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SoFi Technologies (SOFI) Competitors

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$17.11 +0.43 (+2.55%)
As of 03:31 PM Eastern
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SOFI vs. AFRM, HOOD, PYPL, UPST, and BAC

Should you buy SoFi Technologies stock or one of its competitors? MarketBeat compares SoFi Technologies with other companies and stocks that may be similar based on industry, sector, market capitalization, business model, investor interest, or shared news coverage. Companies and stocks commonly compared with SoFi Technologies include Affirm (AFRM), Robinhood Markets (HOOD), PayPal (PYPL), Upstart (UPST), and Bank of America (BAC).

How does SoFi Technologies compare to Affirm?

Affirm (NASDAQ:AFRM) and SoFi Technologies (NASDAQ:SOFI) are both large-cap banking companies, but which is the superior stock? We will compare the two businesses based on the strength of their analyst recommendations, valuation, media sentiment, profitability, institutional ownership, risk, dividends and earnings.

In the previous week, SoFi Technologies had 43 more articles in the media than Affirm. MarketBeat recorded 54 mentions for SoFi Technologies and 11 mentions for Affirm. Affirm's average media sentiment score of 0.94 beat SoFi Technologies' score of 0.84 indicating that Affirm is being referred to more favorably in the media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Affirm
6 Very Positive mention(s)
1 Positive mention(s)
3 Neutral mention(s)
1 Negative mention(s)
0 Very Negative mention(s)
Positive
SoFi Technologies
33 Very Positive mention(s)
8 Positive mention(s)
6 Neutral mention(s)
5 Negative mention(s)
1 Very Negative mention(s)
Positive

SoFi Technologies has a net margin of 14.65% compared to Affirm's net margin of 9.63%. Affirm's return on equity of 11.17% beat SoFi Technologies' return on equity.

Company Net Margins Return on Equity Return on Assets
Affirm9.63% 11.17% 3.14%
SoFi Technologies 14.65%6.25%1.21%

Affirm has a beta of 3.7, suggesting that its stock price is 270% more volatile than the broader market. Comparatively, SoFi Technologies has a beta of 2.14, suggesting that its stock price is 114% more volatile than the broader market.

Affirm presently has a consensus target price of $86.20, suggesting a potential upside of 24.86%. SoFi Technologies has a consensus target price of $22.56, suggesting a potential upside of 31.71%. Given SoFi Technologies' higher possible upside, analysts plainly believe SoFi Technologies is more favorable than Affirm.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Affirm
0 Sell rating(s)
9 Hold rating(s)
19 Buy rating(s)
1 Strong Buy rating(s)
2.72
SoFi Technologies
3 Sell rating(s)
11 Hold rating(s)
7 Buy rating(s)
0 Strong Buy rating(s)
2.19

69.3% of Affirm shares are held by institutional investors. Comparatively, 38.4% of SoFi Technologies shares are held by institutional investors. 11.0% of Affirm shares are held by insiders. Comparatively, 2.6% of SoFi Technologies shares are held by insiders. Strong institutional ownership is an indication that endowments, hedge funds and large money managers believe a company is poised for long-term growth.

SoFi Technologies has higher revenue and earnings than Affirm. SoFi Technologies is trading at a lower price-to-earnings ratio than Affirm, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Affirm$3.24B7.13$52.19M$1.1062.76
SoFi Technologies$3.61B6.08$481.32M$0.4438.92

Summary

Affirm beats SoFi Technologies on 12 of the 17 factors compared between the two stocks.

How does SoFi Technologies compare to Robinhood Markets?

SoFi Technologies (NASDAQ:SOFI) and Robinhood Markets (NASDAQ:HOOD) are both large-cap finance companies, but which is the superior stock? We will contrast the two businesses based on the strength of their valuation, risk, dividends, institutional ownership, analyst recommendations, profitability, earnings and media sentiment.

38.4% of SoFi Technologies shares are owned by institutional investors. Comparatively, 93.3% of Robinhood Markets shares are owned by institutional investors. 2.6% of SoFi Technologies shares are owned by company insiders. Comparatively, 14.5% of Robinhood Markets shares are owned by company insiders. Strong institutional ownership is an indication that large money managers, endowments and hedge funds believe a stock will outperform the market over the long term.

Robinhood Markets has a net margin of 41.12% compared to SoFi Technologies' net margin of 14.65%. Robinhood Markets' return on equity of 21.39% beat SoFi Technologies' return on equity.

Company Net Margins Return on Equity Return on Assets
SoFi Technologies14.65% 6.25% 1.21%
Robinhood Markets 41.12%21.39%4.73%

Robinhood Markets has higher revenue and earnings than SoFi Technologies. SoFi Technologies is trading at a lower price-to-earnings ratio than Robinhood Markets, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
SoFi Technologies$3.61B6.08$481.32M$0.4438.92
Robinhood Markets$4.47B17.72$1.88B$2.0742.51

SoFi Technologies has a beta of 2.14, indicating that its stock price is 114% more volatile than the broader market. Comparatively, Robinhood Markets has a beta of 2.35, indicating that its stock price is 135% more volatile than the broader market.

SoFi Technologies currently has a consensus target price of $22.56, suggesting a potential upside of 31.71%. Robinhood Markets has a consensus target price of $106.54, suggesting a potential upside of 21.07%. Given SoFi Technologies' higher probable upside, equities research analysts clearly believe SoFi Technologies is more favorable than Robinhood Markets.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
SoFi Technologies
3 Sell rating(s)
11 Hold rating(s)
7 Buy rating(s)
0 Strong Buy rating(s)
2.19
Robinhood Markets
2 Sell rating(s)
4 Hold rating(s)
19 Buy rating(s)
0 Strong Buy rating(s)
2.68

In the previous week, Robinhood Markets had 34 more articles in the media than SoFi Technologies. MarketBeat recorded 88 mentions for Robinhood Markets and 54 mentions for SoFi Technologies. SoFi Technologies' average media sentiment score of 0.84 beat Robinhood Markets' score of 0.73 indicating that SoFi Technologies is being referred to more favorably in the media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
SoFi Technologies
33 Very Positive mention(s)
8 Positive mention(s)
6 Neutral mention(s)
5 Negative mention(s)
1 Very Negative mention(s)
Positive
Robinhood Markets
43 Very Positive mention(s)
15 Positive mention(s)
16 Neutral mention(s)
9 Negative mention(s)
0 Very Negative mention(s)
Positive

Summary

Robinhood Markets beats SoFi Technologies on 14 of the 16 factors compared between the two stocks.

How does SoFi Technologies compare to PayPal?

SoFi Technologies (NASDAQ:SOFI) and PayPal (NASDAQ:PYPL) are related large-cap companies, but which is the better stock? We will compare the two companies based on the strength of their valuation, dividends, media sentiment, analyst recommendations, institutional ownership, earnings, risk and profitability.

38.4% of SoFi Technologies shares are owned by institutional investors. Comparatively, 68.3% of PayPal shares are owned by institutional investors. 2.6% of SoFi Technologies shares are owned by insiders. Comparatively, 0.6% of PayPal shares are owned by insiders. Strong institutional ownership is an indication that endowments, hedge funds and large money managers believe a stock will outperform the market over the long term.

PayPal has a net margin of 15.00% compared to SoFi Technologies' net margin of 14.65%. PayPal's return on equity of 25.02% beat SoFi Technologies' return on equity.

Company Net Margins Return on Equity Return on Assets
SoFi Technologies14.65% 6.25% 1.21%
PayPal 15.00%25.02%6.30%

SoFi Technologies presently has a consensus price target of $22.56, suggesting a potential upside of 31.71%. PayPal has a consensus price target of $55.85, suggesting a potential upside of 30.27%. Given SoFi Technologies' stronger consensus rating and higher possible upside, equities research analysts clearly believe SoFi Technologies is more favorable than PayPal.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
SoFi Technologies
3 Sell rating(s)
11 Hold rating(s)
7 Buy rating(s)
0 Strong Buy rating(s)
2.19
PayPal
5 Sell rating(s)
32 Hold rating(s)
8 Buy rating(s)
0 Strong Buy rating(s)
2.07

SoFi Technologies has a beta of 2.14, suggesting that its share price is 114% more volatile than the broader market. Comparatively, PayPal has a beta of 1.34, suggesting that its share price is 34% more volatile than the broader market.

PayPal has higher revenue and earnings than SoFi Technologies. PayPal is trading at a lower price-to-earnings ratio than SoFi Technologies, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
SoFi Technologies$3.61B6.08$481.32M$0.4438.92
PayPal$33.17B1.14$5.23B$5.338.04

In the previous week, SoFi Technologies had 15 more articles in the media than PayPal. MarketBeat recorded 54 mentions for SoFi Technologies and 39 mentions for PayPal. SoFi Technologies' average media sentiment score of 0.84 beat PayPal's score of 0.76 indicating that SoFi Technologies is being referred to more favorably in the media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
SoFi Technologies
33 Very Positive mention(s)
8 Positive mention(s)
6 Neutral mention(s)
5 Negative mention(s)
1 Very Negative mention(s)
Positive
PayPal
20 Very Positive mention(s)
3 Positive mention(s)
9 Neutral mention(s)
7 Negative mention(s)
0 Very Negative mention(s)
Positive

Summary

SoFi Technologies and PayPal tied by winning 8 of the 16 factors compared between the two stocks.

How does SoFi Technologies compare to Upstart?

Upstart (NASDAQ:UPST) and SoFi Technologies (NASDAQ:SOFI) are both finance companies, but which is the better investment? We will compare the two businesses based on the strength of their profitability, risk, media sentiment, analyst recommendations, earnings, valuation, dividends and institutional ownership.

Upstart presently has a consensus target price of $45.79, indicating a potential upside of 41.05%. SoFi Technologies has a consensus target price of $22.56, indicating a potential upside of 31.71%. Given Upstart's stronger consensus rating and higher probable upside, analysts clearly believe Upstart is more favorable than SoFi Technologies.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Upstart
3 Sell rating(s)
6 Hold rating(s)
7 Buy rating(s)
0 Strong Buy rating(s)
2.25
SoFi Technologies
3 Sell rating(s)
11 Hold rating(s)
7 Buy rating(s)
0 Strong Buy rating(s)
2.19

SoFi Technologies has higher revenue and earnings than Upstart. SoFi Technologies is trading at a lower price-to-earnings ratio than Upstart, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Upstart$1.04B2.98$53.60M$0.3885.42
SoFi Technologies$3.61B6.08$481.32M$0.4438.92

SoFi Technologies has a net margin of 14.65% compared to Upstart's net margin of 4.34%. SoFi Technologies' return on equity of 6.25% beat Upstart's return on equity.

Company Net Margins Return on Equity Return on Assets
Upstart4.34% 5.63% 1.49%
SoFi Technologies 14.65%6.25%1.21%

Upstart has a beta of 2.26, indicating that its share price is 126% more volatile than the broader market. Comparatively, SoFi Technologies has a beta of 2.14, indicating that its share price is 114% more volatile than the broader market.

In the previous week, SoFi Technologies had 27 more articles in the media than Upstart. MarketBeat recorded 54 mentions for SoFi Technologies and 27 mentions for Upstart. SoFi Technologies' average media sentiment score of 0.84 beat Upstart's score of 0.27 indicating that SoFi Technologies is being referred to more favorably in the news media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Upstart
3 Very Positive mention(s)
0 Positive mention(s)
24 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Neutral
SoFi Technologies
33 Very Positive mention(s)
8 Positive mention(s)
6 Neutral mention(s)
5 Negative mention(s)
1 Very Negative mention(s)
Positive

63.0% of Upstart shares are held by institutional investors. Comparatively, 38.4% of SoFi Technologies shares are held by institutional investors. 17.3% of Upstart shares are held by insiders. Comparatively, 2.6% of SoFi Technologies shares are held by insiders. Strong institutional ownership is an indication that endowments, hedge funds and large money managers believe a company will outperform the market over the long term.

Summary

SoFi Technologies beats Upstart on 8 of the 15 factors compared between the two stocks.

How does SoFi Technologies compare to Bank of America?

SoFi Technologies (NASDAQ:SOFI) and Bank of America (NYSE:BAC) are both large-cap finance companies, but which is the better investment? We will contrast the two businesses based on the strength of their dividends, profitability, risk, earnings, analyst recommendations, institutional ownership, valuation and media sentiment.

SoFi Technologies presently has a consensus price target of $22.56, indicating a potential upside of 31.71%. Bank of America has a consensus price target of $61.06, indicating a potential upside of 13.05%. Given SoFi Technologies' higher probable upside, research analysts plainly believe SoFi Technologies is more favorable than Bank of America.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
SoFi Technologies
3 Sell rating(s)
11 Hold rating(s)
7 Buy rating(s)
0 Strong Buy rating(s)
2.19
Bank of America
0 Sell rating(s)
5 Hold rating(s)
22 Buy rating(s)
0 Strong Buy rating(s)
2.81

SoFi Technologies has a beta of 2.14, suggesting that its share price is 114% more volatile than the broader market. Comparatively, Bank of America has a beta of 1.18, suggesting that its share price is 18% more volatile than the broader market.

In the previous week, Bank of America had 60 more articles in the media than SoFi Technologies. MarketBeat recorded 114 mentions for Bank of America and 54 mentions for SoFi Technologies. Bank of America's average media sentiment score of 1.02 beat SoFi Technologies' score of 0.84 indicating that Bank of America is being referred to more favorably in the news media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
SoFi Technologies
33 Very Positive mention(s)
8 Positive mention(s)
6 Neutral mention(s)
5 Negative mention(s)
1 Very Negative mention(s)
Positive
Bank of America
75 Very Positive mention(s)
12 Positive mention(s)
17 Neutral mention(s)
6 Negative mention(s)
4 Very Negative mention(s)
Positive

Bank of America has higher revenue and earnings than SoFi Technologies. Bank of America is trading at a lower price-to-earnings ratio than SoFi Technologies, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
SoFi Technologies$3.61B6.08$481.32M$0.4438.92
Bank of America$191.57B2.00$30.51B$4.0413.37

38.4% of SoFi Technologies shares are held by institutional investors. Comparatively, 70.7% of Bank of America shares are held by institutional investors. 2.6% of SoFi Technologies shares are held by company insiders. Comparatively, 0.3% of Bank of America shares are held by company insiders. Strong institutional ownership is an indication that large money managers, hedge funds and endowments believe a stock will outperform the market over the long term.

Bank of America has a net margin of 16.78% compared to SoFi Technologies' net margin of 14.65%. Bank of America's return on equity of 11.49% beat SoFi Technologies' return on equity.

Company Net Margins Return on Equity Return on Assets
SoFi Technologies14.65% 6.25% 1.21%
Bank of America 16.78%11.49%0.93%

Summary

Bank of America beats SoFi Technologies on 10 of the 16 factors compared between the two stocks.

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New MarketBeat Followers Over Time

This chart shows the number of new MarketBeat users adding SOFI and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period.
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Media Sentiment Over Time

This chart shows the average media sentiment of NASDAQ and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.
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SOFI vs. The Competition

MetricSoFi TechnologiesFIN IndustryFinance SectorNASDAQ Exchange
Market Cap$21.94B$7.04B$13.58B$12.49B
Dividend YieldN/A5.83%5.76%5.22%
P/E Ratio38.8818.0419.8824.42
Price / Sales6.0811.21141.81117.04
Price / Cash31.6264.5119.8757.13
Price / Book2.083.442.206.74
Net Income$481.32M$306.51M$1.13B$337.03M
7 Day Performance0.91%-0.47%0.06%0.24%
1 Month PerformanceN/AN/AN/A-1.67%
1 Year Performance27.23%12.74%11.98%34.36%

SoFi Technologies Competitors List

CompanyMarketRankShare PriceAnalysts' Price Target1Y Price PerformanceMarket CapRevenueP/E RatioEmployee CountIndicator(s)
SOFI
SoFi Technologies
4.2827 of 5 stars
$17.13
+2.7%
$22.56
+31.7%
+22.1%$21.94B$3.61B38.886,100
AFRM
Affirm
4.6588 of 5 stars
$71.01
-2.6%
$86.20
+21.4%
+20.6%$24.42B$3.24B64.552,206
HOOD
Robinhood Markets
4.2199 of 5 stars
$88.16
-2.8%
$105.96
+20.2%
+15.5%$81.70B$4.47B42.592,900
PYPL
PayPal
4.7758 of 5 stars
$44.53
-1.5%
$55.85
+25.4%
-40.3%$39.86B$33.17B8.3523,800
UPST
Upstart
4.8215 of 5 stars
$32.39
-3.6%
$45.79
+41.4%
-40.6%$3.22B$1.04B85.241,405

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This page (NASDAQ:SOFI) was last updated on 6/4/2026 by MarketBeat.com Staff.
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