NU (NU) Competitors

$13.28 +0.49 (+3.79%)

As of 01:54 PM Eastern

NU vs. SOFI, BRK.A, BRK.B, PAGS, and RY

Should you buy NU stock or one of its competitors? MarketBeat compares NU with other companies and stocks that may be similar based on industry, sector, market capitalization, business model, investor interest, or shared news coverage. Companies and stocks commonly compared with NU include SoFi Technologies (SOFI), Berkshire Hathaway (BRK.A), Berkshire Hathaway (BRK.B), PagSeguro Digital (PAGS), and Royal Bank Of Canada (RY).

How does NU compare to SoFi Technologies?

SoFi Technologies (NASDAQ:SOFI) and NU (NYSE:NU) are both large-cap finance companies, but which is the better business? We will compare the two businesses based on the strength of their valuation, risk, analyst recommendations, earnings, dividends, institutional ownership, media sentiment and profitability.

NU has a net margin of 18.20% compared to SoFi Technologies' net margin of 14.65%. NU's return on equity of 30.91% beat SoFi Technologies' return on equity.

Company	Net Margins	Return on Equity	Return on Assets
SoFi Technologies	14.65%	6.25%	1.21%
NU	18.20%	30.91%	4.80%

NU has higher revenue and earnings than SoFi Technologies. NU is trading at a lower price-to-earnings ratio than SoFi Technologies, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
SoFi Technologies	$3.94B	5.07	$481.32M	$0.44	35.42
NU	$11.91B	5.37	$2.87B	$0.65	20.28

38.4% of SoFi Technologies shares are held by institutional investors. Comparatively, 84.0% of NU shares are held by institutional investors. 2.6% of SoFi Technologies shares are held by insiders. Comparatively, 1.2% of NU shares are held by insiders. Strong institutional ownership is an indication that large money managers, endowments and hedge funds believe a company is poised for long-term growth.

SoFi Technologies has a beta of 2.12, indicating that its stock price is 112% more volatile than the broader market. Comparatively, NU has a beta of 1.01, indicating that its stock price is 1% more volatile than the broader market.

In the previous week, SoFi Technologies had 7 more articles in the media than NU. MarketBeat recorded 37 mentions for SoFi Technologies and 30 mentions for NU. NU's average media sentiment score of 0.60 beat SoFi Technologies' score of 0.46 indicating that NU is being referred to more favorably in the news media.

Company	Very Positive	Positive	Neutral	Negative	Very Negative	Overall Sentiment
SoFi Technologies	15 Very Positive mention(s)	2 Positive mention(s)	11 Neutral mention(s)	8 Negative mention(s)	1 Very Negative mention(s)	Neutral
NU	15 Very Positive mention(s)	5 Positive mention(s)	8 Neutral mention(s)	0 Negative mention(s)	0 Very Negative mention(s)	Positive

SoFi Technologies presently has a consensus price target of $22.56, suggesting a potential upside of 44.74%. NU has a consensus price target of $18.39, suggesting a potential upside of 39.54%. Given SoFi Technologies' higher possible upside, analysts plainly believe SoFi Technologies is more favorable than NU.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
SoFi Technologies	3 Sell rating(s)	11 Hold rating(s)	7 Buy rating(s)	0 Strong Buy rating(s)	2.19
NU	0 Sell rating(s)	3 Hold rating(s)	11 Buy rating(s)	0 Strong Buy rating(s)	2.79

Summary

NU beats SoFi Technologies on 11 of the 16 factors compared between the two stocks.

How does NU compare to Berkshire Hathaway?

NU (NYSE:NU) and Berkshire Hathaway (NYSE:BRK.A) are both large-cap finance companies, but which is the better business? We will contrast the two companies based on the strength of their profitability, institutional ownership, media sentiment, earnings, risk, analyst recommendations, dividends and valuation.

Berkshire Hathaway has a net margin of 19.31% compared to NU's net margin of 18.20%. NU's return on equity of 30.91% beat Berkshire Hathaway's return on equity.

Company	Net Margins	Return on Equity	Return on Assets
NU	18.20%	30.91%	4.80%
Berkshire Hathaway	19.31%	6.55%	3.80%

NU has a beta of 1.01, suggesting that its stock price is 1% more volatile than the broader market. Comparatively, Berkshire Hathaway has a beta of 0.62, suggesting that its stock price is 38% less volatile than the broader market.

84.0% of NU shares are held by institutional investors. Comparatively, 23.0% of Berkshire Hathaway shares are held by institutional investors. 1.2% of NU shares are held by company insiders. Comparatively, 0.3% of Berkshire Hathaway shares are held by company insiders. Strong institutional ownership is an indication that hedge funds, large money managers and endowments believe a stock is poised for long-term growth.

Berkshire Hathaway has higher revenue and earnings than NU. Berkshire Hathaway is trading at a lower price-to-earnings ratio than NU, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
NU	$11.91B	5.37	$2.87B	$0.65	20.28
Berkshire Hathaway	$371.44B	2.79	$66.97B	$50.39 thousand	14.27

In the previous week, Berkshire Hathaway had 8 more articles in the media than NU. MarketBeat recorded 38 mentions for Berkshire Hathaway and 30 mentions for NU. NU's average media sentiment score of 0.60 beat Berkshire Hathaway's score of 0.37 indicating that NU is being referred to more favorably in the media.

Company	Very Positive	Positive	Neutral	Negative	Very Negative	Overall Sentiment
NU	15 Very Positive mention(s)	5 Positive mention(s)	8 Neutral mention(s)	0 Negative mention(s)	0 Very Negative mention(s)	Positive
Berkshire Hathaway	15 Very Positive mention(s)	3 Positive mention(s)	14 Neutral mention(s)	6 Negative mention(s)	0 Very Negative mention(s)	Neutral

NU currently has a consensus target price of $18.39, indicating a potential upside of 39.54%. Berkshire Hathaway has a consensus target price of $758,532.00, indicating a potential upside of 5.51%. Given NU's stronger consensus rating and higher possible upside, analysts plainly believe NU is more favorable than Berkshire Hathaway.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
NU	0 Sell rating(s)	3 Hold rating(s)	11 Buy rating(s)	0 Strong Buy rating(s)	2.79
Berkshire Hathaway	1 Sell rating(s)	1 Hold rating(s)	1 Buy rating(s)	0 Strong Buy rating(s)	2.00

Summary

NU beats Berkshire Hathaway on 11 of the 16 factors compared between the two stocks.

How does NU compare to Berkshire Hathaway?

NU (NYSE:NU) and Berkshire Hathaway (NYSE:BRK.B) are both large-cap finance companies, but which is the better stock? We will compare the two businesses based on the strength of their risk, profitability, analyst recommendations, institutional ownership, media sentiment, dividends, valuation and earnings.

84.0% of NU shares are owned by institutional investors. Comparatively, 39.3% of Berkshire Hathaway shares are owned by institutional investors. 1.2% of NU shares are owned by insiders. Comparatively, 6.1% of Berkshire Hathaway shares are owned by insiders. Strong institutional ownership is an indication that endowments, large money managers and hedge funds believe a stock is poised for long-term growth.

NU has a beta of 1.01, meaning that its share price is 1% more volatile than the broader market. Comparatively, Berkshire Hathaway has a beta of 0.63, meaning that its share price is 37% less volatile than the broader market.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
NU	$11.91B	5.37	$2.87B	$0.65	20.28
Berkshire Hathaway	$371.44B	2.78	$66.97B	$33.59	14.27

In the previous week, Berkshire Hathaway had 13 more articles in the media than NU. MarketBeat recorded 43 mentions for Berkshire Hathaway and 30 mentions for NU. NU's average media sentiment score of 0.60 beat Berkshire Hathaway's score of 0.37 indicating that NU is being referred to more favorably in the media.

Company	Very Positive	Positive	Neutral	Negative	Very Negative	Overall Sentiment
NU	15 Very Positive mention(s)	5 Positive mention(s)	8 Neutral mention(s)	0 Negative mention(s)	0 Very Negative mention(s)	Positive
Berkshire Hathaway	18 Very Positive mention(s)	1 Positive mention(s)	16 Neutral mention(s)	8 Negative mention(s)	0 Very Negative mention(s)	Neutral

Berkshire Hathaway has a net margin of 19.31% compared to NU's net margin of 18.20%. NU's return on equity of 30.91% beat Berkshire Hathaway's return on equity.

Company	Net Margins	Return on Equity	Return on Assets
NU	18.20%	30.91%	4.80%
Berkshire Hathaway	19.31%	6.55%	3.80%

NU presently has a consensus target price of $18.39, indicating a potential upside of 39.54%. Berkshire Hathaway has a consensus target price of $524.50, indicating a potential upside of 9.46%. Given NU's stronger consensus rating and higher probable upside, analysts clearly believe NU is more favorable than Berkshire Hathaway.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
NU	0 Sell rating(s)	3 Hold rating(s)	11 Buy rating(s)	0 Strong Buy rating(s)	2.79
Berkshire Hathaway	0 Sell rating(s)	2 Hold rating(s)	1 Buy rating(s)	0 Strong Buy rating(s)	2.33

Summary

NU beats Berkshire Hathaway on 10 of the 16 factors compared between the two stocks.

How does NU compare to PagSeguro Digital?

NU (NYSE:NU) and PagSeguro Digital (NYSE:PAGS) are related companies, but which is the better investment? We will compare the two companies based on the strength of their valuation, institutional ownership, profitability, earnings, media sentiment, dividends, risk and analyst recommendations.

84.0% of NU shares are owned by institutional investors. Comparatively, 45.9% of PagSeguro Digital shares are owned by institutional investors. 1.2% of NU shares are owned by company insiders. Strong institutional ownership is an indication that hedge funds, endowments and large money managers believe a company will outperform the market over the long term.

NU presently has a consensus price target of $18.39, suggesting a potential upside of 39.54%. PagSeguro Digital has a consensus price target of $12.00, suggesting a potential upside of 26.92%. Given NU's stronger consensus rating and higher possible upside, analysts plainly believe NU is more favorable than PagSeguro Digital.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
NU	0 Sell rating(s)	3 Hold rating(s)	11 Buy rating(s)	0 Strong Buy rating(s)	2.79
PagSeguro Digital	1 Sell rating(s)	4 Hold rating(s)	3 Buy rating(s)	0 Strong Buy rating(s)	2.25

NU has a beta of 1.01, meaning that its share price is 1% more volatile than the broader market. Comparatively, PagSeguro Digital has a beta of 1.37, meaning that its share price is 37% more volatile than the broader market.

In the previous week, NU had 24 more articles in the media than PagSeguro Digital. MarketBeat recorded 30 mentions for NU and 6 mentions for PagSeguro Digital. NU's average media sentiment score of 0.60 beat PagSeguro Digital's score of 0.41 indicating that NU is being referred to more favorably in the media.

Company	Very Positive	Positive	Neutral	Negative	Very Negative	Overall Sentiment
NU	15 Very Positive mention(s)	5 Positive mention(s)	8 Neutral mention(s)	0 Negative mention(s)	0 Very Negative mention(s)	Positive
PagSeguro Digital	1 Very Positive mention(s)	0 Positive mention(s)	4 Neutral mention(s)	1 Negative mention(s)	0 Very Negative mention(s)	Neutral

NU pays an annual dividend of $1.67 per share and has a dividend yield of 12.7%. PagSeguro Digital pays an annual dividend of $1.04 per share and has a dividend yield of 11.0%. NU pays out 256.9% of its earnings in the form of a dividend, suggesting it may not have sufficient earnings to cover its dividend payment in the future. PagSeguro Digital pays out 76.5% of its earnings in the form of a dividend, suggesting it may not have sufficient earnings to cover its dividend payment in the future.

NU has higher revenue and earnings than PagSeguro Digital. PagSeguro Digital is trading at a lower price-to-earnings ratio than NU, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
NU	$11.91B	5.37	$2.87B	$0.65	20.28
PagSeguro Digital	$3.65B	0.72	$379.40M	$1.36	6.95

NU has a net margin of 18.20% compared to PagSeguro Digital's net margin of 10.40%. NU's return on equity of 30.91% beat PagSeguro Digital's return on equity.

Company	Net Margins	Return on Equity	Return on Assets
NU	18.20%	30.91%	4.80%
PagSeguro Digital	10.40%	16.44%	3.29%

Summary

NU beats PagSeguro Digital on 15 of the 18 factors compared between the two stocks.

How does NU compare to Royal Bank Of Canada?

NU (NYSE:NU) and Royal Bank Of Canada (NYSE:RY) are both large-cap finance companies, but which is the superior stock? We will contrast the two businesses based on the strength of their media sentiment, institutional ownership, profitability, dividends, valuation, earnings, risk and analyst recommendations.

In the previous week, NU had 15 more articles in the media than Royal Bank Of Canada. MarketBeat recorded 30 mentions for NU and 15 mentions for Royal Bank Of Canada. Royal Bank Of Canada's average media sentiment score of 0.99 beat NU's score of 0.60 indicating that Royal Bank Of Canada is being referred to more favorably in the news media.

Company	Very Positive	Positive	Neutral	Negative	Very Negative	Overall Sentiment
NU	15 Very Positive mention(s)	5 Positive mention(s)	8 Neutral mention(s)	0 Negative mention(s)	0 Very Negative mention(s)	Positive
Royal Bank Of Canada	8 Very Positive mention(s)	1 Positive mention(s)	5 Neutral mention(s)	1 Negative mention(s)	0 Very Negative mention(s)	Positive

NU pays an annual dividend of $1.67 per share and has a dividend yield of 12.7%. Royal Bank Of Canada pays an annual dividend of $4.72 per share and has a dividend yield of 2.5%. NU pays out 256.9% of its earnings in the form of a dividend, suggesting it may not have sufficient earnings to cover its dividend payment in the future. Royal Bank Of Canada pays out 45.2% of its earnings in the form of a dividend. Royal Bank Of Canada has increased its dividend for 15 consecutive years.

NU has a beta of 1.01, meaning that its share price is 1% more volatile than the broader market. Comparatively, Royal Bank Of Canada has a beta of 0.8, meaning that its share price is 20% less volatile than the broader market.

NU currently has a consensus target price of $18.39, suggesting a potential upside of 39.54%. Royal Bank Of Canada has a consensus target price of $162.00, suggesting a potential downside of 14.12%. Given NU's stronger consensus rating and higher probable upside, equities analysts clearly believe NU is more favorable than Royal Bank Of Canada.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
NU	0 Sell rating(s)	3 Hold rating(s)	11 Buy rating(s)	0 Strong Buy rating(s)	2.79
Royal Bank Of Canada	0 Sell rating(s)	4 Hold rating(s)	10 Buy rating(s)	0 Strong Buy rating(s)	2.71

Royal Bank Of Canada has higher revenue and earnings than NU. Royal Bank Of Canada is trading at a lower price-to-earnings ratio than NU, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
NU	$11.91B	5.37	$2.87B	$0.65	20.28
Royal Bank Of Canada	$98.11B	2.69	$14.54B	$10.45	18.05

NU has a net margin of 18.20% compared to Royal Bank Of Canada's net margin of 15.28%. NU's return on equity of 30.91% beat Royal Bank Of Canada's return on equity.

Company	Net Margins	Return on Equity	Return on Assets
NU	18.20%	30.91%	4.80%
Royal Bank Of Canada	15.28%	17.12%	0.94%

84.0% of NU shares are held by institutional investors. Comparatively, 45.3% of Royal Bank Of Canada shares are held by institutional investors. 1.2% of NU shares are held by company insiders. Strong institutional ownership is an indication that large money managers, hedge funds and endowments believe a company will outperform the market over the long term.

Summary

NU beats Royal Bank Of Canada on 13 of the 19 factors compared between the two stocks.

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New MarketBeat Followers Over Time

This chart shows the number of new MarketBeat users adding NU and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period.

Media Sentiment Over Time

This chart shows the average media sentiment of NYSE and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.

NU vs. The Competition

Export

Metric	NU	BANKS Industry	Finance Sector	NYSE Exchange
Market Cap	$63.83B	$77.83B	$13.48B	$22.90B
Dividend Yield	N/A	3.58%	5.88%	4.13%
P/E Ratio	20.22	10.14	23.92	29.83
Price / Sales	5.37	4.69	160.58	89.43
Price / Cash	18.82	10.39	19.85	24.44
Price / Book	5.09	1.59	2.12	4.66
Net Income	$2.87B	$7.50B	$1.13B	$1.07B
7 Day Performance	2.04%	1.00%	-0.38%	-0.71%
1 Month Performance	-12.29%	-1.58%	-0.51%	-0.58%
1 Year Performance	9.77%	29.37%	11.28%	27.01%

NU Competitors List

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Company	MarketRank	Share Price	Analysts' Price Target	1Y Price Performance	Market Cap	Revenue	P/E Ratio	Employee Count	Indicator(s)
NU NU	4.8624 of 5 stars	$13.28 +3.8%	$18.39 +38.5%	+0.4%	$64.40B	$11.91B	20.40	10,027	Earnings Report Analyst Forecast Insider Trade
SOFI SoFi Technologies	4.3463 of 5 stars	$16.26 +3.2%	$22.72 +39.7%	+18.2%	$20.74B	$3.61B	36.96	6,100
BRK.A Berkshire Hathaway	1.4599 of 5 stars	$720,435.85 +0.4%	$758,532.00 +5.3%	-5.4%	$1.04T	$371.44B	14.30	372,000
BRK.B Berkshire Hathaway	2.5681 of 5 stars	$479.08 +0.7%	$524.50 +9.5%	-5.4%	$1.03T	$419.30B	14.26	387,800
PAGS PagSeguro Digital	4.9315 of 5 stars	$9.76 -3.3%	$12.00 +23.0%	+3.8%	$3.22B	$20.41B	7.62	8,595	Gap Down

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This page (NYSE:NU) was last updated on 5/21/2026 by MarketBeat.com Staff.

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NU (NU) Competitors

NU vs. SOFI, BRK.A, BRK.B, PAGS, and RY

How does NU compare to SoFi Technologies?

Summary

How does NU compare to Berkshire Hathaway?

Summary

How does NU compare to Berkshire Hathaway?

Summary

How does NU compare to PagSeguro Digital?

Summary

How does NU compare to Royal Bank Of Canada?

Summary

New MarketBeat Followers Over Time

Media Sentiment Over Time

NU vs. The Competition

NU Competitors List

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NU (NU) Competitors

NU vs. SOFI, BRK.A, BRK.B, PAGS, and RY

How does NU compare to SoFi Technologies?

Is SOFI or NU more profitable?

Which has higher valuation & earnings, SOFI or NU?

Do institutionals and insiders hold more shares of SOFI or NU?

Which has more volatility & risk, SOFI or NU?

Does the media favor SOFI or NU?

Do analysts rate SOFI or NU?

Summary

How does NU compare to Berkshire Hathaway?

Is NU or BRK.A more profitable?

Which has more risk & volatility, NU or BRK.A?

Do insiders & institutionals believe in NU or BRK.A?

Which has higher earnings & valuation, NU or BRK.A?

Does the media prefer NU or BRK.A?

Do analysts rate NU or BRK.A?

Summary

How does NU compare to Berkshire Hathaway?

Do institutionals and insiders believe in NU or BRK.B?

Which has more volatility and risk, NU or BRK.B?

Which has higher earnings and valuation, NU or BRK.B?

Does the media refer more to NU or BRK.B?

Is NU or BRK.B more profitable?

Do analysts prefer NU or BRK.B?

Summary

How does NU compare to PagSeguro Digital?

Do institutionals & insiders hold more shares of NU or PAGS?

Do analysts recommend NU or PAGS?

Which has more volatility & risk, NU or PAGS?

Does the media prefer NU or PAGS?

Is NU or PAGS a better dividend stock?

Which has better valuation & earnings, NU or PAGS?

Is NU or PAGS more profitable?

Summary

How does NU compare to Royal Bank Of Canada?

Does the media prefer NU or RY?

Is NU or RY a better dividend stock?

Which has more volatility & risk, NU or RY?

Do analysts recommend NU or RY?

Which has stronger earnings & valuation, NU or RY?

Is NU or RY more profitable?

Do insiders & institutionals have more ownership in NU or RY?

Summary

New MarketBeat Followers Over Time

Media Sentiment Over Time

NU vs. The Competition

NU Competitors List

Related Companies and Tools

MarketBeat All Access Features

Best-in-Class Portfolio Monitoring

Stock Ideas and Recommendations

Advanced Stock Screeners and Research Tools