Comparatively, 0.3% of Waste Connections shares are owned by company insiders. Strong institutional ownership is an indication that hedge funds, endowments and large money managers believe a company will outperform the market over the long term.

Waste Connections has a net margin of 10.97% compared to Zillow Group's net margin of 2.27%. Waste Connections' return on equity of 16.49% beat Zillow Group's return on equity.

Company	Net Margins	Return on Equity	Return on Assets
Zillow Group	2.27%	1.41%	1.22%
Waste Connections	10.97%	16.49%	6.45%

Waste Connections has higher revenue and earnings than Zillow Group. Waste Connections is trading at a lower price-to-earnings ratio than Zillow Group, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Zillow Group	$2.58B	3.23	$23M	$0.25	145.88
Waste Connections	$9.47B	4.23	$1.08B	$4.10	38.27

Zillow Group currently has a consensus target price of $77.00, indicating a potential upside of 111.13%. Waste Connections has a consensus target price of $203.35, indicating a potential upside of 29.61%. Given Zillow Group's higher probable upside, analysts plainly believe Zillow Group is more favorable than Waste Connections.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Zillow Group	1 Sell rating(s)	6 Hold rating(s)	4 Buy rating(s)	3 Strong Buy rating(s)	2.64
Waste Connections	0 Sell rating(s)	4 Hold rating(s)	14 Buy rating(s)	4 Strong Buy rating(s)	3.00

In the previous week, Zillow Group had 31 more articles in the media than Waste Connections. MarketBeat recorded 41 mentions for Zillow Group and 10 mentions for Waste Connections. Waste Connections' average media sentiment score of 0.68 beat Zillow Group's score of 0.09 indicating that Waste Connections is being referred to more favorably in the news media.

Company	Very Positive	Positive	Neutral	Negative	Very Negative	Overall Sentiment
Zillow Group	14 Very Positive mention(s)	1 Positive mention(s)	12 Neutral mention(s)	3 Negative mention(s)	0 Very Negative mention(s)	Neutral
Waste Connections	5 Very Positive mention(s)	1 Positive mention(s)	1 Neutral mention(s)	2 Negative mention(s)	1 Very Negative mention(s)	Positive

Summary

Waste Connections beats Zillow Group on 12 of the 17 factors compared between the two stocks.

How does Zillow Group compare to Trip.com Group?

Trip.com Group (NASDAQ:TCOM) and Zillow Group (NASDAQ:Z) are both business services companies, but which is the better business? We will contrast the two companies based on the strength of their institutional ownership, risk, analyst recommendations, profitability, media sentiment, dividends, earnings and valuation.

Trip.com Group currently has a consensus price target of $77.50, indicating a potential upside of 59.60%. Zillow Group has a consensus price target of $77.00, indicating a potential upside of 111.13%. Given Zillow Group's higher possible upside, analysts clearly believe Zillow Group is more favorable than Trip.com Group.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Trip.com Group	0 Sell rating(s)	2 Hold rating(s)	8 Buy rating(s)	0 Strong Buy rating(s)	2.80
Zillow Group	1 Sell rating(s)	6 Hold rating(s)	4 Buy rating(s)	3 Strong Buy rating(s)	2.64

Trip.com Group has higher revenue and earnings than Zillow Group. Trip.com Group is trading at a lower price-to-earnings ratio than Zillow Group, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Trip.com Group	$8.94B	3.53	$4.77B	$6.70	7.25
Zillow Group	$2.58B	3.23	$23M	$0.25	145.88

Trip.com Group has a beta of -0.03, meaning that its share price is 103% less volatile than the broader market. Comparatively, Zillow Group has a beta of 2.07, meaning that its share price is 107% more volatile than the broader market.

Trip.com Group has a net margin of 53.28% compared to Zillow Group's net margin of 2.27%. Trip.com Group's return on equity of 18.56% beat Zillow Group's return on equity.

Company	Net Margins	Return on Equity	Return on Assets
Trip.com Group	53.28%	18.56%	11.40%
Zillow Group	2.27%	1.41%	1.22%

35.4% of Trip.com Group shares are owned by institutional investors. Comparatively, 71.0% of Zillow Group shares are owned by institutional investors. 23.0% of Trip.com Group shares are owned by insiders. Comparatively, 25.0% of Zillow Group shares are owned by insiders. Strong institutional ownership is an indication that hedge funds, endowments and large money managers believe a company is poised for long-term growth.

In the previous week, Zillow Group had 39 more articles in the media than Trip.com Group. MarketBeat recorded 41 mentions for Zillow Group and 2 mentions for Trip.com Group. Zillow Group's average media sentiment score of 0.09 beat Trip.com Group's score of 0.00 indicating that Zillow Group is being referred to more favorably in the news media.

Company	Very Positive	Positive	Neutral	Negative	Very Negative	Overall Sentiment
Trip.com Group	0 Very Positive mention(s)	0 Positive mention(s)	2 Neutral mention(s)	0 Negative mention(s)	0 Very Negative mention(s)	Neutral
Zillow Group	14 Very Positive mention(s)	1 Positive mention(s)	12 Neutral mention(s)	3 Negative mention(s)	0 Very Negative mention(s)	Neutral

Summary

Trip.com Group beats Zillow Group on 9 of the 17 factors compared between the two stocks.

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New MarketBeat Followers Over Time

This chart shows the number of new MarketBeat users adding Z and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period.

Media Sentiment Over Time

This chart shows the average media sentiment of NASDAQ and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.

Z vs. The Competition

Export

Metric	Zillow Group	INTERNET SERVICES Industry	Computer Sector	NASDAQ Exchange
Market Cap	$8.24B	$177.38B	$38.30B	$12.12B
Dividend Yield	N/A	4.31%	3.22%	5.36%
P/E Ratio	145.88	20.26	168.50	25.32
Price / Sales	3.23	112.78	623.62	72.02
Price / Cash	27.05	23.74	46.64	55.00
Price / Book	1.89	2.30	10.15	6.94
Net Income	$23M	$5.67B	$1.06B	$335.25M
7 Day Performance	-2.41%	-0.70%	-0.16%	-1.38%
1 Month Performance	-21.01%	-2.69%	4.09%	0.09%
1 Year Performance	-44.11%	-5.35%	164.87%	32.51%

Zillow Group Competitors List

Export

Company	MarketRank	Share Price	Analysts' Price Target	1Y Price Performance	Market Cap	Revenue	P/E Ratio	Employee Count	Indicator(s)
Z Zillow Group	4.4356 of 5 stars	$36.47 +1.3%	$77.00 +111.1%	-45.7%	$8.24B	$2.58B	145.88	5,720	Insider Trade
OPEN Opendoor Technologies	1.8566 of 5 stars	$4.85 -3.2%	$4.38 -9.7%	+494.2%	$4.80B	$4.37B	N/A	1,042
ZG Zillow Group	3.9551 of 5 stars	$40.65 -3.1%	$71.24 +75.2%	-44.3%	$10.06B	$2.58B	162.60	7,068	Trending News Insider Trade
OPAD Offerpad Solutions	2.2823 of 5 stars	$0.65 -2.4%	$2.62 +300.1%	-38.1%	$31.63M	$487.19M	N/A	900
WCN Waste Connections	4.9687 of 5 stars	$151.08 -0.5%	$203.35 +34.6%	-20.0%	$38.75B	$9.47B	36.85	24,214

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This page (NASDAQ:Z) was last updated on 5/21/2026 by MarketBeat.com Staff.

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Zillow Group (Z) Competitors

Z vs. OPEN, ZG, OPAD, WCN, and TCOM

How does Zillow Group compare to Opendoor Technologies?

Summary

How does Zillow Group compare to Zillow Group?

Summary

How does Zillow Group compare to Offerpad Solutions?

Summary

How does Zillow Group compare to Waste Connections?

Summary

How does Zillow Group compare to Trip.com Group?

Summary

New MarketBeat Followers Over Time

Media Sentiment Over Time

Z vs. The Competition

Zillow Group Competitors List

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Stock Ideas and Recommendations

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Zillow Group (Z) Competitors

Z vs. OPEN, ZG, OPAD, WCN, and TCOM

How does Zillow Group compare to Opendoor Technologies?

Does the media favor OPEN or Z?

Which has more risk & volatility, OPEN or Z?

Do institutionals & insiders hold more shares of OPEN or Z?

Do analysts recommend OPEN or Z?

Which has higher valuation and earnings, OPEN or Z?

Is OPEN or Z more profitable?

Summary

How does Zillow Group compare to Zillow Group?

Is ZG or Z more profitable?

Which has more volatility and risk, ZG or Z?

Do analysts prefer ZG or Z?

Do insiders and institutionals hold more shares of ZG or Z?

Which has stronger valuation & earnings, ZG or Z?

Does the media favor ZG or Z?

Summary

How does Zillow Group compare to Offerpad Solutions?

Which has more risk and volatility, OPAD or Z?

Does the media refer more to OPAD or Z?

Do analysts prefer OPAD or Z?

Do insiders and institutionals have more ownership in OPAD or Z?

Is OPAD or Z more profitable?

Which has preferable earnings and valuation, OPAD or Z?

Summary

How does Zillow Group compare to Waste Connections?

Which has more volatility & risk, Z or WCN?

Do institutionals & insiders have more ownership in Z or WCN?

Is Z or WCN more profitable?

Which has better valuation & earnings, Z or WCN?

Do analysts recommend Z or WCN?

Does the media prefer Z or WCN?

Summary

How does Zillow Group compare to Trip.com Group?

Do analysts prefer TCOM or Z?

Which has better earnings & valuation, TCOM or Z?

Which has more volatility and risk, TCOM or Z?

Is TCOM or Z more profitable?

Do institutionals & insiders believe in TCOM or Z?

Does the media favor TCOM or Z?

Summary

New MarketBeat Followers Over Time

Media Sentiment Over Time

Z vs. The Competition

Zillow Group Competitors List

Related Companies and Tools

MarketBeat All Access Features

Best-in-Class Portfolio Monitoring

Stock Ideas and Recommendations

Advanced Stock Screeners and Research Tools