Which has higher valuation and earnings, SOFI or AFRM?

Affirm has higher revenue and earnings than SoFi Technologies. Affirm is trading at a lower price-to-earnings ratio than SoFi Technologies, indicating that it is currently the more affordable of the two stocks. Company Gross Revenue Price/Sales Ratio Net Income Earnings Per Share Price/Earnings Ratio SoFi Technologies $3.61B 6.19 $481.32M $0.48 36.08 Affirm $4.26B 5.66 $1.93B $5.52 12.94

Is SOFI or AFRM more profitable?

Affirm has a net margin of 45.29% compared to SoFi Technologies' net margin of 14.78%. Affirm's return on equity of 47.91% beat SoFi Technologies' return on equity. Company Net Margins Return on Equity Return on Assets SoFi Technologies 14.78% 6.22% 1.22% Affirm 45.29% 47.91% 14.46%

Does the media favor SOFI or AFRM?

In the previous week, SoFi Technologies had 20 more articles in the media than Affirm. MarketBeat recorded 36 mentions for SoFi Technologies and 16 mentions for Affirm. SoFi Technologies' average media sentiment score of 1.00 beat Affirm's score of 0.59 indicating that SoFi Technologies is being referred to more favorably in the media. Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment SoFi Technologies 21 Very Positive mention(s) 4 Positive mention(s) 6 Neutral mention(s) 2 Negative mention(s) 2 Very Negative mention(s) Positive Affirm 5 Very Positive mention(s) 0 Positive mention(s) 8 Neutral mention(s) 0 Negative mention(s) 0 Very Negative mention(s) Positive

Which has stronger valuation and earnings, SOFI or AMZN?

Amazon.com has higher revenue and earnings than SoFi Technologies. Amazon.com is trading at a lower price-to-earnings ratio than SoFi Technologies, indicating that it is currently the more affordable of the two stocks. Company Gross Revenue Price/Sales Ratio Net Income Earnings Per Share Price/Earnings Ratio SoFi Technologies $3.61B 6.19 $481.32M $0.48 36.08 Amazon.com $716.92B 3.86 $77.67B $12.43 20.66

Does the media refer more to SOFI or AMZN?

In the previous week, Amazon.com had 342 more articles in the media than SoFi Technologies. MarketBeat recorded 378 mentions for Amazon.com and 36 mentions for SoFi Technologies. SoFi Technologies' average media sentiment score of 1.00 beat Amazon.com's score of 0.86 indicating that SoFi Technologies is being referred to more favorably in the media. Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment SoFi Technologies 21 Very Positive mention(s) 4 Positive mention(s) 6 Neutral mention(s) 2 Negative mention(s) 2 Very Negative mention(s) Positive Amazon.com 234 Very Positive mention(s) 53 Positive mention(s) 47 Neutral mention(s) 28 Negative mention(s) 15 Very Negative mention(s) Positive

Does the media favor HOOD or SOFI?

In the previous week, Robinhood Markets had 31 more articles in the media than SoFi Technologies. MarketBeat recorded 67 mentions for Robinhood Markets and 36 mentions for SoFi Technologies. SoFi Technologies' average media sentiment score of 1.00 beat Robinhood Markets' score of 0.58 indicating that SoFi Technologies is being referred to more favorably in the news media. Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment Robinhood Markets 26 Very Positive mention(s) 12 Positive mention(s) 19 Neutral mention(s) 5 Negative mention(s) 0 Very Negative mention(s) Positive SoFi Technologies 21 Very Positive mention(s) 4 Positive mention(s) 6 Neutral mention(s) 2 Negative mention(s) 2 Very Negative mention(s) Positive

Which has stronger earnings & valuation, SOFI or PYPL?

PayPal has higher revenue and earnings than SoFi Technologies. PayPal is trading at a lower price-to-earnings ratio than SoFi Technologies, indicating that it is currently the more affordable of the two stocks. Company Gross Revenue Price/Sales Ratio Net Income Earnings Per Share Price/Earnings Ratio SoFi Technologies $3.61B 6.19 $481.32M $0.48 36.08 PayPal $33.17B 1.39 $5.23B $5.29 10.16

Does the media refer more to SOFI or PYPL?

In the previous week, PayPal had 6 more articles in the media than SoFi Technologies. MarketBeat recorded 42 mentions for PayPal and 36 mentions for SoFi Technologies. SoFi Technologies' average media sentiment score of 1.00 beat PayPal's score of 0.58 indicating that SoFi Technologies is being referred to more favorably in the media. Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment SoFi Technologies 21 Very Positive mention(s) 4 Positive mention(s) 6 Neutral mention(s) 2 Negative mention(s) 2 Very Negative mention(s) Positive PayPal 19 Very Positive mention(s) 6 Positive mention(s) 10 Neutral mention(s) 3 Negative mention(s) 0 Very Negative mention(s) Positive

Which has preferable earnings and valuation, UPST or SOFI?

SoFi Technologies has higher revenue and earnings than Upstart. SoFi Technologies is trading at a lower price-to-earnings ratio than Upstart, indicating that it is currently the more affordable of the two stocks. Company Gross Revenue Price/Sales Ratio Net Income Earnings Per Share Price/Earnings Ratio Upstart $1.04B 2.39 $53.60M $0.49 52.22 SoFi Technologies $3.61B 6.19 $481.32M $0.48 36.08

Does the media prefer UPST or SOFI?

In the previous week, SoFi Technologies had 24 more articles in the media than Upstart. MarketBeat recorded 36 mentions for SoFi Technologies and 12 mentions for Upstart. SoFi Technologies' average media sentiment score of 1.00 beat Upstart's score of 0.84 indicating that SoFi Technologies is being referred to more favorably in the news media. Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment Upstart 4 Very Positive mention(s) 1 Positive mention(s) 3 Neutral mention(s) 1 Negative mention(s) 0 Very Negative mention(s) Positive SoFi Technologies 21 Very Positive mention(s) 4 Positive mention(s) 6 Neutral mention(s) 2 Negative mention(s) 2 Very Negative mention(s) Positive

SoFi Technologies (SOFI) Competitors

$17.32 0.00 (0.00%)

Closing price 09/11/2026 04:00 PM Eastern

Extended Trading

$17.29 -0.03 (-0.17%)

As of 09/11/2026 07:59 PM Eastern

Compare

SOFI vs. AFRM, AMZN, HOOD, PYPL, and UPST

Should you buy SoFi Technologies stock or one of its competitors? SoFi Technologies's main competitors and comparable companies include Affirm (AFRM), Amazon.com (AMZN), Robinhood Markets (HOOD), PayPal (PYPL), and Upstart (UPST). Companies are selected based on similarities in market, industry, and size.

How does SoFi Technologies compare to Affirm?

SoFi Technologies (NASDAQ:SOFI) and Affirm (NASDAQ:AFRM) are both large-cap finance companies, but which is the better investment? We will compare the two companies based on the strength of their earnings, media sentiment, profitability, valuation, institutional ownership, dividends, risk and analyst recommendations.

SoFi Technologies has a beta of 2.2, meaning that its stock price is 120% more volatile than the broader market. Comparatively, Affirm has a beta of 3.61, meaning that its stock price is 261% more volatile than the broader market.

Affirm has higher revenue and earnings than SoFi Technologies. Affirm is trading at a lower price-to-earnings ratio than SoFi Technologies, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
SoFi Technologies	$3.61B	6.19	$481.32M	$0.48	36.08
Affirm	$4.26B	5.66	$1.93B	$5.52	12.94

Affirm has a net margin of 45.29% compared to SoFi Technologies' net margin of 14.78%. Affirm's return on equity of 47.91% beat SoFi Technologies' return on equity.

Company	Net Margins	Return on Equity	Return on Assets
SoFi Technologies	14.78%	6.22%	1.22%
Affirm	45.29%	47.91%	14.46%

SoFi Technologies currently has a consensus target price of $22.53, suggesting a potential upside of 30.05%. Affirm has a consensus target price of $99.33, suggesting a potential upside of 39.04%. Given Affirm's stronger consensus rating and higher probable upside, analysts plainly believe Affirm is more favorable than SoFi Technologies.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
SoFi Technologies	3 Sell rating(s)	11 Hold rating(s)	9 Buy rating(s)	0 Strong Buy rating(s)	2.26
Affirm	0 Sell rating(s)	8 Hold rating(s)	24 Buy rating(s)	0 Strong Buy rating(s)	2.75

In the previous week, SoFi Technologies had 20 more articles in the media than Affirm. MarketBeat recorded 36 mentions for SoFi Technologies and 16 mentions for Affirm. SoFi Technologies' average media sentiment score of 1.00 beat Affirm's score of 0.59 indicating that SoFi Technologies is being referred to more favorably in the media.

Company	Very Positive	Positive	Neutral	Negative	Very Negative	Overall Sentiment
SoFi Technologies	21 Very Positive mention(s)	4 Positive mention(s)	6 Neutral mention(s)	2 Negative mention(s)	2 Very Negative mention(s)	Positive
Affirm	5 Very Positive mention(s)	0 Positive mention(s)	8 Neutral mention(s)	0 Negative mention(s)	0 Very Negative mention(s)	Positive

38.4% of SoFi Technologies shares are held by institutional investors. Comparatively, 69.3% of Affirm shares are held by institutional investors. 2.5% of SoFi Technologies shares are held by company insiders. Comparatively, 11.0% of Affirm shares are held by company insiders. Strong institutional ownership is an indication that large money managers, endowments and hedge funds believe a stock will outperform the market over the long term.

Summary

Affirm beats SoFi Technologies on 12 of the 16 factors compared between the two stocks.

How does SoFi Technologies compare to Amazon.com?

SoFi Technologies (NASDAQ:SOFI) and Amazon.com (NASDAQ:AMZN) are related large-cap companies, but which is the superior investment? We will contrast the two companies based on the strength of their media sentiment, analyst recommendations, dividends, earnings, profitability, valuation, institutional ownership and risk.

Amazon.com has a net margin of 17.44% compared to SoFi Technologies' net margin of 14.78%. Amazon.com's return on equity of 18.00% beat SoFi Technologies' return on equity.

Company	Net Margins	Return on Equity	Return on Assets
SoFi Technologies	14.78%	6.22%	1.22%
Amazon.com	17.44%	18.00%	8.97%

In the previous week, Amazon.com had 342 more articles in the media than SoFi Technologies. MarketBeat recorded 378 mentions for Amazon.com and 36 mentions for SoFi Technologies. SoFi Technologies' average media sentiment score of 1.00 beat Amazon.com's score of 0.86 indicating that SoFi Technologies is being referred to more favorably in the media.

Company	Very Positive	Positive	Neutral	Negative	Very Negative	Overall Sentiment
SoFi Technologies	21 Very Positive mention(s)	4 Positive mention(s)	6 Neutral mention(s)	2 Negative mention(s)	2 Very Negative mention(s)	Positive
Amazon.com	234 Very Positive mention(s)	53 Positive mention(s)	47 Neutral mention(s)	28 Negative mention(s)	15 Very Negative mention(s)	Positive

38.4% of SoFi Technologies shares are held by institutional investors. Comparatively, 72.2% of Amazon.com shares are held by institutional investors. 2.5% of SoFi Technologies shares are held by company insiders. Comparatively, 8.9% of Amazon.com shares are held by company insiders. Strong institutional ownership is an indication that endowments, large money managers and hedge funds believe a stock will outperform the market over the long term.

Amazon.com has higher revenue and earnings than SoFi Technologies. Amazon.com is trading at a lower price-to-earnings ratio than SoFi Technologies, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
SoFi Technologies	$3.61B	6.19	$481.32M	$0.48	36.08
Amazon.com	$716.92B	3.86	$77.67B	$12.43	20.66

SoFi Technologies has a beta of 2.2, indicating that its share price is 120% more volatile than the broader market. Comparatively, Amazon.com has a beta of 1.44, indicating that its share price is 44% more volatile than the broader market.

SoFi Technologies presently has a consensus target price of $22.53, indicating a potential upside of 30.05%. Amazon.com has a consensus target price of $323.26, indicating a potential upside of 25.89%. Given SoFi Technologies' higher probable upside, research analysts clearly believe SoFi Technologies is more favorable than Amazon.com.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
SoFi Technologies	3 Sell rating(s)	11 Hold rating(s)	9 Buy rating(s)	0 Strong Buy rating(s)	2.26
Amazon.com	0 Sell rating(s)	2 Hold rating(s)	56 Buy rating(s)	1 Strong Buy rating(s)	2.98

Summary

Amazon.com beats SoFi Technologies on 12 of the 17 factors compared between the two stocks.

How does SoFi Technologies compare to Robinhood Markets?

Robinhood Markets (NASDAQ:HOOD) and SoFi Technologies (NASDAQ:SOFI) are both large-cap finance companies, but which is the better business? We will contrast the two companies based on the strength of their institutional ownership, risk, analyst recommendations, profitability, media sentiment, dividends, earnings and valuation.

Robinhood Markets currently has a consensus price target of $129.83, indicating a potential upside of 15.34%. SoFi Technologies has a consensus price target of $22.53, indicating a potential upside of 30.05%. Given SoFi Technologies' higher possible upside, analysts clearly believe SoFi Technologies is more favorable than Robinhood Markets.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Robinhood Markets	0 Sell rating(s)	3 Hold rating(s)	23 Buy rating(s)	2 Strong Buy rating(s)	2.96
SoFi Technologies	3 Sell rating(s)	11 Hold rating(s)	9 Buy rating(s)	0 Strong Buy rating(s)	2.26

Robinhood Markets has a net margin of 42.01% compared to SoFi Technologies' net margin of 14.78%. Robinhood Markets' return on equity of 22.43% beat SoFi Technologies' return on equity.

Company	Net Margins	Return on Equity	Return on Assets
Robinhood Markets	42.01%	22.43%	4.56%
SoFi Technologies	14.78%	6.22%	1.22%

In the previous week, Robinhood Markets had 31 more articles in the media than SoFi Technologies. MarketBeat recorded 67 mentions for Robinhood Markets and 36 mentions for SoFi Technologies. SoFi Technologies' average media sentiment score of 1.00 beat Robinhood Markets' score of 0.58 indicating that SoFi Technologies is being referred to more favorably in the news media.

Company	Very Positive	Positive	Neutral	Negative	Very Negative	Overall Sentiment
Robinhood Markets	26 Very Positive mention(s)	12 Positive mention(s)	19 Neutral mention(s)	5 Negative mention(s)	0 Very Negative mention(s)	Positive
SoFi Technologies	21 Very Positive mention(s)	4 Positive mention(s)	6 Neutral mention(s)	2 Negative mention(s)	2 Very Negative mention(s)	Positive

Robinhood Markets has higher revenue and earnings than SoFi Technologies. SoFi Technologies is trading at a lower price-to-earnings ratio than Robinhood Markets, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Robinhood Markets	$4.47B	22.63	$1.88B	$2.27	49.59
SoFi Technologies	$3.61B	6.19	$481.32M	$0.48	36.08

Robinhood Markets has a beta of 2.34, meaning that its share price is 134% more volatile than the broader market. Comparatively, SoFi Technologies has a beta of 2.2, meaning that its share price is 120% more volatile than the broader market.

93.3% of Robinhood Markets shares are owned by institutional investors. Comparatively, 38.4% of SoFi Technologies shares are owned by institutional investors. 13.5% of Robinhood Markets shares are owned by insiders. Comparatively, 2.5% of SoFi Technologies shares are owned by insiders. Strong institutional ownership is an indication that hedge funds, endowments and large money managers believe a company is poised for long-term growth.

Summary

Robinhood Markets beats SoFi Technologies on 15 of the 17 factors compared between the two stocks.

How does SoFi Technologies compare to PayPal?

SoFi Technologies (NASDAQ:SOFI) and PayPal (NASDAQ:PYPL) are both large-cap finance companies, but which is the better investment? We will compare the two businesses based on the strength of their dividends, risk, earnings, profitability, institutional ownership, valuation, media sentiment and analyst recommendations.

SoFi Technologies has a net margin of 14.78% compared to PayPal's net margin of 14.36%. PayPal's return on equity of 24.39% beat SoFi Technologies' return on equity.

Company	Net Margins	Return on Equity	Return on Assets
SoFi Technologies	14.78%	6.22%	1.22%
PayPal	14.36%	24.39%	6.06%

SoFi Technologies currently has a consensus price target of $22.53, suggesting a potential upside of 30.05%. PayPal has a consensus price target of $56.03, suggesting a potential upside of 4.30%. Given SoFi Technologies' stronger consensus rating and higher probable upside, equities research analysts clearly believe SoFi Technologies is more favorable than PayPal.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
SoFi Technologies	3 Sell rating(s)	11 Hold rating(s)	9 Buy rating(s)	0 Strong Buy rating(s)	2.26
PayPal	4 Sell rating(s)	34 Hold rating(s)	9 Buy rating(s)	0 Strong Buy rating(s)	2.11

38.4% of SoFi Technologies shares are owned by institutional investors. Comparatively, 68.3% of PayPal shares are owned by institutional investors. 2.5% of SoFi Technologies shares are owned by insiders. Comparatively, 0.6% of PayPal shares are owned by insiders. Strong institutional ownership is an indication that large money managers, endowments and hedge funds believe a stock is poised for long-term growth.

PayPal has higher revenue and earnings than SoFi Technologies. PayPal is trading at a lower price-to-earnings ratio than SoFi Technologies, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
SoFi Technologies	$3.61B	6.19	$481.32M	$0.48	36.08
PayPal	$33.17B	1.39	$5.23B	$5.29	10.16

In the previous week, PayPal had 6 more articles in the media than SoFi Technologies. MarketBeat recorded 42 mentions for PayPal and 36 mentions for SoFi Technologies. SoFi Technologies' average media sentiment score of 1.00 beat PayPal's score of 0.58 indicating that SoFi Technologies is being referred to more favorably in the media.

Company	Very Positive	Positive	Neutral	Negative	Very Negative	Overall Sentiment
SoFi Technologies	21 Very Positive mention(s)	4 Positive mention(s)	6 Neutral mention(s)	2 Negative mention(s)	2 Very Negative mention(s)	Positive
PayPal	19 Very Positive mention(s)	6 Positive mention(s)	10 Neutral mention(s)	3 Negative mention(s)	0 Very Negative mention(s)	Positive

SoFi Technologies has a beta of 2.2, suggesting that its stock price is 120% more volatile than the broader market. Comparatively, PayPal has a beta of 1.28, suggesting that its stock price is 28% more volatile than the broader market.

Summary

SoFi Technologies beats PayPal on 8 of the 15 factors compared between the two stocks.

How does SoFi Technologies compare to Upstart?

Upstart (NASDAQ:UPST) and SoFi Technologies (NASDAQ:SOFI) are both finance companies, but which is the superior business? We will compare the two businesses based on the strength of their dividends, media sentiment, valuation, risk, profitability, analyst recommendations, earnings and institutional ownership.

In the previous week, SoFi Technologies had 24 more articles in the media than Upstart. MarketBeat recorded 36 mentions for SoFi Technologies and 12 mentions for Upstart. SoFi Technologies' average media sentiment score of 1.00 beat Upstart's score of 0.84 indicating that SoFi Technologies is being referred to more favorably in the news media.

Company	Very Positive	Positive	Neutral	Negative	Very Negative	Overall Sentiment
Upstart	4 Very Positive mention(s)	1 Positive mention(s)	3 Neutral mention(s)	1 Negative mention(s)	0 Very Negative mention(s)	Positive
SoFi Technologies	21 Very Positive mention(s)	4 Positive mention(s)	6 Neutral mention(s)	2 Negative mention(s)	2 Very Negative mention(s)	Positive

Upstart has a beta of 2.16, suggesting that its stock price is 116% more volatile than the broader market. Comparatively, SoFi Technologies has a beta of 2.2, suggesting that its stock price is 120% more volatile than the broader market.

SoFi Technologies has higher revenue and earnings than Upstart. SoFi Technologies is trading at a lower price-to-earnings ratio than Upstart, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Upstart	$1.04B	2.39	$53.60M	$0.49	52.22
SoFi Technologies	$3.61B	6.19	$481.32M	$0.48	36.08

Upstart currently has a consensus price target of $43.75, indicating a potential upside of 70.97%. SoFi Technologies has a consensus price target of $22.53, indicating a potential upside of 30.05%. Given Upstart's stronger consensus rating and higher probable upside, analysts plainly believe Upstart is more favorable than SoFi Technologies.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Upstart	2 Sell rating(s)	7 Hold rating(s)	8 Buy rating(s)	0 Strong Buy rating(s)	2.35
SoFi Technologies	3 Sell rating(s)	11 Hold rating(s)	9 Buy rating(s)	0 Strong Buy rating(s)	2.26

SoFi Technologies has a net margin of 14.78% compared to Upstart's net margin of 4.84%. Upstart's return on equity of 7.13% beat SoFi Technologies' return on equity.

Company	Net Margins	Return on Equity	Return on Assets
Upstart	4.84%	7.13%	1.82%
SoFi Technologies	14.78%	6.22%	1.22%

63.0% of Upstart shares are owned by institutional investors. Comparatively, 38.4% of SoFi Technologies shares are owned by institutional investors. 17.3% of Upstart shares are owned by insiders. Comparatively, 2.5% of SoFi Technologies shares are owned by insiders. Strong institutional ownership is an indication that hedge funds, endowments and large money managers believe a company is poised for long-term growth.

Summary

Upstart and SoFi Technologies tied by winning 8 of the 16 factors compared between the two stocks.

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New MarketBeat Followers Over Time

This chart shows the number of new MarketBeat users adding SOFI and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period.

Media Sentiment Over Time

This chart shows the average media sentiment of NASDAQ and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.

SOFI vs. The Competition

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Metric	SoFi Technologies	Consumer Finance Industry	Finance Sector	NASDAQ Exchange
Market Cap	$22.37B	$7.22B	$13.80B	$12.85B
Dividend Yield	N/A	12.63%	5.95%	11.71%
P/E Ratio	36.08	9.00	25.68	25.33
Price / Sales	6.19	68.50	510.21	90.72
Price / Cash	30.87	11.57	30.30	34.96
Price / Book	2.10	2.59	2.74	6.21
Net Income	$481.32M	$442.63M	$1.32B	$358.54M
7 Day Performance	-4.94%	-2.07%	-1.14%	-2.35%
1 Month Performance	-5.30%	-4.16%	-0.24%	-3.37%
1 Year Performance	-34.76%	7.74%	8.39%	8.81%

SoFi Technologies Competitors List

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Company	MarketRank	Share Price	Analysts' Price Target	1Y Price Performance	Market Cap	Revenue	P/E Ratio	Employee Count	Indicator(s)
SOFI SoFi Technologies	4.0713 of 5 stars	$17.32 flat	$22.53 +30.1%	-34.8%	$22.37B	$3.61B	36.08	6,100	Positive News
AFRM Affirm	4.6797 of 5 stars	$72.08 -0.4%	$99.33 +37.8%	-14.0%	$24.41B	$4.26B	13.06	2,358
AMZN Amazon.com	4.9344 of 5 stars	$256.97 -0.6%	$323.26 +25.8%	+12.5%	$2.79T	$775.68B	20.67	1,576,000	Trending News
HOOD Robinhood Markets	3.8758 of 5 stars	$117.34 -3.9%	$129.00 +9.9%	-2.1%	$109.79B	$4.93B	51.69	2,900	Trending News Analyst Forecast
PYPL PayPal	3.808 of 5 stars	$53.18 -3.2%	$56.03 +5.4%	-19.7%	$47.02B	$33.17B	10.05	23,800	Trending News Insider Trade

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This page (NASDAQ:SOFI) was last updated on 9/14/2026 by MarketBeat.com Staff.

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SoFi Technologies (SOFI) Competitors

SOFI vs. AFRM, AMZN, HOOD, PYPL, and UPST

How does SoFi Technologies compare to Affirm?

Summary

How does SoFi Technologies compare to Amazon.com?

Summary

How does SoFi Technologies compare to Robinhood Markets?

Summary

How does SoFi Technologies compare to PayPal?

Summary

How does SoFi Technologies compare to Upstart?

Summary

New MarketBeat Followers Over Time

Media Sentiment Over Time

SOFI vs. The Competition

SoFi Technologies Competitors List

Related Companies and Tools

Best-in-Class Portfolio Monitoring

Stock Ideas and Recommendations

Advanced Stock Screeners and Research Tools

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SoFi Technologies (SOFI) Competitors

SOFI vs. AFRM, AMZN, HOOD, PYPL, and UPST

How does SoFi Technologies compare to Affirm?

Which has more volatility and risk, SOFI or AFRM?

Which has higher valuation and earnings, SOFI or AFRM?

Is SOFI or AFRM more profitable?

Do analysts prefer SOFI or AFRM?

Does the media favor SOFI or AFRM?

Do insiders & institutionals have more ownership in SOFI or AFRM?

Summary

How does SoFi Technologies compare to Amazon.com?

Is SOFI or AMZN more profitable?

Does the media refer more to SOFI or AMZN?

Do insiders & institutionals have more ownership in SOFI or AMZN?

Which has stronger valuation and earnings, SOFI or AMZN?

Which has more risk & volatility, SOFI or AMZN?

Do analysts prefer SOFI or AMZN?

Summary

How does SoFi Technologies compare to Robinhood Markets?

Do analysts prefer HOOD or SOFI?

Is HOOD or SOFI more profitable?

Does the media favor HOOD or SOFI?

Which has better earnings & valuation, HOOD or SOFI?

Which has more volatility and risk, HOOD or SOFI?

Do institutionals & insiders believe in HOOD or SOFI?

Summary

How does SoFi Technologies compare to PayPal?

Is SOFI or PYPL more profitable?

Do analysts recommend SOFI or PYPL?

Do institutionals & insiders hold more shares of SOFI or PYPL?

Which has stronger earnings & valuation, SOFI or PYPL?

Does the media refer more to SOFI or PYPL?

Which has more risk & volatility, SOFI or PYPL?

Summary

How does SoFi Technologies compare to Upstart?

Does the media prefer UPST or SOFI?

Which has more risk & volatility, UPST or SOFI?

Which has preferable earnings and valuation, UPST or SOFI?

Do analysts rate UPST or SOFI?

Is UPST or SOFI more profitable?

Do institutionals and insiders have more ownership in UPST or SOFI?

Summary

New MarketBeat Followers Over Time

Media Sentiment Over Time

SOFI vs. The Competition

SoFi Technologies Competitors List

Related Companies and Tools

MarketBeat All Access Features

Best-in-Class Portfolio Monitoring

Stock Ideas and Recommendations

Advanced Stock Screeners and Research Tools