HTZ vs. SP, FTCH, CAR, WERN, MRTN, HTLD, FRPH, R, KL, and ODFL
Should you be buying Hertz Global stock or one of its competitors? The main competitors of Hertz Global include SP Plus (SP), Farfetch (FTCH), Avis Budget Group (CAR), Werner Enterprises (WERN), Marten Transport (MRTN), Heartland Express (HTLD), FRP (FRPH), Ryder System (R), Kirkland Lake Gold (KL), and Old Dominion Freight Line (ODFL).
SP Plus (NASDAQ:SP) and Hertz Global (NASDAQ:HTZ) are both small-cap consumer discretionary companies, but which is the superior stock? We will compare the two companies based on the strength of their media sentiment, profitability, valuation, risk, analyst recommendations, earnings, community ranking, dividends and institutional ownership.
94.0% of SP Plus shares are owned by institutional investors. Comparatively, 99.2% of Hertz Global shares are owned by institutional investors. 1.4% of SP Plus shares are owned by insiders. Comparatively, 0.9% of Hertz Global shares are owned by insiders. Strong institutional ownership is an indication that endowments, hedge funds and large money managers believe a company will outperform the market over the long term.
SP Plus has a beta of 1.22, suggesting that its stock price is 22% more volatile than the S&P 500. Comparatively, Hertz Global has a beta of 2.04, suggesting that its stock price is 104% more volatile than the S&P 500.
Hertz Global received 256 more outperform votes than SP Plus when rated by MarketBeat users. Likewise, 61.54% of users gave Hertz Global an outperform vote while only 58.62% of users gave SP Plus an outperform vote.
In the previous week, Hertz Global had 6 more articles in the media than SP Plus. MarketBeat recorded 19 mentions for Hertz Global and 13 mentions for SP Plus. Hertz Global's average media sentiment score of 0.32 beat SP Plus' score of 0.02 indicating that SP Plus is being referred to more favorably in the media.
Hertz Global has a net margin of 2.49% compared to Hertz Global's net margin of 1.68%. Hertz Global's return on equity of 21.93% beat SP Plus' return on equity.
SP Plus presently has a consensus target price of $52.00, indicating a potential downside of 3.69%. Hertz Global has a consensus target price of $7.56, indicating a potential upside of 85.81%. Given SP Plus' higher possible upside, analysts plainly believe Hertz Global is more favorable than SP Plus.
Hertz Global has higher revenue and earnings than SP Plus. Hertz Global is trading at a lower price-to-earnings ratio than SP Plus, indicating that it is currently the more affordable of the two stocks.
Summary
Hertz Global beats SP Plus on 9 of the 17 factors compared between the two stocks.
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This chart shows the number of new MarketBeat users adding HTZ and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period.
Skip ChartThis chart shows the average media sentiment of NASDAQ and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.
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