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SoFi Technologies (SOFI) Competitors

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$18.24 -0.67 (-3.54%)
Closing price 04:00 PM Eastern
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$18.25 +0.01 (+0.08%)
As of 04:41 PM Eastern
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SOFI vs. AFRM, AMZN, HOOD, PYPL, and UPST

Should you buy SoFi Technologies stock or one of its competitors? SoFi Technologies's main competitors and comparable companies include Affirm (AFRM), Amazon.com (AMZN), Robinhood Markets (HOOD), PayPal (PYPL), and Upstart (UPST). Companies are selected based on similarities in market, industry, and size.

How does SoFi Technologies compare to Affirm?

Affirm (NASDAQ:AFRM) and SoFi Technologies (NASDAQ:SOFI) are both large-cap finance companies, but which is the superior investment? We will contrast the two companies based on the strength of their valuation, analyst recommendations, risk, media sentiment, profitability, earnings, institutional ownership and dividends.

SoFi Technologies has lower revenue, but higher earnings than Affirm. SoFi Technologies is trading at a lower price-to-earnings ratio than Affirm, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Affirm$3.97B6.48$52.19M$1.1069.89
SoFi Technologies$3.61B6.52$481.32M$0.4838.00

SoFi Technologies has a net margin of 14.78% compared to Affirm's net margin of 9.63%. Affirm's return on equity of 11.17% beat SoFi Technologies' return on equity.

Company Net Margins Return on Equity Return on Assets
Affirm9.63% 11.17% 3.14%
SoFi Technologies 14.78%6.22%1.22%

Affirm has a beta of 3.71, meaning that its share price is 271% more volatile than the broader market. Comparatively, SoFi Technologies has a beta of 2.17, meaning that its share price is 117% more volatile than the broader market.

69.3% of Affirm shares are owned by institutional investors. Comparatively, 38.4% of SoFi Technologies shares are owned by institutional investors. 11.0% of Affirm shares are owned by insiders. Comparatively, 2.5% of SoFi Technologies shares are owned by insiders. Strong institutional ownership is an indication that large money managers, hedge funds and endowments believe a company will outperform the market over the long term.

Affirm currently has a consensus price target of $93.63, suggesting a potential upside of 21.79%. SoFi Technologies has a consensus price target of $22.42, suggesting a potential upside of 22.90%. Given SoFi Technologies' higher possible upside, analysts clearly believe SoFi Technologies is more favorable than Affirm.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Affirm
0 Sell rating(s)
7 Hold rating(s)
22 Buy rating(s)
2 Strong Buy rating(s)
2.84
SoFi Technologies
3 Sell rating(s)
10 Hold rating(s)
8 Buy rating(s)
0 Strong Buy rating(s)
2.24

In the previous week, SoFi Technologies had 39 more articles in the media than Affirm. MarketBeat recorded 47 mentions for SoFi Technologies and 8 mentions for Affirm. SoFi Technologies' average media sentiment score of 0.96 beat Affirm's score of 0.58 indicating that SoFi Technologies is being referred to more favorably in the news media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Affirm
4 Very Positive mention(s)
0 Positive mention(s)
3 Neutral mention(s)
1 Negative mention(s)
0 Very Negative mention(s)
Positive
SoFi Technologies
30 Very Positive mention(s)
7 Positive mention(s)
6 Neutral mention(s)
2 Negative mention(s)
0 Very Negative mention(s)
Positive

Summary

Affirm beats SoFi Technologies on 11 of the 17 factors compared between the two stocks.

How does SoFi Technologies compare to Amazon.com?

SoFi Technologies (NASDAQ:SOFI) and Amazon.com (NASDAQ:AMZN) are related large-cap companies, but which is the better business? We will compare the two companies based on the strength of their earnings, risk, institutional ownership, profitability, valuation, analyst recommendations, media sentiment and dividends.

SoFi Technologies has a beta of 2.17, meaning that its share price is 117% more volatile than the broader market. Comparatively, Amazon.com has a beta of 1.45, meaning that its share price is 45% more volatile than the broader market.

Amazon.com has higher revenue and earnings than SoFi Technologies. Amazon.com is trading at a lower price-to-earnings ratio than SoFi Technologies, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
SoFi Technologies$3.61B6.52$481.32M$0.4838.00
Amazon.com$775.68B3.64$77.67B$12.4321.08

In the previous week, Amazon.com had 228 more articles in the media than SoFi Technologies. MarketBeat recorded 275 mentions for Amazon.com and 47 mentions for SoFi Technologies. SoFi Technologies' average media sentiment score of 0.96 beat Amazon.com's score of 0.80 indicating that SoFi Technologies is being referred to more favorably in the media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
SoFi Technologies
30 Very Positive mention(s)
7 Positive mention(s)
6 Neutral mention(s)
2 Negative mention(s)
0 Very Negative mention(s)
Positive
Amazon.com
162 Very Positive mention(s)
46 Positive mention(s)
29 Neutral mention(s)
27 Negative mention(s)
8 Very Negative mention(s)
Positive

38.4% of SoFi Technologies shares are owned by institutional investors. Comparatively, 72.2% of Amazon.com shares are owned by institutional investors. 2.5% of SoFi Technologies shares are owned by company insiders. Comparatively, 8.9% of Amazon.com shares are owned by company insiders. Strong institutional ownership is an indication that large money managers, hedge funds and endowments believe a company will outperform the market over the long term.

Amazon.com has a net margin of 17.44% compared to SoFi Technologies' net margin of 14.78%. Amazon.com's return on equity of 18.00% beat SoFi Technologies' return on equity.

Company Net Margins Return on Equity Return on Assets
SoFi Technologies14.78% 6.22% 1.22%
Amazon.com 17.44%18.00%8.97%

SoFi Technologies presently has a consensus price target of $22.42, suggesting a potential upside of 22.90%. Amazon.com has a consensus price target of $322.39, suggesting a potential upside of 23.02%. Given Amazon.com's stronger consensus rating and higher possible upside, analysts plainly believe Amazon.com is more favorable than SoFi Technologies.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
SoFi Technologies
3 Sell rating(s)
10 Hold rating(s)
8 Buy rating(s)
0 Strong Buy rating(s)
2.24
Amazon.com
0 Sell rating(s)
2 Hold rating(s)
56 Buy rating(s)
1 Strong Buy rating(s)
2.98

Summary

Amazon.com beats SoFi Technologies on 13 of the 17 factors compared between the two stocks.

How does SoFi Technologies compare to Robinhood Markets?

Robinhood Markets (NASDAQ:HOOD) and SoFi Technologies (NASDAQ:SOFI) are both large-cap finance companies, but which is the better stock? We will compare the two businesses based on the strength of their analyst recommendations, profitability, earnings, dividends, media sentiment, valuation, risk and institutional ownership.

Robinhood Markets presently has a consensus target price of $120.52, suggesting a potential upside of 16.31%. SoFi Technologies has a consensus target price of $22.42, suggesting a potential upside of 22.90%. Given SoFi Technologies' higher possible upside, analysts clearly believe SoFi Technologies is more favorable than Robinhood Markets.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Robinhood Markets
0 Sell rating(s)
5 Hold rating(s)
21 Buy rating(s)
0 Strong Buy rating(s)
2.81
SoFi Technologies
3 Sell rating(s)
10 Hold rating(s)
8 Buy rating(s)
0 Strong Buy rating(s)
2.24

Robinhood Markets has a net margin of 42.01% compared to SoFi Technologies' net margin of 14.78%. Robinhood Markets' return on equity of 22.43% beat SoFi Technologies' return on equity.

Company Net Margins Return on Equity Return on Assets
Robinhood Markets42.01% 22.43% 4.56%
SoFi Technologies 14.78%6.22%1.22%

93.3% of Robinhood Markets shares are held by institutional investors. Comparatively, 38.4% of SoFi Technologies shares are held by institutional investors. 13.5% of Robinhood Markets shares are held by insiders. Comparatively, 2.5% of SoFi Technologies shares are held by insiders. Strong institutional ownership is an indication that hedge funds, large money managers and endowments believe a stock will outperform the market over the long term.

Robinhood Markets has higher revenue and earnings than SoFi Technologies. SoFi Technologies is trading at a lower price-to-earnings ratio than Robinhood Markets, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Robinhood Markets$4.47B20.83$1.88B$2.2745.65
SoFi Technologies$3.61B6.52$481.32M$0.4838.00

In the previous week, Robinhood Markets had 14 more articles in the media than SoFi Technologies. MarketBeat recorded 61 mentions for Robinhood Markets and 47 mentions for SoFi Technologies. SoFi Technologies' average media sentiment score of 0.96 beat Robinhood Markets' score of 0.45 indicating that SoFi Technologies is being referred to more favorably in the news media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Robinhood Markets
21 Very Positive mention(s)
9 Positive mention(s)
22 Neutral mention(s)
6 Negative mention(s)
0 Very Negative mention(s)
Neutral
SoFi Technologies
30 Very Positive mention(s)
7 Positive mention(s)
6 Neutral mention(s)
2 Negative mention(s)
0 Very Negative mention(s)
Positive

Robinhood Markets has a beta of 2.35, indicating that its stock price is 135% more volatile than the broader market. Comparatively, SoFi Technologies has a beta of 2.17, indicating that its stock price is 117% more volatile than the broader market.

Summary

Robinhood Markets beats SoFi Technologies on 14 of the 16 factors compared between the two stocks.

How does SoFi Technologies compare to PayPal?

SoFi Technologies (NASDAQ:SOFI) and PayPal (NASDAQ:PYPL) are both large-cap finance companies, but which is the superior stock? We will contrast the two companies based on the strength of their analyst recommendations, profitability, valuation, risk, earnings, media sentiment, institutional ownership and dividends.

SoFi Technologies has a net margin of 14.78% compared to PayPal's net margin of 14.36%. PayPal's return on equity of 24.39% beat SoFi Technologies' return on equity.

Company Net Margins Return on Equity Return on Assets
SoFi Technologies14.78% 6.22% 1.22%
PayPal 14.36%24.39%6.06%

SoFi Technologies currently has a consensus price target of $22.42, suggesting a potential upside of 22.90%. PayPal has a consensus price target of $56.28, suggesting a potential downside of 8.76%. Given SoFi Technologies' stronger consensus rating and higher probable upside, research analysts clearly believe SoFi Technologies is more favorable than PayPal.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
SoFi Technologies
3 Sell rating(s)
10 Hold rating(s)
8 Buy rating(s)
0 Strong Buy rating(s)
2.24
PayPal
4 Sell rating(s)
34 Hold rating(s)
9 Buy rating(s)
0 Strong Buy rating(s)
2.11

SoFi Technologies has a beta of 2.17, indicating that its stock price is 117% more volatile than the broader market. Comparatively, PayPal has a beta of 1.3, indicating that its stock price is 30% more volatile than the broader market.

38.4% of SoFi Technologies shares are held by institutional investors. Comparatively, 68.3% of PayPal shares are held by institutional investors. 2.5% of SoFi Technologies shares are held by company insiders. Comparatively, 0.6% of PayPal shares are held by company insiders. Strong institutional ownership is an indication that large money managers, hedge funds and endowments believe a company is poised for long-term growth.

In the previous week, PayPal had 28 more articles in the media than SoFi Technologies. MarketBeat recorded 75 mentions for PayPal and 47 mentions for SoFi Technologies. PayPal's average media sentiment score of 0.97 beat SoFi Technologies' score of 0.96 indicating that PayPal is being referred to more favorably in the news media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
SoFi Technologies
30 Very Positive mention(s)
7 Positive mention(s)
6 Neutral mention(s)
2 Negative mention(s)
0 Very Negative mention(s)
Positive
PayPal
44 Very Positive mention(s)
11 Positive mention(s)
12 Neutral mention(s)
7 Negative mention(s)
0 Very Negative mention(s)
Positive

PayPal has higher revenue and earnings than SoFi Technologies. PayPal is trading at a lower price-to-earnings ratio than SoFi Technologies, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
SoFi Technologies$3.61B6.52$481.32M$0.4838.00
PayPal$34.13B1.55$5.23B$5.2911.66

Summary

PayPal beats SoFi Technologies on 9 of the 16 factors compared between the two stocks.

How does SoFi Technologies compare to Upstart?

Upstart (NASDAQ:UPST) and SoFi Technologies (NASDAQ:SOFI) are both finance companies, but which is the better business? We will contrast the two businesses based on the strength of their institutional ownership, valuation, dividends, media sentiment, earnings, analyst recommendations, profitability and risk.

Upstart presently has a consensus target price of $44.40, suggesting a potential upside of 48.54%. SoFi Technologies has a consensus target price of $22.42, suggesting a potential upside of 22.90%. Given Upstart's stronger consensus rating and higher possible upside, equities research analysts plainly believe Upstart is more favorable than SoFi Technologies.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Upstart
1 Sell rating(s)
7 Hold rating(s)
8 Buy rating(s)
0 Strong Buy rating(s)
2.44
SoFi Technologies
3 Sell rating(s)
10 Hold rating(s)
8 Buy rating(s)
0 Strong Buy rating(s)
2.24

Upstart has a beta of 2.29, suggesting that its share price is 129% more volatile than the broader market. Comparatively, SoFi Technologies has a beta of 2.17, suggesting that its share price is 117% more volatile than the broader market.

SoFi Technologies has a net margin of 14.78% compared to Upstart's net margin of 4.84%. Upstart's return on equity of 7.13% beat SoFi Technologies' return on equity.

Company Net Margins Return on Equity Return on Assets
Upstart4.84% 7.13% 1.82%
SoFi Technologies 14.78%6.22%1.22%

63.0% of Upstart shares are held by institutional investors. Comparatively, 38.4% of SoFi Technologies shares are held by institutional investors. 17.3% of Upstart shares are held by company insiders. Comparatively, 2.5% of SoFi Technologies shares are held by company insiders. Strong institutional ownership is an indication that large money managers, endowments and hedge funds believe a company is poised for long-term growth.

In the previous week, SoFi Technologies had 24 more articles in the media than Upstart. MarketBeat recorded 47 mentions for SoFi Technologies and 23 mentions for Upstart. SoFi Technologies' average media sentiment score of 0.96 beat Upstart's score of 0.64 indicating that SoFi Technologies is being referred to more favorably in the news media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Upstart
13 Very Positive mention(s)
0 Positive mention(s)
4 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive
SoFi Technologies
30 Very Positive mention(s)
7 Positive mention(s)
6 Neutral mention(s)
2 Negative mention(s)
0 Very Negative mention(s)
Positive

SoFi Technologies has higher revenue and earnings than Upstart. SoFi Technologies is trading at a lower price-to-earnings ratio than Upstart, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Upstart$1.23B2.37$53.60M$0.4961.00
SoFi Technologies$3.61B6.52$481.32M$0.4838.00

Summary

Upstart beats SoFi Technologies on 9 of the 15 factors compared between the two stocks.

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New MarketBeat Followers Over Time

This chart shows the number of new MarketBeat users adding SOFI and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period.
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Media Sentiment Over Time

This chart shows the average media sentiment of NASDAQ and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.
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SOFI vs. The Competition

MetricSoFi TechnologiesConsumer Finance IndustryFinance SectorNASDAQ Exchange
Market Cap$23.56B$7.50B$13.97B$12.71B
Dividend YieldN/A12.28%5.90%10.79%
P/E Ratio38.009.2129.5924.11
Price / Sales6.5272.16516.3977.78
Price / Cash33.7111.8230.7136.90
Price / Book2.222.712.876.40
Net Income$481.32M$442.63M$1.31B$348.28M
7 Day Performance-0.38%0.01%0.65%0.95%
1 Month Performance10.81%1.90%2.70%5.15%
1 Year Performance-27.10%9.05%10.48%16.18%

SoFi Technologies Competitors List

CompanyMarketRankShare PriceAnalysts' Price Target1Y Price PerformanceMarket CapRevenueP/E RatioEmployee CountIndicator(s)
SOFI
SoFi Technologies
4.0935 of 5 stars
$18.24
-3.5%
$22.42
+22.9%
-24.4%$23.56B$3.61B38.006,100
AFRM
Affirm
4.0441 of 5 stars
$73.58
-1.3%
$93.15
+26.6%
-3.1%$26.24B$3.24B66.892,206
AMZN
Amazon.com
4.9672 of 5 stars
$259.45
-0.7%
$322.56
+24.3%
+13.0%$2.83T$716.92B20.871,576,000
HOOD
Robinhood Markets
4.2715 of 5 stars
$91.53
-4.9%
$120.52
+31.7%
-1.1%$85.92B$4.47B40.322,900
PYPL
PayPal
3.8333 of 5 stars
$60.43
-0.1%
$56.19
-7.0%
-11.9%$52.75B$33.17B11.4223,800

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This page (NASDAQ:SOFI) was last updated on 8/24/2026 by MarketBeat.com Staff.
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