YOU vs. NFG, ASCL, NEXN, SFOR, FOUR, HTWS, KWS, BCG, MONY, and SONG
Should you be buying YouGov stock or one of its competitors? The main competitors of YouGov include Next 15 Group (NFG), Ascential (ASCL), Nexxen International (NEXN), S4 Capital (SFOR), 4imprint Group (FOUR), Helios Towers (HTWS), Keywords Studios (KWS), Baltic Classifieds Group (BCG), Moneysupermarket.com Group (MONY), and Hipgnosis Songs (SONG). These companies are all part of the "communication services" sector.
Next 15 Group (LON:NFG) and YouGov (LON:YOU) are both small-cap communication services companies, but which is the better stock? We will compare the two companies based on the strength of their media sentiment, valuation, community ranking, analyst recommendations, institutional ownership, dividends, profitability, earnings and risk.
In the previous week, YouGov had 6 more articles in the media than Next 15 Group. MarketBeat recorded 8 mentions for YouGov and 2 mentions for Next 15 Group. YouGov's average media sentiment score of 0.85 beat Next 15 Group's score of 0.25 indicating that Next 15 Group is being referred to more favorably in the media.
Next 15 Group has higher revenue and earnings than YouGov. Next 15 Group is trading at a lower price-to-earnings ratio than YouGov, indicating that it is currently the more affordable of the two stocks.
77.7% of Next 15 Group shares are owned by institutional investors. Comparatively, 72.4% of YouGov shares are owned by institutional investors. 7.8% of Next 15 Group shares are owned by company insiders. Comparatively, 10.2% of YouGov shares are owned by company insiders. Strong institutional ownership is an indication that endowments, large money managers and hedge funds believe a company is poised for long-term growth.
YouGov has a net margin of 8.41% compared to YouGov's net margin of 7.20%. YouGov's return on equity of 39.87% beat Next 15 Group's return on equity.
Next 15 Group has a beta of 1.42, meaning that its share price is 42% more volatile than the S&P 500. Comparatively, YouGov has a beta of 0.79, meaning that its share price is 21% less volatile than the S&P 500.
Next 15 Group presently has a consensus price target of GBX 1,446.67, indicating a potential upside of 60.21%. YouGov has a consensus price target of GBX 1,350, indicating a potential upside of 58.82%. Given YouGov's higher possible upside, equities analysts plainly believe Next 15 Group is more favorable than YouGov.
Next 15 Group pays an annual dividend of GBX 15 per share and has a dividend yield of 1.7%. YouGov pays an annual dividend of GBX 9 per share and has a dividend yield of 1.1%. Next 15 Group pays out 3,000.0% of its earnings in the form of a dividend, suggesting it may not have sufficient earnings to cover its dividend payment in the future. YouGov pays out 4,500.0% of its earnings in the form of a dividend, suggesting it may not have sufficient earnings to cover its dividend payment in the future. Next 15 Group is clearly the better dividend stock, given its higher yield and lower payout ratio.
YouGov received 214 more outperform votes than Next 15 Group when rated by MarketBeat users. However, 88.89% of users gave Next 15 Group an outperform vote while only 67.27% of users gave YouGov an outperform vote.
Summary
Next 15 Group beats YouGov on 13 of the 19 factors compared between the two stocks.
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This chart shows the number of new MarketBeat users adding YOU and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period.
This chart shows the average media sentiment of LON and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.
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