United Rentals (URI) Stock Forecast & Price Target

$994.76 +5.64 (+0.57%)

Closing price 09/14/2026 03:59 PM Eastern

Extended Trading

$995.42 +0.66 (+0.07%)

As of 09/14/2026 07:30 PM Eastern

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United Rentals - Analysts' Recommendations and Stock Price Forecast (2026)

Consensus Rating

Moderate Buy

Based on 18 Analyst Ratings

Sell
1

Hold
1

Buy
16

Based on 18 Wall Street analysts who have issued ratings for United Rentals in the last 12 months, the stock has a consensus rating of "Moderate Buy." Out of the 18 analysts, 1 has given a sell rating, 1 has given a hold rating, 15 have given a buy rating, and 1 has given a strong buy rating for URI.

Consensus Price Target

$1,230.88
23.74% Upside

According to the 18 analysts' twelve-month price targets for United Rentals, the average price target is $1,230.88. The highest price target for URI is $1,466.00, while the lowest price target for URI is $903.00. The average price target represents a forecasted upside of 23.74% from the current price of $994.76.

MarketBeat calculates consensus analyst ratings for stocks using the most recent rating from each Wall Street analyst that has rated a stock within the last twelve months. Each analyst's rating is normalized to a standardized rating score of 1 (sell), 2 (hold), 3 (buy) or 4 (strong buy). Analyst consensus ratings scores are calculated using the mean average of the number of normalized sell, hold, buy and strong buy ratings from Wall Street analysts. Each stock's consensus analyst rating is derived from its calculated consensus ratings score (0 to .5 = Strong Sell, .5 to 1 = Sell, 1 to 1.5 = Reduce, 1.5 to 2.5 = Hold, 2.5 to 3.0 = Moderate Buy, 3.0 to 3.5 = Buy, >3.5 = Strong Buy). MarketBeat's consensus price targets are a mean average of the most recent available price targets set by each analyst that has set a price target for the stock in the last twelve months. MarketBeat's consensus ratings and consensus price targets may differ from those calculated by other firms due to differences in methodology and available data.

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URI Analyst Ratings Over Time

Type	Current Forecast 9/15/25 to 9/15/26	1 Month Ago 8/16/25 to 8/16/26	3 Months Ago 6/17/25 to 6/17/26	1 Year Ago 9/15/24 to 9/15/25
Strong Buy	1 Strong Buy rating(s)	1 Strong Buy rating(s)	0 Strong Buy rating(s)	1 Strong Buy rating(s)
Buy	15 Buy rating(s)	16 Buy rating(s)	13 Buy rating(s)	9 Buy rating(s)
Hold	1 Hold rating(s)	0 Hold rating(s)	2 Hold rating(s)	4 Hold rating(s)
Sell	1 Sell rating(s)	1 Sell rating(s)	1 Sell rating(s)	1 Sell rating(s)
Consensus Price Target	$1,230.88	$1,246.19	$1,045.81	$842.86
Forecasted Upside	23.74% Upside	7.87% Upside	-0.44% Downside	-11.06% Downside
Consensus Rating	Moderate Buy	Moderate Buy	Moderate Buy	Moderate Buy

URI Analyst Recommendations By Month

The chart below shows how a company's ratings by analysts have changed over time. Each bar represents the previous year of ratings for that month. Within each bar, the sell ratings are shown in red, the hold ratings are shown in yellow, the buy ratings are shown in green, and the strong buy ratings are shown in dark green.

URI Price Targets by Month

The chart below shows how a company's share price and consensus price target have changed over time. The dark blue line represents the company's actual price. The lighter blue line represents the stock's consensus price target. The even lighter blue range in the background of the two lines represents the low price target and the high price target for each stock.

United Rentals Stock vs. The Competition

Type	United Rentals	Industrials Companies	Broader Market
Consensus Rating Score	2.89	2.30	2.53
Consensus Rating	Moderate Buy	Hold	Moderate Buy
Predicted Upside	23.74% Upside	100.80% Upside	16.51% Upside
News Sentiment Rating	Positive News See Recent URI News	Positive News	Positive News

Recent Analyst Forecasts and Stock Ratings

Rating

Upside/Downside

Action

Time Frame

Start Date

End Date

Show

Export

Date	Brokerage	Analyst	Action	Rating	Price Target	Report Date Upside/Downside
9/14/2026	Citigroup 4 of 5 stars	Kyle Menges 5 of 5 stars	Reiterated Rating	Buy
9/10/2026	UBS Group 4 of 5 stars	Steven Fisher 5 of 5 stars	Set Target		$1,170.00	+13.35%
9/10/2026	JPMorgan Chase & Co. 3 of 5 stars	Tami Zakaria 4 of 5 stars	Reiterated Rating	Overweight ➝ Neutral	$1,235.00 ➝ $1,170.00	+13.35%
8/4/2026	Argus Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	John Eade Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Reiterated Rating	Buy	$1,250.00	+10.08%
7/27/2026	Zacks Research Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating		Upgrade	Hold ➝ Strong-Buy
7/24/2026	Morgan Stanley Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Angel Castillo Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Set Target	Overweight	$1,335.00	+17.30%
7/24/2026	KeyCorp Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Ken Newman Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Reiterated Rating	Overweight	$1,350.00	+18.15%
7/24/2026	Robert W. Baird Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Mircea Dobre Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Set Target		$1,300.00	+14.00%
7/24/2026	Wells Fargo & Company Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Jerry Revich Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Boost Target	Overweight	$1,245.00 ➝ $1,355.00	+18.59%
7/24/2026	Barclays Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Adam Seiden Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Boost Target	Underweight	$715.00 ➝ $950.00	-16.85%
Get the Latest News and Ratings for URI and Related Stocks Enter your email address below to receive the latest news and analysts' ratings for United Rentals and its competitors with MarketBeat's FREE daily newsletter.
7/24/2026	Truist Financial Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Jamie Cook Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Boost Target	Buy	$1,421.00 ➝ $1,466.00	+28.59%
7/23/2026	Weiss Ratings Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating		Upgrade	Hold (C+) ➝ Buy (B-)
7/23/2026	Bank of America Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Ross Gilardi Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Boost Target	Buy	$1,195.00 ➝ $1,300.00	+13.59%
6/29/2026	BNP Paribas Exane Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Seth Weber Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Upgrade	Neutral ➝ Outperform	$1,320.00	+17.54%
6/10/2026	Raymond James Financial Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating		Reiterated Rating	Outperform	$1,275.00	+16.55%
5/11/2026	Evercore Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating		Reiterated Rating	Outperform	$1,101.00	+16.81%
4/24/2026	Royal Bank Of Canada Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Sabahat Khan Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Boost Target	Outperform	$1,041.00 ➝ $1,119.00	+13.27%
4/9/2026	Sanford C. Bernstein Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Chad Dillard Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Set Target	Outperform	$903.00	+16.92%
6/13/2025	Rothschild & Co Redburn Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	N. Tyler Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Downgrade	Buy ➝ Neutral	$760.00	+6.10%
5/27/2025	The Goldman Sachs Group Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Jerry Revich Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Boost Target	Buy	$770.00 ➝ $850.00	+18.12%
4/25/2025	Cfra Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	S. Glickman Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Upgrade	Strong-Buy

Analyst ratings data on MarketBeat is provided by Benzinga and other data providers. This page was last refreshed on Tuesday at 01:18 AM ET.

Should I Buy United Rentals Stock? URI Pros and Cons Explained

These pros and cons were generated based on recent news and financial data from MarketBeat in order to provide readers with the fastest and most accurate insights. They were last updated on Friday, September 11, 2026. Please send any questions or comments about these United Rentals pros and cons to contact@marketbeat.com.

United Rentals
Bull Case

Here are some ways that investors could benefit from investing in United Rentals, Inc.:

United Rentals, Inc. recently reported strong second-quarter results with record performance and raised its full-year 2026 guidance, indicating robust operational momentum and confidence in future earnings growth despite recent market volatility.
The company's stock is currently trading at $986.89, which is significantly below the consensus price target of $1,246.19, suggesting substantial potential upside for investors as analysts maintain a Moderate Buy rating based on recent fundamental strength.
United Rentals, Inc. demonstrated strong earnings power by reporting an EPS of $12.76 for the most recent quarter, which exceeded the consensus estimate of $11.53, highlighting the company's ability to generate profits above market expectations.
Revenue growth remains solid, with the most recent quarter showing an 11.8% year-over-year increase to $4.41 billion, reflecting sustained demand for equipment rental services in construction and industrial sectors.
The company maintains a healthy dividend yield of 0.77% with a low payout ratio of 18.92%, providing income stability while retaining the majority of earnings for reinvestment and growth initiatives.

United Rentals
Bear Case

Investors should be bearish about investing in United Rentals, Inc. for these reasons:

Recent analyst sentiment has turned cautious, with JPMorgan Chase & Co. reaffirming a neutral rating and lowering its price target to $1,170.00, citing concerns about limited merger-and-acquisition upside and a less favorable risk-reward profile after a strong stock run.
Insider selling activity has been notable, with five executives selling a total of 27,588 shares in the past six months, including CEO Matthew Flannery selling 22,768 shares, which may signal reduced internal confidence or personal financial planning rather than a bullish outlook.
The stock has experienced recent volatility and a decline, dropping 3.6% in a single session due to a downgrade and broader risk-off trading in cyclical industrial names, exposing investors to heightened market sentiment risks.
United Rentals, Inc. carries a debt-to-equity ratio of 1.38, which is relatively high and could limit financial flexibility or increase interest expense burdens if economic conditions tighten or interest rates remain elevated.
The company's current ratio of 0.76 and quick ratio of 0.70 indicate that current liabilities exceed current assets, suggesting potential short-term liquidity pressures that could become problematic in a downturn or if cash flow slows.

URI Forecast - Frequently Asked Questions

According to the research reports of 18 Wall Street equities research analysts, the average twelve-month stock price forecast for United Rentals is $1,230.88, with a high forecast of $1,466.00 and a low forecast of $903.00.

18 Wall Street equities research analysts have issued "buy," "hold," and "sell" ratings for United Rentals in the last twelve months. There is currently 1 sell rating, 1 hold rating, 15 buy ratings and 1 strong buy rating for the stock. The consensus among Wall Street equities research analysts is that investors should "moderate buy" URI shares.

According to analysts, United Rentals's stock has a predicted upside of 23.74% based on their 12-month stock forecasts.

Over the previous 90 days, United Rentals's stock had 4 upgrades and 1 downgrade by analysts.

United Rentals has been rated by research analysts at Argus, Bank of America, Barclays, BNP Paribas Exane, Citigroup, JPMorgan Chase & Co., KeyCorp, Morgan Stanley, Robert W. Baird, Truist Financial, UBS Group, Weiss Ratings, Wells Fargo & Company, and Zacks Research in the past 90 days.

Analysts like United Rentals more than other "industrials" companies. The consensus rating for United Rentals is Moderate Buy while the average consensus rating for "industrials" companies is Hold. Learn more on how URI compares to other companies.

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Brokerages With United Rentals Recommendations

MarketBeat monitors more than a dozen sources for United Rentals analyst ratings, with the most recent rating issued on 9/14/2026.

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United Rentals (URI) Stock Forecast & Price Target