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NU (NU) Competitors

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$16.12 +0.74 (+4.79%)
Closing price 10/9/2026 03:59 PM Eastern
Extended Trading
$16.07 -0.05 (-0.29%)
As of 10/9/2026 08:00 PM Eastern
Extended trading is trading that happens on electronic markets outside of regular trading hours. This is a fair market value extended hours price provided by Massive. Learn more.

NU vs. SOFI, BRK.A, BRK.B, MUFG, and RY

Should you buy NU stock or one of its competitors? NU's main competitors and comparable companies include SoFi Technologies (SOFI), Berkshire Hathaway (BRK.A), Berkshire Hathaway (BRK.B), Mitsubishi UFJ Financial Group (MUFG), and Royal Bank Of Canada (RY). Companies are selected based on similarities in market, industry, and size. These companies are all part of the "finance" sector.

How does NU compare to SoFi Technologies?

NU (NYSE:NU) and SoFi Technologies (NASDAQ:SOFI) are both large-cap finance companies, but which is the better business? We will compare the two companies based on the strength of their valuation, media sentiment, dividends, analyst recommendations, risk, earnings, profitability and institutional ownership.

NU has a beta of 0.95, indicating that its stock price is 5% less volatile than the broader market. Comparatively, SoFi Technologies has a beta of 2.33, indicating that its stock price is 133% more volatile than the broader market.

In the previous week, SoFi Technologies had 11 more articles in the media than NU. MarketBeat recorded 27 mentions for SoFi Technologies and 16 mentions for NU. NU's average media sentiment score of 0.75 beat SoFi Technologies' score of 0.53 indicating that NU is being referred to more favorably in the media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
NU
9 Very Positive mention(s)
0 Positive mention(s)
5 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive
SoFi Technologies
13 Very Positive mention(s)
4 Positive mention(s)
4 Neutral mention(s)
3 Negative mention(s)
2 Very Negative mention(s)
Positive

NU currently has a consensus target price of $17.94, indicating a potential upside of 11.30%. SoFi Technologies has a consensus target price of $22.50, indicating a potential upside of 42.41%. Given SoFi Technologies' higher probable upside, analysts plainly believe SoFi Technologies is more favorable than NU.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
NU
1 Sell rating(s)
5 Hold rating(s)
9 Buy rating(s)
0 Strong Buy rating(s)
2.53
SoFi Technologies
3 Sell rating(s)
11 Hold rating(s)
9 Buy rating(s)
0 Strong Buy rating(s)
2.26

84.0% of NU shares are owned by institutional investors. Comparatively, 38.4% of SoFi Technologies shares are owned by institutional investors. 1.2% of NU shares are owned by company insiders. Comparatively, 2.5% of SoFi Technologies shares are owned by company insiders. Strong institutional ownership is an indication that large money managers, hedge funds and endowments believe a stock is poised for long-term growth.

NU has higher revenue and earnings than SoFi Technologies. NU is trading at a lower price-to-earnings ratio than SoFi Technologies, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
NU$15.77B4.96$2.87B$0.7421.78
SoFi Technologies$3.61B5.65$481.32M$0.4832.92

NU has a net margin of 18.65% compared to SoFi Technologies' net margin of 14.78%. NU's return on equity of 31.59% beat SoFi Technologies' return on equity.

Company Net Margins Return on Equity Return on Assets
NU18.65% 31.59% 4.97%
SoFi Technologies 14.78%6.22%1.22%

Summary

NU beats SoFi Technologies on 9 of the 15 factors compared between the two stocks.

How does NU compare to Berkshire Hathaway?

NU (NYSE:NU) and Berkshire Hathaway (NYSE:BRK.A) are both large-cap finance companies, but which is the superior investment? We will contrast the two companies based on the strength of their analyst recommendations, risk, valuation, earnings, profitability, media sentiment, institutional ownership and dividends.

Berkshire Hathaway has a net margin of 22.30% compared to NU's net margin of 18.65%. NU's return on equity of 31.59% beat Berkshire Hathaway's return on equity.

Company Net Margins Return on Equity Return on Assets
NU18.65% 31.59% 4.97%
Berkshire Hathaway 22.30%6.62%3.87%

NU presently has a consensus price target of $17.94, indicating a potential upside of 11.30%. Berkshire Hathaway has a consensus price target of $787,337.00, indicating a potential upside of 1.74%. Given NU's stronger consensus rating and higher probable upside, equities research analysts plainly believe NU is more favorable than Berkshire Hathaway.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
NU
1 Sell rating(s)
5 Hold rating(s)
9 Buy rating(s)
0 Strong Buy rating(s)
2.53
Berkshire Hathaway
1 Sell rating(s)
1 Hold rating(s)
1 Buy rating(s)
0 Strong Buy rating(s)
2.00

In the previous week, NU had 4 more articles in the media than Berkshire Hathaway. MarketBeat recorded 16 mentions for NU and 12 mentions for Berkshire Hathaway. NU's average media sentiment score of 0.75 beat Berkshire Hathaway's score of 0.21 indicating that NU is being referred to more favorably in the media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
NU
9 Very Positive mention(s)
0 Positive mention(s)
5 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive
Berkshire Hathaway
5 Very Positive mention(s)
1 Positive mention(s)
4 Neutral mention(s)
2 Negative mention(s)
0 Very Negative mention(s)
Neutral

Berkshire Hathaway has higher revenue and earnings than NU. Berkshire Hathaway is trading at a lower price-to-earnings ratio than NU, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
NU$15.77B4.96$2.87B$0.7421.78
Berkshire Hathaway$371.44B2.98$66.97B$59.66 thousand12.97

84.0% of NU shares are owned by institutional investors. Comparatively, 23.0% of Berkshire Hathaway shares are owned by institutional investors. 1.2% of NU shares are owned by insiders. Comparatively, 0.3% of Berkshire Hathaway shares are owned by insiders. Strong institutional ownership is an indication that hedge funds, endowments and large money managers believe a company is poised for long-term growth.

NU has a beta of 0.95, suggesting that its share price is 5% less volatile than the broader market. Comparatively, Berkshire Hathaway has a beta of 0.6, suggesting that its share price is 40% less volatile than the broader market.

Summary

NU beats Berkshire Hathaway on 12 of the 16 factors compared between the two stocks.

How does NU compare to Berkshire Hathaway?

NU (NYSE:NU) and Berkshire Hathaway (NYSE:BRK.B) are both large-cap finance companies, but which is the better investment? We will compare the two businesses based on the strength of their media sentiment, profitability, risk, dividends, institutional ownership, earnings, valuation and analyst recommendations.

84.0% of NU shares are held by institutional investors. Comparatively, 39.3% of Berkshire Hathaway shares are held by institutional investors. 1.2% of NU shares are held by insiders. Comparatively, 6.1% of Berkshire Hathaway shares are held by insiders. Strong institutional ownership is an indication that large money managers, endowments and hedge funds believe a stock will outperform the market over the long term.

Berkshire Hathaway has a net margin of 22.30% compared to NU's net margin of 18.65%. NU's return on equity of 31.59% beat Berkshire Hathaway's return on equity.

Company Net Margins Return on Equity Return on Assets
NU18.65% 31.59% 4.97%
Berkshire Hathaway 22.30%6.62%3.87%

Berkshire Hathaway has higher revenue and earnings than NU. Berkshire Hathaway is trading at a lower price-to-earnings ratio than NU, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
NU$15.77B4.96$2.87B$0.7421.78
Berkshire Hathaway$371.44B2.97$66.97B$39.7712.96

NU presently has a consensus price target of $17.94, suggesting a potential upside of 11.30%. Berkshire Hathaway has a consensus price target of $542.50, suggesting a potential upside of 5.25%. Given NU's stronger consensus rating and higher probable upside, research analysts clearly believe NU is more favorable than Berkshire Hathaway.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
NU
1 Sell rating(s)
5 Hold rating(s)
9 Buy rating(s)
0 Strong Buy rating(s)
2.53
Berkshire Hathaway
0 Sell rating(s)
2 Hold rating(s)
1 Buy rating(s)
0 Strong Buy rating(s)
2.33

NU has a beta of 0.95, suggesting that its share price is 5% less volatile than the broader market. Comparatively, Berkshire Hathaway has a beta of 0.6, suggesting that its share price is 40% less volatile than the broader market.

In the previous week, NU had 4 more articles in the media than Berkshire Hathaway. MarketBeat recorded 16 mentions for NU and 12 mentions for Berkshire Hathaway. NU's average media sentiment score of 0.75 beat Berkshire Hathaway's score of 0.22 indicating that NU is being referred to more favorably in the media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
NU
9 Very Positive mention(s)
0 Positive mention(s)
5 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive
Berkshire Hathaway
5 Very Positive mention(s)
1 Positive mention(s)
3 Neutral mention(s)
3 Negative mention(s)
0 Very Negative mention(s)
Neutral

Summary

NU beats Berkshire Hathaway on 11 of the 16 factors compared between the two stocks.

How does NU compare to Mitsubishi UFJ Financial Group?

Mitsubishi UFJ Financial Group (NYSE:MUFG) and NU (NYSE:NU) are both large-cap finance companies, but which is the better stock? We will contrast the two companies based on the strength of their earnings, institutional ownership, valuation, risk, dividends, profitability, media sentiment and analyst recommendations.

In the previous week, NU had 12 more articles in the media than Mitsubishi UFJ Financial Group. MarketBeat recorded 16 mentions for NU and 4 mentions for Mitsubishi UFJ Financial Group. NU's average media sentiment score of 0.75 beat Mitsubishi UFJ Financial Group's score of 0.37 indicating that NU is being referred to more favorably in the news media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Mitsubishi UFJ Financial Group
1 Very Positive mention(s)
0 Positive mention(s)
2 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Neutral
NU
9 Very Positive mention(s)
0 Positive mention(s)
5 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive

Mitsubishi UFJ Financial Group has a beta of 0.44, indicating that its share price is 56% less volatile than the broader market. Comparatively, NU has a beta of 0.95, indicating that its share price is 5% less volatile than the broader market.

NU has a consensus price target of $17.94, suggesting a potential upside of 11.30%. Given NU's higher possible upside, analysts plainly believe NU is more favorable than Mitsubishi UFJ Financial Group.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Mitsubishi UFJ Financial Group
0 Sell rating(s)
0 Hold rating(s)
3 Buy rating(s)
2 Strong Buy rating(s)
3.40
NU
1 Sell rating(s)
5 Hold rating(s)
9 Buy rating(s)
0 Strong Buy rating(s)
2.53

NU has a net margin of 18.65% compared to Mitsubishi UFJ Financial Group's net margin of 17.63%. NU's return on equity of 31.59% beat Mitsubishi UFJ Financial Group's return on equity.

Company Net Margins Return on Equity Return on Assets
Mitsubishi UFJ Financial Group17.63% 12.30% 0.66%
NU 18.65%31.59%4.97%

13.6% of Mitsubishi UFJ Financial Group shares are owned by institutional investors. Comparatively, 84.0% of NU shares are owned by institutional investors. 0.0% of Mitsubishi UFJ Financial Group shares are owned by company insiders. Comparatively, 1.2% of NU shares are owned by company insiders. Strong institutional ownership is an indication that endowments, large money managers and hedge funds believe a company will outperform the market over the long term.

Mitsubishi UFJ Financial Group has higher revenue and earnings than NU. Mitsubishi UFJ Financial Group is trading at a lower price-to-earnings ratio than NU, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Mitsubishi UFJ Financial Group$97.13B2.73$11.41B$1.5314.62
NU$15.77B4.96$2.87B$0.7421.78

Summary

NU beats Mitsubishi UFJ Financial Group on 12 of the 17 factors compared between the two stocks.

How does NU compare to Royal Bank Of Canada?

Royal Bank Of Canada (NYSE:RY) and NU (NYSE:NU) are both large-cap finance companies, but which is the superior business? We will contrast the two companies based on the strength of their dividends, institutional ownership, media sentiment, valuation, earnings, analyst recommendations, risk and profitability.

Royal Bank Of Canada has a beta of 0.8, suggesting that its share price is 20% less volatile than the broader market. Comparatively, NU has a beta of 0.95, suggesting that its share price is 5% less volatile than the broader market.

Royal Bank Of Canada presently has a consensus target price of $225.00, suggesting a potential upside of 17.22%. NU has a consensus target price of $17.94, suggesting a potential upside of 11.30%. Given Royal Bank Of Canada's stronger consensus rating and higher probable upside, equities analysts clearly believe Royal Bank Of Canada is more favorable than NU.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Royal Bank Of Canada
0 Sell rating(s)
5 Hold rating(s)
7 Buy rating(s)
1 Strong Buy rating(s)
2.69
NU
1 Sell rating(s)
5 Hold rating(s)
9 Buy rating(s)
0 Strong Buy rating(s)
2.53

45.3% of Royal Bank Of Canada shares are held by institutional investors. Comparatively, 84.0% of NU shares are held by institutional investors. 1.2% of NU shares are held by insiders. Strong institutional ownership is an indication that endowments, large money managers and hedge funds believe a company will outperform the market over the long term.

NU has a net margin of 18.65% compared to Royal Bank Of Canada's net margin of 16.17%. NU's return on equity of 31.59% beat Royal Bank Of Canada's return on equity.

Company Net Margins Return on Equity Return on Assets
Royal Bank Of Canada16.17% 17.79% 0.97%
NU 18.65%31.59%4.97%

In the previous week, NU had 8 more articles in the media than Royal Bank Of Canada. MarketBeat recorded 16 mentions for NU and 8 mentions for Royal Bank Of Canada. NU's average media sentiment score of 0.75 beat Royal Bank Of Canada's score of 0.48 indicating that NU is being referred to more favorably in the news media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Royal Bank Of Canada
3 Very Positive mention(s)
1 Positive mention(s)
2 Neutral mention(s)
1 Negative mention(s)
0 Very Negative mention(s)
Neutral
NU
9 Very Positive mention(s)
0 Positive mention(s)
5 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive

Royal Bank Of Canada has higher revenue and earnings than NU. Royal Bank Of Canada is trading at a lower price-to-earnings ratio than NU, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Royal Bank Of Canada$98.11B2.71$14.54B$11.4316.79
NU$15.77B4.96$2.87B$0.7421.78

Summary

NU beats Royal Bank Of Canada on 11 of the 17 factors compared between the two stocks.

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New MarketBeat Followers Over Time

This chart shows the number of new MarketBeat users adding NU and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period.
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Media Sentiment Over Time

This chart shows the average media sentiment of NYSE and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.
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NU vs. The Competition

MetricNUBanks IndustryFinance SectorNYSE Exchange
Market Cap$78.27B$21.61B$13.16B$23.07B
Dividend YieldN/A3.16%6.08%3.72%
P/E Ratio21.7825.6224.7328.58
Price / Sales4.968.80487.1720.72
Price / Cash24.6914.6346.6538.93
Price / Book6.921.322.714.72
Net Income$2.87B$2.60B$1.32B$1.07B
7 Day Performance20.04%-1.17%-0.51%0.35%
1 Month Performance10.41%-3.47%-2.62%-3.40%
1 Year Performance8.02%21.86%10.49%9.40%

NU Competitors List

CompanyMarketRankShare PriceAnalysts' Price Target1Y Price PerformanceMarket CapRevenueP/E RatioEmployee CountIndicator(s)
NU
NU
4.5757 of 5 stars
$16.12
+4.8%
$17.94
+11.3%
+8.0%$78.27B$15.77B21.7810,027
SOFI
SoFi Technologies
3.9591 of 5 stars
$15.92
+1.0%
$22.53
+41.5%
-39.7%$20.56B$3.61B33.176,100
BRK.A
Berkshire Hathaway
1.1081 of 5 stars
$757,905.72
+0.4%
$787,337.00
+3.9%
+5.4%$1.08T$371.44B12.70387,800
BRK.B
Berkshire Hathaway
1.9678 of 5 stars
$504.67
+0.4%
$542.50
+7.5%
+5.2%$1.08T$371.44B12.69387,800
MUFG
Mitsubishi UFJ Financial Group
3.5529 of 5 stars
$22.97
+0.6%
N/A+52.9%$272.57B$97.13B15.01156,000

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This page (NYSE:NU) was last updated on 10/11/2026 by MarketBeat.com Staff.
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