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Hertz Global (HTZ) Competitors

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$2.12 -0.08 (-3.64%)
Closing price 07/2/2026 04:00 PM Eastern
Extended Trading
$2.14 +0.02 (+0.94%)
As of 07/2/2026 07:59 PM Eastern
Extended trading is trading that happens on electronic markets outside of regular trading hours. This is a fair market value extended hours price provided by Massive. Learn more.

HTZ vs. TSLA, WERN, MRTN, HTLD, and FRPH

Should you buy Hertz Global stock or one of its competitors? MarketBeat compares Hertz Global with other companies and stocks that may be similar based on industry, sector, market capitalization, business model, investor interest, or shared news coverage. Companies and stocks commonly compared with Hertz Global include Tesla (TSLA), Werner Enterprises (WERN), Marten Transport (MRTN), Heartland Express (HTLD), and FRP (FRPH).

How does Hertz Global compare to Tesla?

Tesla (NASDAQ:TSLA) and Hertz Global (NASDAQ:HTZ) are related companies, but which is the superior business? We will contrast the two companies based on the strength of their profitability, earnings, analyst recommendations, media sentiment, institutional ownership, dividends, valuation and risk.

In the previous week, Tesla had 293 more articles in the media than Hertz Global. MarketBeat recorded 301 mentions for Tesla and 8 mentions for Hertz Global. Tesla's average media sentiment score of 0.58 beat Hertz Global's score of -0.06 indicating that Tesla is being referred to more favorably in the media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Tesla
118 Very Positive mention(s)
59 Positive mention(s)
74 Neutral mention(s)
34 Negative mention(s)
11 Very Negative mention(s)
Positive
Hertz Global
1 Very Positive mention(s)
0 Positive mention(s)
6 Neutral mention(s)
1 Negative mention(s)
0 Very Negative mention(s)
Neutral

Tesla has higher revenue and earnings than Hertz Global. Hertz Global is trading at a lower price-to-earnings ratio than Tesla, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Tesla$97.88B15.10$3.79B$1.09360.96
Hertz Global$8.70B0.08-$747M-$2.31N/A

Tesla has a beta of 1.8, suggesting that its share price is 80% more volatile than the broader market. Comparatively, Hertz Global has a beta of 2.21, suggesting that its share price is 121% more volatile than the broader market.

66.2% of Tesla shares are owned by institutional investors. Comparatively, 99.2% of Hertz Global shares are owned by institutional investors. 19.9% of Tesla shares are owned by insiders. Comparatively, 1.0% of Hertz Global shares are owned by insiders. Strong institutional ownership is an indication that hedge funds, large money managers and endowments believe a stock is poised for long-term growth.

Tesla has a net margin of 3.95% compared to Hertz Global's net margin of -7.33%. Tesla's return on equity of 4.89% beat Hertz Global's return on equity.

Company Net Margins Return on Equity Return on Assets
Tesla3.95% 4.89% 2.93%
Hertz Global -7.33%N/A -2.34%

Tesla presently has a consensus target price of $403.92, suggesting a potential upside of 2.66%. Hertz Global has a consensus target price of $4.75, suggesting a potential upside of 124.06%. Given Hertz Global's higher probable upside, analysts plainly believe Hertz Global is more favorable than Tesla.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Tesla
4 Sell rating(s)
20 Hold rating(s)
21 Buy rating(s)
0 Strong Buy rating(s)
2.38
Hertz Global
1 Sell rating(s)
4 Hold rating(s)
0 Buy rating(s)
0 Strong Buy rating(s)
1.80

Summary

Tesla beats Hertz Global on 13 of the 16 factors compared between the two stocks.

How does Hertz Global compare to Werner Enterprises?

Werner Enterprises (NASDAQ:WERN) and Hertz Global (NASDAQ:HTZ) are both transportation companies, but which is the better investment? We will contrast the two companies based on the strength of their earnings, profitability, dividends, media sentiment, analyst recommendations, valuation, risk and institutional ownership.

Werner Enterprises has a net margin of -0.28% compared to Hertz Global's net margin of -7.33%. Werner Enterprises' return on equity of 0.66% beat Hertz Global's return on equity.

Company Net Margins Return on Equity Return on Assets
Werner Enterprises-0.28% 0.66% 0.30%
Hertz Global -7.33%N/A -2.34%

Werner Enterprises presently has a consensus price target of $37.77, indicating a potential downside of 12.57%. Hertz Global has a consensus price target of $4.75, indicating a potential upside of 124.06%. Given Hertz Global's higher probable upside, analysts plainly believe Hertz Global is more favorable than Werner Enterprises.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Werner Enterprises
3 Sell rating(s)
10 Hold rating(s)
2 Buy rating(s)
0 Strong Buy rating(s)
1.93
Hertz Global
1 Sell rating(s)
4 Hold rating(s)
0 Buy rating(s)
0 Strong Buy rating(s)
1.80

89.3% of Werner Enterprises shares are owned by institutional investors. Comparatively, 99.2% of Hertz Global shares are owned by institutional investors. 1.3% of Werner Enterprises shares are owned by company insiders. Comparatively, 1.0% of Hertz Global shares are owned by company insiders. Strong institutional ownership is an indication that endowments, hedge funds and large money managers believe a stock will outperform the market over the long term.

In the previous week, Hertz Global had 4 more articles in the media than Werner Enterprises. MarketBeat recorded 8 mentions for Hertz Global and 4 mentions for Werner Enterprises. Werner Enterprises' average media sentiment score of 1.05 beat Hertz Global's score of -0.06 indicating that Werner Enterprises is being referred to more favorably in the media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Werner Enterprises
1 Very Positive mention(s)
1 Positive mention(s)
1 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive
Hertz Global
1 Very Positive mention(s)
0 Positive mention(s)
6 Neutral mention(s)
1 Negative mention(s)
0 Very Negative mention(s)
Neutral

Werner Enterprises has higher earnings, but lower revenue than Hertz Global. Werner Enterprises is trading at a lower price-to-earnings ratio than Hertz Global, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Werner Enterprises$2.97B0.87-$14.40M-$0.15N/A
Hertz Global$8.70B0.08-$747M-$2.31N/A

Werner Enterprises has a beta of 1.26, indicating that its share price is 26% more volatile than the broader market. Comparatively, Hertz Global has a beta of 2.21, indicating that its share price is 121% more volatile than the broader market.

Summary

Werner Enterprises beats Hertz Global on 10 of the 16 factors compared between the two stocks.

How does Hertz Global compare to Marten Transport?

Marten Transport (NASDAQ:MRTN) and Hertz Global (NASDAQ:HTZ) are both small-cap transportation companies, but which is the superior investment? We will contrast the two companies based on the strength of their profitability, earnings, valuation, media sentiment, analyst recommendations, dividends, risk and institutional ownership.

69.1% of Marten Transport shares are held by institutional investors. Comparatively, 99.2% of Hertz Global shares are held by institutional investors. 22.6% of Marten Transport shares are held by company insiders. Comparatively, 1.0% of Hertz Global shares are held by company insiders. Strong institutional ownership is an indication that endowments, large money managers and hedge funds believe a company will outperform the market over the long term.

In the previous week, Hertz Global had 7 more articles in the media than Marten Transport. MarketBeat recorded 8 mentions for Hertz Global and 1 mentions for Marten Transport. Marten Transport's average media sentiment score of 1.27 beat Hertz Global's score of -0.06 indicating that Marten Transport is being referred to more favorably in the media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Marten Transport
0 Very Positive mention(s)
0 Positive mention(s)
1 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive
Hertz Global
1 Very Positive mention(s)
0 Positive mention(s)
6 Neutral mention(s)
1 Negative mention(s)
0 Very Negative mention(s)
Neutral

Marten Transport has higher earnings, but lower revenue than Hertz Global. Hertz Global is trading at a lower price-to-earnings ratio than Marten Transport, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Marten Transport$883.65M1.61$17.44M$0.1991.89
Hertz Global$8.70B0.08-$747M-$2.31N/A

Hertz Global has a consensus price target of $4.75, indicating a potential upside of 124.06%. Given Hertz Global's higher possible upside, analysts clearly believe Hertz Global is more favorable than Marten Transport.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Marten Transport
0 Sell rating(s)
3 Hold rating(s)
0 Buy rating(s)
1 Strong Buy rating(s)
2.50
Hertz Global
1 Sell rating(s)
4 Hold rating(s)
0 Buy rating(s)
0 Strong Buy rating(s)
1.80

Marten Transport has a net margin of 1.68% compared to Hertz Global's net margin of -7.33%. Marten Transport's return on equity of 1.89% beat Hertz Global's return on equity.

Company Net Margins Return on Equity Return on Assets
Marten Transport1.68% 1.89% 1.50%
Hertz Global -7.33%N/A -2.34%

Marten Transport has a beta of 0.93, indicating that its share price is 7% less volatile than the broader market. Comparatively, Hertz Global has a beta of 2.21, indicating that its share price is 121% more volatile than the broader market.

Summary

Marten Transport beats Hertz Global on 11 of the 16 factors compared between the two stocks.

How does Hertz Global compare to Heartland Express?

Hertz Global (NASDAQ:HTZ) and Heartland Express (NASDAQ:HTLD) are both small-cap transportation companies, but which is the better business? We will compare the two businesses based on the strength of their profitability, dividends, institutional ownership, earnings, valuation, risk, media sentiment and analyst recommendations.

Heartland Express has lower revenue, but higher earnings than Hertz Global. Heartland Express is trading at a lower price-to-earnings ratio than Hertz Global, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Hertz Global$8.70B0.08-$747M-$2.31N/A
Heartland Express$805.71M1.43-$52.45M-$0.56N/A

In the previous week, Hertz Global had 7 more articles in the media than Heartland Express. MarketBeat recorded 8 mentions for Hertz Global and 1 mentions for Heartland Express. Heartland Express' average media sentiment score of 0.94 beat Hertz Global's score of -0.06 indicating that Heartland Express is being referred to more favorably in the news media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Hertz Global
1 Very Positive mention(s)
0 Positive mention(s)
6 Neutral mention(s)
1 Negative mention(s)
0 Very Negative mention(s)
Neutral
Heartland Express
0 Very Positive mention(s)
0 Positive mention(s)
1 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive

Hertz Global presently has a consensus price target of $4.75, suggesting a potential upside of 124.06%. Heartland Express has a consensus price target of $12.60, suggesting a potential downside of 15.44%. Given Hertz Global's stronger consensus rating and higher possible upside, analysts plainly believe Hertz Global is more favorable than Heartland Express.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Hertz Global
1 Sell rating(s)
4 Hold rating(s)
0 Buy rating(s)
0 Strong Buy rating(s)
1.80
Heartland Express
3 Sell rating(s)
3 Hold rating(s)
1 Buy rating(s)
0 Strong Buy rating(s)
1.71

Hertz Global has a beta of 2.21, indicating that its share price is 121% more volatile than the broader market. Comparatively, Heartland Express has a beta of 1.31, indicating that its share price is 31% more volatile than the broader market.

99.2% of Hertz Global shares are owned by institutional investors. Comparatively, 53.5% of Heartland Express shares are owned by institutional investors. 1.0% of Hertz Global shares are owned by company insiders. Comparatively, 41.6% of Heartland Express shares are owned by company insiders. Strong institutional ownership is an indication that hedge funds, endowments and large money managers believe a company will outperform the market over the long term.

Heartland Express has a net margin of -5.69% compared to Hertz Global's net margin of -7.33%. Hertz Global's return on equity of 0.00% beat Heartland Express' return on equity.

Company Net Margins Return on Equity Return on Assets
Hertz Global-7.33% N/A -2.34%
Heartland Express -5.69%-3.70%-2.30%

Summary

Hertz Global and Heartland Express tied by winning 8 of the 16 factors compared between the two stocks.

How does Hertz Global compare to FRP?

FRP (NASDAQ:FRPH) and Hertz Global (NASDAQ:HTZ) are both small-cap trucking companies, but which is the better investment? We will contrast the two businesses based on the strength of their profitability, earnings, analyst recommendations, valuation, institutional ownership, dividends, risk and media sentiment.

FRP has higher earnings, but lower revenue than Hertz Global. Hertz Global is trading at a lower price-to-earnings ratio than FRP, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
FRP$42.85M11.32$3.33M$0.04632.75
Hertz Global$8.70B0.08-$747M-$2.31N/A

FRP has a beta of 0.51, indicating that its stock price is 49% less volatile than the broader market. Comparatively, Hertz Global has a beta of 2.21, indicating that its stock price is 121% more volatile than the broader market.

Hertz Global has a consensus price target of $4.75, indicating a potential upside of 124.06%. Given Hertz Global's stronger consensus rating and higher probable upside, analysts plainly believe Hertz Global is more favorable than FRP.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
FRP
1 Sell rating(s)
0 Hold rating(s)
0 Buy rating(s)
0 Strong Buy rating(s)
1.00
Hertz Global
1 Sell rating(s)
4 Hold rating(s)
0 Buy rating(s)
0 Strong Buy rating(s)
1.80

45.4% of FRP shares are owned by institutional investors. Comparatively, 99.2% of Hertz Global shares are owned by institutional investors. 24.0% of FRP shares are owned by company insiders. Comparatively, 1.0% of Hertz Global shares are owned by company insiders. Strong institutional ownership is an indication that endowments, hedge funds and large money managers believe a company is poised for long-term growth.

FRP has a net margin of 2.16% compared to Hertz Global's net margin of -7.33%. FRP's return on equity of 0.29% beat Hertz Global's return on equity.

Company Net Margins Return on Equity Return on Assets
FRP2.16% 0.29% 0.18%
Hertz Global -7.33%N/A -2.34%

In the previous week, Hertz Global had 4 more articles in the media than FRP. MarketBeat recorded 8 mentions for Hertz Global and 4 mentions for FRP. FRP's average media sentiment score of 0.31 beat Hertz Global's score of -0.06 indicating that FRP is being referred to more favorably in the media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
FRP
0 Very Positive mention(s)
1 Positive mention(s)
2 Neutral mention(s)
1 Negative mention(s)
0 Very Negative mention(s)
Neutral
Hertz Global
1 Very Positive mention(s)
0 Positive mention(s)
6 Neutral mention(s)
1 Negative mention(s)
0 Very Negative mention(s)
Neutral

Summary

FRP beats Hertz Global on 9 of the 15 factors compared between the two stocks.

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New MarketBeat Followers Over Time

This chart shows the number of new MarketBeat users adding HTZ and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period.
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Media Sentiment Over Time

This chart shows the average media sentiment of NASDAQ and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.
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HTZ vs. The Competition

MetricHertz GlobalTRANS IndustryTransportation SectorNASDAQ Exchange
Market Cap$694.68M$7.30B$8.65B$12.56B
Dividend YieldN/A2.31%983.35%6.63%
P/E Ratio-0.9230.3824.8824.67
Price / Sales0.082.295.6596.34
Price / Cash0.419.988.2658.15
Price / Book-1.442.592.266.45
Net Income-$747M$243.42M$531.96M$336.71M
7 Day Performance-19.70%0.52%-0.01%1.37%
1 Month Performance-58.91%-1.07%-1.23%1.67%
1 Year Performance-70.92%-8.13%24.93%24.05%

Hertz Global Competitors List

CompanyMarketRankShare PriceAnalysts' Price Target1Y Price PerformanceMarket CapRevenueP/E RatioEmployee CountIndicator(s)
HTZ
Hertz Global
3.0084 of 5 stars
$2.12
-3.6%
$4.75
+124.1%
-70.4%$694.68M$8.70BN/A26,000
TSLA
Tesla
3.0499 of 5 stars
$411.84
+8.5%
$403.07
-2.1%
+24.6%$1.43T$97.88B377.83134,785
WERN
Werner Enterprises
3.5957 of 5 stars
$43.73
+2.2%
$37.77
-13.6%
+47.7%$2.56B$2.97BN/A8,677
MRTN
Marten Transport
2.5306 of 5 stars
$17.55
+0.5%
N/A+27.9%$1.43B$883.65M92.373,502
HTLD
Heartland Express
2.2728 of 5 stars
$15.46
-0.3%
$12.60
-18.5%
+64.3%$1.20B$805.71MN/A4,560

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This page (NASDAQ:HTZ) was last updated on 7/3/2026 by MarketBeat.com Staff.
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