Kellanova (K) Competitors

ON (NYSE:ONON) and Kellanova (NYSE:K) are both large-cap consumer discretionary companies, but which is the better investment? We will contrast the two businesses based on the strength of their profitability, risk, earnings, valuation, community ranking, analyst recommendations, media sentiment, dividends and institutional ownership.

Do institutionals & insiders have more ownership in ONON or K?

33.1% of ON shares are held by institutional investors. Comparatively, 83.9% of Kellanova shares are held by institutional investors. 68.6% of ON shares are held by company insiders. Comparatively, 1.8% of Kellanova shares are held by company insiders. Strong institutional ownership is an indication that hedge funds, large money managers and endowments believe a stock will outperform the market over the long term.

Is ONON or K more profitable?

Kellanova has a net margin of 6.25% compared to Kellanova's net margin of 4.04%. ON's return on equity of 35.17% beat Kellanova's return on equity.

Company	Net Margins	Return on Equity	Return on Assets
ON	4.04%	6.85%	4.52%
Kellanova	6.25%	35.17%	8.09%

Which has higher earnings and valuation, ONON or K?

Kellanova has higher revenue and earnings than ON. Kellanova is trading at a lower price-to-earnings ratio than ON, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
ON	$1.79B	11.52	$88.67M	$0.27	121.44
Kellanova	$13.12B	1.50	$951M	$2.75	20.99

Which has more volatility & risk, ONON or K?

ON has a beta of 2.16, meaning that its stock price is 116% more volatile than the S&P 500. Comparatively, Kellanova has a beta of 0.4, meaning that its stock price is 60% less volatile than the S&P 500.

Does the media refer more to ONON or K?

In the previous week, ON had 1 more articles in the media than Kellanova. MarketBeat recorded 16 mentions for ON and 15 mentions for Kellanova. ON's average media sentiment score of 0.54 beat Kellanova's score of 0.41 indicating that Kellanova is being referred to more favorably in the news media.

Company	Very Positive	Positive	Neutral	Negative	Very Negative	Overall Sentiment
ON	4 Very Positive mention(s)	5 Positive mention(s)	3 Neutral mention(s)	0 Negative mention(s)	2 Very Negative mention(s)	Neutral
Kellanova	9 Very Positive mention(s)	1 Positive mention(s)	4 Neutral mention(s)	0 Negative mention(s)	0 Very Negative mention(s)	Positive

Do analysts rate ONON or K?

ON presently has a consensus price target of $37.13, suggesting a potential upside of 13.25%. Kellanova has a consensus price target of $62.27, suggesting a potential upside of 7.86%. Given Kellanova's stronger consensus rating and higher possible upside, research analysts clearly believe ON is more favorable than Kellanova.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
ON	0 Sell rating(s)	4 Hold rating(s)	13 Buy rating(s)	0 Strong Buy rating(s)	2.76
Kellanova	0 Sell rating(s)	11 Hold rating(s)	2 Buy rating(s)	0 Strong Buy rating(s)	2.15

Does the MarketBeat Community prefer ONON or K?

Kellanova received 471 more outperform votes than ON when rated by MarketBeat users. Likewise, 52.29% of users gave Kellanova an outperform vote while only 50.93% of users gave ON an outperform vote.

Company	Underperform	Outperform
ON	Outperform Votes 55 50.93%	Underperform Votes 53 49.07%
Kellanova	Outperform Votes 526 52.29%	Underperform Votes 480 47.71%

Summary

Kellanova beats ON on 10 of the 18 factors compared between the two stocks.