Solo Brands (DTC) Competitors

Johnson Outdoors (NASDAQ:JOUT) and Solo Brands (NYSE:DTC) are both small-cap consumer discretionary companies, but which is the superior investment? We will compare the two companies based on the strength of their profitability, earnings, dividends, community ranking, media sentiment, risk, analyst recommendations, valuation and institutional ownership.

Do analysts prefer JOUT or DTC?

Solo Brands has a consensus target price of $3.54, suggesting a potential upside of 90.93%. Given Johnson Outdoors' higher possible upside, analysts plainly believe Solo Brands is more favorable than Johnson Outdoors.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Johnson Outdoors	0 Sell rating(s)	0 Hold rating(s)	0 Buy rating(s)	0 Strong Buy rating(s)	N/A
Solo Brands	1 Sell rating(s)	6 Hold rating(s)	1 Buy rating(s)	0 Strong Buy rating(s)	2.00

Does the MarketBeat Community believe in JOUT or DTC?

Johnson Outdoors received 259 more outperform votes than Solo Brands when rated by MarketBeat users. Likewise, 65.48% of users gave Johnson Outdoors an outperform vote while only 43.90% of users gave Solo Brands an outperform vote.

Company	Underperform	Outperform
Johnson Outdoors	Outperform Votes 277 65.48%	Underperform Votes 146 34.52%
Solo Brands	Outperform Votes 18 43.90%	Underperform Votes 23 56.10%

Do insiders and institutionals hold more shares of JOUT or DTC?

64.1% of Johnson Outdoors shares are owned by institutional investors. Comparatively, 84.5% of Solo Brands shares are owned by institutional investors. 27.7% of Johnson Outdoors shares are owned by insiders. Comparatively, 0.7% of Solo Brands shares are owned by insiders. Strong institutional ownership is an indication that large money managers, hedge funds and endowments believe a company will outperform the market over the long term.

Is JOUT or DTC more profitable?

Johnson Outdoors has a net margin of 0.82% compared to Johnson Outdoors' net margin of -23.52%. Johnson Outdoors' return on equity of 6.99% beat Solo Brands' return on equity.

Company	Net Margins	Return on Equity	Return on Assets
Johnson Outdoors	0.82%	0.97%	0.71%
Solo Brands	-23.52%	6.99%	4.31%

Which has more volatility & risk, JOUT or DTC?

Johnson Outdoors has a beta of 0.75, meaning that its share price is 25% less volatile than the S&P 500. Comparatively, Solo Brands has a beta of 2.59, meaning that its share price is 159% more volatile than the S&P 500.

Does the media prefer JOUT or DTC?

In the previous week, Johnson Outdoors had 1 more articles in the media than Solo Brands. MarketBeat recorded 3 mentions for Johnson Outdoors and 2 mentions for Solo Brands. Johnson Outdoors' average media sentiment score of 1.36 beat Solo Brands' score of 0.94 indicating that Solo Brands is being referred to more favorably in the news media.

Company	Overall Sentiment
Johnson Outdoors	Positive
Solo Brands	Positive

Which has stronger valuation & earnings, JOUT or DTC?

Johnson Outdoors has higher revenue and earnings than Solo Brands. Solo Brands is trading at a lower price-to-earnings ratio than Johnson Outdoors, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Johnson Outdoors	$663.84M	0.54	$19.53M	$0.47	74.51
Solo Brands	$494.78M	0.34	-$111.35M	-$2.01	-0.92

Summary

Johnson Outdoors beats Solo Brands on 10 of the 17 factors compared between the two stocks.