BBSI vs. KELYA, KFRC, TBI, CCRN, TTEC, HCSG, MDRX, HKD, NYAX, and PCT
Should you be buying Barrett Business Services stock or one of its competitors? The main competitors of Barrett Business Services include Kelly Services (KELYA), Kforce (KFRC), TrueBlue (TBI), Cross Country Healthcare (CCRN), TTEC (TTEC), Healthcare Services Group (HCSG), Veradigm (MDRX), AMTD Digital (HKD), Nayax (NYAX), and PureCycle Technologies (PCT). These companies are all part of the "business services" sector.
Kelly Services (NASDAQ:KELYA) and Barrett Business Services (NASDAQ:BBSI) are both small-cap business services companies, but which is the superior investment? We will compare the two businesses based on the strength of their profitability, community ranking, institutional ownership, media sentiment, dividends, risk, analyst recommendations, earnings and valuation.
Barrett Business Services has a net margin of 4.60% compared to Barrett Business Services' net margin of 1.11%. Kelly Services' return on equity of 26.58% beat Barrett Business Services' return on equity.
Kelly Services currently has a consensus price target of $29.00, indicating a potential upside of 31.34%. Barrett Business Services has a consensus price target of $141.00, indicating a potential upside of 11.84%. Given Barrett Business Services' higher possible upside, equities analysts plainly believe Kelly Services is more favorable than Barrett Business Services.
Kelly Services pays an annual dividend of $0.30 per share and has a dividend yield of 1.4%. Barrett Business Services pays an annual dividend of $1.20 per share and has a dividend yield of 0.9%. Kelly Services pays out 21.6% of its earnings in the form of a dividend. Barrett Business Services pays out 16.5% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years. Kelly Services has raised its dividend for 2 consecutive years. Kelly Services is clearly the better dividend stock, given its higher yield and longer track record of dividend growth.
Kelly Services has a beta of 1.19, suggesting that its share price is 19% more volatile than the S&P 500. Comparatively, Barrett Business Services has a beta of 1.37, suggesting that its share price is 37% more volatile than the S&P 500.
In the previous week, Kelly Services and Kelly Services both had 5 articles in the media. Barrett Business Services' average media sentiment score of 1.56 beat Kelly Services' score of 1.25 indicating that Kelly Services is being referred to more favorably in the media.
Barrett Business Services has lower revenue, but higher earnings than Kelly Services. Kelly Services is trading at a lower price-to-earnings ratio than Barrett Business Services, indicating that it is currently the more affordable of the two stocks.
76.3% of Kelly Services shares are owned by institutional investors. Comparatively, 86.8% of Barrett Business Services shares are owned by institutional investors. 3.9% of Kelly Services shares are owned by company insiders. Comparatively, 3.7% of Barrett Business Services shares are owned by company insiders. Strong institutional ownership is an indication that hedge funds, endowments and large money managers believe a stock will outperform the market over the long term.
Barrett Business Services received 116 more outperform votes than Kelly Services when rated by MarketBeat users. Likewise, 67.96% of users gave Barrett Business Services an outperform vote while only 55.78% of users gave Kelly Services an outperform vote.
Summary
Barrett Business Services beats Kelly Services on 12 of the 18 factors compared between the two stocks.
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This chart shows the number of new MarketBeat users adding BBSI and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period.
This chart shows the average media sentiment of NASDAQ and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.
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