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NU (NU) Competitors

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$13.35 +0.22 (+1.71%)
Closing price 06/30/2026 03:59 PM Eastern
Extended Trading
$13.32 -0.03 (-0.22%)
As of 06/30/2026 07:58 PM Eastern
Extended trading is trading that happens on electronic markets outside of regular trading hours. This is a fair market value extended hours price provided by Massive. Learn more.

NU vs. SOFI, BRK.A, BRK.B, PAGS, and C

Should you buy NU stock or one of its competitors? MarketBeat compares NU with other companies and stocks that may be similar based on industry, sector, market capitalization, business model, investor interest, or shared news coverage. Companies and stocks commonly compared with NU include SoFi Technologies (SOFI), Berkshire Hathaway (BRK.A), Berkshire Hathaway (BRK.B), PagSeguro Digital (PAGS), and Citigroup (C).

How does NU compare to SoFi Technologies?

NU (NYSE:NU) and SoFi Technologies (NASDAQ:SOFI) are both large-cap finance companies, but which is the superior investment? We will compare the two businesses based on the strength of their media sentiment, institutional ownership, earnings, dividends, profitability, risk, valuation and analyst recommendations.

In the previous week, SoFi Technologies had 37 more articles in the media than NU. MarketBeat recorded 47 mentions for SoFi Technologies and 10 mentions for NU. NU's average media sentiment score of 1.13 beat SoFi Technologies' score of 0.92 indicating that NU is being referred to more favorably in the media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
NU
7 Very Positive mention(s)
1 Positive mention(s)
1 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive
SoFi Technologies
30 Very Positive mention(s)
5 Positive mention(s)
9 Neutral mention(s)
2 Negative mention(s)
0 Very Negative mention(s)
Positive

NU has a beta of 0.95, meaning that its stock price is 5% less volatile than the broader market. Comparatively, SoFi Technologies has a beta of 2.14, meaning that its stock price is 114% more volatile than the broader market.

NU has a net margin of 18.20% compared to SoFi Technologies' net margin of 14.65%. NU's return on equity of 30.91% beat SoFi Technologies' return on equity.

Company Net Margins Return on Equity Return on Assets
NU18.20% 30.91% 4.80%
SoFi Technologies 14.65%6.25%1.21%

NU presently has a consensus target price of $17.08, indicating a potential upside of 27.86%. SoFi Technologies has a consensus target price of $22.56, indicating a potential upside of 25.80%. Given NU's stronger consensus rating and higher probable upside, equities analysts clearly believe NU is more favorable than SoFi Technologies.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
NU
1 Sell rating(s)
4 Hold rating(s)
10 Buy rating(s)
0 Strong Buy rating(s)
2.60
SoFi Technologies
3 Sell rating(s)
11 Hold rating(s)
7 Buy rating(s)
0 Strong Buy rating(s)
2.19

NU has higher revenue and earnings than SoFi Technologies. NU is trading at a lower price-to-earnings ratio than SoFi Technologies, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
NU$15.77B4.11$2.87B$0.6520.54
SoFi Technologies$3.61B6.37$481.32M$0.4440.75

84.0% of NU shares are owned by institutional investors. Comparatively, 38.4% of SoFi Technologies shares are owned by institutional investors. 2.5% of SoFi Technologies shares are owned by company insiders. Strong institutional ownership is an indication that hedge funds, large money managers and endowments believe a stock will outperform the market over the long term.

Summary

NU beats SoFi Technologies on 11 of the 16 factors compared between the two stocks.

How does NU compare to Berkshire Hathaway?

Berkshire Hathaway (NYSE:BRK.A) and NU (NYSE:NU) are both large-cap finance companies, but which is the better business? We will compare the two businesses based on the strength of their dividends, valuation, analyst recommendations, institutional ownership, media sentiment, profitability, risk and earnings.

23.0% of Berkshire Hathaway shares are held by institutional investors. Comparatively, 84.0% of NU shares are held by institutional investors. 0.3% of Berkshire Hathaway shares are held by company insiders. Strong institutional ownership is an indication that endowments, hedge funds and large money managers believe a company will outperform the market over the long term.

In the previous week, Berkshire Hathaway had 1 more articles in the media than NU. MarketBeat recorded 11 mentions for Berkshire Hathaway and 10 mentions for NU. NU's average media sentiment score of 1.13 beat Berkshire Hathaway's score of 0.09 indicating that NU is being referred to more favorably in the news media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Berkshire Hathaway
3 Very Positive mention(s)
0 Positive mention(s)
6 Neutral mention(s)
2 Negative mention(s)
0 Very Negative mention(s)
Neutral
NU
7 Very Positive mention(s)
1 Positive mention(s)
1 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive

Berkshire Hathaway currently has a consensus price target of $758,532.00, indicating a potential upside of 1.20%. NU has a consensus price target of $17.08, indicating a potential upside of 27.86%. Given NU's stronger consensus rating and higher probable upside, analysts plainly believe NU is more favorable than Berkshire Hathaway.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Berkshire Hathaway
1 Sell rating(s)
1 Hold rating(s)
1 Buy rating(s)
0 Strong Buy rating(s)
2.00
NU
1 Sell rating(s)
4 Hold rating(s)
10 Buy rating(s)
0 Strong Buy rating(s)
2.60

Berkshire Hathaway has a net margin of 19.31% compared to NU's net margin of 18.20%. NU's return on equity of 30.91% beat Berkshire Hathaway's return on equity.

Company Net Margins Return on Equity Return on Assets
Berkshire Hathaway19.31% 6.55% 3.80%
NU 18.20%30.91%4.80%

Berkshire Hathaway has a beta of 0.61, meaning that its stock price is 39% less volatile than the broader market. Comparatively, NU has a beta of 0.95, meaning that its stock price is 5% less volatile than the broader market.

Berkshire Hathaway has higher revenue and earnings than NU. Berkshire Hathaway is trading at a lower price-to-earnings ratio than NU, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Berkshire Hathaway$371.44B2.91$66.97B$50.39 thousand14.88
NU$15.77B4.11$2.87B$0.6520.54

Summary

NU beats Berkshire Hathaway on 10 of the 16 factors compared between the two stocks.

How does NU compare to Berkshire Hathaway?

Berkshire Hathaway (NYSE:BRK.B) and NU (NYSE:NU) are both large-cap finance companies, but which is the superior business? We will contrast the two companies based on the strength of their dividends, analyst recommendations, institutional ownership, risk, media sentiment, profitability, earnings and valuation.

In the previous week, Berkshire Hathaway had 3 more articles in the media than NU. MarketBeat recorded 13 mentions for Berkshire Hathaway and 10 mentions for NU. NU's average media sentiment score of 1.13 beat Berkshire Hathaway's score of 0.04 indicating that NU is being referred to more favorably in the news media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Berkshire Hathaway
3 Very Positive mention(s)
1 Positive mention(s)
6 Neutral mention(s)
3 Negative mention(s)
0 Very Negative mention(s)
Neutral
NU
7 Very Positive mention(s)
1 Positive mention(s)
1 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive

Berkshire Hathaway has higher revenue and earnings than NU. Berkshire Hathaway is trading at a lower price-to-earnings ratio than NU, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Berkshire Hathaway$371.44B2.90$66.97B$33.5914.89
NU$15.77B4.11$2.87B$0.6520.54

39.3% of Berkshire Hathaway shares are owned by institutional investors. Comparatively, 84.0% of NU shares are owned by institutional investors. 6.1% of Berkshire Hathaway shares are owned by company insiders. Strong institutional ownership is an indication that hedge funds, large money managers and endowments believe a company will outperform the market over the long term.

Berkshire Hathaway has a net margin of 19.31% compared to NU's net margin of 18.20%. NU's return on equity of 30.91% beat Berkshire Hathaway's return on equity.

Company Net Margins Return on Equity Return on Assets
Berkshire Hathaway19.31% 6.55% 3.80%
NU 18.20%30.91%4.80%

Berkshire Hathaway has a beta of 0.62, meaning that its share price is 38% less volatile than the broader market. Comparatively, NU has a beta of 0.95, meaning that its share price is 5% less volatile than the broader market.

Berkshire Hathaway currently has a consensus price target of $524.50, indicating a potential upside of 4.90%. NU has a consensus price target of $17.08, indicating a potential upside of 27.86%. Given NU's stronger consensus rating and higher possible upside, analysts clearly believe NU is more favorable than Berkshire Hathaway.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Berkshire Hathaway
0 Sell rating(s)
2 Hold rating(s)
1 Buy rating(s)
0 Strong Buy rating(s)
2.33
NU
1 Sell rating(s)
4 Hold rating(s)
10 Buy rating(s)
0 Strong Buy rating(s)
2.60

Summary

NU beats Berkshire Hathaway on 10 of the 16 factors compared between the two stocks.

How does NU compare to PagSeguro Digital?

PagSeguro Digital (NYSE:PAGS) and NU (NYSE:NU) are related companies, but which is the superior stock? We will contrast the two businesses based on the strength of their valuation, institutional ownership, risk, dividends, earnings, profitability, media sentiment and analyst recommendations.

In the previous week, NU had 9 more articles in the media than PagSeguro Digital. MarketBeat recorded 10 mentions for NU and 1 mentions for PagSeguro Digital. PagSeguro Digital's average media sentiment score of 1.70 beat NU's score of 1.13 indicating that PagSeguro Digital is being referred to more favorably in the media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
PagSeguro Digital
1 Very Positive mention(s)
0 Positive mention(s)
0 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Very Positive
NU
7 Very Positive mention(s)
1 Positive mention(s)
1 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive

PagSeguro Digital has a beta of 1.33, indicating that its share price is 33% more volatile than the broader market. Comparatively, NU has a beta of 0.95, indicating that its share price is 5% less volatile than the broader market.

NU has a net margin of 18.20% compared to PagSeguro Digital's net margin of 10.40%. NU's return on equity of 30.91% beat PagSeguro Digital's return on equity.

Company Net Margins Return on Equity Return on Assets
PagSeguro Digital10.40% 16.44% 3.29%
NU 18.20%30.91%4.80%

PagSeguro Digital currently has a consensus price target of $12.00, indicating a potential upside of 32.38%. NU has a consensus price target of $17.08, indicating a potential upside of 27.86%. Given PagSeguro Digital's higher possible upside, equities analysts clearly believe PagSeguro Digital is more favorable than NU.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
PagSeguro Digital
1 Sell rating(s)
4 Hold rating(s)
3 Buy rating(s)
0 Strong Buy rating(s)
2.25
NU
1 Sell rating(s)
4 Hold rating(s)
10 Buy rating(s)
0 Strong Buy rating(s)
2.60

45.9% of PagSeguro Digital shares are owned by institutional investors. Comparatively, 84.0% of NU shares are owned by institutional investors. Strong institutional ownership is an indication that hedge funds, endowments and large money managers believe a stock is poised for long-term growth.

NU has higher revenue and earnings than PagSeguro Digital. PagSeguro Digital is trading at a lower price-to-earnings ratio than NU, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
PagSeguro Digital$3.65B0.69$379.40M$1.366.67
NU$15.77B4.11$2.87B$0.6520.54

Summary

NU beats PagSeguro Digital on 11 of the 15 factors compared between the two stocks.

How does NU compare to Citigroup?

Citigroup (NYSE:C) and NU (NYSE:NU) are both large-cap banking companies, but which is the better stock? We will contrast the two businesses based on the strength of their risk, analyst recommendations, earnings, valuation, institutional ownership, dividends, media sentiment and profitability.

In the previous week, Citigroup had 92 more articles in the media than NU. MarketBeat recorded 102 mentions for Citigroup and 10 mentions for NU. NU's average media sentiment score of 1.13 beat Citigroup's score of 0.89 indicating that NU is being referred to more favorably in the news media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Citigroup
64 Very Positive mention(s)
14 Positive mention(s)
9 Neutral mention(s)
8 Negative mention(s)
7 Very Negative mention(s)
Positive
NU
7 Very Positive mention(s)
1 Positive mention(s)
1 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive

Citigroup presently has a consensus price target of $139.62, indicating a potential downside of 0.25%. NU has a consensus price target of $17.08, indicating a potential upside of 27.86%. Given NU's higher possible upside, analysts clearly believe NU is more favorable than Citigroup.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Citigroup
0 Sell rating(s)
6 Hold rating(s)
13 Buy rating(s)
1 Strong Buy rating(s)
2.75
NU
1 Sell rating(s)
4 Hold rating(s)
10 Buy rating(s)
0 Strong Buy rating(s)
2.60

Citigroup has higher revenue and earnings than NU. Citigroup is trading at a lower price-to-earnings ratio than NU, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Citigroup$168.30B1.42$14.31B$8.0717.34
NU$15.77B4.11$2.87B$0.6520.54

NU has a net margin of 18.20% compared to Citigroup's net margin of 9.35%. NU's return on equity of 30.91% beat Citigroup's return on equity.

Company Net Margins Return on Equity Return on Assets
Citigroup9.35% 9.19% 0.67%
NU 18.20%30.91%4.80%

71.7% of Citigroup shares are held by institutional investors. Comparatively, 84.0% of NU shares are held by institutional investors. 0.1% of Citigroup shares are held by insiders. Strong institutional ownership is an indication that endowments, hedge funds and large money managers believe a company is poised for long-term growth.

Citigroup has a beta of 1.12, indicating that its share price is 12% more volatile than the broader market. Comparatively, NU has a beta of 0.95, indicating that its share price is 5% less volatile than the broader market.

Summary

Citigroup beats NU on 9 of the 17 factors compared between the two stocks.

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New MarketBeat Followers Over Time

This chart shows the number of new MarketBeat users adding NU and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period.
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Media Sentiment Over Time

This chart shows the average media sentiment of NYSE and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.
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NU vs. The Competition

MetricNUBANKS IndustryFinance SectorNYSE Exchange
Market Cap$63.76B$80.28B$13.87B$23.41B
Dividend YieldN/A3.25%5.69%4.07%
P/E Ratio20.5410.7120.4231.92
Price / Sales4.115.04127.5721.80
Price / Cash20.1111.2119.7525.04
Price / Book5.731.682.254.80
Net Income$2.87B$7.50B$1.14B$1.07B
7 Day Performance7.29%0.88%0.72%1.35%
1 Month Performance3.00%3.03%1.59%0.57%
1 Year Performance-2.17%30.57%13.37%22.01%

NU Competitors List

CompanyMarketRankShare PriceAnalysts' Price Target1Y Price PerformanceMarket CapRevenueP/E RatioEmployee CountIndicator(s)
NU
NU
4.9214 of 5 stars
$13.35
+1.7%
$17.08
+27.9%
-2.8%$63.76B$15.77B20.5410,027
SOFI
SoFi Technologies
4.526 of 5 stars
$17.10
-4.5%
$22.56
+31.9%
-1.5%$21.93B$3.61B38.866,100
BRK.A
Berkshire Hathaway
0.8359 of 5 stars
$733,519.04
0.0%
$758,532.00
+3.4%
+3.0%$1.06T$371.44B14.56372,000
BRK.B
Berkshire Hathaway
1.8735 of 5 stars
$488.82
-0.1%
$524.50
+7.3%
+3.0%$1.05T$371.44B14.55387,800
PAGS
PagSeguro Digital
4.8647 of 5 stars
$8.81
-0.1%
$12.00
+36.1%
-6.0%$2.47B$3.65B6.489,772

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This page (NYSE:NU) was last updated on 7/1/2026 by MarketBeat.com Staff.
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