Which has higher valuation and earnings, AFRM or SOFI?

Affirm has higher revenue and earnings than SoFi Technologies. Affirm is trading at a lower price-to-earnings ratio than SoFi Technologies, indicating that it is currently the more affordable of the two stocks. Company Gross Revenue Price/Sales Ratio Net Income Earnings Per Share Price/Earnings Ratio Affirm $4.26B 6.39 $1.93B $5.52 14.62 SoFi Technologies $3.61B 5.65 $481.32M $0.48 32.92

Is AFRM or SOFI more profitable?

Affirm has a net margin of 45.29% compared to SoFi Technologies' net margin of 14.78%. Affirm's return on equity of 47.91% beat SoFi Technologies' return on equity. Company Net Margins Return on Equity Return on Assets Affirm 45.29% 47.91% 14.46% SoFi Technologies 14.78% 6.22% 1.22%

Does the media favor AFRM or SOFI?

In the previous week, SoFi Technologies had 17 more articles in the media than Affirm. MarketBeat recorded 27 mentions for SoFi Technologies and 10 mentions for Affirm. SoFi Technologies' average media sentiment score of 0.53 beat Affirm's score of 0.37 indicating that SoFi Technologies is being referred to more favorably in the news media. Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment Affirm 2 Very Positive mention(s) 1 Positive mention(s) 3 Neutral mention(s) 2 Negative mention(s) 0 Very Negative mention(s) Neutral SoFi Technologies 13 Very Positive mention(s) 4 Positive mention(s) 4 Neutral mention(s) 3 Negative mention(s) 2 Very Negative mention(s) Positive

Which has stronger earnings and valuation, SOFI or AMZN?

Amazon.com has higher revenue and earnings than SoFi Technologies. Amazon.com is trading at a lower price-to-earnings ratio than SoFi Technologies, indicating that it is currently the more affordable of the two stocks. Company Gross Revenue Price/Sales Ratio Net Income Earnings Per Share Price/Earnings Ratio SoFi Technologies $3.61B 5.65 $481.32M $0.48 32.92 Amazon.com $716.92B 3.95 $77.67B $12.43 21.11

Does the media refer more to SOFI or AMZN?

In the previous week, Amazon.com had 277 more articles in the media than SoFi Technologies. MarketBeat recorded 304 mentions for Amazon.com and 27 mentions for SoFi Technologies. Amazon.com's average media sentiment score of 0.88 beat SoFi Technologies' score of 0.53 indicating that Amazon.com is being referred to more favorably in the news media. Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment SoFi Technologies 13 Very Positive mention(s) 4 Positive mention(s) 4 Neutral mention(s) 3 Negative mention(s) 2 Very Negative mention(s) Positive Amazon.com 174 Very Positive mention(s) 60 Positive mention(s) 35 Neutral mention(s) 28 Negative mention(s) 4 Very Negative mention(s) Positive

Does the media favor HOOD or SOFI?

In the previous week, Robinhood Markets had 26 more articles in the media than SoFi Technologies. MarketBeat recorded 53 mentions for Robinhood Markets and 27 mentions for SoFi Technologies. SoFi Technologies' average media sentiment score of 0.53 beat Robinhood Markets' score of 0.32 indicating that SoFi Technologies is being referred to more favorably in the news media. Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment Robinhood Markets 11 Very Positive mention(s) 12 Positive mention(s) 21 Neutral mention(s) 4 Negative mention(s) 0 Very Negative mention(s) Neutral SoFi Technologies 13 Very Positive mention(s) 4 Positive mention(s) 4 Neutral mention(s) 3 Negative mention(s) 2 Very Negative mention(s) Positive

Which has better earnings and valuation, PYPL or SOFI?

PayPal has higher revenue and earnings than SoFi Technologies. PayPal is trading at a lower price-to-earnings ratio than SoFi Technologies, indicating that it is currently the more affordable of the two stocks. Company Gross Revenue Price/Sales Ratio Net Income Earnings Per Share Price/Earnings Ratio PayPal $33.17B 1.43 $5.23B $5.29 10.50 SoFi Technologies $3.61B 5.65 $481.32M $0.48 32.92

Does the media prefer PYPL or SOFI?

In the previous week, SoFi Technologies had 8 more articles in the media than PayPal. MarketBeat recorded 27 mentions for SoFi Technologies and 19 mentions for PayPal. PayPal's average media sentiment score of 0.61 beat SoFi Technologies' score of 0.53 indicating that PayPal is being referred to more favorably in the media. Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment PayPal 7 Very Positive mention(s) 2 Positive mention(s) 4 Neutral mention(s) 5 Negative mention(s) 0 Very Negative mention(s) Positive SoFi Technologies 13 Very Positive mention(s) 4 Positive mention(s) 4 Neutral mention(s) 3 Negative mention(s) 2 Very Negative mention(s) Positive

Which has preferable earnings & valuation, UPST or SOFI?

SoFi Technologies has higher revenue and earnings than Upstart. SoFi Technologies is trading at a lower price-to-earnings ratio than Upstart, indicating that it is currently the more affordable of the two stocks. Company Gross Revenue Price/Sales Ratio Net Income Earnings Per Share Price/Earnings Ratio Upstart $1.04B 2.25 $53.60M $0.49 49.18 SoFi Technologies $3.61B 5.65 $481.32M $0.48 32.92

Does the media favor UPST or SOFI?

In the previous week, SoFi Technologies had 20 more articles in the media than Upstart. MarketBeat recorded 27 mentions for SoFi Technologies and 7 mentions for Upstart. Upstart's average media sentiment score of 0.67 beat SoFi Technologies' score of 0.53 indicating that Upstart is being referred to more favorably in the media. Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment Upstart 3 Very Positive mention(s) 2 Positive mention(s) 1 Neutral mention(s) 0 Negative mention(s) 0 Very Negative mention(s) Positive SoFi Technologies 13 Very Positive mention(s) 4 Positive mention(s) 4 Neutral mention(s) 3 Negative mention(s) 2 Very Negative mention(s) Positive

SoFi Technologies (SOFI) Competitors

$15.80 +0.19 (+1.22%)

Closing price 10/9/2026 04:00 PM Eastern

Extended Trading

$15.74 -0.06 (-0.35%)

As of 10/9/2026 07:59 PM Eastern

Compare

SOFI vs. AFRM, AMZN, HOOD, PYPL, and UPST

Should you buy SoFi Technologies stock or one of its competitors? SoFi Technologies's main competitors and comparable companies include Affirm (AFRM), Amazon.com (AMZN), Robinhood Markets (HOOD), PayPal (PYPL), and Upstart (UPST). Companies are selected based on similarities in market, industry, and size.

How does SoFi Technologies compare to Affirm?

Affirm (NASDAQ:AFRM) and SoFi Technologies (NASDAQ:SOFI) are both large-cap finance companies, but which is the superior stock? We will contrast the two companies based on the strength of their analyst recommendations, risk, earnings, media sentiment, profitability, dividends, valuation and institutional ownership.

69.3% of Affirm shares are owned by institutional investors. Comparatively, 38.4% of SoFi Technologies shares are owned by institutional investors. 11.0% of Affirm shares are owned by insiders. Comparatively, 2.5% of SoFi Technologies shares are owned by insiders. Strong institutional ownership is an indication that endowments, large money managers and hedge funds believe a stock is poised for long-term growth.

Affirm has higher revenue and earnings than SoFi Technologies. Affirm is trading at a lower price-to-earnings ratio than SoFi Technologies, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Affirm	$4.26B	6.39	$1.93B	$5.52	14.62
SoFi Technologies	$3.61B	5.65	$481.32M	$0.48	32.92

Affirm presently has a consensus target price of $98.15, indicating a potential upside of 21.63%. SoFi Technologies has a consensus target price of $22.50, indicating a potential upside of 42.41%. Given SoFi Technologies' higher probable upside, analysts clearly believe SoFi Technologies is more favorable than Affirm.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Affirm	0 Sell rating(s)	8 Hold rating(s)	24 Buy rating(s)	0 Strong Buy rating(s)	2.75
SoFi Technologies	3 Sell rating(s)	11 Hold rating(s)	9 Buy rating(s)	0 Strong Buy rating(s)	2.26

Affirm has a beta of 3.82, meaning that its stock price is 282% more volatile than the broader market. Comparatively, SoFi Technologies has a beta of 2.33, meaning that its stock price is 133% more volatile than the broader market.

In the previous week, SoFi Technologies had 17 more articles in the media than Affirm. MarketBeat recorded 27 mentions for SoFi Technologies and 10 mentions for Affirm. SoFi Technologies' average media sentiment score of 0.53 beat Affirm's score of 0.37 indicating that SoFi Technologies is being referred to more favorably in the news media.

Company	Very Positive	Positive	Neutral	Negative	Very Negative	Overall Sentiment
Affirm	2 Very Positive mention(s)	1 Positive mention(s)	3 Neutral mention(s)	2 Negative mention(s)	0 Very Negative mention(s)	Neutral
SoFi Technologies	13 Very Positive mention(s)	4 Positive mention(s)	4 Neutral mention(s)	3 Negative mention(s)	2 Very Negative mention(s)	Positive

Affirm has a net margin of 45.29% compared to SoFi Technologies' net margin of 14.78%. Affirm's return on equity of 47.91% beat SoFi Technologies' return on equity.

Company	Net Margins	Return on Equity	Return on Assets
Affirm	45.29%	47.91%	14.46%
SoFi Technologies	14.78%	6.22%	1.22%

Summary

Affirm beats SoFi Technologies on 12 of the 16 factors compared between the two stocks.

How does SoFi Technologies compare to Amazon.com?

SoFi Technologies (NASDAQ:SOFI) and Amazon.com (NASDAQ:AMZN) are related large-cap companies, but which is the superior investment? We will compare the two businesses based on the strength of their risk, valuation, analyst recommendations, profitability, media sentiment, earnings, dividends and institutional ownership.

SoFi Technologies has a beta of 2.33, indicating that its share price is 133% more volatile than the broader market. Comparatively, Amazon.com has a beta of 1.45, indicating that its share price is 45% more volatile than the broader market.

Amazon.com has higher revenue and earnings than SoFi Technologies. Amazon.com is trading at a lower price-to-earnings ratio than SoFi Technologies, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
SoFi Technologies	$3.61B	5.65	$481.32M	$0.48	32.92
Amazon.com	$716.92B	3.95	$77.67B	$12.43	21.11

38.4% of SoFi Technologies shares are owned by institutional investors. Comparatively, 72.2% of Amazon.com shares are owned by institutional investors. 2.5% of SoFi Technologies shares are owned by insiders. Comparatively, 8.9% of Amazon.com shares are owned by insiders. Strong institutional ownership is an indication that endowments, hedge funds and large money managers believe a stock is poised for long-term growth.

In the previous week, Amazon.com had 277 more articles in the media than SoFi Technologies. MarketBeat recorded 304 mentions for Amazon.com and 27 mentions for SoFi Technologies. Amazon.com's average media sentiment score of 0.88 beat SoFi Technologies' score of 0.53 indicating that Amazon.com is being referred to more favorably in the news media.

Company	Very Positive	Positive	Neutral	Negative	Very Negative	Overall Sentiment
SoFi Technologies	13 Very Positive mention(s)	4 Positive mention(s)	4 Neutral mention(s)	3 Negative mention(s)	2 Very Negative mention(s)	Positive
Amazon.com	174 Very Positive mention(s)	60 Positive mention(s)	35 Neutral mention(s)	28 Negative mention(s)	4 Very Negative mention(s)	Positive

Amazon.com has a net margin of 17.44% compared to SoFi Technologies' net margin of 14.78%. Amazon.com's return on equity of 18.00% beat SoFi Technologies' return on equity.

Company	Net Margins	Return on Equity	Return on Assets
SoFi Technologies	14.78%	6.22%	1.22%
Amazon.com	17.44%	18.00%	8.97%

SoFi Technologies presently has a consensus target price of $22.50, indicating a potential upside of 42.41%. Amazon.com has a consensus target price of $322.86, indicating a potential upside of 23.03%. Given SoFi Technologies' higher possible upside, equities research analysts plainly believe SoFi Technologies is more favorable than Amazon.com.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
SoFi Technologies	3 Sell rating(s)	11 Hold rating(s)	9 Buy rating(s)	0 Strong Buy rating(s)	2.26
Amazon.com	0 Sell rating(s)	3 Hold rating(s)	56 Buy rating(s)	0 Strong Buy rating(s)	2.95

Summary

Amazon.com beats SoFi Technologies on 12 of the 16 factors compared between the two stocks.

How does SoFi Technologies compare to Robinhood Markets?

Robinhood Markets (NASDAQ:HOOD) and SoFi Technologies (NASDAQ:SOFI) are both large-cap finance companies, but which is the better investment? We will contrast the two companies based on the strength of their valuation, earnings, risk, profitability, analyst recommendations, institutional ownership, media sentiment and dividends.

93.3% of Robinhood Markets shares are owned by institutional investors. Comparatively, 38.4% of SoFi Technologies shares are owned by institutional investors. 13.5% of Robinhood Markets shares are owned by company insiders. Comparatively, 2.5% of SoFi Technologies shares are owned by company insiders. Strong institutional ownership is an indication that endowments, hedge funds and large money managers believe a stock is poised for long-term growth.

Robinhood Markets has higher revenue and earnings than SoFi Technologies. SoFi Technologies is trading at a lower price-to-earnings ratio than Robinhood Markets, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Robinhood Markets	$4.47B	21.91	$1.88B	$2.27	48.03
SoFi Technologies	$3.61B	5.65	$481.32M	$0.48	32.92

Robinhood Markets currently has a consensus target price of $129.68, suggesting a potential upside of 18.95%. SoFi Technologies has a consensus target price of $22.50, suggesting a potential upside of 42.41%. Given SoFi Technologies' higher possible upside, analysts clearly believe SoFi Technologies is more favorable than Robinhood Markets.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Robinhood Markets	1 Sell rating(s)	5 Hold rating(s)	25 Buy rating(s)	2 Strong Buy rating(s)	2.85
SoFi Technologies	3 Sell rating(s)	11 Hold rating(s)	9 Buy rating(s)	0 Strong Buy rating(s)	2.26

In the previous week, Robinhood Markets had 26 more articles in the media than SoFi Technologies. MarketBeat recorded 53 mentions for Robinhood Markets and 27 mentions for SoFi Technologies. SoFi Technologies' average media sentiment score of 0.53 beat Robinhood Markets' score of 0.32 indicating that SoFi Technologies is being referred to more favorably in the news media.

Company	Very Positive	Positive	Neutral	Negative	Very Negative	Overall Sentiment
Robinhood Markets	11 Very Positive mention(s)	12 Positive mention(s)	21 Neutral mention(s)	4 Negative mention(s)	0 Very Negative mention(s)	Neutral
SoFi Technologies	13 Very Positive mention(s)	4 Positive mention(s)	4 Neutral mention(s)	3 Negative mention(s)	2 Very Negative mention(s)	Positive

Robinhood Markets has a beta of 2.35, suggesting that its share price is 135% more volatile than the broader market. Comparatively, SoFi Technologies has a beta of 2.33, suggesting that its share price is 133% more volatile than the broader market.

Robinhood Markets has a net margin of 42.01% compared to SoFi Technologies' net margin of 14.78%. Robinhood Markets' return on equity of 22.43% beat SoFi Technologies' return on equity.

Company	Net Margins	Return on Equity	Return on Assets
Robinhood Markets	42.01%	22.43%	4.56%
SoFi Technologies	14.78%	6.22%	1.22%

Summary

Robinhood Markets beats SoFi Technologies on 15 of the 17 factors compared between the two stocks.

How does SoFi Technologies compare to PayPal?

PayPal (NASDAQ:PYPL) and SoFi Technologies (NASDAQ:SOFI) are both large-cap finance companies, but which is the better business? We will contrast the two companies based on the strength of their institutional ownership, profitability, valuation, analyst recommendations, dividends, earnings, media sentiment and risk.

In the previous week, SoFi Technologies had 8 more articles in the media than PayPal. MarketBeat recorded 27 mentions for SoFi Technologies and 19 mentions for PayPal. PayPal's average media sentiment score of 0.61 beat SoFi Technologies' score of 0.53 indicating that PayPal is being referred to more favorably in the media.

Company	Very Positive	Positive	Neutral	Negative	Very Negative	Overall Sentiment
PayPal	7 Very Positive mention(s)	2 Positive mention(s)	4 Neutral mention(s)	5 Negative mention(s)	0 Very Negative mention(s)	Positive
SoFi Technologies	13 Very Positive mention(s)	4 Positive mention(s)	4 Neutral mention(s)	3 Negative mention(s)	2 Very Negative mention(s)	Positive

PayPal has a beta of 1.27, meaning that its share price is 27% more volatile than the broader market. Comparatively, SoFi Technologies has a beta of 2.33, meaning that its share price is 133% more volatile than the broader market.

SoFi Technologies has a net margin of 14.78% compared to PayPal's net margin of 14.36%. PayPal's return on equity of 24.39% beat SoFi Technologies' return on equity.

Company	Net Margins	Return on Equity	Return on Assets
PayPal	14.36%	24.39%	6.06%
SoFi Technologies	14.78%	6.22%	1.22%

PayPal has higher revenue and earnings than SoFi Technologies. PayPal is trading at a lower price-to-earnings ratio than SoFi Technologies, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
PayPal	$33.17B	1.43	$5.23B	$5.29	10.50
SoFi Technologies	$3.61B	5.65	$481.32M	$0.48	32.92

68.3% of PayPal shares are owned by institutional investors. Comparatively, 38.4% of SoFi Technologies shares are owned by institutional investors. 0.6% of PayPal shares are owned by company insiders. Comparatively, 2.5% of SoFi Technologies shares are owned by company insiders. Strong institutional ownership is an indication that large money managers, hedge funds and endowments believe a company will outperform the market over the long term.

PayPal currently has a consensus target price of $56.28, indicating a potential upside of 1.35%. SoFi Technologies has a consensus target price of $22.50, indicating a potential upside of 42.41%. Given SoFi Technologies' stronger consensus rating and higher possible upside, analysts clearly believe SoFi Technologies is more favorable than PayPal.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
PayPal	4 Sell rating(s)	34 Hold rating(s)	9 Buy rating(s)	0 Strong Buy rating(s)	2.11
SoFi Technologies	3 Sell rating(s)	11 Hold rating(s)	9 Buy rating(s)	0 Strong Buy rating(s)	2.26

Summary

SoFi Technologies beats PayPal on 8 of the 15 factors compared between the two stocks.

How does SoFi Technologies compare to Upstart?

Upstart (NASDAQ:UPST) and SoFi Technologies (NASDAQ:SOFI) are both finance companies, but which is the better business? We will compare the two companies based on the strength of their profitability, institutional ownership, valuation, risk, analyst recommendations, media sentiment, earnings and dividends.

SoFi Technologies has a net margin of 14.78% compared to Upstart's net margin of 4.84%. Upstart's return on equity of 7.13% beat SoFi Technologies' return on equity.

Company	Net Margins	Return on Equity	Return on Assets
Upstart	4.84%	7.13%	1.82%
SoFi Technologies	14.78%	6.22%	1.22%

Upstart has a beta of 2.43, indicating that its stock price is 143% more volatile than the broader market. Comparatively, SoFi Technologies has a beta of 2.33, indicating that its stock price is 133% more volatile than the broader market.

63.0% of Upstart shares are held by institutional investors. Comparatively, 38.4% of SoFi Technologies shares are held by institutional investors. 17.3% of Upstart shares are held by company insiders. Comparatively, 2.5% of SoFi Technologies shares are held by company insiders. Strong institutional ownership is an indication that large money managers, endowments and hedge funds believe a stock will outperform the market over the long term.

In the previous week, SoFi Technologies had 20 more articles in the media than Upstart. MarketBeat recorded 27 mentions for SoFi Technologies and 7 mentions for Upstart. Upstart's average media sentiment score of 0.67 beat SoFi Technologies' score of 0.53 indicating that Upstart is being referred to more favorably in the media.

Company	Very Positive	Positive	Neutral	Negative	Very Negative	Overall Sentiment
Upstart	3 Very Positive mention(s)	2 Positive mention(s)	1 Neutral mention(s)	0 Negative mention(s)	0 Very Negative mention(s)	Positive
SoFi Technologies	13 Very Positive mention(s)	4 Positive mention(s)	4 Neutral mention(s)	3 Negative mention(s)	2 Very Negative mention(s)	Positive

Upstart presently has a consensus target price of $43.75, indicating a potential upside of 81.54%. SoFi Technologies has a consensus target price of $22.50, indicating a potential upside of 42.41%. Given Upstart's stronger consensus rating and higher probable upside, research analysts plainly believe Upstart is more favorable than SoFi Technologies.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Upstart	2 Sell rating(s)	7 Hold rating(s)	8 Buy rating(s)	0 Strong Buy rating(s)	2.35
SoFi Technologies	3 Sell rating(s)	11 Hold rating(s)	9 Buy rating(s)	0 Strong Buy rating(s)	2.26

SoFi Technologies has higher revenue and earnings than Upstart. SoFi Technologies is trading at a lower price-to-earnings ratio than Upstart, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Upstart	$1.04B	2.25	$53.60M	$0.49	49.18
SoFi Technologies	$3.61B	5.65	$481.32M	$0.48	32.92

Summary

Upstart beats SoFi Technologies on 10 of the 16 factors compared between the two stocks.

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New MarketBeat Followers Over Time

This chart shows the number of new MarketBeat users adding SOFI and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period.

Media Sentiment Over Time

This chart shows the average media sentiment of NASDAQ and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.

SOFI vs. The Competition

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Metric	SoFi Technologies	Consumer Finance Industry	Finance Sector	NASDAQ Exchange
Market Cap	$20.41B	$6.80B	$13.16B	$13.30B
Dividend Yield	N/A	12.82%	6.08%	22.58%
P/E Ratio	32.92	8.40	24.73	26.14
Price / Sales	5.65	52.03	487.17	87.88
Price / Cash	28.16	11.25	46.65	53.71
Price / Book	1.92	2.51	2.71	6.33
Net Income	$481.32M	$442.63M	$1.32B	$382.15M
7 Day Performance	0.19%	0.56%	-0.51%	-1.40%
1 Month Performance	-8.78%	-4.68%	-2.62%	-3.35%
1 Year Performance	-39.68%	1.89%	10.49%	1.49%

SoFi Technologies Competitors List

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Company	MarketRank	Share Price	Analysts' Price Target	1Y Price Performance	Market Cap	Revenue	P/E Ratio	Employee Count	Indicator(s)
SOFI SoFi Technologies	3.9591 of 5 stars	$15.80 +1.2%	$22.50 +42.4%	-39.7%	$20.41B	$3.61B	32.92	6,100	Trending News Analyst Forecast
AFRM Affirm	4.0405 of 5 stars	$74.88 +0.2%	$98.15 +31.1%	+13.4%	$25.22B	$4.26B	13.57	2,358	Analyst Forecast
AMZN Amazon.com	4.8758 of 5 stars	$256.29 +1.9%	$322.86 +26.0%	+21.3%	$2.71T	$716.92B	20.62	1,576,000	Trending News Analyst Forecast
HOOD Robinhood Markets	3.8871 of 5 stars	$112.00 -1.8%	$132.58 +18.4%	-21.5%	$102.59B	$4.47B	49.34	2,900	Trending News Analyst Forecast Insider Trade
PYPL PayPal	3.4628 of 5 stars	$54.61 +0.4%	$56.31 +3.1%	-20.6%	$46.55B	$33.17B	10.32	23,800	Analyst Forecast

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This page (NASDAQ:SOFI) was last updated on 10/11/2026 by MarketBeat.com Staff.

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SoFi Technologies (SOFI) Competitors

SOFI vs. AFRM, AMZN, HOOD, PYPL, and UPST

How does SoFi Technologies compare to Affirm?

Summary

How does SoFi Technologies compare to Amazon.com?

Summary

How does SoFi Technologies compare to Robinhood Markets?

Summary

How does SoFi Technologies compare to PayPal?

Summary

How does SoFi Technologies compare to Upstart?

Summary

New MarketBeat Followers Over Time

Media Sentiment Over Time

SOFI vs. The Competition

SoFi Technologies Competitors List

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Best-in-Class Portfolio Monitoring

Stock Ideas and Recommendations

Advanced Stock Screeners and Research Tools

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SoFi Technologies (SOFI) Competitors

SOFI vs. AFRM, AMZN, HOOD, PYPL, and UPST

How does SoFi Technologies compare to Affirm?

Do insiders & institutionals have more ownership in AFRM or SOFI?

Which has higher valuation and earnings, AFRM or SOFI?

Do analysts rate AFRM or SOFI?

Which has more risk & volatility, AFRM or SOFI?

Does the media favor AFRM or SOFI?

Is AFRM or SOFI more profitable?

Summary

How does SoFi Technologies compare to Amazon.com?

Which has more risk and volatility, SOFI or AMZN?

Which has stronger earnings and valuation, SOFI or AMZN?

Do institutionals & insiders have more ownership in SOFI or AMZN?

Does the media refer more to SOFI or AMZN?

Is SOFI or AMZN more profitable?

Do analysts rate SOFI or AMZN?

Summary

How does SoFi Technologies compare to Robinhood Markets?

Do insiders and institutionals hold more shares of HOOD or SOFI?

Which has stronger valuation & earnings, HOOD or SOFI?

Do analysts rate HOOD or SOFI?

Does the media favor HOOD or SOFI?

Which has more volatility & risk, HOOD or SOFI?

Is HOOD or SOFI more profitable?

Summary

How does SoFi Technologies compare to PayPal?

Does the media prefer PYPL or SOFI?

Which has more volatility & risk, PYPL or SOFI?

Is PYPL or SOFI more profitable?

Which has better earnings and valuation, PYPL or SOFI?

Do insiders & institutionals believe in PYPL or SOFI?

Do analysts prefer PYPL or SOFI?

Summary

How does SoFi Technologies compare to Upstart?

Is UPST or SOFI more profitable?

Which has more risk & volatility, UPST or SOFI?

Do insiders & institutionals believe in UPST or SOFI?

Does the media favor UPST or SOFI?

Do analysts prefer UPST or SOFI?

Which has preferable earnings & valuation, UPST or SOFI?

Summary

New MarketBeat Followers Over Time

Media Sentiment Over Time

SOFI vs. The Competition

SoFi Technologies Competitors List

Related Companies and Tools

MarketBeat All Access Features

Best-in-Class Portfolio Monitoring

Stock Ideas and Recommendations

Advanced Stock Screeners and Research Tools