Purple Innovation (PRPL) Competitors

Borealis Foods (NASDAQ:BRLS) and Purple Innovation (NASDAQ:PRPL) are both small-cap consumer staples companies, but which is the superior stock? We will compare the two businesses based on the strength of their valuation, profitability, community ranking, institutional ownership, analyst recommendations, risk, media sentiment, earnings and dividends.

Does the media prefer BRLS or PRPL?

In the previous week, Borealis Foods had 6 more articles in the media than Purple Innovation. MarketBeat recorded 9 mentions for Borealis Foods and 3 mentions for Purple Innovation. Borealis Foods' average media sentiment score of 1.41 beat Purple Innovation's score of 0.41 indicating that Purple Innovation is being referred to more favorably in the news media.

Company	Very Positive	Positive	Neutral	Negative	Very Negative	Overall Sentiment
Borealis Foods	0 Very Positive mention(s)	1 Positive mention(s)	4 Neutral mention(s)	1 Negative mention(s)	0 Very Negative mention(s)	Neutral
Purple Innovation	0 Very Positive mention(s)	1 Positive mention(s)	0 Neutral mention(s)	0 Negative mention(s)	0 Very Negative mention(s)	Positive

Is BRLS or PRPL more profitable?

Borealis Foods has a net margin of 0.00% compared to Borealis Foods' net margin of -26.97%. Purple Innovation's return on equity of -47.00% beat Borealis Foods' return on equity.

Company	Net Margins	Return on Equity	Return on Assets
Borealis Foods	N/A	-47.00%	-15.15%
Purple Innovation	-26.97%	-62.31%	-19.50%

Which has better earnings & valuation, BRLS or PRPL?

Borealis Foods has higher earnings, but lower revenue than Purple Innovation.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Borealis Foods	N/A	N/A	-$2.94M	N/A	N/A
Purple Innovation	$510.54M	0.25	-$120.76M	-$1.34	-0.88

Does the MarketBeat Community favor BRLS or PRPL?

Purple Innovation received 298 more outperform votes than Borealis Foods when rated by MarketBeat users.

Company	Underperform	Outperform
Borealis Foods	N/A	N/A
Purple Innovation	Outperform Votes 298 67.73%	Underperform Votes 142 32.27%

Do analysts rate BRLS or PRPL?

Purple Innovation has a consensus target price of $3.95, indicating a potential upside of 234.75%. Given Borealis Foods' higher possible upside, analysts plainly believe Purple Innovation is more favorable than Borealis Foods.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Borealis Foods	0 Sell rating(s)	0 Hold rating(s)	0 Buy rating(s)	0 Strong Buy rating(s)	N/A
Purple Innovation	0 Sell rating(s)	2 Hold rating(s)	4 Buy rating(s)	0 Strong Buy rating(s)	2.67

Which has more risk & volatility, BRLS or PRPL?

Borealis Foods has a beta of 0.02, suggesting that its share price is 98% less volatile than the S&P 500. Comparatively, Purple Innovation has a beta of 1.96, suggesting that its share price is 96% more volatile than the S&P 500.

Do insiders & institutionals have more ownership in BRLS or PRPL?

34.7% of Borealis Foods shares are held by institutional investors. Comparatively, 88.4% of Purple Innovation shares are held by institutional investors. 65.7% of Borealis Foods shares are held by company insiders. Comparatively, 54.3% of Purple Innovation shares are held by company insiders. Strong institutional ownership is an indication that endowments, hedge funds and large money managers believe a stock will outperform the market over the long term.

Summary

Purple Innovation beats Borealis Foods on 7 of the 13 factors compared between the two stocks.