On Holding AG, commonly known as On, is a Swiss performance footwear and apparel company headquartered in Zurich. Founded in 2010, the company designs, develops and sells running shoes, performance apparel and accessories for road, trail and everyday use. On’s product philosophy centers on engineered cushioning and responsiveness intended to serve both serious athletes and lifestyle consumers.
On is best known for its proprietary midsole technology and distinctive sole architecture, marketed under names such as the Cloud family of shoes and related performance lines. Its product range covers neutral and stability running shoes, trail models, training and lifestyle footwear, plus technical apparel and accessories. The company distributes products through a mix of direct-to-consumer channels, brand stores and wholesale partners, and supports its offerings with research and development focused on lightweight materials and ride performance.
Since its founding by Olivier Bernhard, David Allemann and Caspar Coppetti, On has expanded from a European startup into a global athletic brand, with a presence across Europe, North America and Asia and sales through e-commerce and retail networks. On completed an initial public offering in 2021 and is listed on the New York Stock Exchange under the ticker ONON, reflecting its transition to a publicly traded company pursuing international growth.
The company emphasizes product innovation and brand-building through athlete partnerships and retail expansion while balancing wholesale and direct sales channels. Leadership has its roots in the original founding team, who combined athletic performance experience and entrepreneurship to establish On’s design-driven, technology-focused approach to footwear and apparel.
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