SoFi Technologies (SOFI) Competitors $18.54 +0.42 (+2.29%) Closing price 07/3/2025 03:59 PM EasternExtended Trading$18.52 -0.01 (-0.05%) As of 07/3/2025 04:59 PM Eastern Extended trading is trading that happens on electronic markets outside of regular trading hours. This is a fair market value extended hours price provided by Polygon.io. Learn more. Add Compare Share Share Competitors Stock AnalysisAnalyst ForecastsChartCompetitorsEarningsFinancialsHeadlinesInsider TradesOptions ChainOwnershipSEC FilingsShort InterestTrendsBuy This Stock SOFI vs. BNS, CM, IBIT, BCS, LYG, NU, CRCL, DB, NWG, and BBDShould you be buying SoFi Technologies stock or one of its competitors? The main competitors of SoFi Technologies include Bank of Nova Scotia (BNS), Canadian Imperial Bank of Commerce (CM), iShares Bitcoin Trust ETF (IBIT), Barclays (BCS), Lloyds Banking Group (LYG), NU (NU), Circle Internet Group (CRCL), Deutsche Bank Aktiengesellschaft (DB), NatWest Group (NWG), and Banco Bradesco (BBD). These companies are all part of the "banking" industry. SoFi Technologies vs. Its Competitors Bank of Nova Scotia Canadian Imperial Bank of Commerce iShares Bitcoin Trust ETF Barclays Lloyds Banking Group NU Circle Internet Group Deutsche Bank Aktiengesellschaft NatWest Group Banco Bradesco SoFi Technologies (NASDAQ:SOFI) and Bank of Nova Scotia (NYSE:BNS) are both large-cap finance companies, but which is the superior investment? We will contrast the two businesses based on the strength of their valuation, dividends, risk, institutional ownership, analyst recommendations, media sentiment, earnings and profitability. Which has stronger valuation and earnings, SOFI or BNS? Bank of Nova Scotia has higher revenue and earnings than SoFi Technologies. Bank of Nova Scotia is trading at a lower price-to-earnings ratio than SoFi Technologies, indicating that it is currently the more affordable of the two stocks. CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings RatioSoFi Technologies$2.67B7.66$498.67M$0.4145.21Bank of Nova Scotia$55.90B1.23$5.70B$3.4116.17 Does the media refer more to SOFI or BNS? In the previous week, SoFi Technologies had 40 more articles in the media than Bank of Nova Scotia. MarketBeat recorded 43 mentions for SoFi Technologies and 3 mentions for Bank of Nova Scotia. Bank of Nova Scotia's average media sentiment score of 1.14 beat SoFi Technologies' score of 0.71 indicating that Bank of Nova Scotia is being referred to more favorably in the news media. Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment SoFi Technologies 18 Very Positive mention(s) 8 Positive mention(s) 17 Neutral mention(s) 0 Negative mention(s) 0 Very Negative mention(s) Positive Bank of Nova Scotia 2 Very Positive mention(s) 0 Positive mention(s) 1 Neutral mention(s) 0 Negative mention(s) 0 Very Negative mention(s) Positive Which has more volatility and risk, SOFI or BNS? SoFi Technologies has a beta of 1.91, suggesting that its stock price is 91% more volatile than the S&P 500. Comparatively, Bank of Nova Scotia has a beta of 1.12, suggesting that its stock price is 12% more volatile than the S&P 500. Is SOFI or BNS more profitable? SoFi Technologies has a net margin of 17.21% compared to Bank of Nova Scotia's net margin of 8.83%. Bank of Nova Scotia's return on equity of 11.27% beat SoFi Technologies' return on equity.Company Net Margins Return on Equity Return on Assets SoFi Technologies17.21% 3.34% 0.60% Bank of Nova Scotia 8.83%11.27%0.60% Do insiders and institutionals believe in SOFI or BNS? 38.4% of SoFi Technologies shares are held by institutional investors. Comparatively, 49.1% of Bank of Nova Scotia shares are held by institutional investors. 2.6% of SoFi Technologies shares are held by company insiders. Strong institutional ownership is an indication that endowments, hedge funds and large money managers believe a company will outperform the market over the long term. Do analysts prefer SOFI or BNS? SoFi Technologies currently has a consensus price target of $14.73, suggesting a potential downside of 20.51%. Bank of Nova Scotia has a consensus price target of $81.00, suggesting a potential upside of 46.87%. Given Bank of Nova Scotia's stronger consensus rating and higher possible upside, analysts plainly believe Bank of Nova Scotia is more favorable than SoFi Technologies.Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score SoFi Technologies 3 Sell rating(s) 5 Hold rating(s) 8 Buy rating(s) 1 Strong Buy rating(s) 2.41Bank of Nova Scotia 0 Sell rating(s) 5 Hold rating(s) 4 Buy rating(s) 0 Strong Buy rating(s) 2.44 SummarySoFi Technologies and Bank of Nova Scotia tied by winning 8 of the 16 factors compared between the two stocks. Get SoFi Technologies News Delivered to You Automatically Sign up to receive the latest news and ratings for SOFI and its competitors with MarketBeat's FREE daily newsletter. Email Address New MarketBeat Followers Over TimeWhat are MarkeBeat Followers?This chart shows the number of new MarketBeat users adding SOFI and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period. Skip ChartMedia Sentiment Over TimeWhat is Media Sentiment?This chart shows the average media sentiment of NASDAQ and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.Skip Chart SOFI vs. The Competition Export to ExcelMetricSoFi TechnologiesFIN IndustryFinance SectorNASDAQ ExchangeMarket Cap$20.53B$7.65B$12.20B$9.04BDividend YieldN/A4.75%5.53%3.99%P/E Ratio45.2118.1320.0520.25Price / Sales7.666.2626.04177.43Price / Cash47.2322.4521.7058.10Price / Book3.112.722.285.67Net Income$498.67M$304.38M$1.00B$249.21M7 Day Performance7.89%7.36%2.25%3.28%1 Month Performance30.16%10.94%3.69%3.95%1 Year Performance186.48%25.58%541.99%20.98% SoFi Technologies Competitors List Export to ExcelCompanyMarketRankShare PriceAnalysts' Price Target1Y Price PerformanceMarket CapRevenueP/E RatioEmployee CountIndicator(s)SOFISoFi Technologies2.0693 of 5 stars$18.54+2.3%$14.73-20.5%+186.5%$20.53B$2.67B45.215,000Trending NewsBNSBank of Nova Scotia4.3305 of 5 stars$54.35+0.4%$81.00+49.0%+22.0%$67.45B$55.90B15.9488,488Positive NewsCMCanadian Imperial Bank of Commerce4.9716 of 5 stars$70.25+0.8%$109.00+55.2%+49.3%$65.49B$47.09B12.3548,552IBITiShares Bitcoin Trust ETFN/A$60.06+2.4%N/A+93.1%$63.30BN/A0.00N/ABCSBarclays4.6345 of 5 stars$18.26+3.7%N/A+60.5%$62.62B$34.23B9.2792,900Trending NewsAnalyst UpgradeGap UpLYGLloyds Banking Group4.1546 of 5 stars$4.22+2.6%N/A+40.5%$61.90B$43.81B12.0461,228Positive NewsGap UpNUNU3.1836 of 5 stars$13.44+8.9%$15.13+12.6%+6.0%$59.46B$11.52B31.248,716High Trading VolumeCRCLCircle Internet Group0.9628 of 5 stars$225.26-14.5%$205.00-9.0%N/A$58.63BN/A0.00900Trending NewsGap DownDBDeutsche Bank Aktiengesellschaft2.8432 of 5 stars$29.32+5.4%N/A+72.2%$55.38B$71.84B17.4589,753Trending NewsNWGNatWest Group4.567 of 5 stars$13.98+2.6%N/A+57.8%$54.85B$36.57B9.3862,100Gap UpBBDBanco Bradesco3.5429 of 5 stars$3.03+0.2%$2.40-20.7%+33.2%$32.14B$37.55B9.4584,022News Coverage Related Companies and Tools Related Companies Bank of Nova Scotia Alternatives Canadian Imperial Bank of Commerce Alternatives iShares Bitcoin Trust ETF Alternatives Barclays Alternatives Lloyds Banking Group Alternatives NU Alternatives Circle Internet Group Alternatives Deutsche Bank Aktiengesellschaft Alternatives NatWest Group Alternatives Banco Bradesco Alternatives Top 10 Stock Comparisons Semiconductor Stocks Artificial Intelligence Stocks Growth Stocks Magnificent Seven Stocks Pharmaceutical Stocks Ecommerce Stocks Bitcoin Stocks Meme Stocks Cryptocurrency Stocks Cybersecurity Stocks This page (NASDAQ:SOFI) was last updated on 7/6/2025 by MarketBeat.com Staff From Our PartnersWhite House to reset Social Security?Elon Musk's parting DOGE gift looks set to shock America... 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