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ON (ONON) Stock Forecast & Price Target

ON logo
$37.96 -0.58 (-1.51%)
Closing price 03:59 PM Eastern
Extended Trading
$37.82 -0.14 (-0.38%)
As of 07:54 PM Eastern
Extended trading is trading that happens on electronic markets outside of regular trading hours. This is a fair market value extended hours price provided by Massive. Learn more.

ON - Analysts' Recommendations and Stock Price Forecast (2026)

Consensus Rating

Sell
1
Hold
3
Buy
18

Based on 22 Wall Street analysts who have issued ratings for ON in the last 12 months, the stock has a consensus rating of "Moderate Buy." Out of the 22 analysts, 1 has given a sell rating, 3 have given a hold rating, 15 have given a buy rating, and 3 have given a strong buy rating for ONON.

Consensus Price Target

$53.79
41.71% Upside
According to the 22 analysts' twelve-month price targets for ON, the average price target is $53.79. The highest price target for ONON is $85.00, while the lowest price target for ONON is $31.00. The average price target represents a forecasted upside of 41.71% from the current price of $37.96.
MarketBeat calculates consensus analyst ratings for stocks using the most recent rating from each Wall Street analyst that has rated a stock within the last twelve months. Each analyst's rating is normalized to a standardized rating score of 1 (sell), 2 (hold), 3 (buy) or 4 (strong buy). Analyst consensus ratings scores are calculated using the mean average of the number of normalized sell, hold, buy and strong buy ratings from Wall Street analysts. Each stock's consensus analyst rating is derived from its calculated consensus ratings score (0 to .5 = Strong Sell, .5 to 1 = Sell, 1 to 1.5 = Reduce, 1.5 to 2.5 = Hold, 2.5 to 3.0 = Moderate Buy, 3.0 to 3.5 = Buy, >3.5 = Strong Buy). MarketBeat's consensus price targets are a mean average of the most recent available price targets set by each analyst that has set a price target for the stock in the last twelve months. MarketBeat's consensus ratings and consensus price targets may differ from those calculated by other firms due to differences in methodology and available data.
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ONON Analyst Ratings Over Time

TypeCurrent Forecast
7/13/25 to 7/13/26
1 Month Ago
6/13/25 to 6/13/26
3 Months Ago
4/14/25 to 4/14/26
1 Year Ago
7/13/24 to 7/13/25
Strong Buy
3 Strong Buy rating(s)
2 Strong Buy rating(s)
1 Strong Buy rating(s)
1 Strong Buy rating(s)
Buy
15 Buy rating(s)
15 Buy rating(s)
18 Buy rating(s)
17 Buy rating(s)
Hold
3 Hold rating(s)
4 Hold rating(s)
3 Hold rating(s)
2 Hold rating(s)
Sell
1 Sell rating(s)
1 Sell rating(s)
2 Sell rating(s)
0 Sell rating(s)
Consensus Price Target$53.79$55.05$58.62$63.85
Forecasted Upside41.71% Upside42.62% Upside64.80% Upside21.69% Upside
Consensus RatingModerate BuyModerate BuyModerate BuyModerate Buy

ONON Analyst Recommendations By Month

The chart below shows how a company's ratings by analysts have changed over time. Each bar represents the previous year of ratings for that month. Within each bar, the sell ratings are shown in red, the hold ratings are shown in yellow, the buy ratings are shown in green, and the strong buy ratings are shown in dark green.
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ONON Price Targets by Month

The chart below shows how a company's share price and consensus price target have changed over time. The dark blue line represents the company's actual price. The lighter blue line represents the stock's consensus price target. The even lighter blue range in the background of the two lines represents the low price target and the high price target for each stock.
Skip Chart and View Analyst Price Target HistorySkip Chart & View Price History Table

ON Stock vs. The Competition

TypeONRetail/Wholesale CompaniesBroader Market
Consensus Rating Score
2.91
2.16
2.52
Consensus RatingModerate BuyHoldModerate Buy
Predicted Upside41.71% Upside55.88% Upside13.85% Upside
News Sentiment Rating
Positive News

See Recent ONON News
Positive News
Positive News
DateBrokerageAnalystActionRatingPrice TargetReport Date
Upside/Downside
Details
7/7/2026 UpgradeHoldStrong-Buy
7/2/2026
Wendy Liu
Not Rated
Initiated CoverageOverweight$51.00+43.21%
5/13/2026
Barclays PLC logo
Barclays
3 of 5 stars
Adrienne Yih
Adrienne Yih
3 of 5 stars
Lower TargetOverweight$57.00 ➝ $46.00+35.99%
5/13/2026Reiterated RatingBuy$51.00+47.57%
5/13/2026Lower TargetOverweight$58.00 ➝ $43.00+27.12%
5/13/2026Lower TargetOutperform$60.00 ➝ $51.00+50.78%
5/12/2026 UpgradeSell (D+)Hold (C-)
5/12/2026Set Target$42.00+24.17%
5/12/2026Lower TargetBuy$55.00 ➝ $48.00+41.91%
5/12/2026Lower TargetBuy$52.00 ➝ $45.00+34.91%
4/23/2026 UpgradeOutperformStrong-Buy$52.00+42.22%
3/4/2026 Reiterated RatingOutperform
3/3/2026Set Target$58.00+32.19%
3/3/2026Reiterated RatingBuy$70.00+59.54%
2/19/2026Reiterated RatingBuy
1/8/2026DowngradeBuyHold$55.00 ➝ $47.00-7.14%
12/5/2025Reiterated RatingOverweight
11/17/2025 UpgradeStrong-Buy
11/13/2025Boost TargetBuy$55.00 ➝ $57.00+33.07%
11/13/2025Boost TargetOverweight$65.00 ➝ $70.00+60.93%
11/13/2025Boost TargetNeutral$50.00 ➝ $52.00+25.54%
11/13/2025Boost TargetBuy$62.00 ➝ $63.00+52.09%
11/12/2025Reiterated RatingUnderperform$31.00-11.89%
10/28/2025 DowngradeBuyMixed
5/14/2025Boost TargetOutperform$63.00 ➝ $70.00+21.93%
3/11/2025 UpgradeHoldBuy$58.00+31.28%

Analyst ratings data on MarketBeat is provided by Benzinga and other data providers. This page was last refreshed on Monday at 10:30 PM ET.


Should I Buy ON Stock? ONON Pros and Cons Explained

These pros and cons were generated based on recent news and financial data from MarketBeat in order to provide readers with the fastest and most accurate insights. They were last updated on Thursday, July 9, 2026. Please send any questions or comments about these ON pros and cons to contact@marketbeat.com.

ON
Bull Case

green Wall Street bull icon

Here are some ways that investors could benefit from investing in On Holding AG:

  • The company recently reported earnings per share that exceeded analyst expectations, indicating strong financial performance and growth potential.
  • On Holding AG has seen significant insider buying, with the CEO acquiring a substantial number of shares, which can signal confidence in the company's future prospects.
  • The current stock price is around $36.63, which may present a buying opportunity for investors looking to enter at a favorable valuation.
  • Revenue growth has been robust, with a notable increase compared to the same quarter last year, suggesting strong demand for its products.
  • Analysts have upgraded the stock to a "strong-buy" rating, reflecting positive sentiment and potential for price appreciation.

ON
Bear Case

red Wall Street bear icon

Investors should be bearish about investing in On Holding AG for these reasons:

  • Despite recent growth, the stock has experienced fluctuations, with a 52-week high and low indicating potential volatility in the market.
  • Insider selling has also occurred, which could raise concerns about the executives' confidence in the company's future performance.
  • The net margin, while positive, may not be as high as some competitors, suggesting potential challenges in maintaining profitability.
  • Market conditions can be unpredictable, and external factors may impact the company's performance and stock price.
  • Investors should consider the overall economic environment, which can affect consumer spending on performance footwear and apparel.

ONON Forecast - Frequently Asked Questions

According to the research reports of 22 Wall Street equities research analysts, the average twelve-month stock price forecast for ON is $53.79, with a high forecast of $85.00 and a low forecast of $31.00.

22 Wall Street research analysts have issued "buy," "hold," and "sell" ratings for ON in the last year. There is currently 1 sell rating, 3 hold ratings, 15 buy ratings and 3 strong buy ratings for the stock. The consensus among Wall Street research analysts is that investors should "moderate buy" ONON shares.

According to analysts, ON's stock has a predicted upside of 41.71% based on their 12-month stock forecasts.

Over the previous 90 days, ON's stock had 3 upgrades by analysts.

Analysts like ON more than other "retail/wholesale" companies. The consensus rating for ON is Moderate Buy while the average consensus rating for "retail/wholesale" companies is Hold. Learn more on how ONON compares to other companies.


This page (NYSE:ONON) was last updated on 7/13/2026 by MarketBeat.com Staff.
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