Hertz Global (HTZ) Competitors

Hertz Global (NASDAQ:HTZ) and SP Plus (NASDAQ:SP) are both small-cap transportation companies, but which is the superior investment? We will contrast the two businesses based on the strength of their earnings, institutional ownership, media sentiment, profitability, valuation, dividends, analyst recommendations, risk and community ranking.

Do insiders and institutionals have more ownership in HTZ or SP?

99.2% of Hertz Global shares are owned by institutional investors. Comparatively, 94.0% of SP Plus shares are owned by institutional investors. 0.9% of Hertz Global shares are owned by company insiders. Comparatively, 1.4% of SP Plus shares are owned by company insiders. Strong institutional ownership is an indication that large money managers, hedge funds and endowments believe a stock is poised for long-term growth.

Do analysts recommend HTZ or SP?

Hertz Global presently has a consensus target price of $8.38, indicating a potential upside of 124.53%. SP Plus has a consensus target price of $52.00, indicating a potential downside of 3.69%. Given Hertz Global's higher probable upside, research analysts plainly believe Hertz Global is more favorable than SP Plus.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Hertz Global	2 Sell rating(s)	6 Hold rating(s)	0 Buy rating(s)	0 Strong Buy rating(s)	1.75
SP Plus	0 Sell rating(s)	2 Hold rating(s)	0 Buy rating(s)	0 Strong Buy rating(s)	2.00

Does the MarketBeat Community prefer HTZ or SP?

Hertz Global received 256 more outperform votes than SP Plus when rated by MarketBeat users. Likewise, 61.83% of users gave Hertz Global an outperform vote while only 59.52% of users gave SP Plus an outperform vote.

Company	Underperform	Outperform
Hertz Global	Outperform Votes 528 61.83%	Underperform Votes 326 38.17%
SP Plus	Outperform Votes 272 59.52%	Underperform Votes 185 40.48%

Is HTZ or SP more profitable?

Hertz Global has a net margin of 2.49% compared to SP Plus' net margin of 1.68%. SP Plus' return on equity of 21.93% beat Hertz Global's return on equity.

Company	Net Margins	Return on Equity	Return on Assets
Hertz Global	2.49%	-11.64%	-1.40%
SP Plus	1.68%	21.93%	4.78%

Which has higher valuation and earnings, HTZ or SP?

Hertz Global has higher revenue and earnings than SP Plus. Hertz Global is trading at a lower price-to-earnings ratio than SP Plus, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Hertz Global	$9.37B	0.12	$616M	-$0.39	-9.56
SP Plus	$1.81B	0.59	$31.10M	$1.52	35.52

Which has more volatility and risk, HTZ or SP?

Hertz Global has a beta of 2.11, indicating that its stock price is 111% more volatile than the S&P 500. Comparatively, SP Plus has a beta of 1.22, indicating that its stock price is 22% more volatile than the S&P 500.

Does the media refer more to HTZ or SP?

In the previous week, Hertz Global had 26 more articles in the media than SP Plus. MarketBeat recorded 26 mentions for Hertz Global and 0 mentions for SP Plus. SP Plus' average media sentiment score of 0.00 beat Hertz Global's score of -0.03 indicating that SP Plus is being referred to more favorably in the news media.

Company	Overall Sentiment
Hertz Global	Neutral
SP Plus	Neutral

Summary

Hertz Global beats SP Plus on 9 of the 17 factors compared between the two stocks.