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NU (NU) Competitors

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$14.12 +0.13 (+0.89%)
As of 09:54 AM Eastern
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NU vs. SOFI, BRK.A, BRK.B, MUFG, and C

Should you buy NU stock or one of its competitors? MarketBeat compares NU with other companies and stocks that may be similar based on industry, sector, market capitalization, business model, investor interest, or shared news coverage. Companies and stocks commonly compared with NU include SoFi Technologies (SOFI), Berkshire Hathaway (BRK.A), Berkshire Hathaway (BRK.B), Mitsubishi UFJ Financial Group (MUFG), and Citigroup (C).

How does NU compare to SoFi Technologies?

NU (NYSE:NU) and SoFi Technologies (NASDAQ:SOFI) are both large-cap finance companies, but which is the better stock? We will compare the two companies based on the strength of their institutional ownership, risk, analyst recommendations, valuation, profitability, earnings, dividends and media sentiment.

NU has a net margin of 18.20% compared to SoFi Technologies' net margin of 14.65%. NU's return on equity of 30.91% beat SoFi Technologies' return on equity.

Company Net Margins Return on Equity Return on Assets
NU18.20% 30.91% 4.80%
SoFi Technologies 14.65%6.25%1.21%

84.0% of NU shares are owned by institutional investors. Comparatively, 38.4% of SoFi Technologies shares are owned by institutional investors. 2.5% of SoFi Technologies shares are owned by insiders. Strong institutional ownership is an indication that hedge funds, endowments and large money managers believe a stock is poised for long-term growth.

NU has a beta of 0.95, indicating that its share price is 5% less volatile than the broader market. Comparatively, SoFi Technologies has a beta of 2.14, indicating that its share price is 114% more volatile than the broader market.

NU has higher revenue and earnings than SoFi Technologies. NU is trading at a lower price-to-earnings ratio than SoFi Technologies, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
NU$15.77B4.32$2.87B$0.6521.59
SoFi Technologies$3.61B6.04$481.32M$0.4438.66

In the previous week, SoFi Technologies had 2 more articles in the media than NU. MarketBeat recorded 28 mentions for SoFi Technologies and 26 mentions for NU. NU's average media sentiment score of 1.19 beat SoFi Technologies' score of 0.77 indicating that NU is being referred to more favorably in the media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
NU
23 Very Positive mention(s)
1 Positive mention(s)
1 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive
SoFi Technologies
14 Very Positive mention(s)
7 Positive mention(s)
6 Neutral mention(s)
1 Negative mention(s)
0 Very Negative mention(s)
Positive

NU currently has a consensus price target of $17.24, suggesting a potential upside of 22.88%. SoFi Technologies has a consensus price target of $22.78, suggesting a potential upside of 33.91%. Given SoFi Technologies' higher possible upside, analysts clearly believe SoFi Technologies is more favorable than NU.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
NU
1 Sell rating(s)
4 Hold rating(s)
10 Buy rating(s)
0 Strong Buy rating(s)
2.60
SoFi Technologies
3 Sell rating(s)
11 Hold rating(s)
7 Buy rating(s)
0 Strong Buy rating(s)
2.19

Summary

NU beats SoFi Technologies on 10 of the 16 factors compared between the two stocks.

How does NU compare to Berkshire Hathaway?

NU (NYSE:NU) and Berkshire Hathaway (NYSE:BRK.A) are both large-cap finance companies, but which is the superior stock? We will contrast the two companies based on the strength of their earnings, profitability, analyst recommendations, media sentiment, dividends, institutional ownership, valuation and risk.

In the previous week, NU had 5 more articles in the media than Berkshire Hathaway. MarketBeat recorded 26 mentions for NU and 21 mentions for Berkshire Hathaway. NU's average media sentiment score of 1.19 beat Berkshire Hathaway's score of 0.14 indicating that NU is being referred to more favorably in the media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
NU
23 Very Positive mention(s)
1 Positive mention(s)
1 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive
Berkshire Hathaway
6 Very Positive mention(s)
1 Positive mention(s)
11 Neutral mention(s)
3 Negative mention(s)
0 Very Negative mention(s)
Neutral

Berkshire Hathaway has higher revenue and earnings than NU. Berkshire Hathaway is trading at a lower price-to-earnings ratio than NU, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
NU$15.77B4.32$2.87B$0.6521.59
Berkshire Hathaway$371.44B2.85$66.97B$50.39 thousand14.61

NU currently has a consensus target price of $17.24, indicating a potential upside of 22.88%. Berkshire Hathaway has a consensus target price of $758,532.00, indicating a potential upside of 3.04%. Given NU's stronger consensus rating and higher possible upside, analysts clearly believe NU is more favorable than Berkshire Hathaway.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
NU
1 Sell rating(s)
4 Hold rating(s)
10 Buy rating(s)
0 Strong Buy rating(s)
2.60
Berkshire Hathaway
1 Sell rating(s)
1 Hold rating(s)
1 Buy rating(s)
0 Strong Buy rating(s)
2.00

NU has a beta of 0.95, meaning that its stock price is 5% less volatile than the broader market. Comparatively, Berkshire Hathaway has a beta of 0.61, meaning that its stock price is 39% less volatile than the broader market.

Berkshire Hathaway has a net margin of 19.31% compared to NU's net margin of 18.20%. NU's return on equity of 30.91% beat Berkshire Hathaway's return on equity.

Company Net Margins Return on Equity Return on Assets
NU18.20% 30.91% 4.80%
Berkshire Hathaway 19.31%6.55%3.80%

84.0% of NU shares are owned by institutional investors. Comparatively, 23.0% of Berkshire Hathaway shares are owned by institutional investors. 0.3% of Berkshire Hathaway shares are owned by company insiders. Strong institutional ownership is an indication that endowments, large money managers and hedge funds believe a company is poised for long-term growth.

Summary

NU beats Berkshire Hathaway on 11 of the 16 factors compared between the two stocks.

How does NU compare to Berkshire Hathaway?

Berkshire Hathaway (NYSE:BRK.B) and NU (NYSE:NU) are both large-cap finance companies, but which is the better investment? We will compare the two companies based on the strength of their risk, institutional ownership, analyst recommendations, media sentiment, earnings, profitability, valuation and dividends.

Berkshire Hathaway presently has a consensus price target of $524.50, suggesting a potential upside of 6.73%. NU has a consensus price target of $17.24, suggesting a potential upside of 22.88%. Given NU's stronger consensus rating and higher possible upside, analysts plainly believe NU is more favorable than Berkshire Hathaway.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Berkshire Hathaway
0 Sell rating(s)
2 Hold rating(s)
1 Buy rating(s)
0 Strong Buy rating(s)
2.33
NU
1 Sell rating(s)
4 Hold rating(s)
10 Buy rating(s)
0 Strong Buy rating(s)
2.60

In the previous week, NU had 6 more articles in the media than Berkshire Hathaway. MarketBeat recorded 26 mentions for NU and 20 mentions for Berkshire Hathaway. NU's average media sentiment score of 1.19 beat Berkshire Hathaway's score of 0.12 indicating that NU is being referred to more favorably in the news media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Berkshire Hathaway
6 Very Positive mention(s)
0 Positive mention(s)
11 Neutral mention(s)
3 Negative mention(s)
0 Very Negative mention(s)
Neutral
NU
23 Very Positive mention(s)
1 Positive mention(s)
1 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive

Berkshire Hathaway has a beta of 0.61, meaning that its share price is 39% less volatile than the broader market. Comparatively, NU has a beta of 0.95, meaning that its share price is 5% less volatile than the broader market.

39.3% of Berkshire Hathaway shares are owned by institutional investors. Comparatively, 84.0% of NU shares are owned by institutional investors. 6.1% of Berkshire Hathaway shares are owned by company insiders. Strong institutional ownership is an indication that large money managers, hedge funds and endowments believe a company is poised for long-term growth.

Berkshire Hathaway has higher revenue and earnings than NU. Berkshire Hathaway is trading at a lower price-to-earnings ratio than NU, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Berkshire Hathaway$419.30B2.53$66.97B$33.5914.63
NU$15.77B4.32$2.87B$0.6521.59

Berkshire Hathaway has a net margin of 19.31% compared to NU's net margin of 18.20%. NU's return on equity of 30.91% beat Berkshire Hathaway's return on equity.

Company Net Margins Return on Equity Return on Assets
Berkshire Hathaway19.31% 6.55% 3.80%
NU 18.20%30.91%4.80%

Summary

NU beats Berkshire Hathaway on 11 of the 16 factors compared between the two stocks.

How does NU compare to Mitsubishi UFJ Financial Group?

NU (NYSE:NU) and Mitsubishi UFJ Financial Group (NYSE:MUFG) are both large-cap finance companies, but which is the superior stock? We will contrast the two companies based on the strength of their media sentiment, dividends, profitability, valuation, institutional ownership, risk, earnings and analyst recommendations.

NU has a beta of 0.95, suggesting that its stock price is 5% less volatile than the broader market. Comparatively, Mitsubishi UFJ Financial Group has a beta of 0.39, suggesting that its stock price is 61% less volatile than the broader market.

Mitsubishi UFJ Financial Group has higher revenue and earnings than NU. Mitsubishi UFJ Financial Group is trading at a lower price-to-earnings ratio than NU, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
NU$15.77B4.32$2.87B$0.6521.59
Mitsubishi UFJ Financial Group$97.13B2.62$11.41B$1.4115.20

NU has a net margin of 18.20% compared to Mitsubishi UFJ Financial Group's net margin of 16.65%. NU's return on equity of 30.91% beat Mitsubishi UFJ Financial Group's return on equity.

Company Net Margins Return on Equity Return on Assets
NU18.20% 30.91% 4.80%
Mitsubishi UFJ Financial Group 16.65%11.44%0.60%

84.0% of NU shares are held by institutional investors. Comparatively, 13.6% of Mitsubishi UFJ Financial Group shares are held by institutional investors. 0.0% of Mitsubishi UFJ Financial Group shares are held by company insiders. Strong institutional ownership is an indication that large money managers, endowments and hedge funds believe a company is poised for long-term growth.

NU presently has a consensus target price of $17.24, suggesting a potential upside of 22.88%. Given NU's higher possible upside, equities analysts clearly believe NU is more favorable than Mitsubishi UFJ Financial Group.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
NU
1 Sell rating(s)
4 Hold rating(s)
10 Buy rating(s)
0 Strong Buy rating(s)
2.60
Mitsubishi UFJ Financial Group
0 Sell rating(s)
2 Hold rating(s)
2 Buy rating(s)
1 Strong Buy rating(s)
2.80

In the previous week, NU had 15 more articles in the media than Mitsubishi UFJ Financial Group. MarketBeat recorded 26 mentions for NU and 11 mentions for Mitsubishi UFJ Financial Group. NU's average media sentiment score of 1.19 beat Mitsubishi UFJ Financial Group's score of 0.85 indicating that NU is being referred to more favorably in the media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
NU
23 Very Positive mention(s)
1 Positive mention(s)
1 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive
Mitsubishi UFJ Financial Group
6 Very Positive mention(s)
2 Positive mention(s)
2 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive

Summary

NU beats Mitsubishi UFJ Financial Group on 11 of the 17 factors compared between the two stocks.

How does NU compare to Citigroup?

NU (NYSE:NU) and Citigroup (NYSE:C) are both large-cap banking companies, but which is the better stock? We will compare the two businesses based on the strength of their valuation, risk, institutional ownership, analyst recommendations, earnings, profitability, media sentiment and dividends.

In the previous week, Citigroup had 120 more articles in the media than NU. MarketBeat recorded 146 mentions for Citigroup and 26 mentions for NU. NU's average media sentiment score of 1.19 beat Citigroup's score of 0.71 indicating that NU is being referred to more favorably in the media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
NU
23 Very Positive mention(s)
1 Positive mention(s)
1 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive
Citigroup
75 Very Positive mention(s)
21 Positive mention(s)
14 Neutral mention(s)
23 Negative mention(s)
8 Very Negative mention(s)
Positive

NU currently has a consensus target price of $17.24, suggesting a potential upside of 22.88%. Citigroup has a consensus target price of $145.67, suggesting a potential upside of 13.16%. Given NU's higher probable upside, research analysts plainly believe NU is more favorable than Citigroup.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
NU
1 Sell rating(s)
4 Hold rating(s)
10 Buy rating(s)
0 Strong Buy rating(s)
2.60
Citigroup
0 Sell rating(s)
4 Hold rating(s)
13 Buy rating(s)
2 Strong Buy rating(s)
2.89

Citigroup has higher revenue and earnings than NU. Citigroup is trading at a lower price-to-earnings ratio than NU, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
NU$15.77B4.32$2.87B$0.6521.59
Citigroup$168.30B1.30$14.31B$9.2613.90

84.0% of NU shares are owned by institutional investors. Comparatively, 71.7% of Citigroup shares are owned by institutional investors. 0.1% of Citigroup shares are owned by company insiders. Strong institutional ownership is an indication that hedge funds, large money managers and endowments believe a stock will outperform the market over the long term.

NU has a beta of 0.95, indicating that its stock price is 5% less volatile than the broader market. Comparatively, Citigroup has a beta of 1.11, indicating that its stock price is 11% more volatile than the broader market.

NU has a net margin of 18.20% compared to Citigroup's net margin of 10.23%. NU's return on equity of 30.91% beat Citigroup's return on equity.

Company Net Margins Return on Equity Return on Assets
NU18.20% 30.91% 4.80%
Citigroup 10.23%10.15%0.72%

Summary

Citigroup beats NU on 9 of the 17 factors compared between the two stocks.

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New MarketBeat Followers Over Time

This chart shows the number of new MarketBeat users adding NU and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period.
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Media Sentiment Over Time

This chart shows the average media sentiment of NYSE and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.
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NU vs. The Competition

MetricNUBANKS IndustryFinance SectorNYSE Exchange
Market Cap$65.99B$83.24B$14.38B$23.42B
Dividend YieldN/A3.36%5.67%4.15%
P/E Ratio21.5910.8220.5530.65
Price / Sales4.325.1645.0120.32
Price / Cash20.8111.6219.2418.81
Price / Book6.021.612.264.74
Net Income$2.87B$7.41B$1.14B$1.07B
7 Day Performance0.19%-0.32%0.19%-0.46%
1 Month Performance10.19%1.12%1.38%0.67%
1 Year Performance8.89%32.84%13.19%16.45%

NU Competitors List

CompanyMarketRankShare PriceAnalysts' Price Target1Y Price PerformanceMarket CapRevenueP/E RatioEmployee CountIndicator(s)
NU
NU
4.9327 of 5 stars
$14.12
+0.9%
$17.24
+22.2%
+7.8%$68.29B$15.77B21.6410,027
SOFI
SoFi Technologies
4.4688 of 5 stars
$18.13
-3.5%
$22.78
+25.6%
-22.0%$23.26B$3.94B41.216,100
BRK.A
Berkshire Hathaway
1.0937 of 5 stars
$744,721.34
+0.7%
$758,532.00
+1.9%
+3.5%$1.07T$419.30B14.78372,000
BRK.B
Berkshire Hathaway
2.1105 of 5 stars
$496.95
+0.7%
$524.50
+5.5%
+3.7%$1.07T$371.44B14.79387,800
MUFG
Mitsubishi UFJ Financial Group
3.9453 of 5 stars
$21.98
+1.5%
N/A+61.3%$260.79B$97.13B15.59150,800

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This page (NYSE:NU) was last updated on 7/21/2026 by MarketBeat.com Staff.
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