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Hertz Global (HTZ) Competitors

Hertz Global logo
$5.30 +0.24 (+4.74%)
Closing price 05/22/2026 04:00 PM Eastern
Extended Trading
$5.29 -0.01 (-0.21%)
As of 05/22/2026 08:00 PM Eastern
Extended trading is trading that happens on electronic markets outside of regular trading hours. This is a fair market value extended hours price provided by Massive. Learn more.

HTZ vs. TSLA, LSTR, CAR, WERN, and MRTN

Should you buy Hertz Global stock or one of its competitors? MarketBeat compares Hertz Global with other companies and stocks that may be similar based on industry, sector, market capitalization, business model, investor interest, or shared news coverage. Companies and stocks commonly compared with Hertz Global include Tesla (TSLA), Landstar System (LSTR), Avis Budget Group (CAR), Werner Enterprises (WERN), and Marten Transport (MRTN).

How does Hertz Global compare to Tesla?

Tesla (NASDAQ:TSLA) and Hertz Global (NASDAQ:HTZ) are related companies, but which is the better stock? We will compare the two companies based on the strength of their earnings, risk, analyst recommendations, profitability, institutional ownership, dividends, media sentiment and valuation.

Tesla has higher revenue and earnings than Hertz Global. Hertz Global is trading at a lower price-to-earnings ratio than Tesla, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Tesla$94.83B16.87$3.79B$1.09390.83
Hertz Global$8.70B0.19-$747M-$2.31N/A

In the previous week, Tesla had 297 more articles in the media than Hertz Global. MarketBeat recorded 302 mentions for Tesla and 5 mentions for Hertz Global. Tesla's average media sentiment score of 0.66 beat Hertz Global's score of 0.32 indicating that Tesla is being referred to more favorably in the media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Tesla
146 Very Positive mention(s)
59 Positive mention(s)
55 Neutral mention(s)
32 Negative mention(s)
10 Very Negative mention(s)
Positive
Hertz Global
1 Very Positive mention(s)
1 Positive mention(s)
3 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Neutral

Tesla has a beta of 1.79, suggesting that its share price is 79% more volatile than the broader market. Comparatively, Hertz Global has a beta of 2.2, suggesting that its share price is 120% more volatile than the broader market.

Tesla presently has a consensus price target of $395.20, suggesting a potential downside of 7.23%. Hertz Global has a consensus price target of $5.29, suggesting a potential downside of 0.24%. Given Hertz Global's higher probable upside, analysts plainly believe Hertz Global is more favorable than Tesla.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Tesla
5 Sell rating(s)
17 Hold rating(s)
19 Buy rating(s)
0 Strong Buy rating(s)
2.34
Hertz Global
1 Sell rating(s)
4 Hold rating(s)
0 Buy rating(s)
0 Strong Buy rating(s)
1.80

66.2% of Tesla shares are owned by institutional investors. Comparatively, 99.2% of Hertz Global shares are owned by institutional investors. 19.9% of Tesla shares are owned by company insiders. Comparatively, 1.0% of Hertz Global shares are owned by company insiders. Strong institutional ownership is an indication that endowments, large money managers and hedge funds believe a stock will outperform the market over the long term.

Tesla has a net margin of 3.95% compared to Hertz Global's net margin of -7.33%. Tesla's return on equity of 4.89% beat Hertz Global's return on equity.

Company Net Margins Return on Equity Return on Assets
Tesla3.95% 4.89% 2.93%
Hertz Global -7.33%N/A -2.34%

Summary

Tesla beats Hertz Global on 13 of the 16 factors compared between the two stocks.

How does Hertz Global compare to Landstar System?

Hertz Global (NASDAQ:HTZ) and Landstar System (NASDAQ:LSTR) are both transportation companies, but which is the better business? We will contrast the two businesses based on the strength of their media sentiment, institutional ownership, analyst recommendations, dividends, earnings, profitability, risk and valuation.

99.2% of Hertz Global shares are held by institutional investors. Comparatively, 98.0% of Landstar System shares are held by institutional investors. 1.0% of Hertz Global shares are held by insiders. Comparatively, 0.7% of Landstar System shares are held by insiders. Strong institutional ownership is an indication that large money managers, hedge funds and endowments believe a stock is poised for long-term growth.

Landstar System has a net margin of 2.62% compared to Hertz Global's net margin of -7.33%. Landstar System's return on equity of 19.49% beat Hertz Global's return on equity.

Company Net Margins Return on Equity Return on Assets
Hertz Global-7.33% N/A -2.34%
Landstar System 2.62%19.49%10.06%

Hertz Global has a beta of 2.2, suggesting that its share price is 120% more volatile than the broader market. Comparatively, Landstar System has a beta of 0.85, suggesting that its share price is 15% less volatile than the broader market.

In the previous week, Landstar System had 2 more articles in the media than Hertz Global. MarketBeat recorded 7 mentions for Landstar System and 5 mentions for Hertz Global. Landstar System's average media sentiment score of 0.46 beat Hertz Global's score of 0.32 indicating that Landstar System is being referred to more favorably in the news media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Hertz Global
1 Very Positive mention(s)
1 Positive mention(s)
3 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Neutral
Landstar System
2 Very Positive mention(s)
0 Positive mention(s)
5 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Neutral

Landstar System has lower revenue, but higher earnings than Hertz Global. Hertz Global is trading at a lower price-to-earnings ratio than Landstar System, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Hertz Global$8.70B0.19-$747M-$2.31N/A
Landstar System$4.74B1.39$115.01M$3.6253.59

Hertz Global currently has a consensus price target of $5.29, suggesting a potential downside of 0.24%. Landstar System has a consensus price target of $179.36, suggesting a potential downside of 7.55%. Given Hertz Global's higher probable upside, equities research analysts plainly believe Hertz Global is more favorable than Landstar System.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Hertz Global
1 Sell rating(s)
4 Hold rating(s)
0 Buy rating(s)
0 Strong Buy rating(s)
1.80
Landstar System
0 Sell rating(s)
12 Hold rating(s)
1 Buy rating(s)
1 Strong Buy rating(s)
2.21

Summary

Landstar System beats Hertz Global on 12 of the 17 factors compared between the two stocks.

How does Hertz Global compare to Avis Budget Group?

Hertz Global (NASDAQ:HTZ) and Avis Budget Group (NASDAQ:CAR) are both transportation companies, but which is the superior stock? We will compare the two companies based on the strength of their risk, earnings, dividends, institutional ownership, media sentiment, valuation, profitability and analyst recommendations.

Hertz Global has higher earnings, but lower revenue than Avis Budget Group. Avis Budget Group is trading at a lower price-to-earnings ratio than Hertz Global, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Hertz Global$8.70B0.19-$747M-$2.31N/A
Avis Budget Group$11.65B0.51-$889M-$19.05N/A

In the previous week, Avis Budget Group had 10 more articles in the media than Hertz Global. MarketBeat recorded 15 mentions for Avis Budget Group and 5 mentions for Hertz Global. Hertz Global's average media sentiment score of 0.32 beat Avis Budget Group's score of 0.04 indicating that Hertz Global is being referred to more favorably in the media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Hertz Global
1 Very Positive mention(s)
1 Positive mention(s)
3 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Neutral
Avis Budget Group
3 Very Positive mention(s)
1 Positive mention(s)
0 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Neutral

99.2% of Hertz Global shares are held by institutional investors. Comparatively, 96.4% of Avis Budget Group shares are held by institutional investors. 1.0% of Hertz Global shares are held by insiders. Comparatively, 50.5% of Avis Budget Group shares are held by insiders. Strong institutional ownership is an indication that hedge funds, endowments and large money managers believe a company is poised for long-term growth.

Hertz Global has a beta of 2.2, indicating that its share price is 120% more volatile than the broader market. Comparatively, Avis Budget Group has a beta of 1.91, indicating that its share price is 91% more volatile than the broader market.

Hertz Global currently has a consensus price target of $5.29, suggesting a potential downside of 0.24%. Avis Budget Group has a consensus price target of $125.25, suggesting a potential downside of 25.02%. Given Hertz Global's stronger consensus rating and higher probable upside, analysts plainly believe Hertz Global is more favorable than Avis Budget Group.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Hertz Global
1 Sell rating(s)
4 Hold rating(s)
0 Buy rating(s)
0 Strong Buy rating(s)
1.80
Avis Budget Group
5 Sell rating(s)
5 Hold rating(s)
0 Buy rating(s)
0 Strong Buy rating(s)
1.50

Avis Budget Group has a net margin of -5.68% compared to Hertz Global's net margin of -7.33%.

Company Net Margins Return on Equity Return on Assets
Hertz Global-7.33% N/A -2.34%
Avis Budget Group -5.68%N/A -0.47%

Summary

Hertz Global beats Avis Budget Group on 8 of the 14 factors compared between the two stocks.

How does Hertz Global compare to Werner Enterprises?

Werner Enterprises (NASDAQ:WERN) and Hertz Global (NASDAQ:HTZ) are both transportation companies, but which is the superior business? We will contrast the two companies based on the strength of their risk, dividends, profitability, valuation, institutional ownership, earnings, media sentiment and analyst recommendations.

89.3% of Werner Enterprises shares are owned by institutional investors. Comparatively, 99.2% of Hertz Global shares are owned by institutional investors. 1.3% of Werner Enterprises shares are owned by company insiders. Comparatively, 1.0% of Hertz Global shares are owned by company insiders. Strong institutional ownership is an indication that large money managers, endowments and hedge funds believe a company will outperform the market over the long term.

Werner Enterprises has a net margin of -0.28% compared to Hertz Global's net margin of -7.33%. Werner Enterprises' return on equity of 0.66% beat Hertz Global's return on equity.

Company Net Margins Return on Equity Return on Assets
Werner Enterprises-0.28% 0.66% 0.30%
Hertz Global -7.33%N/A -2.34%

Werner Enterprises has higher earnings, but lower revenue than Hertz Global. Werner Enterprises is trading at a lower price-to-earnings ratio than Hertz Global, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Werner Enterprises$2.97B0.80-$14.40M-$0.15N/A
Hertz Global$8.70B0.19-$747M-$2.31N/A

In the previous week, Hertz Global had 2 more articles in the media than Werner Enterprises. MarketBeat recorded 5 mentions for Hertz Global and 3 mentions for Werner Enterprises. Werner Enterprises' average media sentiment score of 0.56 beat Hertz Global's score of 0.32 indicating that Werner Enterprises is being referred to more favorably in the media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Werner Enterprises
1 Very Positive mention(s)
1 Positive mention(s)
1 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive
Hertz Global
1 Very Positive mention(s)
1 Positive mention(s)
3 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Neutral

Werner Enterprises currently has a consensus price target of $35.15, suggesting a potential downside of 11.65%. Hertz Global has a consensus price target of $5.29, suggesting a potential downside of 0.24%. Given Hertz Global's higher probable upside, analysts clearly believe Hertz Global is more favorable than Werner Enterprises.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Werner Enterprises
4 Sell rating(s)
9 Hold rating(s)
2 Buy rating(s)
0 Strong Buy rating(s)
1.87
Hertz Global
1 Sell rating(s)
4 Hold rating(s)
0 Buy rating(s)
0 Strong Buy rating(s)
1.80

Werner Enterprises has a beta of 1.24, indicating that its stock price is 24% more volatile than the broader market. Comparatively, Hertz Global has a beta of 2.2, indicating that its stock price is 120% more volatile than the broader market.

Summary

Werner Enterprises beats Hertz Global on 10 of the 16 factors compared between the two stocks.

How does Hertz Global compare to Marten Transport?

Hertz Global (NASDAQ:HTZ) and Marten Transport (NASDAQ:MRTN) are both small-cap transportation companies, but which is the superior business? We will compare the two companies based on the strength of their earnings, valuation, analyst recommendations, media sentiment, risk, dividends, profitability and institutional ownership.

Hertz Global currently has a consensus price target of $5.29, indicating a potential downside of 0.24%. Given Hertz Global's higher probable upside, equities analysts clearly believe Hertz Global is more favorable than Marten Transport.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Hertz Global
1 Sell rating(s)
4 Hold rating(s)
0 Buy rating(s)
0 Strong Buy rating(s)
1.80
Marten Transport
0 Sell rating(s)
3 Hold rating(s)
0 Buy rating(s)
1 Strong Buy rating(s)
2.50

Marten Transport has a net margin of 1.68% compared to Hertz Global's net margin of -7.33%. Marten Transport's return on equity of 1.89% beat Hertz Global's return on equity.

Company Net Margins Return on Equity Return on Assets
Hertz Global-7.33% N/A -2.34%
Marten Transport 1.68%1.89%1.50%

Hertz Global has a beta of 2.2, suggesting that its share price is 120% more volatile than the broader market. Comparatively, Marten Transport has a beta of 0.89, suggesting that its share price is 11% less volatile than the broader market.

In the previous week, Hertz Global had 3 more articles in the media than Marten Transport. MarketBeat recorded 5 mentions for Hertz Global and 2 mentions for Marten Transport. Hertz Global's average media sentiment score of 0.32 beat Marten Transport's score of 0.00 indicating that Hertz Global is being referred to more favorably in the media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Hertz Global
1 Very Positive mention(s)
1 Positive mention(s)
3 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Neutral
Marten Transport
0 Very Positive mention(s)
0 Positive mention(s)
2 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Neutral

99.2% of Hertz Global shares are held by institutional investors. Comparatively, 69.1% of Marten Transport shares are held by institutional investors. 1.0% of Hertz Global shares are held by insiders. Comparatively, 22.6% of Marten Transport shares are held by insiders. Strong institutional ownership is an indication that large money managers, hedge funds and endowments believe a stock is poised for long-term growth.

Marten Transport has lower revenue, but higher earnings than Hertz Global. Hertz Global is trading at a lower price-to-earnings ratio than Marten Transport, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Hertz Global$8.70B0.19-$747M-$2.31N/A
Marten Transport$883.65M1.54$17.44M$0.1987.84

Summary

Marten Transport beats Hertz Global on 10 of the 16 factors compared between the two stocks.

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New MarketBeat Followers Over Time

This chart shows the number of new MarketBeat users adding HTZ and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period.
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Media Sentiment Over Time

This chart shows the average media sentiment of NASDAQ and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.
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HTZ vs. The Competition

MetricHertz GlobalTRANS IndustryTransportation SectorNASDAQ Exchange
Market Cap$1.67B$6.86B$8.49B$12.33B
Dividend YieldN/A2.67%956.00%5.28%
P/E Ratio-2.2919.4423.1425.66
Price / Sales0.191.977.6285.96
Price / Cash0.989.348.3356.70
Price / Book-2.132.432.287.14
Net Income-$747M$257.31M$537.07M$335.72M
7 Day Performance-4.16%2.91%3.14%3.02%
1 Month Performance-10.17%-7.97%1.50%2.89%
1 Year Performance-24.82%1.30%37.79%35.21%

Hertz Global Competitors List

CompanyMarketRankShare PriceAnalysts' Price Target1Y Price PerformanceMarket CapRevenueP/E RatioEmployee CountIndicator(s)
HTZ
Hertz Global
1.7272 of 5 stars
$5.30
+4.7%
$5.29
-0.2%
-27.0%$1.67B$8.70BN/A26,000
TSLA
Tesla
3.1171 of 5 stars
$409.99
-2.9%
$395.20
-3.6%
+24.9%$1.59T$94.83B376.14134,785
LSTR
Landstar System
3.758 of 5 stars
$179.11
+1.7%
$179.36
+0.1%
+40.3%$6.08B$4.76B49.481,378
CAR
Avis Budget Group
2.3658 of 5 stars
$146.28
-2.6%
$125.00
-14.5%
+41.9%$5.30B$11.65BN/A25,000
WERN
Werner Enterprises
3.599 of 5 stars
$37.86
+1.5%
$35.15
-7.1%
+52.1%$2.24B$2.97BN/A8,677

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This page (NASDAQ:HTZ) was last updated on 5/23/2026 by MarketBeat.com Staff.
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