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NU (NU) Competitors

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$13.66 +0.01 (+0.04%)
Closing price 09/18/2026 03:59 PM Eastern
Extended Trading
$13.68 +0.03 (+0.18%)
As of 09/18/2026 07:58 PM Eastern
Extended trading is trading that happens on electronic markets outside of regular trading hours. This is a fair market value extended hours price provided by Massive. Learn more.

NU vs. SOFI, BRK.A, BRK.B, WFC, and C

Should you buy NU stock or one of its competitors? NU's main competitors and comparable companies include SoFi Technologies (SOFI), Berkshire Hathaway (BRK.A), Berkshire Hathaway (BRK.B), Wells Fargo & Company (WFC), and Citigroup (C). Companies are selected based on similarities in market, industry, and size. These companies are all part of the "finance" sector.

How does NU compare to SoFi Technologies?

NU (NYSE:NU) and SoFi Technologies (NASDAQ:SOFI) are both large-cap finance companies, but which is the superior stock? We will compare the two companies based on the strength of their valuation, dividends, profitability, earnings, risk, analyst recommendations, media sentiment and institutional ownership.

NU currently has a consensus target price of $17.92, suggesting a potential upside of 31.23%. SoFi Technologies has a consensus target price of $22.53, suggesting a potential upside of 32.81%. Given SoFi Technologies' higher probable upside, analysts clearly believe SoFi Technologies is more favorable than NU.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
NU
1 Sell rating(s)
5 Hold rating(s)
8 Buy rating(s)
0 Strong Buy rating(s)
2.50
SoFi Technologies
3 Sell rating(s)
11 Hold rating(s)
9 Buy rating(s)
0 Strong Buy rating(s)
2.26

84.0% of NU shares are held by institutional investors. Comparatively, 38.4% of SoFi Technologies shares are held by institutional investors. 2.5% of SoFi Technologies shares are held by insiders. Strong institutional ownership is an indication that endowments, large money managers and hedge funds believe a company is poised for long-term growth.

NU has a beta of 0.94, meaning that its share price is 6% less volatile than the broader market. Comparatively, SoFi Technologies has a beta of 2.2, meaning that its share price is 120% more volatile than the broader market.

In the previous week, SoFi Technologies had 11 more articles in the media than NU. MarketBeat recorded 21 mentions for SoFi Technologies and 10 mentions for NU. NU's average media sentiment score of 0.74 beat SoFi Technologies' score of 0.72 indicating that NU is being referred to more favorably in the media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
NU
5 Very Positive mention(s)
1 Positive mention(s)
4 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive
SoFi Technologies
9 Very Positive mention(s)
5 Positive mention(s)
5 Neutral mention(s)
1 Negative mention(s)
1 Very Negative mention(s)
Positive

NU has a net margin of 18.65% compared to SoFi Technologies' net margin of 14.78%. NU's return on equity of 31.59% beat SoFi Technologies' return on equity.

Company Net Margins Return on Equity Return on Assets
NU18.65% 31.59% 4.97%
SoFi Technologies 14.78%6.22%1.22%

NU has higher revenue and earnings than SoFi Technologies. NU is trading at a lower price-to-earnings ratio than SoFi Technologies, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
NU$15.77B4.20$2.87B$0.7418.45
SoFi Technologies$3.61B6.06$481.32M$0.4835.33

Summary

NU beats SoFi Technologies on 9 of the 16 factors compared between the two stocks.

How does NU compare to Berkshire Hathaway?

Berkshire Hathaway (NYSE:BRK.A) and NU (NYSE:NU) are both large-cap finance companies, but which is the better investment? We will compare the two businesses based on the strength of their media sentiment, valuation, risk, analyst recommendations, profitability, institutional ownership, dividends and earnings.

Berkshire Hathaway has a beta of 0.6, meaning that its share price is 40% less volatile than the broader market. Comparatively, NU has a beta of 0.94, meaning that its share price is 6% less volatile than the broader market.

Berkshire Hathaway has a net margin of 22.30% compared to NU's net margin of 18.65%. NU's return on equity of 31.59% beat Berkshire Hathaway's return on equity.

Company Net Margins Return on Equity Return on Assets
Berkshire Hathaway22.30% 6.62% 3.87%
NU 18.65%31.59%4.97%

Berkshire Hathaway has higher revenue and earnings than NU. Berkshire Hathaway is trading at a lower price-to-earnings ratio than NU, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Berkshire Hathaway$371.44B2.94$66.97B$59.66 thousand12.82
NU$15.77B4.20$2.87B$0.7418.45

Berkshire Hathaway presently has a consensus target price of $787,337.00, indicating a potential upside of 2.96%. NU has a consensus target price of $17.92, indicating a potential upside of 31.23%. Given NU's stronger consensus rating and higher possible upside, analysts plainly believe NU is more favorable than Berkshire Hathaway.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Berkshire Hathaway
1 Sell rating(s)
1 Hold rating(s)
1 Buy rating(s)
0 Strong Buy rating(s)
2.00
NU
1 Sell rating(s)
5 Hold rating(s)
8 Buy rating(s)
0 Strong Buy rating(s)
2.50

23.0% of Berkshire Hathaway shares are owned by institutional investors. Comparatively, 84.0% of NU shares are owned by institutional investors. 0.3% of Berkshire Hathaway shares are owned by company insiders. Strong institutional ownership is an indication that large money managers, endowments and hedge funds believe a company will outperform the market over the long term.

In the previous week, Berkshire Hathaway had 30 more articles in the media than NU. MarketBeat recorded 40 mentions for Berkshire Hathaway and 10 mentions for NU. NU's average media sentiment score of 0.74 beat Berkshire Hathaway's score of 0.18 indicating that NU is being referred to more favorably in the news media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Berkshire Hathaway
9 Very Positive mention(s)
1 Positive mention(s)
23 Neutral mention(s)
7 Negative mention(s)
0 Very Negative mention(s)
Neutral
NU
5 Very Positive mention(s)
1 Positive mention(s)
4 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive

Summary

NU beats Berkshire Hathaway on 10 of the 16 factors compared between the two stocks.

How does NU compare to Berkshire Hathaway?

Berkshire Hathaway (NYSE:BRK.B) and NU (NYSE:NU) are both large-cap finance companies, but which is the superior business? We will compare the two businesses based on the strength of their dividends, institutional ownership, profitability, valuation, analyst recommendations, media sentiment, risk and earnings.

Berkshire Hathaway currently has a consensus price target of $542.50, suggesting a potential upside of 6.44%. NU has a consensus price target of $17.92, suggesting a potential upside of 31.23%. Given NU's stronger consensus rating and higher probable upside, analysts clearly believe NU is more favorable than Berkshire Hathaway.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Berkshire Hathaway
0 Sell rating(s)
2 Hold rating(s)
1 Buy rating(s)
0 Strong Buy rating(s)
2.33
NU
1 Sell rating(s)
5 Hold rating(s)
8 Buy rating(s)
0 Strong Buy rating(s)
2.50

In the previous week, Berkshire Hathaway had 34 more articles in the media than NU. MarketBeat recorded 44 mentions for Berkshire Hathaway and 10 mentions for NU. NU's average media sentiment score of 0.74 beat Berkshire Hathaway's score of 0.16 indicating that NU is being referred to more favorably in the news media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Berkshire Hathaway
10 Very Positive mention(s)
0 Positive mention(s)
26 Neutral mention(s)
7 Negative mention(s)
1 Very Negative mention(s)
Neutral
NU
5 Very Positive mention(s)
1 Positive mention(s)
4 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive

39.3% of Berkshire Hathaway shares are held by institutional investors. Comparatively, 84.0% of NU shares are held by institutional investors. 6.1% of Berkshire Hathaway shares are held by company insiders. Strong institutional ownership is an indication that hedge funds, large money managers and endowments believe a company is poised for long-term growth.

Berkshire Hathaway has a beta of 0.61, suggesting that its share price is 39% less volatile than the broader market. Comparatively, NU has a beta of 0.94, suggesting that its share price is 6% less volatile than the broader market.

Berkshire Hathaway has higher revenue and earnings than NU. Berkshire Hathaway is trading at a lower price-to-earnings ratio than NU, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Berkshire Hathaway$371.44B2.94$66.97B$39.7712.82
NU$15.77B4.20$2.87B$0.7418.45

Berkshire Hathaway has a net margin of 22.30% compared to NU's net margin of 18.65%. NU's return on equity of 31.59% beat Berkshire Hathaway's return on equity.

Company Net Margins Return on Equity Return on Assets
Berkshire Hathaway22.30% 6.62% 3.87%
NU 18.65%31.59%4.97%

Summary

NU beats Berkshire Hathaway on 10 of the 16 factors compared between the two stocks.

How does NU compare to Wells Fargo & Company?

NU (NYSE:NU) and Wells Fargo & Company (NYSE:WFC) are both large-cap finance companies, but which is the superior business? We will compare the two businesses based on the strength of their dividends, media sentiment, analyst recommendations, earnings, risk, valuation, profitability and institutional ownership.

NU currently has a consensus target price of $17.92, indicating a potential upside of 31.23%. Wells Fargo & Company has a consensus target price of $98.61, indicating a potential upside of 14.52%. Given NU's higher possible upside, research analysts plainly believe NU is more favorable than Wells Fargo & Company.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
NU
1 Sell rating(s)
5 Hold rating(s)
8 Buy rating(s)
0 Strong Buy rating(s)
2.50
Wells Fargo & Company
0 Sell rating(s)
10 Hold rating(s)
14 Buy rating(s)
2 Strong Buy rating(s)
2.69

NU has a net margin of 18.65% compared to Wells Fargo & Company's net margin of 17.55%. NU's return on equity of 31.59% beat Wells Fargo & Company's return on equity.

Company Net Margins Return on Equity Return on Assets
NU18.65% 31.59% 4.97%
Wells Fargo & Company 17.55%13.85%1.06%

84.0% of NU shares are owned by institutional investors. Comparatively, 75.9% of Wells Fargo & Company shares are owned by institutional investors. 0.1% of Wells Fargo & Company shares are owned by insiders. Strong institutional ownership is an indication that hedge funds, large money managers and endowments believe a company is poised for long-term growth.

NU has a beta of 0.94, indicating that its share price is 6% less volatile than the broader market. Comparatively, Wells Fargo & Company has a beta of 0.92, indicating that its share price is 8% less volatile than the broader market.

Wells Fargo & Company has higher revenue and earnings than NU. Wells Fargo & Company is trading at a lower price-to-earnings ratio than NU, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
NU$15.77B4.20$2.87B$0.7418.45
Wells Fargo & Company$123.53B2.11$21.34B$6.8812.51

In the previous week, Wells Fargo & Company had 32 more articles in the media than NU. MarketBeat recorded 42 mentions for Wells Fargo & Company and 10 mentions for NU. NU's average media sentiment score of 0.74 beat Wells Fargo & Company's score of 0.60 indicating that NU is being referred to more favorably in the media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
NU
5 Very Positive mention(s)
1 Positive mention(s)
4 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive
Wells Fargo & Company
20 Very Positive mention(s)
10 Positive mention(s)
4 Neutral mention(s)
2 Negative mention(s)
6 Very Negative mention(s)
Positive

Summary

NU beats Wells Fargo & Company on 9 of the 17 factors compared between the two stocks.

How does NU compare to Citigroup?

NU (NYSE:NU) and Citigroup (NYSE:C) are both large-cap finance companies, but which is the superior business? We will contrast the two businesses based on the strength of their valuation, profitability, institutional ownership, media sentiment, earnings, dividends, risk and analyst recommendations.

NU has a beta of 0.94, indicating that its stock price is 6% less volatile than the broader market. Comparatively, Citigroup has a beta of 1.12, indicating that its stock price is 12% more volatile than the broader market.

In the previous week, Citigroup had 73 more articles in the media than NU. MarketBeat recorded 83 mentions for Citigroup and 10 mentions for NU. NU's average media sentiment score of 0.74 beat Citigroup's score of 0.27 indicating that NU is being referred to more favorably in the media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
NU
5 Very Positive mention(s)
1 Positive mention(s)
4 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive
Citigroup
29 Very Positive mention(s)
12 Positive mention(s)
20 Neutral mention(s)
13 Negative mention(s)
8 Very Negative mention(s)
Neutral

NU currently has a consensus price target of $17.92, suggesting a potential upside of 31.23%. Citigroup has a consensus price target of $145.22, suggesting a potential upside of 10.19%. Given NU's higher probable upside, analysts plainly believe NU is more favorable than Citigroup.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
NU
1 Sell rating(s)
5 Hold rating(s)
8 Buy rating(s)
0 Strong Buy rating(s)
2.50
Citigroup
0 Sell rating(s)
5 Hold rating(s)
13 Buy rating(s)
1 Strong Buy rating(s)
2.79

84.0% of NU shares are held by institutional investors. Comparatively, 71.7% of Citigroup shares are held by institutional investors. 0.1% of Citigroup shares are held by insiders. Strong institutional ownership is an indication that endowments, hedge funds and large money managers believe a stock is poised for long-term growth.

Citigroup has higher revenue and earnings than NU. Citigroup is trading at a lower price-to-earnings ratio than NU, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
NU$15.77B4.20$2.87B$0.7418.45
Citigroup$168.30B1.34$14.31B$9.2614.23

NU has a net margin of 18.65% compared to Citigroup's net margin of 10.23%. NU's return on equity of 31.59% beat Citigroup's return on equity.

Company Net Margins Return on Equity Return on Assets
NU18.65% 31.59% 4.97%
Citigroup 10.23%10.15%0.72%

Summary

Citigroup beats NU on 9 of the 17 factors compared between the two stocks.

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New MarketBeat Followers Over Time

This chart shows the number of new MarketBeat users adding NU and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period.
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Media Sentiment Over Time

This chart shows the average media sentiment of NYSE and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.
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NU vs. The Competition

MetricNUBanks IndustryFinance SectorNYSE Exchange
Market Cap$66.30B$23.41B$13.84B$23.07B
Dividend YieldN/A3.08%5.94%3.62%
P/E Ratio18.4527.0325.3128.19
Price / Sales4.209.38510.8519.56
Price / Cash20.9015.5530.0719.32
Price / Book5.861.372.734.70
Net Income$2.87B$2.58B$1.31B$1.07B
7 Day Performance-5.21%-0.73%-0.30%-1.26%
1 Month Performance-6.34%0.17%-0.36%-4.29%
1 Year Performance-15.71%22.23%7.79%8.41%

NU Competitors List

CompanyMarketRankShare PriceAnalysts' Price Target1Y Price PerformanceMarket CapRevenueP/E RatioEmployee CountIndicator(s)
NU
NU
4.879 of 5 stars
$13.66
+0.0%
$17.92
+31.2%
-15.7%$66.30B$15.77B18.4510,027
SOFI
SoFi Technologies
3.8806 of 5 stars
$17.65
+1.9%
$22.53
+27.6%
-42.5%$22.80B$3.61B36.776,100
BRK.A
Berkshire Hathaway
1.4612 of 5 stars
$773,069.29
+0.9%
$787,337.00
+1.8%
+3.4%$1.11T$371.44B12.96387,800
BRK.B
Berkshire Hathaway
1.9304 of 5 stars
$515.19
+0.9%
$542.50
+5.3%
+3.5%$1.10T$371.44B12.95387,800
WFC
Wells Fargo & Company
4.7278 of 5 stars
$88.67
-1.8%
$98.61
+11.2%
+1.8%$268.15B$123.53B12.89205,000

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This page (NYSE:NU) was last updated on 9/21/2026 by MarketBeat.com Staff.
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