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SoFi Technologies (SOFI) Competitors

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$18.45 +0.43 (+2.36%)
As of 12:58 PM Eastern
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SOFI vs. AFRM, AMZN, HOOD, PYPL, and UPST

Should you buy SoFi Technologies stock or one of its competitors? MarketBeat compares SoFi Technologies with other companies and stocks that may be similar based on industry, sector, market capitalization, business model, investor interest, or shared news coverage. Companies and stocks commonly compared with SoFi Technologies include Affirm (AFRM), Amazon.com (AMZN), Robinhood Markets (HOOD), PayPal (PYPL), and Upstart (UPST).

How does SoFi Technologies compare to Affirm?

Affirm (NASDAQ:AFRM) and SoFi Technologies (NASDAQ:SOFI) are both large-cap finance companies, but which is the better business? We will compare the two businesses based on the strength of their profitability, valuation, institutional ownership, dividends, risk, media sentiment, analyst recommendations and earnings.

SoFi Technologies has higher revenue and earnings than Affirm. SoFi Technologies is trading at a lower price-to-earnings ratio than Affirm, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Affirm$3.24B8.19$52.19M$1.1072.11
SoFi Technologies$3.61B6.54$481.32M$0.4838.39

Affirm has a beta of 3.71, indicating that its share price is 271% more volatile than the broader market. Comparatively, SoFi Technologies has a beta of 2.17, indicating that its share price is 117% more volatile than the broader market.

69.3% of Affirm shares are held by institutional investors. Comparatively, 38.4% of SoFi Technologies shares are held by institutional investors. 11.0% of Affirm shares are held by insiders. Comparatively, 2.5% of SoFi Technologies shares are held by insiders. Strong institutional ownership is an indication that endowments, large money managers and hedge funds believe a stock is poised for long-term growth.

In the previous week, SoFi Technologies had 74 more articles in the media than Affirm. MarketBeat recorded 87 mentions for SoFi Technologies and 13 mentions for Affirm. Affirm's average media sentiment score of 1.21 beat SoFi Technologies' score of 0.60 indicating that Affirm is being referred to more favorably in the media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Affirm
9 Very Positive mention(s)
1 Positive mention(s)
2 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive
SoFi Technologies
41 Very Positive mention(s)
9 Positive mention(s)
21 Neutral mention(s)
9 Negative mention(s)
1 Very Negative mention(s)
Positive

SoFi Technologies has a net margin of 14.78% compared to Affirm's net margin of 9.63%. Affirm's return on equity of 11.17% beat SoFi Technologies' return on equity.

Company Net Margins Return on Equity Return on Assets
Affirm9.63% 11.17% 3.14%
SoFi Technologies 14.78%6.39%1.28%

Affirm currently has a consensus target price of $92.74, indicating a potential upside of 16.93%. SoFi Technologies has a consensus target price of $22.38, indicating a potential upside of 21.47%. Given SoFi Technologies' higher probable upside, analysts clearly believe SoFi Technologies is more favorable than Affirm.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Affirm
0 Sell rating(s)
7 Hold rating(s)
21 Buy rating(s)
3 Strong Buy rating(s)
2.87
SoFi Technologies
3 Sell rating(s)
10 Hold rating(s)
7 Buy rating(s)
0 Strong Buy rating(s)
2.20

Summary

Affirm beats SoFi Technologies on 12 of the 17 factors compared between the two stocks.

How does SoFi Technologies compare to Amazon.com?

SoFi Technologies (NASDAQ:SOFI) and Amazon.com (NASDAQ:AMZN) are related large-cap companies, but which is the superior investment? We will compare the two companies based on the strength of their valuation, risk, dividends, analyst recommendations, institutional ownership, media sentiment, profitability and earnings.

In the previous week, Amazon.com had 397 more articles in the media than SoFi Technologies. MarketBeat recorded 484 mentions for Amazon.com and 87 mentions for SoFi Technologies. Amazon.com's average media sentiment score of 0.80 beat SoFi Technologies' score of 0.60 indicating that Amazon.com is being referred to more favorably in the news media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
SoFi Technologies
41 Very Positive mention(s)
9 Positive mention(s)
21 Neutral mention(s)
9 Negative mention(s)
1 Very Negative mention(s)
Positive
Amazon.com
270 Very Positive mention(s)
88 Positive mention(s)
75 Neutral mention(s)
28 Negative mention(s)
6 Very Negative mention(s)
Positive

SoFi Technologies currently has a consensus price target of $22.38, indicating a potential upside of 21.47%. Amazon.com has a consensus price target of $322.56, indicating a potential upside of 15.61%. Given SoFi Technologies' higher probable upside, equities analysts plainly believe SoFi Technologies is more favorable than Amazon.com.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
SoFi Technologies
3 Sell rating(s)
10 Hold rating(s)
7 Buy rating(s)
0 Strong Buy rating(s)
2.20
Amazon.com
0 Sell rating(s)
3 Hold rating(s)
56 Buy rating(s)
0 Strong Buy rating(s)
2.95

Amazon.com has a net margin of 17.44% compared to SoFi Technologies' net margin of 14.78%. Amazon.com's return on equity of 18.00% beat SoFi Technologies' return on equity.

Company Net Margins Return on Equity Return on Assets
SoFi Technologies14.78% 6.39% 1.28%
Amazon.com 17.44%18.00%8.97%

Amazon.com has higher revenue and earnings than SoFi Technologies. Amazon.com is trading at a lower price-to-earnings ratio than SoFi Technologies, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
SoFi Technologies$3.61B6.54$481.32M$0.4838.39
Amazon.com$716.92B4.19$77.67B$12.4322.45

38.4% of SoFi Technologies shares are held by institutional investors. Comparatively, 72.2% of Amazon.com shares are held by institutional investors. 2.5% of SoFi Technologies shares are held by insiders. Comparatively, 8.9% of Amazon.com shares are held by insiders. Strong institutional ownership is an indication that large money managers, hedge funds and endowments believe a stock will outperform the market over the long term.

SoFi Technologies has a beta of 2.17, suggesting that its share price is 117% more volatile than the broader market. Comparatively, Amazon.com has a beta of 1.45, suggesting that its share price is 45% more volatile than the broader market.

Summary

Amazon.com beats SoFi Technologies on 12 of the 16 factors compared between the two stocks.

How does SoFi Technologies compare to Robinhood Markets?

SoFi Technologies (NASDAQ:SOFI) and Robinhood Markets (NASDAQ:HOOD) are both large-cap finance companies, but which is the better investment? We will compare the two companies based on the strength of their analyst recommendations, risk, media sentiment, profitability, dividends, valuation, institutional ownership and earnings.

38.4% of SoFi Technologies shares are owned by institutional investors. Comparatively, 93.3% of Robinhood Markets shares are owned by institutional investors. 2.5% of SoFi Technologies shares are owned by company insiders. Comparatively, 13.5% of Robinhood Markets shares are owned by company insiders. Strong institutional ownership is an indication that hedge funds, endowments and large money managers believe a stock will outperform the market over the long term.

SoFi Technologies currently has a consensus target price of $22.38, suggesting a potential upside of 21.47%. Robinhood Markets has a consensus target price of $120.52, suggesting a potential upside of 29.95%. Given Robinhood Markets' stronger consensus rating and higher possible upside, analysts plainly believe Robinhood Markets is more favorable than SoFi Technologies.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
SoFi Technologies
3 Sell rating(s)
10 Hold rating(s)
7 Buy rating(s)
0 Strong Buy rating(s)
2.20
Robinhood Markets
0 Sell rating(s)
5 Hold rating(s)
21 Buy rating(s)
0 Strong Buy rating(s)
2.81

In the previous week, SoFi Technologies had 10 more articles in the media than Robinhood Markets. MarketBeat recorded 87 mentions for SoFi Technologies and 77 mentions for Robinhood Markets. SoFi Technologies' average media sentiment score of 0.60 beat Robinhood Markets' score of 0.51 indicating that SoFi Technologies is being referred to more favorably in the media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
SoFi Technologies
41 Very Positive mention(s)
9 Positive mention(s)
21 Neutral mention(s)
9 Negative mention(s)
1 Very Negative mention(s)
Positive
Robinhood Markets
25 Very Positive mention(s)
14 Positive mention(s)
22 Neutral mention(s)
9 Negative mention(s)
0 Very Negative mention(s)
Positive

Robinhood Markets has higher revenue and earnings than SoFi Technologies. SoFi Technologies is trading at a lower price-to-earnings ratio than Robinhood Markets, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
SoFi Technologies$3.61B6.54$481.32M$0.4838.39
Robinhood Markets$4.47B18.67$1.88B$2.2740.86

SoFi Technologies has a beta of 2.17, indicating that its share price is 117% more volatile than the broader market. Comparatively, Robinhood Markets has a beta of 2.35, indicating that its share price is 135% more volatile than the broader market.

Robinhood Markets has a net margin of 42.01% compared to SoFi Technologies' net margin of 14.78%. Robinhood Markets' return on equity of 22.43% beat SoFi Technologies' return on equity.

Company Net Margins Return on Equity Return on Assets
SoFi Technologies14.78% 6.39% 1.28%
Robinhood Markets 42.01%22.43%4.56%

Summary

Robinhood Markets beats SoFi Technologies on 14 of the 16 factors compared between the two stocks.

How does SoFi Technologies compare to PayPal?

SoFi Technologies (NASDAQ:SOFI) and PayPal (NASDAQ:PYPL) are both large-cap finance companies, but which is the better investment? We will compare the two companies based on the strength of their media sentiment, institutional ownership, valuation, earnings, risk, dividends, profitability and analyst recommendations.

38.4% of SoFi Technologies shares are owned by institutional investors. Comparatively, 68.3% of PayPal shares are owned by institutional investors. 2.5% of SoFi Technologies shares are owned by company insiders. Comparatively, 0.6% of PayPal shares are owned by company insiders. Strong institutional ownership is an indication that hedge funds, large money managers and endowments believe a company will outperform the market over the long term.

PayPal has higher revenue and earnings than SoFi Technologies. PayPal is trading at a lower price-to-earnings ratio than SoFi Technologies, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
SoFi Technologies$3.61B6.54$481.32M$0.4838.39
PayPal$33.17B1.50$5.23B$5.2910.99

SoFi Technologies presently has a consensus target price of $22.38, indicating a potential upside of 21.47%. PayPal has a consensus target price of $55.67, indicating a potential downside of 4.21%. Given SoFi Technologies' stronger consensus rating and higher possible upside, equities research analysts clearly believe SoFi Technologies is more favorable than PayPal.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
SoFi Technologies
3 Sell rating(s)
10 Hold rating(s)
7 Buy rating(s)
0 Strong Buy rating(s)
2.20
PayPal
4 Sell rating(s)
34 Hold rating(s)
9 Buy rating(s)
0 Strong Buy rating(s)
2.11

In the previous week, PayPal had 25 more articles in the media than SoFi Technologies. MarketBeat recorded 112 mentions for PayPal and 87 mentions for SoFi Technologies. PayPal's average media sentiment score of 0.76 beat SoFi Technologies' score of 0.60 indicating that PayPal is being referred to more favorably in the news media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
SoFi Technologies
41 Very Positive mention(s)
9 Positive mention(s)
21 Neutral mention(s)
9 Negative mention(s)
1 Very Negative mention(s)
Positive
PayPal
54 Very Positive mention(s)
16 Positive mention(s)
21 Neutral mention(s)
5 Negative mention(s)
4 Very Negative mention(s)
Positive

SoFi Technologies has a beta of 2.17, meaning that its share price is 117% more volatile than the broader market. Comparatively, PayPal has a beta of 1.29, meaning that its share price is 29% more volatile than the broader market.

SoFi Technologies has a net margin of 14.78% compared to PayPal's net margin of 14.36%. PayPal's return on equity of 24.39% beat SoFi Technologies' return on equity.

Company Net Margins Return on Equity Return on Assets
SoFi Technologies14.78% 6.39% 1.28%
PayPal 14.36%24.39%6.06%

Summary

PayPal beats SoFi Technologies on 9 of the 16 factors compared between the two stocks.

How does SoFi Technologies compare to Upstart?

SoFi Technologies (NASDAQ:SOFI) and Upstart (NASDAQ:UPST) are both finance companies, but which is the better investment? We will contrast the two businesses based on the strength of their analyst recommendations, valuation, earnings, media sentiment, profitability, dividends, risk and institutional ownership.

In the previous week, SoFi Technologies had 76 more articles in the media than Upstart. MarketBeat recorded 87 mentions for SoFi Technologies and 11 mentions for Upstart. Upstart's average media sentiment score of 0.66 beat SoFi Technologies' score of 0.60 indicating that Upstart is being referred to more favorably in the news media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
SoFi Technologies
41 Very Positive mention(s)
9 Positive mention(s)
21 Neutral mention(s)
9 Negative mention(s)
1 Very Negative mention(s)
Positive
Upstart
5 Very Positive mention(s)
2 Positive mention(s)
4 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive

SoFi Technologies has a net margin of 14.78% compared to Upstart's net margin of 4.34%. SoFi Technologies' return on equity of 6.39% beat Upstart's return on equity.

Company Net Margins Return on Equity Return on Assets
SoFi Technologies14.78% 6.39% 1.28%
Upstart 4.34%5.63%1.49%

SoFi Technologies currently has a consensus target price of $22.38, suggesting a potential upside of 21.47%. Upstart has a consensus target price of $43.93, suggesting a potential upside of 42.95%. Given Upstart's stronger consensus rating and higher probable upside, analysts clearly believe Upstart is more favorable than SoFi Technologies.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
SoFi Technologies
3 Sell rating(s)
10 Hold rating(s)
7 Buy rating(s)
0 Strong Buy rating(s)
2.20
Upstart
2 Sell rating(s)
7 Hold rating(s)
8 Buy rating(s)
0 Strong Buy rating(s)
2.35

SoFi Technologies has a beta of 2.17, suggesting that its share price is 117% more volatile than the broader market. Comparatively, Upstart has a beta of 2.29, suggesting that its share price is 129% more volatile than the broader market.

38.4% of SoFi Technologies shares are held by institutional investors. Comparatively, 63.0% of Upstart shares are held by institutional investors. 2.5% of SoFi Technologies shares are held by insiders. Comparatively, 17.3% of Upstart shares are held by insiders. Strong institutional ownership is an indication that endowments, hedge funds and large money managers believe a stock will outperform the market over the long term.

SoFi Technologies has higher revenue and earnings than Upstart. SoFi Technologies is trading at a lower price-to-earnings ratio than Upstart, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
SoFi Technologies$3.61B6.54$481.32M$0.4838.39
Upstart$1.04B2.82$53.60M$0.3880.88

Summary

Upstart beats SoFi Technologies on 9 of the 16 factors compared between the two stocks.

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New MarketBeat Followers Over Time

This chart shows the number of new MarketBeat users adding SOFI and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period.
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Media Sentiment Over Time

This chart shows the average media sentiment of NASDAQ and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.
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SOFI vs. The Competition

MetricSoFi TechnologiesConsumer Finance IndustryFinance SectorNASDAQ Exchange
Market Cap$23.63B$7.57B$14.06B$12.94B
Dividend YieldN/A12.26%5.95%10.03%
P/E Ratio38.389.7628.8325.45
Price / Sales6.5439.35458.84115.11
Price / Cash29.0711.6629.9534.82
Price / Book2.242.793.746.33
Net Income$481.32M$434.78M$1.31B$347.60M
7 Day Performance10.07%0.41%0.88%2.78%
1 Month Performance1.02%0.16%1.24%-2.36%
1 Year Performance-15.52%16.49%13.76%20.74%

SoFi Technologies Competitors List

CompanyMarketRankShare PriceAnalysts' Price Target1Y Price PerformanceMarket CapRevenueP/E RatioEmployee CountIndicator(s)
SOFI
SoFi Technologies
4.427 of 5 stars
$18.43
+2.2%
$22.38
+21.5%
-15.1%$23.63B$3.61B38.386,100
AFRM
Affirm
4.5712 of 5 stars
$72.40
-0.9%
$92.74
+28.1%
+13.9%$24.46B$3.24B65.822,206
AMZN
Amazon.com
4.7593 of 5 stars
$230.86
-0.2%
$313.43
+35.8%
+32.3%$2.49T$716.92B27.611,576,000
HOOD
Robinhood Markets
4.6027 of 5 stars
$92.76
-3.0%
$122.22
+31.8%
-9.6%$86.13B$4.47B44.812,900
PYPL
PayPal
3.2605 of 5 stars
$58.32
+4.0%
$55.01
-5.7%
-13.8%$49.46B$33.17B10.9423,800

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This page (NASDAQ:SOFI) was last updated on 8/4/2026 by MarketBeat.com Staff.
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