ON (ONON) Stock Forecast & Price Target

Q: What analysts cover ON?

ON has been rated by research analysts at Barclays , Evercore , Guggenheim , JPMorgan Chase & Co. , KeyCorp , Needham & Company LLC , Telsey Advisory Group , Truist Financial , UBS Group , Weiss Ratings , and Zacks Research in the past 90 days.

$36.34 +0.10 (+0.27%)

Closing price 07/31/2026 03:59 PM Eastern

Extended Trading

$36.60 +0.26 (+0.72%)

As of 07/31/2026 07:34 PM Eastern

Compare

ON - Analysts' Recommendations and Stock Price Forecast (2026)

Consensus Rating

Moderate Buy

Based on 22 Analyst Ratings

Sell
1

Hold
3

Buy
18

Based on 22 Wall Street analysts who have issued ratings for ON in the last 12 months, the stock has a consensus rating of "Moderate Buy." Out of the 22 analysts, 1 has given a sell rating, 3 have given a hold rating, 15 have given a buy rating, and 3 have given a strong buy rating for ONON.

Consensus Price Target

$53.63
47.59% Upside

According to the 22 analysts' twelve-month price targets for ON, the average price target is $53.63. The highest price target for ONON is $82.00, while the lowest price target for ONON is $31.00. The average price target represents a forecasted upside of 47.59% from the current price of $36.34.

MarketBeat calculates consensus analyst ratings for stocks using the most recent rating from each Wall Street analyst that has rated a stock within the last twelve months. Each analyst's rating is normalized to a standardized rating score of 1 (sell), 2 (hold), 3 (buy) or 4 (strong buy). Analyst consensus ratings scores are calculated using the mean average of the number of normalized sell, hold, buy and strong buy ratings from Wall Street analysts. Each stock's consensus analyst rating is derived from its calculated consensus ratings score (0 to .5 = Strong Sell, .5 to 1 = Sell, 1 to 1.5 = Reduce, 1.5 to 2.5 = Hold, 2.5 to 3.0 = Moderate Buy, 3.0 to 3.5 = Buy, >3.5 = Strong Buy). MarketBeat's consensus price targets are a mean average of the most recent available price targets set by each analyst that has set a price target for the stock in the last twelve months. MarketBeat's consensus ratings and consensus price targets may differ from those calculated by other firms due to differences in methodology and available data.

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ONON Analyst Ratings Over Time

Type	Current Forecast 8/3/25 to 8/3/26	1 Month Ago 7/4/25 to 7/4/26	3 Months Ago 5/5/25 to 5/5/26	1 Year Ago 8/3/24 to 8/3/25
Strong Buy	3 Strong Buy rating(s)	2 Strong Buy rating(s)	2 Strong Buy rating(s)	0 Strong Buy rating(s)
Buy	15 Buy rating(s)	15 Buy rating(s)	17 Buy rating(s)	18 Buy rating(s)
Hold	3 Hold rating(s)	4 Hold rating(s)	3 Hold rating(s)	2 Hold rating(s)
Sell	1 Sell rating(s)	1 Sell rating(s)	2 Sell rating(s)	0 Sell rating(s)
Consensus Price Target	$53.63	$53.79	$58.40	$64.00
Forecasted Upside	47.59% Upside	46.14% Upside	68.95% Upside	35.94% Upside
Consensus Rating	Moderate Buy	Moderate Buy	Moderate Buy	Moderate Buy

ONON Analyst Recommendations By Month

The chart below shows how a company's ratings by analysts have changed over time. Each bar represents the previous year of ratings for that month. Within each bar, the sell ratings are shown in red, the hold ratings are shown in yellow, the buy ratings are shown in green, and the strong buy ratings are shown in dark green.

ONON Price Targets by Month

The chart below shows how a company's share price and consensus price target have changed over time. The dark blue line represents the company's actual price. The lighter blue line represents the stock's consensus price target. The even lighter blue range in the background of the two lines represents the low price target and the high price target for each stock.

ON Stock vs. The Competition

Type	ON	Consumer Discretionary Companies	Broader Market
Consensus Rating Score	2.91	2.21	2.52
Consensus Rating	Moderate Buy	Hold	Moderate Buy
Predicted Upside	47.59% Upside	131.16% Upside	13.49% Upside
News Sentiment Rating	Positive News See Recent ONON News	Positive News	Positive News

Recent Analyst Forecasts and Stock Ratings

Rating

Upside/Downside

Action

Time Frame

Start Date

End Date

Show

Export

Date	Brokerage	Analyst	Action	Rating	Price Target	Report Date Upside/Downside
7/29/2026	UBS Group 4 of 5 stars	Jay Sole 3 of 5 stars	Lower Target	Buy	$85.00 ➝ $82.00	+116.48%
7/7/2026	Zacks Research Not Rated		Upgrade	Hold ➝ Strong-Buy
7/2/2026	JPMorgan Chase & Co. 3 of 5 stars	Wendy Liu Not Rated	Initiated Coverage	Overweight	$51.00	+43.21%
5/13/2026	Barclays Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Adrienne Yih Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Lower Target	Overweight	$57.00 ➝ $46.00	+35.99%
5/13/2026	Guggenheim Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Simeon Siegel Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Reiterated Rating	Buy	$51.00	+47.57%
5/13/2026	KeyCorp Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Ashley Owens Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Lower Target	Overweight	$58.00 ➝ $43.00	+27.12%
5/13/2026	Telsey Advisory Group Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Cristina Fernandez Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Lower Target	Outperform	$60.00 ➝ $51.00	+50.78%
5/12/2026	Weiss Ratings Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating		Upgrade	Sell (D+) ➝ Hold (C-)
5/12/2026	Evercore Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Michael Binetti Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Set Target		$42.00	+24.17%
5/12/2026	Truist Financial Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Joseph Civello Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Lower Target	Buy	$55.00 ➝ $48.00	+41.91%
Get the Latest News and Ratings for ONON and Related Stocks Enter your email address below to receive the latest news and analysts' ratings for ON and its competitors with MarketBeat's FREE daily newsletter.
5/12/2026	Needham & Company LLC Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Tom Nikic Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Lower Target	Buy	$52.00 ➝ $45.00	+34.91%
4/23/2026	Raymond James Financial Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating		Upgrade	Outperform ➝ Strong-Buy	$52.00	+42.22%
3/4/2026	Sanford C. Bernstein Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating		Reiterated Rating	Outperform
3/3/2026	Stifel Nicolaus Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Peter McGoldrick Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Set Target		$58.00	+32.19%
3/3/2026	BTIG Research Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Janine Stichter Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Reiterated Rating	Buy	$70.00	+59.54%
1/8/2026	Williams Trading Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Sam Poser Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Downgrade	Buy ➝ Hold	$55.00 ➝ $47.00	-7.14%
12/5/2025	Piper Sandler Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Anna Andreeva Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Reiterated Rating	Overweight
11/17/2025	Singular Research Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating		Upgrade	Strong-Buy
11/13/2025	TD Cowen Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	John Kernan Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Boost Target	Buy	$55.00 ➝ $57.00	+33.07%
11/13/2025	Morgan Stanley Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Alex Straton Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Boost Target	Overweight	$65.00 ➝ $70.00	+60.93%
11/13/2025	The Goldman Sachs Group Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Richard Edwards Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Boost Target	Neutral	$50.00 ➝ $52.00	+25.54%
11/13/2025	Bank of America Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Thierry Cota Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Boost Target	Buy	$62.00 ➝ $63.00	+52.09%
11/12/2025	Jefferies Financial Group Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Randal Konik Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Reiterated Rating	Underperform	$31.00	-11.89%
10/28/2025	Citigroup Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating		Downgrade	Buy ➝ Mixed
5/14/2025	Robert W. Baird Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Jonathan Komp Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Boost Target	Outperform	$63.00 ➝ $70.00	+21.93%
3/11/2025	HSBC Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating		Upgrade	Hold ➝ Buy	$58.00	+31.28%

Analyst ratings data on MarketBeat is provided by Benzinga and other data providers. This page was last refreshed on Monday at 05:48 AM ET.

Should I Buy ON Stock? ONON Pros and Cons Explained

These pros and cons were generated based on recent news and financial data from MarketBeat in order to provide readers with the fastest and most accurate insights. They were last updated on Wednesday, July 29, 2026. Please send any questions or comments about these ON pros and cons to contact@marketbeat.com.

ON
Bull Case

Here are some ways that investors could benefit from investing in On Holding AG:

The current stock price is around $36.63, which may present a buying opportunity for investors looking for growth in the performance footwear sector.
On Holding AG has shown strong insider confidence, with significant purchases made by executives, indicating a positive outlook on the company's future performance.
Analysts predict an earnings per share (EPS) of 1.52 for the current year, suggesting potential profitability and growth compared to the previous year's EPS of $0.21.
The company has a solid market presence in the performance footwear and apparel industry, appealing to both serious athletes and lifestyle consumers, which broadens its customer base.
Insiders own a substantial 68.57% of the company's stock, reflecting strong alignment between management and shareholder interests, which can lead to better decision-making and company performance.

ON
Bear Case

Investors should be bearish about investing in On Holding AG for these reasons:

Despite recent insider purchases, the CEO sold shares at an average price of $35.84, which could signal a lack of confidence in the stock's short-term performance.
The company has experienced fluctuations in stock price, which may indicate volatility and risk for potential investors.
With a significant portion of shares held by insiders, any negative news or performance issues could lead to a rapid decline in stock value, impacting retail investors.
Competition in the performance footwear market is intense, and On Holding AG must continuously innovate to maintain its market position, which can strain resources.
Recent insider transactions show a higher volume of shares purchased compared to those sold, which may raise concerns about liquidity and market stability.

ONON Forecast - Frequently Asked Questions

According to the research reports of 22 Wall Street equities research analysts, the average twelve-month stock price forecast for ON is $53.63, with a high forecast of $82.00 and a low forecast of $31.00.

22 Wall Street research analysts have issued "buy," "hold," and "sell" ratings for ON in the last twelve months. There is currently 1 sell rating, 3 hold ratings, 15 buy ratings and 3 strong buy ratings for the stock. The consensus among Wall Street research analysts is that investors should "moderate buy" ONON shares.

According to analysts, ON's stock has a predicted upside of 47.59% based on their 12-month stock forecasts.

Over the previous 90 days, ON's stock had 2 upgrades by analysts.

ON has been rated by research analysts at Barclays, Evercore, Guggenheim, JPMorgan Chase & Co., KeyCorp, Needham & Company LLC, Telsey Advisory Group, Truist Financial, UBS Group, Weiss Ratings, and Zacks Research in the past 90 days.

Analysts like ON more than other "consumer discretionary" companies. The consensus rating for ON is Moderate Buy while the average consensus rating for "consumer discretionary" companies is Hold. Learn more on how ONON compares to other companies.

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This page (NYSE:ONON) was last updated on 8/3/2026 by MarketBeat.com Staff.

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ON (ONON) Stock Forecast & Price Target