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Hertz Global (HTZ) Competitors

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$5.13 +0.09 (+1.79%)
Closing price 06/12/2026 04:00 PM Eastern
Extended Trading
$5.12 -0.01 (-0.29%)
As of 06/12/2026 07:59 PM Eastern
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HTZ vs. TSLA, CAR, WERN, MRTN, and HTLD

Should you buy Hertz Global stock or one of its competitors? MarketBeat compares Hertz Global with other companies and stocks that may be similar based on industry, sector, market capitalization, business model, investor interest, or shared news coverage. Companies and stocks commonly compared with Hertz Global include Tesla (TSLA), Avis Budget Group (CAR), Werner Enterprises (WERN), Marten Transport (MRTN), and Heartland Express (HTLD).

How does Hertz Global compare to Tesla?

Tesla (NASDAQ:TSLA) and Hertz Global (NASDAQ:HTZ) are related companies, but which is the better business? We will compare the two companies based on the strength of their media sentiment, valuation, dividends, institutional ownership, analyst recommendations, risk, earnings and profitability.

Tesla has higher revenue and earnings than Hertz Global. Hertz Global is trading at a lower price-to-earnings ratio than Tesla, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Tesla$94.83B16.10$3.79B$1.09372.87
Hertz Global$8.50B0.19-$747M-$2.31N/A

Tesla currently has a consensus price target of $404.37, suggesting a potential downside of 0.51%. Hertz Global has a consensus price target of $5.13, suggesting a potential downside of 0.10%. Given Hertz Global's higher probable upside, analysts plainly believe Hertz Global is more favorable than Tesla.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Tesla
5 Sell rating(s)
17 Hold rating(s)
22 Buy rating(s)
0 Strong Buy rating(s)
2.39
Hertz Global
1 Sell rating(s)
4 Hold rating(s)
0 Buy rating(s)
0 Strong Buy rating(s)
1.80

In the previous week, Tesla had 261 more articles in the media than Hertz Global. MarketBeat recorded 267 mentions for Tesla and 6 mentions for Hertz Global. Hertz Global's average media sentiment score of 0.80 beat Tesla's score of 0.68 indicating that Hertz Global is being referred to more favorably in the news media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Tesla
121 Very Positive mention(s)
46 Positive mention(s)
64 Neutral mention(s)
28 Negative mention(s)
3 Very Negative mention(s)
Positive
Hertz Global
1 Very Positive mention(s)
1 Positive mention(s)
1 Neutral mention(s)
2 Negative mention(s)
0 Very Negative mention(s)
Positive

Tesla has a beta of 1.8, indicating that its share price is 80% more volatile than the broader market. Comparatively, Hertz Global has a beta of 2.11, indicating that its share price is 111% more volatile than the broader market.

Tesla has a net margin of 3.95% compared to Hertz Global's net margin of -7.33%. Tesla's return on equity of 4.89% beat Hertz Global's return on equity.

Company Net Margins Return on Equity Return on Assets
Tesla3.95% 4.89% 2.93%
Hertz Global -7.33%N/A -2.34%

66.2% of Tesla shares are held by institutional investors. Comparatively, 99.2% of Hertz Global shares are held by institutional investors. 19.9% of Tesla shares are held by company insiders. Comparatively, 1.0% of Hertz Global shares are held by company insiders. Strong institutional ownership is an indication that endowments, hedge funds and large money managers believe a company will outperform the market over the long term.

Summary

Tesla beats Hertz Global on 12 of the 16 factors compared between the two stocks.

How does Hertz Global compare to Avis Budget Group?

Avis Budget Group (NASDAQ:CAR) and Hertz Global (NASDAQ:HTZ) are both transportation companies, but which is the better investment? We will contrast the two businesses based on the strength of their risk, profitability, media sentiment, valuation, dividends, earnings, institutional ownership and analyst recommendations.

96.4% of Avis Budget Group shares are owned by institutional investors. Comparatively, 99.2% of Hertz Global shares are owned by institutional investors. 50.5% of Avis Budget Group shares are owned by company insiders. Comparatively, 1.0% of Hertz Global shares are owned by company insiders. Strong institutional ownership is an indication that endowments, large money managers and hedge funds believe a stock is poised for long-term growth.

Avis Budget Group has a beta of 1.87, indicating that its stock price is 87% more volatile than the broader market. Comparatively, Hertz Global has a beta of 2.11, indicating that its stock price is 111% more volatile than the broader market.

In the previous week, Avis Budget Group had 3 more articles in the media than Hertz Global. MarketBeat recorded 9 mentions for Avis Budget Group and 6 mentions for Hertz Global. Avis Budget Group's average media sentiment score of 0.86 beat Hertz Global's score of 0.80 indicating that Avis Budget Group is being referred to more favorably in the media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Avis Budget Group
2 Very Positive mention(s)
2 Positive mention(s)
0 Neutral mention(s)
2 Negative mention(s)
0 Very Negative mention(s)
Positive
Hertz Global
1 Very Positive mention(s)
1 Positive mention(s)
1 Neutral mention(s)
2 Negative mention(s)
0 Very Negative mention(s)
Positive

Hertz Global has lower revenue, but higher earnings than Avis Budget Group. Avis Budget Group is trading at a lower price-to-earnings ratio than Hertz Global, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Avis Budget Group$11.65B0.57-$889M-$19.05N/A
Hertz Global$8.50B0.19-$747M-$2.31N/A

Avis Budget Group has a net margin of -5.68% compared to Hertz Global's net margin of -7.33%.

Company Net Margins Return on Equity Return on Assets
Avis Budget Group-5.68% N/A -0.47%
Hertz Global -7.33%N/A -2.34%

Avis Budget Group presently has a consensus target price of $129.63, indicating a potential downside of 30.73%. Hertz Global has a consensus target price of $5.13, indicating a potential downside of 0.10%. Given Hertz Global's stronger consensus rating and higher probable upside, analysts clearly believe Hertz Global is more favorable than Avis Budget Group.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Avis Budget Group
4 Sell rating(s)
6 Hold rating(s)
0 Buy rating(s)
0 Strong Buy rating(s)
1.60
Hertz Global
1 Sell rating(s)
4 Hold rating(s)
0 Buy rating(s)
0 Strong Buy rating(s)
1.80

Summary

Avis Budget Group and Hertz Global tied by winning 7 of the 14 factors compared between the two stocks.

How does Hertz Global compare to Werner Enterprises?

Werner Enterprises (NASDAQ:WERN) and Hertz Global (NASDAQ:HTZ) are both transportation companies, but which is the better stock? We will contrast the two businesses based on the strength of their risk, dividends, profitability, earnings, valuation, institutional ownership, analyst recommendations and media sentiment.

Werner Enterprises currently has a consensus price target of $36.17, indicating a potential downside of 17.73%. Hertz Global has a consensus price target of $5.13, indicating a potential downside of 0.10%. Given Hertz Global's stronger consensus rating and higher probable upside, analysts clearly believe Hertz Global is more favorable than Werner Enterprises.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Werner Enterprises
4 Sell rating(s)
9 Hold rating(s)
1 Buy rating(s)
0 Strong Buy rating(s)
1.79
Hertz Global
1 Sell rating(s)
4 Hold rating(s)
0 Buy rating(s)
0 Strong Buy rating(s)
1.80

Werner Enterprises has a beta of 1.26, indicating that its stock price is 26% more volatile than the broader market. Comparatively, Hertz Global has a beta of 2.11, indicating that its stock price is 111% more volatile than the broader market.

Werner Enterprises has higher earnings, but lower revenue than Hertz Global. Werner Enterprises is trading at a lower price-to-earnings ratio than Hertz Global, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Werner Enterprises$2.97B0.89-$14.40M-$0.15N/A
Hertz Global$8.50B0.19-$747M-$2.31N/A

Werner Enterprises has a net margin of -0.28% compared to Hertz Global's net margin of -7.33%. Werner Enterprises' return on equity of 0.66% beat Hertz Global's return on equity.

Company Net Margins Return on Equity Return on Assets
Werner Enterprises-0.28% 0.66% 0.30%
Hertz Global -7.33%N/A -2.34%

In the previous week, Werner Enterprises had 1 more articles in the media than Hertz Global. MarketBeat recorded 7 mentions for Werner Enterprises and 6 mentions for Hertz Global. Werner Enterprises' average media sentiment score of 1.30 beat Hertz Global's score of 0.80 indicating that Werner Enterprises is being referred to more favorably in the media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Werner Enterprises
4 Very Positive mention(s)
2 Positive mention(s)
0 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive
Hertz Global
1 Very Positive mention(s)
1 Positive mention(s)
1 Neutral mention(s)
2 Negative mention(s)
0 Very Negative mention(s)
Positive

89.3% of Werner Enterprises shares are owned by institutional investors. Comparatively, 99.2% of Hertz Global shares are owned by institutional investors. 1.3% of Werner Enterprises shares are owned by insiders. Comparatively, 1.0% of Hertz Global shares are owned by insiders. Strong institutional ownership is an indication that hedge funds, large money managers and endowments believe a stock is poised for long-term growth.

Summary

Werner Enterprises beats Hertz Global on 10 of the 16 factors compared between the two stocks.

How does Hertz Global compare to Marten Transport?

Hertz Global (NASDAQ:HTZ) and Marten Transport (NASDAQ:MRTN) are both small-cap transportation companies, but which is the better investment? We will compare the two businesses based on the strength of their profitability, media sentiment, earnings, institutional ownership, dividends, analyst recommendations, valuation and risk.

Marten Transport has a net margin of 1.68% compared to Hertz Global's net margin of -7.33%. Marten Transport's return on equity of 1.89% beat Hertz Global's return on equity.

Company Net Margins Return on Equity Return on Assets
Hertz Global-7.33% N/A -2.34%
Marten Transport 1.68%1.89%1.50%

Hertz Global presently has a consensus price target of $5.13, indicating a potential downside of 0.10%. Given Hertz Global's higher possible upside, equities analysts plainly believe Hertz Global is more favorable than Marten Transport.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Hertz Global
1 Sell rating(s)
4 Hold rating(s)
0 Buy rating(s)
0 Strong Buy rating(s)
1.80
Marten Transport
0 Sell rating(s)
3 Hold rating(s)
0 Buy rating(s)
1 Strong Buy rating(s)
2.50

Hertz Global has a beta of 2.11, suggesting that its share price is 111% more volatile than the broader market. Comparatively, Marten Transport has a beta of 0.93, suggesting that its share price is 7% less volatile than the broader market.

In the previous week, Hertz Global had 3 more articles in the media than Marten Transport. MarketBeat recorded 6 mentions for Hertz Global and 3 mentions for Marten Transport. Marten Transport's average media sentiment score of 0.83 beat Hertz Global's score of 0.80 indicating that Marten Transport is being referred to more favorably in the news media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Hertz Global
1 Very Positive mention(s)
1 Positive mention(s)
1 Neutral mention(s)
2 Negative mention(s)
0 Very Negative mention(s)
Positive
Marten Transport
0 Very Positive mention(s)
1 Positive mention(s)
1 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive

99.2% of Hertz Global shares are owned by institutional investors. Comparatively, 69.1% of Marten Transport shares are owned by institutional investors. 1.0% of Hertz Global shares are owned by company insiders. Comparatively, 22.6% of Marten Transport shares are owned by company insiders. Strong institutional ownership is an indication that endowments, hedge funds and large money managers believe a company is poised for long-term growth.

Marten Transport has lower revenue, but higher earnings than Hertz Global. Hertz Global is trading at a lower price-to-earnings ratio than Marten Transport, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Hertz Global$8.50B0.19-$747M-$2.31N/A
Marten Transport$883.65M1.68$17.44M$0.1995.58

Summary

Marten Transport beats Hertz Global on 11 of the 16 factors compared between the two stocks.

How does Hertz Global compare to Heartland Express?

Hertz Global (NASDAQ:HTZ) and Heartland Express (NASDAQ:HTLD) are both small-cap transportation companies, but which is the superior investment? We will contrast the two businesses based on the strength of their earnings, media sentiment, risk, valuation, institutional ownership, profitability, dividends and analyst recommendations.

99.2% of Hertz Global shares are held by institutional investors. Comparatively, 53.5% of Heartland Express shares are held by institutional investors. 1.0% of Hertz Global shares are held by company insiders. Comparatively, 41.6% of Heartland Express shares are held by company insiders. Strong institutional ownership is an indication that endowments, large money managers and hedge funds believe a stock is poised for long-term growth.

Heartland Express has a net margin of -5.69% compared to Hertz Global's net margin of -7.33%. Hertz Global's return on equity of 0.00% beat Heartland Express' return on equity.

Company Net Margins Return on Equity Return on Assets
Hertz Global-7.33% N/A -2.34%
Heartland Express -5.69%-3.70%-2.30%

Hertz Global has a beta of 2.11, indicating that its share price is 111% more volatile than the broader market. Comparatively, Heartland Express has a beta of 1.31, indicating that its share price is 31% more volatile than the broader market.

In the previous week, Hertz Global had 3 more articles in the media than Heartland Express. MarketBeat recorded 6 mentions for Hertz Global and 3 mentions for Heartland Express. Hertz Global's average media sentiment score of 0.80 beat Heartland Express' score of 0.80 indicating that Hertz Global is being referred to more favorably in the media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Hertz Global
1 Very Positive mention(s)
1 Positive mention(s)
1 Neutral mention(s)
2 Negative mention(s)
0 Very Negative mention(s)
Positive
Heartland Express
0 Very Positive mention(s)
0 Positive mention(s)
2 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive

Heartland Express has lower revenue, but higher earnings than Hertz Global. Heartland Express is trading at a lower price-to-earnings ratio than Hertz Global, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Hertz Global$8.50B0.19-$747M-$2.31N/A
Heartland Express$805.71M1.55-$52.45M-$0.56N/A

Hertz Global presently has a consensus price target of $5.13, suggesting a potential downside of 0.10%. Heartland Express has a consensus price target of $12.20, suggesting a potential downside of 24.27%. Given Hertz Global's stronger consensus rating and higher probable upside, research analysts plainly believe Hertz Global is more favorable than Heartland Express.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Hertz Global
1 Sell rating(s)
4 Hold rating(s)
0 Buy rating(s)
0 Strong Buy rating(s)
1.80
Heartland Express
3 Sell rating(s)
3 Hold rating(s)
1 Buy rating(s)
0 Strong Buy rating(s)
1.71

Summary

Hertz Global beats Heartland Express on 9 of the 16 factors compared between the two stocks.

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New MarketBeat Followers Over Time

This chart shows the number of new MarketBeat users adding HTZ and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period.
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Media Sentiment Over Time

This chart shows the average media sentiment of NASDAQ and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.
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HTZ vs. The Competition

MetricHertz GlobalTRANS IndustryTransportation SectorNASDAQ Exchange
Market Cap$1.59B$7.28B$8.72B$12.02B
Dividend YieldN/A2.36%983.10%5.61%
P/E Ratio-2.2229.2925.5124.43
Price / Sales0.192.206.23109.73
Price / Cash0.9310.068.4855.64
Price / Book-3.492.562.266.79
Net Income-$747M$242.75M$532.93M$337.66M
7 Day Performance0.79%2.74%1.82%2.57%
1 Month Performance-13.05%6.92%5.62%2.04%
1 Year Performance-12.61%5.31%35.77%30.28%

Hertz Global Competitors List

CompanyMarketRankShare PriceAnalysts' Price Target1Y Price PerformanceMarket CapRevenueP/E RatioEmployee CountIndicator(s)
HTZ
Hertz Global
1.2616 of 5 stars
$5.13
+1.8%
$5.13
-0.1%
-15.8%$1.59B$8.50BN/A26,000
TSLA
Tesla
2.7584 of 5 stars
$408.95
+4.6%
$404.37
-1.1%
+27.4%$1.47T$94.83B375.18134,785
CAR
Avis Budget Group
2.1482 of 5 stars
$179.10
+1.3%
$127.75
-28.7%
+49.4%$6.25B$11.65BN/A25,000
WERN
Werner Enterprises
3.4003 of 5 stars
$44.51
+2.4%
$36.17
-18.7%
+58.2%$2.61B$2.97BN/A8,677
MRTN
Marten Transport
2.769 of 5 stars
$18.09
+1.9%
N/A+37.3%$1.45B$883.65M95.223,502

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This page (NASDAQ:HTZ) was last updated on 6/13/2026 by MarketBeat.com Staff.
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