iRobot (IRBT) Competitors

iRobot (NASDAQ:IRBT) and Quad/Graphics (NYSE:QUAD) are both small-cap industrial products companies, but which is the better investment? We will compare the two companies based on the strength of their earnings, valuation, community ranking, media sentiment, institutional ownership, risk, profitability, analyst recommendations and dividends.

Do analysts prefer IRBT or QUAD?

iRobot currently has a consensus price target of $13.00, indicating a potential upside of 37.86%. Quad/Graphics has a consensus price target of $8.50, indicating a potential upside of 76.72%. Given Quad/Graphics' stronger consensus rating and higher possible upside, analysts plainly believe Quad/Graphics is more favorable than iRobot.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
iRobot	0 Sell rating(s)	1 Hold rating(s)	0 Buy rating(s)	0 Strong Buy rating(s)	2.00
Quad/Graphics	0 Sell rating(s)	0 Hold rating(s)	1 Buy rating(s)	0 Strong Buy rating(s)	3.00

Which has better earnings and valuation, IRBT or QUAD?

Quad/Graphics has higher revenue and earnings than iRobot. Quad/Graphics is trading at a lower price-to-earnings ratio than iRobot, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
iRobot	$890.58M	0.30	-$304.71M	-$11.02	-0.86
Quad/Graphics	$2.96B	0.09	-$55.40M	-$1.25	-3.85

Do insiders and institutionals hold more shares of IRBT or QUAD?

77.4% of iRobot shares are held by institutional investors. Comparatively, 39.5% of Quad/Graphics shares are held by institutional investors. 2.0% of iRobot shares are held by insiders. Comparatively, 13.0% of Quad/Graphics shares are held by insiders. Strong institutional ownership is an indication that endowments, large money managers and hedge funds believe a company is poised for long-term growth.

Is IRBT or QUAD more profitable?

Quad/Graphics has a net margin of -2.07% compared to iRobot's net margin of -34.22%. Quad/Graphics' return on equity of 18.67% beat iRobot's return on equity.

Company	Net Margins	Return on Equity	Return on Assets
iRobot	-34.22%	-84.78%	-34.64%
Quad/Graphics	-2.07%	18.67%	1.56%

Which has more volatility and risk, IRBT or QUAD?

iRobot has a beta of 0.91, suggesting that its stock price is 9% less volatile than the S&P 500. Comparatively, Quad/Graphics has a beta of 1.65, suggesting that its stock price is 65% more volatile than the S&P 500.

Does the MarketBeat Community favor IRBT or QUAD?

iRobot received 287 more outperform votes than Quad/Graphics when rated by MarketBeat users. Likewise, 65.27% of users gave iRobot an outperform vote while only 65.16% of users gave Quad/Graphics an outperform vote.

Company	Underperform	Outperform
iRobot	Outperform Votes 560 65.27%	Underperform Votes 298 34.73%
Quad/Graphics	Outperform Votes 273 65.16%	Underperform Votes 146 34.84%

Does the media refer more to IRBT or QUAD?

In the previous week, Quad/Graphics had 3 more articles in the media than iRobot. MarketBeat recorded 21 mentions for Quad/Graphics and 18 mentions for iRobot. Quad/Graphics' average media sentiment score of 0.28 beat iRobot's score of -0.02 indicating that Quad/Graphics is being referred to more favorably in the news media.

Company	Very Positive	Positive	Neutral	Negative	Very Negative	Overall Sentiment
iRobot	2 Very Positive mention(s)	3 Positive mention(s)	9 Neutral mention(s)	2 Negative mention(s)	2 Very Negative mention(s)	Neutral
Quad/Graphics	2 Very Positive mention(s)	0 Positive mention(s)	14 Neutral mention(s)	2 Negative mention(s)	0 Very Negative mention(s)	Neutral

Summary

Quad/Graphics beats iRobot on 13 of the 18 factors compared between the two stocks.