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NU (NU) Competitors

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$13.87 +0.03 (+0.25%)
As of 03:57 PM Eastern
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NU vs. SOFI, BRK.A, BRK.B, MUFG, and C

Should you buy NU stock or one of its competitors? MarketBeat compares NU with other companies and stocks that may be similar based on industry, sector, market capitalization, business model, investor interest, or shared news coverage. Companies and stocks commonly compared with NU include SoFi Technologies (SOFI), Berkshire Hathaway (BRK.A), Berkshire Hathaway (BRK.B), Mitsubishi UFJ Financial Group (MUFG), and Citigroup (C).

How does NU compare to SoFi Technologies?

NU (NYSE:NU) and SoFi Technologies (NASDAQ:SOFI) are both large-cap finance companies, but which is the better investment? We will compare the two companies based on the strength of their dividends, media sentiment, risk, institutional ownership, earnings, analyst recommendations, profitability and valuation.

NU has a net margin of 18.20% compared to SoFi Technologies' net margin of 14.78%. NU's return on equity of 30.91% beat SoFi Technologies' return on equity.

Company Net Margins Return on Equity Return on Assets
NU18.20% 30.91% 4.80%
SoFi Technologies 14.78%6.39%1.28%

In the previous week, SoFi Technologies had 25 more articles in the media than NU. MarketBeat recorded 33 mentions for SoFi Technologies and 8 mentions for NU. NU's average media sentiment score of 1.31 beat SoFi Technologies' score of 0.81 indicating that NU is being referred to more favorably in the media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
NU
5 Very Positive mention(s)
1 Positive mention(s)
2 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive
SoFi Technologies
16 Very Positive mention(s)
7 Positive mention(s)
8 Neutral mention(s)
2 Negative mention(s)
0 Very Negative mention(s)
Positive

NU has a beta of 0.94, indicating that its stock price is 6% less volatile than the broader market. Comparatively, SoFi Technologies has a beta of 2.17, indicating that its stock price is 117% more volatile than the broader market.

NU has higher revenue and earnings than SoFi Technologies. NU is trading at a lower price-to-earnings ratio than SoFi Technologies, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
NU$15.77B4.27$2.87B$0.6521.34
SoFi Technologies$3.61B6.43$481.32M$0.4837.72

84.0% of NU shares are owned by institutional investors. Comparatively, 38.4% of SoFi Technologies shares are owned by institutional investors. 2.5% of SoFi Technologies shares are owned by insiders. Strong institutional ownership is an indication that large money managers, endowments and hedge funds believe a company will outperform the market over the long term.

NU currently has a consensus price target of $17.24, indicating a potential upside of 24.27%. SoFi Technologies has a consensus price target of $22.38, indicating a potential upside of 23.63%. Given NU's stronger consensus rating and higher possible upside, research analysts clearly believe NU is more favorable than SoFi Technologies.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
NU
1 Sell rating(s)
4 Hold rating(s)
10 Buy rating(s)
0 Strong Buy rating(s)
2.60
SoFi Technologies
3 Sell rating(s)
10 Hold rating(s)
7 Buy rating(s)
0 Strong Buy rating(s)
2.20

Summary

NU beats SoFi Technologies on 11 of the 16 factors compared between the two stocks.

How does NU compare to Berkshire Hathaway?

NU (NYSE:NU) and Berkshire Hathaway (NYSE:BRK.A) are both large-cap finance companies, but which is the better investment? We will contrast the two companies based on the strength of their media sentiment, profitability, valuation, institutional ownership, analyst recommendations, earnings, risk and dividends.

In the previous week, Berkshire Hathaway had 27 more articles in the media than NU. MarketBeat recorded 35 mentions for Berkshire Hathaway and 8 mentions for NU. NU's average media sentiment score of 1.31 beat Berkshire Hathaway's score of 0.50 indicating that NU is being referred to more favorably in the media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
NU
5 Very Positive mention(s)
1 Positive mention(s)
2 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive
Berkshire Hathaway
19 Very Positive mention(s)
3 Positive mention(s)
10 Neutral mention(s)
2 Negative mention(s)
0 Very Negative mention(s)
Positive

NU has a beta of 0.94, indicating that its share price is 6% less volatile than the broader market. Comparatively, Berkshire Hathaway has a beta of 0.61, indicating that its share price is 39% less volatile than the broader market.

84.0% of NU shares are owned by institutional investors. Comparatively, 23.0% of Berkshire Hathaway shares are owned by institutional investors. 0.3% of Berkshire Hathaway shares are owned by insiders. Strong institutional ownership is an indication that endowments, large money managers and hedge funds believe a company will outperform the market over the long term.

NU currently has a consensus price target of $17.24, suggesting a potential upside of 24.27%. Berkshire Hathaway has a consensus price target of $777,949.33, suggesting a potential downside of 1.67%. Given NU's stronger consensus rating and higher possible upside, research analysts clearly believe NU is more favorable than Berkshire Hathaway.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
NU
1 Sell rating(s)
4 Hold rating(s)
10 Buy rating(s)
0 Strong Buy rating(s)
2.60
Berkshire Hathaway
1 Sell rating(s)
1 Hold rating(s)
1 Buy rating(s)
0 Strong Buy rating(s)
2.00

Berkshire Hathaway has a net margin of 19.31% compared to NU's net margin of 18.20%. NU's return on equity of 30.91% beat Berkshire Hathaway's return on equity.

Company Net Margins Return on Equity Return on Assets
NU18.20% 30.91% 4.80%
Berkshire Hathaway 19.31%6.55%3.80%

Berkshire Hathaway has higher revenue and earnings than NU. Berkshire Hathaway is trading at a lower price-to-earnings ratio than NU, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
NU$15.77B4.27$2.87B$0.6521.34
Berkshire Hathaway$419.30B2.71$66.97B$50.39 thousand15.70

Summary

NU beats Berkshire Hathaway on 10 of the 16 factors compared between the two stocks.

How does NU compare to Berkshire Hathaway?

Berkshire Hathaway (NYSE:BRK.B) and NU (NYSE:NU) are both large-cap finance companies, but which is the better investment? We will compare the two businesses based on the strength of their dividends, media sentiment, valuation, profitability, earnings, risk, institutional ownership and analyst recommendations.

Berkshire Hathaway currently has a consensus target price of $532.00, indicating a potential upside of 0.90%. NU has a consensus target price of $17.24, indicating a potential upside of 24.27%. Given NU's stronger consensus rating and higher possible upside, analysts clearly believe NU is more favorable than Berkshire Hathaway.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Berkshire Hathaway
0 Sell rating(s)
2 Hold rating(s)
1 Buy rating(s)
0 Strong Buy rating(s)
2.33
NU
1 Sell rating(s)
4 Hold rating(s)
10 Buy rating(s)
0 Strong Buy rating(s)
2.60

Berkshire Hathaway has a beta of 0.61, indicating that its share price is 39% less volatile than the broader market. Comparatively, NU has a beta of 0.94, indicating that its share price is 6% less volatile than the broader market.

Berkshire Hathaway has a net margin of 19.31% compared to NU's net margin of 18.20%. NU's return on equity of 30.91% beat Berkshire Hathaway's return on equity.

Company Net Margins Return on Equity Return on Assets
Berkshire Hathaway19.31% 6.55% 3.80%
NU 18.20%30.91%4.80%

Berkshire Hathaway has higher revenue and earnings than NU. Berkshire Hathaway is trading at a lower price-to-earnings ratio than NU, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Berkshire Hathaway$371.44B3.06$66.97B$33.5915.70
NU$15.77B4.27$2.87B$0.6521.34

39.3% of Berkshire Hathaway shares are owned by institutional investors. Comparatively, 84.0% of NU shares are owned by institutional investors. 6.1% of Berkshire Hathaway shares are owned by insiders. Strong institutional ownership is an indication that hedge funds, endowments and large money managers believe a company will outperform the market over the long term.

In the previous week, Berkshire Hathaway had 34 more articles in the media than NU. MarketBeat recorded 42 mentions for Berkshire Hathaway and 8 mentions for NU. NU's average media sentiment score of 1.31 beat Berkshire Hathaway's score of 0.46 indicating that NU is being referred to more favorably in the news media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Berkshire Hathaway
18 Very Positive mention(s)
4 Positive mention(s)
16 Neutral mention(s)
3 Negative mention(s)
1 Very Negative mention(s)
Neutral
NU
5 Very Positive mention(s)
1 Positive mention(s)
2 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive

Summary

NU beats Berkshire Hathaway on 10 of the 16 factors compared between the two stocks.

How does NU compare to Mitsubishi UFJ Financial Group?

Mitsubishi UFJ Financial Group (NYSE:MUFG) and NU (NYSE:NU) are both large-cap finance companies, but which is the superior investment? We will contrast the two businesses based on the strength of their institutional ownership, dividends, analyst recommendations, profitability, risk, media sentiment, earnings and valuation.

Mitsubishi UFJ Financial Group has a beta of 0.39, meaning that its stock price is 61% less volatile than the broader market. Comparatively, NU has a beta of 0.94, meaning that its stock price is 6% less volatile than the broader market.

Mitsubishi UFJ Financial Group has higher revenue and earnings than NU. Mitsubishi UFJ Financial Group is trading at a lower price-to-earnings ratio than NU, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Mitsubishi UFJ Financial Group$97.13B2.71$11.41B$1.5314.51
NU$15.77B4.27$2.87B$0.6521.34

NU has a consensus target price of $17.24, indicating a potential upside of 24.27%. Given NU's higher possible upside, analysts plainly believe NU is more favorable than Mitsubishi UFJ Financial Group.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Mitsubishi UFJ Financial Group
0 Sell rating(s)
2 Hold rating(s)
2 Buy rating(s)
1 Strong Buy rating(s)
2.80
NU
1 Sell rating(s)
4 Hold rating(s)
10 Buy rating(s)
0 Strong Buy rating(s)
2.60

In the previous week, Mitsubishi UFJ Financial Group and Mitsubishi UFJ Financial Group both had 8 articles in the media. NU's average media sentiment score of 1.31 beat Mitsubishi UFJ Financial Group's score of 0.84 indicating that NU is being referred to more favorably in the news media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Mitsubishi UFJ Financial Group
3 Very Positive mention(s)
3 Positive mention(s)
1 Neutral mention(s)
1 Negative mention(s)
0 Very Negative mention(s)
Positive
NU
5 Very Positive mention(s)
1 Positive mention(s)
2 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive

13.6% of Mitsubishi UFJ Financial Group shares are owned by institutional investors. Comparatively, 84.0% of NU shares are owned by institutional investors. 0.0% of Mitsubishi UFJ Financial Group shares are owned by insiders. Strong institutional ownership is an indication that large money managers, endowments and hedge funds believe a stock will outperform the market over the long term.

NU has a net margin of 18.20% compared to Mitsubishi UFJ Financial Group's net margin of 17.63%. NU's return on equity of 30.91% beat Mitsubishi UFJ Financial Group's return on equity.

Company Net Margins Return on Equity Return on Assets
Mitsubishi UFJ Financial Group17.63% 12.30% 0.66%
NU 18.20%30.91%4.80%

Summary

NU beats Mitsubishi UFJ Financial Group on 10 of the 16 factors compared between the two stocks.

How does NU compare to Citigroup?

Citigroup (NYSE:C) and NU (NYSE:NU) are both large-cap finance companies, but which is the better stock? We will contrast the two businesses based on the strength of their institutional ownership, valuation, media sentiment, analyst recommendations, profitability, risk, dividends and earnings.

Citigroup presently has a consensus price target of $145.22, indicating a potential upside of 7.37%. NU has a consensus price target of $17.24, indicating a potential upside of 24.27%. Given NU's higher probable upside, analysts clearly believe NU is more favorable than Citigroup.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Citigroup
0 Sell rating(s)
4 Hold rating(s)
13 Buy rating(s)
2 Strong Buy rating(s)
2.89
NU
1 Sell rating(s)
4 Hold rating(s)
10 Buy rating(s)
0 Strong Buy rating(s)
2.60

71.7% of Citigroup shares are owned by institutional investors. Comparatively, 84.0% of NU shares are owned by institutional investors. 0.1% of Citigroup shares are owned by company insiders. Strong institutional ownership is an indication that hedge funds, endowments and large money managers believe a company will outperform the market over the long term.

In the previous week, Citigroup had 84 more articles in the media than NU. MarketBeat recorded 92 mentions for Citigroup and 8 mentions for NU. NU's average media sentiment score of 1.31 beat Citigroup's score of 0.77 indicating that NU is being referred to more favorably in the news media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Citigroup
58 Very Positive mention(s)
10 Positive mention(s)
7 Neutral mention(s)
11 Negative mention(s)
6 Very Negative mention(s)
Positive
NU
5 Very Positive mention(s)
1 Positive mention(s)
2 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive

Citigroup has higher revenue and earnings than NU. Citigroup is trading at a lower price-to-earnings ratio than NU, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Citigroup$168.30B1.37$14.31B$9.2614.61
NU$15.77B4.27$2.87B$0.6521.34

Citigroup has a beta of 1.12, meaning that its stock price is 12% more volatile than the broader market. Comparatively, NU has a beta of 0.94, meaning that its stock price is 6% less volatile than the broader market.

NU has a net margin of 18.20% compared to Citigroup's net margin of 10.23%. NU's return on equity of 30.91% beat Citigroup's return on equity.

Company Net Margins Return on Equity Return on Assets
Citigroup10.23% 10.15% 0.72%
NU 18.20%30.91%4.80%

Summary

Citigroup beats NU on 9 of the 17 factors compared between the two stocks.

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New MarketBeat Followers Over Time

This chart shows the number of new MarketBeat users adding NU and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period.
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Media Sentiment Over Time

This chart shows the average media sentiment of NYSE and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.
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NU vs. The Competition

MetricNUBanks IndustryFinance SectorNYSE Exchange
Market Cap$67.42B$23.60B$14.03B$24.19B
Dividend YieldN/A3.18%5.89%3.69%
P/E Ratio21.3627.9929.0129.09
Price / Sales4.279.62503.5013.85
Price / Cash21.1916.2030.2219.37
Price / Book5.951.383.714.91
Net Income$2.87B$2.57B$1.31B$1.06B
7 Day Performance-3.89%-0.01%0.27%1.33%
1 Month Performance0.62%2.65%0.73%2.33%
1 Year Performance12.89%29.45%12.54%20.14%

NU Competitors List

CompanyMarketRankShare PriceAnalysts' Price Target1Y Price PerformanceMarket CapRevenueP/E RatioEmployee CountIndicator(s)
NU
NU
4.9609 of 5 stars
$13.87
+0.2%
$17.24
+24.3%
+12.3%$67.42B$15.77B21.3610,027
SOFI
SoFi Technologies
4.486 of 5 stars
$16.88
+2.6%
$22.83
+35.3%
-16.8%$21.65B$3.61B38.366,100
BRK.A
Berkshire Hathaway
1.1069 of 5 stars
$745,221.30
+0.0%
$758,532.00
+1.8%
+11.7%$1.07T$371.44B14.79372,000
BRK.B
Berkshire Hathaway
1.5801 of 5 stars
$497.09
+0.4%
$524.50
+5.5%
+11.8%$1.07T$419.30B14.80387,800
MUFG
Mitsubishi UFJ Financial Group
3.496 of 5 stars
$23.10
+0.9%
N/A+54.5%$274.08B$97.13B16.38156,000

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This page (NYSE:NU) was last updated on 8/10/2026 by MarketBeat.com Staff.
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