Hertz Global (HTZ) Competitors

Hertz Global (NASDAQ:HTZ) and SP Plus (NASDAQ:SP) are both small-cap transportation companies, but which is the better business? We will compare the two companies based on the strength of their profitability, risk, community ranking, institutional ownership, media sentiment, earnings, valuation, dividends and analyst recommendations.

Do analysts recommend HTZ or SP?

Hertz Global currently has a consensus target price of $4.81, suggesting a potential upside of 55.74%. Given Hertz Global's higher probable upside, analysts plainly believe Hertz Global is more favorable than SP Plus.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Hertz Global	3 Sell rating(s)	6 Hold rating(s)	0 Buy rating(s)	0 Strong Buy rating(s)	1.67
SP Plus	0 Sell rating(s)	1 Hold rating(s)	0 Buy rating(s)	0 Strong Buy rating(s)	2.00

Do institutionals & insiders have more ownership in HTZ or SP?

99.2% of Hertz Global shares are owned by institutional investors. Comparatively, 94.0% of SP Plus shares are owned by institutional investors. 0.9% of Hertz Global shares are owned by company insiders. Comparatively, 1.4% of SP Plus shares are owned by company insiders. Strong institutional ownership is an indication that large money managers, endowments and hedge funds believe a stock will outperform the market over the long term.

Is HTZ or SP more profitable?

SP Plus has a net margin of 1.68% compared to Hertz Global's net margin of -8.26%. SP Plus' return on equity of 21.93% beat Hertz Global's return on equity.

Company	Net Margins	Return on Equity	Return on Assets
Hertz Global	-8.26%	-36.26%	-4.09%
SP Plus	1.68%	21.93%	4.78%

Does the MarketBeat Community prefer HTZ or SP?

Hertz Global received 256 more outperform votes than SP Plus when rated by MarketBeat users. Likewise, 61.25% of users gave Hertz Global an outperform vote while only 57.51% of users gave SP Plus an outperform vote.

Company	Underperform	Outperform
Hertz Global	Outperform Votes 528 61.25%	Underperform Votes 334 38.75%
SP Plus	Outperform Votes 272 57.51%	Underperform Votes 201 42.49%

Which has more volatility and risk, HTZ or SP?

Hertz Global has a beta of 2.02, suggesting that its stock price is 102% more volatile than the S&P 500. Comparatively, SP Plus has a beta of 1.22, suggesting that its stock price is 22% more volatile than the S&P 500.

Does the media prefer HTZ or SP?

In the previous week, SP Plus had 7 more articles in the media than Hertz Global. MarketBeat recorded 10 mentions for SP Plus and 3 mentions for Hertz Global. Hertz Global's average media sentiment score of 1.44 beat SP Plus' score of 0.17 indicating that Hertz Global is being referred to more favorably in the media.

Company	Very Positive	Positive	Neutral	Negative	Very Negative	Overall Sentiment
Hertz Global	0 Very Positive mention(s)	1 Positive mention(s)	0 Neutral mention(s)	0 Negative mention(s)	0 Very Negative mention(s)	Positive
SP Plus	1 Very Positive mention(s)	1 Positive mention(s)	6 Neutral mention(s)	1 Negative mention(s)	1 Very Negative mention(s)	Neutral

Which has stronger valuation & earnings, HTZ or SP?

Hertz Global has higher revenue and earnings than SP Plus. Hertz Global is trading at a lower price-to-earnings ratio than SP Plus, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Hertz Global	$9.32B	0.10	$616M	-$0.39	-8.00
SP Plus	$1.81B	0.59	$31.10M	$1.52	35.52

Summary

SP Plus beats Hertz Global on 9 of the 17 factors compared between the two stocks.